كيف تنشأ برامج وفاء للعملاء (دليل جديد)

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li.current-menu-item{background-color:#dfeafd}#app .Header__navigation.active.mobile-active ul.nav>li.active>ul.active>li.label-company li.current-menu-item{background-color:#fee0e4}#app .Header__navigation.active.mobile-active ul.nav>li.active>ul.active>li.label-learn li.current-menu-item{background-color:#daf4e7}#app .Header__navigation.active.mobile-active ul.nav>li.active>ul.active>li>a{display:none}#app .Header__navigation.active.mobile-active ul.nav>li.active>ul.active>li>ul{display:block}#app .Header__navigation.active.mobile-active ul.nav>li>a{padding:0 1.25em}#app .Header__navigation.active.mobile-active ul.nav>li>a::before{content:unset}#app .Header__navigation.active.mobile-active ul.nav>li>ul{overflow:hidden;-webkit-transition:height .6s ease;transition:height .6s ease}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li a{display:none}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li.active>a{background-color:#edeff3}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li.active ul.active{display:-webkit-box;display:-ms-flexbox;display:flex}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li.label-integrations{display:none}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li.label-sub>a{display:none !important}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li>ul{background-color:#f9f9fa}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li>ul>li{padding-block:.625em;margin-bottom:0;background-color:#f9f9fa}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li>ul>li::after{content:unset}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li>ul>li .icon{right:1em;margin-top:.7em}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li>ul>li>a{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column;width:100%;padding:0 3.125em}#app .Header__navigation.active.mobile-active ul.nav>li>ul>li>ul>li>a::after{content:unset}#app .Header__navigation.active.mobile-active ul.nav>li ul li a{padding:0 1.25em}#app .Header__navigation__promo{max-width:11.5em;cursor:pointer;width:100%;height:80px;background-size:cover}#app .Header__navigation__promo *{width:100%}#app .Header__navigation__buttons__mobile{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:vertical;-webkit-box-direction:reverse;-ms-flex-direction:column-reverse;flex-direction:column-reverse;padding-top:.5em}#app .Header__navigation__buttons__mobile .Button{width:100%}#app .Header__navigation__buttons__mobile .Button--login{text-align:right;height:auto}#app .Header__navigation__buttons__mobile .Button--login span{padding:0 1.25em;font-size:1rem;line-height:3.75;margin:0}#app .Header__navigation__buttons__mobile .Button--full,#app .Header__navigation__buttons__mobile .Button--outline{margin:.5em 1.25em;width:calc(100% - 2.5em)}#app .Header__navigation__buttons a.Button{display:none;max-height:3em;margin-left:1.5em;padding-inline:1em}#app .Header__navigation__buttons a.Button.Button--login{margin:0}#app .Header__navigation__buttons a.Button.Button--full{display:-webkit-box;display:-ms-flexbox;display:flex}#app .Header__navigation__buttons a.Button span{white-space:nowrap}#app .Header__navigation ul.nav{position:relative;margin-bottom:0}#app .Header__navigation ul.nav li{position:static;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none}#app .Header__navigation ul.nav li.one-column ul{right:-1.5625em}#app .Header__navigation ul.nav li.one-column ul li{padding:0 2.8125em}#app .Header__navigation ul.nav li.one-column ul li ul{padding-bottom:0}#app .Header__navigation ul.nav li.one-column ul li ul li{padding:0}#app .Header__navigation ul.nav li a{color:#050505;color:var(--main-nav-font-color);position:relative;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between;font-size:16px;line-height:60px;font-weight:600;text-decoration:none}#app .Header__navigation ul.nav li a::before{background-color:#fa9531;background-color:var(--main-nav-underline);content:"";position:absolute;bottom:.8125em;right:50%;width:0;height:.1875em;-webkit-transition:all .3s;transition:all .3s}#app .Header__navigation ul.nav li.menu-item-has-children a::after{content:"\e821";font-family:fontello,sans-serif;font-size:.75rem;font-weight:900;display:inline-block;margin-right:.625em;width:.75em}#app .Header__navigation ul.nav li.menu-item-has-children.active>a::after{-webkit-transform:rotate(-180deg);-ms-transform:rotate(-180deg);transform:rotate(-180deg)}#app .Header__navigation ul.nav li.menu-item-has-children ul li a::before{content:unset}#app .Header__navigation ul.nav ul{position:relative}#app .Header__navigation ul.nav ul.active{display:block}#app .Header__navigation ul.nav ul li{width:100%}#app .Header__navigation ul.nav ul a{color:#050505 !important;color:var(--main-nav-submenu-font-color) !important;font-size:14px;line-height:30px;font-weight:600;white-space:nowrap;text-align:right}#app .Header__navigation ul.nav ul a[href="#"]{margin-bottom:1.25em;font-size:.875rem;line-height:0;cursor:default;padding:.625em 0}#app .Header__navigation ul.nav ul ul{display:-webkit-box;display:-ms-flexbox;display:flex;position:static;-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-flow:wrap column;flex-flow:wrap column;-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start;-webkit-box-align:start;-ms-flex-align:start;align-items:flex-start}#app .Header__navigation ul.nav ul ul li{position:relative;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:wrap