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PR and communication. Our platform lets you do everything from publishing and distribution to contact management, analysis, and media monitoring – all in one place.</p> <p>Thanks to our strong SEO and extensive journalist database, you will get your message across, resulting in a broader reach and a stronger impact from your communication efforts.</p> </div></div><div class="sc-768afd09-5 dqQLZK"><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/01/why-mnd_header.png" alt="" sizes="(max-width: 846px) 100vw, 846px" class="sc-768afd09-6 kpdFmH"/></div><footer class="sc-768afd09-3 dkQpOm"><a href="https://www.mynewsdesk.com/en/book-a-demo/" class="sc-30f55bff-0 ksnWIn">Book a demo</a><a href="https://www.mynewsdesk.com/en/contact-us/" class="sc-30f55bff-0 ksnWIn">Contact us</a></footer></section><section class="sc-5914104b-0 jKLswa"><div class="sc-5914104b-1 bzmaFU">This is Mynewsdesk</div><div class="sc-5914104b-2 fMoHoX"><div class="sc-5914104b-3 cXZxRj"><img src="data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" alt="" class="sc-5914104b-4 cIitgh"/><button class="sc-fbcf36ed-0 ccKchl sc-5914104b-5 jirVUG">Play video</button></div></div></section><section class="sc-ae7303a3-0 jbZYYL"><div class="sc-ae7303a3-2 dsUcAI"><article class="sc-ae7303a3-3 kHVUgP"><div class="sc-ae7303a3-5 bXwlYv"><div aria-hidden="true" class="sc-ae7303a3-9 fiGucW"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 150 1000 750" stroke-width="1.5" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" fill="currentColor" d="M965.2 213V596.5H965.2V631.3 735.7L836.5 607 826.1 596.5H811.3 581.7V213H965.2M1000 178.3H547V631.3H811.3L1000 820V631.3H1000V178.3L1000 178.3ZM418.3 213.9V597.4H418.3V632.2 736.5L289.6 607.8 279.1 597.4H264.3 34.8V213.9H418.3M453 179.1H0V632.2H264.3L453 820.9V632.2H453V179.1L453 179.1Z"></path></svg></div><img src="https://www.mynewsdesk.com/wp-content/uploads/2021/12/Copy-of-vaccine-forward-elisabeth-thand-ringqvist.webp" alt="" class="sc-ae7303a3-7 hpzrdo"/></div><div class="sc-ae7303a3-12 fvbSIB"><div class="sc-ae7303a3-11 gDbgpy"><div class="sc-ae7303a3-10 hJAUtO"><p>– We have definitely had a better impact than we expected. We are saving both time and resources. As a non-profit organisation, it means a lot to be able to save all the resources we can and instead help those who need it.</p> </div></div><span>Elisabeth Thand Ringqvist, Vaccine Forward</span></div></article><article class="sc-ae7303a3-3 kHVUgP"><div class="sc-ae7303a3-5 bXwlYv"><div aria-hidden="true" class="sc-ae7303a3-9 fiGucW"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 150 1000 750" stroke-width="1.5" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" fill="currentColor" d="M965.2 213V596.5H965.2V631.3 735.7L836.5 607 826.1 596.5H811.3 581.7V213H965.2M1000 178.3H547V631.3H811.3L1000 820V631.3H1000V178.3L1000 178.3ZM418.3 213.9V597.4H418.3V632.2 736.5L289.6 607.8 279.1 597.4H264.3 34.8V213.9H418.3M453 179.1H0V632.2H264.3L453 820.9V632.2H453V179.1L453 179.1Z"></path></svg></div><img src="https://www.mynewsdesk.com/wp-content/uploads/2021/12/180703_Casini_Jaqueline_026-1200x1200-1-960x960.jpg" alt="" class="sc-ae7303a3-7 hpzrdo"/></div><div class="sc-ae7303a3-12 fvbSIB"><div class="sc-ae7303a3-11 gDbgpy"><div class="sc-ae7303a3-10 hJAUtO"><p>– Today we can analyze our work much more critically thanks to Mynewsdesk: How many visitors do we have in our newsroom, who reads which content, etc.,</p> </div></div><span>Jacqueline Casini, Lufthansa Cargo</span></div></article><article class="sc-ae7303a3-3 kHVUgP"><div class="sc-ae7303a3-5 bXwlYv"><div aria-hidden="true" class="sc-ae7303a3-9 fiGucW"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 150 1000 750" stroke-width="1.5" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" fill="currentColor" d="M965.2 213V596.5H965.2V631.3 735.7L836.5 607 826.1 596.5H811.3 581.7V213H965.2M1000 178.3H547V631.3H811.3L1000 820V631.3H1000V178.3L1000 178.3ZM418.3 213.9V597.4H418.3V632.2 736.5L289.6 607.8 279.1 597.4H264.3 34.8V213.9H418.3M453 179.1H0V632.2H264.3L453 820.9V632.2H453V179.1L453 179.1Z"></path></svg></div><img src="https://www.mynewsdesk.com/wp-content/uploads/2021/12/Copy-of-bergans-anders-sten-nessem.jpeg" alt="" class="sc-ae7303a3-7 hpzrdo"/></div><div class="sc-ae7303a3-12 fvbSIB"><div class="sc-ae7303a3-11 gDbgpy"><div class="sc-ae7303a3-10 hJAUtO"><p>-The platform is user friendly and intuitive, even before we had taken any of the courses we were offered – but what weighed the most was how easy it is to mirror social media postings.