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Agencies - Aurora
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- adsense: end - - --> </div> <header class="mb-4 sticky theme--cream-light"> <div class="container-fluid mast"> <div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="mb-2 ml-4 pl-2"> <a href="/web/20171210023118/http://aurora.dawn.com/" class=""> <h1 class="text-hide logo "> Aurora Magazine </h1> </a> <h3 class="subtitle size-three text--400 ">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-social-bar mr-2"> <div class="mast__social mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20171210023118/https://www.facebook.com/auroramagazine"><img src="/web/20171210023118im_/http://aurora.dawn.com/_img/facebook.png"/></a> <a target="_blank" href="https://web.archive.org/web/20171210023118/https://twitter.com/AuroraMag"><img src="/web/20171210023118im_/http://aurora.dawn.com/_img/twitter.png"/></a> </div> <div class="search-box text-center "> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search col-offset-2 col-8 p-1 search__text" placeholder="Search" required id="q" type="text" name="q"></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--home "><a class="" href="/web/20171210023118/http://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20171210023118/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20171210023118/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20171210023118/http://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20171210023118/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20171210023118/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20171210023118/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20171210023118/http://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <h2 class="badge size-ten text--300 caps bald p-0 mb-4">Agencies</h2> <div class="row"> <div class="col-lg-7 col-12"> <div class="slideshow theme mb-4 slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span> <!-- - - - article - - - --> <article class="box story " data-id="1141981" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1141981/dear-client-you-are-fired"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/large/2017/04/58eb79cc2e536.jpg" alt="Dear client, you are fired!"/></a></div> </figure> <div class="clearfix"></div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1141981" class="story__title size-seven text-center text--400 px-2"><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1141981/dear-client-you-are-fired" class="story__link"><strong>Dear client, you are fired!</strong></a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center text--300 px-2 pb-2">An exasperated adman on the classic symptoms of a nightmare client. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span> <!-- - - - article - - - --> <article class="box story " data-id="1142560" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142560/why-awards-matter"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/large/2017/11/5a165dc79c8ee.jpg" alt="Why awards matter"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Awards" href="/web/20171210023118/http://aurora.dawn.com/agencies/awards" class="">Awards</a></span> </div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1142560" class="story__title size-seven text-center text--400 px-2"><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142560/why-awards-matter" class="story__link"><strong>Why awards matter</strong></a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Awards can inspire greatness; in celebrating the craft of advertising and design they can raise the bar of our work. </div> </article> <!-- - - - /article - - - --> </div> </div> </div> <div class="col-lg-5 col-12"> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story theme mb-4 equalize" data-id="1141629" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1141629/off-the-beaten-track"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/thumbnail/2016/12/58597887d8503.jpg" alt="Off the beaten track"/></a></div> </figure> <div class="clearfix"></div> <!-- box/title center-small-m:2-lighter --> <h2 data-layout="story" data-id="1141629" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1141629/off-the-beaten-track" class="story__link"><strong>Off the beaten track</strong></a></h2> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story theme mb-4 equalize" data-id="1142483" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142483/accepting-change-is-the-spirit-behind-manghi-communication-solutions"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/thumbnail/2017/10/59e7344c6bf6a.jpg" alt="“Accepting change is the spirit behind Manghi Communication Solutions”"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mt-4"> <span class="badge size-three text-center "><a title="Agencies" href="/web/20171210023118/http://aurora.dawn.com/recent/agencies" class="">Agencies</a></span> </div> <!-- box/title center-small-m:2-lighter --> <h2 data-layout="story" data-id="1142483" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142483/accepting-change-is-the-spirit-behind-manghi-communication-solutions" class="story__link"><strong>“Accepting change is the spirit behind Manghi Communication Solutions”</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story theme mb-4 equalize" data-id="1142406" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142406/the-nd2c-inspiring-and-motivating"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/thumbnail/2017/10/59d1c7b6232c6.jpg" alt="The ND2C – Inspiring and motivating"/></a></div> </figure> <div class="clearfix"></div> <!-- box/title center-small-m:2-lighter --> <h2 data-layout="story" data-id="1142406" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142406/the-nd2c-inspiring-and-motivating" class="story__link"><strong>The ND2C – Inspiring and motivating</strong></a></h2> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story theme mb-4 equalize" data-id="1142376" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142376/pakistan-based-agency-headlion-re-establishes-in-washington-dc"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/thumbnail/2017/09/59c8b7eb8891e.jpg" alt="Pakistan-based agency Headlion re-establishes in Washington DC"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mt-4"> <span class="badge size-three text-center "><a title="Agencies" href="/web/20171210023118/http://aurora.dawn.com/recent/agencies" class="">Agencies</a></span> </div> <!