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Have You Heard the Lowdown on North-East England's Innovative Tourism? - Global Destination Sustainability Movement
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title fusion-title-1 fusion-no-small-visibility fusion-sep-none fusion-title-text fusion-title-size-one" style="--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;"><h1 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:60;line-height:1.1;">Inspiration Hub</h1></div></div></div></div></div> <article id="post-12485" class="post fusion-row post-12485 type-post status-publish format-standard has-post-thumbnail hentry category-climate-action category-gds-consulting-destinations category-leadership-for-change"> <div data-aos="fade-up" data-aos-anchor-placement="bottom-bottom" class="menu-tabs"> <ul id="menu-inspiracion-hub-menu" class="menu"><li id="menu-item-9681" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9681"><a title="white-papers" href="https://www.gds.earth/white-papers/">White Papers</a></li> <li id="menu-item-9682" class="menu-item menu-item-type-post_type menu-item-object-page 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src="https://www.gds.earth/wp-content/uploads/Destination-North-East-England-logo-against-rolling-green-hills.jpg" sizes="(max-width: 600px) 400px, 800px" srcset=" https://www.gds.earth/wp-content/uploads/Destination-North-East-England-logo-against-rolling-green-hills.jpg 1500w" alt="Have You Heard the Lowdown on North-East England’s Innovative Tourism?" > </div> <div class='col-md-12'> <div class="box-blog__content"> <div class="hs-card-blog-body-001"> <div class="hs-content-date-review"> <span> 21 November 2024 </span> </div> <h2> Have You Heard the Lowdown on North-East England’s Innovative Tourism? </h2> <p> "How prepared is the North East when it comes to dealing with more tourists and the carbon footprint increases that brings?" asks Jonny Chambers in a podcast episode featuring Guy Bigwood, CEO and Chief Changemaker of GDS-Movement. </p> <span class="hs-content-date-review">67 Views</span> <div class="hs-section-footer"> <ul class="hs-tags"> <li> Climate Action </li> <li> GDS-Consulting - Destinations </li> <li> Leadership for Change </li> </ul> </div> </div> </div> </div> </div> </div> <div class="blog-content"> <div class="inner_conent"> <div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:calc( 1513px + 15px );margin-left: calc(-15px / 2 );margin-right: calc(-15px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.5px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.5px;--awb-width-medium:100%;--awb-spacing-right-medium:7.5px;--awb-spacing-left-medium:7.5px;--awb-width-small:100%;--awb-spacing-right-small:7.5px;--awb-spacing-left-small:7.5px;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-1"><p>You might have heard that <strong><a href="https://destinationnortheastengland.co.uk/" target="_blank" rel="noopener">Destination North East England</a> </strong>has a bold vision for the future of tourism and it means business.</p> <p><img fetchpriority="high" decoding="async" class="lazyload aligncenter wp-image-12497 size-full" src="https://www.gds.earth/wp-content/uploads/angel-of-the-north.jpg" data-orig-src="https://www.gds.earth/wp-content/uploads/angel-of-the-north.jpg" alt="Angel of the north, North-East England" width="900" height="506" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27506%27%20viewBox%3D%270%200%20900%20506%27%3E%3Crect%20width%3D%27900%27%20height%3D%27506%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://www.gds.earth/wp-content/uploads/angel-of-the-north-66x37.jpg 66w, https://www.gds.earth/wp-content/uploads/angel-of-the-north-177x100.jpg 177w, https://www.gds.earth/wp-content/uploads/angel-of-the-north-200x112.jpg 200w, https://www.gds.earth/wp-content/uploads/angel-of-the-north-300x169.jpg 300w, https://www.gds.earth/wp-content/uploads/angel-of-the-north-320x180.jpg 320w, https://www.gds.earth/wp-content/uploads/angel-of-the-north-400x225.jpg 400w, https://www.gds.earth/wp-content/uploads/angel-of-the-north-460x259.jpg 460w, https://www.gds.earth/wp-content/uploads/angel-of-the-north-540x304.jpg 540w, https://www.gds.earth/wp-content/uploads/angel-of-the-north-600x337.jpg 600w, https://www.gds.earth/wp-content/uploads/angel-of-the-north-669x376.jpg 669w, https://www.gds.earth/wp-content/uploads/angel-of-the-north-700x394.jpg 700w, https://www.gds.earth/wp-content/uploads/angel-of-the-north-768x432.jpg 768w, https://www.gds.earth/wp-content/uploads/angel-of-the-north-800x450.jpg 800w, https://www.gds.earth/wp-content/uploads/angel-of-the-north.jpg 900w" data-sizes="auto" data-orig-sizes="(max-width: 900px) 100vw, 900px" /></p> <p>They launched it in the form of the Regenerative Visitor Economy Framework recently, which you can read about <strong><a href="https://www.gds.earth/blog/gds-movement-and-destination-north-east-england-unveil-regenerative-visitor-economy-framework/" target="_blank" rel="noopener">here</a></strong>.