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Why Design Will Thrive In An Ai-Driven World - ICON
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data-v-72d16b9a></path><path d="M80.7421 29.5428C80.7421 34.619 76.6127 38.7489 71.5366 38.7489C66.4604 38.7489 62.3305 34.619 62.3305 29.5428C62.3305 24.4665 66.4602 20.3372 71.5366 20.3372C76.6129 20.3372 80.7421 24.4668 80.7421 29.5428ZM91.8734 29.543C91.8734 18.3293 82.7503 9.20605 71.5363 9.20605C60.3222 9.20605 51.1992 18.3293 51.1992 29.543C51.1992 40.7567 60.3222 49.8802 71.5363 49.8802C82.7503 49.8802 91.8734 40.7567 91.8734 29.543Z" fill="currentColor" class="text" data-v-72d16b9a></path><path d="M37.7394 9.20606C26.5256 9.20606 17.4023 18.3293 17.4023 29.5431C17.4023 40.7569 26.5256 49.8802 37.7394 49.8802C42.5976 49.8802 47.3 48.115 51.009 44.9045L44.4842 36.366C42.67 38.1648 40.2872 39.1512 37.7394 39.1512C32.4416 39.1512 28.1316 34.841 28.1316 29.5431C28.1316 24.2453 32.4416 19.935 37.7394 19.935C40.3244 19.935 42.7325 20.9469 44.5542 22.7911L51.1997 14.3433C47.4621 11.0286 42.6924 9.20606 37.7394 9.20606Z" fill="currentColor" class="text" data-v-72d16b9a></path><path d="M12.8008 9.20605H0V49.8802H12.8008V9.20605Z" fill="currentColor" class="text" data-v-72d16b9a></path><path d="M121.726 9.20605V28.158L107.498 9.20605H96.4766V49.8802H108.513V30.9753L123.827 49.8802H133.763V9.20605H121.726Z" fill="currentColor" class="text" data-v-72d16b9a></path></svg></a><div class="page-title" data-v-f34fe39c data-v-603f60c2><div class="page-title-wrap" data-v-f34fe39c><div class="d-flex flex-column flex-md-row title-wrap" data-v-f34fe39c><div class="title" data-v-f34fe39c><!----><h1 data-v-f34fe39c><span data-v-f34fe39c> <span>Why</span> <span>Design</span> <span>Will</span> <span>Thrive</span> <span>In</span> <span>An</span> <span>Ai-Driven</span> <span>World</span></span></h1></div><div class="icon" data-v-f34fe39c><div class="inner" data-v-f34fe39c><div class="logo-sprite" data-v-56c2503a data-v-1c9283b6><div class="hide logo-injected" data-v-56c2503a><svg width="270" height="270" viewBox="0 0 270 270" fill="none" xmlns="http://www.w3.org/2000/svg" svg-inline 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143.934C53.0803 145.255 61.2284 146.621 67.5677 148.298C75.9553 150.521 80.1612 152.969 81.6335 156.485C83.1542 160.182 81.8919 165.05 77.4258 172.799C74.0103 178.723 69.0813 185.658 64.3146 192.364C58.4974 200.548 53.4392 207.776 50.4624 213.365C47.1617 219.561 47.8023 221.232 47.8095 221.247L47.9306 221.368C47.945 221.376 49.6352 222.009 55.8391 218.698C61.4293 215.717 68.6434 210.669 76.8094 204.863L76.9503 204.764C83.618 200.028 90.5119 195.131 96.382 191.752C102.062 188.477 106.196 186.924 109.441 186.924Z" fill="#142CFE" data-v-56c2503a></path></svg></div><video loading="lazy" muted="muted" playsinline="" autoplay="autoplay" class="logo-video" data-v-364fa314 data-v-56c2503a><source src="/static/videos/logo-long.mp4" type="video/mp4; codecs=hvc1" data-v-364fa314><source src="/static/videos/logo-long.webm" type="video/webm" data-v-364fa314></video></div></div></div></div><div data-v-f34fe39c><ul class="news-details list-unstyled d-flex flex-row align-items-center text-uppercase" data-v-f34fe39c data-v-1c9283b6><li class="more-news" data-v-f34fe39c data-v-1c9283b6><a href="/news" class="router-link-active" data-v-1c9283b6>News</a></li><li class="datetime" data-v-f34fe39c data-v-1c9283b6><time datetime="2024-10-04T01:46:01.000Z" data-v-1c9283b6>2024-10-04T01:46:01.000Z</time></li><li class="category" data-v-f34fe39c data-v-1c9283b6><a href="/news?filters=21" data-v-1c9283b6>Insights</a></li></ul><div class="bar" data-v-f34fe39c data-v-1c9283b6></div></div></div></div><!