《不眠之夜》上海版：八载筑梦，引领沉浸式演艺新纪元-美通社PR-Newswire

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class="nav-right"> <li class="li-type2"> <a href="https://portal.prnasia.com/?rel=nofollow" rel="nofollow">我要发稿</a> </li> <li class="li-type3"> <a href="https://ncmm.prnasia.com/" rel="nofollow">媒体监测</a> </li> </ul> <div class="nav-search nav-right"> <i class="icon iconfont icon-search nav-search-text"></i> </div>  </div> </nav> </section> </header> <div class="overall"> <div class="container text"> <div class="text-block"> <div class="storyview-headline"> <h1 class="headline" id="contenttitle"> 《不眠之夜》上海版：八载筑梦，引领沉浸式演艺新纪元 </h1> </div> <div class="storyview-company">  <div class="company-left"> <div class="complayname"> <a href="https://www.prnasia.com/mediaroom/14846-1.shtml" class="name">上海尚演文化投资管理有限公司 </a>  </div> <div class="datenum"> <span class="datetime">2024-12-13 22:04</span> <span class="clicknum"><i class="icon iconfont icon-yanjing"></i> 5733</span> </div> </div> <div class="company-right"> <div class="share-line"> <div class="share-tip-top">分享到：</div> <div class="cshare">  <div class="shareicon"> <i class="icon iconfont icon-sina"></i> </div>   <div class="shareicon"> <i class="icon iconfont icon-wechat"></i> </div>   <div class="shareicon"> <i class="icon iconfont icon-linkedin"></i> </div>   <div class="shareicon"> <i class="icon iconfont icon-qzone"></i> </div>    </div> </div> </div> <div class="clear"></div> </div> <div class="noabs"></div> <div id="dvCESM"> <div id="dvCE">  <div id="dvContent"> <style> /* Style Definitions */ span.prnews_span { font-size:8pt; font-family:"Arial"; color:black; } a.prnews_a { color:blue; } li.prnews_li { font-size:8pt; font-family:"Arial"; color:black; } p.prnews_p { font-size:0.62em; font-family:"Arial"; color:black; margin:0in; } </style> <p><span class="legendSpanClass">上海</span><span class="legendSpanClass">2024年12月13日</span> /美通社/ -- 由上海文广演艺集团SMG LIVE与英国戏剧先锋Punchdrunk联合制作<span id="spanHghlt2a20">、</span><span id="spanHghlt4fbb">上海尚演文化投资管理有限公司运营</span>的浸入式戏剧《不眠之夜》上海版，于今年12月迎来其亚洲驻演八周年纪念。作为全球沉浸式剧场及娱乐体验的领航者，持续打破全国驻演类演艺项目的票房佳绩，项目总收入超5.5亿元，接待来自全球各地观众超62万人，其中跨省市及境外游客占比高达60.5%，长期位居各大国际旅游服务网站演出展览类目前列，持续领跑中国沉浸式演艺产业赛道。