Creative Commons: Sharing Knowledge Equitably

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class="node--dark-header node node--type-case-study node--view-mode-full"> <div class="node__content"> <div class="downhill-bottom section-abyss-900 no-padding-top vertical-padding-normal layout layout--onecol layout--case-studies-header-"> <div class="layout-inner"> <div class="layout__region layout__region--content"> <div class="block block-layout-builder block-field-blocknodecase-studytitle title"> <span class="field field--name-title field--type-string field--label-hidden"><h1>Creative Commons: Sharing Knowledge Equitably</h1> </span> </div> <div class="block block-layout-builder block-inline-blockspacer spacer-block spacer-xs"> </div> </div> </div> </div> <div class="section-white no-padding-top full-width layout layout--onecol layout--header-image"> <div class="layout-inner"> <div class="layout__region layout__region--content"> <div class="block block-layout-builder block-field-blocknodecase-studyfield-study-media banner-media"> <div class="field field--name-field-study-media field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Banner Media</div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2023-11/cc_hero_98_%402x.jpg" width="2880" height="1268" alt="Collage of images that represent things shared with Creative Commons Licenses" loading="lazy" typeof="foaf:Image" /> </div> </div> </article> </div> </div> </div> </div> </div> </div> <div class="layout layout--twocol-section layout--twocol-section--67-33 vertical-padding-sm layout--"> <div class="layout-inner"> <div class="layout__region layout__region--first"> <div class="block block-layout-builder block-inline-blockbasic content-"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p class="no-top-padding">Creative Commons is a non-profit organization that has stood for open access to knowledge and creativity for decades.  The platform allows people to share their copyrighted works via free legal tools. Their work has evolved over the years, as sharing open-license content has become a global movement. Current areas of impact include arts and culture, open education and science, policy and advocacy, open data, and technology.</p></div> </div> <div class="block block-layout-builder block-inline-blockspacer spacer-block spacer-sm"> </div> <div class="block block-layout-builder block-inline-blockbasic content-copy"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p class="tag-heading"><span style="white-space:pre-wrap;">the challenge</span></p><h3>Large-scale WordPress redesign</h3><p>When Creative Commons approached us, we were excited as we shared their passion for open-source technology. They had big goals and needed help creating a website that would support their mission and the greater community in advancing knowledge-sharing in an equitable and ethical manner.<br> </p><p>Their current website was not successfully representing the vibrancy and grassroots nature of their organization and work. Top call- to-action were not clearly identified, resulting in a poorly organized site and frustrating user experience.  <br><br> </p></div> </div> </div> <div class="layout__region layout__region--second"> <div class="block block-layout-builder block-field-blocknodecase-studyfield-study-client client"> <div class="field field--name-field-study-client field--type-entity-reference field--label-above"> <h2 class="field__label">Client</h2> <ul class="field__items"> <li class="field__item">Creative Commons</li> </ul> </div> </div> <div class="block block-layout-builder block-field-blocknodecase-studyfield-sector sector"> <div class="field field--name-field-sector field--type-entity-reference field--label-above"> <h2 class="field__label">Sector</h2> <ul class="field__items"> <li class="field__item">Arts & Culture</li> </ul> </div> </div> <div class="block block-layout-builder block-field-blocknodecase-studyfield-services services"> <div class="field field--name-field-services field--type-entity-reference field--label-above"> <h2 class="field__label">Service</h2> <ul class="field__items"> <li class="field__item">Strategy</li> <li class="field__item">User Experience</li> <li class="field__item">Design</li> <li class="field__item">Development</li> </ul> </div> </div> <div class="block block-layout-builder block-field-blocknodecase-studyfield-technologies technology"> <div class="field field--name-field-technologies field--type-entity-reference field--label-above"> <h2 class="field__label">Technology</h2> <ul class="field__items"> <li class="field__item">WordPress</li> </ul> </div> </div> </div> </div> </div> <div class="section-white vertical-padding-sm only-padding layout layout--onecol layout--image"> <div class="layout-inner"> <div class="layout__region layout__region--content"> <div class="not-in-edit-mode block block-layout-builder block-inline-blockmedia replaced-image"> <div class="field field--name-field-media field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-background-media"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2023-11/cc_home_responsive.webp" width="2080" height="968" alt="Creative Commons website on a desktop screen and mobile screen." loading="lazy" typeof="foaf:Image" /> </div> </div> </article> </div> </div> </div> </div> </div> <div class="layout layout--twocol-section layout--twocol-section--67-33 vertical-padding-sm layout--another-section-67-33"> <div class="layout-inner"> <div class="layout__region layout__region--first"> <div class="block block-layout-builder block-inline-blockbasic copy"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p class="tag-heading"><span style="white-space:pre-wrap;">the solution</span></p><h3>Multi-stakeholder discovery </h3><p>We started with a discovery process that required us to collaborate with a distributed team across an extensive digital ecosystem so that we could learn as much about the system as possible. The outcome of this phase was the creation of a shared vision for the updated site. <br> </p><p>We documented and prioritized Creative Commons’ systems and processes while maintaining focus on the objectives for the new site. This holistic approach allowed us to set a roadmap for future development, while also prioritizing key deliverables for the initial implementation.