----></div></div></div><div class="gradient-background" data-v-6fcd48cf data-v-632d00da><div class="gradient container" data-v-6fcd48cf><img srcset="/static/images/gradients/a-gradient-1-1000.png 1000w, /static/images/gradients/a-gradient-1-2000.png 2000w, /static/images/gradients/a-gradient-1-3000.png 3000w, /static/images/gradients/a-gradient-1-4000.png 4000w" sizes="100dvw" src="/static/images/gradients/a-gradient-1-1000.png" alt loading="eager" style="display:none;" data-v-6fcd48cf><img srcset="/static/images/gradients/a-gradient-2-1000.png 1000w, /static/images/gradients/a-gradient-2-2000.png 2000w, /static/images/gradients/a-gradient-2-3000.png 3000w, /static/images/gradients/a-gradient-2-4000.png 4000w" sizes="100dvw" src="/static/images/gradients/a-gradient-2-1000.png" alt loading="eager" style="display:;" data-v-6fcd48cf></div></div></header><section class="section-wrap d-flex flex-column justify-content-center paragraph-section media-wrap section-h-auto section-p-default section-p-none-bottom is-white" data-v-632d00da data-v-4efa40b6><div class="section-content container" data-v-632d00da data-v-4efa40b6><div class="row" data-v-632d00da data-v-4efa40b6><div class="col-md-10 offset-md-1 col-xl-8 offset-xl-2" data-v-632d00da data-v-4efa40b6><div class="paragraph-type-wysiwyg-text paragraph paragraph-root" data-v-7f1f1afc data-v-4efa40b6><div class="row" data-v-7f1f1afc><div class="content col-12" data-v-7f1f1afc><h4><span>In a world where AI can generate endless content and strategies, the true differentiator becomes how well that content is presented, how seamless the experience feels, and how effectively the brand resonates emotionally. Those are all outcomes of great design, not just functionality, efficiency or volume.</span></h4><p dir="ltr"><span>Design, in all its forms – whether it’s graphic, user experience, interface, service, or product design – relies heavily on human intuition, context, and the ability to think abstractly. AI may be able to generate functional designs or copy, but it often lacks the subtlety and deeper understanding that human designers bring to their work.</span></p><p dir="ltr"><span>AI-generated layouts or colour schemes might “work” in a technical sense, but truly memorable and resonant design often involves storytelling, cultural insight, and an ability to break the rules – things that require a designer’s eye and shock of the new. </span></p><p dir="ltr"><span>Design is also about problem-solving. A well-designed interface is more than just visually appealing; it’s intuitive, efficient, and makes users feel understood. While AI can assist in creating user flows, the final decision of what feels “right” or human-centred will still largely depend on designers who can empathise with the end user.</span></p><p dir="ltr"><span>As AI continues commoditising research, strategy, and copywriting – allowing everyone to “act” as an expert – companies and individuals will increasingly need strong design skills to stand out and create meaningful connections with users.</span></p><p dir="ltr"><span>As Dieter Rams said, “Good design is as little design as possible.” In a world increasingly flooded with AI content*, showing constraint will be important. </span></p><p><span>* As of September 2024, approximately 14% of content appearing in Google search results was AI-generated. 