1st Edition of Let's Talk About Marketing

<!DOCTYPE html> <html lang="en" class="cls-fix-enabled"> <head> <meta name="pageKey" content="d_flagship2_pulse_read"> <meta name="robots" content="max-image-preview:large, noarchive"> <meta name="bingbot" content="nocache">  <meta name="locale" content="en_US"> <meta id="config" data-app-version="0.0.4247" data-call-tree-id="AAYnmTaFiB/DPndf7gBJ1Q==" data-multiproduct-name="article-ssr-frontend" data-service-name="article-ssr-frontend" data-browser-id="4739ac8a-0814-4502-8ed6-7e808689c5d0" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:d_flagship2_pulse_read;83jtU8gDTke5piz0Orsk5Q==" data-theme="light" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0" data-logout-url="https://www.linkedin.com/uas/logout?session_full_logout=true&csrfToken=ajax%3A8256602343832500301" data-should-use-full-url-in-pve-path="true" data-dna-member-lix-treatment="control" data-human-member-lix-treatment="control" data-dfp-member-lix-treatment="control"> <link rel="canonical" href="https://www.linkedin.com/pulse/1st-edition-lets-talk-marketing-omar-reyes-yzo6e">     <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca"> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <title>1st Edition of Let's Talk About Marketing</title> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/225z03rnycxvt10egggdnk1ei"> <meta name="description" content="Today I want to talk about a couple of things about Arjan Schoorl. 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Here is the first: Google Ads, as a powerful advertising platform, offers a multitude of avenues for businesses to reach their target audience and achieve their marketing objectives."> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D4E12AQHHQhTrnyIsbw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1711664214818?e=2147483647&v=beta&t=cBek2TgbsfrrC2U6OjzMppxiABTGBaQggC77ApMfzXM"> <meta name="appId"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Omar Reyes"> <meta name="twitter:label2" content="Reading time"> <meta name="twitter:data2" content="4 min read"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/pulse/api/ingraphs/gauge" data-counter-metric-endpoint="/pulse/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"Article","headline":"Today I want to talk about a couple of things about Arjan Schoorl. Here is the first: Google Ads, as a powerful advertising platform, offers a multitude of avenues for businesses to reach their target audience and achieve their marketing objectives.","url":"https://www.linkedin.com/pulse/1st-edition-lets-talk-marketing-omar-reyes-yzo6e","publisher":null,"name":"1st Edition of Let's Talk About 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data-semaphore-tracking-prefix="article-ssr-frontend-pulse_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this article </a>  </li>  </ul>  </div> </div> <div class="core-section-container__content break-words"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/in/omar-reyes-digital-marketing" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Omar Reyes </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Omar Reyes"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Omar Reyes </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Freelance Google Ads Specialist | Helping Painting Companies Generate Leads Online </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Mar 29, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F1st-edition-lets-talk-marketing-omar-reyes-yzo6e&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Today I want to talk about a couple of things about </span><span class> <a href="https://nl.linkedin.com/in/arjanschoorl/en?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Arjan Schoorl </a>  </span><span class>.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Here is the first:</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Google Ads, as a powerful advertising platform, offers a multitude of avenues for businesses to reach their target audience and achieve their marketing objectives. However, the effectiveness of Google Ads campaigns can vary significantly depending on the specific goals of the business and the industry it operates in. This is why it's crucial to understand that Google Ads for e-commerce and lead generation serve distinct purposes and require tailored strategies for optimal results.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Firstly, Google Ads for e-commerce is primarily focused on driving sales and revenue for online stores. The goal is to showcase products to potential customers who are actively searching for them or are likely to be interested based on their browsing behavior. This involves utilizing various ad formats such as Shopping Ads, which display product images, prices, and descriptions directly in search results, as well as Display Ads and Video Ads to capture the attention of potential customers across the web.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>On the other hand, Google Ads for lead generation aims to generate qualified leads for businesses, typically through forms or landing pages where users can submit their contact information or express interest in a particular product or service. This requires a different approach, focusing on targeting specific demographics or interests, crafting compelling ad copy and offers, and optimizing landing pages for conversions.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Moreover, within each of these broad categories, there are further specialized areas such as business-to-business (B2B) marketing, small businesses, large enterprises, software as a service (SaaS), and more. Each of these sectors has its own unique dynamics, target audiences, and advertising challenges, necessitating a nuanced understanding and tailored approach.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Freelancers and agencies involved in managing Google Ads campaigns face the decision of whether to specialize in a particular niche or offer a broader range of services. While some may choose to be generalists and cater to a wide array of clients and industries, others may prefer to focus their expertise on a specific area where they can provide deeper insights and deliver superior results.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>There are merits to both approaches. Being a generalist allows for flexibility and the ability to capitalize on a diverse range of opportunities. However, specialization can lead to greater expertise, higher client satisfaction, and ultimately, better business outcomes. It all boils down to individual preferences, business goals, and the level of expertise and resources available.