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globalnav-submenu-trigger-link globalnav-link-vision"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg xmlns="http://www.w3.org/2000/svg" width="34" height="44" viewBox="0 0 34 44"><path d="m.4043,17.5449h1.1074l2.4844,7.0898h.0938l2.4844-7.0898h1.1074l-3.1172,8.4551h-1.043L.4043,17.5449Zm8.3467.2168c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031Zm.1875,1.9219h1.0195v6.3164h-1.0195v-6.3164Zm2.499,4.7051h1.043c.1699.5273.6738.873,1.4824.873.8496,0,1.4531-.4043,1.4531-.9785v-.0117c0-.4277-.3223-.7266-1.1016-.9141l-.9785-.2344c-1.1836-.2812-1.7168-.7969-1.7168-1.7051v-.0059c0-1.0488,1.0078-1.8398,2.3496-1.8398,1.3242,0,2.2441.6621,2.3848,1.6934h-1.002c-.1348-.498-.627-.8438-1.3887-.8438-.75,0-1.3008.3867-1.3008.9434v.0117c0,.4277.3164.6973,1.0605.8789l.9727.2344c1.1895.2871,1.7637.8027,1.7637,1.7051v.0117c0,1.125-1.0957,1.9043-2.5312,1.9043-1.4062,0-2.373-.6797-2.4902-1.7227Zm6.3203-6.627c0-.3867.3164-.7031.7031-.7031s.7031.3164.7031.7031-.3164.7031-.7031.7031-.7031-.3164-.7031-.7031Zm.1875,1.9219h1.0195v6.3164h-1.0195v-6.3164Zm2.5049,3.1641v-.0117c0-2.0273,1.1133-3.2637,2.9121-3.2637s2.9121,1.2363,2.9121,3.2637v.0117c0,2.0215-1.1133,3.2637-2.9121,3.2637s-2.9121-1.2422-2.9121-3.2637Zm4.7812,0v-.0117c0-1.4941-.6738-2.3613-1.8691-2.3613s-1.8691.8672-1.8691,2.3613v.0117c0,1.4883.6738,2.3613,1.8691,2.3613s1.8691-.873,1.8691-2.3613Zm2.5049-3.1641h1.0195v.9492h.0938c.3164-.668.9082-1.0605,1.8398-1.0605,1.418,0,2.209.8379,2.209,2.3379v4.0898h-1.0195v-3.8438c0-1.1367-.4688-1.6816-1.4766-1.6816s-1.6465.6797-1.6465,1.7871v3.7383h-1.0195v-6.3164Z"></path></svg> </span><span class="globalnav-link-text">Vision</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - airpods" class=" globalnav-item globalnav-item-airpods globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/hk/airpods/" data-globalnav-item-name="airpods" data-topnav-flyout-trigger-compact="true" data-analytics-title="airpods" data-analytics-element-engagement="hover - airpods" aria-label="AirPods" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-airpods"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 43 44" width="43" xmlns="http://www.w3.org/2000/svg"><path d="m11.7153 19.6836h.961v.937h.094c.187-.615.914-1.048 1.752-1.048.164 0 .375.011.504.029v1.008c-.082-.024-.446-.059-.645-.059-.961 0-1.658.645-1.658 1.535v3.914h-1.008zm28.135-.111c1.324 0 2.244.656 2.379 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6.427h1.008v-6.316h-1.008zm-.199-8.238c0-.387.317-.703.703-.703.387 0 .703.316.703.703s-.316.703-.703.703c-.386 0-.703-.316-.703-.703zm-6.137 4.922 1.324-3.773h.093l1.325 3.773zm1.892-5.139h-1.043l-3.117 8.455h1.107l.85-2.42h3.363l.85 2.42h1.107zm14.868 4.5h-1.864v-3.562h1.864c1.224 0 1.898.639 1.898 1.799 0 1.119-.697 1.763-1.898 1.763zm.275-4.5h-3.193v8.455h1.054v-3.017h2.127c1.588 0 2.719-1.119 2.719-2.701 0-1.612-1.107-2.737-2.707-2.737z"/></svg></span><span