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Off</span></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/courses/postgraduate-diploma-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Postgraduate Diploma In Digital Marketing<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Sharpen your search marketing strategy from SEO and PPC to analytics.</p></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/courses/masters-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Masters (MSc) In Digital Marketing<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Master your digital marketing skills and elevate your career with BPP’s Master’s Programme taught by industry experts and the top practitioners in their fields globally.</p></a></li></ul></div><div class=""><div class="flex gap-4 pb-2 mb-6 mx-2 border-b broder-gray-50 items-center font-bold"><img src="https://a.storyblok.com/f/55452/29x29/2bec59a093/short.png" height="29" width="29"/><h4>Short Courses</h4></div><ul><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/short-courses/advanced-ai-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Advanced AI<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Fast-track your AI skills with this short interactive course. Learn the fundamentals of AI and understand AI data-driven marketing.</p><span class="pt-0 pb-0.5 px-1.5 rounded-md bg-red text-white text-xs font-normal absolute top-3 right-2">NEW</span></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/short-courses/search-engine-optimization"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Search Engine Optimization (SEO)<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Rank better in search results through a mix of SEO strategies to make it easy for the right people to find you.</p></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/short-courses/paid-media-ppc"><p class="pb-3 group-hover:text-purple transition-colors duration-300 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grid-cols-12 absolute"><div id="sliderCard" class="lg:block max-w-280 col-span-3 absolute right-0 top-12 -mt-1"><div class="bg-white text-navy rounded-md py-4 px-4 mb-4 shadow-lg border border-gray-100"><h4 class="font-gt uppercase text-xl leading-5">AI IN DIGITAL MARKETING</h4><p class="font-semibold mt-3 text-2xl">[price:TRACK_AIFDM-std]</p><div class="text-red text-sm mt-2 flex items-start font-medium"><svg width="15" height="16" viewBox="0 0 15 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class="mr-1" role="img" aria-label="Stopwatch Icon"><g id="Learning-Pathways---Detail" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M7.72,2.155 C9.61019456,2.155 11.3214446,2.92115272 12.5601459,4.15985408 C13.7988473,5.39855544 14.565,7.10980544 14.565,9 C14.565,10.8901946 13.7988473,12.6014446 12.5601459,13.8401459 C11.3214446,15.0788473 9.61019456,15.845 7.72,15.845 C5.82980544,15.845 4.11855544,15.0788473 2.87985408,13.8401459 C1.64115272,12.6014446 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C6.63923242,8.68975123 6.73122861,8.46448797 6.89356173,8.28197806 C7.05589484,8.09946814 7.26889233,7.98182927 7.49632392,7.93631237 C7.65574472,7.90440677 7.82225767,7.9079381 7.9833845,7.94940367 L8.10302475,7.98765455 L11.5692678,4.5214115 Z M13.2590633,2.37906331 C14.0491472,2.12800043 14.2104401,2.24856668 14.3409367,2.37906331 C14.4793745,2.51750108 14.565,2.70875108 14.565,2.92 C14.565,3.13124892 14.4793745,3.32249892 14.3409367,3.46093669 C14.2024989,3.59937446 14.0112489,3.685 13.8,3.685 C13.5887511,3.685 13.3975011,3.59937446 13.2590633,3.46093669 C13.1206255,3.32249892 13.035,3.13124892 13.035,2.92 C13.035,2.70875108 13.1206255,2.51750108 13.2590633,2.37906331 Z" id="Shape" stroke="#DB2671" stroke-width="0.25" fill="#DB2671"></path></g></svg><p>Enrollment Deadline is Nov 27th</p></div><div><button><span data-component="button-redirect" data-ecom="dmi-track-ai-for-digital-marketing/std/0" class="w-52 mt-4 px-7 py-4 rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-purple text-white border border-purple hover:bg-purple-600 hover:border-purple-600">Buy Now for [price:TRACK_AIFDM-std]</span></button><button><span data-component="button-redirect" data-ecom="dmi-track-ai-for-digital-marketing/std/0" class="w-52 mt-2.5 px-7 py-4 false rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-white text-navy border border-navy hover:bg-gray-100">Pay in installments</span></button></div><p class="font-semibold mt-4 text-sm">Course Overview</p><div class="text-xs"><div class="flex gap-3 mt-4"><svg width="16" height="16" viewBox="0 0 18 18" version="1.1" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Clock"><title>icon-clock</title><g id="Web---Signed-Off" stroke="none" stroke-width="0.1" fill="none" fill-rule="evenodd"><g id="Course-Listing-A---3-Cards" transform="translate(-311.000000, -992.000000)" fill="#8A8AAD" stroke="#8A8AAD"><g id="Group-10" transform="translate(312.000000, 942.000000)"><g id="Group-8" transform="translate(0.000000, 37.000000)"><g