Social Listening Archives

<!DOCTYPE html> <html lang="en-US" class="legacy-type-scale"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="profile" href="http://gmpg.org/xfn/11"> <link rel="shortcut icon" href="https://brandfolder.sproutsocial.com/VXTUTVL1/at/2km9vsfn9v7pmgs6q9rgfp/favicon.ico&width=32&height=32" sizes="32x32"> <link rel="icon" href="https://brandfolder.sproutsocial.com/VXTUTVL1/at/shx4qrmc2cr48sfmf5fpbsv/favicon_browser.svg"> <link rel="apple-touch-icon" sizes="180x180" href="https://brandfolder.sproutsocial.com/VXTUTVL1/at/665rfn6bt6cpwjxbm5kpz8w/favicon_apple-touch.svg?auto=webp&format=png"> <meta name='robots' content='noindex, follow' />  <title>Social Listening Archives | Sprout Social</title> <meta name="description" content="Everything you need to know about how to leverage social listening and its value." /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Social Listening Archives" /> <meta property="og:description" content="Everything you need to know about how to leverage social listening and its value." /> <meta property="og:url" content="https://sproutsocial.com/insights/social-listening/" /> <meta property="og:site_name" content="Sprout Social" /> <meta property="og:image" content="https://media.sproutsocial.com/uploads/2024/11/15-competitor-analysis-tools-to-keep-tabs-on-your-competitors-Final.jpg" /> <meta property="og:image:width" content="780" /> <meta property="og:image:height" content="440" /> <meta property="og:image:type" content="image/jpg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:image" content="https://media.sproutsocial.com/uploads/2024/11/15-competitor-analysis-tools-to-keep-tabs-on-your-competitors-Final.jpg" /> <meta name="twitter:site" content="@SproutSocial" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://sproutsocial.com/insights/social-listening/","url":"https://sproutsocial.com/insights/social-listening/","name":"Social Listening Archives | Sprout Social","isPartOf":{"@id":"https://sproutsocial.com/insights/#website"},"primaryImageOfPage":{"@id":"https://sproutsocial.com/insights/social-listening/#primaryimage"},"image":{"@id":"https://sproutsocial.com/insights/social-listening/#primaryimage"},"thumbnailUrl":"https://media.sproutsocial.com/uploads/2023/07/15-competitor-analysis-tools-to-keep-tabs-on-your-competitors-Final.svg","description":"Everything you need to know about how to leverage social listening and its value.","breadcrumb":{"@id":"https://sproutsocial.com/insights/social-listening/#breadcrumb"},"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://sproutsocial.com/insights/social-listening/#primaryimage","url":"https://media.sproutsocial.com/uploads/2024/11/15-competitor-analysis-tools-to-keep-tabs-on-your-competitors-Final.jpg","contentUrl":"https://media.sproutsocial.com/uploads/2023/07/15-competitor-analysis-tools-to-keep-tabs-on-your-competitors-Final.svg","width":780,"height":440},{"@type":"BreadcrumbList","@id":"https://sproutsocial.com/insights/social-listening/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Sprout Blog","item":"https://sproutsocial.com/insights/"},{"@type":"ListItem","position":2,"name":"All Social Media","item":"https://sproutsocial.com/insights/all-social-media/"},{"@type":"ListItem","position":3,"name":"Social Listening"}]},{"@type":"WebSite","@id":"https://sproutsocial.com/insights/#website","url":"https://sproutsocial.com/insights/","name":"Sprout Social","description":"Sprout Social offers a suite of <a href="/features/" class="fw-bold">social media solutions</a> that supports organizations and agencies in extending their reach, amplifying their brands and creating real connections with their audiences.","publisher":{"@id":"https://sproutsocial.com/insights/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://sproutsocial.com/insights/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://sproutsocial.com/insights/#organization","name":"Sprout Social","url":"https://sproutsocial.com/insights/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://sproutsocial.com/insights/#/schema/logo/image/","url":"https://media.sproutsocial.com/uploads/2021/05/Sprout-Social-Logo-Vertical-Lockup-2x-e1621359247773.png","contentUrl":"https://media.sproutsocial.com/uploads/2021/05/Sprout-Social-Logo-Vertical-Lockup-2x-e1621359247773.png","width":561,"height":374,"caption":"Sprout Social"},"image":{"@id":"https://sproutsocial.com/insights/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/SproutSocialInc","https://x.com/SproutSocial","https://instagram.com/sproutsocial/","https://www.linkedin.com/company/sprout-social-inc-","https://www.pinterest.com/sproutsocial/","https://www.youtube.com/user/SproutSocial"]}]}</script>  <link rel='dns-prefetch' href='//cdn.optimizely.com' /> <link rel='dns-prefetch' href='//media.sproutsocial.com' /> <link rel="alternate" type="application/rss+xml" title="Sprout Social » Feed" href="https://sproutsocial.com/insights/feed/" /> <meta property="fb:pages" content="138467959508514,1457203871252560"><link rel="alternate" type="application/rss+xml" title="Sprout Social » Social Listening Category Feed" href="https://sproutsocial.com/insights/social-listening/feed/" /> <link rel='stylesheet' id='main-styles-css' href='https://media.sproutsocial.com/assets/insights/css/main-94fc241298.css' type='text/css' media='all' /> <link rel='stylesheet' id='roboto-serif-css' href='https://media.sproutsocial.com/assets/insights/css/roboto-serif-3ee945afd4.css' type='text/css' media='all' /> <script src="https://cdn.optimizely.com/js/24839680245.js" defer></script> <link rel="preload" href="https://cdn.optimizely.com/js/24839680245.js" as="script"> <link rel="preconnect" href="https://logx.optimizely.com"> <link rel="amphtml" href="https://sproutsocial.com/insights/social-listening/?amp"> <link rel="preload" href="https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Regular.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Bold.woff2" as="font" type="font/woff2" crossorigin> <style> @font-face { font-family: 'proxima-nova'; src: url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Regular.eot'); src: local('Proxima Nova Regular'), local('ProximaNova-Regular'), url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Regular.eot?#iefix') format('embedded-opentype'), url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Regular.woff2') format('woff2'), url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Regular.woff') format('woff'), url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Regular.ttf') format('truetype'); font-weight: normal; font-style: normal; font-display: swap; } @font-face { font-family: 'proxima-nova'; src: url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Bold.eot'); src: local('Proxima Nova Bold'), local('ProximaNova-Bold'), url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Bold.eot?#iefix') format('embedded-opentype'), url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Bold.woff2') format('woff2'), url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Bold.woff') format('woff'), url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Bold.ttf') format('truetype'); font-weight: bold; font-style: normal; font-display: swap; } @font-face { font-family: 'proxima-nova'; src: url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Extrabld.eot'); src: local('Proxima Nova Extrabold'), local('ProximaNova-Extrabld'), url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Extrabld.eot?#iefix') format('embedded-opentype'), url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Extrabld.woff2') format('woff2'), url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Extrabld.woff') format('woff'), url('https://media.sproutsocial.com/font/proxima/2021/ProximaNova-Extrabld.ttf') format('truetype'); font-weight: 800; font-style: normal; font-display: swap; } </style> <link rel="icon" href="https://media.sproutsocial.com/uploads/2020/06/cropped-Sprout-Leaf-32x32.png" sizes="32x32" /> <link rel="icon" href="https://media.sproutsocial.com/uploads/2020/06/cropped-Sprout-Leaf-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://media.sproutsocial.com/uploads/2020/06/cropped-Sprout-Leaf-180x180.png" /> <meta name="msapplication-TileImage" content="https://media.sproutsocial.com/uploads/2020/06/cropped-Sprout-Leaf-270x270.png" /> </head> <body class="archive category category-social-listening category-2028"> <button id="bg-overlay" aria-label="Close navigation" class="fixed top0 left0 right0 bottom0 bg--light-translucent button-reset h-100p w-100p z4" tabindex="-1" hidden > <span class="screenreader">Close navigation</span> </button> <header class="SH h-auto-l relative sticky top0 z10 dn-p h-auto-l overflow-y-scroll overflow-y-visible-l b--neutral-200 bb bb-0-l js-sprout-nav"> <div class="h-auto bg--blue-1100"> <a href="#content" class="screenreader">Skip to main content</a> <div class="bg--neutral-0 bg--neutral-100-l relative z9 "> <div class="f300 flex flex-column flex-row-l items-center justify-between mw900 mx-auto pa350-l"> <div class="flex justify-between items-center px350 px0-l py350 py0-l w-100p w-auto-l"> <a aria-label="Sprout Social" class="c--neutral-600 flex items-center w-33p w-auto-l" href="/" title="Sprout Social" > <svg class="dn-l flex h500" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 50 58" height="36" width="30" > <path fill-rule="evenodd" clip-rule="evenodd" d="M70.6499 37.9658C70.0147 37.5682 69.5 36.8542 69.5 35.9008C69.5 34.5528 70.5295 33.5226 71.878 33.5226C72.313 33.5226 72.751 33.64 73.067 33.8419C75.0884 35.1101 77.1112 35.7427 78.8164 35.7427C80.5608 35.7427 81.3525 35.1101 81.3525 34.1582V34.0768C81.3525 32.768 79.2905 32.3312 76.9516 31.6172C73.9791 30.7452 70.6092 29.355 70.6092 25.2295V25.1497C70.6092 20.8255 74.098 18.4051 78.3815 18.4051C80.6 18.4051 82.8997 19.0015 84.9617 20.0317C85.8331 20.47 86.3885 21.2623 86.3885 22.2955C86.3885 23.645 85.3184 24.6753 83.9698 24.6753C83.5349 24.6753 83.2549 24.5954 82.8606 24.3966C81.1538 23.5637 79.5283 23.0486 78.2626 23.0486C76.7936 23.0486 76.0396 23.6842 76.0396 24.5156V24.5954C76.0396 25.7868 78.0624 26.3426 80.3621 27.1349C83.3347 28.1244 86.7843 29.5538 86.7843 33.4412V33.5226C86.7843 38.2429 83.2549 40.3832 78.6584 40.3832C76.0396 40.3832 73.2266 39.6316 70.6499 37.9658" fill="white"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M89.4844 21.5013C89.4844 19.834 90.8314 18.486 92.4945 18.486C94.1607 18.486 95.5077 19.834 95.5077 21.5013V21.7785C96.9767 19.7963 98.998 18.3278 102.13 18.3278C107.085 18.3278 111.803 22.2138 111.803 29.3139V29.3952C111.803 36.4969 107.166 40.3843 102.13 40.3843C98.9182 40.3843 96.936 38.9173 95.5077 37.2108V43.5593C95.5077 45.2252 94.1607 46.5732 92.4945 46.5732C90.8314 46.5732 89.4844 45.2252 89.4844 43.5593V21.5013ZM105.777 29.3948V29.3135C105.777 25.786 103.399 23.4439 100.584 23.4439C97.7683 23.4439 95.4309 25.786 95.4309 29.3135V29.3948C95.4309 32.9253 97.7683 35.2674 100.584 35.2674C103.399 35.2674 105.777 32.966 105.777 29.3948V29.3948Z" fill="white"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M129.03 29.4758V29.396C129.03 23.2869 133.944 18.3286 140.567 18.3286C147.145 18.3286 152.022 23.2071 152.022 29.3147V29.396C152.022 35.5066 147.106 40.4649 140.487 40.4649C133.907 40.4649 129.03 35.5849 129.03 29.4758M146.077 29.4757V29.3959C146.077 26.2616 143.816 23.5248 140.487 23.5248C137.039 23.5248 134.977 26.1817 134.977 29.3146V29.3959C134.977 32.5303 137.236 35.2685 140.567 35.2685C144.016 35.2685 146.077 32.6086 146.077 29.4757" fill="white"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M174.184 37.2108C174.184 38.8782 172.835 40.2247 171.172 40.2247C169.506 40.2247 168.158 38.8782 168.158 37.2108V36.9744C166.77 38.7577 164.986 40.3828 161.934 40.3828C157.377 40.3828 154.719 37.3675 154.719 32.4905V21.5014C154.719 19.834 156.067 18.486 157.73 18.486C159.397 18.486 160.744 19.834 160.744 21.5014V30.5867C160.744 33.4409 162.092 34.9109 164.392 34.9109C166.69 34.9109 168.158 33.4409 168.158 30.5867V21.5014C168.158 19.834 169.506 18.486 171.172 18.486C172.835 18.486 174.184 19.834 174.184 21.5014V37.2108Z" fill="white"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M177.251 33.9576V16.0672C177.251 14.3984 178.6 13.0503 180.263 13.0503C181.929 13.0503 183.276 14.3984 183.276 16.0672V18.7241H185.932C187.359 18.7241 188.509 19.8748 188.509 21.3027C188.509 22.7305 187.359 23.8813 185.932 23.8813H183.276V32.9665C183.276 34.3537 183.87 35.03 185.219 35.03C185.416 35.03 185.813 34.9893 185.932 34.9893C187.281 34.9893 188.431 36.0994 188.431 37.4881C188.431 38.5605 187.716 39.4311 186.885 39.7519C185.773 40.1887 184.743 40.3438 183.435 40.3438C179.748 40.3438 177.251 38.8798 177.251 33.9576" fill="white"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M201.012 40.3834C198.078 40.3834 194.828 39.2327 192.528 37.3681L194.073 35.1886C196.294 36.8529 198.753 37.8063 201.169 37.8063C203.628 37.8063 205.41 36.5351 205.41 34.553V34.4732C205.41 32.4112 202.993 31.6175 200.299 30.8644C197.087 29.9501 193.52 28.8401 193.52 25.0701V24.9918C193.52 21.4613 196.454 19.1192 200.498 19.1192C202.993 19.1192 205.77 19.9913 207.87 21.383L206.482 23.6829C204.579 22.4539 202.399 21.6963 200.416 21.6963C197.999 21.6963 196.454 22.9675 196.454 24.674V24.7523C196.454 26.6968 198.99 27.4514 201.726 28.2858C204.897 29.2362 208.306 30.4667 208.306 34.1569V34.2352C208.306 38.1226 205.094 40.3834 201.012 40.3834" fill="white"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M221.345 40.4644C215.201 40.4644 210.719 35.6236 210.719 29.7931C210.719 23.9597 215.24 19.0405 221.424 19.0405C227.567 19.0405 232.089 23.8814 232.089 29.7118C232.089 35.5452 227.529 40.4644 221.345 40.4644M221.345 21.7367C216.903 21.7367 213.854 25.2702 213.854 29.7119C213.854 34.1582 217.105 37.7263 221.424 37.7263C225.863 37.7263 228.957 34.1958 228.957 29.7933C228.957 25.3109 225.666 21.7367 221.345 21.7367" fill="white"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M244.848 40.4644C238.862 40.4644 234.344 35.5844 234.344 29.7931C234.344 23.9597 238.862 19.0405 244.848 19.0405C248.734 19.0405 251.152 20.6672 253.055 22.6915L251.032 24.8333C249.407 23.1283 247.584 21.7366 244.809 21.7366C240.646 21.7366 237.476 25.2701 237.476 29.7118C237.476 34.1957 240.727 37.7262 245.007 37.7262C247.625 37.7262 249.644 36.4158 251.273 34.6701L253.213 36.4956C251.152 38.7986 248.695 40.4644 244.848 40.4644" fill="white"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M256.34 14.9944H259.83V11.6236H256.34V14.9944ZM256.537 39.9894H259.592V19.4767H256.537V39.9894Z" fill="white"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M265.891 23.4046L264.98 20.9059C267.24 19.8742 269.46 19.1994 272.435 19.1994C278.022 19.1994 281.155 22.0566 281.155 27.4517V39.9892H278.219V36.894C276.792 38.7586 274.416 40.423 270.808 40.423C267.002 40.423 263.156 38.2812 263.156 33.9976C263.156 29.6342 266.725 27.3328 271.916 27.3328C274.533 27.3328 276.398 27.6882 278.219 28.2063V27.4924C278.219 23.8008 275.958 21.8985 272.116 21.8985C269.697 21.8985 267.795 22.5311 265.891 23.4046M266.248 33.8784C266.248 36.4962 268.627 38.0054 271.401 38.0054C275.17 38.0054 278.261 35.7039 278.261 32.4491V30.4669C276.755 30.0316 274.732 29.5964 272.232 29.5964C268.389 29.5964 266.248 31.2607 266.248 33.8784" fill="white"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M285.946 39.9895H289V11.0272H285.946V39.9895Z" fill="white"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M131.188 16.7011C131.188 16.7011 