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User Case: Bots klicken auf Amazon Links • 2024 • Lightweb Media
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data-rocket-location-hash="e6eb6fcccd8ab4e0754c54f80a5d14c0" class="container"> <div class="hero-widget-content"> <div> <h1>User Case: Bots klicken auf Amazon Links</h1> </div> <div> <nav aria-label="breadcrumbs" class="rank-math-breadcrumb"><p><a href="https://lightweb-media.de/" data-wpel-link="internal" target="_self" rel="noopener noreferrer" title="Lightweb Media">Lightweb Media</a><span class="separator"></span><a href="https://lightweb-media.de/webentwicklung/" data-wpel-link="internal" target="_self" rel="noopener noreferrer" title="Webentwicklung">Webentwicklung</a></p></nav> </div> </div> </div> </div> </div> <div data-rocket-location-hash="f32515261e4275dffb2a68ce0816b311" id="holder"> <div data-rocket-location-hash="5f18f79461fbd039328e75d8f9e1b9c2" class="container main-content"> <div data-rocket-location-hash="b14b9ab0c63da337ba264828c5ff4a00" class="post-meta"> <span class="author"><i class="bi bi-person-circle"></i> Joel Burghardt</span> <span><i class="bi 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Oktober 2023</span> <span><i class="bi bi-clock"></i> 4 Minuten Lesezeit</span> </div> <div data-rocket-location-hash="c748c12f93cc651952dc242fbf15bdba" class="single-post-content"> <div id="ez-toc-container" class="ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction"> <div class="ez-toc-title-container"> <p class="ez-toc-title" style="cursor:inherit">Inhaltsverzeichnis</p> <span class="ez-toc-title-toggle"><a href="#" class="ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle" aria-label="Toggle Table of Content"><span class="ez-toc-js-icon-con"><span class=""><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #999;color:#999" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #999;color:#999" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></span></a></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#logfiles_analysieren" title="Logfiles Analysieren">Logfiles Analysieren</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#bots_oder_angreifer_aussperren" title="Bots oder Angreifer aussperren">Bots oder Angreifer aussperren</a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-3" href="#bots_mittels_ip_sperren" title="Bots mittels IP sperren">Bots mittels IP sperren</a></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-4" href="#bots_mittels_useragent_aussperren" title="Bots mittels UserAgent aussperren">Bots mittels UserAgent aussperren</a></li></ul></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#bots_bei_nginx_blocken" title="Bots bei Nginx blocken">Bots bei Nginx blocken</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#fazit" title="Fazit">Fazit</a></li></ul></nav></div> <p>Es ist Sonntag. Ein Kunde schreibt mir sichtlich aufgeregt. 4000 Klicks auf seine Amazonlinks innerhalb von 24 Stunden. Er hat Angst, dass sein Amazonaccount daraufhin gesperrt wird. Auch die Anzeige der Conversion Rate ist dadurch verwässert.<br></p> <p><strong>Wie ich ihm geholfen habe, erfährst Du im Detail in diesem Beitrag.</strong></p> <div class="wp-block-lightweb-alert lightweb-alert blue"><div class="headline"><i class="u003ci class=u0022bi bi-lightbulbu0022u003eu003c/iu003e"></i><strong>Tipp</strong></div><div class="paragraph"><p>Solltest du das AAWP Login suchen: <a href="https://aawp.de/affiliates/login/" target="_blank" rel="noopener">Hier gehts zu AAWP</a>.