id="UI-/-Course-Listing-/-Features-List-Single"><g id="Group"><g><g><g><g><g transform="translate(0.000000, 14.000000)"><g id="Icons-/-16px-/-Time-Icon"><g id="Shape"><path d="M8,0 C3.581722,0 0,3.581722 0,8 C0,12.418278 3.581722,16 8,16 C12.418278,16 16,12.418278 16,8 C16,5.87826808 15.1571453,3.84343678 13.6568542,2.34314575 C12.1565632,0.842854723 10.1217319,0 8,0 Z M8,15.36 C3.93518424,15.36 0.64,12.0648158 0.64,8 C0.64,3.93518424 3.93518424,0.64 8,0.64 C12.0648158,0.64 15.36,3.93518424 15.36,8 C15.3553797,12.0629004 12.0629004,15.3553797 8,15.36 Z M10.786304,10.33376 C10.9103209,10.4589028 10.9098506,10.660752 10.7852519,10.7853156 C10.6606531,10.9098791 10.4588037,10.9102923 10.333696,10.78624 L7.773696,8.22624 L7.771264,8.222592 C7.71314045,8.1634607 7.68045405,8.08393835 7.680192,8.001024 L7.68,4.16 C7.68,3.98326888 7.82326888,3.84 8,3.84 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xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Globe Icon"><title>Globe</title><g id="Web---Signed-Off" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"><g id="Course-Listing-A---3-Cards" transform="translate(-311.000000, -1078.000000)"><g id="Group-10" transform="translate(312.000000, 942.000000)"><g id="Group-8" transform="translate(0.000000, 37.000000)"><g id="UI-/-Course-Listing-/-Features-List-Single-Copy-7" transform="translate(0.000000, 86.000000)"><g id="UI-/-Course-Listing-/-Features-List-Single"><g id="Group"><g><g><g><g transform="translate(0.000000, 14.000000)"><g id="Icons-/-16px-/-Global-Certification"><g><path d="M15.7515572,7.87579174 C15.7515572,9.95605403 12.225451,11.6424645 7.87579069,11.6424645 C3.52615134,11.6424645 3.14754099e-06,9.95605403 3.14754099e-06,7.87579174 C3.14754099e-06,5.79552944 3.52615134,4.10910846 7.87579069,4.10910846 C12.225451,4.10910846 15.7515572,5.79552944 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id="Stroke-9" stroke="#8A8AAD" stroke-width="0.9"></path><path d="M7.95447711,2.72786885e-05 L7.84955908,7.87579384 L15.7253256,7.87579384 C15.7253256,3.526144 12.3041374,2.72786885e-05 7.95447711,2.72786885e-05 Z" id="Stroke-11" stroke="#8A8AAD" stroke-width="0.9"></path></g></g></g></g></g></g></g></g></g></g></g></g></g></svg><div class="font-medium"><p class="text-gray-400 uppercase mb-0.5">CERTIFICATION</p><p>Associate Certificate</p></div></div></div></div><div class="bg-white rounded-md py-4 px-4 shadow-lg border border-gray-100"><p class="text-navy font-semibold">DMI Team Training</p><p class="text-gray-500 my-1 leading-5 text-sm">Save upto 50% with our customised budget friendly training plans</p><a class="text-green font-semibold hover:text-green-600 transition-all" href="/lpx/corporate/team">Learn more</a></div></div></div></div><div class="max-w-full pt-6 flex justify-center relative bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div id="courseOverview" class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5 bg-white rounded-md py-4 px-4"><h2 class="font-semibold text-base sm:text-2xl text-navy mb-2">AI In Digital Marketing Course Overview</h2><p class="text-gray-600 mb-4">This short course is for marketers looking to use AI to enhance and optimize digital marketing activities. Through a combination of hands-on practical lessons, toolkits and real-world examples, you will know how to leverage AI technologies to gain key insights, refine campaigns and drive growth. </p><div class="mb-4 grid grid-cols-1 sm:grid-cols-2 text-gray-600"><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>4 Interactive Modules.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>Associate Level Certification.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>5.5 Hours self-paced learning content.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>FREE DMI Membership included.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>Practical Toolkits and Templates.</p></div><div class="mb-4 text-navy"><h5 class="text-base md:text-lg font-semibold mb-2">Key skills and competencies you will gain</h5><p class="text-gray-600"><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>What is AI in Digital Marketing?</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>ChatGPT & Other AI Tools</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>AI and Machine Learning</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Generative AI and Predictive Analytics</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Use Cases for AI In Digital Marketing</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Using AI with Data for Decision-Making</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Data Collection and Analysis for AI</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Applying AI to Digital Marketing Channels </u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>AI-Driven Campaign Optimization</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>AI in Content Marketing</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Monitoring Social Media with AI </u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>AI