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<li id="toc-Initial_product_run" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Initial_product_run"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>Initial product run</span> </div> </a> <ul id="toc-Initial_product_run-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-BK_Stackers" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#BK_Stackers"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.2</span> <span>BK Stackers</span> </div> </a> <ul id="toc-BK_Stackers-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-BK_Toppers" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#BK_Toppers"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.3</span> <span>BK Toppers</span> </div> </a> <ul id="toc-BK_Toppers-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Reintroduction" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Reintroduction"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.4</span> <span>Reintroduction</span> </div> </a> <ul id="toc-Reintroduction-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Competitive_products" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Competitive_products"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.5</span> <span>Competitive products</span> </div> </a> <ul id="toc-Competitive_products-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Product_description" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Product_description"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Product description</span> </div> </a> <button aria-controls="toc-Product_description-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Product description subsection</span> </button> <ul id="toc-Product_description-sublist" class="vector-toc-list"> <li id="toc-Notable_variants" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Notable_variants"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Notable variants</span> </div> </a> <ul id="toc-Notable_variants-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Advertising" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Advertising"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Advertising</span> </div> </a> <button aria-controls="toc-Advertising-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Advertising subsection</span> </button> <ul id="toc-Advertising-sublist" class="vector-toc-list"> <li id="toc-Double_Supreme" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Double_Supreme"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1</span> <span>Double Supreme</span> </div> </a> <ul id="toc-Double_Supreme-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-1997_Big_King" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#1997_Big_King"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2</span> <span>1997 Big King</span> </div> </a> <ul id="toc-1997_Big_King-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-King_Supreme" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#King_Supreme"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.3</span> <span>King Supreme</span> </div> </a> <ul id="toc-King_Supreme-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2014_Big_King" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2014_Big_King"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.4</span> <span>2014 Big King</span> </div> </a> <ul id="toc-2014_Big_King-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-BK_XXL" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#BK_XXL"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.5</span> <span>BK XXL</span> </div> </a> <ul id="toc-BK_XXL-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Controversies" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Controversies"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.6</span> <span>Controversies</span> </div> </a> <ul id="toc-Controversies-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Naming_and_trademarks" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Naming_and_trademarks"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Naming and trademarks</span> </div> </a> <ul id="toc-Naming_and_trademarks-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Notes" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Notes"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Notes</span> </div> </a> <ul id="toc-Notes-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input 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href="https://de.wikipedia.org/wiki/Big_King" title="Big King – German" lang="de" hreflang="de" data-title="Big King" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Big_King" title="Big King – Spanish" lang="es" hreflang="es" data-title="Big King" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EB%B9%85_%ED%82%B9" title="빅 킹 – Korean" lang="ko" hreflang="ko" data-title="빅 킹" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Big_King" title="Big King – Portuguese" lang="pt" hreflang="pt" data-title="Big King" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Big_King" title="Big King – Finnish" lang="fi" hreflang="fi" data-title="Big King" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-ta mw-list-item"><a href="https://ta.wikipedia.org/wiki/%E0%AE%AA%E0%AE%BF%E0%AE%95%E0%AF%8D_%E0%AE%95%E0%AE%BF%E0%AE%99%E0%AF%8D" title="பிக் கிங் – Tamil" lang="ta" hreflang="ta" data-title="பிக் கிங்" data-language-autonym="தமிழ்" data-language-local-name="Tamil" class="interlanguage-link-target"><span>தமிழ்</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Big_King" title="Big King – Turkish" lang="tr" hreflang="tr" data-title="Big King" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q8247846#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Big_King" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon 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id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Appearance</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">hide</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> <div id="mw-indicator-good-star" class="mw-indicator"><div class="mw-parser-output"><span typeof="mw:File"><a href="/wiki/Wikipedia:Good_articles*" title="This is a good article. Click here for more information."><img alt="This is a good article. Click here for more information." src="//upload.wikimedia.org/wikipedia/en/thumb/9/94/Symbol_support_vote.svg/19px-Symbol_support_vote.svg.png" decoding="async" width="19" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/94/Symbol_support_vote.svg/29px-Symbol_support_vote.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/94/Symbol_support_vote.svg/39px-Symbol_support_vote.svg.png 2x" data-file-width="180" data-file-height="185" /></a></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"><span class="mw-redirectedfrom">(Redirected from <a href="/w/index.php?title=BK_XXL&redirect=no" class="mw-redirect" title="BK XXL">BK XXL</a>)</span></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Hamburger sold by Burger King</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">This article is about the hamburger. For the hill in Auckland, New Zealand, see <a href="/wiki/Te_Tatua-a-Riukiuta" class="mw-redirect" title="Te Tatua-a-Riukiuta">Te Tatua-a-Riukiuta</a>.</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><table class="infobox nowrap"><caption class="infobox-title" style="white-space:normal; padding-bottom:0.15em;">Big King</caption><tbody><tr><td colspan="2" class="infobox-image"><span typeof="mw:File"><a href="/wiki/File:BK_Big_King_(2014)_(crop_and_color_balance_correction).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/81/BK_Big_King_%282014%29_%28crop_and_color_balance_correction%29.jpg/225px-BK_Big_King_%282014%29_%28crop_and_color_balance_correction%29.jpg" decoding="async" width="225" height="235" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/81/BK_Big_King_%282014%29_%28crop_and_color_balance_correction%29.jpg/338px-BK_Big_King_%282014%29_%28crop_and_color_balance_correction%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/81/BK_Big_King_%282014%29_%28crop_and_color_balance_correction%29.jpg/450px-BK_Big_King_%282014%29_%28crop_and_color_balance_correction%29.jpg 2x" data-file-width="2076" data-file-height="2169" /></a></span><div class="infobox-caption">North American version of<br />the BK Big King sandwich (April 2016)</div></td></tr><tr><th colspan="2" class="infobox-header">Nutritional value per 1 sandwich (198 g)</th></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Food_energy" title="Food energy">Energy</a></th><td class="infobox-data">530 kcal (2,200 kJ)</td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Carbohydrate" title="Carbohydrate">Carbohydrates</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">38 g (13%)</div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Sugar" title="Sugar">Sugars</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">8 g</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Dietary_fiber" title="Dietary fiber">Dietary fiber</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">2 g (8%)</td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Fat" title="Fat">Fat</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">31 g (48%)</div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Saturated_fat" title="Saturated fat">Saturated</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">11 g (55%)</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Trans_fat" title="Trans fat">Trans</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">1.5 g</td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Protein_(nutrient)" title="Protein (nutrient)">Protein</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">19 g (38%)</div></td></tr> <tr><td colspan="2"> <table class="mw-collapsible mw-collapsed" style="; ; width:100%;"> <tbody><tr> <th colspan="2" style="line-height:normal; padding:0.2em; ;"><div style="text-align: center; padding: 0 0.4em; margin: 0 3.3em">Vitamins and minerals</div></th> </tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><b style="margin-left:-0.65em"><a href="/wiki/Mineral_(nutrient)" title="Mineral (nutrient)">Minerals</a></b></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><b>Quantity</b> <div style="float: right;"><abbr title="Percentage of Daily Value"><b>%DV</b></abbr><sup>†</sup></div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Sodium_in_biology" title="Sodium in biology">Sodium</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="float: right;">34%</div> 790 mg</td></tr><tr><td colspan="2"> </td></tr></tbody></table></td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><b style="margin-left:-0.65em">Other constituents</b></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><b>Quantity</b></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;">Cholesterol</th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">75 mg</td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-below wrap" style="background:#e0e0e0;padding:0.3em;line-height:1.5em;font-weight:normal;font-size:0.9em"><sup>†</sup>Percentages estimated using <a href="/wiki/Reference_Daily_Intake#Daily_Values" title="Reference Daily Intake">US recommendations</a> for adults,<sup id="cite_ref-FDADailyValues_1-0" class="reference"><a href="#cite_note-FDADailyValues-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> except for potassium, which is estimated based on expert recommendation from <a href="/wiki/National_Academies_of_Sciences,_Engineering,_and_Medicine" title="National Academies of Sciences, Engineering, and Medicine">the National Academies</a>.<sup id="cite_ref-NationalAcademiesPotassium_2-0" class="reference"><a href="#cite_note-NationalAcademiesPotassium-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><br />Source: <a rel="nofollow" class="external text" href="https://www.bk.com/pdfs/nutrition.pdf">Burger King USA</a><br />Nutritional guides: Core, Regional and Limited Time Offerings,<br />April 2016</td></tr></tbody></table> <p>The <b>Big King</b> sandwich is one of the major <a href="/wiki/Hamburger" title="Hamburger">hamburger</a> products sold by the international <a href="/wiki/Fast-food_restaurant" title="Fast-food restaurant">fast-food restaurant</a> chain <a href="/wiki/Burger_King" title="Burger King">Burger King</a>, and was part of its menu for more than twenty years. As of March 2019, it is sold in the United States under its 1997 Big King XL formulation. During its testing phase in 1996–1997, it was originally called the <b>Double Supreme</b> and was configured similarly to the <a href="/wiki/McDonald%27s" title="McDonald's">McDonald's</a> <a href="/wiki/Big_Mac" title="Big Mac">Big Mac</a>—including a three-piece roll. It was later reformulated as a more standard double burger during the latter part of product testing in 1997. It was given its current name when the product was formally introduced in September 1997, but maintained the more conventional double cheeseburger format. </p><p>The product was renamed <b>King Supreme</b> in 2001 when it was slightly reformulated as part of a menu restructuring during a period of corporate decline. A later restructuring eliminated the King Supreme in favor of its new <b>BK Stacker</b> line of sandwiches. When the Stacker line was discontinued in the United States shortly after, the Big King returned in November 2013 as a permanent product. </p><p>Despite being off the menu in the United States for several years, the product was still sold in several other countries under several names during the interim of its unavailability in the United States. One such example sold by BK's European arm of the company is a larger version of the sandwich called the <b>Big King XXL</b>, based on the company's <a href="/wiki/Whopper" title="Whopper">Whopper</a> sandwich. The Big King XXL is part of a line of larger double cheeseburgers known as the BK XXL line; the XXL line was the center of controversy over product health standards and advertising in Spain when first introduced. </p><p>There was a chicken variant of the sandwich in the United States and Canada. To promote continuing interest in the product, Burger King occasionally releases limited-time variants on the Big King. </p><p>The burger was introduced by Australian Burger King franchise <a href="/wiki/Hungry_Jack%27s" title="Hungry Jack's">Hungry Jack's</a> in 2020 under the name <b>Big Jack</b>, with a slightly altered recipe and a controversial marketing campaign that highlighted its similarity to the Big Mac, leading to a trademark infringement lawsuit being filed by McDonalds.