News stories for Rashna Abdi

<!DOCTYPE html>       <html lang="en">  <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://aurora.dawn.com/authors/3373/rashna-abdi","20201027042733","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1603772853"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />   <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">  <title>News stories for Rashna Abdi - Aurora</title> <meta name="subject" content="Founded in 1998, AURORA is Pakistan's leading advertising, marketing and media magazine. 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googletag.pubads().refresh([slot]); }, refreshTime * 1000); } }); // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; 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src="https://web.archive.org/web/20201027042733im_/https://i.dawn.com/thumbnail/2020/07/5f19051421f36.jpg" alt="Lockdown Log"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143786" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1143786/lockdown-log" class="story__link "><strong>Lockdown Log</strong> </a></h2>  <div dir="auto" class="story__excerpt font-light ">Lockdown days in the life of Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi. <span class="story__time font-light "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2020-08-04T21:31:57+05:00"><span class="timestamp__calendar">04 Aug, 2020</span> <span class="timestamp__time">09:31pm</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1143662" data-layout="story">  <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1143662/inclusivity-is-femvertising-done-the-right-way"><picture><img src="https://web.archive.org/web/20201027042733im_/https://i.dawn.com/thumbnail/2020/01/5e0c897ce15f4.jpg" alt="Inclusivity Is Femvertising Done The Right Way"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143662" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1143662/inclusivity-is-femvertising-done-the-right-way" class="story__link "><strong>Inclusivity Is Femvertising Done The Right Way</strong> </a></h2>  <div dir="auto" class="story__excerpt font-light ">Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi, on the subtle art of putting women centre stage. <span class="story__time font-light "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2020-06-24T15:20:30+05:00"><span class="timestamp__calendar">24 Jun, 2020</span> <span class="timestamp__time">03:20pm</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1143521" data-layout="story">  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1143521/the-indomitable-she-zuhra-karim-1932-2019"><picture><img src="https://web.archive.org/web/20201027042733im_/https://i.dawn.com/thumbnail/2019/09/5d886151ed41d.jpg" alt="The indomitable She – Zuhra Karim [1932 2019]"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143521" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1143521/the-indomitable-she-zuhra-karim-1932-2019" class="story__link "><strong>The indomitable She – Zuhra Karim [1932 2019]</strong> </a></h2>  <div dir="auto" class="story__excerpt font-light ">An obituary. <span class="story__time font-light "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2019-09-23T11:08:29+05:00"><span class="timestamp__calendar">23 Sep, 2019</span> <span class="timestamp__time">11:08am</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1143357" data-layout="story">  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1143357/top-5-design-ideas-of-2018"><picture><img src="https://web.archive.org/web/20201027042733im_/https://i.dawn.com/thumbnail/2019/01/5c3970d90fdaa.jpg" alt="Top 5 Design Ideas of 2018"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143357" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1143357/top-5-design-ideas-of-2018" class="story__link "><strong>Top 5 Design Ideas of 2018</strong> </a></h2>  <div dir="auto" class="story__excerpt font-light ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. <span class="story__time font-light "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2019-01-12T09:47:02+05:00"><span class="timestamp__calendar">12 Jan, 2019</span> <span class="timestamp__time">09:47am</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1143356" data-layout="story">  <h2 dir="auto" data-layout="story" data-id="1143356" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1143356/top-5-design-ideas-of-2018" class="story__link "><strong>Top 5 Design Ideas of 2018</strong> </a></h2>  <div dir="auto" class="story__excerpt font-light ">1.Graphic design – the Sans Forgetica font It’s deliberately difficult to read and designed... <span class="story__time font-light "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2019-01-11T12:38:36+05:00"><span class="timestamp__calendar">11 Jan, 2019</span> <span class="timestamp__time">12:38pm</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1143231" data-layout="story">  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1143231/moving-beyond-outer-beauty"><picture><img src="https://web.archive.org/web/20201027042733im_/https://i.dawn.com/thumbnail/2018/10/5bca1d3d1233a.jpg" alt="Moving beyond outer beauty"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143231" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1143231/moving-beyond-outer-beauty" class="story__link "><strong>Moving beyond outer beauty</strong> </a></h2>  <div dir="auto" class="story__excerpt