and SEO</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Using AI to Improve CX</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Streamlining Marketing Automation with AI</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Using AI to Enhance Digital Strategy</u></p></div></div></div></div><div class="sm:hidden fixed bottom-0 left-0 w-full bg-white py-2 px-3 z-30"><div class="flex p-2 w-full items-center gap-3 pr-20"><button><span data-component="button-redirect" data-ecom="dmi-track-ai-for-digital-marketing/std/0" class="w-full py-4 px-6 xs:py-6 xs:px-8 text-sm xs:text-bas rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-purple text-white border border-purple hover:bg-purple-600 hover:border-purple-600">Buy Now for [price:TRACK_AIFDM-std]</span></button></div></div><div data-component="short_coure_programe_modules" class="short_coure_programe_modules max-w-full flex py-5 justify-center bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="sm:flex items-center justify-between mb-4 text-navy"><h2 class="text-2xl md:text-3xl sm:text-4xl font-semibold">What you'll learn</h2><p class="text-sm font-medium">4 Modules • Approx 5.5 hours Learning content</p></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-purple text-white"><div class="flex"><span class="pr-2">-</span><p class="pr-4">Module 1 - AI-Driven Digital Marketing</p></div><p class="min-w-max">1h 30mins</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Explore AI concepts and learn how to apply the technology to support digital marketing activities. Use AI and predictive analytics to develop optimized marketing strategies, explore AI ethics and leverage AI-driven insights.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">What is AI in Digital Marketing?</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">AI and Machine Learning</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Generative AI and Predictive Analytics</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Ethics and Transparency in AI-Driven Marketing</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Applying Best Practices to AI-Driven Digital Marketing</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Data Collection and Analysis for AI</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">AI for Data-Driven Decision Making</u></p></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Quick Read: Best Examples of AI in Marketing</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Use Cases for AI In Digital Marketing</p></div></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module 2 -  Implementing AI-Driven Digital Marketing</p></div><p class="min-w-max">1h</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Fine-tune and reshape digital marketing campaigns using AI across key disciplines including content marketing, SEO, customer experience, automation flow, and social media. </p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Applying AI to Digital Marketing Channels</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Applying AI to Digital Marketing Channels</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">AI in Content Marketing</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Monitoring Social Media with AI</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">AI and SEO</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Using AI to Improve CX</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Streamlining Marketing Automation with AI</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Using AI to Enhance Digital Strategy</u></p></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Quick Read: Influencer Marketing and AI </p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Quick Read: Preparing for AI Search with SGE</p></div></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Content Creation Tools and Models</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Text-Based AI Tools</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Image, Video and Audio AI Tools</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Automation and Decision-Making AI Tools</p></div></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module 3 - AI Tools for Marketing: ChatGPT, Stability AI, and Other Smart Tools</p></div><p class="min-w-max">1h</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Scale and optimize your content with AI. Learn how to use two of the key AI tools for content generation and optimization: ChatGPT and Stability AI. </p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">ChatGPT</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Stability AI</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Leading With Emotional Intelligence</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Coaching and Mentoring</u></p></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"><div class="flex"><span class="text-purple mr-2">↗</span><p>Chat GPT Prompts for your Digital Marketing