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Learn how our tailored Facebook advertising campaigns and strategic Google Ads efforts delivered impressive results" name="description"/><meta content="Home Abroad's Journey to 65% Lead Growth and 96% Website Traffic Increase" property="og:title"/><meta content="Discover the success story of Home Abroad, where our digital marketing strategies unlocked a world of opportunity in the real estate market. This case study takes you through their journey of attracting investors and increasing brand awareness in Cyprus, a top tourist destination. Learn how our tailored Facebook advertising campaigns and strategic Google Ads efforts delivered impressive results" property="og:description"/><meta content="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653fc1427756236a0091da41_home%20abroad%20main.png" property="og:image"/><meta content="Home Abroad's Journey to 65% Lead Growth and 96% Website Traffic Increase" property="twitter:title"/><meta content="Discover the success story of Home Abroad, where our digital marketing strategies unlocked a world of opportunity in the real estate market. This case study takes you through their journey of attracting investors and increasing brand awareness in Cyprus, a top tourist destination. Learn how our tailored Facebook advertising campaigns and strategic Google Ads efforts delivered impressive results" property="twitter:description"/><meta content="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653fc1427756236a0091da41_home%20abroad%20main.png" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/6310a416e197256dcac39f3c/css/braindonors.4ae09ea9d.min.css" rel="stylesheet" type="text/css"/><style>@media (min-width:992px) {html.w-mod-js:not(.w-mod-ix) [data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442"] {-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) 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class="heading-3">Email marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/twitter-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774fc7ef68a60ddf8119bd_twitter.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774fc7ef68a60ddf8119bd_twitter-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774fc7ef68a60ddf8119bd_twitter-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774fc7ef68a60ddf8119bd_twitter.png 841w" class="services-nav-item-image"/><div class="heading-3">Twitter Marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/influencer-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377419b964b873216807e25_Illustration-1-1536x1002.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377419b964b873216807e25_Illustration-1-1536x1002-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377419b964b873216807e25_Illustration-1-1536x1002.png 748w" class="services-nav-item-image"/><div class="heading-3"> Influencer marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/tiktok-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774ca98fe63b7f226884ef_Group%201291.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774ca98fe63b7f226884ef_Group%201291-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774ca98fe63b7f226884ef_Group%201291.png 668w" class="services-nav-item-image"/><div class="heading-3"> TikTok marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/google-ads-ppc" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637744c2964b8736c280b4f4_Group%201286.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637744c2964b8736c280b4f4_Group%201286-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637744c2964b8736c280b4f4_Group%201286.png 648w" class="services-nav-item-image"/><div class="heading-3">Google Ads & PPC</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/facebook-instagram-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637742e68fe63b26d867dc22_Refill-card-1-768x512.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637742e68fe63b26d867dc22_Refill-card-1-768x512-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637742e68fe63b26d867dc22_Refill-card-1-768x512.png 617w" class="services-nav-item-image"/><div class="heading-3"> Facebook & Instagram marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/digital-strategy" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774f5cdbdca407d7a7aba9_digital%20strategy.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774f5cdbdca407d7a7aba9_digital%20strategy-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774f5cdbdca407d7a7aba9_digital%20strategy-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774f5cdbdca407d7a7aba9_digital%20strategy.png 883w" 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class="nav-link w-nav-link">Contact us</a></div></nav><div scroll="both" class="nav-menu-button w-nav-button"><div class="nav-menu-button-wrap"><div class="nav-lines nav-line-1"></div><div class="nav-lines nav-line-2"></div><div class="nav-lines nav-line-3"></div></div></div></div></div><div class="main-wrapper"><section class="section cs-hero"><div class="container"><div class="cs-hero-text-wrapper"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b6b71ca4c6f7b0aece56d_home.svg" loading="lazy" alt="Home Abroad Logo" class="case-studies-logo margin-bot-s"/><h1 class="h2-large desktop-center margin-bot-m">Home Abroad's Journey to 65% Lead Growth and 96% Website Traffic Increase</h1><div class="cs-cat-info"><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Industry</p><div class="flex-horizontal"><div class="text-big">Real Estate</div><div class="text-big margin-left-s w-dyn-bind-empty"></div></div></div><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Market</p><div class="flex-horizontal"><div class="w-dyn-list"><div fs-cmsnest-collection="markets" fs-cmsnest-element="template-reference" role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="text-big">BG</div><a href="/markets/bg" class="nested-link w-inline-block"></a></div></div></div></div></div><div class="flex-left"><p class="no-margin margin-bot-xxs text-small">Services</p><div class="w-dyn-list"><div role="list" class="collection-list w-dyn-items"><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Facebook Ads</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Google Ads</div></div></div></div></div></div></div></div></section><section class="section small"><div class="container"><div class="flex-center"><div class="max-width-3xl"><h2 class="cs-heading">Their Story</h2><p class="margin-bot-m">Home Abroad is led by a team with extensive experience in the real estate sector. They've been involved in both local and international construction projects and have a strong track record in selling residential properties in the middle and high segments. This wealth of experience equips them with the necessary expertise and industry connections to select suitable partners and projects. Their professional journey allows them to meet high standards of quality, security, profitability, a closed cycle of implementation, and a streamlined realization process.