CINXE.COM

<!DOCTYPE html> <html lang="en"> <head> <title>Quantcast Legal Center</title> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0"> <meta name="referrer" content="origin-when-cross-origin"> <meta http-equiv="Content-Security-Policy" content="default-src 'unsafe-inline' 'unsafe-eval' data: *"> <meta name="robots" content="nofollow, noarchive, noimageindex"> <meta name="googlebot" content="nofollow, noarchive, noimageindex"> <link rel="icon" href="https://vault.pactsafe.io/assets/favicon.ico"> <link href="//fonts.googleapis.com/css?family=Heebo:300,400,500,600,700,800,900" rel="stylesheet"> <style type="text/css">/*! normalize.css v3.0.2 | MIT License | git.io/normalize */ html, body { border: 0; color: #43474e; font-family: 'Heebo', Helvetica, Arial, sans-serif; font-size: 12px; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; vertical-align: baseline; line-height: 1.5; margin: 0; padding: 0; width: 100%; background-color: #FFF; } div, span, object, iframe, img, table, caption, thead, tbody, tfoot, tr, tr, td, article, aside, canvas, details, figure, hgroup, menu, nav, footer, header, section, summary, mark, audio, video { border: 0; margin: 0; padding: 0; } h1, h2, h3, h4, h5, h6, p, blockquote, pre, a, abbr, address, cit, code, del, dfn, em, ins, q, samp, small, strong, sub, sup, b, i, hr, dl, dt, dd, ol, ul, li, fieldset, legend, label { border: 0; font-size: 100%; vertical-align: baseline; margin: 0; padding: 0; } article, aside, canvas, figure, figure img, figcaption, hgroup, footer, header, nav, section, audio, video { display: block; } audio, canvas, progress, video { display: inline-block; vertical-align: baseline; } audio:not([controls]) { display: none; height: 0; } [hidden], template { display: none; } a { background-color: transparent; } a:active, a:hover { outline: 0; } abbr[title] { border-bottom: 1px dotted; } b, strong { font-weight: bold; } dfn { font-style: italic; } h1 { font-size: 2em; margin: 0.67em 0; } mark { background: #ff0; color: #000; } small { font-size: 80%; } sub, sup { font-size: 75%; line-height: 0; position: relative; vertical-align: baseline; } sup { top: -0.5em; } sub { bottom: -0.25em; } img { border: 0; } svg:not(:root) { overflow: hidden; } figure { margin: 1em 40px; } hr { -moz-box-sizing: content-box; box-sizing: content-box; height: 0; } pre { overflow: auto; } code, kbd, pre, samp { font-family: monospace, monospace; font-size: 1em; } button, input, optgroup, select, textarea { color: inherit; font: inherit; margin: 0; } button { overflow: visible; } button, select { text-transform: none; } button, html input[type="button"], input[type="reset"], input[type="submit"] { -webkit-appearance: button; cursor: pointer; } button[disabled], html input[disabled] { cursor: default; } button::-moz-focus-inner, input::-moz-focus-inner { border: 0; padding: 0; } input { line-height: normal; } input[type="checkbox"], input[type="radio"] { box-sizing: border-box; padding: 0; } input[type="number"]::-webkit-inner-spin-button, input[type="number"]::-webkit-outer-spin-button { height: auto; } input[type="search"] { -webkit-appearance: textfield; -moz-box-sizing: content-box; -webkit-box-sizing: content-box; box-sizing: content-box; } input[type="search"]::-webkit-search-cancel-button, input[type="search"]::-webkit-search-decoration { -webkit-appearance: none; } legend { border: 0; padding: 0; } textarea { overflow: auto; } optgroup { font-weight: bold; } table { border-collapse: collapse; border-spacing: 0; } td, th { padding: 0; } .container { position: relative; width: 100%; margin: 0 auto; padding: 0 20px; box-sizing: border-box; } .column, .columns { width: 100%; float: left; box-sizing: border-box; } /* Opt In / Out Buttons */ .version-container .ps-action-button { border-radius: 3px; margin-left: 20px; } .version-container .ps-action-button.opt-in { border: 1px solid #5dbb61; color: #5dbb61; } .version-container .ps-action-button.opt-in:after { content: 'Opt In'; } .version-container .ps-action-button.opt-out { border: 1px solid #d64a4d; color: #d64a4d; } .version-container .ps-action-button.opt-out:after { content: 'Opt Out'; } /* PDF Viewer */ .ps-button-pinned .pdf-zoom-button { width: 40px; height: 40px; background-color: #f7f9fb; } .split-panel-left { position: relative; left: 0; right: auto; top: 0; bottom: 0; padding: 0; width: 100%; overflow-y: auto; } .zoom-button-container { width: 30%; margin-top: 0px; margin-right: auto; margin-bottom: 0px; margin-left: auto; } .page-number-container { width: 50%; margin-top: -5px; margin-right: auto; margin-bottom: 0px; margin-left: auto; text-align: center; } .ps-label-order { color: #b6c0ca !important; display: inline-block; font-size: 24px; font-weight: 400; user-select: none; -khtml-user-select: none; -o-user-select: none; -moz-user-select: -moz-none; -webkit-user-select: none; } @keyframes spinner { to {transform: rotate(360deg);} } .spinner:before { content: ''; box-sizing: border-box; position: absolute; top: 20%; left: 60%; width: 130px; height: 130px; border-radius: 50%; border: 10px solid transparent; border-top-color: #3498ec; border-bottom-color: #3498ec; animation: spinner .8s ease infinite; } .spinner:after { content: 'Working'; position: absolute; top: 22.7%; left: 61.7%; color: #fff; font-size: 20px; -webkit-animation: pulsate .8s ease-out; -webkit-animation-iteration-count: infinite; opacity: 0.5; } @-webkit-keyframes pulsate { 0% { opacity: 0.5; } 50% { opacity: 1.0; } 100% { opacity: 0.5; } } @media (min-width: 400px) { .container { width: 85%; padding: 0; } } @media (min-width: 800px) { .container { width: 90%; } .column, .columns { margin-left: 4%; } .column:first-child, .columns:first-child { margin-left: 0; } .one.column, .one.columns { width: 4.66666666667%; } .two.columns { width: 13.3333333333%; } .three.columns { width: 22%; } .four.columns { width: 30.6666666667%; } .five.columns { width: 39.3333333333%; } .six.columns { width: 48%; } .seven.columns { width: 56.6666666667%; } .eight.columns { width: 65.3333333333%; } .nine.columns { width: 74.0%; } .ten.columns { width: 82.6666666667%; } .eleven.columns { width: 91.3333333333%; } .twelve.columns { width: 100%; margin-left: 0; } .one-third.column { width: 30.6666666667%; } .two-thirds.column { width: 65.3333333333%; } .one-half.column { width: 48%; } .offset-by-one.column, .offset-by-one.columns { margin-left: 8.66666666667%; } .offset-by-two.column, .offset-by-two.columns { margin-left: 17.3333333333%; } .offset-by-three.column, .offset-by-three.columns { margin-left: 26%; } .offset-by-four.column, .offset-by-four.columns { margin-left: 34.6666666667%; } .offset-by-five.column, .offset-by-five.columns { margin-left: 43.3333333333%; } .offset-by-six.column, .offset-by-six.columns { margin-left: 52%; } .offset-by-seven.column, .offset-by-seven.columns { margin-left: 60.6666666667%; } .offset-by-eight.column, .offset-by-eight.columns { margin-left: 69.3333333333%; } .offset-by-nine.column, .offset-by-nine.columns { margin-left: 78.0%; } .offset-by-ten.column, .offset-by-ten.columns { margin-left: 86.6666666667%; } .offset-by-eleven.column, .offset-by-eleven.columns { margin-left: 95.3333333333%; } .offset-by-one-third.column, .offset-by-one-third.columns { margin-left: 34.6666666667%; } .offset-by-two-thirds.column, .offset-by-two-thirds.columns { margin-left: 69.3333333333%; } .offset-by-one-half.column, .offset-by-one-half.columns { margin-left: 52%; } } html { font-size: 62.5%; } body { font-size: 1.5em; line-height: 1.6; } h1, h2, h3, h4, h5, h6 { margin-top: 0; margin-bottom: 1.5rem; color: #5d646f; font-weight: 400; } h1 { font-size: 3.25rem; line-height: 1.2; letter-spacing: -0.1rem; font-weight: 300; } h2 { font-size: 2.5rem; line-height: 1.25; letter-spacing: -0.1rem; margin-bottom: 1.5rem; font-weight: 300; } h3 { font-size: 2.0rem; line-height: 1.3; letter-spacing: -0.1rem; margin-bottom: 1rem; } h4 { font-size: 1.8rem; line-height: 1.35; letter-spacing: -0.08rem; margin-bottom: 1rem; } h5 { font-size: 1.6rem; line-height: 1.5; letter-spacing: -0.05rem; margin-bottom: 1rem; } h6 { font-size: 1.2rem; line-height: 1.6; letter-spacing: 0; margin-bottom: 1rem; } p { margin-top: 0; margin-bottom: 0; } a.inline-link, a.inline-link:active, a.inline-link:visited { color: #000000; } a.inline-link:hover { color: #000000; } .u-full-width { width: 100%; box-sizing: border-box; } .u-max-full-width { max-width: 100%; box-sizing: border-box; } .u-pull-right { float: right; } .u-pull-left { float: left; } hr.divider { margin-top: 1.5rem; margin-bottom: 1.7rem; border-width: 0; border-style: solid; border-top-color: #d2dde5; border-top-width: 1px; height: 0; width: 100%; } .container:after, .row:after, .u-cf { content: ""; display: table; clear: both; } #main { display: none; padding-top: 0; } .header { background-color: #fff; border-bottom: 1px solid #FFFFFF; padding: 2.75rem 0; } .header h1 { color: #000000; margin-bottom: 0; } .contract-header { color: #5d646f; } #contract-list { padding-top: 2.25rem; padding-bottom: 2rem; margin-bottom: 2rem; border-bottom: 1px solid #d2dde5; } #contract-list h4 { color: #5d646f; } #contract-list ul { list-style: none; margin-bottom: 0; } #contract-list ul li a { display: inline-block; text-decoration: none; padding: 0.5rem 1rem 0.5rem 0; } #contract-list ul li a:hover { color: #0873af; text-decoration: underline; } #contract-list ul li.active a, #contract-list ul li.active a:hover { font-weight: bold; color: #16354b; } .input-select { height: 38px; padding: 6px 10px; background-color: #fff; border: 1px solid #d2dde5; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; box-shadow: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .input-select:focus { border: 1px solid #9bd1f6; outline: 0; } .select-version-label { display: block; } .select-version { max-width: 100%; width: 100%; margin-bottom: 1rem; } .select-language { float: left; clear: left; margin-bottom: 0; margin-top: 2rem; text-transform: capitalize; font-size: 0.85em; max-width: 100%; } .effective-date { float: left; margin-bottom: 0; padding-top: 0.5rem; font-size: 100%; } .version-download-link { font-size: 0.85em; margin: 0.65rem 0 1.25rem 0; float: left; clear: left; } .summary-of-changes { -moz-background-clip: padding; -webkit-background-clip: padding-box; background-clip: padding-box; padding: 1rem 2rem 1.5rem; } .summary-of-changes h5 { margin-bottom: 0.5rem; color: #8798a5; } .summary-of-changes p { margin-bottom: 0; } .table-of-contents { display: none; margin-top: 20px; counter-reset: section; } .table-of-contents h3 { color: #43474e; } .table-of-contents ol { display: inline-block; width: 45%; padding: 0 10px; margin-bottom: 0; box-sizing: border-box; vertical-align: top; } .table-of-contents ol li { color: #000000; list-style-type: none; } .table-of-contents ol li:before { counter-increment: section; content: counter(section) ". "; margin-right: 4px; } .version-translation { padding-top: 0; } hr.footer-divider { margin-top: 4rem; margin-bottom: 0; } #footer { padding: 1.3rem 0 1.5rem; } #footer p { margin-top: 0; margin-bottom: 0.25rem; } #footer .powered-by, #footer .footer-copyright { display: block; text-align: center; font-size: 0.75em; } @media (min-width: 800px) { .header { padding: 3.15rem 0; } #main { padding-top: 40px; } #contract-list { padding-top: 0; padding-bottom: 0; margin-bottom: 0; border-bottom-width: 0; } #contract-list ul li a { display: block; padding: 0.5rem 0; } h1 { font-size: 3.25rem; } h2 { font-size: 3rem; margin-bottom: 1.5rem; } h3 { font-size: 2.0rem; } h4 { font-size: 2.0rem; } h5 { font-size: 1.6rem; } h6 { font-size: 1.4rem; } .select-version { max-width: 360px; } .version-download-link { float: right; clear: none; } #footer p { margin-bottom: 0; } #footer .powered-by { display: inline-block; float: left; } #footer .footer-copyright { display: inline-block; float: right; } } /* DOCUMENT STYLES */ .body h1, .body h2, .body h3, .body h4, .body h5, .body h6, .body p, .body blockquote, .body pre, .body a, .body abbr, .body address, .body cit, .body code, .body del, .body dfn, .body em, .body ins, .body q, .body samp, .body small, .body strong, .body sub, .body sup, .body b, .body i, .body hr, .body dl, .body dt, .body dd, .body ol, .body ul, .body li, .body fieldset, .body legend, .body label { border: initial; font-size: inherit; vertical-align: initial; margin: initial; padding: initial; } .body > div, .body h1, .body h2, .body h3, .body h4, .body h5, .body h6, .body p, .body ul, .body ol, .body li, .body table { position: relative; margin-top: 10px; margin-bottom: 10px; outline: 0; } .body table { border-collapse: collapse; border-spacing: initial; border: 1px solid #e2ebf2; width: 100%; } .body table caption, .body table th, .body table td { text-align: left; vertical-align: top; } .body table td { border: 1px solid #e2ebf2; padding: 10px; } .body a, .body a:focus, .body a:hover { cursor: pointer; text-decoration: initial; } .body ol { list-style-type: decimal; padding: 0 0 0 40px; list-style-position: outside; } .body ol > ol, .body ol > li > ol { list-style-type: lower-alpha; } .body ol > ol > ol, .body ol > li > ol > li > ol { list-style-type: lower-roman; } .body ul { list-style-type: disc; padding: 0 0 0 40px; list-style-position: outside; } .body ul > ul, .body ul > li > ul { list-style-type: circle; } .body ul > ul > ul, .body ul > li > ul > li > ul { list-style-type: square; } .body blockquote { padding: 0 40px; } .body p { font-size: 14px; } .body h1, .body h2, .body h3, .body h4, .body h5, .body h6 { font-weight: normal; } .body h1 { font-size: 32px; } .body h2 { font-size: 28px; } .body h3 { font-size: 24px; } .body h4 { font-size: 20px; } .body h5 { font-size: 18px; } .body h6 { font-size: 16px; } .body { color: #43474e; } .body .ps-section { position: relative; margin-top: 10px; margin-bottom: 10px; outline: 0; } .body .ps-section:first-of-type { margin-top: 0; } .body .ps-section:last-child { margin-bottom: 0; } .body .ps-section[data-section-type="1"] { font-size: 14px; } /* h1 - h6 */ .body .ps-section[data-section-type="2"] { font-weight: normal; } .body .ps-section[data-section-style="1"] { font-size: 32px; } .body .ps-section[data-section-style="2"] { font-size: 28px; } .body .ps-section[data-section-style="3"] { font-size: 24px; } .body .ps-section[data-section-style="4"] { font-size: 20px; } .body .ps-section[data-section-style="5"] { font-size: 18px; } .body .ps-section[data-section-style="6"] { font-size: 16px; } /* ul */ .body .ps-section[data-section-type="3"] { font-size: 14px; list-style-type: disc; padding: 0 0 0 40px; list-style-position: outside; } .body .ps-section[data-section-type="3"] > .ps-section[data-section-type="3"] { list-style-type: circle; } .body .ps-section[data-section-type="3"] > .ps-section[data-section-type="3"] > .ps-section[data-section-type="3"] { list-style-type: square; } /* ol */ .body .ps-section[data-section-type="4"] { font-size: 14px; list-style-type: decimal; padding: 0 0 0 40px; list-style-position: outside; } .body .ps-section[data-section-type="4"] > .ps-section[data-section-type="4"] { list-style-type: lower-alpha; } .body .ps-section[data-section-type="4"] > .ps-section[data-section-type="4"] > .ps-section[data-section-type="4"] { list-style-type: lower-roman; } .body .ps-section[data-section-type="4"] > li:before { display: none; } .body .ps-section[data-section-type="4"][data-indent-type="outline-format"] { list-style-type: none !important; counter-reset: item; } .body .ps-section[data-section-type="4"][data-indent-type="outline-format"] > li { display: block; } .body .ps-section[data-section-type="4"][data-indent-type="outline-format"] > li:before { display: inline; content: counters(item,".") ". "; counter-increment: item; } .body .ps-section[data-section-type="4"][data-indent-type="outline-format"][data-list-style-type="decimal"] > li:before { content: counters(item,".",decimal) ". "; } .body .ps-section[data-section-type="4"][data-indent-type="outline-format"][data-list-style-type="decimal-leading-zero"] > li:before { content: counters(item,".",decimal-leading-zero) ". "; } .body .ps-section[data-section-type="4"][data-indent-type="outline-format"][data-list-style-type="lower-roman"] > li:before { content: counters(item,".",lower-roman) ". "; } .body .ps-section[data-section-type="4"][data-indent-type="outline-format"][data-list-style-type="upper-roman"] > li:before { content: counters(item,".",upper-roman) ". "; } .body .ps-section[data-section-type="4"][data-indent-type="outline-format"][data-list-style-type="lower-alpha"] > li:before { content: counters(item,".",lower-alpha) ". "; } .body .ps-section[data-section-type="4"][data-indent-type="outline-format"][data-list-style-type="upper-alpha"] > li:before { content: counters(item,".",upper-alpha) ". "; } /* blockquote */ .body .ps-section[data-section-type="5"][data-indent-depth="1"] { padding: 0 0 0 40px; } .body .ps-section[data-section-type="5"][data-indent-depth="2"] { padding: 0 0 0 80px; } .body .ps-section[data-section-type="5"][data-indent-depth="3"] { padding: 0 0 0 120px; } .body .ps-section[data-section-type="5"][data-indent-depth="4"] { padding: 0 0 0 160px; } .body .ps-section[data-section-type="5"][data-indent-depth="5"] { padding: 0 0 0 200px; } .body .ps-section[data-section-type="5"][data-indent-depth="6"] { padding: 0 0 0 240px; } /* table */ .body .ps-section[data-section-type="6"] { display: table; border-collapse: collapse; border-spacing: initial; border: 1px solid #e2ebf2; width: 100%; } /* img */ .body .ps-section[data-section-type="7"] { } /* hr */ .body .ps-section[data-section-type="8"] { border-style: solid; border-width: 0px; border-top-width: 1px; border-color: #e2ebf2; } /* pre */ .body .ps-section[data-section-type="9"] { font-family: Menlo, Monaco, Consolas, "Courier New", monospace; font-size: inherit; white-space: normal; } /* Error Notification */ #notification-container { display: none; position: absolute; top: 10px; z-index: 21474830021; height: auto; width: 80%; margin: 0 10%; text-align: center; overflow: visible; font-size: 0; pointer-events: none; -webkit-backface-visibility: hidden; -moz-backface-visibility: hidden; -ms-backface-visibility: hidden; backface-visibility: hidden; -webkit-perspective: 1000px; -moz-perspective: 1000px; -ms-perspective: 1000px; perspective: 1000px; } .notification { display: inline-block; border-top: 0 solid transparent; border-bottom: 0 solid transparent; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; -webkit-background-clip: padding-box; -moz-background-clip: padding-box; background-clip: padding-box; padding: 0 50px 0; margin-left: auto; margin-right: auto; margin-bottom: 3px; overflow: visible; color: #fff; font-size: 14px; position: relative; width: auto; min-width: 150px; max-height: 150px; min-height: 54px; -webkit-box-shadow: 0 4px 9px rgba(6, 8, 8, 0.15); -moz-box-shadow: 0 4px 9px rgba(6, 8, 8, 0.15); box-shadow: 0 4px 9px rgba(6, 8, 8, 0.15); pointer-events: auto; -webkit-transform: translateY(0); -moz-transform: translateY(0); -o-transform: translateY(0); -ms-transform: translateY(0); transform: translateY(0); -ms-filter: 'progid:DXImageTransform.Microsoft.Alpha(Opacity=calc(100))'; -webkit-opacity: 1; -moz-opacity: 1; opacity: 1; visibility: visible; -webkit-transition: visibility 0ms linear 0ms, opacity 150ms ease-out, transform 150ms ease-out, max-height 150ms ease-out 0ms, min-height 150ms ease-out 0ms, margin-bottom 150ms ease-out 0ms; -moz-transition: visibility 0ms linear 0ms, opacity 150ms ease-out, transform 150ms ease-out, max-height 150ms ease-out 0ms, min-height 150ms ease-out 0ms, margin-bottom 150ms ease-out 0ms; -o-transition: visibility 0ms linear 0ms, opacity 150ms ease-out, transform 150ms ease-out, max-height 150ms ease-out 0ms, min-height 150ms ease-out 0ms, margin-bottom 150ms ease-out 0ms; -ms-transition: visibility 0ms linear 0ms, opacity 150ms ease-out, transform 150ms ease-out, max-height 150ms ease-out 0ms, min-height 150ms ease-out 0ms, margin-bottom 150ms ease-out 0ms; transition: visibility 0ms linear 0ms, opacity 150ms ease-out, transform 150ms ease-out, max-height 150ms ease-out 0ms, min-height 150ms ease-out 0ms, margin-bottom 150ms ease-out 0ms; -ms-filter: 'progid:DXImageTransform.Microsoft.Alpha(Opacity=calc(98))'; -webkit-opacity: 0.98; -moz-opacity: 0.98; opacity: 0.98; } .notification.notification-dismissable:after { content: 'Dismiss'; display: block; position: absolute; top: 0; left: 0; right: 0; bottom: 0; z-index: 2; background-color: inherit; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; -webkit-background-clip: padding-box; -moz-background-clip: padding-box; background-clip: padding-box; color: #fff; font-size: 14px; font-weight: 700; padding: 16px 0 17px; -ms-filter: 'progid:DXImageTransform.Microsoft.Alpha(Opacity=calc(0))'; -webkit-opacity: 0; -moz-opacity: 0; opacity: 0; visibility: hidden; -webkit-transition: visibility 0ms linear 150ms, z-index 0ms linear 150ms, opacity 150ms ease, max-height 150ms ease, transform 150ms ease; -moz-transition: visibility 0ms linear 150ms, z-index 0ms linear 150ms, opacity 150ms ease, max-height 150ms ease, transform 150ms ease; -o-transition: visibility 0ms linear 150ms, z-index 0ms linear 150ms, opacity 150ms ease, max-height 150ms ease, transform 150ms ease; -ms-transition: visibility 0ms linear 150ms, z-index 0ms linear 150ms, opacity 150ms ease, max-height 150ms ease, transform 150ms ease; transition: visibility 0ms linear 150ms, z-index 0ms linear 150ms, opacity 150ms ease, max-height 150ms ease, transform 150ms ease; } .notification.notification-dismissable:hover:after { cursor: pointer; -webkit-box-shadow: 0 2px 12px rgba(6, 8, 8, 0.18); -moz-box-shadow: 0 2px 12px rgba(6, 8, 8, 0.18); box-shadow: 0 2px 12px rgba(6, 8, 8, 0.18); -ms-filter: 'progid:DXImageTransform.Microsoft.Alpha(Opacity=calc(100))'; -webkit-opacity: 1; -moz-opacity: 1; opacity: 1; visibility: visible; -webkit-transition: visibility 0ms linear 0ms, z-index 0ms linear 0ms, opacity 150ms ease 0ms, max-height 150ms ease 0ms, transform 150ms ease 0ms; -moz-transition: visibility 0ms linear 0ms, z-index 0ms linear 0ms, opacity 150ms ease 0ms, max-height 150ms ease 0ms, transform 150ms ease 0ms; -o-transition: visibility 0ms linear 0ms, z-index 0ms linear 0ms, opacity 150ms ease 0ms, max-height 150ms ease 0ms, transform 150ms ease 0ms; -ms-transition: visibility 0ms linear 0ms, z-index 0ms linear 0ms, opacity 150ms ease 0ms, max-height 150ms ease 0ms, transform 150ms ease 0ms; transition: visibility 0ms linear 0ms, z-index 0ms linear 0ms, opacity 150ms ease 0ms, max-height 150ms ease 0ms, transform 150ms ease 0ms; } .notification-error { background-color: #d74b51; border-color: #bd4f57; color: #851e1c; } .notification .tbl { display: table; min-height: 54px; width: 100%; } .notification .cell { padding: 16px 0; vertical-align: middle; } .notification p { display: block; color: white; width: auto; margin: 0; } .pdf-fallback-container { display: none; background-color: lightgray; border-radius: 8px; text-align: center; padding: 8px 0; } .pdf-fallback-container a { float: none; display: block; } </style> <script></script> <link rel="stylesheet" href="//cdnjs.cloudflare.com/ajax/libs/pdf.js/2.2.2/pdf_viewer.css" > <script src="//cdnjs.cloudflare.com/ajax/libs/pdf.js/2.2.2/pdf.js" ></script> <script src="//cdnjs.cloudflare.com/ajax/libs/pdf.js/2.2.2/pdf_viewer.js" ></script> <script src="//cdnjs.cloudflare.com/ajax/libs/pdf.js/2.2.2/pdf.worker.js" ></script> <script src="//vault.pactsafe.io/assets/compatibility.js" ></script> <script>var pdfDoc = null, _pageNum = 1, _pagesRendering = 0, _pageNumPending = null, _scale = 1.56, _scaleDown = (1.56 / 1.4), _vid = 0; var isIE = ((window.navigator.appName === 'Microsoft Internet Explorer') || ((window.navigator.appName === 'Netscape') && (new RegExp('Trident/.*rv:([0-9]{1,}[.0-9]{0,})').exec(window.navigator.userAgent) !== null))); var isIE10orLess = isIE && window.navigator.userAgent.indexOf("MSIE") != -1; var pdfFallback = false; var PDFJS = window['pdfjs-dist/build/pdf']; var PDFJSViewer = window['pdfjs-dist/web/pdf_viewer']; var isPreviewMode = false; function renderPDF(url) { if (isIE10orLess) return renderPDFFallback(); if (isIE || pdfFallback) return renderLegacyPDF(url); renderPDFViewer(url); } var _viewers = {}; function renderPDFViewer(url) { if (_viewers[_vid]) return _viewers[_vid].forceRendering(); var pdfLinkService = new PDFJSViewer.PDFLinkService({ externalLinkTarget: 2 }); var pdfFindController = new PDFJSViewer.PDFFindController({ linkService: pdfLinkService }); var container = document.getElementById('viewer-container-' + _vid); var pdfViewer = new PDFJSViewer.PDFViewer({ container: container, linkService: pdfLinkService, findController: pdfFindController }); pdfLinkService.setViewer(pdfViewer); _viewers[_vid] = pdfViewer; var loadingTask = PDFJS.getDocument({ url: url }); loadingTask.promise.then(function(pdfDocument) { pdfViewer.setDocument(pdfDocument); pdfLinkService.setDocument(pdfDocument, null); pdfViewer.eventBus.on('pagesinit', function() { var pdfBody = document.getElementsByClassName('js-body-'+ _vid); var pdfBodyWidth = pdfBody[0].offsetWidth; var page = pdfViewer.getPageView(0); var scale = (960 > pdfBodyWidth - 60 ? pdfBodyWidth - 60 : 960) / page.width; pdfViewer.currentScaleValue = scale; }); }); } function renderPDFFallback() { document.getElementById('pdf-fallback-download-container-' + _vid).style.display = 'block'; } /** * If another page rendering in progress, waits until the rendering is * finished. Otherwise, executes rendering immediately. */ function queueRenderPage(page_number) { if (_pagesRendering) { _pageNumPending = page_number; } else { document.getElementById('page_num-' + _vid).textContent = page_number; renderPage(page_number); } } /** * Displays previous page. */ function onPrevPage() { if (_pageNum <= 1) { return; } _pageNum--; queueRenderPage(_pageNum); } /** * Displays next page. */ function onNextPage() { if (_pageNum >= pdfDoc.numPages) { return; } _pageNum++; queueRenderPage(_pageNum); } /** * Get page info from document, resize canvas accordingly, and render page. * @param page_number Page number. */ function renderPage(page_number, zoomScale) { var canvas = document.getElementById('the-canvas-' + _vid), ctx = canvas.getContext('2d'), pdfBody = document.getElementsByClassName("js-body-"+ _vid), desiredWidth = pdfBody[0].offsetWidth; _pagesRendering += 1; // Using promise to fetch the page pdfDoc.getPage(page_number).then(function(page) { if(!zoomScale) { _scale = desiredWidth / page.getViewport({ scale: 1.0 }).width; _scaleDown = _scale / 1.4; } else _scale = zoomScale; var viewport = page.getViewport({ scale: _scale }); canvas.height = viewport.height; canvas.width = viewport.width; // Render PDF page into canvas context var renderContext = { canvasContext: ctx, viewport: viewport }; // Wait for rendering to finish var renderTask = page.render(renderContext); renderTask.promise.then(function() { _pagesRendering -= 1; // New page rendering is pending if (_pageNumPending !== null) { renderPage(_pageNumPending); _pageNumPending = null; } })['catch'](function(err) { // 'catch' is a reserved word in IE 8 and below console.error(err); }); })['catch'](function(err) { // 'catch' is a reserved word in IE 8 and below console.error(err); }); } function scalePDF(scale) { _scale = scale; _scaleDown = (scale / 1.4); if (pdfDoc) renderPage(_pageNum, _scale); } function zoomIn() { scalePDF(_scale + 0.1); } function zoomOut() { scalePDF(_scale - 0.1); } /** * Asynchronously downloads and renders the PDF. */ function renderLegacyPDF(url) { document.getElementById('legacy-viewer-container-' + _vid).style.display = 'block'; document.getElementById('next-'+ _vid).addEventListener('click', onNextPage); document.getElementById('prev-'+ _vid).addEventListener('click', onPrevPage); document.getElementById('zoom-in-'+ _vid).addEventListener('click', zoomIn); document.getElementById('zoom-out-'+ _vid).addEventListener('click', zoomOut); // Load PDF from server var loadingTask = PDFJS.getDocument({ url: url }); loadingTask.promise.then(function(pdfDoc_) { pdfDoc = pdfDoc_; document.getElementById('page_count-' + _vid).textContent = pdfDoc.numPages; document.getElementById('page_num-' + _vid).textContent = _pageNum; renderPage(_pageNum); })['catch'](function(err) { // 'catch' is a reserved word in IE 8 and below console.error(err); }); } function removePDFEventListeners() { pdfDoc = null; _pageNum = 1; _pagesRendering = 0; _pageNumPending = null; _scale = 1.56; _scaleDown = (1.56 / 1.4); if (isIE10orLess) return; // removeEventListener is IE9+ document.getElementById('next-'+ _vid).removeEventListener('click', onNextPage); document.getElementById('prev-'+ _vid).removeEventListener('click', onPrevPage); document.getElementById('zoom-in-'+ _vid).removeEventListener('click', zoomIn); document.getElementById('zoom-out-'+ _vid).removeEventListener('click', zoomOut); } function getQueryVariable(v) { var query = window.location.search.substring(1), vars = query.split('&'), val = null; for (var i = 0, l = vars.length; i < l; i++) { var pair = vars[i].split('='); if (decodeURIComponent(pair[0]) == v) { val = decodeURIComponent(pair[1]); break; } } return val; } (function() { var signer_id = getQueryVariable('sig'); var jur = getQueryVariable('jur'); var test_mode = getQueryVariable('tm'); (function(w,d,s,c,f,n,t,g,a,b,l){w['PactSafeObject']=n;w[n]=w[n]||function(){(w[n].q=w[n].q||[]).push(arguments)},w[n].on=function(){(w[n].e=w[n].e||[]).push(arguments)},w[n].once=function(){(w[n].eo=w[n].eo||[]).push(arguments)},w[n].off=function(){(w[n].o=w[n].o||[]).push(arguments)},w[n].t=1*new Date(),w[n].l=0;a=d.createElement(s);b=d.getElementsByTagName(s)[0];a.async=1;a.src=c;a.onload=a.onreadystatechange=function(){w[n].l=1};a.onerror=a.onabort=function(){w[n].l=0};b.parentNode.insertBefore(a,b);setTimeout(function(){if(!w[n].l&&!w[n].loaded){w[n].error=1;a=d.createElement(s);a.async=1;a.src=f;a.onload=a.onreadystatechange=function(){w[n].l=1};a.onerror=a.onabort=function(){w[n].l=0};b.parentNode.insertBefore(a,b);l=function(u,e){try{e=d.createElement('img');e.src='https://d3r8bdci515tjv.cloudfront.net/error.gif?t='+w[n].t+'&u='+encodeURIComponent(u);d.getElementsByTagName('body')[0].appendChild(e)}catch(x){}};l(c);setTimeout(function(){if(!w[n].l&&!w[n].loaded){w[n].error=1;if(g&&'function'==typeof g){g.call(this);}l(f)}},t)}},t)})(window,document,'script','https://vault.pactsafe.io/ps.min.js','//d3l1mqnl5xpsuc.cloudfront.net/ps.min.js','_ps',4000/*,function optionalErrorCallback() { alert('Unable to load the PactSafe JS Library.') }*/); _ps('create', "6af0e743-ba9b-4581-9874-8fc4769d0012"); if (signer_id) { _ps('set', 'signer_id', signer_id); _ps('set', 'execution_method', 'clickthrough'); if (jur) _ps('set', 'jurisdiction', jur); if (test_mode) _ps('set', 'test_mode', test_mode === "true" || test_mode === "1"); var cids = ["138183", "322478", "322672", "322844", "322741", "322880", "337972", "337876", "337985", "338017", "489051", "491282", "541109", "555614", "602326"]; _ps('retrieve', cids); _ps.on('retrieved', renderOptInOut); } })(); function renderOptInOut(data) { for (var cid in data) { var con = document.getElementById('contract-versions-' + cid); if (con) { var vers = con.getElementsByClassName('version-container'); for (var i = 0; i < vers.length; i++) { var id = vers[i].id.split('-'); var vid = id[id.length - 1]; var label = document.getElementById('contract-id-' + cid + '-version-' + vid).getElementsByClassName('effective-date')[0]; if (label.nextSibling && label.nextSibling.className && label.nextSibling.className.indexOf('ps-action-button') > -1 ) label.parentNode.removeChild(label.nextSibling); var button = document.createElement('button'); button.className = "ps-action-button"; button.setAttribute('data-vid', vid); button.setAttribute('data-cid', cid); if (data[cid] == vid || data[cid] == true) { button.className += " opt-out"; label.parentNode.insertBefore(button, label.nextSibling); listenTo(button, 'click', sendAction); break; } else if ( i == 0 ) { button.className += " opt-in"; label.parentNode.insertBefore(button, label.nextSibling); listenTo(button, 'click', sendAction); } } } } } function sendAction(e) { if (!e || !e.target || !e.target.className || !_ps || isPreviewMode) return; var event = e.target.className.indexOf('opt-in') > -1 ? 'opted_in' : 'opted_out', vid = e.target.getAttribute('data-vid'), cid = e.target.getAttribute('data-cid'), gid = getQueryVariable('g'), data = {}; _ps('send', event, { contracts: [ cid ], versions: [ vid ], group: gid, event_callback: function() { data[cid] = event == 'opted_in' ? vid: false; renderOptInOut(data) } }); } function sendVisited(){ if (!_ps || isPreviewMode) return; var gid = getQueryVariable('g'), vids = getDisplayedVersions(); _ps('send', 'visited', { contracts: [_active_contract], versions: vids, group: gid }); } if (window.location.search.indexOf('?g=') > -1 || window.location.search.indexOf('&g=') > -1) window._loadingGroup = true; function getBrowserLocale() { return (window.navigator && (window.navigator.language || window.navigator.browserLanguage) || 'en-US'); } function listenTo(obj, eventName, callback, useCapture) { try { stopListening(obj, eventName, callback); obj.addEventListener ? obj.addEventListener(eventName, callback, !!useCapture) : obj.attachEvent && obj.attachEvent('on' + eventName, callback); } catch (err) { console.error(err); } } function stopListening(obj, eventName, callback) { try { obj.removeEventListener ? obj.removeEventListener(eventName, callback, !1) : obj.detachEvent && obj.detachEvent('on' + eventName, callback); } catch (err) { console.error(err); } } function hasClass(el, c) { var classArr = null, classStr = ''; c = '' + c; classArr = el.className.split(' '); return classArr.indexOf(c) !== -1; } function isString(str) { return void 0 != str && -1 < (str.constructor + "").indexOf("String"); } function parseHash(hash) { var arr, i, items, j, len, vars; hash = hash || window.location.hash; items = hash.replace('#', '').split('|'); vars = {}; for (j = 0, len = items.length; j < len; j++) { i = items[j]; arr = i.split(':'); if (arr.length === 1 && arr[0]) vars['key'] = arr[0]; else vars[arr[0]] = arr[1]; } return vars; } var _active_contract; // Polyfill needed for IE 8 and below // src: https://gist.github.com/eikes/2299607 if (!document.getElementsByClassName) { document.getElementsByClassName = function(search) { var d = document, elements, pattern, i, results = []; if (d.querySelectorAll) { // IE8 return d.querySelectorAll("." + search); } if (d.evaluate) { // IE6, IE7 pattern = ".//*[contains(concat(' ', @class, ' '), ' " + search + " ')]"; elements = d.evaluate(pattern, d, null, 0, null); while ((i = elements.iterateNext())) { results.push(i); } } else { elements = d.getElementsByTagName("*"); pattern = new RegExp("(^|\\s)" + search + "(\\s|$)"); for (i = 0; i < elements.length; i++) { if ( pattern.test(elements[i].className) ) { results.push(elements[i]); } } } return results; } Element.prototype.getElementsByClassName = document.getElementsByClassName; } /** * Closest is not supported in all browsers so we need to do a looping through the parent nodes * to find the parent with the certain class. And in order to do that there is a match function that happens * which also is not supported fully in all browswers so hence we have polyfills. * * Source: https://stackoverflow.com/questions/22119673/find-the-closest-ancestor-element-that-has-a-specific-class */ if (!Element.prototype.matches) { Element.prototype.matches = Element.prototype.matchesSelector || Element.prototype.mozMatchesSelector || Element.prototype.msMatchesSelector || Element.prototype.oMatchesSelector || Element.prototype.webkitMatchesSelector || function(s) { var matches = (this.document || this.ownerDocument).querySelectorAll(s), i = matches.length; while (--i >= 0 && matches.item(i) !== this) {} return i > -1; }; } function findAncestor(el, sel) { if (typeof el.closest === 'function') { return el.closest(sel) || null; } while (el) { if (el.matches(sel)) { return el; } el = el.parentElement; } return null; } function displayContract() { var params = parseHash(window.location.hash), key = getQueryVariable('k'), cid, con; if (key) cid = contractMap[k]; else { if (params['key']) params['a'] = contractMap[params['key']]; if (params['a']) cid = params['a']; } if (!cid) { var paragraphEl = document.getElementById(params['key']); if (paragraphEl) { var contractContainer = findAncestor(paragraphEl, '.contract-container'); if (contractContainer) cid = contractContainer.getAttribute('data-id'); } } if (cid) { con = document.getElementById('contract-id-' + cid); if (con) { var cons = document.getElementsByClassName('contract-container'); for (var i = 0, l = cons.length; i < l; i++) cons[i].style.display = 'none'; con.style.display = 'block'; _active_contract = cid; } var cl = document.getElementById('contract-list'); if (cl) { var cls = cl.getElementsByTagName('li'), active = document.getElementById('contract-nav-' + cid); if (active) { for (var i = 0, l = cls.length; i < l; i++) cls[i].removeAttribute('class'); active.parentElement.className = 'active'; } } } else { var cni = document.getElementsByClassName('contract-nav-link'); if (cni.length > 0) { cni[0].parentElement.className = 'active'; cid = cni[0].getAttribute('data-id'); con = document.getElementById('contract-id-' + cid); if (con) { con.style.display = 'block'; _active_contract = cid; } } } if(con && con.getAttribute('data-location') && !getQueryVariable('v')) { var sel = document.getElementById('select-version-' + _active_contract); if (sel) { var selectedElement = sel.getElementsByClassName(sel.value); displayVersion(selectedElement[0].getAttribute('data-version')); } else { var versionEl = document.querySelector('.contract-version-number[data-version-id="' + getDisplayedVersions()[0] + '"]'); if (versionEl) displayVersion(versionEl.getAttribute('data-version')); } } else if (getQueryVariable('v')) displayVersion(getQueryVariable('v')); sendVisited(); } function checkForAnchor() { var params = parseHash(window.location.hash); if (_active_contract) { var selectedElement = document.querySelectorAll('#contract-versions-' + _active_contract + ' #' + params['key']); if (selectedElement.length > 0) return; } displayContract(); } function displayGroup() { if (!window._loadingGroup) { document.getElementById('contracts-list-header').innerHTML = 'All Contracts'; document.getElementById('main').style.display = 'block'; } else { var gid = getQueryVariable('g'), groups = [], gi = document.getElementsByClassName('group-item'); for (var i = gi.length - 1; i >= 0; i--) { groups = (gi[i].getAttribute('data-groups') || '').split(','); if (groups.indexOf(gid) < 0) { if (hasClass(gi[i], 'contract-nav-link')) gi[i].parentElement.parentElement.removeChild(gi[i].parentElement); else gi[i].parentElement.removeChild(gi[i]); } } document.getElementById('main').style.display = 'block'; } } function getDisplayedVersions(){ var versions = []; if (!document.getElementById('contract-versions-' + _active_contract)) return; Array.prototype.slice.call(document.getElementById('contract-versions-' + _active_contract) .getElementsByClassName('version-container')) .filter(function(version){ return version.style.display != 'none'; }) .forEach(function(version){ versions.push(version.getAttribute('data-vid')); }); return versions; } function getDisplayedTranslations(vid){ var versionElements = []; if (!document.getElementById('version-languages-' + vid)) return; Array.prototype.slice.call(document.getElementById('version-languages-' + vid) .getElementsByClassName('version-translation')) .filter(function(version){ return version.style.display != 'none'; }) .forEach(function(version){ versionElements.push(version); }); return versionElements; } function displayTranslatedVersionTitle() { var displayedVersions = getDisplayedVersions(); if (!displayedVersions) return; var displayedVersion = displayedVersions[0]; var displayedTranslations = getDisplayedTranslations(displayedVersion); if (!displayedTranslations) return; var displayedTranslation = displayedTranslations[0]; var translatedTitle = displayedTranslation.getAttribute('data-title-translation'); var locale = displayedTranslation.getAttribute('data-locale'); var contractContainer = findAncestor(displayedTranslation, '.contract-container'); if (contractContainer) cid = contractContainer.getAttribute('data-id'); var title = document.querySelector('#contract-id-' + cid + ' .contract-header h2'); title.innerHTML = translatedTitle; var titleElement = document.getElementById('contract-nav-' + cid); titleElement.innerHTML = translatedTitle; } function displayTranslatedHeaderTitles(locale) { if (!locale) locale = getBrowserLocale().toLowerCase(); var locale_generic = locale.split('-')[0]; var contracts = Object.keys(contractMap); for (i=0; i < contracts.length; i++) { var contract = contractMap[contracts[i]] var versionsContainer = document.getElementById('contract-versions-' + contract); var selectedVersion = Array.prototype.slice.call(versionsContainer.children).filter(function(v) { return v.style.display != 'none'; })[0]; var versionLocale = selectedVersion.getElementsByClassName('version-locale-' + locale); if (versionLocale.length === 0) { if (locale === locale_generic) continue; versionLocale = selectedVersion.getElementsByClassName('version-locale-' + locale_generic); if (versionLocale.length === 0) continue; } var translatedTitle = versionLocale[0].getAttribute('data-title-translation'); var titleElement = document.getElementById('contract-nav-' + contract); titleElement.innerHTML = translatedTitle; var displayedTranslation = document.getElementById('version-' + selectedVersion.getAttribute('data-vid') + '-locale-' + locale); if (!displayedTranslation) continue; var title = document.querySelector('#contract-id-' + contract + ' .contract-header h2'); title.innerHTML = translatedTitle; } } function selectVersion(e) { if (e && e.target) { if (hasClass(e.target, 'select-version')) { var sel = e.target; var vs = document.getElementById('contract-' + sel.name), vb = vs ? vs.getElementsByClassName('version-container') : [], vc = document.getElementById(sel.value); for (var i = 0, l = vb.length; i < l; i++) vb[i].style.display = 'none'; if (vc) vc.style.display = 'block'; if(vc.getAttribute('data-location')) { if(_vid && vc.getAttribute('data-vid') != _vid) removePDFEventListeners(); _vid = vc.getAttribute('data-vid'); renderPDF(vc.getAttribute('data-location')); } sendVisited(); displayTranslatedVersionTitle(); } } } function displayVersion(vnum) { if (!vnum || !_active_contract) return; var requestedVersion = getQueryVariable('v'); var sel = document.getElementById('select-version-' + _active_contract); if (!sel && requestedVersion) { var versionEl = document.querySelector('.contract-version-number[data-version-id="' + getDisplayedVersions()[0] + '"]'); var displayedVersionNumber = versionEl ? versionEl.getAttribute('data-version') : null; if (displayedVersionNumber !== requestedVersion) { displayError('The terms you are trying to access have been updated, these are the most recent version terms available.'); } }; if (sel) { for (var i = 0, l = sel.options.length; i < l; i++) { if (sel.options[i].getAttribute('data-version') == vnum) { sel.selectedIndex = i; sel.options[i].selected = true; break; } } } var vs = sel ? document.getElementById('contract-' + sel.name) : null; var vb = vs ? vs.getElementsByClassName('version-container') : []; var vc = sel ? document.getElementById(sel.value) : document.querySelectorAll('[data-vid="' + getDisplayedVersions()[0] + '"]')[0]; for (var i = 0, l = vb.length; i < l; i++) vb[i].style.display = 'none'; if (vc) vc.style.display = 'block'; if(vc.getAttribute('data-location')) { if(_vid && vc.getAttribute('data-vid') != _vid) removePDFEventListeners(); _vid = vc.getAttribute('data-vid'); renderPDF(vc.getAttribute('data-location')); } } function selectTranslation(e) { if (e && e.target && e.target.id == 'select-language') { displayTranslation(e, e.target.value); displayTranslatedVersionTitle(); displayTranslatedHeaderTitles(e.target.value); } } function displayTranslation(e, locale) { if (!locale) locale = getBrowserLocale().toLowerCase(); var locale_generic = locale.split('-')[0]; var sel = document.getElementById('select-language'), version_containers = document.getElementsByClassName('version-translation-container'), version_translations, selected_translation, vt; if (!e && sel) { var found = false; for (var i = 0, l = sel.options.length; i < l; i++) { if (sel.options[i].value == locale) { found = true; sel.selectedIndex = i; sel.options[i].selected = true; break; } } if (!found) { for (var i = 0, l = sel.options.length; i < l; i++) { if (sel.options[i].value == locale_generic) { sel.selectedIndex = i; sel.options[i].selected = true; break; } } } } for (var i = 0, l = version_containers.length; i < l; i++) { version_translations = version_containers[i].getElementsByClassName('version-translation'); selected_translation = version_containers[i].getElementsByClassName('version-locale-' + locale); selected_translation = selected_translation.length > 0 ? selected_translation[0] : null; for (var ii = 0, ll = version_translations.length; ii < ll; ii++) version_translations[ii].style.display = 'none'; if (!selected_translation) { if (version_translations.length > 0) selected_translation = version_translations[0]; for (var ii = 0, ll = version_translations.length; ii < ll; ii++) { vt = version_translations[ii]; if (vt.getAttribute('data-locale') == locale_generic || vt.getAttribute('data-locale-gen') == locale_generic) { selected_translation = vt; break; } } } if (selected_translation) selected_translation.style.display = 'block'; } } function buildToC() { var vcs = document.getElementsByClassName('version-translation'), vc = null, toc = null, tocl = null, sections = null, sec = null, li = null, anc = null, half = null; for (var i = 0, l = vcs.length; i < l; i++) { vc = vcs[i]; sections = vc.getElementsByClassName('ps-section-title'); if (sections.length == 0) continue; half = (sections.length > 10 ? Math.ceil(sections.length / 2) : 5); toc = vc.getElementsByClassName('table-of-contents')[0]; tocl = toc.getElementsByClassName('table-of-contents-links')[0]; for (var ii = 0, ll = sections.length; ii < ll; ii++) { sec = sections[ii]; if (!sec.hasAttribute('id')) continue; if (ii == half) { tocl = document.createElement('ol'); tocl.setAttribute('class', 'table-of-contents-links'); toc.appendChild(tocl); } li = document.createElement('li'); anc = document.createElement('a'); anc.setAttribute('href', '#' + sec.getAttribute('id')); anc.setAttribute('data-section', sec.getAttribute('data-section')); anc.setAttribute('class', 'table-of-contents-link'); if (sec.hasAttribute('title')) anc.innerText = sec.getAttribute('title'); else anc.innerText = sec.innerText; li.appendChild(anc); tocl.appendChild(li); } if (tocl.childElementCount > 0) toc.style.display = 'block'; } } function initialLoad() { if (window._loaded) return; window._loaded = true; displayGroup(); listenTo(window, 'hashchange', 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class="brand-logo" alt="Logo alt text" src="https://vault.pactsafe.io/s/6af0e743-ba9b-4581-9874-8fc4769d0012/assets/Hy7PG1U8_.png" height="60px"><span class="legal-center-text logo" style="float: right; line-height: 60px;">Legal Center</span> </h1> </div> <div class="navigation"></div> </div> </div> </header> <div id="notification-container" class="page-container-full"> <div class="clear notification-clear"></div> <div class="alignc notification notification-error notification-dismissable"> <div class="tbl"> <div class="cell valignm"> <p><span class="notification-label">Error</span></p> </div> </div> </div> </div>  <main id="main" class="container"> <div class="row"> <div id="contract-list" class="three columns"> <h4 id="contracts-list-header" " style="display: none;">Contracts</h4> <ul> <li class="active"> <a href="#measure-publisher-terms-of-service" id="contract-nav-138183" class="inline-link contract-nav-link group-item" data-id="138183" data-groups="27881">Quantcast Measure and Publisher Terms of Service</a> </li> <li> <a href="#us-data-privacy-addendum" id="contract-nav-322478" class="inline-link contract-nav-link group-item" data-id="322478" data-groups="">US Data Privacy Addendum</a> </li> <li> <a href="#key-terms" id="contract-nav-322672" class="inline-link contract-nav-link group-item" data-id="322672" data-groups="">Key Terms</a> </li> <li> <a href="#privacy-implementation-for-quantcast-publisher-partners" id="contract-nav-322844" class="inline-link contract-nav-link group-item" data-id="322844" data-groups="">Privacy Implementation for Quantcast Publisher Partners</a> </li> <li> <a href="#privacy-implementation-for-quantcast-advertiser-partners" id="contract-nav-322741" class="inline-link contract-nav-link group-item" data-id="322741" data-groups="">Privacy Implementation for Quantcast Advertiser Partners</a> </li> <li> <a href="#laws" id="contract-nav-322880" class="inline-link contract-nav-link group-item" data-id="322880" data-groups="">Laws</a> </li> <li> <a href="#insertion-order-terms" id="contract-nav-337972" class="inline-link contract-nav-link group-item" data-id="337972" data-groups="">Quantcast Advertise Insertion Order Terms & Conditions</a> </li> <li> <a href="#campaign-policy" id="contract-nav-337876" class="inline-link contract-nav-link group-item" data-id="337876" data-groups="">Campaign Policy</a> </li> <li> <a href="#quantcast-website-and-corporate-privacy-policy" id="contract-nav-337985" class="inline-link contract-nav-link group-item" data-id="337985" data-groups="">Quantcast Website and Corporate Privacy Policy</a> </li> <li> <a href="#products-and-services-privacy-policy" id="contract-nav-338017" class="inline-link contract-nav-link group-item" data-id="338017" data-groups="">Quantcast Products and Services Privacy Policy</a> </li> <li> <a href="#quantcast-buyer-terms" id="contract-nav-489051" class="inline-link contract-nav-link group-item" data-id="489051" data-groups="43191">Quantcast Buyer Terms</a> </li> <li> <a href="#international-data-privacy-addendum" id="contract-nav-491282" class="inline-link contract-nav-link group-item" data-id="491282" data-groups="">International Data Privacy Addendum</a> </li> <li> <a href="#additional-terms-ad-buyer" id="contract-nav-541109" class="inline-link contract-nav-link group-item" data-id="541109" data-groups="">Additional Terms</a> </li> <li> <a href="#ccpa-transparency-report" id="contract-nav-555614" class="inline-link contract-nav-link group-item" data-id="555614" data-groups="">CCPA Transparency Report</a> </li> <li> <a href="#applicant-privacy-notice" id="contract-nav-602326" class="inline-link contract-nav-link group-item" data-id="602326" data-groups="">Applicant Privacy Notice</a> </li> </ul> </div> <div id="contract-body" class="nine columns">  <div id="contract-id-138183" class="contract-container group-item " data-id="138183" data-key="measure-publisher-terms-of-service" data-groups="27881" style="display: block;"> <div class="contract-header"> <h2>Quantcast Measure and Publisher Terms of Service</h2> <div class="row"> <div class="six columns" id="version-effective-date-138183"> <label for="select-version-138183" class="select-version select-version-label">Version</label> <select name="versions-138183" id="select-version-138183" class="select-version select-version-select input-select"> <option selected value="contract-id-138183-version-6758c5c6ebf3bcf6cfd94543" class="contract-id-138183-version-6758c5c6ebf3bcf6cfd94543" data-version="3.1">Version 3.1  (Current)</option> <option value="contract-id-138183-version-660f41535bf494715d3ec9fe" class="contract-id-138183-version-660f41535bf494715d3ec9fe" data-version="3.0">Version 3.0</option> <option value="contract-id-138183-version-64de564414a092a7e88a339d" class="contract-id-138183-version-64de564414a092a7e88a339d" data-version="2.0">Version 2.0</option> <option value="contract-id-138183-version-60fb0d9da6ce4034901a21c4" class="contract-id-138183-version-60fb0d9da6ce4034901a21c4" data-version="1.1">Version 1.1</option> <option value="contract-id-138183-version-60f82177073168410a1ee157" class="contract-id-138183-version-60f82177073168410a1ee157" data-version="1.0">Version 1.0</option> </select> </div> </div> </div> <div id="contract-versions-138183"> <div id="contract-id-138183-version-6758c5c6ebf3bcf6cfd94543" data-vid="6758c5c6ebf3bcf6cfd94543" class="version-container js-version-container-138183 " style="display: block;"> <div id="version-languages-6758c5c6ebf3bcf6cfd94543" class="version-translation-container"> <div id="version-6758c5c6ebf3bcf6cfd94543-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Measure and Publisher Terms of Service"> <div class="row"> <h5 class="effective-date" role="presentation">Effective December 10th 2024</h5> <a id="download-version-6758c5c6ebf3bcf6cfd94543-locale-en-us" href="https://quantcast.pactsafe.io/versions/6758c5c6ebf3bcf6cfd94543.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-6758c5c6ebf3bcf6cfd94543"> <div><em>If you have an active, duly executed contract for Quantcast services (“</em><strong><em>Existing Contract</em></strong><em>”), the Existing Contract will govern your use of the service(s) covered in the Existing Contract instead of these Quantcast Measure Terms of Service (“</em><strong><em>Terms</em></strong><em>”). In addition, these Terms only apply to the Quantcast Measure service (i.e., the “</em><strong><em>Service</em></strong><em>” as described below) and not to any other Quantcast product or service.</em></div><div><strong>Quantcast Measure Terms of Service</strong></div><p>This Quantcast Measure Terms of Service (this <strong><em>“Agreement”</em>) </strong>describes the terms and conditions on which Quantcast makes Quantcast Measure (the <strong><em>“Services”</em>) </strong>available to you.</p><p>BY CLICKING THE “I ACCEPT” BUTTON, COMPLETING THE REGISTRATION PROCESS, USING THE SERVICES OR ENTERING INTO AN OFFLINE AGREEMENT THAT REFERENCES THIS AGREEMENT OR INCLUDES A LINK TO THIS AGREEMENT, YOU ARE AGREEING TO BE BOUND BY THIS AGREEMENT. IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY, IN WHICH CASE THE TERMS “YOU” OR “YOUR” WILL REFER TO SUCH ENTITY (OR, IF SUCH ENTITY IS ACTING AS AN AUTHORIZED AFFILIATE, THEN THE TERMS “YOU” OR “YOUR” WILL REFER TO SUCH ENTITY, THE AUTHORIZING PARTY(IES), OR BOTH, AS APPLICABLE). QUANTCAST MAY MODIFY THIS AGREEMENT FROM TIME TO TIME; CONTINUED USE 30 DAYS AFTER NOTIFICATION WILL CONSTITUTE ACCEPTANCE (SEE SECTION 10).</p><p>Capitalized terms not otherwise defined herein are defined in Section 14.</p><p>This Agreement incorporates the <a href="https://legal.quantcast.com/#us-data-privacy-addendum"><u>US State Data Privacy Addendum</u></a> to the extent that the Services include processing personal information that is subject to U.S. State Privacy Laws (as defined in the foregoing Addendum) and the <a href="https://legal.quantcast.com/#privacy-implementation-for-quantcast-publisher-partners"><u>Privacy Implementation for</u> <u>Quantcast Publisher Partners</u>.</a></p><div style="line-height: 1.5;"><br /></div><div><strong>1. Introduction: Reachpoints, Tags, and Measurement Data.</strong></div><p>Quantcast Measure is a free digital audience measurement service that allows you to tag web pages, video, advertisements, apps, content, and paid search campaigns (what we call, <strong>“<em>Reachpoints</em>”) </strong>for direct measurement.</p><p>You can also define and measure actions and events by customizing your Tags with labels. You have complete control over (and are solely responsible for) which Reachpoints are tagged, how segments are labelled (e.g., with meaningful or obfuscated names), and how the resulting Measurement Results are or are not disclosed publicly.</p><p>Each time a browser visits your tagged Reachpoints, Quantcast may, in accordance with Applicable Privacy Laws, collect traffic statistics like those in any web server log (what we call, <strong>“<em>Measurement Data</em>”</strong>). We then apply proprietary Quantcast algorithms and other data to the Measurement Data to generate the <strong>“<em>Measurement Results</em>”, </strong>which we make available to you on the Quantcast website (see Section 3).</p><p>To measure Reachpoints that you do not own or control, you may provide your Tag to a third party who accepts this Agreement (any such third party, an <strong><em>“Authorized Affiliate”</em></strong>); you may also instruct us to give the Authorized Affiliate access to the Measurement Results.</p><div><br /></div><div><strong>2. Registration.</strong></div><p>In order to access the Services you must register for a Quantcast account on the Quantcast website. Each new app you Tag requires its own registration and then receives its own unique API key. In registering, you agree to provide accurate, current, and complete information, and to keep it up to date. Any processing of Personal Information when registering for a Quantcast account will be processed in accordance with the Quantcast Website and Corporate Privacy Policy which you can access <a href="https://legal.quantcast.com/#quantcast-website-and-corporate-privacy-policy"><u>here</u></a>.</p><p>You are responsible for keeping your password confidential. You hereby take responsibility for all actions taken—and instructions</p><p>provided to Quantcast—under your account or with the Measurement Results, by you or any third parties, whether or not authorized. You will notify Quantcast immediately of any unauthorized or non-compliant use of your account and will cooperate with us in stopping it.</p><div><br /></div><div><span style="font-family: Heebo,Helvetica,Arial,sans-serif;"><strong>3. Measurement Data and Results.</strong></span></div><p>Quantcast uses each piece of Measurement Data both to understand your audience (for your benefit only) and as one of trillions of data points for predictive analytics and in determining what content and advertising to show individuals across the internet and other digital applications. You acknowledge that Quantcast may use Personal Information it receives from you to provide services to other Quantcast clients or for Quantcast’s commercial interests that may be unrelated to providing the Services to you.</p><p>Quantcast will never sell your audience (whether identified as such or not) and you control the extent to which Quantcast displays the Measurement Results.</p><p>Quantcast grants you perpetual rights to use, copy, and distribute the Measurement Results, including with our sharable widgets, only as long as you:</p><ol><li>Credit Us. Conspicuously include: “Source: Quantcast <a href="https://www.quantcast.com/"><u>www.quantcast.com</u></a>”;</li><li>Present the Measurement Results Exactly as We Provided It. Do not: (i) manipulate or modify the Measurement Results to state or suggest different results from those specifically presented by Quantcast; (ii) combine information related to different Quantcast profiles (for example, by adding together the reach from two different sites instead of presenting the cross-site unduplicated reach measurement provided by Quantcast); (iii) quantitatively aggregate or combine information in the Measurement Results with information derived from other sources (but offering a comparison with information derived from other sources is permissible);</li><li>Don’t Use Our Work to Compete with Us. Do not use the information in the Measurement Results in any way that competes with Quantcast; and</li><li>Bind Third Parties. If you provide the information in the Measurement Results directly to any third party (rather than by having them access the information through the Quantcast website), you must ensure that they agree to be bound by and comply with the terms of this Agreement including the foregoing requirements.</li></ol><div><br /></div><div><strong>4. Tagging Rules and Privacy.</strong></div><p>You agree not to misrepresent your digital traffic, audience, or user activity in connection with Quantcast, the Services, or any Tags. You agree not to tag any adware or spyware inventory, or any Reachpoint revealing precise geographic location (i.e., information that describes the precise location of a device derived through any technology that is capable of determining with reasonable specificity the actual physical location of an individual or device), specific health / medical /sex-life information, credit card or financial data, or criminal convictions or charges. In addition, you agree not to tag any Reachpoint revealing data regarded as “sensitive” or “special category” Personal Information under Applicable Privacy Laws, including data revealing racial or ethnic origin, political opinions or parties, religious or philosophical beliefs, trade union membership, or health. You further agree not to tag any website that contains information about health conditions or treatments or that might otherwise reveal or suggest an individual’s health status or treatment. If you represent to Quantcast (e.g., during the signup process) that your Reachpoints are directed to users under the age of 16, Quantcast will not collect any Personal Information from such Reachpoints and you will not receive those of our services that require collection of data across different websites. You will not modify the Tag other than as described in a <a href="https://help.quantcast.com/hc/en-us"><u>Quantcast Learning Center Guide</u></a>. You agree to update your Tag (which may require retagging your Reachpoints) when we notify you of any Tag fixes, updates or upgrades. You will use the Tag in the top most frame possible. You will retain the Tag’s origin address that we provided, in full.</p><p>You agree to comply with Applicable Privacy Laws and also industry self-regulation Principles and Codes of Conduct for interest-based advertising in connection with your use of the Tag and the Services. You agree not to use the Services to track or collect personally identifiable information (i.e., information that can be used to contact or identify a particular individual, including name, address, telephone number, email address, financial account number or government-issued identifier) of end users. To the extent that the web</p><p>pages or apps in which you place the Technology are accessed by end users located in Europe, you agree to implement a transparency and consent solution compatible with the <a href="https://iabeurope.eu/tcf"><u>IAB Europe Transparency and Consent Framework</u></a> or another solution mutually agreed by both parties in writing. While you are implementing such consent solution, you agree to (i) obtain consent for Quantcast to use cookies and similar technologies in compliance with Applicable Privacy Laws, (ii) provide proof of such consent if requested by Quantcast, and</p><p>(iii) not permit calls from your web pages or apps to Quantcast servers if such consent has not be obtained. You agree to name Quantcast as a party for or by whom cookies or similar technologies are used to access the device and Personal Information is collected through your webpages or apps.</p><p>You further agree to prominently display to end users a user friendly, easily accessible, clear and comprehensive privacy policy (and, if necessitated by Applicable Privacy Laws, a separate cookie policy) that, where required, complies with Applicable Privacy Laws and contains the following (a) a statement that your site or app permits data collection for interest-based advertising, (ii) a description of the types of data collected for such advertising, (iii) an explanation of the purposes for which data is collected by, or transferred to, third parties, and (iv) a conspicuous link to either an opt-out mechanism, such as the NAI or DAA opt-outs for companies established outside of Europe or a consent revocation page for companies established in Europe. If you use the Services to collect data from a network of domains or subdomains, you will inform each in advance of such disclosures.</p><p>In the case of app measurement, operating system platforms provide device-level setting options that allow end users to indicate their preference with respect to third party data collection and targeted advertising (the <strong>“<em>Ad Preference Setting</em>”</strong>). Quantcast treats these device level Ad Preference Settings as consumer opt-outs and you will accurately pass the Ad Preference Setting to Quantcast. You will not send any identifier associated with a device to the extent that such device has otherwise indicated that the end user wishes to be opted out of advertisement tracking.</p><p>Unless agreed otherwise, you and Quantcast are each separate and independent Businesses or Controllers of any Personal Information which you and we may disclose or receive under this Agreement. You and Quantcast, pursuant to this Agreement, do not and will not jointly determine the purposes or the means of Processing of any Personal Information disclosed or received under this Agreement.</p><p>Each party shall comply with the obligations that apply to it under Applicable Privacy Laws and provide Personal Information Processed pursuant to this Agreement the level of privacy protection required by such laws. In the event that either party determines that it can no longer meet its privacy obligations under this Agreement or the Privacy Laws, it shall inform the other party without undue delay.</p><p>If you are a Business subject to CCPA, you agree to prominently post a “Do Not Sell or Share My Personal Information” link on all of your Reachpoints, and to provide consumers with the disclosures required of Businesses by CCPA.</p><p>You represent and warrant that you are not a covered entity under the Health Insurance Portability and Accountability Act (“HIPAA”), and you do not have equivalent status under comparable local or international laws and regulations.</p><div><br /></div><div><strong>5. Restrictions.</strong></div><p>You agree to use the Services only in accordance with the terms and conditions of this Agreement. You will not use the Services to engage in any illegal or offensive acts or serve any illegal content via any Reachpoint. You will not:</p><ol><li>Interfere or attempt to interfere with the operation or security-related features of the Services or the Technology;</li><li>Delete, or in any manner alter, the copyright, trademark, or other proprietary rights notices appearing on any Quantcast Content;</li><li>Represent that Quantcast endorses or supports your services; make any representations and warranties concerning any aspect of the Services, the Technology, or Measurement Results to any Authorized Third Parties or other third parties; or</li><li>Attempt to index, scrape, search, or crawl the Services or the Quantcast website with any automated process; or attempt to access any information or technology relating to the Services, the Quantcast website, or our proprietary algorithms through any means not intentionally made available by Quantcast to you.</li></ol><div><br /></div><div><span style="font-family: Heebo,Helvetica,Arial,sans-serif;"><strong>6. Quantcast Rights.</strong></span></div><p>All right, title, and interest, including intellectual property rights, in and to the Quantcast website, the Services, the Technology, and the Quantcast Content are and will remain the exclusive property of Quantcast (<strong>“<em>Quantcast Property</em>”</strong>). Except as expressly permitted in this Agreement, you will not reproduce, modify, or prepare derivative works based upon, distribute, license, sell, transfer, publicly</p><p>display, publicly perform, transmit, or use such Quantcast Property. In the event that your Quantcast account is suspended or terminated, Quantcast will continue to respect this Agreement’s limits on our use of the Measurement Data and will cease all public display of the Measurement Results.</p><p>Quantcast servers may choose to occasionally respond to any publisher’s Tag by redirecting the browser to a third-party anonymous beacon to support the provision of Quantcast services in market. The decision to beacon is not related to you, your traffic, or your user base.</p><div><br /></div><div><strong>7. Indemnity.</strong></div><p>Quantcast agrees to defend, indemnify, and hold you harmless from any judgments, damages, loss, liability, or costs (including reasonable attorneys’ fees) resulting from a third-party claim that the Technology or the Services infringe any U.S. or European intellectual property rights, provided that you (i) promptly inform and furnish Quantcast with a copy of each related communication and action, (ii) allow Quantcast to assume full control of the defense and settlement, and (iii) assist and cooperate with Quantcast, at Quantcast’s expense. Quantcast will have no obligation or liability hereunder where the claim results from any combination with, addition to, or modification of the Services or the Technology, from your failure to update your Tag, from your or any Authorized Affiliate breach of this Agreement, or from failure to obtain consent for your and our use of cookies or other tracking technology in accordance with Applicable Privacy Laws. If the Services or Technology become, or, in Quantcast’s opinion are likely to become, the subject of a third-party claim against you, Quantcast may, at its option and expense, procure rights for you to continue using the Services or the Technology, replace or modify the same so that it performs substantially similar functions but does not infringe, or terminate this Agreement. <strong>The foregoing states the sole and exclusive liability of Quantcast and your sole remedy with respect to third party claims of any kind.</strong></p><p>You agree to indemnify and hold Quantcast harmless from any judgments, damages, loss, liability, or costs (including reasonable attorneys’ fees) resulting from a third-party claim resulting from your failure to update your Tag when we notify you of any Tag fixes, updates or upgrades.</p><div><br /></div><div><strong>8. Warranty Disclaimer.</strong></div><p><strong>The services and related information are provided “as is,” without warranty or condition of any kind, either express or implied. Without limiting the foregoing, Quantcast explicitly disclaims any warranties of merchantability, fitness for a particular purpose, quiet enjoyment, or non-infringement. Quantcast makes no warranty that the Services, the Quantcast website, or the Quantcast content will (1) meet your requirements, (2) be available on an uninterrupted, secure, or error-free basis, or (3) not cause any latency or processing delays. Quantcast is under no obligation to retain any Measurement Data or to keep the site up and running for any period of time. Quantcast makes no warranty regarding the accuracy, timeliness, truthfulness, completeness, or reliability of any information obtained through the Services, the Quantcast website, or the Quantcast content. No information, whether oral or written, will create any warranty or representation not expressly made herein. The foregoing exclusions and disclaimers are an essential part of this Agreement and formed a basis for enabling Quantcast to offer the Services to you. Some jurisdictions do not allow exclusion of certain warranties so this disclaimer may not apply to you in full.</strong></p><div><br /></div><div><strong>9. Suspension and Termination.</strong></div><p>Unless otherwise terminated as set forth herein, this Agreement will remain in full force and effect while you use the Services. You may terminate your Quantcast account and this Agreement at any time by both (i) “dequantifying” by deleting all Reachpoints from your profile on the Quantcast website (or, alternatively, by emailing <a href="mailto:contact@quantcast.com">contact@quantcast.com</a> (if you are resident in the US) or <a href="mailto:contact.dublin@quantcast.com">contact.dublin@quantcast.com</a> (if you are resident outside the US) with your complete account information and explicit request to terminate) and (ii) removing the Tags from all of your Reachpoints. Quantcast may terminate or suspend your access to the Services or terminate this Agreement at any time, for any reason or no reason and without any liability to you. Upon termination, all licenses and other rights granted to you under this Agreement will immediately cease. Quantcast will not be liable to you or any third party for</p><p>termination of this Agreement (whether by Quantcast or by you) or any termination or suspension of your use of the Services. Upon any termination or suspension, information in connection with your account may no longer be accessed by you. Notwithstanding the above, Sections 4 through 9, Sections 11 through 13, and the second paragraph of Section 3 will survive termination.</p><div><br /></div><div><strong>10. Modification of the Service and of the Terms.</strong></div><p>Quantcast reserves the right, in its sole discretion, to modify or discontinue the Quantcast website and Services without notice. Quantcast may also modify this Agreement from time to time. If the modified Agreement is not acceptable to you, you may terminate your account within 30 days by following the two-step procedure described in Section 9. Use of the Quantcast website, use of any Tag to contact Quantcast’s servers, or use of the Services will constitute your acceptance thereof.</p><div><br /></div><div><strong>11. Limitation of Liability.</strong></div><p><strong>In no event will Quantcast be liable to you or any third party for any consequential loss, exemplary damages, incidental loss, special damages or loss, lost profit, loss or deletion of Measurement Data or Measurement Results, or punitive damages arising from your use of the Services, even if Quantcast has been advised of the possibility of such damages. These limitations formed a basis for enabling Quantcast to offer these Services to you. This paragraph will apply regardless of any failure of the exclusive remedy provided in the following paragraph.</strong></p><p>Except with regard to Quantcast’s obligations under Section 7, liability stemming from death or personal injury resulting from Quantcast’s negligence, or Quantcast’s fraud, notwithstanding anything to the contrary contained herein, Quantcast’s liability to you for any cause whatsoever and regardless of the form of the action, will at all times be limited to two hundred fifty U.S. dollars (US$250.00).</p><div><br /></div><div><strong>12. Miscellaneous.</strong></div><p>This Agreement constitutes the entire Agreement between the parties with respect to the Services and supersedes all previous and contemporaneous agreements, proposals, and communications, written or oral between Quantcast and you with respect thereto. Any agreements regarding the delivery or use of advertising segments will govern the parties’ relationship in connection with the applicable segments but will not affect the parties’ rights, restrictions, or obligations under this Agreement, which the parties acknowledge as separate subject matter. Any waiver by either party of any violation of this Agreement will not be deemed to waive any further or future violation of the same or any other provision. If any parts or provisions of this Agreement are held to be unenforceable, then you and Quantcast agree that such parts or provisions will be given maximum permissible force and effect and the remainder of the Agreement will be fully enforceable. You and Quantcast agree that there are no third party beneficiaries of any promises, obligations or representations made by Quantcast. Either Party may assign its rights, data, and duties, under this Agreement in their entirety in connection with a sale of all (or substantially all) of its assets relating to this Agreement, a merger, or a reorganization. Nothing in this Agreement will constitute a partnership or joint venture or joint controllership between you and Quantcast. <strong>This Agreement and any dispute relating to this Agreement will be governed by the laws of the United States and the laws of the State of California, without regard to U.S. or California choice of law rules. You and Quantcast agree and consent that jurisdiction, proper venue, and the most convenient forums for all claims, actions, and proceedings of any kind relating to Quantcast or the matters in this Agreement will be exclusively in courts located in San Francisco, California. </strong>This Agreement is drafted in the English language. Any translation into another language is provided for convenience only. In the event of any inconsistency between the English language version and any translation, the English language version shall prevail.</p><div><br /></div><div><span style="font-family: Heebo,Helvetica,Arial,sans-serif;"><strong>13. Notice.</strong></span></div><p>All notices or other communications to Quantcast from you will be deemed given only when received by hand delivery, electronic mail, or prepaid first class mail, at the address below or any other address provided by Quantcast to you for these purposes:</p><p>Persons in the United States, please contact:</p><p>Quantcast Corp. 795 Folsom Street</p><p>San Francisco, CA 94107 Attn: Legal Department</p><p>Email: <a href="mailto:contact@quantcast.com">contact@quantcast.com</a></p><p>Persons outside of the United States, please contact:</p><p>Quantcast International Limited Beaux Lane House</p><p>Lower Mercer Street, 1st Floor Dublin 2, Ireland</p><p>Attn: Legal Department</p><p>Email: <a href="mailto:contact.dublin@quantcast.com">contact.dublin@quantcast.com</a></p><div><br /></div><div><strong>14. Definitions.</strong></div><p><strong><em>“Applicable Privacy Laws” </em></strong>means any applicable international, federal, state, or local privacy or data protection laws, statutes or regulations as may be amended, extended or re-enacted from time to time, including but not limited to (a) the EU General Data Protection Regulation 2016/679 (<strong>“GDPR”</strong>) and any EU Member State laws implementing GDPR; (b) the California Consumer Privacy Act, Cal. Civ. Code § 1798.100 <em>et seq. </em>as amended, including by the California Privacy Rights Act and implementing regulations (<strong>“CCPA”)</strong>; (c) the e-Privacy Directive 2002/58/EC, as amended and as transposed into EU Member State law and any legislation replacing the e-Privacy Directive; (d) The Brazilian General Data Protection Law, Law No. 13.709, of August 14, 2018 (“LGPD”)”.</p><p><strong><em>“Authorized Affiliate”</em></strong>means a third party that you allow to use your Tag, your account, or the Measurement Results.</p><p><strong>“<em>Business</em>” </strong>has the same meaning as in CCPA. <strong><em>“Measurement Data”</em></strong>has the meaning given to it in Section 1. <strong><em>“Measurement Results”</em></strong>has the meaning defined in Section 1.</p><p><strong>“<em>Personal Information</em>” </strong>means information that identifies, relates to, describes, is reasonably capable of being associated with, or</p><p>could reasonably be linked, directly or indirectly, with a particular individual or household and any other information that may otherwise be considered “personal information” or “personal data” under Applicable Privacy Law.</p><p><strong><em>“Quantcast Content”</em></strong>means the content of the Quantcast website and the Services, including the Measurement Data and Measurement Results.</p><p><strong>“<em>Quantcast Property</em>” </strong>has the meaning given to it in Section 6.</p><p><strong><em>“Reachpoint” </em></strong>has the meaning given to it in Section 1.</p><p><strong><em>“Services” </em></strong>means Quantcast Measurement: the digital audience ratings service that allows you (or an Authorized Affiliate) to define and measure specific online events by tagging Reachpoints, as described herein and as governed by these terms and conditions.</p><p><strong><em>“Tag” </em></strong>means the particular javascript or other audience measurement code or software development kit provided to you by Quantcast, which allows Quantcast to set a cookie and embeddable on web pages, media files, and other Reachpoints, together with any labels and any fixes, updates, and upgrades provided to you.</p><p><strong><em>“Technology” </em></strong>means, separately and collectively, the Tags, and Quantcast’s proprietary technology that generates the Measurement Results.</p><div><br /></div><div><span style="font-family: Heebo,Helvetica,Arial,sans-serif;"><strong>15. Contracting Party.</strong></span></div><p>If you reside in the US this Agreement is between you and Quantcast Corporation. If you reside outside of the US, this Agreement is between you and Quantcast International Limited, an Irish limited liability company. References to “Quantcast”, “us”, “we” and “our” mean either Quantcast Corporation or Quantcast International Limited as appropriate.</p><div><br /></div><div><br /></div> </div> </div> </div> </div> <div id="contract-id-138183-version-660f41535bf494715d3ec9fe" data-vid="660f41535bf494715d3ec9fe" class="version-container js-version-container-138183 " style="display: none;"> <div id="version-languages-660f41535bf494715d3ec9fe" class="version-translation-container"> <div id="version-660f41535bf494715d3ec9fe-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Measure and Publisher Terms of Service"> <div class="row"> <h5 class="effective-date" role="presentation">Effective April 5th 2024  <span class="light">to</span>  December 10th 2024</h5> <a id="download-version-660f41535bf494715d3ec9fe-locale-en-us" href="https://quantcast.pactsafe.io/versions/660f41535bf494715d3ec9fe.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-660f41535bf494715d3ec9fe"> <p><em>If you have an active, duly executed contract for Quantcast services (“</em><strong><em>Existing Contract</em></strong><em>”), the Existing Contract will govern your use of the service(s) covered in the Existing Contract instead of these Quantcast Measure Terms of Service (“</em><strong><em>Terms</em></strong><em>”). In addition, these Terms only apply to the Quantcast Measure service (i.e., the “</em><strong><em>Service</em></strong><em>” as described below) and not to any other Quantcast product or service.</em></p><p><strong>Quantcast Measure Terms of Service </strong></p><p>This Quantcast Measure Terms of Service (this<strong> <em>“Agreement”</em>) </strong>describes the terms and conditions on which Quantcast makes Quantcast Measure (the<strong> <em>“Services”</em>) </strong>available to you.</p><p>BY CLICKING THE “I ACCEPT” BUTTON, COMPLETING THE REGISTRATION PROCESS, USING THE SERVICES OR ENTERING INTO AN OFFLINE AGREEMENT THAT REFERENCES THIS AGREEMENT OR INCLUDES A LINK TO THIS AGREEMENT, YOU ARE AGREEING TO BE BOUND BY THIS AGREEMENT. IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY, IN WHICH CASE THE TERMS “YOU” OR “YOUR” WILL REFER TO SUCH ENTITY (OR, IF SUCH ENTITY IS ACTING AS AN AUTHORIZED AFFILIATE, THEN THE TERMS “YOU” OR “YOUR” WILL REFER TO SUCH ENTITY, THE AUTHORIZING PARTY(IES), OR BOTH, AS APPLICABLE). QUANTCAST MAY MODIFY THIS AGREEMENT FROM TIME TO TIME; CONTINUED USE 30 DAYS AFTER NOTIFICATION WILL CONSTITUTE ACCEPTANCE (SEE SECTION 10).</p><p>Capitalized terms not otherwise defined herein are defined in Section 14.</p><p>This Agreement incorporates the <a href="https://legal.quantcast.com/#us-data-privacy-addendum" rel="noopener noreferrer" target="_blank"><u>US State Data Privacy Addendum</u></a> to the extent that the Services include processing personal information that is subject to U.S. State Privacy Laws (as defined in the foregoing Addendum) and the <a href="https://legal.quantcast.com/#privacy-implementation-for-quantcast-publisher-partners" rel="noopener noreferrer" target="_blank"><u>Privacy Implementation for Quantcast Publisher Partners</u></a>.</p><div><br /></div><div><strong>1. Introducti</strong><strong>on: Reachpoints, Tags, and Measurement Data.</strong></div><p>Quantcast Measure is a free digital audience measurement service that allows you to tag web pages, video, advertisements, apps, content, and paid search campaigns (what we call, <strong>“<em>Reachpoints</em>”) </strong>for direct measurement.</p><p>You can also define and measure actions and events by customizing your Tags with labels. You have complete control over (and are solely responsible for) which Reachpoints are tagged, how segments are labelled (e.g., with meaningful or obfuscated names), and how the resulting Measurement Results are or are not disclosed publicly.</p><p>Each time a browser visits your tagged Reachpoints, Quantcast may, in accordance with Applicable Privacy Laws, collect traffic statistics like those in any web server log (what we call, <strong>“<em>Measurement Data</em>”</strong>). We then apply proprietary Quantcast algorithms and other data to the Measurement Data to generate the <strong>“<em>Measurement Results</em>”, </strong>which we make available to you on the Quantcast website (see Section 3).</p><p>To measure Reachpoints that you do not own or control, you may provide your Tag to a third party who accepts this Agreement (any such third party, an <strong><em>“Authorized Affiliate”</em></strong>); you may also instruct us to give the Authorized Affiliate access to the Measurement Results.</p><div><br /></div><div><strong>2. Registration.</strong></div><p>In order to access the Services you must register for a Quantcast account on the Quantcast website. Each new app you Tag requires its own registration and then receives its own unique API key. In registering, you agree to provide accurate, current, and complete information, and to keep it up to date. Any processing of Personal Information when registering for a Quantcast account will be processed in accordance with the Quantcast Website and Corporate Privacy Policy which you can access <a href="https://legal.quantcast.com/#quantcast-website-and-corporate-privacy-policy"><u>here</u></a>.</p><p>You are responsible for keeping your password confidential. You hereby take responsibility for all actions taken—and instructions provided to Quantcast—under your account or with the Measurement Results, by you or any third parties, whether or not authorized. You will notify Quantcast immediately of any unauthorized or non-compliant use of your account and will cooperate with us in stopping it.</p><div><br /></div><div><strong>3. Measurement Data and Results.</strong></div><p>Quantcast uses each piece of Measurement Data both to understand your audience (for your benefit only) and as one of trillions of data points for predictive analytics and in determining what content and advertising to show individuals across the internet and other digital applications. You acknowledge that Quantcast may use Personal Information it receives from you to provide services to other Quantcast clients or for Quantcast’s commercial interests that may be unrelated to providing the Services to you.</p><p>Quantcast will never sell your audience (whether identified as such or not) and you control the extent to which Quantcast displays the Measurement Results.</p><p>Quantcast grants you perpetual rights to use, copy, and distribute the Measurement Results, including with our sharable widgets, only as long as you:</p><ol><li>Credit Us. Conspicuously include: “Source: Quantcast <a href="https://www.quantcast.com/"><u>www.quantcast.com</u></a>”;</li><li>Present the Measurement Results Exactly as We Provided It. Do not: (i) manipulate or modify the Measurement Results to state or suggest different results from those specifically presented by Quantcast; (ii) combine information related to different Quantcast profiles (for example, by adding together the reach from two different sites instead of presenting the cross-site unduplicated reach measurement provided by Quantcast); (iii) quantitatively aggregate or combine information in the Measurement Results with information derived from other sources (but offering a comparison with information derived from other sources is permissible);</li><li>Don’t Use Our Work to Compete with Us. Do not use the information in the Measurement Results in any way that competes with Quantcast; and</li><li>Bind Third Parties. If you provide the information in the Measurement Results directly to any third party (rather than by having them access the information through the Quantcast website), you must ensure that they agree to be bound by and comply with the terms of this Agreement including the foregoing requirements.</li></ol><p><strong>4. Tagging Rules and Privacy. </strong></p><p>You agree not to misrepresent your digital traffic, audience, or user activity in connection with Quantcast, the Services, or any Tags. You agree not to tag any adware or spyware inventory, or any Reachpoint revealing precise geographic location (i.e., information that describes the precise location of a device derived through any technology that is capable of determining with reasonable specificity the actual physical location of an individual or device), specific health / medical /sex-life information, credit card or financial data, or criminal convictions or charges. In addition, you agree not to tag any Reachpoint revealing data regarded as “sensitive” or “special category” Personal Information under Applicable Privacy Laws, including data revealing racial or ethnic origin, political opinions or parties, religious or philosophical beliefs, trade union membership, or health. You further agree not to tag any website that contains information about health conditions or treatments or that might otherwise reveal or suggest an individual’s health status or treatment. If you represent to Quantcast (e.g., during the signup process) that your Reachpoints are directed to users under the age of 16, Quantcast will not collect any Personal Information from such Reachpoints and you will not receive those of our services that require collection of data across different websites. You will not modify the Tag other than as described in a <a href="https://help.quantcast.com/hc/en-us"><u>Quantcast Learning Center Guide</u></a>. You agree to update your Tag (which may require retagging your Reachpoints) when we notify you of any Tag fixes, updates or upgrades. You will use the Tag in the top most frame possible. You will retain the Tag’s origin address that we provided, in full.</p><p>You agree to comply with Applicable Privacy Laws and also industry self-regulation Principles and Codes of Conduct for interest-based advertising in connection with your use of the Tag and the Services. You agree not to use the Services to track or collect personally identifiable information (i.e., information that can be used to contact or identify a particular individual, including name, address, telephone number, email address, financial account number or government-issued identifier) of end users. To the extent that the web pages or apps in which you place the Technology are accessed by end users located in Europe, you agree to implement a transparency and consent solution compatible with the <a href="https://iabeurope.eu/tcf"><u>IAB Europe Transparency and Consent Framework</u></a> or another solution mutually agreed by both parties in writing. While you are implementing such consent solution, you agree to (i) obtain consent for Quantcast to use cookies and similar technologies in compliance with Applicable Privacy Laws, (ii) provide proof of such consent if requested by Quantcast, and (iii) not permit calls from your web pages or apps to Quantcast servers if such consent has not be obtained. You agree to name Quantcast as a party for or by whom cookies or similar technologies are used to access the device and Personal Information is collected through your webpages or apps.</p><p>You further agree to prominently display to end users a user friendly, easily accessible, clear and comprehensive privacy policy (and, if necessitated by Applicable Privacy Laws, a separate cookie policy) that, where required, complies with Applicable Privacy Laws and contains the following (a) a statement that your site or app permits data collection for interest-based advertising, (ii) a description of the types of data collected for such advertising, (iii) an explanation of the purposes for which data is collected by, or transferred to, third parties, and (iv) a conspicuous link to either an opt-out mechanism, such as the NAI or DAA opt-outs for companies established outside of Europe or a consent revocation page for companies established in Europe. If you use the Services to collect data from a network of domains or subdomains, you will inform each in advance of such disclosures.</p><p>In the case of app measurement, operating system platforms provide device-level setting options that allow end users to indicate their preference with respect to third party data collection and targeted advertising (the <strong>“<em>Ad Preference Setting</em>”</strong>). Quantcast treats these device level Ad Preference Settings as consumer opt-outs and you will accurately pass the Ad Preference Setting to Quantcast. You will not send any identifier associated with a device to the extent that such device has otherwise indicated that the end user wishes to be opted out of advertisement tracking.</p><p>Unless agreed otherwise, you and Quantcast are each separate and independent Businesses or Controllers of any Personal Information which you and we may disclose or receive under this Agreement. You and Quantcast, pursuant to this Agreement, do not and will not jointly determine the purposes or the means of Processing of any Personal Information disclosed or received under this Agreement. Each party shall comply with the obligations that apply to it under Applicable Privacy Laws and provide Personal Information Processed pursuant to this Agreement the level of privacy protection required by such laws. In the event that either party determines that it can no longer meet its privacy obligations under this Agreement or the Privacy Laws, it shall inform the other party without undue delay.</p><p>If you are a Business subject to CCPA, you agree to prominently post a “Do Not Sell or Share My Personal Information” link on all of your Reachpoints, and to provide consumers with the disclosures required of Businesses by CCPA.</p><div><br /></div><div><strong>5. Restrictions.</strong></div><p>You agree to use the Services only in accordance with the terms and conditions of this Agreement. You will not use the Services to engage in any illegal or offensive acts or serve any illegal content via any Reachpoint. You will not:</p><ol><li>Interfere or attempt to interfere with the operation or security-related features of the Services or the Technology;</li><li>Delete, or in any manner alter, the copyright, trademark, or other proprietary rights notices appearing on any Quantcast Content;</li><li>Represent that Quantcast endorses or supports your services; make any representations and warranties concerning any aspect of the Services, the Technology, or Measurement Results to any Authorized Third Parties or other third parties; or</li><li>Attempt to index, scrape, search, or crawl the Services or the Quantcast website with any automated process; or attempt to access any information or technology relating to the Services, the Quantcast website, or our proprietary algorithms through any means not intentionally made available by Quantcast to you.<strong> </strong></li></ol><div><strong>6. Quantcast Rights.</strong></div><p>All right, title, and interest, including intellectual property rights, in and to the Quantcast website, the Services, the Technology, and the Quantcast Content are and will remain the exclusive property of Quantcast (<strong>“<em>Quantcast Property</em>”</strong>). Except as expressly permitted in this Agreement, you will not reproduce, modify, or prepare derivative works based upon, distribute, license, sell, transfer, publicly display, publicly perform, transmit, or use such Quantcast Property. In the event that your Quantcast account is suspended or terminated, Quantcast will continue to respect this Agreement’s limits on our use of the Measurement Data and will cease all public display of the Measurement Results.