<sup id="cite_ref-super2020_3-0" class="reference"><a href="#cite_note-super2020-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <style data-mw-deduplicate="TemplateStyles:r886046785">.mw-parser-output .toclimit-2 .toclevel-1 ul,.mw-parser-output .toclimit-3 .toclevel-2 ul,.mw-parser-output .toclimit-4 .toclevel-3 ul,.mw-parser-output .toclimit-5 .toclevel-4 ul,.mw-parser-output .toclimit-6 .toclevel-5 ul,.mw-parser-output .toclimit-7 .toclevel-6 ul{display:none}</style><div class="toclimit-2"><meta property="mw:PageProp/toc" /></div> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Initial_product_run">Initial product run</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=2" title="Edit section: Initial product run"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Big_Mac_hamburger.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/9a/Big_Mac_hamburger.jpg/175px-Big_Mac_hamburger.jpg" decoding="async" width="175" height="151" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/9a/Big_Mac_hamburger.jpg/263px-Big_Mac_hamburger.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/9a/Big_Mac_hamburger.jpg/350px-Big_Mac_hamburger.jpg 2x" data-file-width="2640" data-file-height="2280" /></a><figcaption>McDonald's Big Mac sandwich, the inspiration for the Big King</figcaption></figure> <p>The sandwich that would eventually become the <b>Big King</b> was preceded by a similar sandwich called the <b>Double Supreme</b> cheeseburger.<sup id="cite_ref-AA-McDowell_4-0" class="reference"><a href="#cite_note-AA-McDowell-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Burger_King" title="Burger King">Burger King</a>'s take on rival <a href="/wiki/McDonald%27s" title="McDonald's">McDonald's</a> well-known <a href="/wiki/Big_Mac" title="Big Mac">Big Mac</a> sandwich was released as a test product in January 1996 when McDonald's was having difficulties within the American market.<sup id="cite_ref-AA-McDowell_4-1" class="reference"><a href="#cite_note-AA-McDowell-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-SR-KR_5-0" class="reference"><a href="#cite_note-SR-KR-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Hoping to build on improving sales of Burger King and take advantage of perceived market weakness of McDonald's, the chain introduced the Double Supreme as part of an advertising blitz against its competitor. Originally, the burger had a look and composition that resembled the Big Mac: it had two beef patties, "King" sauce, lettuce, cheese, pickles and onions on a three-part <a href="/wiki/Sesame_seed" class="mw-redirect" title="Sesame seed">sesame seed</a> <a href="/wiki/Bun" title="Bun">bun</a>. Because its patties are flame-broiled and larger than McDonald's <a href="/wiki/Frying" title="Frying">grill fried</a> and seasoned patties, and the formulation of the "King Sauce" was different from McDonald's "Special sauce", the sandwich had a similar, but not exact, taste and different <a href="/wiki/Food_energy" title="Food energy">caloric content</a>. The sandwich was reformulated after the initial test run, removing the center roll.<sup id="cite_ref-nrn-changes_6-0" class="reference"><a href="#cite_note-nrn-changes-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> The Double Supreme was advertised with a direct attack on the Big Mac, using the claims that it had 75% more beef and less bread than the McDonald's sandwich. A review of the Burger King sandwich by the <i><a href="/wiki/Chicago_Tribune" title="Chicago Tribune">Chicago Tribune</a></i> verified these claims and also stated that the ingredients of the newer sandwich were of better quality than those of the McDonald's product.<sup id="cite_ref-CT-Review_7-0" class="reference"><a href="#cite_note-CT-Review-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>After the initial testing period, the sandwich was renamed the Big King and added to the national menu at the end of the summer of 1997—the first major product introduction since the company added its <a href="/wiki/Burger_King_grilled_chicken_sandwiches#BK_Broiler" title="Burger King grilled chicken sandwiches">BK Broiler</a> chicken sandwich in 1990.<sup id="cite_ref-nyt-steal_8-0" class="reference"><a href="#cite_note-nyt-steal-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-BCT-AP_DS_9-0" class="reference"><a href="#cite_note-BCT-AP_DS-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> Unlike the Double Supreme, the new Big King lacked the interior bread piece the Big Mac had, and the advertising used to promote the Big King continued to utilize the 75% more beef claim. However, the new sandwich was introduced while the company was dealing with a highly publicized beef recall from one of its key suppliers, Hudson Foods, and had to deal with accusations that the introduction was designed to distract the public and media from the recall.<sup id="cite_ref-SS-BK_intro_10-0" class="reference"><a href="#cite_note-SS-BK_intro-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> The sandwich was initially introduced in the United States at a 99¢ (<a href="/wiki/USD" class="mw-redirect" title="USD">USD</a>) price point, which helped propel sales to nearly twice the estimated volume and causing many locations to sell out of the burger patties used to produce the sandwich.<sup id="cite_ref-TC-BK_97_11-0" class="reference"><a href="#cite_note-TC-BK_97-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p><p>McDonald's initially downplayed the new sandwich, with a spokesman stating that there was only one place to get the real Big Mac.<sup id="cite_ref-WP-BK_v_BM_12-0" class="reference"><a href="#cite_note-WP-BK_v_BM-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> Despite McDonald's claims that the sandwich was not a major issue for the company, its highly promoted <a href="/wiki/Arch_Deluxe" title="Arch Deluxe">Arch Deluxe</a> sandwich was not a success and its "Campaign 55" promotion, which reduced the price of certain sandwiches to 55¢ (<a href="/wiki/USD" class="mw-redirect" title="USD">USD</a>), was eliminated after franchisees complained that it had failed to boost sales. Against McDonald's struggles, Burger King's successful introduction of the Big King was later paired with a newly introduced, improved type of french fry in November of the same year. Along with these two product introductions, the company began a massive financial investment in product development across all parts of its menu which, in total, provided a boost in the chain's market performance.<sup id="cite_ref-CCB-BK_13-0" class="reference"><a href="#cite_note-CCB-BK-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> The mirrored failure and success for the two companies showed itself in the market share of the United States fast-food market: Burger King's share rose a percentage point, to 19.2%, while McDonald's share slipped 0.4 points, to 41.9% by the end of 1997.<sup id="cite_ref-SS-BK_intro_10-1" class="reference"><a href="#cite_note-SS-BK_intro-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-NYT-BK_&_Fries_14-0" class="reference"><a href="#cite_note-NYT-BK_&_Fries-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> The McDonald's drop capped a three-year decline in the larger chain's market share in the United States, which stood at 42.3% at the start of 1995.<sup id="cite_ref-CCB-BK_13-1" class="reference"><a href="#cite_note-CCB-BK-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>By 2001, Burger King's chain-wide sales were lagging. Corporate indifference from parent <a href="/wiki/Diageo" title="Diageo">Diageo</a> coupled with lagging sales at larger franchises caused by declining consumer demand for its products led the company to initiate a menu redesign to try to lure customers back into stores. The company decided to introduce a series of new product launches in a planned menu revamp.<sup id="cite_ref-QSRM-KS_15-0" class="reference"><a href="#cite_note-QSRM-KS-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> Along with a new <a href="/wiki/Whopper" title="Whopper">Whopper</a>-based burger designed to compete with McDonald's <a href="/wiki/Quarter_Pounder" title="Quarter Pounder">Quarter Pounder</a>, a new breakfast sandwich designed to compete with the <a href="/wiki/McMuffin" title="McMuffin">McMuffin</a> sandwich, and other new products, Burger King introduced a reformulated Big King replacement called the <b>King Supreme</b>.<sup id="cite_ref-nrn-changes_6-1" class="reference"><a href="#cite_note-nrn-changes-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> The new sandwich's ingredients were basically the same as the Big King, but the King Sauce used in the sandwich was reformulated to, according to company claims, enhance the <a href="/wiki/Umami" title="Umami">savory nature</a> of the grilled burger patties Burger King uses in its sandwiches.<sup id="cite_ref-OS-KS_intro_16-0" class="reference"><a href="#cite_note-OS-KS_intro-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-CT-Menu_17-0" class="reference"><a href="#cite_note-CT-Menu-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> This knock-off driven menu reorganization was designed to better compete with a similar menu expansion at McDonald's, called the New Tastes Menu, introduced earlier the same year.<sup id="cite_ref-nrn-changes_6-2" class="reference"><a href="#cite_note-nrn-changes-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-CT-Menu_17-1" class="reference"><a href="#cite_note-CT-Menu-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="BK_Stackers">BK Stackers</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=3" title="Edit section: BK Stackers"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/BK_Stacker" title="BK Stacker">BK Stacker</a></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:BK_Stacker.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/62/BK_Stacker.JPG/220px-BK_Stacker.JPG" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/62/BK_Stacker.JPG/330px-BK_Stacker.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/62/BK_Stacker.JPG/440px-BK_Stacker.JPG 2x" data-file-width="3648" data-file-height="2736" /></a><figcaption>The BK Double Stacker sandwich</figcaption></figure> <p>Burger King changed ownership in 2002 when Diageo sold its interest in the company to a group of investment firms led by <a href="/wiki/TPG_Capital" class="mw-redirect" title="TPG Capital">TPG Capital</a>. After assuming ownership, TPG's newly appointed management team began focusing menu development and advertising on a very narrow demographic group, young men aged 20–34 who routinely ate at fast food restaurants several times per month which the chain identified as the "super fan".<sup id="cite_ref-NYT-Stackers_Warner_18-0" class="reference"><a href="#cite_note-NYT-Stackers_Warner-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-NYT-Stackers_Martin_19-0" class="reference"><a href="#cite_note-NYT-Stackers_Martin-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-NYT-McD's_Martin_20-0" class="reference"><a href="#cite_note-NYT-McD's_Martin-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> Amid this new super-fan focused menu expansion the chain introduced its new <b>BK Stacker</b> sandwich in late 2006, a family of sandwiches featuring the same set of toppings served as a single, double, triple or quadruple hamburger. The Stacker line was part of a series of larger, more calorie-laden products introduced by the company to entice the super-fan into the chain's restaurants. These new additions helped propel same store profits for more than sixteen quarters.<sup id="cite_ref-NYT-Gulp!_21-0" class="reference"><a href="#cite_note-NYT-Gulp!