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class="wwp-vc-breadcrumbs " id="breadcrumb-67ba74ec9adc2"> <li class="visited"><a href="https://statista.design/en/">Home</a></li> <li class="visited"><a href="https://statista.design/en/portfolio/">Success Cases</a></li> <li class="current"><span>SCHOTT</span></li> </ol> </div> </div> </div> </div> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-12"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="vc_empty_space" style="height: 88px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <div class="pre-headline" style="text-align: center;">Product presentation with a focus on sustainability</div> </div> </div> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <div class="h h1" style="text-align: center;"> <h1>How SCHOTT is making a statement about the sustainability of its products</h1> </div></div> </div> <div class="vc_empty_space" style="height: 240px"><span class="vc_empty_space_inner"></span></div> </div> </div> </div> </div> </section> <section class="vc_section section--white"> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-12"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center vc_custom_1710868139543"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="2418" height="782" src="https://statista.design/wp-content/uploads/2024/03/Success_case_website_header.png" class="vc_single_image-img attachment-full" alt="Success Case SCHOTT" title="Success_case_website_header" srcset="https://statista.design/wp-content/uploads/2024/03/Success_case_website_header.png 2418w, https://statista.design/wp-content/uploads/2024/03/Success_case_website_header-300x97.png 300w, https://statista.design/wp-content/uploads/2024/03/Success_case_website_header-1200x388.png 1200w, https://statista.design/wp-content/uploads/2024/03/Success_case_website_header-768x248.png 768w, https://statista.design/wp-content/uploads/2024/03/Success_case_website_header-1536x497.png 1536w, https://statista.design/wp-content/uploads/2024/03/Success_case_website_header-2048x662.png 2048w" sizes="(max-width: 2418px) 100vw, 2418px" /></div> </figure></div> <div class="vc_empty_space" style="height: 96px"><span class="vc_empty_space_inner"></span></div> </div> </div> </div> </div> <div class="vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex"> <div class="wpb_column vc_column_container vc_col-sm-6"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center vc_custom_1710924619902"> <figure class="wpb_wrapper vc_figure"> <a href="https://www.schott.com" target="_blank" class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://statista.design/wp-content/uploads/2024/03/Schott_Unternehmen_logo-300x63.png" width="300" height="63" alt="Schott Logo" title="Schott Logo" loading="lazy" /></a><br /> </figure> </div> </div> </div> </div> <div class="wpb_column vc_column_container vc_col-sm-6"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <div class="pre-headline" style="text-align: left;">The client</div> <p>SCHOTT is one of the <strong>world’s leading manufacturers of speciality glass, glass ceramics and other high-tech materials</strong>. In 1884, the pioneering founder Otto Schott paved the way for modern-day glass engineering with his discovery of the first speciality glass. This technology group now employs some 17,100 people at 30 sites across the globe, with pioneering spirit and a passion for innovation being key hallmarks of the company.</p> </div> </div> </div> </div> </div> </div> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-12"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> </div> </div> </div> </div> </section> <section class="vc_section section--dark-blue"> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-12"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <div class="pre-headline" style="text-align: left;">The challenge</div> <p>To mark <strong>Earth Day</strong> on 22 April 2023, SCHOTT set itself the goal of communicating the aspects of its speciality glass products that enable a more sustainable lifestyle.</p> <p>The challenge surrounding this goal lay in <strong>raising public awareness</strong> of the fact that glass is a versatile material for myriad areas of application and that it can substantially reduce our environmental footprint.</p> </div> </div> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> </div> </div> </div> </div> </section> <section class="vc_section section--white"> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-12"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <div class="pre-headline" style="text-align: left;">The solution</div> <p>The Statista Content & Design team produced <strong>informative content</strong>, based on these terms of reference, that was tailored to the various SCHOTT communication channels. The company published this content on its social media channels and in its <a href="https://www.schott.com/en-us/solutions-magazine/edition-2-2023/glass-a-multifaceted-sustainability-champion" target="_blank" rel="noopener"><em>online magazin</em>e</a>.</p> </div> </div> </div> </div> </div> </div> </section> <section class="vc_section section--light-blue section--background-shapes"> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-12"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <p style="font-size: 30px; font-weight: 300; text-align: center;">‘The editorial team at Statista Content & Design understood our complex field extremely quickly, which we value greatly. We are delighted with the result.’</p> </div> </div> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <div class="pre-headline" style="text-align: center;">Michael Müller</div> <p style="text-align: center;">Head of Corporate Communications, SCHOTT</p> </div> </div> </div> </div> </div> </div> </section> <section class="vc_section section--dark-blue"> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-12"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> </div> </div> </div> </div> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-12"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <div class="pre-headline">The execution</div> <p>The editorial and graphic design team at Statista Content & Design developed <strong>five monothematic infographics</strong> exploring sustainable glass solutions in five key areas of daily life.</p> <p>SCHOTT rounded these off to perfection with profiles of its own green products. The company began publishing its series of infographics on Earth Day.</p> </div> </div> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> </div> </div> </div> </div> </section> <section class="vc_section section--white"> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-12"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="3251" height="2001" src="https://statista.design/wp-content/uploads/2024/03/Success_case_website_Mockup.png" class="vc_single_image-img attachment-full" alt="" title="Success_case_website_Mockup" srcset="https://statista.design/wp-content/uploads/2024/03/Success_case_website_Mockup.png 3251w, https://statista.design/wp-content/uploads/2024/03/Success_case_website_Mockup-300x185.png 300w, https://statista.design/wp-content/uploads/2024/03/Success_case_website_Mockup-1200x739.png 1200w, https://statista.design/wp-content/uploads/2024/03/Success_case_website_Mockup-768x473.png 768w, https://statista.design/wp-content/uploads/2024/03/Success_case_website_Mockup-1536x945.png 1536w, https://statista.design/wp-content/uploads/2024/03/Success_case_website_Mockup-2048x1261.png 2048w" sizes="(max-width: 3251px) 100vw, 3251px" /></div> </figure></div> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> </div> </div> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> </div> </div> </div> </div> </section> <section class="vc_section section--dark-blue"> <div class="vc_row wpb_row vc_row-fluid"> <div class="wpb_column vc_column_container vc_col-sm-12"> <div class="vc_column-inner "> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <div class="pre-headline">The conclusion</div> <p>Using the infographics, SCHOTT made a <strong>clear statement about the sustainability of its speciality glass</strong>, generating a buzz for its products and technological innovations among the desired target group of customers, potential customers, media companies and the general public.</p> <p>Thanks to the infographics, even readers who had not previously researched the use of speciality glass products to save carbon and improve energy efficiency were given all the information they needed.</p> </div> </div> <div class="vc_empty_space" style="height: 24px"><span class="vc_empty_space_inner"></span></div> </div> </div> </div> </div> </section> <section class="vc_section section--white section--background-shapes"> <div class="vc_row wpb_row vc_row-fluid crsd-forms-row"> <div class="wpb_column vc_column_container vc_col-sm-12"> <div 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