</p><p>Quantcast servers may choose to occasionally respond to any publisher’s Tag by redirecting the browser to a third-party anonymous beacon to support the provision of Quantcast services in market. The decision to beacon is not related to you, your traffic, or your user base.</p><div><br /></div><div><strong>7. Indemnity.</strong></div><p>Quantcast agrees to defend, indemnify, and hold you harmless from any judgments, damages, loss, liability, or costs (including reasonable attorneys’ fees) resulting from a third-party claim that the Technology or the Services infringe any U.S. or European intellectual property rights, provided that you (i) promptly inform and furnish Quantcast with a copy of each related communication and action, (ii) allow Quantcast to assume full control of the defense and settlement, and (iii) assist and cooperate with Quantcast, at Quantcast’s expense. Quantcast will have no obligation or liability hereunder where the claim results from any combination with, addition to, or modification of the Services or the Technology, from your failure to update your Tag, from your or any Authorized Affiliate breach of this Agreement, or from failure to obtain consent for your and our use of cookies or other tracking technology in accordance with Applicable Privacy Laws. If the Services or Technology become, or, in Quantcast’s opinion are likely to become, the subject of a third-party claim against you, Quantcast may, at its option and expense, procure rights for you to continue using the Services or the Technology, replace or modify the same so that it performs substantially similar functions but does not infringe, or terminate this Agreement. <strong>The foregoing states the sole and exclusive liability of Quantcast and your sole remedy with respect to third party claims of any kind.</strong></p><p>You agree to indemnify and hold Quantcast harmless from any judgments, damages, loss, liability, or costs (including reasonable attorneys’ fees) resulting from a third-party claim resulting from your failure to update your Tag when we notify you of any Tag fixes, updates or upgrades.</p><div><br /></div><div><strong>8. Warranty Disclaimer.</strong></div><p><strong>The services and related information are provided “as is,” without warranty or condition of any kind, either express or implied. Without limiting the foregoing, Quantcast explicitly disclaims any warranties of merchantability, fitness for a particular purpose, quiet enjoyment, or non-infringement. Quantcast makes no warranty that the Services, the Quantcast website, or the Quantcast content will (1) meet your requirements, (2) be available on an uninterrupted, secure, or error-free basis, or (3) not cause any latency or processing delays. Quantcast is under no obligation to retain any Measurement Data or to keep the site up and running for any period of time. Quantcast makes no warranty regarding the accuracy, timeliness, truthfulness, completeness, or reliability of any information obtained through the Services, the Quantcast website, or the Quantcast content. No information, whether oral or written, will create any warranty or representation not expressly made herein. The foregoing exclusions and disclaimers are an essential part of this Agreement and formed a basis for enabling Quantcast to offer the Services to you. Some jurisdictions do not allow exclusion of certain warranties so this disclaimer may not apply to you in full.</strong></p><div><br /></div><div><strong>9. Suspension and Termination.</strong></div><p>Unless otherwise terminated as set forth herein, this Agreement will remain in full force and effect while you use the Services. You may terminate your Quantcast account and this Agreement at any time by both (i) “dequantifying” by deleting all Reachpoints from your profile on the Quantcast website (or, alternatively, by emailing contact@quantcast.com (if you are resident in the US) or contact.dublin@quantcast.com (if you are resident outside the US) with your complete account information and explicit request to terminate) and (ii) removing the Tags from all of your Reachpoints. Quantcast may terminate or suspend your access to the Services or terminate this Agreement at any time, for any reason or no reason and without any liability to you. Upon termination, all licenses and other rights granted to you under this Agreement will immediately cease. Quantcast will not be liable to you or any third party for termination of this Agreement (whether by Quantcast or by you) or any termination or suspension of your use of the Services. Upon any termination or suspension, information in connection with your account may no longer be accessed by you. Notwithstanding the above, Sections 4 through 9, Sections 11 through 13, and the second paragraph of Section 3 will survive termination.</p><div><br /></div><div><strong>10.</strong><strong> Modification of the Service and of the Terms.</strong></div><p>Quantcast reserves the right, in its sole discretion, to modify or discontinue the Quantcast website and Services without notice. Quantcast may also modify this Agreement from time to time. If the modified Agreement is not acceptable to you, you may terminate your account within 30 days by following the two-step procedure described in Section 9. Use of the Quantcast website, use of any Tag to contact Quantcast’s servers, or use of the Services will constitute your acceptance thereof.</p><div><br /></div><div><strong>11. Limitation of Liability.</strong></div><p><strong>In no event will Quantcast be liable to you or any third party for any consequential loss, exemplary damages, incidental loss, special damages or loss, lost profit, loss or deletion of Measurement Data or Measurement Results, or punitive damages arising from your use of the Services, even if Quantcast has been advised of the possibility of such damages. These limitations formed a basis for enabling Quantcast to offer these Services to you. This paragraph will apply regardless of any failure of the exclusive remedy provided in the following paragraph.</strong></p><p>Except with regard to Quantcast’s obligations under Section 7, liability stemming from death or personal injury resulting from Quantcast’s negligence, or Quantcast’s fraud, notwithstanding anything to the contrary contained herein, Quantcast’s liability to you for any cause whatsoever and regardless of the form of the action, will at all times be limited to two hundred fifty U.S. dollars (US$250.00).</p><div><br /></div><div><strong>12. Miscellaneous.</strong></div><p>This Agreement constitutes the entire Agreement between the parties with respect to the Services and supersedes all previous and contemporaneous agreements, proposals, and communications, written or oral between Quantcast and you with respect thereto. Any agreements regarding the delivery or use of advertising segments will govern the parties’ relationship in connection with the applicable segments but will not affect the parties’ rights, restrictions, or obligations under this Agreement, which the parties acknowledge as separate subject matter. Any waiver by either party of any violation of this Agreement will not be deemed to waive any further or future violation of the same or any other provision. If any parts or provisions of this Agreement are held to be unenforceable, then you and Quantcast agree that such parts or provisions will be given maximum permissible force and effect and the remainder of the Agreement will be fully enforceable. You and Quantcast agree that there are no third party beneficiaries of any promises, obligations or representations made by Quantcast. Either Party may assign its rights, data, and duties, under this Agreement in their entirety in connection with a sale of all (or substantially all) of its assets relating to this Agreement, a merger, or a reorganization. Nothing in this Agreement will constitute a partnership or joint venture or joint controllership between you and Quantcast. <strong>This Agreement and any dispute relating to this Agreement will be governed by the laws of the United States and the laws of the State of California, without regard to U.S. or California choice of law rules. You and Quantcast agree and consent that jurisdiction, proper venue, and the most convenient forums for all claims, actions, and proceedings of any kind relating to Quantcast or the matters in this Agreement will be exclusively in courts located in San Francisco, California. </strong>This Agreement is drafted in the English language. Any translation into another language is provided for convenience only. In the event of any inconsistency between the English language version and any translation, the English language version shall prevail.</p><div><br /></div><div><strong>13. Notice.</strong></div><p>All notices or other communications to Quantcast from you will be deemed given only when received by hand delivery, electronic mail, or prepaid first class mail, at the address below or any other address provided by Quantcast to you for these purposes:</p><p>Persons in the United States, please contact:</p><p>Quantcast Corp.<br />795 Folsom Street<br />San Francisco, CA 94107<br />Attn: Legal Department<br />Email: contact@quantcast.com</p><p>Persons outside of the United States, please contact:</p><p>Quantcast International Limited<br />Beaux Lane House<br />Lower Mercer Street, 1st Floor<br />Dublin 2, Ireland<br />Attn: Legal Department<br />Email: contact.dublin@quantcast.com</p><p><br /></p><p><strong>14. Definitions</strong></p><p><strong><em>“Applicable Privacy Laws” </em></strong>means any applicable international, federal, state, or local privacy or data protection laws, statutes or regulations as may be amended, extended or re-enacted from time to time, including but not limited to (a) the EU General Data Protection Regulation 2016/679 (<strong>“GDPR”</strong>) and any EU Member State laws implementing GDPR; (b) the California Consumer Privacy Act, Cal. Civ. Code § 1798.100 <em>et seq. </em>as amended, including by the California Privacy Rights Act and implementing regulations (<strong>“CCPA”)</strong>; (c) the e-Privacy Directive 2002/58/EC, as amended and as transposed into EU Member State law and any legislation replacing the e-Privacy Directive; (d) The Brazilian General Data Protection Law, Law No. 13.709, of August 14, 2018 (“LGPD”)”.</p><p><strong><em>“Authorized Affiliate”</em></strong>means a third party that you allow to use your Tag, your account, or the Measurement Results.</p><p><strong>“<em>Business</em>” </strong>has the same meaning as in CCPA.</p><p><strong><em>“Measurement Data”</em></strong>has the meaning given to it in Section 1.</p><p><strong><em>“Measurement Results”</em></strong>has the meaning defined in Section 1.</p><p><strong>“<em>Personal Information</em>” </strong>means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household and any other information that may otherwise be considered “personal information” or “personal data” under Applicable Privacy Law.</p><p><strong><em>“Quantcast Content”</em></strong>means the content of the Quantcast website and the Services, including the Measurement Data and Measurement Results.</p><p><strong>“<em>Quantcast Property</em>” </strong>has the meaning given to it in Section 6.</p><p><strong><em>“Reachpoint” </em></strong>has the meaning given to it in Section 1.</p><p><strong><em>“Services” </em></strong>means Quantcast Measurement: the digital audience ratings service that allows you (or an Authorized Affiliate) to define and measure specific online events by tagging Reachpoints, as described herein and as governed by these terms and conditions.</p><p><strong><em>“Tag” </em></strong>means the particular javascript or other audience measurement code or software development kit provided to you by Quantcast, which allows Quantcast to set a cookie and embeddable on web pages, media files, and other Reachpoints, together with any labels and any fixes, updates, and upgrades provided to you.</p><p><strong><em>“Technology” </em></strong>means, separately and collectively, the Tags, and Quantcast’s proprietary technology that generates the Measurement Results.</p><div><br /></div><div><strong>15. Contracting Party.</strong></div><p>If you reside in the US this Agreement is between you and Quantcast Corporation. If you reside outside of the US, this Agreement is between you and Quantcast International Limited, an Irish limited liability company. References to “Quantcast”, “us”, “we” and “our” mean either Quantcast Corporation or Quantcast International Limited as appropriate.</p> </div> </div> </div> </div> <div id="contract-id-138183-version-64de564414a092a7e88a339d" data-vid="64de564414a092a7e88a339d" class="version-container js-version-container-138183 " style="display: none;"> <div id="version-languages-64de564414a092a7e88a339d" class="version-translation-container"> <div id="version-64de564414a092a7e88a339d-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Measure and Publisher Terms of Service"> <div class="row"> <h5 class="effective-date" role="presentation">Effective August 17th 2023  <span class="light">to</span>  April 5th 2024</h5> <a id="download-version-64de564414a092a7e88a339d-locale-en-us" href="https://quantcast.pactsafe.io/versions/64de564414a092a7e88a339d.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-64de564414a092a7e88a339d"> <p><em>If you have an active, duly executed contract for Quantcast services (“</em><strong><em>Existing Contract</em></strong><em>”), the Existing Contract will govern your use of the service(s) covered in the Existing Contract instead of these Quantcast Measure Terms of Service (“</em><strong><em>Terms</em></strong><em>”). In addition, these Terms only apply to the Quantcast Measure service (i.e., the “</em><strong><em>Service</em></strong><em>” as described below) and not to any other Quantcast product or service.</em></p><p><strong>Quantcast Measure Terms of Service </strong></p><p>This Quantcast Measure Terms of Service (this<strong> <em>“Agreement”</em>) </strong>describes the terms and conditions on which Quantcast makes Quantcast Measure (the<strong> <em>“Services”</em>) </strong>available to you.</p><p>BY CLICKING THE “I ACCEPT” BUTTON, COMPLETING THE REGISTRATION PROCESS, USING THE SERVICES OR ENTERING INTO AN OFFLINE AGREEMENT THAT REFERENCES THIS AGREEMENT OR INCLUDES A LINK TO THIS AGREEMENT, YOU ARE AGREEING TO BE BOUND BY THIS AGREEMENT. IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY, IN WHICH CASE THE TERMS “YOU” OR “YOUR” WILL REFER TO SUCH ENTITY (OR, IF SUCH ENTITY IS ACTING AS AN AUTHORIZED AFFILIATE, THEN THE TERMS “YOU” OR “YOUR” WILL REFER TO SUCH ENTITY, THE AUTHORIZING PARTY(IES), OR BOTH, AS APPLICABLE). QUANTCAST MAY MODIFY THIS AGREEMENT FROM TIME TO TIME; CONTINUED USE 30 DAYS AFTER NOTIFICATION WILL CONSTITUTE ACCEPTANCE (SEE SECTION 10).</p><p>Capitalized terms not otherwise defined herein are defined in Section 14.</p><p>This Agreement incorporates the <a href="https://www.quantcast.com/legal/us-data-privacy-addendum/"><u>US State Data Privacy Addendum</u></a> to the extent that the Services include processing personal information that is subject to U.S. State Privacy Laws (as defined in the foregoing Addendum) and the <a href="https://www.quantcast.com/legal/publisher-partner-privacy-implementation/"><u>Privacy Implementation for Quantcast Publisher Partners</u></a>.</p><ol><li><strong> Introduction: Reachpoints, Tags, and Measurement Data.</strong></li></ol><p>Quantcast Measure is a free digital audience measurement service that allows you to tag web pages, video, advertisements, apps, content, and paid search campaigns (what we call, <strong>“<em>Reachpoints</em>”) </strong>for direct measurement.</p><p>You can also define and measure actions and events by customizing your Tags with labels. You have complete control over (and are solely responsible for) which Reachpoints are tagged, how segments are labelled (e.g., with meaningful or obfuscated names), and how the resulting Measurement Results are or are not disclosed publicly.</p><p>Each time a browser visits your tagged Reachpoints, Quantcast may, in accordance with Applicable Privacy Laws, collect traffic statistics like those in any web server log (what we call, <strong>“<em>Measurement Data</em>”</strong>). We then apply proprietary Quantcast algorithms and other data to the Measurement Data to generate the <strong>“<em>Measurement Results</em>”, </strong>which we make available to you on the Quantcast website (see Section 3).</p><p>To measure Reachpoints that you do not own or control, you may provide your Tag to a third party who accepts this Agreement (any such third party, an <strong><em>“Authorized Affiliate”</em></strong>); you may also instruct us to give the Authorized Affiliate access to the Measurement Results.</p><ol><li><strong> Registration.</strong></li></ol><p>In order to access the Services you must register for a Quantcast account on the Quantcast website. Each new app you Tag requires its own registration and then receives its own unique API key. In registering, you agree to provide accurate, current, and complete information, and to keep it up to date. Any processing of Personal Information when registering for a Quantcast account will be processed in accordance with the Quantcast Website and Corporate Privacy Policy which you can access <a href="https://www.quantcast.com/legal/privacy-website/"><u>here</u></a>.</p><p>You are responsible for keeping your password confidential. You hereby take responsibility for all actions taken—and instructions provided to Quantcast—under your account or with the Measurement Results, by you or any third parties, whether or not authorized. You will notify Quantcast immediately of any unauthorized or non-compliant use of your account and will cooperate with us in stopping it.</p><ol><li><strong> Measurement Data and Results.</strong></li></ol><p>Quantcast uses each piece of Measurement Data both to understand your audience (for your benefit only) and as one of trillions of data points for predictive analytics and in determining what content and advertising to show individuals across the internet and other digital applications. You acknowledge that Quantcast may use Personal Information it receives from you to provide services to other Quantcast clients or for Quantcast’s commercial interests that may be unrelated to providing the Services to you.</p><p>Quantcast will never sell your audience (whether identified as such or not) and you control the extent to which Quantcast displays the Measurement Results.</p><p>Quantcast grants you perpetual rights to use, copy, and distribute the Measurement Results, including with our sharable widgets, only as long as you:</p><ol><li>Credit Us. Conspicuously include: “Source: Quantcast <a href="https://www.quantcast.com/"><u>www.quantcast.com</u></a>”;</li><li>Present the Measurement Results Exactly as We Provided It. Do not: (i) manipulate or modify the Measurement Results to state or suggest different results from those specifically presented by Quantcast; (ii) combine information related to different Quantcast profiles (for example, by adding together the reach from two different sites instead of presenting the cross-site unduplicated reach measurement provided by Quantcast); (iii) quantitatively aggregate or combine information in the Measurement Results with information derived from other sources (but offering a comparison with information derived from other sources is permissible);</li><li>Don’t Use Our Work to Compete with Us. Do not use the information in the Measurement Results in any way that competes with Quantcast; and</li><li>Bind Third Parties. If you provide the information in the Measurement Results directly to any third party (rather than by having them access the information through the Quantcast website), you must ensure that they agree to be bound by and comply with the terms of this Agreement including the foregoing requirements.</li><li><strong> Tagging Rules and Privacy.</strong></li></ol><p>You agree not to misrepresent your digital traffic, audience, or user activity in connection with Quantcast, the Services, or any Tags. You agree not to tag any adware or spyware inventory, or any Reachpoint revealing precise geographic location (i.e., information that describes the precise location of a device derived through any technology that is capable of determining with reasonable specificity the actual physical location of an individual or device), specific health / medical /sex-life information, credit card or financial data, or criminal convictions or charges. In addition, you agree not to tag any Reachpoint revealing data regarded as “sensitive” or “special category” Personal Information under Applicable Privacy Laws, including data revealing racial or ethnic origin, political opinions or parties, religious or philosophical beliefs, trade union membership, or health. If you represent to Quantcast (e.g., during the signup process) that your Reachpoints are directed to users under the age of 16, Quantcast will not collect any Personal Information from such Reachpoints and you will not receive those of our services that require collection of data across different websites. You will not modify the Tag other than as described in a <a href="https://help.quantcast.com/hc/en-us"><u>Quantcast Learning Center Guide</u></a>. You agree to update your Tag (which may require retagging your Reachpoints) when we notify you of any Tag fixes, updates or upgrades. You will use the Tag in the top most frame possible. You will retain the Tag’s origin address that we provided, in full.</p><p>You agree to comply with Applicable Privacy Laws and also industry self-regulation Principles and Codes of Conduct for interest-based advertising in connection with your use of the Tag and the Services. You agree not to use the Services to track or collect personally identifiable information (i.e., information that can be used to contact or identify a particular individual, including name, address, telephone number, email address, financial account number or government-issued identifier) of end users. To the extent that the web pages or apps in which you place the Technology are accessed by end users located in Europe, you agree to implement a transparency and consent solution compatible with the <a href="https://iabeurope.eu/tcf"><u>IAB Europe Transparency and Consent Framework</u></a> or another solution mutually agreed by both parties in writing. While you are implementing such consent solution, you agree to (i) obtain consent for Quantcast to use cookies and similar technologies in compliance with Applicable Privacy Laws, (ii) provide proof of such consent if requested by Quantcast, and (iii) not permit calls from your web pages or apps to Quantcast servers if such consent has not be obtained. You agree to name Quantcast as a party for or by whom cookies or similar technologies are used to access the device and Personal Information is collected through your webpages or apps.</p><p>You further agree to prominently display to end users a user friendly, easily accessible, clear and comprehensive privacy policy (and, if necessitated by Applicable Privacy Laws, a separate cookie policy) that, where required, complies with Applicable Privacy Laws and contains the following (a) a statement that your site or app permits data collection for interest-based advertising, (ii) a description of the types of data collected for such advertising, (iii) an explanation of the purposes for which data is collected by, or transferred to, third parties, and (iv) a conspicuous link to either an opt-out mechanism, such as the NAI or DAA opt-outs for companies established outside of Europe or a consent revocation page for companies established in Europe. If you use the Services to collect data from a network of domains or subdomains, you will inform each in advance of such disclosures.</p><p>In the case of app measurement, operating system platforms provide device-level setting options that allow end users to indicate their preference with respect to third party data collection and targeted advertising (the <strong>“<em>Ad Preference Setting</em>”</strong>). Quantcast treats these device level Ad Preference Settings as consumer opt-outs and you will accurately pass the Ad Preference Setting to Quantcast. You will not send any identifier associated with a device to the extent that such device has otherwise indicated that the end user wishes to be opted out of advertisement tracking.</p><p>Unless agreed otherwise, you and Quantcast are each separate and independent Businesses or Controllers of any Personal Information which you and we may disclose or receive under this Agreement. You and Quantcast, pursuant to this Agreement, do not and will not jointly determine the purposes or the means of Processing of any Personal Information disclosed or received under this Agreement. Each party shall comply with the obligations that apply to it under Applicable Privacy Laws and provide Personal Information Processed pursuant to this Agreement the level of privacy protection required by such laws. In the event that either party determines that it can no longer meet its privacy obligations under this Agreement or the Privacy Laws, it shall inform the other party without undue delay.</p><p>If you are a Business subject to CCPA, you agree to prominently post a “Do Not Sell or Share My Personal Information” link on all of your Reachpoints, and to provide consumers with the disclosures required of Businesses by CCPA.</p><ol><li><strong> Restrictions.</strong></li></ol><p>You agree to use the Services only in accordance with the terms and conditions of this Agreement. You will not use the Services to engage in any illegal or offensive acts or serve any illegal content via any Reachpoint. You will not:</p><ol><li>Interfere or attempt to interfere with the operation or security-related features of the Services or the Technology;</li><li>Delete, or in any manner alter, the copyright, trademark, or other proprietary rights notices appearing on any Quantcast Content;</li><li>Represent that Quantcast endorses or supports your services; make any representations and warranties concerning any aspect of the Services, the Technology, or Measurement Results to any Authorized Third Parties or other third parties; or</li><li>Attempt to index, scrape, search, or crawl the Services or the Quantcast website with any automated process; or attempt to access any information or technology relating to the Services, the Quantcast website, or our proprietary algorithms through any means not intentionally made available by Quantcast to you.</li><li><strong> Quantcast Rights.</strong></li></ol><p>All right, title, and interest, including intellectual property rights, in and to the Quantcast website, the Services, the Technology, and the Quantcast Content are and will remain the exclusive property of Quantcast (<strong>“<em>Quantcast Property</em>”</strong>). Except as expressly permitted in this Agreement, you will not reproduce, modify, or prepare derivative works based upon, distribute, license, sell, transfer, publicly display, publicly perform, transmit, or use such Quantcast Property. In the event that your Quantcast account is suspended or terminated, Quantcast will continue to respect this Agreement’s limits on our use of the Measurement Data and will cease all public display of the Measurement Results.</p><p>Quantcast servers may choose to occasionally respond to any publisher’s Tag by redirecting the browser to a third-party anonymous beacon to support the provision of Quantcast services in market. The decision to beacon is not related to you, your traffic, or your user base.</p><ol><li><strong> Indemnity.</strong></li></ol><p>Quantcast agrees to defend, indemnify, and hold you harmless from any judgments, damages, loss, liability, or costs (including reasonable attorneys’ fees) resulting from a third-party claim that the Technology or the Services infringe any U.S. or European intellectual property rights, provided that you (i) promptly inform and furnish Quantcast with a copy of each related communication and action, (ii) allow Quantcast to assume full control of the defense and settlement, and (iii) assist and cooperate with Quantcast, at Quantcast’s expense. Quantcast will have no obligation or liability hereunder where the claim results from any combination with, addition to, or modification of the Services or the Technology, from your failure to update your Tag, from your or any Authorized Affiliate breach of this Agreement, or from failure to obtain consent for your and our use of cookies or other tracking technology in accordance with Applicable Privacy Laws. If the Services or Technology become, or, in Quantcast’s opinion are likely to become, the subject of a third-party claim against you, Quantcast may, at its option and expense, procure rights for you to continue using the Services or the Technology, replace or modify the same so that it performs substantially similar functions but does not infringe, or terminate this Agreement. <strong>The foregoing states the sole and exclusive liability of Quantcast and your sole remedy with respect to third party claims of any kind.</strong></p><p>You agree to indemnify and hold Quantcast harmless from any judgments, damages, loss, liability, or costs (including reasonable attorneys’ fees) resulting from a third-party claim resulting from your failure to update your Tag when we notify you of any Tag fixes, updates or upgrades.</p><ol><li><strong> Warranty Disclaimer.</strong></li></ol><p><strong>The services and related information are provided “as is,” without warranty or condition of any kind, either express or implied. Without limiting the foregoing, Quantcast explicitly disclaims any warranties of merchantability, fitness for a particular purpose, quiet enjoyment, or non-infringement. Quantcast makes no warranty that the Services, the Quantcast website, or the Quantcast content will (1) meet your requirements, (2) be available on an uninterrupted, secure, or error-free basis, or (3) not cause any latency or processing delays. Quantcast is under no obligation to retain any Measurement Data or to keep the site up and running for any period of time. Quantcast makes no warranty regarding the accuracy, timeliness, truthfulness, completeness, or reliability of any information obtained through the Services, the Quantcast website, or the Quantcast content. No information, whether oral or written, will create any warranty or representation not expressly made herein. The foregoing exclusions and disclaimers are an essential part of this Agreement and formed a basis for enabling Quantcast to offer the Services to you. Some jurisdictions do not allow exclusion of certain warranties so this disclaimer may not apply to you in full.</strong></p><ol><li><strong> Suspension and Termination.</strong></li></ol><p>Unless otherwise terminated as set forth herein, this Agreement will remain in full force and effect while you use the Services. You may terminate your Quantcast account and this Agreement at any time by both (i) “dequantifying” by deleting all Reachpoints from your profile on the Quantcast website (or, alternatively, by emailing contact@quantcast.com (if you are resident in the US) or contact.dublin@quantcast.com (if you are resident outside the US) with your complete account information and explicit request to terminate) and (ii) removing the Tags from all of your Reachpoints. Quantcast may terminate or suspend your access to the Services or terminate this Agreement at any time, for any reason or no reason and without any liability to you. Upon termination, all licenses and other rights granted to you under this Agreement will immediately cease. Quantcast will not be liable to you or any third party for termination of this Agreement (whether by Quantcast or by you) or any termination or suspension of your use of the Services. Upon any termination or suspension, information in connection with your account may no longer be accessed by you. Notwithstanding the above, Sections 4 through 9, Sections 11 through 13, and the second paragraph of Section 3 will survive termination.</p><ol><li><strong> Modification of the Service and of the Terms.</strong></li></ol><p>Quantcast reserves the right, in its sole discretion, to modify or discontinue the Quantcast website and Services without notice. Quantcast may also modify this Agreement from time to time. If the modified Agreement is not acceptable to you, you may terminate your account within 30 days by following the two-step procedure described in Section 9. Use of the Quantcast website, use of any Tag to contact Quantcast’s servers, or use of the Services will constitute your acceptance thereof.</p><ol><li><strong> Limitation of Liability.</strong></li></ol><p><strong>In no event will Quantcast be liable to you or any third party for any consequential loss, exemplary damages, incidental loss, special damages or loss, lost profit, loss or deletion of Measurement Data or Measurement Results, or punitive damages arising from your use of the Services, even if Quantcast has been advised of the possibility of such damages. These limitations formed a basis for enabling Quantcast to offer these Services to you. This paragraph will apply regardless of any failure of the exclusive remedy provided in the following paragraph.</strong></p><p>Except with regard to Quantcast’s obligations under Section 7, liability stemming from death or personal injury resulting from Quantcast’s negligence, or Quantcast’s fraud, notwithstanding anything to the contrary contained herein, Quantcast’s liability to you for any cause whatsoever and regardless of the form of the action, will at all times be limited to two hundred fifty U.S. dollars (US$250.00).</p><ol><li><strong> Miscellaneous.</strong></li></ol><p>This Agreement constitutes the entire Agreement between the parties with respect to the Services and supersedes all previous and contemporaneous agreements, proposals, and communications, written or oral between Quantcast and you with respect thereto. Any agreements regarding the delivery or use of advertising segments will govern the parties’ relationship in connection with the applicable segments but will not affect the parties’ rights, restrictions, or obligations under this Agreement, which the parties acknowledge as separate subject matter. Any waiver by either party of any violation of this Agreement will not be deemed to waive any further or future violation of the same or any other provision. If any parts or provisions of this Agreement are held to be unenforceable, then you and Quantcast agree that such parts or provisions will be given maximum permissible force and effect and the remainder of the Agreement will be fully enforceable. You and Quantcast agree that there are no third party beneficiaries of any promises, obligations or representations made by Quantcast. Either Party may assign its rights, data, and duties, under this Agreement in their entirety in connection with a sale of all (or substantially all) of its assets relating to this Agreement, a merger, or a reorganization. Nothing in this Agreement will constitute a partnership or joint venture or joint controllership between you and Quantcast. <strong>This Agreement and any dispute relating to this Agreement will be governed by the laws of the United States and the laws of the State of California, without regard to U.S. or California choice of law rules. You and Quantcast agree and consent that jurisdiction, proper venue, and the most convenient forums for all claims, actions, and proceedings of any kind relating to Quantcast or the matters in this Agreement will be exclusively in courts located in San Francisco, California. </strong>This Agreement is drafted in the English language. Any translation into another language is provided for convenience only. In the event of any inconsistency between the English language version and any translation, the English language version shall prevail.</p><ol><li><strong> Notice.</strong></li></ol><p>All notices or other communications to Quantcast from you will be deemed given only when received by hand delivery, electronic mail, or prepaid first class mail, at the address below or any other address provided by Quantcast to you for these purposes:</p><p>Persons in the United States, please contact:</p><p>Quantcast Corp.<br />795 Folsom Street<br />San Francisco, CA 94107<br />Attn: Legal Department<br />Email: contact@quantcast.com</p><p>Persons outside of the United States, please contact:</p><p>Quantcast International Limited<br />Beaux Lane House<br />Lower Mercer Street, 1st Floor<br />Dublin 2, Ireland<br />Attn: Legal Department<br />Email: contact.dublin@quantcast.com</p><ol><li><strong> Definitions</strong></li></ol><p><strong><em>“Applicable Privacy Laws” </em></strong>means any applicable international, federal, state, or local privacy or data protection laws, statutes or regulations as may be amended, extended or re-enacted from time to time, including but not limited to (a) the EU General Data Protection Regulation 2016/679 (<strong>“GDPR”</strong>) and any EU Member State laws implementing GDPR; (b) the California Consumer Privacy Act, Cal. Civ. Code § 1798.100 <em>et seq. </em>as amended, including by the California Privacy Rights Act and implementing regulations (<strong>“CCPA”)</strong>; (c) the e-Privacy Directive 2002/58/EC, as amended and as transposed into EU Member State law and any legislation replacing the e-Privacy Directive; (d) The Brazilian General Data Protection Law, Law No. 13.709, of August 14, 2018 (“LGPD”)”.</p><p><strong><em>“Authorized Affiliate”</em></strong>means a third party that you allow to use your Tag, your account, or the Measurement Results.</p><p><strong>“<em>Business</em>” </strong>has the same meaning as in CCPA.</p><p><strong><em>“Measurement Data”</em></strong>has the meaning given to it in Section 1.</p><p><strong><em>“Measurement Results”</em></strong>has the meaning defined in Section 1.</p><p><strong>“<em>Personal Information</em>” </strong>means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household and any other information that may otherwise be considered “personal information” or “personal data” under Applicable Privacy Law.</p><p><strong><em>“Quantcast Content”</em></strong>means the content of the Quantcast website and the Services, including the Measurement Data and Measurement Results.</p><p><strong>“<em>Quantcast Property</em>” </strong>has the meaning given to it in Section 6.</p><p><strong><em>“Reachpoint”</em></strong>has the meaning given to it in Section 1.</p><p><strong><em>“Services”</em></strong>means Quantcast Measurement: the digital audience ratings service that allows you (or an Authorized Affiliate) to define and measure specific online events by tagging Reachpoints, as described herein and as governed by these terms and conditions.</p><p><strong><em>“Tag”</em></strong>means the particular javascript or other audience measurement code or software development kit provided to you by Quantcast, which allows Quantcast to set a cookie and embeddable on web pages, media files, and other Reachpoints, together with any labels and any fixes, updates, and upgrades provided to you.</p><p><strong><em>“Technology”</em></strong>means, separately and collectively, the Tags, and Quantcast’s proprietary technology that generates the Measurement Results.</p><ol><li><strong> Contracting Party.</strong></li></ol><p>If you reside in the US this Agreement is between you and Quantcast Corporation. If you reside outside of the US, this Agreement is between you and Quantcast International Limited, an Irish limited liability company. References to “Quantcast”, “us”, “we” and “our” mean either Quantcast Corporation or Quantcast International Limited as appropriate.</p> </div> </div> </div> </div> <div id="contract-id-138183-version-60fb0d9da6ce4034901a21c4" data-vid="60fb0d9da6ce4034901a21c4" class="version-container js-version-container-138183 " style="display: none;"> <div id="version-languages-60fb0d9da6ce4034901a21c4" class="version-translation-container"> <div id="version-60fb0d9da6ce4034901a21c4-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Measure and Publisher Terms of Service"> <div class="row"> <h5 class="effective-date" role="presentation">Effective July 23rd 2021  <span class="light">to</span>  August 17th 2023</h5> <a id="download-version-60fb0d9da6ce4034901a21c4-locale-en-us" href="https://quantcast.pactsafe.io/versions/60fb0d9da6ce4034901a21c4.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-60fb0d9da6ce4034901a21c4"> <p><strong>Quantcast Measure and Q for Publishers Terms of Service</strong></p><p><strong>Effective: January 1, 2020</strong></p><p>Once you have agreed to these <strong>Terms and Conditions</strong> you will be able to download and install the Quantcast Measure Tag. These terms will apply only after such download and installation.</p><p>This Quantcast Measure and Q for Publishers Terms of Service (this <strong><em>“Agreement”</em></strong>) describes the terms and conditions on which Quantcast makes Quantcast Measure and Q for Publishers (the <strong><em>“Services”</em></strong>) available to you. </p><p>BY CLICKING THE “I ACCEPT” BUTTON, COMPLETING THE REGISTRATION PROCESS, OR USING THE SERVICES, YOU ARE AGREEING TO BE BOUND BY THIS AGREEMENT. IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY, IN WHICH CASE THE TERMS “YOU” OR “YOUR” WILL REFER TO SUCH ENTITY (OR, IF SUCH ENTITY IS ACTING AS AN AUTHORIZED AFFILIATE, THEN THE TERMS “YOU” OR “YOUR” WILL REFER TO SUCH ENTITY, THE AUTHORIZING PARTY(IES), OR BOTH, AS APPLICABLE). QUANTCAST MAY MODIFY THIS AGREEMENT FROM TIME TO TIME; CONTINUED USE 30 DAYS AFTER NOTIFICATION WILL CONSTITUTE ACCEPTANCE (SEE SECTION 10).</p><p>Capitalized terms not otherwise defined herein are defined in Section 14.</p><ol><li> <strong>Introduction: Reachpoints, Tags, and Measurement Data.</strong></li></ol><p>Quantcast Measure is a free digital audience measurement service that allows you to tag web pages, video, advertisements, apps, content, and paid search campaigns (what we call, “<strong><em>Reachpoints</em></strong>”) for direct measurement.</p><p>You can also define and measure actions and events by customizing your Tags with labels. You have complete control over (and are solely responsible for) which Reachpoints are tagged, how segments are labelled (e.g., with meaningful or obfuscated names), and how the resulting Measurement Results are or are not disclosed publicly.</p><p>Each time a browser visits your tagged Reachpoints, Quantcast may, in accordance with Applicable Privacy Laws, collect traffic statistics like those in any web server log (what we call, “<strong><em>Measurement Data</em></strong>”). We then apply proprietary Quantcast algorithms and other data to the Measurement Data to generate the “<strong><em>Measurement Results</em></strong>”, which we make available to you on the Quantcast website (see Section 3). For more information about how the Services work, please see our <a href="https://www.quantcast.com/faq/quantcast-services/"><u>FAQ</u></a>. </p><p>To measure Reachpoints that you do not own or control, you may provide your Tag to a third party who accepts this Agreement (any such third party, an <em>“</em><strong><em>Authorized Affiliate</em></strong><em>”</em>); you may also instruct us to give the Authorized Affiliate access to the Measurement Results.</p><ol start="2"><li> <strong>Registration.</strong></li></ol><p>In order to access the Services you must register for a Quantcast account on the Quantcast website. Each new app you Tag requires its own registration and then receives its own unique API key. In registering, you agree to provide accurate, current, and complete information, and to keep it up to date. Any processing of Personal Data when registering for a Quantcast account will be processed in accordance with the Quantcast Privacy Policy which you can access <a href="https://www.quantcast.com/privacy/"><u>here</u></a>.</p><p>You are responsible for keeping your password confidential. You hereby take responsibility for all actions taken—and instructions provided to Quantcast—under your account or with the Measurement Results, by you or any third parties, whether or not authorized. You will notify Quantcast immediately of any unauthorized or non-compliant use of your account and will cooperate with us in stopping it.</p><ol start="3"><li> <strong>Measurement Data and Results.</strong></li></ol><p>Quantcast uses each piece of Measurement Data both to understand your audience (for your benefit only) and as one of trillions of data points for predictive analytics and in determining what content and advertising to show individuals across the internet and other digital applications. You acknowledge that Quantcast may use Personal Information it receives from you to provide services to other Quantcast clients or for Quantcast’s commercial interests that may be unrelated to providing the Services to you.</p><p>Quantcast will never sell your audience (whether identified as such or not) and you control the extent to which Quantcast displays the Measurement Results.</p><p>Quantcast grants you perpetual rights to use, copy, and distribute the Measurement Results, including with our sharable widgets, only as long as you:</p><ol><li>Credit Us. Conspicuously include: “Source: Quantcast <a href="https://www.quantcast.com/"><u>www.quantcast.com</u></a>”;</li><li>Present the Measurement Results Exactly as We Provided It. Do not: (i) manipulate or modify the Measurement Results to state or suggest different results from those specifically presented by Quantcast; (ii) combine information related to different Quantcast profiles (for example, by adding together the reach from two different sites instead of presenting the cross-site unduplicated reach measurement provided by Quantcast); (iii) quantitatively aggregate or combine information in the Measurement Results with information derived from other sources (but offering a comparison with information derived from other sources is permissible);</li><li>Don’t Use Our Work to Compete with Us. Do not use the information in the Measurement Results in any way that competes with Quantcast; and</li><li>Bind Third Parties. If you provide the information in the Measurement Results directly to any third party (rather than by having them access the information through the Quantcast website), you must ensure that they agree to be bound by and comply with the terms of this Agreement including the foregoing requirements. </li></ol><ol start="4"><li><strong> Tagging Rules and Privacy.</strong></li></ol><p>You agree not to misrepresent your digital traffic, audience, or user activity in connection with Quantcast, the Services, or any Tags. You agree not to tag any adware or spyware inventory, or any Reachpoint revealing precise geographic location (i.e., information that describes the precise location of a device derived through any technology that is capable of determining with reasonable specificity the actual physical location of an individual or device), specific health / medical /sex-life information, credit card or financial data, or criminal convictions or charges. In addition, if you are an EU established company or person or your Reachpoints are directed towards end users in the EU, you agree not to tag any Reachpoint revealing other sensitive or special category Personal Data, including racial or ethnic origin, political opinions or parties, religious or philosophical beliefs, or trade union membership. If you represent to Quantcast (e.g., during the signup process) that your Reachpoints are directed to users under the age of 16, Quantcast will not collect any Personal Data from such Reachpoints and you will not receive those of our services that require collection of data across different websites. You will not modify the Tag other than as described in a <a href="https://help.quantcast.com/hc/en-us"><u>Quantcast Learning Center Guide</u></a>. You agree to update your Tag (which may require retagging your Reachpoints) when we notify you of any Tag fixes, updates or upgrades. You will use the Tag in the top most frame possible. You will retain the Tag’s origin address that we provided, in full.</p><p>You agree to comply with Applicable Privacy Laws and also industry self-regulation Principles and Codes of Conduct for interest-based advertising in connection with your use of the Tag and the Services. You agree not to use the Services to track or collect personally identifiable information of end users. To the extent that the web pages or apps in which you place the Technology are accessed by end users in the EU, you agree to implement a transparency and consent solution compatible with the <a href="https://iabeurope.eu/tcf"><u>IAB Europe Transparency and Consent Framework</u></a> (such as <a href="https://www.quantcast.com/products/choice-consent-management-platform/"><u>Quantcast Choice</u></a>) or another solution mutually agreed by both parties in writing. While you are implementing such consent solution, you agree to (i) obtain consent for Quantcast to use cookies and similar technologies in compliance with Applicable Privacy Laws, (ii) provide proof of such consent if requested by Quantcast, and (iii) not permit calls from your web pages or apps to Quantcast servers if such consent has not be obtained. Wherever possible, you agree to name Quantcast as a party for or by whom cookies or similar technologies are used to access the device and Personal Data is collected through your webpages or apps.</p><p>You further agree to prominently display to end users a user friendly, easily accessible, clear and comprehensive privacy policy (and, if necessitated by Applicable Privacy Laws, a separate cookie policy) that, where required, complies with Applicable Privacy Laws and contains the following (a) a statement that your site or app permits data collection for interest-based advertising, (ii) a description of the types of data collected for such advertising, (iii) an explanation of the purposes for which data is collected by, or transferred to, third parties, and (iv) a conspicuous link to either an opt-out mechanism, such as the NAI or DAA opt-outs for non-EU established companies or a consent revocation page for EU established companies. If you use the Services to collect data from a network of domains or subdomains, you will inform each in advance of such disclosures.</p><p>In the case of app measurement, operating system platforms provide device-level setting options that allow end users to indicate their preference with respect to third party data collection and targeted advertising (the “<strong><em>Ad Preference Setting</em></strong>”). Quantcast treats these device level Ad Preference Settings as consumer opt-outs and you will accurately pass the Ad Preference Setting to Quantcast. You will not send any identifier associated with a device to the extent that such device has otherwise indicated that the end user wishes to be opted out of advertisement tracking.</p><p>To the extent that GDPR applies, you and Quantcast are each separate and independent data controllers of any Personal Data which you and we may disclose or receive under this Agreement. You and Quantcast, pursuant to this Agreement, do not and will not jointly determine the purposes or the means of processing of any Personal Data disclosed or received under this Agreement.</p><p>To the extent that CCPA applies, Quantcast is a Third Party in its relationship with you regarding your use of the Services. </p><p>If you are a Business subject to CCPA, you agree to prominently post a “Do Not Sell My Personal Information” link on all of your Reachpoints, and to provide consumers with the disclosures required of Businesses by CCPA.</p><ol start="5"><li> <strong>Restrictions.</strong></li></ol><p>You agree to use the Services only in accordance with the terms and conditions of this Agreement. You will not use the Service to engage in any illegal or offensive acts or serve any illegal content via any Reachpoint. You will not:</p><ol><li>Interfere or attempt to interfere with the operation or security-related features of the Services or the Technology;</li><li>Delete, or in any manner alter, the copyright, trademark, or other proprietary rights notices appearing on any Quantcast Content;</li><li>Represent that Quantcast endorses or supports your services; make any representations and warranties concerning any aspect of the Services, the Technology, or Measurement Results to any Authorized Third Parties or other third parties; or</li><li>Attempt to index, scrape, search, or crawl the Services or the Quantcast website with any automated process; or attempt to access any information or technology relating to the Services, the Quantcast website, or our proprietary algorithms through any means not intentionally made available by Quantcast to you. </li></ol><ol start="6"><li><strong> Quantcast Rights.</strong></li></ol><p>All right, title, and interest, including intellectual property rights, in and to the Quantcast website, the Services, the Technology, and the Quantcast Content are and will remain the exclusive property of Quantcast (“<strong><em>Quantcast Property</em></strong>”). Except as expressly permitted in this Agreement, you will not reproduce, modify, or prepare derivative works based upon, distribute, license, sell, transfer, publicly display, publicly perform, transmit, or use such Quantcast Property. In the event that your Quantcast account is suspended or terminated, Quantcast will continue to respect this Agreement’s limits on our use of the Measurement Data and will cease all public display of the Measurement Results.</p><p>Quantcast servers may choose to occasionally respond to any publisher’s Tag by redirecting the browser to a third-party anonymous beacon to support the provision of Quantcast services in market. The decision to beacon is not related to you, your traffic, or your user base.</p><ol start="7"><li> <strong>Indemnity.</strong></li></ol><p>Quantcast agrees to defend, indemnify, and hold you harmless from any judgments, damages, loss, liability, or costs (including reasonable attorneys’ fees) resulting from a third-party claim that the Technology or the Services infringe any U.S. or European intellectual property rights, provided that you (i) promptly inform and furnish Quantcast with a copy of each related communication and action, (ii) allow Quantcast to assume full control of the defense and settlement, and (iii) assist and cooperate with Quantcast, at Quantcast’s expense. Quantcast will have no obligation or liability hereunder where the claim results from any combination with, addition to, or modification of the Services or the Technology, from your failure to update your Tag, from your or any Authorized Affiliate breach of this Agreement, or from failure to obtain consent for your and our use of cookies or other tracking technology in accordance with Applicable Privacy Laws. If the Services or Technology become, or, in Quantcast’s opinion are likely to become, the subject of a third-party claim against you, Quantcast may, at its option and expense, procure rights for you to continue using the Services or the Technology, replace or modify the same so that it performs substantially similar functions but does not infringe, or terminate this Agreement. <strong>The foregoing states the sole and exclusive liability of Quantcast and your sole remedy with respect to third party claims of any kind.</strong></p><p>You agree to indemnify and hold Quantcast harmless from any judgments, damages, loss, liability, or costs (including reasonable attorneys’ fees) resulting from a third-party claim resulting from your failure to update your Tag when we notify you of any Tag fixes, updates or upgrades.</p><ol start="8"><li> <strong>Warranty Disclaimer.</strong></li></ol><p><strong>The services and related information are provided “as is,” without warranty or condition of any kind, either express or implied. Without limiting the foregoing, Quantcast explicitly disclaims any warranties of merchantability, fitness for a particular purpose, quiet enjoyment, or non-infringement. Quantcast makes no warranty that the Services, the Quantcast website, or the Quantcast content will (1) meet your requirements, (2) be available on an uninterrupted, secure, or error-free basis, or (3) not cause any latency or processing delays. Quantcast is under no obligation to retain any Measurement Data or to keep the site up and running for any period of time. Quantcast makes no warranty regarding the accuracy, timeliness, truthfulness, completeness, or reliability of any information obtained through the Services, the Quantcast website, or the Quantcast content. No information, whether oral or written, will create any warranty or representation not expressly made herein. The foregoing exclusions and disclaimers are an essential part of this Agreement and formed a basis for enabling Quantcast to offer the Services to you. Some jurisdictions do not allow exclusion of certain warranties so this disclaimer may not apply to you in full.</strong></p><ol start="9"><li> <strong>Suspension and Termination.</strong></li></ol><p>Unless otherwise terminated as set forth herein, this Agreement will remain in full force and effect while you use the Services. You may terminate your Quantcast account and this Agreement at any time by both (i) “dequantifying” by deleting all Reachpoints from your profile on the Quantcast website (or, alternatively, by emailing <a href="mailto:contact@quantcast.com"><u>contact@quantcast.com</u></a> (if you are resident in the US) or <a href="mailto:contact.dublin@quantcast.com"><u>contact.dublin@quantcast.com</u></a> (if you are resident outside the US) with your complete account information and explicit request to terminate) and (ii) removing the Tags from all of your Reachpoints. Quantcast may terminate or suspend your access to the Services or terminate this Agreement at any time, for any reason or no reason and without any liability to you. Upon termination, all licenses and other rights granted to you under this Agreement will immediately cease. Quantcast will not be liable to you or any third party for termination of this Agreement (whether by Quantcast or by you) or any termination or suspension of your use of the Services. Upon any termination or suspension, information in connection with your account may no longer be accessed by you. Notwithstanding the above, Sections 4 through 9, Sections 11 through 13, and the second paragraph of Section 3 will survive termination.</p><ol start="10"><li> <strong>Modification of the Service and of the Terms.</strong></li></ol><p>Quantcast reserves the right, in its sole discretion, to modify or discontinue the Quantcast website and Services without notice. Quantcast may also modify this Agreement from time to time. If the modified Agreement is not acceptable to you, you may terminate your account within 30 days by following the two-step procedure described in Section 9. Use of the Quantcast website, use of any Tag to contact Quantcast’s servers, or use of the Services, after 30 days, will constitute your acceptance thereof.</p><ol start="11"><li> <strong>Limitation of Liability.</strong></li></ol><p><strong>In no event will Quantcast be liable to you or any third party for any consequential loss, exemplary damages, incidental loss, special damages or loss, lost profit, loss or deletion of Measurement Data or Measurement Results, or punitive damages arising from your use of the Services, even if Quantcast has been advised of the possibility of such damages. These limitations formed a basis for enabling Quantcast to offer these Services to you. This paragraph will apply regardless of any failure of the exclusive remedy provided in the following paragraph.</strong></p><p>Except with regard to Quantcast’s obligations under Section 7, liability stemming from death or personal injury resulting from Quantcast’s negligence, or Quantcast’s fraud, notwithstanding anything to the contrary contained herein, Quantcast’s liability to you for any cause whatsoever and regardless of the form of the action, will at all times be limited to two hundred fifty U.S. dollars (US$250.00).</p><ol start="12"><li> <strong>Miscellaneous.</strong></li></ol><p>This Agreement constitutes the entire Agreement between the parties with respect to the Services and supersedes all previous and contemporaneous agreements, proposals, and communications, written or oral between Quantcast and you with respect thereto. Any agreements regarding the delivery or use of advertising segments will govern the parties’ relationship in connection with the applicable segments but will not affect the parties’ rights, restrictions, or obligations under this Agreement, which the parties acknowledge as separate subject matter. Any waiver by either party of any violation of this Agreement will not be deemed to waive any further or future violation of the same or any other provision. If any parts or provisions of this Agreement are held to be unenforceable, then you and Quantcast agree that such parts or provisions will be given maximum permissible force and effect and the remainder of the Agreement will be fully enforceable. You and Quantcast agree that there are no third party beneficiaries of any promises, obligations or representations made by Quantcast. Either Party may assign its rights, data, and duties, under this Agreement in their entirety in connection with a sale of all (or substantially all) of its assets relating to this Agreement, a merger, or a reorganization. Nothing in this Agreement will constitute a partnership or joint venture or joint controllership between you and Quantcast. <strong>This Agreement and any dispute relating to this Agreement will be governed by the laws of the United States and the laws of the State of California, without regard to U.S. or California choice of law rules. You and Quantcast agree and consent that jurisdiction, proper venue, and the most convenient forums for all claims, actions, and proceedings of any kind relating to Quantcast or the matters in this Agreement will be exclusively in courts located in San Francisco, California.</strong> This Agreement is drafted in the English language. Any translation into another language is provided for convenience only. In the event of any inconsistency between the English language version and any translation, the English language version shall prevail.</p><ol start="13"><li> <strong>Notice.</strong></li></ol><p>All notices or other communications to Quantcast from you will be deemed given only when received by hand delivery, electronic mail, or prepaid first class mail, at the address below or any other address provided by Quantcast to you for these purposes:</p><p>Persons in the United States, please contact:</p><p>Quantcast Corp.<br />795 Folsom Street<br />San Francisco, CA 94107<br />Attn: Legal Department<br />Email: <a href="mailto:contact@quantcast.com"><u>contact@quantcast.com</u></a></p><p>Persons outside of the United States, please contact:</p><p>Quantcast International Limited<br />Beaux Lane House<br />Lower Mercer Street, 1st Floor<br />Dublin 2, Ireland<br />Attn: Legal Department<br />Email: <a href="mailto:contact.dublin@quantcast.com"><u>contact.dublin@quantcast.com</u></a></p><ol start="14"><li><strong> Definitions</strong></li></ol><p><strong><em>“Applicable Privacy Laws” </em></strong>means any applicable privacy or data protection laws, statutes or regulations as may be amended, extended or re-enacted from time to time, including, where applicable, (a) the EU General Data Protection Regulation 2016/679 (“<strong>GDPR</strong>”) and any EU Member State laws implementing GDPR; (b) the California Consumer Privacy Act, Cal. Civ. Code § 1798.100 <em>et seq.</em> (“<strong>CCPA</strong>”); and; (c) the e-Privacy Directive 2002/58/EC, as amended and as transposed into EU Member State law and any legislation replacing the e-Privacy Directive.</p><p><strong><em>“Authorized Affiliate” </em></strong>means a third party that you allow to use your Tag, your account, or the Measurement Results.</p><p>“<strong><em>Business</em></strong>” has the same meaning as in CCPA.</p><p><strong><em>“Measurement Data” </em></strong>has the meaning given to it in Section 1.</p><p><strong><em>“Measurement Results” </em></strong>has the meaning defined in Section 1.</p><p><strong>“<em>Personal Data</em>”</strong> has the same meaning as in GDPR.</p><p>“<strong><em>Personal Information</em></strong>” has the same meaning as in CCPA.</p><p><strong><em>“Quantcast Content” </em></strong>means the content of the Quantcast website and the Services, including the Measurement Data and Measurement Results.</p><p>“<strong><em>Quantcast Property</em></strong>” has the meaning given to it in Section 6.</p><p><strong><em>“Reachpoint” </em></strong>has the meaning given to it in Section 1.</p><p><strong><em>“Services” </em></strong>means Quantcast Measurement: the digital audience ratings service that allows you (or an Authorized Affiliate) to define and measure specific online events by tagging Reachpoints, as described herein and as governed by these terms and conditions.</p><p><strong><em>“Tag” </em></strong>means the particular javascript or other audience measurement code or software development kit provided to you by Quantcast, which allows Quantcast to set a cookie and embeddable on web pages, media files, and other Reachpoints, together with any labels and any fixes, updates, and upgrades provided to you.</p><p><strong><em>“Technology” </em></strong>means, separately and collectively, the Tags, and Quantcast’s proprietary technology that generates the Measurement Results.</p><p><strong><em>“Third Party” </em></strong>has the same meaning as in CCPA.</p><ol start="15"><li><strong> Contracting Party.</strong></li></ol><p>If you reside in the US this Agreement is between you and Quantcast Corporation. If you reside outside of the US, this Agreement is between you and Quantcast International Limited, an Irish limited liability company. References to “Quantcast”, “us”, “we” and “our” mean either Quantcast Corporation or Quantcast International Limited as appropriate.</p> </div> </div> </div> </div> <div id="contract-id-138183-version-60f82177073168410a1ee157" data-vid="60f82177073168410a1ee157" class="version-container js-version-container-138183 " style="display: none;"> <div id="version-languages-60f82177073168410a1ee157" class="version-translation-container"> <div id="version-60f82177073168410a1ee157-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Measure and Publisher Terms of Service"> <div class="row"> <h5 class="effective-date" role="presentation">Effective July 21st 2021  <span class="light">to</span>  July 23rd 2021</h5> <a id="download-version-60f82177073168410a1ee157-locale-en-us" href="https://quantcast.pactsafe.io/versions/60f82177073168410a1ee157.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-60f82177073168410a1ee157"> <p><strong>Quantcast Measure and Q for Publishers Terms of Service</strong></p><p><strong>Effective: January 1, 2020</strong></p><p>Once you have agreed to these <strong>Terms and Conditions</strong> you will be able to download and install the Quantcast Measure Tag. These terms will apply on after such download and installation.</p><p>This Quantcast Measure and Q for Publishers Terms of Service (this <strong><em>“Agreement”</em></strong>) describes the terms and conditions on which Quantcast makes Quantcast Measure and Q for Publishers (the <strong><em>“Services”</em></strong>) available to you. </p><p>BY CLICKING THE “I ACCEPT” BUTTON, COMPLETING THE REGISTRATION PROCESS, OR USING THE SERVICES, YOU ARE AGREEING TO BE BOUND BY THIS AGREEMENT. IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY, IN WHICH CASE THE TERMS “YOU” OR “YOUR” WILL REFER TO SUCH ENTITY (OR, IF SUCH ENTITY IS ACTING AS AN AUTHORIZED AFFILIATE, THEN THE TERMS “YOU” OR “YOUR” WILL REFER TO SUCH ENTITY, THE AUTHORIZING PARTY(IES), OR BOTH, AS APPLICABLE). QUANTCAST MAY MODIFY THIS AGREEMENT FROM TIME TO TIME; CONTINUED USE 30 DAYS AFTER NOTIFICATION WILL CONSTITUTE ACCEPTANCE (SEE SECTION 10).</p><p>Capitalized terms not otherwise defined herein are defined in Section 14.</p><ol><li> <strong>Introduction: Reachpoints, Tags, and Measurement Data.</strong></li></ol><p>Quantcast Measure is a free digital audience measurement service that allows you to tag web pages, video, advertisements, apps, content, and paid search campaigns (what we call, “<strong><em>Reachpoints</em></strong>”) for direct measurement.</p><p>You can also define and measure actions and events by customizing your Tags with labels. You have complete control over (and are solely responsible for) which Reachpoints are tagged, how segments are labelled (e.g., with meaningful or obfuscated names), and how the resulting Measurement Results are or are not disclosed publicly.</p><p>Each time a browser visits your tagged Reachpoints, Quantcast may, in accordance with Applicable Privacy Laws, collect traffic statistics like those in any web server log (what we call, “<strong><em>Measurement Data</em></strong>”). We then apply proprietary Quantcast algorithms and other data to the Measurement Data to generate the “<strong><em>Measurement Results</em></strong>”, which we make available to you on the Quantcast website (see Section 3). For more information about how the Services work, please see our <a href="https://www.quantcast.com/faq/quantcast-services/"><u>FAQ</u></a>. </p><p>To measure Reachpoints that you do not own or control, you may provide your Tag to a third party who accepts this Agreement (any such third party, an <em>“</em><strong><em>Authorized Affiliate</em></strong><em>”</em>); you may also instruct us to give the Authorized Affiliate access to the Measurement Results.</p><ol start="2"><li> <strong>Registration.</strong></li></ol><p>In order to access the Services you must register for a Quantcast account on the Quantcast website. Each new app you Tag requires its own registration and then receives its own unique API key. In registering, you agree to provide accurate, current, and complete information, and to keep it up to date. Any processing of Personal Data when registering for a Quantcast account will be processed in accordance with the Quantcast Privacy Policy which you can access <a href="https://www.quantcast.com/privacy/"><u>here</u></a>.</p><p>You are responsible for keeping your password confidential. You hereby take responsibility for all actions taken—and instructions provided to Quantcast—under your account or with the Measurement Results, by you or any third parties, whether or not authorized. You will notify Quantcast immediately of any unauthorized or non-compliant use of your account and will cooperate with us in stopping it.</p><ol start="3"><li> <strong>Measurement Data and Results.</strong></li></ol><p>Quantcast uses each piece of Measurement Data both to understand your audience (for your benefit only) and as one of trillions of data points for predictive analytics and in determining what content and advertising to show individuals across the internet and other digital applications. You acknowledge that Quantcast may use Personal Information it receives from you to provide services to other Quantcast clients or for Quantcast’s commercial interests that may be unrelated to providing the Services to you.</p><p>Quantcast will never sell your audience (whether identified as such or not) and you control the extent to which Quantcast displays the Measurement Results.</p><p>Quantcast grants you perpetual rights to use, copy, and distribute the Measurement Results, including with our sharable widgets, only as long as you:</p><ol><li>Credit Us. Conspicuously include: “Source: Quantcast <a href="https://www.quantcast.com/"><u>www.quantcast.com</u></a>”;</li><li>Present the Measurement Results Exactly as We Provided It. Do not: (i) manipulate or modify the Measurement Results to state or suggest different results from those specifically presented by Quantcast; (ii) combine information related to different Quantcast profiles (for example, by adding together the reach from two different sites instead of presenting the cross-site unduplicated reach measurement provided by Quantcast); (iii) quantitatively aggregate or combine information in the Measurement Results with information derived from other sources (but offering a comparison with information derived from other sources is permissible);</li><li>Don’t Use Our Work to Compete with Us. Do not use the information in the Measurement Results in any way that competes with Quantcast; and</li><li>Bind Third Parties. If you provide the information in the Measurement Results directly to any third party (rather than by having them access the information through the Quantcast website), you must ensure that they agree to be bound by and comply with the terms of this Agreement including the foregoing requirements. </li></ol><ol start="4"><li><strong> Tagging Rules and Privacy.</strong></li></ol><p>You agree not to misrepresent your digital traffic, audience, or user activity in connection with Quantcast, the Services, or any Tags. You agree not to tag any adware or spyware inventory, or any Reachpoint revealing precise geographic location (i.e., information that describes the precise location of a device derived through any technology that is capable of determining with reasonable specificity the actual physical location of an individual or device), specific health / medical /sex-life information, credit card or financial data, or criminal convictions or charges. In addition, if you are an EU established company or person or your Reachpoints are directed towards end users in the EU, you agree not to tag any Reachpoint revealing other sensitive or special category Personal Data, including racial or ethnic origin, political opinions or parties, religious or philosophical beliefs, or trade union membership. If you represent to Quantcast (e.g., during the signup process) that your Reachpoints are directed to users under the age of 16, Quantcast will not collect any Personal Data from such Reachpoints and you will not receive those of our services that require collection of data across different websites. You will not modify the Tag other than as described in a <a href="https://help.quantcast.com/hc/en-us"><u>Quantcast Learning Center Guide</u></a>. You agree to update your Tag (which may require retagging your Reachpoints) when we notify you of any Tag fixes, updates or upgrades. You will use the Tag in the top most frame possible. You will retain the Tag’s origin address that we provided, in full.</p><p>You agree to comply with Applicable Privacy Laws and also industry self-regulation Principles and Codes of Conduct for interest-based advertising in connection with your use of the Tag and the Services. You agree not to use the Services to track or collect personally identifiable information of end users. To the extent that the web pages or apps in which you place the Technology are accessed by end users in the EU, you agree to implement a transparency and consent solution compatible with the <a href="https://iabeurope.eu/tcf"><u>IAB Europe Transparency and Consent Framework</u></a> (such as <a href="https://www.quantcast.com/products/choice-consent-management-platform/"><u>Quantcast Choice</u></a>) or another solution mutually agreed by both parties in writing. While you are implementing such consent solution, you agree to (i) obtain consent for Quantcast to use cookies and similar technologies in compliance with Applicable Privacy Laws, (ii) provide proof of such consent if requested by Quantcast, and (iii) not permit calls from your web pages or apps to Quantcast servers if such consent has not be obtained. Wherever possible, you agree to name Quantcast as a party for or by whom cookies or similar technologies are used to access the device and Personal Data is collected through your webpages or apps.</p><p>You further agree to prominently display to end users a user friendly, easily accessible, clear and comprehensive privacy policy (and, if necessitated by Applicable Privacy Laws, a separate cookie policy) that, where required, complies with Applicable Privacy Laws and contains the following (a) a statement that your site or app permits data collection for interest-based advertising, (ii) a description of the types of data collected for such advertising, (iii) an explanation of the purposes for which data is collected by, or transferred to, third parties, and (iv) a conspicuous link to either an opt-out mechanism, such as the NAI or DAA opt-outs for non-EU established companies or a consent revocation page for EU established companies. If you use the Services to collect data from a network of domains or subdomains, you will inform each in advance of such disclosures.</p><p>In the case of app measurement, operating system platforms provide device-level setting options that allow end users to indicate their preference with respect to third party data collection and targeted advertising (the “<strong><em>Ad Preference Setting</em></strong>”). Quantcast treats these device level Ad Preference Settings as consumer opt-outs and you will accurately pass the Ad Preference Setting to Quantcast. You will not send any identifier associated with a device to the extent that such device has otherwise indicated that the end user wishes to be opted out of advertisement tracking.</p><p>To the extent that GDPR applies, you and Quantcast are each separate and independent data controllers of any Personal Data which you and we may disclose or receive under this Agreement. You and Quantcast, pursuant to this Agreement, do not and will not jointly determine the purposes or the means of processing of any Personal Data disclosed or received under this Agreement.</p><p>To the extent that CCPA applies, Quantcast is a Third Party in its relationship with you regarding your use of the Services. </p><p>If you are a Business subject to CCPA, you agree to prominently post a “Do Not Sell My Personal Information” link on all of your Reachpoints, and to provide consumers with the disclosures required of Businesses by CCPA.</p><ol start="5"><li> <strong>Restrictions.</strong></li></ol><p>You agree to use the Services only in accordance with the terms and conditions of this Agreement. You will not use the Service to engage in any illegal or offensive acts or serve any illegal content via any Reachpoint. You will not:</p><ol><li>Interfere or attempt to interfere with the operation or security-related features of the Services or the Technology;</li><li>Delete, or in any manner alter, the copyright, trademark, or other proprietary rights notices appearing on any Quantcast Content;</li><li>Represent that Quantcast endorses or supports your services; make any representations and warranties concerning any aspect of the Services, the Technology, or Measurement Results to any Authorized Third Parties or other third parties; or</li><li>Attempt to index, scrape, search, or crawl the Services or the Quantcast website with any automated process; or attempt to access any information or technology relating to the Services, the Quantcast website, or our proprietary algorithms through any means not intentionally made available by Quantcast to you. </li></ol><ol start="6"><li><strong> Quantcast Rights.</strong></li></ol><p>All right, title, and interest, including intellectual property rights, in and to the Quantcast website, the Services, the Technology, and the Quantcast Content are and will remain the exclusive property of Quantcast (“<strong><em>Quantcast Property</em></strong>”). Except as expressly permitted in this Agreement, you will not reproduce, modify, or prepare derivative works based upon, distribute, license, sell, transfer, publicly display, publicly perform, transmit, or use such Quantcast Property. In the event that your Quantcast account is suspended or terminated, Quantcast will continue to respect this Agreement’s limits on our use of the Measurement Data and will cease all public display of the Measurement Results.</p><p>Quantcast servers may choose to occasionally respond to any publisher’s Tag by redirecting the browser to a third-party anonymous beacon to support the provision of Quantcast services in market. The decision to beacon is not related to you, your traffic, or your user base.</p><ol start="7"><li> <strong>Indemnity.</strong></li></ol><p>Quantcast agrees to defend, indemnify, and hold you harmless from any judgments, damages, loss, liability, or costs (including reasonable attorneys’ fees) resulting from a third-party claim that the Technology or the Services infringe any U.S. or European intellectual property rights, provided that you (i) promptly inform and furnish Quantcast with a copy of each related communication and action, (ii) allow Quantcast to assume full control of the defense and settlement, and (iii) assist and cooperate with Quantcast, at Quantcast’s expense. Quantcast will have no obligation or liability hereunder where the claim results from any combination with, addition to, or modification of the Services or the Technology, from your failure to update your Tag, from your or any Authorized Affiliate breach of this Agreement, or from failure to obtain consent for your and our use of cookies or other tracking technology in accordance with Applicable Privacy Laws. If the Services or Technology become, or, in Quantcast’s opinion are likely to become, the subject of a third-party claim against you, Quantcast may, at its option and expense, procure rights for you to continue using the Services or the Technology, replace or modify the same so that it performs substantially similar functions but does not infringe, or terminate this Agreement. <strong>The foregoing states the sole and exclusive liability of Quantcast and your sole remedy with respect to third party claims of any kind.</strong></p><p>You agree to indemnify and hold Quantcast harmless from any judgments, damages, loss, liability, or costs (including reasonable attorneys’ fees) resulting from a third-party claim resulting from your failure to update your Tag when we notify you of any Tag fixes, updates or upgrades.</p><ol start="8"><li> <strong>Warranty Disclaimer.</strong></li></ol><p><strong>The services and related information are provided “as is,” without warranty or condition of any kind, either express or implied. Without limiting the foregoing, Quantcast explicitly disclaims any warranties of merchantability, fitness for a particular purpose, quiet enjoyment, or non-infringement. Quantcast makes no warranty that the Services, the Quantcast website, or the Quantcast content will (1) meet your requirements, (2) be available on an uninterrupted, secure, or error-free basis, or (3) not cause any latency or processing delays. Quantcast is under no obligation to retain any Measurement Data or to keep the site up and running for any period of time. Quantcast makes no warranty regarding the accuracy, timeliness, truthfulness, completeness, or reliability of any information obtained through the Services, the Quantcast website, or the Quantcast content. No information, whether oral or written, will create any warranty or representation not expressly made herein. The foregoing exclusions and disclaimers are an essential part of this Agreement and formed a basis for enabling Quantcast to offer the Services to you. Some jurisdictions do not allow exclusion of certain warranties so this disclaimer may not apply to you in full.</strong></p><ol start="9"><li> <strong>Suspension and Termination.</strong></li></ol><p>Unless otherwise terminated as set forth herein, this Agreement will remain in full force and effect while you use the Services. You may terminate your Quantcast account and this Agreement at any time by both (i) “dequantifying” by deleting all Reachpoints from your profile on the Quantcast website (or, alternatively, by emailing <a href="mailto:contact@quantcast.com"><u>contact@quantcast.com</u></a> (if you are resident in the US) or <a href="mailto:contact.dublin@quantcast.com"><u>contact.dublin@quantcast.com</u></a> (if you are resident outside the US) with your complete account information and explicit request to terminate) and (ii) removing the Tags from all of your Reachpoints. Quantcast may terminate or suspend your access to the Services or terminate this Agreement at any time, for any reason or no reason and without any liability to you. Upon termination, all licenses and other rights granted to you under this Agreement will immediately cease. Quantcast will not be liable to you or any third party for termination of this Agreement (whether by Quantcast or by you) or any termination or suspension of your use of the Services. Upon any termination or suspension, information in connection with your account may no longer be accessed by you. Notwithstanding the above, Sections 4 through 9, Sections 11 through 13, and the second paragraph of Section 3 will survive termination.</p><ol start="10"><li> <strong>Modification of the Service and of the Terms.</strong></li></ol><p>Quantcast reserves the right, in its sole discretion, to modify or discontinue the Quantcast website and Services without notice. Quantcast may also modify this Agreement from time to time. If the modified Agreement is not acceptable to you, you may terminate your account within 30 days by following the two-step procedure described in Section 9. Use of the Quantcast website, use of any Tag to contact Quantcast’s servers, or use of the Services, after 30 days, will constitute your acceptance thereof.</p><ol start="11"><li> <strong>Limitation of Liability.</strong></li></ol><p><strong>In no event will Quantcast be liable to you or any third party for any consequential loss, exemplary damages, incidental loss, special damages or loss, lost profit, loss or deletion of Measurement Data or Measurement Results, or punitive damages arising from your use of the Services, even if Quantcast has been advised of the possibility of such damages. These limitations formed a basis for enabling Quantcast to offer these Services to you. This paragraph will apply regardless of any failure of the exclusive remedy provided in the following paragraph.</strong></p><p>Except with regard to Quantcast’s obligations under Section 7, liability stemming from death or personal injury resulting from Quantcast’s negligence, or Quantcast’s fraud, notwithstanding anything to the contrary contained herein, Quantcast’s liability to you for any cause whatsoever and regardless of the form of the action, will at all times be limited to two hundred fifty U.S. dollars (US$250.00).</p><ol start="12"><li> <strong>Miscellaneous.</strong></li></ol><p>This Agreement constitutes the entire Agreement between the parties with respect to the Services and supersedes all previous and contemporaneous agreements, proposals, and communications, written or oral between Quantcast and you with respect thereto. Any agreements regarding the delivery or use of advertising segments will govern the parties’ relationship in connection with the applicable segments but will not affect the parties’ rights, restrictions, or obligations under this Agreement, which the parties acknowledge as separate subject matter. Any waiver by either party of any violation of this Agreement will not be deemed to waive any further or future violation of the same or any other provision. If any parts or provisions of this Agreement are held to be unenforceable, then you and Quantcast agree that such parts or provisions will be given maximum permissible force and effect and the remainder of the Agreement will be fully enforceable. You and Quantcast agree that there are no third party beneficiaries of any promises, obligations or representations made by Quantcast. Either Party may assign its rights, data, and duties, under this Agreement in their entirety in connection with a sale of all (or substantially all) of its assets relating to this Agreement, a merger, or a reorganization. Nothing in this Agreement will constitute a partnership or joint venture or joint controllership between you and Quantcast. <strong>This Agreement and any dispute relating to this Agreement will be governed by the laws of the United States and the laws of the State of California, without regard to U.S. or California choice of law rules. You and Quantcast agree and consent that jurisdiction, proper venue, and the most convenient forums for all claims, actions, and proceedings of any kind relating to Quantcast or the matters in this Agreement will be exclusively in courts located in San Francisco, California.</strong> This Agreement is drafted in the English language. Any translation into another language is provided for convenience only. In the event of any inconsistency between the English language version and any translation, the English language version shall prevail.</p><ol start="13"><li> <strong>Notice.</strong></li></ol><p>All notices or other communications to Quantcast from you will be deemed given only when received by hand delivery, electronic mail, or prepaid first class mail, at the address below or any other address provided by Quantcast to you for these purposes:</p><p>Persons in the United States, please contact:</p><p>Quantcast Corp.<br />795 Folsom Street<br />San Francisco, CA 94107<br />Attn: Legal Department<br />Email: <a href="mailto:contact@quantcast.com"><u>contact@quantcast.com</u></a></p><p>Persons outside of the United States, please contact:</p><p>Quantcast International Limited<br />Beaux Lane House<br />Lower Mercer Street, 1st Floor<br />Dublin 2, Ireland<br />Attn: Legal Department<br />Email: <a href="mailto:contact.dublin@quantcast.com"><u>contact.dublin@quantcast.com</u></a></p><ol start="14"><li><strong> Definitions</strong></li></ol><p><strong><em>“Applicable Privacy Laws” </em></strong>means any applicable privacy or data protection laws, statutes or regulations as may be amended, extended or re-enacted from time to time, including, where applicable, (a) the EU General Data Protection Regulation 2016/679 (“<strong>GDPR</strong>”) and any EU Member State laws implementing GDPR; (b) the California Consumer Privacy Act, Cal. Civ. Code § 1798.100 <em>et seq.</em> (“<strong>CCPA</strong>”); and; (c) the e-Privacy Directive 2002/58/EC, as amended and as transposed into EU Member State law and any legislation replacing the e-Privacy Directive.</p><p><strong><em>“Authorized Affiliate” </em></strong>means a third party that you allow to use your Tag, your account, or the Measurement Results.</p><p>“<strong><em>Business</em></strong>” has the same meaning as in CCPA.</p><p><strong><em>“Measurement Data” </em></strong>has the meaning given to it in Section 1.</p><p><strong><em>“Measurement Results” </em></strong>has the meaning defined in Section 1.</p><p><strong>“<em>Personal Data</em>”</strong> has the same meaning as in GDPR.</p><p>“<strong><em>Personal Information</em></strong>” has the same meaning as in CCPA.</p><p><strong><em>“Quantcast Content” </em></strong>means the content of the Quantcast website and the Services, including the Measurement Data and Measurement Results.</p><p>“<strong><em>Quantcast Property</em></strong>” has the meaning given to it in Section 6.</p><p><strong><em>“Reachpoint” </em></strong>has the meaning given to it in Section 1.</p><p><strong><em>“Services” </em></strong>means Quantcast Measurement: the digital audience ratings service that allows you (or an Authorized Affiliate) to define and measure specific online events by tagging Reachpoints, as described herein and as governed by these terms and conditions.</p><p><strong><em>“Tag” </em></strong>means the particular javascript or other audience measurement code or software development kit provided to you by Quantcast, which allows Quantcast to set a cookie and embeddable on web pages, media files, and other Reachpoints, together with any labels and any fixes, updates, and upgrades provided to you.</p><p><strong><em>“Technology” </em></strong>means, separately and collectively, the Tags, and Quantcast’s proprietary technology that generates the Measurement Results.</p><p><strong><em>“Third Party” </em></strong>has the same meaning as in CCPA.</p><ol start="15"><li><strong> Contracting Party.</strong></li></ol><p>If you reside in the US this Agreement is between you and Quantcast Corporation. If you reside outside of the US, this Agreement is between you and Quantcast International Limited, an Irish limited liability company. References to “Quantcast”, “us”, “we” and “our” mean either Quantcast Corporation or Quantcast International Limited as appropriate.</p> </div> </div> </div> </div> </div> </div> <div id="contract-id-322478" class="contract-container group-item " data-id="322478" data-key="us-data-privacy-addendum" data-groups="" style="display: none;"> <div class="contract-header"> <h2>US Data Privacy Addendum</h2> <div class="row"> <div class="six columns" id="version-effective-date-322478"> <label for="select-version-322478" class="select-version select-version-label">Version</label> <select name="versions-322478" id="select-version-322478" class="select-version select-version-select input-select"> <option selected value="contract-id-322478-version-64ecf0e362494df5cd3f3298" class="contract-id-322478-version-64ecf0e362494df5cd3f3298" data-version="1.0">Version 1.0  (Current)</option> </select> </div> </div> </div> <div id="contract-versions-322478"> <div id="contract-id-322478-version-64ecf0e362494df5cd3f3298" data-vid="64ecf0e362494df5cd3f3298" class="version-container js-version-container-322478 " style="display: block;"> <div id="version-languages-64ecf0e362494df5cd3f3298" class="version-translation-container"> <div id="version-64ecf0e362494df5cd3f3298-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="US Data Privacy Addendum"> <div class="row"> <h5 class="effective-date" role="presentation">Effective August 28th 2023</h5> <a id="download-version-64ecf0e362494df5cd3f3298-locale-en-us" href="https://quantcast.pactsafe.io/versions/64ecf0e362494df5cd3f3298.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-64ecf0e362494df5cd3f3298"> <p><strong>Effective Date: May 16, 2023</strong></p><p>This US Data Privacy Addendum (this “<strong>Addendum</strong>”) entered into by Customer and Quantcast (each, a “<strong>Party</strong>” and collectively, the “<strong>Parties</strong>”), governs the Processing of Personal Information that Customer transmits or otherwise makes available to Quantcast in connection with the delivery of Quantcast’s services (“<strong>Services</strong>”). </p><p>This Addendum is incorporated into the relevant Quantcast services agreement executed by the Parties (the “<strong>Agreement</strong>”). This Addendum reflects the Parties’ agreement with respect to the Processing of Personal Information pursuant to the Agreement and is applicable solely to the extent that the US State Privacy Laws apply. </p><p>In the event of any inconsistency between the terms of the Agreement and this Addendum, the terms of this Addendum shall prevail. </p><p>1. <strong>Definitions</strong>. Capitalized terms used in this Addendum that are not defined herein shall have the same meaning as set forth in the Agreement.</p><p>1.1. “<strong>Consumer</strong>” means a natural person to whom Personal Information relates.</p><p>1.2. “<strong>Consumer Rights Request</strong>” means a request made by a Consumer to exercise his or her rights under the US State Privacy Laws in relation to Personal Information.