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1 At Bat Media

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Catalog</a></div></nav></div><a href="https://www.1atbatmedia.com/#About" class="nav-link w-nav-link">About</a><a href="#" class="button nav-custom hide w-button">Get Started</a></div></nav><div class="menu-button w-nav-button"><div class="w-icon-nav-menu"></div></div></div><div class="nav-right tab-off"><a href="/contact" class="button is-small w-button">GET STARTED</a></div></div></div></div><div class="section hero"><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/6519d9065b0425d837af972c_hero%20bg-min.svg" loading="lazy" alt="" class="hero-blur-bg"/><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/651f15f0b52db1b35cbbdbe6_Ellipse%2023.svg" loading="lazy" alt="" class="image-9"/><div class="padding-section-medium templaate-page"><div class="container"><div class="page-family-container"><div class="page-family-flex mobile-hide"><a href="/case-studies" class="page-family-text">Case Studies</a><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/651f218e19df4d002df3256a_page%20family%20divider.svg" loading="lazy" alt="" class="image-10"/><a href="/case-studies/brian-dawkins" aria-current="page" class="page-family-text w--current">Brian Dawkins</a></div></div><div data-w-id="63131788-44cc-9b60-78ac-32c99139c852" class="content-align-center max-width-large"><div data-w-id="c5d08bf2-0e0b-fb06-aa43-ac547f9c51b4" class="margin-bottom margin-small"><h1 class="heading-2">Brian Dawkins</h1></div><div data-w-id="486663c0-8b94-0ea5-c475-58f86309938c" class="margin-bottom margin-medium"><div class="cs-banner-tag">Sports Memorabilia</div></div></div><div class="temp-banner-flex"><div data-w-id="738c6fed-50a6-ca28-652e-bebb84d92815" class="banner cs-template-hero"><div class="cs-temp-hero-image-container"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/65393ee1f5515370aa6c398a_b-dawk-cover_1-min.jpeg" class="cs-temp-hero-cover-image"/></div><div class="cs-temp-hero-desc-container"><div class="margin-bottom margin-small"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/652d61900316f3ed6ded11a2_Brian%20Dawkins.svg" class="cs-temp-logo"/></div><div class="margin-bottom margin-medium"><div class="cs-type-tag-2"><div class="text-wrapper"><div class="tag-text-flex"><div class="text">/</div><div>Paid Media</div><div class="text w-condition-invisible">/</div><div class="w-condition-invisible">Email Marketing</div><div class="text w-condition-invisible">/</div><div class="w-condition-invisible">Influencer</div><div class="text w-condition-invisible">/</div><div class="w-condition-invisible">Web Development</div></div></div></div><div class="div-block-10"><div class="cs-type-tag">Paid Media</div><div class="cs-type-tag w-condition-invisible">Email Marketing</div><div class="cs-type-tag w-condition-invisible">Influencer</div><div class="cs-type-tag w-condition-invisible">Web Development</div></div></div><div class="margin-bottom margin-large"><p class="paragraph-1">Tackling Digital Frontiers: Amplifying Brian Dawkins&#x27; eCommerce Sales</p></div><div class="kpi-value-container hero-banner"><div id="w-node-_363c6c5d-db88-a60a-0212-c305815c1866-95e6370d" class="kpi-block"><h4 class="value-heading">58% </h4><div class="value-subheading">Q4 Sales Increase</div></div><div id="w-node-_363c6c5d-db88-a60a-0212-c305815c186b-95e6370d" class="kpi-block"><h4 class="value-heading">48%</h4><div class="value-subheading">Decrease in CPA</div></div><div id="w-node-_363c6c5d-db88-a60a-0212-c305815c1870-95e6370d" class="kpi-block"><h4 class="value-heading">113%</h4><div class="value-subheading">Increase in Social Reach</div></div></div></div></div><div class="banner cs-template-body"><div class="margin-bottom"><div class="cs-body-icon-bg"><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/651f0f23e501a1138bc82cd9_The%20Challenge%20icon.png" loading="lazy" alt="" class="cs-body-icon"/></div></div><div class="margin-bottom margin-small"><h3 class="heading-3 _2">The Challenge</h3></div><div class="margin-bottom"><div class="cs-rich-text w-richtext"><p>Brian Dawkins, an NFL Hall of Famer with an illustrious 16-season career primarily with the Philadelphia Eagles and later the Denver Broncos, exemplifies a legacy interwoven with exceptional athletic prowess and leadership on the gridiron. Despite his vast fan base, the absence of a strategic marketing approach was a gap waiting to be filled.</p><p>Brian Dawkins, an icon in the football world, known as &quot;Weapon X&quot; during his illustrious career, engaged with 1 At Bat Media to strategize and execute a marketing game plan. The aim was to extend his legacy from the gridiron to the digital realm, establishing a stronger connection with fans and amplifying his eCommerce ventures.</p><p>Engaging with 1 At Bat Media, Dawkins sought to capitalize on his personal brand to foster deeper connections with fans and elevate his eCommerce endeavors.</p><p>The roadblocks were pronounced:</p><ol role="list"><li>Absence of a paid social media marketing strategy.</li><li>Un-tapped potential in reaching out to the vast fan base.