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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/3c0ae02e56a618f2.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/8a485dacc819e2d3.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/2e7962017a89c95d.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-19c1546b06acb7a1.js"/><script src="/_next/static/chunks/fd9d1056-4967c2dbd95d8a59.js" async=""></script><script src="/_next/static/chunks/117-2c6e1c6ef8928c8a.js" async=""></script><script src="/_next/static/chunks/main-app-f1e2f05f66ca4fbd.js" async=""></script><script src="/_next/static/chunks/c15bf2b0-19ff368ffb2158b2.js" async=""></script><script src="/_next/static/chunks/8627a13e-f4a89431caac1cb7.js" async=""></script><script src="/_next/static/chunks/104-6071f50aef8158d8.js" 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class="absolute backdrop-blur-md bg-white bg-opacity-10 h-16 w-full -z-[1] isolate"></div><div class="mobile-nav bg-white bg-opacity-10 fixed top-0 left-0 right-0 h-0 mt-16 backdrop-blur-md -z-20 overflow-hidden"><div class="flex absolute inset-0 items-center justify-center"><div class="flex absolute bottom-4 right-4"><a class="text-midGrey" href="/">DA</a><div class="mx-2">|</div><a class="" href="/en">EN</a></div><ul class="flex flex-col text-center text-h3"><li class="pb-4"><a href="/work">Yu Work</a></li><li class="py-4"><a href="/yu-way">Yu Way</a></li><li class="py-4"><a href="/yu-life">Yu Life</a></li><li class="py-4"><a href="/yu-contact">Contact</a></li></ul></div></div><div class="h-16 px-4 md:px-12 big:px-0 max-w-big mx-auto flex items-center justify-between"><div class="flex items-center justify-center nav-logo-home"><button class="w-44 h-6 relative" type="button"><div class="lf-player-container"><div id="lottie" style="background:transparent;margin:0 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w-full text-center"><div id="hero-link-wrapper" class="relative overflow-hidden"><p class="opacity-0 touch-none text-white">Explore the yu work</p><a class="top-full hero-link underline absolute bottom-0 left-1/2 -translate-x-1/2 w-full underline-offset-[.875rem] decoration-4" href="/work">Explore the Yu Work</a></div></div><div class="grid grid-cols-12 mx-auto gap-x-4 gap-y-4 px-4 md:px-12 md:gap-x-12 md:gap-y-12 big:px-0 max-w-big absolute top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 w-full pointer-events-none"><div aria-hidden="true" class="js-main-hero-text text-heroMobile lg:text-heroTablet xl:text-heroDesktop opacity-10 transition-opacity duration-1000 col-start-2 col-end-12 text-center tracking-tight"><div class="text-wrapper relative overflow-hidden"><span class="block opacity-0 text-white">We create strategic</span><span class="text-rollup line absolute top-0 left-0 w-full">We create strategic</span></div><div class="text-wrapper relative overflow-hidden md:-mt-12"><span class="block opacity-0 text-white">communication</span><span class="text-rollup line absolute top-0 left-0 w-full ">communication</span></div><div class="text-wrapper relative overflow-hidden md:-mt-12"><span class="block opacity-0 text-white">with a digital core</span><span class="text-rollup line absolute top-0 left-0 w-full">with a digital core</span></div></div></div></section><div class="h-screen mb-4 relative"><div class="hero-video-container absolute inset-0 object-cover overflow-hidden"><video class="introvideo absolute top-1/2 left-1/2 inset-0 object-cover overflow-hidden -translate-x-1/2 -translate-y-1/2" style="opacity:1" muted="" playsInline=""><source src="https://yu-agency-assets.s3.eu-west-1.amazonaws.com/introvideos/opener_intro_60fps.webm" type="video/mp4"/><source src="https://a.storyblok.com/f/133651/x/05e29ce826/opener_intro_30fps.mov" type="video/mp4"/></video><video class="introvideo absolute top-1/2 left-1/2 inset-0 object-cover overflow-hidden -translate-x-1/2 -translate-y-1/2" style="opacity:0" muted="" loop="" playsInline=""><source src="https://yu-agency-assets.s3.eu-west-1.amazonaws.com/introvideos/opener_loop_60fps.webm" type="video/mp4"/><source src="https://a.storyblok.com/f/133651/x/72aba5effd/opener_loop_30fps-1.mov" type="video/mp4"/></video></div></div><section class="pb-[75vh] md:pb-[80vh] -mb-[40vh] md:-mb-[20vh]"><div class="px-2 max-w-big md:px-12 big:px-0 mx-auto grid gap-x-4 md:gap-x-12 grid-cols-2 "><div class="left"><a id="novo-holdings" class="small mb-16 video-link w-full flex flex-col" href="work/novo-holdings/"><div class="mb-6 relative video-wrapper aspect-video"><div class="absolute inset-0 object-cover overflow-hidden"><figure class="absolute inset-0 h-full w-full"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="absolute inset-0 object-cover h-full w-full" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F3597376335%2Fsignature-vid-horisontal-novo_1000.