class="globalnav-link-text">AirPods</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - tv-home" class=" globalnav-item globalnav-item-tv-home globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/hk/tv-home/" data-globalnav-item-name="tv-home" data-topnav-flyout-trigger-compact="true" data-analytics-title="tv & home" data-analytics-element-engagement="hover - tv & home" aria-label="TV 與家居" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-tv-home"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 49 44" width="49" xmlns="http://www.w3.org/2000/svg"><path d="m2.9954 26v-7.5059h-2.7246v-.9492h6.5039v.9492h-2.7246v7.5059zm7.7314 0-3.1172-8.4551h1.1074l2.4844 7.0898h.0938l2.4844-7.0898h1.1074l-3.1172 8.4551zm11.2102-7.98c-.3457.1465-.9082.3105-1.6816.4863l.0586.9316h1.4062v.8906h-1.3711l.0527 1.0137h1.2539v.9023h-1.2012l.0527 1.0781h5.7598l.0527-1.0605h-1.0312v-.8965h1.0664l.0527-1.0312h-1.0488v-.8906h1.0898l.0527-1.0254h-1.2422v-.9199h2.1621l-.2227 5.8242h.7324v.9199h-2.8535c1.0664.3867 2.0332.8613 2.9121 1.4062l-.5449.8496c-1.0078-.6855-2.0391-1.2305-3.082-1.623l.416-.6328h-3.0234l.6855.6035c-.8203.6152-1.8223 1.1543-3.0117 1.623l-.6035-.8027c1.1484-.4102 2.1035-.8906 2.877-1.4238h-2.918v-.9199h.7559l-.2227-5.5781c.7559-.0879 1.5059-.293 2.2676-.6035zm1.2422 1.4766h1.7109c-.0293 1.8867-.1172 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globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/hk/entertainment/" data-globalnav-item-name="entertainment" data-topnav-flyout-trigger-compact="true" data-analytics-title="entertainment" data-analytics-element-engagement="hover - entertainment" aria-label="娛樂" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-entertainment"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 21 44" width="21" xmlns="http://www.w3.org/2000/svg"><path d="m2.5312 17.0586c-.082.6445-.1758 1.2539-.252 1.8105h1.4473v.5449c-.0586 1.623-.3105 3.0352-.7852 4.2246.4219.4219.7676.7969 1.0371 1.1367l-.6562.75c-.2402-.2988-.5039-.6152-.8086-.9551-.3926.7441-.8848 1.377-1.4648 1.916l-.6211-.7676c.5801-.5215 1.0605-1.1367 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globalnav-submenu-trigger-link globalnav-link-accessories"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 20 44" width="20" xmlns="http://www.w3.org/2000/svg"><path d="m4.8789 17.3363v.8789h-1.2598v1.0254h1.084v7.0605h-.8261v-.3633h-2.6368v.4336h-.832v-7.1309h1.0781v-1.0254h-1.2363v-.8789h4.6289zm-1.0019 7.7403v-2.4727h-.4102c-.4629 0-.6914-.252-.6914-.75v-1.7695h-.4395v.5742c-.0117 1.1074-.2461 1.9043-.7031 2.4082l-.3926-.334v2.3438zm-2.6368-4.9922v2.4492c.3223-.4277.4863-1.0547.4922-1.875v-.5742zm2.3145 3.3105v.832h-1.9746v-.832zm-.7207-4.1543v-1.0254h-.5567v1.0254zm1.043.8438h-.4864v1.5879c0 .1406.0879.2285.2637.2285h.2227zm5.2851 5.6015c-.1582.3223-.4922.4863-.9785.4863h-1.9512c-.6562 0-.9727-.3867-.9727-1.1484v-4.3066h2.7891v-2.502h-2.9004v-.8789h3.791v4.2715h-2.7597v3.0469c0 .3984.1523.6152.4629.6387h1.3945c.2227 