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href="https://www.digiday.com">Digiday</a></li> <li><a href="https://www.glossy.co">Glossy</a></li> <li><a href="https://www.modernretail.co">Modern Retail</a></li> <li><a href="https://www.worklife.news">Worklife</a></li> <li><a href="https://www.thecustomagency.com">Custom</a></li> </ul> </div> <div class="column mobile-menu-column"> <h3 class="single-item"><a href="https://www.modernretail.co/events">Events</a></h3> <h3 class="single-item"><a href="https://www.modernretail.co/awards">Awards</a></h3> </div> </div> <div class="brand"> <div class="img_wrapper"> <img src="https://www.modernretail.co/wp-content/themes/mdrnretail/static/images/modern-retail_logo-no-glyph.svg" alt="Modern Retail"> </div> </div> </div> </div> <section id="homepage_feature"> <div id="lead_package"> <div id="lead_story"> <a href="https://www.modernretail.co/technology/with-nintendo-switch-2-preorders-delayed-tariffs-are-complicating-gamings-biggest-launch-in-years/" title="With Nintendo Switch 2 preorders delayed, tariffs are complicating gaming’s biggest launch in years"> <picture> <source srcset="https://www.modernretail.co/wp-content/uploads/sites/5/2025/04/unstable-gaming-conditions-digiday.webp?w=375" media="(min-width: 301px) and (max-width: 500px)"> <source srcset="https://www.modernretail.co/wp-content/uploads/sites/5/2025/04/unstable-gaming-conditions-digiday.webp?w=1030&h=579&crop=1" media="(min-width: 501px)"> <img srcset="https://www.modernretail.co/wp-content/uploads/sites/5/2025/04/unstable-gaming-conditions-digiday.webp?w=1030&h=579&crop=1" width="1042" height="585" alt=""> </picture> </a> <div class="content"> <div class="flex_wrapper"> <div class="block-feature"> <div> <div class="block-feature-heading"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/topic/new-economic-realities/">New Economic Realities</a></div> <h2> <a href="https://www.modernretail.co/technology/with-nintendo-switch-2-preorders-delayed-tariffs-are-complicating-gamings-biggest-launch-in-years/" title="With Nintendo Switch 2 preorders delayed, tariffs are complicating gaming’s biggest launch in years"> With Nintendo Switch 2 preorders delayed, tariffs are complicating gaming’s biggest launch in years </a> </h2> <div class="date"> April 04, 2025 </div> </div> <p>The Nintendo Switch 2 is the first example of a major game console launch in the face of the latest round of significant tariffs. It also demonstrates how President Trump's announcement will affect the entire electronics industry and consumer products, in general.</p> </div> </div> </div> </div> </div> <div id="lead_left"> <div id="lead_newsletter"> <div id='lightbox-inline-form-a8b1fd68-0ba8-4906-9b18-bbb871fc2c08'></div> </div> <h3>Analysis</h3> <div class="block-text"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://www.modernretail.co/plus/">Member Exclusive</a></div> <h4> <a href="https://www.modernretail.co/technology/marketplace-briefing-us-brands-eye-global-expansion-on-tiktok-shop-amid-nationwide-ban/" title="Marketplace Briefing: U.S. brands eye global expansion on TikTok Shop amid nationwide ban"> Marketplace Briefing: U.S. brands eye global expansion on TikTok Shop amid nationwide ban </a> </h4> <div class="date"> April 03, 2025 </div>  <p>As TikTok barrels closer to a U.S. ban, American brands aren’t waiting around to find out how it ends. Instead, they’re taking their businesses abroad.</p> </div> <div class="block-text"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://www.modernretail.co/plus/">Member Exclusive</a></div> <h4> <a href="https://www.modernretail.co/retailers/modern-retail-index-retailers-adjust-their-return-policies-store-locations-and-delivery-options-in-pursuit-of-profits/" title="Modern Retail Index: Retailers adjust their return policies, store locations and delivery options in pursuit of profits"> Modern Retail Index: Retailers adjust their return policies, store locations and delivery options in pursuit of profits </a> </h4> <div class="date"> March 18, 2025 </div>  <p>The second installment of the Modern Retail Index ranks retailers based on their e-commerce fulfillment