128.563 17.8683 126.263 17.8262C124.042 17.7825 122.946 18.9091 122.946 18.9091L122.949 18.9181C122.001 19.6004 121.221 20.7798 120.645 22.057V21.5012C120.645 19.8339 119.296 18.4859 117.632 18.4859C115.966 18.4859 114.62 19.8339 114.62 21.5012V37.2107C114.62 38.8795 115.966 40.2245 117.632 40.2245C119.296 40.2245 120.645 38.8795 120.645 37.2107V29.7536C121.078 26.5605 122.705 24.744 125.33 24.1295C125.481 24.0964 125.624 24.0497 125.765 24C125.768 23.9985 125.768 23.9985 125.773 23.997C125.777 23.994 125.786 23.994 125.792 23.991C131.865 22.2257 131.188 16.7011 131.188 16.7011" fill="white"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M19.8038 0C8.86641 0 0 8.8729 0 19.8198V56.2874C0 57.4547 1.41176 58.0391 2.23805 57.2122L12.9963 46.4505H26.6113C37.5502 46.4505 46.4166 37.5776 46.4166 26.6322V0H19.8038Z" fill="#2BB656"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.9962 46.451H3.09277L9.28015 50.1682L12.9962 46.451Z" fill="#006B40"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M46.4165 0H19.8037V26.6323L46.4165 0Z" fill="#0CA750"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M19.8038 0V0C8.86641 0 0 8.8744 0 19.8198V46.4505L19.8038 26.6322V0Z" fill="#006B40"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M46.4165 0L19.8037 26.6323H46.4165V0Z" fill="#75DD66"/> </svg> <svg class="dn flex-l h500 ml-400-l" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 289 58" height="58" width="195" > <path fill-rule="evenodd" clip-rule="evenodd" d="M70.6499 37.9658C70.0147 37.5682 69.5 36.8542 69.5 35.9008C69.5 34.5528 70.5295 33.5226 71.878 33.5226C72.313 33.5226 72.751 33.64 73.067 33.8419C75.0884 35.1101 77.1112 35.7427 78.8164 35.7427C80.5608 35.7427 81.3525 35.1101 81.3525 34.1582V34.0768C81.3525 32.768 79.2905 32.3312 76.9516 31.6172C73.9791 30.7452 70.6092 29.355 70.6092 25.2295V25.1497C70.6092 20.8255 74.098 18.4051 78.3815 18.4051C80.6 18.4051 82.8997 19.0015 84.9617 20.0317C85.8331 20.47 86.3885 21.2623 86.3885 22.2955C86.3885 23.645 85.3184 24.6753 83.9698 24.6753C83.5349 24.6753 83.2549 24.5954 82.8606 24.3966C81.1538 23.5637 79.5283 23.0486 78.2626 23.0486C76.7936 23.0486 76.0396 23.6842 76.0396 24.5156V24.5954C76.0396 25.7868 78.0624 26.3426 80.3621 27.1349C83.3347 28.1244 86.7843 29.5538 86.7843 33.4412V33.5226C86.7843 38.2429 83.2549 40.3832 78.6584 40.3832C76.0396 40.3832 73.2266 39.6316 70.6499 37.9658" fill="#040404"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M89.4844 21.5013C89.4844 19.834 90.8314 18.486 92.4945 18.486C94.1607 18.486 95.5077 19.834 95.5077 21.5013V21.7785C96.9767 19.7963 98.998 18.3278 102.13 18.3278C107.085 18.3278 111.803 22.2138 111.803 29.3139V29.3952C111.803 36.4969 107.166 40.3843 102.13 40.3843C98.9182 40.3843 96.936 38.9173 95.5077 37.2108V43.5593C95.5077 45.2252 94.1607 46.5732 92.4945 46.5732C90.8314 46.5732 89.4844 45.2252 89.4844 43.5593V21.5013ZM105.777 29.3948V29.3135C105.777 25.786 103.399 23.4439 100.584 23.4439C97.7683 23.4439 95.4309 25.786 95.4309 29.3135V29.3948C95.4309 32.9253 97.7683 35.2674 100.584 35.2674C103.399 35.2674 105.777 32.966 105.777 29.3948V29.3948Z" fill="#040404"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M129.03 29.4758V29.396C129.03 23.2869 133.944 18.3286 140.567 18.3286C147.145 18.3286 152.022 23.2071 152.022 29.3147V29.396C152.022 35.5066 147.106 40.4649 140.487 40.4649C133.907 40.4649 129.03 35.5849 129.03 29.4758M146.077 29.4757V29.3959C146.077 26.2616 143.816 23.5248 140.487 23.5248C137.039 23.5248 134.977 26.1817 134.977 29.3146V29.3959C134.977 32.5303 137.236 35.2685 140.567 35.2685C144.016 35.2685 146.077 32.6086 146.077 29.4757" fill="#040404"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M174.184 37.2108C174.184 38.8782 172.835 40.2247 171.172 40.2247C169.506 40.2247 168.158 38.8782 168.158 37.2108V36.9744C166.77 38.7577 164.986 40.3828 161.934 40.3828C157.377 40.3828 154.719 37.3675 154.719 32.4905V21.5014C154.719 19.834 156.067 18.486 157.73 18.486C159.397 18.486 160.744 19.834 160.744 21.5014V30.5867C160.744 33.4409 162.092 34.9109 164.392 34.9109C166.69 34.9109 168.158 33.4409 168.158 30.5867V21.5014C168.158 19.834 169.506 18.486 171.172 18.486C172.835 18.486 174.184 19.834 174.184 21.5014V37.2108Z" fill="#040404"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M177.251 33.9576V16.0672C177.251 14.3984 178.6 13.0503 180.263 13.0503C181.929 13.0503 183.276 14.3984 183.276 16.0672V18.7241H185.932C187.359 18.7241 188.509 19.8748 188.509 21.3027C188.509 22.7305 187.359 23.8813 185.932 23.8813H183.276V32.9665C183.276 34.3537 183.87 35.03 185.219 35.03C185.416 35.03 185.813 34.9893 185.932 34.9893C187.281 34.9893 188.431 36.0994 188.431 37.4881C188.431 38.5605 187.716 39.4311 186.885 39.7519C185.773 40.1887 184.743 40.3438 183.435 40.3438C179.748 40.3438 177.251 38.8798 177.251 33.9576" fill="#040404"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M201.012 40.3834C198.078 40.3834 194.828 39.2327 192.528 37.3681L194.073 35.1886C196.294 36.8529 198.753 37.8063 201.169 37.8063C203.628 37.8063 205.41 36.5351 205.41 34.553V34.4732C205.41 32.4112 202.993 31.6175 200.299 30.8644C197.087 29.9501 193.52 28.8401 193.52 25.0701V24.9918C193.52 21.4613 196.454 19.1192 200.498 19.1192C202.993 19.1192 205.77 19.9913 207.87 21.383L206.482 23.6829C204.579 22.4539 202.399 21.6963 200.416 21.6963C197.999 21.6963 196.454 22.9675 196.454 24.674V24.7523C196.454 26.6968 198.99 27.4514 201.726 28.2858C204.897 29.2362 208.306 30.4667 208.306 34.1569V34.2352C208.306 38.1226 205.094 40.3834 201.012 40.3834" fill="#040404"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M221.345 40.4644C215.201 40.4644 210.719 35.6236 210.719 29.7931C210.719 23.9597 215.24 19.0405 221.424 19.0405C227.567 19.0405 232.089 23.8814 232.089 29.7118C232.089 35.5452 227.529 40.4644 221.345 40.4644M221.345 21.7367C216.903 21.7367 213.854 25.2702 213.854 29.7119C213.854 34.1582 217.105 37.7263 221.424 37.7263C225.863 37.7263 228.957 34.1958 228.957 29.7933C228.957 25.3109 225.666 21.7367 221.345 21.7367" fill="#040404"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M244.848 40.4644C238.862 40.4644 234.344 35.5844 234.344 29.7931C234.344 23.9597 238.862 19.0405 244.848 19.0405C248.734 19.0405 251.152 20.6672 253.055 22.6915L251.032 24.8333C249.407 23.1283 247.584 21.7366 244.809 21.7366C240.646 21.7366 237.476 25.2701 237.476 29.7118C237.476 34.1957 240.727 37.7262 245.007 37.7262C247.625 37.7262 249.644 36.4158 251.273 34.6701L253.213 36.4956C251.152 38.7986 248.695 40.4644 244.848 40.4644" fill="#040404"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M256.34 14.9944H259.83V11.6236H256.34V14.9944ZM256.537 39.9894H259.592V19.4767H256.537V39.9894Z" fill="#040404"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M265.891 23.4046L264.98 20.9059C267.24 19.8742 269.46 19.1994 272.435 19.1994C278.022 19.1994 281.155 22.0566 281.155 27.4517V39.9892H278.219V36.894C276.792 38.7586 274.416 40.423 270.808 40.423C267.002 40.423 263.156 38.2812 263.156 33.9976C263.156 29.6342 266.725 27.3328 271.916 27.3328C274.533 27.3328 276.398 27.6882 278.219 28.2063V27.4924C278.219 23.8008 275.958 21.8985 272.116 21.8985C269.697 21.8985 267.795 22.5311 265.891 23.4046M266.248 33.8784C266.248 36.4962 268.627 38.0054 271.401 38.0054C275.17 38.0054 278.261 35.7039 278.261 32.4491V30.4669C276.755 30.0316 274.732 29.5964 272.232 29.5964C268.389 29.5964 266.248 31.2607 266.248 33.8784" fill="#040404"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M285.946 39.9895H289V11.0272H285.946V39.9895Z" fill="#040404"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M131.188 16.7011C131.188 16.7011 128.563 17.8683 126.263 17.8262C124.042 17.7825 122.946 18.9091 122.946 18.9091L122.949 18.9181C122.001 19.6004 121.221 20.7798 120.645 22.057V21.5012C120.645 19.8339 119.296 18.4859 117.632 18.4859C115.966 18.4859 114.62 19.8339 114.62 21.5012V37.2107C114.62 38.8795 115.966 40.2245 117.632 40.2245C119.296 40.2245 120.645 38.8795 120.645 37.2107V29.7536C121.078 26.5605 122.705 24.744 125.33 24.1295C125.481 24.0964 125.624 24.0497 125.765 24C125.768 23.9985 125.768 23.9985 125.773 23.997C125.777 23.994 125.786 23.994 125.792 23.991C131.865 22.2257 131.188 16.7011 131.188 16.7011" fill="#040404"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M19.8038 0C8.86641 0 0 8.8729 0 19.8198V56.2874C0 57.4547 1.41176 58.0391 2.23805 57.2122L12.9963 46.4505H26.6113C37.5502 46.4505 46.4166 37.5776 46.4166 26.6322V0H19.8038Z" fill="#2BB656"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.9962 46.451H3.09277L9.28015 50.1682L12.9962 46.451Z" fill="#006B40"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M46.4165 0H19.8037V26.6323L46.4165 0Z" fill="#0CA750"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M19.8038 0V0C8.86641 0 0 8.8744 0 19.8198V46.4505L19.8038 26.6322V0Z" fill="#006B40"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M46.4165 0L19.8037 26.6323H46.4165V0Z" fill="#75DD66"/> </svg> </a> <a aria-label="Start your free trial" class="dn-l hover-no-underline fw-bold text-center underline w-auto-l wsnw w-33p tc f300 js-track__topNavCTA" href="/pricing/" title="Start your free trial" > <span>Start your free trial</span> </a> <div class="dn-l flex w-33p w-auto-l"> <button aria-label="Open Main Menu" class="db button-reset flex ml-auto js-sprout-nav-mobile-trigger" title="Open Main Menu" > <svg class="flex h450 icon-menu" height="28" role="img" viewBox="0 0 448 512" width="32" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"></path> </svg> <svg class="dn h450 icon-close" height="28" role="img" viewBox="0 0 320 512" width="32" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M207.6 256l107.72-107.72c6.23-6.23 6.23-16.34 0-22.58l-25.03-25.03c-6.23-6.23-16.34-6.23-22.58 0L160 208.4 52.28 100.68c-6.23-6.23-16.34-6.23-22.58 0L4.68 125.7c-6.23 6.23-6.23 16.34 0 22.58L112.4 256 4.68 363.72c-6.23 6.23-6.23 16.34 0 22.58l25.03 25.03c6.23 6.23 16.34 6.23 22.58 0L160 303.6l107.72 107.72c6.23 6.23 16.34 6.23 22.58 0l25.03-25.03c6.23-6.23 6.23-16.34 0-22.58L207.6 256z"></path> </svg> </button> </div> </div> <div class="dn flex-l flex-wrap items-center-l flex-nowrap-l w-auto-l bt bn-l justify-between gap400 ml-auto mt0-l"> <div class="relative-l my-auto w-100p w-auto-l "> <button id="header-nav-login" class="button-reset c--text-inverse c--text-l fw-bold inline-flex items-center justify-between mr400-l pa400 pa0-l w-100p w-auto-l" title="Open Login Menu" aria-controls="header-nav-login-modal" aria-expanded="false" aria-label="Open Login Menu" > <span class="f300 f400-m f400-xm f300-l ">Login</span> <span aria-hidden="true" class="rotate-caret ml300" > <svg class="h400 h350-l" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path> </svg> </span> </button> <div id="header-nav-login-modal" class="dn" > <div class="login-modal pointer-events-all absolute-l bg--neutral-0-l mt400-l pl600 pl0-l pb450 pb0-l right0-l w-100p w425-l"> <a aria-label="Sprout Social Login" class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p" href="https://app.sproutsocial.com/dashboard/" rel="noopener noreferrer" target="_blank" title="Sprout Social Login" > <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="18" viewBox="0 0 16 18" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.5 14.5H5L1.70711 17.7929C1.5745 17.9255 1.39464 18 1.20711 18C0.816583 18 0.5 17.6834 0.5 17.2929V6C0.5 2.68629 3.18629 0 6.5 0H15.5V8.5C15.5 11.8137 12.8137 14.5 9.5 14.5ZM12.9393 1.5H7.75V6.68934L12.9393 1.5ZM14 2.56065L8.81066 7.75H14V2.56065ZM13.9378 9.25C13.5807 11.3783 11.7297 13 9.5 13H4.37868L2 15.3787V14.5607L7.31066 9.25H13.9378ZM2 12.4393L6.25 8.18933V1.50683C3.881 1.63655 2 3.59861 2 6V12.4393Z" fill="#364141"/> </svg> <span class="f300 f400-m f400-xm f300-l ml300">Sprout Social<span class="screenreader"> Login</span></span> </div> <svg class="dn dib-l" height="16" role="img" viewBox="0 0 256 512" width="16" xmlns="http://www.w3.org/2000/svg" title="Sprout Social Login" aria-labelledby="fa_angle_right_1962679993" > <title id="fa_angle_right_1962679993">Sprout Social Login</title> <path fill="currentColor" d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path> </svg> </a> <a aria-label="Employee Advocacy Login" class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p" href="https://advocacy.sproutsocial.com/login" rel="noopener noreferrer" target="_blank" title="Employee Advocacy Login" > <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="18" viewBox="0 0 15 18" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 2.625C15 4.07475 13.8247 5.25 12.375 5.25C10.9253 5.25 9.75 4.07475 9.75 2.625C9.75 1.17525 10.9253 0 12.375 0C13.8247 0 15 1.17525 15 2.625ZM13.5 2.625C13.5 3.24632 12.9963 3.75 12.375 3.75C11.7537 3.75 11.25 3.24632 11.25 2.625C11.25 2.00368 11.7537 1.5 12.375 1.5C12.9963 1.5 13.5 2.00368 13.5 2.625Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.5 5.7998C8.5 7.04245 7.49264 8.0498 6.25 8.0498C5.00736 8.0498 4 7.04245 4 5.7998C4 4.55716 5.00736 3.5498 6.25 3.5498C7.49264 3.5498 8.5 4.55716 8.5 5.7998ZM7 5.7998C7 6.21402 6.66421 6.5498 6.25 6.5498C5.83579 6.5498 5.5 6.21402 5.5 5.7998C5.5 5.38559 5.83579 5.0498 6.25 5.0498C6.66421 5.0498 7 5.38559 7 5.7998Z" fill="#364141"/> <path d="M1.5 10.5C2.32843 10.5 3 9.82843 3 9C3 8.17157 2.32843 7.5 1.5 7.5C0.671573 7.5 0 8.17157 0 9C0 9.82843 0.671573 10.5 1.5 10.5Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.25 14.5C7.49264 14.5 8.5 13.4926 8.5 12.25C8.5 11.0074 7.49264 10 6.25 10C5.00736 10 4 11.0074 4 12.25C4 13.4926 5.00736 14.5 6.25 14.5ZM6.25 13C6.66421 13 7 12.6642 7 12.25C7 11.8358 6.66421 11.5 6.25 11.5C5.83579 11.5 5.5 11.8358 5.5 12.25C5.5 12.6642 5.83579 13 6.25 13Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.375 11.6299C13.8247 11.6299 15 10.4546 15 9.00488C15 7.55514 13.8247 6.37988 12.375 6.37988C10.9253 6.37988 9.75 7.55514 9.75 9.00488C9.75 10.4546 10.9253 11.6299 12.375 11.6299ZM12.375 10.1299C12.9963 10.1299 13.5 9.6262 13.5 9.00488C13.5 8.38356 12.9963 7.87988 12.375 7.87988C11.7537 7.87988 11.25 8.38356 11.25 9.00488C11.25 9.6262 11.7537 10.1299 12.375 10.1299Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 15.375C15 16.8247 13.8247 18 12.375 18C10.9253 18 9.75 16.8247 9.75 15.375C9.75 13.9253 10.9253 12.75 12.375 12.75C13.8247 12.75 15 13.9253 15 15.375ZM13.5 15.375C13.5 15.9963 12.9963 16.5 12.375 16.5C11.7537 16.5 11.25 15.9963 11.25 15.375C11.25 14.7537 11.7537 14.25 12.375 14.25C12.9963 14.25 13.5 14.7537 13.5 15.375Z" fill="#364141"/> </svg> <span class="f300 f400-m f400-xm f300-l ml300">Employee Advocacy<span class="screenreader"> Login</span></span> </div> <svg class="dn dib-l" height="16" role="img" viewBox="0 0 256 512" width="16" xmlns="http://www.w3.org/2000/svg" title="Employee Advocacy Login" aria-labelledby="fa_angle_right_307693964" > <title id="fa_angle_right_307693964">Employee Advocacy Login</title> <path fill="currentColor" d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path> </svg> </a> </div> </div> </div> <a href="/demo/" class="button-reset interaction--hover dib ba bw600 br500 b--neutral-1100 hover-b--neutral-900 bg--transparent c--neutral-1100 hover-c--neutral-900 w-100p w-auto-l py300 px350 f300 fw-bold tc no-underline hover-no-underline"> <span>Schedule a demo</span> </a> <div class="px0-l px450 pl0-ns pr450-ns flex-auto w-100p w-auto-ns"> <a href="/trial/" class="button-reset interaction--hover dib ba bw600 br500 hover-c--neutral-0 b--neutral-1100 hover-b--neutral-900 bg--neutral-1100 hover-bg--neutral-900 c--neutral-0 w-100p w-auto-l py300 px350 