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role="presentation" focusable="false" tabindex="-1" data-v-3e8d3854 data-v-1ddb16a8><path d="M243.979 97.2496L236.969 36.7996H221.189L217.559 13.8196L61.0595 0.0595703L56.7995 36.7996H41.7395L34.7295 97.2496H49.0995L74.7795 277.94H203.93L229.609 97.2496H243.979ZM52.4395 48.7996H67.4995L71.6495 13.0296L207.18 24.9496L210.939 48.7996H226.289L230.52 85.2496H48.2095L52.4395 48.7996ZM193.52 265.94H85.1995L61.2195 97.2496H217.49L193.509 265.94H193.52Z" fill="currentColor" data-v-3e8d3854 data-v-1ddb16a8></path></svg></div><div class="details" data-v-3e8d3854><button class="summary w-100 d-flex align-items-center" data-v-3e8d3854><div class="flex-grow-1" data-v-3e8d3854><h4 class="h5 text-uppercase" data-v-3e8d3854> Melbourne </h4><h5 class="small" data-v-3e8d3854> Naarm </h5></div><div class="plus" data-v-3e8d3854><div class="fa-lg fa-layers" data-v-3e8d3854 data-v-3e8d3854><svg aria-hidden="true" focusable="false" data-prefix="fasl" data-icon="circle-plus" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" class="svg-inline--fa fa-circle-plus" data-v-3e8d3854 data-v-3e8d3854><path fill="currentColor" d="M256 32a224 224 0 1 1 0 448 224 224 0 1 1 0-448zm0 480A256 256 0 1 0 256 0a256 256 0 1 0 0 512zm16-352H240v16 64H176 160v32h16 64v64 16h32V336 272h64 16V240H336 272V176 160z" data-v-3e8d3854 data-v-3e8d3854></path></svg><svg aria-hidden="true" focusable="false" data-prefix="fass" data-icon="circle-plus" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" class="svg-inline--fa fa-circle-plus" data-v-3e8d3854 data-v-3e8d3854><path fill="currentColor" d="M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM232 368V344 280H168 144V232h24 64V168 144h48v24 64h64 24v48H344 280v64 24H232z" data-v-3e8d3854 data-v-3e8d3854></path></svg></div></div></button><div class="content small" data-v-3e8d3854><address data-v-3e8d3854> 132C Gwynne Street<br data-v-3e8d3854 data-v-1ddb16a8> Cremorne VIC 3121 Australia </address><div class="phone-email" data-v-3e8d3854><p class="phone" data-v-3e8d3854> Phone <a href="tel://+61396424107" data-v-3e8d3854>03 9642 4107</a></p><p class="email" data-v-3e8d3854><a href="mailto:melbourne@iconagency.com.au" data-v-3e8d3854>melbourne@iconagency.com.au</a></p></div></div></div></div><div class="d-flex contact-card" data-v-3e8d3854 data-v-1ddb16a8><div class="logo" data-v-3e8d3854><svg width="279" height="278" viewBox="0 0 279 278" fill="none" xmlns="http://www.w3.org/2000/svg" svg-inline="" aria-label="Sydney" role="presentation" focusable="false" tabindex="-1" data-v-3e8d3854 data-v-1ddb16a8><path d="M230.88 104.99H211.15V51.34H145.36V0H133.36V51.34H67.5698V104.99H47.8398L62.0798 205.91H93.1198V278.01H185.59V205.91H216.64L230.88 104.99ZM79.5698 63.34H199.16V104.99H79.5698V63.34ZM217.07 116.99L212.49 149.43H66.2298L61.6498 116.99H217.06H217.07ZM173.59 266H105.12V205.9H173.59V266ZM72.5098 193.9L67.9298 161.43H210.8L206.22 193.9H72.5098Z" fill="currentColor" data-v-3e8d3854 data-v-1ddb16a8></path></svg></div><div class="details" data-v-3e8d3854><button class="summary w-100 d-flex align-items-center" data-v-3e8d3854><div class="flex-grow-1" data-v-3e8d3854><h4 class="h5 text-uppercase" data-v-3e8d3854> Sydney </h4><h5 class="small" data-v-3e8d3854> Gadigal </h5></div><div class="plus" data-v-3e8d3854><div class="fa-lg fa-layers" data-v-3e8d3854 data-v-3e8d3854><svg aria-hidden="true" focusable="false" data-prefix="fasl" data-icon="circle-plus" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" class="svg-inline--fa