</p> </div></div><span>Anders Sten Nessem, Bergans</span></div></article></div></section><section data-bgcolor="deep-purple" class="sc-dd619ce3-0 ioBqOm"><div class="sc-dd619ce3-1 epgROZ"><div class="sc-dd619ce3-3 coHoJS"><article class="sc-dd619ce3-4 bKoGwt"><div class="sc-dd619ce3-9 ZPACS"><div><h3 class="sc-dd619ce3-6 hGbORu">Unmatched reach </h3><div class="sc-dd619ce3-7 eHFHLx"><p>Our strong SEO ranking and extensive journalist database will boost your reach and impact.</p> </div><a href="https://www.mynewsdesk.com/en/seo/" class="sc-30f55bff-0 IjGdB sc-dd619ce3-10 dVyyMr" target="">Read more about SEO & Mynewsdesk!</a></div></div><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/01/ill_product_reach.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2022/01/ill_product_reach.png 534w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/ill_product_reach-480x253.png 480w" sizes="(max-width: 534px) 100vw, 534px" loading="lazy" class="sc-dd619ce3-8 gfZmtK"/></article><article class="sc-dd619ce3-4 bKoGwt"><div class="sc-dd619ce3-9 ZPACS"><div><h3 class="sc-dd619ce3-6 hGbORu">User-friendly interface </h3><div class="sc-dd619ce3-7 eHFHLx"><p>With all your PR efforts managed from a single interface, your work becomes easier and more efficient.</p> </div><div></div></div></div><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/01/ill_product_professional.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2022/01/ill_product_professional.png 536w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/ill_product_professional-480x253.png 480w" sizes="(max-width: 536px) 100vw, 536px" loading="lazy" class="sc-dd619ce3-8 gfZmtK"/></article><article class="sc-dd619ce3-4 bKoGwt"><div class="sc-dd619ce3-9 ZPACS"><div><h3 class="sc-dd619ce3-6 hGbORu">Built-in AI tech</h3><div class="sc-dd619ce3-7 eHFHLx"><p>AI tech functionalities provide valuable insights that help you get your message across.</p> </div><a href="https://www.mynewsdesk.com/en/book-a-demo/" class="sc-30f55bff-0 IjGdB sc-dd619ce3-10 dVyyMr" target="">Book a demo!</a></div></div><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/01/ill_product_ai-1.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2022/01/ill_product_ai-1.png 536w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/ill_product_ai-1-480x253.png 480w" sizes="(max-width: 536px) 100vw, 536px" loading="lazy" class="sc-dd619ce3-8 gfZmtK"/></article><article class="sc-dd619ce3-4 bKoGwt"><div class="sc-dd619ce3-9 ZPACS"><div><h3 class="sc-dd619ce3-6 hGbORu">The best support on the market</h3><div class="sc-dd619ce3-7 eHFHLx"><p>A dedicated Customer Success Manager, local support – and an internal content agency to engage if you want to.</p> </div><div></div></div></div><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/01/ill_product_support-1.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2022/01/ill_product_support-1.png 536w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/ill_product_support-1-480x253.png 480w" sizes="(max-width: 536px) 100vw, 536px" loading="lazy" class="sc-dd619ce3-8 gfZmtK"/></article></div><div class="sc-dd619ce3-14 kHnWsm"></div></div></section><section data-bgcolor="transparent" class="sc-dd619ce3-0 dNThMA"><div class="sc-dd619ce3-1 epgROZ"><h2 class="sc-dd619ce3-2 IZnWr">Why a PR platform?