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id="post-118802" class="post_item_single post_type_post post_format_ post-118802 post type-post status-publish format-standard has-post-thumbnail hentry category-business-growth category-marketing category-print-on-demand category-resources tag-online-t-shirt-business tag-pr tag-t-shirt-business-marketing tag-t-shirt-marketing tag-t-shirt-pr"> <div class="header_content_wrap header_align_mc"> <div class="post_header post_header_single entry-header"> <div class="post_meta_wrap"> <h1 class="post_title entry-title">Top PR Strategies for Your T-Shirt Business</h1> <div class="meta_author_atts"> <div class="post_meta"> <span class="post_meta_item post_author"> <span class="author_avatar_meta"> <a rel="author"><img alt='' src='https://secure.gravatar.com/avatar/db01ae2c5aedfc429660bd4a17369d97?s=35&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/db01ae2c5aedfc429660bd4a17369d97?s=70&d=mm&r=g 2x' class='avatar avatar-35 photo' height='35' width='35' loading='lazy'/></a> </span> <span class="author_name">By <a rel="author">Valeria Santalla</a></span> </span> </div> </div> </div> </div> <div class="secondary_meta_wrap"> <div class="single_share"> <div class="post_meta"> <div class="post_meta_item post_share"><div class="socials_share socials_size_tiny socials_type_drop socials_dir_horizontal"><a href="#" class="socials_caption"><span class="socials_caption_label">Share</span></a><span class="social_items"><a class="social_item social_item_popup" href="http://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.placeit.net%2Ftop-pr-strategies-t-shirt-business%2F" data-link="http://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.placeit.net%2Ftop-pr-strategies-t-shirt-business%2F" data-count="facebook"><span class="social_icon social_icon_facebook sc_icon_type_icons"><span class="trx_addons_icon-facebook"></span><i>Share</i></span></a><a class="social_item social_item_popup" 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<div class="post_content post_content_single entry-content" itemprop="mainEntityOfPage"> <span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix="Reading Time"></span> <span class="bsf-rt-display-time" reading_time="17"></span> <span class="bsf-rt-display-postfix" postfix="mins"></span></span><div id="bsf_rt_marker"><p><img loading="lazy" class="size-full wp-image-118806 aligncenter" src="https://blog.placeit.net/wp-content/uploads/2022/02/t-shirt-mockup-of-a-woman-taking-a-selfie-with-her-valentine-s-day-outfit.png" alt="T Shirt Mockup Of A Woman Taking A Selfie With Her Valentine S Day Outfit" width="800" height="685" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/t-shirt-mockup-of-a-woman-taking-a-selfie-with-her-valentine-s-day-outfit.png 800w, https://blog.placeit.net/wp-content/uploads/2022/02/t-shirt-mockup-of-a-woman-taking-a-selfie-with-her-valentine-s-day-outfit-300x257.png 300w, https://blog.placeit.net/wp-content/uploads/2022/02/t-shirt-mockup-of-a-woman-taking-a-selfie-with-her-valentine-s-day-outfit-768x658.png 768w, https://blog.placeit.net/wp-content/uploads/2022/02/t-shirt-mockup-of-a-woman-taking-a-selfie-with-her-valentine-s-day-outfit-370x317.png 370w, https://blog.placeit.net/wp-content/uploads/2022/02/t-shirt-mockup-of-a-woman-taking-a-selfie-with-her-valentine-s-day-outfit-760x651.png 760w" sizes="(max-width: 800px) 100vw, 800px" /></p> <h3 style="margin-top: 4rem;" align="center"><a href="https://placeit.net/social-media-templates" target="_blank" rel="noopener noreferrer"><button type="button">Create Perfect Ads for Your Business!</button><?php /** * CTA block * * @package WordPress * @subpackage Placeit Yolox */ ?> <div id="blog-cta"> <div class="cta-texts"> <div class="cta-title"> Design <span class="women-pink">International Women’s Day</span> products that sell </div> <div class="cta-subtitle">Create eye-catching visuals for your print-on-demand merch</div> <a href="https://placeit.net/holidays/womens-day-templates" target="_blank" class="cta-button">Discover Collection</a> </div> <div class="cta-image"></div> </div> </a></h3> <p><span style="font-weight: 400;">Advertising is not the only way to go about increasing sales for your t-shirt store. Considering the number of ads we encounter everywhere we go online, you should always think about widening your marketing strategy. Using </span><b>PR strategies</b><span style="font-weight: 400;"> is a great way to promote your shops too! </span></p> <p><span style="font-weight: 400;">Enter the world of PR (public relations) where the ultimate goal is to create trust with your audience. It consists of a large array of practices that improves effective and meaningful communication between you and your audience. The ultimate goal is to instill a positive and trustworthy brand image from you in the minds of your audience and as a result, drive traffic to your stores and increase sales. </span></p> <p><span style="font-weight: 400;">Let’s see how PR works for your t-shirt business.</span></p> <h3>What You’ll Find</h3> <ul> <li><span style="font-weight: 400;"><a href="#what">What is PR & How Does It Work?</a> </span></li> <li><a href="#tshirt"><span style="font-weight: 400;">PR Strategies for Your T-Shirt Store</span></a> <ul> <li><a href="#socialmedia"><span style="font-weight: 400;">Social Media</span></a></li> <li><a href="#reviews"><span style="font-weight: 400;">Encourage Use-Cases & Positive Reviews</span></a></li> <li><a href="#outreach"><span style="font-weight: 400;">3 Part Media Outreach Formula</span></a></li> </ul> </li> <li><a href="#trust"><span style="font-weight: 400;">In the End, Trust Beats All</span></a></li> </ul> <h2 id="what">What is PR & How Does It Work?</h2> <p><span style="font-weight: 400;">According</span><span style="font-weight: 400;"> to the <a href="https://www.prsa.org/about/all-about-pr" target="_blank" rel="noopener noreferrer">Public Relations Society of America (PRSA):</a></span></p> <blockquote> <p style="text-align: right;"><span style="font-weight: 400;">Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics</span></p> </blockquote> <p><span style="font-weight: 400;">In other words, it’s a strategy to communicate how valuable you are to your audience. </span></p> <p><span style="font-weight: 400;">While advertisement and PR are both parts of a comprehensive marketing strategy, they’re different in one major aspect: advertisement relies heavily on paid media, and its content is labeled advertisement. </span></p> <p><span style="font-weight: 400;">PR, on the other hand, takes advantage of earned media, that is it convinces media owners to talk honestly about your business through their native content, rather than ad placements. The content that PR promotes is more natural and audience-oriented rather than brand-oriented.