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href="/insights"><span class="text-fluid-body font-sans">Insights</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/newsroom"><span class="text-fluid-body font-sans">Newsroom</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/about-us"><span class="text-fluid-body font-sans">About us</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/about-us/contact"><span class="text-fluid-body font-sans">Contact us</span></a></li></ul></div><div class="relative col-span-6"><div class="absolute top-0 left-0"><ul class="pt-5"></ul></div><div class="absolute top-0 left-0"><ul class="pt-5"><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] 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before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/nsw-first-program">NSW First Program</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/sell-nsw">Sell NSW</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/training">Training</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/signposting">Signposting</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/our-sites">Our Sites</a></li></ul></div><div class="absolute top-0 left-0"><ul class="pt-5"><li 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class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/gipa-access-to-information">Access to information</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/destination-networks">Destination networks</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/careers">Careers</a></li></ul></div><div class="absolute top-0 left-0"><ul class="pt-5"></ul></div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Destination NSW is the source for NSW visitor economy insights, resources and events to help build businesses. Our vision is for NSW  to be the premier visitor economy in the Asia Pacific by 2030.</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Find out about funding opportunities, how to develop, promote and sell your product and more.</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Brand and campaign information</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">The Destination NSW events team is responsible for developing and delivering a distinctive and compelling events calendar that positions Sydney and NSW as the events capital of the Asia Pacific. </div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">The latest statistical data and research to equip NSW visitor economy businesses </div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Latest news, events and findings  from Destination NSW and team</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Learn about Destination NSW</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">General enquiries and information requests</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0"><div class="w-full"><div><p>Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0"><div class="w-full"><div><p>Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0"><div class="w-full"><div><p>Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.</p></div></div></div></div></section></div></section><section class="pointer-events-none absolute inset-0 pt-header-height w-auto"><div 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flex justify-center items-center transition-colors duration-200 ease-in-out flex-shrink-0 relative bg-accent text-accent-foreground group-hover:bg-navy group-hover:text-white min-w-[2.25rem] h-9 rounded-lg"><div class="w-3.5 relative"><span class="-translate-y-1 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="scale-x-1 origin-center block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="translate-y-1 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span></div></div></button></div></section></div></header><div class="md:w-[33vw] fixed left-0 bottom-0 top-0 w-full z-modal invisible border-r border-border py-4 pt-0 bg-white flex flex-col"><div class="heading-fade-in flex justify-between h-[4rem] items-center border-b border-border mb-4 px-5 md:px-[1.875rem]"><p class="text-16 font-sans mt-[0.125rem] leading-none">Contents</p><button class="flex justify-center items-center flex-shrink-0 group whitespace-nowrap transition-colors duration-200 ease-in-out min-w-[2.75rem] h-11" aria-label="Close Button"><div class="text-14 flex justify-center items-center transition-colors duration-200 ease-in-out mr-[-0.6rem] bg-button-background text-button-foreground group-hover:bg-accent group-hover:text-accent-foreground min-w-[2.25rem] h-9 rounded-lg"><div class="w-3.5 relative"><span class="translate-y-0 rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="translate-y-0 -rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span></div></div></button></div><nav class="px-5 md:px-[1.875rem] -mt-4"></nav></div><div class="fixed inset-0 bg-grey-02 opacity-0 z-modalShadow pointer-events-none transition-opacity duration-300 easing cursor-pointer"></div><main