</li><li>Over-reliance on organic personal brand content for eCommerce growth.</li><li>Lack of a comprehensive marketing strategy.</li></ol><p>These hurdles hindered the monetization of his brand, especially during the pivotal Q4 holiday shopping season.</p><p>‍</p></div><div class="cs-rich-text hide w-richtext"><h2>What’s a Rich Text element?</h2><p>The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.</p><h4>Static and dynamic content editing</h4><ul role="list"><li>A rich text element can be used with static or dynamic content. </li><li>For static content, just drop it into any page and begin editing. </li><li>For dynamic content, add a rich text field to any collection </li><li>And then connect a rich text element to that field in the settings panel. Voila!</li></ul><p>‍</p><blockquote>A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!</blockquote><p>‍</p><h4>How to customize formatting for each rich text</h4><p>Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the &quot;When inside of&quot; nested selector system.</p><ol start="" role="list"><li>A rich text element can be used with static or dynamic content. </li><li>For static content, just drop it into any page and begin editing. </li><li>For dynamic content, add a rich text field to any collection </li><li>And then connect a rich text element to that field in the settings panel. Voila!</li></ol><p>‍</p></div></div></div><div class="banner cs-template-body"><div class="margin-bottom"><div class="cs-body-icon-bg"><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/651f121d378edc9ce51dd8f2_The%20Solution%20icon.png" loading="lazy" alt="" class="cs-body-icon"/></div></div><div class="margin-bottom margin-small"><h3 class="heading-3 _2">The Solution</h3></div><div class="margin-bottom"><div class="cs-rich-text w-richtext"><p>1 At Bat Media devised a social media marketing strategy, employing interest and geo-targeting based on Dawkins&#x27; NFL career, coupled with custom audience retargeting from his social media pages, in collaboration with technology partner Meta.<br/></p><ol role="list"><li>Interest Targeting: Capitalizing on Dawkins’ notable stints with the Philadelphia Eagles and Denver Broncos, campaigns were finely tuned to resonate with these specific fan bases.</li><li>Geo-targeting: Hyper-targeted ads were crafted for Philadelphia and Denver, further personalizing the outreach.</li><li>Custom Audience Retargeting: Utilizing custom audiences from Brian’s Facebook and Instagram pages, retargeting campaigns were deployed to re-engage fans with memorabilia ads.</li></ol></div><div class="cs-rich-text hide w-richtext"><h2>What’s a Rich Text element?</h2><p>The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.</p><h4>Static and dynamic content editing</h4><ul role="list"><li>A rich text element can be used with static or dynamic content. </li><li>For static content, just drop it into any page and begin editing. </li><li>For dynamic content, add a rich text field to any collection </li><li>And then connect a rich text element to that field in the settings panel. Voila!</li></ul><blockquote>A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!</blockquote><h4>How to customize formatting for each rich text</h4><p>Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the &quot;When inside of&quot; nested selector system.</p><ol start="" role="list"><li>A rich text element can be used with static or dynamic content. </li><li>For static content, just drop it into any page and begin editing. </li><li>For dynamic content, add a rich text field to any collection </li><li>And then connect a rich text element to that field in the settings panel. Voila!</li></ol><p>‍</p></div></div></div><div class="banner cs-template-body"><div class="margin-bottom"><div class="cs-body-icon-bg"><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/652d69cb0eb93db154db8d22_Outcome.png" loading="lazy" sizes="(max-width: 767px) 24px, (max-width: 991px) 28.796875px, 33.59375px" srcset="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/652d69cb0eb93db154db8d22_Outcome-p-500.png 500w, https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/652d69cb0eb93db154db8d22_Outcome.png 512w" alt="" class="cs-body-icon"/></div></div><div class="margin-bottom margin-small"><h3 class="heading-3 _2">The Outcome</h3></div><div class="margin-bottom"><div class="cs-rich-text w-richtext"><p>The strategy proved to be a touchdown, with remarkable results:</p><ul role="list"><li>58% Q4 Sales Increase</li><li>32% Decrease in Cost Per Acquisition (CPA)</li><li>113% Increase in Social Reach</li><li>87% Increase in On-site Conversion Rate</li></ul><p>Moreover, the re-engagement with existing fans sparked higher social engagement and reach on Dawkins’ organic content.</p><p>‍</p><h3>Lessons &amp; Future Endeavors:</h3><p>The success story of Brian Dawkins shows the effectiveness of retargeting and geo-targeting, especially for well-established personal brands. It demonstrates how a meticulously crafted digital strategy can unlock latent potential, fostering deeper connections with fans and boosting eCommerce ventures.