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If you survived and like Dubai, say it loud and proud
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//--> </script> <p class="last-updated">Last Updated: Nov 2, 2010</p> <p> <p>From boom to bust and now on the journey back, Dubai's economy has had a turbulent ride over the past two years.</p> <p>And to "celebrate" those who made it through the storm, an Emirati couple will launch a range of T-shirts, notebooks, bracelets and smartphone covers.</p> <p>The new line will carry the tag "iamherebecauseilikedubai", designed by Mishaal al Gergawi, a prominent Emirati writer and commentator, and his wife, the graphic designer Bushra Badri.</p> <p>"When the dust of the bust has settled, I feel like those who are still here are here for more than just monetary reasons," Mr al Gergawi said.</p> <p>"They are here because they like Dubai. Here's something you can wear or you can show around to say that 'I'm still here'."</p> <p>But it is not a campaign in response to the "Dubai bashing" in the media as of late, Mr al Gergawi said.</p> <p>"Somebody asked me, 'Is this a response to the Dubai-bashing articles?' I said, 'Absolutely not'. The Dubai-bashing articles should be engaged but in a different way," Mr al Gergawi said.</p> <p>"We are hoping to produce a well-designed, well-produced set of products for the local population of Dubai, by two people from Dubai."</p> <p>The concept has been in the works since April but the idea was sparked earlier when Mr al Gergawi was preparing a presentation about the history of Dubai and the next steps for the city.</p> <p>"And it just came to me when I was writing the presentation. I am here because I like Dubai," he said.</p> <p>A friend of his posted a message tagged "#iamherebecauseilikedubai" on the social networking site Twitter and a few people began "tweeting" the phrase along with scenic photos or positive anecdotes about the emirate.</p></p> <div class="ad-mpu"> <!--BEGIN Advert_Type5_MPU --> <!-- advert_type: Advert_Type5_MPU --> <!-- channelNameMPU: /thenational/Home/Business/Retail --> <!-- scriptval: http://ad.doubleclick.net/adj/tn.ae_business/business_retail;sz=300x250;tile=2;'+vars+';'+demographics+';'+surroundTag+';ar='+article+';lan='+admcdfp_sitelang+';!c='+category+';ord='+ord+'? --> <!-- noscript: http://ad.doubleclick.net/jump/tn.ae_business/business_retail;sz=300x250;tile=2;ord=123456789? --> <script type="text/javascript"> //<![CDATA[ if(typeof(ord) == 'undefined') {var ord = ''; } if(typeof(surroundTag) == 'undefined') { var surroundTag = ''; } if(typeof(article) == 'undefined') { var article = ''; } if(typeof(category) == 'undefined') { var category = ''; } if(typeof(demographics) == 'undefined') { var demographics = ''; } if(typeof(vars) == 'undefined') { var vars = ''; } if(typeof(meta) == 'undefined') { var meta = ''; } if(typeof(Comp_Name) == 'undefined') { var Comp_Name = ''; } if(typeof(Country_Name) == 'undefined') { var Country_Name = ''; } if(typeof(Team_Name) == 'undefined') { var Team_Name = ''; } if(typeof(category) == 'undefined') { var category = ''; } if(typeof(admcdfp_sitelang) == 'undefined') { var admcdfp_sitelang = ''; } if(typeof(demographics) == 'undefined') { var demographics = ''; } var scriptval = 'tn.ae_business/business_retail;sz=300x250;tile=2;'+vars+';'+demographics+';'+surroundTag+';ar='+article+';lan='+admcdfp_sitelang+';!c='+category+';ord='+ord+'?'; var noscriptval = 'tn.ae_business/business_retail;sz=300x250;tile=2;ord=123456789?'; document.write('<script type="text/javascript" src="https://web.archive.org/web/20101102230033/http://ad.doubleclick.net/adj/'+scriptval+'"><\/script>'); //]]> </script> <noscript> <a href="https://web.archive.org/web/20101102230033/http://ad.doubleclick.net/jump/tn.ae_business/business_retail;sz=300x250;tile=2;ord=123456789" target="_blank"> <img src="https://web.archive.org/web/20101102230033im_/http://ad.doubleclick.net/ad/tn.ae_business/business_retail;sz=300x250;tile=2;ord=123456789" border="0" alt=""/> </a></noscript> <!--END Advert_Type5_MPU--> </div> <p> <p>Then Mrs Badri had a few requests from friends about branding T-shirts or bags using the phrase and she mentioned it to Mr al Gergawi.</p> <p>"She said: 'I think there is interest. Why don't you turn this into a business'?" he said.</p> <p>They used their own money to start the venture and got help with the legal and marketing requirements from the Mohammed Bin Rashid Establishment for SME Development.</p> <p>Their website, iamhere.ae, went live on the web on October 25 and will be taking online orders starting this week, said Mr al Gergawi.</p> <p>Prices are still being finalised but the items will all be less than Dh100 (US$27.22), he said.</p> <p>The products are aimed at UAE residents, unlike the famous "I love NY" T-shirts in the US.</p> <p>"It's something that we wanted for the city," Mr al Gergawi said. "We wanted to pull people together."</p> <p><a href="https://web.archive.org/web/20101102230033/mailto:aligaya@thenational.ae">aligaya@thenational.ae</a></p></p> <p> </p> <div class="share"> <h2>Share this article:</h2> <a class="stbar chicklet ck_email" st_page="send"><img height="16" width="16" src="/web/20101102230033im_/http://www.thenational.ae/staticfiles/images/portal/share_email.gif" alt="Share via e-mail" st_page="send" onclick="updateDB('65ebe4342b60c210VgnVCM200000e66411ac____');dcsMultiTrack('DCS.dcsuri','/share/email','WT.ti','Email Article Share', 'DCSext.share','Email','DCSext.articleshare','1','DCSext.author','','DCSext.articlename','');"></a> <a class="stbar chicklet ck_facebook" st_dest="facebook.com"><img height="16" width="16" src="/web/20101102230033im_/http://www.thenational.ae/staticfiles/images/portal/share_facebook.gif" alt="Share via Facebook" st_dest="facebook.com" 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