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<!DOCTYPE html><html data-wf-domain="www.the-studios.net" data-wf-page="67489080de622152af2457ea" data-wf-site="66e00e688148448efcd99c5b" lang="en" data-wf-locale="en"><head><meta charset="utf-8"/><title>JOOP - Case DRAFT</title><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/66e00e688148448efcd99c5b/css/the-studios.webflow.737bb418e.min.css" rel="stylesheet" type="text/css"/><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/66e00e688148448efcd99c5b/66eae3a261955ab606738ec0_favicon.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/img/webclip.png" rel="apple-touch-icon"/></head><body class="body-2"><section id="Hero" class="hero-section"><div data-animation="default" data-collapse="small" data-duration="400" data-easing="ease-in" data-easing2="ease-out" data-doc-height="1" role="banner" class="navbar-2 w-nav"><div class="container nav"><a href="/" class="w-inline-block"><img width="316" height="23" alt="" src="https://cdn.prod.website-files.com/66e00e688148448efcd99c5b/66e00e688148448efcd99c6c_THESTUDIOS_Black.svg" loading="lazy" class="image"/></a><nav role="navigation" class="nav-menu-2 w-nav-menu"><div class="grid-container"><div class="nav-column"><div class="nav-link-wrapper"><a href="/" class="navbar-link-black w-nav-link">Work</a><a href="/about" class="navbar-link-black w-nav-link">About</a><a href="/contact" class="navbar-link-black w-nav-link">Contact</a></div></div></div></nav><div class="menu-button-4 w-nav-button"><div data-w-id="638809ae-f542-2760-ac3a-6aad094b1028" data-is-ix2-target="1" class="lottie-animation" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/66e00e688148448efcd99c5b/66f14909c0d148df654671b7_hamburger_menu_black_new.json" data-loop="0" data-direction="1" data-autoplay="0" data-renderer="svg" data-default-duration="2.6" data-duration="0"></div></div></div></div><div data-poster-url="https://cdn.prod.website-files.com/66e00e688148448efcd99c5b%2F67489297ae430eb647c52ef1_Joop_Banner_240911_01_Ku%CC%88rzer-poster-00001.jpg" data-video-urls="https://cdn.prod.website-files.com/66e00e688148448efcd99c5b%2F67489297ae430eb647c52ef1_Joop_Banner_240911_01_Ku%CC%88rzer-transcode.mp4,https://cdn.prod.website-files.com/66e00e688148448efcd99c5b%2F67489297ae430eb647c52ef1_Joop_Banner_240911_01_Ku%CC%88rzer-transcode.webm" data-autoplay="true" data-loop="true" data-wf-ignore="true" class="background-video w-background-video w-background-video-atom"><video id="a1e9833f-a017-8206-0caa-4ead4c10e0c9-video" autoplay="" loop="" style="background-image:url("https://cdn.prod.website-files.com/66e00e688148448efcd99c5b%2F67489297ae430eb647c52ef1_Joop_Banner_240911_01_Ku%CC%88rzer-poster-00001.jpg")" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover"><source src="https://cdn.prod.website-files.com/66e00e688148448efcd99c5b%2F67489297ae430eb647c52ef1_Joop_Banner_240911_01_Ku%CC%88rzer-transcode.mp4" data-wf-ignore="true"/><source src="https://cdn.prod.website-files.com/66e00e688148448efcd99c5b%2F67489297ae430eb647c52ef1_Joop_Banner_240911_01_Ku%CC%88rzer-transcode.webm" data-wf-ignore="true"/></video></div></section><div class="div-block-33"><div class="w-row"><div class="column-23 w-col w-col-6"><div class="div-block-34"><h5 class="case-client">JOOP!</h5><h1 class="heading-case">Refreshing an Icon</h1><p class="mono">LOGO DESIGN<br/>Branding<br/></p></div></div><div class="column-22 w-col w-col-6"><div class="div-block-43"><p class="paragraph-10">Als emotionaler Kontrast zur klaren und starken Wortmarke JOOP! wurde bereits 1987 die Kornblume entwickelt. Seitdem ist die Kornblume das Gesicht der Marke und ein so essenzielles Stilelement des JOOP!-Designs, dass sie aus der Marke nicht mehr weg-zudenken ist. <br/><br/>Inspiriert vom ikonischen JOOP!-Kornblumen-Logo der 1980er-Jahre entstand eine Neuinterpretation, die ihren Ursprung mit dem neuen Zeitgeist und der digitalen Revolution vereint. Basierend auf Kreisen erhält die Korn-blume einen neuen, unver-wechselbaren Charakter, der alle Geschlechter anspricht. Bis heute schafft die Kornblume Emotionalität und schärft die Identität der Marke.</p></div></div></div></div><div class="content-body"><div class="div-block-39"><img src="https://cdn.prod.website-files.com/66e00e688148448efcd99c5b/6748954188310fd302494593_Joop_logomark_business_paper.png" alt="" style="opacity:0" sizes="(max-width: 479px) 92vw, (max-width: 767px) 84vw, (max-width: 991px) 88vw, (max-width: 1919px) 94vw, 1800px" data-w-id="8a01279f-ce55-de99-82af-8aec8d753095" loading="lazy" srcset="https://cdn.prod.website-files.com/66e00e688148448efcd99c5b/6748954188310fd302494593_Joop_logomark_business_paper-p-500.png 500w, https://cdn.prod.website-files.com/66e00e688148448efcd99c5b/6748954188310fd302494593_Joop_logomark_business_paper-p-800.png 800w, https://cdn.prod.website-files.com/66e00e688148448efcd99c5b/6748954188310fd302494593_Joop_logomark_business_paper-p-1080.png 1080w, 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data-video-urls="https://cdn.prod.website-files.com/66e00e688148448efcd99c5b%2F67489b7269e3410b56279726_JOOP_bildmarke_animation_1-transcode.mp4,https://cdn.prod.website-files.com/66e00e688148448efcd99c5b%2F67489b7269e3410b56279726_JOOP_bildmarke_animation_1-transcode.webm" data-autoplay="true" data-loop="true" data-wf-ignore="true" class="background-video-4 w-background-video w-background-video-atom"><video id="cd28491a-bfe3-152a-0f9a-5cd9571c04cf-video" autoplay="" loop="" style="background-image:url("https://cdn.prod.website-files.com/66e00e688148448efcd99c5b%2F67489b7269e3410b56279726_JOOP_bildmarke_animation_1-poster-00001.jpg")" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover"><source src="https://cdn.prod.website-files.com/66e00e688148448efcd99c5b%2F67489b7269e3410b56279726_JOOP_bildmarke_animation_1-transcode.mp4" data-wf-ignore="true"/><source 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