f300 fw-bold tc no-underline hover-no-underline"> <span>Try for free</span> </a> </div> </div> </div> </div> <nav class="dn db-l" > <div class="b--neutral-200-l bb-l bg--blue-1100 bg--neutral-0-l c--text-inverse c--text-l flex flex-auto flex-column flex-row-l relative z2"> <div class="f300 flex flex-column flex-row-l items-center-l justify-between-l mw900 mx-auto pb750 pb0-l px350-l w-100p"> <ul class="flex flex-auto flex-column flex-row-l flex-wrap-l list pl0 w-100p w-auto-l "> <li class="flex items-center mr400"> <a class="flex" href="https://sproutsocial.com/insights/"> <span class="screenreader">Blog Home</span> <span class="button-reset dn-l fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw"> <span class="c--neutral-0 f500 f300-l">Home</span> </span> <svg class="c--primary dn db-l" height="16" role="img" viewBox="0 0 576 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z"></path> </svg> </a> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-social-media" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Social Media menu" aria-controls="header-nav-social-media-id" aria-expanded="false" aria-label="Open Social Media menu" > <span class="f300 f400-m f400-xm f300-l ">Social Media</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-social-media" class="dn" id="header-nav-social-media-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-strategy/" rel="nofollow" > <span class="wsnw">Strategy</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-trends/" > <span class="wsnw">Trends</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/analytics/" rel="nofollow" > <span class="wsnw">Analytics</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-listening/" rel="nofollow" > <span class="wsnw">Listening</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/engagement/" rel="nofollow" > <span class="wsnw">Engagement</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/community-management/" > <span class="wsnw">Community Management</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/customer-care-service/" rel="nofollow" > <span class="wsnw">Customer Care</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/social-commerce-and-ecommerce/" > <span class="wsnw">Commerce</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-media-scheduling/" rel="nofollow" > <span class="wsnw">Scheduling</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/advertising/" rel="nofollow" > <span class="wsnw">Advertising</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/advocacy/" rel="nofollow" > <span class="wsnw">Employee Advocacy</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/influencers/" > <span class="wsnw">Influencers</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/team-collaboration/" > <span class="wsnw">Team Collaboration</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/all-social-media/" > <span class="wsnw">All Social Media</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-networks" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Networks menu" aria-controls="header-nav-networks-id" aria-expanded="false" aria-label="Open Networks menu" > <span class="f300 f400-m f400-xm f300-l ">Networks</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-networks" class="dn" id="header-nav-networks-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/facebook/" > <span class="wsnw">Facebook</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/instagram/" > <span class="wsnw">Instagram</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/linkedin/" > <span class="wsnw">LinkedIn</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/pinterest/" > <span class="wsnw">Pinterest</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/review-sites/" > <span class="wsnw">Review Sites</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/social-platforms/" > <span class="wsnw">Social Platforms</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/tiktok/" > <span class="wsnw">TikTok</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/twitter/" > <span class="wsnw">Twitter</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/youtube/" > <span class="wsnw">YouTube</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/other-platforms/" > <span class="wsnw">Other</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/all-platforms/" > <span class="wsnw">All Networks</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-industries" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Industries menu" aria-controls="header-nav-industries-id" aria-expanded="false" aria-label="Open Industries menu" > <span class="f300 f400-m f400-xm f300-l ">Industries</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-industries" class="dn" id="header-nav-industries-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/tech-companies/" > <span class="wsnw">Tech/Software</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/higher-education/" > <span class="wsnw">Higher Education</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/retail/" > <span class="wsnw">Retail</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/healthcare/" rel="nofollow" > <span class="wsnw">Healthcare</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/nonprofit/" > <span class="wsnw">Nonprofit</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/agency/" > <span class="wsnw">Agency</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/government/" > <span class="wsnw">Government</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/travel-and-hospitality/" > <span class="wsnw">Travel & Hospitality</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/industries/" > <span class="wsnw">All Industries</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-career-growth" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Career Growth menu" aria-controls="header-nav-career-growth-id" aria-expanded="false" aria-label="Open Career Growth menu" > <span class="f300 f400-m f400-xm f300-l ">Career Growth</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-career-growth" class="dn" id="header-nav-career-growth-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/marketing/" > <span class="wsnw">Marketing Disciplines</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/leveling-up/" > <span class="wsnw">Leveling Up</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/leadership/" > <span class="wsnw">Leadership</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/diversity-equity-inclusion/" > <span class="wsnw">Diversity, Equity & Inclusion</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/career-growth/" > <span class="wsnw">All Career Growth</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-marketing-insights" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Marketing Insights menu" aria-controls="header-nav-marketing-insights-id" aria-expanded="false" aria-label="Open Marketing Insights menu" > <span class="f300 f400-m f400-xm f300-l ">Marketing Insights</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-marketing-insights" class="dn" id="header-nav-marketing-insights-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/corporate-communications/" > <span class="wsnw">Corporate Communications</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/culture/" > <span class="wsnw">Culture Strategies</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/customer-experience/" > <span class="wsnw">Customer Experience</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/digital-transformation/" > <span class="wsnw">Digital Transformation</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/whats-next/" > <span class="wsnw">What's Next</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/marketing-insights/" > <span class="wsnw">All Marketing Insights</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-sprout" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Sprout menu" aria-controls="header-nav-sprout-id" aria-expanded="false" aria-label="Open Sprout menu" > <span class="f300 f400-m f400-xm f300-l ">Sprout</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-sprout" class="dn" id="header-nav-sprout-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/using-sprout/" > <span class="wsnw">Sprout in Action</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/product-updates/" > <span class="wsnw">Updates & Enhancements</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/team-sprout/" > <span class="wsnw">Team Sprout</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/sprout-engineering/" > <span class="wsnw">Sprout Engineering</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://learning.sproutsocial.com/" > <span class="wsnw">Learning Portal</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/press/" > <span class="wsnw">Press</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/sprout/" > <span class="wsnw">All Sprout Social</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-resources" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Resources menu" aria-controls="header-nav-resources-id" aria-expanded="false" aria-label="Open Resources menu" > <span class="f300 f400-m f400-xm f300-l ">Resources</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-resources" class="dn" id="header-nav-resources-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/resources/" > <span class="wsnw">Resource Center</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/case-studies/" > <span class="wsnw">Case Studies</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/guides/" > <span class="wsnw">Guides</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/webinars/" > <span class="wsnw">Webinars</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/data/" > <span class="wsnw">Data Reports</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/templates/" > <span class="wsnw">Templates</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/interactive/" > <span class="wsnw">Interactive</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/events/" > <span class="wsnw">Events</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/podcasts/" > <span class="wsnw">Podcasts</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://community.sproutsocial.com/" > <span class="wsnw">Community</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/free-tools/" > <span class="wsnw">Free Social Media Tools</span> </a> </div> </div> </div> </li> <li class="mt0 w-100p w-auto-ns"> <a class="c--text-inverse c--text-l db fw-bold mr400-l pa400 wsnw" href="/insights/all-topics/"> <span class="f300 f400-m f400-xm f300-l ">All Topics</span> </a> </li> </ul> <div class="dn db-l mt0"> <button class="button-reset flex items-center pa0 ma0 py300" aria-controls="header-nav-search" aria-label="Open simple search form" > <svg class="mr200" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"></path> </svg> Search </button> <div id="header-nav-search" aria-labelledby="header-nav-search-label" class="dn" role="region" > <div class="pointer-events-none absolute-l b--neutral-200-l bt-l c--text-dark left0 pb400-l overflow-hidden-l top-100p w-100p z8"> <div class="bg--neutral-0 shadow200-l"> <div class="pointer-events-all mw900 mx-auto py650-l relative"> <button class="button-reset absolute mt300 right0 top0 js-sprout-nav-close" aria-label="Close simple search form" > <svg class="c--text-dark" height="18" role="img" viewBox="0 0 320 512" width="18" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M207.6 256l107.72-107.72c6.23-6.23 6.23-16.34 0-22.58l-25.03-25.03c-6.23-6.23-16.34-6.23-22.58 0L160 208.4 52.28 100.68c-6.23-6.23-16.34-6.23-22.58 0L4.68 125.7c-6.23 6.23-6.23 16.34 0 22.58L112.4 256 4.68 363.72c-6.23 6.23-6.23 16.34 0 22.58l25.03 25.03c6.23 6.23 16.34 6.23 22.58 0L160 303.6l107.72 107.72c6.23 6.23 16.34 6.23 22.58 0l25.03-25.03c6.23-6.23 6.23-16.34 0-22.58L207.6 256z"></path> </svg> </button> <div class="c--text-inverse c--text-l f300 mw700 mx-auto"> <p id="header-nav-search-label" class="fw-extrabold f600 mb300">Search the Blog</p> <div class="mt0 relative"> <form id="header-nav-search-form-desktop" action="https://sproutsocial.com/insights" novalidate="novalidate" class="flex"> <input name="s" type="text" class="pl500 js-search-field" placeholder="What are you searching for?" /> <button class="button-reset br500 bg--primary hover-bg--primary-hover interaction--hover c--neutral-0 db fw-bold ml400 mx350 px600 py300 tc"> Search </button> </form> <div class="pointer-events-none absolute flex h-100p items-center left0 px350 top0"> <svg class="c--text-dark" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"></path> </svg> </div> </div> </div> </div> </div> </div> </div> </div> <div class="relative-l my-auto w-100p w-auto-l dn-l "> <button id="header-nav-login-mobile" class="button-reset c--text-inverse c--text-l fw-bold inline-flex items-center justify-between mr400-l pa400 pa0-l w-100p w-auto-l" title="Open Login Menu" aria-controls="header-nav-login-mobile-modal" aria-expanded="false" aria-label="Open Login Menu" > <span class="f300 f400-m f400-xm f300-l ">Login</span> <span aria-hidden="true" class="rotate-caret ml300" > <svg class="h400 h350-l" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path> </svg> </span> </button> <div id="header-nav-login-mobile-modal" class="dn" > <div class="login-modal pointer-events-all absolute-l bg--neutral-0-l mt400-l pl600 pl0-l pb450 pb0-l right0-l w-100p w425-l"> <a aria-label="Sprout Social Login" class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p" href="https://app.sproutsocial.com/dashboard/" rel="noopener noreferrer" target="_blank" title="Sprout Social Login" > <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="18" viewBox="0 0 16 18" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.5 14.5H5L1.70711 17.7929C1.5745 17.9255 1.39464 18 1.20711 18C0.816583 18 0.5 17.6834 0.5 17.2929V6C0.5 2.68629 3.18629 0 6.5 0H15.5V8.5C15.5 11.8137 12.8137 14.5 9.5 14.5ZM12.9393 1.5H7.75V6.68934L12.9393 1.5ZM14 2.56065L8.81066 7.75H14V2.56065ZM13.9378 9.25C13.5807 11.3783 11.7297 13 9.5 13H4.37868L2 15.3787V14.5607L7.31066 9.25H13.9378ZM2 12.4393L6.25 8.18933V1.50683C3.881 1.63655 2 3.59861 2 6V12.4393Z" fill="#364141"/> </svg> <span class="f300 f400-m f400-xm f300-l ml300">Sprout Social<span class="screenreader"> Login</span></span> </div> <svg class="dn dib-l" height="16" role="img" viewBox="0 0 256 512" width="16" xmlns="http://www.w3.org/2000/svg" title="Sprout Social Login" aria-labelledby="fa_angle_right_344815492" > <title id="fa_angle_right_344815492">Sprout Social Login</title> <path fill="currentColor" d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path> </svg> </a> <a aria-label="Employee Advocacy Login" class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p" href="https://advocacy.sproutsocial.com/login" rel="noopener noreferrer" target="_blank" title="Employee Advocacy Login" > <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="18" viewBox="0 0 15 18" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 2.625C15 4.07475 13.8247 5.25 12.375 5.25C10.9253 5.25 9.75 4.07475 9.75 2.625C9.75 1.17525 10.9253 0 12.375 0C13.8247 0 15 1.17525 15 2.625ZM13.5 2.625C13.5 3.24632 12.9963 3.75 12.375 3.75C11.7537 3.75 11.25 3.24632 11.25 2.625C11.25 2.00368 11.7537 1.5 12.375 1.5C12.9963 1.5 13.5 2.00368 13.5 2.625Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.5 5.7998C8.5 7.04245 7.49264 8.0498 6.25 8.0498C5.00736 8.0498 4 