-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>The Stacker consisted of anywhere from one to four 1.7 oz (48 g) <a href="/wiki/Beef" title="Beef">beef</a> patties, American cheese, bacon and a Thousand-Island dressing variant called Stacker sauce served on a sesame seed bun.<sup id="cite_ref-NYT-Stackers_Warner_18-1" class="reference"><a href="#cite_note-NYT-Stackers_Warner-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-NYT-Stackers_Martin_19-1" class="reference"><a href="#cite_note-NYT-Stackers_Martin-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-NYT-McD's_Martin_20-1" class="reference"><a href="#cite_note-NYT-McD's_Martin-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-TIB-Stacker_review_22-0" class="reference"><a href="#cite_note-TIB-Stacker_review-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> The new sandwiches had a muted reaction in several reviews—Chowhound.com readers rated the Quad Stacker as one of the most over-the-top gluttonous burgers in a poll,<sup id="cite_ref-CH-Gluttony_23-0" class="reference"><a href="#cite_note-CH-Gluttony-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> while the Impulsive Buy stated that the sandwich was much like any other bacon cheeseburger but meatier.<sup id="cite_ref-TIB-Stacker_review_22-1" class="reference"><a href="#cite_note-TIB-Stacker_review-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> Despite its lukewarm reception, an internet meme relating to the sandwich developed rather quickly. Customers would create an "Octo-Stacker" sandwich by purchasing two quad Stackers and mashing the two together sandwiches to create a sandwich with eight patties, eight slices of cheese and sixteen half pieces of bacon. They would then film themselves trying to eat the 1 lb (0.45 kg) sandwich in under five minutes.<sup id="cite_ref-TDM-Octo_Stacker_24-0" class="reference"><a href="#cite_note-TDM-Octo_Stacker-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> </p><p>With the onset of the <a href="/wiki/Great_Recession" title="Great Recession">Great Recession</a> in 2008–2009, this narrowly-defined demographic-based sales plan faltered and sales and profits for the chain declined; Burger King's same-store comparable sales in the United States and Canada declined 4.6% in the three months ended September 30, while McDonald's posted same-store comparable sales growth of 2.5% within the United States.<sup id="cite_ref-WSJ-Decline_25-0" class="reference"><a href="#cite_note-WSJ-Decline-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> The Stacker line underwent a minor reformulation in 2011 that involved deleting the top layer of cheese and changing the amount of bacon in the sandwiches, and moving the sandwiches from the core section of its menu to the company's value menu.<sup id="cite_ref-QSR-Stackers_26-0" class="reference"><a href="#cite_note-QSR-Stackers-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> The changed ingredient list and pricing structure created a situation such that the distribution of ingredients did not scale at the same rate as increasing numbers of burger patties. <a href="/wiki/Consumer_Reports" title="Consumer Reports">Consumer Reports</a>' blog <a href="/wiki/The_Consumerist" class="mw-redirect" title="The Consumerist">The Consumerist</a> noted that two single Stackers at <a href="/wiki/USD" class="mw-redirect" title="USD">$</a>1.00 included more cheese and more bacon than one double Stacker for $2.00. Three single Stackers had 50% more cheese and double the bacon of one triple Stacker.<sup id="cite_ref-CR-Stackers_27-0" class="reference"><a href="#cite_note-CR-Stackers-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> The Stacker line and other related calorie-heavy menu items were dropped in 2012 when <a href="/wiki/3G_Capital" title="3G Capital">3G Capital</a> of Brazil bought the company and initiated a menu restructuring focusing on a broader demographic base.<sup id="cite_ref-AP-Stacker_gone_28-0" class="reference"><a href="#cite_note-AP-Stacker_gone-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="BK_Toppers">BK Toppers</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=4" title="Edit section: BK Toppers"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The <b>BK Toppers</b> line was a line of cheeseburgers introduced by Burger King in October 2011 as a limited time offer in North America. The sandwiches featured a new 3.2 oz (91 g) chopped beef patty made with a coarser grind than the company's 2 oz (57 g) hamburger patty. The three sandwiches included a larger version of Burger King's <a href="/wiki/List_of_Burger_King_products#Rodeo_sandwiches" title="List of Burger King products">Rodeo Cheeseburger</a>, one made with <a href="/wiki/Saut%C3%A9ing" title="Sautéing">sautéed</a> mushrooms and <a href="/wiki/Processed_cheese" title="Processed cheese">processed</a> <a href="/wiki/Swiss_cheese_(North_America)" title="Swiss cheese (North America)">Swiss cheese</a> and the <b>Cheeseburger Deluxe</b>. The cheeseburger deluxe consisted of lettuce, pickles, onions, American cheese and Stacker sauce in a combinations similar to the King Supreme.<sup id="cite_ref-NRN-Toppers_29-0" class="reference"><a href="#cite_note-NRN-Toppers-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> </p><p>The sandwiches were a part of the new ownership's plans to expand its customer base beyond the 18- to 34-year-old demographic which it had been targeting over the previous several years.<sup id="cite_ref-NRN-Toppers_29-1" class="reference"><a href="#cite_note-NRN-Toppers-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> The product resurrected a previous name from the BK Hot Toppers line of sandwiches from the 1980s.<sup id="cite_ref-BB-Toppers_30-0" class="reference"><a href="#cite_note-BB-Toppers-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Reintroduction">Reintroduction</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=5" title="Edit section: Reintroduction"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Chicken_BK_Big_King.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/72/Chicken_BK_Big_King.jpg/220px-Chicken_BK_Big_King.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/72/Chicken_BK_Big_King.jpg/330px-Chicken_BK_Big_King.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/72/Chicken_BK_Big_King.jpg/440px-Chicken_BK_Big_King.jpg 2x" data-file-width="3264" data-file-height="2448" /></a><figcaption>The chicken Big King sandwich</figcaption></figure> <p>The TPG-led group of owners divested itself of Burger King in 2012 when the chain was sold to 3G Capital of Brazil. After 3G purchased Burger King, its new management team refocused on a broader menu strategy to lure a more diverse customer base. The first major change to the product base was a reformulation and name change of the company's <a href="/wiki/Burger_King_chicken_nuggets" class="mw-redirect" title="Burger King chicken nuggets">chicken nuggets</a> in January 2013. Along with other new products such as smoothies, wraps and <a href="/wiki/Chicken_fingers" class="mw-redirect" title="Chicken fingers">chicken strips</a> that broadly copied McDonald's menu once again, the chain reintroduced the Big King as a permanent menu item in November of the same year.<sup id="cite_ref-USAT-_Big_King_31-0" class="reference"><a href="#cite_note-USAT-_Big_King-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Bloomberg-Wong_32-0" class="reference"><a href="#cite_note-Bloomberg-Wong-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p><p>The new version of the sandwich was originally made with two of the chain's 1.7 oz (48 g) hamburger patties, but after negative consumer response regarding the size of the patties the sandwich was reformulated to use two 2 oz (57 g) Whopper Jr. patties instead.<sup id="cite_ref-QSRW-BK_size_33-0" class="reference"><a href="#cite_note-QSRW-BK_size-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> A chicken variant was introduced in May 2014.<sup id="cite_ref-Bloomberg-Patton_34-0" class="reference"><a href="#cite_note-Bloomberg-Patton-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> The new chicken variant swapped out the burger patties with two chicken patties used for the chain's value menu chicken sandwiches and added a third layer of sauce to increase the moisture content of the sandwich. The sandwich was introduced nationwide in the U.S. after a period of testing in <a href="/wiki/Indiana" title="Indiana">Indiana</a>. While the chicken version of the sandwich was new to Burger King, it again copied a product from McDonald's—in the <a href="/wiki/Middle_East" title="Middle East">Middle East</a> the competing chain offers a Chicken Big Mac sandwich.<sup id="cite_ref-HP-Chix_Big_King_35-0" class="reference"><a href="#cite_note-HP-Chix_Big_King-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> </p><p>A primary reason the product was brought back was because of a new approach the company was taking regarding new and limited-time offering (LTO) products. Instead of putting out large numbers of products that may only appeal to a small audience, it would only add a smaller amount of products that have broader market appeal.<sup id="cite_ref-HP-Chix_Big_King_35-1" class="reference"><a href="#cite_note-HP-Chix_Big_King-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-BB-Schwartz_hired_36-0" class="reference"><a href="#cite_note-BB-Schwartz_hired-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> Along with its <a href="/wiki/BK_Chicken_Fries" title="BK Chicken Fries">BK Chicken Fries</a> product, the Big King was part of that goal, with the reintroduction utilizing a three-prong approach: its stated intention to introduce products to those that will have most impact, a bid to appeal to <a href="/wiki/Millennials" title="Millennials">Millennials</a> utilizing social media focused campaigns, and to utilize a former product from its portfolio that the company probably should have thought about before discontinuing.<sup id="cite_ref-USAT_Horivitz_Return_37-0" class="reference"><a href="#cite_note-USAT_Horivitz_Return-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> The idea of reintroducing older, possibly discontinued products is appealing to companies such as Burger King and McDonald's because it is operationally easier than launching a completely new product. In many cases the reintroduction allows these companies to utilize older advertising along with its existing supply chain which is already established to deliver the product ingredients while catering to the public's feelings of nostalgia for these products. The limited-time offers allow chains to bring "new" products to the menu without adding permanent complexity to their kitchen operations.<sup id="cite_ref-CNBC-Little_38-0" class="reference"><a href="#cite_note-CNBC-Little-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> The Chicken Big King was introduced because of an increased spike in demand for chicken-based products, coupled with the success of the Big King's reintroduction.<sup id="cite_ref-HP-Chix_Big_King_35-2" class="reference"><a href="#cite_note-HP-Chix_Big_King-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> </p><p>Burger King partially credited reintroduction of the Big King with a limited regain of domestic same-store comparable sales of 0.1% in 2014 over a 0.9% loss the previous fiscal year.<sup id="cite_ref-BB-Wong_profits_39-0" class="reference"><a href="#cite_note-BB-Wong_profits-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> At the same time the company's total sales were up 2%, with adjusted earnings per share increasing 19.7% to $0.20 per share. This contrasted with main competitor McDonald's only reporting a 3% increase in global system-wide sales, a 0.5% rise in same-store sales, and a 1.7% decrease in same-store sales in the U.S. and Canada which the competitor attributed to "challenging industry dynamics and severe winter weather."<sup id="cite_ref-MF-BK_profits_40-0" class="reference"><a href="#cite_note-MF-BK_profits-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Competitive_products">Competitive products</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=6" title="Edit section: Competitive products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Big_N_Tasty_burger.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/1d/Big_N_Tasty_burger.jpg/175px-Big_N_Tasty_burger.jpg" decoding="async" width="175" height="168" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/1d/Big_N_Tasty_burger.jpg/263px-Big_N_Tasty_burger.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/1d/Big_N_Tasty_burger.jpg/350px-Big_N_Tasty_burger.jpg 2x" data-file-width="1200" data-file-height="1149" /></a><figcaption>A Big N' Tasty sandwich</figcaption></figure> <p>As noted, the Big King sandwich was introduced to compete directly with the McDonald's Big Mac sandwich. It joins a group of sandwiches from other vendors that are designed as counters to the more well-known McDonald's sandwich. This includes the Big Shef sandwich originally from now-defunct chain <a href="/wiki/Burger_Chef" title="Burger Chef">Burger Chef</a> and occasionally produced as a LTO from current trademark owner <a href="/wiki/Hardee%27s" title="Hardee's">Hardee's</a>.