</p> <p>迎接八周年庆生之际，《不眠之夜》上海版特推出沉浸式跨年「无限沉浸嘉年华INFINITY CARNIVAL」，以一晚三场不同主题沉浸式派对活动，用艺术迎接2025年新的纪元。更携手中信泰富广场、滴滴出行、JUST<span id="spanHghlt9357"> FOTO</span>等多家合作品牌，为观众提供免费停车、半价打车及打卡拍照等多重福利。</p> <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder5855"> <p style="TEXT-ALIGN: center; WIDTH: 100%"><a href="https://mma.prnasia.com/media2/2580608/20241213155759.html" target="_blank" rel="nofollow"><img src="https://mma.prnasia.com/media2/2580608/20241213155759.jpg?p=medium600" title="" alt="" /></a><br /><span></span></p> </div> <p><b>八年驻演 </b><b>做强"IP</b><b>爆款"玩转"体验上新"</b></p> <p>2016年，上海文广演艺集团以超前视野和战略眼光，将全球沉浸式戏剧<span id="spanHghlt9ef3">知名</span>项目《不眠之夜》引入上海，一票难求的火爆场面和持续广泛的社会热议，使"沉浸式戏剧"一度成为演艺行业的年度热词。八年驻演，《不眠之夜》上海版人气与口碑始终是国内演艺类目的领军标杆，豆瓣评分9.2，大麦猫眼9.1分。代表更广泛口碑的大众点评高达4.9分，拥有来自超过50000名用户真实评价，好评率超95%，八年蝉联演出类榜单TOP1、沉浸式演出总交易额全国TOP1、演出类收藏打卡数上海TOP1，连续2年入选大众点评必玩榜，演出类话题中#不眠之夜#的热度超过220万以上，位居榜首。</p> <p>"麦金侬酒店"在开张之初，引入零售、餐饮、住宿等多种业态，通过打造一体化的综合性文化商业区，为观众提供一站式游乐体验。与此同时，《不眠之夜》还借助头部IP优势，与地产、电商、美妆、奢侈品等不同行业进行深度跨界合作，孵化出一系列持续引爆市场的创意联动，让"不眠之夜"成为时髦都市体验消费的代名词。 </p> <p>《不眠之夜》的成功也获得了全球行业的认可，曾获第24届美国主题娱乐协会（TEA）颁发的年度杰出成就奖，入选"全国旅游演艺精品名录"和第四届"上海十大文化品牌"，成为了上海演艺文化别具一格的"金名片"。</p> <p>八年来，《不眠之夜》上海版实现项目总收入超5.5亿元。为进一步满足不同消费客群的个性化需求，今年8月1日，制作团队全新推出Lounge M贵宾体验空间，截至目前，日均上座率始终保持在85%以上。通过对比发现，除去票房之外的其它营业性收入，占比逐年增大，尤其是文商旅复合业态的市场增长空间依然广阔。</p> <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1853"> <p style="TEXT-ALIGN: center; WIDTH: 100%"><a href="https://mma.prnasia.com/media2/2580606/image_5010664_26473686.html" target="_blank" rel="nofollow"><img src="https://mma.prnasia.com/media2/2580606/image_5010664_26473686.jpg?p=medium600" title="" alt="" /></a><br /><span></span></p> </div> <p><b>业态融合 </b><b>开辟零售演艺新模式 </b></p> <p>《不眠之夜》不仅为中国观众打开了一扇通往奇幻梦境与现实交织的沉浸式体验大门，也让中国沉浸式产业迎来了前所未有的发展机遇与创新浪潮。截止2023年底，国内演艺市场以沉浸式为标签的体验项目数量已达到32,024个，产业消费市场规模已达927亿元，创造了近92.8万个就业岗位，项目数量、消费市场规模、投资规模和总产值方面均居全球首位。</p> <p>在行业的快速成长之中，SMG LIVE始终保持着引领者的姿态，从理念、模式到呈现，《不眠之夜》的每一次创新变革都是对沉浸式的再次定义。与国际品牌华伦天奴VALENTINO的四次携手，将"沉浸式x时尚x文化空间"的跨界共生推向了新的高度；为天猫、人头马REMY MARTIN打造的沉浸式带货直播，用超过百万人围观、单场最高达1500万的GMV数据，开启了"沉浸式x电商"的新思路；通过在广州太古汇打造的沉浸式体验《十号礼铺》，在西岸油罐艺术中心、长沙IFS、深圳万象城、青岛圣心修道院策划落地的《不眠之夜》IP展览等活动，持续解锁沉浸式项目的"打开方式"。一次次印证了"沉浸式x地产"、"沉浸式x零售"新模式的成熟与价值。</p> <p>今年以来，SMG LIVE以《不眠之夜》为试点，继续探索由"单一营收型演艺"向"新型零售演艺"的全新产业范式。