7.04245 4 5.7998C4 4.55716 5.00736 3.5498 6.25 3.5498C7.49264 3.5498 8.5 4.55716 8.5 5.7998ZM7 5.7998C7 6.21402 6.66421 6.5498 6.25 6.5498C5.83579 6.5498 5.5 6.21402 5.5 5.7998C5.5 5.38559 5.83579 5.0498 6.25 5.0498C6.66421 5.0498 7 5.38559 7 5.7998Z" fill="#364141"/> <path d="M1.5 10.5C2.32843 10.5 3 9.82843 3 9C3 8.17157 2.32843 7.5 1.5 7.5C0.671573 7.5 0 8.17157 0 9C0 9.82843 0.671573 10.5 1.5 10.5Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.25 14.5C7.49264 14.5 8.5 13.4926 8.5 12.25C8.5 11.0074 7.49264 10 6.25 10C5.00736 10 4 11.0074 4 12.25C4 13.4926 5.00736 14.5 6.25 14.5ZM6.25 13C6.66421 13 7 12.6642 7 12.25C7 11.8358 6.66421 11.5 6.25 11.5C5.83579 11.5 5.5 11.8358 5.5 12.25C5.5 12.6642 5.83579 13 6.25 13Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.375 11.6299C13.8247 11.6299 15 10.4546 15 9.00488C15 7.55514 13.8247 6.37988 12.375 6.37988C10.9253 6.37988 9.75 7.55514 9.75 9.00488C9.75 10.4546 10.9253 11.6299 12.375 11.6299ZM12.375 10.1299C12.9963 10.1299 13.5 9.6262 13.5 9.00488C13.5 8.38356 12.9963 7.87988 12.375 7.87988C11.7537 7.87988 11.25 8.38356 11.25 9.00488C11.25 9.6262 11.7537 10.1299 12.375 10.1299Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 15.375C15 16.8247 13.8247 18 12.375 18C10.9253 18 9.75 16.8247 9.75 15.375C9.75 13.9253 10.9253 12.75 12.375 12.75C13.8247 12.75 15 13.9253 15 15.375ZM13.5 15.375C13.5 15.9963 12.9963 16.5 12.375 16.5C11.7537 16.5 11.25 15.9963 11.25 15.375C11.25 14.7537 11.7537 14.25 12.375 14.25C12.9963 14.25 13.5 14.7537 13.5 15.375Z" fill="#364141"/> </svg> <span class="f300 f400-m f400-xm f300-l ml300">Employee Advocacy<span class="screenreader"> Login</span></span> </div> <svg class="dn dib-l" height="16" role="img" viewBox="0 0 256 512" width="16" xmlns="http://www.w3.org/2000/svg" title="Employee Advocacy Login" aria-labelledby="fa_angle_right_1550098537" > <title id="fa_angle_right_1550098537">Employee Advocacy Login</title> <path fill="currentColor" d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path> </svg> </a> </div> </div> </div> <div class="dn-l"> <div class=" f300 bg--blue-1100 bg--neutral-0-l mt-auto mt0-l w-100p w-auto-l fixed static-l bottom0 left0"> <a class="f300 button bg--primary c--neutral-0 hover-bg--primary-hover interaction--hover hover-no-underline px350 button-reset py400 py300-l db w100p-ns fw-bold tc js-track__topNavCTA" href="/pricing/" > <span>Start your free trial</span> </a> </div> </div> </div> </div> </nav> </div> </header> <div class="b--neutral-200 bb dn-l dn-p flex items-center pl450"> <svg class="c--text-dark square450 square-auto-ns" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"></path> </svg> <form id="header-nav-search-form-mobile" action="https://sproutsocial.com/insights" class="px200 w-100p" > <input name="s" type="text" class="b--none js-search-field" placeholder="Search Sprout Blog" /> </form> <button class="button-reset bg--blue-1000 c--text-inverse f400 fw-bold px500 py400 js-filter-open" data-a11y-dialog-show="nav-filter" > Filter </button> </div> <main id="content" class="Main Main--hasSticky site-main"> <div class="mw900 mx-auto w-100p"> <div class="f300 f200-l px450 px350-l w-100p"> <nav class="Post-breadcrumbs fw-bold pb450 pt500" aria-label="Breadcrumbs"><span><span><a href="https://sproutsocial.com/insights/">Sprout Blog</a></span> / <span><a href="https://sproutsocial.com/insights/all-social-media/">All Social Media</a></span> / <span class="breadcrumb_last" aria-current="page">Social Listening</span></span></nav> </div> </div> <div class="flex flex-column flex-row-l mw900 mx-auto w-100p"> <div class="mt400 mt600-l mw-25p-l px450 px350-l w-100p "> <div class="mw-90p-l h-100p"> <aside class="dn db-l sticky-l top840"> <p id="filter-heading-1545264866" class="f600 fw-extrabold" > Filter by </p> <form class="Form mt500 js-filter" action="https://sproutsocial.com/insights" novalidate role="search" data-fields='[{"label":"Topic","name":"_fm_topic","component":"Select","options":[{"value":"career-growth","label":"All Career Growth"},{"value":"diversity-equity-inclusion","label":"   Diversity, Equity & Inclusion"},{"value":"leadership","label":"   Leadership"},{"value":"leveling-up","label":"   Leveling Up"},{"value":"marketing","label":"   Marketing Disciplines"},{"value":"industries","label":"All Industries"},{"value":"agency","label":"   Agency"},{"value":"consumer-goods","label":"   Consumer Goods"},{"value":"finance-and-banking","label":"   Finance & Banking"},{"value":"food-and-restaurants","label":"   Food & Restaurants"},{"value":"gaming-and-esports","label":"   Gaming & Esports"},{"value":"government","label":"   Government"},{"value":"healthcare","label":"   Healthcare"},{"value":"higher-education","label":"   Higher Education"},{"value":"legal","label":"   Legal"},{"value":"media-and-entertainment","label":"   Media & Entertainment"},{"value":"nonprofit","label":"   Nonprofit"},{"value":"real-estate","label":"   Real Estate"},{"value":"recruiting","label":"   Recruiting"},{"value":"retail","label":"   Retail"},{"value":"sports","label":"   Sports"},{"value":"tech-companies","label":"   Technology & Software"},{"value":"travel-and-hospitality","label":"   Travel & Hospitality"},{"value":"marketing-insights","label":"All Marketing Insights"},{"value":"artificial-intelligence","label":"   AI"},{"value":"corporate-communications","label":"   Corporate Communications"},{"value":"culture","label":"   Culture Strategies"},{"value":"customer-experience","label":"   Customer Experience"},{"value":"digital-transformation","label":"   Digital Transformation"},{"value":"whats-next","label":"   What\u2019s Next"},{"value":"all-platforms","label":"All Networks"},{"value":"facebook","label":"   Facebook"},{"value":"instagram","label":"   Instagram"},{"value":"linkedin","label":"   LinkedIn"},{"value":"other-platforms","label":"   Other Platforms"},{"value":"pinterest","label":"   Pinterest"},{"value":"review-sites","label":"   Review Sites"},{"value":"social-platforms","label":"   Social Platforms"},{"value":"tiktok","label":"   TikTok"},{"value":"twitter","label":"   Twitter"},{"value":"youtube","label":"   YouTube"},{"value":"all-social-media","label":"All Social Media"},{"value":"branding-and-creative","label":"   Branding & Creative"},{"value":"community-management","label":"   Community Management"},{"value":"competitive-value","label":"   Competitive Strategies"},{"value":"customer-care-service","label":"   Customer Care"},{"value":"advocacy","label":"   Employee Advocacy"},{"value":"influencers","label":"   Influencers"},{"value":"reviews","label":"   Review Management"},{"value":"social-commerce-and-ecommerce","label":"   Social Commerce"},{"value":"social-listening","label":"   Social Listening","attribute":"selected"},{"value":"advertising","label":"   Social Media Advertising"},{"value":"analytics","label":"   Social Media Analytics"},{"value":"social-media-content","label":"   Social Media Content"},{"value":"engagement","label":"   Social Media Engagement"},{"value":"publishing","label":"   Social Media Publishing"},{"value":"social-media-scheduling","label":"   Social Media Scheduling"},{"value":"social-strategy","label":"   Social Media Strategy"},{"value":"social-trends","label":"   Social Media Trends"},{"value":"social-spotlight","label":"   Social Spotlight"},{"value":"team-collaboration","label":"   Team Collaboration"},{"value":"video","label":"   Video"},{"value":"sprout","label":"All Sprout Social"},{"value":"sprout-engineering","label":"   Sprout Engineering"},{"value":"using-sprout","label":"   Sprout in Action"},{"value":"team-sprout","label":"   Team Sprout"},{"value":"product-updates","label":"   Updates & Enhancements"},{"value":"level","label":"Experience Level"},{"value":"beginner","label":"   Beginner"},{"value":"expert","label":"   Expert"},{"value":"intermediate","label":"   Intermediate"},{"value":"future-of-marketing","label":"Future of Marketing"}],"placeholder":null,"inputvalue":null,"modifier":null,"is_input":false},{"label":"Type","name":"post_type","component":"Select","options":[{"value":"casestudies","label":"Case Studies"},{"value":"guides","label":"Guides"},{"value":"index","label":"Data Reports"},{"value":"interactive","label":"Interactive"},{"value":"templates","label":"Templates & Tools"},{"value":"webinars","label":"Webinars"},{"value":"hubs","label":"Hubs"}],"placeholder":null,"inputvalue":null,"modifier":null,"is_input":false}]'> <div class="flex-l mt450"> <button class="button button Button--secondary db dib-l w-100p w-auto-l wsnw" type="submit" > Filter results </button> <button class=" button-reset db dib-l f300 fw-bold ml300-l mt450 mt0-l px350 w-100p w-auto-l wsnw" type="reset" > Reset </button> </div> </form> </aside> </div> </div> <div class="w-100p mw-75p-l "> <header> <div class="mt600-l mw-83p-m mw-83p-xm mw600-l mx-auto-m mx-auto-xm px450 px350-l"> <h1 class="f800 fw-extrabold" data-term-slug="social-listening">Social Listening</h1> <div class="mt450"> Everything you need to know about how to leverage social listening and its value. </div> </div> </header> <div class="pt600 pt650-l"> <section id="archive-featured-posts" class="overflow-hidden" ><div class="mw900 mx-auto w-100p"><div class="w-100p px450 px350-l"><div class="flex items-center bt bn-l bb-l b--neutral-200 pb200 pt400 pt0-l"><h2 class="f300 f500-l w-100p " id="1753838456" class="f300 f500-l w-100p " style="" > Featured </h2></div></div></div><ul class="list pl0 flex-l flex-wrap-l mw900 mw-83p-m mw-83p-xm mt450 mx-auto "><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-1338081753838456" class="w-100p relative" aria-labelledby="title-1338081753838456" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/how-to-use-social-listening-tools/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/07/How-to-use-social-listening-tools-to-build-a-stronger-business-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/artificial-intelligence/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > AI </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/how-to-use-social-listening-tools/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-1338081753838456" class="f700 f600-m f600-xm f400-l fw-extrabold " > How to use social listening tools to build a stronger business </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>July 29, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>8 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-1709411753838456" class="w-100p relative" aria-labelledby="title-1709411753838456" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-media-listening/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/07/Social-media-listening-your-launchpad-to-success-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-strategy/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Media Strategy </a></li></ul><a href="https://sproutsocial.com/insights/social-media-listening/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-1709411753838456" class="f700 f600-m f600-xm f400-l fw-extrabold " > Social listening: Your launchpad to success on social media </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>July 25, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>17 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-1430151753838456" class="w-100p relative" aria-labelledby="title-1430151753838456" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/guides/unique-ways-to-use-social-listening/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2020/08/40-Unique-Ways-To-Use-Social-Listening-To-Make-An-Impact-On-Your-Business-FINAL.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/guides/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Guide </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/branding-and-creative/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Branding & Creative </a></li></ul><a href="https://sproutsocial.com/insights/guides/unique-ways-to-use-social-listening/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-1430151753838456" class="f700 f600-m f600-xm f400-l fw-extrabold " > 40 Unique Ways To Use Social Listening To Make An Impact On Your Business </p></a></div></div></article></li></ul></section> <section class="overflow-hidden" ><div class="mw900 mx-auto w-100p"><div class="w-100p px450 px350-l"><div class="bt bn-l bb-l b--neutral-200 pb200 pt400 pt0-l"><h2 class="f300 f500-l w-100p " id="736890574" class="f300 f500-l w-100p " style="" > All Social Listening </h2></div></div></div><ul class="list pl0 flex-l flex-wrap-l mw900 mw-83p-m mw-83p-xm mt450 mx-auto "><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-111126736890574" class="w-100p relative" aria-labelledby="title-111126736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/competitor-analysis-tools/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2023/07/15-competitor-analysis-tools-to-keep-tabs-on-your-competitors-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/competitive-value/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Competitive Strategies </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/marketing/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Marketing Disciplines </a></li></ul><a href="https://sproutsocial.com/insights/competitor-analysis-tools/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-111126736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > 15 competitor analysis tools to keep tabs on your competition </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>November 22, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>8 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-122579736890574" class="w-100p relative" aria-labelledby="title-122579736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/instagram-listening/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2022/06/Instagram-social-listening-transform-your-brands-strategy-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/instagram/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Instagram </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/instagram-listening/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-122579736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > Instagram social listening: Transform your brand’s strategy </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>November 22, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>9 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-172740736890574" class="w-100p relative" aria-labelledby="title-172740736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-listening-tools/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2023/05/Social-listening-tools-for-your-brand-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/career-growth/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > All Career Growth </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/customer-care-service/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Customer Care </a></li></ul><a href="https://sproutsocial.com/insights/social-listening-tools/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-172740736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > 15 social listening tools for your brand in 2024 </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>November 13, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>8 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-162679736890574" class="w-100p relative" aria-labelledby="title-162679736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-media-monitoring-tools/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2022/08/sprout-social-social-media-monitoring-tools.