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row"><div class="col col-sm-9"><div class="tag-list"><div class="title">Temas em foco:</div><div class="list"><a href="https://www.jpn.up.pt/tag/futebol/">Futebol</a>,<a href="https://www.jpn.up.pt/tag/fc-porto/">FC Porto</a>,<a href="https://www.jpn.up.pt/tag/boavista-fc/">Boavista FC</a>,<a href="https://www.jpn.up.pt/tag/liga-portugal/">Liga Portugal</a>,<a href="https://www.jpn.up.pt/tag/primeira-liga/">Primeira Liga</a></div></div></div><div class="col col-sm-3"><div class="see-all"><a href="https://www.jpn.up.pt/desporto/">Ver todos</a></div></div></div></div></li> <li id="menu-item-298528" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-298528 menu-item-mega-menu menu-item-has-children"><a href="https://www.jpn.up.pt/mundo/">Mundo</a><div class="mega-menu"><div class="posts-wrapper row"><div class="col col-xs-3"> <div class="post-summary post-format-audio"> <div class="post-image"> <a 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Agora, é muito polarizado e tribal”</a> </h2> </div> </div> </div></div><div class="mm-bottom row"><div class="col col-sm-9"><div class="tag-list"><div class="title">Temas em foco:</div><div class="list"><a href="https://www.jpn.up.pt/tag/eleicoes/">Eleições</a>,<a href="https://www.jpn.up.pt/tag/eua/">EUA</a>,<a href="https://www.jpn.up.pt/tag/espanha/">Espanha</a>,<a href="https://www.jpn.up.pt/tag/imigracao/">Imigração</a>,<a href="https://www.jpn.up.pt/tag/donald-trump/">Donald Trump</a></div></div></div><div class="col col-sm-3"><div class="see-all"><a href="https://www.jpn.up.pt/mundo/">Ver todos</a></div></div></div></div></li> <li class="search"><button class="btn btn-search"><span class="fa fa-search"></span></button></li></ul> </div> </div> </div> </div> </nav> <div id="page-wrapper"> <div class="breadcrumb-wrapper"><div class="container"><ol itemscope itemtype="http://schema.org/BreadcrumbList" class="breadcrumb"><li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"><a itemprop="item" href="https://www.jpn.up.pt/">Página inicial</a><meta itemprop="position" content="1" /></li><li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"><a href="https://www.jpn.up.pt/artigo/" itemprop="item"><span itemprop="name">Artigo</span></a><meta itemprop="position" content="2" /></li></ol></div></div><div class="fimg-wrapper fimg-none fimg-no-thumb container-fluid"></div><div class="container single-container"> <div class="row-primary sidebar-none clearfix"> <main id="main" class="main"> <article id="post-433042" class="post-433042 post type-post status-publish format-standard has-post-thumbnail hentry category-artigo category-destaque-principal category-up tag-20-anos-jpn tag-ciberjornalismo tag-cobciber tag-jornalismo"> <header class="post-image"> <div class="fimg-wrapper fimg-none fimg-no-thumb"> <div class="featured-image"> <div class="fimg-inner"> <div class="vm-wrapper"> <div class="vm-middle"> <div class="post-categories"><a class="up-SingleCatLink" href="https://www.jpn.up.pt/up/">UP</a></div> <h1 class="post-title">20 anos JPN: "Die Chefredaktion" quer que os jovens se sintam representados nas notícias</h1> <ul class="post-meta clearfix no-sep"><li class="post-author">Por <a href="https://www.jpn.up.pt/author/filipasilva/">Filipa Silva </a> </li><li class="post-date">13:07 - 25 Novembro, 2024 </li><li class="post-views"><span class="fa fa-eye"></span>17</li><li class="post-comments"><span class="fa fa-comment"></span>0</li><li class="small-post-sharing"><ul class="list-inline"> <li><a class="fb" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.jpn.up.pt%2F2024%2F11%2F25%2F20-anos-jpn-projeto-editorial-feito-por-e-para-jovens-apresentado-no%2F" target="_blank" title="Partilhar no %sFacebook"><span class="fa fa-facebook"></span></a></li> <li><a class="tw"href="https://twitter.com/home?status=20+anos+JPN%3A+%26%238220%3BDie+Chefredaktion%26%238221%3B+quer+que+os+jovens+se+sintam+representados+nas+not%C3%ADcias+-+https%3A%2F%2Fwww.jpn.up.pt%2F2024%2F11%2F25%2F20-anos-jpn-projeto-editorial-feito-por-e-para-jovens-apresentado-no%2F" target="_blank" title="Partilhar