strategies. That includes features like product accessibility through expedited shipping and delivery, post-purchase modifications and tracking, ease of online returns, and online payment options. </p> </div> </div> </div> <div id="lead_right"> <div class="block-other"> <h4> Other news to know </h4> <div class="other_content"> <ul> <li><a href="https://www.wsj.com/business/retail/furniture-retailers-supply-chain-moves-fail-to-dodge-new-tariffs-d7e32269"><span style="font-weight: 400;">Stocks of furniture retailers,</span></a><span style="font-weight: 400;"> including RH, Wayfair, Williams-Sonoma and Lovesac, are taking a hit as their key suppliers are based in </span><span style="font-weight: 400;">Indonesia and Vietnam, now subject to hefty tariffs.</span></li> <li><span style="font-weight: 400;">As Saturday’s deadline for selling TikTok to a non-Chinese company approaches, new details are emerging. <a href="https://www.nytimes.com/2025/04/03/business/tiktok-sale-ban-deadline.html">According to the New York Times</a>, potential investors include private equity company Blackstone and vc firm Andreessen Horowitz</span><span style="font-weight: 400;">. </span></li> <li><span style="font-weight: 400;">Guatemalan conglomerate Castillo Hermanos is buying U.S.-based Harvest Hill, maker of SunnyD, for around $1.5 billion, </span><a href="https://www.reuters.com/markets/deals/castillo-hermanos-strikes-15-billion-deal-buy-us-maker-sunnyd-sources-say-2025-04-03/"><span style="font-weight: 400;">Reuters reported</span></a><span style="font-weight: 400;">. </span></li> </ul> </div> </div> <figure> 46% <figcaption>The new tariff rate on goods imported from Vietnam</figcaption> </figure> </div> </section> <div class="wrapper"> <div class="ad ad-block web_leaderboard"> <div id="div-gpt-ad-web_leaderboard" class="dfp-ad dfp-web_leaderboard" data-ad-unit="web_leaderboard"> <script type="text/javascript"> if ( "undefined" !== typeof googletag ) { googletag.cmd.push( function() { googletag.display("div-gpt-ad-web_leaderboard"); } ); } </script> </div> </div> </div> <section class="wrapper" id="briefing-homepage"> <div class="article-flex"> <div class="block-text"> <header> <div class="briefing_date"> <div class="subtitle_1"> Top Stories <span>Apr 06</span> </div> </div> </header> </div> <div class="block-text"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/topic/supply-chain-shakeup/">Supply Chain Shakeup</a></div> <h4> <a href="https://www.modernretail.co/operations/as-tariffs-take-effect-more-brands-weigh-the-value-of-tapping-u-s-manufacturers/" title="As tariffs take effect, more brands weigh the value of tapping U.S. manufacturers"> As tariffs take effect, more brands weigh the value of tapping U.S. manufacturers </a> </h4> <div class="date"> April 04, 2025 </div>  <p>As brands contemplate bringing production home from hubs like China, U.S. manufacturers are getting a closer look. </p> </div> <div class="block-text"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/topic/supply-chain-shakeup/">Supply Chain Shakeup</a></div> <h4> <a href="https://www.modernretail.co/operations/temus-meteoric-rise-shows-signs-of-slowing-as-u-s-cracks-down-on-de-minimis-loophole/" title="Temu’s meteoric rise shows signs of slowing as U.S. cracks down on de minimis loophole"> Temu’s meteoric rise shows signs of slowing as U.S. cracks down on de minimis loophole </a> </h4> <div class="date"> April 04, 2025 </div>  <p>A little more than two years after its splashy U.S. debut, Chinese e-commerce giant Temu may be losing momentum.</p> </div> <div class="block-text"> <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://www.modernretail.co/plus/">Member Exclusive</a></div> <h4> <a href="https://www.modernretail.co/technology/marketplace-briefing-us-brands-eye-global-expansion-on-tiktok-shop-amid-nationwide-ban/" title="Marketplace Briefing: U.S. brands eye global expansion on TikTok Shop amid nationwide ban"> Marketplace Briefing: U.S. brands eye global expansion on TikTok Shop amid nationwide ban </a> </h4> <div class="date"> April 03, 2025 </div>  <p>As TikTok barrels closer to a U.S. ban, American brands aren’t waiting around to find out how it ends. Instead, they’re taking their businesses abroad.