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Success in Google Ads hinges on understanding the nuances of different industries and objectives, as well as the ability to adapt strategies accordingly. Whether one chooses to specialize in a particular niche or offer a broader range of services, what ultimately matters is delivering value to clients and driving measurable results that align with their goals.</span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/mastering-google-ads-linkedin-john-williams--3umrc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFONMqqS4QLzA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1730831704276?e=2147483647&v=beta&t=6p_nFeTgj6mSNCzzMeHTinAmaIvvC_5I7G5UNahdudo"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Mastering Google Ads and LinkedIn Ads</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> John W. </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 weeks ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/top-10-best-google-ads-experts-seodiscovery"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFGFCAqzy-gEw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1691559679253?e=2147483647&v=beta&t=WPMvVyJyGRba4sRTs-VF-sRD7aorAftk90GBFeeBs3k"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Top 10 Best Google Ads Experts in 2024</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> SEO Discovery Private Limited </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/how-improve-google-ads-conversion-rate-expert-strategies-pathmonk"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQH41pG3jwpmhw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1680531850402?e=2147483647&v=beta&t=fbuMMEEl6btWgBnCVEzaYoxPNFYIJXC2PtHUIO1_IFg"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">How to Improve Google Ads Conversion Rate With Expert…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Pathmonk </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Here is the second:</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The concept of offering value to tap into opportunities and gain access to influential circles is a powerful strategy that can yield significant benefits for individuals seeking to break into specialized communities or industries. It underscores the importance of building genuine relationships, demonstrating expertise, and fostering reciprocity.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In the context of the individual who helped one of the founders of PPC Mastery with their free community, his act of offering expertise without expecting immediate returns exemplifies this principle. By contributing valuable insights and assistance, he not only demonstrated his competence but also established goodwill within the community. This proactive approach not only benefits the recipient of the help but also opens doors to potential opportunities for the individual providing the assistance.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This strategy revolves around a mindset of abundance rather than scarcity. Instead of viewing interactions solely as transactions aimed at immediate gains, individuals focus on building long-term relationships and creating mutual value. By prioritizing the needs and interests of others, they position themselves as valuable collaborators and trusted partners.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Moreover, offering value can take various forms, ranging from sharing knowledge and expertise to providing practical assistance or support. This flexibility allows individuals to tailor their contributions to the specific needs and preferences of the recipients, thereby increasing the likelihood of making a meaningful impact.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Crucially, the act of offering value is not contingent on receiving immediate rewards. While reciprocity suggests that individuals may receive something in return for their efforts, the emphasis lies on genuine generosity and goodwill rather than transactional exchanges. This mindset shift fosters a culture of collaboration, trust, and mutual support within communities, ultimately leading to more enriching and fulfilling interactions for all involved.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In essence, the practice of offering value as a means of accessing opportunities and building relationships embodies the principle of abundance, fosters reciprocity, and cultivates a culture of collaboration and mutual support. By adopting this mindset and actively seeking ways to contribute to the success of others, individuals can unlock new possibilities, forge meaningful connections, and achieve their goals in both personal and professional spheres.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  </div>   </article> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-publisher-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/newsletters/let-s-talk-about-marketing-7179239466849443840" data-tracking-will-navigate> <span class="sr-only"> Let's Talk About Marketing </span> </a> <img class="inline-block relative w-6 h-6 " 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data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:ugcPost:7179245657533091840"> 1 Comment </a>  </div> </div> </div> <div class="comments__container"> <div class="comments">   <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://bd.linkedin.com/in/md-selim-babu-4937b8237?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFfZrJbfMwMWA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1732068401711?e=2147483647&v=beta&t=aEBbaUuV5ZBv_w2sUY0YIfDavXqiJUR_T_YPEqsy9Js" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="MD. Selim Babu"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://bd.linkedin.com/in/md-selim-babu-4937b8237?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> MD. Selim Babu </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Data Driven Marketing Specialist</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 7mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon 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class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">I'll keep this in mind</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F1st-edition-lets-talk-marketing-omar-reyes-yzo6e&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block 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class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer 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language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" 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lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" 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