0 .3809-.1465.4395-.4219.041-.2695.0879-.7969.123-1.582l.9141.3105c-.0821 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data-analytics-element-engagement="hover - support" data-analytics-exit-link="true" aria-label="支援服務" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-support"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 41 44" width="41" xmlns="http://www.w3.org/2000/svg"><path d="m5.6201 16.9906v1.2598h3.9316v.9434h-3.9316v1.3418h2.7305v.8613c-.5391 1.1016-1.3301 2.0508-2.3555 2.8418.457.2461.9609.4805 1.5059.6855.7383.2637 1.5059.498 2.3262.6855l-.5684.8613c-.8906-.2402-1.7285-.5215-2.5312-.8613-.5626-.246-1.084-.5097-1.5645-.8027-1.1367.709-2.5137 1.2715-4.1074 1.6992l-.5684-.8672c1.4941-.334 2.7773-.8145 3.832-1.4004-.5097-.4043-.9609-.8555-1.3418-1.3477-.3574-.4512-.6152-.9316-.7676-1.4414h-.7148v-.9141h3.1289v-1.3418h-3.914v-.9434h3.914v-1.2598h.9961zm1.6231 4.459h-4.0664c.1816.4805.4512.9023.7969 1.2656.3457.3691.7383.709 1.166 1.0078.9023-.6445 1.6113-1.4003 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M1.55,20c0-2.454,1.997-4.45,4.45-4.45 c2.454,0,4.45,1.997,4.45,4.45S8.454,24.45,6,24.45C3.546,24.45,1.55,22.454,1.55,20z"/> </svg> </span><span class="globalnav-image-compact"><svg height="48" viewBox="0 0 17 48" width="17" xmlns="http://www.w3.org/2000/svg"><path d="m16.2294 29.9556-4.1755-4.0821a6.4711 6.4711 0 1 0 -1.2839 1.2625l4.2005 4.1066a.9.9 0 1 0 1.2588-1.287zm-14.5294-8.0017a5.2455 5.2455 0 1 1 5.2455 5.2527 5.2549 5.2549 0 0 1 -5.2455-5.2527z"/></svg></span></a><div id="globalnav-submenu-search" aria-labelledby="globalnav-menubutton-link-search" class="globalnav-flyout globalnav-submenu"><div class="globalnav-flyout-scroll-container"><div class="globalnav-flyout-content globalnav-submenu-content"><form action="/hk-zh/search" method="get" class="globalnav-searchfield"><div class="globalnav-searchfield-wrapper"><input placeholder="搜尋 apple.com" aria-label="搜尋 apple.com" autocorrect="off" autocapitalize="off" autocomplete="off" spellcheck="false" 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class="globalnav-image-compact"><svg width="38" height="40" viewBox="0 0 38 40" xmlns="http://www.w3.org/2000/svg"><path d="m28.6724 27.8633-5.07-5.07c-.0095-.0095-.0224-.0122-.032-.0213a7.9967 7.9967 0 1 0 -1.8711 1.7625c.0254.03.0357.0681.0642.0967l5.07 5.07a1.3 1.3 0 0 0 1.8389-1.8379zm-18.0035-10.0033a6.5447 6.5447 0 1 1 6.545 6.5449 6.5518 6.5518 0 0 1 -6.545-6.5449z"/></svg></span></button></div><div role="status" aria-live="polite" data-topnav-searchresults-label="項結果" class="globalnav-searchresults-count"></div></form><div class="globalnav-searchresults"></div></div></div></div></li><li id="globalnav-bag" data-analytics-region="bag" class="globalnav-item globalnav-bag"><div class="globalnav-bag-wrapper"><a role="button" id="globalnav-menubutton-link-bag" href="/hk-zh/shop/goto/bag" aria-label="購物袋" data-globalnav-item-name="bag" data-topnav-flyout-trigger-regular="true" data-topnav-flyout-trigger-compact="true" data-analytics-title="open - bag" class="globalnav-link 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2.6032 0 0 0 -2.6-2.6001zm-4.9575-2.2768a2.658 2.658 0 0 1 2.6221 2.2764h-5.2442a2.658 2.658 0 0 1 2.6221-2.2764zm6.3574 13.8a1.4014 1.4014 0 0 1 -1.4 1.4h-9.9149a1.4014 1.4014 0 0 1 -1.4-1.4v-8.9231a1.4014 1.4014 0 0 1 1.4-1.4h9.915a1.4014 1.4014 0 0 1 1.4 1.4z"/></svg></span></a><span aria-hidden="true" data-analytics-title="open - bag" class="globalnav-bag-badge"><span class="globalnav-bag-badge-separator"></span><span class="globalnav-bag-badge-number">0</span><span class="globalnav-bag-badge-unit">+</span></span></div><div id="globalnav-submenu-bag" aria-labelledby="globalnav-menubutton-link-bag" class="globalnav-flyout globalnav-submenu"><div class="globalnav-flyout-scroll-container"><div class="globalnav-flyout-content globalnav-submenu-content"></div></div></div></li></ul><div class="globalnav-menutrigger"><button id="globalnav-menutrigger-button" aria-controls="globalnav-list" aria-label="Menu" data-topnav-menu-label-open="Menu" data-topnav-menu-label-close="Close" 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data-ac-gallery-fade> <div class="section-slide" id="beforepresent" aria-labelledby="panel beforepresent" data-ac-gallery-item role="tabpanel"> <dl data-path="/legal/privacy/data/zh-hk/apple-advertising/index/index" class="cmp-contentfragment"> <section class="section header-text-center"> <div class="section-content"> <div class="cmp-contentfragment__element cmp-contentfragment__element--title"> <dt class="cmp-contentfragment__element-label"></dt> <dd class="cmp-contentfragment__element-value"> <h2 class="typography-headline">Apple廣告與私隱</h2> </dd> <div> <div class="cmp-contentfragment__element cmp-contentfragment__element--summary"> <dt class="cmp-contentfragment__element-label"></dt> <dd class="cmp-contentfragment__element-value"> <p class="typography-intro large-8 medium-10 small-12 center"> <p class="typography-intro large-8 medium-10 small-12 center">Apple提供的廣告在尊重用户的私隱同時，協助用户探索App、產品和服務。Apple廣告平台的設計可保護你的資料，並讓你控制我們使用你資料的方式。我們的廣告平台不會與第三方分享個人資料。<br /><br /><br /></p> </p> </dd> </div> </div> </section> <div class="cmp-contentfragment__element cmp-contentfragment__element--content"> <dt class="cmp-contentfragment__element-label"></dt> <dd class="cmp-contentfragment__element-value"> <section class="section"> <div class="section-content"> <div class="row top-padding bottom-padding large-10 large-offset-1 small-12 small-offset-0"><p>由Apple的廣告平台傳送的廣告可能會在App Store、Apple News、「股市」和Apple TV App中顯示。Apple的廣告平台不會追蹤你，意味著其不會將從App收集的用户或裝置資料連結到從第三方收集的用户或裝置資料以作提供定向廣告或廣告測量用途，亦不會與資料中介人分享用户或裝置資料。</p><p>關聯性的資料</p><p>關聯性的資料可能會用來向你提供廣告，例如：</p><ul><li>裝置資料：你的鍵盤語言設定、裝置類型、OS版本和連線類型。</li><li>裝置位置：如已啟用「定位服務」並已向App Store、Apple News或Apple TV App授權取用你的位置，你的大概位置可能會用作向你提供地理位置相關的廣吿。Apple的廣告平台不會從你的位置組成個人檔案，即使你允許App取用你的精確位置，Apple的廣告平台亦不會使用或儲存你的精確位置。如要取用這些設定，請前往「設定」>「私隱與保安」>「定位服務」。