</p> </div> <div class="block-text"> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/topic/cpg-playbook/">CPG Playbook</a></div> <h4> <a href="https://www.modernretail.co/operations/how-refillable-deodorant-startup-wild-scored-a-sale-to-unilever/" title="How refillable deodorant startup Wild scored a sale to Unilever"> How refillable deodorant startup Wild scored a sale to Unilever </a> </h4> <div class="date"> April 04, 2025 </div>  <p>Unilever announced on April 1 that it has acquired U.K.-based refillable personal care brand Wild, at a time when the 5-year-old startup looks to expand its U.S. retail presence.</p> </div> <div class="block-text"> <div class="ad sidebar"> <div id="div-gpt-ad-web_rightrail" class="dfp-ad dfp-web_rightrail" data-ad-unit="web_rightrail"> <script type="text/javascript"> if ( "undefined" !== typeof googletag ) { googletag.cmd.push( function() { googletag.display("div-gpt-ad-web_rightrail"); } ); } </script> </div> </div> </div> </div> </section> <div class="wrapper"> <div class="special-feature-section special-feature container wrapper series"> <div class="top-row"> <div class="special-feature-content"> <div class="special-eyebrow"><span>Limited Series</span></div> <div class="centered-wrapper"> <div class="special-title">The Modern Retail Vanguard</div> <p>In our annual series, the Modern Retail Vanguard, we’re highlighting 15 people who exemplify the skills needed to succeed in today’s retail environment across three categories: operations, marketing and technology. These are the people who, behind the scenes, helped companies grow amid an uncertain retail environment.</p> <div class="special-cta"> <a href="https://www.modernretail.co/operations/vanguard24/" class="button">Meet this year's Vanguard</a> </div> </div> </div> <div class="special-feature-image"> <img fetchpriority="high" decoding="async" width="558" height="279" src="https://www.modernretail.co/wp-content/uploads/sites/5/2024/12/Modern_Retail_Vanguard_Sizzle_Board_2.gif?w=558" class="attachment-558x558 size-558x558" alt="" /> </div> </div> </div> <div class="video-block-row"> <div class="container"> <h2 class="title"> <span>Podcasts</span> </h2> <div class="view_more"><a href="https://www.modernretail.co/podcasts/">View More</a></div> </div> </div> <section id="latest_stories"> <div class="article-flex"> <div class="block-text"> <a href="https://www.modernretail.co/operations/modern-retail-rundown-liberation-day-brings-a-week-of-tariffs-chaos-plus-a-tiktok-check-in-lesserevil-sells-to-hershey/" title="Modern Retail Rundown: ‘Liberation Day’ brings a week of tariffs chaos, plus a TikTok check-in & LesserEvil sells to Hershey"> <img decoding="async" src="https://www.modernretail.co/wp-content/uploads/sites/5/2023/02/ModernRetail-Rundown.jpg?w=360&h=200&crop=1" class="attachment-event-cal size-event-cal wp-post-image" alt="Retail industry challenges" /> </a> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/topic/new-economic-realities/">New Economic Realities</a></div> <h4> <a href="https://www.modernretail.co/operations/modern-retail-rundown-liberation-day-brings-a-week-of-tariffs-chaos-plus-a-tiktok-check-in-lesserevil-sells-to-hershey/" title="Modern Retail Rundown: ‘Liberation Day’ brings a week of tariffs chaos, plus a TikTok check-in & LesserEvil sells to Hershey"> Modern Retail Rundown: ‘Liberation Day’ brings a week of tariffs chaos, plus a TikTok check-in & LesserEvil sells to Hershey </a> </h4> <div class="date"> April 05, 2025 </div>  </div> <div class="block-text"> <a href="https://www.modernretail.co/operations/the-honey-pots-bea-dixon-on-why-better-for-you-is-the-new-conventional/" title="The Honey Pot’s Bea Dixon on why ‘better-for-you is the new conventional’"> <img decoding="async" src="https://www.modernretail.co/wp-content/uploads/sites/5/2025/04/MR_1440x600_Retouched-5.jpg?w=360&h=200&crop=1" class="attachment-event-cal size-event-cal wp-post-image" alt="" /> </a> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/topic/cpg-playbook/">CPG Playbook</a></div> <h4> <a