</p></div></div> <h2 class="wp-block-heading" id="logfiles-analysieren"><span class="ez-toc-section" id="logfiles_analysieren"></span>Logfiles Analysieren<span class="ez-toc-section-end"></span></h2> <p>Um die Zugriffe nachzuvollziehen, ist der erste Schritt die Analyse der Serverlogs des jeweiligen Webhosters. </p> <p>Der Kunde hat DSGVO Konform die IPs verschleiert, dass kann man ganz gut an den endenden Nullen in der IP sehen. Ein Eintrag sah z. B. so aus</p> <pre class="EnlighterJSRAW" data-enlighter-language="generic" data-enlighter-theme="" data-enlighter-highlight="" data-enlighter-linenumbers="" data-enlighter-lineoffset="" data-enlighter-title="" data-enlighter-group="">XXX.XXX.0.0 - - "GET /test-seite HTTP/1.1" 200 30899 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/85.0.4183.83 Safari/537.36" "Traffic IN:932 OUT:35484" "ReqTime:0 sec"</pre> <p> </p> <div class="lwm-table table-responsive-xxl wp-block-table"><table id="67471d085de8c" ><tbody><tr><td><strong>Bedeutung</strong></td><td><strong>Wert im Beispiel</strong></td><td><strong>Erläuterung</strong></td></tr><tr><td>IP-Adresse</td><td>192.168.0.0</td><td>IP-Adresse des anfordernden Hosts</td></tr><tr><td>Unbelegt</td><td>–</td><td>vorgesehen für RFC-1413-Identität, die jedoch standardmäßig (-) nicht ermittelt wird</td></tr><tr><td>Wer</td><td>–</td><td>Ggf. Nutzername aus einer HTTP-Authentifizierung, sonst „-“</td></tr><tr><td>Wann</td><td></td><td>Zeitstempel (Datum, Uhrzeit, Zeitverschiebung)</td></tr><tr><td>Was</td><td>„GET /test-seite HTTP/1.1“</td><td>Anforderung, eines Bildes, Übertragungsprotokoll</td></tr><tr><td>Ok</td><td>200</td><td>HTTP-Statuscodes (200=Erfolgreiche Anfrage)</td></tr><tr><td>Wie viel</td><td>30899</td><td>Menge der gesendeten Daten (Byte)</td></tr><tr><td>Woher</td><td>„-„</td><td>Von welcher Internetseite (URI) wird angefordert</td></tr><tr><td>Womit</td><td>„Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/85.0.4183.83 Safari/537.36“</td><td>Mit welchem Webbrowser/Betriebssystem/Oberfläche (UserAgent)</td></tr></tbody></table><figcaption class="wp-element-caption"><a href="https://de.wikipedia.org/wiki/Logdatei" class="rank-math-link" target="_blank" rel="noopener">Siehe Wikipedia</a></figcaption></div> <p>Gut – zumindest habe ich eine Logfile bekommen und konnte mich jetzt an die eigentliche Analyse machen. </p> <div class="wp-block-lightweb-alert lightweb-alert blue"><div class="headline"><i class="u003ci class=u0022bi bi-lightbulbu0022u003eu003c/iu003e"></i><strong>Tipp</strong></div><div class="paragraph"><p>Für Logfiles bis 1000 Zeilen kann man kostenlos den <a href="https://www.screamingfrog.co.uk/log-file-analyser/" target="_blank" rel="noopener">ScreamingFrog Logfile Analyser</a> nutzen, danach kostet es um die 99 Pounds.</p></div></div> <p></p> <div class="wp-block-image is-style-gradiant-caption"> <figure class="aligncenter size-large"><img decoding="async" width="850" height="490" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20850%20490'%3E%3C/svg%3E" alt="user case: bots klicken auf amazon links screaming frog log file analyser amazon link klicks" class="wp-image-1165" title="User Case: Bots klicken auf Amazon Links screaming frog log file analyser Amazon Link Klicks" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/02/screaming-frog-log-file-analyser-2-0.jpg.webp"><noscript><img decoding="async" width="850" height="490" src="https://lightweb-media.de/wp-content/uploads/2022/02/screaming-frog-log-file-analyser-2-0.jpg.webp" alt="user case: bots klicken auf amazon links screaming frog log file analyser amazon link klicks" class="wp-image-1165" title="User Case: Bots klicken auf Amazon Links screaming frog log file analyser Amazon Link Klicks"></noscript><figcaption class="wp-element-caption"><a href="https://www.screamingfrog.co.uk/an-seos-guide-to-apache-log-files/" class="rank-math-link" target="_blank" rel="noopener">Bild aus der ScreamingFrog Doku entnommen.</a></figcaption></figure></div> <p>Es gibt sicherlich besser oder auch kostenlose Varianten da draußen. Für mich zählt aber Performance/Schnelligkeit und die grafische Verarbeitung der Daten. So konnte ich sehr schnell filtern und den vermeintlichen Verursacher ausfindig machen.