CINXE.COM

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class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">My Event Full Life: Marlon White of A1 Events</span></li></ul></div> <div class="article-hero container hero--community-pink"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/my-event-full-life/" class="badge badge--community-pink">My Event Full Life</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> My Event Full Life: Marlon White of A1 Events </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/matt-bagwell/" class="color-primary"> by Matt Bagwell </a> <span class="dot"></span> <span>Mar 6 2024</span> </div> <a href="https://www.eventbrite.com/blog/content-format/article/" class="tag tag--popular mb-2">Article</a><a href="https://www.eventbrite.com/blog/tag/my-event-full-life/" class="tag tag--popular mb-2">My Event Full Life</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/Screenshot-2024-02-22-at-11.11.01-300x237.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/Screenshot-2024-02-22-at-11.11.01-500x394.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/Screenshot-2024-02-22-at-11.11.01-540x426.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/Screenshot-2024-02-22-at-11.11.01-600x473.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/Screenshot-2024-02-22-at-11.11.01-720x568.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/Screenshot-2024-02-22-at-11.11.01-768x606.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/Screenshot-2024-02-22-at-11.11.01-768x606.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/Screenshot-2024-02-22-at-11.11.01-300x237.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/Screenshot-2024-02-22-at-11.11.01-500x394.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/Screenshot-2024-02-22-at-11.11.01-540x426.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/Screenshot-2024-02-22-at-11.11.01-600x473.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/Screenshot-2024-02-22-at-11.11.01-720x568.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/Screenshot-2024-02-22-at-11.11.01-768x606.png 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p><em><em><strong>My Event Full Life is your chance to take a peek inside the lives of some of Eventbrite’s most seasoned organizers as they share the secrets behind their success. What lessons have they learned along the way? What advice has been the most valuable? And what keeps them up at night? Get ready to be inspired.</strong></em></em></p> <p>Eventbrite’s <a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener">TRNDS 2024</a> report identified VIP experiences as a key trend for events this year, and it’s something <a href="https://www.instagram.com/partymarlydc/" target="_blank" rel="noreferrer noopener">Marlon White</a> of <a href="https://www.eventbrite.co.uk/o/a1-events-6603296765" target="_blank" rel="noreferrer noopener">A1 Events</a> has mastered the art of. From day parties and signature weekend brunches to movie after-parties and more, his guests get to party like A-listers at some of Washington DC’s hottest venues. </p> <p>It’s no coincidence that these top-tier experiences attract partnerships with world-renowned brands such as Grey Goose and Moët Hennessy, as well as regular celebrity appearances.</p> <p>Here, Marlon reflects on the importance of mentorship, forging authentic partnerships, building an engaged community, and staying relevant.</p> <p class="has-text-align-center"><a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener"><strong>Read More: TRNDS 2024, Eventbrite’s Annual Trend Forecasting Guide</strong></a></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.webp 211w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.webp 381w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.webp 508w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.webp 564w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.webp 677w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.webp 804w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.webp 1083w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.webp 1444w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.webp 1805w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-211x300.webp 211w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-381x540.webp 381w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-500x709.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-508x720.webp 508w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-564x800.webp 564w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-677x960.webp 677w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-768x1090.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-804x1140.webp 804w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-1083x1536.webp 1083w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-1444x2048.webp 1444w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled.webp 1805w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.jpg 211w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.jpg 381w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.jpg 508w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.jpg 564w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.jpg 677w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.jpg 804w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.jpg 1083w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.jpg 1444w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled-preview-30x42.jpg 1805w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-211x300.jpg 211w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-381x540.jpg 381w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-500x709.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-508x720.jpg 508w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-564x800.jpg 564w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-677x960.jpg 677w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-768x1090.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-804x1140.jpg 804w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-1083x1536.jpg 1083w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-1444x2048.jpg 1444w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1142-1-scaled.jpg 1805w" sizes="100vw" alt="Marlon White of A1 Events drinks a cocktail." width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-419219" /> </picture><figcaption class="wp-element-caption"><em>Marlon White of A1 Events</em></figcaption> </figure> <p><strong>My biggest thrill is meeting different types of people from all over the world</strong>. Events have helped me meet so many people; business partners, best friends, people from different backgrounds. Learning what they do… I still get excited for that. When I’m heading to an event, whether it’s mine or someone else’s, I still look forward to who I’m gonna meet that night.</p> <p><strong>I’m really big on mentorship</strong>. Try to find mentors. I reach out to people who are already doing it and get as much insight as I can. Having conversations with my peers about things they struggle with, their events and the success that they’ve had… a lot of times they’re excited to share that information with you. Those things are free.