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Creating discount and trial offers
<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>Creating discount and trial offers</title> <link rel="stylesheet" href="https://ghost.org/help/assets/built/screen.css?v=481d5deb2e"> <link rel="preconnect" href="https://fonts.gstatic.com"> <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap"> <script defer data-domain="ghost.org" src="/js/script.js"></script> <script> var siteUrl = 'https://ghost.org/help'; </script> <script async src="https://w.appzi.io/w.js?token=aCsNs"></script> <link rel="canonical" href="https://ghost.org/help/offers/"> <meta name="referrer" content="no-referrer-when-downgrade"> <meta property="og:site_name" content="Ghost Help Center"> <meta property="og:type" content="article"> <meta property="og:title" content="Creating discount and trial offers"> <meta property="og:description" content="The offers system in Ghost allows you to convert more paid customers by offering shareable discounts to your audience, as well as offering free trials to your premium tiers. The offers area can be accessed from Settings → Growth → Offers when you have an active Stripe connection in place. Creating a"> <meta property="og:url" content="https://ghost.org/help/offers/"> <meta property="og:image" content="https://ghost.org/help/content/images/size/w1200/2023/05/help-site-cover-1.png"> <meta property="article:published_time" content="2023-04-18T15:53:45.000Z"> <meta property="article:modified_time" content="2024-02-02T20:55:05.000Z"> <meta property="article:tag" content="Payments"> <meta property="article:tag" content="Manual"> <meta property="article:publisher" content="https://www.facebook.com/ghost"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Creating discount and trial offers"> <meta name="twitter:description" content="The offers system in Ghost allows you to convert more paid customers by offering shareable discounts to your audience, as well as offering free trials to your premium tiers. The offers area can be accessed from Settings → Growth → Offers when you have an active Stripe connection in place. Creating a"> <meta name="twitter:url" content="https://ghost.org/help/offers/"> <meta name="twitter:image" content="https://ghost.org/help/content/images/size/w1200/2023/05/help-site-cover-1.png"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Ghost"> <meta name="twitter:label2" content="Filed under"> <meta name="twitter:data2" content="Payments, Manual"> <meta name="twitter:site" content="@ghost"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="653"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "Ghost Help Center", "url": "https://ghost.org/help/", "logo": { "@type": "ImageObject", "url": "https://ghost.org/help/content/images/2023/05/ghost-logo-white-02.png" } }, "author": { "@type": "Person", "name": "Ghost", "image": { "@type": "ImageObject", "url": "https://www.gravatar.com/avatar/2bfa103a13c88b5ffd26da6f982f11df?s=250&r=x&d=mp", "width": 250, "height": 250 }, "url": "https://ghost.org/help/author/team/", "sameAs": [] }, "headline": "Creating discount and trial offers", "url": "https://ghost.org/help/offers/", "datePublished": "2023-04-18T15:53:45.000Z", "dateModified": "2024-02-02T20:55:05.000Z", "keywords": "Payments, Manual", "description": "The offers system in Ghost allows you to convert more paid customers by offering shareable discounts to your audience, as well as offering free trials to your premium tiers.\n\nThe offers area can be accessed from Settings → Growth → Offers when you have an active Stripe connection in place.\n\n\nCreating a discount offer\n\nDiscount offers can be created for any tier, using a percentage or dollar discount amount. Discounts can be applied once, over multiple months, or forever. 