no %sTwitter"><span class="fa fa-twitter"></span></a></li> <li><a class="gplus"href="https://plus.google.com/share?url=https%3A%2F%2Fwww.jpn.up.pt%2F2024%2F11%2F25%2F20-anos-jpn-projeto-editorial-feito-por-e-para-jovens-apresentado-no%2F" target="_blank" title="Partilhar no %sGoogle+"><span class="fa fa-google-plus"></span></a></li> </ul></li></ul> </div> </div> </div> </div> </div> </header> <section class="post-content"> <h2 class="post-excerpt">Editora-chefe do projeto editorial austríaco, que funciona em exclusivo no Instagram e no TikTok, e que tem a geração Z como público-alvo, esteve no Porto a apresentar o projeto na terceira e última conferência comemorativa dos 20 anos do JPN. O evento fez parte do VIII Congresso de Ciberjornalismo, que decorreu quarta e quinta-feira na Faculdade de Letras da Universidade do Porto.</h2> <div id="attachment_433045" class="wp-caption aligncenter" style="width: 1883px"><img decoding="async" class="wp-image-433045 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201873%201250'%3E%3C/svg%3E" alt="" width="1873" height="1250" data-lazy-srcset="https://www.jpn.up.pt/wp-content/uploads/2024/11/DSC0342-scaled-e1732297598809.jpg 1873w, https://www.jpn.up.pt/wp-content/uploads/2024/11/DSC0342-scaled-e1732297598809-300x200.jpg 300w, https://www.jpn.up.pt/wp-content/uploads/2024/11/DSC0342-scaled-e1732297598809-595x397.jpg 595w, https://www.jpn.up.pt/wp-content/uploads/2024/11/DSC0342-scaled-e1732297598809-1536x1025.jpg 1536w, https://www.jpn.up.pt/wp-content/uploads/2024/11/DSC0342-scaled-e1732297598809-1440x961.jpg 1440w" data-lazy-sizes="(max-width: 1873px) 100vw, 1873px" data-lazy-src="https://www.jpn.up.pt/wp-content/uploads/2024/11/DSC0342-scaled-e1732297598809.jpg" /><noscript><img decoding="async" class="wp-image-433045 size-full" src="https://www.jpn.up.pt/wp-content/uploads/2024/11/DSC0342-scaled-e1732297598809.jpg" alt="" width="1873" height="1250" srcset="https://www.jpn.up.pt/wp-content/uploads/2024/11/DSC0342-scaled-e1732297598809.jpg 1873w, https://www.jpn.up.pt/wp-content/uploads/2024/11/DSC0342-scaled-e1732297598809-300x200.jpg 300w, https://www.jpn.up.pt/wp-content/uploads/2024/11/DSC0342-scaled-e1732297598809-595x397.jpg 595w, https://www.jpn.up.pt/wp-content/uploads/2024/11/DSC0342-scaled-e1732297598809-1536x1025.jpg 1536w, https://www.jpn.up.pt/wp-content/uploads/2024/11/DSC0342-scaled-e1732297598809-1440x961.jpg 1440w" sizes="(max-width: 1873px) 100vw, 1873px" /></noscript><p class="wp-caption-text">Anna Jandrisevits é a editora-chefe do Die Chefredaktion e esteve no Porto a apresentar o projeto editorial. <span class="image-creds">Foto: Fernanda Lima/ObCiber</span></p></div> <p><strong>Os media tradicionais “falham em chegar aos mais jovens”.</strong> O conteúdo, a linguagem, os temas que escolhem abordar “são pensados para adultos”. Em consequência disso, diz <strong>Anna Jandrisevits</strong>, <strong>muitos jovens não consomem notícias</strong>, nem têm literacia mediática. No <strong>Die Chefredaktion</strong>, projeto editorial austríaco apresentado na semana passada no Porto, “em vez de julgar” os jovens, a receita é outra: adaptar os conteúdos noticiosos “às suas necessidades e ao jornalismo que querem consumir”.</p> <p>Criado em 2021, o<strong> projeto editorial</strong> funciona exclusivamente no <a href="https://www.instagram.com/die_chefredaktion/" target="_blank" rel="noopener">Instagram</a> e no <a href="https://www.tiktok.com/@die_chefredaktion" target="_blank" rel="noopener">TikTok</a> e tem a “geração Z” como público-alvo, isto é, os jovens nascidos entre a segunda metade da década de 90 e o ano de 2012. </p> <p>Com 27 anos acabados de fazer, Anna Jandrisevits, a <strong>editora-chefe</strong> do projeto, sublinha que é “<strong>a mais velha” da equipa</strong>, atualmente formada por cinco pessoas<em>. </em>Não por acaso: <strong>“</strong><span style="font-weight: 400;"><strong>A nossa visão é que, para chegar aos jovens, temos que ter pessoas jovens na equipa.