</p><p>‍</p><h3>Conclusion:</h3><p>Brian Dawkins’ digital evolution, steered by 1 At Bat Media, emphasizes the transformative potential of a well-orchestrated digital strategy. It’s a tale of how a seasoned athlete’s brand can transition from the physical to the digital arena, opening new revenue channels, and reinforcing the bond with fans.</p></div><div class="cs-rich-text hide w-richtext"><h2>What’s a Rich Text element?</h2><p>The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.</p><h3>Static and dynamic content editing</h3><ul role="list"><li>A rich text element can be used with static or dynamic content. </li><li>For static content, just drop it into any page and begin editing. </li><li>For dynamic content, add a rich text field to any collection </li><li>And then connect a rich text element to that field in the settings panel. Voila!</li></ul><p>‍</p><blockquote>A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!</blockquote><p>‍</p><h4>How to customize formatting for each rich text</h4><p>Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the &quot;When inside of&quot; nested selector system.</p><ol start="" role="list"><li>A rich text element can be used with static or dynamic content. </li><li>For static content, just drop it into any page and begin editing. </li><li>For dynamic content, add a rich text field to any collection </li><li>And then connect a rich text element to that field in the settings panel. Voila!</li></ol><p>‍</p></div></div></div></div></div></div></div><div class="section hero"><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/651f15f0b52db1b35cbbdbe6_Ellipse%2023.svg" loading="lazy" alt="" class="image-17"/><div class="padding-section-small"><div class="container"><div class="content-align-center"><div class="custom-padding-margin"><h3 class="heading-3">Results</h3></div><div class="cs-temp-bottom-result-grid"><div id="w-node-b940a0e6-5155-34f1-eeb7-86cb8abf8732-95e6370d" class="bottom-kpi-block"><div class="margin-bottom margin-xsmall"><h1 class="result-value-heading">58% </h1></div><div class="margin-bottom"><h5 class="heading-5">Q4 Sales Increase</h5></div></div><div id="w-node-dd247f30-0e72-afeb-8e59-a06d8fa16e07-95e6370d" class="bottom-kpi-block"><div class="margin-bottom margin-xsmall"><h1 class="result-value-heading">48%</h1></div><div class="margin-bottom"><h5 class="heading-5">Decrease in CPA</h5></div></div><div id="w-node-f071e88d-9987-86a0-722a-e0792fc11305-95e6370d" class="bottom-kpi-block"><div class="margin-bottom margin-xsmall"><h1 class="result-value-heading">113%</h1></div><div class="margin-bottom"><h5 class="heading-5">Increase in Social Reach</h5></div></div></div></div></div></div></div><div class="section hero"><div class="padding-section-medium"><div class="container cs-container-template"><div data-w-id="5ec539a1-810a-f9ce-abb7-53c9947c1077" class="content-align-center"><div data-w-id="bb660441-14c7-22bc-0370-16704303d1da" class="margin-bottom margin-medium"><h1 class="heading-2">discover other Case Studies</h1></div><div data-w-id="01863392-693c-7a4a-8388-f68c3324fa5d" class="w-dyn-list"><div role="list" class="cs-collection-list w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/case-studies/nooee-pet" class="case-study-card w-inline-block"><div class="cs-top"><div class="margin-bottom margin-small"><h3 class="cs-card-heading">Nooee Pet</h3></div><div class="margin-bottom margin-small"><div class="cs-catagory-tag">Pet Supplies</div></div><div class="cs-card-image-wrapper"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3cd9ce733e5a2e874919_meta-ad_7999-min.png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 318px, (max-width: 991px) 41vw, (max-width: 1919px) 24vw, 371.34375px" srcset="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3cd9ce733e5a2e874919_meta-ad_7999-min-p-500.png 500w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3cd9ce733e5a2e874919_meta-ad_7999-min-p-800.png 800w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3cd9ce733e5a2e874919_meta-ad_7999-min-p-1080.png 1080w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3cd9ce733e5a2e874919_meta-ad_7999-min-p-1600.png 1600w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3cd9ce733e5a2e874919_meta-ad_7999-min.png 1996w" class="cs-card-cover"/></div><div class="cs-card-value-grid margin-top margin-small"><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa68-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">317%</h1><div class="value-description">Growth in eCommerce Revenue YoY</div></div><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa6b-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">65%</h1><div class="value-description">Increase in Conversion Rate</div></div><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa6e-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">1000s</h1><div class="value-description">New Email Subscribers Added</div></div></div></div><div class="cs-card-botton"><div><div class="button cs-card">View Case Study</div></div></div></a><div class="cs-card-block hide"></div></div><div role="listitem" class="w-dyn-item"><a href="/case-studies/raw-support" class="case-study-card w-inline-block"><div class="cs-top"><div class="margin-bottom margin-small"><h3 class="cs-card-heading">RAW