</span></p> <p><span style="font-weight: 400;">PR functions through various channels or media outlets such as public gatherings (meetings, speaking events, etc.), TV or radio (e.g. interviews), social media platforms (Facebook, Instagram, YouTube, etc.), newsletters, websites, and blogs (e.g. owned websites, third-party niche blogs or popular news websites), and more. </span></p> <p><span style="font-weight: 400;">Each of these channels needs separate strategies and </span><span style="font-weight: 400;">rigorous management</span><span style="font-weight: 400;"> to have ideal results. Guest speaking, events and seminars, sponsorships, social media marketing, email marketing, SEO and content marketing, guest blogging, etc. with their various approaches and methods are all considered part of a comprehensive PR strategy. </span></p> <h2 id="tshirt">PR Strategies for Your T-Shirt Store</h2> <p><span style="font-weight: 400;">It’s widely believed that a PR strategy is more or less confined to reaching out to journalists and placing content on news websites. This holds true to some extent. News websites are still popular among people. However, because of the popularity of other media outlets these days, it’s important to consider a multichannel approach</span><span style="font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">Obviously, for a t-shirt store, social media seems to be the trump card. Your t-shirt-seeking audience is more interested in scrolling through images of your models on Instagram than reading a story about you on a news publication. So you need to have an active presence on social media and cater to your audience there. </span></p> <h3 id="socialmedia">Social Media</h3> <div id='gallery-1' class='gallery galleryid-118802 gallery-columns-3 gallery-size-full'><figure class='gallery-item'> <div class='gallery-icon portrait'> <a title="Instagram Story Maker With A Retro Style Typeface For A Summer Collection" href='https://blog.placeit.net/top-pr-strategies-t-shirt-business/instagram-story-maker-with-a-retro-style-typeface-for-a-summer-collection/'><img width="338" height="600" src="https://blog.placeit.net/wp-content/uploads/2022/02/instagram-story-maker-with-a-retro-style-typeface-for-a-summer-collection.png" class="attachment-full size-full" alt="Instagram Story Maker With A Retro Style Typeface For A Summer Collection" loading="lazy" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/instagram-story-maker-with-a-retro-style-typeface-for-a-summer-collection.png 338w, https://blog.placeit.net/wp-content/uploads/2022/02/instagram-story-maker-with-a-retro-style-typeface-for-a-summer-collection-169x300.png 169w" sizes="(max-width: 338px) 100vw, 338px" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon portrait'> <a title="Spring Themed Instagram Story Generator For A New Clothing Collection" href='https://blog.placeit.net/top-pr-strategies-t-shirt-business/spring-themed-instagram-story-generator-for-a-new-clothing-collection/'><img width="338" height="600" src="https://blog.placeit.net/wp-content/uploads/2022/02/spring-themed-instagram-story-generator-for-a-new-clothing-collection.png" class="attachment-full size-full" alt="Spring Themed Instagram Story Generator For A New Clothing Collection" loading="lazy" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/spring-themed-instagram-story-generator-for-a-new-clothing-collection.png 338w, https://blog.placeit.net/wp-content/uploads/2022/02/spring-themed-instagram-story-generator-for-a-new-clothing-collection-169x300.png 169w" sizes="(max-width: 338px) 100vw, 338px" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon portrait'> <a title="Instagram Story Creator For A Clothing Brand S New Collection Pre Order" href='https://blog.placeit.net/top-pr-strategies-t-shirt-business/instagram-story-creator-for-a-clothing-brand-s-new-collection-pre-order/'><img width="338" height="600" src="https://blog.placeit.net/wp-content/uploads/2022/02/instagram-story-creator-for-a-clothing-brand-s-new-collection-pre-order.png" class="attachment-full size-full" alt="Instagram Story Creator For A Clothing Brand S New Collection Pre Order" loading="lazy" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/instagram-story-creator-for-a-clothing-brand-s-new-collection-pre-order.png 338w, https://blog.placeit.net/wp-content/uploads/2022/02/instagram-story-creator-for-a-clothing-brand-s-new-collection-pre-order-169x300.png 169w" sizes="(max-width: 338px) 100vw, 338px" /></a> </div></figure> </div> <p><span style="font-weight: 400;">You’re probably already an expert in using social media, especially Instagram. So I don’t need to emphasize the importance of image quality on social media. Professional image quality is a deciding factor in attracting the attention of your audience. </span></p> <h3 style="margin-top: 4rem;" align="center"><a href="https://placeit.net/social-media-templates" target="_blank" rel="noopener noreferrer"><button type="button">Get Your Social Media Templates</button></a></h3> <h4>Use Mockups for High Image Quality</h4> <div id='gallery-2' class='gallery galleryid-118802 gallery-columns-3 gallery-size-full'><figure class='gallery-item'> <div class='gallery-icon portrait'> <a title="Bucket Hat Mockup Featuring A Woman In A Streetwear Outfit And Sticker Graphics" href='https://blog.placeit.net/top-pr-strategies-t-shirt-business/bucket-hat-mockup-featuring-a-woman-in-a-streetwear-outfit-and-sticker-graphics/'><img width="400" height="600" src="https://blog.placeit.net/wp-content/uploads/2022/02/bucket-hat-mockup-featuring-a-woman-in-a-streetwear-outfit-and-sticker-graphics.png" class="attachment-full size-full" alt="Bucket Hat Mockup Featuring A Woman In A Streetwear Outfit And Sticker Graphics" loading="lazy" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/bucket-hat-mockup-featuring-a-woman-in-a-streetwear-outfit-and-sticker-graphics.png 400w, https://blog.placeit.net/wp-content/uploads/2022/02/bucket-hat-mockup-featuring-a-woman-in-a-streetwear-outfit-and-sticker-graphics-200x300.png 