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/analytics/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Media Analytics </a></li></ul><a href="https://sproutsocial.com/insights/social-media-monitoring-tools/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-162679736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > 18 social media monitoring tools you need in 2024 </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>November 1, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>13 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-194030736890574" class="w-100p relative" aria-labelledby="title-194030736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/brand-mentions/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/h8kct5pnp5rftkkv3vjwv32g/How-and-why-you-need-to-track-brand-mentions-across-platforms-Final.svg?auto=webp&format=svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/other-platforms/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Other Platforms </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/brand-mentions/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-194030736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > How and why you need to track brand mentions across networks </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>October 28, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>9 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-95500736890574" class="w-100p relative" aria-labelledby="title-95500736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/facebook-competitor-analysis-report/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2022/06/sprout-social-facebook-competitor-report-1.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/competitive-value/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Competitive Strategies </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/facebook/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Facebook </a></li></ul><a href="https://sproutsocial.com/insights/facebook-competitor-analysis-report/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-95500736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > How to conduct a Facebook competitor analysis report [plus template] </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>October 21, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>9 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-117546736890574" class="w-100p relative" aria-labelledby="title-117546736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/brand-awareness/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2022/10/sprout-social-brand-awareness.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/branding-and-creative/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Branding & Creative </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/brand-awareness/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-117546736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > Brand awareness: What it is and strategies to improve it </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>October 16, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>11 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-192483736890574" class="w-100p relative" aria-labelledby="title-192483736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/twitter-management-tools/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/09/Twitter-X-Management-Tools-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/analytics/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Media Analytics </a></li></ul><a href="https://sproutsocial.com/insights/twitter-management-tools/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-192483736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > 12 of the best Twitter (X) management tools for your brand </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>September 30, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>6 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-112363736890574" class="w-100p relative" aria-labelledby="title-112363736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/brand-monitoring/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2020/10/Brand-monitoring-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/analytics/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Media Analytics </a></li></ul><a href="https://sproutsocial.com/insights/brand-monitoring/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-112363736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > What is brand monitoring and why is it important? [+ tools] </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>September 23, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>10 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-119503736890574" class="w-100p relative" aria-labelledby="title-119503736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/guides/roi-social-media-listening/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/09/The-ROI-of-listening-on-social-media-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/guides/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Guide </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/guides/roi-social-media-listening/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-119503736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > Social listening ROI: 4 ways social listening boosts engagement and revenue </p></a></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-192032736890574" class="w-100p relative" aria-labelledby="title-192032736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/webinars/navigating-social-media-management-in-an-election-year/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/08/Insights-Art_2024_Email-1560x880_-How-to-Navigate-Social-in-an-Election-Year.png" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/webinars/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Webinar </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/community-management/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Community Management </a></li></ul><a href="https://sproutsocial.com/insights/webinars/navigating-social-media-management-in-an-election-year/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-192032736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > Navigating Social Media Management in an Election Year </p></a></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-123450736890574" class="w-100p relative" aria-labelledby="title-123450736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-media-sentiment-analysis/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/08/Social-media-sentiment-analysis-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-strategy/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Media Strategy </a></li></ul><a href="https://sproutsocial.com/insights/social-media-sentiment-analysis/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-123450736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > Social media sentiment analysis: Benefits and guide for 2024 </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>August 21, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>12 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-191825736890574" class="w-100p relative" aria-labelledby="title-191825736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-media-listening-metrics/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/08/9-key-social-media-metrics-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/analytics/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Media Analytics </a></li></ul><a href="https://sproutsocial.com/insights/social-media-listening-metrics/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-191825736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > 9 key social media listening metrics every marketer needs to know in 2024 </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>August 19, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>7 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-191477736890574" class="w-100p relative" aria-labelledby="title-191477736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/ai-social-listening/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/08/The-evolution-of-AI-and-social-listening-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/artificial-intelligence/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > AI </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/ai-social-listening/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-191477736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > 10 ways AI social listening tools help your brand </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>August 12, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>9 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-98796736890574" class="w-100p relative" aria-labelledby="title-98796736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/listening-vs-monitoring/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/07/Social-media-monitoring-vs.-social-media-listening-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-strategy/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Media Strategy </a></li></ul><a href="https://sproutsocial.com/insights/listening-vs-monitoring/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-98796736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > Social media monitoring vs. social media listening </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>July 31, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>8 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-133808736890574" class="w-100p relative" aria-labelledby="title-133808736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/how-to-use-social-listening-tools/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/07/How-to-use-social-listening-tools-to-build-a-stronger-business-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/artificial-intelligence/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > AI </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/how-to-use-social-listening-tools/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-133808736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > How to use social listening tools to build a stronger business </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>July 29, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>8 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-104130736890574" class="w-100p relative" aria-labelledby="title-104130736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-media-monitoring/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/07/Social-media-monitoring-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/customer-care-service/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Customer Care </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/social-media-monitoring/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-104130736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > What is social media monitoring: Creating a social media monitoring strategy </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>July 22, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>10 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-98665736890574" class="w-100p relative" aria-labelledby="title-98665736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/instagram-competitors-report/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2022/06/sprout-social-instagram-competitor-report.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/instagram/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Instagram </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/instagram-competitors-report/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-98665736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > Instagram Competitor Analysis to Fuel Brand Growth </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>July 16, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>10 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-188338736890574" class="w-100p relative" aria-labelledby="title-188338736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/guides/social-media-newsroom-model/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/07/Social-media-newsroom-model-guide-template-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/guides/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Guide </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/leveling-up/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Leveling Up </a></li></ul><a href="https://sproutsocial.com/insights/guides/social-media-newsroom-model/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-188338736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > Implementing a Social Media Newsroom Model [Guide + Template] </p></a></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-187151736890574" class="w-100p relative" aria-labelledby="title-187151736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/twitter-monitoring-tools/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/07/Top-18-social-media-management-tools-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/career-growth/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > All Career Growth </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/twitter-monitoring-tools/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-187151736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > The top 8 Twitter (X) monitoring tools you need to know about in 2024 </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>July 10, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>6 minutes </span></div></div></div></article></li><li class="mt0 px450 px350-l mb450 w-100p flex-none flex-auto-l mw-33p-l "><article id="postcard-187864736890574" class="w-100p relative" aria-labelledby="title-187864736890574" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/sentiment-analysis-examples/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/06/How-brands-use-Sprout-sentiment-data-Final.svg" height="9" width="16" layout="responsive" loading="lazy" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/artificial-intelligence/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > AI </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/sentiment-analysis-examples/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-187864736890574" class="f700 f600-m f600-xm f400-l fw-extrabold " > Sentiment analysis examples: How marketers are unlocking consumer insights </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>June 20, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>5 minutes </span></div></div></div></article></li></ul></section> </div> <section class="pt600"> <nav aria-label="Pagination"> <ul class="flex fw-bold items-center justify-center list mw900 mx-auto px450 px350-l w-100p"> <li class="flex items-center mr-auto" aria-hidden="true" > </li> <li class="mt0"> <span class="py200 px300" aria-label="Current page, 1" aria-current="page" > 1 </span> </li> <li class="mt0"> <a