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From Luden’s mother’s kitchen to the world: A timeline
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width="50%"> <span id="ctl00_ContentPlaceHolder1_lblOriginallyPublished" class="ArticleDateIssue">Originally Published: 8/15/2007 5:03:00 PM</span> </td> <td width="50%" align="right"> <!-- AddThis Button BEGIN --><div class="addthis_toolbox addthis_default_style addthis_16x16_style"><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_google_plusone_share"></a><a class="addthis_button_email"></a><a class="addthis_button_print"></a><a class="addthis_button_compact"></a><a class="addthis_counter addthis_bubble_style"></a></div><!-- AddThis Button END --> <!-- <g:plusone size="small" count="false"></g:plusone> --> <span id="ctl00_ContentPlaceHolder1_lblLastCommented"></span> </td> <td align="right" rowspan="3" valign="top"> <span id="ctl00_ContentPlaceHolder1_lblCommLink"></span> </td> </tr> <tr> <td colspan="2"> <span id="ctl00_ContentPlaceHolder1_lblArticleHeadline"><h1 class="TopStoryHeadline">From Luden’s mother’s kitchen to the world: A timeline</h1></span> </td> </tr> <tr> <td colspan="2"> <span id="ctl00_ContentPlaceHolder1_lblArticleSubHeadline"></span> </td> </tr> <tr> <td colspan="3"> <hr/> </td> </tr> <tr> <td colspan="3"> <table border="0" style="width: 100%;"> <tr> <td valign="top"> <span id="ctl00_ContentPlaceHolder1_lblByLine" class="ArticleDateIssue"><div class="ArticleBylineAffiliation">From our news staff</div><br/> </span> </td> <td align="right"> <div class="fb-like" data-send="true" href="http://www2.readingeagle.com/article.aspx?id=54968" data-width="450" data-show-faces="true"></div> </td> </tr> </table> </td> </tr> <tr> <td colspan="3"> <span id="ctl00_ContentPlaceHolder1_lblArticleData"><div class="ArticleBodyStyle" style="text-align: left;"><div id="TSPanel" class="RightPanel"> </div> <div id="RightPanel" class="RightPanel"> </div> <b><font face="Verdana" size="2">1855</b>: Jacob L. Luden, a watchmaker and jeweler who emigrated to America from Amsterdam, opens a store at 35-37 N. Fifth St. <br/><b> <p align="left">1859</b>: William H. Luden is born on March 5 to Jacob and Sarah Luden.<br/><b> <p align="left">1864</b>: Jacob Luden dies at 42.<br/><b> <p align="left">18</font><font face="Verdana" size="2">74</b>: Luden leaves grammar school and becomes apprentice candy maker at Reading confectionery, Color and Barrett.<br/><b> <p align="left">1879-1880</b>: Boyd’s City Directory for Reading lists Luden as a confectioner at 35 N. Fifth St. Luden begins making moshie, a clear, hard candy, in his widowed mother’s kitchen, behind the jewelry shop.<br/><b> <p align="left">1881</b>: Luden begins making menthol cough drops, a product that will bring his name national renown.<br/><b> <p align="left">1882</b>: Luden is making 100 pounds of candy and cough drops a day. He also sells and delivers the products, which include hard and soft candies, holiday candies, chocolates, marshmallow candies and a peanut bar.<br/><b> <p align="left">1889</b>: Luden marries Annie Ritter, daughter of <i>Reading Adler </i>publisher William S. Ritter. They will have eight children.<br/><b> <p align="left">1892</b>: Luden moves production to Sixth and Washington streets. An 1893 directory lists it as the largest confectionery establishment in Reading. It employs 75 to 80.<br/><b> <p align="left">1900</b>: Luden’s moves into a four-story brick structure at Eighth and Walnut streets, where it will remain for more than a century.<br/><b> <p align="left">1909</b>: A four-story addition is built onto the plant.<br/><b> <p align="left">1916</b>: Annie Ritter Luden dies. Luden later marries his second wife, the former Catherine Fasig.