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first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/events"><span class="text-fluid-body font-sans">Events</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/insights"><span class="text-fluid-body font-sans">Insights</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/newsroom"><span class="text-fluid-body font-sans">Newsroom</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/about-us"><span class="text-fluid-body font-sans">About us</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/about-us/contact"><span class="text-fluid-body font-sans">Contact us</span></a></li></ul></div><div class="relative col-span-6"><div class="absolute top-0 left-0"><ul class="pt-5"></ul></div><div class="absolute top-0 left-0"><ul class="pt-5"><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/grants-and-funding">Grants & Funding</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/get-connected">Get Connected</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/nsw-first-program">NSW First Program</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/sell-nsw">Sell NSW</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/training">Training</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/signposting">Signposting</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/our-sites">Our Sites</a></li></ul></div><div class="absolute top-0 left-0"><ul class="pt-5"><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/marketing/campaigns">Marketing campaigns</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out is-active" href="/marketing/consumer-marketing">Consumer marketing</a></li></ul></div><div class="absolute top-0 left-0"><ul class="pt-5"><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/events/event-investment">Event investment</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/events/business-events-nsw">Business events</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right 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class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/board-of-management">Board</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/annual-reports">Annual reports</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/gipa-access-to-information">Access to information</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/destination-networks">Destination networks</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/careers">Careers</a></li></ul></div><div class="absolute top-0 left-0"><ul class="pt-5"></ul></div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Destination NSW is the source for NSW visitor economy insights, resources and events to help build businesses. Our vision is for NSW  to be the premier visitor economy in the Asia Pacific by 2030.</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Find out about funding opportunities, how to develop, promote and sell your product and more.</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Brand and campaign information</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">The Destination NSW events team is responsible for developing and delivering a distinctive and compelling events calendar that positions Sydney and NSW as the events capital of the Asia Pacific. </div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">The latest statistical data and research to equip NSW visitor economy businesses </div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Latest news, events and findings  from Destination NSW and team</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Learn about Destination NSW</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">General enquiries and information requests</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0"><div class="w-full"><div><p>Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0"><div class="w-full"><div><p>Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0"><div class="w-full"><div><p>Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.