CINXE.COM
Trend Hunter Consumer Insights - Authenticity Megatrend
<!Doctype html> <html> <head> <meta name='image' content='https://cdn.trendhunterstatic.com/logos/createthefuture.png' /> <title>Trend Hunter Consumer Insights - Authenticity Megatrend</title> <META NAME='Description' CONTENT='The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.'> <META NAME='Keywords' CONTENT='consumer insights, consumer trends, megatrends, Authenticity'> <meta property='og:image' content='https://cdn.trendhunterstatic.com/logos/createthefuture.png'/> <link rel='canonical' href='https://www.trendhunter.com/megatrend/authenticity' /> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17323.4' rel='stylesheet' async type='text/css'><script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('set','linker',{'domains':['trendreports.com','trendhunter.com','futurefestival.com','betterandfaster.com','exploitingchaos.com','jeremygutsche.com','keynotes.org','socialbusiness.org','trendhunter.ai','createthefuturebook.com','innovationassessment.com','innovationstrategy.com','keynotespeak.com','futuristu.com','pollfast.com','cleanthesky.com']}); gtag('config', 'AW-1068445809',{'allow_enhanced_conversions':true}); gtag('config', 'G-QB9B65FF8H'); </script> <script type='text/javascript'> // Pardot Website Tracking Campaign piAId = '788783'; piCId = 1244; piHostname = 'pi.pardot.com'; (function() { function async_load(){ var s = document.createElement('script'); s.type = 'text/javascript'; s.src = ('https:' == document.location.protocol ? 'https://pi' : 'http://cdn') + '.pardot.com/pd.js'; var c = document.getElementsByTagName('script')[0]; c.parentNode.insertBefore(s, c); } if(window.attachEvent) { window.attachEvent('onload', async_load); } else { window.addEventListener('load', async_load, false); } })(); </script> <style> :root{--btn-hover:#E7005C}; </style> </head> <body class='th'> <header class='th__header thh thh--hasCatMenu thh--hasCatMenuPro thh--needsCatPages '> <!--[if lt IE 9]><div class='thh__ie8msg'>This site will not display correctly with your browser. Please upgrade your browser in order to navigate without issue.</div><![endif]--> <div class='thh__inner'> <div class='th__container thh__container'> <div class='thh__logoCont thh__logoCont--trendhunter'> <i class='material-icons thh__menuBtn'>menu</i> <a href='https://www.trendhunter.com' ><img alt='Trend Hunter Logo' border=0 width=160 height=40 class='thh__logo' src='https://cdn.trendhunterstatic.com/logos/createthefuture.png'/></a> <i class='material-icons thh__searchTopIcon'>search</i> </div> <div class='thh__navs'> <form class='thh__searchFormMobile' action='https://www.trendhunter.com/results'> <input type='text' class='thh__textInput' name='search' placeholder='Explore a topic'/> </form> <nav class='thh__nav'> <a data-page='content' title='Ideas' href='https://www.trendhunter.com' class='thh__link'>Ideas</a> <a data-page='insights' title='Insights' href='https://www.trendhunter.com/pro' class='thh__link'>Insights</a> <a data-page='innovation' title='Innovation' href='https://www.innovationstrategy.com' class='thh__link'>Innovation</a> <a data-page='advisory' title='Services' href='https://www.trendhunter.com/trendreports' class='thh__link'>Services</a> <a data-page='ai' title='AI' href='https://www.trendhunter.ai' class='thh__link'>AI</a> <a data-page='gpt' title='GPT' href='https://www.trendhunter.ai/gpt' class='thh__link'>GPT</a> <a data-page='tools' title='Dashboard' href='https://www.trendhunter.com/dashboard' class='thh__link'>Dashboard</a> <a data-page='newbook' title='Books' href='https://www.trendhunter.com/best-innovation-books' class='thh__link'>Books</a> <a data-page='keynotes' title='Keynotes' href='https://www.jeremygutsche.com' class='thh__link'>Keynotes</a> <a data-page='masterclasses' title='training' href='https://www.futuristu.com' class='thh__link'>Training</a> <a data-page='events' title='Events' href='https://www.futurefestival.com' class='thh__link'>Events</a> <a data-page='categories' title='Categories' href='https://www.futurefestival.com' class='thh__link thh__link--mobileonly'>Categories</a> </nav> <div class='thh__nav2'> <a data-page='about' title='About ' href='https://www.trendhunter.com/about-trend-hunter' class='thh__link thh__link--about'>About </a> <a data-page='profile' title= 'Log in' href='https://www.trendhunter.com/login' class='thh__link thh__link--login'>Log in</a> <i class='material-icons thh__searchIcon thh__icon' data-page='search'>search</i> <i class='material-icons thh__emailIcon thh__icon' data-page='email'>share</i> </div> </div> </div> <div class='thh__pages'> <div data-page='content' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com'>Ideas</a> <div class='thh__itemDesc'>Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendreports.com'>Trend Reports</a> <div class='thh__itemDesc'>Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/newsletter'>Newsletter</a> <div class='thh__itemDesc'>Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='insights' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/pro'>Consumer Insights</a> <div class='thh__itemDesc'>Uncover major shifts and emerging opportunities with our exclusive PRO research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendreports.com'>Trend Reports</a> <div class='thh__itemDesc'>Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/newsletter'>Newsletter</a> <div class='thh__itemDesc'>Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='advisory' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/trendreports'>Advisory & Services</a> <div class='thh__itemDesc'>Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendreports.com'>Trend Reports</a> <div class='thh__itemDesc'>Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/plans'>Plans</a> <div class='thh__itemDesc'>Get started today with a free consultation, our self-serve tools, or a dedicated program.</div> </div> </div> </div> <div data-page='innovation' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.innovationstrategy.com'>Articles & Magazine</a> <div class='thh__itemDesc'>Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.innovationstrategy.com/awards'>Innovation Awards</a> <div class='thh__itemDesc'>Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/trendreports'>Advisory & Services</a> <div class='thh__itemDesc'>Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.innovationassessment.com'>Innovation Assessment</a> <div class='thh__itemDesc'>Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com'>FuturistU</a> <div class='thh__itemDesc'>Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/best-innovation-books'>Innovation Books</a> <div class='thh__itemDesc'>Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.</div> </div> </div> </div> <div data-page='keynotes' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.jeremygutsche.com'>Jeremy Gutsche</a> <div class='thh__itemDesc'>Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/best-innovation-keynote-speakers'>Our Team of Speakers & Virtual Presenters</a> <div class='thh__itemDesc'>Inspire your group with our most popular speakers on innovation, trends, change and futurism.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com/custom-training'>Custom Training & Events</a> <div class='thh__itemDesc'>Bring the Future Festival experience directly to your team or co-hosted custom event.</div> </div> </div> </div> <div data-page='masterclasses' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com/custom-innovation-masterclass'>Custom Masterclasses</a> <div class='thh__itemDesc'>Join the world's leading brands who leverage our custom programs to accelerate innovation.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.futuristu.com/future-festival-masterclass'>FuturistU 5-Day Program </a> <div class='thh__itemDesc'>Become a Futurist with our immersive 5-Day program at Future Festival World Summit.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com/elearning'>Online eLearning</a> <div class='thh__itemDesc'>Learn the fundamentals of futurism and trends with 100+ online courses about innovation.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='about' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/contact'>Contact</a> <div class='thh__itemDesc'>Get in touch to learn more, ask a question or submit a tip.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/about-trend-hunter'>About Us</a> <div class='thh__itemDesc'>Learn more about Trend Hunter and how we accelerate innovation.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/social'>Follow-Us</a> <div class='thh__itemDesc'>Join our 3,500,000 social media followers, on the cutting edge.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/faq'>FAQ</a> <div class='thh__itemDesc'>Get answers to common questions about Trend Hunter.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/community'>Community</a> <div class='thh__itemDesc'>Stay on the cutting-edge with the help of the Trend Hunter community.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/team'>Team</a> <div class='thh__itemDesc'>Meet the team trusted by hundreds of leading businesses worldwide.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/jobs'>Jobs</a> <div class='thh__itemDesc'>Find opportunities to accelerate your career with the #1 Trend Firm.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/news'>News</a> <div class='thh__itemDesc'>Catch up on noteworthy Trend Hunter news and media mentions.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/join'>Join</a> <div class='thh__itemDesc'>Build a portfolio and put your trend-spotting abilities to the test.