</h2><div class="sc-dd619ce3-3 coHoJS"><article class="sc-dd619ce3-4 bKoGwt"><div class="sc-dd619ce3-9 ZPACS"><div><h3 class="sc-dd619ce3-6 hGbORu">The power to get your message across</h3><div class="sc-dd619ce3-7 eHFHLx"><p>With Mynewsdesk, you’ll access a global network of more than a million journalists, letting you easily reach journalists whose areas of interest match the content you’re creating. By publishing on our platform, you’ll also benefit from the SEO advantages of Mynewsdesk’s strong domain, which enables your content to rank higher in the search results. This gives you maximum reach, ensures your communication is relevant and increases your chances of media coverage.</p> </div><a href="https://www.mynewsdesk.com/en/seo/" class="sc-30f55bff-0 iCFTfQ sc-dd619ce3-10 dVyyMr" target="">Read more about SEO</a></div></div><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_SEO.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_SEO-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_SEO-1920x1080.png 1920w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_SEO-480x270.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_SEO-1440x810.png 1440w" sizes="(max-width: 960px) 100vw, 960px" loading="lazy" class="sc-dd619ce3-8 gfZmtK"/></article><article class="sc-dd619ce3-4 bKoGwt"><div class="sc-dd619ce3-9 ZPACS"><div><h3 class="sc-dd619ce3-6 hGbORu">Simplicity that streamlines your work </h3><div class="sc-dd619ce3-7 eHFHLx"><p>Mynewsdesk lets you gather all your PR initiatives on a single platform. Easily work with everything from publishing and distribution to contact management and media monitoring – all from one interface. This makes your job more efficient and enjoyable while saving time and money. You can also follow up and analyse the results of your efforts more easily.</p> </div><a href="https://www.mynewsdesk.com/en/products/" class="sc-30f55bff-0 ksnWIn sc-dd619ce3-10 dVyyMr" target="">Read more</a></div></div><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/01/why-mnd_simple-tool.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2022/01/why-mnd_simple-tool-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/why-mnd_simple-tool-1920x1080.png 1920w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/why-mnd_simple-tool-480x270.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/why-mnd_simple-tool-1440x810.png 1440w" sizes="(max-width: 960px) 100vw, 960px" loading="lazy" class="sc-dd619ce3-8 gfZmtK"/></article><article class="sc-dd619ce3-4 bKoGwt"><div class="sc-dd619ce3-9 ZPACS"><div><h3 class="sc-dd619ce3-6 hGbORu">A PR platform using market-leading intelligence </h3><div class="sc-dd619ce3-7 eHFHLx"><p>As market leaders, we constantly break new ground and can offer a platform at the technological forefront, built with integrated data science and AI. The platform intelligence will help you create relevant communication, connect with the right journalists, and get the impact you want from your communication efforts. By automating and streamlining your processes, your work will also become more time-efficient.</p> </div><a href="https://www.mynewsdesk.com/en/products/" class="sc-30f55bff-0 iCFTfQ sc-dd619ce3-10 dVyyMr" target="">Read more</a></div></div><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/01/why-mnd_ai-and-intelligence.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2022/01/why-mnd_ai-and-intelligence-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/why-mnd_ai-and-intelligence-1920x1080.png 1920w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/why-mnd_ai-and-intelligence-480x270.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/why-mnd_ai-and-intelligence-1440x810.png 1440w" sizes="(max-width: 960px) 100vw, 960px" loading="lazy" class="sc-dd619ce3-8 gfZmtK"/></article><article class="sc-dd619ce3-4 bKoGwt"><div class="sc-dd619ce3-9 ZPACS"><div><h3 class="sc-dd619ce3-6 hGbORu">The help and support you need to succeed </h3><div class="sc-dd619ce3-7 eHFHLx"><p>As a Mynewsdesk customer, you’ll get much more than a tech platform. With a dedicated Customer Success Manager and a support team in your local language, you’ll have access to expertise and advice whenever you need it. You’ll also have the option to engage Mynewsdesk’s own content agency to help you with everything from overall strategy to continuous content production.