</li><li>App Store：執行搜尋時的查詢內容、有關你正在查看的頁面資料，均可能用於向你提供相關的廣告。</li><li>Apple News和「股市」：你閲讀的報道類型可能會用來選擇適合的廣告。</li></ul><p>分類</p><p>我們製作分類以便在App Store、Apple News和「股市」中提供個人化廣告。分類是具備相似特質的人物群組。你的個人資料可能會用來決定你屬於哪一個分類以及會收到甚麼廣告。為了保護你的私隱，只有在超過5,000人符合廣告商所選取的定向條件時才會傳送定向廣告。</p><p>我們可能會使用包括以下項目在內的資料來將你分配到某個分類：</p><ul><li>帳户資料：你的姓名、地址、年齡、性別和註冊到你Apple帳户的裝置。其他資料如你在Apple帳户註冊頁面中的名字，或Apple帳户中的稱呼語可能會用來辨別你的性別。你可以在Apple帳户網站（<a href="http://account.apple.com">account.apple.com</a>）上更新你的帳户資料。</li><li>下載項目、購買項目與訂閲項目：你下載的音樂、電影、書籍、電視節目和App，以及任何App內購買和訂閲。我們不允許基於特定App的下載項目或從App Store中特定App內的購買項目（包括訂閲）作為廣告目標，除非該廣告目標行為是由該App的開發者所進行。</li><li>Apple News和「股市」：你閲讀的報道主題和類別，以及你關注、訂閲或啟用通知的出版物。</li><li>廣吿：你與Apple廣告平台所提供廣告的互動情況。</li></ul><p>為了從符合你的條件的多個廣告中選擇要顯示的廣告，我們可能會使用上述的部份資料，以及你的App Store搜尋和瀏覽活動，來決定哪些廣告可能與你最有關聯。App Store瀏覽活動包括你在瀏覽App Store時點按和檢視的內容和App。此項資料是從許多用户彙集而來的，因此並不能用來識別你的身份。我們也可能透過本機和裝置端處理，以使用儲存在你裝置端的資料（例如你經常開啟的App）來選擇要顯示的廣告。</p><p>Apple的廣告平台會依據不會連繫至你的Apple帳户的隨機識別碼，接收你點按和檢視的廣告之相關資料。</p><p>Apple不會將個人資料與第三方分享。我們會向廣告商，以及與Apple共同提供產品與服務、協助Apple對客户行銷，以Apple的名義銷售廣告的策略合作夥伴提供某些非個人資料。Apple Pay的交易記錄或「健康」App的資料無法被Apple的廣告平台取用，或作為廣告用途。Apple不知道也不會讓廣告商知道你的性向、宗教信仰或政治連繫的資料。</p><p>廣告偏好設定</p><p>關於此廣告<br>如要了解某個特定的廣告為甚麼會在App Store、Apple News或「股市」中顯示，請點一下廣告上的「廣告」按鈕。這將會顯示用於決定你會收到甚麼廣告的分類和其他資料，例如人口統計資料。</p><p>廣告目標資料<br>查看Apple的廣告平台可能會用於傳送定向廣告，並與你有關的資料（包括你所屬的分類）。</p><p>如要在iOS、iPadOS或visionOS裝置上查看此資料，請前往「設定」>「私隱與保安」>「Apple廣告」，然後點一下「檢視廣吿目標資料」。在Mac上，請前往「系統設定」>「私隱與保安」>「Apple廣告」，然後按一下「檢視廣吿目標資料」。</p><p>如你認為你的相關資料不正確，你可以更新Apple帳户資料。</p><p>基於位置的廣吿<br>如你允許App Store、Apple News或Apple TV App取用你的位置，Apple的廣告平台就可能會使用你裝置目前的大概位置為你提供基於地理位置的定向廣告。</p><p>你可以選擇不使用基於位置的App功能，包括廣告。在iOS、iPadOS或visionOS裝置上，前往「設定」>「私隱與保安」>「定位服務」，關閉「定位服務」或將App Store、Apple News或Apple TV App的權限設定為「永不」（如適用）。在Mac上，請前往「系統設定」>「私隱與保安」>「定位服務」，然後關閉「定位服務」或關閉News或TV的位置權限。在tvOS上，請前往「設定」>「一般」>「私隱」>「定位服務」，然後關閉「定位服務」或將Apple TV App權限設定為「永不」。</p><p>當你在裝置上關閉「定位服務」時，Apple的廣告平台就不會收到基於位置的資料。</p><p>個人化廣告<br>如已開啟「個人化廣告」，Apple的廣告平台可能會使用你的資料在App Store、Apple News和「股市」上提供與你更相關的廣告。關閉「個人化廣告」將使Apple無法將你的資料用於廣吿個人化。這樣未必會減少你收到的廣告數量，但廣告可能與你的相關性較低。</p><p>你可以在iOS、iPadOS或visionOS裝置上關閉「個人化廣告」，請前往「設定」>「私隱與保安」>「Apple廣告」，然後點一下以關閉「個人化廣告」。在Mac上，前往「系統設定」>「私隱與保安」>「Apple廣告」，然後取消選擇「個人化廣告」。如你未成年、擁有管理式帳户或位於Apple不向其App傳送廣告的位置，「個人化廣告」選項可能無法使用。</p><p>防範詐騙和其他惡意活動</p><p>為協助識別並防範廣告中的詐騙和其他惡意活動，Apple廣告平台可能會使用你在App Store的搜尋內容、你查看和點按的廣告，以及你從廣告購買和下載的App之相關資料。此資料是透過不會連繫至你的Apple帳户的隨機識別碼收集而來。</p><p>無論何時，Apple都會根據「Apple私隱政策」的規定處理所收集的資料，請瀏覽：<a href="http://www.apple.com/hk/privacy">www.apple.com/hk/privacy</a></p><p>出版日期： 2024 年9 月 20 日</p></div> </div> </section> </dd> </div> </dl> </div> </div> </main> <footer id="ac-globalfooter" class="no-js " lang="zh-HK" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label"> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <nav class="ac-gf-breadcrumbs" aria-label="Breadcrumbs" role="navigation"> <a href="https://www.apple.com/hk/" class="home ac-gf-breadcrumbs-home"> 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