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/advertise'>Advertising</a> <div class='thh__itemDesc'>Supercharge your marketing by partnering with Trend Hunter.</div> </div> </div> </div> <div data-page='profile' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/portfolio'>Portfolio</a> <div class='thh__itemDesc'>Visit your public portfolio and browse your past articles.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/submit'>Add a Trend</a> <div class='thh__itemDesc'>Write up an article and showcase your trend-spotting skills.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/mytrends'>My Trends</a> <div class='thh__itemDesc'>Edit your articles and see how they stack up on the leaderboards.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/settings'>Settings</a> <div class='thh__itemDesc'>Edit your profile, connect your social media accounts, and more.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl thh__itemLbl--login' href='https://www.trendhunter.com/redirectlogin'>Login</a> <div class='thh__itemDesc'>Add a trend, customize your dashboard, or track topics.</div> </div> </div> </div> <div data-page='events' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com'>Future Festival<br/> Innovation Events</a> <div class='thh__itemDesc'>Join the world's top innovators at our in person events.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/innovation-webinars'>Free Webinars</a> <div class='thh__itemDesc'>Learn to innovate through chaos, navigate the new normal and maintain work culture from home.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com/custom-training'>Custom Training & Events</a> <div class='thh__itemDesc'>Bring the Future Festival experience directly to your team or co-hosted custom event.</div> </div> </div> </div> <div data-page='categories' class='thh__page'> <div class='th__container'> <div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/'>All</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/ai'>AI</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/tech'>Tech</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/lifestyle'>Life</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/popculture'>Culture</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/artdesign'>Design</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/marketing'>Ads</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/business'>Business</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/eco'>Eco</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/socialgood'>Good</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/luxury'>Luxury</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/fashion'>Fashion</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/unique'>Bizarre</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/keynotetrends'>Keynotes</a> </div> </div> </div> <div data-page='search' class='thh__page'> <div class='th__container'> <div class='thh__searchMsg'>Search our database of 478,618 cutting edge ideas.</div> <form class='thh__searchForm' action='https://www.trendhunter.com/results'> <input type='text' name='search' class='thh__textInput' placeholder='Explore a topic'/> <button type='submit' class='th__btn th__btn--wonb'>SEARCH</button> </form> <div class='thh__searchTags'></div> </div> </div> <div data-page='email' class='thh__page thh__page--newsletter'> <div class='th__container'> <div class='thh__newsletterMsg'>Join 104,870 entrepreneurs, innovators and CEOs who rely on our weekly trend report to stay ahead of the crowd.<br/>You'll get special access to premium content and trend research that cannot be found anywhere else.</div> <a class='thh__newsletterLink' href='https://www.trendhunter.com/newsletter'>View last week's newsletter</a> <form class='thh__newsletterSignup' action='https://www.trendhunter.com/newsletter' target='_blank' method='post'> <input style='display:none;' type='text' name='email' class='thh__textInput' placeholder='Your Email'/> <button type='submit' class='th__btn th__btn--wonb'>SUBSCRIBE NOW</button> </form> <div class='thh__socialMessage'>Follow Trend Hunter</div> <div class='thh__social'> <a class='thh__socialItem thh__socialItem--facebook' target='_blank' href='https://www.facebook.com/trendhunter' rel='me noopener noreferrer' ></a> <a class='thh__socialItem thh__socialItem--twitter' target='_blank' href='https://www.twitter.com/trendhunter' rel='me noopener noreferrer'></a> <a class='thh__socialItem thh__socialItem--youtube' target='_blank' href='https://www.youtube.com/trendhunter' rel='me noopener noreferrer'></a> <a class='thh__socialItem thh__socialItem--linkedin' target='_blank' href='https://www.linkedin.com/company/trend-hunter/' rel='me noopener noreferrer'></a> <a class='thh__socialItem thh__socialItem--instagram' target='_blank' rel='me noopener noreferrer' href='https://instagram.com/trend_hunter'></a> <a class='thh__socialItem thh__socialItem--pinterest' target='_blank' rel='me noopener noreferrer' href='https://pinterest.com/trendhunter/'></a> <a class='thh__socialItem thh__socialItem--tiktok' target='_blank' rel='me noopener noreferrer' href='https://www.tiktok.com/@trend_hunter'></a> </div> </div> </div> </div> <div class='thh__catNav'> <div class='th__container thh__catNavInner'> <a title='All' data-cat='pro' class=' thh__catLink' href='https://www.trendhunter.com/pro'>All</a><a title='Acceleration' data-cat='pattern/acceleration' class='thh__catLink--icon thh__catLink' href='https://www.trendhunter.com/pattern/acceleration'><i class='flaticon-patterns-minisite-icon-acceleration'></i></a><a title='Cyclicality' data-cat='pattern/cyclicality' class='thh__catLink--icon thh__catLink' href='https://www.trendhunter.com/pattern/cyclicality'><i class='flaticon-patterns-minisite-icon-cyclicality'></i></a><a title='Reduction' data-cat='pattern/reduction' class='thh__catLink--icon thh__catLink' href='https://www.trendhunter.com/pattern/reduction'><i class='flaticon-patterns-minisite-icon-reduction'></i></a><a title='Redirection' data-cat='pattern/redirection' class='thh__catLink--icon thh__catLink' href='https://www.trendhunter.com/pattern/redirection'><i class='flaticon-patterns-minisite-icon-redirection'></i></a><a title='Divergence' data-cat='pattern/divergence' class='thh__catLink--icon thh__catLink' href='https://www.trendhunter.com/pattern/divergence'><i class='flaticon-patterns-minisite-icon-divergence'></i></a><a title='AI' data-cat='pro/category/artificial-intelligence' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/artificial-intelligence'>AI</a><a title='Tech' data-cat='pro/category/technology-trends-and-gadgets' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/technology-trends-and-gadgets'>Tech</a><a title='Culture' data-cat='pro/category/pop-culture-and-internet-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends'>Culture</a><a title='Design' data-cat='pro/category/modern-art-and-design-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/modern-art-and-design-trends'>Design</a><a title='Ads' data-cat='pro/category/marketing-strategy' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/marketing-strategy'>Ads</a><a title='Business' data-cat='pro/category/business-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/business-trends'>Business</a><a title='Eco' data-cat='pro/category/environmental-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/environmental-trends'>Eco</a><a title='Good' data-cat='pro/category/social-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/social-trends'>Good</a><a title='Life' data-cat='pro/category/lifestyle-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/lifestyle-trends'>Life</a><a title='Luxury' data-cat='pro/category/luxury-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/luxury-trends'>Luxury</a><a title='Fashion' data-cat='pro/category/style-and-fashion-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/style-and-fashion-trends'>Fashion</a><a title='Bizarre' data-cat='pro/category/unique-and-bizarre' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/unique-and-bizarre'>Bizarre</a> <a title='DASHBOARD' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/dashboard'>DASHBOARD</a> <a title='RESEARCH' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/trendreports'>RESEARCH</a> <a title='KEYNOTES' class='thh__catLink thh__catLink--mobile' href='https://www.jeremygutsche.com'>KEYNOTES</a> <a title='EVENTS' class='thh__catLink thh__catLink--mobile' href='https://www.futurefestival.com'>EVENTS</a> </div> </div> </div><div class='thh__fixedSpacer'></div><div class='thh__shadowCover'></div> </header> <div class='thp th__pro' data-type='authenticity' data-cat='' data-cig='megatrend'> <div class='th__container'><div class='mega__top'><div class='mega__topInner'><nav class='pat__nav'><a class='pat__link ' href='/pattern/convergence'><span title='Convergence' class='pattern pattern__convergence pngFix on'></span><label >Convergence</label></a><a class='pat__link ' href='/pattern/reduction'><span title='Reduction' class='pattern pattern__reduction pngFix on'></span><label >Reduction</label></a><a class='pat__link ' href='/pattern/redirection'><span title='Redirection' class='pattern pattern__redirection pngFix on'></span><label >Redirection</label></a><a class='pat__link ' href='/pattern/cyclicality'><span title='Cyclicality' class='pattern pattern__cyclicality pngFix on'></span><label >Cyclicality</label></a><a class='pat__link pat__link--current' href='/pattern/divergence'><span title='Divergence' class='pattern pattern__divergence pngFix on'></span><label >Divergence</label></a><a class='pat__link ' href='/pattern/acceleration'><span title='Acceleration' class='pattern pattern__acceleration pngFix on'></span><label >Acceleration</label></a> </nav><div class='pat__video videoCont'><iframe wmode='transparent' width='460' height='290' src='https://www.youtube.com/embed/1Q_OwLnDCZU?wmode=opaque&showinfo=0' style='border:none;' allowfullscreen></iframe></div><div class='pat__info'> <div class='pat__infoInner'><div class='pat__title'><img src='https://cdn.trendhunterstatic.com/trendreport/webreport/m50/authenticity-50.png' class='pat__icon pat__icon--mt' /><h1 class='pat__h1'>Authenticity</h1></div> <div class='pat__desc'>The scope of communication has transformed what it means to be self aware. There is a premium placed on genuineness that has consumers expecting more transparency and connection.