</p> </div><a href="https://www.mynewsdesk.com/en/customer-support/" class="sc-30f55bff-0 iCFTfQ sc-dd619ce3-10 dVyyMr" target="">Read more about our customer support</a></div></div><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_support.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_support-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_support-480x270.png 480w" sizes="(max-width: 960px) 100vw, 960px" loading="lazy" class="sc-dd619ce3-8 gfZmtK"/></article></div><div class="sc-dd619ce3-14 kHnWsm"></div></div></section><section class="sc-b2a6da1c-0 dfWdQE"><dl class="sc-b2a6da1c-2 fPxcTn"><div class="sc-b2a6da1c-3 bUBHNo"><dt class="sc-b2a6da1c-4 bfQhOe">1 million</dt><dd class="sc-b2a6da1c-5 fsIRho"><p>journalists in our global contact database</p> </dd></div><div class="sc-b2a6da1c-3 bUBHNo"><dt class="sc-b2a6da1c-4 bfQhOe">72%</dt><dd class="sc-b2a6da1c-5 fsIRho"><p>of Mynewsdesk’s clients have their press releases re-published</p> </dd></div><div class="sc-b2a6da1c-3 bUBHNo"><dt class="sc-b2a6da1c-4 bfQhOe">89/100 </dt><dd class="sc-b2a6da1c-5 fsIRho"><p>domain Rating</p> </dd></div><div class="sc-b2a6da1c-3 bUBHNo"><dt class="sc-b2a6da1c-4 bfQhOe">1 600 000</dt><dd class="sc-b2a6da1c-5 fsIRho"><p>unique visitors a month on the Mynwesdesk platform</p> </dd></div></dl></section><section class="sc-a641f5-0 jyCrjl"><h2>Mynewsdesk offers solutions for:</h2><div class="sc-a641f5-1 gzjmyW"><article class="sc-a641f5-2 fgSaEk"><div class="sc-a6c97e20-0 dhnNTP"><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/01/home-reach.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2022/01/home-reach-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/home-reach-1920x1080.png 1920w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/home-reach-480x270.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/home-reach-1440x810.png 1440w" sizes="(max-width: 960px) 100vw, 960px" loading="lazy" title="PR & Kommunikation" class="sc-a6c97e20-1 jWwAjo"/></div><h3 class="sc-a641f5-4 cRxxDm"><a href="https://www.mynewsdesk.com/en/products/press-release/">Press release distribution</a></h3><a href="https://www.mynewsdesk.com/en/products/press-release/" class="sc-a641f5-6 rQasP">Read more</a></article><article class="sc-a641f5-2 fgSaEk"><div class="sc-a6c97e20-0 dhnNTP"><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_home_media-monitoring.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_home_media-monitoring-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_home_media-monitoring-1920x1080.png 1920w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_home_media-monitoring-480x270.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_home_media-monitoring-1440x810.png 1440w" sizes="(max-width: 960px) 100vw, 960px" loading="lazy" title="media monitoring" class="sc-a6c97e20-1 jWwAjo"/></div><h3 class="sc-a641f5-4 cRxxDm"><a href="https://www.mynewsdesk.com/en/products/media-monitoring/">Media monitoring</a></h3><a href="https://www.mynewsdesk.com/en/products/media-monitoring/" class="sc-a641f5-6 rQasP">Read more</a></article><article class="sc-a641f5-2 fgSaEk"><div class="sc-a6c97e20-0 dhnNTP"><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_home_contacts.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_home_contacts-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_home_contacts-1920x1080.png 1920w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_home_contacts-480x270.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_home_contacts-1440x810.png 1440w" sizes="(max-width: 960px) 100vw, 960px" loading="lazy" title="Produkter & tjänster" class="sc-a6c97e20-1 jWwAjo"/></div><h3 class="sc-a641f5-4 cRxxDm"><a href="https://www.mynewsdesk.com/en/products/contacts/">Media contacts</a></h3><a href="https://www.mynewsdesk.com/en/products/contacts/" class="sc-a641f5-6 rQasP">Read more</a></article><article class="sc-a641f5-2 fgSaEk"><div class="sc-a6c97e20-0 dhnNTP"><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_home_analyze.