href="https://www.modernretail.co/operations/the-honey-pots-bea-dixon-on-why-better-for-you-is-the-new-conventional/" title="The Honey Pot’s Bea Dixon on why ‘better-for-you is the new conventional’"> The Honey Pot’s Bea Dixon on why ‘better-for-you is the new conventional’ </a> </h4> <div class="date"> April 03, 2025 </div>  </div> <div class="block-text"> <a href="https://www.modernretail.co/operations/modern-retail-rundown-dollar-tree-sells-family-dollar-gamestop-bets-on-bitcoin-hms-profit-plummets/" title="Modern Retail Rundown: Dollar Tree sells Family Dollar, GameStop bets on Bitcoin & H&M’s profit plummets"> <img decoding="async" src="https://www.modernretail.co/wp-content/uploads/sites/5/2023/02/ModernRetail-Rundown.jpg?w=360&h=200&crop=1" class="attachment-event-cal size-event-cal wp-post-image" alt="Retail industry challenges" /> </a> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/topic/new-economic-realities/">New Economic Realities</a></div> <h4> <a href="https://www.modernretail.co/operations/modern-retail-rundown-dollar-tree-sells-family-dollar-gamestop-bets-on-bitcoin-hms-profit-plummets/" title="Modern Retail Rundown: Dollar Tree sells Family Dollar, GameStop bets on Bitcoin & H&M’s profit plummets"> Modern Retail Rundown: Dollar Tree sells Family Dollar, GameStop bets on Bitcoin & H&M’s profit plummets </a> </h4> <div class="date"> March 29, 2025 </div>  </div> </div> </section> <div class="video-block-row"> <div class="container"> <h2 class="title"> <span>Technology</span> </h2> <div class="view_more"><a href="https://www.modernretail.co/technology/">View More</a></div> </div> </div> <section id="latest_stories"> <div class="article-flex"> <div class="block-text"> <a href="https://www.modernretail.co/technology/aliexpress-is-ramping-up-its-outreach-and-offerings-for-us-sellers/" title="AliExpress is ramping up its outreach and offerings for US sellers"> <img decoding="async" src="https://www.modernretail.co/wp-content/uploads/sites/5/2025/04/temp4cj.png?w=360&h=200&crop=1" class="attachment-event-cal size-event-cal wp-post-image" alt="" /> </a> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/topic/marketplace-boom/">The Marketplace Boom</a></div> <h4> <a href="https://www.modernretail.co/technology/aliexpress-is-ramping-up-its-outreach-and-offerings-for-us-sellers/" title="AliExpress is ramping up its outreach and offerings for US sellers"> AliExpress is ramping up its outreach and offerings for US sellers </a> </h4> <div class="date"> April 03, 2025 </div>  <p>AliExpress is rolling out new programming and tools to try and woo more U.S. merchants.</p> </div> <div class="block-text"> <a href="https://www.modernretail.co/technology/oura-to-sell-on-qvc-in-the-brands-first-live-shopping-experiment/" title="Oura to sell on QVC in the brand’s first live shopping experiment"> <img decoding="async" src="https://www.modernretail.co/wp-content/uploads/sites/5/2025/04/02-Oura-Ring-4-Product-Imagery-e1743624041316.png?w=360&h=200&crop=1" class="attachment-event-cal size-event-cal wp-post-image" alt="" /> </a> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/topic/global-retail/">Global Retail</a></div> <h4> <a href="https://www.modernretail.co/technology/oura-to-sell-on-qvc-in-the-brands-first-live-shopping-experiment/" title="Oura to sell on QVC in the brand’s first live shopping experiment"> Oura to sell on QVC in the brand’s first live shopping experiment </a> </h4> <div class="date"> April 03, 2025 </div>  <p>Oura is debuting on QVC as it looks to market its holistic health monitoring tools with its mostly-female viewership. </p> </div> <div class="block-text"> <a href="https://www.modernretail.co/sponsored/how-ai-powered-customer-service-preserves-the-human-touch/" title="How AI-powered customer service preserves the human touch"> <img decoding="async" src="https://www.modernretail.co/wp-content/uploads/sites/5/2025/03/ai-human-agreement-1.webp?w=360&h=200&crop=1" class="attachment-event-cal size-event-cal wp-post-image" alt="" /> </a> <div class="eyebrow blue sponsored-eyebrow upper-title"><a href="https://www.modernretail.co/sponsored/">Sponsored</a></div> <h4> <a