class="w-full flex-grow flex-shrink flex flex-col" id="main-content"><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0 pb-14 md:pb-28" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><section class="relative w-auto mb-16 md:mb-28"><div class="homeLayout-content relative z-[3] pb-5 top-gap min-h-[min(85vh,49rem)] md:h-[40rem] flex-1 flex flex-col w-auto"><div class="header min-h-[6rem] md:h-[11.125rem]"><div class="w-auto max-content gutter-p"><div class="mt-5"><div class="flex flex-wrap items-center whitespace-pre-wrap w-full text-grey-02"><a class="hover:text-accent text-12 whitespace-pre" href="/marketing">Marketing</a><svg viewBox="0 0 6 11" fill="none" xmlns="http://www.w3.org/2000/svg" class="w-[0.35rem] block mx-3 flex-shrink-0 rotate-180"><path d="M-4.17213e-07 5.5L5.26316 10.5L6 9.8L1.47368 5.5L6 1.2L5.26316 0.5L-4.17213e-07 5.5Z" fill="currentColor"></path></svg><a class="hover:text-accent text-12 whitespace-pre is-active" href="/marketing/feel-new-visitor-brand">Feel New visitor brand</a></div></div></div></div><div class="divider bg-border w-full h-[1px] mb-4"></div><div class="top flex-1 md:h-[40rem]"><div class="w-auto grid-layout max-content gutter-p"><h1 class="text-fluid-h2-hero font-normal font-sans whitespace-pre-wrap col-span-12 md:col-span-5">Feel New visitor brand</h1><p class="text-fluid-h3-hero font-normal font-sans text-dark-opacity-80 md:col-start-7 w-full whitespace-pre-wrap col-span-12 md:col-span-6">Welcome to NSW: a place to feel free, feel alive, feel new.</p></div></div><section class="bottom mt-20 md:mt-0 w-auto grid-layout max-content gutter-p"><div class="md:col-span-6 row-start-3 md:row-start-auto col-span-12 flex flex-row justify-start items-end w-full [&>div]:w-full"></div><div class="col-span-12 md:col-span-6"><div class="mt-10 [&_div.links-list]:mb-0 w-full"><div><p></p><div class="contain-block-width links-list [&:not(:first-child)]:mt-16 [&:not(:first-child)]:md:mt-28 w-auto mb-16 md:mb-28"><span class="text-14 uppercase md:text-13 font-sans text-accent !mb-4 block text-fluid-body-small"></span><div class="w-auto"><a class="border-t border-border py-3 grid grid-cols-6 gap-[20px] md:gap-[32px] w-full items-center" href="/destination-nsw-business-support"><span class="text-fluid-body font-sans col-span-2 text-foreground">Business support</span><span class="text-fluid-extra-small font-sans text-foreground flex-1 col-span-3">Tools, knowledge and resources</span><span class="col-span-1 justify-self-end flex justify-center items-center relative w-9 h-9 rounded-full bg-accent transition easing duration text-white [&_path]:fill-foreground-invert"><svg class="w-[10px] w-[12px]" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></a><a class="border-t border-border py-3 grid grid-cols-6 gap-[20px] md:gap-[32px] w-full items-center" href="/insights"><span class="text-fluid-body font-sans col-span-2 text-foreground">Insights</span><span class="text-fluid-extra-small font-sans text-foreground flex-1 col-span-3">Statistics and research to strengthen marketing and business decisions</span><span class="col-span-1 justify-self-end flex justify-center items-center relative w-9 h-9 rounded-full bg-accent transition easing duration text-white [&_path]:fill-foreground-invert"><svg class="w-[10px] w-[12px]" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></a></div></div></div></div></div></section></div><div class="mx-auto overflow-hidden w-full"><div class="origin-[top 50%] relative w-full block overflow-hidden"><div style="padding-top:56.25%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/4b929c462fba512012c160d661d37dd8355d4dc7-8192x5464.jpg/201783-109.jpg?rect=0,428,8192,4608&w=320&h=180&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/4b929c462fba512012c160d661d37dd8355d4dc7-8192x5464.jpg/201783-109.jpg?rect=0,431,8192,4603&w=420&h=236&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/4b929c462fba512012c160d661d37dd8355d4dc7-8192x5464.jpg/201783-109.jpg?rect=0,428,8192,4608&w=640&h=360&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/4b929c462fba512012c160d661d37dd8355d4dc7-8192x5464.jpg/201783-109.jpg?rect=0,428,8192,4608&w=1024&h=576&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/4b929c462fba512012c160d661d37dd8355d4dc7-8192x5464.jpg/201783-109.jpg?rect=0,428,8192,4608&w=1200&h=675&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/4b929c462fba512012c160d661d37dd8355d4dc7-8192x5464.jpg/201783-109.jpg?rect=0,428,8192,4608&w=1920&h=1080&fit=min&auto=format 1920w,https://cdn.sanity.io/images/faycjvmy/production/4b929c462fba512012c160d661d37dd8355d4dc7-8192x5464.jpg/201783-109.jpg?rect=0,428,8192,4608&w=3200&h=1800&fit=min&auto=format 3200w"/><img data-sizes="auto" src="https://cdn.sanity.io/images/faycjvmy/production/4b929c462fba512012c160d661d37dd8355d4dc7-8192x5464.jpg/201783-109.jpg?rect=0,428,8192,4608&w=320&h=180&fit=min&auto=format" loading="eager" class="absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></div></section><section