<sup id="cite_ref-NRN-Big_Shef_41-0" class="reference"><a href="#cite_note-NRN-Big_Shef-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Big_Shef_42-0" class="reference"><a href="#cite_note-Big_Shef-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> </p><p>The Big King was introduced at a time when McDonald's was planning a similar move with a direct competitor to Burger King's signature Whopper sandwich.<sup id="cite_ref-SR-KR_5-1" class="reference"><a href="#cite_note-SR-KR-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> The <a href="/wiki/Big_N%27_Tasty" title="Big N' Tasty">Big N' Tasty</a> was introduced in <a href="/wiki/California" title="California">California</a> at approximately the same time Big King was being nationally introduced in 1997.<sup id="cite_ref-SS-BK_intro_10-2" class="reference"><a href="#cite_note-SS-BK_intro-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> Other similar products from McDonald's were also undergoing testing at the same time; either called the Big Xtra or the MBX, these other two sandwiches were being test marketed in the <a href="/wiki/Northeastern_United_States" title="Northeastern United States">Northeastern United States</a>.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-nyt-xtra1_44-0" class="reference"><a href="#cite_note-nyt-xtra1-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-xtra_46-0" class="reference"><a href="#cite_note-xtra-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> The Big N' Tasty eventually won out in testing, however its national roll-out was delayed due to a corporate reorganization at McDonald's.<sup id="cite_ref-SS-BK_intro_10-3" class="reference"><a href="#cite_note-SS-BK_intro-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p> <div style="clear:right;" class=""></div> <div class="mw-heading mw-heading2"><h2 id="Product_description">Product description</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=7" title="Edit section: Product description"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Mushroom-Swiss_BK_Big_King.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/3/38/Mushroom-Swiss_BK_Big_King.jpg/175px-Mushroom-Swiss_BK_Big_King.jpg" decoding="async" width="175" height="131" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/38/Mushroom-Swiss_BK_Big_King.jpg/263px-Mushroom-Swiss_BK_Big_King.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/38/Mushroom-Swiss_BK_Big_King.jpg/350px-Mushroom-Swiss_BK_Big_King.jpg 2x" data-file-width="3264" data-file-height="2448" /></a><figcaption>The Mushroom & Swiss Big King, a limited time offering variant offered in 2014<sup id="cite_ref-ib-shroom_King_47-0" class="reference"><a href="#cite_note-ib-shroom_King-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup></figcaption></figure> <p>The Big King is a <a href="/wiki/Hamburger" title="Hamburger">hamburger</a>, consisting of two 2 oz (57 g) <a href="/wiki/Grilling" title="Grilling">grilled</a> beef patties, sesame seed bun, King Sauce (a <a href="/wiki/Thousand_Island_dressing" title="Thousand Island dressing">Thousand Island dressing</a> variant), <a href="/wiki/Iceberg_lettuce" class="mw-redirect" title="Iceberg lettuce">iceberg lettuce</a>, <a href="/wiki/Onions" class="mw-redirect" title="Onions">onions</a>, <a href="/wiki/Pickled_cucumber" title="Pickled cucumber">pickles</a> and <a href="/wiki/American_cheese" title="American cheese">American cheese</a>.<sup id="cite_ref-Big_King,_BK_US_48-0" class="reference"><a href="#cite_note-Big_King,_BK_US-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Big_King,_BK_Canada_49-0" class="reference"><a href="#cite_note-Big_King,_BK_Canada-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> When first reintroduced in 2013, the sandwich was made with two of the company's 1.7 oz (48 g) hamburger patties, but was modified in February 2014 to use two of the larger 2.0 oz (57 g) Whopper Jr. patties.<sup id="cite_ref-USAT-Upgrade_50-0" class="reference"><a href="#cite_note-USAT-Upgrade-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Notable_variants">Notable variants</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=8" title="Edit section: Notable variants"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The <b>Chicken Big King</b> was added April 2014. This new variation on the original Big King sandwich was part of a corporate menu restructuring that began the previous year. This was part of Burger King CEO Alex Macedo's plan to introduce simpler products that require few or no new ingredients in order to simplify operations. This new sandwich uses the company's existing Crispy Chicken Jr patty in place of the beef and adds an extra layer of King sauce to ensure that the product stays moist.<sup id="cite_ref-HP-Chix_Big_King_35-3" class="reference"><a href="#cite_note-HP-Chix_Big_King-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> </p><p>The <b>Big King XXL</b> is part of a line of sandwiches consisting of larger, 8 oz (230 g) double cheeseburgers sold by Burger King in the <a href="/wiki/Europe" title="Europe">European</a> and Middle Eastern markets. It is one of their late-teen to young-adult male-oriented products. Besides the Big King XXL, there are double cheeseburger and bacon double cheeseburger variants.<sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> </p><p>The <b>Big Jack</b> is the version of the burger introduced in Australia by Hungry Jack's in 2020. It debuted with a slightly altered recipe that included an extra layer of lettuce and shifted the pickles to the bottom half of the burger. It came in a standard size and the bigger "Mega Jack" size, and was later joined by the "Chicken Big Jack" (based on the Chicken Big King), and the "Outlaw Big Jack" variant which added two slices of bacon, barbeque sauce and replaced the special sauce of the standard version with peppercorn sauce. The close similarities in the name, appearance and the marketing of the burger led to McDonald's suing Hungry Jack's in the <a href="/wiki/Federal_Court_of_Australia" title="Federal Court of Australia">Federal Court of Australia</a> in August 2020 over trademark infringement. Hungry Jack's proceeded to run an advertising campaign making light of the lawsuit and defended their product in court, claiming that the burger's name was a play on the company's name and that of its founder <a href="/wiki/Jack_Cowin" title="Jack Cowin">Jack Cowin</a>, and noting that the composition of a burger cannot be trademarked.<sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-super2020_3-1" class="reference"><a href="#cite_note-super2020-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> However the company also admitted there was an “element of cheekiness” in the name, and that it was positioned as a direct competitor to the Big Mac.<sup id="cite_ref-bjreturn_54-0" class="reference"><a href="#cite_note-bjreturn-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> In November 2023, the Federal Court ruled against McDonald's, finding that "Big Jack is not deceptively similar to Big Mac", and that McDonald's had not established that its existing trademarks had been infringed.<sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup> The Big Jack and all its variants had been previously removed from the menu in late 2021, though it later returned as a limited time item after the suit was resolved.<sup id="cite_ref-bjreturn_54-1" class="reference"><a href="#cite_note-bjreturn-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> </p> <div style="clear:both;" class=""></div> <div class="mw-heading mw-heading2"><h2 id="Advertising">Advertising</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=9" title="Edit section: Advertising"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/Burger_King_advertising" title="Burger King advertising">Burger King advertising</a> and <a href="/wiki/List_of_Burger_King_ad_programs" class="mw-redirect" title="List of Burger King ad programs">List of Burger King ad programs</a></div> <div class="mw-heading mw-heading3"><h3 id="Double_Supreme">Double Supreme</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=10" title="Edit section: Double Supreme"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The Double Supreme was promoted in a series of advertisements created by the New York firm of <a href="/wiki/Interpublic_Group" class="mw-redirect" title="Interpublic Group">Ammirati Puris Lintas (APL)</a>. The first ad compared the Double Supreme cheeseburger to the Big Mac, with one 30-second television spot touting the Burger King product contained 75% more beef than the McDonald's one and asked the viewer if Big Mac lovers were "ready for a new relationship?" A second advertisement featured actors playing McDonald's employees going to Burger King to get the new sandwich because they had realized that they preferred the Burger King product over the sandwich they normally sold. The attack ads were the result of the comparatively strong sales year for Burger King in 1996 coupled with domestic sales problems for McDonald's, leaving BK acting in a "cocky" manner towards its main rival.<sup id="cite_ref-AA-DS_ads_56-0" class="reference"><a href="#cite_note-AA-DS_ads-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-NYT-DS_adverts_57-0" class="reference"><a href="#cite_note-NYT-DS_adverts-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup> </p><p>While Burger King's advertising programs were highly focused on its new product, most of the company's sales gains were the result of aggressive price cutting by Burger King, specifically pricing its signature Whopper sandwich at 99¢, according to analysts at <a href="/wiki/Salomon_Brothers" title="Salomon Brothers">Salomon Brothers</a>. The price-cutting promotions by Burger King, and number-three chain <a href="/wiki/Wendy%27s" title="Wendy's">Wendy's</a>, forced McDonald's into its own price-cutting program. According to Salomon, the burger segment's price wars would have a detrimental effect on the profits of segment leaders, allowing other smaller chains such as <a href="/wiki/Sonic_Drive-In" title="Sonic Drive-In">Sonic Drive-In</a>, <a href="/wiki/Jack_in_the_Box" title="Jack in the Box">Jack in the Box</a> and <a href="/wiki/Carl%27s_Jr" class="mw-redirect" title="Carl's Jr">Carl's Jr</a> to position themselves as attractive alternatives to the big three chains.<sup id="cite_ref-AA-DS_ads_56-1" class="reference"><a href="#cite_note-AA-DS_ads-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="1997_Big_King">1997 Big King</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=11" title="Edit section: 1997 Big King"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Advertising for the Big King was spearheaded by a national television program from APL that debuted on September 1, 1997.<sup id="cite_ref-AA-BK_97_58-0" class="reference"><a href="#cite_note-AA-BK_97-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup> The television ads were part of a US$30 million program to promote the sandwich. It was introduced with a promotional price of 99¢ for the first two weeks of sales, which helped drive sales for the product.<sup id="cite_ref-TC-BK_97_11-1" class="reference"><a href="#cite_note-TC-BK_97-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-WP-BK_97_59-0" class="reference"><a href="#cite_note-WP-BK_97-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> The advertisements featured the company's new "Get Your Burger's Worth" tagline and they attacked the Big Mac with the claim "Get ready for a new taste that beats the Big Mac." Additional ads continued the attacks, stating "just like a Big Mac, except it's got 75% more beef. And it's flame-broiled."<sup id="cite_ref-NYT-BK_97_60-0" class="reference"><a href="#cite_note-NYT-BK_97-60"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="King_Supreme">King Supreme</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=12" title="Edit section: King Supreme"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The King Supreme debuted with an advertising campaign created by the McCaffery Ratner Gottlieb & Lane agency and commercials produced by Aspect Ratio which featured blues legend <a href="/wiki/B.B._King" class="mw-redirect" title="B.B. King">B.B. King</a>. The ads pushed the company's lunch and dinner periods as the best time to have the sandwich and had King doing a voice over in which he alternately talked or sang about the sandwiches.<sup id="cite_ref-WSJ-BB_&_BK_61-0" class="reference"><a href="#cite_note-WSJ-BB_&_BK-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-QSR-BB&_BK_62-0" class="reference"><a href="#cite_note-QSR-BB&_BK-62"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup> The advertisements featured 15- and 30-second television spots in which King is shown sitting on a crescent moon, playing his guitar Lucille while speaking about the products and singing the company's slogan. The 30-second ads were for both the King Supreme and the company's other copycat product, the <a href="/wiki/Egg_McMuffin" class="mw-redirect" title="Egg McMuffin">Egg McMuffin</a> clone called the Egg'Wich Muffin sandwich, while the 15-second ads were for each product individually. On the radio side, 30- and 60-second spots had King discussing the new sandwiches and singing their praise. The tag line for the ads was "BK and BB let you have it your way," a variation on the company's motto "Have it your way."