200w, https://blog.placeit.net/wp-content/uploads/2022/02/bucket-hat-mockup-featuring-a-woman-in-a-streetwear-outfit-and-sticker-graphics-370x555.png 370w" sizes="(max-width: 400px) 100vw, 400px" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon portrait'> <a title="Back View T Shirt Mockup Of A Man Wearing Illustrated Hat And Jeans" href='https://blog.placeit.net/top-pr-strategies-t-shirt-business/back-view-t-shirt-mockup-of-a-man-wearing-illustrated-hat-and-jeans/'><img width="400" height="600" src="https://blog.placeit.net/wp-content/uploads/2022/02/back-view-t-shirt-mockup-of-a-man-wearing-illustrated-hat-and-jeans.png" class="attachment-full size-full" alt="Back View T Shirt Mockup Of A Man Wearing Illustrated Hat And Jeans" loading="lazy" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/back-view-t-shirt-mockup-of-a-man-wearing-illustrated-hat-and-jeans.png 400w, https://blog.placeit.net/wp-content/uploads/2022/02/back-view-t-shirt-mockup-of-a-man-wearing-illustrated-hat-and-jeans-200x300.png 200w, https://blog.placeit.net/wp-content/uploads/2022/02/back-view-t-shirt-mockup-of-a-man-wearing-illustrated-hat-and-jeans-370x555.png 370w" sizes="(max-width: 400px) 100vw, 400px" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon portrait'> <a title="Mockup Of A Young Man Showing His Tee From Under His Coat" href='https://blog.placeit.net/top-pr-strategies-t-shirt-business/mockup-of-a-young-man-showing-his-tee-from-under-his-coat/'><img width="400" height="600" src="https://blog.placeit.net/wp-content/uploads/2022/02/mockup-of-a-young-man-showing-his-tee-from-under-his-coat.png" class="attachment-full size-full" alt="Mockup Of A Young Man Showing His Tee From Under His Coat" loading="lazy" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/mockup-of-a-young-man-showing-his-tee-from-under-his-coat.png 400w, https://blog.placeit.net/wp-content/uploads/2022/02/mockup-of-a-young-man-showing-his-tee-from-under-his-coat-200x300.png 200w, https://blog.placeit.net/wp-content/uploads/2022/02/mockup-of-a-young-man-showing-his-tee-from-under-his-coat-370x555.png 370w" sizes="(max-width: 400px) 100vw, 400px" /></a> </div></figure> </div> <p><span style="font-weight: 400;">The traditional way to produce high-quality images for your t-shirts was by setting up a photoshoot. You needed a well-lighted set, professional photographers and models, and spent a lot of time and money on editing and producing images. </span></p> <p><span style="font-weight: 400;">A cheaper and more practical way to produce high-quality images for your social media posts is using mockups. Placeit is a professional platform that offers </span><a href="https://blog.placeit.net/how-to-make-a-t-shirt-mockup/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">templated mockups</span></a><span style="font-weight: 400;"> that could easily be customized with your t-shirt designs. So you’d only need to choose a template from our library and upload your t-shirt design to produce a professional image. </span></p> <p><script type="application/ld+json">{ "@context": "http://schema.org", "@type": "VideoObject", "name": "How to Make an Image Mockup", "description": "Hello! In this video, I'll be showing how to create an image mockup on Placeit! Use the Mockup of this video: http://bit.ly/30N3x97 Go ahead and choose yours: http://bit.ly/311rZUx Need More help? Visit our FAQ section: http://bit.ly/2zgTHjw Or write to us at hi@placeit.net Start designing everything you need with Placeit! Get access to all of Palceit’s design templates and mockups, that means social media templates, flyers, business cards, logos, mockups, and even videos! What are you waiting for? ➡️ Find Placeit on social media Facebook: https://www.facebook.com/placeitapp Twitter: https://twitter.com/placeitapp Instagram: https://instagram.com/placeitapp Pinterest: https://www.pinterest.com/placeit/", "thumbnailUrl": "https://i.ytimg.com/vi/Aq04An78M6Q/default.jpg", "uploadDate": "2019-09-02T19:46:13Z", "duration": "PT1M5S", "embedUrl": "https://www.youtube.com/embed/Aq04An78M6Q", "interactionCount": "1413" }</script></p> <p><iframe loading="lazy" title="How to Make an Image Mockup" width="1210" height="681" src="https://www.youtube.com/embed/Aq04An78M6Q?feature=oembed&enablejsapi=1&origin=https://blog.placeit.net" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <h3 style="margin-top: 4rem;" align="center"><a href="https://placeit.net/free-templates?f_devices=T-Shirt" target="_blank" rel="noopener noreferrer"><button type="button">Get Free Mockups!</button></a></h3> <h3 id="reviews">Encourage Use-Cases & Positive Reviews</h3> <p><span style="font-weight: 400;">PR is all about forming meaningful communications with your audience and proving your value for them. The best way to do so is by encouraging positive reviews and use-cases by your happy customers. </span></p> <p><span style="font-weight: 400;">Third-party reviews are more trusted by customers than brand-generated reviews. </span></p> <blockquote> <p style="text-align: right;"><span style="font-weight: 400;">According to </span><a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">BrightLocal</span></a><span style="font-weight: 400;">, 87% of customers read online reviews, and “79% of consumers say they trust online reviews as much as personal recommendations from friends or family.</span></p> </blockquote> <p><span style="font-weight: 400;">Here are some steps you should take to encourage positive social media reviews: </span></p> <h4>1. Get Better at Customer Experience Management</h4> <p><span style="font-weight: 400;">Product quality and customer service are at the core of customer experience management. 90% of Americans consider a company’s customer service reputation before deciding to do business with them. So you need to prioritize customer service at all costs. </span></p> <h4>2. Improve Engagement on Social Media</h4> <p><span style="font-weight: 400;">Keep in mind that the most important metric on social media is the level of engagement (likes, shares, comments, mentions, etc.) your posts get rather than the number of followers. Address your audience’s pain point by sharing great content, taking part in conversations in your niche, and responding to customer queries in a timely manner to improve engagement on social media. </span></p> <blockquote> <p style="text-align: right;"><span style="font-weight: 400;">As Mentionlytics explains, in order to </span><a href="https://www.mentionlytics.com/blog/how-to-increase-twitter-reach-for-higher-customer-engagement/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">increase engagement</span></a><span style="font-weight: 400;"> with your posts you need to follow the 20/80 rule where 80% of your content should be addressing your audience’s concern and 20% should be promotional.