The need for financial education in the face of the social media and cryptocurrency phenomenon | Business, Management and Economics Engineering

<!DOCTYPE html> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/4.7.0/css/font-awesome.min.css"> <link rel="stylesheet" type="text/css" href="//cdnjs.cloudflare.com/ajax/libs/cookieconsent2/3.0.3/cookieconsent.min.css" /> <html lang="en-US" xml:lang="en-US"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title> The need for financial education in the face of the social media and cryptocurrency phenomenon | Business, Management and Economics Engineering </title> <meta name="generator" content="Open Journal Systems 3.1.2.4"> <link rel="icon" href="https://journals.vilniustech.lt/public/journals/5/favicon_en_US.png"> <meta name="gs_meta_revision" content="1.1"/> <meta name="citation_journal_title" content="Business, Management and Economics Engineering"/> <meta name="citation_journal_abbrev" content="1"/> <meta name="citation_issn" content="2669-249X"/> <meta name="citation_author" content="Sonia Martin Gomez"/> <meta name="citation_author_institution" content="University San Pablo-CEU, CEU Universities, Madrid, Spain"/> <meta name="citation_author" content="Angel Bartolome Muñoz de Luna"/> <meta name="citation_author_institution" content="University San Pablo-CEU, CEU Universities, Madrid, Spain"/> <meta name="citation_title" content="The need for financial education in the face of the social media and cryptocurrency phenomenon"/> <meta name="citation_date" content="2025/01/30"/> <meta name="citation_volume" content="23"/> <meta name="citation_issue" content="1"/> <meta name="citation_firstpage" content="14–29"/> <meta name="citation_lastpage" content="14–29"/> <meta name="citation_doi" content="10.3846/bmee.2025.20296"/> <meta name="citation_abstract_html_url" content="https://journals.vilniustech.lt/index.php/BMEE/article/view/20296"/> <meta name="citation_language" content="en"/> <meta name="citation_keywords" xml:lang="en" content="cryptocurrencies"/> <meta name="citation_keywords" xml:lang="en" content="financial education"/> <meta name="citation_keywords" xml:lang="en" content="social listening"/> <meta name="citation_keywords" xml:lang="en" content="sentiment analysis"/> <meta name="citation_keywords" xml:lang="en" content="social networks"/> <meta name="citation_pdf_url" content="https://journals.vilniustech.lt/index.php/BMEE/article/download/20296/12714"/> <link rel="schema.DC" href="http://purl.org/dc/elements/1.1/" /> <meta name="DC.Creator.PersonalName" content="Sonia Martin Gomez"/> <meta name="DC.Creator.PersonalName" content="Angel Bartolome Muñoz de Luna"/> <meta name="DC.Date.created" scheme="ISO8601" content="2025-01-30"/> <meta name="DC.Date.dateSubmitted" scheme="ISO8601" content="2023-11-01"/> <meta name="DC.Date.issued" scheme="ISO8601" content="2025-01-14"/> <meta name="DC.Date.modified" scheme="ISO8601" content="2025-01-30"/> <meta name="DC.Description" xml:lang="en" content="Purpose – is to provide evidence of how social networks act as an indispensable channel in the cryptocurrency phenomenon and its public perception, analysing the context in which it occurs, as well as the patterns followed and the most commonly used channels. Research methodology – this article explores and provides evidence on the relationship between cryptocurrencies and social networks through the use of digital social listening tools, exploring data retrieved from the most prominent social networks, as well as websites, forums and blogs. Findings – the urgent need to provide an adequate level of financial education in the digital economy.&nbsp; Research limitations – the study should be carried out by age segments to assess whether it is only a problem of the younger population, which are the habitual users of social networks.&nbsp; Practical implications – the cryptocurrency user or investor is aware of the existing risks associated with cryptocurrencies, especially among the young population, without underestimating the influence that social networks have had and continue to have on the perception and acceptance of digital currencies, and even on their popularity. Originality/Value – investing in cryptocurrencies requires social responsibility on the part of institutions, demanding adequate legislation and financial training for potential investors."