row;flex-flow:wrap row;-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start;-webkit-box-align:center;-ms-flex-align:center;align-items:center;width:100%;margin-bottom:1.25em;padding:0;overflow:visible}#app .Header__navigation ul.nav ul ul li.label a{position:relative;width:100%;overflow:hidden}#app .Header__navigation ul.nav ul ul li.label a::after{background-color:#fa9531;background-color:var(--primary-color);color:#fff;color:var(--font-color-light);content:"";position:absolute;top:.5em;left:0;display:inline-block !important;padding:.125em .25em;border-radius:.125em;font-size:.625em;line-height:1;text-transform:uppercase}#app .Header__navigation ul.nav ul ul li.label-new a::after{content:"new"}#app .Header__navigation ul.nav ul ul li.label-top a::after{content:"top"}#app .Header__navigation ul.nav ul ul li.label-trending a::after{content:"trending"}#app .Header__navigation ul.nav ul ul li .icon{width:1.25rem;height:1.25rem;display:block;position:absolute;pointer-events:none;z-index:1;right:.15em;top:.25em}#app .Header__navigation ul.nav ul ul li::after{content:"";position:absolute;right:-1.25em;bottom:-0.625em;height:calc(100% + 1.25em);width:0;background-color:#feefe0;-webkit-transition:all .5s ease;transition:all .5s ease}#app .Header__navigation ul.nav ul ul li:hover::after{width:100%}#app .Header__navigation ul.nav ul ul li a{padding-right:2.0625em;z-index:1}#app .Header__navigation ul.nav ul ul li:first-of-type{padding-left:0}#app .Header__navigation .icon-header-menu{right:0;width:1.5em;background-size:8.8em}#app .Header__navigation .icon-header-menu::before{width:1.5rem;height:1.5rem;display:block;position:absolute;pointer-events:none;z-index:1;content:"";font-size:1.25rem;right:0;top:.125em}#app .Header__navigation .icon-header-menu-whatsapp:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -152px 2px;background-size:8.8em}#app .Header__navigation .icon-header-menu-wordpress:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -16px 2px;background-size:8.8em}#app .Header__navigation .icon-header-menu-prestashop:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -234px 2px;background-size:8.8em}#app .Header__navigation .icon-header-menu-magento:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) 4px 2px;background-size:8.8em}#app .Header__navigation .icon-header-menu-shopify:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -81px 1px;background-size:8.8em}#app .Header__navigation .icon-header-menu-mailchimp:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -105px 0;background-size:8.8em}#app .Header__navigation .icon-header-menu-pipedrive:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -132px 2px;background-size:8.8em}#app .Header__navigation .icon-header-menu-slack:before{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -36px 2px;background-size:8.8em}#app .Header__navigation .label-overview a[href="#"],#app .Header__navigation .label-overview .icon,#app .Header__navigation .label-overview li::before{color:#ae54fd !important}#app .Header__navigation .label-overview .sub-menu{width:100%}#app .Header__navigation .label-overview ::after{background-color:#f3e6ff !important}#app .Header__navigation .label-product a[href="#"],#app .Header__navigation .label-product .icon{color:#fa9531 !important}#app .Header__navigation .label-product ::after{background-color:#feefe0 !important}#app .Header__navigation .label-use-for a[href="#"],#app .Header__navigation .label-use-for .icon{color:#2570ed !important}#app .Header__navigation .label-use-for ::after{background-color:#dfeafd !important}#app .Header__navigation .label-integrations{padding:0 1.875em 0 4.375em !important}#app .Header__navigation .label-integrations ul li{padding:0 !important;margin:0 !important}#app .Header__navigation .label-integrations a[href="#"]{color:#ababab !important}#app .Header__navigation .label-integrations>*{position:relative;z-index:1}#app .Header__navigation .label-integrations ::after{background-color:#f5f5f7 !important;right:-0.625em !important;bottom:.125em !important;height:1.875em !important;z-index:0}#app .Header__navigation .label-integrations li:last-child a{color:#ababab !important;font-size:.75rem !important}#app .Header__navigation .label-learn a[href="#"],#app .Header__navigation .label-learn .icon{color:#07b65d !important}#app .Header__navigation .label-learn ::after{background-color:#daf4e7 !important}#app .Header__navigation .label-company a[href="#"],#app .Header__navigation .label-company .icon{color:#f72f49 !important}#app .Header__navigation .label-company ::after{background-color:#fee0e4 !important}#app .Header__navigation .label-liveagent a[href="#"],#app .Header__navigation .label-liveagent .icon{color:#48c6ce !important}#app .Header__navigation .label-liveagent ::after{background-color:#e4f7f8 !important}#app .Header__navigation .label-sub a[href="#"]{color:transparent !important}#app .Header__navigation .show-only-mobile{display:none}#app .Header__mobile__hamburger{cursor:pointer}#app .Header__mobile__hamburger .line{width:1.65em;height:.125em;background-color:#050505;border-radius:8px;display:block;margin:.35em auto;-webkit-transition:all .3s ease-in-out;transition:all .3s ease-in-out}#app .Header__mobile__hamburger.active .line:nth-child(2){opacity:0}#app .Header__mobile__hamburger.active .line:nth-child(1){-webkit-transform:translateY(8px) rotate(-45deg);-ms-transform:translateY(8px) rotate(-45deg);transform:translateY(8px) rotate(-45deg)}#app .Header__mobile__hamburger.active .line:nth-child(3){-webkit-transform:translateY(-8px) rotate(45deg);-ms-transform:translateY(-8px) rotate(45deg);transform:translateY(-8px) rotate(45deg)}.admin-bar #app .Header{top:3em}.admin-bar #app .Header__navigation{top:8.625em}html[lang=de-DE] .Header__navigation .icon-header-menu,html[lang=et] .Header__navigation .icon-header-menu,html[lang=es-ES] .Header__navigation .icon-header-menu,html[lang=hr] .Header__navigation .icon-header-menu,html[lang=lv-LV] .Header__navigation .icon-header-menu,html[lang=lt-LT] .Header__navigation .icon-header-menu,html[lang=ru-RU] .Header__navigation .icon-header-menu,html[lang=sk-SK] .Header__navigation .icon-header-menu,html[lang=vi-VN] .Header__navigation .icon-header-menu{right:0;width:1.5em !important;background-size:11.375em !important}html[lang=de-DE] .Header__navigation .icon-header-menu-wordpress,html[lang=et] .Header__navigation .icon-header-menu-wordpress,html[lang=es-ES] .Header__navigation .icon-header-menu-wordpress,html[lang=hr] .Header__navigation .icon-header-menu-wordpress,html[lang=lv-LV] .Header__navigation .icon-header-menu-wordpress,html[lang=lt-LT] .Header__navigation .icon-header-menu-wordpress,html[lang=ru-RU] .Header__navigation .icon-header-menu-wordpress,html[lang=sk-SK] .Header__navigation .icon-header-menu-wordpress,html[lang=vi-VN] .Header__navigation .icon-header-menu-wordpress{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) -1.1875em 0}html[lang=de-DE] .Header__navigation .icon-header-menu-magento,html[lang=et] .Header__navigation .icon-header-menu-magento,html[lang=es-ES] .Header__navigation .icon-header-menu-magento,html[lang=hr] .Header__navigation .icon-header-menu-magento,html[lang=lv-LV] .Header__navigation .icon-header-menu-magento,html[lang=lt-LT] .Header__navigation .icon-header-menu-magento,html[lang=ru-RU] .Header__navigation .icon-header-menu-magento,html[lang=sk-SK] .Header__navigation .icon-header-menu-magento,html[lang=vi-VN] .Header__navigation .icon-header-menu-magento{background:url(/app/themes/liveagent/assets/images/icons-menu-integrations.png) .25em 0}html[lang=bg-BG] .Header__navigation__buttons .Button,html[lang=lv-LV] .Header__navigation__buttons .Button{padding-right:1.714em;padding-left:1.714em}html[lang=vi-VN] .Header .Button--login{margin-right:1.75em !important}@media(min-width:768px){.Header__flags--mainmenu .Header__flags--region-asia{margin-top:1em}.Header__flags--region{width:calc(33.3333333333% - 1em);float:left;margin-left:0}.Header__flags--region ul{display:block}.Header__flags--region ul li{margin-left:0}.Header__flags--region-europe{float:right;width:66.6666666667%;height:100%;margin-bottom:0}.Header__flags--region-switchers{display:none}#app .LoginBlock{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;margin:0 !important;height:calc(100vh - 90px);padding:0 !important}#app .LoginBlock .wrapper::after{position:absolute;content:"";height:160%;width:100%;top:50%;right:0;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);background:url(/app/themes/liveagent/assets/images/login_bg.png?ver=3.1) center center no-repeat;background-size:contain}#app .LoginBlock .wrapper>.elementor-widget-wrap{padding:5em 7.25em !important}#app .LoginBlock .wrapper h1{font-size:2.5rem;line-height:1.33}#app .LoginBlock .wrapper .elementor-widget-text-editor{margin:0 auto}}@media(min-width:1024px){.Header__flags__mobile{display:none}.Header__flags{display:block}.Header__flags--item-toggle{padding:0 1.25em}.Header__flags--item-toggle h3{display:none}.Header__flags--mainmenu{position:absolute;overflow:visible;border-radius:1rem;padding:1.75em 3em 1.75em 0;width:auto;height:auto;min-width:32rem;top:4em;right:auto;left:6.5em;-webkit-box-shadow:0 .18em 4em 0 rgba(0,0,0,0.15);box-shadow:0 .18em 4em 0 rgba(0,0,0,0.15);display:none}.Header__flags--mainmenu::after,.Header__flags--mainmenu::before{content:"";display:table}.Header__flags--mainmenu::after{clear:both}.Header__flags--mainmenu{*zoom:1}#app .Header__navigation__buttons__mobile{display:none}#app .Header__navigation{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:wrap row;flex-flow:wrap row;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center}#app .Header__navigation__buttons{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;gap:1.5em}#app .Header__navigation__buttons a.Button{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column;padding-right:1.7em;padding-left:1.7em;margin-left:0;margin-right:0}#app .Header__navigation__buttons a.Button--login{margin-right:0 !important}#app .Header__navigation ul.nav{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:wrap row;flex-flow:wrap row;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center}#app .Header__navigation ul.nav li{padding:0 1.25em}#app .Header__navigation ul.nav li ul{display:none}#app .Header__navigation ul.nav li ul a::before,#app .Header__navigation ul.nav li ul a::after{display:none !important}#app .Header__navigation ul.nav ul{-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:nowrap row;flex-flow:nowrap row;-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start;-webkit-box-align:start;-ms-flex-align:start;align-items:flex-start;position:fixed;top:4.5625em;right:0;left:0;z-index:2;margin:auto;padding:2.8125em 0 1.5625em}.admin-bar #app .Header__navigation ul.nav ul{top:6.5em}#app .Header__navigation ul.nav ul.active{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}#app .Header__navigation ul.nav