fa-circle-plus" data-v-3e8d3854 data-v-3e8d3854><path fill="currentColor" d="M256 32a224 224 0 1 1 0 448 224 224 0 1 1 0-448zm0 480A256 256 0 1 0 256 0a256 256 0 1 0 0 512zm16-352H240v16 64H176 160v32h16 64v64 16h32V336 272h64 16V240H336 272V176 160z" data-v-3e8d3854 data-v-3e8d3854></path></svg><svg aria-hidden="true" focusable="false" data-prefix="fass" data-icon="circle-plus" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" class="svg-inline--fa fa-circle-plus" data-v-3e8d3854 data-v-3e8d3854><path fill="currentColor" d="M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM232 368V344 280H168 144V232h24 64V168 144h48v24 64h64 24v48H344 280v64 24H232z" data-v-3e8d3854 data-v-3e8d3854></path></svg></div></div></button><div class="content small" data-v-3e8d3854><address data-v-3e8d3854> Suite 3-4, Level 6<br data-v-3e8d3854 data-v-1ddb16a8> 2-12 Foveaux Street<br data-v-3e8d3854 data-v-1ddb16a8> Surry Hills NSW 2010 Australia </address><div class="phone-email" data-v-3e8d3854><p class="phone" data-v-3e8d3854> Phone <a href="tel://+61261852860" data-v-3e8d3854>02 6185 2860</a></p><p class="email" data-v-3e8d3854><a href="mailto:sydney@iconagency.com.au" data-v-3e8d3854>sydney@iconagency.com.au</a></p></div></div></div></div><div class="d-flex contact-card" data-v-3e8d3854 data-v-1ddb16a8><div class="logo" data-v-3e8d3854><svg width="279" height="278" viewBox="0 0 279 278" fill="none" xmlns="http://www.w3.org/2000/svg" svg-inline="" aria-label="Canberra" role="presentation" focusable="false" tabindex="-1" data-v-3e8d3854 data-v-1ddb16a8><path d="M215.649 203.22V120.85H203.649V208.19L269.669 274.21L278.159 265.73L215.649 203.22Z" fill="currentColor" data-v-3e8d3854 data-v-1ddb16a8></path><path d="M74.9896 114.44H62.9896V203.3L0.55957 265.73L9.04957 274.21L74.9896 208.27V114.44Z" fill="currentColor" data-v-3e8d3854 data-v-1ddb16a8></path><path d="M180.489 92.6901H168.489V122.38H145.339V65.3901C156.299 68.7801 166.919 64.8501 176.539 61.2801C189.129 56.6101 197.289 54.0701 205.919 60.4701L215.499 67.5801V9.28012L213.069 7.48012C198.779 -3.12988 184.739 2.08012 172.359 6.67012C159.759 11.3401 151.609 13.8801 142.979 7.48012L133.399 0.370117V12.8301H133.329V122.36H110.149V92.5901H98.1493V223.04L52.0693 269.12L60.5593 277.6L110.149 228.01V200.64H133.329V223.67H145.329V200.64H168.479V227.93L218.069 277.52L226.549 269.04L180.479 222.97V92.6901H180.489ZM145.399 22.0601C156.339 25.4201 166.929 21.4901 176.529 17.9301C187.939 13.7001 195.709 11.2201 203.489 15.5501V45.8901C192.549 42.5301 181.959 46.4601 172.359 50.0201C160.949 54.2501 153.179 56.7401 145.399 52.4001V22.0601ZM110.149 188.66V134.37H133.329V188.66H110.149ZM145.339 188.66V134.37H168.489V188.66H145.339Z" fill="currentColor" data-v-3e8d3854 data-v-1ddb16a8></path></svg></div><div class="details" data-v-3e8d3854><button class="summary w-100 d-flex align-items-center" data-v-3e8d3854><div class="flex-grow-1" data-v-3e8d3854><h4 class="h5 text-uppercase" data-v-3e8d3854> Canberra </h4><h5 class="small" data-v-3e8d3854> Ngunnawal </h5></div><div class="plus" data-v-3e8d3854><div class="fa-lg fa-layers" data-v-3e8d3854 data-v-3e8d3854><svg aria-hidden="true" focusable="false" data-prefix="fasl" data-icon="circle-plus" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" class="svg-inline--fa fa-circle-plus" data-v-3e8d3854 data-v-3e8d3854><path fill="currentColor" d="M256 32a224 224 0 1 1 0 448 224 224 0 1 1 0-448zm0 480A256 256 0 1 0 256 0a256 256 0 1 0 0 512zm16-352H240v16 64H176 