-- box/title center-small-m:2-lighter --> <h2 data-layout="story" data-id="1142376" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142376/pakistan-based-agency-headlion-re-establishes-in-washington-dc" class="story__link"><strong>Pakistan-based agency Headlion re-establishes in Washington DC</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> </div></div> </div> <div class="col-12"> <div class="my-4 pt-4 pb-2"> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> </div> <div class="col-lg-8 col-12"> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142369" data-layout="story"> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142369" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142369/the-namaloom-afraad-of-our-ad-industry" class="story__link"><strong>The 'namaloom afraad' of our ad industry</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142369/the-namaloom-afraad-of-our-ad-industry"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/medium/2017/09/59c35dc40b16c.jpg" alt="The &#39;namaloom afraad&#39; of our ad industry"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three text--400 ">Why we need to celebrate the unknown and unrecognised ‘regular’ people of our advertising industry. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142365" data-layout="story"> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142365" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142365/and-the-clio-goes-to" class="story__link"><strong>And the Clio goes to...</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142365/and-the-clio-goes-to"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/medium/2017/09/59c0e5bf91939.jpg" alt="And the Clio goes to..."/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three text--400 ">Take this quiz to find out how well you know the Clio Awards! </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142363" data-layout="story"> <!-- box/label --> <span class="badge size-three mb-2"><a title="Agencies" href="/web/20171210023118/http://aurora.dawn.com/recent/agencies" class="">Agencies</a></span> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142363" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142363/engro-corp-moves-over-to-bond-advertising" class="story__link"><strong>Engro Corp moves over to Bond Advertising</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142363/engro-corp-moves-over-to-bond-advertising"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/medium/2017/09/59bbb94d1d574.jpg" alt="Engro Corp moves over to Bond Advertising"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three text--400 ">Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142274" data-layout="story"> <!-- box/label --> <span class="badge size-three mb-2"><a title="Agencies" href="/web/20171210023118/http://aurora.dawn.com/recent/agencies" class="">Agencies</a></span> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142274" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142274/spectrum-yr-internship-programme-2017" class="story__link"><strong>Spectrum Y&R internship programme 2017</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142274/spectrum-yr-internship-programme-2017"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/medium/2017/08/599a6a6452003.jpg" alt="Spectrum Y&amp;R internship programme 2017"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three text--400 ">Giving aspiring young people an incredible opportunity to learn. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142177" data-layout="story"> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142177" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142177/branding-pakistan" class="story__link"><strong>Branding Pakistan</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142177/branding-pakistan"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/medium/2017/08/598d597c1a4cf.jpg" alt="Branding Pakistan"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three text--400 ">Advertising professionals on how they would carve a new brand identity for Pakistan. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142142" data-layout="story"> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142142" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142142/the-cannes-lions-experience" class="story__link"><strong>The Cannes Lions experience</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142142/the-cannes-lions-experience"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/medium/2017/08/5981a2bbba3db.jpg" alt="The Cannes Lions experience"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three text--400 ">The ECD of Synergy Dentsu shares her experience of attending the ‘See It Be It' programme at the Cannes Lions festival. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1141482" data-layout="story"> <!-- box/label --> <span class="badge size-three mb-2"><a title="Feature" href="/web/20171210023118/http://aurora.dawn.com/agencies/feature" class="">Feature</a></span> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1141482" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1141482/show-me-the-money" class="story__link"><strong>Show me the money!</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1141482/show-me-the-money"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/medium/2016/06/574e79e511c2f.jpg" alt="Show me the money!"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three text--400 ">Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142109" data-layout="story"> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142109" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142109/the-dos-and-donts-of-video-marketing" class="story__link"><strong>The dos and don’ts of video marketing</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142109/the-dos-and-donts-of-video-marketing"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/medium/2017/07/5971df994e044.jpg" alt="The dos and don’ts of video marketing"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three text--400 ">The key factors marketers need to keep in mind when creating and publishing online videos for their brands. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="8" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1141308" data-layout="story"> <!-- box/label --> <span class="badge size-three mb-2"><a title="Feature" href="/web/20171210023118/http://aurora.dawn.com/agencies/feature" class="">Feature</a></span> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1141308" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1141308/hiring-monkeys" class="story__link"><strong>Hiring monkeys</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1141308/hiring-monkeys"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/medium/2016/01/5695da4a5c6ee.jpg" alt="Hiring monkeys"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three text--400 ">By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="9" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142062" data-layout="story"> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142062" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142062/brands-and-society" class="story__link"><strong>Brands and society</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171210023118/http://aurora.dawn.com/news/1142062/brands-and-society"><img src="https://web.archive.org/web/20171210023118im_/http://i.dawn.com/medium/2017/06/5948b91e69ccd.jpg" alt="Brands and society"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three text--400 ">In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication </div> </article> <!-- - 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