</div></div><div class='pat__mts'> <div class='pat__subtitle'>Related Megatrends:</div> <div class='pat__mt'> <a href='/megatrend/personalization'><img src='https://cdn.trendhunterstatic.com/trendreport/webreport/m50/personalization-50.png' class='pat__mtIcon' /><div class='pat__mtTitle'>Personalization</div></a> <div class='pat__mtDesc'>Small batch production technologies and more personalized media are creating an expectation for personalization.</div> </div><div class='pat__mt'> <a href='/megatrend/many-to-many'><img src='https://cdn.trendhunterstatic.com/trendreport/webreport/m50/many-to-many-50.png' class='pat__mtIcon' /><div class='pat__mtTitle'>Many to Many</div></a> <div class='pat__mtDesc'>A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy. </div> </div> </div> </div> </div></div></div> <div class='th__container thp__content'> <div class='thp__index'> <div class='thp__indexBtns'> <span class='thp__reportCont'><button data-btn='freereport' type='button' class='tha__btn thp__indexBtn thp__indexBtn--freereport'>FREE: 2025 TREND REPORT</button></span> <button data-btn='switchindexpage' data-page='new' type='button' class='tha__btn thp__indexBtn thp__indexBtn--selected'>NEWLY ADDED</button> <button data-btn='switchindexpage' data-page='categories' type='button' class='tha__btn thp__indexBtn'>CATEGORY LIST</button> <button data-btn='switchindexpage' data-page='index' type='button' class='tha__btn thp__indexBtn'>FULL INDEX</button> </div> <div class='thp__indexPages'> </div> </div> <div class='thp__page'> <div class='thp__article thpa' data-id='550925' > <a href='/protrends/destresser-beverage' class='thpa__t1'><span class='thpa__t1Inner'>De-Stresser Beverage</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Brands are replacing stress-generating ingredients with calming alternatives</div> <div class='thpa__body'>Trend - Food & beverage brands are creating drinks designed to alleviate stress. This is achieved by swapping out stressing ingredients, such as processed sugars and caffeine, with stress-relieving alternatives, such as magnesium and lion's mane, generating healthier energy for consumers.<br /> <br /> Insight - It is clear that many adults in the western world live high-stress lives. Between balancing work with personal lives while trying to maintain personal health, time is stretched thin. However, many adults are unaware of how impactful a diet is on both their mental and physical health, with sugars and processed goods raising heartrates and causing increased average stress levels. In order to help regulate the stresses and sleep schedules of these adults, brands are offering de-stressing beverages.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can we redesign our products by identifying and replacing stress-inducing elements with calming alternatives to better serve our customer's well-being? </div> <div class='thpa__buttons'> <a href='/protrends/destresser-beverage'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/destresser-beverage'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/destresser-beverage'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>8.6</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:77%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:23%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-1106px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pattern--active pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pattern--active pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/curation' title='Curation' class='mt mt__curation pngFix' ></a><a href='/megatrend/catalyzation' title='Catalyzation' class='mt mt__catalyzation pngFix' ></a><a href='/megatrend/authenticity' title='Authenticity' class='mt mt__authenticity pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='544261' data-pc='1' href='/trends/avvika' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Alternative Energy Drinks' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/544/544261/544261_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Alternative Energy Drinks</div> <div class='thar__title2'>AVVIKA Delivers a Natural, Better-for-You Boost Without Caffeine</div><div class='thar__summary'> AVVIKA nourishes minds and bodies with caffeine-free energy drinks that help health-conscious individuals avoid undesirable side effects like crashes, jitters and other downsides of caffeine. The... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:91%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:9%'></div> </div> </a><a data-is='230c' data-id='549564' data-pc='1' href='/trends/cucumber-mint-mindful-blend' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Mental Well-Being Beverages' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/549/549564/549564_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Mental Well-Being Beverages</div> <div class='thar__title2'>The TRIP x Calm Cucumber Mint Mindful Blend Helps with De-Stressing</div><div class='thar__summary'> Calm, the number-one app for sleep, meditation and relaxation teamed up with functional beverage brand TRIP to create the co-branded Cucumber Mint Mindful Blend with soothing ingredients like... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:92%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:8%'></div> </div> </a><a data-is='230c' data-id='524597' data-pc='1' href='/trends/sleepy-girlzzz-smoothie' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Viral Mocktail-Inspired Smoothies' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/524/524597/524597_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Viral Mocktail-Inspired Smoothies</div> <div class='thar__title2'>The Smoothie King Sleepy Girlzzz Smoothie Has Tart Cherry</div><div class='thar__summary'> The Smoothie King Sleepy Girlzzz Smoothie is a new item hitting the menu at participating locations that’s perfect for curious TikTok users to try out on their next visit. The smoothie is... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:75%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:25%'></div> </div> </a><a data-is='230c' data-id='548494' data-pc='1' href='/trends/oatmilk-adaptogens' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Adaptogenic Alt Milks' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/548/548494/548494_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Adaptogenic Alt Milks</div> <div class='thar__title2'>Floatmilk's Original Oatmilk +Adaptogens Won a World Dairy Innovation Award</div><div class='thar__summary'> Floatmilk’s Original Oatmilk +Adaptogens is a premium alternative milk with a coffeehouse-style formula for creating rich, creamy drinks without dairy. Consumers want plant-based milk... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:84%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:16%'></div> </div> </a><a data-is='230c' data-id='547408' data-pc='1' href='/trends/sparkling-hibiscus-flower-water' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Sparkling Hibiscus Flower Water' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/547/547408/547408_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Sparkling Hibiscus Flower Water</div> <div class='thar__title2'>Amaí's Drinks are Rich in Flavor & Health Benefits</div><div class='thar__summary'> Amaí‘s Sparkling Hibiscus Flower Water is made with organic hibiscus flowers, a multi-benefit ingredient that has been incorporated into health and wellness practices for centuries. Now, the... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:66%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:34%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='551009' > <a href='/protrends/fashion-cafe1' class='thpa__t1'><span class='thpa__t1Inner'>Fashion Cafe</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Luxury fashion labels are opening in-store cafes to foster in-person connection</div> <div class='thpa__body'>Trend - Luxury fashion labels across Europe and Asia are opening dedicated restaurants and cafes. These are designed to transform the boutiques from simple shopping ventures, to full-blown experiences. The experiential retail helps build consumer connections to one another and the brand.<br /> <br /> Insight - In major cities across East Asia, in-person retail is once again thriving. Consumers in these regions have a wealth of options when going shopping, leading to them becoming more preferential in their destinations, seeking out unique retailers rather than simply shopping for necessities. This is a way of prioritizing feelings and experiences rather than simple errands. In order to appeal to this type of consumer, fashion labels are making their boutiques more appealing with dedicated cafes.