href="https://www.modernretail.co/sponsored/how-ai-powered-customer-service-preserves-the-human-touch/?utm_campaign=modernretailis&utm_medium=referral&utm_source=modernretailhp-sponsored-placement" title="How AI-powered customer service preserves the human touch"> How AI-powered customer service preserves the human touch </a> </h4> <div class="date"> March 10, 2025 </div>  <p>Jennifer Baker, senior director of demand generation, Gladly Artificial intelligence is rapidly transforming customer service. By the end of this year, 80% of customer service and support operations will apply some form of generative AI to improve efficiency, enhance customer interactions and drive upsell opportunities. While AI presents immense potential, its success depends on thoughtful […]</p> </div> </div> </section> <div class="video-block-row"> <div class="container"> <h2 class="title"> <span>Marketing</span> </h2> <div class="view_more"><a href="https://www.modernretail.co/marketing/">View More</a></div> </div> </div> <section id="latest_stories"> <div class="article-flex"> <div class="block-text"> <a href="https://www.modernretail.co/marketing/how-albertsons-media-collective-is-positioning-itself-to-brands-after-failed-kroger-merger/" title="How Albertsons Media Collective is positioning itself to brands after failed Kroger merger"> <img decoding="async" src="https://www.modernretail.co/wp-content/uploads/sites/5/2025/03/AlbertsonsMediaCollective-e1743456684865.jpg?w=360&h=200&crop=1" class="attachment-event-cal size-event-cal wp-post-image" alt="" /> </a> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/topic/digital-marketing-redux/">Digital Marketing Redux</a></div> <h4> <a href="https://www.modernretail.co/marketing/how-albertsons-media-collective-is-positioning-itself-to-brands-after-failed-kroger-merger/" title="How Albertsons Media Collective is positioning itself to brands after failed Kroger merger"> How Albertsons Media Collective is positioning itself to brands after failed Kroger merger </a> </h4> <div class="date"> April 01, 2025 </div>  <p>In a post-Kroger world, Albertsons’ ad business is a big priority for the company’s growth. In an interview with Modern Retail, its media and measurement executive talked about how the company is positioning itself with brands trying to better understand their customers.</p> </div> <div class="block-text"> <a href="https://www.modernretail.co/marketing/how-nordstrom-uses-in-store-displays-and-social-content-to-build-its-retail-media-business/" title="How Nordstrom uses in-store displays and social content to build its retail media business"> <img decoding="async" src="https://www.modernretail.co/wp-content/uploads/sites/5/2025/04/Screen-Shot-2025-03-31-at-4.05.01-PM.png?w=360&h=200&crop=1" class="attachment-event-cal size-event-cal wp-post-image" alt="" /> </a> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/series/q-and-a/">Q&A</a></div> <h4> <a href="https://www.modernretail.co/marketing/how-nordstrom-uses-in-store-displays-and-social-content-to-build-its-retail-media-business/" title="How Nordstrom uses in-store displays and social content to build its retail media business"> How Nordstrom uses in-store displays and social content to build its retail media business </a> </h4> <div class="date"> April 01, 2025 </div>  <p>Nordstrom Media Network has worked with more than 100 brands on creative campaigns that aim to differentiate with in-store experiences.</p> </div> <div class="block-text"> <a href="https://www.modernretail.co/marketing/how-liquid-death-is-tackling-the-soda-wars/" title="How Liquid Death is tackling the soda wars"> <img decoding="async" src="https://www.modernretail.co/wp-content/uploads/sites/5/2025/03/liquid-death-soda-flavors.jpeg?w=360&h=200&crop=1" class="attachment-event-cal size-event-cal wp-post-image" alt="" /> </a> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/topic/cpg-playbook/">CPG Playbook</a></div> <h4> <a href="https://www.modernretail.co/marketing/how-liquid-death-is-tackling-the-soda-wars/" title="How Liquid Death is tackling the soda wars"> How Liquid Death is tackling the soda wars </a> </h4> <div class="date"> March 28, 2025 </div>  <p>Liquid Death says it’s entering the healthy soda wars with a unique take: classic flavors made with healthy ingredients, but in a way that incorporates its unorthodox branding.