</span></p> </blockquote> <h4>3. Form Partnerships</h4> <p><span style="font-weight: 400;">One of the ways to increase your reach on social media is by forming partnerships with other brands and influencers. Partnerships with brands could be done in the form of collaboration on content creation, a practice that’s sometimes referred to as “co-branding”. Co-branding on social media allows you to use the expertise of your partner in content creation and at the same time reach your partner’s audience as well. </span></p> <h3 id="outreach">3 Part Media Outreach Formula</h3> <p><span style="font-weight: 400;">A great part of your PR strategy relates to reaching out to media owners and building relationships with them in order to easily secure media placements when needed. By media owners, I mean anyone in charge of publishing content on a particular media outlet. This includes social media influencers and managers, website owners, bloggers, content writers, managers and editors, journalists, etc. </span></p> <p><span style="font-weight: 400;">A successful media outreach for a t-shirt business has three main parts:</span><strong> Prospecting, Pitching, and </strong><span style="font-weight: 400;"><strong>Maintaining Relationships</strong>.</span></p> <h4>Prospecting</h4> <p><span style="font-weight: 400;">Prospecting is the process of finding the right people to reach out to. This is the first step in any outreach strategy and probably the most important one because it guarantees that your message reaches the relevant people. </span></p> <p><span style="font-weight: 400;">During prospecting, You need to define exactly who you are looking for. As part of your PR strategy, you’re looking for content creators such as journalists, bloggers, content managers, video creators, photographers, etc. The main question you need to answer in this step is “does their content reach the kind of people you want to sell to?” If the answer is yes, then you’re a step closer to the right candidates. </span></p> <p><span style="font-weight: 400;">Now here’s the catch. There are two approaches to prospecting: </span></p> <h5><b>1. Search Directly for Your Ideal Candidate Based on Your Criteria</b></h5> <p>You can use a LinkedIn search to extract a list of contacts. There are also some websites that sell contact lists. This mass approach to prospecting has some issues. First off, you have no idea if the contact they publish is the right fit for you. You can’t risk your reputation by partnering with low-quality content creators. Second, your pitch will not be personalized and will probably be neglected by top content creators.</p> <h5><b>2. Look for the Right Media Outlets & Only Look for the People Behind Them</b></h5> <p>Contrary to the spray-and-pray approach, the second approach finds people through the content they publish. You need to look for the note-worthy content in your niche and reach out to their creators or owners to get yourself featured. This way, you can reach out to the right people and personalize your pitch to attract their attention.</p> <p><span style="font-weight: 400;">Here’s how I suggest you should do this: </span></p> <h6><b>List the Media Outlets You Know </b></h6> <p><span style="font-weight: 400;">First things first, you should list the media outlets you know and want to be featured on in your niche. This includes listing personal or business blogs, news websites, top social media channels, eCommerce newsletters, and in general, any kind of media outlet that has similar content to you and that you think you can be featured on. </span></p> <h6><b>Search Google for Relevant Keywords</b></h6> <p><span style="font-weight: 400;">Google has an important place in a prospecting strategy obviously because it’s the greatest source for finding relevant websites. You can find these websites through search queries or keywords that these websites are trying to rank for. </span></p> <p><span style="font-weight: 400;">Make a list of these keywords and enter them in a Google search. Sift through search results to find the right fit for you. Some of the relevant keywords that could find t-shirt blogs and news websites are “t-shirt design trends”, “top t-shirt brands”, “t-shirt for men/women”, “how to buy cheap t-shirts”, etc. You should be looking for opportunities to get yourself featured on these blogs. So search the keywords that you think blogs and news websites, rather than shops, target. </span></p> <p><span style="font-weight: 400;">Let’s go with the keyword “t-shirt design trends” and see where it leads us. </span></p> <p><img loading="lazy" class="size-full wp-image-118827 aligncenter" src="https://blog.placeit.net/wp-content/uploads/2022/02/google-search.jpeg" alt="Google Search" width="512" height="426" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/google-search.jpeg 512w, https://blog.placeit.net/wp-content/uploads/2022/02/google-search-300x250.jpeg 300w, https://blog.placeit.net/wp-content/uploads/2022/02/google-search-370x308.jpeg 370w" sizes="(max-width: 512px) 100vw, 512px" /></p> <p><span style="font-weight: 400;">Any of these blogs seem to be the right fit for your t-shirt business to be featured on. You can even go a step further and check out the news section of the search results. Search different related keywords to find as many websites as possible. </span></p> <h6>Find Contacts</h6> <p><span style="font-weight: 400;">Now that you’ve found websites that could reach your ideal audience, it’s time to extract contacts and build relationships with them. This is the actual process of prospecting. </span></p> <p><span style="font-weight: 400;">In some cases, you can find a specific place (a page or an email address) dedicated to queries about PR submitting your request. These pages typically explain how you can contribute to their content. To find these pages, you first need to check out their website’s menus or homepage footer. </span></p> <p><span style="font-weight: 400;">If you couldn’t find any links there, you can open their “contact us”, “about us”, or “partner with us” pages and see if there are any guidelines for contributing or pitching stores there. Typically they encourage you to inquire about media-related issues through a particular email address. You can go ahead and send them an email asking about their guidelines.