<br/><b> <p align="left">1927</b>: Luden retires. <br/><b> <p align="left">1928</b>: Food Industries of Philadelphia, whose principal is Daniel W. Dietrich, buys Luden’s for $6.5 million.<br/><b> <p align="left">1930</b>: Luden’s sells into 26 countries.<br/><b> <p align="left">1933</b>: Luden’s sells a record 23.5 million pounds of candy.<br/><b> <p align="left">1935</b>: Luden’s has 850 employees. Quashing rumors of leaving town, the firm buys equipment from Philadelphia candy makers Brandle and Smith, and moves it to Reading.<br/><b> <p align="left">1936</b>: 5th Avenue bar introduced.<br/><b> <p align="left">1949</b>: Luden dies in May at 90.<br/><b> <p align="left">1956</b>: Luden’s employs more than 1,100 and its payroll grows to $2.5 million. It produces 100,000 packages of cough drops daily and the plant, now six stories tall, covers nine acres of floor space.<br/><b> <p align="left">1959</b>: Luden’s employs 1,200 during peak production. It makes everything from penny candy to five-pound boxes, along with 93 Christmas-related items, 25 for Easter, 15 for Halloween and 23 for summer — 400 varieties in all.<br/><b> <p align="left">1964</b>: Luden’s opens a western division in San Francisco. It now makes 500 products. <br/><b> <p align="left">1967</b>: A $10 million expansion is announced, with a 330,000-square-foot addition for warehousing, shipping, order selection and production of hollow chocolate specialty items and cough drops.<br/><b> <p align="left">1969</b>: The new addition opens. Also, Luden’s discontinues the 5-cent size of the 5th Avenue bar and moves to a 10-cent size.<br/><b> <p align="left">1970</b>: Luden’s plans to begin automating some production lines.<br/><b> <p align="left">1973</b>: The company lays off 150 due to a crisis in the cocoa-bean market. <br/><b> <p align="left">1974</b>: With 1,000 employees, Luden’s is the third-largest employer in Berks County. <br/><b> <p align="left">1978</b>: Executive Vice President Richard T. Kirkpatrick tells the <i>Reading Eagle</i>: "We’ve had a lot of offers to be acquired, but we’re not going to be acquired. We’re going to do the acquiring." Luden’s is the third-largest cough-drop maker, behind Halls and Vicks. <br/><b> <p align="left">1980</b>: Begins 100th anniversary celebration. The firm acquires Queen Anne Candy Co., Hammond, Ind., a maker of chocolate-covered cherries.<br/><b> <p align="left">1982</b>: "5th Avenue" signs are installed along Fifth Street, although the street is not renamed.<br/><b> <p align="left">1986</b>: Luden’s is for sale. Hershey Foods Corp. agrees to buy it from Dietrich Corp., Philadelphia. No purchase price is given, but Luden’s earlier said it had received offers worth $80 million. Layoffs begin, and 98 salaried and 350 hourly workers are terminated.<br/><b> <p align="left">1990</b>: Luden’s is down to 600 workers.<br/><b> <p align="left">1996</b>: Renovation reduces space to 400,000 square feet from prior 750,000 square feet. There are five new loading docks, down from the previous 14. Hershey demolishes seven of nine Luden’s buildings.<br/><b> <p align="left">2001</b>: Hershey sells the Luden’s brand to Pharmacia, although maintaining production of Hershey products at Eighth and Walnut streets.<br/><b> <p align="left">2003</b>: Pharmacia merges into Pfizer.<br/><b> <p align="left">2006</b>: The Luden’s brand is transferred to Johnson & Johnson.<br/><b> <p align="left">2007:</b> The Hershey Reading plant employs about 280.<br/> <p align="left">Sources: <i>Reading Eagle</i> archives, Boyd’s City Directory, "History of Reading Pennsylvania" by Morton L. 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