href="https://sproutsocial.com/insights/social-listening/page/2/" class="c--link db py200 px300" aria-label="Go to page 2" > 2 </a> </li> <li class="mt0"> <a href="https://sproutsocial.com/insights/social-listening/page/3/" class="c--link db py200 px300" aria-label="Go to page 3" > 3 </a> </li> <li class="mt0"> <a href="https://sproutsocial.com/insights/social-listening/page/4/" class="c--link db py200 px300" aria-label="Go to page 4" > 4 </a> </li> <li class="mt0"> <a href="https://sproutsocial.com/insights/social-listening/page/5/" class="c--link db py200 px300" aria-label="Go to page 5" > 5 </a> </li> <li class="mt0"> <a href="https://sproutsocial.com/insights/social-listening/page/6/" class="c--link db py200 px300" aria-label="Go to page 6" > 6 </a> </li> <li class="mt0"> <a href="https://sproutsocial.com/insights/social-listening/page/7/" class="c--link db py200 px300" aria-label="Go to page 7" > 7 </a> </li> <li class="flex items-center ml-auto mt0" > <a href="https://sproutsocial.com/insights/social-listening/page/2/" class="c--link dib flex items-center py200 pl300" aria-label="Go to next page" rel="next" > <span class="dn dib-ns">Next</span> <svg class="dib ml350" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z"></path> </svg> </a> </li> </ul> </nav> </section> <section id="archive-cta-afterpost" class="pt650 px450 px350-l" ><div class="mw900 mx-auto w-100p"><div class="w-100p "><a href="https://sproutsocial.com/insights/templates/social-listening-cheatsheet/" class="db" data-ctatitle="[Afterpost] Social Listening for Org-wide Success: A Cheat Sheet" aria-hidden="true" tabindex="-1" ><img class="db h-auto mw-100p fit-contain" alt="[Afterpost] Social Listening for Org-wide Success: A Cheat Sheet" src="https://media.sproutsocial.com/uploads/2020/02/Listening-Strategy-Right-Rail-400x610.png" height="200" width="980" loading="lazy" /></a></div></div></section> </div> </div> </main> <section id="insights-footer-cta" class="section bg--blue-0 dn-p mt450 mt650-l"><div class="mw900 mx-auto w-100p"><div class="flex flex-column flex-row-ns justify-between mx-auto"><div class="w-100p px450 px350-l mw-50p-l"><div class="db dn-ns mw-41p w-100p mb650"><img class="db h-auto mb350" alt="Sprout Social" src="https://media.sproutsocial.com/uploads/sprout-social-logo.svg" height="36.65" width="184" layout="responsive" loading="lazy" /></div><svg class="Device js-device" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" enable-background="new 0 0 420.3 244.7" viewBox="0 0 420.3 244.7" ><path d="m377.4 0h-334.4c-6.2 0-11.2 5-11.2 11.2v219c0 6.2 5 11.2 11.2 11.2h334.4c6.2 0 11.2-5 11.2-11.2v-219c0-6.2-5.1-11.2-11.2-11.2z" class="Device--primary"/><path d="m419.2 232.1h-418.1c-.6 0-1.1.5-1.1 1.1v5.8s0 5.7 33.7 5.7h353c33.7 0 33.7-5.7 33.7-5.7v-5.8c-.1-.6-.6-1.1-1.2-1.1z" class="Device--secondary"/><path d="m0 239s0 5.7 33.7 5.7h353c33.7 0 33.7-5.7 33.7-5.7z" class="Device--tertiary"/><image height="977" width="1600" transform="matrix(.2101 0 0 .2101 42.2834 13.7395)" data-href="https://media.sproutsocial.com/uploads/PI_Engagement_Smart_Inbox_Collision_Detection.png"/></svg></div><div class="mw-41p-l px450 px350-l w-100p pr-8p-offset-l"><div class="dn db-ns mw-41p w-100p mt400"><img class="db h-auto mb350" alt="Sprout Social" src="https://media.sproutsocial.com/uploads/sprout-social-logo.svg" height="36.65" width="184" layout="responsive" loading="lazy" /></div><div class="mw-81p w-100p mt450 mt400-ns"><p class="f700 fw-extrabold"> Build and grow stronger relationships on social </p><p class="f300 mt450 mt400-ns"> Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. </p><div class="mt600 mt500-ns mb500 mb0-ns"><a href="/pricing/" class="button Button--large db dib-l"> Try Sprout for free </a></div></div></div></div></div></section><footer class="SF bg--background relative z1 py600 pt0-ns ff-proxima-nova dn-p b--neutral-200 bt" role="contentinfo"><div class="dn-ns px400 mw900 mx-auto"><a class="db" href="/" title="Sprout Social"><svg class="db" width="45" height="38" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 120 100"><path fill-rule="evenodd" clip-rule="evenodd" d="M34.132 0.197021C15.2813 0.197021 0 15.4895 0 34.3566V97.2088C0 99.2206 2.43318 100.228 3.8573 98.8027L22.3993 80.2549H45.8647C64.718 80.2549 79.9994 64.9624 79.9994 46.0979V0.197021H34.132Z" fill="#2BB656"/><path fill-rule="evenodd" clip-rule="evenodd" d="M22.3987 80.2557H5.33008L15.9941 86.6624L22.3987 80.2557Z" fill="#006B40"/><path fill-rule="evenodd" clip-rule="evenodd" d="M79.9992 0.197021H34.1318V46.0979L79.9992 0.197021Z" fill="#0CA750"/><path fill-rule="evenodd" clip-rule="evenodd" d="M34.132 0.197021C15.2813 0.197021 0 15.4921 0 34.3566V80.2549L34.132 46.0979V0.197021Z" fill="#006B40"/><path fill-rule="evenodd" clip-rule="evenodd" d="M79.9992 0.197021L34.1318 46.0979H79.9992V0.197021Z" fill="#75DD66"/></svg><span class="screenreader">Sprout Social Website Home</span></a></div><nav class="flex-ns flex-wrap-ns mw900 mx-auto px400 pb600 pt650-l"><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l pl0 px400-ns w-100p mt600 mt400-m mt400-xm mt0-l"><p id="Contact" class="fw-bold f200"> Contact </p><ul class="list ma0 pa0" aria-labelledby="Contact"><li class="mt400 mt200-ns"><a class="db f200 no-underline c--link-subtle hover-c--link-subtle fw-normal" href="/contact-us/"> Contact Us </a></li><li class="mt400 mt200-ns"><a class="db fw-bold fw-normal-ns f200 underline no-underline-ns c--link c--link-subtle-ns hover-c--link-dark hover-c--link-subtle-ns js-sproutphonenumber" href="tel:+1-866-878-3231" rel="nofollow"><span>1-866-878-3231</span></a></li><li class="dn db-ns mt0 mt200-ns"><a class="db f200 no-underline c--link-subtle hover-c--link-subtle fw-normal" href="/about/#offices"> Office Locations </a></li></ul><div class="dn-ns mt400 w-100p"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="-m-footer-dropdown" aria-expanded="false" aria-controls="-m-sublist"><span id="-m-footer-dropdown" class="flex justify-between items-center w-100p"><span class="db"> Support </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="-m-sublist" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Support"><li class="mt0"><a href="https://support.sproutsocial.com" class="db c--neutral-700 hover-c--neutral-800 py300"> Help Center </a></li><li class="mt0"><a href="/faq/" class="db c--neutral-700 hover-c--neutral-800 py300"> FAQs </a></li><li class="mt0"><a href="https://www.sproutsocialstatus.com" class="db c--neutral-700 hover-c--neutral-800 py300"> System Status </a></li></ul></nav></div></div><div class="dn db-ns"><p id="Support" class="dn db-ns mt400-ns mt0 f200 fw-semibold"> Support </p><ul class="list ma0 pa0 dn db-ns " aria-labelledby="Support"><li class="mt200"><a href="https://support.sproutsocial.com" class="db c--link-subtle hover-c--link-subtle fw-normal f200"> Help Center </a></li><li class="mt200"><a href="/faq/" class="db c--link-subtle hover-c--link-subtle fw-normal f200"> FAQs </a></li><li class="mt200"><a href="https://www.sproutsocialstatus.com" class="db c--link-subtle hover-c--link-subtle fw-normal f200"> System Status </a></li></ul></div></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Solutions-m-footer-dropdown1" aria-expanded="false" aria-controls="Solutions-m-sublist1"><span id="Solutions-m-footer-dropdown1" class="flex justify-between items-center w-100p"><span class="db"> Solutions </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Solutions-m-sublist1" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Solutions"><li class="mt0" aria-label="Enterprise"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/enterprise/" > Enterprise </a></li><li class="mt0" aria-label="Agencies"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/agencies/" > Agencies </a></li><li class="mt0" aria-label="Small and Medium Businesses"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/smb/" > Small and Medium Businesses </a></li><li class="mt0" aria-label="Social Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/social-media-management/" > Social Management </a></li><li class="mt0" aria-label="Customer Care"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/social-customer-service/" > Customer Care </a></li><li class="mt0" aria-label="Brand Awareness"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/brand-awareness/" > Brand Awareness </a></li><li class="mt0" aria-label="Social Insights"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/social-media-insights/" > Social Insights </a></li><li class="f200 mt0 " aria-label="Industries"><button class="button-reset db w-100p pa0 js-accordion-button c--neutral-700 hover-c--neutral-800 py300 flex items-center" aria-labelledby="Solutions-m-footer-dropdown8" aria-expanded="false" aria-controls="Solutions-m-sublist8"><span id="Solutions-m-footer-dropdown8" class="flex items-center"> Industries </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Solutions-m-sublist8" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Solutions-sublist8"><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/travel-industry/" > Travel and Hospitality </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/software-industry/" > Computer and Software </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/retail-industry/" > Retail </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/higher-education-industry/" > Higher Education </a></li></ul></div></li><li class="mt0" aria-label="Premier Success"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/premier-success/" > Premier Success </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Solutions"> Solutions </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Solutions"><li class="mt200" aria-label="Enterprise"><a href="/enterprise/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Enterprise <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Agencies"><a href="/agencies/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Agencies <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Small and Medium Businesses"><a href="/smb/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Small and Medium Businesses <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Management"><a href="/social-media-management/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Customer Care"><a href="/social-customer-service/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Customer Care <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Brand Awareness"><a href="/brand-awareness/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Brand Awareness <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Insights"><a href="/social-media-insights/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Insights <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200 " aria-label="Industries"><button class="button-reset db c--neutral-700 hover-c--neutral-800 f200 px0 tl w-100p js-accordion-button flex items-center" aria-label="Industries" aria-expanded="false" aria-controls="Solutions-sublist8"><span id="Solutions-footer-dropdown8" class="flex items-center fw-normal">Industries</span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Solutions-sublist8" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Solutions-sublist8"><li class="mt200 fw-normal"><a href="/travel-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Travel and Hospitality </a></li><li class="mt200 fw-normal"><a href="/software-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Computer and Software </a></li><li class="mt200 fw-normal"><a href="/retail-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Retail </a></li><li class="mt200 fw-normal"><a href="/higher-education-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Higher Education </a></li></ul></div></li><li class="mt200" aria-label="Premier Success"><a href="/premier-success/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Premier Success <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Platform-m-footer-dropdown2" aria-expanded="false" aria-controls="Platform-m-sublist2"><span id="Platform-m-footer-dropdown2" class="flex justify-between items-center w-100p"><span class="db"> Platform </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Platform-m-sublist2" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Platform"><li class="mt0" aria-label="Social Analytics"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-analytics/" > Social Analytics </a></li><li class="mt0" aria-label="Social Engagement"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-engagement/" > Social Engagement </a></li><li class="mt0" aria-label="Social Publishing"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-publishing/" > Social Publishing </a></li><li class="mt0" aria-label="Social Listening"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-listening/" > Social Listening </a></li><li class="mt0" aria-label="Social Automation"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-automation/" > Social Automation </a></li><li class="mt0" aria-label="Social Collaboration"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/team-collaboration/" > Social Collaboration </a></li><li class="mt0" aria-label="AI & Automation"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/ai/" > AI & Automation </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Platform"> Platform </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Platform"><li class="mt200" aria-label="Social Analytics"><a href="/features/social-media-analytics/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Analytics <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Engagement"><a href="/features/social-media-engagement/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Engagement <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Publishing"><a href="/features/social-media-publishing/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Publishing <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Listening"><a href="/features/social-media-listening/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Listening <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Automation"><a href="/features/social-media-automation/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Automation <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Collaboration"><a href="/features/team-collaboration/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Collaboration <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="AI & Automation"><a href="/ai/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > AI & Automation <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Integrations-m-footer-dropdown3" aria-expanded="false" aria-controls="Integrations-m-sublist3"><span id="Integrations-m-footer-dropdown3" class="flex justify-between items-center w-100p"><span class="db"> Integrations </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Integrations-m-sublist3" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Integrations"><li class="mt0" aria-label="Facebook Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/facebook/" > Facebook Management </a></li><li class="mt0" aria-label="X Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/twitter/" > X Management </a></li><li class="mt0" aria-label="Instagram Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/instagram/" > Instagram Management </a></li><li class="mt0" aria-label="LinkedIn Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/linkedin/" > LinkedIn