B2B Marketing on LinkedIn Online Class | LinkedIn Learning, formerly Lynda.com

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class="search-bar__live-text sr-only" role="status"></div> </section>  <div class="nav__cta-container order-3 flex gap-x-1 justify-end min-w-[100px] flex-nowrap flex-shrink-0 babybear:flex-wrap flex-2 babymamabear:min-w-[50px] "> <a class="nav__button-tertiary btn-md btn-tertiary" href="http://www.linkedin.com/learning/subscription/products?courseSlug=b2b-marketing-on-linkedin-2&destRedirectURL=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fb2b-marketing-on-linkedin-2&trk=learning-course_nav-header-join&upsellTrk=lil_upsell_nav_subscription&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fb2b-marketing-on-linkedin-2%3Ftrk%3Dlearning-topics_learning-search-card_search-card" data-tracking-control-name="lil_upsell_nav_subscription" data-tracking-impression-name="lil_upsell_nav_subscription" data-test-live-nav-primary-cta data-tracking-will-navigate> Start free trial </a> <a class="nav__button-secondary btn-md btn-secondary-emphasis" 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href="https://www.linkedin.com/learning/browse?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>All topics</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/business?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Business</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/marketing-2?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Marketing</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/b2b-marketing?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>B2B Marketing</a> </li> </ol> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"All topics","item":"https://www.linkedin.com/learning/browse"},{"@type":"ListItem","position":2,"name":"Business","item":"https://www.linkedin.com/learning/topics/business"},{"@type":"ListItem","position":3,"name":"Marketing","item":"https://www.linkedin.com/learning/topics/marketing-2"},{"@type":"ListItem","position":4,"name":"B2B Marketing","item":"https://www.linkedin.com/learning/topics/b2b-marketing"}]} </script> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <section class="top-card__image-container"> <img class="top-card__image" alt="B2B Marketing on LinkedIn" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQHGNarPZnP4bw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1606851311639?e=2147483647&v=beta&t=GvTnxy669z2KjGHN1fMSfaBlEt-31QnvA8lbVrYLrac"> <a class="top-card__overlay-button" data-tracking-control-name="course_preview" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/using-linkedin-for-your-b2b-marketing-efforts?autoplay=true&trk=course_preview"> <span class="top-card__preview-cta "> <icon class="top-card__preview-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l"> </icon> <span class="top-card__preview-cta-text">Preview</span> </span>  </a> </section> <div class="top-card-layout__card relative p-2 papabear:p-details-container-padding"> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> B2B Marketing on LinkedIn </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> <div class="top-card__headline-row"> <span class="top-card__headline-row-item top-card__headline-row-item--large">With Viveka von Rosen</span> <span class="top-card__headline-row-item">Liked by 2,389 users</span> </div> <div class="top-card__headline-row"> <span class="top-card__headline-row-item">Duration: 39m</span> <span class="top-card__headline-row-item">Skill level: Intermediate</span> <span class="top-card__headline-row-item">Released: 12/3/2020</span> </div> </h2>   <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a href="http://www.linkedin.com/learning/subscription/products?courseSlug=b2b-marketing-on-linkedin-2&destRedirectURL=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fb2b-marketing-on-linkedin-2&trk=course_info&upsellTrk=lil_upsell_course_info_subscription" data-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-impression-name="lil_upsell_course_info_subscription" data-litms-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-will-navigate class="top-card__upsell-link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" data-test-live-course-sub-upsell> Start my 1-month free trial </a> <a class="buy-for-your-team-cta__link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary" href="/learning/subscription/teams?veh=lil_upx&src=li-lil-upsell&trk=learning-course_buy-for-your-team-cta" data-tracking-control-name="learning-course_buy-for-your-team-cta" data-tracking-impression-name="lil_upsell_learning-course_buy-for-your-team-cta_teambuy" data-test-live-buy-for-your-team-upsell data-tracking-will-navigate> Buy for my team </a> </div> </div>  </div>   </div> </section> <div class="details mx-details-container-padding"> <section class="core-section-container my-3 course-details">  <h2 class="core-section-container__title section-title"> Course details </h2>  <div class="core-section-container__content break-words"> <section class="show-more-less-html course-details__description" data-max-lines="4"> <div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-4 relative overflow-hidden"> While LinkedIn—the world's largest and most powerful network of professionals—is widely recognized as a top recruiting tool, it also offers features that companies and individuals can leverage for business-to-business (B2B) marketing. In this course, join LinkedIn expert Viveka von Rosen as she shares best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Viveka shares step-by-step actions that individuals on your sales team can take using video, updates, and other features. She also shares how to leverage Company Pages for B2B marketing, including how to use Company Pages as a content hub for employee advocacy. </div> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--more ml-0.5" data-tracking-control-name="learning-course_show-more-html-btn" aria-label="i18n_show_more" aria-expanded="false">  Show more <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--less ml-0.5" data-tracking-control-name="learning-course_show-less-html-btn" aria-label="i18n_show_less" aria-expanded="true">  Show less <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button>  </section> </div> </section> <section class="core-section-container my-3 course-skills">  <h2 class="core-section-container__title section-title"> Skills you’ll gain </h2>  <div class="core-section-container__content break-words"> <ul class="course-skills__skill-list"> <li class="course-skills__skill-list-item"> <a href="https://www.linkedin.com/learning/topics/b2b-marketing?trk=learning-course_pill-list" data-tracking-control-name="learning-course_pill-list" data-tracking-will-navigate