ul::after{content:"";background-color:#fff;background-color:var(--main-nav-submenu-background);position:absolute;top:0;width:100vw;height:100%;-webkit-box-shadow:0 .5em .375em -0.375em rgba(0,0,0,0.08);box-shadow:0 .5em .375em -0.375em rgba(0,0,0,0.08);z-index:-1}#app .Header__navigation ul.nav ul ul{padding:.9375em 0 0;width:calc(100% + 1.875em)}#app .Header__navigation ul.nav ul ul li>a{display:block}#app .Header__navigation ul.nav ul ul li .menu-item-description{color:#65676b;color:var(--font-color-level3);display:block;font-size:.75rem;line-height:1.5;font-weight:400;margin-top:-0.1875em;width:calc(100% - 2.0625em);white-space:break-spaces}#app .Header__navigation ul.nav ul li{padding:0 1.875em 0 0;width:20%}#app .Header__mobile__hamburger{display:none}.admin-bar #app .Header{top:2em}.admin-bar #app .Header__navigation{top:unset}}@media(min-width:1024px) and (hover:hover){#app .Header__navigation ul.nav li:hover ul{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}}@media(min-width:1180px){.Header__flags{margin-right:1.875em;border-right:.0625em solid #000}.Header__flags--mainmenu{left:2.5em}body.login #app{height:100vh}#app .LoginBlock .wrapper{height:29.5em}#app .Header__navigation .Header__flags__mobile{display:none}#app .Header__navigation 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icon-header-menu-prestashop menu-item menu-item-type-post_type menu-item-object-ms_integrations menu-item-677614"><a href="https://www.liveagent.ae/altakamol/prestashop/">Prestashop</a></li> <li id="menu-item-677613" class="icon-header-menu icon-header-menu-magento menu-item menu-item-type-post_type menu-item-object-ms_integrations menu-item-677613"><a href="https://www.liveagent.ae/altakamol/magento/">Magento</a></li> <li id="menu-item-677615" class="icon-header-menu icon-header-menu-shopify menu-item menu-item-type-post_type menu-item-object-ms_integrations menu-item-677615"><a href="https://www.liveagent.ae/altakamol/shopify/">Shopify</a></li> <li id="menu-item-677619" class="icon-header-menu icon-header-menu-mailchimp menu-item menu-item-type-post_type menu-item-object-ms_integrations menu-item-677619"><a href="https://www.liveagent.ae/altakamol/mailchimp/">Mailchimp</a></li> <li id="menu-item-677611" class="icon-header-menu icon-header-menu-pipedrive menu-item menu-item-type-post_type menu-item-object-ms_integrations menu-item-677611"><a href="https://www.liveagent.ae/altakamol/pipedrive-ar/">PipeDrive</a></li> <li id="menu-item-677620" class="icon-header-menu icon-header-menu-slack menu-item menu-item-type-post_type menu-item-object-ms_integrations menu-item-677620"><a href="https://www.liveagent.ae/altakamol/slack/">Slack</a></li> <li id="menu-item-677621" class="button-more-integrations menu-item menu-item-type-post_type_archive menu-item-object-ms_integrations menu-item-677621"><a href="https://www.liveagent.ae/altakamol/">المزيد من التكاملات</a></li> </ul> </li> </ul> </li> <li id="menu-item-473327" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-473327"><a href="#">المصادر</a> <ul class="sub-menu"> <li id="menu-item-473328" class="label-learn menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-473328"><a href="#">تعلم</a> <ul class="sub-menu"> <li id="menu-item-677576" class="icn-graduation menu-item menu-item-type-post_type_archive menu-item-object-ms_academy menu-item-677576"><svg class="icon icon-graduation"><use xlink:href="https://www.liveagent.ae/app/themes/liveagent/assets/images/icons.svg?ver=1.25.82#graduation"></use></svg><a href="https://www.liveagent.ae/academiya/">الأكاديمية<div class="menu-item-description">لتصبح خبير خدمة العملاء</div></a></li> <li id="menu-item-677577" class="icn-menu-templates menu-item menu-item-type-post_type_archive menu-item-object-ms_templates menu-item-677577"><svg class="icon icon-menu-templates"><use xlink:href="https://www.liveagent.ae/app/themes/liveagent/assets/images/icons.svg?ver=1.25.82#menu-templates"></use></svg><a href="https://www.liveagent.ae/alkawaleb/">القوالب<div class="menu-item-description">قوالب قابلة للتخصيص حسب كل مناسبة</div></a></li> <li id="menu-item-886686" class="icn-menu-checklists menu-item menu-item-type-custom menu-item-object-custom menu-item-886686"><svg class="icon icon-menu-checklists"><use xlink:href="https://www.liveagent.ae/app/themes/liveagent/assets/images/icons.svg?ver=1.25.82#menu-checklists"></use></svg><a href="https://www.liveagent.ae/checklists/">قائمة مرجعية<div class="menu-item-description">كيف تدير عملياتك</div></a></li> </ul> </li> <li id="menu-item-473329" class="label-sub label-learn menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-473329"><a href="#">sub</a> <ul class="sub-menu"> <li id="menu-item-473335" class="icn-pencil menu-item menu-item-type-custom menu-item-object-custom menu-item-473335"><svg class="icon icon-pencil"><use xlink:href="https://www.liveagent.ae/app/themes/liveagent/assets/images/icons.svg?ver=1.25.82#pencil"></use></svg><a href="/almodawana/">المدونة<div class="menu-item-description">أخبار عن خدمة العملاء و LiveAgent</div></a></li> <li id="menu-item-677572" class="icn-menu-glossary menu-item menu-item-type-post_type_archive menu-item-object-ms_glossary menu-item-677572"><svg class="icon icon-menu-glossary"><use xlink:href="https://www.liveagent.ae/app/themes/liveagent/assets/images/icons.svg?ver=1.25.82#menu-glossary"></use></svg><a href="https://www.liveagent.ae/masrad-daam-alameel/">قائمة المصطلحات<div class="menu-item-description">تعرف على مصطلحات خدمة