</strong> É a equipa editorial mais jovem da Áustria”, referiu.</span></p> <p>Além da juventude, consideram fundamental estar nas <strong>redes sociais</strong>. Apesar do potencial “uso problemático” destas plataformas, a solução não é sair, na opinião da jovem: <strong>“para recuperar a confiança dos jovens no jornalismo</strong><span style="font-weight: 400;"><strong>, para informá-los de forma séria e confiável e para prevenir a desinformação e a radicalização temos de providenciar jornalismo nestas plataformas”</strong>, afirmou.</span></p> <p>Contando atualmente com mais de 70 mil seguidores, o <strong>Die Chefredaktion </strong>cobre a <strong>atualidade</strong>, <strong>tendências</strong>, <strong>conteúdos com que os jovens se possam sentir identificados</strong>, usando muitas vezes o que chamam de “<em>storytelling</em> em camadas”. <strong>“Por exemplo, podemos fazer um vídeo em que estamos a cozinhar enquanto explicamos algo [da atualidade]. Fazêmo-lo não só para chegar aos jovens, mas também para enganar o algoritmo”</strong>, referiu, lembrando que, em plataformas como o Instagram e o TikTok, o conteúdo político é mais votado à “sombra”.</p> <p>A equipa do Die Chefredaktion faz <strong>entrevistas</strong>, histórias pessoais, reportagens, <strong>inquéritos de rua</strong> e também textos de <strong>opinião</strong>, sempre a partir da “perspetiva dos jovens”<span style="font-weight: 400;"> e a partir de formatos originais que cativem o olhar dos mais novos.</span></p> <div id="attachment_433084" class="wp-caption aligncenter" style="width: 2010px"><img decoding="async" class="wp-image-433084 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202000%201333'%3E%3C/svg%3E" alt="" width="2000" height="1333" data-lazy-srcset="https://www.jpn.up.pt/wp-content/uploads/2024/11/chef_redaktion.jpg 2000w, https://www.jpn.up.pt/wp-content/uploads/2024/11/chef_redaktion-300x200.jpg 300w, https://www.jpn.up.pt/wp-content/uploads/2024/11/chef_redaktion-595x397.jpg 595w, https://www.jpn.up.pt/wp-content/uploads/2024/11/chef_redaktion-1536x1024.jpg 1536w, https://www.jpn.up.pt/wp-content/uploads/2024/11/chef_redaktion-1440x960.jpg 1440w" data-lazy-sizes="(max-width: 2000px) 100vw, 2000px" data-lazy-src="https://www.jpn.up.pt/wp-content/uploads/2024/11/chef_redaktion.jpg" /><noscript><img decoding="async" class="wp-image-433084 size-full" src="https://www.jpn.up.pt/wp-content/uploads/2024/11/chef_redaktion.jpg" alt="" width="2000" height="1333" srcset="https://www.jpn.up.pt/wp-content/uploads/2024/11/chef_redaktion.jpg 2000w, https://www.jpn.up.pt/wp-content/uploads/2024/11/chef_redaktion-300x200.jpg 300w, https://www.jpn.up.pt/wp-content/uploads/2024/11/chef_redaktion-595x397.jpg 595w, https://www.jpn.up.pt/wp-content/uploads/2024/11/chef_redaktion-1536x1024.jpg 1536w, https://www.jpn.up.pt/wp-content/uploads/2024/11/chef_redaktion-1440x960.jpg 1440w" sizes="(max-width: 2000px) 100vw, 2000px" /></noscript><p class="wp-caption-text">Excerto da página do projeto no Instagram. <span class="image-creds"></span></p></div> <p>Têm também uma newsletter semanal e, mais recentemente, criaram uma coluna de acesso exclusivo para subscritores, protegida por uma <em>paywall</em>. <span style="font-weight: 400;"><strong>“Começámos esta coluna com uma autora anónima que escreve sobre as suas experiências em encontros amorosos e tem corrido muito bem. É publicada mensalmente e é só para subscritores”</strong>, explicou.</span></p> <p>Na origem, o Die Chefredaktion fez parte de uma empresa que detinha outros projetos editoriais, mas <strong>tornou-se independente no início deste ano</strong>. O financiamento do projeto que, garante Anna, é muito difícil, faz-se para já através das subscrições e também de publicidade e da produção de conteúdo patrocinado – “devidamente identificado” e feito “muito raramente”, sublinhou. À parte a coluna mensal, todo o conteúdo é de acesso gratuito nas redes do projeto.