</p> <div class="wp-block-lightweb-cta lightweb-cta turquoise"><div class="call"><p><strong>Wir analysieren gerne Deine LogFiles</strong></p></div><div class="action"><span><a href="https://lightweb-media.de/kontakt/">Sprich uns an</a></span></div></div> <h2 class="wp-block-heading" id="bots-oder-angreifer-aussperren"><span class="ez-toc-section" id="bots_oder_angreifer_aussperren"></span>Bots oder Angreifer aussperren<span class="ez-toc-section-end"></span></h2> <p>Zum Aussperren gibt es mehrere Möglichkeiten. Hier muss man genaustens herausfinden wer oder was die Aufrufe auf die Links erzeugt hat. </p> <div class="wp-block-lightweb-alert lightweb-alert turquoise"><div class="headline"><strong></strong></div><div class="paragraph"><p>In unserem Beispiel war es der BingBot, der die Seite mehrfach gecrawled hat. Beim crawlen hat er die Bilder von Amazon / AAWP geladen und somit ein Klick verursacht.</p></div></div> <p>Diesen habe ich einfach per robots.txt für das öffentliche Bild von AAWP gesperrt. <a class="rank-math-link" href="https://lightweb-media.de/seo/robots-txt-erstellen/">Hier mehr über die robots.txt und damit die Steuerung der Crawler erfahren.</a></p> <pre class="EnlighterJSRAW" data-enlighter-language="generic" data-enlighter-theme="" data-enlighter-highlight="" data-enlighter-linenumbers="" data-enlighter-lineoffset="" data-enlighter-title="" data-enlighter-group="">User-agent: BingBot Disallow: /wp-content/plugins/aawp/public/*</pre> <p>Solltest Du aber Bots wirklich aussperren wollen, musst Du auf andere Möglichkeiten zugreifen.</p> <h3 class="wp-block-heading" id="bots-mittels-ip-sperren"><span class="ez-toc-section" id="bots_mittels_ip_sperren"></span>Bots mittels IP sperren<span class="ez-toc-section-end"></span></h3> <p>Da im o.g. Beispiel kein bösartiger Bot verantwortlich war, musste ich im Serverlog auch nicht die IP Adresse komplett loggen. Da die IP anonymisiert war, ist es schwer, diese zu blocken ohne andere Besucher des Subnetzes mit auszuschließen.</p> <p>Hast Du die IP, die Du sperren möchtest? Dann blockieren wir mal über die .htaccess. Den folgenden Eintrag an den Anfang der .htaccess setzen und die IPv4 oder IPv6 Adresse natürlich austauschen. Du kannst auch mehrere IP Adressen untereinander setzen.</p> <pre class="EnlighterJSRAW" data-enlighter-language="generic" data-enlighter-theme="" data-enlighter-highlight="" data-enlighter-linenumbers="" data-enlighter-lineoffset="" data-enlighter-title="" data-enlighter-group="">Order Allow,Deny Allow from all Deny from 123.123.123.123 Deny from 2001:0000:0000:0042</pre> <p></p> <div class="wp-block-lightweb-alert lightweb-alert blue"><div class="headline"><div><i class="bi bi-pencil-square"></i></div><strong>Empfehlung</strong></div><div class="paragraph"><p>Solltest Du ganze Länder aussperren wollen und WordPress nutzen, kann ich Dir zu dem Plugin <a href="https://de.wordpress.org/plugins/login-ip-country-restriction/" target="_blank" rel="noopener">Login IP & Country Restriction</a> raten. Hier werden die IP Adressen alle Länder gesammelt und zu 90% richtig erkannt.</p></div></div> <p>Bei Projekten aus dem deutschsprachigen Raum könntest Du z. B. nur die D-A-CH Länder aktivieren – alle anderen bleiben draußen. Aber <strong>Achtung</strong> – ohne Grund würde ich niemals einfach so IPs sperren. </p> <div class="wp-block-image is-style-gradiant-caption"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="394" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20394'%3E%3C/svg%3E" alt="user case: bots klicken auf amazon links ip und länder sperrung plugin amazon link klicks" class="wp-image-1167" title="User Case: Bots klicken auf Amazon Links IP und Länder sperrung Plugin Amazon Link Klicks" data-lazy-src="https://lightweb-media.de/wp-content/uploads/2022/02/IP-und-Länder-sperrung-Plugin-1024x394.png.webp"><noscript><img