<br> </p></div> </div> <div class="block block-layout-builder block-inline-blockbasic copy-small"> </div> <div class="block block-layout-builder block-inline-blockspacer spacer-block spacer-xs"> </div> <div class="block block-layout-builder block-inline-blockbasic quote-small"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><blockquote class="quote-small"><p>"You were adept at taking in a ton of information and opinions and distilling them all into a series of clear and manageable steps/decisions and then ultimately into one cohesive vision/product."</p><p class="quote-author">Rebecca Lendl, Director of Operations</p></blockquote></div> </div> </div> <div > </div> </div> </div> <div class="vertical-padding-sm layout layout--onecol layout--"> <div class="layout-inner"> <div class="layout__region layout__region--content"> <div class="not-in-edit-mode block block-layout-builder block-inline-blockmedia image"> <div class="field field--name-field-media field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-background-media"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2023-11/CC_screens.webp" width="2124" height="900" alt="Two pages of the Creative Commons website showing the donation form and share feature." loading="lazy" typeof="foaf:Image" /> </div> </div> </article> </div> </div> </div> </div> </div> <div class="layout layout--twocol-section layout--twocol-section--67-33 vertical-padding-normal layout--copy"> <div class="layout-inner"> <div class="layout__region layout__region--first"> <div class="block block-layout-builder block-inline-blockheading heading-block"> <h3>Making it easier to understand Creative Commons</h3> </div> <div class="block block-layout-builder block-inline-blockbasic copy-1-"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>One of the goals for the new website was to simplify the content and organizational structure, creating easy pathways for all audiences — both novices and experts — to find what they need. We started with an exhaustive content audit and analytics review to help inform a simplified information architecture. We restructured the content and navigation to make it easier to understand the vision and mission of Creative Commons, as well as what it provides: licenses, search, and access to creative work.<br> </p><p>We complemented the structure with a clean and uncluttered look-and-feel with crisp lines and clearly delineated sections, minimal text and ample use of white space. </p></div> </div> <div class="block block-layout-builder block-inline-blockspacer spacer-block spacer-xs"> </div> <div class="block block-layout-builder block-inline-blockbasic quote"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><blockquote class="quote-small"><p>"I cannot tell you how excited we are for today's launch and the amazing work you all have done!!! We appreciate the care and expertise your team has brought to this project. The website is beautiful and engaging and donating feels easy! We've come so far in such a short time and we can't wait to get started on the next phase."</p><p class="quote-author">Rebecca Lendl, Director of Operations</p></blockquote><h3>Significant increase in site traffic and donations</h3><p>As a non-profit, it’s critical that the  donation experience is as simple as possible for users. We focused on streamlining the giving pathway by bringing the donation forms directly onto the site, with a clear button in the header and links to the form in the footer. <br> </p><p>Throughout the site, calls for donations were  placed in strategic positions and effectively designed using large buttons, pre-selected amounts and a clear value proposition. All of these enhancements contributed to an 18% increase in donations in the first year after the launch of the site. </p></div> </div> </div> <div > </div> </div> </div> </div> </article> </div> <div id="block-ab2022-nextcasestudy" class="block block-ab-base block-ab-base-next-case-study next-project"> <h2>Next Project</h2> <article data-history-node-id="134" about="/work/case-study/bc-aboriginal-child-care-society-supporting-indigenous-children" class="node--dark-header node node--type-case-study node--view-mode-small-card"> <div class="node__media"> <div class="field field--name-field-portrait-teaser-media field--type-entity-reference field--label-hidden field__item"> <a href="/work/case-study/bc-aboriginal-child-care-society-supporting-indigenous-children" rel="bookmark"> <article class="media media--type-image media--view-mode-small-card"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <picture> <source srcset="/sites/default/files/styles/small_card_x2_400x525/public/2024-04/BCACCS_thumb-portrait.webp?itok=nJCffJeZ 1x" media="all and (min-width: 1200px)" type="image/webp" width="400" height="525"/> <img