/> <meta name="DC.Format" scheme="IMT" content="application/pdf"/> <meta name="DC.Identifier" content="20296"/> <meta name="DC.Identifier.pageNumber" content="14–29"/> <meta name="DC.Identifier.DOI" content="10.3846/bmee.2025.20296"/> <meta name="DC.Identifier.URI" content="https://journals.vilniustech.lt/index.php/BMEE/article/view/20296"/> <meta name="DC.Language" scheme="ISO639-1" content="en"/> <meta name="DC.Rights" content="Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University."/> <meta name="DC.Rights" content="http://creativecommons.org/licenses/by/4.0"/> <meta name="DC.Source" content="Business, Management and Economics Engineering"/> <meta name="DC.Source.ISSN" content="2669-249X"/> <meta name="DC.Source.Issue" content="1"/> <meta name="DC.Source.Volume" content="23"/> <meta name="DC.Source.URI" content="https://journals.vilniustech.lt/index.php/BMEE"/> <meta name="DC.Subject" xml:lang="en" content="cryptocurrencies"/> <meta name="DC.Subject" xml:lang="en" content="financial education"/> <meta name="DC.Subject" xml:lang="en" content="social listening"/> <meta name="DC.Subject" xml:lang="en" content="sentiment analysis"/> <meta name="DC.Subject" xml:lang="en" content="social networks"/> <meta name="DC.Title" content="The need for financial education in the face of the social media and cryptocurrency phenomenon"/> <meta name="DC.Type" content="Text.Serial.Journal"/> <meta name="DC.Type.articleType" 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#sidebar{margin-top: 0px !important;} } /*----------css for page headings-----------------*/ h2.headings{ font-family: 'Open Sans', sans-serif !important; background-color: white; background: #fff; font-size: 21px !important; font-weight: 300; color: #ababab; text-transform: uppercase; letter-spacing: 2px; border-bottom: 0px solid; display: inline; left: 0px; } .section { margin-top: 17px !important; } </style> <article class="obj_article_details article-title" id="articleText"> <input type="hidden" value="https://journals.vilniustech.lt/index.php/BMEE/article/view/20296" id="pageUrl">  <script src="https://crossmark-cdn.crossref.org/widget/v2.0/widget.js"></script> <a data-target="crossmark"><img src="http://crossmark-cdn.crossref.org/widget/v2.0/logos/CROSSMARK_Color_horizontal.svg" width="150" /></a>  <div class="article_sharing_buttons"><strong>Share:</strong> </div><br><br> <div class="row" id="article_page_tabs">  <div class="before_title1"> <h4 class="main-color-text" style="display:none"> </h4></div> <div class="headings"> <section class=""> <h2 class="headings"> The need for financial education in the face of the social media and cryptocurrency phenomenon </h2></section> </div> <div class="article-meta" style="display:none"> <div class="article-issue"> <p class="meta-item issue"> <span>Vol 23 No 1 (2025): In Progress</span> </p> </div> <div class="article-doi"> <p class="meta-item doi">DOI <a href="https://doi.org/10.3846/bmee.2025.20296"> 10.3846/bmee.2025.20296</a></p> </div> <div class="article-dates"> <p class="meta-item date-received"> <span>Submitted:</span> Nov 1, 2023 </p> <p class="meta-item date-published"> <span>Published:</span> Jan 30, 2025 </p> </div> </div> <ul class="item-n authors-n" style="background: transparent; margin:10px 0;"> <div class="authors" style="display: inline;"> <a href="https://journals.vilniustech.lt/index.php/BMEE/search/search?field=author&criteria=Sonia Martin Gomez" class="btn-view-author-options art_det_author_name">Sonia Martin Gomez</a> <a href="javascript:void(0)" class="author-biodown art_det_affiliation" myaff="2"> Affiliation <i class="fa fa-angle-down"></i><span class="semi"></span></a> <div class="myDownload1 aff-bio authourAffDown2" style="display:none"> <table class="views-table cols-2"> <thead> <tr> <th class="views-field views-field-field-developer-contact">Author Name</th> <th class="views-field views-field-field-maintainer-contact">Affiliation</th> </tr> </thead> <tbody> <tr class="odd views-row-first views-row-last"> <td class="views-field views-field-field-developer-contact">Sonia Martin Gomez</td> <td class="views-field views-field-field-maintainer-contact">University San Pablo-CEU, CEU Universities, Madrid, Spain</td> </tr> </tbody> </table> </div> </div> <div class="authors" style="display: inline;"> ; <a href="https://journals.vilniustech.lt/index.php/BMEE/search/search?field=author&criteria=Angel Bartolome Muñoz de Luna" class="btn-view-author-options art_det_author_name">Angel Bartolome Muñoz de Luna</a> <a href="javascript:void(0)" class="author-biodown art_det_affiliation" myaff="3"> Affiliation <i class="fa fa-angle-down"></i><span class="semi"></span></a> <div