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</div> <div class="breadcrumb_wrap"> <div class="inner"> <span class="siteName">Interactive Performance</span> <ul class="breadcrumb"><li class="active sub"> <a href="/" title="interactiveperformance.de" class="active sub">Home</a> </li> <li class="active sub"> <a href="/wissen/" title="Wissen" class="active sub">Wissen</a> </li> <li class="active current"> <a href="/wissen/blog/" title="Blog" class="active current">Blog</a> </li></ul> </div> </div> <div class="allcont">  <section class="cont"> <div class="frame frame-default frame-type-list frame-layout-100"><a id="c318"></a><div class="inner"><div class="news"><div class="news-list-view" id="news-container-318"><div class="article articletype-0" itemscope="itemscope" itemtype="http://schema.org/Article"><div class="news-img-wrap"><a title="// Kanaltreue im Kontext der Nutzernavigation." href="/wissen/blog/erstaendnis-und-bedeutung-von-kanaltreue-im-e-commerce/"><picture><source media="(max-width: 470px)" srcset="/fileadmin/_processed_/9/1/csm_AdobeStock_609967638_26f434070b.jpeg" /><source media="(max-width: 768px)" srcset="/fileadmin/_processed_/9/1/csm_AdobeStock_609967638_65e9141a10.jpeg" /><img src="/fileadmin/_processed_/9/1/csm_AdobeStock_609967638_86285f32de.jpeg" width="350" height="300" alt="" /></picture></a></div><div class="article-inner"><span class="news-list-date"><time itemprop="datePublished" datetime="2023-11-24"> 24.11.2023 </time></span><div class="header"><h4><a title="// Kanaltreue im Kontext der Nutzernavigation." href="/wissen/blog/erstaendnis-und-bedeutung-von-kanaltreue-im-e-commerce/"><span itemprop="headline">// Kanaltreue im Kontext der Nutzernavigation.</span></a></h4></div><div class="teaser-text"><div itemprop="description"><h3 class="MsoBodyText">Eine vertiefte Analyse und Bewertung unter Einbeziehung von Kontaktstrecken und Berechnungsformeln</h3><h5> </h5><h5>Einleitung und Definition der Kanaltreue</h5><p class="MsoBodyText"> </p><p><p class="MsoBodyText"> </p> …</p></div></div><a class="more button" title="// Kanaltreue im Kontext der Nutzernavigation." href="/wissen/blog/erstaendnis-und-bedeutung-von-kanaltreue-im-e-commerce/"> Weiterlesen </a></div></div><div class="article articletype-0" itemscope="itemscope" itemtype="http://schema.org/Article"><div class="news-img-wrap"><a title="// Entschlüsselung der Kundenreise: Tiefere Einblicke in die Kanalrelevanz" href="/wissen/blog/customerjourney/"><picture><source media="(max-width: 470px)" srcset="/fileadmin/_processed_/2/9/csm_AdobeStock_545168049_b277c5aed5.jpeg" /><source media="(max-width: 768px)" srcset="/fileadmin/_processed_/2/9/csm_AdobeStock_545168049_c83d7513a1.jpeg" /><img src="/fileadmin/_processed_/2/9/csm_AdobeStock_545168049_63fdb34370.jpeg" width="350" height="300" alt="" /></picture></a></div><div class="article-inner"><span class="news-list-date"><time itemprop="datePublished" datetime="2023-11-10"> 10.11.2023 </time></span><div class="header"><h4><a title="// Entschlüsselung der Kundenreise: Tiefere Einblicke in die Kanalrelevanz" href="/wissen/blog/customerjourney/"><span itemprop="headline">// Entschlüsselung der Kundenreise: Tiefere Einblicke in die Kanalrelevanz</span></a></h4></div><div class="teaser-text"><div itemprop="description"></div></div><a class="more button" title="// Entschlüsselung der Kundenreise: Tiefere Einblicke in die Kanalrelevanz" href="/wissen/blog/customerjourney/"> Weiterlesen </a></div></div><div class="article articletype-0" itemscope="itemscope" itemtype="http://schema.org/Article"><div class="news-img-wrap"><a title="// Entdecke die Zukunft der 1st Party Data & Leadgenerierung: Eine Schritt-für-Schritt-Demonstration" href="/wissen/blog/demo/"><picture><source media="(max-width: 470px)" srcset="/fileadmin/_processed_/b/3/csm_AdobeStock_123292394_b639b748a5.jpeg" /><source media="(max-width: 768px)" srcset="/fileadmin/_processed_/b/3/csm_AdobeStock_123292394_139af35233.jpeg" /><img