CINXE.COM

<!DOCTYPE html> <html lang="en-US" class="no-js"> <head>  <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="0192e79b-d784-78c4-ba93-526913fb5228" ></script> <script type="text/javascript"> function OptanonWrapper() { } </script>  <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="profile" href="http://gmpg.org/xfn/11">  <link rel="shortcut icon" href="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/cnwfavicon.ico" /> <meta property="og:image" content="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/fb-og-cnw.png" /> <link rel="stylesheet" href="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/css/angular-styles.css?1732704446" /> <link rel="stylesheet" href="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/js/fancyBox/source/jquery.fancybox.css" /> <link rel="apple-touch-icon-precomposed" href="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/ios-icon.png"/> <script src="https://ajax.googleapis.com/ajax/libs/angularjs/1.5.7/angular.min.js"></script> <script src="//ajax.googleapis.com/ajax/libs/angularjs/1.5.7/angular-animate.js"></script>  <script> (function(d) { var config = { kitId: 'wud5kyq', scriptTimeout: 3000, async: true }, h=d.documentElement,t=setTimeout(function(){h.className=h.className.replace(/\bwf-loading\b/g,"")+" wf-inactive";},config.scriptTimeout),tk=d.createElement("script"),f=false,s=d.getElementsByTagName("script")[0],a;h.className+=" wf-loading";tk.src='https://use.typekit.net/'+config.kitId+'.js';tk.async=true;tk.onload=tk.onreadystatechange=function(){a=this.readyState;if(f||a&&a!="complete"&&a!="loaded")return;f=true;clearTimeout(t);try{Typekit.load(config)}catch(e){}};s.parentNode.insertBefore(tk,s) })(document); </script> <script>(function(html){html.className = html.className.replace(/\bno-js\b/,'js')})(document.documentElement);</script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>Media Planning - CannabisNewsWire</title> <link rel="canonical" href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/media-planning/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Media Planning - CannabisNewsWire" /> <meta property="og:description" content="Media planning is the determination of which media outlets (or combination of outlets) are best suited to help you achieve your marketing objectives. While ultimately you鈥檙e looking for message visibility, it can be tricky figuring out how to get there. The two primary elements needed to reach your end goal are reach and frequency. The … Continue reading "Media Planning"" /> <meta property="og:url" content="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/media-planning/" /> <meta property="og:site_name" content="CannabisNewsWire" /> <meta property="article:modified_time" content="2016-08-22T17:00:29+00:00" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="1 minute" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/media-planning/","url":"https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/media-planning/","name":"Media Planning - CannabisNewsWire","isPartOf":{"@id":"https://www.cannabisnewswire.com/#website"},"datePublished":"2016-08-05T18:07:30+00:00","dateModified":"2016-08-22T17:00:29+00:00","breadcrumb":{"@id":"https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/media-planning/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/media-planning/"]}]},{"@type":"BreadcrumbList","@id":"https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/media-planning/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.cannabisnewswire.com/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https://www.cannabisnewswire.com/solutions/"},{"@type":"ListItem","position":3,"name":"Corporate Communications","item":"https://www.cannabisnewswire.com/solutions/corporate-communications/"},{"@type":"ListItem","position":4,"name":"Investor Relations","item":"https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/"},{"@type":"ListItem","position":5,"name":"Media Planning"}]},{"@type":"WebSite","@id":"https://www.cannabisnewswire.com/#website","url":"https://www.cannabisnewswire.com/","name":"CannabisNewsWire","description":"News and publishing service for cannabis related companies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.cannabisnewswire.