loading="eager" src="/sites/default/files/styles/small_card_200x262/public/2024-04/BCACCS_thumb-portrait.webp?itok=yulODSxW" width="200" height="262" alt="Group of people gathered in front of trees and a wood carving." typeof="foaf:Image" /> </picture> </div> </div> </article> </a> </div> </div> <div class="node__content"> <div class="field field--name-field-services field--type-entity-reference field--label-hidden field__items"> <div class="field__item">User Experience</div> <div class="field__item">Design</div> <div class="field__item">Development</div> </div> <h2 class="node__title"> <a href="/work/case-study/bc-aboriginal-child-care-society-supporting-indigenous-children" rel="bookmark"><span class="field field--name-title field--type-string field--label-hidden">BC Aboriginal Child Care Society: Supporting Indigenous Children</span> </a> </h2> </div> </article> </div> <div id="block-ab2022-logogroupcontent" class="block block-block-content block-block-content3a3868ad-7f61-4432-b5ae-44ebe342386a logo-groups-block you-are-in-good-company"> <div class="wrapper"> <div class="field field--name-field-blg-logo-groups field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--logo-group paragraph--view-mode--default all"> <h4 class="plg-sub">You are in good company</h4> <div class="container"> <div class="field field--name-field-pgt-image field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/Simon%20Fraser%20University%20.svg" alt="Simon Fraser University " typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/CreativeCommons.svg" alt="Creative Commons logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/HEU.svg" alt="Hospital Employees' Union logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/BCCLA.svg" alt="British Columbia Civil Liberties Association logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/BGC.svg" alt="BCG Canada logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field 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src="/sites/default/files/2024-06/BC-Lung.svg" alt="BC Lung Foundation logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/UBC.svg" alt="University of British Columbia logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/Vancouver-CoastalHealth.svg" alt="Vancouver Coastal Health logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/BCRB.svg" alt="BC Rent Bank logo" typeof="foaf:Image" /> </div> </div> </article> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--logo-group paragraph--view-mode--default arts-culture display-none"> <h4 class="plg-sub">You are in good company</h4> <div class="container"> <div class="field field--name-field-pgt-image field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/ONF_1_0.svg" alt="National Film Board logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/Creative-Commons_0.svg" alt="Creative Commons logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/VMF_0.svg" alt="VMF logo " typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/WVML_0.svg" alt="West Vancouver Memorial Library logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/Visceral-Visions.png" width="812" height="128" alt="Viceral Visions logo" loading="lazy" typeof="foaf:Image" /> </div> </div> </article> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--logo-group paragraph--view-mode--default education display-none"> <h4 class="plg-sub">You are in good company</h4> <div class="container"> <div class="field field--name-field-pgt-image field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/BGC.svg" alt="BCG Canada logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/UBC.svg" alt="University of British Columbia logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/Focused.svg" alt="Focused Education Resources logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/Simon%20Fraser%20University%20.svg" alt="Simon Fraser University " typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/Justice-Institute%20BC.svg" alt="Justice Institute of BC logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/SFU-PKP.svg" alt="Public Knowledge Project - Simon Fraser University logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/Child-Health-BC.svg" alt="Child Health BC" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/WVML_0.svg" alt="West Vancouver Memorial Library logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/BC-Lung.svg" alt="BC Lung Foundation logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/TST.svg" alt="Toronto School of Theology logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/PHABC.svg" alt="Public Health Association of BC logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/Raffi-Foundation.svg" alt="Raffi Foundation for Child Honouring logo" typeof="foaf:Image" /> </div> </div> </article> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--logo-group paragraph--view-mode--default environment display-none"> <h4 class="plg-sub">You are in good company</h4> <div class="container"> <div class="field field--name-field-pgt-image field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/UBC-Sustain.svg" alt="The University of British Columbia Sustainability logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/David-Suzuki.svg" alt="David Suzuki Foundation logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"> <img src="/sites/default/files/2024-06/ISCBC.svg" alt="Invasive Species Council of BC logo" typeof="foaf:Image" /> </div> </div> </article> </div> <div class="field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image 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