</span></p> <p><span style="font-weight: 400;">In some cases, you might have some luck with searching for their guidelines pages. Some publications do have these guidelines, but they don’t make them accessible easily. You might have to search through their website to find it. Here’s how you should search through their website: </span></p> <p><span style="font-weight: 400;">In the Google search bar type this: </span></p> <p><span style="font-weight: 400;">Site:</span><i><span style="font-weight: 400;">website.com “contributor guidelines/pitch a story/writer’s guidelines/ write for us etc.”</span></i></p> <p><img loading="lazy" class="size-full wp-image-118828 aligncenter" src="https://blog.placeit.net/wp-content/uploads/2022/02/write-for-us.jpeg" alt="Write For Us" width="512" height="192" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/write-for-us.jpeg 512w, https://blog.placeit.net/wp-content/uploads/2022/02/write-for-us-300x113.jpeg 300w, https://blog.placeit.net/wp-content/uploads/2022/02/write-for-us-370x139.jpeg 370w" sizes="(max-width: 512px) 100vw, 512px" /></p> <p><span style="font-weight: 400;">You can also reach out to people responsible for content published on these websites (website owners, content managers/specialists, editors, copywriters, or anyone with the word “content” in their title). To do this, you can check out their “about us” or “our teams” pages. If you can’t find anyone there, try searching their company’s LinkedIn page and see they’ve listed people working for them. </span></p> <p><img loading="lazy" class="size-full wp-image-118829 aligncenter" src="https://blog.placeit.net/wp-content/uploads/2022/02/contant-someone.jpeg" alt="Contant Someone" width="512" height="402" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/contant-someone.jpeg 512w, https://blog.placeit.net/wp-content/uploads/2022/02/contant-someone-300x236.jpeg 300w, https://blog.placeit.net/wp-content/uploads/2022/02/contant-someone-370x291.jpeg 370w" sizes="(max-width: 512px) 100vw, 512px" /></p> <p><span style="font-weight: 400;">Explore their blog posts and see if one particular author name is being repeated in most of their articles. Chances are that person is in charge of content production for the website, and should be reached out to. </span></p> <p><span style="font-weight: 400;">One tactic I’ve been using recently is checking out a website’s blog section and seeing if the authors are mentioned. Chances are a few people running their blog also write for it so you can easily find them and reach out to them. </span></p> <p><img loading="lazy" class="size-full wp-image-118830 aligncenter" src="https://blog.placeit.net/wp-content/uploads/2022/02/authors.jpeg" alt="Authors" width="512" height="127" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/authors.jpeg 512w, https://blog.placeit.net/wp-content/uploads/2022/02/authors-300x74.jpeg 300w, https://blog.placeit.net/wp-content/uploads/2022/02/authors-370x92.jpeg 370w" sizes="(max-width: 512px) 100vw, 512px" /></p> <p style="text-align: right;"><strong><em>A quick tip for finding email addresses. Here’s how I find the business email addresses of the people I want to reach out to (if I can’t find them on their websites, i.e. “contact us”, “about us” or “our team” pages). </em></strong></p> <p><span style="font-weight: 400;">I open my Gmail page and click “compose”. In the recipient section of the compose window, I test one of these email formats: </span></p> <p><span style="font-weight: 400;">first@company.com</span></p> <p><span style="font-weight: 400;">first.last@company.com</span></p> <p><span style="font-weight: 400;">firstlast@company.com</span></p> <p><span style="font-weight: 400;">firstinitiallastname@company.com</span></p> <p><span style="font-weight: 400;">firstlastinitial@company.com</span></p> <p><span style="font-weight: 400;">Each time I type one of these emails there, I hold my cursor on them to see if it’s associated with a Google account. If it shows an image (a headshot or whatever), it means that the <a href="https://hunter.io/email-verifier">email address is valid</a>. </span></p> <h6>Go Beyond Google</h6> <p><span style="font-weight: 400;">Google could be your best source for finding related websites, but it’s far from the only place to find other media outlets or journalists. As explained above, a PR strategy for a t-shirt can benefit a lot from social media. Find pages related to apparel/clothing/fashion on Instagram and reach out to their managers to form a partnership with them. <a href="https://placeit.net/twitter" target="_blank" rel="noopener">Twitter</a> is also a great place for finding bloggers or journalists that share content frequently in your niche. </span></p> <p><span style="font-weight: 400;">Youtube is ideal for finding video creators that could review your products and increase awareness about your brand.</span></p> <p><span style="font-weight: 400;">From time to time, you might stumble upon an article, social media post, or video that piques your interest. Why not research a bit about the website and its authors to find more prospects to reach out to? </span><a href="https://indiemedia.club/tools/content-marketing-software/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Some content marketing tools</span></a><span style="font-weight: 400;"> make it easy for you to manage this process. </span></p> <h4>Pitching</h4> <p><span style="font-weight: 400;">Once you find the contact information of your prospects, it’s time to send them your proposal or pitch. These are some ideas: </span></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ask them to review your products</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pitch them a story. This could be an opinion post, a how-to guide, etc. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Offer them to interview you. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Offer a partnership idea for content production or promotion (you help them create/promote their content and they help you create/promote content). Guest posting is a popular PR practice that falls into this category. Check out WebCEO’s </span><a href="https://www.webceo.com/blog/an-ultimate-guide-to-guest-blogging/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">ultimate guide to guest blogging</span></a><span style="font-weight: 400;"> to learn more about this. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Or any relevant pitch based on the kind of content they publish frequently. </span></li> </ol> <h5>Relevance is Key</h5> <p><span style="font-weight: 400;">Relevance of your pitch is the next most important factor in the success of your PR campaign. So you need to make sure your proposal is actually what they’re looking for. </span></p> <p><span style="font-weight: 400;">Before designing your pitch, take time to analyze the content that they produce and what contributions they accept from others. For example, you might find out that they frequently publish interviews with other business owners. This would be a great opportunity for you to pitch in and find out if they’re interested in interviewing you. </span></p> <p><span style="font-weight: 400;">Conversely, if you find out that they almost never publish interviews, it’s not a good idea to send them the interview pitch. They might be interested in publishing your content as guest posts, reviewing your products, including a simple quote or a study, image, graph, etc. by you in their upcoming post, featuring your success story, and so on.</span></p> <h5>Design Your Email Effectively</h5> <p><span style="font-weight: 400;">The way you design your emails is extremely important. A professionally-designed outreach email builds trust with your recipient and increases the chances of getting a response. </span></p> <p><span style="font-weight: 400;">First off, consider how your emails look to your recipient. An email in a person’s inbox has three main parts: sender’s name, subject line, and email preview. </span></p> <p><img loading="lazy" class="size-full wp-image-118831 aligncenter" src="https://blog.placeit.net/wp-content/uploads/2022/02/outreach.jpeg" alt="Outreach" width="512" height="85" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/outreach.jpeg 512w, https://blog.placeit.net/wp-content/uploads/2022/02/outreach-300x50.jpeg 300w, https://blog.placeit.net/wp-content/uploads/2022/02/outreach-370x61.jpeg 370w" sizes="(max-width: 512px) 100vw, 512px" /></p> <p><b>Personalize the sender’s name. </b><span style="font-weight: 400;">The sender’s name is arguably the most recognizable element that a reader will see when scanning a list of emails. I personally prefer the combination of your first name + your company’s name.</span></p> <p><b>Honest subject lines work best.</b><span style="font-weight: 400;"> Avoid deceptive and clickbait subject lines at any cost. If you can’t come up with a clever (but honest) subject line, a description of what the email’s about is a good choice. </span></p> <p><b>Pay special attention to the first few words of your body copy.</b><span style="font-weight: 400;"> People are going to judge your whole email based on the few words that are visible in the preview part of your email. Spend time to make them interesting and engaging.</span></p> <p><b>Remember to add a professional-looking email signature</b><span style="font-weight: 400;">. An </span><span style="font-weight: 400;">email signature</span><span style="font-weight: 400;"> boosts your email’s credibility and will provide the recipient with the necessary information. Include your full name, job position, social media handles and the name and your company’s website. Don’t forget to include the logo to enhance your signature visually. </span></p> <p><img loading="lazy" class="size-full wp-image-118832 aligncenter" src="https://blog.placeit.net/wp-content/uploads/2022/02/email-signature.png" alt="Email Signature" width="512" height="120" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/email-signature.png 512w, https://blog.placeit.net/wp-content/uploads/2022/02/email-signature-300x70.png 300w, https://blog.placeit.net/wp-content/uploads/2022/02/email-signature-370x87.png 370w" sizes="(max-width: 512px) 100vw, 512px" /></p> <h5>Offer Incentives</h5> <p><span style="font-weight: 400;">It’s important to note that PR pitches are quite common these days and that recipients would respond to those that have the most benefits for them. Plus since the ultimate goal of a PR outreach is forming long-term relationships, you need to make sure you’re proposing a partnership that could benefit both parties in the long run. </span></p> <p><span style="font-weight: 400;">Take time to consider what kind of benefits you can offer your partner. What’s popular in the world of PR is partnerships in content creation and distribution. So you can offer a great piece of content (one that they don’t have on their website and are interested to have), </span></p> <p><span style="font-weight: 400;">More often than not, I receive emails asking for a link placement or guest posting opportunities without offering any real incentive. This email is one of them. </span></p> <p><img loading="lazy" class="size-full wp-image-118833 aligncenter" src="https://blog.placeit.net/wp-content/uploads/2022/02/email-example.jpeg" alt="Email Example" width="512" height="383" srcset="https://blog.placeit.net/wp-content/uploads/2022/02/email-example.jpeg 512w, https://blog.placeit.net/wp-content/uploads/2022/02/email-example-300x224.jpeg 300w, https://blog.placeit.net/wp-content/uploads/2022/02/email-example-370x277.jpeg 370w, https://blog.placeit.net/wp-content/uploads/2022/02/email-example-202x151.jpeg 202w" sizes="(max-width: 512px) 100vw, 512px" /></p> <p><span style="font-weight: 400;">He asked me for a link placement or a guest post on my blog and offered to share my post on his social media profiles – not a good incentive because I’d probably get no traffic from it. </span></p> <p><span style="font-weight: 400;">If I were to rewrite the email to offer a good incentive, I’d do it this way: </span></p> <p style="padding-left: 40px;"><i><span style="font-weight: 400;">Hi [name],</span></i></p> <p style="padding-left: 40px;"><i><span style="font-weight: 400;">My search for valuable content headline topics lead me to your site’s post here: [URL]</span></i></p> <p style="padding-left: 40px;"><i><span style="font-weight: 400;">Very impressive — congrats! I was thinking of including your post (with a do-follow link) in one of the future guest posts. I’ve written for [the publications I’ve been featured on]. I’m sure it adds a ton of value to my guest post and my audience will love it.