160v32h16 64v64 16h32V336 272h64 16V240H336 272V176 160z" data-v-3e8d3854 data-v-3e8d3854></path></svg><svg aria-hidden="true" focusable="false" data-prefix="fass" data-icon="circle-plus" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" class="svg-inline--fa fa-circle-plus" data-v-3e8d3854 data-v-3e8d3854><path fill="currentColor" d="M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM232 368V344 280H168 144V232h24 64V168 144h48v24 64h64 24v48H344 280v64 24H232z" data-v-3e8d3854 data-v-3e8d3854></path></svg></div></div></button><div class="content small" data-v-3e8d3854><address data-v-3e8d3854> Suite 4, 32 Thesiger Court<br data-v-3e8d3854 data-v-1ddb16a8> Deakin ACT 2600 Australia </address><div class="phone-email" data-v-3e8d3854><p class="phone" data-v-3e8d3854> Phone <a href="tel://+61290631750" data-v-3e8d3854>02 9063 1750</a></p><p class="email" data-v-3e8d3854><a href="mailto:canberra@iconagency.com.au" data-v-3e8d3854>canberra@iconagency.com.au</a></p></div></div></div></div><div class="d-flex contact-card" data-v-3e8d3854 data-v-1ddb16a8><div class="logo" data-v-3e8d3854><svg width="279" height="278" viewBox="0 0 279 278" fill="none" xmlns="http://www.w3.org/2000/svg" svg-inline="" aria-label="Brisbane" role="presentation" focusable="false" tabindex="-1" data-v-3e8d3854 data-v-1ddb16a8><path d="M270.409 73.6796C268.339 65.9496 263.379 59.4896 256.459 55.4896C249.529 51.4896 241.459 50.4296 233.729 52.4996C229.829 53.5396 226.249 55.3196 223.089 57.7796L222.599 58.1796C209.829 68.4296 195.359 75.7596 179.599 79.9896C144.289 89.4496 106.609 81.8496 75.7192 59.1696C74.5492 57.4096 73.2192 55.7496 71.6892 54.2296C69.4092 51.9496 66.8692 50.0896 64.1692 48.6496C67.2892 42.5296 69.5992 35.2096 70.7892 27.4696C72.2892 17.6896 71.8992 7.96961 69.6892 0.0996094L58.1392 3.33961C59.8992 9.60961 60.1792 17.5296 58.9292 25.6596C57.7992 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231.13C152.389 232.04 154.389 233.37 156.099 235.09C163.159 242.15 163.189 253.62 156.159 260.65C152.349 264.46 147.069 266.35 141.729 265.83L141.379 265.79C109.649 262.22 81.2492 248.72 59.2692 226.74C39.5692 207.04 26.5292 181.85 21.5492 153.87C16.6792 126.52 19.6692 97.8596 30.1792 70.9696L30.3092 70.6096C30.6092 69.6796 30.9792 68.7596 31.4092 67.8796C32.3592 65.9496 33.6192 64.1996 35.1392 62.6796C38.9892 58.8296 44.0492 56.9096 49.1192 56.9096C54.1892 56.9096 59.3192 58.8596 63.2092 62.7396C64.3692 63.8996 65.3592 65.1796 66.1892 66.5496L65.9392 66.8696C66.1792 67.0596 66.4292 67.2296 66.6792 67.4196C68.7792 71.3396 69.5392 75.9096 68.7292 80.4096L68.6792 80.7096C64.7692 102.5 65.8392 124.88 71.7692 145.42C77.4892 165.22 87.3592 182.78 101.089 197.71L101.039 197.8C101.119 197.84 101.199 197.88 101.269 197.92C102.459 199.2 103.659 200.48 104.909 201.72C117.709 214.52 132.769 224.36 149.669 230.96L150.169 231.15L150.179 231.13ZM214.389 156.63L214.909 156.55C217.259 156.23 219.619 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data-v-1ddb16a8></path></svg></div><div class="details" data-v-3e8d3854><button class="summary w-100 d-flex align-items-center" data-v-3e8d3854><div class="flex-grow-1" data-v-3e8d3854><h4 class="h5 text-uppercase" data-v-3e8d3854> Brisbane </h4><h5 class="small" data-v-3e8d3854> Meanjin </h5></div><div class="plus" data-v-3e8d3854><div class="fa-lg fa-layers" data-v-3e8d3854 data-v-3e8d3854><svg aria-hidden="true" focusable="false" data-prefix="fasl" data-icon="circle-plus" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" class="svg-inline--fa