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href="/success-stories/?filters%5B0%5D=business_tools&filters%5B1%5D=cms_developers_whatsapp_business_platform" style="" data-ms="{"creative":"link","creative_detail":"link&device_type=desktop","create_type":"link","create_type_detail":""}">WhatsApp Business Platform</a><img class="_6voz _7f2d _92d5 _930h img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/240669395_4359597734102034_9117470332913277762_n.svg?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=eqPD0iP70s4Q7kNvgFDpKfy&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AjGr0G2YF2GgGw9VcDeLFUv&oh=00_AYCHbLV23NDiRQqKCaCaWn8FfbaCqGsT7hUIUjGvLgUusw&oe=675C14C2" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></li><li class="_41qd">Mercedes-Benz Turkey</li></ul></div><div class="_8xgl _8-4_"><div class="_8-4z"><div><div id="u_0_0_4y"></div><div id="developerRefreshHomepageHero"></div></div></div><div class="_8-4w _8xh1" style="background-color: #C3E1C8"><div class="_8-4v" id="u_0_1_4T"><div class="_8xgm"><div class="_8xgv"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4v89 _6u3s" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#003F2E;letter-spacing:3px;">WHATSAPP BUSINESS PLATFORM</h3><div style="height:15px" class="" id="u_0_2_ht"></div><h1 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#003F2E;">Mercedes-Benz Turkey</h1><p style="color:#003F2E;" class="_8zym _8xdr _8xdj _8xd_ _8yp1 _93n_ _8zf- _9ao6"> Accelerating purchases with WhatsApp Business Platform </p><a href="/products/whatsapp/" class="_928p _928m _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="hero | whatsapp | start building" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/hero\/section\/row\/column\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/hero\/section\/row\/column\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#003F2E"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="color:#003F2E;">Start Building</div></div></div></a><div style="height:15px" class="" id="u_0_3_yq"></div></div></div></div></div></div><div class="_8xgn"><img class="_6voz _7f2d _1ef6 _8xgo _8xh3 _8xgq _8xh6 _8xgt _8xgo _8xh3 _8xgq _8xh6 _8xgt img" src="https://static.xx.fbcdn.net/rsrc.php/v3/y4/r/-PAXP-deijE.gif" alt="" id="developerRefreshHeroMobileImage" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" style="background-image: url('https\3a //scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/271158648_990459628558355_3275947426388921166_n.jpg?_nc_cat\3d 107\26 ccb\3d 1-7\26 _nc_sid\3d e280be\26 _nc_ohc\3d LJnZxU4Eh0QQ7kNvgGW_NZf\26 _nc_zt\3d 14\26 _nc_ht\3d scontent-hkg1-2.xx\26 _nc_gid\3d AjGr0G2YF2GgGw9VcDeLFUv\26 oh\3d 00_AYCOPzy-3_Mu47a60qTNM18pv8CbVzegtHAAjk-Umtc7IQ\26 oe\3d 675C1344');" /><div></div></div></div></div></div><div style="height:80px" class="" id="u_0_4_Cq"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _370j _66vx"><div class="_4v84 _6u3s" style=""><a href="https://www.facebook.com/mercedesbenzticari" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/271803884_7451275874898626_8097719672470124757_n.png?_nc_cat=101&ccb=1-7&_nc_sid=e280be&_nc_ohc=fbtlA0H1LAoQ7kNvgHDsL-Z&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=AjGr0G2YF2GgGw9VcDeLFUv&oh=00_AYC6LfmvVYGDH2zfH0V6aFGE_jrbU_NYbriemEn95BepvQ&oe=675BECA6" alt="" style="margin: auto;width: 180px;" /></a><div style="height:20px" class="" id="u_0_5_p0"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">Mercedes-Benz Turkey</h3><p style="color:#344854;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">Brand</p></div><div class="_4v7t _6u4h" style=""><div style="height:20px" class="" id="u_0_6_JV"></div></div><div class="_4v84 _6u3s" style=""><a href="https://www.facebook.com/zzgtech" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"><img class="_6voz _7f2d img" src="https://scontent-hkg4-2.xx.fbcdn.net/v/t39.2365-6/271325973_291607426353814_7838730394754320981_n.png?