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F3597376335%2Fsignature-vid-horisontal-novo_1000.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F3597376335%2Fsignature-vid-horisontal-novo_1000.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F3597376335%2Fsignature-vid-horisontal-novo_1000.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F3597376335%2Fsignature-vid-horisontal-novo_1000.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F3597376335%2Fsignature-vid-horisontal-novo_1000.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F3597376335%2Fsignature-vid-horisontal-novo_1000.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F3597376335%2Fsignature-vid-horisontal-novo_1000.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F3597376335%2Fsignature-vid-horisontal-novo_1000.png&w=3840&q=75"/></figure></div><figure class="absolute top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 aspect-video w-1/2"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://a.storyblok.com/f/133651/300x140/d5ac840404/logo-white.svg"/></figure></div><span class="text-h4 mb-4">Novo Holdings</span><div><span class="text-link text-midGrey mr-2 inline-block">Corporate Website & Digital Experience</span></div></a><a id="stillstrom" class="large mb-16 video-link w-full flex flex-col" href="work/stillstrom/"><div class="mb-6 relative video-wrapper aspect-[648/810]"><div class="absolute inset-0 object-cover overflow-hidden"><figure class="absolute inset-0 h-full w-full"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="absolute inset-0 object-cover h-full w-full" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F2688x1108%2F7d5f61310c%2F01.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F2688x1108%2F7d5f61310c%2F01.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F2688x1108%2F7d5f61310c%2F01.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F2688x1108%2F7d5f61310c%2F01.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F2688x1108%2F7d5f61310c%2F01.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F2688x1108%2F7d5f61310c%2F01.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F2688x1108%2F7d5f61310c%2F01.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F2688x1108%2F7d5f61310c%2F01.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F2688x1108%2F7d5f61310c%2F01.png&w=3840&q=75"/></figure></div></div><span class="text-h4 mb-4">Stillstrom by Maersk</span><div><span class="text-link text-midGrey mr-2 inline-block">Campaigns</span><span class="text-link text-midGrey mr-2 inline-block">Website</span><span class="text-link text-midGrey mr-2 inline-block">Brand Position</span></div></a><a id="dsb" class="small mb-16 video-link w-full flex flex-col" href="work/dsb/"><div class="mb-6 relative video-wrapper aspect-video"><div class="absolute inset-0 object-cover overflow-hidden"><figure class="absolute inset-0 h-full w-full"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="absolute inset-0 object-cover h-full w-full" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F5464x3640%2Fef675ae1a0%2Fgettyimages-1283505104.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F5464x3640%2Fef675ae1a0%2Fgettyimages-1283505104.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F5464x3640%2Fef675ae1a0%2Fgettyimages-1283505104.jpg&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F5464x3640%2Fef675ae1a0%2Fgettyimages-1283505104.jpg&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F5464x3640%2Fef675ae1a0%2Fgettyimages-1283505104.jpg&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F5464x3640%2Fef675ae1a0%2Fgettyimages-1283505104.jpg&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F5464x3640%2Fef675ae1a0%2Fgettyimages-1283505104.jpg&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F5464x3640%2Fef675ae1a0%2Fgettyimages-1283505104.jpg&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F5464x3640%2Fef675ae1a0%2Fgettyimages-1283505104.jpg&w=3840&q=75"/></figure></div><figure class="absolute top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 aspect-video w-1/2"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F369x330%2F5e028c04d1%2Fdsb.