font-light ">Why local beauty brands need to move away from stereotypical communication. <span class="story__time font-light "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2018-12-05T10:43:10+05:00"><span class="timestamp__calendar">05 Dec, 2018</span> <span class="timestamp__time">10:43am</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1142925" data-layout="story">  <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1142925/the-singularity-of-the-written-word"><picture><img src="https://web.archive.org/web/20201027042733im_/https://i.dawn.com/thumbnail/2018/04/5acc5f250ac11.jpg" alt="The singularity of the written word"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1142925" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1142925/the-singularity-of-the-written-word" class="story__link "><strong>The singularity of the written word</strong> </a></h2>  <div dir="auto" class="story__excerpt font-light ">Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea. <span class="story__time font-light "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2018-04-14T13:14:10+05:00"><span class="timestamp__calendar">14 Apr, 2018</span> <span class="timestamp__time">01:14pm</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1142838" data-layout="story">  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1142838/70-steps-forward-and-several-back"><picture><img src="https://web.archive.org/web/20201027042733im_/https://i.dawn.com/thumbnail/2017/12/5a3845e39d41d.jpg" alt="70 steps forward and several back"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1142838" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1142838/70-steps-forward-and-several-back" class="story__link "><strong>70 steps forward and several back</strong> </a></h2>  <div dir="auto" class="story__excerpt font-light ">A look back at Pakistan's advertising journey. <span class="story__time font-light "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2019-03-21T10:09:51+05:00"><span class="timestamp__calendar">21 Mar, 2019</span> <span class="timestamp__time">10:09am</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1142873" data-layout="story">  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1142873/top-5-design-ideas-of-2017"><picture><img src="https://web.archive.org/web/20201027042733im_/https://i.dawn.com/thumbnail/2018/01/5a530efa84ec9.jpg" alt="Top 5 Design Ideas of 2017"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1142873" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1142873/top-5-design-ideas-of-2017" class="story__link "><strong>Top 5 Design Ideas of 2017</strong></a></h2>  <div dir="auto" class="story__excerpt font-light ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. <span class="story__time font-light "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2018-01-08T11:28:17+05:00"><span class="timestamp__calendar">08 Jan, 2018</span> <span class="timestamp__time">11:28am</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1141950" data-layout="story">  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141950/10-commandments-for-creatives"><picture><img src="https://web.archive.org/web/20201027042733im_/https://i.dawn.com/thumbnail/2017/04/58e62cb5d6012.jpg" alt="10 Commandments for Creatives"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1141950" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141950/10-commandments-for-creatives" class="story__link "><strong>10 Commandments for Creatives</strong></a></h2>  <div dir="auto" class="story__excerpt font-light ">A reality check for admen and women. <span class="story__time font-light "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2017-04-07T09:10:48+05:00"><span class="timestamp__calendar">07 Apr, 2017</span> <span class="timestamp__time">09:10am</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1141870" data-layout="story">  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141870/womens-day-woes"><picture><img src="https://web.archive.org/web/20201027042733im_/https://i.dawn.com/thumbnail/2017/03/58bfaebfd704d.jpg" alt="Women’s Day woes"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1141870" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141870/womens-day-woes" class="story__link "><strong>Women’s Day woes</strong></a></h2>  <div dir="auto" class="story__excerpt font-light ">Why there is a dire need to push for better and more equitable representation of women in traditional and digital media. <span class="story__time font-light "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-03-08T16:45:33+05:00"><span class="timestamp__calendar">08 Mar, 2017</span> <span class="timestamp__time">04:45pm</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1141726" data-layout="story">  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141726/not-local-enough"><picture><img src="https://web.archive.org/web/20201027042733im_/https://i.dawn.com/thumbnail/2017/01/58910d388a534.jpg" alt="Not local enough"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1141726" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141726/not-local-enough" class="story__link "><strong>Not local enough</strong></a></h2>  <div dir="auto" class="story__excerpt font-light ">A review of Branding Matters by Arshad Awan. <span class="story__time font-light "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2017-03-02T15:45:51+05:00"><span