src="/fileadmin/_processed_/b/3/csm_AdobeStock_123292394_6ddb3f648c.jpeg" width="350" height="300" alt="" /></picture></a></div><div class="article-inner"><span class="news-list-date"><time itemprop="datePublished" datetime="2023-11-01"> 01.11.2023 </time></span><div class="header"><h4><a title="// Entdecke die Zukunft der 1st Party Data & Leadgenerierung: Eine Schritt-für-Schritt-Demonstration" href="/wissen/blog/demo/"><span itemprop="headline">// Entdecke die Zukunft der 1st Party Data & Leadgenerierung: Eine Schritt-für-Schritt-Demonstration</span></a></h4></div><div class="teaser-text"><div itemprop="description"><h1><a href="https://ipddemo.ipdgains.de/" target="_blank" class="link-external-blank">Demo</a></h1><h5> </h5><h5>Unsere exklusive <a href="https://ipddemo.ipdgains.de/" target="_blank" class="link-external-blank">Demo</a> ermöglicht es Ihnen, einen Einblick in unsere innovative Form der 1st Party Data & Leadgenerierung zu erhalten, die im…</h5></div></div><a class="more button" title="// Entdecke die Zukunft der 1st Party Data & Leadgenerierung: Eine Schritt-für-Schritt-Demonstration" href="/wissen/blog/demo/"> Weiterlesen </a></div></div><div class="article articletype-0" itemscope="itemscope" itemtype="http://schema.org/Article"><div class="news-img-wrap"><a title="// Die Bedeutung von First-Party-Daten im Online-Marketing" href="/wissen/blog/first-party-daten/"><picture><source media="(max-width: 470px)" imageset="/fileadmin/user_upload/party-hintergrund-mit-goldenen-lichtern_1048-44.png" /><source media="(max-width: 768px)" srcset="/fileadmin/user_upload/party-hintergrund-mit-goldenen-lichtern_1048-44.png" /><img src="/fileadmin/user_upload/party-hintergrund-mit-goldenen-lichtern_1048-44.png" width="0" height="0" alt="" /></picture></a></div><div class="article-inner"><span class="news-list-date"><time itemprop="datePublished" datetime="2023-10-27"> 27.10.2023 </time></span><div class="header"><h4><a title="// Die Bedeutung von First-Party-Daten im Online-Marketing" href="/wissen/blog/first-party-daten/"><span itemprop="headline">// Die Bedeutung von First-Party-Daten im Online-Marketing</span></a></h4></div><div class="teaser-text"><div itemprop="description"><h5> </h5><p>In der heutigen digitalen Ära ist es für Unternehmen unerlässlich, über eine fundierte Marketingstrategie zu verfügen, um ihre Zielgruppe effektiv…</p></div></div><a class="more button" title="// Die Bedeutung von First-Party-Daten im Online-Marketing" href="/wissen/blog/first-party-daten/"> Weiterlesen </a></div></div><div class="article articletype-0" itemscope="itemscope" itemtype="http://schema.org/Article"><div class="news-img-wrap"><a title="// Cookie- und Trackingweichen im Performance Marketing" href="/wissen/blog/cookie-tracking/"><picture><source media="(max-width: 470px)" srcset="/fileadmin/_processed_/b/8/csm_Weiche_7aef85bd05.jpeg" /><source media="(max-width: 768px)" srcset="/fileadmin/_processed_/b/8/csm_Weiche_cdaa86c1ab.jpeg" /><img src="/fileadmin/_processed_/b/8/csm_Weiche_ed25c9b109.jpeg" width="350" height="300" alt="" /></picture></a></div><div class="article-inner"><span class="news-list-date"><time itemprop="datePublished" datetime="2023-10-15"> 15.10.2023 </time></span><div class="header"><h4><a title="// Cookie- und Trackingweichen im Performance Marketing" href="/wissen/blog/cookie-tracking/"><span itemprop="headline">// Cookie- und Trackingweichen im Performance Marketing</span></a></h4></div><div class="teaser-text"><div itemprop="description"><p>Eine Trackingweiche auf technischer Ebene gewährleistet die präzise Zuordnung von Verkäufen und Umsätzen im Rahmen der Customer Journey. Die Begriffe…</p></div></div><a class="more button" title="// Cookie- und Trackingweichen im Performance Marketing" href="/wissen/blog/cookie-tracking/"> Weiterlesen </a></div></div><div class="article articletype-0" itemscope="itemscope" itemtype="http://schema.org/Article"><div