<sup id="cite_ref-MBJ-BB_&_BK_63-0" class="reference"><a href="#cite_note-MBJ-BB_&_BK-63"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup> </p><p>Shortly after their debut, the ads came under fire from several fronts. Fans complained that the legendary musician was debasing himself by doing the commercials, that he was selling out by allowing his image to be used to peddle fast food. Other groups such as the <a href="/wiki/American_Diabetes_Association" title="American Diabetes Association">American Diabetes Association</a> pointed out that King, known for having weight issues and poorly controlled <a href="/wiki/Diabetes" title="Diabetes">diabetes</a>, was a questionable spokesperson for a burger chain that sells products that are not part of a healthier diet. Finally, several firms complained off the record that King was inconsistent in his endorsements, selling a highly fattening product while similarly endorsing diabetic products manufactured by the <a href="/wiki/Johnson_%26_Johnson" title="Johnson & Johnson">Johnson & Johnson</a> company.<sup id="cite_ref-WSJ-BB_&_BK_61-1" class="reference"><a href="#cite_note-WSJ-BB_&_BK-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-WSJ-BB_King_issues_64-0" class="reference"><a href="#cite_note-WSJ-BB_King_issues-64"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2014_Big_King">2014 Big King</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=13" title="Edit section: 2014 Big King"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="BK_XXL">BK XXL</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=14" title="Edit section: BK XXL"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Big_King.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/61/Big_King.jpg/220px-Big_King.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/61/Big_King.jpg/330px-Big_King.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/61/Big_King.jpg/440px-Big_King.jpg 2x" data-file-width="1632" data-file-height="1224" /></a><figcaption>A Big King sandwich from Sweden is made without the center roll.</figcaption></figure> <p>The ads for the XXL bacon double cheeseburger described the XXL as a Whopper "with two enormous portions of flame-broiled meat that will give you all the energy you need to take the world by storm," and used the tag line of "It's awful being a vegetarian, right?".<sup id="cite_ref-Spain_65-0" class="reference"><a href="#cite_note-Spain-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup> </p><p>The British and German ad program for an LTO variant called the Cheesy Bacon XXL featured an edited version of the <i>Manthem</i> commercial created by <a href="/wiki/Crispin_Porter_%2B_Bogusky" class="mw-redirect" title="Crispin Porter + Bogusky">Crispin Porter + Bogusky</a> that was originally used for the company's LTO Texas Double Whopper.<sup id="cite_ref-BB-BK_Misteps_66-0" class="reference"><a href="#cite_note-BB-BK_Misteps-66"><span class="cite-bracket">[</span>66<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-MS-BK_Prospectus_67-0" class="reference"><a href="#cite_note-MS-BK_Prospectus-67"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup> The line mentioning the Whopper was edited out and replaced and the picture of the product was digitally replaced with one of the Cheesy Bacon XXL. The ad was sung entirely in English; all signage, including road signs license plates on vehicles, etc., was not translated into <a href="/wiki/German_language" title="German language">German</a>.<sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Controversies">Controversies</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=15" title="Edit section: Controversies"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The company's online advertising program in Spain described the BK XXL line as being made "with two enormous portions of flame-broiled meat that will give you all the energy you need to take the world by storm." This claim combined with the television advertising were the prime motivators behind the Spanish government's concerns with the XXL sandwich line. The government claimed that the campaign violated an agreement with the government to comply with an initiative on curbing obesity by promoting such a large and unhealthy sandwich. In response to the government's claims, Burger King replied in a statement: "In this campaign, we are simply promoting a line of burgers that has formed part of our menu in recent years. Our philosophy can be summed up with the motto 'As you like it,' in which our customers' taste trumps all." The company went on to say that it offers other healthier items such as salads and that customers are free to choose their own foods and modify them as they desire.<sup id="cite_ref-Spain_65-1" class="reference"><a href="#cite_note-Spain-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Naming_and_trademarks">Naming and trademarks</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=16" title="Edit section: Naming and trademarks"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The name <i>Big King</i> was originally a <a href="/wiki/Registered_trademark" class="mw-redirect" title="Registered trademark">registered trademark</a> of Burger King Brands, Inc., and displayed with the "circle-R" (®) symbol in its home market; however, the federal trademark registration was cancelled in 2005 due to failure to file the required 5-year declaration of use. It was reassigned in 2014 to a California-based ice cream manufacturer.<sup>[<a href="#RTM">Notes 1</a>]</sup> As of February 2015, the name is displayed with the lesser raised "TM" symbol.<sup id="cite_ref-Big_King,_BK_US_48-1" class="reference"><a href="#cite_note-Big_King,_BK_US-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup> In most other markets in which the sandwich is sold, it is designated as a registered mark.<sup>[<a href="#RTM">Notes 2</a>]</sup> The names <i>King Supreme</i> and <i>Double Supreme</i> were formerly registered trademarks in the <a href="/wiki/United_States_trademark_law" title="United States trademark law">US</a>,<sup>[<a href="#RTM">Notes 3</a>][<a href="#RTM">Notes 4</a>]</sup> while the King Supreme is still registered in <a href="/wiki/Canadian_trademark_law" title="Canadian trademark law">Canada</a> in both English and French spellings.<sup>[<a href="#RTM">Notes 5</a>][<a href="#RTM">Notes 6</a>]</sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=17" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Whopper" title="Whopper">Whopper</a></li></ul> <dl><dt>Similar sandwiches by other vendors</dt></dl> <ul><li><a href="/wiki/Big_Mac" title="Big Mac">Big Mac</a></li> <li><a href="/wiki/Baconator" title="Baconator">Baconator</a>—similar to the BK Stacker line of sandwiches</li></ul> <div class="mw-heading mw-heading2"><h2 id="Notes">Notes</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=18" title="Edit section: Notes"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <dl><dd>1. British trademarks with the "EU" prefix are European Community wide trademarks.<br /></dd> <dd>2. The New Zealand trademark office does not allow direct linking of trademark information.</dd></dl> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> </div> <p><span class="anchor" id="RTM"></span> </p> <div class="collapsible-list mw-collapsible mw-collapsed" style="text-align: left; border:none; padding:0;"> <div style="line-height: 1.6em; font-weight: bold;"><div>Trademark information</div></div> <ul class="mw-collapsible-content" style="margin-top: 0; margin-bottom: 0; line-height: inherit; list-style: none; margin-left: 0;"><li style="line-height: inherit; margin: 0"><span class="nowrap">     </span><span style="font-size:85%;">1. <style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation cs2"><a rel="nofollow" class="external text" href="http://tsdr.uspto.gov/#caseNumber=75292508&caseType=SERIAL_NO&searchType=statusSearch"><i>Big King, USPTO serial #75292508</i></a>, United States Patent and Trademark Office</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Big+King%2C+USPTO+serial+%2375292508&rft.pub=United+States+Patent+and+Trademark+Office&rft_id=http%3A%2F%2Ftsdr.uspto.gov%2F%23caseNumber%3D75292508%26caseType%3DSERIAL_NO%26searchType%3DstatusSearch&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span></li><li style="line-height: inherit; margin: 0"><span class="nowrap">     </span><span style="font-size:85%;">2. <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation cs2"><a rel="nofollow" class="external text" href="https://euipo.europa.eu/eSearch/#details/trademarks/000620740"><i>Big King, EU trade mark #000620740</i></a>, European Union Intellectual Property Office</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Big+King%2C+EU+trade+mark+%23000620740&rft.pub=European+Union+Intellectual+Property+Office&rft_id=https%3A%2F%2Feuipo.europa.eu%2FeSearch%2F%23details%2Ftrademarks%2F000620740&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span></li><li style="line-height: inherit; margin: 0"><span class="nowrap">     </span><span style="font-size:85%;">3. <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation cs2"><a rel="nofollow" class="external text" href="http://tsdr.uspto.gov/#caseNumber=77813348&caseType=SERIAL_NO&searchType=statusSearch"><i>Double Supreme, USPTO serial #77813348</i></a>, United States Patent and Trademark Office</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Double+Supreme%2C+USPTO+serial+%2377813348&rft.pub=United+States+Patent+and+Trademark+Office&rft_id=http%3A%2F%2Ftsdr.uspto.gov%2F%23caseNumber%3D77813348%26caseType%3DSERIAL_NO%26searchType%3DstatusSearch&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span></li><li style="line-height: inherit; margin: 0"><span class="nowrap">     </span><span style="font-size:85%;">4. <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation cs2"><a rel="nofollow" class="external text" href="http://tsdr.uspto.gov/#caseNumber=76422121&caseType=SERIAL_NO&searchType=statusSearch"><i>King Supreme, USPTO serial #76422121</i></a>, United States Patent and Trademark Office</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=King+Supreme%2C+USPTO+serial+%2376422121&rft.pub=United+States+Patent+and+Trademark+Office&rft_id=http%3A%2F%2Ftsdr.uspto.gov%2F%23caseNumber%3D76422121%26caseType%3DSERIAL_NO%26searchType%3DstatusSearch&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span></li><li style="line-height: inherit; margin: 0"><span class="nowrap">     </span><span style="font-size:85%;">5. <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation cs2"><a rel="nofollow" class="external text" href="http://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/vwTrdmrk.do?lang=eng&status=OK&fileNumber=1129178&extension=0&startingDocumentIndexOnPage=1"><i>King Supreme, CIPO registration #TMA588628</i></a>, Canadian Intellectual Property Office</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=King+Supreme%2C+CIPO+registration+%23TMA588628&rft.pub=Canadian+Intellectual+Property+Office&rft_id=http%3A%2F%2Fwww.ic.gc.ca%2Fapp%2Fopic-cipo%2Ftrdmrks%2Fsrch%2FvwTrdmrk.do%3Flang%3Deng%26status%3DOK%26fileNumber%3D1129178%26extension%3D0%26startingDocumentIndexOnPage%3D1&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span></li><li style="line-height: inherit; margin: 0"><span class="nowrap">     </span><span style="font-size:85%;">6. <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation cs2"><a rel="nofollow" class="external text" href="http://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/vwTrdmrk.do?lang=eng&status=OK&fileNumber=1129177&extension=0&startingDocumentIndexOnPage=1"><i>King Suprême, CIPO registration #TMA588648</i></a>, Canadian Intellectual Property Office</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=King+Supr%C3%AAme%2C+CIPO+registration+%23TMA588648&rft.pub=Canadian+Intellectual+Property+Office&rft_id=http%3A%2F%2Fwww.ic.gc.ca%2Fapp%2Fopic-cipo%2Ftrdmrks%2Fsrch%2FvwTrdmrk.do%3Flang%3Deng%26status%3DOK%26fileNumber%3D1129177%26extension%3D0%26startingDocumentIndexOnPage%3D1&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span></li></ul> </div> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=19" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239543626"><div class="reflist reflist-columns references-column-width" style="column-width: 30em;"> <ol class="references"> <li id="cite_note-FDADailyValues-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-FDADailyValues_1-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFUnited_States_Food_and_Drug_Administration2024" class="citation web cs1"><a href="/wiki/Food_and_Drug_Administration" title="Food and Drug Administration">United States Food and Drug Administration</a> (2024). <a rel="nofollow" class="external text" href="https://www.fda.gov/food/nutrition-facts-label/daily-value-nutrition-and-supplement-facts-labels">"Daily Value on the Nutrition and Supplement Facts Labels"</a>. <i>FDA</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240327175201/https://www.fda.gov/food/nutrition-facts-label/daily-value-nutrition-and-supplement-facts-labels">Archived</a> from the original on 2024-03-27<span class="reference-accessdate">. Retrieved <span class="nowrap">2024-03-28</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=FDA&rft.atitle=Daily+Value+on+the+Nutrition+and+Supplement+Facts+Labels&rft.date=2024&rft.au=United+States+Food+and+Drug+Administration&rft_id=https%3A%2F%2Fwww.fda.gov%2Ffood%2Fnutrition-facts-label%2Fdaily-value-nutrition-and-supplement-facts-labels&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-NationalAcademiesPotassium-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-NationalAcademiesPotassium_2-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNational_Academies_of_Sciences,_Engineering,_and_MedicineHealth_and_Medicine_DivisionFood_and_Nutrition_BoardCommittee_to_Review_the_Dietary_Reference_Intakes_for_Sodium_and_Potassium2019" class="citation book cs1">National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). <a rel="nofollow" class="external text" href="http://www.ncbi.nlm.nih.gov/books/NBK538102/"><i>Dietary Reference Intakes for Sodium and Potassium</i></a>. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-309-48834-1" title="Special:BookSources/978-0-309-48834-1"><bdi>978-0-309-48834-1</bdi></a>. <a href="/wiki/PMID_(identifier)" class="mw-redirect" title="PMID (identifier)">PMID</a> <a rel="nofollow" class="external text" href="https://pubmed.ncbi.nlm.nih.gov/30844154">30844154</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240509063633/https://www.ncbi.nlm.nih.gov/books/NBK538102/">Archived</a> from the original on 2024-05-09<span class="reference-accessdate">. Retrieved <span class="nowrap">2024-06-21</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Dietary+Reference+Intakes+for+Sodium+and+Potassium&rft.place=Washington%2C+DC&rft.series=The+National+Academies+Collection%3A+Reports+funded+by+National+Institutes+of+Health&rft.pub=National+Academies+Press+%28US%29&rft.date=2019&rft_id=info%3Apmid%2F30844154&rft.isbn=978-0-309-48834-1&rft.au=National+Academies+of+Sciences%2C+Engineering%2C+and+Medicine&rft.au=Health+and+Medicine+Division&rft.au=Food+and+Nutrition+Board&rft.au=Committee+to+Review+the+Dietary+Reference+Intakes+for+Sodium+and+Potassium&rft_id=http%3A%2F%2Fwww.ncbi.nlm.nih.gov%2Fbooks%2FNBK538102%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-super2020-3"><span class="mw-cite-backlink">^ <a href="#cite_ref-super2020_3-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-super2020_3-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWhitbourn2020" class="citation web cs1">Whitbourn, Michaela (2020-10-02). <a rel="nofollow" class="external text" href="https://www.smh.com.au/national/mcdonald-s-moves-to-supersize-lawsuit-against-hungry-jack-s-20201002-p561bx.html">"McDonald's moves to supersize lawsuit against Hungry Jack's"</a>. <i>The Sydney Morning Herald</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20201026163413/https://www.smh.com.au/national/mcdonald-s-moves-to-supersize-lawsuit-against-hungry-jack-s-20201002-p561bx.html">Archived</a> from the original on 2020-10-26<span class="reference-accessdate">. Retrieved <span class="nowrap">2020-10-25</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Sydney+Morning+Herald&rft.atitle=McDonald%27s+moves+to+supersize+lawsuit+against+Hungry+Jack%27s&rft.date=2020-10-02&rft.aulast=Whitbourn&rft.aufirst=Michaela&rft_id=https%3A%2F%2Fwww.smh.com.au%2Fnational%2Fmcdonald-s-moves-to-supersize-lawsuit-against-hungry-jack-s-20201002-p561bx.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-AA-McDowell-4"><span class="mw-cite-backlink">^ <a href="#cite_ref-AA-McDowell_4-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-AA-McDowell_4-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMcDowell1997" class="citation news cs1">McDowell, Bill (10 February 1997). <a rel="nofollow" class="external text" href="http://adage.com/article/news/burger-king-ads-slap-mcd-double-supreme-big-mac-price-positioning-continues/69261/">"Burger King Ads Take Slap at MCD: it's Double Supreme vs. Big Mac while Price Positioning Continues"</a>. <i>Advertising Age</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160203010557/http://adage.com/article/news/burger-king-ads-slap-mcd-double-supreme-big-mac-price-positioning-continues/69261/">Archived</a> from the original on 3 February 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">23 February</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Advertising+Age&rft.atitle=Burger+King+Ads+Take+Slap+at+MCD%3A+it%27s+Double+Supreme+vs.+Big+Mac+while+Price+Positioning+Continues&rft.date=1997-02-10&rft.aulast=McDowell&rft.aufirst=Bill&rft_id=http%3A%2F%2Fadage.com%2Farticle%2Fnews%2Fburger-king-ads-slap-mcd-double-supreme-big-mac-price-positioning-continues%2F69261%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-SR-KR-5"><span class="mw-cite-backlink">^ <a href="#cite_ref-SR-KR_5-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-SR-KR_5-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://archive.today/20150224093053/http://m.spokesman.com/stories/1997/aug/03/burger-king-plans-its-version-of-big-mac-new/">"Burger King Plans Its Version Of Big Mac New Burger Is Designed To Steal Market Share From Mcdonald's"</a>. <i>Spokesman-Review</i>. Knight-Ridder. 3 August 1997. Archived from <a rel="nofollow" class="external text" href="http://m.spokesman.com/stories/1997/aug/03/burger-king-plans-its-version-of-big-mac-new/">the original</a> on February 24, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">17 September</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Spokesman-Review&rft.atitle=Burger+King+Plans+Its+Version+Of+Big+Mac+New+Burger+Is+Designed+To+Steal+Market+Share+From+Mcdonald%27s&rft.date=1997-08-03&rft_id=http%3A%2F%2Fm.spokesman.com%2Fstories%2F1997%2Faug%2F03%2Fburger-king-plans-its-version-of-big-mac-new%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-nrn-changes-6"><span class="mw-cite-backlink">^ <a href="#cite_ref-nrn-changes_6-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-nrn-changes_6-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-nrn-changes_6-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFZuber2001" class="citation web cs1">Zuber, Amy (17 December 2001). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150123220134/http://connection.ebscohost.com/c/articles/5746643/listen-up-mac-bk-aims-reign-supreme-orders-menu-changes">"Listen up, Mac: BK aims to reign supreme, orders menu changes"</a>. <i>Nation's Restaurant News</i>. 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Archived from <a rel="nofollow" class="external text" href="http://www.businessweek.com/articles/2013-11-07/burger-king-s-big-mac-clone-becomes-even-more-of-a-knockoff">the original</a> on November 8, 2013<span class="reference-accessdate">. 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Retrieved <span class="nowrap">11 January</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=QSR+Web&rft.atitle=Burger+King+beefs+up+its+Big+King+sandwich&rft.date=2014-02-11&rft_id=http%3A%2F%2Fwww.qsrweb.com%2Fnews%2Fburger-king-beefs-up-its-big-king-sandwich%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-Bloomberg-Patton-34"><span class="mw-cite-backlink"><b><a href="#cite_ref-Bloomberg-Patton_34-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPatton2014" class="citation web cs1">Patton, Leslie (17 April 2014). <a rel="nofollow" class="external text" href="https://www.bloomberg.com/news/2014-04-17/burger-king-s-big-king-hamburger-gets-a-chicken-makeover.html">"Burger King's Big King Hamburger Gets a Chicken Makeover"</a>. <i>Bloomberg</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140525232256/http://www.bloomberg.com/news/2014-04-17/burger-king-s-big-king-hamburger-gets-a-chicken-makeover.html">Archived</a> from the original on 25 May 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">25 May</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Bloomberg&rft.atitle=Burger+King%27s+Big+King+Hamburger+Gets+a+Chicken+Makeover&rft.date=2014-04-17&rft.aulast=Patton&rft.aufirst=Leslie&rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fnews%2F2014-04-17%2Fburger-king-s-big-king-hamburger-gets-a-chicken-makeover.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-HP-Chix_Big_King-35"><span class="mw-cite-backlink">^ <a href="#cite_ref-HP-Chix_Big_King_35-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-HP-Chix_Big_King_35-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-HP-Chix_Big_King_35-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-HP-Chix_Big_King_35-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.huffingtonpost.com/burgerbusiness/burger-king-hatches-chick_b_5161924.html">"Burger King Hatches Chicken Big King"</a>. <i>Huffington Post</i>. 16 April 2014. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160304072713/http://www.huffingtonpost.com/burgerbusiness/burger-king-hatches-chick_b_5161924.html">Archived</a> from the original on 4 March 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">11 January</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Huffington+Post&rft.atitle=Burger+King+Hatches+Chicken+Big+King&rft.date=2014-04-16&rft_id=http%3A%2F%2Fwww.huffingtonpost.com%2Fburgerbusiness%2Fburger-king-hatches-chick_b_5161924.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-BB-Schwartz_hired-36"><span class="mw-cite-backlink"><b><a href="#cite_ref-BB-Schwartz_hired_36-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLeonard2014" class="citation news cs1">Leonard, Devin (24 July 2014). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140725023312/http://www.businessweek.com/articles/2014-07-24/burger-kings-ceo-daniel-schwartz-is-33-years-old">"Burger King Is Run by Children"</a>. <i>Bloomberg BusinessWeek</i>. Archived from <a rel="nofollow" class="external text" href="http://www.businessweek.com/articles/2014-07-24/burger-kings-ceo-daniel-schwartz-is-33-years-old">the original</a> on July 25, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">28 October</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Bloomberg+BusinessWeek&rft.atitle=Burger+King+Is+Run+by+Children&rft.date=2014-07-24&rft.aulast=Leonard&rft.aufirst=Devin&rft_id=http%3A%2F%2Fwww.businessweek.com%2Farticles%2F2014-07-24%2Fburger-kings-ceo-daniel-schwartz-is-33-years-old&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-USAT_Horivitz_Return-37"><span class="mw-cite-backlink"><b><a href="#cite_ref-USAT_Horivitz_Return_37-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHorovitz2014" class="citation news cs1">Horovitz, Bruce (11 August 2014). <a rel="nofollow" class="external text" href="https://www.usatoday.com/story/money/business/2014/08/11/burger-king-chicken-fries-fast-food-restaurants-social-media/13893973/">"BK brings back Chicken Fries"</a>. <i>USA Today</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20141007092455/http://www.usatoday.com/story/money/business/2014/08/11/burger-king-chicken-fries-fast-food-restaurants-social-media/13893973/">Archived</a> from the original on 7 October 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">5 December</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=USA+Today&rft.atitle=BK+brings+back+Chicken+Fries&rft.date=2014-08-11&rft.aulast=Horovitz&rft.aufirst=Bruce&rft_id=https%3A%2F%2Fwww.usatoday.com%2Fstory%2Fmoney%2Fbusiness%2F2014%2F08%2F11%2Fburger-king-chicken-fries-fast-food-restaurants-social-media%2F13893973%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-CNBC-Little-38"><span class="mw-cite-backlink"><b><a href="#cite_ref-CNBC-Little_38-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLittle2015" class="citation web cs1">Little, Katie (8 March 2015). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2015/03/08/fast-foods-new-mantra-whats-old-is-new.html">"Fast food's new mantra: What's old is new"</a>. <i>CNBC</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150824203146/http://www.cnbc.com/2015/03/08/fast-foods-new-mantra-whats-old-is-new.html">Archived</a> from the original on 24 August 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">24 August</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=CNBC&rft.atitle=Fast+food%27s+new+mantra%3A+What%27s+old+is+new&rft.date=2015-03-08&rft.aulast=Little&rft.aufirst=Katie&rft_id=https%3A%2F%2Fwww.cnbc.com%2F2015%2F03%2F08%2Ffast-foods-new-mantra-whats-old-is-new.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-BB-Wong_profits-39"><span class="mw-cite-backlink"><b><a href="#cite_ref-BB-Wong_profits_39-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWong2014" class="citation web cs1">Wong, Vanessa (29 April 2014). <a rel="nofollow" class="external text" href="https://www.bloomberg.com/bw/articles/2014-04-29/is-burger-kings-big-mac-clone-stealing-mcdonalds-lunch-money">"Is Burger King's Big Mac Clone Stealing McDonald's Lunch Money?"