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_home_analyze-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2022/01/product_home_analyze-480x270.png 480w" sizes="(max-width: 960px) 100vw, 960px" loading="lazy" title="Produkter & tjänster" class="sc-a6c97e20-1 jWwAjo"/></div><h3 class="sc-a641f5-4 cRxxDm"><a href="https://www.mynewsdesk.com/en/products/analyze/">Analysis and insights</a></h3><a href="https://www.mynewsdesk.com/en/products/analyze/" class="sc-a641f5-6 rQasP">Read more</a></article></div><footer class="sc-a641f5-7 bJyBkW"><a href="https://www.mynewsdesk.com/en/products/" class="sc-30f55bff-0 dPPeEF">Read more</a></footer></section><section class="sc-a641f5-0 clBQte"><h2>Tips and inspiration from our blog</h2><div class="sc-a641f5-1 gzjmyW"><article class="sc-a641f5-2 fgSaEk"><div class="sc-a6c97e20-0 dhnNTP"><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/05/LP-ENG-5.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2022/05/LP-ENG-5-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2022/05/LP-ENG-5-480x270.png 480w" sizes="(max-width: 960px) 100vw, 960px" loading="lazy" title="Brand awareness" class="sc-a6c97e20-1 jWwAjo"/></div><div class="sc-a641f5-3 gazFvR"><a href="https://www.mynewsdesk.com/en/blog/category/marketing/" class="sc-1046d357-0 gXzqHz">Marketing</a></div><h3><a href="https://www.mynewsdesk.com/en/blog/increase-brand-awareness/">How to increase brand awareness</a></h3><time dateTime="2021-10-14T14:27:04" class="sc-a641f5-5 GyfCE">2021-10-14</time><a href="https://www.mynewsdesk.com/en/blog/increase-brand-awareness/" class="sc-a641f5-6 rQasP">Read more</a></article><article class="sc-a641f5-2 fgSaEk"><div class="sc-a6c97e20-0 dhnNTP"><img src="https://www.mynewsdesk.com/wp-content/uploads/2018/11/Ultimate-PR-plan-11.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2018/11/Ultimate-PR-plan-11-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2018/11/Ultimate-PR-plan-11-480x270.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2018/11/Ultimate-PR-plan-11-1440x810.png 1440w" sizes="(max-width: 960px) 100vw, 960px" loading="lazy" title="Ultimate PR Plan" class="sc-a6c97e20-1 jWwAjo"/></div><div class="sc-a641f5-3 gazFvR"><a href="https://www.mynewsdesk.com/en/blog/category/pr-global/" class="sc-1046d357-0 gXzqHz">PR</a></div><h3><a href="https://www.mynewsdesk.com/en/blog/pr-plan/">How to write a PR plan in 8 steps | Free template</a></h3><time dateTime="2018-11-28T15:50:54" class="sc-a641f5-5 GyfCE">2018-11-28</time><a href="https://www.mynewsdesk.com/en/blog/pr-plan/" class="sc-a641f5-6 rQasP">Read more</a></article><article class="sc-a641f5-2 fgSaEk"><div class="sc-a6c97e20-0 dhnNTP"><img src="https://www.mynewsdesk.com/wp-content/uploads/2020/10/Media-Relations-8.png" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2020/10/Media-Relations-8-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2020/10/Media-Relations-8-480x270.png 480w" sizes="(max-width: 960px) 100vw, 960px" loading="lazy" title="Media relations PR" class="sc-a6c97e20-1 jWwAjo"/></div><div class="sc-a641f5-3 gazFvR"><a href="https://www.mynewsdesk.com/en/blog/category/communication/" class="sc-1046d357-0 gXzqHz">Communication</a><a href="https://www.mynewsdesk.com/en/blog/category/pr-global/" class="sc-1046d357-0 gXzqHz">PR</a></div><h3><a href="https://www.mynewsdesk.com/en/blog/media-relations-in-pr-how-does-it-work/">Media relations in PR: How does it work?</a></h3><time dateTime="2020-10-02T15:55:39" class="sc-a641f5-5 GyfCE">2020-10-02</time><a href="https://www.mynewsdesk.com/en/blog/media-relations-in-pr-how-does-it-work/" class="sc-a641f5-6 rQasP">Read more</a></article><article class="sc-a641f5-2 fgSaEk"><div class="sc-a6c97e20-0 dhnNTP"><img src="https://www.mynewsdesk.com/wp-content/uploads/2019/04/The-importance-of-public-relations-explained-in-seven-compelling-points-1-1.jpeg" alt="" role="presentation" srcSet="https://www.mynewsdesk.com/wp-content/uploads/2019/04/The-importance-of-public-relations-explained-in-seven-compelling-points-1-1-960x540.jpeg 960w, https://www.mynewsdesk.com/wp-content/uploads/2019/04/The-importance-of-public-relations-explained-in-seven-compelling-points-1-1-480x270.jpeg 480w, https://www.mynewsdesk.com/wp-content/uploads/2019/04/The-importance-of-public-relations-explained-in-seven-compelling-points-1-1-1440x810.jpeg 