class="news-img-wrap"><a title="// High Traffic Landingpages im Performance Marketing" href="/wissen/blog/high-traffic-landingpages/"><picture><source media="(max-width: 470px)" imageset="/fileadmin/user_upload/Traffic_jam_1678944991540_1678944991839_1678944991839.jpg" /><source media="(max-width: 768px)" srcset="/fileadmin/user_upload/Traffic_jam_1678944991540_1678944991839_1678944991839.jpg" /><img src="/fileadmin/user_upload/Traffic_jam_1678944991540_1678944991839_1678944991839.jpg" width="0" height="0" alt="" /></picture></a></div><div class="article-inner"><span class="news-list-date"><time itemprop="datePublished" datetime="2023-10-06"> 06.10.2023 </time></span><div class="header"><h4><a title="// High Traffic Landingpages im Performance Marketing" href="/wissen/blog/high-traffic-landingpages/"><span itemprop="headline">// High Traffic Landingpages im Performance Marketing</span></a></h4></div><div class="teaser-text"><div itemprop="description"><p>Post View Tracking, Display Advertising, Retargeting, Pretargeting – in diesem Umfeld fällt häufig der Begriff High Traffic Landingpage (HTLP). Was…</p></div></div><a class="more button" title="// High Traffic Landingpages im Performance Marketing" href="/wissen/blog/high-traffic-landingpages/"> Weiterlesen </a></div></div><div class="article articletype-0" itemscope="itemscope" itemtype="http://schema.org/Article"><div class="news-img-wrap"><a title="// Lead-Nurturing – Leads zu Neukunden machen" href="/wissen/blog/lead-nurturing-leads-zu-neukunden-machen/"><picture><source media="(max-width: 470px)" srcset="/fileadmin/_processed_/8/b/csm_carl-heyerdahl-KE0nC8-58MQ-unsplash_5c6d20cf2c.jpg" /><source media="(max-width: 768px)" srcset="/fileadmin/_processed_/8/b/csm_carl-heyerdahl-KE0nC8-58MQ-unsplash_4d140886ea.jpg" /><img src="/fileadmin/_processed_/8/b/csm_carl-heyerdahl-KE0nC8-58MQ-unsplash_abcb3df591.jpg" width="350" height="300" alt="" /></picture></a></div><div class="article-inner"><span class="news-list-date"><time itemprop="datePublished" datetime="2022-02-09"> 09.02.2022 </time></span><div class="header"><h4><a title="// Lead-Nurturing – Leads zu Neukunden machen" href="/wissen/blog/lead-nurturing-leads-zu-neukunden-machen/"><span itemprop="headline">// Lead-Nurturing – Leads zu Neukunden machen</span></a></h4></div><div class="teaser-text"><div itemprop="description"><p>Wie geht es nach der LeadGenerierungs-Kampagne weiter? Ihr habt hochwertige Lead-Datensätze generiert, nun kommt die nächste Herausforderung: Die…</p></div></div><a class="more button" title="// Lead-Nurturing – Leads zu Neukunden machen" href="/wissen/blog/lead-nurturing-leads-zu-neukunden-machen/"> Weiterlesen </a></div></div><div class="article articletype-0" itemscope="itemscope" itemtype="http://schema.org/Article"><div class="news-img-wrap"><a title="// Promotions für die Lead-Generierung – aber richtig!" href="/wissen/blog/leadgen-gewinnspiele-fuer-die-lead-generierung-aber-richtig/"><picture><source media="(max-width: 470px)" srcset="/fileadmin/_processed_/c/3/csm_photo-1570494362424-2f53c0b9698b_f2c1ac3a94.jpeg" /><source media="(max-width: 768px)" srcset="/fileadmin/_processed_/c/3/csm_photo-1570494362424-2f53c0b9698b_e3f0357a5b.jpeg" /><img src="/fileadmin/_processed_/c/3/csm_photo-1570494362424-2f53c0b9698b_fe328e5e35.jpeg" width="350" height="300" alt="" /></picture></a></div><div class="article-inner"><span class="news-list-date"><time itemprop="datePublished" datetime="2021-11-18"> 18.11.2021 </time></span><div class="header"><h4><a title="// Promotions für die Lead-Generierung – aber richtig!" href="/wissen/blog/leadgen-gewinnspiele-fuer-die-lead-generierung-aber-richtig/"><span itemprop="headline">// Promotions für die Lead-Generierung – aber richtig!