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can your brand integrate unique experiential elements to foster deeper connections with consumers? </div> <div class='thpa__buttons'> <a href='/protrends/fashion-cafe1'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/fashion-cafe1'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/fashion-cafe1'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>7.1</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:56%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:44%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:58%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:42%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on pngFix'></span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-1106px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pattern--active pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pattern--active pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/tribalism' title='Tribalism' class='mt mt__tribalism pngFix' ></a><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a><a href='/megatrend/authenticity' title='Authenticity' class='mt mt__authenticity pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='550995' data-pc='1' href='/trends/lv-the-place' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Luxury Retailer Restaurants' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/550/550995/550995_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Luxury Retailer Restaurants</div> <div class='thar__title2'>Louis Vuitton Added 'LV The Place' to its Bangkok Location</div><div class='thar__summary'> LV The Place Bangkok is a new cultural destination by Louis Vuitton, inviting visitors to embark on a bespoke cultural voyage into the Maison’s universe. The location features an immersive... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:86%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:14%'></div> </div> </a><a data-is='230c' data-id='550997' data-pc='1' href='/trends/dior-cafe' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Luxury Fashion Label Cafes' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/550/550997/550997_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Luxury Fashion Label Cafes</div> <div class='thar__title2'>Dior Opened a Dedicated Cafe at its Shanghai Boutique</div><div class='thar__summary'> The Dior Cafe in Shanghai is a unique fusion of luxury and everyday indulgence, blending the world of haute couture with the simple pleasure of coffee. Located in the heart of Shanghai, the cafe... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:78%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:22%'></div> </div> </a><a data-is='230c' data-id='551003' data-pc='1' href='/trends/coach-restaurant' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Luxury NYC-Inspired Cafes' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/551/551003/551003_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Luxury NYC-Inspired Cafes</div> <div class='thar__title2'>Fashion Label Coach Opened a Restaurant and Coffee Shop in Jakarta</div><div class='thar__summary'> The Coach Restaurant in Jakarta offers a unique dining experience inspired by New York City’s culinary scene. Located within the Grand Indonesia West Mall, the restaurant features a... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:64%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:36%'></div> </div> </a><a data-is='230c' data-id='522475' data-pc='2' href='/trends/madhappy' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Conversation-Encouraging Retail Spaces' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/522/522475/522475_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Conversation-Encouraging Retail Spaces</div> <div class='thar__title2'>PlayLab Inc Creates a Flagship Store for MadHappy</div><div class='thar__summary'> Los Angeles-based design studio PlayLab Inc creates a captivating flagship store for local clothing brand MadHappy. The retail space is defined by its sky-blue tonal conversation pit in the middle... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:41%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:59%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='550924' > <a href='/protrends/retail-lounge' class='thpa__t1'><span class='thpa__t1Inner'>Retail Lounge</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Retailers are launching experiential events to enhance connections to consumers</div> <div class='thpa__body'>Trend - Retailers in various industries, such as department stores, luxury brands, and more, are launching in-store lounges and experiential events. These events are designed to enhance the comfort of shoppers while deepening the connection between the shoppers and the brand.<br /> <br /> Insight - While many consumers made a strong shift toward online shopping over the past decade, in large part accelerated by the pandemic, there are still cases to be made for in-store shopping. Some consumers prefer to be able to touch a product before purchasing it, while others value the inherit socialization of in-store shopping, and prefer to interact with others and immerse themselves in the retail environment. Capitalizing off of this feeling, retailers are opening experiential lounges in-stores.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can we create experiential in-store events that enhance consumer engagement and strengthen their connection to our brand? </div> <div class='thpa__buttons'> <a href='/protrends/retail-lounge'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/retail-lounge'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/retail-lounge'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>9</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:84%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:16%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:88%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:12%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span class='demo__ageBox demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-1106px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pattern--active pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pattern--active pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/tribalism' title='Tribalism' class='mt mt__tribalism pngFix' ></a><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a><a href='/megatrend/authenticity' title='Authenticity' class='mt mt__authenticity pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='549228' data-pc='6' href='/trends/knix-opens-immersive-retail' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Experiential Intimates Spaces' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/549/549228/549228_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Experiential Intimates Spaces</div> <div class='thar__title2'>Knix Opens Immersive Retail Location at Premium Shopping Centre</div><div class='thar__summary'> Knix is elevating the intimate apparel shopping experience with its new 1,800-square-foot pop-up at Toronto’s Yorkdale Shopping Centre. The Canadian brand’s fifteenth North American... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:92%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:8%'></div> </div> </a><a data-is='230c' data-id='534882' data-pc='1' href='/trends/experiential-retail-concept' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Zen-Inspired Experiential Retail Concepts' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/534/534882/534882_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Zen-Inspired Experiential Retail Concepts</div> <div class='thar__title2'>One Golden Thread Opens Its Innovative Space</div><div class='thar__summary'> One Golden Thread, the regenerative apparel brand based in LA, has announced the grand opening of its Flagship Experiential Retail Concept on Abbot Kinney in Venice Beach. The innovative space... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:86%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:14%'></div> </div> </a><a data-is='230c' data-id='546257' data-pc='6' href='/trends/gelato-pique1' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Immersive Lifestyle Stores' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546257/546257_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Immersive Lifestyle Stores</div> <div class='thar__title2'>Gelato Pique Has Inaugurated Its Standalone Store in South Korea</div><div class='thar__summary'> Gelato Pique’s latest retail activation is strategically located in the vibrant Hannam-dong area of Seoul. This significant launch introduces a unique lifestyle space encompassing a garden... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:85%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:15%'></div> </div> </a><a data-is='230c' data-id='546254' data-pc='3' href='/trends/neom-wellbeing' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Tranquil Retail Environments' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546254/546254_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Tranquil Retail Environments</div> <div class='thar__title2'>NEOM Wellbeing Has Launched Its First U.S. Storefront in New York</div><div class='thar__summary'> NEOM Wellbeing’s storefront in New York’s West Village marks an important step in its global expansion. The store spans 481 square feet and is designed as a tranquil retreat from the... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:88%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:12%'></div> </div> </a><a data-is='230c' data-id='548680' data-pc='3' href='/trends/luxury-jeweler' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Luxury Jeweler Boutiques' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/548/548680/548680_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Luxury Jeweler Boutiques</div> <div class='thar__title2'>Château D'ivoire Renovated Its Downtown Montreal Location & It's Stunning</div><div class='thar__summary'> Château D’Ivoire, a longstanding luxury jeweler in Montreal, has reopened its downtown location following a significant renovation. The revamped store offers over 20,000 square feet of space... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:82%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:18%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='550732' > <a href='/protrends/sustainable-festivity' class='thpa__t1'><span class='thpa__t1Inner'>Sustainable Festivity</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Cultural products are redesigned to promote eco-friendly celebrations</div> <div class='thpa__body'>Trend - Consumers are increasingly adopting eco-friendly practices in their religious and traditional celebrations to reduce waste. From selecting sustainable gift wraps to repurposing leftover foods, these individuals are finding meaningful ways to align their festivities with modern environmental values.<br /> <br /> Insight - Heightened awareness of holiday waste has led consumers to reexamine their sustainability efforts, inspiring a desire to revitalize traditional celebrations through an eco-conscious lens. These efforts are creating a shift in many cultures and regions as consumers adopt more sustainable celebration methods, acknowledging the importance of protecting the environment while honoring age-old customs. Brands in this space actively reinforce eco-conscious practices, shaping future holiday traditions. </div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can your brand showcase a comprehensive and culturally relevant approach to sustainability? </div> <div class='thpa__buttons'> <a href='/protrends/sustainable-festivity'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/sustainable-festivity'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/sustainable-festivity'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>6.7</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:52%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:48%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:50%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:50%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:97%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:3%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pattern--active pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/naturality' title='Naturality' class='mt mt__naturality pngFix' ></a><a href='/megatrend/catalyzation' title='Catalyzation' class='mt mt__catalyzation pngFix' ></a><a href='/megatrend/authenticity' title='Authenticity' class='mt mt__authenticity pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='550253' data-pc='4' href='https://www.cleanthesky.com/innovation/keiko-furoshiki' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Vibrant Reusable Gift Wraps' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/550/550253/550253_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Vibrant Reusable Gift Wraps</div> <div class='thar__title2'>Keiko Furoshiki Merges Japanese Tradition with Sustainable Design</div><div class='thar__summary'> Keiko Furoshiki is a brand that combines Japanese tradition with sustainable design, offering eco-friendly alternatives for holiday gifting. As the recipient of “Dreamday’s 2nd Annual... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:92%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:8%'></div> </div> </a><a data-is='230c' data-id='527578' data-pc='1' href='/trends/stella-mccartney-6' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Ramadan-Ready Upcycled Apparel' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527578/527578_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Ramadan-Ready Upcycled Apparel</div> <div class='thar__title2'>Stella McCartney Unveils an Upcycled Collection for Ramadan and Eid</div><div class='thar__summary'> Stella McCartney is launching the Rose Capsule, a new seasonal release that celebrates Ramadan, which starts in March, and Eid in April. The capsule showcases luxurious garments crafted from vibrant... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:75%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:25%'></div> </div> </a><a data-is='230c' data-id='550720' data-pc='1' href='https://www.cleanthesky.com/innovation/hilton-2' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Eco-Minded Ramadan Programs' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/550/550720/550720_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Eco-Minded Ramadan Programs</div> <div class='thar__title2'>Hilton Encourages a Sustainable Ramadan with Initiatives in Türkiye</div><div class='thar__summary'> Hilton has announced the continuation of its Green Ramadan initiative across six of its hotels in Türkiye, a forward-thinking program designed to reduce food waste during the holy month... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:45%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:55%'></div> </div> </a><a data-is='230c' data-id='536383' data-pc='1' href='https://www.cleanthesky.com/innovation/maharashtra-pollution-control-board' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Sustainable Idol-Finding Apps' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/536/536383/536383_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Sustainable Idol-Finding Apps</div> <div class='thar__title2'>Maharashtra Pollution Control Board Unveils a New Ganesha App</div><div class='thar__summary'> The Maharashtra Pollution Control Board (MPCB) has pioneered the development of a dedicated mobile application. This app is designed to facilitate the procurement of environmentally sustainable... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:35%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:65%'></div> </div> </a></div> </div><div class='thp__frameContOuter'><div class='thp__top thp__top--second thp__frameContainer'> <div class='th__container thp__topInner thp__frameContainerInner'> <iframe id='thp__frame' class='thp__frame' src='/apps/redesign/patterns?lr=1'></iframe> </div> </div></div><div class='thp__article thpa' data-id='549984' > <a href='/protrends/pet-pub' class='thpa__t1'><span class='thpa__t1Inner'>Pet Pub</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Bars and patios offer pet-friendly libations for inclusive drinking experiences</div> <div class='thpa__body'>Trend - Many restaurants and pubs are now offering pet menus with specialized cocktails and non-alcoholic beverages for furry companions. These establishments allow individuals to include their pets in social outings, providing them with refreshing, safe treats while their owners enjoy their drinks.<br /> <br /> Insight - Pet owners often feel guilty leaving their pets at home while they go out with friends or partake in relaxing activities away from h. In response, many restaurants are easing this dilemma by inviting pets along, even offering special meals and treats to keep them engaged while their owners relax. These establishments recognize that pet owners want the freedom to enjoy social outings without compromising on pet care, and are creating a space where both can have a memorable experience.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can your brand create inclusive experiences that cater to the emotional needs of its customers and their companions? </div> <div class='thpa__buttons'> <a href='/protrends/pet-pub'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/pet-pub'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/pet-pub'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>5.1</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:26%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:74%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:30%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:70%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:96%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:4%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span class='demo__ageBox demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pattern--active pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/tribalism' title='Tribalism' class='mt mt__tribalism pngFix' ></a><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a><a href='/megatrend/authenticity' title='Authenticity' class='mt mt__authenticity pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='543565' data-pc='1' href='/trends/pet-friendly-menu' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Seasonal Pet-Friendly Menus' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/543/543565/543565_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Seasonal Pet-Friendly Menus</div> <div class='thar__title2'>Okini Attracts Pet Parents to Its Patio with Dog-Friendly Refreshments</div><div class='thar__summary'> Pet-friendly restaurants are on the rise around the world and in Canada, Vancouver’s Okini Restaurant and Bar attracts pet parents to its sunny patio with a lavish, seasonal pet-friendly menu... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:53%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:47%'></div> </div> </a><a data-is='230c' data-id='539571' data-pc='2' href='/trends/cafe-villa' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Canine-Friendly Restaurant Menus' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/539/539571/539571_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Canine-Friendly Restaurant Menus</div> <div class='thar__title2'>Café Villa Serves Up Dog Dinners and Non-Alcoholic Beers</div><div class='thar__summary'> Leila Pivetta and Fabian Rojas took ownership of Café Villa back in 2018, and have set their sights on treating the community to canine-friendly meals and treats. Dogs are provided with a... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:45%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:55%'></div> </div> </a><a data-is='230c' data-id='549942' data-pc='2' href='/trends/moon-under-water' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Pet-Friendly Victoria Breweries' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/549/549942/549942_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Pet-Friendly Victoria Breweries</div> <div class='thar__title2'>Moon Under Water Brewpub and Distillery Offers a Patio Dog Menu</div><div class='thar__summary'> Moon Under Water Brewpub and Distillery, located in Victoria, BC, is offering a new experience perfect for patio-goers and their furry friends. As a part of the brewery’s goal to enhance its... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:51%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:49%'></div> </div> </a><a data-is='230c' data-id='533598' data-pc='1' href='/trends/dog-patio-menu' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Dog-Friendly Patio Menus' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/533/533598/533598_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Dog-Friendly Patio Menus</div> <div class='thar__title2'>Rocky View Brewing Company Crafted a Nourishing Dog Patio Menu</div><div class='thar__summary'> Drinkers’ desire to enjoy patio drinks with their dogs prompted Rocky View Brewing Company to craft a dog patio menu to ensure canines can enjoy summer with their owners. The dog patio menu... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:35%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:65%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='549960' > <a href='/protrends/inclusive-hairstyle' class='thpa__t1'><span class='thpa__t1Inner'>Inclusive Hairstyle</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Video game developers increasingly invest in textured hair-centric initiatives</div> <div class='thpa__body'>Trend - Game companies are launching efforts to enhance diversity and expand the variety of hairstyles in character customization. Focusing on Black hair textures and other historically underrepresented styles, these organizations aim to create a space where all players feel valued and represented equally.<br /> <br /> Insight - Black gamers frequently struggle to find hair options that represent their natural textures and styles, a challenge that often stems from limited diversity in character customization menus. In response, gaming companies are investing in DEI initiatives to better reflect the full spectrum of player identities. Recognizing that representation is key to player satisfaction, these companies prioritize inclusivity, knowing that it strengthens player retention and garners positive community feedback.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can your brand ensure that its initiatives reflect and include a diverse range of identities? </div> <div class='thpa__buttons'> <a href='/protrends/inclusive-hairstyle'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/inclusive-hairstyle'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/inclusive-hairstyle'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>7.2</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:67%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:33%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:53%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:47%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:96%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:4%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span class='demo__ageBox demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span class='demo__ageBox demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pattern--active pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/naturality' title='Naturality' class='mt mt__naturality pngFix' ></a><a href='/megatrend/personalization' title='Personalization' class='mt mt__personalization pngFix' ></a><a href='/megatrend/authenticity' title='Authenticity' class='mt mt__authenticity pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='501711' data-pc='3' href='/trends/sims-4-growing-together' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Inclusive Gaming Hairstyles' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/501/501711/501711_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Inclusive Gaming Hairstyles</div> <div class='thar__title2'>Sims 4 Growing Together Features Black Hairstyles by Lacy Redway</div><div class='thar__summary'> Celebrity hairstylist Lacy Redway is behind many beautiful natural hair looks, including the five new Black hairstyles in the Sims 4 Growing Together Expansion Pack. All too often, gamers are... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:78%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:22%'></div> </div> </a><a data-is='230c' data-id='549949' data-pc='1' href='/trends/dark-and-lovely' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Hair-Focused Gaming Initiatives' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/549/549949/549949_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Hair-Focused Gaming Initiatives</div> <div class='thar__title2'>Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming</div><div class='thar__summary'> Dark & Lovely, a brand under the L’Oréal Group, has launched a new project to help diversify hair options in online gaming. Tapping Danielle Udogaranya, a Black gamer and content creator also... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:67%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:33%'></div> </div> </a><a data-is='230c' data-id='523907' data-pc='1' href='/trends/amikas-roblox-debut' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Digital Haircare Activations' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/523/523907/523907_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Digital Haircare Activations</div> <div class='thar__title2'>Amika's Roblox Debut Invites Players into the 'Amikaverse'</div><div class='thar__summary'> Amika’s Roblox debut marks a virtual milestone for the brand, introducing a groundbreaking venture into the ‘amikaverse’ and reshaping audience engagement. In this virtual realm,... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:56%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:44%'></div> </div> </a><a data-is='230c' data-id='519613' data-pc='1' href='/trends/code-my-crown' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Black Gaming Hairstyles' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/519/519613/519613_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Black Gaming Hairstyles</div> <div class='thar__title2'>Code my Crown Brings Better Representation to Video Games</div><div class='thar__summary'> The absence of representation for Black hair in video games remains an issue and to address the need for inclusive character customization that authentically celebrates diverse hairstyles and... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:39%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:61%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='547698' > <a href='/protrends/lgbtq-mentorship' class='thpa__t1'><span class='thpa__t1Inner'>LGBTQ+ Mentorship</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Companies invest in mentorship programs to better support queer employees</div> <div class='thpa__body'>Trend - Companies are implementing mentorship programs to support LGBTQ+ employees entering the workforce. By connecting junior employees with successful LGBTQ+ mentors, these initiatives provide resources and skills, fostering a sense of belonging and empowering career growth.<br /> <br /> Insight - As Gen Z becomes a larger part of the workforce, many entry-level employees with diverse identities experience isolation and imposter syndrome from perceived underrepresentation. In response, companies are launching programs that connect senior employees with younger LGBTQ+ individuals, providing vital support during their transition into full-time roles. Businesses that identify these unique hurdles can enhance employee retention and gain valuable insights into their diverse consumer bases.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can your brand more effectively support the diverse identities of its employees? </div> <div class='thpa__buttons'> <a href='/protrends/lgbtq-mentorship'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/lgbtq-mentorship'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/lgbtq-mentorship'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>5.2</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:42%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:58%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:22%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:78%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:92%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:8%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span class='demo__ageBox demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pattern--active pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/instant-entrepreneurship' title='Instant Entrepreneurship' class='mt mt__instant-entrepreneurship pngFix' ></a><a href='/megatrend/tribalism' title='Tribalism' class='mt mt__tribalism pngFix' ></a><a href='/megatrend/authenticity' title='Authenticity' class='mt mt__authenticity pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='547648' data-pc='1' href='/trends/intuit-india' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='LGBTQ Employee Programs' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/547/547648/547648_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>LGBTQ Employee Programs</div> <div class='thar__title2'>Intuit India's Partnership with Leading With Pride Supports LGTBQ Workers</div><div class='thar__summary'> A year ago, Intuit India’s employee resource group, Pride Network, formed a strategic partnership with Leading With Pride, a leadership development initiative designed for LGBTQ+ early-career... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:65%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:35%'></div> </div> </a><a data-is='230c' data-id='547642' data-pc='1' href='/trends/queer-women-of-esports' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='LGBTQ Mentorship Programs' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/547/547642/547642_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>LGBTQ Mentorship Programs</div> <div class='thar__title2'>Queer Women of Esports Supports LGBTQ Gamers In Need of Mentoring</div><div class='thar__summary'> Queer Women of Esports is breaking down barriers in the gaming industry by fostering inclusivity for women and the LGBTQ+ community. The nonprofit aims to create a safer, more diverse gaming... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:48%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:52%'></div> </div> </a><a data-is='230c' data-id='547650' data-pc='1' href='/trends/air-force-materiel-command' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Inclusive Air Force Panels' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/547/547650/547650_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Inclusive Air Force Panels</div> <div class='thar__title2'>The Air Force Materiel Command is Set to Host a Panel for Pride Month</div><div class='thar__summary'> The Air Force Materiel Command (AFMC) will host a Cross-Cultural Mentoring Panel on June 18 in honor of Lesbian, Gay, Bisexual, Transgender, and Queer/Questioning (LGBTQ+) Pride Month. This panel is... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:42%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:58%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='547761' > <a href='/protrends/supplier-fair' class='thpa__t1'><span class='thpa__t1Inner'>Supplier Fair</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Brands are attending supplier diversity fairs to identify businesses to invest in</div> <div class='thpa__body'>Trend - Brands are increasingly attending conferences and fairs that promote businesses from diverse suppliers. These events, which typically feature minority-, women-, veteran-, and LGBTQ+-owned companies, foster relationships between large corporations in search of vendors that meet diversity criteria.<br /> <br /> Insight - The demand for inclusive business practices has incentivized many companies to reevaluate their supplier diversity strategies and seek new partnerships from historically disadvantaged communities. To address this, many leadership teams are opting for physical experiences to connect with and better understand the services underrepresented businesses can offer. These companies recognize that their customers desire authenticity and want to see that reflected in the brands they support.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can your brand source certain aspects of its product/service from marginalized communities? </div> <div class='thpa__buttons'> <a href='/protrends/supplier-fair'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/supplier-fair'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/supplier-fair'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>5.2</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:37%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:63%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:29%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:71%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:92%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:8%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pattern--active pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/tribalism' title='Tribalism' class='mt mt__tribalism pngFix' ></a><a href='/megatrend/catalyzation' title='Catalyzation' class='mt mt__catalyzation pngFix' ></a><a href='/megatrend/authenticity' title='Authenticity' class='mt mt__authenticity pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='547723' data-pc='1' href='/trends/ladwp' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Diverse Supplier Fairs' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/547/547723/547723_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Diverse Supplier Fairs</div> <div class='thar__title2'>The LADWP Hosts a New Supplier Diversity Fair for Black History Month</div><div class='thar__summary'> The Los Angeles Department of Water and Power (LADWP) is officially hosting a new Supplier Diversity Fair for Los Angeles businesses looking to invest in underrepresented communities. Featuring a... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:71%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:29%'></div> </div> </a><a data-is='230c' data-id='547727' data-pc='1' href='/trends/hong-kong-disneyland-resort' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Enlightening Supplier-Based Events' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/547/547727/547727_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Enlightening Supplier-Based Events</div> <div class='thar__title2'>Hong Kong Disneyland Resort Unveils a Supplier Diversity Event</div><div class='thar__summary'> Hong Kong Disneyland Resort is investing in small, diverse businesses by hosting its first Supplier Diversity Conference & Expo at the brand’s dedicated hotel. With over 700 participants... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:54%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:46%'></div> </div> </a><a data-is='230c' data-id='547728' data-pc='1' href='/trends/supplier-diversity-fair' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Diversifying University Supplier Initiatives' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/547/547728/547728_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Diversifying University Supplier Initiatives</div> <div class='thar__title2'>The Supplier Diversity Fair Aims to Support Locals</div><div class='thar__summary'> Stony Brook University’s Office of Procurement held its annual Supplier Diversity Fair in September in alignment with the new school year; attracting exhibitors, faculty, and staff members. This... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:46%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:54%'></div> </div> </a><a data-is='230c' data-id='547725' data-pc='1' href='/trends/penn-state' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Inclusive University Supplier Initiatives' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/547/547725/547725_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Inclusive University Supplier Initiatives</div> <div class='thar__title2'>Penn State is Debuting a Supplier Diversity Trade Fair</div><div class='thar__summary'> Penn State is set to host a Supplier Diversity Trade Fair for businesses located within the university or in its adjacent communities. Participants will have the chance to engage in one-on-one... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:39%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:61%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='546125' > <a href='/protrends/intimate-regimen' class='thpa__t1'><span class='thpa__t1Inner'>Intimate Regimen</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Brands are creating skincare-style products and routines for intimate areas</div> <div class='thpa__body'>Trend - Personal care brands are developing products that address the skin's needs in intimate areas with the same care and precision used in traditional skincare. These products, spanning serums to masks, can be used to soothe irritation, reduce hyperpigmentation, or moisturize delicate skin.<br /> <br /> Insight - Consumers are becoming more educated about the skin's unique needs in different areas of the body, primarily due to the increase in accessible information about self-care and body positivity. These products address specific concerns unique to intimate areas, providing solutions that weren't widely available in the past. This shift has led consumers to favor brands that provide targeted, practical solutions, enabling them to care for every part of their body confidently and without stigma.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can your brand adopt inspiration from adjacent industries? </div> <div class='thpa__buttons'> <a href='/protrends/intimate-regimen'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/intimate-regimen'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/intimate-regimen'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>7.4</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:72%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:28%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:61%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:39%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pattern--active pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pattern--active pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a><a href='/megatrend/personalization' title='Personalization' class='mt mt__personalization pngFix' ></a><a href='/megatrend/authenticity' title='Authenticity' class='mt mt__authenticity pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='542698' data-pc='1' href='/trends/phd-feminine-health-nourishing-vulva-balm' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Skincare-Inspired Intimate Cosmetics' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/542/542698/542698_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Skincare-Inspired Intimate Cosmetics</div> <div class='thar__title2'>The pH-D Feminine Health Nourishing Vulva Balm is Effective</div><div class='thar__summary'> The pH-D Feminine Health Nourishing Vulva Balm is the latest offering form the woman-founded, women-owned brand as a product that will provide consumers with a skincare-inspired experience for their... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:84%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:16%'></div> </div> </a><a data-is='230c' data-id='511672' data-pc='2' href='/trends/soothing-mask' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Intimate Sheet Masks' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/511/511672/511672_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Intimate Sheet Masks</div> <div class='thar__title2'>Bushbalm Created a Skin-Caring Soothing Mask for a Sensitive Region</div><div class='thar__summary'> Seeing the potential to deliver the targeted benefits of sheet masks to specific areas of the body, Bushbalm created a cooling and soothing mask specifically designed for the bikini line. The... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:56%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:44%'></div> </div> </a><a data-is='230c' data-id='543493' data-pc='2' href='/trends/victory-oil' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Gynecologist-Formulated Skincare Oils' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/543/543493/543493_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Gynecologist-Formulated Skincare Oils</div> <div class='thar__title2'>Naydaya's Victory Oil Soothes and Hydrates Intimate Skin</div><div class='thar__summary'> Victory Oil by women’s wellness brand Naydaya is an all-natural, collagen-boosting oil formulated by gynecologists to soothe intimate skin and prevent external dryness. This intimate oil for... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:69%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:31%'></div> </div> </a><a data-is='230c' data-id='546054' data-pc='1' href='/trends/oyo-skincare' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Intimate Skincare Capsules' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546054/546054_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Intimate Skincare Capsules</div> <div class='thar__title2'>Oyo Skincare Creates Dedicated Skin Regimens for Intimate Areas</div><div class='thar__summary'> Oyo Skincare is a new brand offering a specialized, sensitive skincare routine tailored specifically for the body’s most intimate areas. Recognizing the importance of a dedicated regimen for... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:69%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:31%'></div> </div> </a></div> </div><div class='thp__article thpa' data-id='546081' > <a href='/protrends/protein-cereal' class='thpa__t1'><span class='thpa__t1Inner'>Protein Cereal</span></a> <div class='thpa__content'> <div class='thpa__left'> <div class='thpa__t2'>Cereals are now incorporating high amounts of protein to aid conscious consumers</div> <div class='thpa__body'>Trend - Breakfast cereals are now formulated with higher protein content to accommodate various lifestyles and diets. This approach provides health-conscious consumers with an easy way to increase their daily protein intake without incorporating additional supplements or products into their routine.<br /> <br /> Insight - Health-conscious consumers often seek products that support their diet or help them achieve specific health goals. However, they often struggle to find options that allow them to prioritize the proper nutrients that align with their individual needs and objectives. Boosting the nutritional value of everyday foods helps these individuals meet these goals without significant dietary changes, incentivizing them to choose and stay loyal to brands that align with their wellness priorities.</div> <div class='thpa__mid'> <div class='thpa__hq'> <span class='thpa__hqLbl'>Workshop Question</span> - How can your brand modify its product to cater to diverse consumer needs and use cases? </div> <div class='thpa__buttons'> <a href='/protrends/protein-cereal'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>TREND THEMES</button></a> <a href='/protrends/protein-cereal'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>INDUSTRY IMPLICATIONS</button></a> <a href='/protrends/protein-cereal'><button type='button' class='tha__btn tha__btn--white thpa__button th__btn th__tbn--white'>READ MORE</button></a> </div> </div> </div> <div class='thpa__right'> <div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>7.6</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:65%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:35%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pattern--active pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/hybridization' title='Hybridization' class='mt mt__hybridization pngFix' ></a><a href='/megatrend/curation' title='Curation' class='mt mt__curation pngFix' ></a><a href='/megatrend/authenticity' title='Authenticity' class='mt mt__authenticity pngFix' ></a></div> </div> </div> </div> </div> <div class='thpa__rel'><a data-is='230c' data-id='530664' data-pc='1' href='/trends/ghost-pb-protein-cereal' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Peanut Butter Protein Cereals' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/530/530664/530664_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Peanut Butter Protein Cereals</div> <div class='thar__title2'>Ghost PB Protein Cereal Was Created with General Mills</div><div class='thar__summary'> The Ghost PB Protein Cereal has been created by Ghost Lifestyle in partnership with General Mills as a nutrition-focused breakfast or snack product perfect for supporting the needs of athletic... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:79%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:21%'></div> </div> </a><a data-is='230c' data-id='507212' data-pc='1' href='/trends/upcycled-oat-protein-cereal' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Upcycled Oat Protein Cereals' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/507/507212/507212_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Upcycled Oat Protein Cereals</div> <div class='thar__title2'>Seven Sundays & SunOpta Created a Cereal Line with OatGold</div><div class='thar__summary'> Seven Sundays launched the first-ever oat protein cereal made with SunOpta’s OatGold, a nutrient-rich upcycled oat protein powder, which is a byproduct of oat milk production. Hannah Barnstable,... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:63%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:37%'></div> </div> </a><a data-is='230c' data-id='506160' data-pc='1' href='/trends/magic-spoon-grain-free-cereals' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Cookie-Flavored Protein Cereals' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/506/506160/506160_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Cookie-Flavored Protein Cereals</div> <div class='thar__title2'>Magic Spoon's Grain-Free Cereals Taste Like Favorite Snacks</div><div class='thar__summary'> Eating Magic Spoon’s grain-free cereals for breakfast will feel more like snacktime than ever thanks to its two newest flavors, Oatmeal Cookie and Chocolate Chip Cookie. As ever, these protein-... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:56%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:44%'></div> </div> </a><a data-is='230c' data-id='542505' data-pc='1' href='/trends/cardios' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Co-Branded Protein Cereals' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/542/542505/542505_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Co-Branded Protein Cereals</div> <div class='thar__title2'>Surreal & Gymshark Launched Strawberry Protein Shake-Flavored Cardi-Os</div><div class='thar__summary'> Protein cereal brand Surreal and gym apparel brand Gymshark teamed up to create Cardi-Os, a strawberry protein shake-flavored cereal that’s gluten-free, vegan and fueled by soya and pea protein.... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:64%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:36%'></div> </div> </a></div> </div> </div> <button style='display:none;' class='tha__btn tha__btn--more' data-btn='more' type='button'>View More</button> <a href='/plans' class='tha__subscribeLink'><button class='tha__btn tha__btn--subscribeBottom' data-btn='subscribe' type='button'>Subscribe to Access 10,782 More</button></a> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> </div> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a> <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a> <a href='https://www.futurefestival.com'>Best Innovation Conference</a> <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span> <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <!--[if lt IE 9]> <script src="https://ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js" ></script> <![endif]--> <!--[if (gte IE 9) | (!IE)]><!--> <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script> <!--<![endif]--> <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17323.4'></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17323.4'></script> </body> </html>