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}</script>  <link rel="amphtml" href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/media-planning/amp/" /><meta name="generator" content="AMP for WP 1.0.98"/><link rel='dns-prefetch' href='//ajax.googleapis.com' /> <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <link rel='stylesheet' id='wp-block-library-css' href='https://www.cannabisnewswire.com/wp-includes/css/dist/block-library/style.min.css' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='contact-form-7-css' href='https://www.cannabisnewswire.com/wp-content/plugins/contact-form-7/includes/css/styles.css' type='text/css' media='all' /> <link rel='stylesheet' id='genericons-css' href='https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/genericons/genericons.css' type='text/css' media='all' /> <link rel='stylesheet' id='cannabisnewswire-style-css' href='https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/style.css' type='text/css' media='all' /> <link rel='stylesheet' id='customstyles-css' href='https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/css/styles.css?1732704446' type='text/css' media='all' /> <link rel='stylesheet' id='tablepress-default-css' href='https://www.cannabisnewswire.com/wp-content/tablepress-combined.min.css' type='text/css' media='all' /> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-includes/js/jquery/jquery.min.js" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-includes/js/jquery/jquery-migrate.min.js" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/js/fancyBox/source/jquery.fancybox.js" id="fancy-js"></script> <script type="text/javascript" src="//ajax.googleapis.com/ajax/libs/angularjs/1.5.7/angular-resource.js" id="ngresource-js"></script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/js/ng-lodash-master/build/ng-lodash.min.js" id="nglodash-js"></script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/js/moment.min.js" id="moment_min-js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/angular-moment/1.0.0-beta.6/angular-moment.min.js" id="ngmoment-js"></script>  <link rel="https://api.w.org/" href="https://www.cannabisnewswire.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.cannabisnewswire.com/wp-json/wp/v2/pages/716" /><link rel='shortlink' href='https://www.cannabisnewswire.com/?p=716' /> <link rel="alternate" type="application/json+oembed" href="https://www.cannabisnewswire.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.cannabisnewswire.com%2Fsolutions%2Fcorporate-communications%2Finvestor-relations%2Fmedia-planning%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://www.cannabisnewswire.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.cannabisnewswire.com%2Fsolutions%2Fcorporate-communications%2Finvestor-relations%2Fmedia-planning%2F&format=xml" /> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-104448336-1', 'auto'); ga('send', 'pageview'); </script>  <script async src="https://tag.pearldiver.io/ldc.js?pid=071a28d435c333b6dfd6db39aea00807&aid=16de03f2"></script> </head> <body class="page-template page-template-page-templates page-template-investor-relations page-template-page-templatesinvestor-relations-php page page-id-716 page-child parent-pageid-438 group-blog">    <div class="banner"> <div class="container"> <div class="logo"><a href="https://www.cannabisnewswire.com/"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/cnw.svg" alt="CannabisNewsWire Logo"/></a></div> <div class="banner-right"> <h3>News and publishing service for cannabis related companies</h3> <div class="banner-right-flex"> <h4><div class="textwidget custom-html-widget">Contact us: <span>303.498.7722</span></div></h4> <div class="social"> <ul> <li class="twitter"><a href="https://twitter.com/CNWMediaOnline" target="_blank" rel="nofollow">twitter</a></li> <li class="facebook"><a href="https://www.facebook.com/CNWMediaOnline/" target="_blank" rel="nofollow">facebook</a></li> <li class="linkedin"><a href="https://www.linkedin.com/company/cannabisnewswire/" target="_blank" rel="nofollow">linkedin</a></li> </ul> </div></div>  <div id="hamburger"><span>News and publishing service for cannabis related companies</span></div> <div id="Menu"> <div class="menu-main-navigation-container"><ul id="menu-main-navigation" class="menu"><li id="menu-item-51" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51"><a href="https://www.cannabisnewswire.com/about/">About</a></li> <li id="menu-item-5539" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5539"><a href="https://www.cannabisnewswire.com/cannabis-companies/">Cannabis Companies</a></li> <li id="menu-item-21484" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21484"><a href="https://www.cannabisnewswire.com/events/">Events</a></li> <li id="menu-item-17" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17"><a href="https://www.cannabisnewswire.com/newsroom/">NewsRoom</a></li> <li id="menu-item-50" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-50"><a href="https://www.cannabisnewswire.com/solutions/">Solutions</a></li> <li id="menu-item-49" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-49"><a href="https://www.cannabisnewswire.com/contact/">Contact</a></li> </ul></div> </div> </div> </div> </div>  <div class="nnw-headlines"> <div class="container"> <div class="headlines-label"><a href="/newsroom/newsroom-articles/">CNW Headlines</a></div> <div id="Headline"> <div