</p><p>1.3. “<strong>Controller</strong>” means the party that alone or jointly with others determines the purpose and means of the Processing of Personal Information. </p><p>1.4. “<strong>Personal Information</strong>” means any information relating to a Consumer that is subject to protection under the US State Privacy Laws and includes information that is referred to as “personal data” and similar terms as may be defined in the US State Privacy Laws. </p><p>1.5. “<strong>Processor</strong>” means the party that Processes Personal Information on behalf of the Controller. </p><p>1.6. “<strong>Subprocessor</strong>” means a party engaged by Quantcast in the Processing of the Customer Personal Information on Customer’s behalf. </p><p>1.7. “<strong>US State Privacy Laws</strong>” means privacy laws, regulations, or guidance applicable to the Processing of Personal Information in any relevant jurisdiction, including the California Consumer Privacy Act, as amended, including by the California Privacy Rights Act and implementing regulations (“<strong>CCPA</strong>”), the Colorado Privacy Act (“<strong>CPA</strong>”), the Connecticut Act Concerning Protection and Online Monitoring (“<strong>CTDPA</strong>”), the Utah Consumer Privacy Act (“<strong>UCPA</strong>”), the Virginia Consumer Data Protection Act (“<strong>VCDPA</strong>”), and any other similar applicable laws that are in effect or come into effect during the term of the Agreement. </p><p>1.8. The terms “<strong>Business</strong>,” “<strong>Process</strong>,” <strong>“Sale</strong>” (or “<strong>Sell</strong>”), “<strong>Service Provider</strong>,” “<strong>Share</strong>,” and “<strong>Third Party</strong>” have the meanings ascribed to them in the CCPA.</p><p><strong>2.</strong> <strong>Quantcast as a Third Party</strong>. </p><p>2.1. <strong>Role of Quantcast. </strong>The Parties acknowledge and agree that with regard to the Personal Information that Customer makes available to Quantcast through the Tag pursuant to the Agreement and any Personal Information included in the Customer Data (the “<strong>Disclosed Personal Information</strong>”), Quantcast is a Third Party. In its role as a Third Party, Quantcast shall comply with the obligations that apply to it under the US State Privacy Laws (including with respect to the Disclosed Personal Information) and provide the Disclosed Personal Information the level of privacy protection required by such laws. In the event that Quantcast determines that it can no longer meet its obligations under the US State Privacy Laws with respect to the Disclosed Personal Information, it shall take commercially reasonable steps to notify Customer.</p><p>2.2. <strong>Processing of the Disclosed Personal Information. </strong>Customer makes the Disclosed Personal Information available to Quantcast for the limited and specified purpose of providing Customer with access to Quantcast’s platform and the Services and as otherwise described in the Agreement. Quantcast shall not Process the Disclosed Personal Information for any other purpose unless such Processing is explicitly permitted or required by the US State Privacy Laws or other applicable law. </p><p>2.3. <strong>Data Security</strong>. Quantcast shall maintain technical and organizational measures designed to protect the Disclosed Personal Information against any breach of security leading to the accidental or unlawful destruction, use, loss, alteration, unauthorized disclosure of, or access to the Disclosed Personal Information. </p><p>2.4. <strong>Consumer Rights Requests</strong>. In accordance with the US State Privacy Laws, Customer shall notify Quantcast in writing or through other methods agreed upon by the Parties of all Consumer Rights Requests it receives relating to the Disclosed Personal Information with which Quantcast must comply (including deletion and opt-out requests). </p><p>2.5. <strong>Compliance Verification</strong>. At reasonable intervals during the term of the Agreement not to exceed more than once in a given twelve (12) month period, Quantcast shall, upon written request, make available to Customer information or documentation necessary to demonstrate its compliance with its obligations under this Addendum with respect to the Disclosed Personal Information. In the event that the information or documentation provided by Quantcast reveals any unauthorized use of the Disclosed Personal Information, Customer and Quantcast shall promptly work together in good faith to agree upon reasonable and appropriate steps to stop and remediate the unauthorized use. </p><p>3. <strong>Modifications</strong>. The Parties agree to cooperate in good faith to amend the terms of this Addendum and/or enter into additional terms as necessary to address modifications, amendments, or updates to the US State Privacy Laws. </p> </div> </div> </div> </div> </div> </div> <div id="contract-id-322672" class="contract-container group-item " data-id="322672" data-key="key-terms" data-groups="" style="display: none;"> <div class="contract-header"> <h2>Key Terms</h2> <div class="row"> <div class="six columns" id="version-effective-date-322672"> <label for="select-version-322672" class="select-version select-version-label">Version</label> <select name="versions-322672" id="select-version-322672" class="select-version select-version-select input-select"> <option selected value="contract-id-322672-version-67e4443eea953543e60a5b0a" class="contract-id-322672-version-67e4443eea953543e60a5b0a" data-version="3.3">Version 3.3  (Current)</option> <option value="contract-id-322672-version-6760a712b9b0d4c2730b284d" class="contract-id-322672-version-6760a712b9b0d4c2730b284d" data-version="3.2">Version 3.2</option> <option value="contract-id-322672-version-6668a15909e779e0451ebb07" class="contract-id-322672-version-6668a15909e779e0451ebb07" data-version="3.1">Version 3.1</option> <option value="contract-id-322672-version-65cbee59b15b9354192b06ba" class="contract-id-322672-version-65cbee59b15b9354192b06ba" data-version="3.0">Version 3.0</option> <option value="contract-id-322672-version-64ff9c87bc0fd0dfa69cae9f" class="contract-id-322672-version-64ff9c87bc0fd0dfa69cae9f" data-version="2.0">Version 2.0</option> <option value="contract-id-322672-version-64ed1044b706a177465006fa" class="contract-id-322672-version-64ed1044b706a177465006fa" data-version="1.0">Version 1.0</option> </select> </div> </div> </div> <div id="contract-versions-322672"> <div id="contract-id-322672-version-67e4443eea953543e60a5b0a" data-vid="67e4443eea953543e60a5b0a" class="version-container js-version-container-322672 " style="display: block;"> <div id="version-languages-67e4443eea953543e60a5b0a" class="version-translation-container"> <div id="version-67e4443eea953543e60a5b0a-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Key Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective March 26th 2025</h5> <a id="download-version-67e4443eea953543e60a5b0a-locale-en-us" href="https://quantcast.pactsafe.io/versions/67e4443eea953543e60a5b0a.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-67e4443eea953543e60a5b0a"> <h1><a id="_gjdgxs"></a><strong>Key Terms</strong></h1><p>Effective: March 25 2025</p><p>Capitalized terms that are not defined in these Key Terms are as defined in the <a href="https://legal.quantcast.com/#products-and-services-privacy-policy"><u>Quantcast Products and Services Privacy Policy</u></a>. These Key Terms are for use in understanding the Quantcast Products and Services Privacy Policy. Nothing in these Key Terms modifies any active agreement with any Quantcast customer, vendor or other business partner (e.g., agreements for the Advertise and Measure product, etc.).</p><h3><a id="_30j0zll"></a>Advertising Exchange</h3><p>See <a href="#_44sinio"><u>Exchange/Advertising Exchange</u></a>.</p><h3><a id="_1fob9te"></a>Attributes/Attribute Information</h3><p>Attributes are known, observed, or inferred characteristics. Examples of attributes are “male” and “visited XYZ website”. Attributes may be derived from <a href="#_1ksv4uv"><u>Event Data</u></a>, <a href="#_tyjcwt"><u>Bid Request Data</u></a>, <a href="#_1t3h5sf"><u>Client Data</u></a>,<a href="#_nmf14n"><u> Third Party Data</u></a>, and <a href="#_qsh70q"><u>Inferences/Inferred Data</u></a>. Quantcast associates attributes with <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a>.</p><h3><a id="_3znysh7"></a>Audience</h3><p>An Audience is a group of devices and/or users who are known to or are estimated to have certain common characteristics. A characteristic in common may be an <a href="#_3as4poj"><u>Interest</u></a>, such as an interest in cooking. A characteristic in common may be an <a href="#_1fob9te"><u>Attribute</u></a>, such as being male, visited a particular digital property, or viewed or interacted with a particular advertisement. One type of Audience is a group who have visited a Quantcast Client’s digital property. Another type of Audience is a group who have been shown, or may potentially be shown, a Quantcast Client’s advertisement.</p><h3><a id="_2et92p0"></a>Audience Insights</h3><p>Audience Insights are data collected, or data that is inferred from data collected, about an <a href="#_3znysh7"><u>Audience</u></a>. Audience Insights are aggregated, anonymised data and are not <a href="#_32hioqz"><u>Personal Information</u></a>. An example of an Audience Insight is a report that a given audience is estimated to be 70% male and 3 times as likely to be interested in cooking compared to the general population.</p><p>Quantcast provides Audience Insights based on <a href="#_1ksv4uv"><u>Event Data</u></a>, <a href="#_tyjcwt"><u>Bid Request Data</u></a>, <a href="#_1t3h5sf"><u>Client Data</u></a>, <a href="#_nmf14n"><u>Third Party Data</u></a>, and <a href="#_qsh70q"><u>Inferred Data</u></a> to Quantcast Clients. Audience Insights enable Quantcast Clients to better understand the audiences who engage with their content and ads.</p><h3><a id="_tyjcwt"></a>Bid Request/Bid Request Data</h3><p>A Bid Request is a request by a digital content publisher (e.g., website owner, app developer, streaming content provider, etc.) for an offer to place an ad in the publisher’s digital content. For example, when you visit an ad-supported web page, Bid Requests are sent by, or on behalf of, the publisher of the web page to multiple parties that may want to show an ad to you. Those parties can bid for the opportunity to show an ad in an auction, and an ad is selected to show on the page. Bid Requests typically go through an <a href="#_30j0zll"><u>Advertising Exchange</u></a>. This all happens via digital communication between computer servers in less than a second. The contents of the Bid Request may include information about the ad unit (the container in the digital content that will display the ad), the digital content, the device it will be seen on, and your engagement with the publisher’s digital content, so that prospective buyers can choose whether to bid and how much. For most cases, the contents of the Bid Request are defined by the OpenRTB industry standard (<a href="https://iabtechlab.com/standards/openrtb/"><u>https://iabtechlab.com/standards/openrtb/</u></a>), though not all fields are necessarily included in every Bid Request. Bid Request Data consists of data provided in the Bid Request and will commonly consist of one or more <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>s (if available), the content that the ad would serve in (such as the web page, app, video, etc.), the type of device the ad would be served on (e.g.., your device type), the approximate geographic location of your device, the size of the ad, the auction ID, and consent information, such as <a href="#_1y810tw"><u>TCF Signals</u></a>. Bid Request Data also includes Quantcast’s response to the Bid Request, such as whether a Quantcast Client bid on the ad opportunity.</p><h3><a id="_3dy6vkm"></a>Browsing Data</h3><p>Browsing Data is information collected relating to your <a href="#_147n2zr"><u>Online</u></a> activity or behaviour. Browsing Data is generated when a <a href="#_1hmsyys"><u>Pixels, Tags, or SDKs</u></a> installed by a Quantcast Client on its digital property loads and sends information to us. This includes the website <a href="#_1mrcu09"><u>URL</u></a> of the page you are visiting, often along with a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>, as well as fields of information that may be automatically included from <a href="#_z337ya"><u>HTTP Header Information</u></a>, such as referral <a href="#_1mrcu09"><u>URLs </u></a>(which is the <a href="#_1mrcu09"><u>URL </u></a>that directed your browser to the website where an advertisement was served to you).</p><p>Browsing Data is included in <a href="#_1ksv4uv"><u>Event Data</u></a>.</p><h3><a id="_1t3h5sf"></a>Client Data</h3><p>Client Data is <a href="#_4i7ojhp"><u>Imported Data</u></a> that is uploaded to the Quantcast platform by a particular Quantcast advertiser Client for use on its behalf. Client Data is <a href="#_3fwokq0"><u>Pseudonymised Information,</u></a> which defines groups of users. These groups might typically be based on users’ <a href="#_147n2zr"><u>Online Data</u></a> or <a href="#_23ckvvd"><u>Offline Data</u></a>, or other characteristics or aspects of users’ relationship with the Quantcast Client. The groups are then used by Quantcast to help deliver advertising campaigns to the right <a href="#_3znysh7"><u>Audiences</u></a> and assess their effectiveness, all on behalf of the Quantcast Client.</p><h3><a id="_4d34og8"></a>Cookie</h3><p>A Cookie is a small bit of text that is sent to and saved on your computer or device when you visit a website. A Cookie is associated with a single web browser profile; each web browser and browser profile that you use on your device will have separate Cookies. Cookies allow a website to recognise a browser and are commonly used to store user preferences or identifiers, which enables us to collect and use information about browsers over time and across different internet content. Cookies enable us to understand more about users and the content they are visiting over time, which in turn can be used to improve our Quantcast Clients’ advertising activities and the quality of advertising you experience. The identifiers we store in Cookies are <a href="#_3fwokq0"><u>Pseudonymous Information</u></a>; in other words, they cannot be linked to you as an individual without technical efforts to add additional information, which Quantcast does not have. We do not attempt to link a<a href="#_vx1227"><u> Pseudonymous Identifier</u></a> to you as an individual, and we prohibit other parties with whom we share <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> or <a href="#_3fwokq0"><u>Pseudonymous Information</u></a> from doing the same. Browsers have controls that enable users to clear or block Cookies. See your browser help for details.</p><p>There are two forms of cookies: First Party Cookies and Third Party Cookies.</p><p>A “First Party Cookie” is limited in scope to a particular website you visit (“First Party Cookie”). In some instances, Quantcast is able to store or access information in a First Party Cookie. If <a href="http://www.example.com"><u>www.example.com</u></a> incorporates Quantcast <a href="#_1hmsyys"><u>Pixels, Tags or SDKs</u></a> into their website, and if you visit www.example.com, Quantcast may set a First-Party Cookie associated with www.example.com. In these instances, Quantcast can store a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a> in the First-Party Cookie, but because it is a First Party Cookie, Quantcast can only access that <a href="#_vx1227"><u>Pseudonymous Identifier</u></a> in the context of your visits to that site.</p><p>A “Third Party Cookie” is a cookie associated with an internet domain that is different from the one you are visiting. For example, if you are visiting <a href="http://www.example.com"><u>www.example.com</u></a> and a Quantcast <a href="#_1hmsyys"><u>Pixel, Tag or SDK </u></a>on that website is able to set a cookie associated with quantcast.com, that is a Third Party Cookie. That same cookie will be accessible to Quantcast on other sites that also incorporate Quantcast <a href="#_1hmsyys"><u>Pixels, Tags or SDKs</u></a>. Quantcast uses</p><p><a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> stored in Third Party Cookies in order to collect information across multiple websites.</p><p>Quantcast Cookies placed on your device have a maximum expiry period of 13 months (or such shorter period as described in the Privacy Policy “Information Collection” section). Each time you visit a website and a First or Third Party Cookie is placed on your device, the placement of a Cookie begins a new expiry period of up to 13 months (or such shorter period as described in the Privacy Policy “Information Collection” section). All Quantcast Cookies automatically cease providing any data to Quantcast from your browser upon expiration.</p><h3><a id="_2s8eyo1"></a>Cookie ID/Identifier</h3><p>A Cookie ID is a unique string of characters that we store in a <a href="#_4d34og8"><u>Cookie</u></a> that allows us to identify a single web browser instance over time and across different web sites. Our Cookie IDs are <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a>. A <a href="#_2jxsxqh"><u>First Party Cookie</u></a> ID is a unique <a href="#_vx1227"><u>Pseudonymous Identifier</u></a> relating to the <a href="#_2jxsxqh"><u>First-Party Cookie</u></a> set by the owner of the website you are visiting. A <a href="#_28h4qwu"><u>Third Party Cookie ID</u></a> is a unique<a href="#_vx1227"><u> Pseudonymous Identifier</u></a> relating to the <a href="#_28h4qwu"><u>Third-Party Cookie</u></a> set by Quantcast.</p><h3><a id="_17dp8vu"></a>Cookie Syncing/Matching</h3><p>In the online advertising industry, Cookie Syncing/Matching generally refers to a process through which two entities who each, and separately, identify a device using their own <a href="#_vx1227"><u>Pseudonymous Identifier </u></a>can determine which of their respective <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> may relate to the same device. For example, Quantcast may pseudonymously identify a device as “cookie ID 123.” Company B may pseudonymously identify the same device as “cookie ID ABC.” Cookie Syncing/Matching enables Quantcast and Company B to recognise that their respective <a href="#_vx1227"><u>Pseudonymous identifiers </u></a>may relate to the device that Quantcast records as “cookie ID 123”.</p><p>Quantcast’s Cookie Syncing activities work similarly. If you visit a website that incorporates <a href="#_1hmsyys"><u>Pixels, Tags or SDKs</u></a> from Quantcast, Company B may match its own pseudonymous identifiers to Quantcast<a href="#_vx1227"><u> Pseudonymous Identifiers </u></a>(this creates a record of matching pseudonymous identifiers for Company B). Once a match is established, Company B can reference a particular device when communicating with Quantcast, using Quantcast’s <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>.</p><p>The Cookie Syncing/Matching process does not in itself result in Quantcast sharing <a href="#_1fob9te"><u>Attributes</u></a> related to Quantcast <a href="#_vx1227"><u>Pseudonymous Identifiers </u></a>with Company B. The Cookie Syncing/Matching enables transactions between the parties at a later time; for example, in the case of an Advertising Exchange sending a Bid Request, the Bid Request can contain a previously synched <a href="#_vx1227"><u>Pseudonymous Identifier.</u></a></p><h3><a id="_3rdcrjn"></a>Cross-Media Matching/Linking</h3><p>In the online advertising industry, Cross-Media Matching generally refers to a process through which Quantcast links identifiers across a user’s consumption of various media (e.g. audio, video, websites, apps, etc) because such identifiers are known to or <a href="#_qsh70q"><u>Inferred </u></a>to relate to the same user. Matching/Linking may be undertaken for consumption of media on a single device and for consumption of media on more than one device. As an example, if you visit a digital property using your mobile phone and later visit that same digital property using a browser on your laptop or make visits to several different digital properties using a browser over a period of time, Quantcast may initially determine that these visits are made by different users and assign each device user their own profile.</p><p>If, however, Quantcast finds there is sufficient commonality between the <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> associated with the consumption of media, Quantcast will assess that those identifiers may be joined as they are likely to emanate from the same user. This assessment is“probabilistic”– in other words, it uses statistical techniques to determine that the identifiers to be matched have a higher likelihood of relating to the same device and/or user.</p><h3><a id="_26in1rg"></a>Data Management Platforms and Data Providers</h3><p>Data Management Platforms and Data Providers provide <a href="#_nmf14n"><u>Third Party Data</u></a> to Quantcast, or provide a platform through which Quantcast Clients can provide <a href="#_1t3h5sf"><u>Client Data</u></a> to Quantcast. These companies either directly licence first and third party <a href="#_3znysh7"><u>Audience</u></a> <a href="#_1v1yuxt"><u>Segment Data</u></a> from different sources (such as <a href="#_147n2zr"><u>Online Data</u></a> and <a href="#_23ckvvd"><u>Offline Data</u></a>) to businesses or provide a platform through which Quantcast Clients can collect, organise, and activate such data for Quantcast’s use in connection with the Solutions. We share <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> with <a href="#_26in1rg"><u>Data Management Platforms/Data Providers</u></a> in order to sync/match identifiers to effectively integrate with their services (see <a href="#_17dp8vu"><u>Cookie Syncing/Matching</u></a>).</p><h3><a id="_lnxbz9"></a>Device ID/Identifier</h3><p>A unique string of characters that can be used to identify a device set by the developer of the device’s operating system (e.g., a mobile phone, tablet, TV, or console). Device Identifiers (or “Device IDs”) serve a similar purpose as <a href="#_4d34og8"><u>Cookies</u></a> and can be used to provide personalised advertising. A Device ID is a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>.</p><p>A Mobile Advertising ID (or “MAID”) is a Device ID assigned to a mobile device or connected TV (“CTV”) device by the device operating system. Typically, the device user can reset or turn off the ID via the device’s settings. A MAID is referred to as the IDFA (ID for Advertisers) on iOS devices and GAID (Google Ad ID) on Android mobile devices.</p><h3><a id="_35nkun2"></a>Device Configuration/Device Information</h3><p>Information about a device or its configuration, transmitted from the device, and typically associated with a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>. The information includes device type and version, screen size and resolution, browser language, device operating system and version, browser type and version, application and version, or other information about the device. Some Device Information is derived from <a href="#_z337ya"><u>HTTP Request Header Information</u></a>.</p><h3><a id="_eimewhwtlkbq"></a>Email Address</h3><p>See Hashed Email Address</p><h3><a id="_1ksv4uv"></a>Event Data</h3><p>Information collected relating to your <a href="#_147n2zr"><u>Online</u></a> activity/behaviour, which may include<a href="#_32hioqz"><u> Personal Information</u></a> in <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a>, <a href="#_3whwml4"><u>Imprecise/Approximate Location Information</u></a>, <a href="#_z337ya"><u>HTTP Request Header Information</u></a>, <a href="#_35nkun2"><u>Device Information</u></a>, <a href="#_3dy6vkm"><u>Browsing Data</u></a> and <a href="#_46r0co2"><u>TCF Signals</u></a>. Event Data is generated when a <a href="#_1hmsyys"><u>Pixel, Tag, or SDK</u></a> installed on a Quantcast Client’s digital property loads and sends information to us. Event Data can also be collected from ads, when you view or click on an ad which contains a <a href="#_2u6wntf"><u>Tag</u></a>.</p><h3><a id="_44sinio"></a>Exchange/Advertising Exchange</h3><p>A marketplace platform that facilitates automated, real-time, auction-based buying and selling of ad inventory (which are spaces available on sites and apps to display ads). An Advertising Exchange receives <a href="#_tyjcwt"><u>Bid Requests</u></a> from digital publishers and forwards them to advertisers, or to entities like Quantcast who act on behalf of advertisers. Advertisers, or their agents, respond to <a href="#_tyjcwt"><u>Bid Requests</u></a> with a bid amount and an advertisement to provide to a user if they win the auction.</p><h3><a id="_2jxsxqh"></a>First Party Cookie</h3><p>See <a href="#_4d34og8"><u>Cookie</u></a>.</p><h3><a id="_n4w09y2ozw7i"></a>Hashed Email Address</h3><p>A hashed email address (HEM) is an email address that has been encoded using a cryptographic hashing function. A hashed email is treated as a <a href="#_n270so602c2d"><u>Pseudonymous Identifier</u></a>.</p><h3><a id="_z337ya"></a>HTTP Request Header Information</h3><p>HTTP headers are defined by internet standards and contain a number of data fields designed to facilitate communication and interoperability on the internet. On the web, your web browser controls which headers are sent and what the contents are. We receive the headers when a request is sent over the internet to our system, such as when a <a href="#_1hmsyys"><u>Pixel</u></a> loads in your web browser. We also might receive information that has been derived from the HTTP headers from another party, such as in a <a href="#_tyjcwt"><u>Bid Request</u></a>. We use a subset of the header fields for purposes described in the Privacy Policy, which includes:</p><ul><li><a href="#_1pxezwc"><u>IP Address</u></a></li><li><a href="#_4d34og8"><u>Cookie</u></a> (if available)</li><li>User Agent, which is a string (a line of text) that includes <a href="#_35nkun2"><u>Device Information</u></a>.</li><li>Date, which includes the precise time of access</li><li>Referral <a href="#_1mrcu09"><u>URL</u></a>, which is the web page you were on when the request was sent</li><li>TLS Session ID, which identifies a particular session of communication between the browser and the server</li><li>Content-Language, which is the languages of the intended audience for the enclosed content</li></ul><p>Detailed documentation related to HTTP header information can be found online in a general search for “HTTP header information fields”.</p><h3><a id="_1y810tw"></a>IAB Transparency & Consent Framework (“TCF”)</h3><p>The IAB Transparency & Consent Framework, or “TCF,” is a standardised industry program active in countries governed by the GDPR, and designed for notifying users about data <a href="#_2grqrue"><u>Processing</u></a> by companies involved in digital advertising on sites and apps that users visit, and for establishing a legal basis for that <a href="#_2grqrue"><u>Processing</u></a>.</p><p>The TCF is designed to be used on digital properties, such as websites and apps. The TCF incorporates a consent dialog that displays when users visit a website or app, giving them information about vendors, the data they collect, and the purposes for which they collect it. It also offers an opportunity for users to give or change their permissions for such data collection and use.</p><p>The TCF allows Quantcast to work with publishers of websites and other digital properties in a consistent manner using standardised technical specifications to:</p><p>(a) provide a link to Quantcast's Privacy Policy, as well as transparency about Quantcast's <a href="#_2grqrue"><u>Processing </u></a>of <a href="#_32hioqz"><u>Personal Information</u></a>, the specific purposes for which Quantcast <a href="#_2grqrue"><u>Processes </u></a><a href="#_32hioqz"><u>Personal Information</u></a>, and Quantcast's legal basis for such <a href="#_2grqrue"><u>Processing</u></a>, directly on the website or other digital property accessed by the user;</p><p>(b) allow the user, in a granular manner, to express their consent or refusal to consent, to Quantcast's (i) use of <a href="#_4d34og8"><u>Cookies</u></a>, and (ii) the purposes of Quantcast's <a href="#_2grqrue"><u>Processing</u></a>, which are the reasons why Quantcast <a href="#_2grqrue"><u>Processes </u></a>the personal data of users (“<a href="#_3tbugp1"><u>TCF Purposes”</u></a>), including where Quantcast relies on the user’s consent for such <a href="#_2grqrue"><u>Processing </u></a>directly on the website or other digital property that the user is accessing;</p><p>(c) allow the user to object to Quantcast's <a href="#_2grqrue"><u>Processing </u></a>of <a href="#_32hioqz"><u>Personal Information</u></a> (for purposes where Quantcast relies on legitimate interests) directly on the website or other digital property accessed by the user.</p><p>Using the <a href="#_19c6y18"><u>TCF </u></a>allows publishers of websites or other digital properties to provide information about Quantcast’s <a href="#_2grqrue"><u>Processing </u></a>to users in a consistent manner. The user-facing disclosures presented by these digital properties are sourced from information that Quantcast has registered with the <a href="#_19c6y18"><u>TCF's </u></a>“<a href="https://iabeurope.eu/vendor-list-tcf-v2-0/"><u>Global Vendor List</u></a>”, a publicly accessible, machine-readable repository of information about TCF-compliant vendors, like Quantcast. This information includes Quantcast’s Privacy Policy <a href="#_1mrcu09"><u>URL</u></a>, the purposes for which it <a href="#_2grqrue"><u>Processes</u></a> <a href="#_32hioqz"><u>Personal Information</u></a>, and its legal basis for each of these purposes. As the description of these purposes and minimum standards for disclosures are standardised across all TCF participants, Quantcast knows how operators of websites or other digital properties using the TCF are making disclosures about Quantcast and can have confidence in such disclosures.</p><p>In addition, the TCF enables publishers of websites or other digital properties to create and send to Quantcast a standardised technical signal that indicates (A) whether Quantcast’s transparency disclosures were provided to a user; (B) whether or not the user has consented to Quantcast’s <a href="#_2grqrue"><u>Processing </u></a>and/or each purpose for which Quantcast sought the user's consent; and (c) whether the user objected to Quantcast’s <a href="#_2grqrue"><u>Processing </u></a>and/or any purposes for which Quantcast <a href="#_2grqrue"><u>Processes </u></a><a href="#_32hioqz"><u>Personal Information </u></a>on the basis of its legitimate interests (the “TCF Signal”).</p><p>TCF Signal is collected via Quantcast <a href="#_2u6wntf"><u>Tags</u></a> if the digital property on which the <a href="#_2u6wntf"><u>Tag </u></a>is implemented has also implemented a TCF-compatible Consent Management Platform, which is a company or organisation that centralises and manages transparency for, and consent and objections of, the user (“CMP”) . In addition, TCF Signal is received by Quantcast as part of the <a href="#_tyjcwt"><u>Bid Requests</u></a> it receives from <a href="#_2lwamvv"><u>Advertising Exchanges</u></a>. Quantcast is able to read the standardised TCF Signal and will only <a href="#_2grqrue"><u>Process </u></a><a href="#_32hioqz"><u>Personal Information</u></a> for purposes to which the user has consented (where consent is the legal basis) or not objected (where legitimate interests is the legal basis) in order to provide the Solutions.</p><p>Read more about the TCF here <a href="https://iabeurope.eu/transparency-consent-framework/"><u>https://iabeurope.eu/transparency-consent-framework/</u></a></p><h3><a id="_4i7ojhp"></a>Imported Data</h3><p>Imported Data is uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“API”). Imported Data is <a href="#_3fwokq0"><u>Pseudonymised Information</u></a>, which may include information relating to your <a href="#_147n2zr"><u>Online data</u></a> or <a href="#_23ckvvd"><u>Offline data</u></a> or other information that Quantcast Clients or partners have about you. For examples of Imported Data provided to Quantcast, see <a href="#_1t3h5sf"><u>Client Data</u></a> or <a href="#_nmf14n"><u>Third Party Data</u></a>.</p><h3><a id="_2xcytpi"></a>Imported Data (Client)</h3><p>See <a href="#_1t3h5sf"><u>Client Data</u></a>.</p><h3><a id="_1ci93xb"></a>Imported Data (Third Party/Segment)</h3><p>See <a href="#_nmf14n"><u>Third Party Data</u></a>.</p><h3><a id="_3whwml4"></a>Imprecise/Approximate Location Information</h3><p>Typically, in digital advertising we distinguish between precise and imprecise geolocation information.</p><p>Precise geolocation usually comes from GPS coordinates from mobile devices, and can have precision up to about one meter. Quantcast does not use precise geolocation data and we request that Quantcast Clients, partners, and third parties refrain from sending precise geolocation to us. If a party inadvertently sends it, we do not use it in the Solutions and it is removed from our systems within 30 days.</p><p>Imprecise geolocation is lower precision, and refers to a general geographic area, for example a country, region, city or division of a metropolitan area, and/or some combination of these, and is often derived from <a href="#_1pxezwc"><u>IP Addresses</u></a>.</p><h3><a id="_qsh70q"></a>Inferences/Inferred Data</h3><p>Inferences, or Inferred Data, is information that is inferred from data that we have collected about a device, such as <a href="#_1ksv4uv"><u>Event Data</u></a>, <a href="#_tyjcwt"><u>Bid Request Data</u></a>,<a href="#_1t3h5sf"><u> Client Data</u></a>, or <a href="#_nmf14n"><u>Third Party Data</u></a>. Our inferences are made using algorithms that estimate the likelihood that the user of a device has particular interests or characteristics. The Inferences are then associated with a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a> as part of a set of device <a href="#_1fob9te"><u>Attributes</u></a>.</p><p>For example, if a device frequently visits sports websites, it might be inferred that there is some probability the user of that device likes sports. Similarly, if a device frequently visits an airline provider’s website, it might be inferred that there is some probability a user of that device likes to travel. Other Inferences include things such as <a href="#_3as4poj"><u>Interests</u></a>, income range, gender, age, marital status, and other socio-economic information.</p><p>Inferences associated with any individual device have a high degree of uncertainty. Inferences become more accurate when used to estimate the characteristics of a large group of devices, like an <a href="#_3znysh7"><u>Audience</u></a>.</p><h3><a id="_3as4poj"></a>Interests</h3><p>Interests are known, observed, or inferred non-demographic characteristics. Interests are associated with <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> to characterise particular interests of users. Examples of Interests include “cooking” and “outdoor activities”. Interests may be derived from <a href="#_1ksv4uv"><u>Event Data</u></a>, <a href="#_tyjcwt"><u>Bid Request Data</u></a>, <a href="#_1t3h5sf"><u>Client Data</u></a>, <a href="#_nmf14n"><u>Third Party Data</u></a>, and <a href="#_qsh70q"><u>Inferences/Inferred Data</u></a>.</p><h3><a id="_1pxezwc"></a>IP Address</h3><p>An IP (“Internet Protocol”) Address is a unique numerical label corresponding to a computer or device. Computers use IP Addresses to identify each other and know where to send information over the Internet. For example, when you open a web page in your browser a request is made to a server for the web page content. The server knows where to send the content based on the IP Address contained in the request. Computers or other devices are assigned an IP Address from the network the device is on. A device’s IP Address may change over time or as a device changes locations. Also, an IP Address can refer to multiple devices, for example if the devices are behind an internet router.</p><h3><a id="_49x2ik5"></a>Labels/Label Data</h3><p>Labels, or Label Data, are descriptors associated with <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> to denote particular groups of users that can be subsequently used to index all <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> associated with that label. An analogy would be applying a “label” to messages in an email inbox - you might decide to label messages from work as “Work,” family members as “Family,” and so on. These labels then help you readily index and recall particular categories of email.</p><p>Labels processed by Quantcast are:</p><ul><li>Labels from <a href="#_26in1rg"><u>Data Management Platforms and Data Providers</u></a> : these are category Labels (e.g., male, female, age 21-24) acquired from third party data partners relating to a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>;</li><li>Custom-<a href="#_1t3h5sf"><u>Client Data</u></a> Labels: these are custom category labels set by Quantcast Clients corresponding to a device associated with the identifier visiting their digital property (e.g., byline of the news article accessed by the user) or product name (of the product accessed by the user).</li><li><a href="#_qsh70q"><u>Inferred Data</u></a> Labels: these are inferred category Labels about a user using a device associated with a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>, e.g., inferred age, inferred gender, inferred interest.</li></ul><p>Example Labels are “male” and “visited XYZ website”. Labels may be inferred information (see <a href="#_qsh70q"><u>Inferences/Inferred Data</u></a>) or may be<a href="#_4i7ojhp"><u> Imported Data</u></a> (see <a href="#_1t3h5sf"><u>Client Data</u></a> and <a href="#_nmf14n"><u>Third Party Data</u></a>).</p><h3><a id="_2p2csry"></a>Log Data</h3><p>Log Data is an industry term that is generally used to refer to data collected from interactions with computer systems, and is used differently by different companies. For purposes of describing our <a href="#_2grqrue"><u>Processing</u></a>, we use more precise terms, such as <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a>, <a href="#_1ksv4uv"><u>Event Data</u></a>, <a href="#_tyjcwt"><u>Bid Request Data</u></a>, <a href="#_1t3h5sf"><u>Client Data</u></a>, <a href="#_nmf14n"><u>Third Party Data</u></a>, and/or <a href="#_qsh70q"><u>Inferences/Inferred Data</u></a>, which are all types of data that can be subsumed within the general industry term “Log Data.” Some elements within Log Data, when isolated from the <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a>, will not qualify as <a href="#_32hioqz"><u>Personal Information</u></a>. For example, a single time zone and publisher <a href="#_1mrcu09"><u>URL</u></a> without an associated <a href="#_vx1227"><u>Pseudonymous Identifier </u></a>would not qualify as <a href="#_32hioqz"><u>Personal Information</u></a>.</p><h3><a id="_147n2zr"></a>Online Data</h3><p>Data relating to a user’s interaction with digital media including websites, apps and streaming media services.</p><h3><a id="_23ckvvd"></a>Offline Data</h3><p>Data relating to a user’s real-world purchases and/or activity.</p><h3><a id="_ihv636"></a>Panel</h3><p>A Panel is a set of individuals who have consented to participate in market research and share information about themselves, their preferences and interests for purposes of research and market analytics.</p><p>This information can then be used as the basis for learning or making inferences about a larger population. For example, if a number of people on a Panel share that they visit a particular news website, and of those people, most of them are male and over the age of 50, we might extrapolate from that and say that most of the audience for that website is male and over 50.</p><p>Another way to use Panel data is to compare Panel results to the estimates that we have made using our algorithms in order to score the effectiveness of our algorithms. So, if our algorithm predicted for the same news website that most of the audience is under 30, we would learn that our algorithm might be wrong.</p><h3><a id="_32hioqz"></a>Personal Information</h3><p>Personal Information refers to information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you, your browser, or your device. We use the term “personal information” to refer to information that is subject to protection under data protection and privacy laws and regulatory regimes around the world. Depending on the jurisdiction, such information may be referred to as “personal data.”</p><p>The Personal Information <a href="#_2grqrue"><u>Processed </u></a>by Quantcast is limited to <a href="#_vx1227"><u>Pseudonymised Identifiers.</u></a> Quantcast does not <a href="#_2grqrue"><u>Process</u></a> <a href="#_32hioqz"><u>Personal Information</u></a> that directly identifies you as an individual, and that can be used to directly identify you without technical efforts to add additional information, which Quantcast does not have.</p><h3><a id="_1hmsyys"></a>Pixels, Tags, and SDKs</h3><p>Pixels, Tags, and SDKs are computer code embedded in a website, mobile applications, and advertisements that we use to enable the Solutions. We tend to use the terms Pixels, Tags, and SDKs interchangeably. Quantcast Clients that use the Solutions can put them on their sites, in their apps, or in their ads in order to send us information that is then used in the Solutions. When a Pixel, Tag, or SDK loads and calls our servers, we receive <a href="#_z337ya"><u>HTTP Header Information</u></a>, along with other information that is configured by the Quantcast Client who is using the Solutions. That information includes IDs from partners, so we know which partner the data is coming from.</p><p>Pixels, Tags, and SDKs include:</p><ul><li>Sync Pixels: These are used to exchange and match <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> between companies that participate in the digital advertising market. By matching, they can synchronise these identifiers to deliver and measure ads.</li><li>Tags or Pixels in ads: When a digital ad loads on a page, it can include a Tag or Pixel that we use on behalf of Quantcast Clients to gather information about where and when the ad was served. This can help to measure ad performance, to ensure ads are shown where intended, and to learn in order to improve ad effectiveness.</li><li>Tags or Pixels on publisher Clients’ web pages: For publisher Clients that use the Solutions, they can put our Tags on their sites. The information we collect then enables the Client to learn about their audience, and it enables us to build models for better targeting ads.</li><li>Tags or Pixels used by advertiser Clients: When advertiser Clients use our Tags or Pixels, they send us information so we can learn about their customers in order to help them better target their ads.</li><li>SDKs: SDKs are bits of computer code that mobile app publisher Clients incorporate into their apps, enabling them to send us information. Similar to Pixels or Tags, the information enables us to offer the Solutions as described in our Privacy Policy.</li></ul><h3><a id="_41mghml"></a>Probabilistic Identifier</h3><p>A Probabilistic Identifier is a<a href="#_vx1227"><u> Pseudonymous Identifier</u></a> which we create by combining <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> (such as <a href="#_1pxezwc"><u>IP Addresses</u></a>) with <a href="#_tyjcwt"><u>Bid Request Data</u></a> and/or <a href="#_1ksv4uv"><u>Event Data</u></a> using non-deterministic, statistical methods to estimate the likelihood that a group of devices may be used by the same user or household, if applicable law or rules allow. For example, we might be able to determine that because a mobile phone and a TV are on the same network, they are likely in the same house. We can then use that information to select and measure ads. Unlike using <a href="#_2s8eyo1"><u>Cookie IDs</u></a>, this approach is not 100% accurate and could identify one or many devices.</p><h3><a id="_2grqrue"></a>Process</h3><p>Refers to any operation or set of operations performed upon <a href="#_32hioqz"><u>Personal Information</u></a> or sets of <a href="#_32hioqz"><u>Personal Information</u></a>, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.</p><h3><a id="_n270so602c2d"></a>Pseudonymous Identifiers</h3><p>Pseudonymous Identifiers are unique values that distinguish your browser profile(s) or device(s). Pseudonymous Identifiers cannot reveal your real-life identy without technical efforts to add additional information, which Quantcast does not have or do. We do not attempt to link Pseudonymous Identifiers we hold to you as an individual, and we prohibit other parties with whom we share Pseudonymous Identifiers from doing the same.</p><p>Pseudonymous Identifiers are important in digital advertising because they help distinguish browsers or devices over time across different contexts. This is useful for example, to limit the number of times that we show the same ad to one device, to measure the performance of ads, and to target and select personalised ads.</p><p>We may incorporate any one of the following types of information in a Quantcast Pseudonymous Identifier:</p><ul><li>Third Party Cookie ID: see <a href="#_2s8eyo1"><u>Cookie ID</u></a>.</li><li>First Party Cookie ID: see <a href="#_2s8eyo1"><u>Cookie ID</u></a>.</li><li><a href="#_1pxezwc"><u>IP Addresses</u></a>.</li><li><a href="#_n4w09y2ozw7i"><u>Hashed email addresses</u></a></li><li>Third party identifiers</li><li><a href="#_lnxbz9"><u>Device ID</u></a>.</li><li>Application ID: an ID that is unique to your mobile device and a particular app on your device.</li><li>Application Session ID: like an application ID, except that it is reset periodically (e.g., many browsers reset these after 30 minutes of inactivity).</li><li>Exchange User ID: an ID that is sent to us with a <a href="#_tyjcwt"><u>Bid Request</u></a> that identifies the device or browser where an ad is to be shown.</li><li><a href="#_41mghml"><u>Probabilistic Identifier</u></a>.</li><li>Publisher User ID: digital publishers that use the Solutions can send us an ID to use in the Solutions. The digital publisher hashes or encrypts an identifier available to it. The resulting ID is pseudonymous because it does not directly identify you, but it would be consistent across different publishers, so the Publisher User ID can be used to match data.</li><li>TLS Session ID: when you visit a website <a href="#_1mrcu09"><u>URL</u></a> that starts with “https” instead of “http”, that means you have an encrypted connection between your browser and the site. If one of our <a href="#_1hmsyys"><u>Pixels, Tags or SDKs</u></a> loads on the site, that call to our server will also be encrypted. The Session ID identifies a particular session of communication between the browser and the server.</li></ul><h3><a id="_3fwokq0"></a>Pseudonymous/Pseudonymised Information</h3><p>Pseudonymised Information is <a href="#_32hioqz"><u>Personal Information</u></a> that has been <a href="#_2grqrue"><u>Processed</u></a> in such a manner that the information can no longer be attributed to a specific user without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal information is not attributed to a specific user.</p><h3><a id="_1v1yuxt"></a>Segment Data</h3><p>Segment Data is imported data that is uploaded to the Quantcast platform or provided to us via an API by <a href="#_1t3h5sf"><u>Clients</u></a> or <a href="#_nmf14n"><u>Third Party Data Partners</u></a>. Segment Data is <a href="#_3fwokq0"><u>Pseudonymised Information</u></a>, which may include <a href="#_147n2zr"><u>Online Data</u></a> and/or <a href="#_23ckvvd"><u>Offline Data</u></a> as well as <a href="#_1fob9te"><u>Attributes</u></a>, <a href="#_qsh70q"><u>Inferences</u></a>, or <a href="#_3as4poj"><u>Interests </u></a>inferred from that data. This category of information is typically called “Segment Data” because it identifies groups of users who fall into advertising segments (e.g., “auto buyers,” “shoe shoppers,” or “women 25-35”). These segments represent groups of users that share (or that are inferred to share) one or more certain characteristics in common (e.g., a client may want to advertise to a segment of “male shoppers who are interested in sports fashion”). These groupings are created by using the intersection of different segments (in the example given, an audience that is simultaneously in the “male”, “shopper”, and “sports fashion” segments). A segment may be identified with a <a href="#_49x2ik5"><u>Label </u></a>(in which case it is referred to as “<a href="#_49x2ik5"><u>Label Data</u></a>”).</p><h3><a id="_4f1mdlm"></a>Software Development Kit (SDK)</h3><p>See <a href="#_1hmsyys"><u>Pixels, Tags, and SDKs</u></a>.</p><h3><a id="_2u6wntf"></a>Tag</h3><p>See <a href="#_1hmsyys"><u>Pixels, Tags, and SDKs</u></a>.</p><h3><a id="_19c6y18"></a>TCF</h3><p>See <a href="#_1y810tw"><u>IAB Transparency & Consent Framework</u></a>.</p><h3><a id="_3tbugp1"></a>TCF Purpose/Special Purpose/Feature/Special Feature</h3><p>The <a href="#_19c6y18"><u>TCF </u></a>has standardised certain Purposes, Special Purposes, Features and Special Features and the descriptions of data processing activity in the digital advertising industry. Through this standardisation, the digital advertising industry can ascribe consistent meanings for the permissions that data subjects give via the <a href="#_19c6y18"><u>TCF</u></a>. This also ensures a consistent experience for users because they then do not have to read and understand an entirely different set of Purposes, Special Purposes, Features, and Special Features for each website they visit.</p><p>Because of the benefits of standardising the purposes across the industry, we use the <a href="#_19c6y18"><u>TCF </u></a>to establish the legal basis to <a href="#_2grqrue"><u>Process</u></a> <a href="#_32hioqz"><u>Personal Information</u></a> governed by the GDPR, and use the Purposes, Special Purposes, Features, and Special Features in our Privacy Policy to describe much of our data processing activity.</p><p>For detailed descriptions of TCF Purposes, Special Purposes, Features, and Special Features, see <a href="#_1y810tw"><u>IAB Transparency & Consent Framework</u></a>.</p><h3><a id="_28h4qwu"></a>Third Party Cookie/Cookie ID</h3><p>See <a href="#_4d34og8"><u>Cookie</u></a>.</p><h3><a id="_nmf14n"></a>Third Party Data</h3><p>Third Party Data is<a href="#_4i7ojhp"><u> Imported Data</u></a> that is uploaded to the Quantcast platform or provided to us via API by third party <a href="#_26in1rg"><u>Data Management Platforms and Data Providers</u></a>. Third Party Data may include <a href="#_1v1yuxt"><u>Segment Data</u></a>.</p><h3><a id="_37m2jsg"></a>Training Data</h3><p>Training Data is <a href="#_3fwokq0"><u>Pseudonymous Information</u></a> that we receive from Quantcast Clients and third party data providers, where the actual <a href="#_1fob9te"><u>Attributes</u></a> or <a href="#_3as4poj"><u>Interests</u></a> of the underlying users are known (even though their actual identities are not known to Quantcast). The Training Data is segmented across various <a href="#_3as4poj"><u>Interests </u></a>and <a href="#_1fob9te"><u>Attributes</u></a>, such as shopping interests (e.g., automotive, technology, or restaurants), business and occupation (e.g., management, IT professional or retail), media interests (e.g., cinema, video games, TV), income range, age, marital status, and other socio-economic information and used for data modeling purposes. We use the Training Data to train statistical models to make <a href="#_qsh70q"><u>Inferences</u></a>. When our systems subsequently receive <a href="#_1ksv4uv"><u>Event Data</u></a> relating to a user, we can infer whether the <a href="#_1ksv4uv"><u>Event Data</u></a> displays characteristics similar to the Training Data. If the <a href="#_1ksv4uv"><u>Event Data</u></a> displays characteristics that are similar to the Training Data, we can infer from that the likely <a href="#_1fob9te"><u>Attributes</u></a> and <a href="#_3as4poj"><u>Interests</u></a> of the user to whom the <a href="#_1ksv4uv"><u>Event Data</u></a> relates. These <a href="#_qsh70q"><u>Inferences</u></a> are then used to deliver advertising and provide aggregated, analytical reporting to our Quantcast Clients.</p><h3><a id="_1mrcu09"></a>URL (Uniform Resource Locator)</h3><p>A URL, also known as a web address, is a reference to a unique web resource that specifies its location on a computer network. Most commonly, a URL points to a web page. URLs can also point to a document, image, video, etc. URLs often use plain text, such as <a href="http://www.quantcast.com"><u>www.quantcast.com</u></a>; in that case, the domain name must be processed by a Domain Name Server in order to convert the domain name into an <a href="#_1pxezwc"><u>IP Address</u></a>. </p> </div> </div> </div> </div> <div id="contract-id-322672-version-6760a712b9b0d4c2730b284d" data-vid="6760a712b9b0d4c2730b284d" class="version-container js-version-container-322672 " style="display: none;"> <div id="version-languages-6760a712b9b0d4c2730b284d" class="version-translation-container"> <div id="version-6760a712b9b0d4c2730b284d-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Key Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective December 16th 2024  <span class="light">to</span>  March 26th 2025</h5> <a id="download-version-6760a712b9b0d4c2730b284d-locale-en-us" href="https://quantcast.pactsafe.io/versions/6760a712b9b0d4c2730b284d.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-6760a712b9b0d4c2730b284d"> <h1><a id="_gjdgxs"></a><strong>Key Terms</strong></h1><p>Effective: December 15 2024</p><p>Capitalized terms that are not defined in these Key Terms are as defined in the <a href="https://legal.quantcast.com/#products-and-services-privacy-policy"><u>Quantcast Products and Services Privacy Policy</u></a>. These Key Terms are for use in understanding the Quantcast Products and Services Privacy Policy. Nothing in these Key Terms modifies any active agreement with any Quantcast customer, vendor or other business partner (e.g., agreements for the Advertise and Measure product, etc.).</p><h3><a id="_30j0zll"></a>Advertising Exchange</h3><p>See <a href="#_44sinio"><u>Exchange/Advertising Exchange</u></a>.</p><h3><a id="_1fob9te"></a>Attributes/Attribute Information</h3><p>Attributes are known, observed, or inferred characteristics. Examples of attributes are “male” and “visited XYZ website”. Attributes may be derived from <a href="#_1ksv4uv"><u>Event Data</u></a>, <a href="#_tyjcwt"><u>Bid Request Data</u></a>, <a href="#_1t3h5sf"><u>Client Data</u></a>,<a href="#_nmf14n"><u> Third Party Data</u></a>, and <a href="#_qsh70q"><u>Inferences/Inferred Data</u></a>. Quantcast associates attributes with <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a>.</p><h3><a id="_3znysh7"></a>Audience</h3><p>An Audience is a group of devices and/or users who are known to or are estimated to have certain common characteristics. A characteristic in common may be an <a href="#_3as4poj"><u>Interest</u></a>, such as an interest in cooking. A characteristic in common may be an <a href="#_1fob9te"><u>Attribute</u></a>, such as being male, visited a particular digital property, or viewed or interacted with a particular advertisement. One type of Audience is a group who have visited a Quantcast Client’s digital property. Another type of Audience is a group who have been shown, or may potentially be shown, a Quantcast Client’s advertisement.</p><h3><a id="_2et92p0"></a>Audience Insights</h3><p>Audience Insights are data collected, or data that is inferred from data collected, about an <a href="#_3znysh7"><u>Audience</u></a>. Audience Insights are aggregated, anonymised data and are not <a href="#_32hioqz"><u>Personal Information</u></a>. An example of an Audience Insight is a report that a given audience is estimated to be 70% male and 3 times as likely to be interested in cooking compared to the general population.</p><p>Quantcast provides Audience Insights based on <a href="#_1ksv4uv"><u>Event Data</u></a>, <a href="#_tyjcwt"><u>Bid Request Data</u></a>, <a href="#_1t3h5sf"><u>Client Data</u></a>, <a href="#_nmf14n"><u>Third Party Data</u></a>, and <a href="#_qsh70q"><u>Inferred Data</u></a> to Quantcast Clients. Audience Insights enable Quantcast Clients to better understand the audiences who engage with their content and ads.</p><h3><a id="_tyjcwt"></a>Bid Request/Bid Request Data</h3><p>A Bid Request is a request by a digital content publisher (e.g., website owner, app developer, streaming content provider, etc.) for an offer to place an ad in the publisher’s digital content. For example, when you visit an ad-supported web page, Bid Requests are sent by, or on behalf of, the publisher of the web page to multiple parties that may want to show an ad to you. Those parties can bid for the opportunity to show an ad in an auction, and an ad is selected to show on the page. Bid Requests typically go through an <a href="#_30j0zll"><u>Advertising Exchange</u></a>. This all happens via digital communication between computer servers in less than a second. The contents of the Bid Request may include information about the ad unit (the container in the digital content that will display the ad), the digital content, the device it will be seen on, and your engagement with the publisher’s digital content, so that prospective buyers can choose whether to bid and how much. For most cases, the contents of the Bid Request are defined by the OpenRTB industry standard (<a href="https://iabtechlab.com/standards/openrtb/"><u>https://iabtechlab.com/standards/openrtb/</u></a>), though not all fields are necessarily included in every Bid Request. Bid Request Data consists of data provided in the Bid Request and will commonly consist of one or more <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>s (if available), the content that the ad would serve in (such as the web page, app, video, etc.), the type of device the ad would be served on (e.g.., your device type), the approximate geographic location of your device, the size of the ad, the auction ID, and consent information, such as <a href="#_1y810tw"><u>TCF Signals</u></a>. Bid Request Data also includes Quantcast’s response to the Bid Request, such as whether a Quantcast Client bid on the ad opportunity.</p><h3><a id="_3dy6vkm"></a>Browsing Data</h3><p>Browsing Data is information collected relating to your <a href="#_147n2zr"><u>Online</u></a> activity or behaviour. Browsing Data is generated when a <a href="#_1hmsyys"><u>Pixels, Tags, or SDKs</u></a> installed by a Quantcast Client on its digital property loads and sends information to us. This includes the website <a href="#_1mrcu09"><u>URL</u></a> of the page you are visiting, often along with a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>, as well as fields of information that may be automatically included from <a href="#_z337ya"><u>HTTP Header Information</u></a>, such as referral <a href="#_1mrcu09"><u>URLs </u></a>(which is the <a href="#_1mrcu09"><u>URL </u></a>that directed your browser to the website where an advertisement was served to you).</p><p>Browsing Data is included in <a href="#_1ksv4uv"><u>Event Data</u></a>.</p><h3><a id="_1t3h5sf"></a>Client Data</h3><p>Client Data is <a href="#_4i7ojhp"><u>Imported Data</u></a> that is uploaded to the Quantcast platform by a particular Quantcast advertiser Client for use on its behalf. Client Data is <a href="#_3fwokq0"><u>Pseudonymised Information,</u></a> which defines groups of users. These groups might typically be based on users’ <a href="#_147n2zr"><u>Online Data</u></a> or <a href="#_23ckvvd"><u>Offline Data</u></a>, or other characteristics or aspects of users’ relationship with the Quantcast Client. The groups are then used by Quantcast to help deliver advertising campaigns to the right <a href="#_3znysh7"><u>Audiences</u></a> and assess their effectiveness, all on behalf of the Quantcast Client.</p><h3><a id="_4d34og8"></a>Cookie</h3><p>A Cookie is a small bit of text that is sent to and saved on your computer or device when you visit a website. A Cookie is associated with a single web browser profile; each web browser and browser profile that you use on your device will have separate Cookies. Cookies allow a website to recognise a browser and are commonly used to store user preferences or identifiers, which enables us to collect and use information about browsers over time and across different internet content. Cookies enable us to understand more about users and the content they are visiting over time, which in turn can be used to improve our Quantcast Clients’ advertising activities and the quality of advertising you experience. The identifiers we store in Cookies are <a href="#_3fwokq0"><u>Pseudonymous Information</u></a>; in other words, they cannot be linked to you as an individual without technical efforts to add additional information, which Quantcast does not have. We do not attempt to link a<a href="#_vx1227"><u> Pseudonymous Identifier</u></a> to you as an individual, and we prohibit other parties with whom we share <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> or <a href="#_3fwokq0"><u>Pseudonymous Information</u></a> from doing the same. Browsers have controls that enable users to clear or block Cookies. See your browser help for details.</p><p>There are two forms of cookies: First Party Cookies and Third Party Cookies.</p><p>A “First Party Cookie” is limited in scope to a particular website you visit (“First Party Cookie”). In some instances, Quantcast is able to store or access information in a First Party Cookie. If <a href="http://www.example.com"><u>www.example.com</u></a> incorporates Quantcast <a href="#_1hmsyys"><u>Pixels, Tags or SDKs</u></a> into their website, and if you visit www.example.com, Quantcast may set a First-Party Cookie associated with www.example.com. In these instances, Quantcast can store a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a> in the First-Party Cookie, but because it is a First Party Cookie, Quantcast can only access that <a href="#_vx1227"><u>Pseudonymous Identifier</u></a> in the context of your visits to that site.</p><p>A “Third Party Cookie” is a cookie associated with an internet domain that is different from the one you are visiting. For example, if you are visiting <a href="http://www.example.com"><u>www.example.com</u></a> and a Quantcast <a href="#_1hmsyys"><u>Pixel, Tag or SDK </u></a>on that website is able to set a cookie associated with quantcast.com, that is a Third Party Cookie. That same cookie will be accessible to Quantcast on other sites that also incorporate Quantcast <a href="#_1hmsyys"><u>Pixels, Tags or SDKs</u></a>. Quantcast uses</p><p><a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> stored in Third Party Cookies in order to collect information across multiple websites.</p><p>Quantcast Cookies placed on your device have a maximum expiry period of 13 months (or such shorter period as described in the Privacy Policy “Information Collection” section). Each time you visit a website and a First or Third Party Cookie is placed on your device, the placement of a Cookie begins a new expiry period of up to 13 months (or such shorter period as described in the Privacy Policy “Information Collection” section). All Quantcast Cookies automatically cease providing any data to Quantcast from your browser upon expiration.</p><h3><a id="_2s8eyo1"></a>Cookie ID/Identifier</h3><p>A Cookie ID is a unique string of characters that we store in a <a href="#_4d34og8"><u>Cookie</u></a> that allows us to identify a single web browser instance over time and across different web sites. Our Cookie IDs are <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a>. A <a href="#_2jxsxqh"><u>First Party Cookie</u></a> ID is a unique <a href="#_vx1227"><u>Pseudonymous Identifier</u></a> relating to the <a href="#_2jxsxqh"><u>First-Party Cookie</u></a> set by the owner of the website you are visiting. A <a href="#_28h4qwu"><u>Third Party Cookie ID</u></a> is a unique<a href="#_vx1227"><u> Pseudonymous Identifier</u></a> relating to the <a href="#_28h4qwu"><u>Third-Party Cookie</u></a> set by Quantcast.</p><h3><a id="_17dp8vu"></a>Cookie Syncing/Matching</h3><p>In the online advertising industry, Cookie Syncing/Matching generally refers to a process through which two entities who each, and separately, identify a device using their own <a href="#_vx1227"><u>Pseudonymous Identifier </u></a>can determine which of their respective <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> may relate to the same device. For example, Quantcast may pseudonymously identify a device as “cookie ID 123.” Company B may pseudonymously identify the same device as “cookie ID ABC.” Cookie Syncing/Matching enables Quantcast and Company B to recognise that their respective <a href="#_vx1227"><u>Pseudonymous identifiers </u></a>may relate to the device that Quantcast records as “cookie ID 123”.</p><p>Quantcast’s Cookie Syncing activities work similarly. If you visit a website that incorporates <a href="#_1hmsyys"><u>Pixels, Tags or SDKs</u></a> from Quantcast, Company B may match its own pseudonymous identifiers to Quantcast<a href="#_vx1227"><u> Pseudonymous Identifiers </u></a>(this creates a record of matching pseudonymous identifiers for Company B). Once a match is established, Company B can reference a particular device when communicating with Quantcast, using Quantcast’s <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>.</p><p>The Cookie Syncing/Matching process does not in itself result in Quantcast sharing <a href="#_1fob9te"><u>Attributes</u></a> related to Quantcast <a href="#_vx1227"><u>Pseudonymous Identifiers </u></a>with Company B. The Cookie Syncing/Matching enables transactions between the parties at a later time; for example, in the case of an Advertising Exchange sending a Bid Request, the Bid Request can contain a previously synched <a href="#_vx1227"><u>Pseudonymous Identifier.</u></a></p><h3><a id="_3rdcrjn"></a>Cross-Media Matching/Linking</h3><p>In the online advertising industry, Cross-Media Matching generally refers to a process through which Quantcast links identifiers across a user’s consumption of various media (e.g. audio, video, websites, apps, etc) because such identifiers are known to or <a href="#_qsh70q"><u>Inferred </u></a>to relate to the same user. Matching/Linking may be undertaken for consumption of media on a single device and for consumption of media on more than one device. As an example, if you visit a digital property using your mobile phone and later visit that same digital property using a browser on your laptop or make visits to several different digital properties using a browser over a period of time, Quantcast may initially determine that these visits are made by different users and assign each device user their own profile.</p><p>If, however, Quantcast finds there is sufficient commonality between the <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> associated with the consumption of media, Quantcast will assess that those identifiers may be joined as they are likely to emanate from the same user. This assessment is“probabilistic”– in other words, it uses statistical techniques to determine that the identifiers to be matched have a higher likelihood of relating to the same device and/or user.</p><h3><a id="_26in1rg"></a>Data Management Platforms and Data Providers</h3><p>Data Management Platforms and Data Providers provide <a href="#_nmf14n"><u>Third Party Data</u></a> to Quantcast, or provide a platform through which Quantcast Clients can provide <a href="#_1t3h5sf"><u>Client Data</u></a> to Quantcast. These companies either directly licence first and third party <a href="#_3znysh7"><u>Audience</u></a> <a href="#_1v1yuxt"><u>Segment Data</u></a> from different sources (such as <a href="#_147n2zr"><u>Online Data</u></a> and <a href="#_23ckvvd"><u>Offline Data</u></a>) to businesses or provide a platform through which Quantcast Clients can collect, organise, and activate such data for Quantcast’s use in connection with the Solutions. We share <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> with <a href="#_26in1rg"><u>Data Management Platforms/Data Providers</u></a> in order to sync/match identifiers to effectively integrate with their services (see <a href="#_17dp8vu"><u>Cookie Syncing/Matching</u></a>).</p><h3><a id="_lnxbz9"></a>Device ID/Identifier</h3><p>A unique string of characters that can be used to identify a device set by the developer of the device’s operating system (e.g., a mobile phone, tablet, TV, or console). Device Identifiers (or “Device IDs”) serve a similar purpose as <a href="#_4d34og8"><u>Cookies</u></a> and can be used to provide personalised advertising. A Device ID is a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>.</p><p>A Mobile Advertising ID (or “MAID”) is a Device ID assigned to a mobile device or connected TV (“CTV”) device by the device operating system. Typically, the device user can reset or turn off the ID via the device’s settings. A MAID is referred to as the IDFA (ID for Advertisers) on iOS devices and GAID (Google Ad ID) on Android mobile devices.</p><h3><a id="_35nkun2"></a>Device Configuration/Device Information</h3><p>Information about a device or its configuration, transmitted from the device, and typically associated with a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>. The information includes device type and version, screen size and resolution, browser language, device operating system and version, browser type and version, application and version, or other information about the device. Some Device Information is derived from <a href="#_z337ya"><u>HTTP Request Header Information</u></a>.</p><h3><a id="_eimewhwtlkbq"></a>Email Address</h3><p>See Hashed Email Address</p><h3><a id="_1ksv4uv"></a>Event Data</h3><p>Information collected relating to your <a href="#_147n2zr"><u>Online</u></a> activity/behaviour, which may include<a href="#_32hioqz"><u> Personal Information</u></a> in <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a>, <a href="#_3whwml4"><u>Imprecise/Approximate Location Information</u></a>, <a href="#_z337ya"><u>HTTP Request Header Information</u></a>, <a href="#_35nkun2"><u>Device Information</u></a>, <a href="#_3dy6vkm"><u>Browsing Data</u></a> and <a href="#_46r0co2"><u>TCF Signals</u></a>. Event Data is generated when a <a href="#_1hmsyys"><u>Pixel, Tag, or SDK</u></a> installed on a Quantcast Client’s digital property loads and sends information to us. Event Data can also be collected from ads, when you view or click on an ad which contains a <a href="#_2u6wntf"><u>Tag</u></a>.</p><h3><a id="_44sinio"></a>Exchange/Advertising Exchange</h3><p>A marketplace platform that facilitates automated, real-time, auction-based buying and selling of ad inventory (which are spaces available on sites and apps to display ads). An Advertising Exchange receives <a href="#_tyjcwt"><u>Bid Requests</u></a> from digital publishers and forwards them to advertisers, or to entities like Quantcast who act on behalf of advertisers. Advertisers, or their agents, respond to <a href="#_tyjcwt"><u>Bid Requests</u></a> with a bid amount and an advertisement to provide to a user if they win the auction.</p><h3><a id="_2jxsxqh"></a>First Party Cookie</h3><p>See <a href="#_4d34og8"><u>Cookie</u></a>.</p><h3><a id="_n4w09y2ozw7i"></a>Hashed Email Address</h3><p>A hashed email address (HEM) is an email address that has been encoded using a cryptographic hashing function. A hashed email is treated as a <a href="#_n270so602c2d"><u>Pseudonymous Identifier</u></a>.</p><h3><a id="_z337ya"></a>HTTP Request Header Information</h3><p>HTTP headers are defined by internet standards and contain a number of data fields designed to facilitate communication and interoperability on the internet. On the web, your web browser controls which headers are sent and what the contents are. We receive the headers when a request is sent over the internet to our system, such as when a <a href="#_1hmsyys"><u>Pixel</u></a> loads in your web browser. We also might receive information that has been derived from the HTTP headers from another party, such as in a <a href="#_tyjcwt"><u>Bid Request</u></a>. We use a subset of the header fields for purposes described in the Privacy Policy, which includes:</p><ul><li><a href="#_1pxezwc"><u>IP Address</u></a></li><li><a href="#_4d34og8"><u>Cookie</u></a> (if available)</li><li>User Agent, which is a string (a line of text) that includes <a href="#_35nkun2"><u>Device Information</u></a>.</li><li>Date, which includes the precise time of access</li><li>Referral <a href="#_1mrcu09"><u>URL</u></a>, which is the web page you were on when the request was sent</li><li>TLS Session ID, which identifies a particular session of communication between the browser and the server</li><li>Content-Language, which is the languages of the intended audience for the enclosed content</li></ul><p>Detailed documentation related to HTTP header information can be found online in a general search for “HTTP header information fields”.</p><h3><a id="_1y810tw"></a>IAB Transparency & Consent Framework (“TCF”)</h3><p>The IAB Transparency & Consent Framework, or “TCF,” is a standardised industry program active in countries governed by the GDPR, and designed for notifying users about data <a href="#_2grqrue"><u>Processing</u></a> by companies involved in digital advertising on sites and apps that users visit, and for establishing a legal basis for that <a href="#_2grqrue"><u>Processing</u></a>.</p><p>The TCF is designed to be used on digital properties, such as websites and apps. The TCF incorporates a consent dialog that displays when users visit a website or app, giving them information about vendors, the data they collect, and the purposes for which they collect it. It also offers an opportunity for users to give or change their permissions for such data collection and use.</p><p>The TCF allows Quantcast to work with publishers of websites and other digital properties in a consistent manner using standardised technical specifications to:</p><p>(a) provide a link to Quantcast's Privacy Policy, as well as transparency about Quantcast's <a href="#_2grqrue"><u>Processing </u></a>of <a href="#_32hioqz"><u>Personal Information</u></a>, the specific purposes for which Quantcast <a href="#_2grqrue"><u>Processes </u></a><a href="#_32hioqz"><u>Personal Information</u></a>, and Quantcast's legal basis for such <a href="#_2grqrue"><u>Processing</u></a>, directly on the website or other digital property accessed by the user;</p><p>(b) allow the user, in a granular manner, to express their consent or refusal to consent, to Quantcast's (i) use of <a href="#_4d34og8"><u>Cookies</u></a>, and (ii) the purposes of Quantcast's <a href="#_2grqrue"><u>Processing</u></a>, which are the reasons why Quantcast <a href="#_2grqrue"><u>Processes </u></a>the personal data of users (“<a href="#_3tbugp1"><u>TCF Purposes”</u></a>), including where Quantcast relies on the user’s consent for such <a href="#_2grqrue"><u>Processing </u></a>directly on the website or other digital property that the user is accessing;</p><p>(c) allow the user to object to Quantcast's <a href="#_2grqrue"><u>Processing </u></a>of <a href="#_32hioqz"><u>Personal Information</u></a> (for purposes where Quantcast relies on legitimate interests) directly on the website or other digital property accessed by the user.</p><p>Using the <a href="#_19c6y18"><u>TCF </u></a>allows publishers of websites or other digital properties to provide information about Quantcast’s <a href="#_2grqrue"><u>Processing </u></a>to users in a consistent manner. The user-facing disclosures presented by these digital properties are sourced from information that Quantcast has registered with the <a href="#_19c6y18"><u>TCF's </u></a>“<a href="https://iabeurope.eu/vendor-list-tcf-v2-0/"><u>Global Vendor List</u></a>”, a publicly accessible, machine-readable repository of information about TCF-compliant vendors, like Quantcast. This information includes Quantcast’s Privacy Policy <a href="#_1mrcu09"><u>URL</u></a>, the purposes for which it <a href="#_2grqrue"><u>Processes</u></a> <a href="#_32hioqz"><u>Personal Information</u></a>, and its legal basis for each of these purposes. As the description of these purposes and minimum standards for disclosures are standardised across all TCF participants, Quantcast knows how operators of websites or other digital properties using the TCF are making disclosures about Quantcast and can have confidence in such disclosures.</p><p>In addition, the TCF enables publishers of websites or other digital properties to create and send to Quantcast a standardised technical signal that indicates (A) whether Quantcast’s transparency disclosures were provided to a user; (B) whether or not the user has consented to Quantcast’s <a href="#_2grqrue"><u>Processing </u></a>and/or each purpose for which Quantcast sought the user's consent; and (c) whether the user objected to Quantcast’s <a href="#_2grqrue"><u>Processing </u></a>and/or any purposes for which Quantcast <a href="#_2grqrue"><u>Processes </u></a><a href="#_32hioqz"><u>Personal Information </u></a>on the basis of its legitimate interests (the “TCF Signal”).</p><p>TCF Signal is collected via Quantcast <a href="#_2u6wntf"><u>Tags</u></a> if the digital property on which the <a href="#_2u6wntf"><u>Tag </u></a>is implemented has also implemented a TCF-compatible Consent Management Platform, which is a company or organisation that centralises and manages transparency for, and consent and objections of, the user (“CMP”) . In addition, TCF Signal is received by Quantcast as part of the <a href="#_tyjcwt"><u>Bid Requests</u></a> it receives from <a href="#_2lwamvv"><u>Advertising Exchanges</u></a>. Quantcast is able to read the standardised TCF Signal and will only <a href="#_2grqrue"><u>Process </u></a><a href="#_32hioqz"><u>Personal Information</u></a> for purposes to which the user has consented (where consent is the legal basis) or not objected (where legitimate interests is the legal basis) in order to provide the Solutions.</p><p>Read more about the TCF here <a href="https://iabeurope.eu/transparency-consent-framework/"><u>https://iabeurope.eu/transparency-consent-framework/</u></a></p><h3><a id="_4i7ojhp"></a>Imported Data</h3><p>Imported Data is uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“API”). Imported Data is <a href="#_3fwokq0"><u>Pseudonymised Information</u></a>, which may include information relating to your <a href="#_147n2zr"><u>Online data</u></a> or <a href="#_23ckvvd"><u>Offline data</u></a> or other information that Quantcast Clients or partners have about you. For examples of Imported Data provided to Quantcast, see <a href="#_1t3h5sf"><u>Client Data</u></a> or <a href="#_nmf14n"><u>Third Party Data</u></a>.</p><h3><a id="_2xcytpi"></a>Imported Data (Client)</h3><p>See <a href="#_1t3h5sf"><u>Client Data</u></a>.</p><h3><a id="_1ci93xb"></a>Imported Data (Third Party/Segment)</h3><p>See <a href="#_nmf14n"><u>Third Party Data</u></a>.</p><h3><a id="_3whwml4"></a>Imprecise/Approximate Location Information</h3><p>Typically, in digital advertising we distinguish between precise and imprecise geolocation information.</p><p>Precise geolocation usually comes from GPS coordinates from mobile devices, and can have precision up to about one meter. Quantcast does not use precise geolocation data and we request that Quantcast Clients, partners, and third parties refrain from sending precise geolocation to us. If a party inadvertently sends it, we do not use it in the Solutions and it is removed from our systems within 30 days.</p><p>Imprecise geolocation is lower precision, and refers to a general geographic area, for example a country, region, city or division of a metropolitan area, and/or some combination of these, and is often derived from <a href="#_1pxezwc"><u>IP Addresses</u></a>.</p><h3><a id="_qsh70q"></a>Inferences/Inferred Data</h3><p>Inferences, or Inferred Data, is information that is inferred from data that we have collected about a device, such as <a href="#_1ksv4uv"><u>Event Data</u></a>, <a href="#_tyjcwt"><u>Bid Request Data</u></a>,<a href="#_1t3h5sf"><u> Client Data</u></a>, or <a href="#_nmf14n"><u>Third Party Data</u></a>. Our inferences are made using algorithms that estimate the likelihood that the user of a device has particular interests or characteristics. The Inferences are then associated with a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a> as part of a set of device <a href="#_1fob9te"><u>Attributes</u></a>.</p><p>For example, if a device frequently visits sports websites, it might be inferred that there is some probability the user of that device likes sports. Similarly, if a device frequently visits an airline provider’s website, it might be inferred that there is some probability a user of that device likes to travel. Other Inferences include things such as <a href="#_3as4poj"><u>Interests</u></a>, income range, gender, age, marital status, and other socio-economic information.</p><p>Inferences associated with any individual device have a high degree of uncertainty. Inferences become more accurate when used to estimate the characteristics of a large group of devices, like an <a href="#_3znysh7"><u>Audience</u></a>.</p><h3><a id="_3as4poj"></a>Interests</h3><p>Interests are known, observed, or inferred non-demographic characteristics. Interests are associated with <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> to characterise particular interests of users. Examples of Interests include “cooking” and “outdoor activities”. Interests may be derived from <a href="#_1ksv4uv"><u>Event Data</u></a>, <a href="#_tyjcwt"><u>Bid Request Data</u></a>, <a href="#_1t3h5sf"><u>Client Data</u></a>, <a href="#_nmf14n"><u>Third Party Data</u></a>, and <a href="#_qsh70q"><u>Inferences/Inferred Data</u></a>.</p><h3><a id="_1pxezwc"></a>IP Address</h3><p>An IP (“Internet Protocol”) Address is a unique numerical label corresponding to a computer or device. Computers use IP Addresses to identify each other and know where to send information over the Internet. For example, when you open a web page in your browser a request is made to a server for the web page content. The server knows where to send the content based on the IP Address contained in the request. Computers or other devices are assigned an IP Address from the network the device is on. A device’s IP Address may change over time or as a device changes locations. Also, an IP Address can refer to multiple devices, for example if the devices are behind an internet router.</p><h3><a id="_49x2ik5"></a>Labels/Label Data</h3><p>Labels, or Label Data, are descriptors associated with <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> to denote particular groups of users that can be subsequently used to index all <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> associated with that label. An analogy would be applying a “label” to messages in an email inbox - you might decide to label messages from work as “Work,” family members as “Family,” and so on. These labels then help you readily index and recall particular categories of email.</p><p>Labels processed by Quantcast are:</p><ul><li>Labels from <a href="#_26in1rg"><u>Data Management Platforms and Data Providers</u></a> : these are category Labels (e.g., male, female, age 21-24) acquired from third party data partners relating to a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>;</li><li>Custom-<a href="#_1t3h5sf"><u>Client Data</u></a> Labels: these are custom category labels set by Quantcast Clients corresponding to a device associated with the identifier visiting their digital property (e.g., byline of the news article accessed by the user) or product name (of the product accessed by the user).</li><li><a href="#_qsh70q"><u>Inferred Data</u></a> Labels: these are inferred category Labels about a user using a device associated with a <a href="#_vx1227"><u>Pseudonymous Identifier</u></a>, e.g., inferred age, inferred gender, inferred interest.</li></ul><p>Example Labels are “male” and “visited XYZ website”. Labels may be inferred information (see <a href="#_qsh70q"><u>Inferences/Inferred Data</u></a>) or may be<a href="#_4i7ojhp"><u> Imported Data</u></a> (see <a href="#_1t3h5sf"><u>Client Data</u></a> and <a href="#_nmf14n"><u>Third Party Data</u></a>).</p><h3><a id="_2p2csry"></a>Log Data</h3><p>Log Data is an industry term that is generally used to refer to data collected from interactions with computer systems, and is used differently by different companies. For purposes of describing our <a href="#_2grqrue"><u>Processing</u></a>, we use more precise terms, such as <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a>, <a href="#_1ksv4uv"><u>Event Data</u></a>, <a href="#_tyjcwt"><u>Bid Request Data</u></a>, <a href="#_1t3h5sf"><u>Client Data</u></a>, <a href="#_nmf14n"><u>Third Party Data</u></a>, and/or <a href="#_qsh70q"><u>Inferences/Inferred Data</u></a>, which are all types of data that can be subsumed within the general industry term “Log Data.” Some elements within Log Data, when isolated from the <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a>, will not qualify as <a href="#_32hioqz"><u>Personal Information</u></a>. For example, a single time zone and publisher <a href="#_1mrcu09"><u>URL</u></a> without an associated <a href="#_vx1227"><u>Pseudonymous Identifier </u></a>would not qualify as <a href="#_32hioqz"><u>Personal Information</u></a>.</p><h3><a id="_147n2zr"></a>Online Data</h3><p>Data relating to a user’s interaction with digital media including websites, apps and streaming media services.</p><h3><a id="_23ckvvd"></a>Offline Data</h3><p>Data relating to a user’s real-world purchases and/or activity.</p><h3><a id="_ihv636"></a>Panel</h3><p>A Panel is a set of individuals who have consented to participate in market research and share information about themselves, their preferences and interests for purposes of research and market analytics.</p><p>This information can then be used as the basis for learning or making inferences about a larger population. For example, if a number of people on a Panel share that they visit a particular news website, and of those people, most of them are male and over the age of 50, we might extrapolate from that and say that most of the audience for that website is male and over 50.</p><p>Another way to use Panel data is to compare Panel results to the estimates that we have made using our algorithms in order to score the effectiveness of our algorithms. So, if our algorithm predicted for the same news website that most of the audience is under 30, we would learn that our algorithm might be wrong.</p><h3><a id="_32hioqz"></a>Personal Information</h3><p>Personal Information refers to information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you, your browser, or your device. We use the term “personal information” to refer to information that is subject to protection under data protection and privacy laws and regulatory regimes around the world. Depending on the jurisdiction, such information may be referred to as “personal data.”</p><p>The Personal Information <a href="#_2grqrue"><u>Processed </u></a>by Quantcast is limited to <a href="#_vx1227"><u>Pseudonymised Identifiers.</u></a> Quantcast does not <a href="#_2grqrue"><u>Process</u></a> <a href="#_32hioqz"><u>Personal Information</u></a> that directly identifies you as an individual, and that can be used to directly identify you without technical efforts to add additional information, which Quantcast does not have.</p><h3><a id="_1hmsyys"></a>Pixels, Tags, and SDKs</h3><p>Pixels, Tags, and SDKs are computer code embedded in a website, mobile applications, and advertisements that we use to enable the Solutions. We tend to use the terms Pixels, Tags, and SDKs interchangeably. Quantcast Clients that use the Solutions can put them on their sites, in their apps, or in their ads in order to send us information that is then used in the Solutions. When a Pixel, Tag, or SDK loads and calls our servers, we receive <a href="#_z337ya"><u>HTTP Header Information</u></a>, along with other information that is configured by the Quantcast Client who is using the Solutions. That information includes IDs from partners, so we know which partner the data is coming from.</p><p>Pixels, Tags, and SDKs include:</p><ul><li>Sync Pixels: These are used to exchange and match <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> between companies that participate in the digital advertising market. By matching, they can synchronise these identifiers to deliver and measure ads.</li><li>Tags or Pixels in ads: When a digital ad loads on a page, it can include a Tag or Pixel that we use on behalf of Quantcast Clients to gather information about where and when the ad was served. This can help to measure ad performance, to ensure ads are shown where intended, and to learn in order to improve ad effectiveness.</li><li>Tags or Pixels on publisher Clients’ web pages: For publisher Clients that use the Solutions, they can put our Tags on their sites. The information we collect then enables the Client to learn about their audience, and it enables us to build models for better targeting ads.</li><li>Tags or Pixels used by advertiser Clients: When advertiser Clients use our Tags or Pixels, they send us information so we can learn about their customers in order to help them better target their ads.</li><li>SDKs: SDKs are bits of computer code that mobile app publisher Clients incorporate into their apps, enabling them to send us information. Similar to Pixels or Tags, the information enables us to offer the Solutions as described in our Privacy Policy.</li></ul><h3><a id="_41mghml"></a>Probabilistic Identifier</h3><p>A Probabilistic Identifier is a<a href="#_vx1227"><u> Pseudonymous Identifier</u></a> which we create by combining <a href="#_vx1227"><u>Pseudonymous Identifiers</u></a> (such as <a href="#_1pxezwc"><u>IP Addresses</u></a>) with <a href="#_tyjcwt"><u>Bid Request Data</u></a> and/or <a href="#_1ksv4uv"><u>Event Data</u></a> using non-deterministic, statistical methods to estimate the likelihood that a group of devices may be used by the same user or household, if applicable law or rules allow. For example, we might be able to determine that because a mobile phone and a TV are on the same network, they are likely in the same house. We can then use that information to select and measure ads. Unlike using <a href="#_2s8eyo1"><u>Cookie IDs</u></a>, this approach is not 100% accurate and could identify one or many devices.</p><h3><a id="_2grqrue"></a>Process</h3><p>Refers to any operation or set of operations performed upon <a href="#_32hioqz"><u>Personal Information</u></a> or sets of <a href="#_32hioqz"><u>Personal Information</u></a>, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.</p><h3><a id="_n270so602c2d"></a>Pseudonymous Identifiers</h3><p>Pseudonymous Identifiers are unique values that distinguish your browser profile(s) or device(s). Pseudonymous Identifiers cannot be linked to you as an individual without technical efforts to add additional information, which Quantcast does not have. We do not attempt to link Pseudonymous Identifiers to you as an individual, and we prohibit other parties with whom we share Pseudonymous Identifiers from doing the same.</p><p>Pseudonymous Identifiers are important in digital advertising because they help distinguish browsers or devices over time across different contexts. This is useful for example, to limit the number of times that we show the same ad to one device, to measure the performance of ads, and to target and select personalised ads.</p><p>We may incorporate any one of the following types of information in a Quantcast Pseudonymous Identifier:</p><ul><li>Third Party Cookie ID: see <a href="#_2s8eyo1"><u>Cookie ID</u></a>.</li><li>First Party Cookie ID: see <a href="#_2s8eyo1"><u>Cookie ID</u></a>.</li><li><a href="#_1pxezwc"><u>IP Addresses</u></a>.</li><li><a href="#_n4w09y2ozw7i"><u>Hashed email addresses</u></a></li><li>Third party identifiers</li><li><a href="#_lnxbz9"><u>Device ID</u></a>.</li><li>Application ID: an ID that is unique to your mobile device and a particular app on your device.</li><li>Application Session ID: like an application ID, except that it is reset periodically (e.g., many browsers reset these after 30 minutes of inactivity).</li><li>Exchange User ID: an ID that is sent to us with a <a href="#_tyjcwt"><u>Bid Request</u></a> that identifies the device or browser where an ad is to be shown.</li><li><a href="#_41mghml"><u>Probabilistic Identifier</u></a>.</li><li>Publisher User ID: digital publishers that use the Solutions can send us an ID to use in the Solutions. The digital publisher hashes or encrypts an identifier available to it. The resulting ID is pseudonymous because it does not directly identify you, but it would be consistent across different publishers, so the Publisher User ID can be used to match data.</li><li>TLS Session ID: when you visit a website <a href="#_1mrcu09"><u>URL</u></a> that starts with “https” instead of “http”, that means you have an encrypted connection between your browser and the site. If one of our <a href="#_1hmsyys"><u>Pixels, Tags or SDKs</u></a> loads on the site, that call to our server will also be encrypted. The Session ID identifies a particular session of communication between the browser and the server.</li></ul><h3><a id="_3fwokq0"></a>Pseudonymous/Pseudonymised Information</h3><p>Pseudonymised Information is <a href="#_32hioqz"><u>Personal Information</u></a> that has been <a href="#_2grqrue"><u>Processed</u></a> in such a manner that the information can no longer be attributed to a specific user without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal information is not attributed to a specific user.</p><h3><a id="_1v1yuxt"></a>Segment Data</h3><p>Segment Data is imported data that is uploaded to the Quantcast platform or provided to us via an API by <a href="#_1t3h5sf"><u>Clients</u></a> or <a href="#_nmf14n"><u>Third Party Data Partners</u></a>. Segment Data is <a href="#_3fwokq0"><u>Pseudonymised Information</u></a>, which may include <a href="#_147n2zr"><u>Online Data</u></a> and/or <a href="#_23ckvvd"><u>Offline Data</u></a> as well as <a href="#_1fob9te"><u>Attributes</u></a>, <a href="#_qsh70q"><u>Inferences</u></a>, or <a href="#_3as4poj"><u>Interests </u></a>inferred from that data. This category of information is typically called “Segment Data” because it identifies groups of users who fall into advertising segments (e.g., “auto buyers,” “shoe shoppers,” or “women 25-35”). These segments represent groups of users that share (or that are inferred to share) one or more certain characteristics in common (e.g., a client may want to advertise to a segment of “male shoppers who are interested in sports fashion”). These groupings are created by using the intersection of different segments (in the example given, an audience that is simultaneously in the “male”, “shopper”, and “sports fashion” segments). A segment may be identified with a <a href="#_49x2ik5"><u>Label </u></a>(in which case it is referred to as “<a href="#_49x2ik5"><u>Label Data</u></a>”).</p><h3><a id="_4f1mdlm"></a>Software Development Kit (SDK)</h3><p>See <a href="#_1hmsyys"><u>Pixels, Tags, and SDKs</u></a>.</p><h3><a id="_2u6wntf"></a>Tag</h3><p>See <a href="#_1hmsyys"><u>Pixels, Tags, and SDKs</u></a>.</p><h3><a id="_19c6y18"></a>TCF</h3><p>See <a href="#_1y810tw"><u>IAB Transparency & Consent Framework</u></a>.</p><h3><a id="_3tbugp1"></a>TCF Purpose/Special Purpose/Feature/Special Feature</h3><p>The <a href="#_19c6y18"><u>TCF </u></a>has standardised certain Purposes, Special Purposes, Features and Special Features and the descriptions of data processing activity in the digital advertising industry. Through this standardisation, the digital advertising industry can ascribe consistent meanings for the permissions that data subjects give via the <a href="#_19c6y18"><u>TCF</u></a>. This also ensures a consistent experience for users because they then do not have to read and understand an entirely different set of Purposes, Special Purposes, Features, and Special Features for each website they visit.