</p></div></div></div></div></section></div></section><section class="pointer-events-none absolute inset-0 pt-header-height w-auto"><div 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w-[9px]"><path d="M9.13238 1.9027L7.79738 0.575195L0.379883 8.0002L7.80488 15.4252L9.13238 14.0977L3.03488 8.0002L9.13238 1.9027Z" fill="currentColor"></path></svg><span class="h6 font-sans">Events</span></button><div class="overflow-auto"><ul class="pb-5"><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/events/event-investment">Event investment</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/events/business-events-nsw">Business events</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/vivid-sydney">Vivid Sydney</a></li></ul></div></div><div class="flex flex-col absolute top-0 left-0 w-full h-full pt-header-height"><button class="justify-start relative w-full flex py-[17px] pl-12 [&:not(:first-child)]:border-t border-t-border" type="button"><svg viewBox="0 0 10 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-1/2 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class="flex flex-col absolute top-0 left-0 w-full h-full pt-header-height"><button class="justify-start relative w-full flex py-[17px] pl-12 [&:not(:first-child)]:border-t border-t-border" type="button"><svg viewBox="0 0 10 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-1/2 -translate-y-1/2 left-5 w-[9px]"><path d="M9.13238 1.9027L7.79738 0.575195L0.379883 8.0002L7.80488 15.4252L9.13238 14.0977L3.03488 8.0002L9.13238 1.9027Z" fill="currentColor"></path></svg><span class="h6 font-sans">Newsroom</span></button><div class="overflow-auto"><ul class="pb-5"><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/newsletters">Newsletters</a></li></ul></div></div><div class="flex flex-col absolute top-0 left-0 w-full h-full pt-header-height"><button class="justify-start relative w-full flex py-[17px] pl-12 [&:not(:first-child)]:border-t border-t-border" type="button"><svg viewBox="0 0 10 16" fill="none" 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href="/about-us/annual-reports">Annual reports</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/about-us/gipa-access-to-information">Access to information</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/about-us/destination-networks">Destination networks</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/about-us/careers">Careers</a></li></ul></div></div><div class="flex flex-col absolute top-0 left-0 w-full h-full pt-header-height"><button class="justify-start relative w-full flex py-[17px] pl-12 [&:not(:first-child)]:border-t border-t-border" type="button"><svg viewBox="0 0 10 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-1/2 -translate-y-1/2 left-5 w-[9px]"><path d="M9.13238 1.9027L7.79738 0.575195L0.379883 8.0002L7.80488 15.4252L9.13238 14.0977L3.03488 8.0002L9.13238 1.9027Z" 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duration-200 ease-in-out min-w-[2.75rem] h-11" aria-label="Menu Button"><div class="text-14 flex justify-center items-center transition-colors duration-200 ease-in-out flex-shrink-0 relative bg-accent text-accent-foreground group-hover:bg-navy group-hover:text-white min-w-[2.25rem] h-9 rounded-lg"><div class="w-3.5 relative"><span class="-translate-y-1 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="scale-x-1 origin-center block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="translate-y-1 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span></div></div></button></div></section></div></header><div class="md:w-[33vw] fixed left-0 bottom-0 top-0 w-full z-modal invisible border-r border-border py-4 pt-0 bg-white flex flex-col"><div class="heading-fade-in flex justify-between h-[4rem] items-center border-b border-border mb-4 px-5 md:px-[1.875rem]"><p class="text-16 font-sans mt-[0.125rem] leading-none">Contents</p><button class="flex justify-center items-center flex-shrink-0 group whitespace-nowrap transition-colors duration-200 ease-in-out min-w-[2.75rem] h-11" aria-label="Close Button"><div class="text-14 flex justify-center items-center transition-colors duration-200 ease-in-out mr-[-0.6rem] bg-button-background text-button-foreground group-hover:bg-accent group-hover:text-accent-foreground min-w-[2.25rem] h-9 rounded-lg"><div class="w-3.5 relative"><span class="translate-y-0 rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="translate-y-0 -rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span></div></div></button></div><nav class="px-5 md:px-[1.875rem] -mt-4"></nav></div><div class="fixed inset-0 bg-grey-02 opacity-0 z-modalShadow pointer-events-none transition-opacity duration-300 easing cursor-pointer"></div><main class="w-full flex-grow flex-shrink flex flex-col" id="main-content"><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><section class="relative w-auto mb-16 md:mb-28"><div class="homeLayout-content relative z-[3] pb-5 top-gap min-h-[min(85vh,49rem)] md:h-[40rem] flex-1 flex flex-col w-auto"><div class="header min-h-[6rem] md:h-[11.125rem]"><div class="w-auto max-content gutter-p"><div class="mt-5"><div class="flex flex-wrap items-center whitespace-pre-wrap w-full text-grey-02"><a class="hover:text-accent text-12 