class="cycle-slideshow" data-cycle-fx="scrollVert" data-cycle-timeout="5000" data-cycle-slides="> div"> <div> <a href="/420-expo-new-jerseys-largest-consumer-cannabis-convention-ends-the-summer-season-with-3-days-of-industry-edutainment-announces-winners-of-the-first-ever-legal-statewide-ca/">420 Expo: New Jersey鈥檚 Largest Consumer Cannabis Convention Ends the Summer Season with 3-Days of Industry</a> </div> <div> <a href="/lexaria-bioscience-corp-nasdaq-lexx-hires-new-ceo-amid-shift-in-focus-to-pharmaceutical-industry-collaboration-and-operations/">Lexaria Bioscience Corp. (LEXX) Hires New CEO in Focus to Pharmaceutical Industry Collaboration and Operations</a> </div> <div> <a href="/new-york-cannabis-insider-conference-the-states-premier-cannabis-event/">New York Cannabis Insider Conference: The State鈥檚 Premier Cannabis Event</a> </div> <div> <a href="/ny-cannabis-insider-completes-successful-ny-conference/">NY Cannabis Insider Completes Successful NY Conference</a> </div> <div> <a href="/alternative-products-expo-arrives-in-atlanta/">Alternative Products Expo Arrives in Atlanta</a> </div> </div> </div> </div> </div> <div class="promo-bar"> <div class="container"> <div id="Promoitem-1" class="promo-item"><a href="https://www.mjbizconference.com/" target="_blank" rel="noopener"><strong>10% Promo!</strong> - MJBizCon 2024, Las Vegas, Dec 3-6 - Use Code: MIPMXAB15 <span>Click for Details</span></a></div> <div id="Promoitem-2" class="promo-item"><a href="https://www.mjbizconference.com/" target="_blank" rel="noopener"><strong>10% Promo!</strong> - MJBizCon 2024, Las Vegas, Dec 3-6 - Use Code: MIPMXAB15 <span>Click for Details</span></a></div> </div></div> <style> .promo-item { display: none; } </style> <script> // update number based on number of promo items above. var itemCount = document.querySelectorAll('.promo-item').length; var itemNumber = Math.floor(Math.random() * itemCount) + 1; var classItem = "Promoitem-" + itemNumber; document.getElementById(classItem).style.display = 'block'; </script>  <div class="content"> <div class="container"> <div class="breadcrumb"><span><span><a href="https://www.cannabisnewswire.com/">Home</a></span> 禄 <span><a href="https://www.cannabisnewswire.com/solutions/">Solutions</a></span> 禄 <span><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/">Corporate Communications</a></span> 禄 <span><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/">Investor Relations</a></span> 禄 <span class="breadcrumb_last" aria-current="page">Media Planning</span></span></div> <article id="post-716" class="post-716 page type-page status-publish hentry"> <header class="entry-header"> <h1 class="entry-title">Media Planning</h1> </header> <div class="split-page-left"> <div class="entry-content"> <p>Media planning is the determination of which media outlets (or combination of outlets) are best suited to help you achieve your marketing objectives. While ultimately you鈥檙e looking for message visibility, it can be tricky figuring out how to get there. The two primary elements needed to reach your end goal are reach and frequency. </p> <p>The more your investors see your company in action, the more satisfied they will be with their investment in your brand. CannabisNewsWire鈥檚 (CNW) media planning strategies begin with exposing your company to our own family of brands and extensive distribution network. From there, we develop a strategy to incorporate additional media outlets to maximize your reach at the appropriate frequency for market saturation.</p> <p>Impactful media planning also requires forethought, industry knowledge, budgeting and the right resources to execute the plan. At CNW we鈥檝e got everything it takes to create a strong media plan that delivers enviable results. </p> </div> </div> <div class="split-page-right"> <div class="menu-investor-relations-container"><ul id="menu-investor-relations" class="menu"><li id="menu-item-778" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current-page-parent current_page_ancestor menu-item-has-children menu-item-778"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/">Corporate Communications</a> <ul class="sub-menu"> <li id="menu-item-779" class="section menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-779"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/">Investor Relations</a> <ul class="sub-menu"> <li id="menu-item-780" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-780"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/awareness-strategy/">Awareness Strategy</a></li> <li id="menu-item-781" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-781"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/conference-strategy/">Conference Strategy</a></li> <li id="menu-item-782" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-782"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/corporate-guidance/">Corporate