Management </a></li><li class="mt0" aria-label="Pinterest Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/pinterest/" > Pinterest Management </a></li><li class="mt0" aria-label="TikTok Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/tiktok/" > TikTok Management </a></li><li class="mt0" aria-label="YouTube Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/youtube/" > YouTube Management </a></li><li class="mt0" aria-label="Salesforce"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/salesforce/" > Salesforce </a></li><li class="mt0" aria-label="All Integrations"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/" > All Integrations </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Integrations"> Integrations </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Integrations"><li class="mt200" aria-label="Facebook Management"><a href="/integrations/facebook/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Facebook Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="X Management"><a href="/integrations/twitter/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > X Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Instagram Management"><a href="/integrations/instagram/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Instagram Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="LinkedIn Management"><a href="/integrations/linkedin/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > LinkedIn Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Pinterest Management"><a href="/integrations/pinterest/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Pinterest Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="TikTok Management"><a href="/integrations/tiktok/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > TikTok Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="YouTube Management"><a href="/integrations/youtube/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > YouTube Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Salesforce"><a href="/salesforce/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Salesforce <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="All Integrations"><a href="/integrations/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > All Integrations <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Company-m-footer-dropdown4" aria-expanded="false" aria-controls="Company-m-sublist4"><span id="Company-m-footer-dropdown4" class="flex justify-between items-center w-100p"><span class="db"> Company </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Company-m-sublist4" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Company"><li class="mt0" aria-label="About Sprout"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/about/" > About Sprout </a></li><li class="mt0" aria-label="Pricing"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/pricing/" > Pricing </a></li><li class="mt0" aria-label="Contact Us"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/contact-us/" > Contact Us </a></li><li class="mt0" aria-label="Careers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/careers/" > Careers </a></li><li class="mt0" aria-label="Customers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/customers/" > Customers </a></li><li class="mt0" aria-label="Investors"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="https://investors.sproutsocial.com" target="_blank" > Investors </a></li><li class="mt0" aria-label="Sustainability"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/sustainability/" > Sustainability </a></li><li class="mt0" aria-label="Security"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/security/" > Security </a></li><li class="mt0" aria-label="Trust Center"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/trust-center/" > Trust Center </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Company"> Company </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Company"><li class="mt200" aria-label="About Sprout"><a href="/about/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > About Sprout <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Pricing"><a href="/pricing/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Pricing <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Contact Us"><a href="/contact-us/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Contact Us <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Careers"><a href="/careers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Careers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Customers"><a href="/customers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Customers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Investors"><a href="https://investors.sproutsocial.com" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" target="_blank" rel="noopener noreferrer" > Investors <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Sustainability"><a href="/sustainability/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Sustainability <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Security"><a href="/security/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Security <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Trust Center"><a href="/trust-center/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Trust Center <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Resources-m-footer-dropdown5" aria-expanded="false" aria-controls="Resources-m-sublist5"><span id="Resources-m-footer-dropdown5" class="flex justify-between items-center w-100p"><span class="db"> Resources </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Resources-m-sublist5" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Resources"><li class="mt0" aria-label="The Sprout Social Index"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/index/" > The Sprout Social Index <span style="font-size:9px;" class="v-top">TM</span></a></li><li class="mt0" aria-label="Sprout Blog"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/" > Sprout Blog </a></li><li class="mt0" aria-label="Arboretum"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="https://community.sproutsocial.com/" > Arboretum </a></li><li class="mt0" aria-label="Resource Center"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/insights/resources/" > Resource Center </a></li><li class="mt0" aria-label="Social Media Glossary"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/glossary/" > Social Media Glossary </a></li><li class="mt0" aria-label="Find Influencers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/influencer-marketing/find-influencers/" > Find Influencers </a></li><li class="mt0" aria-label="Agency Partner Directory"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/partner-directory" > Agency Partner Directory </a></li><li class="mt0" aria-label="Affiliate and Referrals"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/partnership-program/" > Affiliate and Referrals </a></li><li class="mt0" aria-label="Brand Assets"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="https://seeds.sproutsocial.com/brand-assets/" > Brand Assets </a></li><li class="f200 mt0 " aria-label="Free Social Media Tools"><button class="button-reset db w-100p pa0 js-accordion-button c--neutral-700 hover-c--neutral-800 py300 flex items-center" aria-labelledby="Resources-m-footer-dropdown10" aria-expanded="false" aria-controls="Resources-m-sublist10"><span id="Resources-m-footer-dropdown10" class="flex items-center"> Free Social Media Tools </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-m-sublist10" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist10"><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/landscape/" > Landscape Image Resizer </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/templates/" > Free Social Media Templates </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/free-tools/" > All Free Social Media Tools </a></li></ul></div></li><li class="f200 mt0 " aria-label="Social Media Topics"><button class="button-reset db w-100p pa0 js-accordion-button c--neutral-700 hover-c--neutral-800 py300 flex items-center" aria-labelledby="Resources-m-footer-dropdown11" aria-expanded="false" aria-controls="Resources-m-sublist11"><span id="Resources-m-footer-dropdown11" class="flex items-center"> Social Media Topics </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-m-sublist11" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist11"><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-scheduling-tools/" > Social Media Scheduling </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/crisis-communication-examples/" > Crisis Communications </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/reputation-management/" > Reputation Management </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-statistics/" > Social Media Statistics </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/competitive-analysis/" > Social Competitive Analysis </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/what-is-employee-advocacy/" > Employee Advocacy </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-reporting/" > Social Media Reporting </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-roi/" > Social Media ROI </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-management/" > Social Media Management </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-marketing-strategy/" > Social Media Marketing </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-listening/" > Social Media Listening </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/business-intelligence/" > Business Intelligence </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-analytics/" > Social Media Analytics </a></li></ul></div></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Resources"> Resources </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Resources"><li class="mt200" aria-label="The Sprout Social Index"><a href="/insights/index/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > The Sprout Social Index <span style="font-size:9px;" class="v-top">TM</span></a></li><li class="mt200" aria-label="Sprout Blog"><a href="/insights/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Sprout Blog <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Arboretum"><a href="https://community.sproutsocial.com/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Arboretum <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Resource Center"><a href="/insights/resources/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Resource Center <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Media Glossary"><a href="/glossary/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Social Media Glossary <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Find Influencers"><a href="/influencer-marketing/find-influencers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Find Influencers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Agency Partner Directory"><a href="/partner-directory" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Agency Partner Directory <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Affiliate and Referrals"><a href="/partnership-program/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Affiliate and Referrals <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Brand Assets"><a href="https://seeds.sproutsocial.com/brand-assets/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Brand Assets <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200 " aria-label="Free Social Media Tools"><button class="button-reset db c--neutral-700 hover-c--neutral-800 f200 px0 tl w-100p js-accordion-button flex items-center" aria-label="Free Social Media Tools" aria-expanded="false" aria-controls="Resources-sublist10"><span id="Resources-footer-dropdown10" class="flex items-center fw-normal">Free Social Media Tools</span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-sublist10" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist10"><li class="mt200 fw-normal"><a href="/landscape/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Landscape Image Resizer </a></li><li class="mt200 fw-normal"><a href="/templates/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Free Social Media Templates </a></li><li class="mt200 fw-normal"><a href="/free-tools/" class="db c--neutral-700 hover-c--neutral-800 f200 " > All Free Social Media Tools </a></li></ul></div></li><li class="mt200 " aria-label="Social Media Topics"><button class="button-reset db c--neutral-700 hover-c--neutral-800 f200 px0 tl w-100p js-accordion-button flex items-center" aria-label="Social Media Topics" aria-expanded="false" aria-controls="Resources-sublist11"><span id="Resources-footer-dropdown11" class="flex items-center fw-normal">Social Media Topics</span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-sublist11" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist11"><li class="mt200 fw-normal"><a href="/insights/social-media-scheduling-tools/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Media Scheduling </a></li><li class="mt200 fw-normal"><a href="/insights/crisis-communication-examples/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Crisis Communications </a></li><li class="mt200 fw-normal"><a href="/insights/reputation-management/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Reputation Management </a></li><li class="mt200 fw-normal"><a href="/insights/social-media-statistics/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Media Statistics </a></li><li class="mt200 fw-normal"><a href="/insights/competitive-analysis/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Competitive Analysis </a></li><li class="mt200 fw-normal"><a href="/insights/what-is-employee-advocacy/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Employee Advocacy </a></li><li class="mt200 fw-normal"><a href="/insights/social-media-reporting/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Media Reporting </a></li><li class="mt200 fw-normal"><a href="/insights/social-media-roi/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Media ROI </a></li><li class="mt200 fw-normal"><a href="/insights/social-media-management/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Media Management </a></li><li class="mt200 fw-normal"><a href="/insights/social-media-marketing-strategy/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Media Marketing </a></li><li class="mt200 fw-normal"><a href="/insights/social-media-listening/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Media Listening </a></li><li class="mt200 fw-normal"><a href="/insights/business-intelligence/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Business Intelligence </a></li><li class="mt200 fw-normal"><a href="/insights/social-media-analytics/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Media Analytics </a></li></ul></div></li></ul></div></nav><div class="bt-l b--neutral-200 flex-l items-center-l mw900 mx-auto py600"><div class="px400 w-100p mw-16p-l relative"><button id="languagePicker" type="button" aria-expanded="false" aria-controls="languagePickerOptions" aria-label="Toggle Language picker" class="accordion-trigger button-reset db ma0 pa0 bg-transparent bn flex items-center f300 fw-bold overflow-hidden w-100p w-auto-ns js-accordion-button" ><div class="db w100 h450" aria-hidden="true"><svg width="14" height="18" fill="currentColor" class="db