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11.25 3.746 11.25H20.246C20.6438 11.25 21.0254 11.408 21.3067 11.6893C21.588 11.9706 21.746 12.3522 21.746 12.75V15.75"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M8.246 8.25H14.996"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M8.246 4.5H11.996"></path></g></svg></span> <div> <p class="text-lg font-bold tracking-[-.01em] text-gray-900">For Publishers</p> <p class="mt-1 text-sm text-gray-500">Writers, journalists, local news and new media outlets</p> </div> </div> </div> </a> <a href="https://ghost.org/business/" class="-m-4 p-4 flex flex-col justify-between rounded-lg hover:bg-gray-100"> <div class="md:flex-1 md:flex md:flex-col md:justify-between"> <div class="flex items-start gap-x-2.5"> <span class="h-5 w-5 text-pink-900 shrink-0 mt-1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 48 48"> <g transform="matrix(2,0,0,2,0,0)"><g> <path 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c0.126,0.064,0.256,0.096,0.385,0.096c0.125,0,0.25-0.03,0.361-0.088l10.576-5.087c0.103-0.049,0.212-0.074,0.325-0.074 c0.287,0,0.552,0.167,0.676,0.425c0.179,0.372,0.022,0.821-0.351,1l-10.557,5.078C12.718,18.664,12.359,18.751,11.996,18.751z"></path> <path d="M11.996,23.251c-0.366,0-0.73-0.088-1.055-0.256L0.433,17.926c-0.18-0.087-0.316-0.239-0.382-0.428 c-0.066-0.189-0.054-0.393,0.033-0.573c0.124-0.258,0.389-0.424,0.676-0.424c0.114,0,0.223,0.025,0.326,0.075l10.527,5.078 c0.126,0.065,0.256,0.096,0.385,0.096c0.125,0,0.25-0.03,0.361-0.087l10.576-5.087c0.103-0.049,0.212-0.074,0.325-0.074 c0.287,0,0.552,0.167,0.676,0.425c0.179,0.372,0.022,0.821-0.351,1l-10.557,5.078C12.718,23.164,12.359,23.251,11.996,23.251z"></path> </g> </svg></span> <div> <p class="text-lg font-bold tracking-[-.01em] text-gray-900">Marketplace</p> <p class="mt-1 text-sm text-gray-500">Professional themes, custom integrations and qualified experts</p> </div> </div> </div> </a> <a href="https://ghost.org/resources/" 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29.6584C36.5431 28.0859 36.827 26.727 37.3948 25.5817C37.9627 24.4363 38.7416 23.553 39.7317 22.9318C40.7217 22.3106 41.8525 22 43.1241 22C44.3956 22 45.5264 22.3106 46.5165 22.9318C47.5065 23.553 48.2855 24.4363 48.8533 25.5817C49.4211 26.727 49.705 28.0859 49.705 29.6584ZM47.9579 29.6584C47.9579 28.3674 47.7419 27.2779 47.31 26.3897C46.8829 25.5016 46.3029 24.8294 45.5701 24.3732C44.8421 23.917 44.0268 23.6889 43.1241 23.6889C42.2214 23.6889 41.4036 23.917 40.6708 24.3732C39.9428 24.8294 39.3628 25.5016 38.9309 26.3897C38.5038 27.2779 38.2903 28.3674 38.2903 29.6584C38.2903 30.9493 38.5038 32.0389 38.9309 32.927C39.3628 33.8152 39.9428 34.4873 40.6708 34.9435C41.4036 35.3997 42.2214 35.6278 43.1241 35.6278C44.0268 35.6278 44.8421 35.3997 45.5701 34.9435C46.3029 34.4873 46.8829 33.8152 47.31 32.927C47.7419 32.0389 47.9579 30.9493 47.9579 29.6584Z" fill="#30CF43"/> </svg> <span>Ghost(Pro)</span></a> <a class="main-section-mobile-menu-item faq" href="/help/topic/faq/"><svg 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href="https://ghost.org/help/updating-navigation/">Site navigation</a></li></ul><h3 id="publishing">Publishing</h3><ul><li><a href="https://ghost.org/help/using-the-editor">Intro to the editor</a></li><li><a href="https://ghost.org/help/cards">Cards</a></li><li><a href="https://ghost.org/help/posts/">Posts</a></li><li><a href="https://ghost.org/help/pages/">Pages</a></li><li><a href="https://ghost.org/help/tags">Tags</a></li><li><a href="https://ghost.org/help/protected-content">Protected content</a></li><li><a href="https://ghost.org/help/snippets">Snippets</a></li><li><a href="https://ghost.org/help/post-settings">Post settings</a></li><li><a href="https://ghost.org/help/publishing-content">Publishing and scheduling</a></li><li><a href="https://ghost.org/help/organizing-content">Organizing content</a></li><li><a href="https://ghost.org/help/using-markdown">Markdown guide</a></li><li><a href="https://ghost.org/help/keyboard-shortcuts/">Keyboard shortcuts</a></li><li><a href="https://ghost.org/help/ghost-bookmarker/" rel="noreferrer">Ghost Bookmarker</a></li></ul><h3 id="memberships">Memberships</h3><ul><li><a href="https://ghost.org/help/setup-members">Setting up members</a></li><li><a href="https://ghost.org/help/customize-portal">Customizing Portal</a></li><li><a href="https://ghost.org/help/import-members">Importing