1440w" sizes="(max-width: 960px) 100vw, 960px" loading="lazy" title="The Importance of public relations" class="sc-a6c97e20-1 jWwAjo"/></div><div class="sc-a641f5-3 gazFvR"><a href="https://www.mynewsdesk.com/en/blog/category/pr-global/" class="sc-1046d357-0 gXzqHz">PR</a></div><h3><a href="https://www.mynewsdesk.com/en/blog/importance-of-public-relations/">The importance of public relations</a></h3><time dateTime="2019-04-05T14:09:18" class="sc-a641f5-5 GyfCE">2019-04-05</time><a href="https://www.mynewsdesk.com/en/blog/importance-of-public-relations/" class="sc-a641f5-6 rQasP">Read more</a></article></div></section><section class="sc-f41897b8-0 fDNdEC"><h2 class="sc-f41897b8-1 jNQNId">Get started right away</h2><div class="sc-f41897b8-2 epehqU"><p>Set up your newsroom in 10 minutes and access 1 million contacts.</p> </div><div class="sc-f41897b8-4 bKTzCj"><a href="https://www.mynewsdesk.com/en/book-a-demo/" class="sc-30f55bff-0 dppBPP sc-f41897b8-3 knrPTq" target="">Book a demo</a><a href="https://www.mynewsdesk.com/en/free-trial/" class="sc-30f55bff-0 iuvVX sc-f41897b8-3 knrPTq" target="">Free trial</a></div></section><div aria-hidden="true" class="sc-7ae03b15-0 dEkMVR"></div></main></div><footer class="sc-93e63180-0 hbgjeu"><div class="sc-93e63180-1 cxyoTb"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 238 41" width="237"><path 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Stay updated with the latest trends and network with industry leaders.\",\"public-sd-post-desc\":\"Read the latest articles and insights on PR and communication from the Mynewsdesk blog. Get tips and inspiration for your communication strategy.\",\"public-sd-post-search-desc\":\"Search results for %{search} within the Mynewsdesk blog. Explore articles and posts about PR and communication.\",\"public-sd-resource-desc\":\"Explore our library of guides, whitepapers and reports on PR and communication to improve your strategy and knowledge.\",\"public-sd-resource-search-desc\":\"Search results for %{search} within Mynewsdesk's library of guides, whitepapers and reports on PR and communication.\",\"publish_character-counter_remaining-characters\":\"(%{count} characters left)\",\"publish_character-counter_too-many-characters\":\"(%{count} characters over)\",\"publish_pr-edit_related-material_filter-blog-posts\":\"Blog posts\",\"publish_pr-edit_related-material_filter-documents\":\"Documents\",\"publish_pr-edit_related-material_filter-events\":\"Events\",\"publish_pr-edit_related-material_filter-images\":\"Images\",\"publish_pr-edit_related-material_filter-news\":\"News\",\"publish_pr-edit_related-material_filter-pressreleases\":\"Press releases\",\"publish_pr-edit_related-material_filter-videos\":\"Videos\",\"report_perception_benchmark_section_title\":\"Perception Benchmarking\",\"report_perception_benchmark_sentiment_overview_title\":\"Sentiment comparison\",\"report_perception_section_title\":\"Perception\",\"report_perception_sentiment_over_time_title\":\"Sentiment over time\",\"report_perception_sentiment_overview_title\":\"Sentiment overview\",\"report_summary_key_metrics_title\":\"Key metrics\",\"report_summary_section_title\":\"Summary\",\"report_visibility_benchmark_section_title\":\"Visibility Benchmarking\",\"report_visibility_benchmark_share_of_voice_over_time_title\":\"Share of voice over time\",\"report_visibility_benchmark_share_of_voice_title\":\"Share of voice\",\"report_visibility_highlights_title\":\"Highlights\",\"report_visibility_mentions_over_time_title\":\"Mentions over time\",\"report_visibility_overview_title\":\"Overview\",\"report_visibility_reach_over_time_title\":\"Impressions over time\",\"report_visibility_section_title\":\"Visibility\",\"reports_ad-value\":\"Ad value (%{currency})\",\"reports_ad-value-description\":\"The potential value of your earned media from the articles added.\",\"reports_ad-value-na\":\"Ad value\",\"reports_article_reach\":\"Est. 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It can include likes, comments, shares, reactions and replies, depending on the social media platform.