العملاء</div></a></li> <li id="menu-item-677508" class="icn-menu-support-portal menu-item menu-item-type-custom menu-item-object-custom menu-item-677508"><svg class="icon icon-menu-support-portal"><use xlink:href="https://www.liveagent.ae/app/themes/liveagent/assets/images/icons.svg?ver=1.25.82#menu-support-portal"></use></svg><a href="https://support.liveagent.com/">بوابة الدعم<div class="menu-item-description">مقالات كيف تقوم ب ودلائل</div></a></li> </ul> </li> <li id="menu-item-473330" class="label-sub label-learn menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-473330"><a href="#">sub</a> <ul class="sub-menu"> <li id="menu-item-677522" class="icn-menu-typing-test menu-item menu-item-type-post_type menu-item-object-page menu-item-677522"><svg class="icon icon-menu-typing-test"><use xlink:href="https://www.liveagent.ae/app/themes/liveagent/assets/images/icons.svg?ver=1.25.82#menu-typing-test"></use></svg><a href="https://www.liveagent.ae/ikhtibar-tibaa/">اختبار الكتابة<div class="menu-item-description">حسّن سرعة كتابتك</div></a></li> <li id="menu-item-951123" class="icn-menu-reviews menu-item menu-item-type-custom menu-item-object-custom menu-item-951123"><svg class="icon icon-menu-reviews"><use xlink:href="https://www.liveagent.ae/app/themes/liveagent/assets/images/icons.svg?ver=1.25.82#menu-reviews"></use></svg><a href="https://www.liveagent.ae/reviews/">مراجعات<div class="menu-item-description">خذ نظرة على تقييمات مزايا البرنامج</div></a></li> </ul> </li> <li id="menu-item-473332" class="label-company menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-473332"><a href="#">الشركة</a> <ul class="sub-menu"> <li id="menu-item-473478" class="icn-heart menu-item menu-item-type-post_type menu-item-object-ms_about menu-item-473478"><svg class="icon icon-heart"><use xlink:href="https://www.liveagent.ae/app/themes/liveagent/assets/images/icons.svg?ver=1.25.82#heart"></use></svg><a href="https://www.liveagent.ae/anna/about-liveagent/">من نحن<div class="menu-item-description">اكتشف الفريق خلف المنتج</div></a></li> <li id="menu-item-677523" class="icn-trophy menu-item menu-item-type-post_type menu-item-object-page menu-item-677523"><svg class="icon icon-trophy"><use xlink:href="https://www.liveagent.ae/app/themes/liveagent/assets/images/icons.svg?ver=1.25.82#trophy"></use></svg><a href="https://www.liveagent.ae/alwawayez/">المكافآت<div class="menu-item-description">مكافأتنا وإنجازاتنا</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-677568" class="menu-item menu-item-type-post_type_archive menu-item-object-ms_features menu-item-677568"><a href="https://www.liveagent.ae/momayezat/">الخصائص</a></li> <li id="menu-item-803041" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-803041"><a href="/eltaseer/">التسعير</a></li> </ul></div> <div class="Header__flags__mobile"> </div> <div class="Header__navigation__buttons__mobile"> <a href="/alesdar-altagriby/" class="Button Button--outline"> <span>تجربة مجانية</span> </a> <a href="/login/" class="Button Button--login"> <span>تسجيل الدخول </span> <span class="tooltip">تسجيل الدخول </span> </a> </div> </div> <div class="Header__navigation__buttons"> <a href="/demo/" class="Button Button--full"> <span>عرض تجريبي</span> </a> <a href="/alesdar-altagriby/" class="Button Button--outline"> <span>تجربة مجانية</span> </a> <a href="/login/" class="Button Button--login"> <span>تسجيل الدخول </span> <span class="tooltip">تسجيل الدخول </span> </a> </div>  <div class="Header__flags"> <div class="text-2 widget_text"><div class="Header__flags__title h4">Change language</div> <div class="textwidget"> <div class="Header__flags--main"> <ul> <li class="Header__flags--item Header__flags--item-active Header__flags--item-ar" lang="ar"><span id="languageSwitcher-toggle" class="Header__flags--item-toggle"><img decoding="async" class="Header__flags--item-flag" aria-label="ar" alt="ar" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/ar.svg?ver=1.25.82" /></span> <div class="Header__flags--mainmenu"> <input class="input--region hidden" name="regions" type="radio" id="europe" /> <label class="Header__flags--region-switcher" for="europe">أوروبا</label> <input class="input--region hidden" name="regions" type="radio" id="asia" /> <label class="Header__flags--region-switcher" for="asia">آسيا</label> <input class="input--region hidden" name="regions" type="radio" id="mideast" /> <label class="Header__flags--region-switcher" for="mideast">الشرق الأوسط</label> <input class="input--region hidden" name="regions" type="radio" id="america" /> <label class="Header__flags--region-switcher" for="america">أمريكا</label> <div class="Header__flags--regions"> <div class="Header__flags--region Header__flags--region-europe"> <div class="Header__flags--region-title h4">أوروبا</div> <ul> <li class="Header__flags--item Header__flags--item-bg" data-region="europe" lang="bg"> <a class="Header__flags--item-link" href="https://www.liveagent.bg/akademiya/programa-za-loyalnost/"> <img decoding="async" class="Header__flags--item-flag" aria-label="bg" alt="bg" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/bg.svg?ver=1.25.82" /> Български </a> </li> <li class="Header__flags--item Header__flags--item-cs" data-region="europe" lang="cs"> <a class="Header__flags--item-link" href="https://www.live-agent.cz/akademie/vernostni-program-pro-zakazniky/"> <img decoding="async" class="Header__flags--item-flag" aria-label="cs" alt="cs" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/cz.svg?ver=1.25.82" /> Čeština </a> </li> <li class="Header__flags--item Header__flags--item-da" data-region="europe" lang="da"> <a class="Header__flags--item-link" href="https://www.liveagent.dk/"> <img decoding="async" class="Header__flags--item-flag" aria-label="da" alt="da" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/dk.svg?ver=1.25.82" /> Dansk </a> </li> <li class="Header__flags--item Header__flags--item-de" data-region="europe" lang="de"> <a class="Header__flags--item-link" href="https://www.liveagent.de/akademie/treueprogramm/"> <img decoding="async" class="Header__flags--item-flag" aria-label="de" alt="de" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/de.svg?ver=1.25.82" /> Deutsch </a> </li> <li class="Header__flags--item Header__flags--item-et" data-region="europe" lang="et"> <a class="Header__flags--item-link" href="https://www.liveagent.ee/akadeemia/lojaalsusprogramm/"> <img decoding="async" class="Header__flags--item-flag" aria-label="et" alt="et" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/et.svg?ver=1.25.82" /> Eesti </a> </li> <li class="Header__flags--item Header__flags--item-es" data-region="europe" lang="es"> <a class="Header__flags--item-link" href="https://www.liveagent.es/academia/como-crear-un-programa-de-fidelizacion-de-clientes/"> <img decoding="async" class="Header__flags--item-flag" aria-label="es" alt="es" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/es.svg?ver=1.25.82" /> Español </a> </li> <li class="Header__flags--item Header__flags--item-fr" data-region="europe" lang="fr"> <a class="Header__flags--item-link" href="https://www.liveagent.fr/education/programme-de-fidelite/"> <img decoding="async" class="Header__flags--item-flag" aria-label="fr" alt="fr" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/fr.svg?ver=1.25.82" /> Français </a> </li> <li class="Header__flags--item Header__flags--item-el" data-region="europe" lang="el"> <a class="Header__flags--item-link" href="https://www.liveagent.gr/akadimia/programma-afosiosis/"> <img decoding="async" class="Header__flags--item-flag" aria-label="el" alt="el" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/el.svg?ver=1.25.82" /> Ελληνικα </a> </li> <li class="Header__flags--item Header__flags--item-hr" data-region="europe" lang="hr"> <a class="Header__flags--item-link" href="https://www.liveagent.hr/akademija/program-odanosti/"> <img decoding="async" class="Header__flags--item-flag" aria-label="hr" alt="hr" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/hr.svg?ver=1.25.82" /> Hrvatski </a> </li> <li class="Header__flags--item Header__flags--item-it" data-region="europe" lang="it"> <a class="Header__flags--item-link" href="https://www.live-agent.it/accademia/programma-fedelta/"> <img decoding="async" class="Header__flags--item-flag" aria-label="it" alt="it" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/it.svg?ver=1.25.82" /> Italiano </a> </li> <li class="Header__flags--item Header__flags--item-lv" data-region="europe" lang="lv"> <a class="Header__flags--item-link" href="https://www.liveagent.lv/akademija/lojalitates-programma/"> <img decoding="async" class="Header__flags--item-flag" aria-label="lv" alt="lv" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/lv.svg?ver=1.25.82" /> Latviešu </a> </li> <li class="Header__flags--item Header__flags--item-lt" data-region="europe" lang="lt"> <a class="Header__flags--item-link" href="https://www.liveagent.lt/akademija/lojalumo-programa/"> <img decoding="async" class="Header__flags--item-flag" aria-label="lt" alt="lt" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/lt.svg?ver=1.25.82" /> Lietuviškai </a> </li> <li class="Header__flags--item Header__flags--item-hu" data-region="europe" lang="hu"> <a class="Header__flags--item-link" href="https://www.liveagent.hu/akademia/husegprogram/"> <img decoding="async" class="Header__flags--item-flag" aria-label="hu" alt="hu" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/hu.svg?ver=1.25.82" /> Magyar </a> </li> <li class="Header__flags--item Header__flags--item-nl" data-region="europe" lang="nl"> <a class="Header__flags--item-link" href="https://www.live-agent.nl/academie/loyaliteitsprogramma/"> <img decoding="async" class="Header__flags--item-flag" aria-label="nl" alt="nl" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/nl.svg?ver=1.25.82" /> Nederlands </a> </li> <li class="Header__flags--item Header__flags--item-no" data-region="europe" lang="no"> <a class="Header__flags--item-link" href="https://www.liveagent.no/"> <img decoding="async" class="Header__flags--item-flag" aria-label="no" alt="no" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/no.svg?ver=1.25.82" /> Norsk bokmål </a> </li> <li class="Header__flags--item Header__flags--item-pl" data-region="europe" lang="pl"> <a class="Header__flags--item-link" href="https://www.live-agent.pl/akademia/program-lojalnosciowy/"> <img decoding="async" class="Header__flags--item-flag" aria-label="pl" alt="pl" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/pl.svg?ver=1.25.82" /> Polski </a> </li> <li class="Header__flags--item Header__flags--item-ro" data-region="europe" lang="ro"> <a class="Header__flags--item-link" href="https://www.liveagent.ro/academie/program-de-fidelizare/"> <img decoding="async" class="Header__flags--item-flag" aria-label="ro" alt="ro" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/ro.svg?ver=1.25.82" /> Română </a> </li> <li class="Header__flags--item Header__flags--item-ru" data-region="europe" lang="ru"> <a