_nc_cat=111&ccb=1-7&_nc_sid=e280be&_nc_ohc=5rcl4G_Qtv4Q7kNvgFSvAkL&_nc_zt=14&_nc_ht=scontent-hkg4-2.xx&_nc_gid=AjGr0G2YF2GgGw9VcDeLFUv&oh=00_AYDxjdiUuwt7UgmlHaiRorfat4uHaNEVvDkREUSb6lvr-g&oe=675BFCD7" alt="" style="margin: auto;width: 180px;" /></a><div style="height:20px" class="" id="u_0_7_tA"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">ZZG Tech</h3><p style="color:#344854;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp Business Solution Provider</p><div style="height:20px" class="" id="u_0_8_2D"></div></div><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_9_f9">SUCCESS STORY</h3><div style="height:10px" class="" id="u_0_a_O8"></div><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Mercedes-Benz Turkey integrated WhatsApp Business Platform into its marketing channels to help promote its commercial line of vans, accelerate lead generation, and create faster customer engagements to increase vehicle sales. </p></div></div><div style="height:80px" class="" id="u_0_b_wO"></div></div></div></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#006B4E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px; background-color:#006B4E;"><div style="height:85px" class="" id="u_0_c_lV"></div><div class="_6uo3 _370e _370j _8ptk"><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">63%</div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6"> increase in customers moving toward purchases through hybrid campaign with WhatsApp* </p></div><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_d_mj"></div></div><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">93%</div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">boost in sales tracked back to the hybrid campaign* </p></div><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_e_5K"></div></div><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">78%</div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6"> lower cost per qualified lead in the hybrid campaign</p></div><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_f_Vk"></div></div><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">44%</div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6"> more consumers reached with the same investment in the hybrid strategy</p></div></div><div style="height:65px" class="" id="u_0_g_pv"></div></div></div><div style="height:80px" class="" id="u_0_h_m4"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _370j _8ptk"><div class="_4v8d _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_i_fx">THEIR STORY</h3><div style="height:10px" class="" id="u_0_j_/r"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_k_QK">Steering for success</h2><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">For over 120 years, Mercedes-Benz has kept customers on the road with high-quality commercial vehicles. Today, the company’s drive to keep innovating compels its investment in the people and technology to make it a top commercial vehicle manufacturer in addition to its reputation as a leader in after-sales and certified vehicle sales. In Turkey, Mercedes-Benz is known for its Sprinter, Vito, and V-Class vans. </p></div><div class="_4v7t _6u4h" style=""></div><div class="_4v8b _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/271386482_343120230992444_935849043453407689_n.jpg?_nc_cat=101&ccb=1-7&_nc_sid=e280be&_nc_ohc=iiRCAxCvGP8Q7kNvgFTTzfb&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=AjGr0G2YF2GgGw9VcDeLFUv&oh=00_AYDull6TMOSd1NLJSWLt4N-f_fI7hxB0VLankKIiFsGpGg&oe=675C0E5A" alt="" style="margin: 0 auto; border-radius:3px 25px 25px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div></div></div></div><div style="height:80px" class="" id="u_0_l_B9"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#EBF2E6;"><div style="height:75px" class="" id="u_0_m_+g"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4vcc _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#003F2E;letter-spacing:3px;" id="u_0_n_Ec">THEIR GOAL</h3><div style="height:10px" class="" id="u_0_o_T1"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#003F2E;line-height:1.2;letter-spacing:1.5px;" id="u_0_p_Y4">Driving more qualified leads </h2><p style="color:#003F2E;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">Mercedes-Benz Turkey needed to engage with commercial van customers who are ready to move quickly in making purchases, but its existing infrastructure for following up on leads caused significant delays. Finding a fast, effective communications channel to help generate leads and get them on the road as new van-owners became essential. </p><div style="height:60px" class="" id="u_0_q_Ha"></div></div></div></div></div><div style="height:75px" class="" id="u_0_r_2F"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _370k"><div class="_4v8d _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_s_8M">THEIR SOLUTION</h3><div style="height:10px" class="" id="u_0_t_ct"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_u_1+">Merging communication channels </h2><div style="height:15px" class="" id="u_0_v_SH"></div><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> As a household automotive brand, Mercedes-Benz Turkey offers a range of vehicle types. By the time a customer in Turkey reaches out to inquire about a commercial van, they’re usually ready to purchase. Moving that customer from an interested party to a new owner of a Sprinter, Vito, or V-Class van required Mercedes-Benz Turkey to consider the fastest ways of attracting leads and getting them to take the keys. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> The company used digital campaigns in their social media properties to entice customers behind the wheel, but the existing infrastructure for lead development involved filling out online forms and waiting for call center agents to follow-up. The whole process could take up to two days, too long for customers ready to hit the road on the same day. To help improve time to qualify leads and conversion rates, the company needed an accelerated way to communicate with customers. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Mercedes-Benz Turkey chose WhatsApp Business Platform because it is already one of the most widely used communications channels across Turkey. Through WhatsApp, customers can engage directly and instantly to get the latest details about buying commercial vans. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> The platform offers the desired flexibility to develop hybrid workflows involving multiple channels, intelligent bots, and real-life agents, so with partner ZZG Tech they created customized workflows to capture data around three distinct campaigns over one month. The Business as Usual (BAU) campaign, the company’s current approach to lead generation; the Click to WhatsApp (CTWA) campaign that relied on direct WhatsApp engagements; and the combined BAU + CTWA campaign assessing how both approaches work in tandem. Mercedes Turkey’s media agency, OMD Turkey was also a crucial partner in capturing measurement activations. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Through the highly adaptable WhatsApp integrations with the Conversions API (CAPI)—designed to securely bridge marketing data—the company established clear, reliable connections between marketing events and campaigns with customer actions. By leveraging WhatsApp Business Platform to support its campaigns, Mercedes-Benz realized the combined campaign was the most successful, with 63 percent of customers taking the next steps toward a purchase. The combined campaign with WhatsApp also yielded over 300 new leads and more than 100 qualified leads. </p></div><div class="_4v7s _6u4h" style=""></div><div class="_4v8b _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/271343207_664671648033599_2855626464604490231_n.png?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=hTtQnQYqK-YQ7kNvgHQMdrw&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AjGr0G2YF2GgGw9VcDeLFUv&oh=00_AYABzeJo3P2n1RYe5Y9B27IOx-3r8VMfMdQATcUnAtEU1g&oe=675C181D" alt="" style="margin: 0 auto;width: 300px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:20px" class="" id="u_0_w_cs"></div><p style="" class="_8zym _8xdr _8xdj _8xdz _8yp2 _93o0 _8zg0 _9ao6">Virtual assistant list message options to select a vehicle model for more information</p></div></div><div style="height:15px" class="" id="u_0_x_lm"></div><div class="_ace7"><div class="_6uo3 _370e _66vu _370k"><div class="_4v8b _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/271151835_1068020250649520_2486832069903585640_n.png?_nc_cat=110&ccb=1-7&_nc_sid=e280be&_nc_ohc=R13_Khf7_WQQ7kNvgGOZn4F&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AjGr0G2YF2GgGw9VcDeLFUv&oh=00_AYDlBtxshF8QQx_6IfokW3BkXYVedMO333GuHvS8kW-UZQ&oe=675C0D93" alt="" style="margin: 0 auto;width: 300px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:20px" class="" id="u_0_y_DL"></div><p style="" class="_8zym _8xdr _8xdj _8xdz _8yp2 _93o0 _8zg0 _9ao6">The virtual assistant offers Information on specific pricing and payment terms about the Vito</p></div><div class="_4v7s _6u4h" style=""></div><div class="_4v8d _6u4h" style=""><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> “Integrating WhatsApp Business Platform into our traditional marketing and sales channels lets us meet customers’ needs for fast, direct communication,” says Nergis Sevinc, Digital Marketing Coordinator. