The Ripple Effect: How a Fractional CMO Can Drive the Strategy with Guidance and Support

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relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D5612AQF6rXEA8AwsOA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1725375631787?e=2147483647&v=beta&t=Df919RxT-S5_RjmlvskNuNrwlsoVVkPK1-lc5EveLuA" fetchpriority="high" data-embed-id="cover-image" alt="The Ripple Effect: How a Fractional CMO Can Drive the Strategy with Guidance and Support"> </div> </div> <figcaption class="cover-img__caption text-sm text-color-text-secondary pt-2">Created by Brett Schklar with the help of Dall-e Image Creation </figcaption> </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">The Ripple Effect: How a Fractional CMO Can Drive the Strategy with Guidance and Support</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger 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</div> </div> <div class="core-section-container__content break-words"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/in/bschklar" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Brett Schklar </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGpeUknmsV5Zg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1730238625708?e=2147483647&v=beta&t=E7Hz7tjioY62hk1wFby5YbLcCb63bbEuhWTkAOysZnw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Brett Schklar"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Brett Schklar </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> CEO 2.0 Champion - Leveraging the Velocity of AI for the Next Generation of Leaders </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Sep 3, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fripple-effect-how-fractional-cmo-can-drive-strategy-guidance-schklar-foyhc&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>One thing that makes a Fractional CMO so impactful is the way they produce this</span><span class="font-[700]"> "ripple effect.</span><span class>" Having them around is like casting a single pebble and creating a series of ever-widening ripples across the surface of a still pond.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The decisions made by a Fractional CMO </span><span class="font-[700]">create waves of influence that extend far beyond the marketing department,</span><span class> driving growth, enhancing profitability, and aligning the entire organization with its strategic goals.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Here's how they set in motion a chain reaction of transformative change:</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Strategic Alignment Across Departments</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A Fractional CMO's services go beyond just marketing—they ensure your marketing efforts are aligned with your overall business strategy, which is crucial for B2B success. Marketing doesn't exist in a vacuum; it intersects with sales, operations, and even product development.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><span class="italic">When a Fractional CMO steps in, their guidance helps synchronize these departments, ensuring that every aspect of the business pulls in the same direction.</span></blockquote> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For instance, by working closely with your sales team, a Fractional CMO can refine your go-to-market (GTM) strategy, improving lead generation and customer acquisition.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The ripple effect is clear: </span><span class="font-[700]">better alignment between marketing and sales leads to increased revenues and stronger market positioning. </span><span class>CEOs can see this alignment as a direct path to accelerating growth without the need for drastic changes to existing teams.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>The Competitive Edge You Didn’t Know You Needed</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A Fractional CMO doesn’t just help you keep up—they help you lead. By tapping into their broad industry knowledge and innovative mindset, your business can stay ahead of trends and anticipate changes before they happen.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This proactive approach enables your company to seize opportunities and mitigate risks with agility. It’s not just about surviving the market’s ups and downs—it’s about thriving, regardless of the challenges. A Fractional CMO equips your business with the foresight and adaptability needed to outmaneuver competitors.</span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/top-3-priorities-b2b-marketing-leaders-right-now-mars-techsol"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQH5RCw91qaIrA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1654169032211?e=2147483647&v=beta&t=J_nqplp_lcDnvafFDz67hSog0pf2yiRzOALVBrS70Vc"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">THE TOP 3 PRIORITIES FOR B2B MARKETING LEADERS RIGHT…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> MARS TechSol </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 years ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/how-build-successful-demand-generation-campaign-cur8-in-t8yef"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQHwocKyTZT8wA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1710908363235?e=2147483647&v=beta&t=BiqT7vt3nJmOVqr0jEhmZujFNjav97DgdWWwOZ0NyCU"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">How to Build Successful Demand Generation Campaign</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> CUR8 Labs </span> <span class="before:middot pt-0.5 inline-article-published-date"> 8 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/power-go-to-market-roadmap-launch-success-lawrence-coffee-yb7uc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQG0-e3ZldxRfQ/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1708449419644?e=2147483647&v=beta&t=E9s665XZlupC33DqKiHycOMRdRVElZkHattCg7FLauk"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">The Power of Go-to-Market: A Roadmap to Launch Success</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Lawrence Coffee </span> <span class="before:middot pt-0.5 inline-article-published-date"> 9 months ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Rapid Results, Long-Term Vision</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>One of the most compelling aspects of working with a Fractional CMO is their </span><span class="italic font-[700]">ability to deliver rapid results while keeping an eye on the long-term vision</span><span class>. They focus on quick wins that build momentum, setting the stage for sustained growth.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Whether it’s launching a new product, revitalizing your brand, or entering a new B2B market, a Fractional CMO brings the expertise to execute these initiatives effectively. But they don’t stop there. Their strategic planning ensures that these short-term gains are part of a broader roadmap that leads to lasting success.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Driving Growth with Tactical Expertise</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Growth is the ultimate goal of any business, and a Fractional CMO is uniquely positioned to drive this growth through their expertise. </span><span class="font-[700]">They bring a wealth of experience from various industries, allowing them to implement best practices tailored to your specific needs. </span><span class>Whether it’s optimizing your digital marketing efforts, launching targeted campaigns, or entering new markets, the ripple effect of these actions can be transformative.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><span class="italic">A Fractional CMO's ability to quickly assess your current strategies and pivot where necessary ensures that your business stays ahead of the curve.</span></blockquote> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>At </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Egrowpowered%2Ecom%2F&urlhash=-iLA&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>GROW Powered </a></span><span class>, we help CEOs unlock untapped opportunities by identifying growth potential, streamlining marketing processes, and eliminating inefficiencies. The result? A more agile, responsive b2b marketing engine that drives sustainable growth and delivers measurable results.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Our Fractional CMOs are not just leaders—they are </span><span class="font-[700]">strategic partners</span><span class> who work alongside your team to capitalize on opportunities with minimal risk and maximum reward.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Set the Ripple in Motion!</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Are you ready to set off a ripple effect that transforms your marketing strategy?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By bringing a fractional CMO into your organization, you can unleash a wave of expert guidance that resonates throughout your entire business.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>To explore how a Fractional CMO can drive your business forward, </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Egrowpowered%2Ecom%2Fgrow-for-pe-portfolio-companies&urlhash=aaSm&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>learn more here </a></span><span class="font-[700]"> </span><span class>and take the first step toward unlocking sustainable growth.</span> </p> </div>  </div>   </article> 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class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer 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language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" 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lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" 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