members</a></li><li><a href="https://ghost.org/help/embeddable-signup-forms/">Embeddable signup forms</a></li><li><a href="https://ghost.org/help/welcome-pages">Welcome pages</a></li><li><a href="https://ghost.org/help/commenting">Comments</a></li><li><a href="https://ghost.org/help/member-management">Member management</a></li><li><a href="https://ghost.org/help/impersonate-members">Member impersonation</a></li><li><a href="https://ghost.org/help/recommendations/">Recommendations</a></li></ul><h3 id="payments">Payments</h3><ul><li><a href="https://ghost.org/help/stripe">Connecting Stripe</a></li><li><a href="https://ghost.org/help/tiers">Creating paid tiers</a></li><li><a href="https://ghost.org/help/tips-and-donations/" rel="noreferrer">Tips & donations</a></li><li><a href="https://ghost.org/help/free-trials">Free trials</a></li><li><a href="https://ghost.org/help/complimentary-plans">Complimentary plans</a></li><li><a href="https://ghost.org/help/offers">Offers</a></li><li><a href="https://ghost.org/help/google-pay">Google Pay</a></li><li><a href="https://ghost.org/help/apple-pay">Apple Pay</a></li></ul><h3 id="newsletters">Newsletters</h3><ul><li><a href="https://ghost.org/help/setup-email-newsletters">Setting up email newsletters</a></li><li><a href="https://ghost.org/help/email-design">Newsletter template settings</a></li><li><a href="https://ghost.org/help/audience-feedback">Audience feedback</a></li><li><a href="https://ghost.org/help/delivering-emails">Delivering emails</a></li><li><a href="https://ghost.org/help/updating-links">Updating links in newsletters</a></li><li><a href="https://ghost.org/help/deliverability-tips">Deliverability tips</a></li></ul><h3 id="design">Design</h3><ul><li><a href="https://ghost.org/help/design-settings">Design settings</a></li><li><a href="https://ghost.org/help/installing-a-theme">Installing themes</a></li><li><a href="https://ghost.org/help/search">Site search</a></li><li><a href="https://ghost.org/help/announcement-bar">Announcement bar</a></li><li><a href="https://ghost.org/help/code-injection-styles">Adding styles with code injection</a></li></ul><h3 id="advanced-settings">Advanced settings</h3><ul><li><a href="https://ghost.org/help/history">History log</a></li><li><a href="https://ghost.org/help/redirects">Redirects</a></li><li><a href="https://ghost.org/help/integrations">Integrations</a></li><li><a href="https://ghost.org/help/exports">Exports</a></li><li><a href="https://ghost.org/help/seo">SEO</a></li></ul><h3 id="growth-analytics">Growth & analytics</h3><ul><li><a href="https://ghost.org/help/dashboard">The dashboard</a></li><li><a href="https://ghost.org/help/post-analytics">Post analytics</a></li><li><a href="https://ghost.org/help/custom-sources">Creating custom sources</a></li><li><a href="https://ghost.org/help/website-analytics">Website analytics</a></li></ul> </div> </div> <div> <div class="content-column"> <div class="content-area"> <main class="site-main"> <article class="post tag-payments tag-manual no-image single"> <header class="post-header"> <h1 class="post-title">Creating discount and trial offers</h1> </header> <div class="post-content u-text-format"> <p>The offers system in Ghost allows you to convert more paid customers by offering shareable discounts to your audience, as well as offering free trials to your premium tiers.</p><p>The offers area can be accessed from <strong>Settings → Growth → Offers</strong> when you have an active Stripe connection in place.</p><figure class="kg-card kg-image-card"><img src="https://ghost.org/help/content/images/2024/02/custom-offers.png" class="kg-image" alt="Offers management in Ghost Admin" loading="lazy" width="2000" height="781" srcset="https://ghost.org/help/content/images/size/w600/2024/02/custom-offers.png 600w, https://ghost.org/help/content/images/size/w1000/2024/02/custom-offers.png 1000w, https://ghost.org/help/content/images/size/w1600/2024/02/custom-offers.png 1600w, https://ghost.org/help/content/images/2024/02/custom-offers.png 2104w" sizes="(min-width: 720px) 720px"></figure><h2 id="creating-a-discount-offer">Creating a discount offer</h2><p>Discount offers can be created for any tier, using a percentage or dollar discount amount. Discounts can be applied once, over multiple months, or forever. To configure a discount offer, go to <strong>Settings → Growth → Offers</strong> and click <strong>Manage offers</strong>. From the offers area, click <strong>+ New offer</strong>.