whitespace-pre" href="/marketing">Marketing</a><svg viewBox="0 0 6 11" fill="none" xmlns="http://www.w3.org/2000/svg" class="w-[0.35rem] block mx-3 flex-shrink-0 rotate-180"><path d="M-4.17213e-07 5.5L5.26316 10.5L6 9.8L1.47368 5.5L6 1.2L5.26316 0.5L-4.17213e-07 5.5Z" fill="currentColor"></path></svg><a class="hover:text-accent text-12 whitespace-pre is-active" href="/marketing/consumer-marketing">Consumer marketing & PR</a></div></div></div></div><div class="divider bg-border w-full h-[1px] mb-4"></div><div class="top flex-1 md:h-[40rem]"><div class="w-auto grid-layout max-content gutter-p"><h1 class="text-fluid-h2-hero font-normal font-sans whitespace-pre-wrap col-span-12 md:col-span-5">Consumer marketing & PR</h1><p class="text-fluid-h3-hero font-normal font-sans text-dark-opacity-80 md:col-start-7 w-full whitespace-pre-wrap col-span-12 md:col-span-6">Consumer marketing encompasses marketing, partnerships, public relations and visiting media, content and creative services and the design studio to support the vision of making NSW the premier visitor economy of the Asia Pacific. </p></div></div><section class="bottom mt-20 md:mt-0 w-auto grid-layout max-content gutter-p"><div class="md:col-span-6 row-start-3 md:row-start-auto col-span-12 flex flex-row justify-start items-end w-full [&>div]:w-full"></div><div class="col-span-12 md:col-span-6"><div class="mt-10 [&_div.links-list]:mb-0 w-full"><div><p></p><div class="contain-block-width links-list [&:not(:first-child)]:mt-16 [&:not(:first-child)]:md:mt-28 w-auto mb-16 md:mb-28"><span class="text-14 uppercase md:text-13 font-sans text-accent !mb-4 block text-fluid-body-small"></span><div class="w-auto"><a class="border-t border-border py-3 grid grid-cols-6 gap-[20px] md:gap-[32px] w-full items-center" href="/marketing/feel-new-visitor-brand"><span class="text-fluid-body font-sans col-span-2 text-foreground">Feel New visitor brand</span><span class="text-fluid-extra-small font-sans text-foreground flex-1 col-span-3">Find out more about Destination NSW's branding</span><span class="col-span-1 justify-self-end flex justify-center items-center relative w-9 h-9 rounded-full bg-accent transition easing duration text-white [&_path]:fill-foreground-invert"><svg class="w-[10px] w-[12px]" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></a><a class="border-t border-border py-3 grid grid-cols-6 gap-[20px] md:gap-[32px] w-full items-center" href="/marketing/campaigns"><span class="text-fluid-body font-sans col-span-2 text-foreground">Campaigns</span><span class="text-fluid-extra-small font-sans text-foreground flex-1 col-span-3">Recent marketing campaigns targeting key travel markets</span><span class="col-span-1 justify-self-end flex justify-center items-center relative w-9 h-9 rounded-full bg-accent transition easing duration text-white [&_path]:fill-foreground-invert"><svg class="w-[10px] w-[12px]" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></a></div></div></div></div></div></section></div><div class="mx-auto overflow-hidden w-full"><div class="origin-[top 50%] relative w-full block overflow-hidden"><div style="padding-top:56.25%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/334f2def018d0db8475876365d611482a1152f20-2449x1633.jpg/180463-3%20(1).jpg?rect=0,128,2449,1378&w=320&h=180&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/334f2def018d0db8475876365d611482a1152f20-2449x1633.jpg/180463-3%20(1).jpg?rect=0,129,2449,1376&w=420&h=236&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/334f2def018d0db8475876365d611482a1152f20-2449x1633.jpg/180463-3%20(1).jpg?rect=0,128,2449,1378&w=640&h=360&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/334f2def018d0db8475876365d611482a1152f20-2449x1633.jpg/180463-3%20(1).jpg?rect=0,128,2449,1378&w=1024&h=576&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/334f2def018d0db8475876365d611482a1152f20-2449x1633.jpg/180463-3%20(1).jpg?rect=0,128,2449,1378&w=1200&h=675&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/334f2def018d0db8475876365d611482a1152f20-2449x1633.jpg/180463-3%20(1).jpg?rect=0,128,2449,1378&w=1920&h=1080&fit=min&auto=format 1920w"/><img data-sizes="auto" src="https://cdn.sanity.io/images/faycjvmy/production/334f2def018d0db8475876365d611482a1152f20-2449x1633.jpg/180463-3%20(1).jpg?rect=0,128,2449,1378&w=320&h=180&fit=min&auto=format" loading="eager" class="absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></div></section></section><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0 pt-10 md:pt-28 pb-14 md:pb-28" style="--background:#f2f2f2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><section class="relative w-auto