class="relative w-auto max-content gutter-p mb-16 md:mb-28"><div class="article-body [&_p:last-child]:mb-0 [&_a]:text-accent [&_a:hover]:opacity-50 [&_a]:transition-opacity [&_a]:duration-300 mediumLarge:[&_.contain-block-width]:max-w-[calc(50%-1rem)] mediumLarge:[&_.contain-block-width]:ml-auto mediumLarge:[&_blockquote]:max-w-[calc(50%-1rem)] mediumLarge:[&_blockquote]:ml-auto [&_.image-block_.res-image]:rounded-lg [&_.image-block_.res-image]:overflow-hidden [&_.gallery-block_.res-image]:rounded-lg [&_.gallery-block_.res-image]:overflow-hidden w-full"><div><div class="bg-border h-px mb-4 [&:first-child]:hidden mt-16 mediumLarge:mt-28 w-auto full-width"></div><h2 id="about">About</h2><p><br/>‘Feel New’ is the NSW visitor brand underpinning Destination NSW’s marketing activity across Sydney and regional NSW. The brand celebrates and taps into the unparalleled experience of travelling throughout the state by representing a collision of diverse natural wonders and vibrant culture that energises you long after you visit. The Feel New brand sets NSW apart from other states with its singular voice, personality and story.<br/><br/>Having a compelling brand is a key pillar in the NSW Visitor Economy Strategy 2030 and provides a strong foundation for differentiation, consumer messaging, local pride and competitiveness to accelerate future growth.<br/><br/>The NSW visitor economy is encouraged to use the Feel New brand throughout their own communications. By telling your NSW stories alongside the Feel New brand objectives, our collective message becomes stronger, increases awareness, consideration and, in turn, conversion of travel to NSW.<br/><br/>Feel New is a brand that belongs to all of us.<br/><br/>Watch the video below to find out more about the development of the Feel New visitor brand and how it has performed since its launch in 2021.<br/></p><figure class="py-[3.8rem] mx-auto w-auto"><div class="z-videoModalShadow pointer-events-none bg-black bg-opacity-80 fixed inset-0 opacity-0"></div><div class="w-full h-auto rounded-[0.5rem] overflow-hidden relative aspect-video" style="aspect-ratio:1280 / 720"><button class="absolute w-full h-full inset-0 group z-[1] flex items-center justify-center" aria-label="play video" disabled=""><span class="absolute w-[2.75rem] h-[2.75rem] top-1/2 left-1/2 -translate-y-1/2 -translate-x-1/2 flex items-center rounded-full bg-blue text-white justify-center transition-transform duration-200 easing group-hover:scale-110"><svg class="w-[11px]" viewBox="0 0 6 8" xmlns="http://www.w3.org/2000/svg"><path d="M5.875 4.00379L0.541667 7.88258L0.541667 0.125L5.875 4.00379Z" fill="currentColor"></path></svg></span><img class="!absolute z-[8] inset-0 transition-opacity duration-1000 opacity-100" src="https://i.vimeocdn.com/video/1790264870-a4ee7962b7933ea84663f6dd6093031f9d3adc390dd48ad689b70fc61ee66850-d_1920x1080?r=pad" width="100%" alt="Feel New case study"/></button><div class="top-0 left-0 flex items-center justify-center"><video class="w-full h-auto max-h-full rounded-[0.5rem] overflow-hidden transition-opacity duration-300 opacity-0" muted="" loop="" playsInline=""></video></div></div><div class="z-videoModal fixed top-5 right-5 opacity-0 pointer-events-none"><button class="flex justify-center items-center flex-shrink-0 group whitespace-nowrap transition-colors duration-200 ease-in-out min-w-[2.75rem] h-11" aria-label="Close Video"><div class="text-14 flex justify-center items-center transition-colors duration-200 ease-in-out bg-button-background text-button-foreground group-hover:bg-accent group-hover:text-accent-foreground min-w-[2.25rem] h-9 rounded-lg"><div class="w-3.5 relative"><span class="translate-y-0 rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="translate-y-0 -rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span></div></div></button></div></figure><h3><strong>How to leverage Feel New for your business:</strong></h3><ul><li>Become a brand ambassador and weave the Feel New tone of voice and video and photography style into your marketing communications. For more information or examples, access the Feel New Industry Toolkit via the Destination NSW <a href="https://resources.destinationnsw.com.au/site/welcome.me" target="_blank" rel="noreferrer noopener">Resource Hub</a>.</li><li>Visually inspire travellers using assets (imagery and video) from the <a href="https://content.destinationnsw.com.au/" target="_blank" rel="noreferrer noopener">Destination NSW Content Library.</a></li><li>Use the Feel New brand mark from the <a href="https://resources.destinationnsw.com.au/site/welcome.me" target="_blank" rel="noreferrer noopener">Destination NSW Resource Hub</a> in your marketing materials.</li><li>Use the hashtags #FeelNSW and #FeelNewSydney in your social posts. The Destination NSW social team monitor these hashtags to find content they can repost to @visitnsw and @sydney followers. Content is always credited and has the potential to drive leads back to businesses.