</a>. <i>Bloomberg BusinessWeek</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150924193857/http://www.bloomberg.com/bw/articles/2014-04-29/is-burger-kings-big-mac-clone-stealing-mcdonalds-lunch-money">Archived</a> from the original on 24 September 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">24 August</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Bloomberg+BusinessWeek&rft.atitle=Is+Burger+King%27s+Big+Mac+Clone+Stealing+McDonald%27s+Lunch+Money%3F&rft.date=2014-04-29&rft.aulast=Wong&rft.aufirst=Vanessa&rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fbw%2Farticles%2F2014-04-29%2Fis-burger-kings-big-mac-clone-stealing-mcdonalds-lunch-money&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-MF-BK_profits-40"><span class="mw-cite-backlink"><b><a href="#cite_ref-MF-BK_profits_40-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFFriedman2014" class="citation web cs1">Friedman, Nickey (16 May 2014). <a rel="nofollow" class="external text" href="http://www.fool.com/investing/general/2014/05/16/whoa-did-the-big-king-save-burger-king-big-time.aspx">"Whoa! Did the Big King Save Burger King…Big Time?"</a>. <i>The Motley Fool</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150924035356/http://www.fool.com/investing/general/2014/05/16/whoa-did-the-big-king-save-burger-king-big-time.aspx">Archived</a> from the original on 24 September 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">24 August</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Motley+Fool&rft.atitle=Whoa%21+Did+the+Big+King+Save+Burger+King%E2%80%A6Big+Time%3F&rft.date=2014-05-16&rft.aulast=Friedman&rft.aufirst=Nickey&rft_id=http%3A%2F%2Fwww.fool.com%2Finvesting%2Fgeneral%2F2014%2F05%2F16%2Fwhoa-did-the-big-king-save-burger-king-big-time.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-NRN-Big_Shef-41"><span class="mw-cite-backlink"><b><a href="#cite_ref-NRN-Big_Shef_41-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://nrn.com/archive/hardees-features-another-chains-signature-burger">"Hardee's features another chain's signature burger"</a>. <i>Nation's Restaurant News</i>. 24 April 2007. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160307045450/http://nrn.com/archive/hardees-features-another-chains-signature-burger">Archived</a> from the original on 7 March 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">6 March</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Nation%27s+Restaurant+News&rft.atitle=Hardee%27s+features+another+chain%27s+signature+burger&rft.date=2007-04-24&rft_id=http%3A%2F%2Fnrn.com%2Farchive%2Fhardees-features-another-chains-signature-burger&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-Big_Shef-42"><span class="mw-cite-backlink"><b><a href="#cite_ref-Big_Shef_42-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCKE_Restaurants2007" class="citation pressrelease cs1">CKE Restaurants (23 April 2007). <a rel="nofollow" class="external text" href="http://www.prnewswire.com/news-releases/hardeesr-brings-back-burger-chefr-big-sheftm-hamburger-for-a-limited-time-in-select-markets-58710217.html">"Hardee's Brings Back Burger Chef Big Shef Hamburger for a Limited Time in Select Markets"</a> (Press release)<span class="reference-accessdate">. Retrieved <span class="nowrap">21 February</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Hardee%27s+Brings+Back+Burger+Chef+Big+Shef+Hamburger+for+a+Limited+Time+in+Select+Markets&rft.date=2007-04-23&rft.au=CKE+Restaurants&rft_id=http%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fhardeesr-brings-back-burger-chefr-big-sheftm-hamburger-for-a-limited-time-in-select-markets-58710217.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-43"><span class="mw-cite-backlink"><b><a href="#cite_ref-43">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.spcnetwork.com/mii/1997/970871.HTM">"Burger King Taking on Big Mac"</a>. <i>Meat Industry News Service</i>. 28 August 1997. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160303220657/http://www.spcnetwork.com/mii/1997/970871.HTM">Archived</a> from the original on 3 March 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">17 September</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Meat+Industry+News+Service&rft.atitle=Burger+King+Taking+on+Big+Mac&rft.date=1997-08-28&rft_id=http%3A%2F%2Fwww.spcnetwork.com%2Fmii%2F1997%2F970871.HTM&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-nyt-xtra1-44"><span class="mw-cite-backlink"><b><a href="#cite_ref-nyt-xtra1_44-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.nytimes.com/1997/12/29/business/mcdonald-s-is-testing-another-big-burger.html">"McDonald's Is Testing Another Big Burger"</a>. <i>New York Times</i>. 29 December 1997. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150923190254/http://www.nytimes.com/1997/12/29/business/mcdonald-s-is-testing-another-big-burger.html">Archived</a> from the original on 23 September 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">17 September</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=New+York+Times&rft.atitle=McDonald%27s+Is+Testing+Another+Big+Burger&rft.date=1997-12-29&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1997%2F12%2F29%2Fbusiness%2Fmcdonald-s-is-testing-another-big-burger.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-45"><span class="mw-cite-backlink"><b><a href="#cite_ref-45">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFArthur_Lubow1998" class="citation web cs1">Arthur Lubow (19 April 1998). <a rel="nofollow" class="external text" href="https://query.nytimes.com/gst/fullpage.html?res=9C00E1D9113DF93AA25757C0A96E958260&scp=2&sq=McDonald%27s+Big+Xtra&st=nyt">"Steal This Burger"</a>. <i>New York Times</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230703230054/https://www.nytimes.com/1998/04/19/magazine/steal-this-burger.html?scp=2&sq=McDonald%27s+Big+Xtra&st=nyt">Archived</a> from the original on 3 July 2023<span class="reference-accessdate">. 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Retrieved <span class="nowrap">16 January</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Wall+Street+Journal&rft.atitle=Texas+Pacific+Group+Prepares+Revival+Plan+for+Burger+King&rft.date=2002-08-15&rft.aulast=Suzanne&rft.aufirst=Vranica&rft_id=https%3A%2F%2Fwww.wsj.com%2Farticles%2FSB1029353974890135075&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-QSR-BB&_BK-62"><span class="mw-cite-backlink"><b><a href="#cite_ref-QSR-BB&_BK_62-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.qsrmagazine.com/news/burger-king-launches-new-ads-featuring-bb-king">"Burger King Launches BB King Ad Campaign"</a>. <i>QSR Magazine</i>. 14 January 2002. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150223112354/http://www.qsrmagazine.com/news/burger-king-launches-new-ads-featuring-bb-king">Archived</a> from the original on 23 February 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">4 December</span> 2007</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=QSR+Magazine&rft.atitle=Burger+King+Launches+BB+King+Ad+Campaign&rft.date=2002-01-14&rft_id=http%3A%2F%2Fwww.qsrmagazine.com%2Fnews%2Fburger-king-launches-new-ads-featuring-bb-king&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-MBJ-BB_&_BK-63"><span class="mw-cite-backlink"><b><a href="#cite_ref-MBJ-BB_&_BK_63-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.bizjournals.com/memphis/stories/2002/01/07/daily42.html?page=all">"B.B. King featured in new Burger King ads"</a>. <i>Memphis Business Journal</i>. 11 January 2002. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230703230046/https://www.bizjournals.com/memphis/stories/2002/01/07/daily42.html?page=all">Archived</a> from the original on 3 July 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">16 January</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Memphis+Business+Journal&rft.atitle=B.B.+King+featured+in+new+Burger+King+ads&rft.date=2002-01-11&rft_id=http%3A%2F%2Fwww.bizjournals.com%2Fmemphis%2Fstories%2F2002%2F01%2F07%2Fdaily42.html%3Fpage%3Dall&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-WSJ-BB_King_issues-64"><span class="mw-cite-backlink"><b><a href="#cite_ref-WSJ-BB_King_issues_64-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRachel2002" class="citation web cs1">Rachel, Zimmerman (5 February 2002). <a rel="nofollow" class="external text" href="https://www.wsj.com/articles/SB1012861501112862320?cb=logged0.29784769867609806">"B.B. King's Mixed Messages Give Some Fans the Blues"</a>. <i>Wall Street Journal</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160307182205/http://www.wsj.com/articles/SB1012861501112862320?cb=logged0.29784769867609806">Archived</a> from the original on 7 March 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">16 January</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Wall+Street+Journal&rft.atitle=B.B.+King%27s+Mixed+Messages+Give+Some+Fans+the+Blues&rft.date=2002-02-05&rft.aulast=Rachel&rft.aufirst=Zimmerman&rft_id=https%3A%2F%2Fwww.wsj.com%2Farticles%2FSB1012861501112862320%3Fcb%3Dlogged0.29784769867609806&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-Spain-65"><span class="mw-cite-backlink">^ <a href="#cite_ref-Spain_65-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Spain_65-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20071012203331/http://cbsnews.com/stories/2006/11/16/ap/health/mainD8LE8I081.shtml">"Spain Nixes Burger King Ad"</a>. <i>CBS News</i>. AP Wire. 16 November 2006. Archived from <a rel="nofollow" class="external text" href="http://www.cbsnews.com/stories/2006/11/16/ap/health/mainD8LE8I081.shtml">the original</a> on 12 October 2007<span class="reference-accessdate">. Retrieved <span class="nowrap">26 September</span> 2007</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CBS+News&rft.atitle=Spain+Nixes+Burger+King+Ad&rft.date=2006-11-16&rft_id=http%3A%2F%2Fwww.cbsnews.com%2Fstories%2F2006%2F11%2F16%2Fap%2Fhealth%2FmainD8LE8I081.shtml&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-BB-BK_Misteps-66"><span class="mw-cite-backlink"><b><a href="#cite_ref-BB-BK_Misteps_66-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFByrnes2009" class="citation web cs1">Byrnes, Nanette (14 May 2009). <a rel="nofollow" class="external text" href="https://www.bloomberg.com/bw/magazine/content/09_21/b4132050825864.htm">"Burger King's Big Misstep"</a>. <i>Bloomberg BusinessWeek</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150402131252/http://www.bloomberg.com/bw/magazine/content/09_21/b4132050825864.htm">Archived</a> from the original on 2 April 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">6 March</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Bloomberg+BusinessWeek&rft.atitle=Burger+King%27s+Big+Misstep&rft.date=2009-05-14&rft.aulast=Byrnes&rft.aufirst=Nanette&rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fbw%2Fmagazine%2Fcontent%2F09_21%2Fb4132050825864.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-MS-BK_Prospectus-67"><span class="mw-cite-backlink"><b><a href="#cite_ref-MS-BK_Prospectus_67-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.morganstanleyclientserv.com/cs/documents?DocID=p_BRGR3">"Burger King Holdings, Inc. Common Stock"</a>. <i>Morgan Stanley</i> (PDF). Burger King Holdings. 13 November 2007. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20161005142234/https://www.morganstanleyclientserv.com/cs/documents?DocID=p_BRGR3">Archived</a> from the original on 5 October 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">6 March</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Morgan+Stanley&rft.atitle=Burger+King+Holdings%2C+Inc.+Common+Stock&rft.date=2007-11-13&rft_id=https%3A%2F%2Fwww.morganstanleyclientserv.com%2Fcs%2Fdocuments%3FDocID%3Dp_BRGR3&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span></span> </li> <li id="cite_note-68"><span class="mw-cite-backlink"><b><a href="#cite_ref-68">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFShawn_McKee2007" class="citation web cs1">Shawn McKee (7 November 2007). "Eat Like a Man, Baby!". <i>Ediets.