</p> </div><div style="text-align:center;"><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type" target="_blank" rel="noopener noreferrer" href="https://destinationnortheastengland.co.uk/regenerative-tourism#:~:text=Visitor%20Economy%20Framework.-,Regenerative%20Tourism%20Framework,-Click%20below%20to"><i class="fa-arrow-circle-down fas button-icon-left" aria-hidden="true"></i><span class="fusion-button-text">Download the Framework Here</span></a></div><div class="fusion-text fusion-text-2"><p>They also published a podcast episode featuring a discussion with <strong><a href="https://www.gds.earth/team/guy-bigwood/" target="_blank" rel="noopener">Guy Bigwood</a></strong>, CEO and Chief Changemaker of GDS-Movement.</p> <p><img decoding="async" class="lazyload aligncenter wp-image-12501 size-full" src="https://www.gds.earth/wp-content/uploads/puffins-on-the-coast.jpg" data-orig-src="https://www.gds.earth/wp-content/uploads/puffins-on-the-coast.jpg" alt="puffins on the coast, North-East England" width="900" height="506" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27506%27%20viewBox%3D%270%200%20900%20506%27%3E%3Crect%20width%3D%27900%27%20height%3D%27506%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://www.gds.earth/wp-content/uploads/puffins-on-the-coast-66x37.jpg 66w, https://www.gds.earth/wp-content/uploads/puffins-on-the-coast-177x100.jpg 177w, https://www.gds.earth/wp-content/uploads/puffins-on-the-coast-200x112.jpg 200w, https://www.gds.earth/wp-content/uploads/puffins-on-the-coast-300x169.jpg 300w, https://www.gds.earth/wp-content/uploads/puffins-on-the-coast-320x180.jpg 320w, https://www.gds.earth/wp-content/uploads/puffins-on-the-coast-400x225.jpg 400w, https://www.gds.earth/wp-content/uploads/puffins-on-the-coast-460x259.jpg 460w, https://www.gds.earth/wp-content/uploads/puffins-on-the-coast-540x304.jpg 540w, https://www.gds.earth/wp-content/uploads/puffins-on-the-coast-600x337.jpg 600w, https://www.gds.earth/wp-content/uploads/puffins-on-the-coast-669x376.jpg 669w, https://www.gds.earth/wp-content/uploads/puffins-on-the-coast-700x394.jpg 700w, https://www.gds.earth/wp-content/uploads/puffins-on-the-coast-768x432.jpg 768w, https://www.gds.earth/wp-content/uploads/puffins-on-the-coast-800x450.jpg 800w, https://www.gds.earth/wp-content/uploads/puffins-on-the-coast.jpg 900w" data-sizes="auto" data-orig-sizes="(max-width: 900px) 100vw, 900px" /></p> <p>In this episode, you’ll discover a pioneering regenerative visitor economy framework that鈥檚 setting a new standard.</p> <p><img decoding="async" class="lazyload aligncenter size-full wp-image-12499" src="https://www.gds.earth/wp-content/uploads/durham-cathedral.jpg" data-orig-src="https://www.gds.earth/wp-content/uploads/durham-cathedral.jpg" alt="durham cathedral, North-East England" width="900" height="506" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27506%27%20viewBox%3D%270%200%20900%20506%27%3E%3Crect%20width%3D%27900%27%20height%3D%27506%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://www.gds.earth/wp-content/uploads/durham-cathedral-66x37.jpg 66w, https://www.gds.earth/wp-content/uploads/durham-cathedral-177x100.jpg 177w, https://www.gds.earth/wp-content/uploads/durham-cathedral-200x112.jpg 200w, https://www.gds.earth/wp-content/uploads/durham-cathedral-300x169.jpg 300w, https://www.gds.earth/wp-content/uploads/durham-cathedral-320x180.jpg 320w, https://www.gds.earth/wp-content/uploads/durham-cathedral-400x225.jpg 400w, https://www.gds.earth/wp-content/uploads/durham-cathedral-460x259.jpg 460w, https://www.gds.earth/wp-content/uploads/durham-cathedral-540x304.jpg 540w, https://www.gds.earth/wp-content/uploads/durham-cathedral-600x337.jpg 