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Issues for Sep-Oct 2016 - Aurora
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Oct 2016</h2> </div> <div class="grid__item one-whole"> <!-- ~~~~~~ start:latest ~~~~~~ --> <span class="tag size-three ">Making Waves</span> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141569" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141569/spectrum-launches-kites-of-hope-in-search-of-missing-children"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/5806922002663.jpg" alt="Spectrum launches &#39;Kites of Hope&#39; in search of missing children"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141569" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141569/spectrum-launches-kites-of-hope-in-search-of-missing-children" class="story__link">Spectrum launches 'Kites of Hope' in search of missing children</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">The CSR initiative aims at raising awareness about missing children with the help of Roshni Helpline. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141566" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141566/colour-me-halal"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/580da0f9531a1.jpg" alt="Colour me halal"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141566" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141566/colour-me-halal" class="story__link"><strong>Colour me halal</strong></a></h2> <!-- box/excerpt --> <div class="story__excerpt ">MM Makeup, Odho Cosmetics and Luscious Cosmetics are three of the local 'halal' makeup options for consumers. </div> </article> <!-- - - - /article - - - --> <span class="tag size-three ">Brands</span> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141559" data-layout="story"> <!-- box/image --> <figure class="media media--left one-third palm--one-whole lap--one-half " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141559/using-print-to-target-households"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/580516c657489.jpg" alt="Using print to target households"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141559" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141559/using-print-to-target-households" class="story__link">Using print to target households</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Whose opinion is mostly involved in purchasing brands of different household items in your house? </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141582" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141582/should-your-company-be-a-creator-on-youtube"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/11/583d1b8f6c161.jpg" alt="Should your company be a creator on YouTube?"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141582" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141582/should-your-company-be-a-creator-on-youtube" class="story__link">Should your company be a creator on YouTube?</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">On why brands should consider making their presence felt on YouTube and how to do it successfully. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141554" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141554/managing-the-millennials"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/57f20c961ecd6.jpg" alt="Managing the Millennials"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141554" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141554/managing-the-millennials" class="story__link">Managing the Millennials</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">How banks should capitalise on social media to manage their relationships with the young. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141567" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141567/branded-songs-ka-jalwa"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/58052139c6784.jpg" alt="Branded songs ka jalwa"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141567" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141567/branded-songs-ka-jalwa" class="story__link">Branded songs ka jalwa</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">To remain memorable branded songs must be able to deliver both on their message and their quality. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141557" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141557/eight-ingredients-to-ruin-pakistans-ad-industry"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/57f8a3783e2b7.jpg" alt="Eight ingredients to ruin Pakistan’s ad industry"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141557" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141557/eight-ingredients-to-ruin-pakistans-ad-industry" class="story__link">Eight ingredients to ruin Pakistan’s ad industry</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Why brands and ad agencies need to stop churning out formulaic advertising and opt for simple, yet effective, ideas. </div> </article> <!-- - - - /article - - - --> <span class="tag size-three ">Opinion</span> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141571" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141571/the-best-and-most-meh-recent-campaigns"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/5807e40aa7708.jpg" alt="The best and most &#39;meh&#39; recent campaigns"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141571" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141571/the-best-and-most-meh-recent-campaigns" class="story__link">The best and most 'meh' recent campaigns</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">The Creative Director, The Brand Crew shares her favourite and not-so-favourite ads. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141579" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141579/going-live"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/11/5825fb8a58fc2.jpg" alt="Going live"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141579" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141579/going-live" class="story__link">Going live</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Is Facebook Live dead on arrival, or will it live to sell your tale? </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141574" data-layout="story"> <!-- box/image --> <figure class="media media--left one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141574/still-unimpressed"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/5816fa6742d66.jpg" alt="Still unimpressed"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141574" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141574/still-unimpressed" class="story__link"><strong>Still unimpressed</strong></a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Why banks need to improve their customer service. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141548" data-layout="story"> <!-- box/title medium --> <h2 data-layout="story" data-id="1141548" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141548/when-banks-had-the-magic" class="story__link">When banks had the magic</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Banks need to reignite the enthusiasm they brought to their advertising in the ’90s. </div> </article> <!