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Ediets.com&rft.atitle=Eat+Like+a+Man%2C+Baby%21&rft.date=2007-11-07&rft.au=Shawn+McKee&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABig+King" class="Z3988"></span> <span class="cs1-visible-error citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Cite_web" title="Template:Cite web">cite web</a>}}</code>: </span><span class="cs1-visible-error citation-comment">Missing or empty <code class="cs1-code">|url=</code> (<a href="/wiki/Help:CS1_errors#cite_web_url" title="Help:CS1 errors">help</a>)</span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Big_King&action=edit&section=20" title="Edit section: External links"><span>edit</span></a><span 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href="/wiki/Burger_King_franchises" title="Burger King franchises">Franchises</a></li> <li><a href="/wiki/List_of_countries_with_Burger_King_franchises" title="List of countries with Burger King franchises">Countries with franchises</a></li> <li><a href="/wiki/Burger_King_legal_issues" title="Burger King legal issues">Legal issues</a></li> <li><a href="/wiki/Burger_King_products" title="Burger King products">Products</a></li> <li><a href="/wiki/List_of_Burger_King_products" title="List of Burger King products">Product list</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/James_B._Adamson" title="James B. Adamson">James B. Adamson</a></li> <li><a href="/wiki/Brad_Blum" title="Brad Blum">Brad Blum</a></li> <li><a href="/wiki/Greg_Brenneman" title="Greg Brenneman">Greg Brenneman</a></li> <li><a href="/wiki/Norman_E._Brinker" title="Norman E. Brinker">Norman E. Brinker</a></li> <li><a href="/wiki/Jeff_Campbell_(businessman)" title="Jeff Campbell (businessman)">Jeff Campbell</a></li> <li><a href="/wiki/John_Chidsey" title="John Chidsey">John W. Chidsey</a></li> <li><a href="/wiki/Jack_Cowin" title="Jack Cowin">Jack Cowin</a></li> <li><a href="/wiki/David_Edgerton" title="David Edgerton">David Edgerton</a></li> <li><a href="/wiki/James_McLamore" title="James McLamore">James McLamore</a></li> <li><a href="/wiki/Donald_N._Smith" title="Donald N. Smith">Donald N. Smith</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Products</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Beef</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Burger_King_premium_burgers" title="Burger King premium burgers">Premium burgers</a></li> <li><a href="/wiki/Burger_King_sliders" title="Burger King sliders">Sliders</a></li> <li><a href="/wiki/BK_Stacker" title="BK Stacker">BK Stacker</a></li> <li><a href="/wiki/BK_XXL" class="mw-redirect" title="BK XXL">BK XXL</a></li> <li><a class="mw-selflink selflink">Big King</a></li> <li><a href="/wiki/Whopper" title="Whopper">Whopper</a></li> <li><a href="/wiki/Whopperito" title="Whopperito">Whopperito</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Chicken</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Burger_King_grilled_chicken_sandwiches" title="Burger King grilled chicken sandwiches">Grilled chicken sandwiches</a></li> <li><a href="/wiki/Burger_King_Specialty_Sandwiches" title="Burger King Specialty Sandwiches">Specialty Sandwiches</a></li> <li><a href="/wiki/BK_Chicken_Fries" title="BK Chicken Fries">BK Chicken Fries</a></li> <li><a href="/wiki/Burger_King_chicken_nuggets" class="mw-redirect" title="Burger King chicken nuggets">BK Chicken Nuggets</a></li> <li><a href="/wiki/TenderCrisp" title="TenderCrisp">TenderCrisp</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Impossible_Whopper" title="Impossible Whopper">Impossible Whopper</a></li> <li><a href="/wiki/BK_Dinner_Baskets" title="BK Dinner Baskets">BK Dinner Baskets</a></li> <li><a href="/wiki/Burger_King_breakfast_sandwiches" title="Burger King breakfast sandwiches">Breakfast sandwiches</a></li> <li><a href="/wiki/Burger_King_fish_sandwiches" title="Burger King fish sandwiches">Fish sandwiches</a></li> <li><a href="/wiki/Mac_n%27_Cheetos" title="Mac n' Cheetos">Mac n' Cheetos</a></li> <li><a href="/wiki/Storm_(ice_cream)" title="Storm (ice cream)">Storm (ice cream)</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Advertising</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Campaigns</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BK_Tee_Vee" title="BK Tee Vee">BK Tee Vee</a></li> <li><a href="/wiki/Burger_King_Kingdom" class="mw-redirect" title="Burger King Kingdom">Burger King Kingdom</a></li> <li><a href="/wiki/King_Games" class="mw-redirect" title="King Games">King Games</a> <ul><li><i><a href="/wiki/Big_Bumpin%27" title="Big Bumpin'">Big Bumpin'</a></i></li> <li><i><a href="/wiki/PocketBike_Racer" title="PocketBike Racer">PocketBike Racer</a></i></li> <li><i><a href="/wiki/Sneak_King" title="Sneak King">Sneak King</a></i></li></ul></li> <li><a href="/wiki/Burger_King_(mascot)" title="Burger King (mascot)">Burger King (mascot)</a></li> <li><a href="/wiki/The_Subservient_Chicken" title="The Subservient Chicken">The Subservient Chicken</a></li> <li><a href="/wiki/The_Whopperettes" class="mw-redirect" title="The Whopperettes">The Whopperettes</a></li> <li><a href="/wiki/Ugoff" title="Ugoff">Ugoff</a></li> <li><a href="/wiki/Where%27s_Herb%3F" title="Where's Herb?">Where's Herb?</a></li> <li><a href="/wiki/Whopper_Sacrifice" title="Whopper Sacrifice">Whopper Sacrifice</a></li> <li><a href="/wiki/Whopper_Whopper" title="Whopper Whopper">"Whopper Whopper"</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Sponsorships</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Burger_King_Classic" title="Burger King Classic">Burger King Classic</a></li> <li><a href="/wiki/New_Zealand_Breakers" title="New Zealand Breakers">New Zealand Breakers</a> (<a href="/wiki/National_Basketball_League_(Australasia)" class="mw-redirect" title="National Basketball League (Australasia)">NBL</a>)</li> <li><a href="/wiki/Sauber" class="mw-redirect" title="Sauber">Sauber</a> (<a href="/wiki/Formula_One" title="Formula One">F1</a>)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related subjects</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Burger_wars" title="Burger wars">Burger wars</a></li> <li><a href="/wiki/Fast_food_advertising" title="Fast food advertising">Fast food advertising</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Franchises and<br />related topics</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AmRest" title="AmRest">AmRest</a></li> <li><a href="/wiki/Beurger_King_Muslim" title="Beurger King Muslim">Beurger King Muslim</a></li> <li><a href="/wiki/BK_Whopper_Bar" title="BK Whopper Bar">BK Whopper Bar</a></li> <li><a href="/wiki/Burger_King_Israel" title="Burger King Israel">Burger King Israel</a></li> <li><a href="/wiki/Burger_King_(Mattoon,_Illinois)" title="Burger King (Mattoon, Illinois)">Burger King (Mattoon, Illinois)</a></li> <li><a href="/wiki/Burger_King_(Alberta)" title="Burger King (Alberta)">Burger King (Alberta)</a></li> <li><a href="/wiki/Carrols_Restaurant_Group" title="Carrols Restaurant Group">Carrols Corporation</a></li> <li><a href="/wiki/Simonds_Farsons_Cisk" title="Simonds Farsons Cisk">Simonds Farsons Cisk</a></li> <li><a href="/wiki/Heartland_Food_Corporation" title="Heartland Food Corporation">Heartland Food Corporation</a></li> <li><a href="/wiki/Hungry_Jack%27s" title="Hungry Jack's">Hungry Jack's</a> (Australia)</li> <li><a href="/wiki/Olayan_Group" title="Olayan Group">Olayan Group</a></li> <li><a href="/wiki/Quick_(restaurant)" title="Quick (restaurant)">Quick</a></li> <li><a href="/wiki/Wimpy_(restaurant)" title="Wimpy (restaurant)">Wimpy</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Ownership</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Pillsbury_(brand)" title="Pillsbury (brand)">Pillsbury</a></li> <li><a href="/wiki/Grand_Metropolitan" title="Grand Metropolitan">Grand Metropolitan</a></li> <li><a href="/wiki/Diageo" title="Diageo">Diageo</a></li> <li><a href="/wiki/TPG_Capital" class="mw-redirect" title="TPG Capital">TPG Capital</a></li> <li><a href="/wiki/Bain_Capital" title="Bain Capital">Bain Capital</a></li> <li><a href="/wiki/3G_Capital" title="3G Capital">3G Capital</a></li> <li><a href="/wiki/Berkshire_Hathaway" title="Berkshire Hathaway">Berkshire Hathaway</a></li> <li><a href="/wiki/Restaurant_Brands_International" title="Restaurant Brands International">Restaurant Brands International</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Legal issues<br />and cases</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/Burger_King_Corporation_v_Hungry_Jack%27s_Pty_Ltd" title="Burger King Corporation v Hungry Jack's Pty Ltd">Burger King Corporation v Hungry Jack's Pty Ltd</a></i></li> <li><i><a href="/wiki/Burger_King_Corp._v._Rudzewicz" title="Burger King Corp. v. Rudzewicz">Burger King Corp. v. Rudzewicz</a></i></li> <li><a href="/wiki/Burger_King_Pok%C3%A9mon_container_recall" title="Burger King Pokémon container recall">Burger King Pokémon container recall</a></li> <li><a href="/wiki/2013_horse_meat_scandal" title="2013 horse meat scandal">2013 horse meat scandal</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow hlist" colspan="2"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:Burger_King" title="Category:Burger King">Category</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Hamburgers" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Hamburgers" title="Template:Hamburgers"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Hamburgers" title="Template talk:Hamburgers"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Hamburgers" title="Special:EditPage/Template:Hamburgers"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Hamburgers" style="font-size:114%;margin:0 4em"><a href="/wiki/Hamburger" title="Hamburger">Hamburgers</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Types</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Angus_burger" title="Angus burger">Angus burger</a></li> <li><a href="/wiki/Buffalo_burger" title="Buffalo burger">Buffalo burger</a></li> <li><a href="/wiki/Butter_burger" title="Butter burger">Butter burger</a></li> <li><i><a href="/wiki/B%C3%B8fsandwich" title="Bøfsandwich">Bøfsandwich</a></i></li> <li><a href="/wiki/Cheeseburger" title="Cheeseburger">Cheeseburger</a></li> <li><a href="/wiki/Chili_burger" title="Chili burger">Chili burger</a></li> <li><a href="/wiki/Chori_burger" title="Chori burger">Chori burger</a></li> <li><a href="/wiki/Coconut_burger" class="mw-redirect" title="Coconut burger">Coconut burger</a></li> <li><a href="/wiki/Fat_Boy_(hamburger)" title="Fat Boy (hamburger)">Fat Boy</a></li> <li><a href="/wiki/Hamburger" title="Hamburger">Hamburger</a></li> <li><a href="/wiki/Hamdog" title="Hamdog">Hamdog</a></li> <li><a href="/wiki/Jucy_Lucy" title="Jucy Lucy">Jucy/Juicy Lucy</a></li> <li><a href="/wiki/Luther_Burger" title="Luther Burger">Luther Burger</a></li> <li><a href="/wiki/Naan_burger" class="mw-redirect" title="Naan burger">Naan burger</a></li> <li><a href="/wiki/Patty_melt" title="Patty melt">Patty melt</a></li> <li><a href="/wiki/Ramly_Group#Ramly_Burger" title="Ramly Group">Ramly burger</a></li> <li><a href="/wiki/Rice_burger" title="Rice burger">Rice burger</a></li> <li><a href="/wiki/Slider_(sandwich)" title="Slider (sandwich)">Slider</a></li> <li><a href="/wiki/Slopper" title="Slopper">Slopper</a></li> <li><a href="/wiki/Slugburger" title="Slugburger">Slugburger</a></li> <li><a href="/wiki/Tempeh_burger" title="Tempeh burger">Tempeh burger</a></li> <li><a href="/wiki/Veggie_burger" title="Veggie burger">Veggie burger</a></li></ul> </div></td><td class="noviewer navbox-image" rowspan="5" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/wiki/File:Cheeseburger.png" class="mw-file-description" title="A cheeseburger"><img alt="A cheeseburger" src="//upload.wikimedia.org/wikipedia/commons/thumb/1/11/Cheeseburger.png/100px-Cheeseburger.png" decoding="async" width="100" height="67" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/11/Cheeseburger.png/150px-Cheeseburger.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/11/Cheeseburger.png/200px-Cheeseburger.png 2x" data-file-width="2700" data-file-height="1800" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Brand name</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bacon_Deluxe" title="Bacon Deluxe">Bacon Deluxe</a></li> <li><a href="/wiki/Baconator" title="Baconator">Baconator</a></li> <li><a href="/wiki/Big_Classic" title="Big Classic">Big Classic</a></li> <li><a class="mw-selflink selflink">Big King</a></li> <li><a href="/wiki/Big_Mac" title="Big Mac">Big Mac</a></li> <li><a href="/wiki/Big_N%27_Tasty" title="Big N' Tasty">Big N' Tasty</a></li> <li><a href="/wiki/Burger_King_premium_burgers" title="Burger King premium burgers">Burger King premium burgers</a></li> <li><a href="/wiki/McDonald%27s_Deluxe_line" title="McDonald's Deluxe line">McDonald's Deluxe line</a></li> <li><a href="/wiki/Quarter_Pounder" title="Quarter Pounder">Quarter Pounder</a></li> <li><a href="/wiki/Whopper" title="Whopper">Whopper</a></li> <li><a href="/wiki/Jollibee#Yumburger" title="Jollibee">Yumburger</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Overview</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/History_of_the_hamburger" title="History of the hamburger">History of the hamburger</a></li> <li><a href="/wiki/History_of_the_hamburger_in_the_United_States" title="History of the hamburger in the United States">History of the hamburger in the United States</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">List articles</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_hamburger_restaurants" title="List of hamburger restaurants">List of hamburger restaurants</a></li> <li><a href="/wiki/List_of_hamburgers" title="List of hamburgers">List of hamburgers</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related topics</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hamburg_steak" title="Hamburg steak">Hamburg steak</a></li> <li><a href="/wiki/Patty" title="Patty">Patty</a></li> <li><a href="/wiki/Salisbury_steak" title="Salisbury steak">Salisbury steak</a></li> <li><a href="/wiki/Sandwich" title="Sandwich">Sandwich</a></li> <li><a href="/wiki/Sloppy_joe" title="Sloppy joe">Sloppy joe</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="3"><div><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:Hamburgers_(food)" title="Category:Hamburgers (food)">Category: Hamburgers (food)</a></div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Big_King&oldid=1247400992#BK_XXL">https://en.wikipedia.org/w/index.php?title=Big_King&oldid=1247400992#BK_XXL</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a 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