max-content gutter-p mb-16 md:mb-28"><div class="article-body [&_p:last-child]:mb-0 [&_a]:text-accent [&_a:hover]:opacity-50 [&_a]:transition-opacity [&_a]:duration-300 mediumLarge:[&_.contain-block-width]:max-w-[calc(50%-1rem)] mediumLarge:[&_.contain-block-width]:ml-auto mediumLarge:[&_blockquote]:max-w-[calc(50%-1rem)] mediumLarge:[&_blockquote]:ml-auto [&_.image-block_.res-image]:rounded-lg [&_.image-block_.res-image]:overflow-hidden [&_.gallery-block_.res-image]:rounded-lg [&_.gallery-block_.res-image]:overflow-hidden w-full"><div><div class="bg-border h-px mb-4 [&:first-child]:hidden mt-16 mediumLarge:mt-28 w-auto full-width"></div><h2 id="about">About</h2><p>The Consumer Marketing division's role at Destination NSW is to increase awareness, consideration and conversion of Sydney and regional NSW as visitor destinations via a range of marketing communications.</p><p>The Consumer Marketing umbrella encompasses the Brand Strategy and Customer Experience; Partnerships and International Markets; Public Relations, Influencers and Visiting Media; Digital Centre of Excellence; and Content and Creative Services teams. Each team aims to support the vision of making NSW the premier destination of the Asia Pacific.</p><p>There are several ways the visitor economy industry can engage and leverage Destination NSW’s consumer marketing activities. Find out more below.</p></div></div></section></section><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0 pt-10 md:pt-28 pb-14 md:pb-28" style="--background:#ffffff;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><section class="relative w-auto max-content gutter-p mb-16 md:mb-28"><div class="article-body [&_p:last-child]:mb-0 [&_a]:text-accent [&_a:hover]:opacity-50 [&_a]:transition-opacity [&_a]:duration-300 mediumLarge:[&_.contain-block-width]:max-w-[calc(50%-1rem)] mediumLarge:[&_.contain-block-width]:ml-auto mediumLarge:[&_blockquote]:max-w-[calc(50%-1rem)] mediumLarge:[&_blockquote]:ml-auto [&_.image-block_.res-image]:rounded-lg [&_.image-block_.res-image]:overflow-hidden [&_.gallery-block_.res-image]:rounded-lg [&_.gallery-block_.res-image]:overflow-hidden w-full"><div><h2><strong>Marketing opportunities</strong></h2><h5><strong>Become an advocate of the Feel New visitor brand</strong></h5><p>‘Feel New’ is the New South Wales visitor brand underpinning Destination NSW’s marketing activity across Sydney and regional NSW. The Feel New brand unifies Sydney and regional NSW by demonstrating the collision of diverse natural wonders and vibrant culture available that energises visitors in every way. Destination NSW has developed a toolkit and resource hub about the Feel New visitor brand, which provides further information on how it can be used in your marketing to attract visitors to your destination or experience. <a class="" href="/marketing/campaigns/feel-new">Find out about the Feel New visitor brand</a>.</p><h5><strong>Leverage campaign messaging</strong></h5><p>Destination NSW implements major marketing campaigns across key markets to drive awareness, consideration and bookings to Sydney and regional NSW to domestic and international audiences. Find out more about our campaigns <a class="" href="/marketing/campaigns">here</a>.</p><h5><strong>Tap into public relations</strong></h5><p></p><h5><strong>Create a free listing on ATDW</strong></h5><p>The Australian Tourism Data Warehouse (ATDW) is Australia’s most up-to-date tourism online database. By creating an ATDW listing free of charge, you can showcase your tourism products on Destination NSW’s consumer websites. Doing this can help you tap into more than 1.5 million potential customers a month, both domestic and international. Find more information on how to create or update an ADTW listing <a class="" href="/destination-nsw-business-support/get-connected">here</a>.</p><h5><strong>Access free images, videos and editorial content</strong></h5><p>The Destination NSW Content Library houses a collection of inspiring images, videos and editorial content showcasing destinations and experiences across Sydney and regional NSW. The tourism industry, travel media, government agencies and select commercial partners can access this range of free assets to promote NSW as a travel destination.</p><p>There are more than 45,000 assets (photos, video and editorial copy) covering NSW destinations, experiences and events in both city and regional locations.</p><p><a href="https://content.destinationnsw.com.au/" target="_blank" rel="noreferrer noopener">Register for the Content Library</a> to search and download these ready-to-use digital files. All assets must be used in accordance with the <a href="https://content.destinationnsw.com.au/site/terms.me" target="_blank" rel="noreferrer noopener">Terms & Conditions</a>.