-- - - - /article - - - --> <span class="tag size-three ">Feature</span> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141556" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141556/the-age-of-advertechting"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/12/5847b2bd1fe37.jpg" alt="The age of advertechting"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141556" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141556/the-age-of-advertechting" class="story__link">The age of advertechting</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141547" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141547/love-thy-neighbour-but-on-your-terms"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/57f740821f858.jpg" alt="Love thy neighbour – but on your terms"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141547" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141547/love-thy-neighbour-but-on-your-terms" class="story__link">Love thy neighbour – but on your terms</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">The pros and cons of using Indian ad directors. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141553" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141553/fulfilling-dreams-less-extraordinary"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/57f2094e62424.jpg" alt="Fulfilling dreams less extraordinary"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141553" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141553/fulfilling-dreams-less-extraordinary" class="story__link">Fulfilling dreams less extraordinary</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Banks have moved beyond product driven advertising, but are they really connecting with their customer base? </div> </article> <!-- - - - /article - - - --> <span class="tag size-three ">Home</span> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141581" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141581/eight-ads-with-great-insight"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/12/584271c2d01b4.jpg" alt="Eight ads with great insight"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141581" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141581/eight-ads-with-great-insight" class="story__link">Eight ads with great insight</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">The Associate Creative Director, Ogilvy & Mather Pakistan shares her favourite ads. </div> </article> <!-- - - - /article - - - --> <span class="tag size-three ">Launches</span> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141568" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141568/everyday-doubles-on-creaminess"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/58068fbcc10ff.jpg" alt="EveryDay doubles on creaminess"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141568" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141568/everyday-doubles-on-creaminess" class="story__link">EveryDay doubles on creaminess</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Nestlé launches EveryDay Double Creamy liquid tea whitener. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141570" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141570/oye-hoye-check-out-those-smiles"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/580694a4136dd.jpg" alt="Oye Hoye, check out those Smiles!"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141570" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141570/oye-hoye-check-out-those-smiles" class="story__link">Oye Hoye, check out those Smiles!</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">From clutter-breaking campaigns to norm-shaking new entrants, the local potato chip market is growing at a steady pace. </div> </article> <!-- - - - /article - - - --> <span class="tag size-three ">Branded Bubbles</span> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141583" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141583/talking-money"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/11/5832dbdf7866e.jpg" alt="Talking money"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141583" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141583/talking-money" class="story__link">Talking money</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">A day in the life of Tarique Khan Javed, President, Overseas Pakistani Investors Forum. </div> </article> <!-- - - - /article - - - --> <span class="tag size-three ">Interview</span> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141580" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141580/people-in-agencies-no-longer-make-as-much-money-as-they-used-to"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/11/5825fdcbf0e28.jpg" alt="“People in agencies no longer make as much money as they used to&quot;"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141580" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141580/people-in-agencies-no-longer-make-as-much-money-as-they-used-to" class="story__link">“People in agencies no longer make as much money as they used to"</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">In conversation with Michael J. Readman, Chairman, Z2C Limited. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141552" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141552/taking-the-banking-sector-to-the-next-level"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/57f20557917d4.jpg" alt="Taking the banking sector to the next level"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141552" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141552/taking-the-banking-sector-to-the-next-level" class="story__link">Taking the banking sector to the next level</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">In conversation with Salim Raza, former Governor of the State Bank of Pakistan. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141550" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141550/making-islamic-finance-a-reality"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/11/58259eea49768.jpg" alt="Making Islamic finance a reality"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141550" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141550/making-islamic-finance-a-reality" class="story__link">Making Islamic finance a reality</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">In conversation with Irfan Siddiqui, President and CEO, Meezan Bank. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141555" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141555/understanding-programmatic-advertising"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/57f210887f62f.jpg" alt="Understanding Programmatic Advertising"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141555" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141555/understanding-programmatic-advertising" class="story__link">Understanding Programmatic Advertising</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Interview with Saad Siddique, CEO, Advertyze Networks. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141551" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141551/microfinance-moves-towards-specialisation"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/5801de9ec8cc8.jpg" alt="Microfinance moves towards specialisation"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141551" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141551/microfinance-moves-towards-specialisation" class="story__link">Microfinance moves towards specialisation</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Interview with Ghalib Nishtar, President and CEO, Khushhalibank. </div> </article> <!