</p> </div> </div> </section> <div class="video-block-row"> <div class="container"> <h2 class="title"> <span>Operations</span> </h2> <div class="view_more"><a href="https://www.modernretail.co/operations/">View More</a></div> </div> </div> <section id="latest_stories"> <div class="article-flex"> <div class="block-text"> <a href="https://www.modernretail.co/operations/petsmart-is-now-shipping-90-of-its-online-orders-from-stores-instead-of-distribution-centers/" title="PetSmart is now shipping 90% of its online orders from stores instead of distribution centers"> <img decoding="async" src="https://www.modernretail.co/wp-content/uploads/sites/5/2025/04/presented-by-digiday-1-e1743637185221.jpg?w=360&h=200&crop=1" class="attachment-event-cal size-event-cal wp-post-image" alt="" /> </a> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/topic/supply-chain-shakeup/">Supply Chain Shakeup</a></div> <h4> <a href="https://www.modernretail.co/operations/petsmart-is-now-shipping-90-of-its-online-orders-from-stores-instead-of-distribution-centers/" title="PetSmart is now shipping 90% of its online orders from stores instead of distribution centers"> PetSmart is now shipping 90% of its online orders from stores instead of distribution centers </a> </h4> <div class="date"> April 03, 2025 </div>  <p>In 2023, PetSmart began shipping some of its orders from the stores themselves instead of its seven distribution centers. Just two years later, 90% of PetSmart’s shipped orders placed online or through automatic, scheduled deliveries are now fulfilled from its 1,600-plus stores.</p> </div> <div class="block-text"> <a href="https://www.modernretail.co/operations/cannabis-beverage-brands-are-making-inroads-with-liquor-chains-like-total-wine/" title="Cannabis beverage brands are making inroads with liquor chains like Total Wine"> <img decoding="async" src="https://www.modernretail.co/wp-content/uploads/sites/5/2025/03/2Y8A0066.jpg?w=360&h=200&crop=1" class="attachment-event-cal size-event-cal wp-post-image" alt="" /> </a> <div class="eyebrow regular-eyebrow upper-title"><a href="https://www.modernretail.co/topic/store-of-the-future/">Store of the Future</a></div> <h4> <a href="https://www.modernretail.co/operations/cannabis-beverage-brands-are-making-inroads-with-liquor-chains-like-total-wine/" title="Cannabis beverage brands are making inroads with liquor chains like Total Wine"> Cannabis beverage brands are making inroads with liquor chains like Total Wine </a> </h4> <div class="date"> April 02, 2025 </div>  <p>With chains like Total Wine & More and ABC Fine Wine & Spirits embracing hemp THC beverages, brands gear up for a busy season kicking off this 4/20.</p> </div> <div class="block-text"> <a href="https://www.modernretail.co/sponsored/how-scenario-planning-accounts-for-economic-uncertainty/" title="How scenario planning accounts for economic uncertainty"> <img decoding="async" src="https://www.modernretail.co/wp-content/uploads/sites/5/2025/03/measuring-success-2.webp?w=360&h=200&crop=1" class="attachment-event-cal size-event-cal wp-post-image" alt="" /> </a> <div class="eyebrow blue sponsored-eyebrow upper-title"><a href="https://www.modernretail.co/sponsored/">Sponsored</a></div> <h4> <a href="https://www.modernretail.co/sponsored/how-scenario-planning-accounts-for-economic-uncertainty/?utm_campaign=modernretailis&utm_medium=referral&utm_source=modernretailhp-sponsored-placement" title="How scenario planning accounts for economic uncertainty"> How scenario planning accounts for economic uncertainty </a> </h4> <div class="date"> March 19, 2025 </div>  <p>Bradley Keefer, CRO, Keen Decision Systems The current economic outlook is uncertain, with consumer confidence declining, egg prices climbing and new tariffs in place. Meanwhile, supply chain disruptions caused by understaffing and trade war implications pose broader risks to the global economy. With so much turmoil, long-term marketing budgets pose a challenge for retailers. 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