</p><h5><strong>Engage on social media</strong></h5><p>Use the hashtags #FeelNSW and #FeelNewSydney in your social posts. The Destination NSW social team monitor these hashtags to find content they can repost to @visitnsw and @sydney followers. Content is always credited and has the potential to drive leads back to businesses.</p><h5><strong>Stay connected</strong></h5><p>Subscribe to Destination NSW’s <a class="" href="/newsletters/insights-visitor-economy-news">Insights newsletter</a> to receive the latest NSW visitor economy news emailed to you each week. Follow and connect with us via our corporate <a href="https://www.linkedin.com/company/destination-nsw/mycompany/verification/" target="_blank" rel="noreferrer noopener">LinkedIn</a> account.</p></div></div></section><section class="relative w-auto max-content gutter-p mb-16 md:mb-28"><div class="article-body [&_p:last-child]:mb-0 [&_a]:text-accent [&_a:hover]:opacity-50 [&_a]:transition-opacity [&_a]:duration-300 mediumLarge:[&_.contain-block-width]:max-w-[calc(50%-1rem)] mediumLarge:[&_.contain-block-width]:ml-auto mediumLarge:[&_blockquote]:max-w-[calc(50%-1rem)] mediumLarge:[&_blockquote]:ml-auto [&_.image-block_.res-image]:rounded-lg [&_.image-block_.res-image]:overflow-hidden [&_.gallery-block_.res-image]:rounded-lg [&_.gallery-block_.res-image]:overflow-hidden w-full"><div><div class="bg-border h-px mb-4 [&:first-child]:hidden mt-16 mediumLarge:mt-28 w-auto full-width"></div><h2 id="pr-influencers-visiting-media">PR Influencers & Visiting Media</h2><p>Destination NSW’s PR, Influencers and Visiting Media team execute high-impact PR activity and earned publicity campaigns domestically and internationally. These build brand awareness and appeal to increase awareness of NSW destinations, experiences and events; and reveal unique travel motivators among priority audiences to encourage travel.</p><p>There are many opportunities for visitor economy operators to get involved in Destination NSW’s Always On PR (AO PR) and PR Campaigns activity; from providing editorial, imagery and video content for inclusion in the weekly newsletter Uncovered and publication on Destination NSW’s Media Centre, to supporting media/influencer familiarisations and broadcast opportunities.</p></div></div></section><section class="relative w-auto max-content gutter-p mb-16 md:mb-28"><div class="article-body [&_p:last-child]:mb-0 [&_a]:text-accent [&_a:hover]:opacity-50 [&_a]:transition-opacity [&_a]:duration-300 mediumLarge:[&_.contain-block-width]:max-w-[calc(50%-1rem)] mediumLarge:[&_.contain-block-width]:ml-auto mediumLarge:[&_blockquote]:max-w-[calc(50%-1rem)] mediumLarge:[&_blockquote]:ml-auto [&_.image-block_.res-image]:rounded-lg [&_.image-block_.res-image]:overflow-hidden [&_.gallery-block_.res-image]:rounded-lg [&_.gallery-block_.res-image]:overflow-hidden w-full"><div><div class="bg-border h-px mb-4 [&:first-child]:hidden mt-16 mediumLarge:mt-28 w-auto full-width"></div><h2 id="familiarisations">Familiarisations</h2><p>Destination NSW executes a targeted and tailored Visiting Influencer and Media Program to generate positive, earned destination coverage in domestic and international markets.</p><p>Familiarisation visits are carefully planned to support deep storytelling aligned with organisational priorities and the Feel New positioning. They enable media and influencers to experience NSW’s destinations, experiences and events first-hand. Famil visits are vital to maintaining share-of-voice in an ever-competitive markets as they result in feature length stories being produced and shared across a multitude of platforms to priority audiences around the globe.</p><p></p></div></div></section><section class="relative w-auto max-content gutter-p mb-16 md:mb-28"><div class="article-body [&_p:last-child]:mb-0 [&_a]:text-accent [&_a:hover]:opacity-50 [&_a]:transition-opacity [&_a]:duration-300 mediumLarge:[&_.contain-block-width]:max-w-[calc(50%-1rem)] mediumLarge:[&_.contain-block-width]:ml-auto mediumLarge:[&_blockquote]:max-w-[calc(50%-1rem)] mediumLarge:[&_blockquote]:ml-auto [&_.image-block_.res-image]:rounded-lg [&_.image-block_.res-image]:overflow-hidden [&_.gallery-block_.res-image]:rounded-lg [&_.gallery-block_.res-image]:overflow-hidden w-full"><div><div class="bg-border h-px mb-4 [&:first-child]:hidden mt-16 mediumLarge:mt-28 w-auto full-width"></div><h2 id="pr-resources-for-media-and-creators">PR Resources for Media and Creators</h2><p>Designed to support the specific editorial content needs of media and creators, the <a href="https://media.destinationnsw.com.au/" target="_blank" rel="noreferrer noopener">Destination NSW Media Centre</a> contains the largest collection of professionally produced, editorial-ready assets of any tourism marketing organisation. The site contains market specific pages featuring content curated to support individual market needs and traveller interests, and is refreshed daily, providing the latest news, refreshed content and evergreen story angles to users on every visit.