class="timestamp__calendar">02 Mar, 2017</span> <span class="timestamp__time">03:45pm</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1141622" data-layout="story">  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141622/how-to-engage-and-sell-to-pakistans-gen-y"><picture><img src="https://web.archive.org/web/20201027042733im_/https://i.dawn.com/thumbnail/2017/02/58b3b923e1e61.jpg" alt="How to engage and sell to Pakistan's Gen Y"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1141622" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141622/how-to-engage-and-sell-to-pakistans-gen-y" class="story__link "><strong>How to engage and sell to Pakistan's Gen Y</strong></a></h2>  <div dir="auto" class="story__excerpt font-light ">Understanding Pakistan’s Millennials – their frailties, contradictions, exuberance and uniqueness. <span class="story__time font-light "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-10-28T10:29:43+05:00"><span class="timestamp__calendar">28 Oct, 2017</span> <span class="timestamp__time">10:29am</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1141648" data-layout="story">  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141648/the-top-5-design-ideas-of-2016"><picture><img src="https://web.archive.org/web/20201027042733im_/https://i.dawn.com/thumbnail/2016/12/585b952bbfbc3.jpg" alt="The Top 5 Design Ideas of 2016"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1141648" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141648/the-top-5-design-ideas-of-2016" class="story__link "><strong>The Top 5 Design Ideas of 2016</strong></a></h2>  <div dir="auto" class="story__excerpt font-light ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. <span class="story__time font-light "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-12-28T09:33:42+05:00"><span class="timestamp__calendar">28 Dec, 2016</span> <span class="timestamp__time">09:33am</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1141518" data-layout="story">  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141518/empowered-not-stereotyped"><picture><img src="https://web.archive.org/web/20201027042733im_/http://i.dawn.com/thumbnail/2016/08/57a183b4c1f11.jpg" alt="Empowered – not stereotyped"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1141518" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141518/empowered-not-stereotyped" class="story__link "><strong>Empowered – not stereotyped</strong></a></h2>  <div dir="auto" class="story__excerpt font-light ">Why we desperately need media representation that empowers women, not stereotypes them. <span class="story__time font-light "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-10-14T11:42:25+05:00"><span class="timestamp__calendar">14 Oct, 2017</span> <span class="timestamp__time">11:42am</span></span></span> </div> </article>   <article class="box story pb-3.25" data-id="1141391" data-layout="story">  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141391/for-better-or-worse"><picture><img src="https://web.archive.org/web/20201027042733im_/http://i.dawn.com/thumbnail/2016/02/56b564ff59383.jpg?r=1587386133" alt="For better or worse"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1141391" class="story__title font-light "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1141391/for-better-or-worse" class="story__link ">For better or worse</a></h2>  <div dir="auto" class="story__excerpt font-light ">The ECD of IAL Saatchi & Saatchi shares her favourite and not-so-favourite ads. <span class="story__time font-light "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2016-02-29T14:06:06+05:00"><span class="timestamp__calendar">29 Feb, 2016</span> <span class="timestamp__time">02:06pm</span></span></span> </div> </article>  </div> <div class="flex__item w-full"> <div class="mr-6.75 p-3.25"> </div> </div> </div> </main> <aside class="pb-4">  <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-center modifywidget--title-large modifywidget--title-light modifywidget--title-uppercase"><span>Contributors</span></h2> </div> <div class="widget__main "> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Talha bin Hamid" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/authors/3341/talha-bin-hamid" class=" text-center font-normal text-black ">Talha bin Hamid</a></h2></div>  <article class="box story " data-id="1143873" data-layout="story">  <h2 dir="auto" data-layout="story" data-id="1143873" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1143873/why-trump-could-win-again" class="story__link "><strong>Why Trump 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title="Ayesha Shaikh" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/authors/3241/ayesha-shaikh" class=" text-center font-normal text-black ">Ayesha Shaikh</a></h2></div>  <article class="box story " data-id="1143462" data-layout="story">  <h2 dir="auto" data-layout="story" data-id="1143462" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/news/1143462/lights-camera-controversy" class="story__link "><strong>Lights, camera, controversy!</strong> </a></h2> </article>  </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Faraz Maqsood Hamidi" href="https://web.archive.org/web/20201027042733/https://aurora.dawn.com/authors/3213/faraz-maqsood-hamidi" class=" text-center font-normal text-black ">Faraz Maqsood Hamidi</a></h2></div>  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