</p><p>Each offer and free trial has customizable messaging, including a name, description, coupon, and custom URL.</p><figure class="kg-card kg-image-card"><img src="https://ghost.org/help/content/images/2024/02/custom-offer-settings.png" class="kg-image" alt="Creating a discount offer in Ghost Admin" loading="lazy" width="1964" height="1502" srcset="https://ghost.org/help/content/images/size/w600/2024/02/custom-offer-settings.png 600w, https://ghost.org/help/content/images/size/w1000/2024/02/custom-offer-settings.png 1000w, https://ghost.org/help/content/images/size/w1600/2024/02/custom-offer-settings.png 1600w, https://ghost.org/help/content/images/2024/02/custom-offer-settings.png 1964w" sizes="(min-width: 720px) 720px"></figure><h2 id="creating-a-trial-offer">Creating a trial offer</h2><p>Like discount offers, trials can be created from the offers page, after toggling the offer type to <strong>Free trial</strong>. Free trials have a set duration, with the most common duration being 7 days. Free trials can also be attached to paid tiers, <a href="https://ghost.org/help/free-trials/">read more</a>.</p><p>Once the free trial has expired, members will be charged for the tier and billing frequency they’ve selected and converted to a paid membership.</p><figure class="kg-card kg-image-card"><img src="https://ghost.org/help/content/images/2024/02/custom-offer-free-trial.png" class="kg-image" alt="" loading="lazy" width="1946" height="1508" srcset="https://ghost.org/help/content/images/size/w600/2024/02/custom-offer-free-trial.png 600w, https://ghost.org/help/content/images/size/w1000/2024/02/custom-offer-free-trial.png 1000w, https://ghost.org/help/content/images/size/w1600/2024/02/custom-offer-free-trial.png 1600w, https://ghost.org/help/content/images/2024/02/custom-offer-free-trial.png 1946w" sizes="(min-width: 720px) 720px"></figure><p>If a member cancels their free trial prior to expiry, they will be converted to a ‘free’ member and their card will not be charged. Members can cancel their free trial from within their account settings.</p><h2 id="sharing-offers">Sharing offers</h2><p>Each offer has a custom URL that can be shared anywhere. When a visitor clicks an offer URL, they will land on your website with Portal displaying the offer.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://ghost.org/help/content/images/2022/08/sharing-offers.png" class="kg-image" alt="" loading="lazy" width="2000" height="1674" srcset="https://ghost.org/help/content/images/size/w600/2022/08/sharing-offers.png 600w, https://ghost.org/help/content/images/size/w1000/2022/08/sharing-offers.png 1000w, https://ghost.org/help/content/images/size/w1600/2022/08/sharing-offers.png 1600w, https://ghost.org/help/content/images/2022/08/sharing-offers.png 2000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">An example of a Portal offers a page</span></figcaption></figure><p>It's possible to share your offer with your audience in several different ways:</p><ul><li>Include a link to your offer in a newsletter sent to your free audience, or a segment of your audience, using an <a href="https://ghost.org/help/email-newsletters/#email-call-to-action-cards">email call to action card</a>.</li><li>Mention your offer link in a podcast episode</li><li>Share your offer link on other platforms or social media</li><li>Add an offer link to your homepage for a limited time</li><li>Work with partners by creating custom offers for them to share with their audience, using an offer code with their first name.