</p><p>Share media releases, imagery and video content for consideration with <a href="mailto:sydneymedia.info@dnsw.com.au" target="_blank" rel="noreferrer noopener">sydneymedia.info@dnsw.com.au</a>.</p><p></p><p>Destination NSW’s weekly Uncovered newsletter delivers topical news and story ideas relevant to subscribed media and creators each week, linking back to the Destination Media Centre to d drive further story and coverage inspiration. Register for Uncovered <a class="" href="/newsletters/uncovered">here</a>.</p><p>Share media releases, imagery and video content for consideration with <a href="mailto:sydneymedia.info@dnsw.com.au" target="_blank" rel="noreferrer noopener">sydneymedia.info@dnsw.com.au</a>.</p></div></div></section></section><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0 pt-10 md:pt-28 pb-14 md:pb-28" style="--background:#f2f2f2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><section><div class="pb-12 w-auto max-content gutter-p"><h2 class="text-fluid-h5 md:text-fluid-h4"><span>Stay on top of visitor economy news</span><span class="text-foreground-accent block">Subscribe to our newsletters</span></h2><button class="mt-12 h-11 whitespace-nowrap group flex items-center" 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stroke-width="0" clip-rule="evenodd" d="M1.75 1.75L1.75 12.25L12.25 12.25L12.25 7H13.75L13.75 12.25C13.75 13.075 13.075 13.75 12.25 13.75L1.75 13.75C0.9175 13.75 0.25 13.075 0.25 12.25L0.25 1.75C0.25 0.925 0.9175 0.25 1.75 0.25L7 0.25L7 1.75L1.75 1.75ZM8.5 1.75L8.5 0.25L13.75 0.25L13.75 5.5H12.25L12.25 2.8075L4.8775 10.18L3.82 9.1225L11.1925 1.75L8.5 1.75Z" fill="currentColor"></path></svg></span></span></span></button></div><hr class="border-border h-px max-content-p w-full"/><div class="overflow-hidden pt-8 md:pt-12"><div class="w-auto max-content gutter-p"><h3 class="text-fluid-h5 md:text-fluid-h4">Quick links</h3><div class="mt-20 md:mt-24 text-foreground-accent text-16 md:text-20 w-full"><div><p>Helpful resources from<br/>Destination NSW</p></div></div><div class="keen-slider !overflow-visible mt-6 md:mt-8 flex flex-col gap-y-5 md:flex-row"><div class="keen-slider__slide"><a href="https://content.destinationnsw.com.au/" class="text-foreground color-changer bg-background h-full pb-5 group/item rounded-[0.5rem] overflow-hidden flex flex-col [transition:background_250ms]" target="_blank" rel="noreferrer noopener" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="px-5 mt-5"><h4 class="h5 font-sans text-20 md:text-20 mb-2 line-clamp-2 md:h-[1.2em] [transition:color_250ms]">Content Library</h4></div><div class="px-5 flex flex-col justify-between flex-grow pt-2.5"><div class="text-fluid-body-small font-sans text-foreground-accent-2 mb-12 [transition:color_250ms]"><div class="w-full"><div><p>Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="flex justify-end md:justify-start"><span class="relative bg-offWhite group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" 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[transition:color_250ms]"><div class="w-full"><div><p>Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="flex justify-end md:justify-start"><span class="relative bg-offWhite group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] 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0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="px-5 mt-5"><h4 class="h5 font-sans text-20 md:text-20 mb-2 line-clamp-2 md:h-[1.2em] [transition:color_250ms]">Resource Hub</h4></div><div class="px-5 flex flex-col justify-between flex-grow pt-2.5"><div class="text-fluid-body-small font-sans text-foreground-accent-2 mb-12 [transition:color_250ms]"><div class="w-full"><div><p>Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.</p></div></div></div><div class="flex justify-end md:justify-start"><span class="relative bg-offWhite group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></div></div></a></div></div></div></div></section></section></main><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute opacity-0 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