600w, https://www.gds.earth/wp-content/uploads/durham-cathedral-669x376.jpg 669w, https://www.gds.earth/wp-content/uploads/durham-cathedral-700x394.jpg 700w, https://www.gds.earth/wp-content/uploads/durham-cathedral-768x432.jpg 768w, https://www.gds.earth/wp-content/uploads/durham-cathedral-800x450.jpg 800w, https://www.gds.earth/wp-content/uploads/durham-cathedral.jpg 900w" data-sizes="auto" data-orig-sizes="(max-width: 900px) 100vw, 900px" /></p> <p>“As the scourge of ‘over-tourism’ hits destinations around the globe,” it asserts, “how prepared is the North East when it comes to dealing with more tourists and the carbon footprint increases that brings? How are we going to protect our people, our place, and our planet, and what does the future look like for our visitor economy?”</p> </div><div style="text-align:center;"><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type" target="_blank" rel="noopener noreferrer" href="https://podfollow.com/destination-digest/episode/5653c9f23de05e03ae205d5ceb3b8a9611f629ca/view"><i class="fa-assistive-listening-systems fas button-icon-left" aria-hidden="true"></i><span class="fusion-button-text">Listen to the Episode Here</span></a></div><div class="fusion-text fusion-text-3"><p>Jonny Chambers, the host of <strong><a href="https://podfollow.com/destination-digest/view" target="_blank" rel="noopener">Destination Digest</a>,</strong> and Guy together explore the story behind the transformative framework, the opportunities it unlocks, and the future it inspires for businesses, communities, and leaders.</p> <p><img decoding="async" class="lazyload aligncenter wp-image-12498 size-full" src="https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline.jpg" data-orig-src="https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline.jpg" alt="" width="900" height="506" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27506%27%20viewBox%3D%270%200%20900%20506%27%3E%3Crect%20width%3D%27900%27%20height%3D%27506%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline-66x37.jpg 66w, https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline-177x100.jpg 177w, https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline-200x112.jpg 200w, https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline-300x169.jpg 300w, https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline-320x180.jpg 320w, https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline-400x225.jpg 400w, https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline-460x259.jpg 460w, https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline-540x304.jpg 540w, https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline-600x337.jpg 600w, https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline-669x376.jpg 669w, https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline-700x394.jpg 700w, https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline-768x432.jpg 768w, https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline-800x450.jpg 800w, https://www.gds.earth/wp-content/uploads/birdseye-view-of-the-Northumberland-coastline.jpg 900w" data-sizes="auto" data-orig-sizes="(max-width: 900px) 100vw, 900px" /></p> <p>As destinations everywhere face the pressures of growing visitor numbers and environmental impact, they address the essential questions:</p> <ul> <li>How can we embrace tourism without compromising what makes a place special?</li> <li>How do we protect our natural and cultural treasures for future generations?</li> <li>What does a truly regenerative visitor economy look like in practice?</li> </ul> <p><img decoding="async" class="lazyload aligncenter wp-image-12500 size-full" src="https://www.gds.earth/wp-content/uploads/hadrians-wall.jpg" data-orig-src="https://www.gds.earth/wp-content/uploads/hadrians-wall.jpg" alt="hadrian's wall, North-East England" width="900" height="506" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27506%27%20viewBox%3D%270%200%20900%20506%27%3E%3Crect%20width%3D%27900%27%20height%3D%27506%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://www.gds.earth/wp-content/uploads/hadrians-wall-66x37.jpg 66w, https://www.gds.earth/wp-content/uploads/hadrians-wall-177x100.jpg 177w, https://www.gds.earth/wp-content/uploads/hadrians-wall-200x112.jpg 200w, https://www.gds.earth/wp-content/uploads/hadrians-wall-300x169.jpg 300w, https://www.gds.earth/wp-content/uploads/hadrians-wall-320x180.jpg 