class="myDownload1 aff-bio authourAffDown3" style="display:none"> <table class="views-table cols-2"> <thead> <tr> <th class="views-field views-field-field-developer-contact">Author Name</th> <th class="views-field views-field-field-maintainer-contact">Affiliation</th> </tr> </thead> <tbody> <tr class="odd views-row-first views-row-last"> <td class="views-field views-field-field-developer-contact">Angel Bartolome Muñoz de Luna</td> <td class="views-field views-field-field-maintainer-contact">University San Pablo-CEU, CEU Universities, Madrid, Spain</td> </tr> </tbody> </table> </div> </div> </ul> <div class="main_entry" id="article_tab"> <div class="item doi"> <span class=""> DOI: </span> <span class="value"> <a href="https://doi.org/10.3846/bmee.2025.20296"> https://doi.org/10.3846/bmee.2025.20296 </a> </span> </div> <div class="panwrap abstract"> <div class="section"> <h2 class="title"> Abstract </h2> </div> <div class="forpan"> <div class="panel-body"> <p><em>Purpose</em> – is to provide evidence of how social networks act as an indispensable channel in the cryptocurrency phenomenon and its public perception, analysing the context in which it occurs, as well as the patterns followed and the most commonly used channels.</p><br /> <p><em>Research methodology </em>– this article explores and provides evidence on the relationship between cryptocurrencies and social networks through the use of digital social listening tools, exploring data retrieved from the most prominent social networks, as well as websites, forums and blogs.</p><br /> <p><em>Findings </em>– the urgent need to provide an adequate level of financial education in the digital <br>economy. </p><br /> <p><em>Research limitations – </em>the study should be carried out by age segments to assess whether it is only a problem of the younger population, which are the habitual users of social networks. </p><br /> <p><em>Practical implications</em> – the cryptocurrency user or investor is aware of the existing risks associated with cryptocurrencies, especially among the young population, without underestimating the influence that social networks have had and continue to have on the perception and acceptance of digital currencies, and even on their popularity.</p><br /> <p><em>Originality</em>/<em>Value – </em>investing in cryptocurrencies requires social responsibility on the part of institutions, demanding adequate legislation and financial training for potential investors.</p> <p><b>Keyword : </b> <a href="https://journals.vilniustech.lt/index.php/BMEE/search/search?search=cryptocurrencies" class="btn-view-author-options">cryptocurrencies, </a> <a href="https://journals.vilniustech.lt/index.php/BMEE/search/search?search=financial education" class="btn-view-author-options">financial education, </a> <a href="https://journals.vilniustech.lt/index.php/BMEE/search/search?search=social listening" class="btn-view-author-options">social listening, </a> <a href="https://journals.vilniustech.lt/index.php/BMEE/search/search?search=sentiment analysis" class="btn-view-author-options">sentiment analysis, </a> <a href="https://journals.vilniustech.lt/index.php/BMEE/search/search?search=social networks" class="btn-view-author-options">social networks</a> </p> <div class="how-to-site"> <strong class="how-to-cite-title">How to Cite</strong> <div class="article-abstract "> <div id="getJsonDataFromPageDisplay" class="citationJson" role="region" aria-live="polite"> <div class="csl-bib-body"> <div class="csl-entry">Martin Gomez, S., & Bartolome Muñoz de Luna, A. (2025). The need for financial education in the face of the social media and cryptocurrency phenomenon. <i>Business, Management and Economics Engineering</i>, <i>23</i>(1), 14–29. https://doi.org/10.3846/bmee.2025.20296</div> </div> </div> <div class="btn-group no-boundry"> <button type="button" class="btn btn-default dropdown-toggle" data-toggle="dropdown" aria-controls="cslCitationFormats"> More Citation Formats <span class="caret"></span> </button> <ul class="dropdown-menu" role="menu"> <li> <a class="getJsonDataFromPage" aria-controls="citationOutput" hrefs="https://journals.vilniustech.lt/index.php/BMEE/citationstylelanguage/get/acm-sig-proceedings?submissionId=20296" data-load-citation2 data-json-href="https://journals.vilniustech.lt/index.php/BMEE/citationstylelanguage/get/acm-sig-proceedings?submissionId=20296&return=json"> ACM </a> </li> <li> <a class="getJsonDataFromPage" aria-controls="citationOutput" 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