class="pill flex w-fit mr-[6px] mb-1 hover:no-underline skill-pill"> B2B Marketing </a> </li> </ul> </div> </section>  <section class="core-section-container my-3 course-instructors">  <h2 class="core-section-container__title section-title"> Meet the instructor </h2>  <div class="core-section-container__content break-words"> <ul class="course-instructors__list"> <li class="course-instructors__list-item"> <a href="https://www.linkedin.com/in/vivekavonrosen?trk=learning-course_instructor" target="_self" data-tracking-control-name="learning-course_instructor" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHzkKQrlm_GMg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1701398988925?e=2147483647&v=beta&t=nL4plDzQciRJDjTdyy-fdJy4VV1b-SDPV6P5LcCEMDc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Viveka von Rosen’s instructor page"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Viveka von Rosen </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Helping female executives in their 50s (plus) PIVOT into Entrepreneurship | You have a CALLING. It's time to uncover and fulfill it! | Increase your Visibility & Vitality | Keynote Speaker | Author | Catalyst and Coach </h4>   </div>  </a> </li> </ul> </div> </section> <section class="core-section-container my-3 reviews-feed">  <h2 class="core-section-container__title section-title"> Learner reviews </h2>  <div class="core-section-container__content break-words"> <div class="reviews-feed__ratings-summary"> <section class="ratings-summary"> <div class="ratings-summary__overall-rating"> <h3 class="ratings-summary__header"><span class="ratings-summary__rating-average">4.6</span> <span class="ratings-summary__rating-max">out of 5</span></h3> <figure class="ratings-summary__figure"> <span class="star-rating" role="img" aria-label="Rating: 4.6 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7dacecy4xq1otzk8pae2g0hxd"></icon> </span> </span> <figcaption class="ratings-summary__ratings-total">1,774 ratings</figcaption> </figure> </div> <div class="ratings-summary__breakdown"> <div class="ratings-summary__disclaimer"> <div class="tooltip"> <button class="tooltip__trigger ratings-summary__disclaimer-trigger" data-tracking-control-name="toggle_disclaimer" type="button"> <icon class="ratings-summary__disclaimer-icon" data-svg-class-name="ratings-summary__disclaimer-icon-svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/g8uts9v3k83n9e3iyvcxit0k"> </icon> <span class="ratings-summary__disclaimer-text">How are ratings calculated?</span> </button> <span role="tooltip" class="tooltip__popup" aria-hidden="true"> The overall rating is calculated using the average of submitted ratings. Ratings and reviews can only be submitted when non-anonymous learners complete at least 40% of the course. This helps us avoid fake reviews and spam. </span> </div> </div> <ul> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 5 star </figcaption> <progress class="ratings-summary__progress-bar" max="1774" value="1226" aria-valuemin="0" aria-valuenow="1226" aria-valuemax="1774"> Current value: 1,226 </progress> <span class="ratings-summary__rating-count-percent"> 69% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 4 star </figcaption> <progress class="ratings-summary__progress-bar" max="1774" value="367" aria-valuemin="0" aria-valuenow="367" aria-valuemax="1774"> Current value: 367 </progress> <span class="ratings-summary__rating-count-percent"> 21% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 3 star </figcaption> <progress class="ratings-summary__progress-bar" max="1774" value="149" aria-valuemin="0" aria-valuenow="149" aria-valuemax="1774"> Current value: 149 </progress> <span class="ratings-summary__rating-count-percent"> 8% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 2 star </figcaption> <progress class="ratings-summary__progress-bar" max="1774" value="23" aria-valuemin="0" aria-valuenow="23" aria-valuemax="1774"> Current value: 23 </progress> <span class="ratings-summary__rating-count-percent"> 1% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 1 star </figcaption> <progress class="ratings-summary__progress-bar" max="1774" value="9" aria-valuemin="0" aria-valuenow="9" aria-valuemax="1774"> Current value: 9 </progress> <span class="ratings-summary__rating-count-percent"> <1% </span> </figure> </li> </ul> </div> </section> </div> <ul class="reviews-feed__reviews-list"> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/in/janflorence?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Janice Florence  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQHAXDNxyeStzg/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1578555387411?e=2147483647&v=beta&t=l1DZfGTPEcENgB5f5eob-RnNmWR3oKZkIfGXLzNpf8w" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Janice Florence"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Janice Florence  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Insurance broker license in Arizona, Georgia, South Carolina, Maryland, Tennessee, and Wisconsin. </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> November 20, 2024 </span> </div> <div class="review-card__text"> Yes, using call to action. </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Janice Florence’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fb2b-marketing-on-linkedin-2%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Janice Florence’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fb2b-marketing-on-linkedin-2%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div>  </div> </div> </li> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://tz.linkedin.com/in/suryatejamanchikatla?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Surya Teja M  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHSQRgsc0P3Gg/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1719459433807?e=2147483647&v=beta&t=hnBNfiPx8n7a3x7Z7MtLQ0DIuPSx4mMo-xwbRjgm28g" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Surya Teja M"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Surya Teja M  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Salesforce Consultant | Certified Business Analyst | Business Development Manager (BDM) | AI Strategist | Former Security Solutions Specialist </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> November 20, 2024 </span> </div> <div class="review-card__text"> Viveka von Rosen provides practical tips for B2B marketing on LinkedIn, with great insights on Sales Navigator, Native Video, and employee advocacy. While the strategies are still relevant, the 2020 content feels a bit outdated given LinkedIn's recent updates. A refreshed version would make it even more valuable. </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Surya Teja M’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fb2b-marketing-on-linkedin-2%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Surya Teja M’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fb2b-marketing-on-linkedin-2%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div>  </div> </div> </li> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://in.linkedin.com/in/mohitsolanki?