320w, https://www.gds.earth/wp-content/uploads/hadrians-wall-400x225.jpg 400w, https://www.gds.earth/wp-content/uploads/hadrians-wall-460x259.jpg 460w, https://www.gds.earth/wp-content/uploads/hadrians-wall-540x304.jpg 540w, https://www.gds.earth/wp-content/uploads/hadrians-wall-600x337.jpg 600w, https://www.gds.earth/wp-content/uploads/hadrians-wall-669x376.jpg 669w, https://www.gds.earth/wp-content/uploads/hadrians-wall-700x394.jpg 700w, https://www.gds.earth/wp-content/uploads/hadrians-wall-768x432.jpg 768w, https://www.gds.earth/wp-content/uploads/hadrians-wall-800x450.jpg 800w, https://www.gds.earth/wp-content/uploads/hadrians-wall.jpg 900w" data-sizes="auto" data-orig-sizes="(max-width: 900px) 100vw, 900px" /></p> </div><div style="text-align:center;"><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type" target="_blank" rel="noopener noreferrer" href="https://www.gds.earth/consulting/#Destinations_"><i class="fa-city fas button-icon-left" aria-hidden="true"></i><span class="fusion-button-text">Get Tailored Sustainability Support for your City or Region Here</span></a></div></div></div></div></div> </div> </div> </div> </article> </section> </div> <!-- fusion-row --> </main> <!-- #main --> <div class="fusion-tb-footer fusion-footer"><div class="fusion-footer-widget-area fusion-widget-area"><div class="fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:90px;--awb-padding-bottom:0px;--awb-padding-top-medium:80px;--awb-padding-bottom-medium:80px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;" ><div class="awb-background-pattern" style="background-image: url();"></div><div class="awb-background-mask" style="background-image: url();"></div><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:calc( 1513px + 15px );margin-left: calc(-15px / 2 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style="--awb-margin-bottom:10px;--awb-max-width:400px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" has-fusion-standard-logo fusion-imageframe imageframe-none imageframe-2 hover-type-none"><a class="fusion-no-lightbox" href="https://www.gds.earth/" target="_self"><img decoding="async" src="https://www.gds.earth/wp-content/uploads/2023/09/gdsm-logo.png" data-orig-src="https://www.gds.earth/wp-content/uploads/2023/09/gdsm-logo.png" 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SCXW220444754 BCX0"> is</span><span class="NormalTextRun SCXW220444754 BCX0"> a pioneering</span><span class="NormalTextRun SCXW220444754 BCX0">, </span><span class="NormalTextRun SCXW220444754 BCX0">data-driven </span><span class="NormalTextRun SCXW220444754 BCX0">international</span> <span class="NormalTextRun SCXW220444754 BCX0">c</span><span class="NormalTextRun SCXW220444754 BCX0">hange </span><span class="NormalTextRun CommentStart SCXW220444754 BCX0">a</span><span class="NormalTextRun SCXW220444754 BCX0">gency</span> <span class="NormalTextRun SCXW220444754 BCX0">that acts to catalyse</span><span class="NormalTextRun SCXW220444754 BCX0"> socio-economic and environmental</span><span class="NormalTextRun SCXW220444754 BCX0"> transformation in </span><span class="NormalTextRun SCXW220444754 BCX0">cities and regions</span><span class="NormalTextRun SCXW220444754 BCX0"> across the world</span><span class="NormalTextRun SCXW220444754 BCX0">. </span><span class="NormalTextRun SCXW220444754 BCX0">Ou</span><span class="NormalTextRun SCXW220444754 BCX0">r</span> <span class="NormalTextRun SCXW220444754 BCX0">mission </span><span class="NormalTextRun SCXW220444754 BCX0">is</span></span><span class="TextRun SCXW220444754 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class="NormalTextRun SCXW220444754 BCX0"> to empower </span><span class="NormalTextRun SCXW220444754 BCX0">tourism and events professionals </span><span class="NormalTextRun SCXW220444754 BCX0">with the mindsets, skill sets, and toolsets to </span><span class="NormalTextRun SCXW220444754 BCX0">co-</span><span class="NormalTextRun SCXW220444754 BCX0">create </span><span class="NormalTextRun SCXW220444754 BCX0">more </span><span class="NormalTextRun SCXW220444754 BCX0">regenerative</span><span class="NormalTextRun SCXW220444754 BCX0"> and resilient</span><span class="NormalTextRun SCXW220444754 BCX0"> destinations to visit, meet, and live in.</span></span><span class="TextRun 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