Guidance</a></li> <li id="menu-item-783" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-783"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/crisis-containment/">Crisis Containment</a></li> <li id="menu-item-784" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-784"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/deal-advisory/">Deal Advisory</a></li> <li id="menu-item-785" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-785"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/digital-communications/">Digital Communications</a></li> <li id="menu-item-786" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-786"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/email-marketing/">Email Marketing</a></li> <li id="menu-item-795" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-795"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/financing-support/">Financing Support</a></li> <li id="menu-item-787" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-787"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/goal-assessment-development/">Goal Assessment & Development</a></li> <li id="menu-item-788" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-788"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/investor-day-execution/">Investor Day Execution</a></li> <li id="menu-item-789" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-789"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/investor-materials/">Investor Materials</a></li> <li id="menu-item-790" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-790"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/ir-best-practices-audit/">IR Best Practices Audit</a></li> <li id="menu-item-791" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-791"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/media-outreach/">Media Outreach</a></li> <li id="menu-item-792" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-716 current_page_item menu-item-792"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/media-planning/" aria-current="page">Media Planning</a></li> <li id="menu-item-793" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-793"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/messaging-communication/">Messaging & Communication</a></li> <li id="menu-item-794" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-794"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/newsletter-coverage/">Newsletter Coverage</a></li> <li id="menu-item-796" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-796"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/private-group-meetings/">Private & Group Meetings</a></li> <li id="menu-item-797" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-797"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/relationship-building/">Relationship Building</a></li> <li id="menu-item-798" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-798"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/restructuring/">Restructuring</a></li> <li id="menu-item-799" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-799"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/roadshows/">Roadshows</a></li> <li id="menu-item-800" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-800"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/shareholder-inquiry/">Shareholder Inquiry</a></li> <li id="menu-item-801" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-801"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/strategic-planning-counsel/">Strategic Planning & Counsel</a></li> <li id="menu-item-802" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-802"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/investor-relations/targeted-outreach/">Targeted Outreach</a></li> </ul> </li> </ul> </li> </ul></div> </div> </article> </div> </div>  <div class="tb-4 conferences"> <div class="container center"> <h4>Official NewsWire Relationships</h4> <a href="https://www.altproexpo.com/" target="_blank"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/alternative-products.png" alt="Alternative Products Expo"></a> <a href="https://benzingacannabisconference.com/" target="_blank"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/benzinga-cannabis.png" alt="Benzinga Cannabis Capital Conference"></a> <a href="https://www.cannabisnewswire.com/clients/cannabis-business-summit-expo-2019/"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/ncia.png" alt="Cannabis Business Summit & Expo 2019"></a> <a href="https://www.cannabisnewswire.com/clients/cannabis-drinks-expo/"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/btn.png" alt="Cannabis Drinks Expo"></a> <a href="https://www.cwcbexpo.com/"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/cwcb.png" alt="Cannabis