Support</h3></div><div class="margin-bottom margin-small"><div class="cs-catagory-tag">Pet Supplements</div></div><div class="cs-card-image-wrapper"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/65393ee28349609934dd86f2_raw-cover_1-min.jpeg" class="cs-card-cover"/></div><div class="cs-card-value-grid margin-top margin-small"><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa68-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">32%</h1><div class="value-description">Increase in Conversions</div></div><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa6b-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">15%</h1><div class="value-description">Increase in Average Order Value (AOV)</div></div><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa6e-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">29%</h1><div class="value-description">Decrease in Customer Acquisition Cost (CAC)</div></div></div></div><div class="cs-card-botton"><div><div class="button cs-card">View Case Study</div></div></div></a><div class="cs-card-block hide"></div></div><div role="listitem" class="w-dyn-item"><a href="/case-studies/jackjaw" class="case-study-card w-inline-block"><div class="cs-top"><div class="margin-bottom margin-small"><h3 class="cs-card-heading">JackJaw</h3></div><div class="margin-bottom margin-small"><div class="cs-catagory-tag">Construction Accessories</div></div><div class="cs-card-image-wrapper"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1).jpg" sizes="(max-width: 479px) 100vw, (max-width: 767px) 318px, (max-width: 991px) 41vw, (max-width: 1919px) 24vw, 371.34375px" srcset="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-500.jpg 500w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-800.jpg 800w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-1080.jpg 1080w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-1600.jpg 1600w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-2000.jpg 2000w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-2600.jpg 2600w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-3200.jpg 3200w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1).jpg 3264w" class="cs-card-cover"/></div><div class="cs-card-value-grid margin-top margin-small"><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa68-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">105%</h1><div class="value-description">Increase in YoY Revenue</div></div><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa6b-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">21%</h1><div class="value-description">Decrease in Customer Acquisition Cost (CAC)</div></div><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa6e-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">87%</h1><div class="value-description">Increase in Conversion Rate</div></div></div></div><div class="cs-card-botton"><div><div class="button cs-card">View Case Study</div></div></div></a><div class="cs-card-block hide"></div></div></div></div><div data-w-id="f9e5e20c-c86c-1815-8c1d-76666d229138" class="margin-top margin-large"><a href="/case-studies" class="button w-button">view them all</a></div></div></div></div></div><div data-w-id="562efd84-fa7a-992f-0419-7e0ebc39ab0e" class="section cta-banner"><div class="padding-section-medium"><div class="container push-up"><div class="content-align-center"><div data-w-id="562efd84-fa7a-992f-0419-7e0ebc39ab12" class="margin-bottom margin-small"><h1 class="fadgasdfgasdfasd">We swing for the fences.</h1></div><div data-w-id="c5bbb6a2-018c-cd0b-d595-08118724eca8" class="margin-bottom margin-medium max-width-medium"><p class="paragraph-1">Is your brand ready to scale?</p></div><div data-w-id="562efd84-fa7a-992f-0419-7e0ebc39ab15" class="margin-bottom"><a href="/contact" class="button w-button">Book a Call</a></div></div></div></div><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/651f034435b75e7485e5ead8_CTA%20Banner%20blue.svg" loading="lazy" alt="" class="image-8"/><div data-w-id="35e0277b-04b1-a3ae-222f-bbd51576af14" class="html-embed hide w-embed"><svg width="currectwidth" height="currentheight" 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srcset="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/65282596bff11a69369363fd_Brand%20testure-p-500.png 500w, https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/65282596bff11a69369363fd_Brand%20testure-p-800.png 800w, https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/65282596bff11a69369363fd_Brand%20testure-p-1080.png 1080w, https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/65282596bff11a69369363fd_Brand%20testure.png 1728w" alt="" class="testure-bg"/></div><div class="section"><div class="padding-section-medium footer"><div class="container"><div class="flex-horizontal align-top"><div class="footer-left"><div class="margin-bottom margin-small"><a href="/" class="w-inline-block"><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/6523fa8442fa9accfed80213_White%20Logo%20(1).svg" loading="lazy" alt="" class="footer-logo"/></a></div><div class="margin-bottom hide"><div class="paragraph-2">We Swing For The 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