</p> <p>Na apresentação que fez no Porto, a jovem jornalista defendeu ainda a necessidade de garantir diversidade na equipa redatorial, e debruçou-se também sobre o <strong>discurso de ódio online</strong>, que diz já ter sentido em diversas ocasiões.</p> <p>Ele<strong> revela-se “</strong><span style="font-weight: 400;"><strong>especialmente quando as histórias são sobre feminismo, islão ou imigração”</strong>, referiu, numa alusão a um relatório do International Press Institute. </span></p> <p>Em tópicos mais sensíveis, que a jovem diz serem evitados pelos media tradicionais por causa desse discurso, a estratégia do Die Chefredktion passa por ouvir “o máximo de vozes” e “pessoas diretamente afetadas pelos problemas”.</p> <p><strong>“No caso de Israel e Gaza, por exemplo, o que fizemos foi ouvir um jovem de Gaza e um jovem judeu de Israel. Desativamos os comentários logo à partida e deixamos que cada um deles contasse a sua história.</strong> Perguntamos-lhes o que é que estavam a sentir, quais eram sobre os seus pensamentos sobre o que se estava a passar e fizemos estes dois retratos”, exemplificou.</p> <h4>Projeto quer chegar a mais “homens jovens”</h4> <p>Ainda no plano das fontes, da plateia veio uma pergunta sobre <strong>como se equilibra essa perspetiva mais emocional e baseada na experiência com o papel jornalístico de verificação e enquadramento</strong>. Anna Jandrisevits respondeu que essa é<strong> uma preocupação da equipa</strong>. Entre outras coisas, adicionam informação escrita nos vídeos e intervêm nos comentários. Em todo o caso, confessa, o ideal seria poder ter na equipa alguém responsável só por pesquisa e verificação, o que não é para já o caso.</p> <p>Outra questão da plateia visou especificamente a série <strong>“Makeup my mind”</strong>, na qual as jovens repórteres falam sobre assuntos políticos enquanto fazem a maquilhagem. Anna, que aparece na série a falar sobre Gaza, referiu que “compreende totalmente” as dúvidas que o formato pode suscitar, mas se esse é o caminho necessário para enganar o algoritmo e assim falar de assuntos importantes, então, essa vai ser a opção a tomar.</p> <p>Na apresentação que fez no Porto, a jovem partilhou também o objetivo fixado pela equipa do Die Chefredaktion para o a próximo ano<strong>: atrair mais “jovens homens” na sua audiência</strong>. Para isso, estão a ponderar recrutar jovens do sexo masculino para a equipa e alargar a presença noutras redes sociais também elas mais atrativas para este grupo, casos do Twitch, do Reddit ou ainda do Youtube.</p> <p>A conferência <strong>“Jornalismo online para a juventude de hoje – Notícias no Instagram e no TikTok”</strong> decorreu na última quarta-feira, na Faculdade de Letras da Universidade do Porto, integrada no programa do <a href="https://obciber.com/" target="_blank" rel="noopener">VIII Congresso de Ciberjornalismo</a>. Foi a terceira e última conferência comemorativa dos <strong>20 anos do JPN</strong>, que, em março, promoveu um <a href="https://www.jpn.up.pt/2024/03/25/20-anos-jpn-mensagem-de-otimismo-marca-conferencia-inaugural/" target="_blank" rel="noopener">debate entre jovens jornalistas</a> e, em setembro, uma discussão sobre o <a href="https://www.jpn.up.pt/2024/10/09/20-anos-jpn-ha-futuro-ha-caminho-para-o-jornalismo-e-uma-das-chaves-e-a-proximidade/" target="_blank" rel="noopener">jornalismo feito no e para o Porto</a>. </p> </section> <div class="post-sharing"> <ul class="list-inline text-center"> <li class="facebook-sharing-but"><a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.jpn.up.pt%2F2024%2F11%2F25%2F20-anos-jpn-projeto-editorial-feito-por-e-para-jovens-apresentado-no%2F" target="_blank" title="Partilhar no Facebook"><span class="fa fa-facebook"></span></a></li> <li class="twitter-sharing-but"><a 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