其中的"1+N"的创制新模式，已被广泛运用在SMG LIVE的原创IP项目上。其中"1"指的是演艺这个核心产品，以头部IP作为内容驱动，将具有共同价值观和审美志趣的人聚拢在一个时空；"N"指的是通过横向发展商品授权和空间授权，纵向突破文化壁垒，拓展与目标人群相关的上下游产业链，实现商业融合。</p> <p>除了模式上的创新，《不眠之夜》也为国内培养了一批优秀的沉浸式演艺和制作人才，进一步提高了原创项目的开发和制作能力。据粗略统计，八年间，从《不眠之夜》走出去的相关的表演和创制人员超过500位，他们大多都活跃在国内沉浸式舞台上。而由SMG LIVE参与出品和制作的沉浸式音乐秀《英雄联盟：双城之战》，也吸引了大量《不眠之夜》上海版的创制团队成员的加盟，他们也都成为了项目水准和品质的保证之一。</p> <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder3679"> <p style="TEXT-ALIGN: center; WIDTH: 100%"><a href="https://mma.prnasia.com/media2/2580607/image_5010664_26473701.html" target="_blank" rel="nofollow"><img src="https://mma.prnasia.com/media2/2580607/image_5010664_26473701.jpg?p=medium600" title="" alt="" /></a><br /><span></span></p> </div> <p><b>以文塑旅 </b><b>打造城市流量"引力场"</b></p> <p>今年8月，SMG LIVE宣布驻演品牌"<span class="xn-person">SEE YOU</span> IN SHANGHAI台上见"正式启动，吸引全国乃至全球观众"为一部戏来上海"。《不眠之夜》上海版的八年成长历程，见证了文化赋能城市更新的巨大潜力与显著成效，一批围绕该IP而打造的文旅融合地标，有效提升了城市空间的功能和品质；一系列以沉浸式为核心的多元化跨界探索，不断拓展文商旅融合的新边界和新模式，成为城市流量的强劲"引力场"。</p> <p>随着中国逐渐向多个国家开放免签，上海成为不少海外游客入境游的"第一站"，而越来越多的境外观众乐游上海的必选项之一。近两个月以来，境外观众增长迅猛，来自韩国、日本以及东南亚的游客成为了生力军。根据携程网海外平台数据统计，《不眠之夜》上海版共覆盖全球39个国家和地区，支持包括英语、西班牙语、法语等24种语言及35种不同币种的第三方支付方式，为境外游客打通网络购票通路。自《不眠之夜》上线携程海外站点以来，携程购票量同比增长120%，境外人群占比超60.5%，长期位列携程海外站点演出展览类目排名第一。</p> <p>作为一部引进IP作品，在融入了中国本土元素和上海历史文化背景下而创制的《不眠之夜》，相比于伦敦原版与纽约版，具备了更浓厚的东方魅力。"上海是一座不可思议的城市，这里有来自全世界的观众，他们拥有着无与伦比的激情与渴望。我想我们都未曾想（这部作品）可以于此扎根八年之久，而且它并不会停止探索和成长。"导演兼艺术总监FELIX BARRETT这样说道。</p> <p>《不眠之夜》上海版仍在不断突破自我，以创新体验为驱动、以艺术品质为基底，不断提升并打造城市文旅新地标，推动上海文化创意产业的升级迭代，向世界展现和证明上海更加开放包容的新姿态、业态融合发展的新活力以及迈向"全球城市"的新作为。</p> <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder0"> </div> </div>  <div id="dvExtra"></div> <div id="dvSource" class="dvPt">消息来源：上海尚演文化投资管理有限公司</div> <div style="display: none;"><img src="https://static.prnasia.com/pro/pcom/images/China-PRNewsire-300-300.png" style="opacity: 0;position: absolute; " alt="China-PRNewsire-300-300.png"></div>   <div class="offiaccount"> <div class="offiaccount-col offiaccount-qrcode"> <img src="https://static.prnasia.com/pro/pcom/newsite/images/accounts/qrcode/zhixiao.jpg" alt=""> </div> <div class="offiaccount-col offiaccount-content"> <div class="offiaccount-title-wrap"> <div class="offiaccount-thumbnail"> <img 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