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Through the combined campaign, Mercedes-Benz tested six ads oriented around distinct customer appeals, such as vehicle capabilities and overall customer journey. Between its dynamic messaging, ease of use for customers, and powerful automation, the BAU+CTWA approach cultivated 93 percent more incremental conversions compared to the company’s traditional business as usual model and created the greatest overall campaign awareness in customers. Adopting the hybrid model with WhatsApp Business Platform also provided the lowest cost of conversion. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> With the customized workflows, Mercedes-Benz can use the integrations with WhatsApp to refine its targeting and tailor its outreach to specific audiences, while maintaining faster conversions. In one month, the CTWA campaign contributed to the sales of five Vito vans, and Mercedes-Benz is increasing its focus on the Sprinter vans to better align with its current sales goals. ZZG Tech partnered to enable the customization through the WhatsApp Business Platform which allowed Mercedes-Benz to become the first automotive client in the region to optimize their WhatsApp lead generation spend to improve ROI, by tracking and optimizing for dealer outcomes using the Conversion API. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Based on its success in getting more vans on the roadway, Mercedes-Benz Turkey wants to expand the use of WhatsApp Business Platform to support more channels across more dealerships. The company is already exploring the reply buttons feature on WhatsApp to effectively direct customer questions about prospective vehicles. As Mercedes-Benz Turkey accelerates its use of WhatsApp Business Platform, the road to more lead generation and better customer relationships remains open. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> “With WhatsApp Business Platform, we've enabled more impactful support, improved responsiveness, and gotten more people behind the wheel of our elite commercial vans,” says Serhat Yaka, Communications Team Manager. </p></div></div></div></div></div><div style="height:60px" class="" id="u_0_z_XB"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#006B4E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:75px" class="" id="u_0_10_yO"></div><div class="_6uo3 _370e _66vu _370k"><div class="_4v8b _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/271173916_683569399692915_3405595141136998837_n.jpg?_nc_cat=104&ccb=1-7&_nc_sid=e280be&_nc_ohc=I4gEDzRX11MQ7kNvgFH94ug&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AjGr0G2YF2GgGw9VcDeLFUv&oh=00_AYCrIBu88RRHLmMEuYTl0U3wIPopZO2HQsmkMX8ueOjAjA&oe=675BF7EA" alt="" style="margin: 0 auto; border-radius:25px 25px 3px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_4v7t _6u4h" style=""></div><div class="_4v8d _6u4h" style=""><div style="height:0px" class="" id="u_0_11_0U"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#EBF2E6;letter-spacing:3px;" id="u_0_12_FW">THEIR SUCCESS</h3><div style="height:10px" class="" id="u_0_13_xl"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#EBF2E6;line-height:1.2;letter-spacing:1.5px;" id="u_0_14_4F">More leads, higher conversions</h2><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">By adding a combined customer engagement channel through WhatsApp Business Platform, Mercedes-Benz Turkey more than doubled its lead conversions in one month, while increasing its number of new leads. </p><ul class="_41qb _41qc"><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">63% increase in customers moving toward purchases through hybrid campaign with WhatsApp* </li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">93% boost in sales tracked back to the hybrid campaign* </li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">78% lower cost per qualified lead in the hybrid campaign </li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">44% more consumers reached with the same investment in the hybrid strategy </li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">2.7x more qualified leads with the hybrid campaigns </li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">5 vehicles sold through leads generated during a one-month WhatsApp campaign* </li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">300+ new leads and 100+ incremental leads qualified in one month </li></ul><div style="height:45px" class="" id="u_0_15_GG"></div><span style="color: #EBF2E6;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*Results are unique and are provided by the featured business. Success story results will vary, as they depend on a variety of factors. </span></div></div></div><div style="height:80px" class="" id="u_0_16_uF"></div></div><div style="height:75px" class="" id="u_0_17_Nd"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/126246912_722488615362128_1794306237425700421_n.svg?