</p><p>Because of the benefits of standardising the purposes across the industry, we use the <a href="#_19c6y18"><u>TCF </u></a>to establish the legal basis to <a href="#_2grqrue"><u>Process</u></a> <a href="#_32hioqz"><u>Personal Information</u></a> governed by the GDPR, and use the Purposes, Special Purposes, Features, and Special Features in our Privacy Policy to describe much of our data processing activity.</p><p>For detailed descriptions of TCF Purposes, Special Purposes, Features, and Special Features, see <a href="#_1y810tw"><u>IAB Transparency & Consent Framework</u></a>.</p><h3><a id="_28h4qwu"></a>Third Party Cookie/Cookie ID</h3><p>See <a href="#_4d34og8"><u>Cookie</u></a>.</p><h3><a id="_nmf14n"></a>Third Party Data</h3><p>Third Party Data is<a href="#_4i7ojhp"><u> Imported Data</u></a> that is uploaded to the Quantcast platform or provided to us via API by third party <a href="#_26in1rg"><u>Data Management Platforms and Data Providers</u></a>. Third Party Data may include <a href="#_1v1yuxt"><u>Segment Data</u></a>.</p><h3><a id="_37m2jsg"></a>Training Data</h3><p>Training Data is <a href="#_3fwokq0"><u>Pseudonymous Information</u></a> that we receive from Quantcast Clients and third party data providers, where the actual <a href="#_1fob9te"><u>Attributes</u></a> or <a href="#_3as4poj"><u>Interests</u></a> of the underlying users are known (even though their actual identities are not known to Quantcast). The Training Data is segmented across various <a href="#_3as4poj"><u>Interests </u></a>and <a href="#_1fob9te"><u>Attributes</u></a>, such as shopping interests (e.g., automotive, technology, or restaurants), business and occupation (e.g., management, IT professional or retail), media interests (e.g., cinema, video games, TV), income range, age, marital status, and other socio-economic information and used for data modeling purposes. We use the Training Data to train statistical models to make <a href="#_qsh70q"><u>Inferences</u></a>. When our systems subsequently receive <a href="#_1ksv4uv"><u>Event Data</u></a> relating to a user, we can infer whether the <a href="#_1ksv4uv"><u>Event Data</u></a> displays characteristics similar to the Training Data. If the <a href="#_1ksv4uv"><u>Event Data</u></a> displays characteristics that are similar to the Training Data, we can infer from that the likely <a href="#_1fob9te"><u>Attributes</u></a> and <a href="#_3as4poj"><u>Interests</u></a> of the user to whom the <a href="#_1ksv4uv"><u>Event Data</u></a> relates. These <a href="#_qsh70q"><u>Inferences</u></a> are then used to deliver advertising and provide aggregated, analytical reporting to our Quantcast Clients.</p><h3><a id="_1mrcu09"></a>URL (Uniform Resource Locator)</h3><p>A URL, also known as a web address, is a reference to a unique web resource that specifies its location on a computer network. Most commonly, a URL points to a web page. URLs can also point to a document, image, video, etc. URLs often use plain text, such as <a href="http://www.quantcast.com"><u>www.quantcast.com</u></a>; in that case, the domain name must be processed by a Domain Name Server in order to convert the domain name into an <a href="#_1pxezwc"><u>IP Address</u></a>. </p> </div> </div> </div> </div> <div id="contract-id-322672-version-6668a15909e779e0451ebb07" data-vid="6668a15909e779e0451ebb07" class="version-container js-version-container-322672 " style="display: none;"> <div id="version-languages-6668a15909e779e0451ebb07" class="version-translation-container"> <div id="version-6668a15909e779e0451ebb07-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Key Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective June 11th 2024  <span class="light">to</span>  December 16th 2024</h5> <a id="download-version-6668a15909e779e0451ebb07-locale-en-us" href="https://quantcast.pactsafe.io/versions/6668a15909e779e0451ebb07.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-6668a15909e779e0451ebb07"> <h1><a id="_gjdgxs"></a><strong>Key Terms</strong></h1><p>Effective: June 6 2024</p><p>Capitalized terms that are not defined in these Key Terms are as defined in the <a href="https://legal.quantcast.com/#products-and-services-privacy-policy" rel="noopener noreferrer" target="_blank"><u>Quantcast Products and Services Privacy Policy</u></a>. These Key Terms are for use in understanding the Quantcast Products and Services Privacy Policy. Nothing in these Key Terms modifies any active agreement with any Quantcast customer, vendor or other business partner (e.g., agreements for the Advertise and Measure product, etc.).</p><h3 id="Advertising-Exchange"><a id="_30j0zll"></a>Advertising Exchange</h3><p>See <a href="#Exchange-Advertising-Exchange"><u>Exchange/Advertising Exchange</u></a>.</p><h3 id="Attribute-Information"><a id="_1fob9te"></a>Attributes/Attribute Information</h3><p>Attributes are known, observed, or inferred characteristics. Examples of attributes are “male” and “visited XYZ website”. Attributes may be derived from <a href="#Event-Data"><u>Event Data</u></a>, <a href="#Bid-Request"><u>Bid Request Data</u></a>, <a href="#Client-Data"><u>Client Data</u></a>,<a href="https://Third-Party-Data"><u> Third Party Data</u></a>, and <a href="#Inferred-Data"><u>Inferences/Inferred Data</u></a>. Quantcast associates attributes with <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a>.</p><h3 id="Audience"><a id="_3znysh7"></a>Audience</h3><p>An Audience is a group of devices and/or users who are known to or are estimated to have certain common characteristics. A characteristic in common may be an <a href="#Interest"><u>Interest</u></a>, such as an interest in cooking. A characteristic in common may be an <a href="#Attribute"><u>Attribute</u></a>, such as being male, visited a particular digital property, or viewed or interacted with a particular advertisement. One type of Audience is a group who have visited a Quantcast Client’s digital property. Another type of Audience is a group who have been shown, or may potentially be shown, a Quantcast Client’s advertisement.</p><h3 id="Audience-Insights"><a id="_2et92p0"></a>Audience Insights</h3><p>Audience Insights are data collected, or data that is inferred from data collected, about an <a href="#Audience"><u>Audience</u></a>. Audience Insights are aggregated, anonymised data and are not <a href="#Personal-Information"><u>Personal Information</u></a>. An example of an Audience Insight is a report that a given audience is estimated to be 70% male and 3 times as likely to be interested in cooking compared to the general population.</p><p>Quantcast provides Audience Insights based on <a href="#Event-Data"><u>Event Data</u></a>, <a href="#Bid-Request"><u>Bid Request Data</u></a>, <a href="#Client-Data"><u>Client Data</u></a>, <a href="#Third-Party-Data"><u>Third Party Data</u></a>, and <a href="#Inferred-Data"><u>Inferred Data</u></a> to Quantcast Clients. Audience Insights enable Quantcast Clients to better understand the audiences who engage with their content and ads.</p><h3 id="Bid-Request"><a id="_tyjcwt"></a>Bid Request/Bid Request Data</h3><p>A Bid Request is a request by a digital content publisher (e.g., website owner, app developer, streaming content provider, etc.) for an offer to place an ad in the publisher’s digital content. For example, when you visit an ad-supported web page, Bid Requests are sent by, or on behalf of, the publisher of the web page to multiple parties that may want to show an ad to you. Those parties can bid for the opportunity to show an ad in an auction, and an ad is selected to show on the page. Bid Requests typically go through an <a href="#Advertising-Exchange"><u>Advertising Exchange</u></a>. This all happens via digital communication between computer servers in less than a second. The contents of the Bid Request may include information about the ad unit (the container in the digital content that will display the ad), the digital content, the device it will be seen on, and your engagement with the publisher’s digital content, so that prospective buyers can choose whether to bid and how much. For most cases, the contents of the Bid Request are defined by the OpenRTB industry standard (<a href="https://iabtechlab.com/standards/openrtb/"><u>https://iabtechlab.com/standards/openrtb/</u></a>), though not all fields are necessarily included in every Bid Request. Bid Request Data consists of data provided in the Bid Request and will commonly consist of one or more <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a> (if available), the content that the ad would serve in (such as the web page, app, video, etc.), the type of device the ad would be served on (i.e., your device type), the approximate geographic location of your device, the size of the ad, the auction ID, and consent information, such as <a href="#TCF"><u>TCF Signals</u></a>. Bid Request Data also includes Quantcast’s response to the Bid Request, such as whether a Quantcast Client bid on the ad opportunity.</p><h3 id="Browsing-Data"><a id="_3dy6vkm"></a>Browsing Data</h3><p>Browsing Data is information collected relating to your <a href="#Online-Data"><u>Online</u></a> activity or behaviour. Browsing Data is generated when a <a href="#Pixels-Tags-SDK"><u>Pixels, Tags, or SDKs</u></a> installed by a Quantcast Client on its digital property loads and sends information to us. This includes the website <a href="#Uniform-Resource-Locator"><u>URL</u></a> of the page you are visiting, often along with a <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier</u></a>, as well as fields of information that may be automatically included from <a href="#Request-Header-Information"><u>HTTP Header Information</u></a>, such as referral <a href="#Uniform-Resource-Locator"><u>URLs </u></a>(which is the <a href="#Uniform-Resource-Locator"><u>URL </u></a>that directed your browser to the website where an advertisement was served to you).</p><p>Browsing Data is included in <a href="#Event-Data"><u>Event Data</u></a>.</p><h3 id="Client-Data"><a id="_1t3h5sf"></a>Client Data</h3><p>Client Data is <a href="#Imported-Data"><u>Imported Data</u></a> that is uploaded to the Quantcast platform by a particular Quantcast advertiser Client for use on its behalf. Client Data is <a href="#Pseudonymised-Information"><u>Pseudonymised Information,</u></a> which defines groups of users. These groups might typically be based on users’ <a href="#Online-Data"><u>Online Data</u></a> or <a href="#Offline-Data"><u>Offline Data</u></a>, or other characteristics or aspects of users’ relationship with the Quantcast Client. The groups are then used by Quantcast to help deliver advertising campaigns to the right <a href="#Audience"><u>Audiences</u></a> and assess their effectiveness, all on behalf of the Quantcast Client.</p><h3 id="Cookie"><a id="_4d34og8"></a>Cookie</h3><p>A Cookie is a small bit of text that is sent to and saved on your computer or device when you visit a website. A Cookie is associated with a single web browser profile; each web browser and browser profile that you use on your device will have separate Cookies. Cookies allow a website to recognise a browser and are commonly used to store user preferences or identifiers, which enables us to collect and use information about browsers over time and across different internet content. Cookies enable us to understand more about users and the content they are visiting over time, which in turn can be used to improve our Quantcast Clients’ advertising activities and the quality of advertising you experience. The identifiers we store in Cookies are <a href="#Pseudonymised-Information"><u>Pseudonymous Information</u></a>; in other words, they cannot be linked to you as an individual without technical efforts to add additional information, which Quantcast does not have. We do not attempt to link a<a href="#Pseudonymous-Identifiers"><u> Pseudonymous Identifier</u></a> to you as an individual, and we prohibit other parties with whom we share <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a> or <a href="#Pseudonymised-Information"><u>Pseudonymous Information</u></a> from doing the same. Browsers have controls that enable users to clear or block Cookies. See your browser help for details.</p><p>There are two forms of cookies: First Party Cookies and Third Party Cookies.</p><p>A “First Party Cookie” is limited in scope to a particular website you visit (“First Party Cookie”). In some instances, Quantcast is able to store or access information in a First Party Cookie. If <a href="http://www.example.com"><u>www.example.com</u></a> incorporates Quantcast <a href="#Pixels-Tags-SDK"><u>Pixels, Tags or SDKs</u></a> into their website, and if you visit www.example.com, Quantcast may set a First-Party Cookie associated with www.example.com. In these instances, Quantcast can store a <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier</u></a> in the First-Party Cookie, but because it is a First Party Cookie, Quantcast can only access that <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier</u></a> in the context of your visits to that site.</p><p>A “Third Party Cookie” is a cookie associated with an internet domain that is different from the one you are visiting. For example, if you are visiting <a href="http://www.example.com"><u>www.example.com</u></a> and a Quantcast <a href="#Pixels-Tags-SDK"><u>Pixel, Tag or SDK </u></a>on that website is able to set a cookie associated with quantcast.com, that is a Third Party Cookie. That same cookie will be accessible to Quantcast on other sites that also incorporate Quantcast <a href="#Pixels-Tags-SDK"><u>Pixels, Tags or SDKs</u></a>. Quantcast uses</p><p><a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a> stored in Third Party Cookies in order to collect information across multiple websites.</p><p>Quantcast Cookies placed on your device have a maximum expiry period of 13 months (or such shorter period as described in the Privacy Policy “Information Collection” section). Each time you visit a website and a First or Third Party Cookie is placed on your device, the placement of a Cookie begins a new expiry period of up to 13 months (or such shorter period as described in the Privacy Policy “Information Collection” section). All Quantcast Cookies automatically cease providing any data to Quantcast from your browser upon expiration.</p><h3 id="Cookie-ID"><a id="_2s8eyo1"></a>Cookie ID/Identifier</h3><p>A Cookie ID is a unique string of characters that we store in a <a href="#Cookie"><u>Cookie</u></a> that allows us to identify a single web browser instance over time and across different web sites. Our Cookie IDs are <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a>. A <a href="#First-Party-Cookie"><u>First Party Cookie</u></a> ID is a unique <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier</u></a> relating to the <a href="#First-Party-Cookie"><u>First-Party Cookie</u></a> set by the owner of the website you are visiting. A <a href="#Third-Party-Cookie"><u>Third Party Cookie ID</u></a> is a unique<a href="#Pseudonymous-Identifiers"><u> Pseudonymous Identifier</u></a> relating to the <a href="#Third-Party-Cookie"><u>Third-Party Cookie</u></a> set by Quantcast.</p><h3 id="Cookie-Syncing"><a id="_17dp8vu"></a>Cookie Syncing/Matching</h3><p>In the online advertising industry, Cookie Syncing/Matching generally refers to a process through which two entities who each, and separately, identify a device using their own <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier</u></a> can determine which of their respective <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a> may relate to the same device. For example, Quantcast may pseudonymously identify a device as “cookie ID 123.” Company B may pseudonymously identify the same device as “cookie ID ABC.” Cookie Syncing/Matching enables Quantcast and Company B to recognise that their respective <a href="#Pseudonymous-Identifiers"><u>Pseudonymous identifiers</u></a> may relate to the device that Quantcast records as “cookie ID 123”.</p><p>Quantcast’s Cookie Syncing activities work similarly. If you visit a website that incorporates <a href="#Pixels-Tags-SDK"><u>Pixels, Tags or SDKs</u></a> from Quantcast, Company B may match its own pseudonymous identifiers to Quantcast<a href="#Pseudonymous-Identifiers"><u> Pseudonymous Identifiers</u></a> (this creates a record of matching pseudonymous identifiers for Company B). Once a match is established, Company B can reference a particular device when communicating with Quantcast, using Quantcast’s <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier</u></a>.</p><p>The Cookie Syncing/Matching process does not in itself result in Quantcast sharing <a href="#Attribute-Information"><u>Attributes</u></a> related to Quantcast <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a> with Company B. The Cookie Syncing/Matching enables transactions between the parties at a later time; for example, in the case of an Advertising Exchange sending a Bid Request, the Bid Request can contain a previously synched <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier.</u></a></p><h3 id="Cross-Media-Matching"><a id="_3rdcrjn"></a>Cross-Media Matching/Linking</h3><p>In the online advertising industry, Cross-Media Matching generally refers to a process through which Quantcast links identifiers across a user’s consumption of various media (e.g. audio, video, websites, apps, etc) because such identifiers are known to or <a href="#Inferred-Data"><u>Inferred </u></a>to relate to the same user. Matching/Linking may be undertaken for consumption of media on a single device and for consumption of media on more than one device. As an example, if you visit a digital property using your mobile phone and later visit that same digital property using a browser on your laptop or make visits to several different digital properties using a browser over a period of time, Quantcast may initially determine that these visits are made by different users and assign each device user their own profile.</p><p>If, however, Quantcast finds there is sufficient commonality between the <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a> associated with the consumption of media, Quantcast will assess that those identifiers may be joined as they are likely to emanate from the same user. This assessment is“probabilistic”– in other words, it uses statistical techniques to determine that the identifiers to be matched have a higher likelihood of relating to the same device and/or user.</p><h3 id="Data-Management-Platforms"><a id="_26in1rg"></a>Data Management Platforms and Data Providers</h3><p>Data Management Platforms and Data Providers provide <a href="#Third-Party-Data"><u>Third Party Data</u></a> to Quantcast, or provide a platform through which Quantcast Clients can provide <a href="#Client-Data"><u>Client Data</u></a> to Quantcast. These companies either directly licence first and third party <a href="#Audience"><u>Audience</u></a> <a href="#Segment-Data"><u>Segment Data</u></a> from different sources (such as <a href="#Online-Data"><u>Online Data</u></a> and <a href="#Offline-Data"><u>Offline Data</u></a>) to businesses or provide a platform through which Quantcast Clients can collect, organise, and activate such data for Quantcast’s use in connection with the Solutions. We share <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a> with <a href="#Data-Management-Platforms"><u>Data Management Platforms/Data Providers</u></a> in order to sync/match identifiers to effectively integrate with their services (see <a href="#Cookie-Syncing"><u>Cookie Syncing/Matching</u></a>).</p><h3 id="Device-ID"><a id="_lnxbz9"></a>Device ID/Identifier</h3><p>A unique string of characters that can be used to identify a device set by the developer of the device’s operating system (e.g., a mobile phone, tablet, TV, or console). Device Identifiers (or “Device IDs”) serve a similar purpose as <a href="#Cookie"><u>Cookies</u></a> and can be used to provide personalised advertising. A Device ID is a <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier</u></a>.</p><p>A Mobile Advertising ID (or “MAID”) is a Device ID assigned to a mobile device or connected TV (“CTV”) device by the device operating system. Typically, the device user can reset or turn off the ID via the device’s settings. A MAID is referred to as the IDFA (ID for Advertisers) on iOS devices and GAID (Google Ad ID) on Android mobile devices.</p><h3 id="Device-Configuration"><a id="_35nkun2"></a>Device Configuration/Device Information</h3><p>Information about a device or its configuration, transmitted from the device, and typically associated with a <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier</u></a>. The information includes browser, app, or other information about the device (such as device type, screen size and resolution, date and time, and language), which also may include a<a href="#Request-Header-Information"><u> User Agent.</u></a> Some Device Information is derived from <a href="#Request-Header-Information"><u>HTTP Request Header Information</u></a>.</p><h3 id="Email-Address"><a id="_eimewhwtlkbq"></a>Email Address</h3><p>See Hashed Email Address</p><h3 id="Event-Data"><a id="_1ksv4uv"></a>Event Data</h3><p>Information collected relating to your <a href="#Online-Data"><u>Online</u></a> activity/behaviour, which may include<a href="#Personal-Information"><u> Personal Information</u></a> in <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a>, <a href="#Imprecise-Approximate-Location-Information"><u>Imprecise/Approximate Location Information</u></a>, <a href="#Request-Header-Information"><u>HTTP Request Header Information</u></a>, <a href="#Device-ID"><u>Device Information</u></a>, <a href="#Browsing-Data"><u>Browsing Data</u></a> and <a href="#TCF"><u>TCF Signals</u></a>. Event Data is generated when a <a href="#Pixels-Tags-SDK"><u>Pixel, Tag, or SDK</u></a> installed on a Quantcast Client’s digital property loads and sends information to us. Event Data can also be collected from ads, when you view or click on an ad which contains a <a href="#Pixels-Tags-SDK"><u>Tag</u></a>.</p><h3 id="Exchange-Advertising-Exchange"><a id="_44sinio"></a>Exchange/Advertising Exchange</h3><p>A marketplace platform that facilitates automated, real-time, auction-based buying and selling of ad inventory (which are spaces available on sites and apps to display ads). An Advertising Exchange receives <a href="#Bid-Request"><u>Bid Requests</u></a> from digital publishers and forwards them to advertisers, or to entities like Quantcast who act on behalf of advertisers. Advertisers, or their agents, respond to <a href="#Bid-Request"><u>Bid Requests</u></a> with a bid amount and an advertisement to provide to a user if they win the auction.</p><h3 id="First-Party-Cookie"><a id="_2jxsxqh"></a>First Party Cookie</h3><p>See <a href="#Cookie"><u>Cookie</u></a>.</p><h3 id="Hashed-Email-Address"><a id="_n4w09y2ozw7i"></a>Hashed Email Address</h3><p>A hashed email address (HEM) is an email address that has been encoded using a cryptographic hashing function. A hashed email is treated as a <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier</u></a>.</p><h3 id="Request-Header-Information"><a id="_z337ya"></a>HTTP Request Header Information</h3><p>HTTP headers are defined by internet standards and contain a number of data fields designed to facilitate communication and interoperability on the internet. On the web, your web browser controls which headers are sent and what the contents are. We receive the headers when a request is sent over the internet to our system, such as when a <a href="#Pixels-Tags-SDK"><u>Pixel</u></a> loads in your web browser. We also might receive information that has been derived from the HTTP headers from another party, such as in a <a href="#Bid-Request"><u>Bid Request</u></a>. We use a subset of the header fields for purposes described in the Privacy Policy, which includes:</p><ul><li><a href="#IP-Address"><u>IP Address</u></a></li><li><a href="#Cookie"><u>Cookie</u></a> (if available)</li><li>User Agent, which is a string (a line of text) identifying the device type, browser type, and version that the user is using to access the web server (“User Agent”)</li><li>Date, which includes the precise time of access</li><li>Referral <a href="#Uniform-Resource-Locator"><u>URL</u></a>, which is the web page you were on when the request was sent</li><li>TLS Session ID, which identifies a particular session of communication between the browser and the server</li><li>Content-Language, which is the languages of the intended audience for the enclosed content</li></ul><p>Detailed documentation related to HTTP header information can be found online in a general search for “HTTP header information fields”.</p><h3 id="IAB-Transparency-Consent-Framework"><a id="_1y810tw"></a>IAB Transparency & Consent Framework (“TCF”)</h3><p>The IAB Transparency & Consent Framework, or “TCF,” is a standardised industry program active in countries governed by the GDPR, and designed for notifying users about data <a href="#Process"><u>Processing</u></a> by companies involved in digital advertising on sites and apps that users visit, and for establishing a legal basis for that <a href="#Process"><u>Processing</u></a>.</p><p>The TCF is designed to be used on digital properties, such as websites and apps. The TCF incorporates a consent dialog that displays when users visit a website or app, giving them information about vendors, the data they collect, and the purposes for which they collect it. It also offers an opportunity for users to give or change their permissions for such data collection and use.</p><p>The TCF allows Quantcast to work with publishers of websites and other digital properties in a consistent manner using standardised technical specifications to:</p><p>(a) provide a link to Quantcast's Privacy Policy, as well as transparency about Quantcast's <a href="#Process"><u>Processing</u></a> of <a href="#Personal-Information"><u>Personal Information</u></a>, the specific purposes for which Quantcast <a href="#Process"><u>Processes </u></a><a href="#Personal-Information"><u>Personal Information</u></a>, and Quantcast's legal basis for such <a href="#Process"><u>Processing</u></a>, directly on the website or other digital property accessed by the user;</p><p>(b) allow the user, in a granular manner, to express their consent or refusal to consent, to Quantcast's (i) use of <a href="#Cookie"><u>Cookies</u></a>, and (ii) the purposes of Quantcast's <a href="#Process"><u>Processing</u></a>, which are the reasons why Quantcast <a href="#Process"><u>Processes </u></a>the personal data of users (“<a href="#TCF"><u>TCF Purposes”</u></a>), including where Quantcast relies on the user’s consent for such <a href="#Process"><u>Processing </u></a>directly on the website or other digital property that the user is accessing;</p><p>(c) allow the user to object to Quantcast's <a href="#Process"><u>Processing </u></a>of <a href="#Personal-Information"><u>Personal Information</u></a> (for purposes where Quantcast relies on legitimate interests) directly on the website or other digital property accessed by the user.</p><p>Using the <a href="#TCF"><u>TCF </u></a>allows publishers of websites or other digital properties to provide information about Quantcast’s <a href="#Process"><u>Processing </u></a>to users in a consistent manner. The user-facing disclosures presented by these digital properties are sourced from information that Quantcast has registered with the <a href="#TCF"><u>TCF's </u></a>“<a href="https://iabeurope.eu/vendor-list-tcf-v2-0/"><u>Global Vendor List</u></a>”, a publicly accessible, machine-readable repository of information about TCF-compliant vendors, like Quantcast. This information includes Quantcast’s Privacy Policy <a href="#Uniform-Resource-Locator"><u>URL</u></a>, the purposes for which it <a href="#Process"><u>Processes</u></a> <a href="#Personal-Information"><u>Personal Information</u></a>, and its legal basis for each of these purposes. As the description of these purposes and minimum standards for disclosures are standardised across all TCF participants, Quantcast knows how operators of websites or other digital properties using the TCF are making disclosures about Quantcast and can have confidence in such disclosures.</p><p>In addition, the TCF enables publishers of websites or other digital properties to create and send to Quantcast a standardised technical signal that indicates (A) whether Quantcast’s transparency disclosures were provided to a user; (B) whether or not the user has consented to Quantcast’s <a href="#Process"><u>Processing </u></a>and/or each purpose for which Quantcast sought the user's consent; and (c) whether the user objected to Quantcast’s <a href="#Process"><u>Processing </u></a>and/or any purposes for which Quantcast <a href="#Process"><u>Processes </u></a><a href="#Personal-Information"><u>Personal Information </u></a>on the basis of its legitimate interests (the “TCF Signal”).</p><p>TCF Signal is collected via Quantcast <a href="#Pixels-Tags-SDK"><u>Tags</u></a> if the digital property on which the <a href="#Pixels-Tags-SDK"><u>Tag </u></a>is implemented has also implemented a TCF-compatible Consent Management Platform, which is a company or organisation that centralises and manages transparency for, and consent and objections of, the user (“CMP”) . In addition, TCF Signal is received by Quantcast as part of the <a href="#Bid-Request"><u>Bid Requests</u></a> it receives from <a href="#Advertising-Exchange"><u>Advertising Exchanges</u></a>. Quantcast is able to read the standardised TCF Signal and will only <a href="#Process"><u>Process </u></a><a href="#Personal-Information"><u>Personal Information</u></a> for purposes to which the user has consented (where consent is the legal basis) or not objected (where legitimate interests is the legal basis) in order to provide the Solutions.</p><p>Read more about the TCF here <a href="https://iabeurope.eu/transparency-consent-framework/"><u>https://iabeurope.eu/transparency-consent-framework/</u></a></p><h3 id="Imported-Data"><a id="_4i7ojhp"></a>Imported Data</h3><p>Imported Data is uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“API”). Imported Data is <a href="#Pseudonymised-Information"><u>Pseudonymised Information</u></a>, which may include information relating to your <a href="#Online-Data"><u>Online data</u></a> or <a href="#Offline-Data"><u>Offline data</u></a> or other information that Quantcast Clients or partners have about you. For examples of Imported Data provided to Quantcast, see <a href="#Client-Data"><u>Client Data</u></a> or <a href="#Third-Party-Data"><u>Third Party Data</u></a>.</p><h3><a id="_2xcytpi"></a>Imported Data (Client)</h3><p>See <a href="#Client-Data"><u>Client Data</u></a>.</p><h3><a id="_1ci93xb"></a>Imported Data (Third Party/Segment)</h3><p>See <a href="#Third-Party-Data"><u>Third Party Data</u></a>.</p><h3 id="Imprecise-Approximate-Location-Information"><a id="_3whwml4"></a>Imprecise/Approximate Location Information</h3><p>Typically, in digital advertising we distinguish between precise and imprecise geolocation information.</p><p>Precise geolocation usually comes from GPS coordinates from mobile devices, and can have precision up to about one meter. Quantcast does not use precise geolocation data and we request that Quantcast Clients, partners, and third parties refrain from sending precise geolocation to us. If a party inadvertently sends it, we do not use it in the Solutions and it is removed from our systems within 30 days.</p><p>Imprecise geolocation is lower precision, and refers to a general geographic area, for example a country, region, city or division of a metropolitan area, and/or some combination of these, and is often derived from <a href="#IP-Address"><u>IP Addresses</u></a>.</p><h3 id="Inferred-Data"><a id="_qsh70q"></a>Inferences/Inferred Data</h3><p>Inferences, or Inferred Data, is information that is inferred from data that we have collected about a device, such as <a href="#Event-Data"><u>Event Data</u></a>, <a href="#Bid-Request"><u>Bid Request Data</u></a>,<a href="#Client-Data"><u> Client Data</u></a>, or <a href="#Third-Party-Data"><u>Third Party Data</u></a>. Our inferences are made using algorithms that estimate the likelihood that the user of a device has particular interests or characteristics. The Inferences are then associated with a <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier</u></a> as part of a set of device <a href="#Attribute-Information"><u>Attributes</u></a>.</p><p>For example, if a device frequently visits sports websites, it might be inferred that there is some probability the user of that device likes sports. Similarly, if a device frequently visits an airline provider’s website, it might be inferred that there is some probability a user of that device likes to travel. Other Inferences include things such as <a href="#Interests"><u>Interests</u></a>, income range, gender, age, marital status, and other socio-economic information.</p><p>Inferences associated with any individual device have a high degree of uncertainty. Inferences become more accurate when used to estimate the characteristics of a large group of devices, like an <a href="#Audience"><u>Audience</u></a>.</p><h3 id="Interests"><a id="_3as4poj"></a>Interests</h3><p>Interests are known, observed, or inferred non-demographic characteristics. Interests are associated with <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a> to characterise particular interests of users. Examples of Interests include “cooking” and “outdoor activities”. Interests may be derived from <a href="#Event-Data"><u>Event Data</u></a>, <a href="#Bid-Request"><u>Bid Request Data</u></a>, <a href="#Client-Data"><u>Client Data</u></a>, <a href="#Third-Party-Data"><u>Third Party Data</u></a>, and <a href="#Inferred-Data"><u>Inferences/Inferred Data</u></a>.</p><h3 id="IP-Address"><a id="_1pxezwc"></a>IP Address</h3><p>An IP (“Internet Protocol”) Address is a unique numerical label corresponding to a computer or device. Computers use IP Addresses to identify each other and know where to send information over the Internet. For example, when you open a web page in your browser a request is made to a server for the web page content. The server knows where to send the content based on the IP Address contained in the request. Computers or other devices are assigned an IP Address from the network the device is on. A device’s IP Address may change over time or as a device changes locations. Also, an IP Address can refer to multiple devices, for example if the devices are behind an internet router.</p><h3 id="Label-Data"><a id="_49x2ik5"></a>Labels/Label Data</h3><p>Labels, or Label Data, are descriptors associated with <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a> to denote particular groups of users that can be subsequently used to index all <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a> associated with that label. An analogy would be applying a “label” to messages in an email inbox - you might decide to label messages from work as “Work,” family members as “Family,” and so on. These labels then help you readily index and recall particular categories of email.</p><p>Labels processed by Quantcast are:</p><ul><li>Labels from <a href="#Data-Management-Platforms"><u>Data Management Platforms and Data Providers</u></a> : these are category Labels (e.g., male, female, age 21-24) acquired from third party data partners relating to a <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier</u></a>;</li><li>Custom-<a href="#Client-Data"><u>Client Data</u></a> Labels: these are custom category labels set by Quantcast Clients corresponding to a device associated with the identifier visiting their digital property (e.g., byline of the news article accessed by the user) or product name (of the product accessed by the user).</li><li><a href="#Inferred-Data"><u>Inferred Data</u></a> Labels: these are inferred category Labels about a user using a device associated with a <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier</u></a>, e.g., inferred age, inferred gender, inferred interest.</li></ul><p>Example Labels are “male” and “visited XYZ website”. Labels may be inferred information (see <a href="#Inferred-Data"><u>Inferences/Inferred Data</u></a>) or may be<a href="#Imported-Data"><u> Imported Data</u></a> (see <a href="#Client-Data"><u>Client Data</u></a> and <a href="#Third-Party-Data"><u>Third Party Data</u></a>).</p><h3 id="Log-Data"><a id="_2p2csry"></a>Log Data</h3><p>Log Data is an industry term that is generally used to refer to data collected from interactions with computer systems, and is used differently by different companies. For purposes of describing our <a href="#Process"><u>Processing</u></a>, we use more precise terms, such as <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a>, <a href="#Event-Data"><u>Event Data</u></a>, <a href="#Bid-Request"><u>Bid Request Data</u></a>, <a href="#Client-Data"><u>Client Data</u></a>, <a href="#Third-Party-Data"><u>Third Party Data</u></a>, and/or <a href="#Inferred-Data"><u>Inferences/Inferred Data</u></a>, which are all types of data that can be subsumed within the general industry term “Log Data.” Some elements within Log Data, when isolated from the <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a>, will not qualify as <a href="#Personal-Information"><u>Personal Information</u></a>. For example, a single time zone and publisher <a href="#Uniform-Resource-Locator"><u>URL</u></a> without an associated <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier </u></a>would not qualify as <a href="#Personal-Information"><u>Personal Information</u></a>.</p><h3 id="Online-Data"><a id="_147n2zr"></a>Online Data</h3><p>Data relating to a user’s interaction with digital media including websites, apps and streaming media services.</p><h3 id="Offline-Data"><a id="_23ckvvd"></a>Offline Data</h3><p>Data relating to a user’s real-world purchases and/or activity.</p><h3 id="Panel"><a id="_ihv636"></a>Panel</h3><p>A Panel is a set of individuals who have consented to participate in market research and share information about themselves, their preferences and interests for purposes of research and market analytics.</p><p>This information can then be used as the basis for learning or making inferences about a larger population. For example, if a number of people on a Panel share that they visit a particular news website, and of those people, most of them are male and over the age of 50, we might extrapolate from that and say that most of the audience for that website is male and over 50.</p><p>Another way to use Panel data is to compare Panel results to the estimates that we have made using our algorithms in order to score the effectiveness of our algorithms. So, if our algorithm predicted for the same news website that most of the audience is under 30, we would learn that our algorithm might be wrong.</p><h3 id="Personal-Information"><a id="_32hioqz"></a>Personal Information</h3><p>Personal Information refers to information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you, your browser, or your device. We use the term “personal information” to refer to information that is subject to protection under data protection and privacy laws and regulatory regimes around the world. Depending on the jurisdiction, such information may be referred to as “personal data.”</p><p>The Personal Information <a href="#Process"><u>Processed</u></a> by Quantcast is limited to <a href="#Probabilistic-Identifier"><u>Pseudonymised Identifiers</u></a> Quantcast does not <a href="#Process"><u>Process</u></a> <a href="#Personal-Information"><u>Personal Information</u></a> that directly identifies you as an individual, and that can be used to directly identify you without technical efforts to add additional information, which Quantcast does not have.</p><h3 id="Pixels-Tags-SDK"><a id="_1hmsyys"></a>Pixels, Tags, and SDKs</h3><p>Pixels, Tags, and SDKs are computer code embedded in a website, mobile applications, and advertisements that we use to enable the Solutions. We tend to use the terms Pixels, Tags, and SDKs interchangeably. Quantcast Clients that use the Solutions can put them on their sites, in their apps, or in their ads in order to send us information that is then used in the Solutions. When a Pixel, Tag, or SDK loads and calls our servers, we receive <a href="#Request-Header-Information"><u>HTTP Header Information</u></a>, along with other information that is configured by the Quantcast Client who is using the Solutions. That information includes IDs from partners, so we know which partner the data is coming from.</p><p>Pixels, Tags, and SDKs include:</p><ul><li>Sync Pixels: These are used to exchange and match <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a> between companies that participate in the digital advertising market. By matching, they can synchronise these identifiers to deliver and measure ads.</li><li>Tags or Pixels in ads: When a digital ad loads on a page, it can include a Tag or Pixel that we use on behalf of Quantcast Clients to gather information about where and when the ad was served. This can help to measure ad performance, to ensure ads are shown where intended, and to learn in order to improve ad effectiveness.</li><li>Tags or Pixels on publisher Clients’ web pages: For publisher Clients that use the Solutions, they can put our Tags on their sites. The information we collect then enables the Client to learn about their audience, and it enables us to build models for better targeting ads.</li><li>Tags or Pixels used by advertiser Clients: When advertiser Clients use our Tags or Pixels, they send us information so we can learn about their customers in order to help them better target their ads.</li><li>SDKs: SDKs are bits of computer code that mobile app publisher Clients incorporate into their apps, enabling them to send us information. Similar to Pixels or Tags, the information enables us to offer the Solutions as described in our Privacy Policy.</li></ul><h3 id="Probabilistic-Identifier"><a id="_41mghml"></a>Probabilistic Identifier</h3><p>A Probabilistic Identifier is a <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifier</u></a> which we create by combining <a href="#Pseudonymous-Identifiers"><u>Pseudonymous Identifiers</u></a> (such as <a href="#IP-Address"><u>IP Addresses</u></a>) with <a href="#Bid-Request"><u>Bid Request Data</u></a> and/or <a href="#Event-Data"><u>Event Data</u></a> using non-deterministic, statistical methods to estimate the likelihood that a group of devices may be used by the same user or household, if applicable law or rules allow. For example, we might be able to determine that because a mobile phone and a TV are on the same network, they are likely in the same house. We can then use that information to select and measure ads. Unlike using <a href="#Cookie-ID"><u>Cookie IDs</u></a>, this approach is not 100% accurate and could identify one or many devices.</p><h3 id="Process"><a id="_2grqrue"></a>Process</h3><p>Refers to any operation or set of operations performed upon <a href="#Personal-Information"><u>Personal Information</u></a> or sets of <a href="#Personal-Information"><u>Personal Information</u></a>, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.</p><h3 id="Pseudonymous-Identifiers"><a id="_n270so602c2d"></a>Pseudonymous Identifiers</h3><p>Pseudonymous Identifiers are unique values that distinguish your browser profile(s) or device(s). Pseudonymous Identifiers cannot be linked to you as an individual without technical efforts to add additional information, which Quantcast does not have. We do not attempt to link Pseudonymous Identifiers to you as an individual, and we prohibit other parties with whom we share Pseudonymous Identifiers from doing the same.</p><p>Pseudonymous Identifiers are important in digital advertising because they help distinguish browsers or devices over time across different contexts. This is useful for example, to limit the number of times that we show the same ad to one device, to measure the performance of ads, and to target and select personalised ads.</p><p>We may incorporate any one of the following types of information in a Quantcast Pseudonymous Identifier:</p><ul><li>Third Party Cookie ID: see <a href="#Cookie-ID"><u>Cookie ID</u></a>.</li><li>First Party Cookie ID: see <a href="#Cookie-ID"><u>Cookie ID</u></a>.</li><li><a href="#IP-Address"><u>IP Addresses</u></a>.</li><li><a href="#Email-Address"><u>Hashed email addresses</u></a></li><li>Third party identifiers</li><li><a href="#Device-ID"><u>Device ID</u></a>.</li><li>Application ID: an ID that is unique to your mobile device and a particular app on your device.</li><li>Application Session ID: like an application ID, except that it is reset periodically (e.g., many browsers reset these after 30 minutes of inactivity).</li><li>Exchange User ID: an ID that is sent to us with a <a href="#Bid-Request"><u>Bid Request</u></a> that identifies the device or browser where an ad is to be shown.</li><li><a href="#Probabilistic-Identifier"><u>Probabilistic Identifier</u></a>.</li><li>Publisher User ID: digital publishers that use the Solutions can send us an ID to use in the Solutions. The digital publisher hashes or encrypts an identifier available to it. The resulting ID is pseudonymous because it does not directly identify you, but it would be consistent across different publishers, so the Publisher User ID can be used to match data.</li><li>TLS Session ID: when you visit a website <a href="#Uniform-Resource-Locator"><u>URL</u></a> that starts with “https” instead of “http”, that means you have an encrypted connection between your browser and the site. If one of our <a href="#Pixels-Tags-SDK"><u>Pixels, Tags or SDKs</u></a> loads on the site, that call to our server will also be encrypted. The Session ID identifies a particular session of communication between the browser and the server.</li></ul><h3 id="Pseudonymised-Information"><a id="_3fwokq0"></a>Pseudonymous/Pseudonymised Information</h3><p>Pseudonymised Information is <a href="#Personal-Information"><u>Personal Information</u></a> that has been <a href="#Process"><u>Processed</u></a> in such a manner that the information can no longer be attributed to a specific user without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal information is not attributed to a specific user.</p><h3 id="Segment-Data"><a id="_1v1yuxt"></a>Segment Data</h3><p>Segment Data is imported data that is uploaded to the Quantcast platform or provided to us via an API by <a href="#Client-Data"><u>Clients</u></a> or <a href="#Data-Management-Platforms"><u>Third Party Data Partners</u></a>. Segment Data is <a href="#Pseudonymised-Information"><u>Pseudonymised Information</u></a>, which may include <a href="#Online-Data"><u>Online Data</u></a> and/or <a href="#Offline-Data"><u>Offline Data</u></a> as well as <a href="#Attribute-Information"><u>Attributes</u></a>, <a href="#Inferred-Data"><u>Inferences</u></a>, or <a href="#Interests"><u>Interests </u></a>inferred from that data. This category of information is typically called “Segment Data” because it identifies groups of users who fall into advertising segments (e.g., “auto buyers,” “shoe shoppers,” or “women 25-35”). These segments represent groups of users that share (or that are inferred to share) one or more certain characteristics in common (e.g., a client may want to advertise to a segment of “male shoppers who are interested in sports fashion”). These groupings are created by using the intersection of different segments (in the example given, an audience that is simultaneously in the “male”, “shopper”, and “sports fashion” segments). A segment may be identified with a <a href="#Label-Data"><u>Label </u></a>(in which case it is referred to as “<a href="#Label-Data"><u>Label Data</u></a>”).</p><h3 id="Software-Development-Kit"><a id="_4f1mdlm"></a>Software Development Kit (SDK)</h3><p>See <a href="#Pixels-Tags-SDK"><u>Pixels, Tags, and SDKs</u></a>.</p><h3 id="Tag"><a id="_2u6wntf"></a>Tag</h3><p>See <a href="#Pixels-Tags-SDK"><u>Pixels, Tags, and SDKs</u></a>.</p><h3 id="TCF"><a id="_19c6y18"></a>TCF</h3><p>See <a href="#IAB-Transparency-Consent-Framework"><u>IAB Transparency & Consent Framework</u></a>.</p><h3 id="Special-Purpose"><a id="_3tbugp1"></a>TCF Purpose/Special Purpose/Feature/Special Feature</h3><p>The <a href="#TCF"><u>TCF </u></a>has standardised certain Purposes, Special Purposes, Features and Special Features and the descriptions of data processing activity in the digital advertising industry. Through this standardisation, the digital advertising industry can ascribe consistent meanings for the permissions that data subjects give via the <a href="#TCF"><u>TCF</u></a>. This also ensures a consistent experience for users because they then do not have to read and understand an entirely different set of Purposes, Special Purposes, Features, and Special Features for each website they visit.</p><p>Because of the benefits of standardising the purposes across the industry, we use the <a href="#TCF"><u>TCF </u></a>to establish the legal basis to <a href="#Process"><u>Process</u></a> <a href="#Personal-Information"><u>Personal Information</u></a> governed by the GDPR, and use the Purposes, Special Purposes, Features, and Special Features in our Privacy Policy to describe much of our data processing activity.</p><p>For detailed descriptions of TCF Purposes, Special Purposes, Features, and Special Features, see <a href="#IAB-Transparency-Consent-Framework"><u>IAB Transparency & Consent Framework</u></a>.</p><h3 id="Third-Party-Cookie"><a id="_28h4qwu"></a>Third Party Cookie/Cookie ID</h3><p>See <a href="#Cookie"><u>Cookie</u></a>.</p><h3 id="Third-Party-Data"><a id="_nmf14n"></a>Third Party Data</h3><p>Third Party Data is<a href="#Imported-Data"><u> Imported Data</u></a> that is uploaded to the Quantcast platform or provided to us via API by third party <a href="#Data-Management-Platforms"><u>Data Management Platforms and Data Providers</u></a>. Third Party Data may include <a href="#Segment-Data"><u>Segment Data</u></a>.</p><h3 id="Training-Data"><a id="_37m2jsg"></a>Training Data</h3><p>Training Data is <a href="#Pseudonymised-Information"><u>Pseudonymous Information</u></a> that we receive from Quantcast Clients and third party data providers, where the actual <a href="#Attribute-Information"><u>Attributes</u></a> or <a href="#Interests"><u>Interests</u></a> of the underlying users are known (even though their actual identities are not known to Quantcast). The Training Data is segmented across various <a href="#Interests"><u>Interests </u></a>and <a href="#Attribute-Information"><u>Attributes</u></a>, such as shopping interests (e.g., automotive, technology, or restaurants), business and occupation (e.g., management, IT professional or retail), media interests (e.g., cinema, video games, TV), income range, age, marital status, and other socio-economic information and used for data modeling purposes. We use the Training Data to train statistical models to make <a href="#Inferred-Data"><u>Inferences</u></a>. When our systems subsequently receive <a href="#Event-Data"><u>Event Data</u></a> relating to a user, we can infer whether the <a href="#Event-Data"><u>Event Data</u></a> displays characteristics similar to the Training Data. If the <a href="#Event-Data"><u>Event Data</u></a> displays characteristics that are similar to the Training Data, we can infer from that the likely <a href="#Attribute-Information"><u>Attributes</u></a> and <a href="#Interests"><u>Interests</u></a> of the user to whom the <a href="#Event-Data"><u>Event Data</u></a> relates. These <a href="#Inferred-Data"><u>Inferences</u></a> are then used to deliver advertising and provide aggregated, analytical reporting to our Quantcast Clients.</p><h3 id="Uniform-Resource-Locator"><a id="_1mrcu09"></a>URL (Uniform Resource Locator)</h3><p>A URL, also known as a web address, is a reference to a unique web resource that specifies its location on a computer network. Most commonly, a URL points to a web page. URLs can also point to a document, image, video, etc. URLs often use plain text, such as <a href="http://www.quantcast.com"><u>www.quantcast.com</u></a>; in that case, the domain name must be processed by a Domain Name Server in order to convert the domain name into an <a href="#IP-Address"><u>IP Address</u></a>. </p> </div> </div> </div> </div> <div id="contract-id-322672-version-65cbee59b15b9354192b06ba" data-vid="65cbee59b15b9354192b06ba" class="version-container js-version-container-322672 " style="display: none;"> <div id="version-languages-65cbee59b15b9354192b06ba" class="version-translation-container"> <div id="version-65cbee59b15b9354192b06ba-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Key Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective February 17th 2024  <span class="light">to</span>  June 11th 2024</h5> <a id="download-version-65cbee59b15b9354192b06ba-locale-en-us" href="https://quantcast.pactsafe.io/versions/65cbee59b15b9354192b06ba.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-65cbee59b15b9354192b06ba"> <div><br /></div><h1 style="text-align: center;"><a id="_heading=h.gjdgxs"></a></h1><h1 dir="ltr">Key Terms</h1><p dir="ltr">Effective: March 1 2024</p><h3 dir="ltr" id="Advertising-exchange">Advertising Exchange</h3><p dir="ltr">See <a href="#Exchange-Advertising-Exchange">Exchange/Advertising Exchange</a>.</p><h3 dir="ltr" id="Attributes">Attributes/Attribute Information</h3><p dir="ltr">Attributes are known, observed, or inferred characteristics. Examples of attributes are “male” and “visited XYZ website”. Attributes may be derived from <a href="#Event-Data">Event Data</a>, <a href="#Bid-Request">Bid Request Data</a>, <a href="#Client-Data">Client Data</a>,<a href="#Third-Party-Data"> Third Party Data</a>, and <a href="#Inferences-Inferred-Data">Inferences/Inferred Data</a>. Quantcast associates attributes with <a href="#Pseudonymous-Identifiers">Pseudonymous Identifiers</a>.</p><h3 dir="ltr" id="Audience">Audience</h3><p dir="ltr">An Audience is a group of devices and/or users who are known to or are estimated to have certain common characteristics. A characteristic in common may be an <a href="#Interest">Interest</a>, such as an interest in cooking. A characteristic in common may be an <a href="#Attribute">Attribute</a>, such as being male, visited a particular digital property, or viewed or interacted with a particular advertisement. One type of Audience is a group who have visited a Client’s digital property. Another type of Audience is a group who have been shown, or may potentially be shown, a Client’s advertisement. </p><h3 dir="ltr" id="Audience-insights">Audience Insights</h3><p dir="ltr">Audience Insights are data collected, or data that is inferred from data collected, about an <a href="#Audience">Audience</a>. Audience Insights are aggregated, anonymised data and are not <a href="#Personal-Information">Personal Information</a>. An example of an Audience Insight is a report that a given audience is estimated to be 70% male and 3 times as likely to be interested in cooking compared to the general population.</p><p dir="ltr">Quantcast provides Audience Insights based on <a href="#Event-data">Event Data</a>, <a href="#Bid-Request">Bid Request Data</a>, <a href="#Client-data">Client Data</a>, <a href="#Third-party-data">Third Party Data</a>, and Inferred Data to Clients. Audience Insights enable Clients to better understand the audiences who engage with their content and ads.</p><h3 dir="ltr" id="Bid-Request">Bid Request/Bid Request Data</h3><p dir="ltr">A Bid Request is a request by a digital content publisher (e.g., website owner, app developer, streaming content provider, etc.) for an offer to place an ad in the publisher’s digital content. For example, when you visit an ad-supported web page, Bid Requests are sent by, or on behalf of, the publisher of the web page to multiple parties that may want to show an ad to you. Those parties can bid for the opportunity to show an ad in an auction, and one ad is selected to show on the page. Bid Requests typically go through an <a href="#Advertising-Exchange">Advertising Exchange</a>. This all happens via digital communication between computer servers in less than a second. The contents of the Bid Request may include information about the ad unit (the container in the digital content that will display the ad), the digital content, the device it will be seen on, and your engagement with the publisher’s digital content, so that prospective buyers can choose whether to bid and how much. For most cases, the contents of the Bid Request are defined by the OpenRTB industry standard (<a href="https://iabtechlab.com/standards/openrtb/">https://iabtechlab.com/standards/openrtb/</a>), though not all fields are necessarily included in every Bid Request. Bid Request Data consists of data provided in the Bid Request and will commonly consist of a <a href="#Pseudonymous-Identifier">Pseudonymous Identifier</a> (if available), the content that the ad would serve in (such as the web page, app, video, etc.), the type of device the ad would be served on (i.e., your device type), the approximate geographic location of your device, the size of the ad, the auction ID, and consent information, such as <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1y810tw">TCF Signals</a>. Bid Request Data also includes Quantcast’s response to the Bid Request, such as whether Quantcast bid on the ad opportunity.</p><h3 dir="ltr" id="Browsing-Data">Browsing Data</h3><p dir="ltr">Browsing Data is information collected relating to your <a href="#Online">Online</a> activity or behaviour. Browsing Data is generated when a <a href="#Pixels-Tags">Pixels, Tags, or SDKs</a> installed by a Client on its digital property loads and sends information to us. This includes the website <a href="#URL">URL</a> of the page you are visiting, often along with a <a href="#Pseudonymous-Identifier">Pseudonymous Identifier</a>, as well as fields of information that may be automatically included from <a href="#HTTP-Header-Information">HTTP Header Information</a>, such as referral <a href="#URLs">URLs </a>(which is the <a href="#URL">URL </a>that directed your browser to the website where an advertisement was served to you). </p><p dir="ltr">Browsing Data is included in <a href="#Event-Data">Event Data</a>. </p><h3 dir="ltr" id="Client-Data">Client Data</h3><p dir="ltr">Client Data is <a href="#Imported-Data">Imported Data</a> that is uploaded to the Quantcast platform by a particular advertiser Client for use on its behalf. Client Data is <a href="#Pseudonymised-Information">Pseudonymised Information,</a> which defines groups of users. These groups might typically be based on users’ <a href="#Online-Data">Online Data</a> or <a href="#Offline-Data">Offline Data</a>, or other characteristics or aspects of users’ relationship with the Client. The groups are then used by Quantcast to help deliver advertising campaigns to the right <a href="#Audiences">Audiences</a> on behalf of the Client. </p><h3 dir="ltr" id="Cookie">Cookie</h3><p dir="ltr">A Cookie is a small bit of text that is sent to and saved on your computer or device when you visit a website. A Cookie is associated with a single web browser profile; each web browser and browser profile that you use on your device will have separate Cookies. Cookies allow a website to recognise a browser and are commonly used to store user preferences or identifiers, which enables us to collect and use information about browsers over time and across different internet content. Cookies enable us to understand more about users and the content they are visiting over time, which in turn can be used to improve our Clients’ advertising activities and the quality of advertising you experience. The identifiers we store in Cookies are <a href="#Pseudonymous-Information">Pseudonymous Information</a>; in other words, they cannot be linked to you as an individual without technical efforts to add additional information, which Quantcast does not have. We do not attempt to link a<a href="#Pseudonymous-Identifier"> Pseudonymous Identifier</a> to you as an individual, and we prohibit other parties with whom we share <a href="#Pseudonymous-Identifiers">Pseudonymous Identifiers</a> or <a href="#Pseudonymous-Information">Pseudonymous Information</a> from doing the same. Browsers have controls that enable users to clear or block Cookies. See your browser help for details. </p><p dir="ltr">There are two forms of cookies: First Party Cookies and Third Party Cookies. </p><p dir="ltr">A “First Party Cookie” is limited in scope to a particular website you visit (“First Party Cookie”). In some instances, Quantcast is able to store or access information in a First Party Cookie. If <a href="http://www.example.com">www.example.com</a> incorporates Quantcast <a href="#Pixels-tags">Pixels, Tags or SDKs</a> into their website, and if you visit www.example.com, Quantcast may set a First-Party Cookie associated with www.example.com. In these instances, Quantcast can store a <a href="#Pseudonymous-Identifier">Pseudonymous Identifier</a> in the First-Party Cookie, but because it is a First Party Cookie, Quantcast can only access that <a href="#Pseudonymous-Identifier">Pseudonymous Identifier</a> in the context of your visits to that site. </p><p dir="ltr">A “Third Party Cookie” is a cookie associated with an internet domain that is different from the one you are visiting. For example, if you are visiting <a href="http://www.example.com">www.example.com</a> and a Quantcast <a href="#Pixels-tags">Pixel, Tag or SDK </a>on that website is able to set a cookie associated with quantcast.com, that is a Third Party Cookie. That same cookie will be accessible to Quantcast on other sites that also incorporate Quantcast <a href="#Pixels-tags">Pixels, Tags or SDKs</a>. Quantcast uses</p><p dir="ltr"><a href="#Pseudonymous-Identifiers">Pseudonymous Identifiers</a> stored in Third Party Cookies in order to collect information across multiple websites.</p><p dir="ltr">Quantcast Cookies placed on your device have a maximum expiry period of 13 months (or such shorter period as described in the Privacy Policy “Information Collection” section). Each time you visit a website and a First or Third Party Cookie is placed on your device, the placement of a Cookie begins a new expiry period of up to 13 months (or such shorter period as described in the Privacy Policy “Information Collection” section). All Quantcast Cookies automatically cease providing any data to Quantcast from your browser upon expiration.</p><h3 dir="ltr" id="Cookie-ID">Cookie ID/Identifier</h3><p dir="ltr">A Cookie ID is a unique string of characters that we store in a <a href="#Cookie">Cookie</a> that allows us to identify a single web browser instance over time and across different web sites. Our Cookie IDs are <a href="#Pseudonymous-Identifiers">Pseudonymous Identifiers</a>. A <a href="#First-Party">First Party Cookie</a> ID is a unique <a href="#Pseudonymous-Identifier">Pseudonymous Identifier</a> relating to the <a href="#First-Party">First-Party Cookie</a> set by the owner of the website you are visiting. A <a href="#Third-Party-Cookie-ID">Third Party Cookie ID</a> is a unique<a href="#Pseudonymous-Identifier"> Pseudonymous Identifier</a> relating to the <a href="#Third-Party-Cookie">Third-Party Cookie</a> set by Quantcast. </p><h3 dir="ltr" id="Cookie-Syncing">Cookie Syncing/Matching</h3><p dir="ltr">In the online advertising industry, Cookie Syncing/Matching generally refers to a process through which two entities who each, and separately, identify a device using their own <a href="#Pseudonymous-Identifier">Pseudonymous Identifier </a>can determine which of their respective <a href="#Pseudonymous-Identifiers">Pseudonymous Identifiers</a> may relate to the same device. For example, Quantcast may pseudonymously identify a device as “cookie ID 123.” Company B may pseudonymously identify the same device as “cookie ID ABC.” Cookie Syncing/Matching enables Quantcast and Company B to recognise that their respective <a href="#Pseudonymous-Identifiers">Pseudonymous identifiers </a>may relate to the device that Quantcast records as “cookie ID 123”. </p><p dir="ltr">Quantcast’s Cookie Syncing activities work similarly. If you visit a website that incorporates <a href="#Pixels-Tags">Pixels, Tags or SDKs</a> from Quantcast, Company B may match its own pseudonymous identifiers to Quantcast<a href="#Pseudonymous-Identifiers"> Pseudonymous Identifiers </a>(this creates a record of matching pseudonymous identifiers for Company B). Once a match is established, Company B can reference a particular device when communicating with Quantcast, using Quantcast’s <a href="#Pseudonymous-Identifier">Pseudonymous Identifier</a>.</p><p dir="ltr">The Cookie Syncing/Matching process does not in itself result in Quantcast sharing <a href="#Attributes">Attributes</a> related to Quantcast <a href="#Pseudonymous-Identifiers">Pseudonymous Identifiers </a>with Company B. The Cookie Syncing/Matching enables transactions between the parties at a later time; for example, in the case of an Advertising Exchange sending a Bid Request, the Bid Request can contain a previously synched <a href="#Pseudonymous-Identifier">Pseudonymous Identifier.</a></p><h3 dir="ltr" id="Cross-Media-Matching">Cross-Media Matching/Linking</h3><p dir="ltr">In the online advertising industry, Cross-Media Matching generally refers to a process through which Quantcast links identifiers across a user’s consumption of various media (e.g. audio, video, websites, apps, etc) because such identifiers are known to or <a href="#Inferred">Inferred </a>to relate to the same user. Matching/Linking may be undertaken for consumption of media on a single device and for consumption of media on more than one device. As an example, if you visit a digital property using your mobile phone and later visit that same digital property using a browser on your laptop or make visits to several different digital properties using a browser over a period of time, Quantcast may initially determine that these visits are made by different users and assign each device user their own profile. </p><p dir="ltr">If, however, Quantcast finds there is sufficient commonality between the <a href="#Pseudonymous-Identifiers">Pseudonymous Identifiers</a> associated with the consumption of media, Quantcast will assess that those identifiers may be joined as they are likely to emanate from the same user. This assessment is“probabilistic”– in other words, it uses statistical techniques to determine that the identifiers to be matched have a higher likelihood of relating to the same device and/or user. </p><h3 dir="ltr" id="Data-Management-Platforms">Data Management Platforms and Data Providers</h3><p dir="ltr">Data Management Platforms and Data Providers provide <a href="#Third-Party-Data">Third Party Data</a> to Quantcast, or provide a platform through which Clients can provide <a href="#Client-data">Client Data</a> to Quantcast. These companies either directly licence first and third party <a href="#Audience-Segment-Data">Audience Segment Data</a> <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1v1yuxt"></a>from different sources (such as <a href="#Online-Data">Online Data</a> and <a href="#Offline-Data">Offline Data</a>) to businesses or provide a platform through which Clients can collect, organise, and activate such data for Quantcast’s use in connection with the Solutions. We share <a href="#Pseudonymous-Identifiers">Pseudonymous Identifiers</a> with <a href="#Data-Management-Platforms">Data Management Platforms/Data Providers</a> in order to sync/match identifiers to effectively integrate with their services (see <a href="#Cookie-Syncing">Cookie Syncing/Matching</a>). </p><h3 dir="ltr" id="Device-ID">Device ID/Identifier</h3><p dir="ltr">A unique string of characters that can be used to identify a device set by the developer of the device’s operating system (e.g., a mobile phone, tablet, TV, or console). Device Identifiers (or “Device IDs”) serve a similar purpose as <a href="#Cookies">Cookies</a> and can be used to provide personalised advertising. A Device ID is a <a href="#Pseudonymous-Identifier">Pseudonymous Identifier</a>.</p><p dir="ltr">A Mobile Advertising ID (or “MAID”) is a Device ID assigned to a mobile device or connected TV (“CTV”) device by the device operating system. Typically, the device user can reset or turn off the ID via the device’s settings. A MAID is referred to as the IDFA (ID for Advertisers) on iOS devices and GAID (Google Ad ID) on Android mobile devices. </p><h3 dir="ltr" id="Device-Configuration">Device Configuration/Device Information</h3><p dir="ltr">Information about a device or its configuration, transmitted from the device, and typically associated with a <a href="#Pseudonymous-Identifier">Pseudonymous Identifier</a>. The information includes browser, app, or other information about the device (such as device type, screen size and resolution, date and time, and language), which also may include a<a href="#User-Agent"> User Agent.</a> Some Device Information is derived from <a href="#HTTP-Request-Header-Information">HTTP Request Header Information</a>. </p><h3 dir="ltr" id="Event-Data">Event Data</h3><p dir="ltr">Information collected relating to your <a href="#Online">Online</a> activity/behaviour, which may include<a href="#Personal-information"> Personal Information</a> in <a href="#Pseudonymous-Identifiers">Pseudonymous Identifiers</a>, <a href="#Imprecise-Approximate-Location">Imprecise/Approximate Location Information</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.z337ya">HTTP Request Header Information</a>, <a href="#Device-Information">Device Information</a>, <a href="#Browsing-Data">Browsing Data</a> and <a href="#TCF-Signals">TCF Signals</a>. Event Data is generated when a <a href="#Pixels-tags">Pixel, Tag, or SDK</a> installed on a Client’s digital property loads and sends information to us. Event Data can also be collected from ads, when you view or click on an ad which contains a <a href="#Tag">Tag</a>. </p><h3 dir="ltr" id="Exchange-Advertising-Exchange">Exchange/Advertising Exchange</h3><p dir="ltr">A marketplace platform that facilitates automated, real-time, auction-based buying and selling of ad inventory (which are spaces available on sites and apps to display ads). An Advertising Exchange receives Bid Requests from digital publishers and forwards them to advertisers, or to entities like Quantcast who act on behalf of advertisers. Advertisers, or their agents, respond to <a href="#Bid-Requests">Bid Requests</a> with a bid amount and an advertisement to provide to a user if they win the auction.</p><h3 dir="ltr" id="First-Party-Cookie">First Party Cookie</h3><p dir="ltr">See <a href="#Cookie">Cookie</a>.</p><h3 dir="ltr" id="HTTP-Request-Header-Information">HTTP Request Header Information</h3><p dir="ltr">HTTP headers are defined by internet standards and contain a number of data fields designed to facilitate communication and interoperability on the internet. On the web, your web browser controls which headers are sent and what the contents are. We receive the headers when a request is sent over the internet to our system, such as when a <a href="#Pixels-tags">Pixel</a> loads in your web browser. We also might receive information that has been derived from the HTTP headers from another party, such as in a <a href="#Bid-Request">Bid Request</a>. We use a subset of the header fields for purposes described in the Privacy Policy, which includes: </p><ul><li dir="ltr"><p dir="ltr"><a href="#IP-address">IP Address</a> </p></li><li dir="ltr"><p dir="ltr"><a href="#Cookie">Cookie</a> (if available)</p></li><li dir="ltr"><p dir="ltr">User Agent, which is a string (a line of text) identifying the device type, browser type, and version that the user is using to access the web server (“User Agent”)</p></li><li dir="ltr"><p dir="ltr">Date, which includes the precise time of access</p></li><li dir="ltr"><p dir="ltr">Referral <a href="#URL">URL</a>, which is the web page you were on when the request was sent</p></li><li dir="ltr"><p dir="ltr">TLS Session ID, which identifies a particular session of communication between the browser and the server </p></li><li dir="ltr"><p dir="ltr">Content-Language, which is the languages of the intended audience for the enclosed content</p></li></ul><p dir="ltr">Detailed documentation related to HTTP header information can be found online in a general search for “HTTP header information fields”.</p><h3 dir="ltr" id="IAB-Transparency">IAB Transparency & Consent Framework (“TCF”)</h3><p dir="ltr">The IAB Transparency & Consent Framework, or “TCF,” is a standardised industry program active in countries governed by the GDPR, and designed for notifying users about data <a href="#Processing">Processing</a> by companies involved in digital advertising on sites and apps that users visit, and for establishing a legal basis for that <a href="#Processing">Processing</a>. </p><p dir="ltr">The TCF is designed to be used on digital properties, such as websites and apps. The TCF incorporates a consent dialog that displays when users visit a website or app, giving them information about vendors, the data they collect, and the purposes for which they collect it. It also offers an opportunity for users to give or change their permissions for such data collection and use.</p><p dir="ltr">The TCF allows Quantcast to work with publishers of websites and other digital properties in a consistent manner using standardised technical specifications to: </p><p dir="ltr">(a) provide a link to Quantcast's Privacy Policy, as well as transparency about Quantcast's <a href="#Processing">Processing </a>of Personal Information, the specific purposes for which Quantcast <a href="#Process">Processes </a><a href="#Personal-Information">Personal Information</a>, and Quantcast's legal basis for such <a href="#Processing">Processing</a>, directly on the website or other digital property accessed by the user; </p><p dir="ltr">(b) allow the user, in a granular manner, to express their consent or refusal to consent, to Quantcast's (i) use of <a href="#Cookies">Cookies</a>, and (ii) the purposes of Quantcast's <a href="#Processing">Processing</a>, which are the reasons why Quantcast <a href="#Processes">Processes </a>the personal data of users (“<a href="#TCF-purpose">TCF Purposes”</a>), including where Quantcast relies on the user’s consent for such <a href="#Processing">Processing </a>directly on the website or other digital property that the user is accessing;</p><p dir="ltr">(c) allow the user to object to Quantcast's <a href="#Processing">Processing </a>of <a href="#Personal-Information">Personal Information</a> (for purposes where Quantcast relies on legitimate interests) directly on the website or other digital property accessed by the user. </p><p dir="ltr">Using the <a href="#TCF">TCF </a>allows publishers of websites or other digital properties to provide information about Quantcast’s <a href="#Processing">Processing </a>to users in a consistent manner. The user-facing disclosures presented by these digital properties are sourced from information that Quantcast has registered with the <a href="#TCF">TCF's </a>“<a href="https://iabeurope.eu/vendor-list-tcf-v2-0/">Global Vendor List</a>”, a publicly accessible, machine-readable repository of information about TCF-compliant vendors, like Quantcast. This information includes Quantcast’s Privacy Policy <a href="#URL">URL</a>, the purposes for which it <a href="#Processes">Processes</a> <a href="#Personal-Information">Personal Information</a>, and its legal basis for each of these purposes. As the description of these purposes and minimum standards for disclosures are standardised across all TCF participants, Quantcast knows how operators of websites or other digital properties using the TCF are making disclosures about Quantcast and can have confidence in such disclosures.</p><p dir="ltr">In addition, the TCF enables publishers of websites or other digital properties to create and send to Quantcast a standardised technical signal that indicates (A) whether Quantcast’s transparency disclosures were provided to a user; (B) whether or not the user has consented to Quantcast’s Processing and/or each purpose for which Quantcast sought the user's consent; and (c) whether the user objected to Quantcast’s Processing and/or any purposes for which Quantcast <a href="#Processes">Processes </a><a href="#Personal-Information">Personal Information </a>on the basis of its legitimate interests (the “TCF Signal”).</p><p dir="ltr">TCF Signal is collected via Quantcast <a href="#Tag">Tags</a> if the digital property on which the <a href="#Tag">Tag </a>is implemented has also implemented a TCF-compatible Consent Management Platform, which is a company or organisation that centralises and manages transparency for, and consent and objections of, the user (“CMP”) . In addition, TCF Signal is received by Quantcast as part of the <a href="#Bid-request">Bid Requests</a> it receives from <a href="#Advertising-exchange">Advertising Exchanges</a>. Quantcast is able to read the standardised TCF Signal and will only <a href="#Process">Process </a><a href="#Personal-information">Personal Information</a> for purposes to which the user has consented (where consent is the legal basis) or not objected (where legitimate interests is the legal basis) in order to provide the Solutions. </p><p dir="ltr">Read more about the TCF here <a href="https://iabeurope.eu/transparency-consent-framework/">https://iabeurope.eu/transparency-consent-framework/</a></p><h3 dir="ltr" id="Imported-data">Imported Data</h3><p dir="ltr">Imported Data is uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“API”). Imported Data is <a href="#Pseudonymised-Information">Pseudonymised Information</a>, which may include information relating to your <a href="#Online-data">Online data</a> or <a href="#Offline-data">Offline data</a> or other information that Clients or partners have about you. For examples of Imported Data provided to Quantcast, see <a href="#Client-data">Client Data</a> or <a href="#Third-party-data">Third Party Data</a>. </p><h3 dir="ltr" id="Imported-data-client">Imported Data (Client)</h3><p dir="ltr">See <a href="#Client-data">Client Data</a>.</p><h3 dir="ltr" id="Imported-data-third-party-segment">Imported Data (Third Party/Segment)</h3><p dir="ltr">See <a href="#Third-party-data">Third Party Data</a>.</p><h3 dir="ltr" id="Imprecise-approximate-location-information">Imprecise/Approximate Location Information </h3><p dir="ltr">Typically, in digital advertising we distinguish between precise and imprecise geolocation information. </p><p dir="ltr">Precise geolocation usually comes from GPS coordinates from mobile devices, and can have precision up to about one metre. Quantcast does not use precise geolocation data and we request that Clients, partners, and third parties refrain from sending precise geolocation to us. If a party inadvertently sends it, we do not use it in the Solutions and it is removed from our systems within 30 days. </p><p dir="ltr">Imprecise geolocation is lower precision, and refers to a general geographic area, for example a country, region, city or division of a metropolitan area, and/or some combination of these, and is often derived from GPS coordinates or from <a href="#IP-address">IP Addresses</a>.</p><h3 dir="ltr" id="Inferences-inferred-data">Inferences/Inferred Data</h3><p dir="ltr">Inferences, or Inferred Data, is information that is inferred from data that we have collected about a device, such as <a href="#Event-data">Event Data</a>, <a href="#Bid-request-data">Bid Request Data</a>,<a href="#Client-data"> Client Data</a>, or <a href="#Third-party-data">Third Party Data</a>. Our inferences are made using algorithms that estimate the likelihood that the user of a device has particular interests or characteristics. The Inferences are then associated with a <a href="#Pseudonymous-Identifier">Pseudonymous Identifier</a> as part of a set of device <a href="#Attributes">Attributes</a>.</p><p dir="ltr">For example, if a device frequently visits sports websites, it might be inferred that there is some probability the user of that device likes sports. Similarly, if a device frequently visits an airline provider’s website, it might be inferred that there is some probability a user of that device likes to travel. Other Inferences include things such as <a href="#Interests">Interests</a>, income range, gender, age, marital status, and other socio-economic information. </p><p dir="ltr">Inferences associated with any individual device have a high degree of uncertainty. Inferences become more accurate when used to estimate the characteristics of a large group of devices, like an <a href="#Audience">Audience</a>.</p><h3 dir="ltr" id="Interests">Interests</h3><p dir="ltr">Interests are known, observed, or inferred non-demographic characteristics. Interests are associated with Pseudonymous Identifiers to characterise particular interests of users. Examples of Interests include “cooking” and “outdoor activities”. Interests may be derived from <a href="#Event-data">Event Data</a>, <a href="#Bid-request">Bid Request Data</a>, <a href="#Client-data">Client Data</a>, <a href="#Third-party-data">Third Party Data</a>, and Inferences/Inferred Data.</p><h3 dir="ltr" id="IP-address">IP Address</h3><p dir="ltr">An IP (“Internet Protocol”) Address is a unique numerical label corresponding to a computer or device. Computers use IP Addresses to identify each other and know where to send information over the Internet. For example, when you open a web page in your browser a request is made to a server for the web page content. The server knows where to send the content based on the IP Address contained in the request. Computers or other devices are assigned an IP Address from the network the device is on. A device’s IP Address may change over time or as a device changes locations. Also, an IP Address can refer to multiple devices, for example if the devices are behind an internet router. </p><p dir="ltr">An IP Address that has been hashed, or encoded using a cryptographic hashing function to obfuscate the email, is treated as a <a href="https://Pseudonymous-Identifier">Pseudonymous Identifier</a>.</p><h3 dir="ltr" id="Labels-label-data">Labels/Label Data</h3><p dir="ltr">Labels, or Label Data, are descriptors associated with <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a> to denote particular groups of users that can be subsequently used to index all <a href="#Pseudonymous-Identifiers">Pseudonymous Identifiers</a> associated with that label. An analogy would be applying a “label” to messages in an email inbox - you might decide to label messages from work as “Work”, family members as “Family,” and so on. These labels then help you readily index and recall particular categories of email.</p><p dir="ltr">Labels processed by Quantcast are:</p><ul><li dir="ltr"><p dir="ltr">Labels from <a href="https://Data-management-platforms">Data Management Platforms and Data Providers</a> : these are category Labels (e.g., male, female, age 21-24) acquired from third party data partners relating to a <a href="#Pseudonymous-Identifier">Pseudonymous Identifier</a>;</p></li><li dir="ltr"><p dir="ltr">Custom-<a href="#Client-data">Client Data</a> Labels: these are custom category labels set by Clients corresponding to a device associated with the identifier visiting their digital property (e.g., byline of the news article accessed by the user) or product name (of the product accessed by the user).</p></li><li dir="ltr"><p dir="ltr"><a href="#Inferred-Data">Inferred Data</a> Labels: these are inferred category Labels about a user using a device associated with a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier</a>, e.g., inferred age, inferred gender, inferred interest.</p></li></ul><p dir="ltr">Example Labels are “male” and “visited XYZ website”. Labels may be inferred information (see <a href="#Inferences">Inferences/Inferred Data</a>) or may be<a href="#Imported-data"> Imported Data</a> (see <a href="#Client-data">Client Data</a> and <a href="#Third-party-data">Third Party Data</a>). </p><h3 dir="ltr" id="Log-data">Log Data</h3><p dir="ltr">Log Data is an industry term that is generally used to refer to data collected from interactions with computer systems, and is used differently by different companies. For purposes of describing our <a href="#Process">Processing</a>, we use more precise terms, such as Pseudonymous Identifiers, <a href="#Event-data">Event Data</a>, <a href="#Bid-request-data">Bid Request Data</a>, <a href="#Client-data">Client Data</a>, <a href="#Third-party-data">Third Party Data</a>, and/or Inferences/Inferred Data, which are all types of data that can be subsumed within the general industry term “Log Data”. Some elements within Log Data, when isolated from the <a href="#Pseudonymous-Identifiers">Pseudonymous Identifiers</a>, will not qualify as Personal Information. For example, a single time zone and publisher <a href="#URL">URL</a> without an associated <a href="#Pseudonymous-Identifier">Pseudonymous Identifier </a>would not qualify as <a href="#Personal-information">Personal Information</a>.</p><h3 dir="ltr" id="Online-data">Online Data </h3><p dir="ltr">Data relating to a user’s interaction with digital media including websites, apps and streaming media services. </p><h3 dir="ltr" id="Offline-data">Offline Data</h3><p dir="ltr">Data relating to a user’s real-world purchases and/or activity.</p><h3 dir="ltr" id="Panel">Panel</h3><p dir="ltr">A Panel is a set of individuals who have consented to participate in market research and share information about themselves, their preferences and interests for purposes of research and market analytics.</p><p dir="ltr">This information can then be used as the basis for learning or making inferences about a larger population. For example, if a number of people on a Panel share that they visit a particular news website, and of those people, most of them are male and over the age of 50, we might extrapolate from that and say that most of the audience for that website is male and over 50. </p><p dir="ltr">Another way to use Panel data is to compare Panel results to the estimates that we have made using our algorithms in order to score the effectiveness of our algorithms. So, if our algorithm predicted for the same news website that most of the audience is under 30, we would learn that our algorithm might be wrong. </p><h3 dir="ltr" id="Personal-information">Personal Information</h3><p dir="ltr">Personal Information refers to information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you, your browser, or your device. We use the term “personal information” to refer to information that is subject to protection under data protection and privacy laws and regulatory regimes around the world. Depending on the jurisdiction, such information may be referred to as “personal data.” </p><p dir="ltr">The Personal Information <a href="#Process">Processed </a>by Quantcast is limited to Pseudonymised Identifiers. Quantcast does not <a href="#Process">Process</a> <a href="#Personal-information">Personal Information</a> that directly identifies you as an individual, and that can be used to directly identify you without technical efforts to add additional information, which Quantcast does not have.</p><h3 dir="ltr" id="Pixels-tags">Pixels, Tags, and SDKs</h3><p dir="ltr">Pixels, Tags, and SDKs are computer code embedded in a website that we use to enable the Solutions. We tend to use the terms Pixels, Tags, and SDKs interchangeably. Clients that use the Solutions can put them on their sites, in their apps, or in their ads in order to send us information that is then used in the Solutions. When a Pixel, Tag, or SDK loads and calls our servers, we receive <a href="#HTTP-header-information">HTTP Header Information</a>, along with other information that is configured by the Client who is using the Solutions. That information includes IDs from partners, so we know which partner the data is coming from.</p><p dir="ltr">Pixels, Tags, and SDKs include:</p><p dir="ltr">Sync Pixels: These are used to exchange and match <a href="#Pseudonymous-Identifiers">Pseudonymous Identifiers</a> between companies that participate in the digital advertising market. By matching, they can synchronise these identifiers to deliver and measure ads.</p><ul><li dir="ltr"><p dir="ltr">Tags or Pixels in ads: When a digital ad loads on a page, it can include a Tag or Pixel that we use on behalf of Clients to gather information about where and when the ad was served. This can help to measure ad performance, to ensure ads are shown where intended, and to learn in order to improve ad effectiveness.</p></li><li dir="ltr"><p dir="ltr">Tags or Pixels on publisher Clients’ web pages: For publisher Clients that use the Solutions, they can put our Tags on their sites. The information we collect then enables the Client to learn about their audience, and it enables us to build models for better targeting ads. </p></li><li dir="ltr"><p dir="ltr">Tags or Pixels used by advertiser Clients: When advertiser Clients use our Tags or Pixels, they send us information so we can learn about their customers in order to help them better target their ads. </p></li><li dir="ltr"><p dir="ltr">SDKs: SDKs are bits of computer code that mobile app publisher Clients incorporate into their apps, enabling them to send us information. Similar to Pixels or Tags, the information enables us to offer the Solutions as described in our Privacy Policy. </p></li></ul><h3 dir="ltr" id="Probabilistic-Identifier">Probabilistic Identifier</h3><p dir="ltr">A Probabilistic Identifier is a Pseudonymous Identifier which we create by combining <a href="#Pseudonymous-Identifiers">Pseudonymous Identifiers</a> (such as IP Addresses) with Bid Request Data and/or Event Data using non-deterministic, statistical methods to estimate the likelihood that a group of devices may be used by the same user or household, if applicable law or rules allow. For example, we might be able to determine that because a mobile phone and a TV are on the same network, they are likely in the same house. We can then use that information to select and measure ads. Unlike using Cookie IDs, this approach is not 100% accurate and could identify one or many devices.</p><h3 dir="ltr" id="Process">Process</h3><p dir="ltr">Refers to any operation or set of operations performed upon Personal Information or sets of <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a>, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.</p><h3 dir="ltr" id="Pseudonymous-identifiers">Pseudonymous Identifiers</h3><p dir="ltr">Pseudonymous Identifiers are unique values that distinguish your browser profile(s) or device(s). Pseudonymous Identifiers cannot be linked to you as an individual without technical efforts to add additional information, which Quantcast does not have. We do not attempt to link Pseudonymous Identifiers to you as an individual, and we prohibit other parties with whom we share Pseudonymous Identifiers from doing the same. </p><p dir="ltr">Pseudonymous Identifiers are important in digital advertising because they help distinguish browsers or devices over time across different contexts. This is useful for example, to limit the number of times that we show the same ad to one device, to measure the performance of ads, and to target and select personalised ads.</p><p dir="ltr">We may incorporate any one of the following types of information in a Quantcast Pseudonymous Identifier:</p><div><br /></div><ul><li dir="ltr"><p dir="ltr">Third Party Cookie ID: see <a href="#Cookie-ID">Cookie ID</a>.</p></li><li dir="ltr"><p dir="ltr">First Party Cookie ID: see <a href="#Cookie-ID">Cookie ID</a>.</p></li><li dir="ltr"><p dir="ltr"><a href="#IP-Address">IP Addresses</a>.</p></li><li dir="ltr"><p dir="ltr">Hashed email addresses, which are email addresses that have been encoded using a cryptographic hashing function to obfuscate the email.</p></li><li dir="ltr"><p dir="ltr">Third party identifiers</p></li><li dir="ltr"><p dir="ltr"><a href="#Device-ID">Device ID</a>.</p></li><li dir="ltr"><p dir="ltr">Application ID: an ID that is unique to your mobile device and a particular app on your device.</p></li><li dir="ltr"><p dir="ltr">Application Session ID: like an application ID, except that it is reset periodically (e.g., many browsers reset these after 30 minutes of inactivity). </p></li><li dir="ltr"><p dir="ltr">Exchange User ID: an ID that is sent to us with a <a href="#Bid-request">Bid Request</a> that identifies the device or browser where an ad is to be shown.</p></li><li dir="ltr"><p dir="ltr"><a href="#Probabilistic-Identifier">Probabilistic Identifier</a>.</p></li><li dir="ltr"><p dir="ltr">Publisher User ID: digital publishers that use the Solutions can send us an ID to use in the Solutions. The digital publisher hashes or encrypts an identifier available to it. The resulting ID is pseudonymous because it does not directly identify you, but it would be consistent across different publishers, so the Publisher User ID can be used to match data.</p></li><li dir="ltr"><p dir="ltr">TLS Session ID: when you visit a website <a href="#URL">URL</a> that starts with “https” instead of “http”, that means you have an encrypted connection between your browser and the site. If one of our <a href="#Pixels-tags">Pixels, Tags or SDKs</a> loads on the site, that call to our server will also be encrypted. The Session ID identifies a particular session of communication between the browser and the server. </p></li></ul><h3 dir="ltr">Pseudonymous/Pseudonymised Information</h3><p dir="ltr">Pseudonymised Information is <a href="#Personal-information">Personal Information</a> that has been <a href="#Processed">Processed</a> in such a manner that the information can no longer be attributed to a specific user without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal information is not attributed to a specific user. </p><h3 dir="ltr" id="Segment-data">Segment Data</h3><p dir="ltr">Segment Data is imported data that is uploaded to the Quantcast platform or provided to us via an API by Clients or Third Party Data Partners. Segment Data is <a href="#Pseudonymised-Information">Pseudonymised Information</a>, which may include <a href="#Online-data">Online Data</a> and/or <a href="#Offline-data">Offline Data</a> as well as <a href="#Attributes">Attributes</a>, Inferences, or <a href="#Interests">Interests </a>inferred from that data. This category of information is typically called “Segment Data” because it identifies groups of users who fall into advertising segments (e.g., “auto buyers,” “shoe shoppers,” or “women 25-35”). These segments represent groups of users that share (or that are inferred to share) one or more certain characteristics in common (e.g., a client may want to advertise to a segment of “male shoppers who are interested in sports fashion”). These groupings are created by using the intersection of different segments (in the example given, an audience that is simultaneously in the “male”, “shopper”, and “sports fashion” segments). A segment may be identified with a Label (in which case it is referred to as “<a href="#Label-data">Label Data</a>”). </p><h3 dir="ltr" id="SDK">Software Development Kit (SDK)</h3><p dir="ltr">See <a href="#Pixels-tags">Pixels, Tags, and SDKs</a>.</p><h3 dir="ltr" id="Tag">Tag</h3><p dir="ltr">See <a href="#Pixels-tags">Pixels, Tags, and SDKs</a>.</p><h3 dir="ltr" id="TCF">TCF </h3><p dir="ltr">See <a href="#IAB-transparency">IAB Transparency & Consent Framework</a>.