</li><li>Use the animated Feel New campaign stickers (GIFs) in your Instagram Stories or Reels, Facebook Stories and TikToks. Watch how to use the stickers <a href="https://vimeo.com/638516351/33b94f9db8" target="_blank" rel="noreferrer noopener">here</a>.</li><li>Travellers turn to travel to not just recharge, but to feel more alive and inspired when they return to everyday life. Consider how your product/experience will make your visitor <em>feel </em>after their visit. Will they feel recharged and energised? Will they tell their friends and family about their experience? Keep this in mind for every customer touchpoint.</li></ul><p>Stay informed about the Feel New brand and all NSW visitor economy news by subscribing to Destination NSW’s weekly <a class="" href="/newsletters">Insights</a> newsletter.</p></div></div></section></section><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0 pt-10 md:pt-28 pb-14 md:pb-28" style="--background:#f3f3f3;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><section><div class="pb-12 w-auto max-content gutter-p"><h2 class="text-fluid-h5 md:text-fluid-h4"><span>Stay on top of visitor economy news</span><span class="text-foreground-accent block">Subscribe to our newsletters</span></h2><button class="mt-12 h-11 whitespace-nowrap group flex items-center" aria-label="Subscribe" 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clip-rule="evenodd" d="M1.75 1.75L1.75 12.25L12.25 12.25L12.25 7H13.75L13.75 12.25C13.75 13.075 13.075 13.75 12.25 13.75L1.75 13.75C0.9175 13.75 0.25 13.075 0.25 12.25L0.25 1.75C0.25 0.925 0.9175 0.25 1.75 0.25L7 0.25L7 1.75L1.75 1.75ZM8.5 1.75L8.5 0.25L13.75 0.25L13.75 5.5H12.25L12.25 2.8075L4.8775 10.18L3.82 9.1225L11.1925 1.75L8.5 1.75Z" fill="currentColor"></path></svg></span></span></span></button></div><hr class="border-border h-px max-content-p w-full"/><div class="overflow-hidden pt-8 md:pt-12"><div class="w-auto max-content gutter-p"><h3 class="text-fluid-h5 md:text-fluid-h4">Quick links</h3><div class="mt-20 md:mt-24 text-foreground-accent text-16 md:text-20 w-full"><div><p>Helpful resources from<br/>Destination NSW</p></div></div><div class="keen-slider !overflow-visible mt-6 md:mt-8 flex flex-col gap-y-5 md:flex-row"><div class="keen-slider__slide"><a href="https://content.destinationnsw.com.au/" class="text-foreground color-changer bg-background h-full pb-5 group/item rounded-[0.5rem] overflow-hidden flex flex-col [transition:background_250ms]" target="_blank" rel="noreferrer noopener" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="px-5 mt-5"><h4 class="h5 font-sans text-20 md:text-20 mb-2 line-clamp-2 md:h-[1.2em] [transition:color_250ms]">Content Library</h4></div><div class="px-5 flex flex-col justify-between flex-grow pt-2.5"><div class="text-fluid-body-small font-sans text-foreground-accent-2 mb-12 [transition:color_250ms]"><div class="w-full"><div><p>Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="flex justify-end md:justify-start"><span class="relative bg-offWhite group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></div></div></a></div><div class="keen-slider__slide"><a href="https://media.destinationnsw.com.au/" class="text-foreground color-changer bg-background h-full pb-5 group/item rounded-[0.5rem] overflow-hidden flex flex-col [transition:background_250ms]" target="_blank" rel="noreferrer noopener" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="px-5 mt-5"><h4 class="h5 font-sans text-20 md:text-20 mb-2 line-clamp-2 md:h-[1.2em] [transition:color_250ms]">Media Centre</h4></div><div class="px-5 flex flex-col justify-between flex-grow pt-2.5"><div class="text-fluid-body-small font-sans text-foreground-accent-2 mb-12 [transition:color_250ms]"><div class="w-full"><div><p>Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="flex justify-end md:justify-start"><span class="relative bg-offWhite group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></div></div></a></div><div class="keen-slider__slide"><a href="https://resources.destinationnsw.com.au/" class="text-foreground color-changer bg-background h-full pb-5 group/item rounded-[0.5rem] overflow-hidden flex flex-col [transition:background_250ms]" target="_blank" rel="noreferrer noopener" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="px-5 mt-5"><h4 class="h5 font-sans text-20 md:text-20 mb-2 line-clamp-2 md:h-[1.2em] [transition:color_250ms]">Resource Hub</h4></div><div class="px-5 flex flex-col justify-between flex-grow pt-2.5"><div class="text-fluid-body-small font-sans text-foreground-accent-2 mb-12 [transition:color_250ms]"><div class="w-full"><div><p>Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.</p></div></div></div><div class="flex justify-end md:justify-start"><span class="relative bg-offWhite group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></div></div></a></div></div></div></div></section></section></main><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute opacity-0 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