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F369x330%2F5e028c04d1%2Fdsb.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F369x330%2F5e028c04d1%2Fdsb.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F369x330%2F5e028c04d1%2Fdsb.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F369x330%2F5e028c04d1%2Fdsb.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F369x330%2F5e028c04d1%2Fdsb.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F369x330%2F5e028c04d1%2Fdsb.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F369x330%2F5e028c04d1%2Fdsb.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F369x330%2F5e028c04d1%2Fdsb.png&w=3840&q=75"/></figure></div><span class="text-h4 mb-4">DSB</span><div><span class="text-link text-midGrey mr-2 inline-block">Social Media Strategy & Content</span><span class="text-link text-midGrey mr-2 inline-block">Employer Branding</span></div></a></div><div class="right"><a id="carlsberg" class="large mb-16 video-link w-full flex flex-col" href="work/carlsberg/"><div class="mb-6 relative video-wrapper aspect-[648/810]"><div class="absolute inset-0 object-cover overflow-hidden"><figure class="absolute inset-0 h-full w-full"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="absolute inset-0 object-cover h-full w-full" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F74f2dfa665%2Fsignature-vid-horisontal-carlsberg-hori-loop_1000.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F74f2dfa665%2Fsignature-vid-horisontal-carlsberg-hori-loop_1000.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F74f2dfa665%2Fsignature-vid-horisontal-carlsberg-hori-loop_1000.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F74f2dfa665%2Fsignature-vid-horisontal-carlsberg-hori-loop_1000.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F74f2dfa665%2Fsignature-vid-horisontal-carlsberg-hori-loop_1000.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F74f2dfa665%2Fsignature-vid-horisontal-carlsberg-hori-loop_1000.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F74f2dfa665%2Fsignature-vid-horisontal-carlsberg-hori-loop_1000.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F74f2dfa665%2Fsignature-vid-horisontal-carlsberg-hori-loop_1000.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1920x1080%2F74f2dfa665%2Fsignature-vid-horisontal-carlsberg-hori-loop_1000.png&w=3840&q=75"/></figure></div><figure class="absolute top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 aspect-video w-2/3"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1545x575%2Fb0b4789da3%2Fcarlsbergnewdawn_logo_white.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1545x575%2Fb0b4789da3%2Fcarlsbergnewdawn_logo_white.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1545x575%2Fb0b4789da3%2Fcarlsbergnewdawn_logo_white.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1545x575%2Fb0b4789da3%2Fcarlsbergnewdawn_logo_white.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1545x575%2Fb0b4789da3%2Fcarlsbergnewdawn_logo_white.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1545x575%2Fb0b4789da3%2Fcarlsbergnewdawn_logo_white.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1545x575%2Fb0b4789da3%2Fcarlsbergnewdawn_logo_white.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1545x575%2Fb0b4789da3%2Fcarlsbergnewdawn_logo_white.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1545x575%2Fb0b4789da3%2Fcarlsbergnewdawn_logo_white.png&w=3840&q=75"/></figure></div><span class="text-h4 mb-4">Carlsberg</span><div><span class="text-link text-midGrey mr-2 inline-block">Integrated Brand & Marketing Platform</span></div></a><a id="dansk-retursystem" class="small mb-16 video-link w-full flex flex-col" href="work/dansk-retursystem/"><div class="mb-6 relative video-wrapper aspect-video"><div class="absolute inset-0 object-cover overflow-hidden"><figure class="absolute inset-0 h-full w-full"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="absolute inset-0 object-cover h-full w-full" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F133651%2F1440x960%2Fb59d43da13%2Fsporgsmaal-om-pant.webp&w=640&q=75 640w, 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