Strategy</p></div></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p> Industry Research Using AI Tools</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Generate SMART Objectives Using ChatGPT</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Build a Channel Strategy Using ChatGPT</p></div></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Getting Started with ChatGPT Prompt</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Competitor Research Using AI Tools</p></div></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module 4 - Essential Skills for Marketers in an AI-Driven World</p></div><p class="min-w-max">1h 30mins</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Leverage AI in digital marketing by combining technical prowess and three essential soft skills - strategic thinking, agile thinking, and innovation and creativity.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Key Skills for AI-Driven Marketing</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Strategic Thinking</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Agile Thinking</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Creativity & Innovation</u></p></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"></div></div></div></div></div></div></div></div><div data-component="image_text_columns" class="max-w-full flex py-5 justify-center bg-blue-50"><div class="w-full lg:max-w-6xl md:px-8 px-5 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 grid grid-cols-1 sm:grid-cols-3 gap-x-10 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="col-span-1 mb-6 xs:mb-8 sm:mb-0"><div class="pb-5"><img width="474" height="242" loading="lazy" class="w-full md:w-auto" src="https://dmi-next.imgix.net/432x220/90511c3f86/skills_experts.png?auto=format" alt="Skills Experts"/></div><div class="text-navy"><p class="mb-4 font-semibold text-base sm:text-lg">Learn from global industry experts</p><p class="mb-4 text-sm sm:text-base">Our courses are taught by industry leading skills experts with relevant career ready content.</p></div></div><div class="col-span-1 mb-6 xs:mb-8 sm:mb-0"><div class="pb-5"><img width="474" height="242" loading="lazy" class="w-full md:w-auto" src="https://dmi-next.imgix.net/432x220/c150e64bc3/community.png?auto=format" alt=""/></div><div class="text-navy"><p class="mb-4 font-semibold text-base sm:text-lg">Join a community & get tools for life</p><p class="mb-4 text-sm sm:text-base">Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.</p></div></div><div class="col-span-1 mb-6 xs:mb-8 sm:mb-0"><div class="pb-5"><img width="474" height="242" loading="lazy" class="w-full md:w-auto" src="https://dmi-next.imgix.net/432x220/6111ba977a/certificationbox.png?auto=format" alt="Certification"/></div><div class="text-navy"><p class="mb-4 font-semibold text-base sm:text-lg">Globally recognized certification</p><p class="mb-4 text-sm sm:text-base">Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.</p></div></div></div></div></div><div data-component="short_course_testimonials" id="short_course_testimonials" class="max-w-full flex justify-center sm: bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 text-navy lg:mr-12 xl:mr-5"><div><img loading="lazy" width="260" height="38.17" src="https://dmi-next.imgix.net/504x74/aea9dd787a/google_reviews.png?auto=format" alt="Google Review"/></div><h3 class="py-5 mb-2 text-2xl sm:text-3xl lg:text-4xl font-semibold sm:pr-20 lg:pr-48">300,000+ Members trust DMI to Progress their Career</h3><p>Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.</p><div class="grid grid-cols-1 sm:grid-cols-3 gap-x-8 py-7"><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">I would recommend their courses to others, they're certainly worth the investment. </p><p class="text-sm">Victoria T, UK </p></div><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">DMI showed genuine interest and commitment to my future and to helping me achieve my goals. </p><p class="text-sm">Phillip Q, Canada </p></div><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">Completing the online training has been fantastic! I've learnt so much valuable information. </p><p class="text-sm">Adam H, UK </p></div><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">From day 1 DMI were super accessible and available to help, pretty much in real time. </p><p class="text-sm">Irina, Canada </p></div><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">I was really happy with my course... very modern and presented for "easy digestion". </p><p class="text-sm">Amelie, Germany </p></div></div></div></div></div><div data-component="giac_logos_text" class="max-w-full flex justify-center pb-10 pt-0 bg-blue-50 "><div class="w-6xl px-5 md:px-8 lg:px-4 xl:px-2 grid grid-cols-12 pb-10 pt-0"><div class="block text-center justify-center gap-x-4 items-center mx-auto col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="text-navy text-base lg:text-lg mb-4"><h4><b><span class="">Our 300,000+ Members work for companies like:</span></b></h4></div><div