fa-circle-plus" data-v-3e8d3854 data-v-3e8d3854><path fill="currentColor" d="M256 32a224 224 0 1 1 0 448 224 224 0 1 1 0-448zm0 480A256 256 0 1 0 256 0a256 256 0 1 0 0 512zm16-352H240v16 64H176 160v32h16 64v64 16h32V336 272h64 16V240H336 272V176 160z" data-v-3e8d3854 data-v-3e8d3854></path></svg><svg aria-hidden="true" focusable="false" data-prefix="fass" data-icon="circle-plus" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" class="svg-inline--fa fa-circle-plus" data-v-3e8d3854 data-v-3e8d3854><path fill="currentColor" d="M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM232 368V344 280H168 144V232h24 64V168 144h48v24 64h64 24v48H344 280v64 24H232z" data-v-3e8d3854 data-v-3e8d3854></path></svg></div></div></button><div class="content small" data-v-3e8d3854><address data-v-3e8d3854> 25 King Street<br data-v-3e8d3854 data-v-1ddb16a8> Bowen Hills<br data-v-3e8d3854 data-v-1ddb16a8> Brisbane QLD 4006 Australia </address><div class="phone-email" data-v-3e8d3854><p class="phone" data-v-3e8d3854> Phone <a href="tel://+61731556528" data-v-3e8d3854>07 3155 6528</a></p><p class="email" data-v-3e8d3854><a href="mailto:brisbane@iconagency.com.au" data-v-3e8d3854>brisbane@iconagency.com.au</a></p></div></div></div></div><div class="d-flex contact-card" data-v-3e8d3854 data-v-1ddb16a8><div class="logo" data-v-3e8d3854><svg width="278" height="278" viewBox="0 0 278 278" fill="none" 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Those are all outcomes of great design, not just functionality, efficiency or volume.\u003C\u002Fspan\u003E\u003C\u002Fh4\u003E\u003Cp dir=\"ltr\"\u003E\u003Cspan\u003EDesign, in all its forms – whether it’s graphic, user experience, interface, service, or product design – relies heavily on human intuition, context, and the ability to think abstractly. AI may be able to generate functional designs or copy, but it often lacks the subtlety and deeper understanding that human designers bring to their work.\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp dir=\"ltr\"\u003E\u003Cspan\u003EAI-generated layouts or colour schemes might “work” in a technical sense, but truly memorable and resonant design often involves storytelling, cultural insight, and an ability to break the rules – things that require a designer’s eye and shock of the new. \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp dir=\"ltr\"\u003E\u003Cspan\u003EDesign is also about problem-solving. A well-designed interface is more than just visually appealing; it’s intuitive, efficient, and makes users feel understood. While AI can assist in creating user flows, the final decision of what feels “right” or human-centred will still largely depend on designers who can empathise with the end user.\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp dir=\"ltr\"\u003E\u003Cspan\u003EAs AI continues commoditising research, strategy, and copywriting – allowing everyone to “act” as an expert – companies and individuals will increasingly need strong design skills to stand out and create meaningful connections with users.\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp dir=\"ltr\"\u003E\u003Cspan\u003EAs Dieter Rams said, “Good design is as little design as possible.” In a world increasingly flooded with AI content*, showing constraint will be important. \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cspan\u003E* As of September 2024, approximately 14% of content appearing in Google search results was AI-generated. 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