-- - - - /article - - - --> <span class="tag size-three ">Sep-Oct 2016</span> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141549" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141549/banking-on-digital-inclusion"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/57f1f7dddb922.jpg" alt="Banking on digital inclusion"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141549" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141549/banking-on-digital-inclusion" class="story__link">Banking on digital inclusion</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Will banks pull it off? </div> </article> <!-- - - - /article - - - --> <span class="tag size-three ">Profile</span> <!-- - - - article - - - --> <article class="box story py-2" data-id="1141558" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole lap--one-half "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141558/a-capital-asset"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/10/57f21b5ee4157.jpg" alt="A capital asset"/></a></div> </figure> <!-- box/title medium --> <h2 data-layout="story" data-id="1141558" class="story__title size-six "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141558/a-capital-asset" class="story__link">A capital asset</a></h2> <!-- box/excerpt --> <div class="story__excerpt ">Maheen Rahman, CEO of Alfalah GHP, in profile. </div> </article> <!-- - - - /article - - - --> <!-- ~~~~~~ end:latest ~~~~~~ --> </div><!-- .grid__item --> </div><!-- .grid --> </main> <aside class="pb-4"> <!-- - - - - - - widget:start id: 538 - type: linkedimage - object_id: - title: - - - - - - --> <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="538"> <div class="widget__container "> <div class="widget__container__body "> <a href="https://web.archive.org/web/20170324171739/http://aurora2.dawn.com/"><img class="one-whole" src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/widgets/upload-image-ff0fe3069b166b3fa34fb301b96b1d0c.png?r=400151068" alt=""/></a> </div> </div> </section> <!-- - - - - - - widget:end - - - - - - --> <!-- - - - - - - widget:start id: 180 - type: popular - object_id: - title: Most Popular - - - - - - --> <section class="widget theme widget-popular " data-type="popular" data-id="180"> <div class="widget__container "> <h2 class="widget__container__title "><span>Most Popular</span></h2> <div class="widget__container__body "> <div class="grid grid--center"> <div class="grid__item one-whole"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1141939" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141939/a-new-dawn-in-lawn"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2017/03/58d1ff777e698.jpg" alt="A new dawn in lawn"/></a></div> </figure> <!-- box/title small-lighter --> <h2 data-layout="story" data-id="1141939" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141939/a-new-dawn-in-lawn" class="story__link"><strong>A new dawn in lawn</strong></a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1141542" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141542/how-about-having-pakistanis-market-pakistan"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2016/08/57b2d810cd50d.jpg" alt="How about having Pakistanis market Pakistan?"/></a></div> </figure> <!-- box/title small-lighter --> <h2 data-layout="story" data-id="1141542" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141542/how-about-having-pakistanis-market-pakistan" class="story__link">How about having Pakistanis market Pakistan?</a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1141935" data-layout="story"> <!-- box/image --> <figure class="media media--left one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141935/tv-viewership-trends"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2017/03/58ca824c80381.jpg" alt="TV Viewership trends"/></a></div> </figure> <!-- box/title small-lighter --> <h2 data-layout="story" data-id="1141935" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141935/tv-viewership-trends" class="story__link"><strong>TV Viewership trends</strong></a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1141940" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141940/a-tale-of-three-cities"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2017/03/58d218d1945cb.jpg" alt="A tale of three cities"/></a></div> </figure> <!-- box/title small-lighter --> <h2 data-layout="story" data-id="1141940" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141940/a-tale-of-three-cities" class="story__link"><strong>A tale of three cities</strong></a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1141937" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141937/rising-from-the-ashes"><img src="//web.archive.org/web/20170324171739im_/http://i.dawn.com/thumbnail/2017/03/58cf728196521.jpg" alt="Rising from the ashes"/></a></div> </figure> <!-- box/title small-lighter --> <h2 data-layout="story" data-id="1141937" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141937/rising-from-the-ashes" class="story__link"><strong>Rising from the ashes</strong></a></h2> </article> <!-- - - - /article - - - --> </div><!-- .grid__item --> </div><!-- .grid --> </div> </div> </section> <!-- - - - - - - widget:end - - - - - - --> <!-- - - - - - - widget:start id: 524 - type: poll - object_id: 8482390 - title: Should Pakistani brands use Indian celebrities to endorse their products? - - - - - - --> <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__container "> <h2 class="widget__container__title "><span>Should Pakistani brands use Indian celebrities to endorse their products?</span></h2> <div class="widget__container__body "> <div id="widgetPoll-770147"> <script src="//web.archive.org/web/20170324171739js_/http://static.polldaddy.com/p/8482390.js"></script> </div> <link rel="stylesheet" href="/web/20170324171739cs_/http://aurora.dawn.com/widgets/poll/_css/poll.20170210125325.css" media="all"></div> </div> </section> <!-- - - - - - - widget:end - - - - - - --> <!-- - - - - - - widget:start id: 521 - type: writers - object_id: - title: Contributors - - - - - - --> <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__container "> <h2 class="widget__container__title "><span>Contributors</span></h2> <div class="widget__container__body "> <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Mamun M. Adil" href="/web/20170324171739/http://aurora.dawn.com/authors/3257" class="stroy__link">Mamun M. Adil</a></h2> </div> <!-- - - - article - - - --> <article class="box story " data-id="1141875" data-layout="story"> <!-- box/title center-small-lighter-pb:4 --> <h2 data-layout="story" data-id="1141875" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141875/one-hundred-lifetimes-in-one" class="story__link"><strong>One hundred lifetimes in one</strong></a></h2> </article> <!-- - - - /article - - - --> <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Syed Amir Haleem" href="/web/20170324171739/http://aurora.dawn.com/authors/3280" class="stroy__link">Syed Amir Haleem</a></h2> </div> <!-- - - - article - - - --> <article class="box story " data-id="1141714" data-layout="story"> <!-- box/title center-small-lighter-pb:4 --> <h2 data-layout="story" data-id="1141714" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170324171739/http://aurora.dawn.com/news/1141714/how-to-choose-an-influencer" class="story__link"><strong>How to choose an influencer</strong></a></h2> </article> <!-- - 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