</p><div class="case-studies-main-image"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653fc1427756236a0091da41_home%20abroad%20main.png" loading="lazy" alt="Home Abroad Main Image" class="image-100"/></div><h3 class="cs-heading">Their Goals</h3><p class="margin-bot-l">Home Abroad's digital marketing goals centered around finding investors interested in purchasing apartments in Cyprus, a sought-after tourist destination. They aimed to use digital channels to generate leads and encourage potential investors to visit their office for personalized pitches.</p><h4 class="cs-heading">Our Solution</h4><p class="margin-bot-m">Our digital marketing solution for Home Abroad included two digital marketing strategies. We conducted Facebook advertising campaigns to generate leads and create awareness, and we conducted keyword research and implemented Google Ads to enhance their online visibility, particularly for investors interested in properties in Cyprus. This comprehensive strategy aimed to drive potential investors to their office for personalized consultations.</p><div class="case-studies-mockups"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b5e9e834caf8885af2984_home%20abroad%20cs.png" loading="lazy" alt="Home Abroad Main Image" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b5e9e834caf8885af2984_home%20abroad%20cs-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b5e9e834caf8885af2984_home%20abroad%20cs-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b5e9e834caf8885af2984_home%20abroad%20cs.png 806w"/></div><h4 class="cs-heading margin-top-l">Their Success</h4><p> One of Home Abroad's core objectives was to generate leads for potential real estate investors. Our digital marketing strategies excelled in this regard, producing a substantial 20% increase in lead acquisition. Our diligent Google Ads strategies produced a remarkable 96% increase in website traffic. This increase in online visitors, particularly those interested in Cyprus properties, demonstrates our expertise in keyword research and targeted Google Ads. We increased the visibility of Home Abroad's offerings in search results, thereby strengthening their position as a sought-after real estate partner. With our Facebook advertising campaigns, we fostered active engagement among potential investors, resulting in a notable 98% increase in engagement. </p><div class="case-study-statistic"><div class="achievement-wrapper case-studies"><div class="achievement-box"><div class="number-medium">25%</div><div class="text-mobile-small">Increase in Leads</div></div><div class="achievement-box"><div class="number-medium">96%</div><div class="text-mobile-small">Increase in Website Traffic</div></div><div class="achievement-box"><div class="number-medium">98%</div><div class="text-mobile-small">Increase in Engagement</div></div><div class="achievement-box"><div class="number-medium">30</div><div class="text-mobile-small">Decrease in CPL</div></div></div><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b5fba0feb60f4d2ea809a_home%20abroad%20stats%402x.jpg" loading="lazy" alt="Home Abroad Main Image" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b5fba0feb60f4d2ea809a_home%20abroad%20stats%402x-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b5fba0feb60f4d2ea809a_home%20abroad%20stats%402x-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b5fba0feb60f4d2ea809a_home%20abroad%20stats%402x-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b5fba0feb60f4d2ea809a_home%20abroad%20stats%402x-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b5fba0feb60f4d2ea809a_home%20abroad%20stats%402x.jpg 1648w"/></div></div></div></div></section><section class="section more"><div class="container"><h2 class="text-center margin-bot-l">Discover more case studies</h2><div class="w-dyn-list"><div role="list" class="w-dyn-items w-row"><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/alpin-home" class="case-studies-images w-inline-block"><img alt="Alpin Home Tiffany Building" loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653fc0b444259607abb8b9ce_tiffany%20main.png" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653fc0b444259607abb8b9ce_tiffany%20main-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653fc0b444259607abb8b9ce_tiffany%20main-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653fc0b444259607abb8b9ce_tiffany%20main-p-1080.png 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653fc0b444259607abb8b9ce_tiffany%20main.png 1238w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">1.6K%</div><div class="text-mobile-small">Increase in Reach</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b6d4704fa5d5fae7b0d29_logo%202.svg" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">Real Estate</p></div><h2 class="h4">Digital Marketing Mastery: How Alpin Home Achieved a 35% Increase in New Leads for Their Innovative Real Estate Properties</h2><a href="/case-studies/alpin-home" class="button-link">View Case Study</a></div></div><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/newpoint" class="case-studies-images w-inline-block"><img alt="New Point houses in expensive luxurious neighbourhood" loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1.jpg 2000w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">455%</div><div class="text-mobile-small">Increase on New Leads</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761ec2405ffe1c23eb26dd_6374a04727a13397224b8ff3_newpoint-logo-small.png" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">Real Estate</p></div><h2 class="h4">A new generation complex with the best living conditions </h2><a href="/case-studies/newpoint" class="button-link">View Case Study</a></div></div></div></div></div></section><section class="section cta"><div class="container relative"><div class="flex-horizontal"><div class="cta-text-wrapper"><h2 class="h2-large mobile-center">Let's talk about your <span class="text-blue">digital success</span></h2><p class="mobile-center">Save time, money and resources. 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