decoding="async" width="1024" height="394" src="https://lightweb-media.de/wp-content/uploads/2022/02/IP-und-Länder-sperrung-Plugin-1024x394.png.webp" alt="user case: bots klicken auf amazon links ip und länder sperrung plugin amazon link klicks" class="wp-image-1167" title="User Case: Bots klicken auf Amazon Links IP und Länder sperrung Plugin Amazon Link Klicks"></noscript><figcaption class="wp-element-caption">Login IP & Country Restriction Plugin in WordPress</figcaption></figure></div> <h3 class="wp-block-heading" id="bots-mittels-useragent-aussperren"><span class="ez-toc-section" id="bots_mittels_useragent_aussperren"></span>Bots mittels UserAgent aussperren<span class="ez-toc-section-end"></span></h3> <p>Wenn die IP ständig wechselt oder eben nicht bekannt ist, kann man auch UserAgents aussperren. PBN Netzwerke z.b. sperren gerne die Bots von den SEO Tools aus. </p> <p>Dazu auch wieder in die .htaccess folgenden Eintrag einsetzen und dabei „UserAgentName“ mit dem jeweiligen UserAgent ersetzen.</p> <pre class="EnlighterJSRAW" data-enlighter-language="generic" data-enlighter-theme="" data-enlighter-highlight="" data-enlighter-linenumbers="" data-enlighter-lineoffset="" data-enlighter-title="" data-enlighter-group="">RewriteEngine On RewriteCond %{HTTP_USER_AGENT} UserAgentName RewriteRule .* - </pre> <h2 class="wp-block-heading"><span class="ez-toc-section" id="bots_bei_nginx_blocken"></span>Bots bei Nginx blocken<span class="ez-toc-section-end"></span></h2> <p>„Nginx Block Bad Bots, Spam Referrer Blocker, Vulnerability Scanners, User-Agents, Malware, Adware, Ransomware, Malicious Sites, with anti-DDOS, WordPress Theme Detector Blocking and Fail2Ban Jail for Repeat Offenders.“ <a href="https://github.com/mitchellkrogza/nginx-ultimate-bad-bot-blocker" target="_blank" rel="noreferrer noopener">gibts hier</a>.</p> <h2 class="wp-block-heading" id="fazit"><span class="ez-toc-section" id="fazit"></span>Fazit<span class="ez-toc-section-end"></span></h2> <p>Das Problem mit den Amazon Klicks waren Suchmaschienen. Diese habe ich mittels robots.txt gelenkt.</p> <p>Solltest Du Probleme mit bestimmten IPs haben, kannst Du diese mittels Plugin oder .htaccess aussperren. Auch gibt es da noch viel mehr Möglichkeiten wie z. B. nur bestimmte Unterverzeichnisse, Weiterleitungen etc., die ich hier nicht behandelt habe.</p> <p>Auch die UserAgents kannst Du aussperren. Dazu gibt es sicherlich auch genug Plugins. Solltest Du Referrer Spam in Deinen Analysetools haben, kannst Du dies auch per .htaccess oder Plugin verhindern. Aber dazu anderes Mal mehr 🙂 </p> <div class="wp-block-lightweb-alert lightweb-alert blue"><div class="headline"><div><i class="bi bi-lightbulb"></i></div><strong>Tipp</strong></div><div class="paragraph"><p>Abschließend rate ich euch zu dem Einsatz einer Firewall. NinjaFirewall wäre hier anzuraten. <a href="https://lightweb-media.de/wordpress/wordpress-absichern/">Näheres zu Firewalls und Absicherung von WordPress erfährst Du hier.</a></p></div></div> <div class="wp-block-lightweb-cta lightweb-cta turquoise"><div class="call"><p><strong><strong>Probleme beim Aussperren von UserAgents? </strong></strong></p></div><div class="action"><span><a href="https://lightweb-media.de/kontakt/">Sprich uns an</a></span></div></div> <p></p> </div> <div data-rocket-location-hash="566377973ae4e9a8abe2fb58ef128283" id="comments" class="comments-area"> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title">Schreibe einen Kommentar <small><a rel="nofollow" id="cancel-comment-reply-link" href="/webentwicklung/bots-klicken-auf-amazon-links/#respond" style="display:none;">Antworten abbrechen</a></small></h3><form action="https://lightweb-media.de/wp-comments-post.php" method="post" id="commentform" class="comment-form"><p 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