_nc_cat=106&ccb=1-7&_nc_sid=e280be&_nc_ohc=-wy3XGH3bu4Q7kNvgFz2qln&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AjGr0G2YF2GgGw9VcDeLFUv&oh=00_AYDvbr-lpMHAXaAfSGwiY7uVsWp8eMS0qysdMwujaLgZ_Q&oe=675BF2A8" alt="" style="margin: auto;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><p style="color:#67788A; text-align: center;font-size:24px; line-height: 30px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> “Integrating WhatsApp Business Platform into our traditional marketing and sales channels let us meet customers’ needs for fast, direct communication.” </p><div class="_8zym _8xdt _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center;font-size: 36px; color:#344854; line-height: 2;">Nergis Sevinc</div><div class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6" style="color:#67788A;">Digital Marketing Coordinator</div></div><div style="height:65px" class="" id="u_0_18_UJ"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/126246912_722488615362128_1794306237425700421_n.svg?_nc_cat=106&ccb=1-7&_nc_sid=e280be&_nc_ohc=-wy3XGH3bu4Q7kNvgFz2qln&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AjGr0G2YF2GgGw9VcDeLFUv&oh=00_AYDvbr-lpMHAXaAfSGwiY7uVsWp8eMS0qysdMwujaLgZ_Q&oe=675BF2A8" alt="" style="margin: auto;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><p style="color:#67788A; text-align: center;font-size:24px; line-height: 30px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> “With WhatsApp Business Platform, we’ve enabled more impactful support, improved responsiveness, and gotten more people behind the wheel of our commercial vans.” </p><div class="_8zym _8xdt _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center;font-size: 36px; color:#344854; line-height: 2;">Serhat Yaka</div><div class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6" style="color:#67788A;">Communications Team Manager</div></div></div><div style="height:75px" class="" id="u_0_19_0k"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #003F2E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:60px" class="" id="u_0_1a_ik"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:800px; margin: auto;"><p style="color:#EBF2E6;letter-spacing:3px;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">所用產品</p><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/198215876_316912526594069_3933921299257972154_n.svg?_nc_cat=104&ccb=1-7&_nc_sid=e280be&_nc_ohc=F0VEsPwcB8IQ7kNvgHrGuFW&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AjGr0G2YF2GgGw9VcDeLFUv&oh=00_AYDB-_eCcTuX5FGW5KEUzn3z_dN1Xo_Si-HcTqWypCizKw&oe=675BF049" alt="" style="margin: auto; width: 100px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:20px" class="" id="u_0_1b_Xp"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#EBF2E6 ;line-height:1.2;letter-spacing:1.5px;" id="u_0_1c_Zb">WhatsApp Business 平台</h3><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6"> 透過自動且快速的訊息回覆工具，輕鬆與顧客互動。</p><div style="height:20px" class="" id="u_0_1d_mA"></div><div class="_6uo3 _370e _370j _8ptk"><div class="_6u4h" style=""><a href="/products/whatsapp/" class="_928q _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value=" products used | whatsapp | start building" data-ms="{"creative":"button","creative_detail":"SuccessStoryWhatsAppPlatform_Footer_\/developers_whatsapp_business_platform\/_StartBuildingCTA&device_type=desktop","create_type":"SuccessStoryWhatsAppPlatform_Footer_\/developers_whatsapp_business_platform\/_StartBuildingCTA","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#EBF2E6"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6" style="color:#EBF2E6;"> 開始建構 </div></div></div></a></div><div class="_4v7t _6u4h" style=""><div style="height:20px" class="" id="u_0_1e_VD"></div></div><div class="_6u4h" style=""><a href="/success-stories/?filters%5B0%5D=business_tools&filters%5B1%5D=cms_developers_whatsapp_business_platform" class="_928q _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" 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