</p><h3 dir="ltr" id="TCF-purpose">TCF Purpose/TCF Special Purpose</h3><div><br /></div><p dir="ltr">The <a href="#TCF">TCF </a>has standardised certain Purposes, Special Purposes and Special Features and the descriptions of data processing activity in the digital advertising industry. Through this standardisation, the digital advertising industry can ascribe consistent meanings for the permissions that data subjects give via the <a href="#TCF">TCF</a>. This also ensures a consistent experience for users because they then do not have to read and understand an entirely different set of Purposes, Special Purposes and Special Features for each website they visit. </p><p dir="ltr">Because of the benefits of standardising the purposes across the industry, we use the <a href="#TCF">TCF </a>to establish the legal basis to <a href="#Process">Process</a> <a href="#Personal-Information">Personal Information</a> and use the Purposes, Special Purposes and Special Features in our Privacy Policy to describe much of our data processing activity.</p><p dir="ltr">For detailed descriptions of TCF “Purpose” or TCF “Special Purpose”, see <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1y810tw">IAB Transparency & Consent Framework</a>.</p><h3 dir="ltr">Third Party Cookie/Cookie ID</h3><p dir="ltr">See <a href="#Cookie">Cookie</a>.</p><h3 dir="ltr" id="Third-party-data">Third Party Data </h3><p dir="ltr">Third Party Data is<a href="#Imported-data"> Imported Data</a> that is uploaded to the Quantcast platform or provided to us via API by third party <a href="#Data-management-platforms">Data Management Platforms and Data Providers</a>. Third Party Data may include <a href="#Segment-data">Segment Data</a>. </p><h3 dir="ltr" id="Training-data">Training Data</h3><p dir="ltr">Training Data is <a href="#Pseudonymous-Information">Pseudonymous Information</a> that we receive from Clients and third party data providers, where the actual <a href="#Attributes">Attributes</a> or <a href="#Interests">Interests</a> of the underlying users are known (even though their actual identities are not known to Quantcast). The Training Data is segmented across various <a href="#Interests">Interests </a>and <a href="#Attributes">Attributes</a>, such as shopping interests (e.g., automotive, technology, or restaurants), business and occupation (e.g., management, IT professional or retail), media interests (e.g., cinema, video games, TV), income range, age, marital status, and other socio-economic information and used for data modeling purposes. We use the Training Data to train statistical models to make <a href="#Inferences">Inferences</a>. When our systems subsequently receive <a href="#Event-data">Event Data</a> relating to a user, we can infer whether the <a href="#Event-data">Event Data</a> displays characteristics similar to the Training Data. If the <a href="#Event-data">Event Data</a> displays characteristics that are similar to the Training Data, we can infer from that the likely <a href="#Attributes">Attributes</a> and <a href="#Interests">Interests</a> of the user to whom the <a href="#Event-data">Event Data</a> relates. These Inferences are then used to deliver advertising and provide aggregated, analytical reporting to our Clients. </p><h3 dir="ltr" id="URL">URL (Uniform Resource Locator)</h3><p dir="ltr">A URL, also known as a web address, is a reference to a unique web resource that specifies its location on a computer network. Most commonly, a URL points to a web page. URLs can also point to a document, image, video, etc. URLs often use plain text, such as <a href="http://www.quantcast.com">www.quantcast.com</a>; in that case, the domain name must be processed by a Domain Name Server in order to convert the domain name into an <a href="#IP-address">IP Address</a>. </p> </div> </div> </div> </div> <div id="contract-id-322672-version-64ff9c87bc0fd0dfa69cae9f" data-vid="64ff9c87bc0fd0dfa69cae9f" class="version-container js-version-container-322672 " style="display: none;"> <div id="version-languages-64ff9c87bc0fd0dfa69cae9f" class="version-translation-container"> <div id="version-64ff9c87bc0fd0dfa69cae9f-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Key Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective February 12th 2024  <span class="light">to</span>  February 17th 2024</h5> <a id="download-version-64ff9c87bc0fd0dfa69cae9f-locale-en-us" href="https://quantcast.pactsafe.io/versions/64ff9c87bc0fd0dfa69cae9f.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-64ff9c87bc0fd0dfa69cae9f"> <h1 style="text-align: center;"><a id="_heading=h.gjdgxs"></a></h1><h1 dir="ltr">Key Terms</h1><p dir="ltr">Effective: March 1 2024</p><h3 dir="ltr">Advertising Exchange</h3><p dir="ltr">See <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.44sinio">Exchange/Advertising Exchange</a>.</p><h3 dir="ltr">Attributes/Attribute Information</h3><p dir="ltr">Attributes are known, observed, or inferred characteristics. Examples of attributes are “male” and “visited XYZ website”. Attributes may be derived from <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1ksv4uv">Event Data</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.tyjcwt">Bid Request Data</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1t3h5sf">Client Data</a>,<a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.nmf14n"> Third Party Data</a>, and <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.qsh70q">Inferences/Inferred Data</a>. Quantcast associates attributes with <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a>.</p><h3 dir="ltr">Audience</h3><p dir="ltr">An Audience is a group of devices and/or users who are known to or are estimated to have certain common characteristics. A characteristic in common may be an <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3as4poj">Interest</a>, such as an interest in cooking. A characteristic in common may be an <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1fob9te">Attribute</a>, such as being male, visited a particular digital property, or viewed or interacted with a particular advertisement. One type of Audience is a group who have visited a Client’s digital property. Another type of Audience is a group who have been shown, or may potentially be shown, a Client’s advertisement. </p><h3 dir="ltr">Audience Insights</h3><p dir="ltr">Audience Insights are data collected, or data that is inferred from data collected, about an <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3znysh7">Audience</a>. Audience Insights are aggregated, anonymised data and are not <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a>. An example of an Audience Insight is a report that a given audience is estimated to be 70% male and 3 times as likely to be interested in cooking compared to the general population.</p><p dir="ltr">Quantcast provides Audience Insights based on <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1ksv4uv">Event Data</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.tyjcwt">Bid Request Data</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1t3h5sf">Client Data</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.nmf14n">Third Party Data</a>, and <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.qsh70q">Inferred Data</a> to Clients. Audience Insights enable Clients to better understand the audiences who engage with their content and ads.</p><h3 dir="ltr">Bid Request/Bid Request Data</h3><p dir="ltr">A Bid Request is a request by a digital content publisher (e.g., website owner, app developer, streaming content provider, etc.) for an offer to place an ad in the publisher’s digital content. For example, when you visit an ad-supported web page, Bid Requests are sent by, or on behalf of, the publisher of the web page to multiple parties that may want to show an ad to you. Those parties can bid for the opportunity to show an ad in an auction, and one ad is selected to show on the page. Bid Requests typically go through an <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.30j0zll">Advertising Exchange</a>. This all happens via digital communication between computer servers in less than a second. The contents of the Bid Request may include information about the ad unit (the container in the digital content that will display the ad), the digital content, the device it will be seen on, and your engagement with the publisher’s digital content, so that prospective buyers can choose whether to bid and how much. For most cases, the contents of the Bid Request are defined by the OpenRTB industry standard (<a href="https://iabtechlab.com/standards/openrtb/">https://iabtechlab.com/standards/openrtb/</a>), though not all fields are necessarily included in every Bid Request. Bid Request Data consists of data provided in the Bid Request and will commonly consist of a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier</a> (if available), the content that the ad would serve in (such as the web page, app, video, etc.), the type of device the ad would be served on (i.e., your device type), the approximate geographic location of your device, the size of the ad, the auction ID, and consent information, such as <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1y810tw">TCF Signals</a>. Bid Request Data also includes Quantcast’s response to the Bid Request, such as whether Quantcast bid on the ad opportunity.</p><h3 dir="ltr">Browsing Data</h3><p dir="ltr">Browsing Data is information collected relating to your <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.147n2zr">Online</a> activity or behaviour. Browsing Data is generated when a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1hmsyys">Pixels, Tags, or SDKs</a> installed by a Client on its digital property loads and sends information to us. This includes the website <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1mrcu09">URL</a> of the page you are visiting, often along with a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier</a>, as well as fields of information that may be automatically included from <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.z337ya">HTTP Header Information</a>, such as referral <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1mrcu09">URLs </a>(which is the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1mrcu09">URL </a>that directed your browser to the website where an advertisement was served to you). </p><p dir="ltr">Browsing Data is included in <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1ksv4uv">Event Data</a>. </p><h3 dir="ltr">Client Data</h3><p dir="ltr">Client Data is <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.4i7ojhp">Imported Data</a> that is uploaded to the Quantcast platform by a particular advertiser Client for use on its behalf. Client Data is <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3fwokq0">Pseudonymised Information,</a> which defines groups of users. These groups might typically be based on users’ <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.147n2zr">Online Data</a> or <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.23ckvvd">Offline Data</a>, or other characteristics or aspects of users’ relationship with the Client. The groups are then used by Quantcast to help deliver advertising campaigns to the right <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3znysh7">Audiences</a> on behalf of the Client. </p><h3 dir="ltr">Cookie</h3><p dir="ltr">A Cookie is a small bit of text that is sent to and saved on your computer or device when you visit a website. A Cookie is associated with a single web browser profile; each web browser and browser profile that you use on your device will have separate Cookies. Cookies allow a website to recognise a browser and are commonly used to store user preferences or identifiers, which enables us to collect and use information about browsers over time and across different internet content. Cookies enable us to understand more about users and the content they are visiting over time, which in turn can be used to improve our Clients’ advertising activities and the quality of advertising you experience. The identifiers we store in Cookies are <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3fwokq0">Pseudonymous Information</a>; in other words, they cannot be linked to you as an individual without technical efforts to add additional information, which Quantcast does not have. We do not attempt to link a<a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227"> Pseudonymous Identifier</a> to you as an individual, and we prohibit other parties with whom we share <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a> or <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3fwokq0">Pseudonymous Information</a> from doing the same. Browsers have controls that enable users to clear or block Cookies. See your browser help for details. </p><p dir="ltr">There are two forms of cookies: First Party Cookies and Third Party Cookies. </p><p dir="ltr">A “First Party Cookie” is limited in scope to a particular website you visit (“First Party Cookie”). In some instances, Quantcast is able to store or access information in a First Party Cookie. If <a href="http://www.example.com">www.example.com</a> incorporates Quantcast <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1hmsyys">Pixels, Tags or SDKs</a> into their website, and if you visit www.example.com, Quantcast may set a First-Party Cookie associated with www.example.com. In these instances, Quantcast can store a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier</a> in the First-Party Cookie, but because it is a First Party Cookie, Quantcast can only access that <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier</a> in the context of your visits to that site. </p><p dir="ltr">A “Third Party Cookie” is a cookie associated with an internet domain that is different from the one you are visiting. For example, if you are visiting <a href="http://www.example.com">www.example.com</a> and a Quantcast <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1hmsyys">Pixel, Tag or SDK </a>on that website is able to set a cookie associated with quantcast.com, that is a Third Party Cookie. That same cookie will be accessible to Quantcast on other sites that also incorporate Quantcast <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1hmsyys">Pixels, Tags or SDKs</a>. Quantcast uses</p><p dir="ltr"><a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a> stored in Third Party Cookies in order to collect information across multiple websites.</p><p dir="ltr">Quantcast Cookies placed on your device have a maximum expiry period of 13 months (or such shorter period as described in the Privacy Policy “Information Collection” section). Each time you visit a website and a First or Third Party Cookie is placed on your device, the placement of a Cookie begins a new expiry period of up to 13 months (or such shorter period as described in the Privacy Policy “Information Collection” section). All Quantcast Cookies automatically cease providing any data to Quantcast from your browser upon expiration.</p><h3 dir="ltr">Cookie ID/Identifier</h3><p dir="ltr">A Cookie ID is a unique string of characters that we store in a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.4d34og8">Cookie</a> that allows us to identify a single web browser instance over time and across different web sites. Our Cookie IDs are <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a>. A <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2jxsxqh">First Party Cookie</a> ID is a unique <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier</a> relating to the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2jxsxqh">First-Party Cookie</a> set by the owner of the website you are visiting. A <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.28h4qwu">Third Party Cookie ID</a> is a unique<a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227"> Pseudonymous Identifier</a> relating to the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.28h4qwu">Third-Party Cookie</a> set by Quantcast. </p><h3 dir="ltr">Cookie Syncing/Matching</h3><p dir="ltr">In the online advertising industry, Cookie Syncing/Matching generally refers to a process through which two entities who each, and separately, identify a device using their own <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier </a>can determine which of their respective <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a> may relate to the same device. For example, Quantcast may pseudonymously identify a device as “cookie ID 123.” Company B may pseudonymously identify the same device as “cookie ID ABC.” Cookie Syncing/Matching enables Quantcast and Company B to recognise that their respective <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous identifiers </a>may relate to the device that Quantcast records as “cookie ID 123”. </p><p dir="ltr">Quantcast’s Cookie Syncing activities work similarly. If you visit a website that incorporates <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1hmsyys">Pixels, Tags or SDKs</a> from Quantcast, Company B may match its own pseudonymous identifiers to Quantcast<a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227"> Pseudonymous Identifiers </a>(this creates a record of matching pseudonymous identifiers for Company B). Once a match is established, Company B can reference a particular device when communicating with Quantcast, using Quantcast’s <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier</a>.</p><p dir="ltr">The Cookie Syncing/Matching process does not in itself result in Quantcast sharing <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1fob9te">Attributes</a> related to Quantcast <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers </a>with Company B. The Cookie Syncing/Matching enables transactions between the parties at a later time; for example, in the case of an Advertising Exchange sending a Bid Request, the Bid Request can contain a previously synched <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier.</a></p><h3 dir="ltr">Cross-Media Matching/Linking</h3><p dir="ltr">In the online advertising industry, Cross-Media Matching generally refers to a process through which Quantcast links identifiers across a user’s consumption of various media (e.g. audio, video, websites, apps, etc) because such identifiers are known to or <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.qsh70q">Inferred </a>to relate to the same user. Matching/Linking may be undertaken for consumption of media on a single device and for consumption of media on more than one device. As an example, if you visit a digital property using your mobile phone and later visit that same digital property using a browser on your laptop or make visits to several different digital properties using a browser over a period of time, Quantcast may initially determine that these visits are made by different users and assign each device user their own profile. </p><p dir="ltr">If, however, Quantcast finds there is sufficient commonality between the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a> associated with the consumption of media, Quantcast will assess that those identifiers may be joined as they are likely to emanate from the same user. This assessment is“probabilistic”– in other words, it uses statistical techniques to determine that the identifiers to be matched have a higher likelihood of relating to the same device and/or user. </p><h3 dir="ltr">Data Management Platforms and Data Providers</h3><p dir="ltr">Data Management Platforms and Data Providers provide <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.nmf14n">Third Party Data</a> to Quantcast, or provide a platform through which Clients can provide <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1t3h5sf">Client Data</a> to Quantcast. These companies either directly licence first and third party <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3znysh7">Audience</a> <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1v1yuxt">Segment Data</a> from different sources (such as <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.147n2zr">Online Data</a> and <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.23ckvvd">Offline Data</a>) to businesses or provide a platform through which Clients can collect, organise, and activate such data for Quantcast’s use in connection with the Solutions. We share <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a> with <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.26in1rg">Data Management Platforms/Data Providers</a> in order to sync/match identifiers to effectively integrate with their services (see <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.17dp8vu">Cookie Syncing/Matching</a>). </p><h3 dir="ltr">Device ID/Identifier</h3><p dir="ltr">A unique string of characters that can be used to identify a device set by the developer of the device’s operating system (e.g., a mobile phone, tablet, TV, or console). Device Identifiers (or “Device IDs”) serve a similar purpose as <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.4d34og8">Cookies</a> and can be used to provide personalised advertising. A Device ID is a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier</a>.</p><p dir="ltr">A Mobile Advertising ID (or “MAID”) is a Device ID assigned to a mobile device or connected TV (“CTV”) device by the device operating system. Typically, the device user can reset or turn off the ID via the device’s settings. A MAID is referred to as the IDFA (ID for Advertisers) on iOS devices and GAID (Google Ad ID) on Android mobile devices. </p><h3 dir="ltr">Device Configuration/Device Information</h3><p dir="ltr">Information about a device or its configuration, transmitted from the device, and typically associated with a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier</a>. The information includes browser, app, or other information about the device (such as device type, screen size and resolution, date and time, and language), which also may include a<a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3j2qqm3"> User Agent.</a> Some Device Information is derived from <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.z337ya">HTTP Request Header Information</a>. </p><h3 dir="ltr">Event Data</h3><p dir="ltr">Information collected relating to your <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.147n2zr">Online</a> activity/behaviour, which may include<a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz"> Personal Information</a> in <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3whwml4">Imprecise/Approximate Location Information</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.z337ya">HTTP Request Header Information</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.35nkun2">Device Information</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3dy6vkm">Browsing Data</a> and <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.46r0co2">TCF Signals</a>. Event Data is generated when a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1hmsyys">Pixel, Tag, or SDK</a> installed on a Client’s digital property loads and sends information to us. Event Data can also be collected from ads, when you view or click on an ad which contains a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2u6wntf">Tag</a>. </p><h3 dir="ltr">Exchange/Advertising Exchange</h3><p dir="ltr">A marketplace platform that facilitates automated, real-time, auction-based buying and selling of ad inventory (which are spaces available on sites and apps to display ads). An Advertising Exchange receives <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.tyjcwt">Bid Requests</a> from digital publishers and forwards them to advertisers, or to entities like Quantcast who act on behalf of advertisers. Advertisers, or their agents, respond to <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.tyjcwt">Bid Requests</a> with a bid amount and an advertisement to provide to a user if they win the auction. </p><h3 dir="ltr">First Party Cookie</h3><p dir="ltr">See <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.4d34og8">Cookie</a>.</p><h3 dir="ltr">HTTP Request Header Information</h3><p dir="ltr">HTTP headers are defined by internet standards and contain a number of data fields designed to facilitate communication and interoperability on the internet. On the web, your web browser controls which headers are sent and what the contents are. We receive the headers when a request is sent over the internet to our system, such as when a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1hmsyys">Pixel</a> loads in your web browser. We also might receive information that has been derived from the HTTP headers from another party, such as in a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.tyjcwt">Bid Request</a>. We use a subset of the header fields for purposes described in the Privacy Policy, which includes: </p><ul><li dir="ltr"><p dir="ltr"><a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1pxezwc">IP Address</a> </p></li><li dir="ltr"><p dir="ltr"><a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.4d34og8">Cookie</a> (if available)</p></li><li dir="ltr"><p dir="ltr">User Agent, which is a string (a line of text) identifying the device type, browser type, and version that the user is using to access the web server (“User Agent”)</p></li><li dir="ltr"><p dir="ltr">Date, which includes the precise time of access</p></li><li dir="ltr"><p dir="ltr">Referral <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1mrcu09">URL</a>, which is the web page you were on when the request was sent</p></li><li dir="ltr"><p dir="ltr">TLS Session ID, which identifies a particular session of communication between the browser and the server </p></li><li dir="ltr"><p dir="ltr">Content-Language, which is the languages of the intended audience for the enclosed content</p></li></ul><p dir="ltr">Detailed documentation related to HTTP header information can be found online in a general search for “HTTP header information fields”.</p><h3 dir="ltr">IAB Transparency & Consent Framework (“TCF”)</h3><p dir="ltr">The IAB Transparency & Consent Framework, or “TCF,” is a standardised industry program active in countries governed by the GDPR, and designed for notifying users about data <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processing</a> by companies involved in digital advertising on sites and apps that users visit, and for establishing a legal basis for that <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processing</a>. </p><p dir="ltr">The TCF is designed to be used on digital properties, such as websites and apps. The TCF incorporates a consent dialog that displays when users visit a website or app, giving them information about vendors, the data they collect, and the purposes for which they collect it. It also offers an opportunity for users to give or change their permissions for such data collection and use.</p><p dir="ltr">The TCF allows Quantcast to work with publishers of websites and other digital properties in a consistent manner using standardised technical specifications to: </p><p dir="ltr">(a) provide a link to Quantcast's Privacy Policy, as well as transparency about Quantcast's <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processing </a>of <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a>, the specific purposes for which Quantcast <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processes </a><a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a>, and Quantcast's legal basis for such <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processing</a>, directly on the website or other digital property accessed by the user; </p><p dir="ltr">(b) allow the user, in a granular manner, to express their consent or refusal to consent, to Quantcast's (i) use of <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.4d34og8">Cookies</a>, and (ii) the purposes of Quantcast's <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processing</a>, which are the reasons why Quantcast <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processes </a>the personal data of users (“<a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3tbugp1">TCF Purposes”</a>), including where Quantcast relies on the user’s consent for such <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processing </a>directly on the website or other digital property that the user is accessing;</p><p dir="ltr">(c) allow the user to object to Quantcast's <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processing </a>of <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a> (for purposes where Quantcast relies on legitimate interests) directly on the website or other digital property accessed by the user. </p><p dir="ltr">Using the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.19c6y18">TCF </a>allows publishers of websites or other digital properties to provide information about Quantcast’s <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processing </a>to users in a consistent manner. The user-facing disclosures presented by these digital properties are sourced from information that Quantcast has registered with the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.19c6y18">TCF's </a>“<a href="https://iabeurope.eu/vendor-list-tcf-v2-0/">Global Vendor List</a>”, a publicly accessible, machine-readable repository of information about TCF-compliant vendors, like Quantcast. This information includes Quantcast’s Privacy Policy <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1mrcu09">URL</a>, the purposes for which it <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processes</a> <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a>, and its legal basis for each of these purposes. As the description of these purposes and minimum standards for disclosures are standardised across all TCF participants, Quantcast knows how operators of websites or other digital properties using the TCF are making disclosures about Quantcast and can have confidence in such disclosures.</p><p dir="ltr">In addition, the TCF enables publishers of websites or other digital properties to create and send to Quantcast a standardised technical signal that indicates (A) whether Quantcast’s transparency disclosures were provided to a user; (B) whether or not the user has consented to Quantcast’s <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processing </a>and/or each purpose for which Quantcast sought the user's consent; and (c) whether the user objected to Quantcast’s <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processing </a>and/or any purposes for which Quantcast <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processes </a><a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information </a>on the basis of its legitimate interests (the “TCF Signal”).</p><p dir="ltr">TCF Signal is collected via Quantcast <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2u6wntf">Tags</a> if the digital property on which the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2u6wntf">Tag </a>is implemented has also implemented a TCF-compatible Consent Management Platform, which is a company or organisation that centralises and manages transparency for, and consent and objections of, the user (“CMP”) . In addition, TCF Signal is received by Quantcast as part of the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.tyjcwt">Bid Requests</a> it receives from <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2lwamvv">Advertising Exchanges</a>. Quantcast is able to read the standardised TCF Signal and will only <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Process </a><a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a> for purposes to which the user has consented (where consent is the legal basis) or not objected (where legitimate interests is the legal basis) in order to provide the Solutions. </p><p dir="ltr">Read more about the TCF here <a href="https://iabeurope.eu/transparency-consent-framework/">https://iabeurope.eu/transparency-consent-framework/</a></p><h3 dir="ltr">Imported Data</h3><p dir="ltr">Imported Data is uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“API”). Imported Data is <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3fwokq0">Pseudonymised Information</a>, which may include information relating to your <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.147n2zr">Online data</a> or <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.23ckvvd">Offline data</a> or other information that Clients or partners have about you. For examples of Imported Data provided to Quantcast, see <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1t3h5sf">Client Data</a> or <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.nmf14n">Third Party Data</a>. </p><h3 dir="ltr">Imported Data (Client)</h3><p dir="ltr">See <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1t3h5sf">Client Data</a>.</p><h3 dir="ltr">Imported Data (Third Party/Segment)</h3><p dir="ltr">See <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.nmf14n">Third Party Data</a>.</p><h3 dir="ltr">Imprecise/Approximate Location Information </h3><p dir="ltr">Typically, in digital advertising we distinguish between precise and imprecise geolocation information. </p><p dir="ltr">Precise geolocation usually comes from GPS coordinates from mobile devices, and can have precision up to about one metre. Quantcast does not use precise geolocation data and we request that Clients, partners, and third parties refrain from sending precise geolocation to us. If a party inadvertently sends it, we do not use it in the Solutions and it is removed from our systems within 30 days. </p><p dir="ltr">Imprecise geolocation is lower precision, and refers to a general geographic area, for example a country, region, city or division of a metropolitan area, and/or some combination of these, and is often derived from GPS coordinates or from <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1pxezwc">IP Addresses</a>.</p><h3 dir="ltr">Inferences/Inferred Data</h3><p dir="ltr">Inferences, or Inferred Data, is information that is inferred from data that we have collected about a device, such as <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1ksv4uv">Event Data</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.tyjcwt">Bid Request Data</a>,<a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1t3h5sf"> Client Data</a>, or <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.nmf14n">Third Party Data</a>. Our inferences are made using algorithms that estimate the likelihood that the user of a device has particular interests or characteristics. The Inferences are then associated with a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier</a> as part of a set of device <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1fob9te">Attributes</a>.</p><p dir="ltr">For example, if a device frequently visits sports websites, it might be inferred that there is some probability the user of that device likes sports. Similarly, if a device frequently visits an airline provider’s website, it might be inferred that there is some probability a user of that device likes to travel. Other Inferences include things such as <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3as4poj">Interests</a>, income range, gender, age, marital status, and other socio-economic information. </p><p dir="ltr">Inferences associated with any individual device have a high degree of uncertainty. Inferences become more accurate when used to estimate the characteristics of a large group of devices, like an <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3znysh7">Audience</a>.</p><h3 dir="ltr">Interests</h3><p dir="ltr">Interests are known, observed, or inferred non-demographic characteristics. Interests are associated with <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a> to characterise particular interests of users. Examples of Interests include “cooking” and “outdoor activities”. Interests may be derived from <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1ksv4uv">Event Data</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.tyjcwt">Bid Request Data</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1t3h5sf">Client Data</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.nmf14n">Third Party Data</a>, and <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.qsh70q">Inferences/Inferred Data</a>.</p><h3 dir="ltr">IP Address</h3><p dir="ltr">An IP (“Internet Protocol”) Address is a unique numerical label corresponding to a computer or device. Computers use IP Addresses to identify each other and know where to send information over the Internet. For example, when you open a web page in your browser a request is made to a server for the web page content. The server knows where to send the content based on the IP Address contained in the request. Computers or other devices are assigned an IP Address from the network the device is on. A device’s IP Address may change over time or as a device changes locations. Also, an IP Address can refer to multiple devices, for example if the devices are behind an internet router. </p><p dir="ltr">An IP Address that has been hashed, or encoded using a cryptographic hashing function to obfuscate the email, is treated as a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier</a>.</p><h3 dir="ltr">Labels/Label Data</h3><p dir="ltr">Labels, or Label Data, are descriptors associated with <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a> to denote particular groups of users that can be subsequently used to index all <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a> associated with that label. An analogy would be applying a “label” to messages in an email inbox - you might decide to label messages from work as “Work”, family members as “Family,” and so on. These labels then help you readily index and recall particular categories of email.</p><p dir="ltr">Labels processed by Quantcast are:</p><ul><li dir="ltr"><p dir="ltr">Labels from <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.26in1rg">Data Management Platforms and Data Providers</a> : these are category Labels (e.g., male, female, age 21-24) acquired from third party data partners relating to a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier</a>;</p></li><li dir="ltr"><p dir="ltr">Custom-<a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1t3h5sf">Client Data</a> Labels: these are custom category labels set by Clients corresponding to a device associated with the identifier visiting their digital property (e.g., byline of the news article accessed by the user) or product name (of the product accessed by the user).</p></li><li dir="ltr"><p dir="ltr"><a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.qsh70q">Inferred Data</a> Labels: these are inferred category Labels about a user using a device associated with a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier</a>, e.g., inferred age, inferred gender, inferred interest.</p></li></ul><p dir="ltr">Example Labels are “male” and “visited XYZ website”. Labels may be inferred information (see <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.qsh70q">Inferences/Inferred Data</a>) or may be<a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.4i7ojhp"> Imported Data</a> (see <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1t3h5sf">Client Data</a> and <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.nmf14n">Third Party Data</a>). </p><h3 dir="ltr">Log Data</h3><p dir="ltr">Log Data is an industry term that is generally used to refer to data collected from interactions with computer systems, and is used differently by different companies. For purposes of describing our <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processing</a>, we use more precise terms, such as <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1ksv4uv">Event Data</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.tyjcwt">Bid Request Data</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1t3h5sf">Client Data</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.nmf14n">Third Party Data</a>, and/or <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.qsh70q">Inferences/Inferred Data</a>, which are all types of data that can be subsumed within the general industry term “Log Data”. Some elements within Log Data, when isolated from the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a>, will not qualify as <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a>. For example, a single time zone and publisher <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1mrcu09">URL</a> without an associated <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifier </a>would not qualify as <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a>.</p><h3 dir="ltr">Online Data </h3><p dir="ltr">Data relating to a user’s interaction with digital media including websites, apps and streaming media services. </p><h3 dir="ltr">Offline Data</h3><p dir="ltr">Data relating to a user’s real-world purchases and/or activity.</p><h3 dir="ltr">Panel</h3><p dir="ltr">A Panel is a set of individuals who have consented to participate in market research and share information about themselves, their preferences and interests for purposes of research and market analytics.</p><p dir="ltr">This information can then be used as the basis for learning or making inferences about a larger population. For example, if a number of people on a Panel share that they visit a particular news website, and of those people, most of them are male and over the age of 50, we might extrapolate from that and say that most of the audience for that website is male and over 50. </p><p dir="ltr">Another way to use Panel data is to compare Panel results to the estimates that we have made using our algorithms in order to score the effectiveness of our algorithms. So, if our algorithm predicted for the same news website that most of the audience is under 30, we would learn that our algorithm might be wrong. </p><h3 dir="ltr">Personal Information</h3><p dir="ltr">Personal Information refers to information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you, your browser, or your device. We use the term “personal information” to refer to information that is subject to protection under data protection and privacy laws and regulatory regimes around the world. Depending on the jurisdiction, such information may be referred to as “personal data.” </p><p dir="ltr">The Personal Information <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processed </a>by Quantcast is limited to <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymised Identifiers.</a> Quantcast does not <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Process</a> <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a> that directly identifies you as an individual, and that can be used to directly identify you without technical efforts to add additional information, which Quantcast does not have.</p><h3 dir="ltr">Pixels, Tags, and SDKs</h3><p dir="ltr">Pixels, Tags, and SDKs are computer code embedded in a website that we use to enable the Solutions. We tend to use the terms Pixels, Tags, and SDKs interchangeably. Clients that use the Solutions can put them on their sites, in their apps, or in their ads in order to send us information that is then used in the Solutions. When a Pixel, Tag, or SDK loads and calls our servers, we receive <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.z337ya">HTTP Header Information</a>, along with other information that is configured by the Client who is using the Solutions. That information includes IDs from partners, so we know which partner the data is coming from.</p><p dir="ltr">Pixels, Tags, and SDKs include:</p><ul><li dir="ltr"><p dir="ltr">Sync Pixels: These are used to exchange and match <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a> between companies that participate in the digital advertising market. By matching, they can synchronise these identifiers to deliver and measure ads.</p></li><li dir="ltr"><p dir="ltr">Tags or Pixels in ads: When a digital ad loads on a page, it can include a Tag or Pixel that we use on behalf of Clients to gather information about where and when the ad was served. This can help to measure ad performance, to ensure ads are shown where intended, and to learn in order to improve ad effectiveness.</p></li><li dir="ltr"><p dir="ltr">Tags or Pixels on publisher Clients’ web pages: For publisher Clients that use the Solutions, they can put our Tags on their sites. The information we collect then enables the Client to learn about their audience, and it enables us to build models for better targeting ads. </p></li><li dir="ltr"><p dir="ltr">Tags or Pixels used by advertiser Clients: When advertiser Clients use our Tags or Pixels, they send us information so we can learn about their customers in order to help them better target their ads. </p></li><li dir="ltr"><p dir="ltr">SDKs: SDKs are bits of computer code that mobile app publisher Clients incorporate into their apps, enabling them to send us information. Similar to Pixels or Tags, the information enables us to offer the Solutions as described in our Privacy Policy. </p></li></ul><h3 dir="ltr">Probabilistic Identifier</h3><p dir="ltr">A Probabilistic Identifier is a<a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227"> Pseudonymous Identifier</a> which we create by combining <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.vx1227">Pseudonymous Identifiers</a> (such as <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1pxezwc">IP Addresses</a>) with <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.tyjcwt">Bid Request Data</a> and/or <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1ksv4uv">Event Data</a> using non-deterministic, statistical methods to estimate the likelihood that a group of devices may be used by the same user or household, if applicable law or rules allow. For example, we might be able to determine that because a mobile phone and a TV are on the same network, they are likely in the same house. We can then use that information to select and measure ads. Unlike using <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2s8eyo1">Cookie IDs</a>, this approach is not 100% accurate and could identify one or many devices.</p><h3 dir="ltr">Process</h3><p dir="ltr">Refers to any operation or set of operations performed upon <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a> or sets of <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a>, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.</p><h3 dir="ltr">Pseudonymous Identifiers</h3><p dir="ltr">Pseudonymous Identifiers are unique values that distinguish your browser profile(s) or device(s). Pseudonymous Identifiers cannot be linked to you as an individual without technical efforts to add additional information, which Quantcast does not have. We do not attempt to link Pseudonymous Identifiers to you as an individual, and we prohibit other parties with whom we share Pseudonymous Identifiers from doing the same. </p><p dir="ltr">Pseudonymous Identifiers are important in digital advertising because they help distinguish browsers or devices over time across different contexts. This is useful for example, to limit the number of times that we show the same ad to one device, to measure the performance of ads, and to target and select personalised ads.</p><p dir="ltr">We may incorporate any one of the following types of information in a Quantcast Pseudonymous Identifier:</p><div><br /></div><ul><li dir="ltr"><p dir="ltr">Third Party Cookie ID: see <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2s8eyo1">Cookie ID</a>.</p></li><li dir="ltr"><p dir="ltr">First Party Cookie ID: see <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2s8eyo1">Cookie ID</a>.</p></li><li dir="ltr"><p dir="ltr"><a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1pxezwc">IP Addresses</a>.</p></li><li dir="ltr"><p dir="ltr">Hashed email addresses, which are email addresses that have been encoded using a cryptographic hashing function to obfuscate the email.</p></li><li dir="ltr"><p dir="ltr">Third party identifiers</p></li><li dir="ltr"><p dir="ltr"><a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.lnxbz9">Device ID</a>.</p></li><li dir="ltr"><p dir="ltr">Application ID: an ID that is unique to your mobile device and a particular app on your device.</p></li><li dir="ltr"><p dir="ltr">Application Session ID: like an application ID, except that it is reset periodically (e.g., many browsers reset these after 30 minutes of inactivity). </p></li><li dir="ltr"><p dir="ltr">Exchange User ID: an ID that is sent to us with a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.tyjcwt">Bid Request</a> that identifies the device or browser where an ad is to be shown.</p></li><li dir="ltr"><p dir="ltr"><a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.41mghml">Probabilistic Identifier</a>.</p></li><li dir="ltr"><p dir="ltr">Publisher User ID: digital publishers that use the Solutions can send us an ID to use in the Solutions. The digital publisher hashes or encrypts an identifier available to it. The resulting ID is pseudonymous because it does not directly identify you, but it would be consistent across different publishers, so the Publisher User ID can be used to match data.</p></li><li dir="ltr"><p dir="ltr">TLS Session ID: when you visit a website <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1mrcu09">URL</a> that starts with “https” instead of “http”, that means you have an encrypted connection between your browser and the site. If one of our <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1hmsyys">Pixels, Tags or SDKs</a> loads on the site, that call to our server will also be encrypted. The Session ID identifies a particular session of communication between the browser and the server. </p></li></ul><h3 dir="ltr">Pseudonymous/Pseudonymised Information</h3><p dir="ltr">Pseudonymised Information is <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a> that has been <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Processed</a> in such a manner that the information can no longer be attributed to a specific user without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal information is not attributed to a specific user. </p><h3 dir="ltr">Segment Data</h3><p dir="ltr">Segment Data is imported data that is uploaded to the Quantcast platform or provided to us via an API by <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1t3h5sf">Clients</a> or <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.nmf14n">Third Party Data Partners</a>. Segment Data is <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3fwokq0">Pseudonymised Information</a>, which may include <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.147n2zr">Online Data</a> and/or <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.23ckvvd">Offline Data</a> as well as <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1fob9te">Attributes</a>, <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.qsh70q">Inferences</a>, or <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3as4poj">Interests </a>inferred from that data. This category of information is typically called “Segment Data” because it identifies groups of users who fall into advertising segments (e.g., “auto buyers,” “shoe shoppers,” or “women 25-35”). These segments represent groups of users that share (or that are inferred to share) one or more certain characteristics in common (e.g., a client may want to advertise to a segment of “male shoppers who are interested in sports fashion”). These groupings are created by using the intersection of different segments (in the example given, an audience that is simultaneously in the “male”, “shopper”, and “sports fashion” segments). A segment may be identified with a <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.49x2ik5">Label </a>(in which case it is referred to as “<a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.49x2ik5">Label Data</a>”). </p><h3 dir="ltr">Software Development Kit (SDK)</h3><p dir="ltr">See <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1hmsyys">Pixels, Tags, and SDKs</a>.</p><h3 dir="ltr">Tag</h3><p dir="ltr">See <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1hmsyys">Pixels, Tags, and SDKs</a>.</p><h3 dir="ltr">TCF </h3><p dir="ltr">See <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1y810tw">IAB Transparency & Consent Framework</a>.</p><h3 dir="ltr">TCF Purpose/TCF Special Purpose</h3><div><br /></div><p dir="ltr">The <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.19c6y18">TCF </a>has standardised certain Purposes, Special Purposes and Special Features and the descriptions of data processing activity in the digital advertising industry. Through this standardisation, the digital advertising industry can ascribe consistent meanings for the permissions that data subjects give via the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.19c6y18">TCF</a>. This also ensures a consistent experience for users because they then do not have to read and understand an entirely different set of Purposes, Special Purposes and Special Features for each website they visit. </p><p dir="ltr">Because of the benefits of standardising the purposes across the industry, we use the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.19c6y18">TCF </a>to establish the legal basis to <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.2grqrue">Process</a> <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.32hioqz">Personal Information</a> and use the Purposes, Special Purposes and Special Features in our Privacy Policy to describe much of our data processing activity.</p><p dir="ltr">For detailed descriptions of TCF “Purpose” or TCF “Special Purpose”, see <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1y810tw">IAB Transparency & Consent Framework</a>.</p><h3 dir="ltr">Third Party Cookie/Cookie ID</h3><p dir="ltr">See <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.4d34og8">Cookie</a>.</p><h3 dir="ltr">Third Party Data </h3><p dir="ltr">Third Party Data is<a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.4i7ojhp"> Imported Data</a> that is uploaded to the Quantcast platform or provided to us via API by third party <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.26in1rg">Data Management Platforms and Data Providers</a>. Third Party Data may include <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1v1yuxt">Segment Data</a>. </p><h3 dir="ltr">Training Data</h3><p dir="ltr">Training Data is <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3fwokq0">Pseudonymous Information</a> that we receive from Clients and third party data providers, where the actual <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1fob9te">Attributes</a> or <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3as4poj">Interests</a> of the underlying users are known (even though their actual identities are not known to Quantcast). The Training Data is segmented across various <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3as4poj">Interests </a>and <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1fob9te">Attributes</a>, such as shopping interests (e.g., automotive, technology, or restaurants), business and occupation (e.g., management, IT professional or retail), media interests (e.g., cinema, video games, TV), income range, age, marital status, and other socio-economic information and used for data modeling purposes. We use the Training Data to train statistical models to make <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.qsh70q">Inferences</a>. When our systems subsequently receive <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1ksv4uv">Event Data</a> relating to a user, we can infer whether the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1ksv4uv">Event Data</a> displays characteristics similar to the Training Data. If the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1ksv4uv">Event Data</a> displays characteristics that are similar to the Training Data, we can infer from that the likely <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1fob9te">Attributes</a> and <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.3as4poj">Interests</a> of the user to whom the <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1ksv4uv">Event Data</a> relates. These <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.qsh70q">Inferences</a> are then used to deliver advertising and provide aggregated, analytical reporting to our Clients. </p><h3 dir="ltr">URL (Uniform Resource Locator)</h3><p dir="ltr">A URL, also known as a web address, is a reference to a unique web resource that specifies its location on a computer network. Most commonly, a URL points to a web page. URLs can also point to a document, image, video, etc. URLs often use plain text, such as <a href="http://www.quantcast.com">www.quantcast.com</a>; in that case, the domain name must be processed by a Domain Name Server in order to convert the domain name into an <a href="https://docs.google.com/document/d/10BUoD6PFOZdePgxuUXdzul3mGkpauFYY0Tu4OAjDXtk/edit#heading=h.1pxezwc">IP Address</a>. </p> </div> </div> </div> </div> <div id="contract-id-322672-version-64ed1044b706a177465006fa" data-vid="64ed1044b706a177465006fa" class="version-container js-version-container-322672 " style="display: none;"> <div id="version-languages-64ed1044b706a177465006fa" class="version-translation-container"> <div id="version-64ed1044b706a177465006fa-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Key Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective August 29th 2023  <span class="light">to</span>  February 12th 2024</h5> <a id="download-version-64ed1044b706a177465006fa-locale-en-us" href="https://quantcast.pactsafe.io/versions/64ed1044b706a177465006fa.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-64ed1044b706a177465006fa"> <h1 style="text-align: center;"><a id="_heading=h.gjdgxs"></a></h1><div><strong><span style="color: rgb(0, 0, 0);">Last Updated: April 21, 2023</span></strong></div><h1><a id="_heading=h.30j0zll"></a><span style="font-size: 24px;">Advertising Exchange</span></h1><p>See <a href="#_heading=h.44sinio"><u>Exchange/Advertising Exchange</u></a>.</p><h3><a id="_heading=h.1fob9te"></a><span style="font-size: 24px;">Attributes/Attribute Information</span></h3><p>Attributes are known, observed, or inferred characteristics. Examples of attributes are “male” and “visited XYZ website”. Attributes may be derived from <a href="#_heading=h.1ksv4uv"><u>Event Data</u></a>, Bid Request Data, <a href="#_heading=h.1t3h5sf"><u>Client Data</u></a>,<a href="#_heading=h.nmf14n"><u> Third Party Data</u></a>, and <a href="#_heading=h.qsh70q"><u>Inferences/Inferred Data</u></a>. Quantcast associates attributes with <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a>.</p><h3><a id="_heading=h.3znysh7"></a>Audience</h3><p>An Audience is a group of devices and/or users who are known to or are estimated to have certain common characteristics. A characteristic in common may be an <a href="#_heading=h.3as4poj"><u>Interest</u></a>, such as an interest in cooking. A characteristic in common may be an <a href="#_heading=h.1fob9te"><u>Attribute</u></a>, such as being male, visited a particular digital property, or viewed or interacted with a particular advertisement. One type of Audience is a group who have visited a Client’s digital property. Another type of Audience is a group who have been shown, or may potentially be shown, a Client’s advertisement.</p><h3><a id="_heading=h.2et92p0"></a>Audience Insights</h3><p>Audience Insights are data collected, or data that is inferred from data collected, about an <a href="#_heading=h.3znysh7"><u>Audience</u></a>. Audience Insights are aggregated, anonymised data and are not <a href="#_heading=h.32hioqz"><u>Personal Information</u></a>. An example of an Audience Insight is a report that a given audience is estimated to be 70% male and 3 times as likely to be interested in cooking compared to the general population.</p><p>Quantcast provides Audience Insights based on <a href="#_heading=h.1ksv4uv"><u>Event Data</u></a>, <a href="#_heading=h.tyjcwt"><u>Bid Request Data</u></a>, <a href="#_heading=h.1t3h5sf"><u>Client Data</u></a>, <a href="#_heading=h.nmf14n"><u>Third Party Data</u></a>, and <a href="#_heading=h.qsh70q"><u>Inferred Data</u></a> to Clients. Audience Insights enable Clients to better understand the audiences who engage with their content and ads.</p><h3><a id="_heading=h.tyjcwt"></a>Bid Request/Bid Request Data</h3><p>A Bid Request is a request by a digital content publisher (e.g., website owner, app developer, streaming content provider, etc.) for an offer to place an ad in the publisher’s digital content. For example, when you visit an ad-supported web page, Bid Requests are sent by, or on behalf of, the publisher of the web page to multiple parties that may want to show an ad to you. Those parties can bid for the opportunity to show an ad in an auction, and one ad is selected to show on the page. Bid Requests typically go through an <a href="#_heading=h.30j0zll"><u>Advertising Exchange</u></a>. This all happens via digital communication between computer servers in less than a second. The contents of the Bid Request may include information about the ad unit (the container in the digital content that will display the ad), the digital content, the device it will be seen on, and your engagement with the publisher’s digital content, so that prospective buyers can choose whether to bid and how much. For most cases, the contents of the Bid Request are defined by the OpenRTB industry standard (<a href="https://iabtechlab.com/standards/openrtb/"><u>https://iabtechlab.com/standards/openrtb/</u></a>), though not all fields are necessarily included in every Bid Request. Bid Request Data consists of data provided in the Bid Request and will commonly consist of a <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier</u></a> (if available), the content that the ad would serve in (such as the web page, app, video, etc.), the type of device the ad would be served on (i.e., your device type), the approximate geographic location of your device, the size of the ad, the auction ID, and consent information, such as <a href="#_heading=h.1y810tw"><u>TCF Signals</u></a>. Bid Request Data also includes Quantcast’s response to the Bid Request, such as whether Quantcast bid on the ad opportunity.</p><h3><a id="_heading=h.3dy6vkm"></a>Browsing Data</h3><p>Browsing Data is information collected relating to your <a href="#_heading=h.147n2zr"><u>Online</u></a> activity or behaviour. Browsing Data is generated when a <a href="#_heading=h.1hmsyys"><u>Pixels, Tags, or SDKs</u></a> installed by a Client on its digital property loads and sends information to us. This includes the website <a href="#_heading=h.1mrcu09"><u>URL</u></a> of the page you are visiting, often along with a <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier</u></a>, as well as fields of information that may be automatically included from <a href="#_heading=h.z337ya"><u>HTTP Header Information</u></a>, such as referral <a href="#_heading=h.1mrcu09"><u>URLs </u></a>(which is the <a href="#_heading=h.1mrcu09"><u>URL </u></a>that directed your browser to the website where an advertisement was served to you).</p><p>Browsing Data is included in <a href="#_heading=h.1ksv4uv"><u>Event Data</u></a>.</p><h3><a id="_heading=h.1t3h5sf"></a>Client Data</h3><p>Client Data is <a href="#_heading=h.4i7ojhp"><u>Imported Data</u></a> that is uploaded to the Quantcast platform by a particular advertiser Client for use on its behalf. Client Data is <a href="#_heading=h.3fwokq0"><u>Pseudonymised Information,</u></a> which defines groups of users. These groups might typically be based on users’ <a href="#_heading=h.147n2zr"><u>Online Data</u></a> or <a href="#_heading=h.23ckvvd"><u>Offline Data</u></a>, or other characteristics or aspects of users’ relationship with the Client. The groups are then used by Quantcast to help deliver advertising campaigns to the right <a href="#_heading=h.3znysh7"><u>Audiences</u></a> on behalf of the Client.</p><h3><a id="_heading=h.4d34og8"></a>Cookie</h3><p>A Cookie is a small bit of text that is sent to and saved on your computer or device when you visit a website. A Cookie is associated with a single web browser profile; each web browser and browser profile that you use on your device will have separate Cookies. Cookies allow a website to recognise a browser and are commonly used to store user preferences or identifiers, which enables us to collect and use information about browsers over time and across different internet content. Cookies enable us to understand more about users and the content they are visiting over time, which in turn can be used to improve our Clients’ advertising activities and the quality of advertising you experience. The identifiers we store in Cookies are <a href="#_heading=h.3fwokq0"><u>Pseudonymous Information</u></a>; in other words, they cannot be linked to you as an individual without technical efforts to add additional information, which Quantcast does not have. We do not attempt to link a<a href="#_heading=h.vx1227"><u> Pseudonymous Identifier</u></a> to you as an individual, and we prohibit other parties with whom we share <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a> or <a href="#_heading=h.3fwokq0"><u>Pseudonymous Information</u></a> from doing the same. Browsers have controls that enable users to clear or block Cookies. See your browser help for details.</p><p>There are two forms of cookies: First Party Cookies and Third Party Cookies.</p><p>A “First Party Cookie” is limited in scope to a particular website you visit (“<strong>First Party Cookie</strong>”). In some instances, Quantcast is able to store or access information in a First Party Cookie. If <a href="http://www.example.com"><u>www.example.com</u></a> incorporates Quantcast <a href="#_heading=h.1hmsyys"><u>Pixels, Tags or SDKs</u></a> into their website, and if you visit www.example.com, Quantcast may set a First-Party Cookie associated with www.example.com. In these instances, Quantcast can store a <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier</u></a> in the First-Party Cookie, but because it is a First Party Cookie, Quantcast can only access that <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier</u></a> in the context of your visits to that site.</p><p>A “Third Party Cookie” is a cookie associated with an internet domain that is different from the one you are visiting. For example, if you are visiting <a href="http://www.example.com"><u>www.example.com</u></a> and a Quantcast <a href="#_heading=h.1hmsyys"><u>Pixel, Tag or SDK </u></a>on that website is able to set a cookie associated with quantcast.com, that is a Third Party Cookie. That same cookie will be accessible to Quantcast on other sites that also incorporate Quantcast <a href="#_heading=h.1hmsyys"><u>Pixels, Tags or SDKs</u></a>. Quantcast uses</p><p><a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a> stored in Third Party Cookies in order to collect information across multiple websites.</p><p>Quantcast Cookies placed on your device have a maximum expiry period of 13 months (or such shorter period as described in the Privacy Policy “Information Collection” section). Each time you visit a website and a First or Third Party Cookie is placed on your device, the placement of a Cookie begins a new expiry period of up to 13 months (or such shorter period as described in the Privacy Policy “Information Collection” section). All Quantcast Cookies automatically cease providing any data to Quantcast from your browser upon expiration.</p><h3><a id="_heading=h.2s8eyo1"></a>Cookie ID/Identifier</h3><p>A Cookie ID is a unique string of characters that we store in a <a href="#_heading=h.4d34og8"><u>Cookie</u></a> that allows us to identify a single web browser instance over time and across different web sites. Our Cookie IDs are <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a>. A <a href="#_heading=h.2jxsxqh"><u>First Party Cookie</u></a> ID is a unique <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier</u></a> relating to the <a href="#_heading=h.2jxsxqh"><u>First-Party Cookie</u></a> set by the owner of the website you are visiting. A <a href="#_heading=h.28h4qwu"><u>Third Party Cookie ID</u></a> is a unique<a href="#_heading=h.vx1227"><u> Pseudonymous Identifier</u></a> relating to the <a href="#_heading=h.28h4qwu"><u>Third-Party Cookie</u></a> set by Quantcast.</p><h3><a id="_heading=h.17dp8vu"></a>Cookie Syncing/Matching</h3><p>In the online advertising industry, Cookie Syncing/Matching generally refers to a process through which two entities who each, and separately, identify a device using their own <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier </u></a>can determine which of their respective <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a> may relate to the same device. For example, Quantcast may pseudonymously identify a device as “cookie ID 123.” Company B may pseudonymously identify the same device as “cookie ID ABC.” Cookie Syncing/Matching enables Quantcast and Company B to recognise that their respective <a href="#_heading=h.vx1227"><u>Pseudonymous identifiers </u></a>may relate to the device that Quantcast records as “cookie ID 123”.</p><p>Quantcast’s Cookie Syncing activities work similarly. If you visit a website that incorporates <a href="#_heading=h.1hmsyys"><u>Pixels, Tags or SDKs</u></a> from Quantcast, Company B may match its own pseudonymous identifiers to Quantcast<a href="#_heading=h.vx1227"><u> Pseudonymous Identifiers </u></a>(this creates a record of matching pseudonymous identifiers for Company B). Once a match is established, Company B can reference a particular device when communicating with Quantcast, using Quantcast’s <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier</u></a>.</p><p>The Cookie Syncing/Matching process does not in itself result in Quantcast sharing <a href="#_heading=h.1fob9te"><u>Attributes</u></a> related to Quantcast <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers </u></a>with Company B. The Cookie Syncing/Matching enables transactions between the parties at a later time; for example, in the case of an Advertising Exchange sending a Bid Request, the Bid Request can contain a previously synched <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier.</u></a></p><h3><a id="_heading=h.3rdcrjn"></a>Cross-Media Matching/Linking</h3><p>In the online advertising industry, Cross-Media Matching generally refers to a process through which Quantcast links identifiers across a user’s consumption of various media (e.g. audio, video, websites, apps, etc) because such identifiers are known to or <a href="#_heading=h.qsh70q"><u>Inferred </u></a>to relate to the same user. Matching/Linking may be undertaken for consumption of media on a single device and for consumption of media on more than one device. As an example, if you visit a digital property using your mobile phone and later visit that same digital property using a browser on your laptop or make visits to several different digital properties using a browser over a period of time, Quantcast may initially determine that these visits are made by different users and assign each device user their own profile.</p><p>If, however, Quantcast finds there is sufficient commonality between the <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a> associated with the consumption of media, Quantcast will assess that those identifiers may be joined as they are likely to emanate from the same user. This assessment is“probabilistic”– in other words, it uses statistical techniques to determine that the identifiers to be matched have a higher likelihood of relating to the same device and/or user.</p><h3><a id="_heading=h.26in1rg"></a>Data Management Platforms and Data Providers</h3><p>Data Management Platforms and Data Providers provide <a href="#_heading=h.nmf14n"><u>Third Party Data</u></a> to Quantcast, or provide a platform through which Clients can provide <a href="#_heading=h.1t3h5sf"><u>Client Data</u></a> to Quantcast. These companies either directly licence first and third party <a href="#_heading=h.3znysh7"><u>Audience</u></a> <a href="#_heading=h.1v1yuxt"><u>Segment Data</u></a> from different sources (such as <a href="#_heading=h.147n2zr"><u>Online Data</u></a> and <a href="#_heading=h.23ckvvd"><u>Offline Data</u></a>) to businesses or provide a platform through which Clients can collect, organise, and activate such data for Quantcast’s use in connection with the Solutions. We share <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a> with <a href="#_heading=h.26in1rg"><u>Data Management Platforms/Data Providers</u></a> in order to sync/match identifiers to effectively integrate with their services (see <a href="#_heading=h.17dp8vu"><u>Cookie Syncing/Matching</u></a>).</p><h3><a id="_heading=h.lnxbz9"></a>Device ID/Identifier</h3><p>A unique string of characters that can be used to identify a device set by the developer of the device’s operating system (e.g., a mobile phone, tablet, TV, or console). Device Identifiers (or “<strong>Device IDs</strong>”) serve a similar purpose as <a href="#_heading=h.4d34og8"><u>Cookies</u></a> and can be used to provide personalised advertising. A Device ID is a <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier</u></a>.</p><p>A Mobile Advertising ID (or “<strong>MAID</strong>”) is a Device ID assigned to a mobile device by the mobile device operating system. Typically, the device user can reset or turn off the ID via the device’s settings. A MAID is referred to as the IDFA (ID for Advertisers) on iOS devices and GAID (Google Ad ID) on Android mobile devices.</p><h3><a id="_heading=h.35nkun2"></a>Device Configuration/Device Information</h3><p>Information about a device or its configuration, transmitted from the device, and typically associated with a <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier</u></a>. The information includes browser, app, or other information about the device (such as device type, screen size and resolution, date and time, and language), which also may include a<a href="#_heading=h.3j2qqm3"><u> User Agent.</u></a> Some Device Information is derived from <a href="#_heading=h.z337ya"><u>HTTP Request Header Information</u></a>.</p><h3><a id="_heading=h.1ksv4uv"></a>Event Data</h3><p>Information collected relating to your <a href="#_heading=h.147n2zr"><u>Online</u></a> activity/behaviour, which may include<a href="#_heading=h.32hioqz"><u> Personal Information</u></a> in <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a>, <a href="#_heading=h.3whwml4"><u>Imprecise/Approximate Location Information</u></a>, <a href="#_heading=h.z337ya"><u>HTTP Request Header Information</u></a>, <a href="#_heading=h.35nkun2"><u>Device Information</u></a>, <a href="#_heading=h.3dy6vkm"><u>Browsing Data</u></a> and <a href="#_heading=h.46r0co2"><u>TCF Signals</u></a>. Event Data is generated when a <a href="#_heading=h.1hmsyys"><u>Pixel, Tag, or SDK</u></a> installed on a Client’s digital property loads and sends information to us. Event Data can also be collected from ads, when you view or click on an ad which contains a <a href="#_heading=h.2u6wntf"><u>Tag</u></a>.</p><h3><a id="_heading=h.44sinio"></a>Exchange/Advertising Exchange</h3><p>A marketplace platform that facilitates automated, real-time, auction-based buying and selling of ad inventory (which are spaces available on sites and apps to display ads). An Advertising Exchange receives <a href="#_heading=h.tyjcwt"><u>Bid Requests</u></a> from digital publishers and forwards them to advertisers, or to entities like Quantcast who act on behalf of advertisers. Advertisers, or their agents, respond to <a href="#_heading=h.tyjcwt"><u>Bid Requests</u></a> with a bid amount and an advertisement to provide to a user if they win the auction.</p><h3><a id="_heading=h.2jxsxqh"></a>First Party Cookie</h3><p>See <a href="#_heading=h.4d34og8"><u>Cookie</u></a>.</p><h3><a id="_heading=h.z337ya"></a>HTTP Request Header Information</h3><p>HTTP headers are defined by internet standards and contain a number of data fields designed to facilitate communication and interoperability on the internet. On the web, your web browser controls which headers are sent and what the contents are. We receive the headers when a request is sent over the internet to our system, such as when a <a href="#_heading=h.1hmsyys"><u>Pixel</u></a> loads in your web browser. We also might receive information that has been derived from the HTTP headers from another party, such as in a <a href="#_heading=h.tyjcwt"><u>Bid Request</u></a>. We use a subset of the header fields for purposes described in the Privacy Policy, which includes:</p><ul><li><a href="#_heading=h.1pxezwc"><u>IP Address</u></a></li><li><a href="#_heading=h.4d34og8"><u>Cookie</u></a> (if available)</li></ul><h3><a id="_heading=h.3j2qqm3"></a>User Agent, which is a string (a line of text) identifying the device type, browser type, and version that the user is using to access the web server (“User Agent”)</h3><ul><li>Date, which includes the precise time of access</li><li>Referral <a href="#_heading=h.1mrcu09"><u>URL</u></a>, which is the web page you were on when the request was sent</li><li>TLS Session ID, which identifies a particular session of communication between the browser and the server</li><li>Content-Language, which is the languages of the intended audience for the enclosed content</li></ul><p>Detailed documentation related to HTTP header information can be found online in a general search for “HTTP header information fields”.</p><h2><a id="_heading=h.1y810tw"></a>IAB Transparency & Consent Framework (“TCF”)</h2><p>The IAB Transparency & Consent Framework, or “TCF,” is a standardised industry program active in countries governed by the GDPR, and designed for notifying users about data <a href="#_heading=h.2grqrue"><u>Processing</u></a> by companies involved in digital advertising on sites and apps that users visit, and for establishing a legal basis for that <a href="#_heading=h.2grqrue"><u>Processing</u></a>.</p><p>The TCF is designed to be used on digital properties, such as websites and apps. The TCF incorporates a consent dialog that displays when users visit a website or app, giving them information about vendors, the data they collect, and the purposes for which they collect it. It also offers an opportunity for users to give or change their permissions for such data collection and use.</p><p>The TCF allows Quantcast to work with publishers of websites and other digital properties in a consistent manner using standardised technical specifications to:</p><p>(a) provide a link to Quantcast's Privacy Policy, as well as transparency about Quantcast's <a href="#_heading=h.2grqrue"><u>Processing </u></a>of <a href="#_heading=h.32hioqz"><u>Personal Information</u></a>, the specific purposes for which Quantcast <a href="#_heading=h.2grqrue"><u>Processes </u></a><a href="#_heading=h.32hioqz"><u>Personal Information</u></a>, and Quantcast's legal basis for such <a href="#_heading=h.2grqrue"><u>Processing</u></a>, directly on the website or other digital property accessed by the user;</p><p>(b) allow the user, in a granular manner, to express their consent or refusal to consent, to Quantcast's (i) use of <a href="#_heading=h.4d34og8"><u>Cookies</u></a>, and (ii) the purposes of Quantcast's <a href="#_heading=h.2grqrue"><u>Processing</u></a>, which are the reasons why Quantcast <a href="#_heading=h.2grqrue"><u>Processes </u></a>the personal data of users (“<a href="#_heading=h.3tbugp1"><u>TCF Purposes”</u></a>), including where Quantcast relies on the user’s consent for such <a href="#_heading=h.2grqrue"><u>Processing </u></a>directly on the website or other digital property that the user is accessing;</p><p>(c) allow the user to object to Quantcast's <a href="#_heading=h.2grqrue"><u>Processing </u></a>of <a href="https://legal.quantcast.com/#key-terms/#personal-information"><u>Personal Information</u></a> (for purposes where Quantcast relies on legitimate interests) directly on the website or other digital property accessed by the user.</p><p>Using the <a href="#_heading=h.19c6y18"><u>TCF </u></a>allows publishers of websites or other digital properties to provide information about Quantcast’s <a href="#_heading=h.2grqrue"><u>Processing </u></a>to users in a consistent manner. The user-facing disclosures presented by these digital properties are sourced from information that Quantcast has registered with the <a href="#_heading=h.19c6y18"><u>TCF's </u></a>“<a href="https://iabeurope.eu/vendor-list-tcf-v2-0/"><u>Global Vendor List</u></a>”, a publicly accessible, machine-readable repository of information about TCF-compliant vendors, like Quantcast. This information includes Quantcast’s Privacy Policy <a href="#_heading=h.1mrcu09"><u>URL</u></a>, the purposes for which it <a href="#_heading=h.2grqrue"><u>Processes</u></a> <a href="#_heading=h.32hioqz"><u>Personal Information</u></a>, and its legal basis for each of these purposes. As the description of these purposes and minimum standards for disclosures are standardised across all TCF participants, Quantcast knows how operators of websites or other digital properties using the TCF are making disclosures about Quantcast and can have confidence in such disclosures.</p><p>In addition, the TCF enables publishers of websites or other digital properties to create and send to Quantcast a standardised technical signal that indicates (A) whether Quantcast’s transparency disclosures were provided to a user; (B) whether or not the user has consented to Quantcast’s <a href="#_heading=h.2grqrue"><u>Processing </u></a>and/or each purpose for which Quantcast sought the user's consent; and (c) whether the user objected to Quantcast’s <a href="#_heading=h.2grqrue"><u>Processing </u></a>and/or any purposes for which Quantcast <a href="#_heading=h.2grqrue"><u>Processes </u></a><a href="#_heading=h.32hioqz"><u>Personal Information </u></a>on the basis of its legitimate interests (the “<strong>TCF Signal</strong>”).</p><p>TCF Signal is collected via Quantcast <a href="#_heading=h.2u6wntf"><u>Tags</u></a> if the digital property on which the <a href="#_heading=h.2u6wntf"><u>Tag </u></a>is implemented has also implemented a TCF-compatible Consent Management Platform, which is a company or organisation that centralises and manages transparency for, and consent and objections of, the user (“<strong>CMP</strong>”) . In addition, TCF Signal is received by Quantcast as part of the <a href="#_heading=h.tyjcwt"><u>Bid Requests</u></a> it receives from <a href="#_heading=h.2lwamvv"><u>Advertising Exchanges</u></a>. Quantcast is able to read the standardised TCF Signal and will only <a href="#_heading=h.2grqrue"><u>Process </u></a><a href="#_heading=h.32hioqz"><u>Personal Information</u></a> for purposes to which the user has consented (where consent is the legal basis) or not objected (where legitimate interests is the legal basis) in order to provide the Solutions.</p><p>Read more about the TCF here <a href="https://iabeurope.eu/transparency-consent-framework/"><u>https://iabeurope.eu/transparency-consent-framework/</u></a></p><h3><a id="_heading=h.4i7ojhp"></a>Imported Data</h3><p>Imported Data is uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“<strong>API</strong>”). Imported Data is <a href="#_heading=h.3fwokq0"><u>Pseudonymised Information</u></a>, which may include information relating to your <a href="#_heading=h.147n2zr"><u>Online data</u></a> or <a href="#_heading=h.23ckvvd"><u>Offline data</u></a> or other information that Clients or partners have about you. For examples of Imported Data provided to Quantcast, see <a href="#_heading=h.1t3h5sf"><u>Client Data</u></a> or <a href="#_heading=h.nmf14n"><u>Third Party Data</u></a>.</p><h3><a id="_heading=h.2xcytpi"></a>Imported Data (Client)</h3><p>See <a href="#_heading=h.1t3h5sf"><u>Client Data</u></a>.</p><h3><a id="_heading=h.1ci93xb"></a>Imported Data (Third Party/Segment)</h3><p>See <a href="#_heading=h.nmf14n"><u>Third Party Data</u></a>.</p><h3><a id="_heading=h.3whwml4"></a>Imprecise/Approximate Location Information</h3><p>Typically, in digital advertising we distinguish between precise and imprecise geolocation information.</p><p>Precise geolocation usually comes from GPS coordinates from mobile devices, and can have precision up to about one metre. Quantcast does not use precise geolocation data and we request that Clients, partners, and third parties refrain from sending precise geolocation to us. If a party inadvertently sends it, we do not use it in the Solutions and it is removed from our systems within 30 days.</p><h3><a id="_heading=h.2bn6wsx"></a>Imprecise geolocation is lower precision, and refers to a general geographic area, for example a country, region, city or division of a metropolitan area, and/or some combination of these, and is often derived from GPS coordinates or from <a href="#_heading=h.1pxezwc"><u>IP Addresses</u></a>.</h3><h3><a id="_heading=h.qsh70q"></a>Inferences/Inferred Data</h3><p>Inferences, or Inferred Data, is information that is inferred from data that we have collected about a device, such as <a href="#_heading=h.1ksv4uv"><u>Event Data</u></a>, <a href="#_heading=h.tyjcwt"><u>Bid Request Data</u></a>,<a href="#_heading=h.1t3h5sf"><u> Client Data</u></a>, or <a href="#_heading=h.nmf14n"><u>Third Party Data</u></a>. Our inferences are made using algorithms that estimate the likelihood that the user of a device has particular interests or characteristics. The Inferences are then associated with a <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier</u></a> as part of a set of device <a href="#_heading=h.1fob9te"><u>Attributes</u></a>.</p><p>For example, if a device frequently visits sports websites, it might be inferred that there is some probability the user of that device likes sports. Similarly, if a device frequently visits an airline provider’s website, it might be inferred that there is some probability a user of that device likes to travel. Other Inferences include things such as <a href="#_heading=h.3as4poj"><u>Interests</u></a>, income range, gender, age, marital status, and other socio-economic information.</p><p>Inferences associated with any individual device have a high degree of uncertainty. Inferences become more accurate when used to estimate the characteristics of a large group of devices, like an <a href="#_heading=h.3znysh7"><u>Audience</u></a>.</p><h3><a id="_heading=h.3as4poj"></a>Interests</h3><p>Interests are known, observed, or inferred non-demographic characteristics. Interests are associated with <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a> to characterise particular interests of users. Examples of Interests include “cooking” and “outdoor activities”. Interests may be derived from <a href="#_heading=h.1ksv4uv"><u>Event Data</u></a>, <a href="#_heading=h.tyjcwt"><u>Bid Request Data</u></a>, <a href="#_heading=h.1t3h5sf"><u>Client Data</u></a>, <a href="#_heading=h.nmf14n"><u>Third Party Data</u></a>, and <a href="#_heading=h.qsh70q"><u>Inferences/Inferred Data</u></a>.</p><h3><a id="_heading=h.1pxezwc"></a>IP Address</h3><p>An IP (“<strong>Internet Protocol</strong>”) Address is a unique numerical label corresponding to a computer or device. Computers use IP Addresses to identify each other and know where to send information over the Internet. For example, when you open a web page in your browser a request is made to a server for the web page content. The server knows where to send the content based on the IP Address contained in the request. Computers or other devices are assigned an IP Address from the network the device is on. A device’s IP Address may change over time or as a device changes locations. Also, an IP Address can refer to multiple devices, for example if the devices are behind an internet router.</p><p>An IP Address that has been hashed, or encoded using a cryptographic hashing function to obfuscate the email, is treated as a <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier</u></a>.</p><h3><a id="_heading=h.49x2ik5"></a>Labels/Label Data</h3><p>Labels, or Label Data, are descriptors associated with <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a> to denote particular groups of users that can be subsequently used to index all <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a> associated with that label. An analogy would be applying a “label” to messages in an email inbox - you might decide to label messages from work as “Work”, family members as “Family,” and so on. These labels then help you readily index and recall particular categories of email.</p><p>Labels processed by Quantcast are:</p><ul><li>Labels from <a href="#_heading=h.26in1rg"><u>Data Management Platforms and Data Providers</u></a> : these are category Labels (e.g., male, female, age 21-24) acquired from third party data partners relating to a <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier</u></a>;</li><li>Custom-<a href="#_heading=h.1t3h5sf"><u>Client Data</u></a> Labels: these are custom category labels set by Clients corresponding to a device associated with the identifier visiting their digital property (e.g., byline of the news article accessed by the user) or product name (of the product accessed by the user).</li><li><a href="#_heading=h.qsh70q"><u>Inferred Data</u></a> Labels: these are inferred category Labels about a user using a device associated with a <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier</u></a>, e.g., inferred age, inferred gender, inferred interest.</li></ul><p>Example Labels are “male” and “visited XYZ website”. Labels may be inferred information (see <a href="#_heading=h.qsh70q"><u>Inferences/Inferred Data</u></a>) or may be<a href="#_heading=h.4i7ojhp"><u> Imported Data</u></a> (see <a href="#_heading=h.1t3h5sf"><u>Client Data</u></a> and <a href="#_heading=h.nmf14n"><u>Third Party Data</u></a>).</p><h3><a id="_heading=h.2p2csry"></a>Log Data</h3><p>Log Data is an industry term that is generally used to refer to data collected from interactions with computer systems, and is used differently by different companies. For purposes of describing our <a href="#_heading=h.2grqrue"><u>Processing</u></a>, we use more precise terms, such as <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a>, <a href="#_heading=h.1ksv4uv"><u>Event Data</u></a>, <a href="#_heading=h.tyjcwt"><u>Bid Request Data</u></a>, <a href="#_heading=h.1t3h5sf"><u>Client Data</u></a>, <a href="#_heading=h.nmf14n"><u>Third Party Data</u></a>, and/or <a href="#_heading=h.qsh70q"><u>Inferences/Inferred Data</u></a>, which are all types of data that can be subsumed within the general industry term “Log Data”. Some elements within Log Data, when isolated from the <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a>, will not qualify as <a href="#_heading=h.32hioqz"><u>Personal Information</u></a>. For example, a single time zone and publisher <a href="#_heading=h.1mrcu09"><u>URL</u></a> without an associated <a href="#_heading=h.vx1227"><u>Pseudonymous Identifier </u></a>would not qualify as <a href="#_heading=h.32hioqz"><u>Personal Information</u></a>.</p><h3><a id="_heading=h.147n2zr"></a>Online Data</h3><h3><a id="_heading=h.3o7alnk"></a>Data relating to a user’s interaction with digital media including websites, apps and streaming media services.</h3><h3><a id="_heading=h.23ckvvd"></a>Offline Data</h3><p>Data relating to a user’s real-world purchases and/or activity.</p><h3><a id="_heading=h.ihv636"></a>Panel</h3><p>A Panel is a set of individuals who have consented to participate in market research and share information about themselves, their preferences and interests for purposes of research and market analytics.</p><p>This information can then be used as the basis for learning or making inferences about a larger population. For example, if a number of people on a Panel share that they visit a particular news website, and of those people, most of them are male and over the age of 50, we might extrapolate from that and say that most of the audience for that website is male and over 50.</p><p>Another way to use Panel data is to compare Panel results to the estimates that we have made using our algorithms in order to score the effectiveness of our algorithms. So, if our algorithm predicted for the same news website that most of the audience is under 30, we would learn that our algorithm might be wrong.</p><h3 id="Personal-Information"><a id="_heading=h.32hioqz"></a>Personal Information</h3><p>Personal Information refers to information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you, your browser, or your device. We use the term “personal information” to refer to information that is subject to protection under data protection and privacy laws and regulatory regimes around the world. Depending on the jurisdiction, such information may be referred to as “personal data.”</p><p>The Personal Information <a href="#_heading=h.2grqrue"><u>Processed </u></a>by Quantcast is limited to <a href="#_heading=h.vx1227"><u>Pseudonymised Identifiers.</u></a> Quantcast does not <a href="#_heading=h.2grqrue"><u>Process</u></a> <a href="#_heading=h.32hioqz"><u>Personal Information</u></a> that directly identifies you as an individual, and that can be used to directly identify you without technical efforts to add additional information, which Quantcast does not have.</p><h3><a id="_heading=h.1hmsyys"></a>Pixels, Tags, and SDKs</h3><p>Pixels, Tags, and SDKs are computer code embedded in a website that we use to enable the Solutions. We tend to use the terms Pixels, Tags, and SDKs interchangeably. Clients that use the Solutions can put them on their sites, in their apps, or in their ads in order to send us information that is then used in the Solutions. When a Pixel, Tag, or SDK loads and calls our servers, we receive <a href="#_heading=h.z337ya"><u>HTTP Header Information</u></a>, along with other information that is configured by the Client who is using the Solutions. That information includes IDs from partners, so we know which partner the data is coming from.</p><p>Pixels, Tags, and SDKs include:</p><ul><li>Sync Pixels: These are used to exchange and match <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a> between companies that participate in the digital advertising market. By matching, they can synchronise these identifiers to deliver and measure ads.</li><li>Tags or Pixels in ads: When a digital ad loads on a page, it can include a Tag or Pixel that we use on behalf of Clients to gather information about where and when the ad was served. This can help to measure ad performance, to ensure ads are shown where intended, and to learn in order to improve ad effectiveness.</li><li>Tags or Pixels on publisher Clients’ web pages: For publisher Clients that use the Solutions, they can put our Tags on their sites. The information we collect then enables the Client to learn about their audience, and it enables us to build models for better targeting ads.</li><li>Tags or Pixels used by advertiser Clients: When advertiser Clients use our Tags or Pixels, they send us information so we can learn about their customers in order to help them better target their ads.</li><li>SDKs: SDKs are bits of computer code that mobile app publisher Clients incorporate into their apps, enabling them to send us information. Similar to Pixels or Tags, the information enables us to offer the Solutions as described in our Privacy Policy.