</p> <p class="has-text-align-center"><strong><a href="https://www.eventbrite.com/blog/vibes-in-the-park/" target="_blank" rel="noreferrer noopener">Read More: My Event Full Life – Vibes In the Park</a></strong></p> <p><strong>Partnering with venues and people that align with my vision is important</strong>. Try to find like-minded people in your area who want to do the same things and who have the same vision as you. Knowing who to partner with, what cities and what neighborhoods to do your events in, is really important. And knowing that early on. Really knowing the capacity and the capabilities of the venue in and out before you decide to actually do it at that space.</p> <p><strong>We prefer intimate venues where we can really curate the vibes</strong>. We don’t like venues that are too big. We want to try to cater to a specific clientele, which is people who really enjoy hip-hop culture, high fashion streetwear, and really just anything that’s fly! We try to curate that type of vibe for our audience.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.webp 2560w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-768x512.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-960x640.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-1140x760.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-1536x1024.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-2048x1365.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled.webp 2560w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-540x360.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-720x480.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-960x640.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-1140x760.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-2048x1365.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1112-scaled.jpg 2560w" sizes="100vw" alt="Attendees enjoying an A1 Event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-419223" /> </picture> </figure> <p><strong>No matter how well you plan, unexpected challenges can arise</strong>. I think the most surprising lesson I’ve learned as an event planner is the importance of flexibility. Just trying to be adaptable at all times as things change so quickly.</p> <p><strong>The best piece of advice I’ve been given is to have a contingency plan</strong>. Be prepared for unforeseen issues. Have back-up plans to help you navigate any challenges you might have before the event, on-site or after the event. During Covid we moved our operation to Virginia, which was a lot more lenient. So it just goes back to being adaptable and being able to move as quickly as this space moves.</p> <p><strong>As a company we create a lot of content</strong>. During Covid I started interviewing a lot of celebrities on Instagram Live. It kept my personal brand relevant and we just started creating content on social media a lot. In D.C., people know who I am. I have a pretty big social media following. But when I’m doing stuff in other cities people don’t know who I am, I’m kind of anonymous.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.webp 2560w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-768x512.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-960x640.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-1140x760.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-1536x1024.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-2048x1365.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled.webp 2560w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-540x360.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-720x480.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-960x640.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-1140x760.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-2048x1365.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/02/DER1117-scaled.jpg 2560w" sizes="100vw" alt="Partygoers light sparklers at an A1 event." width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-419227" /> </picture> </figure> <p><strong>I had a lot of scary moments, especially early on</strong>. Sometimes you lose a ton of money on something you thought would hit. I had to get more strategic about the way I was planning and marketing my events; not relying on social media so much and really getting personable with inviting people. I think that’s a lost art now because social media has made it so much easier for us to contact people, but there’s nothing like someone reaching out to you directly, whether it be a phone call or a card… those things go a lot further. </p> <p><strong>I’ve built my community up by networking and working with different types of people</strong>. Whether it’s creatives, musicians, DJs, artists, business managers or business owners. Also using social media to promote my content.</p> <p><strong>Meeting client expectations can keep me up at night</strong>. Attendee satisfaction and trying to manage unforeseen problems and little hiccups is important, because not every event is just gonna be smooth all the way through. </p> <p><strong>People doing things that aren’t up to par can give you a bad rep as an event planner</strong>. Just let the people that are truly passionate about executing events at a high level completely own the space.</p> <p><em>As told to Matt Bagwell</em></p> </div> <div class="essb_break_scroll"></div></main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Throw your own VIP event </h4>    <a role="button" href="https://www.eventbrite.com/blog/vip-event-ideas-ds00/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get on the guestlist <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/06/How-to-Inspire-Live-Music-Fans-to-Purchase-VIP-Tickets.jpg" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="419181" data-post-url="https://www.eventbrite.com/blog/my-event-full-life-marlon-white-a1-events/" data-post-title="My Event Full Life: Marlon White of A1 Events" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="419181" data-post-url="https://www.eventbrite.com/blog/my-event-full-life-marlon-white-a1-events/" data-post-title="My Event Full Life: Marlon White of A1 Events" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1329367016 print-no" id="essb_displayed_shortcode_1329367016" data-essb-postid="419181" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/my-event-full-life-marlon-white-a1-events/" data-essb-twitter-url="https://www.eventbrite.com/blog/my-event-full-life-marlon-white-a1-events/" data-essb-instance="1329367016"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/my-event-full-life-marlon-white-a1-events/&t=My+Event+Full+Life%3A+Marlon+White+of+A1+Events" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/my-event-full-life-marlon-white-a1-events/&t=My+Event+Full+Life%3A+Marlon+White+of+A1+Events','facebook','1329367016'); 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He has a passion for pop culture and regularly attends entertainment events, from gigs and festivals to comedy nights and drag shows. Matt loves to showcase the diversity of all of the brilliantly creative and entrepreneurial creators who use Eventbrite to power their events and help them grow their businesses with impactful, engaging, and inspiring content. 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