</li></ul><figure class="kg-card kg-gallery-card kg-width-wide"><div class="kg-gallery-container"><div class="kg-gallery-row"><div class="kg-gallery-image"><img src="https://ghost.org/help/content/images/2024/02/offers-1.png" width="760" height="896" loading="lazy" alt="" srcset="https://ghost.org/help/content/images/size/w600/2024/02/offers-1.png 600w, https://ghost.org/help/content/images/2024/02/offers-1.png 760w" sizes="(min-width: 720px) 720px"></div><div class="kg-gallery-image"><img src="https://ghost.org/help/content/images/2024/02/offers-2.png" width="760" height="1232" loading="lazy" alt="" srcset="https://ghost.org/help/content/images/size/w600/2024/02/offers-2.png 600w, https://ghost.org/help/content/images/2024/02/offers-2.png 760w" sizes="(min-width: 720px) 720px"></div></div></div></figure><p>Discover how many times offers have been redeemed from the offers page or archive page:</p><figure class="kg-card kg-image-card"><img src="https://ghost.org/help/content/images/2024/02/offer-redemptions.png" class="kg-image" alt="" loading="lazy" width="2000" height="545" srcset="https://ghost.org/help/content/images/size/w600/2024/02/offer-redemptions.png 600w, https://ghost.org/help/content/images/size/w1000/2024/02/offer-redemptions.png 1000w, https://ghost.org/help/content/images/size/w1600/2024/02/offer-redemptions.png 1600w, https://ghost.org/help/content/images/2024/02/offer-redemptions.png 2174w" sizes="(min-width: 720px) 720px"></figure><h2 id="archiving-offers">Archiving offers</h2><p>All offers can be archived and reactivated at any time. Archiving an offer makes sure it is no longer available, and moves the offer to the archived folder.</p><figure class="kg-card kg-image-card"><img src="https://ghost.org/help/content/images/2024/02/archive-offer.png" class="kg-image" alt="" loading="lazy" width="2000" height="548" srcset="https://ghost.org/help/content/images/size/w600/2024/02/archive-offer.png 600w, https://ghost.org/help/content/images/size/w1000/2024/02/archive-offer.png 1000w, https://ghost.org/help/content/images/size/w1600/2024/02/archive-offer.png 1600w, https://ghost.org/help/content/images/2024/02/archive-offer.png 2176w" sizes="(min-width: 720px) 720px"></figure><h3 id="further-reading">Further reading</h3><p>To learn more about discounting strategies, such as how to price your offers and how to balance conversion rates with retention, check out these insightful resources: </p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://ghost.org/resources/proven-discount-strategies/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Proven discount strategies for publishers</div><div class="kg-bookmark-description">Setting up the right timing for your offers is as critical as finding the right amount.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://ghost.org/resources/favicon.png" alt=""><span class="kg-bookmark-author">Ghost Newsletter</span><span class="kg-bookmark-publisher">David Ramos</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.unsplash.com/photo-1476445704028-a36e0c798192?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDE0fHxhYnN0cmFjdCUyMGJ1aWxkaW5nfGVufDB8fHx8MTYzNDg1MTE2NA&ixlib=rb-1.2.1&q=80&w=2000" alt=""></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://ghost.org/resources/conversion-vs-retention-offers/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How to price your offers: Conversion versus retention</div><div class="kg-bookmark-description">As your business evolves, your discount strategy should too.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://ghost.org/resources/favicon.png" alt=""><span class="kg-bookmark-author">Ghost Newsletter</span><span class="kg-bookmark-publisher">David Ramos</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://ghost.org/resources/content/images/2021/10/ahmad-dirini-F7Sive0fwIg-unsplash.jpg" alt=""></div></a></figure> </div> </article> <a class="next-post" href="/help/offers/"> <div> <span class="header">Next up</span> <span class="next-post-title"><span></span> →</span> </div> </a> <section class="related-posts"> <h3 class="related-title">Related articles</h3> <div class="post-feed u-hover-wrapper"> <article class="post tag-payments no-image no-image u-hover-item"> <a class="post-link 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