w-100p h-100p" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 496 512"><path d="M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm179.3 160h-67.2c-6.7-36.5-17.5-68.8-31.2-94.7 42.9 19 77.7 52.7 98.4 94.7zM248 56c18.6 0 48.6 41.2 63.2 112H184.8C199.4 97.2 229.4 56 248 56zM48 256c0-13.7 1.4-27.1 4-40h77.7c-1 13.1-1.7 26.3-1.7 40s.7 26.9 1.7 40H52c-2.6-12.9-4-26.3-4-40zm20.7 88h67.2c6.7 36.5 17.5 68.8 31.2 94.7-42.9-19-77.7-52.7-98.4-94.7zm67.2-176H68.7c20.7-42 55.5-75.7 98.4-94.7-13.7 25.9-24.5 58.2-31.2 94.7zM248 456c-18.6 0-48.6-41.2-63.2-112h126.5c-14.7 70.8-44.7 112-63.3 112zm70.1-160H177.9c-1.1-12.8-1.9-26-1.9-40s.8-27.2 1.9-40h140.3c1.1 12.8 1.9 26 1.9 40s-.9 27.2-2 40zm10.8 142.7c13.7-25.9 24.4-58.2 31.2-94.7h67.2c-20.7 42-55.5 75.7-98.4 94.7zM366.3 296c1-13.1 1.7-26.3 1.7-40s-.7-26.9-1.7-40H444c2.6 12.9 4 26.3 4 40s-1.4 27.1-4 40h-77.7z"/></svg></div><span class="px300"> English </span><div class="db w100 h450 relative rotate-caret" ><svg class="db h-100p w-100p" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"><path d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"/></svg></div></button><ul id="languagePickerOptions" class="list pl0 absolute bg--background b--text-inverse f500 f300-ns c--text-inverse bottom500 shadow300 z3 SL_norewrite" aria-label="Language picker" aria-hidden="true" hidden role="menu" ><li role="menuitem" class="mt0"><a class="hover-bg--aqua-1100 c--aqua-1100 hover-c--text-inverse db fw-bold pa300 wsnw w-100p hover-no-underline" href="/"> English </a></li><li role="menuitem" class="mt0"><a class="hover-bg--aqua-1100 c--aqua-1100 hover-c--text-inverse db fw-bold pa300 wsnw w-100p hover-no-underline" href="/es/"> Español </a></li><li role="menuitem" class="mt0"><a class="hover-bg--aqua-1100 c--aqua-1100 hover-c--text-inverse db fw-bold pa300 wsnw w-100p hover-no-underline" href="/pt/"> Português </a></li><li role="menuitem" class="mt0"><a class="hover-bg--aqua-1100 c--aqua-1100 hover-c--text-inverse db fw-bold pa300 wsnw w-100p hover-no-underline" href="/fr/"> Français </a></li><li role="menuitem" class="mt0"><a class="hover-bg--aqua-1100 c--aqua-1100 hover-c--text-inverse db fw-bold pa300 wsnw w-100p hover-no-underline" href="/it/"> Italiano </a></li><li role="menuitem" class="mt0"><a class="hover-bg--aqua-1100 c--aqua-1100 hover-c--text-inverse db fw-bold pa300 wsnw w-100p hover-no-underline" href="/de/"> Deutsche </a></li></ul><button id="language-picker-lightbox" class="fixed top0 left0 right0 bottom0 bg--light-translucent button-reset h-100p w-100p z2 js-accordion-close-button" tabindex="-1" hidden ><span class="screenreader">Close Language Picker</span></button></div><div class="flex px400 mt600 mt0-l"><a class="c--text hover-c--twitter db pa350" href="https://x.com/sproutsocial" target="_blank" rel="noopener noreferrer" ><svg fill="currentColor" class="db h450 h450-ns mw200 w-auto" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 19.6 20" title="" aria-labelledby="svg-inline--twitter_x1449835421" height="25" width="25" ><title id="svg-inline--twitter1449835421"></title><path d="m11.6 8.5 7.3-8.5h-1.7l-6.3 7.4-5.1-7.4h-5.8l7.6 11.1-7.6 8.9h1.7l6.7-7.8 5.3 7.8h5.8zm-2.3 2.7-.8-1.1-6.2-8.8h2.7l5 7.1.8 1.1 6.5 9.2h-2.7z"/></svg><span class="screenreader"> Sprout Social on twitter_x </span></a><a class="c--text hover-c--instagram db pa350" href="https://instagram.com/sproutsocial/" target="_blank" rel="noopener noreferrer" ><svg fill="currentColor" class="db h450 h450-ns mw200 w-auto" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" title="" aria-labelledby="svg-inline--instagram1768251582" height="25" width="25" ><title id="svg-inline--instagram1768251582"></title><path d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z"/></svg><span class="screenreader"> Sprout Social on Instagram </span></a><a class="c--text hover-c--linkedin db pa350" href="https://www.linkedin.com/company/sprout-social-inc-" target="_blank" rel="noopener noreferrer" ><svg fill="currentColor" class="db h450 h450-ns mw200 w-auto" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448.1 512" title="" aria-labelledby="svg-inline--linkedin1810275787" height="25" width="25" ><title id="svg-inline--linkedin1810275787"></title><path d="M100.3 448H7.4V148.9h92.9V448zM53.8 108.1C24.1 108.1 0 83.5 0 53.8S24.1 0 53.8 0s53.8 24.1 53.8 53.8-24.1 54.3-53.8 54.3zM448 448h-92.7V302.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V448h-92.8V148.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V448h-.1z"/></svg><span class="screenreader"> Sprout Social on LinkedIn </span></a><a class="c--text hover-c--facebook db pa350" href="https://www.facebook.com/SproutSocialInc/?fref=ts" target="_blank" rel="noopener noreferrer" ><svg fill="currentColor" class="db h450 h450-ns mw200 w-auto" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 264 512" title="" aria-labelledby="svg-inline--facebook217015166" height="25" width="25" ><title id="svg-inline--facebook217015166"></title><path d="M215.8 85H264V3.6C255.7 2.5 227.1 0 193.8 0 124.3 0 76.7 42.4 76.7 120.3V192H0v91h76.7v229h94V283h73.6l11.7-91h-85.3v-62.7c0-26.3 7.3-44.3 45.1-44.3z"/></svg><span class="screenreader"> Sprout Social on Facebook </span></a><a class="c--text hover-c--pinterest db pa350" href="https://www.pinterest.com/sproutsocial/" target="_blank" rel="noopener noreferrer" ><svg fill="currentColor" class="db h450 h450-ns mw200 w-auto" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 496 512" title="" aria-labelledby="svg-inline--pinterest2068939058" height="25" width="25" ><title id="svg-inline--pinterest2068939058"></title><path d="M496 256c0 137-111 248-248 248-25.6 0-50.2-3.9-73.4-11.1 10.1-16.5 25.2-43.5 30.8-65 3-11.6 15.4-59 15.4-59 8.1 15.4 31.7 28.5 56.8 28.5 74.8 0 128.7-68.8 128.7-154.3 0-81.9-66.9-143.2-152.9-143.2-107 0-163.9 71.8-163.9 150.1 0 36.4 19.4 81.7 50.3 96.1 4.7 2.2 7.2 1.2 8.3-3.3.8-3.4 5-20.3 6.9-28.1.6-2.5.3-4.7-1.7-7.1-10.1-12.5-18.3-35.3-18.3-56.6 0-54.7 41.4-107.6 112-107.6 60.9 0 103.6 41.5 103.6 100.9 0 67.1-33.9 113.6-78 113.6-24.3 0-42.6-20.1-36.7-44.8 7-29.5 20.5-61.3 20.5-82.6 0-19-10.2-34.9-31.4-34.9-24.9 0-44.9 25.7-44.9 60.2 0 22 7.4 36.8 7.4 36.8s-24.5 103.8-29 123.2c-5 21.4-3 51.6-.9 71.2C65.4 450.9 0 361.1 0 256 0 119 111 8 248 8s248 111 248 248z"/><span class="screenreader"> Sprout Social on Pinterest </span></a><a class="c--text hover-c--youtube db pa350" href="https://www.youtube.com/user/SproutSocial" target="_blank" rel="noopener noreferrer" ><svg fill="currentColor" class="db h450 h450-ns mw200 w-auto" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" title="" aria-labelledby="svg-inline--youtube2137251301" height="25" width="25" ><title id="svg-inline--youtube2137251301"></title><path d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z"/></svg><span class="screenreader"> Sprout Social on Youtube </span></a><a class="c--text hover-c--tiktok-red db pa350" href="https://www.tiktok.com/@sproutsocial" target="_blank" rel="noopener noreferrer" ><svg class="db h450 h450-ns mw200 w-auto" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" fill="currentColor"><path fill="currentColor" d="M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z"></path></svg><span class="screenreader"> Sprout Social on TikTok </span></a></div><div class="dn w-100p flex-l justify-end-l px400 px0-l mt600 mt0-l"><a href="https://itunes.apple.com/app/apple-store/id475307859?pt=533273&ct=sprout_footer&mt=8" class="mr300 db" ><amp-img alt="Apple Store badge" layout="fixed" class="db h-auto" src="https://media.sproutsocial.com/uploads/svgz/store-buttons/download-app-store.svgz" width="120" height="36" ></amp-img><span class="screenreader">Download the Sprout Social app for IOS Devices in the Apple App store.</span></a><a href="https://play.google.com/store/apps/details?id=com.sproutsocial.android&hl=en&utm_source=sprout_footer&utm_medium=website&utm_campaign=mobile_5" class="db" ><amp-img alt="Google Play Store badge" layout="fixed" class="db h-auto" src="https://media.sproutsocial.com/uploads/svgz/store-buttons/download-google-play.svgz" width="120" height="36" ></amp-img><span class="screenreader">Download the Sprout Social app for Android in the Google Play Store.</span></a></div></div><div class="mw900 mx-auto px400"><p class="f200 c--neutral-700"> © Copyright <span class="js-copyright-year">2024</span> Sprout Social, Inc. All Rights Reserved. <span class="db di-ns"><a href="/privacy-policy/" class="c--link-dark fw-normal"> Privacy </a> | <a href="/legal/terms/" class="c--link-dark"> Terms of Service </a> | <a href="/legal/website-terms-of-use/" class="c--link-dark"> Website Terms </a> | <a href="/responsible-disclosure-policy/" class="c--link-dark fw-normal"> Disclosure Policy </a> | <a href="/cookie-notice/" class="c--link-dark fw-normal"> Cookies </a> | <a href="/do-not-sell/" class="c--link-dark fw-normal"> Do Not Sell or Share My Personal Information </a></span></p></div></footer><div id="nav-filter" class="bg--background bottom0 fixed h-100p left0 overflow-x-hidden overflow-y-auto right0 top0 w-100p z23" aria-label="Filter blog content" aria-hidden="true" data-a11y-dialog hidden ><div class="px450 py400 w-100p" role="dialog"><div class="flex justify-end"><button class="button-reset" aria-controls="nav-filter" aria-labelledby="filter-close" data-a11y-dialog-hide ><svg class="db h450" height="28" role="img" viewBox="0 0 320 512" width="32" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M207.6 256l107.72-107.72c6.23-6.23 6.23-16.34 0-22.58l-25.03-25.03c-6.23-6.23-16.34-6.23-22.58 0L160 208.4 52.28 100.68c-6.23-6.23-16.34-6.23-22.58 0L4.68 125.7c-6.23 6.23-6.23 16.34 0 22.58L112.4 256 4.68 363.72c-6.23 6.23-6.23 16.34 0 22.58l25.03 25.03c6.23 6.23 16.34 6.23 22.58 0L160 303.6l107.72 107.72c6.23 6.23 16.34 6.23 22.58 0l25.03-25.03c6.23-6.23 6.23-16.34 0-22.58L207.6 256z"></path></svg><span id="filter-close" class="screenreader">"Close filter menu"</span></button></div><aside class="db"><p id="filter-heading-541600320" class="f800 fw-extrabold mt600" > Filter by </p><form class="Form mt500 js-filter" action="https://sproutsocial.com/insights" novalidate role="search" data-fields='[{"label":"Topic","name":"_fm_topic","component":"Select","options":[{"value":"career-growth","label":"All Career Growth"},{"value":"diversity-equity-inclusion","label":"   Diversity, Equity & Inclusion"},{"value":"leadership","label":"   Leadership"},{"value":"leveling-up","label":"   Leveling Up"},{"value":"marketing","label":"   Marketing Disciplines"},{"value":"industries","label":"All Industries"},{"value":"agency","label":"   Agency"},{"value":"consumer-goods","label":"   Consumer Goods"},{"value":"finance-and-banking","label":"   Finance & Banking"},{"value":"food-and-restaurants","label":"   Food & Restaurants"},{"value":"gaming-and-esports","label":"   Gaming & Esports"},{"value":"government","label":"   Government"},{"value":"healthcare","label":"   Healthcare"},{"value":"higher-education","label":"   Higher Education"},{"value":"legal","label":"   Legal"},{"value":"media-and-entertainment","label":"   Media & Entertainment"},{"value":"nonprofit","label":"   Nonprofit"},{"value":"real-estate","label":"   Real Estate"},{"value":"recruiting","label":"   Recruiting"},{"value":"retail","label":"   Retail"},{"value":"sports","label":"   Sports"},{"value":"tech-companies","label":"   Technology & Software"},{"value":"travel-and-hospitality","label":"   Travel & Hospitality"},{"value":"marketing-insights","label":"All Marketing Insights"},{"value":"artificial-intelligence","label":"   AI"},{"value":"corporate-communications","label":"   Corporate Communications"},{"value":"culture","label":"   Culture Strategies"},{"value":"customer-experience","label":"   Customer Experience"},{"value":"digital-transformation","label":"   Digital Transformation"},{"value":"whats-next","label":"   What\u2019s Next"},{"value":"all-platforms","label":"All Networks"},{"value":"facebook","label":"   Facebook"},{"value":"instagram","label":"   Instagram"},{"value":"linkedin","label":"   LinkedIn"},{"value":"other-platforms","label":"   Other Platforms"},{"value":"pinterest","label":"   Pinterest"},{"value":"review-sites","label":"   Review Sites"},{"value":"social-platforms","label":"   Social Platforms"},{"value":"tiktok","label":"   TikTok"},{"value":"twitter","label":"   Twitter"},{"value":"youtube","label":"   YouTube"},{"value":"all-social-media","label":"All Social Media"},{"value":"branding-and-creative","label":"   Branding & Creative"},{"value":"community-management","label":"   Community Management"},{"value":"competitive-value","label":"   Competitive Strategies"},{"value":"customer-care-service","label":"   Customer Care"},{"value":"advocacy","label":"   Employee Advocacy"},{"value":"influencers","label":"   Influencers"},{"value":"reviews","label":"   Review Management"},{"value":"social-commerce-and-ecommerce","label":"   Social Commerce"},{"value":"social-listening","label":"   Social Listening","attribute":"selected"},{"value":"advertising","label":"   Social Media Advertising"},{"value":"analytics","label":"   Social Media Analytics"},{"value":"social-media-content","label":"   Social Media Content"},{"value":"engagement","label":"   Social Media Engagement"},{"value":"publishing","label":"   Social Media Publishing"},{"value":"social-media-scheduling","label":"   Social Media Scheduling"},{"value":"social-strategy","label":"   Social Media Strategy"},{"value":"social-trends","label":"   Social Media Trends"},{"value":"social-spotlight","label":"   Social Spotlight"},{"value":"team-collaboration","label":"   Team Collaboration"},{"value":"video","label":"   Video"},{"value":"sprout","label":"All Sprout Social"},{"value":"sprout-engineering","label":"   Sprout Engineering"},{"value":"using-sprout","label":"   Sprout in Action"},{"value":"team-sprout","label":"   Team Sprout"},{"value":"product-updates","label":"   Updates & Enhancements"},{"value":"level","label":"Experience Level"},{"value":"beginner","label":"   Beginner"},{"value":"expert","label":"   Expert"},{"value":"intermediate","label":"   Intermediate"},{"value":"future-of-marketing","label":"Future of Marketing"}],"placeholder":null,"inputvalue":null,"modifier":null,"is_input":false},{"label":"Type","name":"post_type","component":"Select","options":[{"value":"casestudies","label":"Case Studies"},{"value":"guides","label":"Guides"},{"value":"index","label":"Data Reports"},{"value":"interactive","label":"Interactive"},{"value":"templates","label":"Templates & Tools"},{"value":"webinars","label":"Webinars"},{"value":"hubs","label":"Hubs"}],"placeholder":null,"inputvalue":null,"modifier":null,"is_input":false}]'><div class="flex-l mt450"><button class="button button Button--secondary db dib-l w-100p w-auto-l wsnw" type="submit" > Filter results </button><button class=" button-reset db dib-l f300 fw-bold ml300-l mt450 mt0-l px350 w-100p w-auto-l wsnw" type="reset" > Reset </button></div></form></aside></div></div><script src="https://media.sproutsocial.com/assets/insights/scripts/insights.6801b838f57e7d05a67a.js?ver=9" defer></script> <script src="https://media.sproutsocial.com/assets/insights/scripts/pardotIframe.b12c9561424bc1497b4a.js?ver=9" defer></script> <script src="https://media.sproutsocial.com/assets/cookieconsent.js" defer></script> <script src="https://media.sproutsocial.com/assets/sentry.js" defer></script> </body> </html>

CINXE.COM

Social Listening Archives | Sprout Social