class="lg:max-w-3xl xl:max-w-full pt-3 sm:pt-0"><img width="937" height="34" loading="lazy" class="mx-auto" src="https://dmi-next.imgix.net/7493x322/c1bf2b936d/logostrip2.png?auto=format" alt="Giac Logos"/></div></div></div></div><div data-component="text_image" class="max-w-full flex justify-cente pt-20 pb-10 bg-purple "><div class="items-center mx-auto md:px-8 px-5 lg:px-4 xl:px-2 max-w-6xl grid grid-cols-12"><div class="text-white col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><h2 class="text-2xl sm:text-3xl lg:text-4xl mb-2 font-medium">Globally recognized certification</h2><div class="sm:grid sm:grid-flow-col gap-10"><div class="mb-4 sm:mb-0 text-[14px] sm:text-[16px] lg:text-[16px] ">The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.</div><div class="flex items-center false "><div class="max-w-280 sm:max-w-full"><img width="" height="" loading="lazy" src="https://dmi-next.imgix.net/432x220/6111ba977a/certificationbox.png?auto=format" alt="Certification"/></div></div></div></div></div></div><div data-component="faq_accordion" id="faq_accordion" class="max-w-full py-8 sm:pt-10 flex justify-center sm:pb-10 bg-purple "><div class="mx-auto w-full sm:max-w-4/5 md:max-w-6xl text-navy px-5 md:px-8 lg:px-4 xl:px-2 text-left grid grid-cols-12"><div class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class=""><div><div class="mb-2 max-w-full text-2xl sm:text-3xl md:text-4xl lg:text-4.3xl font-sans text-white font-medium">Frequently Asked Questions</div></div></div><div class="bg-white text-left shadow-lg px-7 py-4 rounded-md"><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">How is this short course assessed?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="text-navy "><p><span class="">It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.</span><span class=""><br/></span><span class=""><br/></span><span class="">Successful completion leads to an Associate level certification.</span></p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">Who is this course aimed at?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="text-navy "><p>The AI for Digital Marketing Track is aimed at:</p><ul><li><p>Heads of Digital and Digital Marketing Managers</p></li><li><p>Digital Account Managers</p></li><li><p>Sales Directors and Digital Sales Managers</p></li><li><p>Digital Marketing Generalists and Marketing Executives</p></li><li><p>Heads of Social Media and Social Media Executives/Analysts</p></li><li><p>Copywriters, Content Analysts, and Digital Integrated Copywriters</p></li><li><p>Content Managers, Content Marketing Managers, and Heads of Content Marketing</p></li><li><p>Email, Automation, or CRM Managers</p></li><li><p>Heads of CX, Heads of Sales Enablement, and Customer Success Managers</p></li><li><p>Search Specialists, Search Analysts, SEO Specialists, and SEM Specialists and Analysts</p></li><li><p>PPC Search Managers, Heads of PPC Search, Search Managers, and SEM Managers</p></li><li><p>Web Analytics Analysts, Web Analytics Managers, Analytics Managers, and Heads of</p></li><li><p>Analytics</p></li><li><p>Entrepreneurs and small business owners</p></li><li><p>Marketing professionals</p></li><li><p>Product Managers, Consultants, and IT Managers</p></li><li><p>Anyone looking to quickly learn how to best use AI in digital marketing</p></li></ul></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">Do I need to have a marketing background?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="text-navy "><p>No. We will walk you through the fundamentals of AI In Digital Marketing. You don’t need any specific marketing or AI background to undertake and succeed with this course.</p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">How long does it take to complete?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="text-navy "><p>You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.</p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">What if I want to learn more?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="undefined "><p>If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. <a href="https://digitalmarketinginstitute.com/students/courses">Click here</a><span class=""> </span>for more info.</p></div></div></div></div></div></div></div></div><div data-component="follow_slider_stopper" id="stopper"></div><div data-component="short_course_payment" id="payment" class="max-w-full pt-10 pb-20 sm:pb-12 sm:my-12 flex justify-center bg-no-repeat bg-left-top bg-contain" style="background-image:"><div class="w-full lg:max-w-6xl text-navy pt-4 grid grid-cols-12 px-5 md:px-8 lg:px-4 xl:px-2"><div class="col-span-12 2md:col-span-9 pt-5 lg:mr-5 text-navy mb-8"><div class="max-w-xl mx-auto"><h2 class="font-semibold text-sm sm:text-base text-purple">Buy Now</h2><h3 class="text-2xl sm:text-4xl lg:text-5xl font-semibold sm:leading-9 mb-4 md:pr-15 lg:pr-0">Become a Certified Digital Marketing Associate</h3><div class="text-sm sm:text-base mb-4"><p>Find audiences. 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