World Congress & Business Exposition"></a> <a href="https://cannexpo.ca/"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/cannexpo.png" alt="Cannexpo"></a> <a href="https://marigoldpr.com/"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/marigold.png" alt="Marigold PR"></a> <a href="https://www.cannabisnewswire.com/clients/mjmicro-conference/"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/mjmicro.png" alt="MjMicro Conference"></a> <a href="https://necann.com/" target="_blank"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/necann.png" alt="New England Cannabis Network"></a> <a href="https://www.cannabisnewswire.com/clients/ocannabiz-conference-expo/"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/ocannabiz.png" alt="O'Cannabiz Conference & Expo"></a> <a href="https://tetherbuds.com/"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/bud-tender.png" alt="Tether BudTender"></a> <a href="https://tetherbuds.com/"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/b-week.png" alt="Tether BudTender Appreciation Week"></a> </div></div> <div class="tb-4 currencies"> <div class="container center"> <h4>CannabisNewsWire Currently Accepts</h4> <div class="currency"> <img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/bitcoin.png" alt="Bitcoin"><p>Bitcoin</p> </div> <div class="currency"> <img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/bitcoincash.png" alt="Bitcoin Cash"><p>Bitcoin Cash</p> </div> <div class="currency"> <img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/doge.png" alt="Doge Coin"><p>Dogecoin</p> </div> <div class="currency"> <img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/ethereum.png" alt="Ethereum"><p>Ethereum</p> </div> <div class="currency"> <img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/litecoin.png" alt="Litecoin"><p>Litecoin</p> </div> <div class="currency"> <img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/usdcoin.png" alt="USD Coin"><p>USD Coin</p> </div> </div></div>  <div class="red-panel"> <div class="container"> <p><div class="textwidget custom-html-widget">Contact us: <span>303.498.7722</span></div></p> </div> </div>  <div class="footer"> <div class="container"> <div class="quarter"> <a href="https://www.cannabisnewswire.com/"><img src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/images/cnw-no-name.svg" alt="CannabisNewsWire" title="CannabisNewsWire" class="footer-logo"/></a> <h6><a href="https://www.cannabisnewswire.com/">CannabisNewsWire</a></h6> <p>303 S Broadway, Suite 317<br/> Denver, CO 80209<br/> (303) 498-7722</p> </div> <div class="quarter"> <div class="menu-footer-solutions-container"><ul id="menu-footer-solutions" class="menu"><li id="menu-item-39" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-has-children menu-item-39"><a href="https://www.cannabisnewswire.com/solutions/">Solutions</a> <ul class="sub-menu"> <li id="menu-item-630" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-630"><a href="https://www.cannabisnewswire.com/solutions/brand-awareness/">Brand Awareness</a></li> <li id="menu-item-430" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-430"><a href="https://www.cannabisnewswire.com/solutions/corporate-communications/">Corporate Communications</a></li> <li id="menu-item-40" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-40"><a href="https://www.cannabisnewswire.com/solutions/press-release-enhancement/">Press Release Enhancement</a></li> <li id="menu-item-43" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-43"><a href="https://www.cannabisnewswire.com/solutions/syndicated-communications/">Syndicated Communications</a></li> <li id="menu-item-42" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-42"><a href="https://www.cannabisnewswire.com/solutions/social-media-solutions/">Social Media Solutions</a></li> </ul> </li> </ul></div> </div> <div class="quarter"> <div class="menu-footer-other-container"><ul id="menu-footer-other" class="menu"><li id="menu-item-44" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-44"><a href="https://www.cannabisnewswire.com/about/">About</a></li> <li id="menu-item-1802" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1802"><a href="https://www.cannabisnewswire.com/cannabis-companies/">Cannabis Companies</a></li> <li id="menu-item-21483" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21483"><a href="https://www.cannabisnewswire.com/events/">Events</a></li> <li id="menu-item-19" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19"><a href="https://www.cannabisnewswire.com/newsroom/">NewsRoom</a></li> <li id="menu-item-48" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48"><a href="https://www.cannabisnewswire.com/contact/">Contact</a></li> <li id="menu-item-14113" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-14113"><a