class="Header__flags--item-link" href="https://ru.liveagent.com/akademija/programma-loyalnosti/"> <img decoding="async" class="Header__flags--item-flag" aria-label="ru" alt="ru" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/ru.svg?ver=1.25.82" /> Русский </a> </li> <li class="Header__flags--item Header__flags--item-sk" data-region="europe" lang="sk"> <a class="Header__flags--item-link" href="https://www.liveagent.sk/"> <img decoding="async" class="Header__flags--item-flag" aria-label="sk" alt="sk" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/sk.svg?ver=1.25.82" /> Slovenčina </a> </li> <li class="Header__flags--item Header__flags--item-sl" data-region="europe" lang="sl"> <a class="Header__flags--item-link" href="https://www.liveagent.si/akademija/loyalty-program/"> <img decoding="async" class="Header__flags--item-flag" aria-label="sl" alt="sl" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/si.svg?ver=1.25.82" /> Slovenščina </a> </li> </ul> </div> <div class="Header__flags--region Header__flags--region-asia"> <div class="Header__flags--region-title h4">آسيا</div> <ul> <li class="Header__flags--item Header__flags--item-zh-hans" data-region="asia" lang="zh-hans"> <a class="Header__flags--item-link" href="https://www.live-agent.cn/xuehui/zhongcheng-xiangmu/"> <img decoding="async" class="Header__flags--item-flag" aria-label="zh-hans" alt="zh-hans" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/cn.svg?ver=1.25.82" /> 简体中文 </a> </li> <li class="Header__flags--item Header__flags--item-tl" data-region="asia" lang="tl"> <a class="Header__flags--item-link" href="https://www.liveagent.ph/academy/loyalty-program/"> <img decoding="async" class="Header__flags--item-flag" aria-label="tl" alt="tl" src="https://www.liveagent.ae/app/themes/liveagent/assets/images/flags/tl.svg?ver=1.25.82" /> Tagalog </a> </li> <li class="Header__flags--item Header__flags--item-vi" data-region="asia" lang="vi"> <a class="Header__flags--item-link" 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<clipPath id="clip0_2264_6990"> <rect width="60" height="12.8571" fill="white"/> </clipPath> </defs> </svg> <span>5/5</span> </a> <div class="Signup__sidebar__reviews--rating stars"> <span class="Signup__sidebar__reviews--rating stars__item"></span> <span class="Signup__sidebar__reviews--rating stars__item"></span> <span class="Signup__sidebar__reviews--rating stars__item"></span> <span class="Signup__sidebar__reviews--rating stars__item"></span> <span class="Signup__sidebar__reviews--rating stars__item"></span> </div> </div> </div> </div> </form> </div> </div> </div> <div class="Post__content"> <div class="Content" itemprop="articleBody"> <p>وجد <a href="https://www.yotpo.com/blog/customer-loyalty-survey-data/">استطلاع Yotpo </a>حول مواقف المتسوقين الأمريكيين تجاه ولاء العملاء في 2018 أن أكثر من 52٪ من العملاء المخلصين مستعدون للانضمام إلى برنامج ولاء إذا تم تقديمه لهم.</p> <p>تقرير الولاء لعام 2018 من Bond Brand Loyalty اظهر ايضا ان العملاء ينفقوا 37% اكثر مع العلامات التجارية التي لديها برامج ولاء للعملاء، بينما 37% يوافقون على دفع تكلفة للوصول لمزايا برامج الولاء.</p> <h2 class="wp-block-heading" id="h-what-is-a-customer-loyalty-program">ما هى برامج الولاء للعملاء؟</h2> <p>برامج الولاء للعملاء هى طريقة تسويق. تستخدم عن طريق الشركات لتشحيع العملاء المتكررين على شراء اثكر عن طريق تقديم لهم مزايا ومكافآت. تلك المزايا يمكن ان تختلف من الخصومات الى المنتجات المجانية او الى اي مزايا اخرى قيمة للعملاء. برنامج الوفاء المؤثر لمكافآة العملاء ببساطة يقوم بتحقيق اهداف التسويق الثلاث الاساسية:</p> <ul class="wp-block-list"><li>تحسين ولاء العميل وقيمة حياة العميل</li><li>زايدة المكاسب عن طريق البيع، وزيادة المبيعات، وبيع المزيد من المنتجات أو الخدمات للعملاء الحاليين ؛</li><li>تعريف العميل المثالي عن طريق جمع بيانات العملاء وسلوكيات الشراء.</li></ul> <h3 class="wp-block-heading" id="h-great-customer-loyalty-programs-examples">برامج وفاء عملاء رائعة (امثلة):</h3> <ul class="wp-block-list"><li>Amazon Prime</li><li>Sephora Beauty Insider</li><li>Starbucks Rewards</li><li>American Express Plenti</li><li>Virgin Atlantic Flying Club</li></ul> <h2 class="wp-block-heading" id="h-benefits-of-customer-loyalty-programs">مزايا برامج الولاء للعملاء</h2> <p>بعيدا عن زيادة بقاء العميل وتحسين المكاسب؛ تقديم برامج مكافآت للعملاء ينتج عنه عدد من المزايا الاخرى للاعمال. بالاستراتيجية الصحيحة، لتك المزايا تمكن الاعمال، وتبني رابط عاطفي اعمق مع العملاء الحاليين، وانشاء تفاعل عملاء بمعاني اعمق، ويقوم حتى بانشاء سفراء للعلامة التجارية.</p> <p>علاوة على ذلك ، فهي تسمح أيضًا بجمع بيانات العملاء القيمة التي يمكن استخدامها بشكل أكبر لإضفاء الطابع الشخصي على تجارب العملاء. وبالتالي إنشاء حملات تسويقية مستهدفة. تنفيذ برنامج الولاء هو استثمار. يساعد الشركات على توفير المال بالفعل لأن استراتيجيات الاحتفاظ عادة ما تكون أقل تكلفة من جذب عملاء جدد. يمكنك العثور على أنواع مختلفة من برامج الولاء أدناه.</p> <h2 class="wp-block-heading" id="h-basic-types-of-loyalty-programs">الانواع المبدئية لبرامج الولاء</h2> <ul class="wp-block-list"><li><strong>برامج النقاط </strong>يعطي العملاء القدرة على كسب النقاط التي يمكن استخدامها للخصومات والمكافآت الاخرى</li><li><strong>البرنامج المتدرج </strong>يعتمد على مستويات الولاء: كلما اكتسبت نقاط اكثر – كلما زادت مكافآتك.</li><li><strong>البرامج المدفوعة (نوادي اعضاء</strong> <strong>الVIP) </strong>يقدم امكانية وصول الى المزايا الحصرية للاعضاء الذين يدفعون ماصريف شهرية او سنوية.