\",\"reports_grid-view-more\":{\"one\":\"View all (%{count})\",\"other\":\"View all (%{count})\"},\"reports_help_about_text\":\"$1a\",\"reports_highlights\":\"Highlights\",\"reports_info_about\":\"About\",\"reports_insights_benchmark_differences\":\"Differences\",\"reports_insights_perception\":\"Perception summary\",\"reports_insights_perception_benchmark_negative\":\"Negative\",\"reports_insights_perception_benchmark_neutral\":\"Neutral\",\"reports_insights_perception_benchmark_positive\":\"Positive\",\"reports_insights_perception_negative\":\"Negative\",\"reports_insights_perception_neutral\":\"Neutral\",\"reports_insights_perception_positive\":\"Positive\",\"reports_insights_similarities\":\"Similarities\",\"reports_insights_topics_and_themes\":\"Topics \u0026 themes\",\"reports_insights_types_of_media\":\"Types of media\",\"reports_insights_visibility\":\"Visibility summary\",\"reports_key_metrics_mentions\":\"Media mentions\",\"reports_key_metrics_reach\":\"Impressions\",\"reports_last_half_year_period\":\"H%{period} %{year}\",\"reports_last_quarter_period\":\"Q%{period} %{year}\",\"reports_locked_benchmarking_body\":\"Start a free trial to access benchmarking.\",\"reports_locked_benchmarking_heading\":\"Benchmark against competitors\",\"reports_manage_reach_highlights\":\"Add/Remove Highlights\",\"reports_menu_toggle\":\"Toggle menu\",\"reports_metrics\":\"Metrics\",\"reports_metrics-ad-value-edit-cpc-tooltip\":\"The formula we use to calculate the ad value is Reach x CPC (Cost per Contact). 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Opoint has successfully produced a logical, uniform, and comprehensible metric that gives you the average potential readership of any news article.\",\"reports_sentiment\":\"Sentiment\",\"reports_sentiment-description\":\"The tone of the media coverage from the articles added.\",\"reports_sentiment-explanation\":\"Mynewsdesk uses a pre-trained multilingual language model for sentiment classification. The model classifies a text as being positive, neutral, or negative. Before accepting the label as either positive or negative, the class probability has to be above a threshold set by us.\",\"reports_sentiment-negative\":{\"one\":\"Negative\",\"other\":\"Negative\"},\"reports_sentiment-neutral\":{\"one\":\"Neutral\",\"other\":\"Neutral\"},\"reports_sentiment-positive\":{\"one\":\"Positive\",\"other\":\"Positive\"},\"reports_sentiment_articles_in_time_frame\":\"Selection of articles from %{timeLabel}\",\"reports_share-modal-copy-link\":\"Copy link\",\"reports_share_benchmark_section_description\":\"Analyze and compare the public perception and sentiment of your brand against your competitors\",\"reports_share_of_voice\":\"Share of voice\",\"reports_share_of_voice_short\":\"SoV\",\"reports_show_help\":\"Show help info\",\"reports_slideshow_counter\":\"Slide %{slide} of %{total}\",\"reports_social-media-reach\":\"Est. Social Media Reach\",\"reports_social-media-reach-description\":\"Estimation of the number of users who viewed the added posts.\",\"reports_social-media-reach-explanation\":\"Social media reach is calculated by aggregating the follower counts from all added posts, presenting the sum as the total reach number.\",\"reports_social_media\":\"Social media\",\"reports_total_media_mentions\":\"Total media mentions\",\"reports_total_mentions\":\"Total Mentions\",\"reports_total_mentions_description\":\"The total number of mentions.\",\"reports_total_reach\":\"Total Reach\",\"reports_total_reach_description\":\"The average potential readership.\",\"reports_total_reach_impressions\":\"Total impressions\",\"reports_traditional_media\":\"Traditional media\",\"reports_trend\":\"Trend\",\"reports_try_bp_banner_heading2\":\"Start a free 10-day trial\",\"reports_try_bp_generating2\":\"Once you've received the report, make sure to – free of charge, of course – add your competitors to get a complete competitive analysis as well.\",\"reports_try_bp_header_try_for_free\":\"Try for free\",\"reports_try_bp_landing_description\":\"Find out how your brand is performing with detailed, tailored insights and metrics.