</span></i></p> <p style="padding-left: 40px;"><i><span style="font-weight: 400;">In return, do you think you can do me a favor? Recently we published a post about [topic] and I think it adds a lot of value to your audience as well if you include it in your post. Check it out here: [URL]. Alternatively, I can prepare a guest post for you- you have my writing samples above.</span></i></p> <p style="padding-left: 40px;"><i><span style="font-weight: 400;">Let me know what you think.</span></i></p> <p style="padding-left: 40px;"><i><span style="font-weight: 400;">Thanks,</span></i></p> <p style="padding-left: 40px;"><i><span style="font-weight: 400;">[name] [LinkedIn/Twitter] [website]</span></i></p> <h4>Maintaining Relationships</h4> <p><span style="font-weight: 400;">Your relationship with your contacts does not end with one content/link placement. You need to see this as a long-term relationship that needs nurturing continually. At the end of the day, these relationships can lead to more opportunities and bigger accomplishments. </span></p> <p><span style="font-weight: 400;">Connect with your contacts on social media and engage with their content there. Promote their content frequently or try to help them in any way possible for you. By doing more collaborations with them, you can gain their trust and expand your reach to their network as well. </span></p> <h2 id="trust">In the End, Trust Beats All</h2> <p><span style="font-weight: 400;">The biggest difference between your PR campaigns and ad campaigns is the high level of trust and engagement that your PR campaigns will produce with your audience. What you want to achieve with your PR campaigns is promulgating a positive brand image – a brand that is completely trustworthy and that cares about helping its customers more than anything else. </span></p> <p><span style="font-weight: 400;">This is done through native content placements on relevant and trustworthy media outlets. Some of the content types that could be used for this purpose are product reviews, how-to guides, relevant achievement stories, case studies, interviews, guest posts, etc. </span></p> <p><span style="font-weight: 400;">For a t-shirt store, the most effective media outlet would be social media (especially Instagram). Set up your business page, produce high-quality model pictures of your t-shirts (using </span><a href="https://blog.placeit.net/how-to-make-a-t-shirt-mockup/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">Placeit’s mockups</span></a><span style="font-weight: 400;"> if you want to save time and money), engage with your audience, and partner with influencers to produce valuable reviews and how-to guides. </span></p> <p><span style="font-weight: 400;">Other important media outlets include relevant news websites and blogs that publish content about eCommerce. Reach out to their content team (blog manager, editor, content manager, content writers, etc.) and propose a beneficial partnership idea to them using the techniques explained in this article. </span></p> <p><span style="font-weight: 400;">Finally, maintain your relationship with them over time and expand your reach to have an effective PR strategy. Building these relationships might seem to be a lot of work at first, but as you build your network and gain more experience, you’ll find it quite easy. </span></p> <h3>Author Bio</h3> <p><img loading="lazy" class="alignnone size-full wp-image-118835" src="https://blog.placeit.net/wp-content/uploads/2022/02/Mostafa-Dastras-e1646103688436.jpeg" alt="Mostafa Dastras" width="100" height="100" /></p> <p><span style="font-weight: 400;">Mostafa Dastras has written for some companies such as HubSpot, WordStream, SmartInsights, LeadPages, and MarketingProfs. Over the past years, his clients have primarily relied on him for increasing organic traffic and generating leads through outreach campaigns. Visit his blog, </span><a href="https://liveabusinesslife.com/teachable-courses/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">LiveaBusinessLife</span></a><span style="font-weight: 400;">, or connect with him on LinkedIn to get him to work with you.</span></p> <p><script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Product", "name": "Mug Mockup Generator", "image": "https://placeit-assets1.s3-accelerate.amazonaws.com/custom-pages/mug-mockups/Mug_mockup.png", "description": "If you are already selling t-shirts, creating and selling custom mugs is an excellent opportunity to grow your product line. Promote your designs to a wider audience with mug mockups.", "brand": "Placeit", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "5", "bestRating": "5", "worstRating": "1", "ratingCount": "1", "reviewCount": "1" }, "review": { "@type": "Review", "name": "Tanya Moore", "reviewBody": "I've used PSD Mockups all my life, now I don't have to thanks to Placeit's branding assets!", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5", "worstRating": "1" }, "datePublished": "2020-03-10", "author": {"@type": "Person", "name": "TrustPilot"}, "publisher": {"@type": "Organization", "name": "Placeit"} } } </script></p> </button></div> <div class="post_meta post_meta_single"> <span class="post_meta_item post_tags"><span class="post_meta_label">Tags:</span> <a href="https://blog.placeit.net/tag/online-t-shirt-business/" rel="tag">online t-shirt business</a> <a href="https://blog.placeit.net/tag/pr/" rel="tag">PR</a> <a href="https://blog.placeit.net/tag/t-shirt-business-marketing/" rel="tag">T-Shirt Business Marketing</a> <a href="https://blog.placeit.net/tag/t-shirt-marketing/" rel="tag">t-shirt marketing</a> <a href="https://blog.placeit.net/tag/t-shirt-pr/" rel="tag">T-Shirt PR</a></span> </div> <hr class="beforeCTA"> <div class="cta_context"> <h2></h2> <p></p> </div> <hr> </article> <div class="nav-links-single "> <nav class="navigation post-navigation" aria-label="Posts"> <h2 class="screen-reader-text">Post navigation</h2> <div class="nav-links"><div class="nav-previous"><a href="https://blog.placeit.net/business-card-maker/" rel="prev"><span class="nav-arrow"></span><span class="screen-reader-text">Prev post:</span> <h6 class="post-title">Prev Post</h6></a></div><div class="nav-next"><a