</span></a></h4></div><div class="teaser-text"><div itemprop="description"><p>Promotions sind ein klassisches Tool der Leadgenerierung. Windige Anbieter und fragwürdige Methoden der Datenverarbeitung haben teilweise für einen…</p></div></div><a class="more button" title="// Promotions für die Lead-Generierung – aber richtig!" href="/wissen/blog/leadgen-gewinnspiele-fuer-die-lead-generierung-aber-richtig/"> Weiterlesen </a></div></div><div class="article articletype-0" itemscope="itemscope" itemtype="http://schema.org/Article"><div class="news-img-wrap"><a title="// Lead-Generierung im Datenschutzzeitalter" href="/wissen/blog/lead-generierung-im-datenschutzzeitalter/"><picture><source media="(max-width: 470px)" srcset="/fileadmin/_processed_/4/f/csm_tomasz-frankowski-kBUfvkbFIoE-unsplash_d2d3416a25.jpg" /><source media="(max-width: 768px)" srcset="/fileadmin/_processed_/4/f/csm_tomasz-frankowski-kBUfvkbFIoE-unsplash_f836c846eb.jpg" /><img src="/fileadmin/_processed_/4/f/csm_tomasz-frankowski-kBUfvkbFIoE-unsplash_dd4450ce7b.jpg" width="350" height="300" alt="" /></picture></a></div><div class="article-inner"><span class="news-list-date"><time itemprop="datePublished" datetime="2021-11-11"> 11.11.2021 </time></span><div class="header"><h4><a title="// Lead-Generierung im Datenschutzzeitalter" href="/wissen/blog/lead-generierung-im-datenschutzzeitalter/"><span itemprop="headline">// Lead-Generierung im Datenschutzzeitalter</span></a></h4></div><div class="teaser-text"><div itemprop="description"><p>Qualifizierte Lead-Generierung im Datenschutzzeitalter: So nutzen Unternehmen ihre eigenen Datenpools</p></div></div><a class="more button" title="// Lead-Generierung im Datenschutzzeitalter" href="/wissen/blog/lead-generierung-im-datenschutzzeitalter/"> Weiterlesen </a></div></div><div class="article articletype-0" itemscope="itemscope" itemtype="http://schema.org/Article"><div class="news-img-wrap"><a title="// Lead Gen | Das richtige Incentive entscheidet über den Erfolg" href="/wissen/blog/lead-gen-das-richtige-incentive-entscheidet-ueber-den-erfolg/"><picture><source media="(max-width: 470px)" srcset="/fileadmin/_processed_/0/b/csm_Gewinne_fd68d0ff63.png" /><source media="(max-width: 768px)" srcset="/fileadmin/_processed_/0/b/csm_Gewinne_e0af8a423b.png" /><img src="/fileadmin/_processed_/0/b/csm_Gewinne_19946f717d.png" width="350" height="300" alt="" /></picture></a></div><div class="article-inner"><span class="news-list-date"><time itemprop="datePublished" datetime="2021-10-28"> 28.10.2021 </time></span><div class="header"><h4><a title="// Lead Gen | Das richtige Incentive entscheidet über den Erfolg" href="/wissen/blog/lead-gen-das-richtige-incentive-entscheidet-ueber-den-erfolg/"><span itemprop="headline">// Lead Gen | Das richtige Incentive entscheidet über den Erfolg</span></a></h4></div><div class="teaser-text"><div itemprop="description"><h5><strong>Wie kommen Incentives bei der Leadgenerierung zum Einsatz?</strong></h5><p>Bei der Leadgenerierung zielen Unternehmen darauf ab, dass Interessenten ihre Kontaktdaten…</p></div></div><a class="more button" title="// Lead Gen | Das richtige Incentive entscheidet über den Erfolg" href="/wissen/blog/lead-gen-das-richtige-incentive-entscheidet-ueber-den-erfolg/"> Weiterlesen </a></div></div><div class="page-navigation"><p> Seite 1 von 2. </p><ul class="f3-widget-paginator"><li class="current">1</li><li><a href="/wissen/blog/?tx_news_pi1%5B%40widget_0%5D%5BcurrentPage%5D=2&cHash=bd4ab1a642d2cb46a920b98e1e58eb90">2</a></li><li class="last next"><a href="/wissen/blog/?tx_news_pi1%5B%40widget_0%5D%5BcurrentPage%5D=2&cHash=bd4ab1a642d2cb46a920b98e1e58eb90"> Nächste </a></li></ul></div><div class="news-clear"></div></div></div></div></div> </section>  </div> <footer class="foot"> <div class="inner"> <div class="gridrow"> <div class="col col1 first"> <div class="logo"> <div class="frame frame-default frame-type-image frame-layout-100"><a id="c109"></a><div class="inner"><div class="ce-image ce-left ce-above"><div class="ce-gallery" data-ce-columns="1" data-ce-images="1"><div class="ce-row"><div 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