\",\"reports_try_bp_landing_form_brand\":\"Type the name of your brand\",\"reports_try_bp_landing_form_submit\":\"Create report\",\"reports_try_bp_landing_heading\":\"Get Your \u003cstrong\u003eFree\u003c/strong\u003e, Personalized \u003cnobreak\u003eBrand report\u003c/nobreak\u003e\",\"reports_try_bp_landing_heading_clean\":\"Get Your Free, Personalized Brand report\",\"reports_try_bp_loader_description\":\"Hold on for a few seconds. Our AI is finalizing your unique report.\",\"reports_try_bp_loader_heading\":\"Creating report for %{brand}...\",\"reports_try_bp_narrow_result_cta\":\"Let’s get in touch\",\"reports_try_bp_narrow_result_description\":\"Don’t worry – we’ve helped thousands of brands boost their visibility through effective PR and earned media, and we’re here to help you too.\",\"reports_try_bp_narrow_result_heading\":\"Oh no… it looks like \u003cstrong\u003e%{brand}\u003c/strong\u003e doesn’t have enough mentions out there!\",\"reports_try_bp_no_result_heading\":\"Sorry...\",\"reports_try_bp_no_result_too_broad\":\"We’re sorry, but the search for \\\"%{brand}\\\" resulted in an unclear report. Please try a more specific brand name.\",\"reports_try_bp_result_description\":\"Packed with insights and metrics on your brand’s performance. Please tell us where to send it?\",\"reports_try_bp_result_form_brand\":\"Type your email\",\"reports_try_bp_result_form_caption\":\"Give it another try\",\"reports_try_bp_result_form_consent\":\"Yes, send me the report and keep me updated with valuable insights!\",\"reports_try_bp_result_form_disclaimer\":\"By submitting this form you consent to the storing and processing of your personal data by Mynewsdesk as described in our \u003clink\u003eprivacy policy\u003c/link\u003e. You can withdraw your consent at any time.\",\"reports_try_bp_result_form_submit\":\"Send me the Full Report\",\"reports_try_bp_result_heading\":\"Your Brand Report is \u003cstrong\u003eReady!\u003c/strong\u003e\",\"reports_try_bp_result_preview_articles_heading\":\"Some interesting mentions\",\"reports_try_bp_result_preview_numbers_ad_value\":\"Your estimated ad value\",\"reports_try_bp_result_preview_numbers_ai_insights\":\"AI insights\",\"reports_try_bp_result_preview_numbers_ai_insights_description\":\"Get in-depth insights on your brand's performance.\",\"reports_try_bp_result_preview_numbers_mentions\":\"Media mentions of %{brand}\",\"reports_try_bp_result_preview_numbers_reach\":\"Your estimated reach\",\"reports_try_bp_result_preview_numbers_sentiment\":\"Sentiment analysis\",\"reports_try_bp_result_preview_numbers_sentiment_description\":\"View your positive and negative reach in the full report.\",\"reports_try_bp_thank_you\":\"Your Report is On Its Way to You!\",\"reports_try_bp_try_again\":\"Try again\",\"reports_upsell-block-share-header\":\"Share\",\"reports_visibility_benchmark_section_description\":\"Share of Voice compares your visibility and market position with your competitors\",\"reports_visibility_section_description\":\"The visibility and frequency of your brand's mentions across various media platforms.\",\"share-blog-post\":\"Share the blog post\",\"tooltip-imported_from_mynewsdesk\":\"Imported from Mynewsdesk\",\"traffic-sources_description\":\"Listing all traffic sources to your publications. 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An SEO-boosted newsroom increases your content’s visibility.\",\"comprehensiveMonitoring\":\"Comprehensive Monitoring: Keep tabs on discussions about your brand, competitors, and market trends.\",\"insightfulAnalytics\":\"Insightful Analytics: Easily create reports and access data to optimize your strategies.\",\"setsUsApart\":\"What sets us apart?\",\"learnAboutYourBrand\":\" Mynewsdesk learns about your brand to offer personalized advice— from content strategies to journalist recommendations tailored to your voice.\"},\"productTour\":{\"demo\":{\"header\":\"Talk with our experts — Book Your Free Demo Now!\",\"subHeader\":\"See how you can maximize your PR \u0026 communications results\",\"body\":\"Book your free demo with one of our experts today. 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