href="https://blog.placeit.net/tips-for-a-just-chatting-twitch-stream/" rel="next"><span class="screen-reader-text">Next post:</span> <h6 class="post-title">Next Post</h6><span class="nav-arrow"></span></a></div></div> </nav> </div> <div id="bsf-rt-comments"></div> <span class="show_comments_btn_wrap"> <span class="show_comments sc_button"><span class="display">1 Comment</span><span class="close">Close Comments</span> </span> </span> <section class="comments_wrap"> <div id="comments" class="comments_list_wrap"> <h3 class="section_title comments_list_title"> 1 Comment</h3> <ul class="comments_list"> <li id="comment-155145" class="comment even thread-even depth-1 comment_item"> <div id="comment_body-155145" class="comment_body"> <div class="comment_author_avatar"><img alt='' src='https://secure.gravatar.com/avatar/b49faad6461e8d9c9c83feac496676ec?s=90&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/b49faad6461e8d9c9c83feac496676ec?s=180&d=mm&r=g 2x' class='avatar avatar-90 photo' height='90' width='90' loading='lazy'/></div> <div class="comment_content"> <div class="comment_info"> <div class="atts_wrapper"> <h6 class="comment_author"> Toni </h6> <div class="reply comment_reply"> <a rel='nofollow' class='comment-reply-link' href='#comment-155145' data-commentid="155145" data-postid="118802" data-belowelement="comment_body-155145" data-respondelement="respond" data-replyto="Reply to Toni" aria-label='Reply to Toni'>Reply</a> </div> </div> <div class="comment_posted"> <span class="comment_posted_label">Posted</span> <span class="comment_date"> </span> <span class="comment_time"> at 2:52 pm </span> <span class="comment_counters"><a href="#" class="comment_counters_item comment_counters_likes trx_addons_icon-heart-empty enabled" title="Like" data-commentid="155145" data-likes="0" data-title-like="Like" data-title-dislike="Dislike"><span class="comment_counters_number">0</span><span class="comment_counters_label">Likes</span></a></span> </div> </div> <div class="comment_text_wrap"> <div class="comment_text"><p>Great read. I must incorporate these suggestions. Thank you for your expertise and willingness to help others succeed.</p> </div> </div> </div> </div> </li> </ul> </div> <div class="comments_form_wrap"> <div class="comments_form"> <div id="respond" class="comment-respond"> <h3 class="section_title comments_form_title">Leave a comment <small><a rel="nofollow" id="cancel-comment-reply-link" href="/top-pr-strategies-t-shirt-business/#respond" style="display:none;">Cancel reply</a></small></h3><form action="https://blog.placeit.net/wp-comments-post.php" method="post" id="commentform" class="comment-form " novalidate><div class="comments_field comments_author"><label for="author" class="required">Name</label><span class="sc_form_field_wrap"><input id="author" name="author" type="text" placeholder="Your Name *" value="" aria-required="true" /></span></div> <div class="comments_field comments_email"><label for="email" class="required">E-mail</label><span class="sc_form_field_wrap"><input id="email" name="email" type="text" placeholder="Your E-mail *" value="" aria-required="true" /></span></div> <p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes" /> <label for="wp-comment-cookies-consent">Save my name, email, and website in this browser for the next time I comment.</label></p> <div class="comments_field comments_comment"><label for="comment" class="required">Comment</label><span class="sc_form_field_wrap"><textarea id="comment" name="comment" placeholder="Your comment *" aria-required="true"></textarea></span></div><p class="wpgdprc-checkbox"><input type="checkbox" name="wpgdprc" id="wpgdprc" value="1" /><label for="wpgdprc">By using this form you agree with the storage and handling of your data by this website. <abbr class="wpgdprc-required" title="You need to accept this checkbox.">*</abbr></label></p><p class="form-submit"><input name="submit" type="submit" id="send_comment" class="submit" value="Leave a comment" /> <input type='hidden' name='comment_post_ID' value='118802' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> </p></form> </div> </div> </div> </section> </div> <div class="sidebar widget_area right scheme_placeit_blog " role="complementary"> <div class="sidebar_inner"> <aside id="widget_crp-2" class="widget widget_widget_crp"><h5 class="widget_title">Related Posts</h5><div class="crp_related_widget "><ul><li><a href="https://blog.placeit.net/mexican-t-shirt-designs/" class="crp_link post-157240"><figure><img loading="lazy" width="380" height="150" src="https://blog.placeit.net/wp-content/uploads/2024/07/Mexican-T-Shirt-Designs-Blog-Header.png" class="crp_thumb crp_featured" alt="Fiesta in Fabric: Top Mexican T-Shirt Designs to Celebrate!" title="Fiesta in Fabric: Top Mexican T-Shirt Designs to Celebrate!" /></figure><span class="crp_title">Fiesta in Fabric: Top Mexican T-Shirt Designs to Celebrate!</span></a></li><li><a href="https://blog.placeit.net/travel-accessories/" class="crp_link post-157131"><figure><img loading="lazy" width="380" height="150" src="https://blog.placeit.net/wp-content/uploads/2024/07/Top-10-Travel-Accessories-to-Skyrocket-Your-POD-Store-Sales-Placeit-Blog.jpg" class="crp_thumb crp_featured" alt="Top 10 Travel Accessories to Skyrocket Your POD Store Sales" title="Top 10 Travel Accessories to Skyrocket Your POD Store Sales" /></figure><span class="crp_title">Top 10 Travel Accessories to Skyrocket Your POD Store Sales</span></a></li><li><a href="https://blog.placeit.net/how-to-set-up-a-t-shirt-pricing-strategy/" class="crp_link post-125997"><figure><img loading="lazy" width="380" height="150" src="https://blog.placeit.net/wp-content/uploads/2022/07/hoodie-mockup-of-a-woman-holding-a-bunch-of-money.png" class="crp_thumb crp_featured" alt="How to Set Up a T-Shirt Pricing Strategy for Your Business" title="How to Set Up a T-Shirt Pricing Strategy for Your Business" /></figure><span class="crp_title">How to Set Up a T-Shirt Pricing Strategy for Your Business</span></a></li></ul><div class="crp_clear"></div></div></aside> </div> </div> <div class="clearfix"></div> </div> <div class="content_wrap"> </div> </div> <div id='email-subscribe-footer'> <div class="email-image"> <img src="/wp-content/themes/yolox-child/images/email-grid.svg"> </div> <div class="form"> <h5>Don't miss our newest content</h5> <p>Get the insight you need to help your brand succeed! 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