</li><li><strong>البرنامج القائم على القيمة </strong>يتضمن تبرعات العلامة التجارية لهيئة خيرية تسمح بالتواصل مع العملاء على مستوى اعمق</li><li><strong>برامج التحالف</strong> تقوم بتطبيق الشراكة مع الاعمال الاخرى لتقديم خصومات للعملاء مع العلامات التجارية المتحالفة</li><li><strong>برامج الالعاب</strong> تعتمد على التلعيب وتركز على تفاعل العملاء بدلا من الحصول على معاملات منهم.</li><li><strong>برنامج الكاش باك</strong> يشجع انفاق العملاء المتكرر عن طريق تقديم كاش باك</li><li><strong>البرامج المخلطة </strong>تقوم بالجمع بين انواع عديدة من برامج الولاء، غالبا تكون المعتمدة على النقاط والمستويات</li></ul> <h2 class="wp-block-heading" id="h-7-steps-to-create-an-efficient-customer-loyalty-program">7 خطوات لانشاء برنامج ولاء عميل فعال</h2> <p>برنامج الولاء العميل الصحيح تصميمه ضروري. ادناه 6 جوانب مهمة يجب اخذها في الحسبان عند انشاء برنامج ولاء لضمان النجاح والمكاسب.</p> <h3 class="wp-block-heading" id="h-1-study-your-current-customer-base"><strong>1. قم بدراسة قاعدة عملائك الحالية</strong></h3> <p>اول خطوة في انشاء برنامج ولاء عميل فعال هو بحث عملائك الحاليين. ذلك يعطيك فهم واضح لنوع العملات الذي يجب عليك استهدافهم وتحديد دوافعك للانضمام لبرنامج الولاء.</p> <h3 class="wp-block-heading" id="h-2-decide-on-the-right-types-of-rewards"><strong>2. قرر النوع الصحيح من الجوائز</strong></h3> <p>وفقا لتقرير مقياس الولاء في<a href="https://helloworld.com/whitepaper/2019-loyalty-barometer-report"> 2019 من HelloWorld</a>، فيما يتعلق بالجوائز؛</p> <ul class="wp-block-list"><li>77% من العملاء يستمتعوا بالمنتجات المجانية</li><li>75% يفضلوا الخصومات والعروض</li><li>66% سيحبوا الحصول على عينات مجانية</li><li>57% يفضلوا الخدمات المجانية</li><li>41% يحبوا فرص الفوز بجوائز</li><li>32% يحبوا استقبال المفاجآت من العلامات التجارية</li></ul> <p>علاوة على ذلك، اختار انواع <a href="/academy/customer-incentives/">المحفزات</a> الصحيحة والتي تعد مناسبة لعملائك.</p> <h3 class="wp-block-heading" id="h-3-make-it-simple-and-easy-to-use"><strong>3. اجعل الامر بسيط وسهل الاستخدام</strong></h3> <p>كلما كان برنامج ولائك اكثر تعقيداً – كلما كان من الصعب تشجيع العملاء على الانضمام. كشف بحث تعداد الولاء COLLOQUY لعام 2017 ؛ سهولة الاستخدام هي السبب الرئيسي للمشاركة في برنامج ولاء لـ 53٪ من المستهلكين في الولايات المتحدة. من بين أسباب أخرى ، استشهد 37٪ من المستجيبين بـ “سهل الفهم”.</p> <h3 class="wp-block-heading" id="h-4-ensure-engagement-through-various-channels"><strong>4. ضمان التفاعل عن طريق قنوات عديدة</strong></h3> <p>في<a href="https://codebroker.com/resources2/doc/CodeBroker_2018_Mobile_Loyalty_Survey_Results.pdf"> استطلاع الرأي لبرامج ولاء العميل ل2018 عن طريق CodeBroker </a>اظهر ان حوالي 75% من العملاء سيتفاعلوا بشدة مع برامج الولاء لو كان بامكانهم الوصول من معلومات المكافآت من هواتفهم الذكية. واتضح ايضا ان؛</p> <ul class="wp-block-list"><li>37% من برامج الولاء يفضلوا الوصول الى معلومات برامج الولاء عن طريق رسالة نصية كل فترة</li><li>28% يفضلوا تطبيق هاتفي</li><li>19% يفضلوا الكمبيوتر/الكمبيوتر اللوحي عن طريق موقع الكتروني</li></ul> <h3 class="wp-block-heading" id="h-5-avoid-the-most-common-pitfalls"><strong>5. تجنب المزالق الأكثر شيوعا</strong></h3> <p>كما ورد في تقرير الولاء 2018 الصادر عن Bond Brand Loyalty ؛ لضمان نجاح برنامج ولاء العملاء ، يجب تجنب المزالق الأربعة التالية ومصادر إحباط الأعضاء:</p> <ul class="wp-block-list"><li>ان يكون لديك نقاط تنتهي صلاحيتها</li><li>ان تكون الجوائز المرغوبة غيرر متاحة (سواء بسبب نفاذ المنتج او تغيير الكاتالوج)</li><li>التعامل مع الوكلاء الغير عارفين البرنامج</li><li>الاضطراب الزائد من رسائل البريد الالكتروني</li></ul> <h3 class="wp-block-heading" id="h-6-make-rewards-valuable-and-easily-attainable"><strong>6.جعل الجوائز قيمة وسهل الحصول عليها</strong></h3> <p>تأكد من ان برنامج الولاء لا يقدم فقط هدايا قيمة للعملاء ولكن ايضا سهل الحصول عليها في وقت منطقي. وفقًا لبحوث COLLOQUY Loyalty Census و 2019 Loyalty Barometer Report by HelloWorld تم الاستشهاد به ؛</p> <ul class="wp-block-list"><li>57% – “الامر يأخذ وقت طويل للحصول على نقط للمكافآت”</li><li>53% – “لا يقدم مكافآت مهتم بها”</li><li>54% – “الامر يأخذ وقت طويل للحصول على مكافآت”</li></ul> <p>تلك كانت اكثر الاسباب الشائعة لتجنب برامج ولاء العميل.</p> <h3 class="wp-block-heading" id="h-7-measure-the-effectiveness-and-adjust-if-needed"><strong>7. قم بقياس الفاعلية واضبط الامر عند الحاجة</strong></h3> <p>عند طرح برنامج الولاء ، هناك بعض المقاييس المهمة التي يجب مراعاتها لقياس فعاليتها الإجمالية. مثل معدل الاحتفاظ بالعملاء ، ومعدل تضاؤل العملاء ، وصافي نقاط المروج ، ونقاط جهد العميل. على سبيل المثال ، إذا كان برنامج الولاء ناجحًا ؛ يجب أن يزداد معدل الاحتفاظ بالعملاء بمرور الوقت مع انضمام المزيد من الأعضاء إلى البرنامج. إذا كانت الأرقام غير مرضية ، فاستعد لإجراء التغييرات اللازمة. تعتمد التغييرات على كيفية أداء البرنامج وكيفية استجابة العملاء له.</p> <h2 class="wp-block-heading" id="h-customer-loyalty-programs-for-small-business">برامج ولاء العميل للاعمال الصغيرة</h2> <p>لقد قمنا بالفعل بذكر المزايا الرائعة لأن يكون لديك برنامج ولاء عميل. كل شركة يمكن ان تستفيد من تلك البرامج، حتى الاعمال الصغيرة. عائد الاستثمار هو الاحتفاظ بالعملاء وتوعية العملاء والإحالات والمزيد. لا تنام على هذه الفرصة واختر برنامج ولاء مناسب للميزانية لعملك.</p> <h3 class="wp-block-heading" id="h-examples-of-customer-loyalty-programs-for-small-business">امثلة لبرامج ولاء العميل للاعمال الصغيرة؛</h3> <ul class="wp-block-list"><li>بطاقات ولاء العميل (بطاقات مثقبة أو بطاقات عضوية)</li><li>التسجيل على الانترنت</li><li>التسويق عبر البريد الإلكتروني</li><li>تطبيقات الهاتف</li></ul> <p>برامج ولاء العميل للاعمال الصغيرر يمكن ان يفرق من صناعة لصناعة. بالرغم من ذلك، الامر لا يعني دائما ان هناك واحد افضل من الأخر.</p> <p>لو كنت ترغب في معرفة اكثر، تحقق بعمق في<a 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