rel="privacy-policy" href="https://www.cannabisnewswire.com/disclaimer/">Disclaimer</a></li> </ul></div> </div> <div class="quarter social"> <ul> <li class="twitter"><a href="https://twitter.com/CNWMediaOnline" target="_blank"></a></li> <li class="linkedin"><a href="https://www.linkedin.com/company/cannabisnewswire/" target="_blank"></a></li> <li class="facebook"><a href="https://www.facebook.com/CNWMediaOnline/" target="_blank"></a></li> </ul> <div class="quickquote"> <h6>Company Search</h6> <input type="text" id="SymbolField" placeholder="Enter Symbol"> <a href="" class="getQuote">Get Quote</a> <h6 class="sitesearch">Site Search</h6> <form role="search" method="get" class="search-form" action="https://www.cannabisnewswire.com/"> <span class="screen-reader-text"></span> <input type="search" class="search-field" placeholder="Search Term …" value="" name="s" /> <button type="submit" class="search-submit"><span class="screen-reader-text">Search</span></button> </form> </div> </div> <div class="copyright"> <p>Copyright © <script language="JavaScript" type="text/javascript"> var d=new Date(); yr=d.getFullYear(); if (yr!=2017) document.write("2017 - "+yr); else {document.write(""+yr);} </script>. CannabisNewsWire<sup>庐</sup> / 303 S Broadway, Suite 317, Denver, CO 80209 (303) 498-7722 / <a href="/disclaimer">Disclaimers</a></p> </div> </div> </div>  <script type="text/javascript"> var _qevents = _qevents || []; (function() { var elem = document.createElement('script'); elem.src = (document.location.protocol == "https:" ? "https://secure" : "http://edge") + ".quantserve.com/quant.js"; elem.async = true; elem.type = "text/javascript"; var scpt = document.getElementsByTagName('script')[0]; scpt.parentNode.insertBefore(elem, scpt); })(); _qevents.push({ qacct:"p-rhyCE0ZarhBgn" }); </script> <noscript> <div style="display:none;"> <img src="//pixel.quantserve.com/pixel/p-rhyCE0ZarhBgn.gif" border="0" height="1" width="1" alt="Quantcast"/> </div> </noscript>   <script id="tawk-script" type="text/javascript"> var Tawk_API = Tawk_API || {}; var Tawk_LoadStart=new Date(); (function(){ var s1 = document.createElement( 'script' ),s0=document.getElementsByTagName( 'script' )[0]; s1.async = true; s1.src = 'https://embed.tawk.to/6310b06854f06e12d8922d61/1gbsj268n'; s1.charset = 'UTF-8'; s1.setAttribute( 'crossorigin','*' ); s0.parentNode.insertBefore( s1, s0 ); })(); </script>  <script type="text/javascript" id="angular_script-js-extra"> /* <![CDATA[ */ var wp_data = {"ajaxurl":"https:\/\/www.cannabisnewswire.com\/wp-admin\/admin-ajax.php","symbol":null}; /* ]]> */ </script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/js/ang-script.js?1732704446" id="angular_script-js"></script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-extra"> /* <![CDATA[ */ var wpcf7 = {"api":{"root":"https:\/\/www.cannabisnewswire.com\/wp-json\/","namespace":"contact-form-7\/v1"}}; /* ]]> */ </script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-content/plugins/contact-form-7/includes/js/index.js" id="contact-form-7-js"></script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/js/skip-link-focus-fix.js" id="cannabisnewswire-skip-link-focus-fix-js"></script> <script type="text/javascript" id="cannabisnewswire-script-js-extra"> /* <![CDATA[ */ var screenReaderText = {"expand":"expand child menu","collapse":"collapse child menu"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/js/functions.js" id="cannabisnewswire-script-js"></script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/js/js.cookie.min.js" id="cannabisnewswire-cookies-js"></script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/js/custom.js" id="cannabisnewswire-myscripts-js"></script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/js/jquery.cycle2.min.js" id="cannabisnewswire-cycle-js"></script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-content/themes/cannabisnewswire/js/jquery.cycle2.scrollVert.min.js" id="cannabisnewswire-cycle-vert-js"></script> <script type="text/javascript" src="https://www.google.com/recaptcha/api.js?render=6LfYEKwUAAAAADeNIkZGEaOLsIfgY_7BQSd2VCmP" id="google-recaptcha-js"></script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js" id="wp-polyfill-inert-js"></script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js" id="regenerator-runtime-js"></script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-includes/js/dist/vendor/wp-polyfill.min.js" id="wp-polyfill-js"></script> <script type="text/javascript" id="wpcf7-recaptcha-js-extra"> /* <![CDATA[ */ var wpcf7_recaptcha = {"sitekey":"6LfYEKwUAAAAADeNIkZGEaOLsIfgY_7BQSd2VCmP","actions":{"homepage":"homepage","contactform":"contactform"}}; /* ]]> */ </script> <script type="text/javascript" src="https://www.cannabisnewswire.com/wp-content/plugins/contact-form-7/modules/recaptcha/index.js" id="wpcf7-recaptcha-js"></script> </body> </html>