</li></ul><h3><a id="_heading=h.41mghml"></a>Probabilistic Identifier</h3><p>A Probabilistic Identifier is a<a href="#_heading=h.vx1227"><u> Pseudonymous Identifier</u></a> which we create by combining <a href="#_heading=h.vx1227"><u>Pseudonymous Identifiers</u></a> (such as <a href="#_heading=h.1pxezwc"><u>IP Addresses</u></a>) with <a href="#_heading=h.tyjcwt"><u>Bid Request Data</u></a> and/or <a href="#_heading=h.1ksv4uv"><u>Event Data</u></a> using non-deterministic, statistical methods to estimate the likelihood that a group of devices may be used by the same user or household, if applicable law or rules allow. For example, we might be able to determine that because a mobile phone and a TV are on the same network, they are likely in the same house. We can then use that information to select and measure ads. Unlike using <a href="#_heading=h.2s8eyo1"><u>Cookie IDs</u></a>, this approach is not 100% accurate and could identify one or many devices.</p><h3><a id="_heading=h.2grqrue"></a>Process</h3><p>Refers to any operation or set of operations performed upon <a href="#_heading=h.32hioqz"><u>Personal Information</u></a> or sets of <a href="#_heading=h.32hioqz"><u>Personal Information</u></a>, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.</p><h3><a id="_heading=h.vx1227"></a>Pseudonymous Identifiers</h3><p>Pseudonymous Identifiers are unique values that distinguish your browser profile(s) or device(s). Pseudonymous Identifiers cannot be linked to you as an individual without technical efforts to add additional information, which Quantcast does not have. We do not attempt to link Pseudonymous Identifiers to you as an individual, and we prohibit other parties with whom we share Pseudonymous Identifiers from doing the same.</p><p><br /></p><p>Pseudonymous Identifiers are important in digital advertising because they help distinguish browsers or devices over time across different contexts. This is useful for example, to limit the number of times that we show the same ad to one device, to measure the performance of ads, and to target and select personalised ads.</p><p>We may incorporate any one of the following types of information in a Quantcast Pseudonymous Identifier:</p><ul><li>Third Party Cookie ID: see <a href="#_heading=h.2s8eyo1"><u>Cookie ID</u></a>.</li><li>First Party Cookie ID: see <a href="#_heading=h.2s8eyo1"><u>Cookie ID</u></a>.</li><li><a href="#_heading=h.1pxezwc"><u>IP Addresses</u></a>.</li><li>Hashed email addresses, which are email addresses that have been encoded using a cryptographic hashing function to obfuscate the email.</li><li><a href="#_heading=h.lnxbz9"><u>Device ID</u></a>.</li><li>Application ID: an ID that is unique to your mobile device and a particular app on your device.</li><li>Application Session ID: like an application ID, except that it is reset periodically (e.g., many browsers reset these after 30 minutes of inactivity).</li><li>Exchange User ID: an ID that is sent to us with a <a href="#_heading=h.tyjcwt"><u>Bid Request</u></a> that identifies the device or browser where an ad is to be shown.</li><li><a href="#_heading=h.41mghml"><u>Probabilistic Identifier</u></a>.</li><li>Publisher User ID: digital publishers that use the Solutions can send us an ID to use in the Solutions. The digital publisher hashes or encrypts an identifier available to it. The resulting ID is pseudonymous because it does not directly identify you, but it would be consistent across different publishers, so the Publisher User ID can be used to match data.</li><li>TLS Session ID: when you visit a website <a href="#_heading=h.1mrcu09"><u>URL</u></a> that starts with “https” instead of “http”, that means you have an encrypted connection between your browser and the site. If one of our <a href="#_heading=h.1hmsyys"><u>Pixels, Tags or SDKs</u></a> loads on the site, that call to our server will also be encrypted. The Session ID identifies a particular session of communication between the browser and the server.</li></ul><h3><a id="_heading=h.3fwokq0"></a>Pseudonymous/Pseudonymised Information</h3><p>Pseudonymised Information is <a href="#_heading=h.32hioqz"><u>Personal Information</u></a> that has been <a href="#_heading=h.2grqrue"><u>Processed</u></a> in such a manner that the information can no longer be attributed to a specific user without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal information is not attributed to a specific user.</p><h3><a id="_heading=h.1v1yuxt"></a>Segment Data</h3><p>Segment Data is imported data that is uploaded to the Quantcast platform or provided to us via an API by <a href="#_heading=h.1t3h5sf"><u>Clients</u></a> or <a href="#_heading=h.nmf14n"><u>Third Party Data Partners</u></a>. Segment Data is <a href="#_heading=h.3fwokq0"><u>Pseudonymised Information</u></a>, which may include <a href="#_heading=h.147n2zr"><u>Online Data</u></a> and/or <a href="#_heading=h.23ckvvd"><u>Offline Data</u></a> as well as <a href="#_heading=h.1fob9te"><u>Attributes</u></a>, <a href="#_heading=h.qsh70q"><u>Inferences</u></a>, or <a href="#_heading=h.3as4poj"><u>Interests </u></a>inferred from that data. This category of information is typically called “Segment Data” because it identifies groups of users who fall into advertising segments (e.g., “auto buyers,” “shoe shoppers,” or “women 25-35”). These segments represent groups of users that share (or that are inferred to share) one or more certain characteristics in common (e.g., a client may want to advertise to a segment of “male shoppers who are interested in sports fashion”). These groupings are created by using the intersection of different segments (in the example given, an audience that is simultaneously in the “male”, “shopper”, and “sports fashion” segments). A segment may be identified with a <a href="#_heading=h.49x2ik5"><u>Label </u></a>(in which case it is referred to as “<a href="#_heading=h.49x2ik5"><u>Label Data</u></a>”).</p><h3><a id="_heading=h.4f1mdlm"></a>Software Development Kit (SDK)</h3><p>See <a href="#_heading=h.1hmsyys"><u>Pixels, Tags, and SDKs</u></a>.</p><h3><a id="_heading=h.2u6wntf"></a>Tag</h3><p>See <a href="#_heading=h.1hmsyys"><u>Pixels, Tags, and SDKs</u></a>.</p><h3><a id="_heading=h.19c6y18"></a>TCF</h3><p>See <a href="#_heading=h.1y810tw"><u>IAB Transparency & Consent Framework</u></a>.</p><h3><a id="_heading=h.3tbugp1"></a>TCF Purpose/TCF Special Purpose</h3><p>The <a href="#_heading=h.19c6y18"><u>TCF </u></a>has standardised certain Purposes, Special Purposes and Special Features and the descriptions of data processing activity in the digital advertising industry. Through this standardisation, the digital advertising industry can ascribe consistent meanings for the permissions that data subjects give via the <a href="#_heading=h.19c6y18"><u>TCF</u></a>. This also ensures a consistent experience for users because they then do not have to read and understand an entirely different set of Purposes, Special Purposes and Special Features for each website they visit.</p><p>Because of the benefits of standardising the purposes across the industry, we use the <a href="#_heading=h.19c6y18"><u>TCF </u></a>to establish the legal basis to <a href="#_heading=h.2grqrue"><u>Process</u></a> <a href="#_heading=h.32hioqz"><u>Personal Information</u></a> and use the Purposes, Special Purposes and Special Features in our Privacy Policy to describe much of our data processing activity.</p><p>For detailed descriptions of TCF “Purpose” or TCF “Special Purpose”, see <a href="#_heading=h.1y810tw"><u>IAB Transparency & Consent Framework</u></a>.</p><h3><a id="_heading=h.28h4qwu"></a>Third Party Cookie/Cookie ID</h3><p>See <a href="#_heading=h.4d34og8"><u>Cookie</u></a>.</p><h3><a id="_heading=h.nmf14n"></a>Third Party Data</h3><p>Third Party Data is<a href="#_heading=h.4i7ojhp"><u> Imported Data</u></a> that is uploaded to the Quantcast platform or provided to us via API by third party <a href="#_heading=h.26in1rg"><u>Data Management Platforms and Data Providers</u></a>. Third Party Data may include <a href="#_heading=h.1v1yuxt"><u>Segment Data</u></a>.</p><h3><a id="_heading=h.37m2jsg"></a>Training Data</h3><p>Training Data is <a href="#_heading=h.3fwokq0"><u>Pseudonymous Information</u></a> that we receive from Clients and third party data providers, where the actual <a href="#_heading=h.1fob9te"><u>Attributes</u></a> or <a href="#_heading=h.3as4poj"><u>Interests</u></a> of the underlying users are known (even though their actual identities are not known to Quantcast). The Training Data is segmented across various <a href="#_heading=h.3as4poj"><u>Interests </u></a>and <a href="#_heading=h.1fob9te"><u>Attributes</u></a>, such as shopping interests (e.g., automotive, technology, or restaurants), business and occupation (e.g., management, IT professional or retail), media interests (e.g., cinema, video games, TV), income range, age, marital status, and other socio-economic information and used for data modeling purposes. We use the Training Data to train statistical models to make <a href="#_heading=h.qsh70q"><u>Inferences</u></a>. When our systems subsequently receive <a href="#_heading=h.1ksv4uv"><u>Event Data</u></a> relating to a user, we can infer whether the <a href="#_heading=h.1ksv4uv"><u>Event Data</u></a> displays characteristics similar to the Training Data. If the <a href="#_heading=h.1ksv4uv"><u>Event Data</u></a> displays characteristics that are similar to the Training Data, we can infer from that the likely <a href="#_heading=h.1fob9te"><u>Attributes</u></a> and <a href="#_heading=h.3as4poj"><u>Interests</u></a> of the user to whom the <a href="#_heading=h.1ksv4uv"><u>Event Data</u></a> relates. These <a href="#_heading=h.qsh70q"><u>Inferences</u></a> are then used to deliver advertising and provide aggregated, analytical reporting to our Clients.</p><h3><a id="_heading=h.1mrcu09"></a>URL (Uniform Resource Locator)</h3><p>A URL, also known as a web address, is a reference to a unique web resource that specifies its location on a computer network. Most commonly, a URL points to a web page. URLs can also point to a document, image, video, etc. URLs often use plain text, such as <a href="http://www.quantcast.com"><u>www.quantcast.com</u></a>; in that case, the domain name must be processed by a Domain Name Server in order to convert the domain name into an <a href="#_heading=h.1pxezwc"><u>IP Address</u></a>. </p> </div> </div> </div> </div> </div> </div> <div id="contract-id-322844" class="contract-container group-item " data-id="322844" data-key="privacy-implementation-for-quantcast-publisher-partners" data-groups="" style="display: none;"> <div class="contract-header"> <h2>Privacy Implementation for Quantcast Publisher Partners</h2> <div class="row"> <div class="six columns" id="version-effective-date-322844"> <label for="select-version-322844" class="select-version select-version-label">Version</label> <select name="versions-322844" id="select-version-322844" class="select-version select-version-select input-select"> <option selected value="contract-id-322844-version-64ed2443e544f02044f41fe2" class="contract-id-322844-version-64ed2443e544f02044f41fe2" data-version="1.0">Version 1.0  (Current)</option> </select> </div> </div> </div> <div id="contract-versions-322844"> <div id="contract-id-322844-version-64ed2443e544f02044f41fe2" data-vid="64ed2443e544f02044f41fe2" class="version-container js-version-container-322844 " style="display: block;"> <div id="version-languages-64ed2443e544f02044f41fe2" class="version-translation-container"> <div id="version-64ed2443e544f02044f41fe2-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Privacy Implementation for Quantcast Publisher Partners"> <div class="row"> <h5 class="effective-date" role="presentation">Effective August 29th 2023</h5> <a id="download-version-64ed2443e544f02044f41fe2-locale-en-us" href="https://quantcast.pactsafe.io/versions/64ed2443e544f02044f41fe2.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-64ed2443e544f02044f41fe2"> <p><strong>Last Update: May 16, 2023</strong></p><p>This Privacy Implementation for Quantcast Publisher Partners is for Quantcast publisher partners and clients (“publishers”) who include Quantcast code, such as pixels or tags, on their websites for Quantcast Measure or the Quantcast QID Module in Prebid. It documents certain privacy-related responsibilities for publishers, which are in addition to the <a href="https://legal.quantcast.com/#us-data-privacy-addendum" target="_blank">US Data Privacy Addendum</a> (the “DPA”). If there is any conflict between this document and the DPA, the DPA is the controlling document.</p><p>Privacy regulation around the world is dynamic. Quantcast may update this document from time to time at its own discretion in order to keep pace with changes in privacy rules and risks, and industry best practices, as well as to ensure users’ rights are honored appropriately. </p><p>Quantcast may take reasonable measures to ensure that data processed in its services is collected and processed in accordance with privacy rules and industry best practices. We may review locations where data is collected and may refuse to accept data that is not collected in a manner consistent with the approaches described in this document. </p><p>This document does not contain legal advice, and adherence to this document does not ensure legal compliance. Publishers must ensure for themselves that they operate in a legal manner, based on their particular circumstances. In the event of any conflict between this document and applicable laws or regulations, the laws or regulations should prevail.</p><p><u>Terminology</u></p><p>This document uses “user” or “users” as interchangeable with “data subject” or “consumer” or other equivalent terms from various rules. </p><p>When we say rules, we mean laws, regulations, and industry self-regulatory codes that are applicable to the processing of personal data in relation to Quantcast’s services. Quantcast has a global footprint, including operations in the EU, the UK, and the US (including California), so those jurisdictions’ rules are applicable to Quantcast for data about users who reside in those jurisdictions. </p><p>We also will use “personal data” as interchangeable with terms such as, “personal information.” Personal data processed by Quantcast’s service is pseudonymous, including but not limited to IP address, cookie or device IDs, and other identifiers used for advertising-related purposes. In the case where a publisher has express permission from Quantcast to use email address, phone number, or other directly identifying information, such information will be pseudonymized (usually hashed or encrypted,) according to Quantcast specifications, before transmitting to Quantcast.</p><p><u>Industry standards and self-regulatory programs</u></p><p>Quantcast supports and participates in industry self-regulatory programs, and generally implements industry standards and best practices when it comes to handling personal data. Publishers are responsible for ensuring their own implementation of self-regulatory rules and industry best practices, in particular related to providing transparency and choice to users in places where data is collected or used by Quantcast’s services. </p><p><u>Controller, processor, service provider, vendor, etc.</u></p><p>Unfortunately, terms used across jurisdictions that describe the relationships between parties sharing data are not interchangeable. Quantcast determines its role based on applicable law and the facts of its processing of personal data.</p><p>Where the EU GDPR or the UK GDPR applies, Quantcast is a “controller” of personal data collected using Quantcast tags and pixels dropped on your sites. This document, together with the Quantcast agreement under which you access our services, addresses our respective GDPR compliance responsibilities. Where US state privacy law applies, Quantcast acts as a “third party” unless agreed otherwise.</p><p><u>Notice/Transparency and Choice</u></p><p>Laws, self-regulatory rules, and industry best practice require users be notified about processing of personal data, and be offered a choice – either opt in or opt out — with respect to that processing. </p><p>When deploying Quantcast tags or pixels, including Quantcast Measure tags and the QID prebid module, publishers are responsible to make sure that users are given notice and choice that is required for Quantcast to be able to collect and process the data. And, of course, publishers have to make sure of notice and choice for their own collection and processing of personal data.</p><p>At minimum, and further subject to any other applicable laws or rules, notice must include the fact that third parties are collecting and processing users’ data, along with information about the data collected, the means of collection, the purposes for processing (including interest-based advertising and advertising measurement), and how users can exercise their choices. Laws or rules in some jurisdictions, including the EU and the UK, would require that Quantcast be specifically identified in the notice, and a link to Quantcast’s <a href="https://legal.quantcast.com/#products-and-services-privacy-policy">privacy policy</a> be included. </p><p>Quantcast’s methods of collection include, depending on particular circumstances, cookies, pixels, JavaScript tags, probabilistic device matching, and cross-device matching (using passively collected data). The data Quantcast collects includes information about users’ visits to sites, such as IP address, device information, timestamp, referrer URL, etc. </p><p>Quantcast implements choice using industry standard methods, and will be responsible for honoring that choice with respect to personal data within Quantcast’s services. </p><p>For their part, publishers need to provide access to the choice using industry standard and legally compliant methods, depending on the applicable laws and rules. Publishers should, at minimum, and subject to any additional legal requirements provide a link to the geographically relevant industry opt-out page, including but not limited to <a href="https://youradchoices.com/" target="_blank">YourAdChoices</a> and the <a href="https://optout.networkadvertising.org/?c=1" target="_blank">NAI</a> in the US, <a href="https://youronlinechoices.com/" target="_blank">Your Online Choices</a> in Europe, and <a href="https://youradchoices.ca/" target="_blank">Your Ad Choices</a> in Canada.</p><p>In all cases, publishers should have user-facing privacy policies that are prominently linked from their homepages and from content (sites, apps, etc.) where personal data are collected or used. </p><p>Privacy policies will adhere to applicable laws, as well as industry self-regulatory requirements and industry best practices. At minimum, policies should disclose the fact that third parties are collecting personal data for advertising-related purposes, and should describe the methods of collection, as described above. Particular circumstances and applicable rules may create additional requirements.</p><p>Where consent (opt-in) is required prior to setting cookies or collecting data, such as in Europe under ePrivacy, the GDPR, and the UK GDPR, publishers are responsible to make sure that tags or pixels don’t fire until that consent is obtained. Publishers must not send to Quantcast, or enable Quantcast to collect, personal data without having established required permissions, and certainly not if the user has explicitly opted out.</p><p><strong>EU and the UK</strong>: The industry standard means for ensuring notice and choice for vendors like Quantcast in the EU and the UK is the IAB Transparency and Consent Framework. Quantcast is vendor ID 11. Quantcast’s required purposes and associated legal bases are viewable in the Global Vendor List. Because Quantcast is subject to European law, the TCF should be used for all users in the EU or the UK, even if the publisher has no operations in Europe. Alternatively, such publishers may elect not to introduce data about EU or UK users into Quantcast’s services. Quantcast Choice is a leading, and TCF compliant, Consent Management Platform. Proper use of Quantcast Choice will meet these TCF requirements.</p><p>Publishers not using the TCF for EU or UK users may, only with Quantcast’s express written permission, use a legally compliant alternative means to ensure Quantcast’s legal basis for using cookies, where applicable, and for processing the data. This includes that Quantcast must be identified as a controller of the user’s personal data, and a link to Quantcast’s privacy policy must be provided. Quantcast may in the future require TCF. In any case, publishers should not allow data to be collected by, or transmitted to, Quantcast on their sites without user consent, and must be able to provide proof of consent to Quantcast, upon request. </p><p>Privacy policies in the EU and the UK need to include a link to the European Interactive Digital Advertising Alliance (EDAA) opt-out page, located at youronlinechoices.com.</p><p><strong>US</strong>: In the US, along with other requirements laid out here, privacy policies need to include links to an industry standard opt out page, like those offered by the NAI or DAA. </p><p><strong>California</strong>: The CCPA applies for users in California. Publishers need to provide users with notice of their “sale” and “share” opt-out rights and the ability to exercise such rights, as applicable. Unless agreed otherwise with Quantcast, Quantcast acts as a “third-party,” as defined under the CCPA, with respect to personal data it collects or receives from publishers’ sites. Quantcast will check the US Privacy String, <a href="https://iabtechlab.com/standards/ccpa/">as specified by the IAB</a>.</p><p><strong>Other US states:</strong> Applicable state privacy law applies for users in Colorado, Connecticut, Utah, Virginia and elsewhere. Publishers need to provide users with notice of their “sale” and “targeted advertising” opt-out rights and the ability to exercise such rights, as applicable. </p><p><strong>US State Privacy Addendum</strong>: The processing of US users’ personal data in connection with Quantcast’s services shall be governed by the US Data Privacy Addendum, <a href="https://legal.quantcast.com/#us-data-privacy-addendum" target="_blank">which is available here</a>.</p><p><u>Access and Deletion</u></p><p>Under applicable law, including the EU GDPR, the UK GDPR, and the US state privacy laws, when acting as a controller or third party, Quantcast will be responsible for honoring users’ access and deletion requests with respect to their personal data that is within Quantcast’s services. </p><p><u>Other Matters</u></p><p><strong>Sensitive data</strong>. Because Quantcast’s services are not intended for processing data regarded as “sensitive” or “special category data” under applicable law or data about children under the age of 16, publishers must not transmit to Quantcast or cause Quantcast to collect any such data. Quantcast tags and pixels may not be deployed on content that is directed at children under the age of 16. Sensitive or special category data includes the types of data listed in Article 9 of the EU GDPR, Section 1798.140 of the CCPA (as amended by the CPRA), or any equivalent term under applicable law.</p><p><strong>Directly identifying personal data</strong>. Quantcast’s services are not designed to process directly identifying personal data, such as names or email addresses, and publishers may not send such information to Quantcast or cause Quantcast to collect it. If a publisher has express permission from Quantcast to use email address, phone number, or other directly identifying information, such information will be pseudonymized (usually hashed or encrypted,) according to Quantcast specifications, before transmitting to Quantcast.</p><p><strong>Reidentification</strong>. Under no circumstances will publishers use any information collected or generated by Quantcast’s services to identify an individual user. </p> </div> </div> </div> </div> </div> </div> <div id="contract-id-322741" class="contract-container group-item " data-id="322741" data-key="privacy-implementation-for-quantcast-advertiser-partners" data-groups="" style="display: none;"> <div class="contract-header"> <h2>Privacy Implementation for Quantcast Advertiser Partners</h2> <div class="row"> <div class="six columns" id="version-effective-date-322741"> <label for="select-version-322741" class="select-version select-version-label">Version</label> <select name="versions-322741" id="select-version-322741" class="select-version select-version-select input-select"> <option selected value="contract-id-322741-version-66cccdd0395590629a4d3be5" class="contract-id-322741-version-66cccdd0395590629a4d3be5" data-version="3.2">Version 3.2  (Current)</option> <option value="contract-id-322741-version-66a7f012a8b17a3d3df19ceb" class="contract-id-322741-version-66a7f012a8b17a3d3df19ceb" data-version="3.1">Version 3.1</option> <option value="contract-id-322741-version-660f4496e6e2454e0884b325" class="contract-id-322741-version-660f4496e6e2454e0884b325" data-version="3.0">Version 3.0</option> <option value="contract-id-322741-version-65b0447585a8b5ae43e542f0" class="contract-id-322741-version-65b0447585a8b5ae43e542f0" data-version="2.0">Version 2.0</option> <option value="contract-id-322741-version-64ed1979ce9de776f19b311d" class="contract-id-322741-version-64ed1979ce9de776f19b311d" data-version="1.0">Version 1.0</option> </select> </div> </div> </div> <div id="contract-versions-322741"> <div id="contract-id-322741-version-66cccdd0395590629a4d3be5" data-vid="66cccdd0395590629a4d3be5" class="version-container js-version-container-322741 " style="display: block;"> <div id="version-languages-66cccdd0395590629a4d3be5" class="version-translation-container"> <div id="version-66cccdd0395590629a4d3be5-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Privacy Implementation for Quantcast Advertiser Partners"> <div class="row"> <h5 class="effective-date" role="presentation">Effective August 26th 2024</h5> <a id="download-version-66cccdd0395590629a4d3be5-locale-en-us" href="https://quantcast.pactsafe.io/versions/66cccdd0395590629a4d3be5.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-66cccdd0395590629a4d3be5"> <p>This Privacy Implementation for Quantcast Advertiser Partners documents certain privacy-related responsibilities for advertisers and agencies, which are in addition to the <a href="https://legal.quantcast.com/#us-data-privacy-addendum"><u>US State Data Privacy Addendum</u></a> and the <a href="https://legal.quantcast.com/#international-data-privacy-addendum"><u>International Data Privacy Addendum</u></a> (collectively, the “DPAs”). If there is any conflict between this document and the DPAs, the DPAs are the controlling documents.</p><p>Privacy regulation around the world is dynamic. Quantcast may update this document from time to time at its own discretion in order to keep pace with changes in privacy rules and risks, and industry best practices, as well as to ensure users’ rights are honored appropriately.</p><p>Quantcast may take reasonable measures to ensure that data processed in its services is collected and processed in accordance with privacy rules and industry best practices. We may review locations where data is collected and may refuse to accept data that is not collected in a manner consistent with the approaches described in this document.</p><p><u>Terminology</u></p><p>This document uses “user” or “users” as interchangeable with “data subject” or “consumer” or other equivalent terms from various rules.</p><p>When we say rules, we mean laws, regulations, and industry self-regulatory codes that are applicable to the processing of personal data in relation to Quantcast’s services. Quantcast has a global footprint, including operations in the EU, the UK, and the US (including California), so those jurisdictions’ rules are applicable to Quantcast for data about users who reside in those jurisdictions.</p><p>We also will use “personal data” as interchangeable with terms such as, “personal information.” Personal data processed by Quantcast’s service is pseudonymous, including but not limited to IP address, cookie or device IDs, and other identifiers used for advertising-related purposes. In the case where a partner has express permission from Quantcast to use email address, phone number, or other directly identifying information, such information will be pseudonymized (usually hashed or encrypted,) according to Quantcast specifications, before transmitting to Quantcast.</p><p><u>Industry standards and self-regulatory programs</u></p><p>Quantcast supports and participates in industry self-regulatory programs, and generally implements industry standards and best practices when it comes to handling personal data. Partners and clients are responsible for ensuring their own implementation of self- regulatory rules and industry best practices, in particular related to providing transparency and choice to users in places where data is collected or used by Quantcast’s services.</p><p><u>Controller, processor, service provider, vendor, etc</u>.</p><p>Unfortunately, terms describing the relationships between parties sharing data are not interchangeable. Quantcast determines its role based on applicable law and the facts of its processing of personal data. In many relationships with advertiser partners or clients, Quantcast is a controller or joint controller, because of the role that Quantcast plays in defining exactly how data is used. This does not mean Quantcast has unfettered rights to use this data; rather, Quantcast’s use of the data is usually restricted by contractual limitations. If you have questions about this, please consult your agreement or ask your account representative.</p><p>Advertisers: Where the EU GDPR or the UK GDPR applies, Quantcast is a joint controller of personal data collected using Quantcast tags and pixels and of other personal data introduced into Quantcast’s services by the advertiser. Where US state privacy law applies, Quantcast acts as a “third party.”</p><p><u>Notice/Transparency and Choice</u></p><p>Laws, self-regulatory rules, and industry best practice require users be notified about processing of personal data, and be offered a choice – either opt in or opt out — with respect to that processing.</p><p>When deploying Quantcast tags or pixels, or otherwise introducing data into Quantcast’s services, partners and clients are responsible to make sure that users are given notice and choice that is required for Quantcast to be able to collect and process the data. And, of course, partners and clients have to make sure of notice and choice for their own personal data collection and processing.</p><p>Generally, notice must include the fact that third parties are collecting and processing users’ data, along with information about the data collected, the means of collection, the purposes for processing (including interest-based advertising), and how users can exercise their choices. Laws or rules in some jurisdictions would require that Quantcast be specifically identified in the notice and a link to Quantcast’s <a href="https://legal.quantcast.com/#products-and-services-privacy-policy"><u>privacy policy</u></a> be included.</p><p>Quantcast’s methods of collection include, depending on particular circumstances, cookies, pixels, JavaScript tags, probabilistic device matching and cross-device matching (using passively collected data).</p><p>Quantcast implements choice using industry standard methods and will be responsible for honoring that choice with respect to personal data within Quantcast’s services.</p><p>For their part, partners and clients need to provide access to the choice using industry standard and legally compliant methods, depending on the applicable laws and rules. Usually this means providing access to choose within other privacy disclosures, including in a privacy policy.</p><p>In all cases, partners and clients should have user-facing privacy policies that are prominently linked from their homepages and from content (sites, apps, etc.) where personal data are collected or used.</p><p>Privacy policies will adhere to applicable laws, as well as industry self-regulatory requirements and industry best practices. At minimum, policies should disclose the fact that third parties are collecting personal data for advertising-related purposes, and should describe the methods of collection, as described above. Particular circumstances and applicable rules may create additional requirements.</p><p>Where consent (opt-in) is required prior to setting cookies or collecting data, such as in Europe under ePrivacy, the GDPR, and the UK GDPR, partners and clients are responsible to make sure that tags or pixels don’t fire until that consent is obtained.</p><p>EU and the UK: The industry standard means for ensuring notice and choice for vendors like Quantcast in the EU and the UK is the IAB Europe Transparency and Consent Framework. Quantcast is vendor ID 11. Quantcast’s required purposes and associated legal bases are viewable in the Global Vendor List. Because Quantcast is subject to European law, the TCF should be used for all users in the EU or the UK, even if the client or partner has no operations in Europe. Alternatively, such partners and clients may elect not to introduce data about EU or UK users into Quantcast’s services.</p><p>Partners and clients not using the TCF for EU or UK users need to use a legally compliant alternative means to ensure Quantcast’s legal basis for using cookies, where applicable, and for processing the data. This includes that Quantcast must be identified as a controller of the user’s personal data, and a link to Quantcast’s privacy policy must be provided. Quantcast may in the future require TCF.</p><p>Privacy policies in the EU and the UK need to include a link to the European Interactive Digital Advertising Alliance (EDAA) opt out page, located at youronlinechoices.com.</p><p>US: In the US, along with other requirements laid out here, privacy policies need to include links to an industry standard opt out page, like those offered by the NAI or DAA.</p><p>California: The CCPA applies for users in California. Partners and clients need to provide users with notice of their “sale” and “share” opt-out rights and the ability to exercise such rights, as applicable.</p><p>Other US states: Applicable state privacy law applies for users in Colorado, Connecticut, Utah, and Virginia. Partners and clients need to provide users with notice of their “sale” and “targeted advertising” opt-out rights and the ability to exercise such rights, as applicable.</p><p>US State Privacy Addendum: The processing of US users’ personal data in connection with Quantcast’s services shall be governed by the US State Privacy Addendum, <a href="https://legal.quantcast.com/#us-data-privacy-addendum"><u>which is available here</u></a>.</p><p><u>Access and Deletion</u></p><p>Under applicable law, including the EU GDPR, the UK GDPR, and the US state privacy laws, as a joint controller or third party, Quantcast will be responsible for providing users access to their personal data that is within Quantcast’s services, and for deleting personal data</p><p>after it receives (or is notified of) a user’s request. <u>Other Matters</u></p><p>Sensitive data. Because Quantcast’s services are not intended for processing data regarded as “sensitive” or “special category” under applicable law (including data revealing racial or ethnic origin, political opinions, or parties, religious or philosophical beliefs, trade union membership or related to health status or treatment) or data about children under the age of 16, partners and clients must not transmit to Quantcast or cause Quantcast to collect any such data. Quantcast tags and pixels may not be deployed on content that is directed at children under the age of 16. Sensitive or special category data includes the types of data listed in Article 9 of the EU GDPR, Section 1798.140 of the CCPA (as amended by the CPRA), or any equivalent term under applicable law. Sensitive data also includes any data that qualifies as “consumer health data” under the Washington My Health My Data Act, 2023 Wash. Laws 191 or any other equivalent laws.</p><p>Directly identifying personal data. Quantcast’s services are not designed to process directly identifying personal data, such as names or email addresses, and partners and clients may not send such information to Quantcast or cause Quantcast to collect it. If a partner has express permission from Quantcast to use email address, phone number, or other directly identifying information, such information will be pseudonymized (usually hashed or encrypted,) according to Quantcast specifications, before transmitting to Quantcast.</p><p>Reidentification. Under no circumstances will clients and other partners use any information collected or generated by Quantcast’s services to identify an individual user.</p> </div> </div> </div> </div> <div id="contract-id-322741-version-66a7f012a8b17a3d3df19ceb" data-vid="66a7f012a8b17a3d3df19ceb" class="version-container js-version-container-322741 " style="display: none;"> <div id="version-languages-66a7f012a8b17a3d3df19ceb" class="version-translation-container"> <div id="version-66a7f012a8b17a3d3df19ceb-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Privacy Implementation for Quantcast Advertiser Partners"> <div class="row"> <h5 class="effective-date" role="presentation">Effective July 29th 2024  <span class="light">to</span>  August 26th 2024</h5> <a id="download-version-66a7f012a8b17a3d3df19ceb-locale-en-us" href="https://quantcast.pactsafe.io/versions/66a7f012a8b17a3d3df19ceb.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-66a7f012a8b17a3d3df19ceb"> <p>This Privacy Implementation for Quantcast Advertiser Partners documents certain privacy-related responsibilities for advertisers and agencies, which are in addition to the <a href="https://legal.quantcast.com/#us-data-privacy-addendum"><u>US State Data Privacy Addendum</u></a> and the <a href="https://legal.quantcast.com/#international-data-privacy-addendum"><u>International Data Privacy Addendum</u></a> (collectively, the “DPAs”). If there is any conflict between this document and the DPAs, the DPAs are the controlling documents.</p><p>Privacy regulation around the world is dynamic. Quantcast may update this document from time to time at its own discretion in order to keep pace with changes in privacy rules and risks, and industry best practices, as well as to ensure users’ rights are honored appropriately.</p><p>Quantcast may take reasonable measures to ensure that data processed in its services is collected and processed in accordance with privacy rules and industry best practices. We may review locations where data is collected and may refuse to accept data that is not collected in a manner consistent with the approaches described in this document.</p><p><u>Terminology</u></p><p>This document uses “user” or “users” as interchangeable with “data subject” or “consumer” or other equivalent terms from various rules.</p><p>When we say rules, we mean laws, regulations, and industry self-regulatory codes that are applicable to the processing of personal data in relation to Quantcast’s services. Quantcast has a global footprint, including operations in the EU, the UK, and the US (including California), so those jurisdictions’ rules are applicable to Quantcast for data about users who reside in those jurisdictions.</p><p>We also will use “personal data” as interchangeable with terms such as, “personal information.” Personal data processed by Quantcast’s service is pseudonymous, including but not limited to IP address, cookie or device IDs, and other identifiers used for advertising-related purposes. In the case where a partner has express permission from Quantcast to use email address, phone number, or other directly identifying information, such information will be pseudonymized (usually hashed or encrypted,) according to Quantcast specifications, before transmitting to Quantcast.</p><p><u>Industry standards and self-regulatory programs</u></p><p>Quantcast supports and participates in industry self-regulatory programs, and generally implements industry standards and best practices when it comes to handling personal data. Partners and clients are responsible for ensuring their own implementation of self- regulatory rules and industry best practices, in particular related to providing transparency and choice to users in places where data is collected or used by Quantcast’s services.</p><p><u>Controller, processor, service provider, vendor, etc</u>.</p><p>Unfortunately, terms describing the relationships between parties sharing data are not interchangeable. Quantcast determines its role based on applicable law and the facts of its processing of personal data. In many relationships with advertiser partners or clients, Quantcast is a controller or joint controller, because of the role that Quantcast plays in defining exactly how data is used. This does not mean Quantcast has unfettered rights to use this data; rather, Quantcast’s use of the data is usually restricted by contractual limitations. If you have questions about this, please consult your agreement or ask your account representative.</p><p>Advertisers: Where the EU GDPR or the UK GDPR applies, Quantcast is a joint controller of personal data collected using Quantcast tags and pixels and of other personal data introduced into Quantcast’s services by the advertiser. Where US state privacy law applies, Quantcast acts as a “third party.”</p><p><u>Notice/Transparency and Choice</u></p><p>Laws, self-regulatory rules, and industry best practice require users be notified about processing of personal data, and be offered a choice – either opt in or opt out — with respect to that processing.</p><p>When deploying Quantcast tags or pixels, or otherwise introducing data into Quantcast’s services, partners and clients are responsible to make sure that users are given notice and choice that is required for Quantcast to be able to collect and process the data. And, of course, partners and clients have to make sure of notice and choice for their own personal data collection and processing.</p><p>Generally, notice must include the fact that third parties are collecting and processing users’ data, along with information about the data collected, the means of collection, the purposes for processing (including interest-based advertising), and how users can exercise their choices. Laws or rules in some jurisdictions would require that Quantcast be specifically identified in the notice and a link to Quantcast’s <a href="https://legal.quantcast.com/#products-and-services-privacy-policy"><u>privacy policy</u></a> be included.</p><p>Quantcast’s methods of collection include, depending on particular circumstances, cookies, pixels, JavaScript tags, probabilistic device matching and cross-device matching (using passively collected data).</p><p>Quantcast implements choice using industry standard methods and will be responsible for honoring that choice with respect to personal data within Quantcast’s services.</p><p>For their part, partners and clients need to provide access to the choice using industry standard and legally compliant methods, depending on the applicable laws and rules. Usually this means providing access to choose within other privacy disclosures, including in a privacy policy.</p><p>In all cases, partners and clients should have user-facing privacy policies that are prominently linked from their homepages and from content (sites, apps, etc.) where personal data are collected or used.</p><p>Privacy policies will adhere to applicable laws, as well as industry self-regulatory requirements and industry best practices. At minimum, policies should disclose the fact that third parties are collecting personal data for advertising-related purposes, and should describe the methods of collection, as described above. Particular circumstances and applicable rules may create additional requirements.</p><p>Where consent (opt-in) is required prior to setting cookies or collecting data, such as in Europe under ePrivacy, the GDPR, and the UK GDPR, partners and clients are responsible to make sure that tags or pixels don’t fire until that consent is obtained.</p><p>EU and the UK: The industry standard means for ensuring notice and choice for vendors like Quantcast in the EU and the UK is the IAB Europe Transparency and Consent Framework. Quantcast is vendor ID 11. Quantcast’s required purposes and associated legal bases are viewable in the Global Vendor List. Because Quantcast is subject to European law, the TCF should be used for all users in the EU or the UK, even if the client or partner has no operations in Europe. Alternatively, such partners and clients may elect not to introduce data about EU or UK users into Quantcast’s services. Quantcast Choice is a leading, and TCF compliant, Consent Management Platform.</p><p>Proper use of Quantcast Choice will meet these requirements.</p><p>Partners and clients not using the TCF for EU or UK users need to use a legally compliant alternative means to ensure Quantcast’s legal basis for using cookies, where applicable, and for processing the data. This includes that Quantcast must be identified as a controller of the user’s personal data, and a link to Quantcast’s privacy policy must be provided. Quantcast may in the future require TCF.</p><p>Privacy policies in the EU and the UK need to include a link to the European Interactive Digital Advertising Alliance (EDAA) opt out page, located at youronlinechoices.com.</p><p>US: In the US, along with other requirements laid out here, privacy policies need to include links to an industry standard opt out page, like those offered by the NAI or DAA.</p><p>California: The CCPA applies for users in California. Partners and clients need to provide users with notice of their “sale” and “share” opt-out rights and the ability to exercise such rights, as applicable.</p><p>Other US states: Applicable state privacy law applies for users in Colorado, Connecticut, Utah, and Virginia. Partners and clients need to provide users with notice of their “sale” and “targeted advertising” opt-out rights and the ability to exercise such rights, as applicable.</p><p>US State Privacy Addendum: The processing of US users’ personal data in connection with Quantcast’s services shall be governed by the US State Privacy Addendum, <a href="https://legal.quantcast.com/#us-data-privacy-addendum"><u>which is available here</u></a>.</p><p><u>Access and Deletion</u></p><p>Under applicable law, including the EU GDPR, the UK GDPR, and the US state privacy laws, as a joint controller or third party, Quantcast will be responsible for providing users access to their personal data that is within Quantcast’s services, and for deleting personal data after it receives (or is notified of) a user’s request.</p><p><u>Other Matters</u></p><p>Sensitive data. Because Quantcast’s services are not intended for processing data regarded as “sensitive” or “special category” under applicable law (including data revealing racial or ethnic origin, political opinions, or parties, religious or philosophical beliefs, trade union membership or related to health status or treatment) or data about children under the age of 16, partners and clients must not transmit to Quantcast or cause Quantcast to collect any such data. Quantcast tags and pixels may not be deployed on content that is directed at children under the age of 16. Sensitive or special category data includes the types of data listed in Article 9 of the EU GDPR, Section 1798.140 of the CCPA (as amended by the CPRA), or any equivalent term under applicable law. Sensitive data also includes any data that qualifies as “consumer health data” under the Washington My Health My Data Act, 2023 Wash. Laws 191 or any other equivalent laws.</p><p>Directly identifying personal data. Quantcast’s services are not designed to process directly identifying personal data, such as names or email addresses, and partners and clients may not send such information to Quantcast or cause Quantcast to collect it. If a partner has express permission from Quantcast to use email address, phone number, or other directly identifying information, such information will be pseudonymized (usually hashed or encrypted,) according to Quantcast specifications, before transmitting to Quantcast.</p><p>Reidentification. Under no circumstances will clients and other partners use any information collected or generated by Quantcast’s services to identify an individual user.</p> </div> </div> </div> </div> <div id="contract-id-322741-version-660f4496e6e2454e0884b325" data-vid="660f4496e6e2454e0884b325" class="version-container js-version-container-322741 " style="display: none;"> <div id="version-languages-660f4496e6e2454e0884b325" class="version-translation-container"> <div id="version-660f4496e6e2454e0884b325-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Privacy Implementation for Quantcast Advertiser Partners"> <div class="row"> <h5 class="effective-date" role="presentation">Effective April 5th 2024  <span class="light">to</span>  July 29th 2024</h5> <a id="download-version-660f4496e6e2454e0884b325-locale-en-us" href="https://quantcast.pactsafe.io/versions/660f4496e6e2454e0884b325.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-660f4496e6e2454e0884b325"> <p>This Privacy Implementation for Quantcast Advertiser Partners documents certain privacy-related responsibilities for advertisers and agencies, which are in addition to the <a href="https://legal.quantcast.com/#us-data-privacy-addendum"><u>US State Data Privacy Addendum</u></a> and the <a href="https://legal.quantcast.com/#international-data-privacy-addendum"><u>International Data Privacy Addendum</u></a> (collectively, the “DPAs”). If there is any conflict between this document and the DPAs, the DPAs are the controlling documents.</p><p>Privacy regulation around the world is dynamic. Quantcast may update this document from time to time at its own discretion in order to keep pace with changes in privacy rules and risks, and industry best practices, as well as to ensure users’ rights are honored appropriately.</p><p>Quantcast may take reasonable measures to ensure that data processed in its services is collected and processed in accordance with privacy rules and industry best practices. We may review locations where data is collected and may refuse to accept data that is not collected in a manner consistent with the approaches described in this document.</p><p><u>Terminology</u></p><p>This document uses “user” or “users” as interchangeable with “data subject” or “consumer” or other equivalent terms from various rules.</p><p>When we say rules, we mean laws, regulations, and industry self-regulatory codes that are applicable to the processing of personal data in relation to Quantcast’s services. Quantcast has a global footprint, including operations in the EU, the UK, and the US (including California), so those jurisdictions’ rules are applicable to Quantcast for data about users who reside in those jurisdictions.</p><p>We also will use “personal data” as interchangeable with terms such as, “personal information.” Personal data processed by Quantcast’s service is pseudonymous, including but not limited to IP address, cookie or device IDs, and other identifiers used for advertising-related purposes. In the case where a partner has express permission from Quantcast to use email address, phone number, or other directly identifying information, such information will be pseudonymized (usually hashed or encrypted,) according to Quantcast specifications, before transmitting to Quantcast.</p><p><u>Industry standards and self-regulatory programs</u></p><p>Quantcast supports and participates in industry self-regulatory programs, and generally implements industry standards and best practices when it comes to handling personal data. Partners and clients are responsible for ensuring their own implementation of self-regulatory rules and industry best practices, in particular related to providing transparency and choice to users in places where data is collected or used by Quantcast’s services.</p><p><u>Controller, processor, service provider, vendor, etc.</u></p><p>Unfortunately, terms describing the relationships between parties sharing data are not interchangeable. Quantcast determines its role based on applicable law and the facts of its processing of personal data. In many relationships with advertiser partners or clients, Quantcast is a controller or joint controller, because of the role that Quantcast plays in defining exactly how data is used. This does not mean Quantcast has unfettered rights to use this data; rather, Quantcast’s use of the data is usually restricted by contractual limitations. If you have questions about this, please consult your agreement or ask your account representative.</p><p>Advertisers: Where the EU GDPR or the UK GDPR applies, Quantcast is a joint controller of personal data collected using Quantcast tags and pixels and of other personal data introduced into Quantcast’s services by the advertiser. Where US state privacy law applies, Quantcast acts as a “third party.”</p><p><u>Notice/Transparency and Choice</u></p><p>Laws, self-regulatory rules, and industry best practice require users be notified about processing of personal data, and be offered a choice – either opt in or opt out — with respect to that processing.</p><p>When deploying Quantcast tags or pixels, or otherwise introducing data into Quantcast’s services, partners and clients are responsible to make sure that users are given notice and choice that is required for Quantcast to be able to collect and process the data. And, of course, partners and clients have to make sure of notice and choice for their own personal data collection and processing.</p><p>Generally, notice must include the fact that third parties are collecting and processing users’ data, along with information about the data collected, the means of collection, the purposes for processing (including interest-based advertising), and how users can exercise their choices. Laws or rules in some jurisdictions would require that Quantcast be specifically identified in the notice and a link to Quantcast’s <a href="https://legal.quantcast.com/#products-and-services-privacy-policy"><u>privacy policy</u></a> be included.</p><p>Quantcast’s methods of collection include, depending on particular circumstances, cookies, pixels, JavaScript tags, probabilistic device matching and cross-device matching (using passively collected data).</p><p>Quantcast implements choice using industry standard methods and will be responsible for honoring that choice with respect to personal data within Quantcast’s services.</p><p>For their part, partners and clients need to provide access to the choice using industry standard and legally compliant methods, depending on the applicable laws and rules. Usually this means providing access to choose within other privacy disclosures, including in a privacy policy.</p><p>In all cases, partners and clients should have user-facing privacy policies that are prominently linked from their homepages and from content (sites, apps, etc.) where personal data are collected or used.</p><p>Privacy policies will adhere to applicable laws, as well as industry self-regulatory requirements and industry best practices. At minimum, policies should disclose the fact that third parties are collecting personal data for advertising-related purposes, and should describe the methods of collection, as described above. Particular circumstances and applicable rules may create additional requirements.</p><p>Where consent (opt-in) is required prior to setting cookies or collecting data, such as in Europe under ePrivacy, the GDPR, and the UK GDPR, partners and clients are responsible to make sure that tags or pixels don’t fire until that consent is obtained.</p><p>EU and the UK: The industry standard means for ensuring notice and choice for vendors like Quantcast in the EU and the UK is the IAB Europe Transparency and Consent Framework. Quantcast is vendor ID 11. Quantcast’s required purposes and associated legal bases are viewable in the Global Vendor List. Because Quantcast is subject to European law, the TCF should be used for all users in the EU or the UK, even if the client or partner has no operations in Europe. Alternatively, such partners and clients may elect not to introduce data about EU or UK users into Quantcast’s services. Quantcast Choice is a leading, and TCF compliant, Consent Management Platform. Proper use of Quantcast Choice will meet these requirements.</p><p>Partners and clients not using the TCF for EU or UK users need to use a legally compliant alternative means to ensure Quantcast’s legal basis for using cookies, where applicable, and for processing the data. This includes that Quantcast must be identified as a controller of the user’s personal data, and a link to Quantcast’s privacy policy must be provided. Quantcast may in the future require TCF.</p><p>Privacy policies in the EU and the UK need to include a link to the European Interactive Digital Advertising Alliance (EDAA) opt out page, located at youronlinechoices.com.</p><p>US: In the US, along with other requirements laid out here, privacy policies need to include links to an industry standard opt out page, like those offered by the NAI or DAA.</p><p>California: The CCPA applies for users in California. Partners and clients need to provide users with notice of their “sale” and “share” opt-out rights and the ability to exercise such rights, as applicable.</p><p>Other US states: Applicable state privacy law applies for users in Colorado, Connecticut, Utah, and Virginia. Partners and clients need to provide users with notice of their “sale” and “targeted advertising” opt-out rights and the ability to exercise such rights, as applicable.</p><p>US State Privacy Addendum: The processing of US users’ personal data in connection with Quantcast’s services shall be governed by the US State Privacy Addendum, <a href="https://legal.quantcast.com/#us-data-privacy-addendum"><u>which is available here</u></a>.</p><p><u>Access and Deletion</u></p><p>Under applicable law, including the EU GDPR, the UK GDPR, and the US state privacy laws, as a joint controller or third party, Quantcast will be responsible for providing users access to their personal data that is within Quantcast’s services, and for deleting personal data after it receives (or is notified of) a user’s request.</p><p><u>Other Matters</u></p><p>Sensitive data. Because Quantcast’s services are not intended for processing data regarded as “sensitive” or “special category” under applicable law (including data revealing racial or ethnic origin, political opinions, or parties, religious or philosophical beliefs, trade union membership or related to health status or treatment) or data about children under the age of 16, partners and clients must not transmit to Quantcast or cause Quantcast to collect any such data. Quantcast tags and pixels may not be deployed on content that is directed at children under the age of 16. Sensitive or special category data includes the types of data listed in Article 9 of the EU GDPR, Section 1798.140 of the CCPA (as amended by the CPRA), or any equivalent term under applicable law. Sensitive data also includes any data that qualifies as “consumer health data” under the Washington My Health My Data Act, 2023 Wash. Laws 191 or any other equivalent laws. </p><p>Directly identifying personal data. Quantcast’s services are not designed to process directly identifying personal data, such as names or email addresses, and partners and clients may not send such information to Quantcast or cause Quantcast to collect it. If a partner has express permission from Quantcast to use email address, phone number, or other directly identifying information, such information will be pseudonymized (usually hashed or encrypted,) according to Quantcast specifications, before transmitting to Quantcast.</p><p>Reidentification. Under no circumstances will publishers use any information collected or generated by Quantcast’s services to identify an individual user.</p> </div> </div> </div> </div> <div id="contract-id-322741-version-65b0447585a8b5ae43e542f0" data-vid="65b0447585a8b5ae43e542f0" class="version-container js-version-container-322741 " style="display: none;"> <div id="version-languages-65b0447585a8b5ae43e542f0" class="version-translation-container"> <div id="version-65b0447585a8b5ae43e542f0-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Privacy Implementation for Quantcast Advertiser Partners"> <div class="row"> <h5 class="effective-date" role="presentation">Effective January 23rd 2024  <span class="light">to</span>  April 5th 2024</h5> <a id="download-version-65b0447585a8b5ae43e542f0-locale-en-us" href="https://quantcast.pactsafe.io/versions/65b0447585a8b5ae43e542f0.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-65b0447585a8b5ae43e542f0"> <p><strong>Last Update: September 28, 2023</strong></p><p>This Privacy Implementation for Quantcast Advertiser Partners documents certain privacy-related responsibilities for advertisers and agencies, which are in addition to the <a href="https://legal.quantcast.com/#us-data-privacy-addendum" target="_blank">US State Data Privacy Addendum</a> and the <a href="https://legal.quantcast.com/#international-data-privacy-addendum" rel="noopener noreferrer" target="_blank">International Data Privacy Addendum</a> (collectively, the “DPAs”). If there is any conflict between this document and the DPAs, the DPAs are the controlling documents.</p><p>Privacy regulation around the world is dynamic. Quantcast may update this document from time to time at its own discretion in order to keep pace with changes in privacy rules and risks, and industry best practices, as well as to ensure users’ rights are honored appropriately. </p><p>Quantcast may take reasonable measures to ensure that data processed in its services is collected and processed in accordance with privacy rules and industry best practices. We may review locations where data is collected and may refuse to accept data that is not collected in a manner consistent with the approaches described in this document. </p><p><u>Terminology</u></p><p>This document uses “user” or “users” as interchangeable with “data subject” or “consumer” or other equivalent terms from various rules. </p><p>When we say rules, we mean laws, regulations, and industry self-regulatory codes that are applicable to the processing of personal data in relation to Quantcast’s services. Quantcast has a global footprint, including operations in the EU, the UK, and the US (including California), so those jurisdictions’ rules are applicable to Quantcast for data about users who reside in those jurisdictions. </p><p>We also will use “personal data” as interchangeable with terms such as, “personal information.” Personal data processed by Quantcast’s service is pseudonymous, including but not limited to IP address, cookie or device IDs, and other identifiers used for advertising-related purposes. In the case where a partner has express permission from Quantcast to use email address, phone number, or other directly identifying information, such information will be pseudonymized (usually hashed or encrypted,) according to Quantcast specifications, before transmitting to Quantcast.</p><p><u>Industry standards and self-regulatory programs</u></p><p>Quantcast supports and participates in industry self-regulatory programs, and generally implements industry standards and best practices when it comes to handling personal data. Partners and clients are responsible for ensuring their own implementation of self-regulatory rules and industry best practices, in particular related to providing transparency and choice to users in places where data is collected or used by Quantcast’s services. </p><p><u>Controller, processor, service provider, vendor, etc.</u></p><p>Unfortunately, terms describing the relationships between parties sharing data are not interchangeable. Quantcast determines its role based on applicable law and the facts of its processing of personal data. In many relationships with advertiser partners or clients, Quantcast is a controller or joint controller, because of the role that Quantcast plays in defining exactly how data is used. This does not mean Quantcast has unfettered rights to use this data; rather, Quantcast’s use of the data is usually restricted by contractual limitations. If you have questions about this, please consult your agreement or ask your account representative.</p><p>Advertisers: Where the EU GDPR or the UK GDPR applies, Quantcast is a joint controller of personal data collected using Quantcast tags and pixels and of other personal data introduced into Quantcast’s services by the advertiser. Where US state privacy law applies, Quantcast acts as a “third party.”</p><p><u>Notice/Transparency and Choice</u></p><p>Laws, self-regulatory rules, and industry best practice require users be notified about processing of personal data, and be offered a choice – either opt in or opt out — with respect to that processing. </p><p>When deploying Quantcast tags or pixels, or otherwise introducing data into Quantcast’s services, partners and clients are responsible to make sure that users are given notice and choice that is required for Quantcast to be able to collect and process the data. And, of course, partners and clients have to make sure of notice and choice for their own personal data collection and processing.</p><p>Generally, notice must include the fact that third parties are collecting and processing users’ data, along with information about the data collected, the means of collection, the purposes for processing (including interest-based advertising), and how users can exercise their choices. Laws or rules in some jurisdictions would require that Quantcast be specifically identified in the notice and a link to Quantcast’s <a href="https://legal.quantcast.com/#products-and-services-privacy-policy">privacy policy</a> be included. </p><p>Quantcast’s methods of collection include, depending on particular circumstances, cookies, pixels, JavaScript tags, probabilistic device matching and cross-device matching (using passively collected data).</p><p>Quantcast implements choice using industry standard methods and will be responsible for honoring that choice with respect to personal data within Quantcast’s services. </p><p>For their part, partners and clients need to provide access to the choice using industry standard and legally compliant methods, depending on the applicable laws and rules. Usually this means providing access to choose within other privacy disclosures, including in a privacy policy.</p><p>In all cases, partners and clients should have user-facing privacy policies that are prominently linked from their homepages and from content (sites, apps, etc.) where personal data are collected or used. </p><p>Privacy policies will adhere to applicable laws, as well as industry self-regulatory requirements and industry best practices. At minimum, policies should disclose the fact that third parties are collecting personal data for advertising-related purposes, and should describe the methods of collection, as described above. Particular circumstances and applicable rules may create additional requirements.</p><p>Where consent (opt-in) is required prior to setting cookies or collecting data, such as in Europe under ePrivacy, the GDPR, and the UK GDPR, partners and clients are responsible to make sure that tags or pixels don’t fire until that consent is obtained. </p><p><strong>EU and the UK: </strong>The industry standard means for ensuring notice and choice for vendors like Quantcast in the EU and the UK is the IAB Europe Transparency and Consent Framework. Quantcast is vendor ID 11. Quantcast’s required purposes and associated legal bases are viewable in the Global Vendor List. Because Quantcast is subject to European law, the TCF should be used for all users in the EU or the UK, even if the client or partner has no operations in Europe. Alternatively, such partners and clients may elect not to introduce data about EU or UK users into Quantcast’s services. Quantcast Choice is a leading, and TCF compliant, Consent Management Platform. Proper use of Quantcast Choice will meet these requirements.</p><p>Partners and clients not using the TCF for EU or UK users need to use a legally compliant alternative means to ensure Quantcast’s legal basis for using cookies, where applicable, and for processing the data. This includes that Quantcast must be identified as a controller of the user’s personal data, and a link to Quantcast’s privacy policy must be provided. Quantcast may in the future require TCF. </p><p>Privacy policies in the EU and the UK need to include a link to the European Interactive Digital Advertising Alliance (EDAA) opt out page, located at youronlinechoices.com.</p><p><strong>US</strong>: In the US, along with other requirements laid out here, privacy policies need to include links to an industry standard opt out page, like those offered by the NAI or DAA. </p><p><strong>California</strong>: The CCPA applies for users in California. Partners and clients need to provide users with notice of their “sale” and “share” opt-out rights and the ability to exercise such rights, as applicable.</p><p><strong>Other US states</strong>: Applicable state privacy law applies for users in Colorado, Connecticut, Utah, and Virginia. Partners and clients need to provide users with notice of their “sale” and “targeted advertising” opt-out rights and the ability to exercise such rights, as applicable. </p><p><strong>US State Privacy Addendum: </strong>The processing of US users’ personal data in connection with Quantcast’s services shall be governed by the US State Privacy Addendum, <a href="https://legal.quantcast.com/#us-data-privacy-addendum" target="_blank">which is available here</a>.</p><p><u>Access and Deletion</u></p><p>Under applicable law, including the EU GDPR, the UK GDPR, and the US state privacy laws, as a joint controller or third party, Quantcast will be responsible for providing users access to their personal data that is within Quantcast’s services, and for deleting personal data after it receives (or is notified of) a user’s request.</p><p><u>Other Matters</u></p><p><strong>Sensitive data</strong>. Because Quantcast’s services are not intended for processing data regarded as “sensitive” or “special category” under applicable law or data about children under the age of 16, partners and clients must not transmit to Quantcast or cause Quantcast to collect any such data. Quantcast tags and pixels may not be deployed on content that is directed at children under the age of 16. Sensitive or special category data includes the types of data listed in Article 9 of the EU GDPR, Section 1798.140 of the CCPA (as amended by the CPRA), or any equivalent term under applicable law. </p><p><strong>Directly identifying personal data</strong>. Quantcast’s services are not designed to process directly identifying personal data, such as names or email addresses, and partners and clients may not send such information to Quantcast or cause Quantcast to collect it. If a partner has express permission from Quantcast to use email address, phone number, or other directly identifying information, such information will be pseudonymized (usually hashed or encrypted,) according to Quantcast specifications, before transmitting to Quantcast.</p><p><strong>Reidentification</strong>. Under no circumstances will publishers use any information collected or generated by Quantcast’s services to identify an individual user. </p> </div> </div> </div> </div> <div id="contract-id-322741-version-64ed1979ce9de776f19b311d" data-vid="64ed1979ce9de776f19b311d" class="version-container js-version-container-322741 " style="display: none;"> <div id="version-languages-64ed1979ce9de776f19b311d" class="version-translation-container"> <div id="version-64ed1979ce9de776f19b311d-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Privacy Implementation for Quantcast Advertiser Partners"> <div class="row"> <h5 class="effective-date" role="presentation">Effective August 29th 2023  <span class="light">to</span>  January 23rd 2024</h5> <a id="download-version-64ed1979ce9de776f19b311d-locale-en-us" href="https://quantcast.pactsafe.io/versions/64ed1979ce9de776f19b311d.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-64ed1979ce9de776f19b311d"> <p><strong>Last Update: May 16, 2023</strong></p><p>This Privacy Implementation for Quantcast Advertiser Partners documents certain privacy-related responsibilities for advertisers and agencies, which are in addition to the <a href="https://legal.quantcast.com/#us-data-privacy-addendum" target="_blank">US State Data Privacy Addendum</a> and the <a href="https://legal.quantcast.com/#eea-uk-swiss-data-privacy-addendum" target="_blank">EEA/UK/Swiss Data Privacy Addendum</a> (collectively, the “DPAs”). If there is any conflict between this document and the DPAs, the DPAs are the controlling documents.</p><p>Privacy regulation around the world is dynamic. Quantcast may update this document from time to time at its own discretion in order to keep pace with changes in privacy rules and risks, and industry best practices, as well as to ensure users’ rights are honored appropriately. </p><p>Quantcast may take reasonable measures to ensure that data processed in its services is collected and processed in accordance with privacy rules and industry best practices. We may review locations where data is collected and may refuse to accept data that is not collected in a manner consistent with the approaches described in this document. </p><p><u>Terminology</u></p><p>This document uses “user” or “users” as interchangeable with “data subject” or “consumer” or other equivalent terms from various rules. </p><p>When we say rules, we mean laws, regulations, and industry self-regulatory codes that are applicable to the processing of personal data in relation to Quantcast’s services. Quantcast has a global footprint, including operations in the EU, the UK, and the US (including California), so those jurisdictions’ rules are applicable to Quantcast for data about users who reside in those jurisdictions. </p><p>We also will use “personal data” as interchangeable with terms such as, “personal information.” Personal data processed by Quantcast’s service is pseudonymous, including but not limited to IP address, cookie or device IDs, and other identifiers used for advertising-related purposes. In the case where a partner has express permission from Quantcast to use email address, phone number, or other directly identifying information, such information will be pseudonymized (usually hashed or encrypted,) according to Quantcast specifications, before transmitting to Quantcast.</p><p><u>Industry standards and self-regulatory programs</u></p><p>Quantcast supports and participates in industry self-regulatory programs, and generally implements industry standards and best practices when it comes to handling personal data. Partners and clients are responsible for ensuring their own implementation of self-regulatory rules and industry best practices, in particular related to providing transparency and choice to users in places where data is collected or used by Quantcast’s services. </p><p><u>Controller, processor, service provider, vendor, etc.</u></p><p>Unfortunately, terms describing the relationships between parties sharing data are not interchangeable. Quantcast determines its role based on applicable law and the facts of its processing of personal data. In many relationships with advertiser partners or clients, Quantcast is a controller or joint controller, because of the role that Quantcast plays in defining exactly how data is used. This does not mean Quantcast has unfettered rights to use this data; rather, Quantcast’s use of the data is usually restricted by contractual limitations. If you have questions about this, please consult your agreement or ask your account representative.</p><p>Advertisers: Where the EU GDPR or the UK GDPR applies, Quantcast is a joint controller of personal data collected using Quantcast tags and pixels and of other personal data introduced into Quantcast’s services by the advertiser. Where US state privacy law applies, Quantcast acts as a “third party.”</p><p><u>Notice/Transparency and Choice</u></p><p>Laws, self-regulatory rules, and industry best practice require users be notified about processing of personal data, and be offered a choice – either opt in or opt out — with respect to that processing. </p><p>When deploying Quantcast tags or pixels, or otherwise introducing data into Quantcast’s services, partners and clients are responsible to make sure that users are given notice and choice that is required for Quantcast to be able to collect and process the data. And, of course, partners and clients have to make sure of notice and choice for their own personal data collection and processing.</p><p>Generally, notice must include the fact that third parties are collecting and processing users’ data, along with information about the data collected, the means of collection, the purposes for processing (including interest-based advertising), and how users can exercise their choices. Laws or rules in some jurisdictions would require that Quantcast be specifically identified in the notice and a link to Quantcast’s <a href="https://legal.quantcast.com/#products-and-services-privacy-policy">privacy policy</a> be included. </p><p>Quantcast’s methods of collection include, depending on particular circumstances, cookies, pixels, JavaScript tags, probabilistic device matching and cross-device matching (using passively collected data).</p><p>Quantcast implements choice using industry standard methods and will be responsible for honoring that choice with respect to personal data within Quantcast’s services. </p><p>For their part, partners and clients need to provide access to the choice using industry standard and legally compliant methods, depending on the applicable laws and rules. Usually this means providing access to choose within other privacy disclosures, including in a privacy policy.</p><p>In all cases, partners and clients should have user-facing privacy policies that are prominently linked from their homepages and from content (sites, apps, etc.) where personal data are collected or used. </p><p>Privacy policies will adhere to applicable laws, as well as industry self-regulatory requirements and industry best practices. At minimum, policies should disclose the fact that third parties are collecting personal data for advertising-related purposes, and should describe the methods of collection, as described above. Particular circumstances and applicable rules may create additional requirements.</p><p>Where consent (opt-in) is required prior to setting cookies or collecting data, such as in Europe under ePrivacy, the GDPR, and the UK GDPR, partners and clients are responsible to make sure that tags or pixels don’t fire until that consent is obtained. </p><p><strong>EU and the UK: </strong>The industry standard means for ensuring notice and choice for vendors like Quantcast in the EU and the UK is the IAB Europe Transparency and Consent Framework. Quantcast is vendor ID 11. Quantcast’s required purposes and associated legal bases are viewable in the Global Vendor List. Because Quantcast is subject to European law, the TCF should be used for all users in the EU or the UK, even if the client or partner has no operations in Europe. Alternatively, such partners and clients may elect not to introduce data about EU or UK users into Quantcast’s services. Quantcast Choice is a leading, and TCF compliant, Consent Management Platform. Proper use of Quantcast Choice will meet these requirements.</p><p>Partners and clients not using the TCF for EU or UK users need to use a legally compliant alternative means to ensure Quantcast’s legal basis for using cookies, where applicable, and for processing the data. This includes that Quantcast must be identified as a controller of the user’s personal data, and a link to Quantcast’s privacy policy must be provided. Quantcast may in the future require TCF. </p><p>Privacy policies in the EU and the UK need to include a link to the European Interactive Digital Advertising Alliance (EDAA) opt out page, located at youronlinechoices.com.</p><p><strong>US</strong>: In the US, along with other requirements laid out here, privacy policies need to include links to an industry standard opt out page, like those offered by the NAI or DAA. </p><p><strong>California</strong>: The CCPA applies for users in California. Partners and clients need to provide users with notice of their “sale” and “share” opt-out rights and the ability to exercise such rights, as applicable.</p><p><strong>Other US states</strong>: Applicable state privacy law applies for users in Colorado, Connecticut, Utah, and Virginia. Partners and clients need to provide users with notice of their “sale” and “targeted advertising” opt-out rights and the ability to exercise such rights, as applicable. </p><p><strong>US State Privacy Addendum: </strong>The processing of US users’ personal data in connection with Quantcast’s services shall be governed by the US State Privacy Addendum, <a href="https://legal.quantcast.com/#us-data-privacy-addendum" target="_blank">which is available here</a>.</p><p><u>Access and Deletion</u></p><p>Under applicable law, including the EU GDPR, the UK GDPR, and the US state privacy laws, as a joint controller or third party, Quantcast will be responsible for providing users access to their personal data that is within Quantcast’s services, and for deleting personal data after it receives (or is notified of) a user’s request.</p><p><u>Other Matters</u></p><p><strong>Sensitive data</strong>. Because Quantcast’s services are not intended for processing data regarded as “sensitive” or “special category” under applicable law or data about children under the age of 16, partners and clients must not transmit to Quantcast or cause Quantcast to collect any such data. Quantcast tags and pixels may not be deployed on content that is directed at children under the age of 16. Sensitive or special category data includes the types of data listed in Article 9 of the EU GDPR, Section 1798.140 of the CCPA (as amended by the CPRA), or any equivalent term under applicable law. </p><p><strong>Directly identifying personal data</strong>. Quantcast’s services are not designed to process directly identifying personal data, such as names or email addresses, and partners and clients may not send such information to Quantcast or cause Quantcast to collect it. If a partner has express permission from Quantcast to use email address, phone number, or other directly identifying information, such information will be pseudonymized (usually hashed or encrypted,) according to Quantcast specifications, before transmitting to Quantcast.</p><p><strong>Reidentification</strong>. Under no circumstances will publishers use any information collected or generated by Quantcast’s services to identify an individual user. </p> </div> </div> </div> </div> </div> </div> <div id="contract-id-322880" class="contract-container group-item " data-id="322880" data-key="laws" data-groups="" style="display: none;"> <div class="contract-header"> <h2>Laws</h2> <div class="row"> <div class="six columns" id="version-effective-date-322880"> <label for="select-version-322880" class="select-version select-version-label">Version</label> <select name="versions-322880" id="select-version-322880" class="select-version select-version-select input-select"> <option selected value="contract-id-322880-version-64ed299b4dec8753ec53ba8a" class="contract-id-322880-version-64ed299b4dec8753ec53ba8a" data-version="1.0">Version 1.0  (Current)</option> </select> </div> </div> </div> <div id="contract-versions-322880"> <div id="contract-id-322880-version-64ed299b4dec8753ec53ba8a" data-vid="64ed299b4dec8753ec53ba8a" class="version-container js-version-container-322880 " style="display: block;"> <div id="version-languages-64ed299b4dec8753ec53ba8a" class="version-translation-container"> <div id="version-64ed299b4dec8753ec53ba8a-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Laws"> <div class="row"> <h5 class="effective-date" role="presentation">Effective September 11th 2023</h5> <a id="download-version-64ed299b4dec8753ec53ba8a-locale-en-us" href="https://quantcast.pactsafe.io/versions/64ed299b4dec8753ec53ba8a.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-64ed299b4dec8753ec53ba8a"> <p><strong>Laws that may require us to process your information</strong></p><p>As described in our Privacy Policy, we process information when we comply with a legal obligation including, for example, to access, preserve or disclose certain information if there is a valid legal request from a regulator, law enforcement or others. See below the current list of laws which are enforceable in Ireland that give rise to a legal obligation for Quantcast which results in the processing of information. New laws may be enacted, or other obligations may become binding on our processing of your information which may require us to process your information, and we will update this list from time to time. </p><p><strong>Civil and Commercial Laws:</strong></p><p>Court orders requiring the processing of information can be issued under:</p><ul><li>Regulation (EU) No 1215/2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters.</li><li>Council Regulation (EC) No 1206/2001 of 28 May 2001 on cooperation between the courts of the Member States in the taking of evidence in civil or commercial matters.</li></ul><p><strong>Criminal Laws:</strong></p><p>Search warrants and production orders requiring the processing of information can be issued under:</p><ul><li>Section 10 of the Criminal Justice (Miscellaneous Provisions) Act 1997 as amended by 6(1)(a) of the Criminal Justice Act 2006</li><li>Section 7 of the Child Trafficking and Pornography Act 1998</li><li>Section 14 of the Criminal Assets Bureau Act 1996</li><li>Section 63 Criminal Justice Act 1994, as amended</li><li>Section 15 of the Criminal Justice Act 2011</li><li>Section 7 Criminal Justice (Offences Relating to Information Systems) Act 2017</li><li>Section 48(2) and Section 52 of the Criminal Justice (Theft and Fraud Offences) Act 2001</li><li>Section 74 and Section 75 of the Criminal Law (Mutual Assistance) Act 2008</li><li>Section 96 of the Garda Síochána Act 2005</li><li>Section 51(6)(b) of the International Criminal Court Act 2006</li><li>Section 26 of the Misuse of Drugs Act 1977, as amended</li><li>Section 29 of the Offences Against the State Act 1939 </li><li>Section 16 of the Official Secrets Act 1963 </li><li>Section 25 of the Prevention of Corruption (Amendment) Act 2001</li></ul><p><strong>Consumer Laws: </strong></p><p>Regulatory requests requiring the processing of information can be issued under:</p><ul><li>Section 11, Section 18 and Section 36 of the Competition and Consumer Protection Act 2014. </li></ul><p><strong>Corporate and Taxation Laws:</strong></p><p>Regulatory requests requiring the processing of information can be issued under:</p><ul><li>Section 787 of the Companies Act 2014.</li></ul><p><strong>Regulatory:</strong></p><p>Regulatory requests requiring the processing of information can be issued under:</p><ul><li>Chapters IV and VI of General Data Protection Regulation, Part 6 of the Data Protection Act 2018.</li></ul> </div> </div> </div> </div> </div> </div> <div id="contract-id-337972" class="contract-container group-item " data-id="337972" data-key="insertion-order-terms" data-groups="" style="display: none;"> <div class="contract-header"> <h2>Quantcast Advertise Insertion Order Terms & Conditions</h2> <div class="row"> <div class="six columns" id="version-effective-date-337972"> <label for="select-version-337972" class="select-version select-version-label">Version</label> <select name="versions-337972" id="select-version-337972" class="select-version select-version-select input-select"> <option selected value="contract-id-337972-version-660dc0ec5502b95d922cb15f" class="contract-id-337972-version-660dc0ec5502b95d922cb15f" data-version="5.0">Version 5.0  (Current)</option> <option value="contract-id-337972-version-65b0468b756b33de4f888dc6" class="contract-id-337972-version-65b0468b756b33de4f888dc6" data-version="4.0">Version 4.0</option> <option value="contract-id-337972-version-65b044fa317b367d529521b9" class="contract-id-337972-version-65b044fa317b367d529521b9" data-version="3.0">Version 3.0</option> <option value="contract-id-337972-version-64ff852d67ef06efd706b2d0" class="contract-id-337972-version-64ff852d67ef06efd706b2d0" data-version="2.0">Version 2.0</option> <option value="contract-id-337972-version-64ff83b967ef06efd7065505" class="contract-id-337972-version-64ff83b967ef06efd7065505" data-version="1.0">Version 1.0</option> </select> </div> </div> </div> <div id="contract-versions-337972"> <div id="contract-id-337972-version-660dc0ec5502b95d922cb15f" data-vid="660dc0ec5502b95d922cb15f" class="version-container js-version-container-337972 " style="display: block;"> <div id="version-languages-660dc0ec5502b95d922cb15f" class="version-translation-container"> <div id="version-660dc0ec5502b95d922cb15f-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Advertise Insertion Order Terms & Conditions"> <div class="row"> <h5 class="effective-date" role="presentation">Effective April 3rd 2024</h5> <a id="download-version-660dc0ec5502b95d922cb15f-locale-en-us" href="https://quantcast.pactsafe.io/versions/660dc0ec5502b95d922cb15f.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-660dc0ec5502b95d922cb15f"> <div><br /></div><h2><strong style="font-size: 14px;">Last Updated: September 28, 2023</strong><span style="font-family: Verdana,Geneva,sans-serif;"></span><span style="font-family: Verdana,Geneva,sans-serif;"><strong><span style="font-size: 14px;"> </span></strong></span></h2><div style="margin-top:0in;margin-right:3.45pt;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:141%;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">These Quantcast Advertise Insertion Order Terms & Conditions (“<strong>IO Terms</strong>”) govern the Insertion Orders (“IOs”) that reference these IO Terms. In these IO Terms, the party entering into the IO will be called “<strong>Company</strong>” and the Quantcast entity identified on the relevant Insertion Order will be called “<strong>Quantcast</strong>”. Quantcast will provide the services set forth in the IO and these IO Terms (“<strong>Services</strong>”).</span></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"></span></span></div><div style="margin-top:.5pt;margin-right:0in;margin-bottom:.0001pt;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> </span></span></div><div style="margin-top:.05pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">These IO Terms are comprised of the following:</span><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><strong><span style="color: rgb(30, 36, 49);">(1) 4A’s/IAB Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3 (“4As Term”)</span></strong><span style="color:#1E2431;">, located </span><a href="https://www.iab.com/wp-content/uploads/2015/06/IAB_4As-tsandcs-FINAL.pdf"><span style="color:#1F6CC3;text-decoration:none;">here</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">are incorporated herein by reference; and </span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><strong style="color: rgb(30, 36, 49);">(2) The</strong><strong><span style="color:#1E2431;"> following additional and controlling terms:</span></strong><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">a</span><em><span style="color:#1E2431;">.Services</span></em><span style="color:#1E2431;">: The Services include Quantcast’s campaign management services, including campaign strategy and campaign execution and any other data services, products, features and/or tools provided by Quantcast under an IO or selected via the Platform (as defined below). Quantcast may use the Platform on Company’s behalf to provide the Services, including to (i) purchase inventory, (ii) run campaigns, (iii) build audiences (iv) select additional Services, including Third-Party Services (as defined below). Any selection made by Quantcast in the Platform on Company’s behalf shall be deemed a selection made by Company for purposes of the IO Terms.</span><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="color: rgb(30, 36, 49);">b. Geo-targeting</span></em><span style="color: rgb(30, 36, 49);">: Geo-targeting will be agreed to by the parties.</span><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">c. Cross-Platform</span></em><span style="color: rgb(30, 36, 49);">: All campaigns are served with blended devices (desktop, mobile web, tablet) targeting unless otherwise agreed to by the parties.</span><br /></span></span></div><div style="line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">d. Payment and</span></em><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);"> </span></em><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">Invoicing</span></em><span style="color: rgb(30, 36, 49);">:</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(66, 70, 77);">i. Payment to be made in the currency identified in the <em>Campaign Total Budget </em>(as shown in the IO).</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">ii. Quantcast will provide monthly invoices electronically.</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">iii. In the case of non-US placements, the Campaign Total Budget is exclusive of VAT.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">iv.Section III(c) of the 4As Terms shall not apply. Company will pay invoices within 30 days of the invoice date. Quantcast reserves the right to charge interest of 2% per month (or the legal maximum, whichever is lower) for late payments. Company will be responsible for reasonable out-of-pocket costs that Quantcast incurs to collect any unpaid invoices.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">v. For the avoidance of doubt, Company is solely responsible for all amounts payable for Third-Party Services (defined below) and the cost of placing the AdChoices or similar icon (“</span><strong style="background-color: initial; color: rgb(66, 70, 77); font-size: 14px;">Third-Party Costs</strong><span style="background-color: initial; color: rgb(66, 70, 77);">”), whether Quantcast includes such Third-Party Costs on its invoices or Company pays such Third-Party Costs directly. Quantcast reserves the right but not the obligation to place the AdChoices icon (or a similar icon) on Ads that do not already include such icon. Company acknowledges that any Third-Party Costs shown in the Platform </span><span style="line-height: 141%;"></span><span style="color:#42464D;">are based on the information Quantcast receives from the third parties and are subject to the final amounts charged by such third parties.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="line-height: 120%; color: rgb(30, 36, 49);"></span></em></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">e</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">.Budget Fluidity for Performance Optimization</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">Quantcast may shift budgets among placements across the entire date range of a campaign in order to optimize performance; provided, that Quantcast stays within the Campaign Total Budget.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">f.