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Mohit Solanki  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQFoeguUWjM3iw/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1643913063050?e=2147483647&v=beta&t=rESy9nihOcBdUf-67USca90B4m8gl8BPx8beYloEYjs" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Mohit Solanki"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Mohit Solanki  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Business Development Associate @ Treewise | Strategic Business Development </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> November 10, 2024 </span> </div> <div class="review-card__text"> 100% good for new users on Linkdin and for increasing business page use on linkdin </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Mohit Solanki’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fb2b-marketing-on-linkedin-2%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Mohit Solanki’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fb2b-marketing-on-linkedin-2%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div>  </div> </div> </li> </ul> </div> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4 table-of-contents--with-max-height"> <h2 class="table-of-contents__header"> Contents </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/using-linkedin-for-your-b2b-marketing-efforts?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Using LinkedIn for your B2B marketing efforts </div> <div class="table-of-contents__item-duration"> 1m 13s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Using LinkedIn for B2B Marketing <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Using LinkedIn for B2B Marketing <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/determining-the-right-method-for-your-b2b-marketing-engagement-on-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Determining the right method for your B2B marketing engagement on LinkedIn </div> <div class="table-of-contents__item-duration"> 1m 49s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/aligning-sales-and-marketing-efforts-on-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Aligning sales and marketing efforts on LinkedIn </div> <div class="table-of-contents__item-duration"> 1m 40s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/win-more-engaged-prospects-by-creating-content-to-match-the-buyer-s-journey?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Win more engaged prospects by creating content to match the buyer's journey </div> <div class="table-of-contents__item-duration"> 3m 30s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. B2B Marketing with LinkedIn Posts <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. B2B Marketing with LinkedIn Posts <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/five-best-practices-to-customize-your-long-form-updates-for-more-engagement?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Five best practices to customize your long-form updates for more engagement </div> <div class="table-of-contents__item-duration"> 2m 20s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/get-on-trend-with-video-native-video-and-linkedin-live?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Get on trend with video: Native video and LinkedIn Live </div> <div class="table-of-contents__item-duration"> 4m 22s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/creating-your-hashtag-strategy?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Creating your hashtag strategy </div> <div class="table-of-contents__item-duration"> 1m 8s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Additional Strategies for B2B Marketing <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Additional Strategies for B2B Marketing <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/target-your-exact-buyer-with-sponsored-updates-and-video?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Target your exact buyer with Sponsored Updates and video </div> <div class="table-of-contents__item-duration"> 3m 51s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/expanding-your-company-network-with-inmail?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Expanding your company network with InMail </div> <div class="table-of-contents__item-duration"> 1m 39s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/creating-culture-with-linkedin-stories?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Creating culture with LinkedIn Stories </div> <div class="table-of-contents__item-duration"> 2m 25s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/create-engagement-with-linkedin-events?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Create engagement with LinkedIn Events </div> <div class="table-of-contents__item-duration"> 3m 8s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Company Pages and Your Employees <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Company Pages and Your Employees <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/the-need-for-employee-advocacy-to-boost-your-company-pages?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> The need for employee advocacy to boost your company pages </div> <div class="table-of-contents__item-duration"> 1m 45s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/winning-more-engagement-with-linkedin-messaging?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Winning more engagement with LinkedIn Messaging </div> <div class="table-of-contents__item-duration"> 6m 6s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/why-sales-navigator-isn-t-just-for-sales-professionals?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Why Sales Navigator isn't just for sales professionals </div> <div class="table-of-contents__item-duration"> 3m 13s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/b2b-marketing-on-linkedin-2/taking-your-b2b-marketing-to-the-next-level?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Taking your B2B marketing to the next level </div> <div class="table-of-contents__item-duration"> 1m 19s </div> </div> </a> </li> </ul>  </div> </li> </ul> </section> <section class="aside-section-container mb-4 subscription-value-props-aside-section"> <h2 class="aside-section-container__title section-title"> What’s included </h2>  <div class="aside-section-container__content break-words"> <ul> <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Practice while you learn</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">1 exercise file</span> </li>  <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Learn on the go</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">Access on tablet and phone</span> </li>  </ul> </div> </section> <section class="aside-section-container mb-4 similar-courses-aside-section"> <h2 class="aside-section-container__title section-title"> Similar courses </h2>  <div class="aside-section-container__content break-words"> <ul> <li>  <a href="https://www.linkedin.com/learning/employer-branding-on-linkedin?trk=learning-course_similar-courses" target="_self" data-tracking-control-name="learning-course_similar-courses" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 hover:show-play-button focus:show-play-button base-aside-card--link aside-learning-course-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative h-[54px] w-[95px] "> <img class="base-aside-card__media-element w-[100px] h-full object-cover" alt data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQG28TRmYWpf2Q/learning-public-crop_144_256/learning-public-crop_144_256/0/1596751023296?e=2147483647&v=beta&t=i2Our44cWZmRHuWjPTnhOL6z5jdlNR1wCZPHSd_2zzA"> <div class="aside-learning-course-card__duration duration">45m</div> <icon class="base-aside-card__play-button w-auto play-button overlay-center" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-aside-card__play-button-svg"></icon> </div> <div class="base-aside-card__info self-center pl-0.5 flex 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</section> <section class="tw-linkster bg-cool-gray-20 browse-map" data-impression-id="learning-course_linkster" data-js-module-id="linkster"> <div class="max-w-screen-content-max-w w-full flex justify-between my-0 mx-auto mamabear:px-3 babybear:px-2 babybear:flex-col"> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Business Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/business-analysis-and-strategy?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Business Analysis and Strategy </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/business-software-and-tools?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Business Software and Tools </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/career-development-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Career Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/customer-service-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Customer Service </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" 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href="https://www.linkedin.com/learning/topics/project-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Project Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/sales-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Sales </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/small-business-and-entrepreneurship?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Small Business and Entrepreneurship </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/training-and-education?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Training and Education </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all business courses" href="https://www.linkedin.com/learning/topics/business?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Creative Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/aec?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> AEC </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/animation-and-illustration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Animation and Illustration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/audio-and-music?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Audio and Music </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/graphic-design?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Graphic Design </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/motion-graphics-and-vfx?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Motion Graphics and VFX </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/photography-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Photography </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" 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href="https://www.linkedin.com/learning/topics/visualization-and-real-time?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Visualization and Real-Time </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/web-design?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Web Design </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all creative courses" href="https://www.linkedin.com/learning/topics/creative?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Technology Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/artificial-intelligence?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Artificial Intelligence (AI) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/cloud-computing-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cloud Computing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/security-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cybersecurity </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/data-science?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Data Science </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/database-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Database Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/devops?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> DevOps </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/hardware?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Hardware </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/it-help-desk-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> IT Help Desk </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/mobile-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Mobile Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/network-and-system-administration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Network and System Administration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/software-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Software Development </a> </li> <li class="tw-link-column-item"> <a class="link 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