<em> Privacy Requirements and Campaign Policy</em></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Each party will comply with all applicable laws and regulations (Quantcast in its provision of the Services in the form provided by Quantcast and Company in its use of the Services). Without limiting the foregoing, throughout the term of the IO, the parties agree to adhere to Applicable Privacy Laws and applicable self- regulatory principles, such as the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (“<strong>DAA</strong>”) or the Network Advertising Initiative Code of Conduct (“<strong>NAI</strong>”). If a change in Applicable Privacy Laws or self- regulatory principles necessitates a change to these IO Terms, the parties will work together in good faith to agree to appropriate revisions. “<strong>Applicable Privacy Laws</strong>” means all applicable international, federal, state, or local laws and regulations relating to personal data or personal information, as may be amended, extended or re-enacted from time to time, such as the EU General Data Protection Regulation (Regulation (EU) 2016/679) and any EU Member State laws implementing the GDPR, the UK GDPR and the UK Data Protection Act 2018 (collectively, “<strong>GDPR</strong>”), the e-Privacy Directive (Directive 2002/58/EC) and the UK Privacy and Electronic Communications Regulations 2003 (collectively, “<strong>ePD</strong>”) and the California Consumer Privacy Act (Cal. Civ. Code §§ 1798.100 – 1798.199), as amended, including by the California Privacy Rights Act (“CCPA”).</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">ii. Each party will (a) prominently display a user-friendly, easily-accessible, clear, and comprehensive privacy policy on its website or mobile application that complies with all applicable laws (including Applicable Privacy Laws) and applicable self- regulatory principles; and (b) if and as applicable, provide website or application visitors in its privacy policy (i) notice that its website, application, or service permits data collection for interest-based advertising, (ii) a description of the data collected and the means of collection, and (iii) a link to an industry-standard opt- out mechanism, such as the </span><a href="https://optout.networkadvertising.org/?c=1"><span style="color:#1F6CC3;text-decoration:none;">NAI</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">or </span><a href="https://optout.aboutads.info/?c=2&lang=EN"><span style="color:#1F6CC3;text-decoration:none;">DAA</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">opt out page.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. Company will not use the Service with any (a) Direct Identifiers, any special or sensitive categories of personal data as defined by Applicable Privacy Laws, including by placing campaign tags on websites, apps and/or other digital properties whose content reveals special or sensitive categories of personal data of a user, or personal data relating to criminal offenses or criminal convictions; or (b) any data of children, including by placing campaign tags on websites, apps and/or other digital properties directed at children. “Direct Identifier” means any information that identifies a particular individual without additional information, including name, address, mobile number, email address, financial account number or government-issued identifier. Direct Identifiers do not include pseudonymous identifiers such as IP address, cookie ID or other digital identifiers. For purposes of these IO Terms, “children” refers to anyone age 16 or such other age specified by Applicable Privacy Laws under which the processing of personal information is prohibited or requires opt-in or parental consent.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">iv. These IO Terms incorporate (i) the </span><a href="https://legal.quantcast.com/#us-data-privacy-addendum" rel="noopener noreferrer" target="_blank"><span style="color:#1F6CC3;text-decoration:none;">US State Data Privacy Addendum</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">to the extent that the Services include processing personal information that is subject to U.S. State Privacy Laws (as defined in the foregoing Addendum) and (ii) the </span><a href="https://legal.quantcast.com/#international-data-privacy-addendum" rel="noopener noreferrer" target="_blank">International Data Privacy Addendum</a> to the extent that the Services include processing of personal data that is subject to International Privacy Laws (as defined in the foregoing Addendum). </span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><a href="https://legal.quantcast.com/#campaign-policy" rel="noopener noreferrer" target="_blank"><span style="color:#1E2431;text-decoration:none;"> In addition, Company will comply with Quantcast’s then-current </span><span style="color:#1F6CC3;text-decoration:none;">Campaign and Data Policy </span><span style="color:#1E2431;text-decoration:none;">and</span></a><span style="color:#1E2431;"></span> </span></span><a href="https://legal.quantcast.com/#products-and-services-privacy-policy"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">Privacy Requirements</span></span></a><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1F6CC3;"> </span><a href="https://legal.quantcast.com/#campaign-policy"><span style="color:#1E2431;text-decoration:none;">(collectively the “<strong>Campaign Policy</strong>”). All of the foregoing linked adden</span></a><span style="color:#1E2431;">da and policies constitute “Policies” under the 4As Terms.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> g.<em>Viewability</em></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"></span><br /></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 131%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin: 0in 0in 0in 40px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 131%; color: rgb(30, 36, 49);">i. <em>Viewability Calculation</em>: </span><span style="color: rgb(30, 36, 49);">Viewability is calculated as the number of in-view impressions divided by the number of vendor-measured, delivered impressions served across the entire campaign. The percentage viewability for measured impressions will be imputed to unmeasured impressions.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 136%; color: rgb(30, 36, 49);">ii. <em>Viewability Goal</em>: </span><span style="color:#1E2431;">If specified in the placement(s) on the insertion order, Quantcast will optimize delivery towards the applicable Viewability Goal.</span><span style="line-height: 120%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">iii. <em>Viewability Guarantee</em>: </span><span style="color: rgb(30, 36, 49);">If specified in the placement(s) on the insertion order, Quantcast will provide the Viewability Guarantee. Such guarantee will only be offered for video placements, Search Powered Audiences, Demographic Audiences, and Data Partner Audiences.</span></span></span></div><div style="margin: 0in 0in 0in 60px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">a. </span><strong><span style="line-height: 120%; color: rgb(30, 36, 49);">Makegood</span></strong><span style="color: rgb(30, 36, 49);">. If the Viewability Guarantee is not met, Company’s sole remedy will be Quantcast’s delivery, for a brand campaign, of a number of impressions equal to double the difference between the Viewability Guarantee and the actual viewability delivered. This double makegood will fulfill the stated guarantee, and is not itself subject to a viewability requirement.</span></span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> b.<strong> <span style="color: rgb(30, 36, 49);">Conditions</span></strong><span style="color: rgb(30, 36, 49);"><strong>.</strong></span></span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">1.Viewability Vendor must be MRC accredited. Other than for MOAT, Company will provide Quantcast with the Viewability Vendor’s daily reporting.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">2. Company must raise any viewability dispute within 30 days of the campaign end date.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">3. Lowering the viewability requirement during a campaign voids the guarantee.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">4. Makegood impressions expire 90 days from the campaign end date.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">5. At its discretion, Quantcast may issue a credit memo for the value of makegood impressions.</span></span></div><div style="margin: 7.9pt 10.4pt 0.0001pt 20px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">iv.</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">vCPM</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color:#1E2431;">If a placement uses a vCPM pricing model, Company will only be billed for viewable (or “in-view”) impressions (regardless of the percentage of viewability) as reported by the Viewability Vendor (specified in the placement on the IO).</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">h</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">.Third-Party Ad Server</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">If Company is using a third-party ad server, Company will provide Quantcast log-in access to each Ad Server listed in the placements above within 24 hours of campaign start date for reporting access (including conversions, if applicable).</span><span style="line-height: 120%;"><br /></span></span></span></div><h1 style="line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49); font-style: normal;">j.<em> </em></span><em><span style="color:#1E2431;">Additional Company Representation and Warranty</span></em><span style="color: rgb(30, 36, 49); font-style: normal;"><em>.</em></span></span></span></h1><h1 style="margin-left: 20px; line-height: 0.5;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(0, 0, 0);">i. Company represents and warrants that it will comply with all applicable laws and has obtained all necessary licensure for performance hereunder, and that Ads will not infringe or violate any applicable laws, ordinances, rules, codes, or regulations (including, without limitation, any industry-specific ethical, professional, or self-regulatory requirements or guidelines, and Applicable Privacy Laws) or the rights of any third party. If Company is an Agency (as defined in the 4As Terms), Company also represents and warrants that it has the authority to bind its Clients to these IO Terms and each IO, and that all of Company’s actions related to these IO Terms and each IO will be within the scope of such agency.</span></span></span></h1><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><h1 style="line-height: 0.5;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">k. <em>For Placements Priced on a CPA basis. </em></span><span style="line-height: 122%; color: rgb(30, 36, 49);"></span></span></span></h1><h1 style="line-height: 0.5; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 122%; color: rgb(30, 36, 49);">i. </span><span style="color: rgb(30, 36, 49);">Company agrees to pay Quantcast for the conversions and click-thru conversions as stated within the applicable placement. The conversion is defined as from both click-thru and view-thru conversions.</span></span></span></h1><div style="margin: 11.1pt 0in 0in 40px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);"></span><br /></span></span></div><div style="margin-top:5.0pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:120%;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">I. </span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">IAB Ads.txt Principles</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">Quantcast supports the principles of IAB initiative ads.txt and recommends all publishers adopt ads.txt as soon as possible. For inventory where we crawl a non-empty ads.txt file, Quantcast will only consider buying inventory from authorized sellers.</span></span></span></div><div style="margin-top:5.0pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:120%;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 113%; color: rgb(30, 36, 49);">m. </span><em><span style="line-height: 113%; color: rgb(30, 36, 49);">Advertise Platform Access</span></em><span style="line-height: 113%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">If Quantcast provides Company with access to Quantcast’s platform (“<strong>Platform</strong>”), the following terms apply:</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Quantcast may provide individuals authorized by Company (“<strong>Authorized Users</strong>”) with view only access to the Platform. Quantcast will set up the initial Authorized Users requested by Company. Each Authorized User must use unique access credentials. Company is required to maintain at least one Authorized User, and access credentials for that user, during the Services. Each Authorized User will have the ability to add new Authorized Users and terminate access for existing Authorized Users. Company may also request that Quantcast add additional Authorized Users (email being sufficient for such requests). Company is solely responsible for all Authorized Users and all activity under its account, including maintaining the confidentiality of its account logins and passwords and shall immediately notify Quantcast in writing of any loss or involuntary disclosure thereof. Company shall ensure that all Authorized Users (a) use Company’s account solely on behalf of Company, as Company is authorized to access and use the Services under these IO Terms, and (b) are aware of, and comply with, all requirements and restrictions described in these IO Terms. For the avoidance of doubt, Company shall be liable for any breach of these IO Terms by any Authorized User.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">ii. Subject to these IO Terms, during the term of the IO and for any additional period permitted by Quantcast, Quantcast grants Company a limited, non-exclusive, non-transferable, revocable and non-sublicensable license to access and use the Platform solely to (a) view campaigns set-up in the Platform as part of the Services, and/or (b) view reports generated by the Services.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. Company will ensure that its account information is accurate and current. Quantcast reserves the right to review and, if needed, correct, the information and setup associated with Company’s account and Authorized Users.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iv. Company will not: (a) attempt to circumvent any Platform security measure, (b) share its access credentials, (c) grant direct or indirect access to the Platform to any third-party (other than an Authorized User of Company, if applicable), (d) reproduce, distribute, modify, prepare derivative works of, translate, <span style="color:#1E2431;">and data made available on the Platform, (e) introduce viruses or other malware into the Platform, or (f) share reports generated by the Services with any third-party (other than Company’s own Clients who are obligated to treat such reports confidentially, if applicable).</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">v.For the avoidance of doubt, Quantcast may collect analytics information about its customers’ use of the Services (e.g., how Authorized Users engage with the Platform user interface, etc.) for purposes of understanding how its customers use the Services and providing, customizing and improving the Services.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">n.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);"> Client Data</span></em><span style="line-height: 140%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">Upon written request from an advertiser client (“<strong>Client</strong>”), Quantcast is authorized to use the Client Data associated with such Client in accordance with their written request (including, without limitation, sharing such Client Data with another entity within the Platform). For clarity, “<strong>Client Data</strong>” means the (i) data Quantcast receives from campaign tag(s) placed by or on behalf of Company or its Clients on websites, apps and/or other digital properties; and (ii) Quantcast’s proprietary analysis of such data. Client Data does not include any predictive models or data segments that Company may have created using the tag data or any campaign performance data generated from campaigns delivered by Company using such Client Data.</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">o. <em>Jurisdiction and Venue.</em></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">i. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If signed by Quantcast Corp.: </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of the state of California. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in the state or federal courts located in the Northern District of California, and the parties consent to the jurisdiction of such courts.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">ii. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">signed</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">by</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Quantcast</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">International</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Limited:</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of Ireland. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in Dublin, Ireland, and the parties consent to the jurisdiction of such courts.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">iii. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">signed</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">by</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Quantcast</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Australia</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Pty</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Ltd:</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of Australia. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in Sydney, Australia, and the parties consent to the jurisdiction of such courts.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);"></span></em></span></span></div><div style="margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">p.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);">Taxes</span></em><em><span style="line-height: 140%; color: rgb(30, 36, 49);">: </span></em><span style="color: rgb(30, 36, 49);">All charges under these IO Terms are exclusive of all taxes and duties, if any. Company is responsible for and must pay all sales and use or other transactional taxes and duties including interest and penalty imposed on the amounts charged hereunder, or from the performance of these IO Terms for which Quantcast issues an invoice. Company will promptly reimburse Quantcast for any such tax or duty and indemnify Quantcast and hold Quantcast harmless for any such taxes and duties that Quantcast must pay to a tax authority for which Company is responsible. If Company claims a tax exemption, Company must provide Quantcast with appropriate exemption certificates or documentation charges (including, without limitation, VAT or GST) acceptable to tax authorities.</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%;"><br /> q. </span><em>System of Record: </em>Quantcast is the system of record and is solely responsible for calculating and reporting metrics related to inventory purchases, impressions and all amounts owed under these IO Terms.</span></span></div><div style="margin-top:2.25pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">r. </span><em><span style="line-height: 118%; color: rgb(30, 36, 49);">Promotion: </span></em><span style="color: rgb(30, 36, 49);">Section IX(g) of the 4As Terms is hereby amended by adding the following after the last sentence in Section IX(g): “Notwithstanding all the foregoing, Quantcast may include Agency’s and Advertiser’s names and logos in descriptions of Quantcast’s partners on its website, in media, and in promotional materials.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">s</span><em><span style="line-height: 118%; color: rgb(30, 36, 49);">. Breach by Company: </span></em><span style="color: rgb(30, 36, 49);">Without limiting any of Quantcast’s other remedies hereunder, Quantcast may, in its sole discretion, immediately suspend or terminate any individual campaign if Quantcast reasonably suspects that such campaign is in breach or violation of any of Company’s obligations, representations, or warranties set forth in these IO Terms (including, without limitation, any failure to comply with the Campaign Policy).</span><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="color: rgb(30, 36, 49);">t.INDEMNIFICATION</span></em><span style="color: rgb(30, 36, 49);">: Section X of the 4As Terms is deleted in its entirety and replaced with the following:</span></span></span></div><div style="font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><strong><span style="color: rgb(30, 36, 49);">X. MUTUAL</span></strong><strong><span style="color: rgb(30, 36, 49);"> </span></strong><strong><span style="color: rgb(30, 36, 49);">INDEMNITY</span></strong></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">a. Quantcast shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents (and their respective successors, heirs and assigns) (“<strong>Company Parties</strong>”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“<strong>Liabilities</strong>”) incurred by the Company Parties in connection with any third-party claim (including, for clarity, any regulatory or governmental action) (“<strong>Claim</strong>”) that Quantcast’s proprietary technology that provides the Services, in the form provided by Quantcast, infringes any patent or other third-party intellectual property right. Company shall indemnify, defend and hold harmless Quantcast and its directors, officers, employees and agents, its and their respective successors, heirs and assigns (“<strong>Quantcast Parties</strong>”) against any Liabilities incurred by the Quantcast Parties in connection with any Claim arising out of or relating to (a) Company’s (including any Client’s, if applicable) violation of these IO Terms (including the 4As Terms and Policies); (b) Company- provided or Client-provided data or ads; (c) the nature of Company’s or any Client’s products, services and industry, including without limitation any claims in the nature of product liability or any claim or allegation that such services or products are not in compliance with applicable industry-specific laws, or (d) breach of subsection j. (Additional Company Representation and Warranty) above.<br /></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">b.The indemnified party will promptly notify the indemnifying party of any indemnified claim (provided that failure to notify promptly will only relieve the indemnifying party of its obligations to the extent it demonstrates material prejudice from the failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend such claim. The indemnifying party will not enter into any settlement or compromise that does not fully absolve the indemnified party of liability.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">c. Quantcast will have no obligation for any claim arising from or related to (a) compliance with Company specifications, (b) combination of the Services with products or services not supplied by Quantcast, if the cause of action would not have arisen otherwise, (c) adaptation or modification of the Services or data, if the cause of action would not have arisen otherwise, (d) Company’s failure to follow instructions provided by Quantcast which would have cured the cause of action, provided that following such instructions would not have caused Company substantial additional cost, or (e) use of the Services or data other than as described herein. In the case of any of the foregoing, Company will indemnify, defend and hold harmless the Quantcast Parties from and against any Liabilities arising directly or indirectly from such claims.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">d. In the event that Quantcast’s right to provide the Services is enjoined or in Quantcast’s reasonable opinion is likely to be enjoined, Quantcast may obtain the right to continue providing the Services, replace or modify the Services so that they become non-infringing, or, if such remedies are not reasonably available, <span style="line-height: 120%;"></span><span style="color:#1E2431;">above, Quantcast shall provide Company with as much written notice as reasonably practicable prior to the effective date of such termination. Quantcast’s obligations as stated in this Section X are Quantcast’s sole and exclusive liability to Company and Company’s sole remedies as to infringement of intellectual property rights.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> u. LIMITATION OF LIABILITY: Section XI of the 4As Terms is deleted in its entirety and replaced with the following:</span></span></div><div style="margin: 8pt 7.7pt 0.0001pt 66px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">“</span><strong><span style="color: rgb(30, 36, 49);">XI. LIMITATION OF LIABILITY </span></strong><span style="color:#1E2431;">QUANTCAST MAKES NO REPRESENTATIONS REGARDING THE BENEFITS TO COMPANY FROM THE SERVICES, OR THAT THE QUANTCAST PLATFORM OR ANY INFORMATION PROVIDED BY INVENTORY PARTNERS WILL BE ERROR-FREE, ALWAYS AVAILABLE OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION. EXCEPT FOR CLAIMS RELATING TO INDEMNIFICATION, NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING AS A RESULT OF DELAYS, LOSS OF DATA, LOSS OF USE OR LOSS OF PROFIT) ARISING OUT OF OR RELATED TO THESE IO TERMS, HOWEVER CAUSED AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OF LIABILITY BROUGHT (INCLUDING CONTRACT OR NEGLIGENCE), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS SECTION XI LIMITS ANY LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY WHICH CANNOT LEGALLY BE LIMITED. EXCEPT FOR CLAIMS RELATING TO PAYMENTS DUE, AND/OR INDEMNIFICATION, IN NO EVENT WILL EITHER PARTY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATED TO THESE IO TERMS EXCEED THE GREATER OF (A) ONE HUNDRED THOUSAND U.S. DOLLARS (US $100,000) OR (B) THE ACTUAL AMOUNT PAID AND/OR PAYABLE TO QUANTCAST FOR THE PROVISION OF SERVICES TO COMPANY IN THE TWELVE </span><span style="color: rgb(30, 36, 49);">(12) MONTHS PRIOR TO THE DATE THE LIABILITY FIRST AROSE. The parties acknowledge that the limitations and exclusions contained in these IO Terms have been the subject of negotiation between the parties and represent the parties’ agreement based upon the perceived level of risk associated with their respective obligations under these IO Terms and the payments made hereunder.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">v. <em>Third-Party Services:</em> </span><span style="color: rgb(30, 36, 49);">To the extent Company receives any services or products of a third party in conjunction with the Services, including without limitation any third-party data provider (each service, a “<strong>Third- Party Service</strong>”), the following additional terms apply. For the avoidance of doubt, these terms are supplementary: they do not replace or limit any other terms and conditions of these IO Terms.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">i. Third-Party Services Terms. </span><span style="color:#1E2431;">Company is solely responsible for complying with any applicable third party terms and conditions of such Third-Party Service in addition to the terms of these IO Terms. Any such third party terms and conditions are as provided to Company in writing by Quantcast or by the relevant third party.</span><span style="line-height: 118%; color: rgb(66, 70, 77);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(66, 70, 77);">ii. Limitations. </span><span style="color: rgb(66, 70, 77);">Quantcast does not endorse, is not responsible or liable for, and makes no representations as to any Third-Party Services, including, without limitation, their content or the manner in which they handle, protect, manage or process data, or any interaction between Company and the provider of such Third-Party Service. Quantcast cannot guarantee the continued availability or pricing of such Third-Party Services, or any features thereof, and may cease enabling access to them without liability to Company, if, for example and without limitation, the provider of a Third-Party Service ceases to make the Third-Party Service available for interoperation with the corresponding Service in a manner acceptable to Quantcast. Company irrevocably waives any claim against Quantcast with respect to such Third-Party Services. </span><span style="line-height: 118%;"></span><span style="color: rgb(66, 70, 77);">Quantcast is not liable for any damage or loss caused or alleged to be caused by or in connection with Company’s receipt, enablement, access or use of any such Third-Party Services, or Company’s reliance on the privacy practices, data security processes or other policies of such Third-Party Services. Company may be required to register for or log into such Third-Party Services on their respective websites or to share Company-provided or Client-provided data or ads with such Third-Party Services (e.g., services requiring data integration).</span><span style="line-height: 118%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">iii. LiveRamp Usage Restrictions. </span><span style="color: rgb(30, 36, 49);">To the extent Company uses any product or service of LiveRamp, Inc. or its subsidiaries (collectively, “LiveRamp”) in connection with the Services outside of a direct agreement between LiveRamp and Company, Company agrees that LiveRamp is an intended third-party beneficiary to these IO Terms, and Company agrees : (a) to authorize LiveRamp to provide its Data Onboarding Service to Company, including to access and download Company’s CRM data for placement of data cookies and delivery of such cookies to Quantcast; (b) to upload all data to LiveRamp’s SFTP site, and not provide such data directly to Quantcast. Company is prohibited from sending Quantcast any Direct Identifiers, or recombining any data it receives from Quantcast with Direct Identifiers; (c) Company will not (i) resell or provide access to LiveRamp’s Data Onboarding Service to anyone except Authorized Users, (ii) reverse engineer, aggregate, or disambiguate any data or technology received from LiveRamp or its services (except as expressly agreed by LiveRamp in writing), (iii) use such service to sell or advertise any products that are sexually- oriented or related to tobacco, illegal gambling, firearms, or any other illegal product; (d) Company will not provide LiveRamp with any data (i) related to an individual’s health or medical condition, sexual orientation, or religion, (ii) of those under age 18 (or age 13 if from Australia), (iii) with attributes that correlate to unique records or individuals, or (iv) for which Company does not own or have rights to, or has not otherwise obtained consent to provide to LiveRamp; and (e) Company additionally warrants that: (y) it will not direct data to any other destination other than Quantcast unless Company has a direct agreement with the entity controlling such destination, and (z) obtained and maintained all required consents under Applicable Privacy Laws for LiveRamp to collect, use and retain personally identifiable information provided to LiveRamp hereunder.</span></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> </span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">w. </span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">Conflicts, Responsibility, Terminology</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">To the extent of any conflict with the 4As Terms, these IO Terms govern. For the avoidance of doubt, Company is responsible for the actions/inactions of its Clients in connection with this IO and the Services and for ensuring compliance with these IO Terms by its Clients.</span></span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Any references to “<strong>Customer</strong>” in an IO shall mean Company.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">ii.Any references to “<strong>Media Company</strong>” in the 4As Terms and/or an IO shall mean Quantcast.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. If Company is an Agency (as defined in the 4As Terms), then all references to “<strong>Agency</strong>” shall mean Company and all references to “<strong>Advertiser</strong>” shall mean Company’s Clients.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-size: 14px; font-family: Verdana, Geneva, sans-serif;">iv. If Company is an Advertiser (as defined in the 4As Terms), then references to both “<strong>Agency</strong>” and “<strong>Advertiser</strong>” shall mean Company. For clarity, if there is no Agency then Advertiser takes on all obligations of Agency under the IO and these IO Terms.</span></div> </div> </div> </div> </div> <div id="contract-id-337972-version-65b0468b756b33de4f888dc6" data-vid="65b0468b756b33de4f888dc6" class="version-container js-version-container-337972 " style="display: none;"> <div id="version-languages-65b0468b756b33de4f888dc6" class="version-translation-container"> <div id="version-65b0468b756b33de4f888dc6-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Advertise Insertion Order Terms & Conditions"> <div class="row"> <h5 class="effective-date" role="presentation">Effective January 23rd 2024  <span class="light">to</span>  April 3rd 2024</h5> <a id="download-version-65b0468b756b33de4f888dc6-locale-en-us" href="https://quantcast.pactsafe.io/versions/65b0468b756b33de4f888dc6.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-65b0468b756b33de4f888dc6"> <div><br /></div><h2><strong style="font-size: 14px;">Last Updated: September 28, 2023</strong><span style="font-family: Verdana,Geneva,sans-serif;"></span><span style="font-family: Verdana,Geneva,sans-serif;"><strong><span style="font-size: 14px;"> </span></strong></span></h2><div style="margin-top:0in;margin-right:3.45pt;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:141%;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">These Quantcast Advertise Insertion Order Terms & Conditions (“<strong>IO Terms</strong>”) govern the Insertion Orders (“IOs”) that reference these IO Terms. In these IO Terms, the party entering into the IO will be called “<strong>Company</strong>” and the Quantcast entity identified on the relevant Insertion Order will be called “<strong>Quantcast</strong>”. Quantcast will provide the services set forth in the IO and these IO Terms (“<strong>Services</strong>”).</span></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"></span></span></div><div style="margin-top:.5pt;margin-right:0in;margin-bottom:.0001pt;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> </span></span></div><div style="margin-top:.05pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">These IO Terms are comprised of the following:</span><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><strong><span style="color: rgb(30, 36, 49);">(1) 4A’s/IAB Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3 (“4As Term”)</span></strong><span style="color:#1E2431;">, located </span><a href="https://www.iab.com/wp-content/uploads/2015/06/IAB_4As-tsandcs-FINAL.pdf"><span style="color:#1F6CC3;text-decoration:none;">here</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">are incorporated herein by reference; and </span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><strong style="color: rgb(30, 36, 49);">(2) The</strong><strong><span style="color:#1E2431;"> following additional and controlling terms:</span></strong><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">a</span><em><span style="color:#1E2431;">.Services</span></em><span style="color:#1E2431;">: The Services include Quantcast’s campaign management services, including campaign strategy and campaign execution and any other data services, products, features and/or tools provided by Quantcast under an IO or selected via the Platform (as defined below). Quantcast may use the Platform on Company’s behalf to provide the Services, including to (i) purchase inventory, (ii) run campaigns, (iii) build audiences (iv) select additional Services, including Third-Party Services (as defined below). Any selection made by Quantcast in the Platform on Company’s behalf shall be deemed a selection made by Company for purposes of the IO Terms.</span><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="color: rgb(30, 36, 49);">b. Geo-targeting</span></em><span style="color: rgb(30, 36, 49);">: Geo-targeting will be agreed to by the parties.</span><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">c. Cross-Platform</span></em><span style="color: rgb(30, 36, 49);">: All campaigns are served with blended devices (desktop, mobile web, tablet) targeting unless otherwise agreed to by the parties.</span><br /></span></span></div><div style="line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">d. Payment and</span></em><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);"> </span></em><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">Invoicing</span></em><span style="color: rgb(30, 36, 49);">:</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(66, 70, 77);">i. Payment to be made in the currency identified in the <em>Campaign Total Budget </em>(as shown in the IO).</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">ii. Quantcast will provide monthly invoices electronically.</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">iii. In the case of non-US placements, the Campaign Total Budget is exclusive of VAT.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">iv.Section III(c) of the 4As Terms shall not apply. Company will pay invoices within 30 days of the invoice date. Quantcast reserves the right to charge interest of 2% per month (or the legal maximum, whichever is lower) for late payments. Company will be responsible for reasonable out-of-pocket costs that Quantcast incurs to collect any unpaid invoices.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">v. For the avoidance of doubt, Company is solely responsible for all amounts payable for Third-Party Services (defined below) and the cost of placing the AdChoices or similar icon (“</span><strong style="background-color: initial; color: rgb(66, 70, 77); font-size: 14px;">Third-Party Costs</strong><span style="background-color: initial; color: rgb(66, 70, 77);">”), whether Quantcast includes such Third-Party Costs on its invoices or Company pays such Third-Party Costs directly. Quantcast reserves the right but not the obligation to place the AdChoices icon (or a similar icon) on Ads that do not already include such icon. Company acknowledges that any Third-Party Costs shown in the Platform </span><span style="line-height: 141%;"></span><span style="color:#42464D;">are based on the information Quantcast receives from the third parties and are subject to the final amounts charged by such third parties.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="line-height: 120%; color: rgb(30, 36, 49);"></span></em></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">e</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">.Budget Fluidity for Performance Optimization</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">Quantcast may shift budgets among placements across the entire date range of a campaign in order to optimize performance; provided, that Quantcast stays within the Campaign Total Budget.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">f.<em> Privacy Requirements and Campaign Policy</em></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Each party will comply with all applicable laws and regulations (Quantcast in its provision of the Services in the form provided by Quantcast and Company in its use of the Services). Without limiting the foregoing, throughout the term of the IO, the parties agree to adhere to Applicable Privacy Laws and applicable self- regulatory principles, such as the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (“<strong>DAA</strong>”) or the Network Advertising Initiative Code of Conduct (“<strong>NAI</strong>”). If a change in Applicable Privacy Laws or self- regulatory principles necessitates a change to these IO Terms, the parties will work together in good faith to agree to appropriate revisions. “<strong>Applicable Privacy Laws</strong>” means all applicable international, federal, state, or local laws and regulations relating to personal data or personal information, as may be amended, extended or re-enacted from time to time, such as the EU General Data Protection Regulation (Regulation (EU) 2016/679) and any EU Member State laws implementing the GDPR, the UK GDPR and the UK Data Protection Act 2018 (collectively, “<strong>GDPR</strong>”), the e-Privacy Directive (Directive 2002/58/EC) and the UK Privacy and Electronic Communications Regulations 2003 (collectively, “<strong>ePD</strong>”) and the California Consumer Privacy Act (Cal. Civ. Code §§ 1798.100 – 1798.199), as amended, including by the California Privacy Rights Act (“CCPA”).</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">ii. Each party will (a) prominently display a user-friendly, easily-accessible, clear, and comprehensive privacy policy on its website or mobile application that complies with all applicable laws (including Applicable Privacy Laws) and applicable self- regulatory principles; and (b) if and as applicable, provide website or application visitors in its privacy policy (i) notice that its website, application, or service permits data collection for interest-based advertising, (ii) a description of the data collected and the means of collection, and (iii) a link to an industry-standard opt- out mechanism, such as the </span><a href="https://optout.networkadvertising.org/?c=1"><span style="color:#1F6CC3;text-decoration:none;">NAI</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">or </span><a href="https://optout.aboutads.info/?c=2&lang=EN"><span style="color:#1F6CC3;text-decoration:none;">DAA</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">opt out page.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. Company will not use the Service with any (a) Direct Identifiers, any special or sensitive categories of personal data as defined by Applicable Privacy Laws, including by placing campaign tags on websites, apps and/or other digital properties whose content reveals special or sensitive categories of personal data of a user, or personal data relating to criminal offenses or criminal convictions; or (b) any data of children, including by placing campaign tags on websites, apps and/or other digital properties directed at children. “Direct Identifier” means any information that identifies a particular individual without additional information, including name, address, mobile number, email address, financial account number or government-issued identifier. Direct Identifiers do not include pseudonymous identifiers such as IP address, cookie ID or other digital identifiers. For purposes of these IO Terms, “children” refers to anyone age 16 or such other age specified by Applicable Privacy Laws under which the processing of personal information is prohibited or requires opt-in or parental consent.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">iv. These IO Terms incorporate (i) the </span><a href="https://legal.quantcast.com/#us-data-privacy-addendum" rel="noopener noreferrer" target="_blank"><span style="color:#1F6CC3;text-decoration:none;">US State Data Privacy Addendum</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">to the extent that the Services include processing personal information that is subject to U.S. State Privacy Laws (as defined in the foregoing Addendum) and (ii) the </span><a href="https://legal.quantcast.com/#international-privacy-addendum" rel="noopener noreferrer" target="_blank">International Data</a><span style="color:#1F6CC3;"> </span><a href="https://legal.quantcast.com/#campaign-policy" rel="noopener noreferrer" target="_blank"><span style="color:#1F6CC3;text-decoration:none;">Privacy Addendum</span><span style="color:#1E2431;text-decoration:none;"></span></a> to the extent that the Services include processing of personal data that is subject to International Privacy Laws (as defined in the foregoing Addendum). </span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><a href="https://legal.quantcast.com/#campaign-policy" rel="noopener noreferrer" target="_blank"><span style="color:#1E2431;text-decoration:none;"> In addition, Company will comply with Quantcast’s then-current </span><span style="color:#1F6CC3;text-decoration:none;">Campaign and Data Policy </span><span style="color:#1E2431;text-decoration:none;">and</span></a><span style="color:#1E2431;"> </span><a href="https://legal.quantcast.com/#products-and-services-privacy-policy" rel="noopener noreferrer" target="_blank"><span style="color:#1F6CC3;text-decoration:none;">Privacy Requirements</span></a><span style="color:#1F6CC3;"> </span><a href="https://legal.quantcast.com/#campaign-policy"><span style="color:#1E2431;text-decoration:none;">(collectively the “<strong>Campaign Policy</strong>”). All of the foregoing linked adden</span></a><span style="color:#1E2431;">da and policies constitute “Policies” under the 4As Terms.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> g.<em>Viewability</em></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"></span><br /></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 131%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin: 0in 0in 0in 40px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 131%; color: rgb(30, 36, 49);">i. <em>Viewability Calculation</em>: </span><span style="color: rgb(30, 36, 49);">Viewability is calculated as the number of in-view impressions divided by the number of vendor-measured, delivered impressions served across the entire campaign. The percentage viewability for measured impressions will be imputed to unmeasured impressions.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 136%; color: rgb(30, 36, 49);">ii. <em>Viewability Goal</em>: </span><span style="color:#1E2431;">If specified in the placement(s) on the insertion order, Quantcast will optimize delivery towards the applicable Viewability Goal.</span><span style="line-height: 120%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">iii. <em>Viewability Guarantee</em>: </span><span style="color: rgb(30, 36, 49);">If specified in the placement(s) on the insertion order, Quantcast will provide the Viewability Guarantee. Such guarantee will only be offered for video placements, Search Powered Audiences, Demographic Audiences, and Data Partner Audiences.</span></span></span></div><div style="margin: 0in 0in 0in 60px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">a. </span><strong><span style="line-height: 120%; color: rgb(30, 36, 49);">Makegood</span></strong><span style="color: rgb(30, 36, 49);">. If the Viewability Guarantee is not met, Company’s sole remedy will be Quantcast’s delivery, for a brand campaign, of a number of impressions equal to double the difference between the Viewability Guarantee and the actual viewability delivered. This double makegood will fulfill the stated guarantee, and is not itself subject to a viewability requirement.</span></span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> b.<strong> <span style="color: rgb(30, 36, 49);">Conditions</span></strong><span style="color: rgb(30, 36, 49);"><strong>.</strong></span></span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">1.Viewability Vendor must be MRC accredited. Other than for MOAT, Company will provide Quantcast with the Viewability Vendor’s daily reporting.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">2. Company must raise any viewability dispute within 30 days of the campaign end date.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">3. Lowering the viewability requirement during a campaign voids the guarantee.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">4. Makegood impressions expire 90 days from the campaign end date.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">5. At its discretion, Quantcast may issue a credit memo for the value of makegood impressions.</span></span></div><div style="margin: 7.9pt 10.4pt 0.0001pt 20px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">iv.</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">vCPM</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color:#1E2431;">If a placement uses a vCPM pricing model, Company will only be billed for viewable (or “in-view”) impressions (regardless of the percentage of viewability) as reported by the Viewability Vendor (specified in the placement on the IO).</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">h</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">.Third-Party Ad Server</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">If Company is using a third-party ad server, Company will provide Quantcast log-in access to each Ad Server listed in the placements above within 24 hours of campaign start date for reporting access (including conversions, if applicable).</span><span style="line-height: 120%;"><br /></span></span></span></div><h1 style="line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49); font-style: normal;">j.<em> </em></span><em><span style="color:#1E2431;">Additional Company Representation and Warranty</span></em><span style="color: rgb(30, 36, 49); font-style: normal;"><em>.</em></span></span></span></h1><h1 style="margin-left: 20px; line-height: 0.5;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(0, 0, 0);">i. Company represents and warrants that it will comply with all applicable laws and has obtained all necessary licensure for performance hereunder, and that Ads will not infringe or violate any applicable laws, ordinances, rules, codes, or regulations (including, without limitation, any industry-specific ethical, professional, or self-regulatory requirements or guidelines, and Applicable Privacy Laws) or the rights of any third party. If Company is an Agency (as defined in the 4As Terms), Company also represents and warrants that it has the authority to bind its Clients to these IO Terms and each IO, and that all of Company’s actions related to these IO Terms and each IO will be within the scope of such agency.</span></span></span></h1><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><h1 style="line-height: 0.5;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">k. <em>For Placements Priced on a CPA basis. </em></span><span style="line-height: 122%; color: rgb(30, 36, 49);"></span></span></span></h1><h1 style="line-height: 0.5; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 122%; color: rgb(30, 36, 49);">i. </span><span style="color: rgb(30, 36, 49);">Company agrees to pay Quantcast for the conversions and click-thru conversions as stated within the applicable placement. The conversion is defined as from both click-thru and view-thru conversions.</span></span></span></h1><div style="margin: 11.1pt 0in 0in 40px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);"></span><br /></span></span></div><div style="margin-top:5.0pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:120%;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">I. </span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">IAB Ads.txt Principles</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">Quantcast supports the principles of IAB initiative ads.txt and recommends all publishers adopt ads.txt as soon as possible. For inventory where we crawl a non-empty ads.txt file, Quantcast will only consider buying inventory from authorized sellers.</span></span></span></div><div style="margin-top:5.0pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:120%;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 113%; color: rgb(30, 36, 49);">m. </span><em><span style="line-height: 113%; color: rgb(30, 36, 49);">Advertise Platform Access</span></em><span style="line-height: 113%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">If Quantcast provides Company with access to Quantcast’s platform (“<strong>Platform</strong>”), the following terms apply:</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Quantcast may provide individuals authorized by Company (“<strong>Authorized Users</strong>”) with view only access to the Platform. Quantcast will set up the initial Authorized Users requested by Company. Each Authorized User must use unique access credentials. Company is required to maintain at least one Authorized User, and access credentials for that user, during the Services. Each Authorized User will have the ability to add new Authorized Users and terminate access for existing Authorized Users. Company may also request that Quantcast add additional Authorized Users (email being sufficient for such requests). Company is solely responsible for all Authorized Users and all activity under its account, including maintaining the confidentiality of its account logins and passwords and shall immediately notify Quantcast in writing of any loss or involuntary disclosure thereof. Company shall ensure that all Authorized Users (a) use Company’s account solely on behalf of Company, as Company is authorized to access and use the Services under these IO Terms, and (b) are aware of, and comply with, all requirements and restrictions described in these IO Terms. For the avoidance of doubt, Company shall be liable for any breach of these IO Terms by any Authorized User.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">ii. Subject to these IO Terms, during the term of the IO and for any additional period permitted by Quantcast, Quantcast grants Company a limited, non-exclusive, non-transferable, revocable and non-sublicensable license to access and use the Platform solely to (a) view campaigns set-up in the Platform as part of the Services, and/or (b) view reports generated by the Services.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. Company will ensure that its account information is accurate and current. Quantcast reserves the right to review and, if needed, correct, the information and setup associated with Company’s account and Authorized Users.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iv. Company will not: (a) attempt to circumvent any Platform security measure, (b) share its access credentials, (c) grant direct or indirect access to the Platform to any third-party (other than an Authorized User of Company, if applicable), (d) reproduce, distribute, modify, prepare derivative works of, translate, <span style="color:#1E2431;">and data made available on the Platform, (e) introduce viruses or other malware into the Platform, or (f) share reports generated by the Services with any third-party (other than Company’s own Clients who are obligated to treat such reports confidentially, if applicable).</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">v.For the avoidance of doubt, Quantcast may collect analytics information about its customers’ use of the Services (e.g., how Authorized Users engage with the Platform user interface, etc.) for purposes of understanding how its customers use the Services and providing, customizing and improving the Services.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">n.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);"> Client Data</span></em><span style="line-height: 140%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">Upon written request from an advertiser client (“<strong>Client</strong>”), Quantcast is authorized to use the Client Data associated with such Client in accordance with their written request (including, without limitation, sharing such Client Data with another entity within the Platform). For clarity, “<strong>Client Data</strong>” means the (i) data Quantcast receives from campaign tag(s) placed by or on behalf of Company or its Clients on websites, apps and/or other digital properties; and (ii) Quantcast’s proprietary analysis of such data. Client Data does not include any predictive models or data segments that Company may have created using the tag data or any campaign performance data generated from campaigns delivered by Company using such Client Data.</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">o. <em>Jurisdiction and Venue.</em></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">i. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If signed by Quantcast Corp.: </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of the state of California. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in the state or federal courts located in the Northern District of California, and the parties consent to the jurisdiction of such courts.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">ii. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">signed</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">by</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Quantcast</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">International</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Limited:</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of Ireland. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in Dublin, Ireland, and the parties consent to the jurisdiction of such courts.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">iii. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">signed</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">by</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Quantcast</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Australia</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Pty</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Ltd:</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of Australia. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in Sydney, Australia, and the parties consent to the jurisdiction of such courts.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);"></span></em></span></span></div><div style="margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">p.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);">Taxes</span></em><em><span style="line-height: 140%; color: rgb(30, 36, 49);">: </span></em><span style="color: rgb(30, 36, 49);">All charges under these IO Terms are exclusive of all taxes and duties, if any. Company is responsible for and must pay all sales and use or other transactional taxes and duties including interest and penalty imposed on the amounts charged hereunder, or from the performance of these IO Terms for which Quantcast issues an invoice. Company will promptly reimburse Quantcast for any such tax or duty and indemnify Quantcast and hold Quantcast harmless for any such taxes and duties that Quantcast must pay to a tax authority for which Company is responsible. If Company claims a tax exemption, Company must provide Quantcast with appropriate exemption certificates or documentation charges (including, without limitation, VAT or GST) acceptable to tax authorities.</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%;"><br /> q. </span><em>System of Record: </em>Quantcast is the system of record and is solely responsible for calculating and reporting metrics related to inventory purchases, impressions and all amounts owed under these IO Terms.</span></span></div><div style="margin-top:2.25pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">r. </span><em><span style="line-height: 118%; color: rgb(30, 36, 49);">Promotion: </span></em><span style="color: rgb(30, 36, 49);">Section IX(g) of the 4As Terms is hereby amended by adding the following after the last sentence in Section IX(g): “Notwithstanding all the foregoing, Quantcast may include Agency’s and Advertiser’s names and logos in descriptions of Quantcast’s partners on its website, in media, and in promotional materials.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">s</span><em><span style="line-height: 118%; color: rgb(30, 36, 49);">. Breach by Company: </span></em><span style="color: rgb(30, 36, 49);">Without limiting any of Quantcast’s other remedies hereunder, Quantcast may, in its sole discretion, immediately suspend or terminate any individual campaign if Quantcast reasonably suspects that such campaign is in breach or violation of any of Company’s obligations, representations, or warranties set forth in these IO Terms (including, without limitation, any failure to comply with the Campaign Policy).</span><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="color: rgb(30, 36, 49);">t.INDEMNIFICATION</span></em><span style="color: rgb(30, 36, 49);">: Section X of the 4As Terms is deleted in its entirety and replaced with the following:</span></span></span></div><div style="font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><strong><span style="color: rgb(30, 36, 49);">X. MUTUAL</span></strong><strong><span style="color: rgb(30, 36, 49);"> </span></strong><strong><span style="color: rgb(30, 36, 49);">INDEMNITY</span></strong></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">a. Quantcast shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents (and their respective successors, heirs and assigns) (“<strong>Company Parties</strong>”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“<strong>Liabilities</strong>”) incurred by the Company Parties in connection with any third-party claim (including, for clarity, any regulatory or governmental action) (“<strong>Claim</strong>”) that Quantcast’s proprietary technology that provides the Services, in the form provided by Quantcast, infringes any patent or other third-party intellectual property right. Company shall indemnify, defend and hold harmless Quantcast and its directors, officers, employees and agents, its and their respective successors, heirs and assigns (“<strong>Quantcast Parties</strong>”) against any Liabilities incurred by the Quantcast Parties in connection with any Claim arising out of or relating to (a) Company’s (including any Client’s, if applicable) violation of these IO Terms (including the 4As Terms and Policies); (b) Company- provided or Client-provided data or ads; (c) the nature of Company’s or any Client’s products, services and industry, including without limitation any claims in the nature of product liability or any claim or allegation that such services or products are not in compliance with applicable industry-specific laws, or (d) breach of subsection j. (Additional Company Representation and Warranty) above.<br /></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">b.The indemnified party will promptly notify the indemnifying party of any indemnified claim (provided that failure to notify promptly will only relieve the indemnifying party of its obligations to the extent it demonstrates material prejudice from the failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend such claim. The indemnifying party will not enter into any settlement or compromise that does not fully absolve the indemnified party of liability.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">c. Quantcast will have no obligation for any claim arising from or related to (a) compliance with Company specifications, (b) combination of the Services with products or services not supplied by Quantcast, if the cause of action would not have arisen otherwise, (c) adaptation or modification of the Services or data, if the cause of action would not have arisen otherwise, (d) Company’s failure to follow instructions provided by Quantcast which would have cured the cause of action, provided that following such instructions would not have caused Company substantial additional cost, or (e) use of the Services or data other than as described herein. In the case of any of the foregoing, Company will indemnify, defend and hold harmless the Quantcast Parties from and against any Liabilities arising directly or indirectly from such claims.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">d. In the event that Quantcast’s right to provide the Services is enjoined or in Quantcast’s reasonable opinion is likely to be enjoined, Quantcast may obtain the right to continue providing the Services, replace or modify the Services so that they become non-infringing, or, if such remedies are not reasonably available, <span style="line-height: 120%;"></span><span style="color:#1E2431;">above, Quantcast shall provide Company with as much written notice as reasonably practicable prior to the effective date of such termination. Quantcast’s obligations as stated in this Section X are Quantcast’s sole and exclusive liability to Company and Company’s sole remedies as to infringement of intellectual property rights.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> u. LIMITATION OF LIABILITY: Section XI of the 4As Terms is deleted in its entirety and replaced with the following:</span></span></div><div style="margin: 8pt 7.7pt 0.0001pt 66px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">“</span><strong><span style="color: rgb(30, 36, 49);">XI. LIMITATION OF LIABILITY </span></strong><span style="color:#1E2431;">QUANTCAST MAKES NO REPRESENTATIONS REGARDING THE BENEFITS TO COMPANY FROM THE SERVICES, OR THAT THE QUANTCAST PLATFORM OR ANY INFORMATION PROVIDED BY INVENTORY PARTNERS WILL BE ERROR-FREE, ALWAYS AVAILABLE OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION. EXCEPT FOR CLAIMS RELATING TO INDEMNIFICATION, NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING AS A RESULT OF DELAYS, LOSS OF DATA, LOSS OF USE OR LOSS OF PROFIT) ARISING OUT OF OR RELATED TO THESE IO TERMS, HOWEVER CAUSED AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OF LIABILITY BROUGHT (INCLUDING CONTRACT OR NEGLIGENCE), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS SECTION XI LIMITS ANY LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY WHICH CANNOT LEGALLY BE LIMITED. EXCEPT FOR CLAIMS RELATING TO PAYMENTS DUE, AND/OR INDEMNIFICATION, IN NO EVENT WILL EITHER PARTY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATED TO THESE IO TERMS EXCEED THE GREATER OF (A) ONE HUNDRED THOUSAND U.S. DOLLARS (US $100,000) OR (B) THE ACTUAL AMOUNT PAID AND/OR PAYABLE TO QUANTCAST FOR THE PROVISION OF SERVICES TO COMPANY IN THE TWELVE </span><span style="color: rgb(30, 36, 49);">(12) MONTHS PRIOR TO THE DATE THE LIABILITY FIRST AROSE. The parties acknowledge that the limitations and exclusions contained in these IO Terms have been the subject of negotiation between the parties and represent the parties’ agreement based upon the perceived level of risk associated with their respective obligations under these IO Terms and the payments made hereunder.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">v. <em>Third-Party Services:</em> </span><span style="color: rgb(30, 36, 49);">To the extent Company receives any services or products of a third party in conjunction with the Services, including without limitation any third-party data provider (each service, a “<strong>Third- Party Service</strong>”), the following additional terms apply. For the avoidance of doubt, these terms are supplementary: they do not replace or limit any other terms and conditions of these IO Terms.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">i. Third-Party Services Terms. </span><span style="color:#1E2431;">Company is solely responsible for complying with any applicable third party terms and conditions of such Third-Party Service in addition to the terms of these IO Terms. Any such third party terms and conditions are as provided to Company in writing by Quantcast or by the relevant third party.</span><span style="line-height: 118%; color: rgb(66, 70, 77);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(66, 70, 77);">ii. Limitations. </span><span style="color: rgb(66, 70, 77);">Quantcast does not endorse, is not responsible or liable for, and makes no representations as to any Third-Party Services, including, without limitation, their content or the manner in which they handle, protect, manage or process data, or any interaction between Company and the provider of such Third-Party Service. Quantcast cannot guarantee the continued availability or pricing of such Third-Party Services, or any features thereof, and may cease enabling access to them without liability to Company, if, for example and without limitation, the provider of a Third-Party Service ceases to make the Third-Party Service available for interoperation with the corresponding Service in a manner acceptable to Quantcast. Company irrevocably waives any claim against Quantcast with respect to such Third-Party Services. </span><span style="line-height: 118%;"></span><span style="color: rgb(66, 70, 77);">Quantcast is not liable for any damage or loss caused or alleged to be caused by or in connection with Company’s receipt, enablement, access or use of any such Third-Party Services, or Company’s reliance on the privacy practices, data security processes or other policies of such Third-Party Services. Company may be required to register for or log into such Third-Party Services on their respective websites or to share Company-provided or Client-provided data or ads with such Third-Party Services (e.g., services requiring data integration).</span><span style="line-height: 118%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">iii. LiveRamp Usage Restrictions. </span><span style="color: rgb(30, 36, 49);">To the extent Company uses any product or service of LiveRamp, Inc. or its subsidiaries (collectively, “LiveRamp”) in connection with the Services outside of a direct agreement between LiveRamp and Company, Company agrees that LiveRamp is an intended third-party beneficiary to these IO Terms, and Company agrees : (a) to authorize LiveRamp to provide its Data Onboarding Service to Company, including to access and download Company’s CRM data for placement of data cookies and delivery of such cookies to Quantcast; (b) to upload all data to LiveRamp’s SFTP site, and not provide such data directly to Quantcast. Company is prohibited from sending Quantcast any Direct Identifiers, or recombining any data it receives from Quantcast with Direct Identifiers; (c) Company will not (i) resell or provide access to LiveRamp’s Data Onboarding Service to anyone except Authorized Users, (ii) reverse engineer, aggregate, or disambiguate any data or technology received from LiveRamp or its services (except as expressly agreed by LiveRamp in writing), (iii) use such service to sell or advertise any products that are sexually- oriented or related to tobacco, illegal gambling, firearms, or any other illegal product; (d) Company will not provide LiveRamp with any data (i) related to an individual’s health or medical condition, sexual orientation, or religion, (ii) of those under age 18 (or age 13 if from Australia), (iii) with attributes that correlate to unique records or individuals, or (iv) for which Company does not own or have rights to, or has not otherwise obtained consent to provide to LiveRamp; and (e) Company additionally warrants that: (y) it will not direct data to any other destination other than Quantcast unless Company has a direct agreement with the entity controlling such destination, and (z) obtained and maintained all required consents under Applicable Privacy Laws for LiveRamp to collect, use and retain personally identifiable information provided to LiveRamp hereunder.</span></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> </span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">w. </span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">Conflicts, Responsibility, Terminology</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">To the extent of any conflict with the 4As Terms, these IO Terms govern. For the avoidance of doubt, Company is responsible for the actions/inactions of its Clients in connection with this IO and the Services and for ensuring compliance with these IO Terms by its Clients.</span></span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Any references to “<strong>Customer</strong>” in an IO shall mean Company.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">ii.Any references to “<strong>Media Company</strong>” in the 4As Terms and/or an IO shall mean Quantcast.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. If Company is an Agency (as defined in the 4As Terms), then all references to “<strong>Agency</strong>” shall mean Company and all references to “<strong>Advertiser</strong>” shall mean Company’s Clients.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-size: 14px; font-family: Verdana, Geneva, sans-serif;">iv. If Company is an Advertiser (as defined in the 4As Terms), then references to both “<strong>Agency</strong>” and “<strong>Advertiser</strong>” shall mean Company. For clarity, if there is no Agency then Advertiser takes on all obligations of Agency under the IO and these IO Terms.</span></div> </div> </div> </div> </div> <div id="contract-id-337972-version-65b044fa317b367d529521b9" data-vid="65b044fa317b367d529521b9" class="version-container js-version-container-337972 " style="display: none;"> <div id="version-languages-65b044fa317b367d529521b9" class="version-translation-container"> <div id="version-65b044fa317b367d529521b9-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Advertise Insertion Order Terms & Conditions"> <div class="row"> <h5 class="effective-date" role="presentation">Effective January 23rd 2024  <span class="light">to</span>  January 23rd 2024</h5> <a id="download-version-65b044fa317b367d529521b9-locale-en-us" href="https://quantcast.pactsafe.io/versions/65b044fa317b367d529521b9.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-65b044fa317b367d529521b9"> <div><br /></div><h2><strong style="font-size: 14px;">Last Updated: September 28, 2023</strong><span style="font-family: Verdana,Geneva,sans-serif;"></span><span style="font-family: Verdana,Geneva,sans-serif;"><strong><span style="font-size: 14px;"> </span></strong></span></h2><div style="margin-top:0in;margin-right:3.45pt;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:141%;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">These Quantcast Advertise Insertion Order Terms & Conditions (“<strong>IO Terms</strong>”) govern the Insertion Orders (“IOs”) that reference these IO Terms. In these IO Terms, the party entering into the IO will be called “<strong>Company</strong>” and the Quantcast entity identified on the relevant Insertion Order will be called “<strong>Quantcast</strong>”. Quantcast will provide the services set forth in the IO and these IO Terms (“<strong>Services</strong>”).</span></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"></span></span></div><div style="margin-top:.5pt;margin-right:0in;margin-bottom:.0001pt;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> </span></span></div><div style="margin-top:.05pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">These IO Terms are comprised of the following:</span><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><strong><span style="color: rgb(30, 36, 49);">(1) 4A’s/IAB Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3 (“4As Term”)</span></strong><span style="color:#1E2431;">, located </span><a href="https://www.iab.com/wp-content/uploads/2015/06/IAB_4As-tsandcs-FINAL.pdf"><span style="color:#1F6CC3;text-decoration:none;">here</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">are incorporated herein by reference; and </span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><strong style="color: rgb(30, 36, 49);">(2) The</strong><strong><span style="color:#1E2431;"> following additional and controlling terms:</span></strong><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">a</span><em><span style="color:#1E2431;">.Services</span></em><span style="color:#1E2431;">: The Services include Quantcast’s campaign management services, including campaign strategy and campaign execution and any other data services, products, features and/or tools provided by Quantcast under an IO or selected via the Platform (as defined below). Quantcast may use the Platform on Company’s behalf to provide the Services, including to (i) purchase inventory, (ii) run campaigns, (iii) build audiences (iv) select additional Services, including Third-Party Services (as defined below). Any selection made by Quantcast in the Platform on Company’s behalf shall be deemed a selection made by Company for purposes of the IO Terms.</span><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="color: rgb(30, 36, 49);">b. Geo-targeting</span></em><span style="color: rgb(30, 36, 49);">: Geo-targeting will be agreed to by the parties.</span><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">c. Cross-Platform</span></em><span style="color: rgb(30, 36, 49);">: All campaigns are served with blended devices (desktop, mobile web, tablet) targeting unless otherwise agreed to by the parties.</span><br /></span></span></div><div style="line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">d. Payment and</span></em><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);"> </span></em><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">Invoicing</span></em><span style="color: rgb(30, 36, 49);">:</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(66, 70, 77);">i. Payment to be made in the currency identified in the <em>Campaign Total Budget </em>(as shown in the IO).</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">ii. Quantcast will provide monthly invoices electronically.</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">iii. In the case of non-US placements, the Campaign Total Budget is exclusive of VAT.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">iv.Section III(c) of the 4As Terms shall not apply. Company will pay invoices within 30 days of the invoice date. Quantcast reserves the right to charge interest of 2% per month (or the legal maximum, whichever is lower) for late payments. Company will be responsible for reasonable out-of-pocket costs that Quantcast incurs to collect any unpaid invoices.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">v. For the avoidance of doubt, Company is solely responsible for all amounts payable for Third-Party Services (defined below) and the cost of placing the AdChoices or similar icon (“</span><strong style="background-color: initial; color: rgb(66, 70, 77); font-size: 14px;">Third-Party Costs</strong><span style="background-color: initial; color: rgb(66, 70, 77);">”), whether Quantcast includes such Third-Party Costs on its invoices or Company pays such Third-Party Costs directly. Quantcast reserves the right but not the obligation to place the AdChoices icon (or a similar icon) on Ads that do not already include such icon. Company acknowledges that any Third-Party Costs shown in the Platform </span><span style="line-height: 141%;"></span><span style="color:#42464D;">are based on the information Quantcast receives from the third parties and are subject to the final amounts charged by such third parties.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="line-height: 120%; color: rgb(30, 36, 49);"></span></em></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">e</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">.Budget Fluidity for Performance Optimization</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">Quantcast may shift budgets among placements across the entire date range of a campaign in order to optimize performance; provided, that Quantcast stays within the Campaign Total Budget.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">f.<em> Privacy Requirements and Campaign Policy</em></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Each party will comply with all applicable laws and regulations (Quantcast in its provision of the Services in the form provided by Quantcast and Company in its use of the Services). Without limiting the foregoing, throughout the term of the IO, the parties agree to adhere to Applicable Privacy Laws and applicable self- regulatory principles, such as the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (“<strong>DAA</strong>”) or the Network Advertising Initiative Code of Conduct (“<strong>NAI</strong>”). If a change in Applicable Privacy Laws or self- regulatory principles necessitates a change to these IO Terms, the parties will work together in good faith to agree to appropriate revisions. “<strong>Applicable Privacy Laws</strong>” means all applicable international, federal, state, or local laws and regulations relating to personal data or personal information, as may be amended, extended or re-enacted from time to time, such as the EU General Data Protection Regulation (Regulation (EU) 2016/679) and any EU Member State laws implementing the GDPR, the UK GDPR and the UK Data Protection Act 2018 (collectively, “<strong>GDPR</strong>”), the e-Privacy Directive (Directive 2002/58/EC) and the UK Privacy and Electronic Communications Regulations 2003 (collectively, “<strong>ePD</strong>”) and the California Consumer Privacy Act (Cal. Civ. Code §§ 1798.100 – 1798.199), as amended, including by the California Privacy Rights Act (“CCPA”).</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">ii. Each party will (a) prominently display a user-friendly, easily-accessible, clear, and comprehensive privacy policy on its website or mobile application that complies with all applicable laws (including Applicable Privacy Laws) and applicable self- regulatory principles; and (b) if and as applicable, provide website or application visitors in its privacy policy (i) notice that its website, application, or service permits data collection for interest-based advertising, (ii) a description of the data collected and the means of collection, and (iii) a link to an industry-standard opt- out mechanism, such as the </span><a href="https://optout.networkadvertising.org/?c=1"><span style="color:#1F6CC3;text-decoration:none;">NAI</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">or </span><a href="https://optout.aboutads.info/?c=2&lang=EN"><span style="color:#1F6CC3;text-decoration:none;">DAA</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">opt out page.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. Company will not use the Service with any (a) Direct Identifiers, any special or sensitive categories of personal data as defined by Applicable Privacy Laws, including by placing campaign tags on websites, apps and/or other digital properties whose content reveals special or sensitive categories of personal data of a user, or personal data relating to criminal offenses or criminal convictions; or (b) any data of children, including by placing campaign tags on websites, apps and/or other digital properties directed at children. “Direct Identifier” means any information that identifies a particular individual without additional information, including name, address, mobile number, email address, financial account number or government-issued identifier. Direct Identifiers do not include pseudonymous identifiers such as IP address, cookie ID or other digital identifiers. For purposes of these IO Terms, “children” refers to anyone age 16 or such other age specified by Applicable Privacy Laws under which the processing of personal information is prohibited or requires opt-in or parental consent.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">iv. These IO Terms incorporate the </span><a href="https://legal.quantcast.com/#us-data-privacy-addendum" rel="noopener noreferrer" target="_blank"><span style="color:#1F6CC3;text-decoration:none;">US State Data Privacy Addendum</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">to the extent that the Services include processing personal information that is subject to U.S. State Privacy Laws (as defined in the foregoing European Economic Area, the UK or Switzerland, these IO Terms incorporate the </span><a href="https://legal.quantcast.com/#international-privacy-addendum" rel="noopener noreferrer" target="_blank"> International Data</a><span style="color:#1F6CC3;"> </span><a href="https://legal.quantcast.com/#campaign-policy" rel="noopener noreferrer" target="_blank"><span style="color:#1F6CC3;text-decoration:none;">Privacy Addendum</span><span style="color:#1E2431;text-decoration:none;">.</span></a></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><a href="https://legal.quantcast.com/#campaign-policy" rel="noopener noreferrer" target="_blank"><span style="color:#1E2431;text-decoration:none;"> In addition, Company will comply with Quantcast’s then-current </span><span style="color:#1F6CC3;text-decoration:none;">Campaign and Data Policy </span><span style="color:#1E2431;text-decoration:none;">and</span></a><span style="color:#1E2431;"> </span><a href="https://legal.quantcast.com/#products-and-services-privacy-policy" rel="noopener noreferrer" target="_blank"><span style="color:#1F6CC3;text-decoration:none;">Privacy Requirements</span></a><span style="color:#1F6CC3;"> </span><a href="https://legal.quantcast.com/#campaign-policy"><span style="color:#1E2431;text-decoration:none;">(collectively the “<strong>Campaign Policy</strong>”). All of the foregoing linked adden</span></a><span style="color:#1E2431;">da and policies constitute “Policies” under the 4As Terms.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> g.<em>Viewability</em></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"></span><br /></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 131%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin: 0in 0in 0in 40px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 131%; color: rgb(30, 36, 49);">i. <em>Viewability Calculation</em>: </span><span style="color: rgb(30, 36, 49);">Viewability is calculated as the number of in-view impressions divided by the number of vendor-measured, delivered impressions served across the entire campaign. The percentage viewability for measured impressions will be imputed to unmeasured impressions.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 136%; color: rgb(30, 36, 49);">ii. <em>Viewability Goal</em>: </span><span style="color:#1E2431;">If specified in the placement(s) on the insertion order, Quantcast will optimize delivery towards the applicable Viewability Goal.</span><span style="line-height: 120%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">iii. <em>Viewability Guarantee</em>: </span><span style="color: rgb(30, 36, 49);">If specified in the placement(s) on the insertion order, Quantcast will provide the Viewability Guarantee. Such guarantee will only be offered for video placements, Search Powered Audiences, Demographic Audiences, and Data Partner Audiences.</span></span></span></div><div style="margin: 0in 0in 0in 60px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">a. </span><strong><span style="line-height: 120%; color: rgb(30, 36, 49);">Makegood</span></strong><span style="color: rgb(30, 36, 49);">. If the Viewability Guarantee is not met, Company’s sole remedy will be Quantcast’s delivery, for a brand campaign, of a number of impressions equal to double the difference between the Viewability Guarantee and the actual viewability delivered. This double makegood will fulfill the stated guarantee, and is not itself subject to a viewability requirement.</span></span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> b.<strong> <span style="color: rgb(30, 36, 49);">Conditions</span></strong><span style="color: rgb(30, 36, 49);"><strong>.</strong></span></span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">1.Viewability Vendor must be MRC accredited. Other than for MOAT, Company will provide Quantcast with the Viewability Vendor’s daily reporting.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">2. Company must raise any viewability dispute within 30 days of the campaign end date.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">3. Lowering the viewability requirement during a campaign voids the guarantee.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">4. Makegood impressions expire 90 days from the campaign end date.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">5. At its discretion, Quantcast may issue a credit memo for the value of makegood impressions.</span></span></div><div style="margin: 7.9pt 10.4pt 0.0001pt 20px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">iv.</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">vCPM</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color:#1E2431;">If a placement uses a vCPM pricing model, Company will only be billed for viewable (or “in-view”) impressions (regardless of the percentage of viewability) as reported by the Viewability Vendor (specified in the placement on the IO).</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">h</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">.Third-Party Ad Server</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">If Company is using a third-party ad server, Company will provide Quantcast log-in access to each Ad Server listed in the placements above within 24 hours of campaign start date for reporting access (including conversions, if applicable).</span><span style="line-height: 120%;"><br /></span></span></span></div><h1 style="line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49); font-style: normal;">j.<em> </em></span><em><span style="color:#1E2431;">Additional Company Representation and Warranty</span></em><span style="color: rgb(30, 36, 49); font-style: normal;"><em>.</em></span></span></span></h1><h1 style="margin-left: 20px; line-height: 0.5;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(0, 0, 0);">i. Company represents and warrants that it will comply with all applicable laws and has obtained all necessary licensure for performance hereunder, and that Ads will not infringe or violate any applicable laws, ordinances, rules, codes, or regulations (including, without limitation, any industry-specific ethical, professional, or self-regulatory requirements or guidelines, and Applicable Privacy Laws) or the rights of any third party. If Company is an Agency (as defined in the 4As Terms), Company also represents and warrants that it has the authority to bind its Clients to these IO Terms and each IO, and that all of Company’s actions related to these IO Terms and each IO will be within the scope of such agency.</span></span></span></h1><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><h1 style="line-height: 0.5;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">k. <em>For Placements Priced on a CPA basis. </em></span><span style="line-height: 122%; color: rgb(30, 36, 49);"></span></span></span></h1><h1 style="line-height: 0.5; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 122%; color: rgb(30, 36, 49);">i. </span><span style="color: rgb(30, 36, 49);">Company agrees to pay Quantcast for the conversions and click-thru conversions as stated within the applicable placement. The conversion is defined as from both click-thru and view-thru conversions.</span></span></span></h1><div style="margin: 11.1pt 0in 0in 40px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);"></span><br /></span></span></div><div style="margin-top:5.0pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:120%;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">I. </span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">IAB Ads.txt Principles</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">Quantcast supports the principles of IAB initiative ads.txt and recommends all publishers adopt ads.txt as soon as possible. For inventory where we crawl a non-empty ads.txt file, Quantcast will only consider buying inventory from authorized sellers.</span></span></span></div><div style="margin-top:5.0pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:120%;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 113%; color: rgb(30, 36, 49);">m. </span><em><span style="line-height: 113%; color: rgb(30, 36, 49);">Advertise Platform Access</span></em><span style="line-height: 113%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">If Quantcast provides Company with access to Quantcast’s platform (“<strong>Platform</strong>”), the following terms apply:</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Quantcast may provide individuals authorized by Company (“<strong>Authorized Users</strong>”) with view only access to the Platform. Quantcast will set up the initial Authorized Users requested by Company. Each Authorized User must use unique access credentials. Company is required to maintain at least one Authorized User, and access credentials for that user, during the Services. Each Authorized User will have the ability to add new Authorized Users and terminate access for existing Authorized Users. Company may also request that Quantcast add additional Authorized Users (email being sufficient for such requests). Company is solely responsible for all Authorized Users and all activity under its account, including maintaining the confidentiality of its account logins and passwords and shall immediately notify Quantcast in writing of any loss or involuntary disclosure thereof. Company shall ensure that all Authorized Users (a) use Company’s account solely on behalf of Company, as Company is authorized to access and use the Services under these IO Terms, and (b) are aware of, and comply with, all requirements and restrictions described in these IO Terms. For the avoidance of doubt, Company shall be liable for any breach of these IO Terms by any Authorized User.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">ii. Subject to these IO Terms, during the term of the IO and for any additional period permitted by Quantcast, Quantcast grants Company a limited, non-exclusive, non-transferable, revocable and non-sublicensable license to access and use the Platform solely to (a) view campaigns set-up in the Platform as part of the Services, and/or (b) view reports generated by the Services.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. Company will ensure that its account information is accurate and current. Quantcast reserves the right to review and, if needed, correct, the information and setup associated with Company’s account and Authorized Users.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iv. Company will not: (a) attempt to circumvent any Platform security measure, (b) share its access credentials, (c) grant direct or indirect access to the Platform to any third-party (other than an Authorized User of Company, if applicable), (d) reproduce, distribute, modify, prepare derivative works of, translate, <span style="color:#1E2431;">and data made available on the Platform, (e) introduce viruses or other malware into the Platform, or (f) share reports generated by the Services with any third-party (other than Company’s own Clients who are obligated to treat such reports confidentially, if applicable).</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">v.For the avoidance of doubt, Quantcast may collect analytics information about its customers’ use of the Services (e.g., how Authorized Users engage with the Platform user interface, etc.) for purposes of understanding how its customers use the Services and providing, customizing and improving the Services.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">n.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);"> Client Data</span></em><span style="line-height: 140%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">Upon written request from an advertiser client (“<strong>Client</strong>”), Quantcast is authorized to use the Client Data associated with such Client in accordance with their written request (including, without limitation, sharing such Client Data with another entity within the Platform). For clarity, “<strong>Client Data</strong>” means the (i) data Quantcast receives from campaign tag(s) placed by or on behalf of Company or its Clients on websites, apps and/or other digital properties; and (ii) Quantcast’s proprietary analysis of such data. Client Data does not include any predictive models or data segments that Company may have created using the tag data or any campaign performance data generated from campaigns delivered by Company using such Client Data.</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">o. <em>Jurisdiction and Venue.</em></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">i. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If signed by Quantcast Corp.: </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of the state of California. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in the state or federal courts located in the Northern District of California, and the parties consent to the jurisdiction of such courts.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">ii. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">signed</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">by</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Quantcast</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">International</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Limited:</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of Ireland. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in Dublin, Ireland, and the parties consent to the jurisdiction of such courts.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">iii. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">signed</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">by</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Quantcast</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Australia</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Pty</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Ltd:</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of Australia. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in Sydney, Australia, and the parties consent to the jurisdiction of such courts.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);"></span></em></span></span></div><div style="margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">p.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);">Taxes</span></em><em><span style="line-height: 140%; color: rgb(30, 36, 49);">: </span></em><span style="color: rgb(30, 36, 49);">All charges under these IO Terms are exclusive of all taxes and duties, if any. Company is responsible for and must pay all sales and use or other transactional taxes and duties including interest and penalty imposed on the amounts charged hereunder, or from the performance of these IO Terms for which Quantcast issues an invoice. Company will promptly reimburse Quantcast for any such tax or duty and indemnify Quantcast and hold Quantcast harmless for any such taxes and duties that Quantcast must pay to a tax authority for which Company is responsible. If Company claims a tax exemption, Company must provide Quantcast with appropriate exemption certificates or documentation charges (including, without limitation, VAT or GST) acceptable to tax authorities.</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%;"><br /> q. </span><em>System of Record: </em>Quantcast is the system of record and is solely responsible for calculating and reporting metrics related to inventory purchases, impressions and all amounts owed under these IO Terms.</span></span></div><div style="margin-top:2.25pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">r. </span><em><span style="line-height: 118%; color: rgb(30, 36, 49);">Promotion: </span></em><span style="color: rgb(30, 36, 49);">Section IX(g) of the 4As Terms is hereby amended by adding the following after the last sentence in Section IX(g): “Notwithstanding all the foregoing, Quantcast may include Agency’s and Advertiser’s names and logos in descriptions of Quantcast’s partners on its website, in media, and in promotional materials.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">s</span><em><span style="line-height: 118%; color: rgb(30, 36, 49);">. Breach by Company: </span></em><span style="color: rgb(30, 36, 49);">Without limiting any of Quantcast’s other remedies hereunder, Quantcast may, in its sole discretion, immediately suspend or terminate any individual campaign if Quantcast reasonably suspects that such campaign is in breach or violation of any of Company’s obligations, representations, or warranties set forth in these IO Terms (including, without limitation, any failure to comply with the Campaign Policy).</span><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="color: rgb(30, 36, 49);">t. INDEMNIFICATION</span></em><span style="color: rgb(30, 36, 49);">: Section X of the 4As Terms is deleted in its entirety and replaced with the following:</span></span></span></div><div style="font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><strong><span style="color: rgb(30, 36, 49);">X. MUTUAL</span></strong><strong><span style="color: rgb(30, 36, 49);"> </span></strong><strong><span style="color: rgb(30, 36, 49);">INDEMNITY</span></strong></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">a. Quantcast shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents (and their respective successors, heirs and assigns) (“<strong>Company Parties</strong>”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“<strong>Liabilities</strong>”) incurred by the Company Parties in connection with any third-party claim (including, for clarity, any regulatory or governmental action) (“<strong>Claim</strong>”) that Quantcast’s proprietary technology that provides the Services, in the form provided by Quantcast, infringes any patent or other third-party intellectual property right. Company shall indemnify, defend and hold harmless Quantcast and its directors, officers, employees and agents, its and their respective successors, heirs and assigns (“<strong>Quantcast Parties</strong>”) against any Liabilities incurred by the Quantcast Parties in connection with any Claim arising out of or relating to (a) Company’s (including any Client’s, if applicable) violation of these IO Terms (including the 4As Terms and Policies); (b) Company- provided or Client-provided data or ads; (c) the nature of Company’s or any Client’s products, services and industry, including without limitation any claims in the nature of product liability or any claim or allegation that such services or products are not in compliance with applicable industry-specific laws, or (d) breach of subsection j. (Additional Company Representation and Warranty) above.<br /></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">b.The indemnified party will promptly notify the indemnifying party of any indemnified claim (provided that failure to notify promptly will only relieve the indemnifying party of its obligations to the extent it demonstrates material prejudice from the failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend such claim. The indemnifying party will not enter into any settlement or compromise that does not fully absolve the indemnified party of liability.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">c. Quantcast will have no obligation for any claim arising from or related to (a) compliance with Company specifications, (b) combination of the Services with products or services not supplied by Quantcast, if the cause of action would not have arisen otherwise, (c) adaptation or modification of the Services or data, if the cause of action would not have arisen otherwise, (d) Company’s failure to follow instructions provided by Quantcast which would have cured the cause of action, provided that following such instructions would not have caused Company substantial additional cost, or (e) use of the Services or data other than as described herein. In the case of any of the foregoing, Company will indemnify, defend and hold harmless the Quantcast Parties from and against any Liabilities arising directly or indirectly from such claims.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">d. In the event that Quantcast’s right to provide the Services is enjoined or in Quantcast’s reasonable opinion is likely to be enjoined, Quantcast may obtain the right to continue providing the Services, replace or modify the Services so that they become non-infringing, or, if such remedies are not reasonably available, <span style="line-height: 120%;"></span><span style="color:#1E2431;">above, Quantcast shall provide Company with as much written notice as reasonably practicable prior to the effective date of such termination. Quantcast’s obligations as stated in this Section X are Quantcast’s sole and exclusive liability to Company and Company’s sole remedies as to infringement of intellectual property rights.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> u. LIMITATION OF LIABILITY: Section XI of the 4As Terms is deleted in its entirety and replaced with the following:</span></span></div><div style="margin: 8pt 7.7pt 0.0001pt 66px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">“</span><strong><span style="color: rgb(30, 36, 49);">XI. LIMITATION OF LIABILITY </span></strong><span style="color:#1E2431;">QUANTCAST MAKES NO REPRESENTATIONS REGARDING THE BENEFITS TO COMPANY FROM THE SERVICES, OR THAT THE QUANTCAST PLATFORM OR ANY INFORMATION PROVIDED BY INVENTORY PARTNERS WILL BE ERROR-FREE, ALWAYS AVAILABLE OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION. EXCEPT FOR CLAIMS RELATING TO INDEMNIFICATION, NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING AS A RESULT OF DELAYS, LOSS OF DATA, LOSS OF USE OR LOSS OF PROFIT) ARISING OUT OF OR RELATED TO THESE IO TERMS, HOWEVER CAUSED AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OF LIABILITY BROUGHT (INCLUDING CONTRACT OR NEGLIGENCE), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS SECTION XI LIMITS ANY LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY WHICH CANNOT LEGALLY BE LIMITED. EXCEPT FOR CLAIMS RELATING TO PAYMENTS DUE, AND/OR INDEMNIFICATION, IN NO EVENT WILL EITHER PARTY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATED TO THESE IO TERMS EXCEED THE GREATER OF (A) ONE HUNDRED THOUSAND U.S. DOLLARS (US $100,000) OR (B) THE ACTUAL AMOUNT PAID AND/OR PAYABLE TO QUANTCAST FOR THE PROVISION OF SERVICES TO COMPANY IN THE TWELVE </span><span style="color: rgb(30, 36, 49);">(12) MONTHS PRIOR TO THE DATE THE LIABILITY FIRST AROSE. The parties acknowledge that the limitations and exclusions contained in these IO Terms have been the subject of negotiation between the parties and represent the parties’ agreement based upon the perceived level of risk associated with their respective obligations under these IO Terms and the payments made hereunder.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">v. <em>Third-Party Services:</em> </span><span style="color: rgb(30, 36, 49);">To the extent Company receives any services or products of a third party in conjunction with the Services, including without limitation any third-party data provider (each service, a “<strong>Third- Party Service</strong>”), the following additional terms apply. For the avoidance of doubt, these terms are supplementary: they do not replace or limit any other terms and conditions of these IO Terms.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">i. Third-Party Services Terms. </span><span style="color:#1E2431;">Company is solely responsible for complying with any applicable third party terms and conditions of such Third-Party Service in addition to the terms of these IO Terms. Any such third party terms and conditions are as provided to Company in writing by Quantcast or by the relevant third party.</span><span style="line-height: 118%; color: rgb(66, 70, 77);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(66, 70, 77);">ii. Limitations. </span><span style="color: rgb(66, 70, 77);">Quantcast does not endorse, is not responsible or liable for, and makes no representations as to any Third-Party Services, including, without limitation, their content or the manner in which they handle, protect, manage or process data, or any interaction between Company and the provider of such Third-Party Service. Quantcast cannot guarantee the continued availability or pricing of such Third-Party Services, or any features thereof, and may cease enabling access to them without liability to Company, if, for example and without limitation, the provider of a Third-Party Service ceases to make the Third-Party Service available for interoperation with the corresponding Service in a manner acceptable to Quantcast. Company irrevocably waives any claim against Quantcast with respect to such Third-Party Services. </span><span style="line-height: 118%;"></span><span style="color: rgb(66, 70, 77);">Quantcast is not liable for any damage or loss caused or alleged to be caused by or in connection with Company’s receipt, enablement, access or use of any such Third-Party Services, or Company’s reliance on the privacy practices, data security processes or other policies of such Third-Party Services. Company may be required to register for or log into such Third-Party Services on their respective websites or to share Company-provided or Client-provided data or ads with such Third-Party Services (e.g., services requiring data integration).</span><span style="line-height: 118%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">iii. LiveRamp Usage Restrictions. </span><span style="color: rgb(30, 36, 49);">To the extent Company uses any product or service of LiveRamp, Inc. or its subsidiaries (collectively, “LiveRamp”) in connection with the Services outside of a direct agreement between LiveRamp and Company, Company agrees that LiveRamp is an intended third-party beneficiary to these IO Terms, and Company agrees : (a) to authorize LiveRamp to provide its Data Onboarding Service to Company, including to access and download Company’s CRM data for placement of data cookies and delivery of such cookies to Quantcast; (b) to upload all data to LiveRamp’s SFTP site, and not provide such data directly to Quantcast. Company is prohibited from sending Quantcast any Direct Identifiers, or recombining any data it receives from Quantcast with Direct Identifiers; (c) Company will not (i) resell or provide access to LiveRamp’s Data Onboarding Service to anyone except Authorized Users, (ii) reverse engineer, aggregate, or disambiguate any data or technology received from LiveRamp or its services (except as expressly agreed by LiveRamp in writing), (iii) use such service to sell or advertise any products that are sexually- oriented or related to tobacco, illegal gambling, firearms, or any other illegal product; (d) Company will not provide LiveRamp with any data (i) related to an individual’s health or medical condition, sexual orientation, or religion, (ii) of those under age 18 (or age 13 if from Australia), (iii) with attributes that correlate to unique records or individuals, or (iv) for which Company does not own or have rights to, or has not otherwise obtained consent to provide to LiveRamp; and (e) Company additionally warrants that: (y) it will not direct data to any other destination other than Quantcast unless Company has a direct agreement with the entity controlling such destination, and (z) obtained and maintained all required consents under Applicable Privacy Laws for LiveRamp to collect, use and retain personally identifiable information provided to LiveRamp hereunder.</span></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> </span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">w. </span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">Conflicts, Responsibility, Terminology</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">To the extent of any conflict with the 4As Terms, these IO Terms govern. For the avoidance of doubt, Company is responsible for the actions/inactions of its Clients in connection with this IO and the Services and for ensuring compliance with these IO Terms by its Clients.</span></span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Any references to “<strong>Customer</strong>” in an IO shall mean Company.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">ii.Any references to “<strong>Media Company</strong>” in the 4As Terms and/or an IO shall mean Quantcast.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. If Company is an Agency (as defined in the 4As Terms), then all references to “<strong>Agency</strong>” shall mean Company and all references to “<strong>Advertiser</strong>” shall mean Company’s Clients.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-size: 14px; font-family: Verdana, Geneva, sans-serif;">iv. If Company is an Advertiser (as defined in the 4As Terms), then references to both “<strong>Agency</strong>” and “<strong>Advertiser</strong>” shall mean Company. For clarity, if there is no Agency then Advertiser takes on all obligations of Agency under the IO and these IO Terms.</span></div> </div> </div> </div> </div> <div id="contract-id-337972-version-64ff852d67ef06efd706b2d0" data-vid="64ff852d67ef06efd706b2d0" class="version-container js-version-container-337972 " style="display: none;"> <div id="version-languages-64ff852d67ef06efd706b2d0" class="version-translation-container"> <div id="version-64ff852d67ef06efd706b2d0-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Advertise Insertion Order Terms & Conditions"> <div class="row"> <h5 class="effective-date" role="presentation">Effective September 11th 2023  <span class="light">to</span>  January 23rd 2024</h5> <a id="download-version-64ff852d67ef06efd706b2d0-locale-en-us" href="https://quantcast.pactsafe.io/versions/64ff852d67ef06efd706b2d0.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-64ff852d67ef06efd706b2d0"> <div><br /></div><h2><strong style="font-size: 14px;">Last Updated: August 25, 2023</strong></h2><h2><br /></h2><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><strong><span style="font-size: 14px; font-family: Arial, Helvetica, sans-serif;"> </span></strong></div><div style="margin-top:0in;margin-right:3.45pt;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:141%;"><span style="font-size: 14px;"><span style="font-family: Verdana, Geneva, sans-serif;"><span style="color: rgb(30, 36, 49);">These Quantcast Advertise Insertion Order Terms & Conditions (“<strong>IO Terms</strong>”) govern the Insertion Orders (“IOs”) that reference these IO Terms. In these IO Terms, the party entering into the IO will be called “<strong>Company</strong>” and the Quantcast entity identified on the relevant Insertion Order will be called “<strong>Quantcast</strong>”. Quantcast will provide the services set forth in the IO and these IO Terms (“<strong>Services</strong>”).</span></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span></div><div style="margin-top:.5pt;margin-right:0in;margin-bottom:.0001pt;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span></div><div style="margin-top:.05pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;"><span style="font-size: 14px;"><span style="font-family: Verdana, Geneva, sans-serif;"><span style="color: rgb(30, 36, 49);">These IO Terms are comprised of the following:</span></span><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div><div><span style="font-size: 14px;"><span style="font-family: Verdana, Geneva, sans-serif;"><strong><span style="color: rgb(30, 36, 49);">(1) 4A’s/IAB Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3 (“4As Term”)</span></strong><span style="color:#1E2431;">, located </span><a href="https://www.iab.com/wp-content/uploads/2015/06/IAB_4As-tsandcs-FINAL.pdf"><span style="color:#1F6CC3;text-decoration:none;">here</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">are incorporated herein by reference; and </span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><strong style="color: rgb(30, 36, 49);">(2) The</strong><strong><span style="color:#1E2431;"> following additional and controlling terms:</span></strong></span><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">a</span><em><span style="color:#1E2431;">.Services</span></em><span style="color:#1E2431;">: The Services include Quantcast’s campaign management services, including campaign strategy and campaign execution and any other data services, products, features and/or tools provided by Quantcast under an IO or selected via the Platform (as defined below). Quantcast may use the Platform on Company’s behalf to provide the Services, including to (i) purchase inventory, (ii) run campaigns, (iii) build audiences (iv) select additional Services, including Third-Party Services (as defined below). Any selection made by Quantcast in the Platform on Company’s behalf shall be deemed a selection made by Company for purposes of the IO Terms.</span></span><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="color: rgb(30, 36, 49);">b. Geo-targeting</span></em><span style="color: rgb(30, 36, 49);">: Geo-targeting will be agreed to by the parties.</span></span><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">c. Cross-Platform</span></em><span style="color: rgb(30, 36, 49);">: All campaigns are served with blended devices (desktop, mobile web, tablet) targeting unless otherwise agreed to by the parties.</span></span><span style="font-size: 14px;"><br /></span></span></div><div style="line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">d. Payment and</span></em><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);"> </span></em><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">Invoicing</span></em><span style="color: rgb(30, 36, 49);">:</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(66, 70, 77);">i. Payment to be made in the currency identified in the <em>Campaign Total Budget </em>(as shown in the IO).</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">ii. Quantcast will provide monthly invoices electronically.</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">iii. In the case of non-US placements, the Campaign Total Budget is exclusive of VAT.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">iv.Section III(c) of the 4As Terms shall not apply. Company will pay invoices within 30 days of the invoice date. Quantcast reserves the right to charge interest of 2% per month (or the legal maximum, whichever is lower) for late payments. Company will be responsible for reasonable out-of-pocket costs that Quantcast incurs to collect any unpaid invoices.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">v. For the avoidance of doubt, Company is solely responsible for all amounts payable for Third-Party Services (defined below) and the cost of placing the AdChoices or similar icon (“</span><strong style="background-color: initial; color: rgb(66, 70, 77); font-size: 14px;">Third-Party Costs</strong><span style="background-color: initial; color: rgb(66, 70, 77);">”), whether Quantcast includes such Third-Party Costs on its invoices or Company pays such Third-Party Costs directly. Quantcast reserves the right but not the obligation to place the AdChoices icon (or a similar icon) on Ads that do not already include such icon. Company acknowledges that any Third-Party Costs shown in the Platform </span><span style="line-height: 141%;"></span><span style="color:#42464D;">are based on the information Quantcast receives from the third parties and are subject to the final amounts charged by such third parties.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="line-height: 120%; color: rgb(30, 36, 49);"></span></em></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">e</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">.Budget Fluidity for Performance Optimization</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color:#1E2431;">Quantcast may shift budgets among placements across the entire date range of a campaign in order to optimize performance; provided, that Quantcast stays within the Campaign Total Budget.</span></span><span style="font-size: 14px;"></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">f.<em> Privacy Requirements and Campaign Policy</em></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Each party will comply with all applicable laws and regulations (Quantcast in its provision of the Services in the form provided by Quantcast and Company in its use of the Services). Without limiting the foregoing, throughout the term of the IO, the parties agree to adhere to Applicable Privacy Laws and applicable self- regulatory principles, such as the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (“<strong>DAA</strong>”) or the Network Advertising Initiative Code of Conduct (“<strong>NAI</strong>”). If a change in Applicable Privacy Laws or self- regulatory principles necessitates a change to these IO Terms, the parties will work together in good faith to agree to appropriate revisions. “<strong>Applicable Privacy Laws</strong>” means all applicable international, federal, state, or local laws and regulations relating to personal data or personal information, as may be amended, extended or re-enacted from time to time, such as the EU General Data Protection Regulation (Regulation (EU) 2016/679) and any EU Member State laws implementing the GDPR, the UK GDPR and the UK Data Protection Act 2018 (collectively, “<strong>GDPR</strong>”), the e-Privacy Directive (Directive 2002/58/EC) and the UK Privacy and Electronic Communications Regulations 2003 (collectively, “<strong>ePD</strong>”) and the California Consumer Privacy Act (Cal. Civ. Code §§ 1798.100 – 1798.199), as amended, including by the California Privacy Rights Act (“CCPA”).</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">ii. Each party will (a) prominently display a user-friendly, easily-accessible, clear, and comprehensive privacy policy on its website or mobile application that complies with all applicable laws (including Applicable Privacy Laws) and applicable self- regulatory principles; and (b) if and as applicable, provide website or application visitors in its privacy policy (i) notice that its website, application, or service permits data collection for interest-based advertising, (ii) a description of the data collected and the means of collection, and (iii) a link to an industry-standard opt- out mechanism, such as the </span><a href="https://optout.networkadvertising.org/?c=1"><span style="color:#1F6CC3;text-decoration:none;">NAI</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">or </span><a href="https://optout.aboutads.info/?c=2&lang=EN"><span style="color:#1F6CC3;text-decoration:none;">DAA</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">opt out page.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. Company will not use the Service with any (a) Direct Identifiers, any special or sensitive categories of personal data as defined by Applicable Privacy Laws, including by placing campaign tags on websites, apps and/or other digital properties whose content reveals special or sensitive categories of personal data of a user, or personal data relating to criminal offenses or criminal convictions; or (b) any data of children, including by placing campaign tags on websites, apps and/or other digital properties directed at children. “Direct Identifier” means any information that identifies a particular individual without additional information, including name, address, mobile number, email address, financial account number or government-issued identifier. Direct Identifiers do not include pseudonymous identifiers such as IP address, cookie ID or other digital identifiers. For purposes of these IO Terms, “children” refers to anyone age 16 or such other age specified by Applicable Privacy Laws under which the processing of personal information is prohibited or requires opt-in or parental consent.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">iv. These IO Terms incorporate the </span><a href="https://legal.quantcast.com/#us-data-privacy-addendum" rel="noopener noreferrer" target="_blank"><span style="color:#1F6CC3;text-decoration:none;">US State Data Privacy Addendum</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">to the extent that the Services include processing personal information that is subject to U.S. State Privacy Laws (as defined in the foregoing </span><span style="line-height: 141%;"></span><a href="https://legal.quantcast.com/#eea-uk-swiss-data-privacy-addendum" rel="noopener noreferrer" target="_blank"><span style="color:#1E2431;text-decoration:none;">European Economic Area, the UK or Switzerland, these IO Terms incorporate the </span><span style="color:#1F6CC3;text-decoration:none;">EEA/UK/Swiss Data</span></a><span style="color:#1F6CC3;"> </span><a href="https://legal.quantcast.com/#campaign-policy" rel="noopener noreferrer" target="_blank"><span style="color:#1F6CC3;text-decoration:none;">Privacy Addendum</span><span style="color:#1E2431;text-decoration:none;">. In addition, Company will comply with Quantcast’s then-current </span><span style="color:#1F6CC3;text-decoration:none;">Campaign and Data Policy </span><span style="color:#1E2431;text-decoration:none;">and</span></a><span style="color:#1E2431;"> </span><a href="https://legal.quantcast.com/#products-and-services-privacy-policy" rel="noopener noreferrer" target="_blank"><span style="color:#1F6CC3;text-decoration:none;">Privacy Requirements</span></a><span style="color:#1F6CC3;"> </span><a href="https://legal.quantcast.com/#campaign-policy"><span style="color:#1E2431;text-decoration:none;">(collectively the “<strong>Campaign Policy</strong>”). All of the foregoing linked adden</span></a><span style="color:#1E2431;">da and policies constitute “Policies” under the 4As Terms.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> g.<em>Viewability</em></span></span><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"></span><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"></span></span><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"></span></span><br /></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 131%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin: 0in 0in 0in 40px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 131%; color: rgb(30, 36, 49);">i. <em>Viewability Calculation</em>: </span><span style="color: rgb(30, 36, 49);">Viewability is calculated as the number of in-view impressions divided by the number of vendor-measured, delivered impressions served across the entire campaign. The percentage viewability for measured impressions will be imputed to unmeasured impressions.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 136%; color: rgb(30, 36, 49);">ii. <em>Viewability Goal</em>: </span><span style="color:#1E2431;">If specified in the placement(s) on the insertion order, Quantcast will optimize delivery towards the applicable Viewability Goal.</span><span style="line-height: 120%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">iii. <em>Viewability Guarantee</em>: </span><span style="color: rgb(30, 36, 49);">If specified in the placement(s) on the insertion order, Quantcast will provide the Viewability Guarantee. Such guarantee will only be offered for video placements, Search Powered Audiences, Demographic Audiences, and Data Partner Audiences.</span></span></span></div><div style="margin: 0in 0in 0in 60px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">a. </span><strong><span style="line-height: 120%; color: rgb(30, 36, 49);">Makegood</span></strong><span style="color: rgb(30, 36, 49);">. If the Viewability Guarantee is not met, Company’s sole remedy will be Quantcast’s delivery, for a brand campaign, of a number of impressions equal to double the difference between the Viewability Guarantee and the actual viewability delivered. This double makegood will fulfill the stated guarantee, and is not itself subject to a viewability requirement.</span></span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> b.<strong> <span style="color: rgb(30, 36, 49);">Conditions</span></strong><span style="color: rgb(30, 36, 49);"><strong>.</strong></span></span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">1.Viewability Vendor must be MRC accredited. Other than for MOAT, Company will provide Quantcast with the Viewability Vendor’s daily reporting.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">2. Company must raise any viewability dispute within 30 days of the campaign end date.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">3. Lowering the viewability requirement during a campaign voids the guarantee.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">4. Makegood impressions expire 90 days from the campaign end date.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">5. At its discretion, Quantcast may issue a credit memo for the value of makegood impressions.</span></span></div><div style="margin: 7.9pt 10.4pt 0.0001pt 20px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">iv.</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">vCPM</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color:#1E2431;">If a placement uses a vCPM pricing model, Company will only be billed for viewable (or “in-view”) impressions (regardless of the percentage of viewability) as reported by the Viewability Vendor (specified in the placement on the IO).</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">h</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">.Third-Party Ad Server</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">If Company is using a third-party ad server, Company will provide Quantcast log-in access to each Ad Server listed in the placements above within 24 hours of campaign start date for reporting access (including conversions, if applicable).</span><span style="line-height: 120%;"><br /></span></span></span></div><h1 style="line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49); font-style: normal;">j.<em> </em></span><em><span style="color:#1E2431;">Additional Company Representation and Warranty</span></em><span style="color: rgb(30, 36, 49); font-style: normal;"><em>.</em></span></span></span></h1><h1 style="margin-left: 20px; line-height: 0.5;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(0, 0, 0);">i. Company represents and warrants that it will comply with all applicable laws and has obtained all necessary licensure for performance hereunder, and that Ads will not infringe or violate any applicable laws, ordinances, rules, codes, or regulations (including, without limitation, any industry-specific ethical, professional, or self-regulatory requirements or guidelines, and Applicable Privacy Laws) or the rights of any third party. If Company is an Agency (as defined in the 4As Terms), Company also represents and warrants that it has the authority to bind its Clients to these IO Terms and each IO, and that all of Company’s actions related to these IO Terms and each IO will be within the scope of such agency.</span></span></span></h1><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><h1 style="line-height: 0.5;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">k. <em>For Placements Priced on a CPA basis. </em></span><span style="line-height: 122%; color: rgb(30, 36, 49);"></span></span></span></h1><h1 style="line-height: 0.5; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 122%; color: rgb(30, 36, 49);">i. </span><span style="color: rgb(30, 36, 49);">Company agrees to pay Quantcast for the conversions and click-thru conversions as stated within the applicable placement. The conversion is defined as from both click-thru and view-thru conversions.</span></span></span></h1><div style="margin: 11.1pt 0in 0in 40px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);"></span><br /></span></span></div><div style="margin-top:5.0pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:120%;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">I. </span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">IAB Ads.txt Principles</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">Quantcast supports the principles of IAB initiative ads.txt and recommends all publishers adopt ads.txt as soon as possible. For inventory where we crawl a non-empty ads.txt file, Quantcast will only consider buying inventory from authorized sellers.</span></span></span></div><div style="margin-top:5.0pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:120%;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 113%; color: rgb(30, 36, 49);">m. </span><em><span style="line-height: 113%; color: rgb(30, 36, 49);">Advertise Platform Access</span></em><span style="line-height: 113%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">If Quantcast provides Company with access to Quantcast’s platform (“<strong>Platform</strong>”), the following terms apply:</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Quantcast may provide individuals authorized by Company (“<strong>Authorized Users</strong>”) with view only access to the Platform. Quantcast will set up the initial Authorized Users requested by Company. Each Authorized User must use unique access credentials. Company is required to maintain at least one Authorized User, and access credentials for that user, during the Services. Each Authorized User will have the ability to add new Authorized Users and terminate access for existing Authorized Users. Company may also request that Quantcast add additional Authorized Users (email being sufficient for such requests). Company is solely responsible for all Authorized Users and all activity under its account, including maintaining the confidentiality of its account logins and passwords and shall immediately notify Quantcast in writing of any loss or involuntary disclosure thereof. Company shall ensure that all Authorized Users (a) use Company’s account solely on behalf of Company, as Company is authorized to access and use the Services under these IO Terms, and (b) are aware of, and comply with, all requirements and restrictions described in these IO Terms. For the avoidance of doubt, Company shall be liable for any breach of these IO Terms by any Authorized User.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">ii. Subject to these IO Terms, during the term of the IO and for any additional period permitted by Quantcast, Quantcast grants Company a limited, non-exclusive, non-transferable, revocable and non-sublicensable license to access and use the Platform solely to (a) view campaigns set-up in the Platform as part of the Services, and/or (b) view reports generated by the Services.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. Company will ensure that its account information is accurate and current. Quantcast reserves the right to review and, if needed, correct, the information and setup associated with Company’s account and Authorized Users.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iv. Company will not: (a) attempt to circumvent any Platform security measure, (b) share its access credentials, (c) grant direct or indirect access to the Platform to any third-party (other than an Authorized User of Company, if applicable), (d) reproduce, distribute, modify, prepare derivative works of, translate, <span style="color:#1E2431;">and data made available on the Platform, (e) introduce viruses or other malware into the Platform, or (f) share reports generated by the Services with any third-party (other than Company’s own Clients who are obligated to treat such reports confidentially, if applicable).</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">v.For the avoidance of doubt, Quantcast may collect analytics information about its customers’ use of the Services (e.g., how Authorized Users engage with the Platform user interface, etc.) for purposes of understanding how its customers use the Services and providing, customizing and improving the Services.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">n.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);"> Client Data</span></em><span style="line-height: 140%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">Upon written request from an advertiser client (“<strong>Client</strong>”), Quantcast is authorized to use the Client Data associated with such Client in accordance with their written request (including, without limitation, sharing such Client Data with another entity within the Platform). For clarity, “<strong>Client Data</strong>” means the (i) data Quantcast receives from campaign tag(s) placed by or on behalf of Company or its Clients on websites, apps and/or other digital properties; and (ii) Quantcast’s proprietary analysis of such data. Client Data does not include any predictive models or data segments that Company may have created using the tag data or any campaign performance data generated from campaigns delivered by Company using such Client Data.</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">o. <em>Jurisdiction and Venue.</em></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">i. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If signed by Quantcast Corp.: </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of the state of California. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in the state or federal courts located in the Northern District of California, and the parties consent to the jurisdiction of such courts.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">ii. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">signed</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">by</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Quantcast</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">International</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Limited:</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of Ireland. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in Dublin, Ireland, and the parties consent to the jurisdiction of such courts.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">iii. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">signed</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">by</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Quantcast</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Australia</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Pty</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Ltd:</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of Australia. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in Sydney, Australia, and the parties consent to the jurisdiction of such courts.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);"></span></em></span></span></div><div style="margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">p.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);">Taxes</span></em><em><span style="line-height: 140%; color: rgb(30, 36, 49);">: </span></em><span style="color: rgb(30, 36, 49);">All charges under these IO Terms are exclusive of all taxes and duties, if any. Company is responsible for and must pay all sales and use or other transactional taxes and duties including interest and penalty imposed on the amounts charged hereunder, or from the performance of these IO Terms for which Quantcast issues an invoice. Company will promptly reimburse Quantcast for any such tax or duty and indemnify Quantcast and hold Quantcast harmless for any such taxes and duties that Quantcast must pay to a tax authority for which Company is responsible. If Company claims a tax exemption, Company must provide Quantcast with appropriate exemption certificates or documentation charges (including, without limitation, VAT or GST) acceptable to tax authorities.</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%;"><br /> q. </span><em>System of Record: </em>Quantcast is the system of record and is solely responsible for calculating and reporting metrics related to inventory purchases, impressions and all amounts owed under these IO Terms.</span></span></div><div style="margin-top:2.25pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">r. </span><em><span style="line-height: 118%; color: rgb(30, 36, 49);">Promotion: </span></em><span style="color: rgb(30, 36, 49);">Section IX(g) of the 4As Terms is hereby amended by adding the following after the last sentence in Section IX(g): “Notwithstanding all the foregoing, Quantcast may include Agency’s and Advertiser’s names and logos in descriptions of Quantcast’s partners on its website, in media, and in promotional materials.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">s</span><em><span style="line-height: 118%; color: rgb(30, 36, 49);">. Breach by Company: </span></em><span style="color: rgb(30, 36, 49);">Without limiting any of Quantcast’s other remedies hereunder, Quantcast may, in its sole discretion, immediately suspend or terminate any individual campaign if Quantcast reasonably suspects that such campaign is in breach or violation of any of Company’s obligations, representations, or warranties set forth in these IO Terms (including, without limitation, any failure to comply with the Campaign Policy).</span></span></span><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="color: rgb(30, 36, 49);">t. INDEMNIFICATION</span></em><span style="color: rgb(30, 36, 49);">: Section X of the 4As Terms is deleted in its entirety and replaced with the following:</span></span></span></div><div style="font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><strong><span style="color: rgb(30, 36, 49);">X. MUTUAL</span></strong><strong><span style="color: rgb(30, 36, 49);"> </span></strong><strong><span style="color: rgb(30, 36, 49);">INDEMNITY</span></strong></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">a. Quantcast shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents (and their respective successors, heirs and assigns) (“<strong>Company Parties</strong>”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“<strong>Liabilities</strong>”) incurred by the Company Parties in connection with any third-party claim (including, for clarity, any regulatory or governmental action) (“<strong>Claim</strong>”) that Quantcast’s proprietary technology that provides the Services, in the form provided by Quantcast, infringes any patent or other third-party intellectual property right. Company shall indemnify, defend and hold harmless Quantcast and its directors, officers, employees and agents, its and their respective successors, heirs and assigns (“<strong>Quantcast Parties</strong>”) against any Liabilities incurred by the Quantcast Parties in connection with any Claim arising out of or relating to (a) Company’s (including any Client’s, if applicable) violation of these IO Terms (including the 4As Terms and Policies); (b) Company- provided or Client-provided data or ads; (c) the nature of Company’s or any Client’s products, services and industry, including without limitation any claims in the nature of product liability or any claim or allegation that such services or products are not in compliance with applicable industry-specific laws, or (d) breach of subsection j. (Additional Company Representation and Warranty) above.</span></span><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">b.The indemnified party will promptly notify the indemnifying party of any indemnified claim (provided that failure to notify promptly will only relieve the indemnifying party of its obligations to the extent it demonstrates material prejudice from the failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend such claim. The indemnifying party will not enter into any settlement or compromise that does not fully absolve the indemnified party of liability.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">c. Quantcast will have no obligation for any claim arising from or related to (a) compliance with Company specifications, (b) combination of the Services with products or services not supplied by Quantcast, if the cause of action would not have arisen otherwise, (c) adaptation or modification of the Services or data, if the cause of action would not have arisen otherwise, (d) Company’s failure to follow instructions provided by Quantcast which would have cured the cause of action, provided that following such instructions would not have caused Company substantial additional cost, or (e) use of the Services or data other than as described herein. In the case of any of the foregoing, Company will indemnify, defend and hold harmless the Quantcast Parties from and against any Liabilities arising directly or indirectly from such claims.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">d. In the event that Quantcast’s right to provide the Services is enjoined or in Quantcast’s reasonable opinion is likely to be enjoined, Quantcast may obtain the right to continue providing the Services, replace or modify the Services so that they become non-infringing, or, if such remedies are not reasonably available, <span style="line-height: 120%;"></span><span style="color:#1E2431;">above, Quantcast shall provide Company with as much written notice as reasonably practicable prior to the effective date of such termination. Quantcast’s obligations as stated in this Section X are Quantcast’s sole and exclusive liability to Company and Company’s sole remedies as to infringement of intellectual property rights.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> u. LIMITATION OF LIABILITY: Section XI of the 4As Terms is deleted in its entirety and replaced with the following:</span></span></div><div style="margin: 8pt 7.7pt 0.0001pt 66px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">“</span><strong><span style="color: rgb(30, 36, 49);">XI. LIMITATION OF LIABILITY </span></strong><span style="color:#1E2431;">QUANTCAST MAKES NO REPRESENTATIONS REGARDING THE BENEFITS TO COMPANY FROM THE SERVICES, OR THAT THE QUANTCAST PLATFORM OR ANY INFORMATION PROVIDED BY INVENTORY PARTNERS WILL BE ERROR-FREE, ALWAYS AVAILABLE OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION. EXCEPT FOR CLAIMS RELATING TO INDEMNIFICATION, NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING AS A RESULT OF DELAYS, LOSS OF DATA, LOSS OF USE OR LOSS OF PROFIT) ARISING OUT OF OR RELATED TO THESE IO TERMS, HOWEVER CAUSED AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OF LIABILITY BROUGHT (INCLUDING CONTRACT OR NEGLIGENCE), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS SECTION XI LIMITS ANY LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY WHICH CANNOT LEGALLY BE LIMITED. EXCEPT FOR CLAIMS RELATING TO PAYMENTS DUE, AND/OR INDEMNIFICATION, IN NO EVENT WILL EITHER PARTY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATED TO THESE IO TERMS EXCEED THE GREATER OF (A) ONE HUNDRED THOUSAND U.S. DOLLARS (US $100,000) OR (B) THE ACTUAL AMOUNT PAID AND/OR PAYABLE TO QUANTCAST FOR THE PROVISION OF SERVICES TO COMPANY IN THE TWELVE </span><span style="color: rgb(30, 36, 49);">(12) MONTHS PRIOR TO THE DATE THE LIABILITY FIRST AROSE. The parties acknowledge that the limitations and exclusions contained in these IO Terms have been the subject of negotiation between the parties and represent the parties’ agreement based upon the perceived level of risk associated with their respective obligations under these IO Terms and the payments made hereunder.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">v. <em>Third-Party Services:</em> </span><span style="color: rgb(30, 36, 49);">To the extent Company receives any services or products of a third party in conjunction with the Services, including without limitation any third-party data provider (each service, a “<strong>Third- Party Service</strong>”), the following additional terms apply. For the avoidance of doubt, these terms are supplementary: they do not replace or limit any other terms and conditions of these IO Terms.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">i. Third-Party Services Terms. </span><span style="color:#1E2431;">Company is solely responsible for complying with any applicable third party terms and conditions of such Third-Party Service in addition to the terms of these IO Terms. Any such third party terms and conditions are as provided to Company in writing by Quantcast or by the relevant third party.</span><span style="line-height: 118%; color: rgb(66, 70, 77);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(66, 70, 77);">ii. Limitations. </span><span style="color: rgb(66, 70, 77);">Quantcast does not endorse, is not responsible or liable for, and makes no representations as to any Third-Party Services, including, without limitation, their content or the manner in which they handle, protect, manage or process data, or any interaction between Company and the provider of such Third-Party Service. Quantcast cannot guarantee the continued availability or pricing of such Third-Party Services, or any features thereof, and may cease enabling access to them without liability to Company, if, for example and without limitation, the provider of a Third-Party Service ceases to make the Third-Party Service available for interoperation with the corresponding Service in a manner acceptable to Quantcast. Company irrevocably waives any claim against Quantcast with respect to such Third-Party Services. </span><span style="line-height: 118%;"></span><span style="color: rgb(66, 70, 77);">Quantcast is not liable for any damage or loss caused or alleged to be caused by or in connection with Company’s receipt, enablement, access or use of any such Third-Party Services, or Company’s reliance on the privacy practices, data security processes or other policies of such Third-Party Services. Company may be required to register for or log into such Third-Party Services on their respective websites or to share Company-provided or Client-provided data or ads with such Third-Party Services (e.g., services requiring data integration).</span><span style="line-height: 118%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">iii. LiveRamp Usage Restrictions. </span><span style="color: rgb(30, 36, 49);">To the extent Company uses any product or service of LiveRamp, Inc. or its subsidiaries (collectively, “LiveRamp”) in connection with the Services outside of a direct agreement between LiveRamp and Company, Company agrees that LiveRamp is an intended third-party beneficiary to these IO Terms, and Company agrees : (a) to authorize LiveRamp to provide its Data Onboarding Service to Company, including to access and download Company’s CRM data for placement of data cookies and delivery of such cookies to Quantcast; (b) to upload all data to LiveRamp’s SFTP site, and not provide such data directly to Quantcast. Company is prohibited from sending Quantcast any Direct Identifiers, or recombining any data it receives from Quantcast with Direct Identifiers; (c) Company will not (i) resell or provide access to LiveRamp’s Data Onboarding Service to anyone except Authorized Users, (ii) reverse engineer, aggregate, or disambiguate any data or technology received from LiveRamp or its services (except as expressly agreed by LiveRamp in writing), (iii) use such service to sell or advertise any products that are sexually- oriented or related to tobacco, illegal gambling, firearms, or any other illegal product; (d) Company will not provide LiveRamp with any data (i) related to an individual’s health or medical condition, sexual orientation, or religion, (ii) of those under age 18 (or age 13 if from Australia), (iii) with attributes that correlate to unique records or individuals, or (iv) for which Company does not own or have rights to, or has not otherwise obtained consent to provide to LiveRamp; and (e) Company additionally warrants that: (y) it will not direct data to any other destination other than Quantcast unless Company has a direct agreement with the entity controlling such destination, and (z) obtained and maintained all required consents under Applicable Privacy Laws for LiveRamp to collect, use and retain personally identifiable information provided to LiveRamp hereunder.</span></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> </span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">w. </span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">Conflicts, Responsibility, Terminology</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">To the extent of any conflict with the 4As Terms, these IO Terms govern. For the avoidance of doubt, Company is responsible for the actions/inactions of its Clients in connection with this IO and the Services and for ensuring compliance with these IO Terms by its Clients.</span></span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Any references to “<strong>Customer</strong>” in an IO shall mean Company.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">ii.Any references to “<strong>Media Company</strong>” in the 4As Terms and/or an IO shall mean Quantcast.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. If Company is an Agency (as defined in the 4As Terms), then all references to “<strong>Agency</strong>” shall mean Company and all references to “<strong>Advertiser</strong>” shall mean Company’s Clients.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-size: 14px; font-family: Verdana, Geneva, sans-serif;">iv. If Company is an Advertiser (as defined in the 4As Terms), then references to both “<strong>Agency</strong>” and “<strong>Advertiser</strong>” shall mean Company. For clarity, if there is no Agency then Advertiser takes on all obligations of Agency under the IO and these IO Terms.</span></div> </div> </div> </div> </div> <div id="contract-id-337972-version-64ff83b967ef06efd7065505" data-vid="64ff83b967ef06efd7065505" class="version-container js-version-container-337972 " style="display: none;"> <div id="version-languages-64ff83b967ef06efd7065505" class="version-translation-container"> <div id="version-64ff83b967ef06efd7065505-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Advertise Insertion Order Terms & Conditions"> <div class="row"> <h5 class="effective-date" role="presentation">Effective September 11th 2023  <span class="light">to</span>  September 11th 2023</h5> <a id="download-version-64ff83b967ef06efd7065505-locale-en-us" href="https://quantcast.pactsafe.io/versions/64ff83b967ef06efd7065505.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-64ff83b967ef06efd7065505"> <div><br /></div><h2><strong style="font-size: 14px;">Last Updated: August 25, 2023</strong></h2><h2><br /></h2><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><strong><span style="font-size: 14px; font-family: Arial, Helvetica, sans-serif;"> </span></strong></div><div style="margin-top:0in;margin-right:3.45pt;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:141%;"><span style="font-size: 14px;"><span style="font-family: Verdana, Geneva, sans-serif;"><span style="color: rgb(30, 36, 49);">These Quantcast Advertise Insertion Order Terms & Conditions (“<strong>IO Terms</strong>”) govern the Insertion Orders (“IOs”) that reference these IO Terms. In these IO Terms, the party entering into the IO will be called “<strong>Company</strong>” and the Quantcast entity identified on the relevant Insertion Order will be called “<strong>Quantcast</strong>”. Quantcast will provide the services set forth in the IO and these IO Terms (“<strong>Services</strong>”).</span></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span></div><div style="margin-top:.5pt;margin-right:0in;margin-bottom:.0001pt;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span></div><div style="margin-top:.05pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;"><span style="font-size: 14px;"><span style="font-family: Verdana, Geneva, sans-serif;"><span style="color: rgb(30, 36, 49);">These IO Terms are comprised of the following:</span></span><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div><div><span style="font-size: 14px;"><span style="font-family: Verdana, Geneva, sans-serif;"><strong><span style="color: rgb(30, 36, 49);">(1) 4A’s/IAB Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3 (“4As Term”)</span></strong><span style="color:#1E2431;">, located </span><a href="https://www.iab.com/wp-content/uploads/2015/06/IAB_4As-tsandcs-FINAL.pdf"><span style="color:#1F6CC3;text-decoration:none;">here</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">are incorporated herein by reference; and </span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><strong style="color: rgb(30, 36, 49);">(2) The</strong><strong><span style="color:#1E2431;"> following additional and controlling terms:</span></strong></span><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">a</span><em><span style="color:#1E2431;">.Services</span></em><span style="color:#1E2431;">: The Services include Quantcast’s campaign management services, including campaign strategy and campaign execution and any other data services, products, features and/or tools provided by Quantcast under an IO or selected via the Platform (as defined below). Quantcast may use the Platform on Company’s behalf to provide the Services, including to (i) purchase inventory, (ii) run campaigns, (iii) build audiences (iv) select additional Services, including Third-Party Services (as defined below). Any selection made by Quantcast in the Platform on Company’s behalf shall be deemed a selection made by Company for purposes of the IO Terms.</span></span><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="color: rgb(30, 36, 49);">b. Geo-targeting</span></em><span style="color: rgb(30, 36, 49);">: Geo-targeting will be agreed to by the parties.</span></span><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">c. Cross-Platform</span></em><span style="color: rgb(30, 36, 49);">: All campaigns are served with blended devices (desktop, mobile web, tablet) targeting unless otherwise agreed to by the parties.</span></span><span style="font-size: 14px;"><br /></span></span></div><div style="line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">d. Payment and</span></em><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);"> </span></em><em style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">Invoicing</span></em><span style="color: rgb(30, 36, 49);">:</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(66, 70, 77);">i. Payment to be made in the currency identified in the <em>Campaign Total Budget </em>(as shown in the IO).</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">ii. Quantcast will provide monthly invoices electronically.</span></span></span></div><div style="line-height: 1; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">iii. In the case of non-US placements, the Campaign Total Budget is exclusive of VAT.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">iv.Section III(c) of the 4As Terms shall not apply. Company will pay invoices within 30 days of the invoice date. Quantcast reserves the right to charge interest of 2% per month (or the legal maximum, whichever is lower) for late payments. Company will be responsible for reasonable out-of-pocket costs that Quantcast incurs to collect any unpaid invoices.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="background-color: initial; color: rgb(66, 70, 77);">v. For the avoidance of doubt, Company is solely responsible for all amounts payable for Third-Party Services (defined below) and the cost of placing the AdChoices or similar icon (“</span><strong style="background-color: initial; color: rgb(66, 70, 77); font-size: 14px;">Third-Party Costs</strong><span style="background-color: initial; color: rgb(66, 70, 77);">”), whether Quantcast includes such Third-Party Costs on its invoices or Company pays such Third-Party Costs directly. Quantcast reserves the right but not the obligation to place the AdChoices icon (or a similar icon) on Ads that do not already include such icon. Company acknowledges that any Third-Party Costs shown in the Platform </span><span style="line-height: 141%;"></span><span style="color:#42464D;">are based on the information Quantcast receives from the third parties and are subject to the final amounts charged by such third parties.</span></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="line-height: 120%; color: rgb(30, 36, 49);"></span></em></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">e</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">.Budget Fluidity for Performance Optimization</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color:#1E2431;">Quantcast may shift budgets among placements across the entire date range of a campaign in order to optimize performance; provided, that Quantcast stays within the Campaign Total Budget.</span></span><span style="font-size: 14px;"></span></span></div><div style="line-height: 1.15; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">f.<em> Privacy Requirements and Campaign Policy</em></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Each party will comply with all applicable laws and regulations (Quantcast in its provision of the Services in the form provided by Quantcast and Company in its use of the Services). Without limiting the foregoing, throughout the term of the IO, the parties agree to adhere to Applicable Privacy Laws and applicable self- regulatory principles, such as the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (“<strong>DAA</strong>”) or the Network Advertising Initiative Code of Conduct (“<strong>NAI</strong>”). If a change in Applicable Privacy Laws or self- regulatory principles necessitates a change to these IO Terms, the parties will work together in good faith to agree to appropriate revisions. “<strong>Applicable Privacy Laws</strong>” means all applicable international, federal, state, or local laws and regulations relating to personal data or personal information, as may be amended, extended or re-enacted from time to time, such as the EU General Data Protection Regulation (Regulation (EU) 2016/679) and any EU Member State laws implementing the GDPR, the UK GDPR and the UK Data Protection Act 2018 (collectively, “<strong>GDPR</strong>”), the e-Privacy Directive (Directive 2002/58/EC) and the UK Privacy and Electronic Communications Regulations 2003 (collectively, “<strong>ePD</strong>”) and the California Consumer Privacy Act (Cal. Civ. Code §§ 1798.100 – 1798.199), as amended, including by the California Privacy Rights Act (“CCPA”).</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">ii. Each party will (a) prominently display a user-friendly, easily-accessible, clear, and comprehensive privacy policy on its website or mobile application that complies with all applicable laws (including Applicable Privacy Laws) and applicable self- regulatory principles; and (b) if and as applicable, provide website or application visitors in its privacy policy (i) notice that its website, application, or service permits data collection for interest-based advertising, (ii) a description of the data collected and the means of collection, and (iii) a link to an industry-standard opt- out mechanism, such as the </span><a href="https://optout.networkadvertising.org/?c=1"><span style="color:#1F6CC3;text-decoration:none;">NAI</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">or </span><a href="https://optout.aboutads.info/?c=2&lang=EN"><span style="color:#1F6CC3;text-decoration:none;">DAA</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">opt out page.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. Company will not use the Service with any (a) Direct Identifiers, any special or sensitive categories of personal data as defined by Applicable Privacy Laws, including by placing campaign tags on websites, apps and/or other digital properties whose content reveals special or sensitive categories of personal data of a user, or personal data relating to criminal offenses or criminal convictions; or (b) any data of children, including by placing campaign tags on websites, apps and/or other digital properties directed at children. “Direct Identifier” means any information that identifies a particular individual without additional information, including name, address, mobile number, email address, financial account number or government-issued identifier. Direct Identifiers do not include pseudonymous identifiers such as IP address, cookie ID or other digital identifiers. For purposes of these IO Terms, “children” refers to anyone age 16 or such other age specified by Applicable Privacy Laws under which the processing of personal information is prohibited or requires opt-in or parental consent.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color:#1E2431;">iv. These IO Terms incorporate the </span><a href="https://legal.quantcast.com/#us-data-privacy-addendum" rel="noopener noreferrer" target="_blank"><span style="color:#1F6CC3;text-decoration:none;">US State Data Privacy Addendum</span></a><span style="color:#1F6CC3;"> </span><span style="color:#1E2431;">to the extent that the Services include processing personal information that is subject to U.S. State Privacy Laws (as defined in the foregoing </span><span style="line-height: 141%;"></span><a href="https://legal.quantcast.com/#eea-uk-swiss-data-privacy-addendum" rel="noopener noreferrer" target="_blank"><span style="color:#1E2431;text-decoration:none;">European Economic Area, the UK or Switzerland, these IO Terms incorporate the </span><span style="color:#1F6CC3;text-decoration:none;">EEA/UK/Swiss Data</span></a><span style="color:#1F6CC3;"> </span><a href="https://legal.quantcast.com/#campaign-policy" rel="noopener noreferrer" target="_blank"><span style="color:#1F6CC3;text-decoration:none;">Privacy Addendum</span><span style="color:#1E2431;text-decoration:none;">. In addition, Company will comply with Quantcast’s then-current </span><span style="color:#1F6CC3;text-decoration:none;">Campaign and Data Policy </span><span style="color:#1E2431;text-decoration:none;">and</span></a><span style="color:#1E2431;"> </span><a href="https://legal.quantcast.com/#privacy-requirements" rel="noopener noreferrer" target="_blank"><span style="color:#1F6CC3;text-decoration:none;">Privacy Requirements</span></a><span style="color:#1F6CC3;"> </span><a href="https://legal.quantcast.com/#campaign-policy"><span style="color:#1E2431;text-decoration:none;">(collectively the “<strong>Campaign Policy</strong>”). All of the foregoing linked adden</span></a><span style="color:#1E2431;">da and policies constitute “Policies” under the 4As Terms.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> g.<em>Viewability</em></span></span><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"></span><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"></span></span><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"></span></span><br /></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 131%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin: 0in 0in 0in 40px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 131%; color: rgb(30, 36, 49);">i. <em>Viewability Calculation</em>: </span><span style="color: rgb(30, 36, 49);">Viewability is calculated as the number of in-view impressions divided by the number of vendor-measured, delivered impressions served across the entire campaign. The percentage viewability for measured impressions will be imputed to unmeasured impressions.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 136%; color: rgb(30, 36, 49);">ii. <em>Viewability Goal</em>: </span><span style="color:#1E2431;">If specified in the placement(s) on the insertion order, Quantcast will optimize delivery towards the applicable Viewability Goal.</span><span style="line-height: 120%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">iii. <em>Viewability Guarantee</em>: </span><span style="color: rgb(30, 36, 49);">If specified in the placement(s) on the insertion order, Quantcast will provide the Viewability Guarantee. Such guarantee will only be offered for video placements, Search Powered Audiences, Demographic Audiences, and Data Partner Audiences.</span></span></span></div><div style="margin: 0in 0in 0in 60px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">a. </span><strong><span style="line-height: 120%; color: rgb(30, 36, 49);">Makegood</span></strong><span style="color: rgb(30, 36, 49);">. If the Viewability Guarantee is not met, Company’s sole remedy will be Quantcast’s delivery, for a brand campaign, of a number of impressions equal to double the difference between the Viewability Guarantee and the actual viewability delivered. This double makegood will fulfill the stated guarantee, and is not itself subject to a viewability requirement.</span></span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> b.<strong> <span style="color: rgb(30, 36, 49);">Conditions</span></strong><span style="color: rgb(30, 36, 49);"><strong>.</strong></span></span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">1.Viewability Vendor must be MRC accredited. Other than for MOAT, Company will provide Quantcast with the Viewability Vendor’s daily reporting.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">2. Company must raise any viewability dispute within 30 days of the campaign end date.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">3. Lowering the viewability requirement during a campaign voids the guarantee.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">4. Makegood impressions expire 90 days from the campaign end date.</span></span></div><div style="margin: 0.5pt 0in 0.0001pt 60px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">5. At its discretion, Quantcast may issue a credit memo for the value of makegood impressions.</span></span></div><div style="margin: 7.9pt 10.4pt 0.0001pt 20px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">iv.</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">vCPM</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color:#1E2431;">If a placement uses a vCPM pricing model, Company will only be billed for viewable (or “in-view”) impressions (regardless of the percentage of viewability) as reported by the Viewability Vendor (specified in the placement on the IO).</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">h</span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">.Third-Party Ad Server</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">If Company is using a third-party ad server, Company will provide Quantcast log-in access to each Ad Server listed in the placements above within 24 hours of campaign start date for reporting access (including conversions, if applicable).</span><span style="line-height: 120%;"><br /></span></span></span></div><h1 style="line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49); font-style: normal;">j.<em> </em></span><em><span style="color:#1E2431;">Additional Company Representation and Warranty</span></em><span style="color: rgb(30, 36, 49); font-style: normal;"><em>.</em></span></span></span></h1><h1 style="margin-left: 20px; line-height: 0.5;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(0, 0, 0);">i. Company represents and warrants that it will comply with all applicable laws and has obtained all necessary licensure for performance hereunder, and that Ads will not infringe or violate any applicable laws, ordinances, rules, codes, or regulations (including, without limitation, any industry-specific ethical, professional, or self-regulatory requirements or guidelines, and Applicable Privacy Laws) or the rights of any third party. If Company is an Agency (as defined in the 4As Terms), Company also represents and warrants that it has the authority to bind its Clients to these IO Terms and each IO, and that all of Company’s actions related to these IO Terms and each IO will be within the scope of such agency.</span></span></span></h1><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><h1 style="line-height: 0.5;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);">k. <em>For Placements Priced on a CPA basis. </em></span><span style="line-height: 122%; color: rgb(30, 36, 49);"></span></span></span></h1><h1 style="line-height: 0.5; margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 122%; color: rgb(30, 36, 49);">i. </span><span style="color: rgb(30, 36, 49);">Company agrees to pay Quantcast for the conversions and click-thru conversions as stated within the applicable placement. The conversion is defined as from both click-thru and view-thru conversions.</span></span></span></h1><div style="margin: 11.1pt 0in 0in 40px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="color: rgb(30, 36, 49);"></span><br /></span></span></div><div style="margin-top:5.0pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:120%;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">I. </span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">IAB Ads.txt Principles</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">Quantcast supports the principles of IAB initiative ads.txt and recommends all publishers adopt ads.txt as soon as possible. For inventory where we crawl a non-empty ads.txt file, Quantcast will only consider buying inventory from authorized sellers.</span></span></span></div><div style="margin-top:5.0pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;line-height:120%;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 113%; color: rgb(30, 36, 49);">m. </span><em><span style="line-height: 113%; color: rgb(30, 36, 49);">Advertise Platform Access</span></em><span style="line-height: 113%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">If Quantcast provides Company with access to Quantcast’s platform (“<strong>Platform</strong>”), the following terms apply:</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Quantcast may provide individuals authorized by Company (“<strong>Authorized Users</strong>”) with view only access to the Platform. Quantcast will set up the initial Authorized Users requested by Company. Each Authorized User must use unique access credentials. Company is required to maintain at least one Authorized User, and access credentials for that user, during the Services. Each Authorized User will have the ability to add new Authorized Users and terminate access for existing Authorized Users. Company may also request that Quantcast add additional Authorized Users (email being sufficient for such requests). Company is solely responsible for all Authorized Users and all activity under its account, including maintaining the confidentiality of its account logins and passwords and shall immediately notify Quantcast in writing of any loss or involuntary disclosure thereof. Company shall ensure that all Authorized Users (a) use Company’s account solely on behalf of Company, as Company is authorized to access and use the Services under these IO Terms, and (b) are aware of, and comply with, all requirements and restrictions described in these IO Terms. For the avoidance of doubt, Company shall be liable for any breach of these IO Terms by any Authorized User.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">ii. Subject to these IO Terms, during the term of the IO and for any additional period permitted by Quantcast, Quantcast grants Company a limited, non-exclusive, non-transferable, revocable and non-sublicensable license to access and use the Platform solely to (a) view campaigns set-up in the Platform as part of the Services, and/or (b) view reports generated by the Services.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. Company will ensure that its account information is accurate and current. Quantcast reserves the right to review and, if needed, correct, the information and setup associated with Company’s account and Authorized Users.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iv. Company will not: (a) attempt to circumvent any Platform security measure, (b) share its access credentials, (c) grant direct or indirect access to the Platform to any third-party (other than an Authorized User of Company, if applicable), (d) reproduce, distribute, modify, prepare derivative works of, translate, <span style="color:#1E2431;">and data made available on the Platform, (e) introduce viruses or other malware into the Platform, or (f) share reports generated by the Services with any third-party (other than Company’s own Clients who are obligated to treat such reports confidentially, if applicable).</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">v.For the avoidance of doubt, Quantcast may collect analytics information about its customers’ use of the Services (e.g., how Authorized Users engage with the Platform user interface, etc.) for purposes of understanding how its customers use the Services and providing, customizing and improving the Services.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">n.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);"> Client Data</span></em><span style="line-height: 140%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">Upon written request from an advertiser client (“<strong>Client</strong>”), Quantcast is authorized to use the Client Data associated with such Client in accordance with their written request (including, without limitation, sharing such Client Data with another entity within the Platform). For clarity, “<strong>Client Data</strong>” means the (i) data Quantcast receives from campaign tag(s) placed by or on behalf of Company or its Clients on websites, apps and/or other digital properties; and (ii) Quantcast’s proprietary analysis of such data. Client Data does not include any predictive models or data segments that Company may have created using the tag data or any campaign performance data generated from campaigns delivered by Company using such Client Data.</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">o. <em>Jurisdiction and Venue.</em></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">i. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If signed by Quantcast Corp.: </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of the state of California. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in the state or federal courts located in the Northern District of California, and the parties consent to the jurisdiction of such courts.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">ii. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">signed</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">by</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Quantcast</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">International</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Limited:</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of Ireland. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in Dublin, Ireland, and the parties consent to the jurisdiction of such courts.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 115%; color: rgb(30, 36, 49);">iii. </span><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">If</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">signed</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">by</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Quantcast</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Australia</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Pty</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);">Ltd:</span></strong><strong><span style="line-height: 115%; color: rgb(30, 36, 49);"> </span></strong><span style="line-height: 115%; color: rgb(30, 36, 49);">All IOs will be governed by the laws of Australia. Quantcast and Company (on behalf of itself and its Clients) agree that any claims, legal proceedings, or litigation arising in connection with the IO (including the Terms) will be brought solely and exclusively in Sydney, Australia, and the parties consent to the jurisdiction of such courts.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);"></span></em></span></span></div><div style="margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-left: 20px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%; color: rgb(30, 36, 49);">p.</span><em><span style="line-height: 140%; color: rgb(30, 36, 49);">Taxes</span></em><em><span style="line-height: 140%; color: rgb(30, 36, 49);">: </span></em><span style="color: rgb(30, 36, 49);">All charges under these IO Terms are exclusive of all taxes and duties, if any. Company is responsible for and must pay all sales and use or other transactional taxes and duties including interest and penalty imposed on the amounts charged hereunder, or from the performance of these IO Terms for which Quantcast issues an invoice. Company will promptly reimburse Quantcast for any such tax or duty and indemnify Quantcast and hold Quantcast harmless for any such taxes and duties that Quantcast must pay to a tax authority for which Company is responsible. If Company claims a tax exemption, Company must provide Quantcast with appropriate exemption certificates or documentation charges (including, without limitation, VAT or GST) acceptable to tax authorities.</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 140%;"><br /> q. </span><em>System of Record: </em>Quantcast is the system of record and is solely responsible for calculating and reporting metrics related to inventory purchases, impressions and all amounts owed under these IO Terms.</span></span></div><div style="margin-top:2.25pt;margin-right:0in;margin-bottom:.0001pt;margin-left:5.0pt;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">r. </span><em><span style="line-height: 118%; color: rgb(30, 36, 49);">Promotion: </span></em><span style="color: rgb(30, 36, 49);">Section IX(g) of the 4As Terms is hereby amended by adding the following after the last sentence in Section IX(g): “Notwithstanding all the foregoing, Quantcast may include Agency’s and Advertiser’s names and logos in descriptions of Quantcast’s partners on its website, in media, and in promotional materials.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">s</span><em><span style="line-height: 118%; color: rgb(30, 36, 49);">. Breach by Company: </span></em><span style="color: rgb(30, 36, 49);">Without limiting any of Quantcast’s other remedies hereunder, Quantcast may, in its sole discretion, immediately suspend or terminate any individual campaign if Quantcast reasonably suspects that such campaign is in breach or violation of any of Company’s obligations, representations, or warranties set forth in these IO Terms (including, without limitation, any failure to comply with the Campaign Policy).</span></span></span><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><em><span style="color: rgb(30, 36, 49);">t. INDEMNIFICATION</span></em><span style="color: rgb(30, 36, 49);">: Section X of the 4As Terms is deleted in its entirety and replaced with the following:</span></span></span></div><div style="font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><strong><span style="color: rgb(30, 36, 49);">X. MUTUAL</span></strong><strong><span style="color: rgb(30, 36, 49);"> </span></strong><strong><span style="color: rgb(30, 36, 49);">INDEMNITY</span></strong></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">a. Quantcast shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents (and their respective successors, heirs and assigns) (“<strong>Company Parties</strong>”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“<strong>Liabilities</strong>”) incurred by the Company Parties in connection with any third-party claim (including, for clarity, any regulatory or governmental action) (“<strong>Claim</strong>”) that Quantcast’s proprietary technology that provides the Services, in the form provided by Quantcast, infringes any patent or other third-party intellectual property right. Company shall indemnify, defend and hold harmless Quantcast and its directors, officers, employees and agents, its and their respective successors, heirs and assigns (“<strong>Quantcast Parties</strong>”) against any Liabilities incurred by the Quantcast Parties in connection with any Claim arising out of or relating to (a) Company’s (including any Client’s, if applicable) violation of these IO Terms (including the 4As Terms and Policies); (b) Company- provided or Client-provided data or ads; (c) the nature of Company’s or any Client’s products, services and industry, including without limitation any claims in the nature of product liability or any claim or allegation that such services or products are not in compliance with applicable industry-specific laws, or (d) breach of subsection j. (Additional Company Representation and Warranty) above.</span></span><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">b.The indemnified party will promptly notify the indemnifying party of any indemnified claim (provided that failure to notify promptly will only relieve the indemnifying party of its obligations to the extent it demonstrates material prejudice from the failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend such claim. The indemnifying party will not enter into any settlement or compromise that does not fully absolve the indemnified party of liability.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">c. Quantcast will have no obligation for any claim arising from or related to (a) compliance with Company specifications, (b) combination of the Services with products or services not supplied by Quantcast, if the cause of action would not have arisen otherwise, (c) adaptation or modification of the Services or data, if the cause of action would not have arisen otherwise, (d) Company’s failure to follow instructions provided by Quantcast which would have cured the cause of action, provided that following such instructions would not have caused Company substantial additional cost, or (e) use of the Services or data other than as described herein. In the case of any of the foregoing, Company will indemnify, defend and hold harmless the Quantcast Parties from and against any Liabilities arising directly or indirectly from such claims.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">d. In the event that Quantcast’s right to provide the Services is enjoined or in Quantcast’s reasonable opinion is likely to be enjoined, Quantcast may obtain the right to continue providing the Services, replace or modify the Services so that they become non-infringing, or, if such remedies are not reasonably available, <span style="line-height: 120%;"></span><span style="color:#1E2431;">above, Quantcast shall provide Company with as much written notice as reasonably practicable prior to the effective date of such termination. Quantcast’s obligations as stated in this Section X are Quantcast’s sole and exclusive liability to Company and Company’s sole remedies as to infringement of intellectual property rights.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> u. LIMITATION OF LIABILITY: Section XI of the 4As Terms is deleted in its entirety and replaced with the following:</span></span></div><div style="margin: 8pt 7.7pt 0.0001pt 66px; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">“</span><strong><span style="color: rgb(30, 36, 49);">XI. LIMITATION OF LIABILITY </span></strong><span style="color:#1E2431;">QUANTCAST MAKES NO REPRESENTATIONS REGARDING THE BENEFITS TO COMPANY FROM THE SERVICES, OR THAT THE QUANTCAST PLATFORM OR ANY INFORMATION PROVIDED BY INVENTORY PARTNERS WILL BE ERROR-FREE, ALWAYS AVAILABLE OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION. EXCEPT FOR CLAIMS RELATING TO INDEMNIFICATION, NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING AS A RESULT OF DELAYS, LOSS OF DATA, LOSS OF USE OR LOSS OF PROFIT) ARISING OUT OF OR RELATED TO THESE IO TERMS, HOWEVER CAUSED AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OF LIABILITY BROUGHT (INCLUDING CONTRACT OR NEGLIGENCE), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS SECTION XI LIMITS ANY LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY WHICH CANNOT LEGALLY BE LIMITED. EXCEPT FOR CLAIMS RELATING TO PAYMENTS DUE, AND/OR INDEMNIFICATION, IN NO EVENT WILL EITHER PARTY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATED TO THESE IO TERMS EXCEED THE GREATER OF (A) ONE HUNDRED THOUSAND U.S. DOLLARS (US $100,000) OR (B) THE ACTUAL AMOUNT PAID AND/OR PAYABLE TO QUANTCAST FOR THE PROVISION OF SERVICES TO COMPANY IN THE TWELVE </span><span style="color: rgb(30, 36, 49);">(12) MONTHS PRIOR TO THE DATE THE LIABILITY FIRST AROSE. The parties acknowledge that the limitations and exclusions contained in these IO Terms have been the subject of negotiation between the parties and represent the parties’ agreement based upon the perceived level of risk associated with their respective obligations under these IO Terms and the payments made hereunder.”</span></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">v. <em>Third-Party Services:</em> </span><span style="color: rgb(30, 36, 49);">To the extent Company receives any services or products of a third party in conjunction with the Services, including without limitation any third-party data provider (each service, a “<strong>Third- Party Service</strong>”), the following additional terms apply. For the avoidance of doubt, these terms are supplementary: they do not replace or limit any other terms and conditions of these IO Terms.</span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">i. Third-Party Services Terms. </span><span style="color:#1E2431;">Company is solely responsible for complying with any applicable third party terms and conditions of such Third-Party Service in addition to the terms of these IO Terms. Any such third party terms and conditions are as provided to Company in writing by Quantcast or by the relevant third party.</span><span style="line-height: 118%; color: rgb(66, 70, 77);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(66, 70, 77);">ii. Limitations. </span><span style="color: rgb(66, 70, 77);">Quantcast does not endorse, is not responsible or liable for, and makes no representations as to any Third-Party Services, including, without limitation, their content or the manner in which they handle, protect, manage or process data, or any interaction between Company and the provider of such Third-Party Service. Quantcast cannot guarantee the continued availability or pricing of such Third-Party Services, or any features thereof, and may cease enabling access to them without liability to Company, if, for example and without limitation, the provider of a Third-Party Service ceases to make the Third-Party Service available for interoperation with the corresponding Service in a manner acceptable to Quantcast. Company irrevocably waives any claim against Quantcast with respect to such Third-Party Services. </span><span style="line-height: 118%;"></span><span style="color: rgb(66, 70, 77);">Quantcast is not liable for any damage or loss caused or alleged to be caused by or in connection with Company’s receipt, enablement, access or use of any such Third-Party Services, or Company’s reliance on the privacy practices, data security processes or other policies of such Third-Party Services. Company may be required to register for or log into such Third-Party Services on their respective websites or to share Company-provided or Client-provided data or ads with such Third-Party Services (e.g., services requiring data integration).</span><span style="line-height: 118%; color: rgb(30, 36, 49);"></span></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><br /></span></span></div><div style="margin-left: 40px;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 118%; color: rgb(30, 36, 49);">iii. LiveRamp Usage Restrictions. </span><span style="color: rgb(30, 36, 49);">To the extent Company uses any product or service of LiveRamp, Inc. or its subsidiaries (collectively, “LiveRamp”) in connection with the Services outside of a direct agreement between LiveRamp and Company, Company agrees that LiveRamp is an intended third-party beneficiary to these IO Terms, and Company agrees : (a) to authorize LiveRamp to provide its Data Onboarding Service to Company, including to access and download Company’s CRM data for placement of data cookies and delivery of such cookies to Quantcast; (b) to upload all data to LiveRamp’s SFTP site, and not provide such data directly to Quantcast. Company is prohibited from sending Quantcast any Direct Identifiers, or recombining any data it receives from Quantcast with Direct Identifiers; (c) Company will not (i) resell or provide access to LiveRamp’s Data Onboarding Service to anyone except Authorized Users, (ii) reverse engineer, aggregate, or disambiguate any data or technology received from LiveRamp or its services (except as expressly agreed by LiveRamp in writing), (iii) use such service to sell or advertise any products that are sexually- oriented or related to tobacco, illegal gambling, firearms, or any other illegal product; (d) Company will not provide LiveRamp with any data (i) related to an individual’s health or medical condition, sexual orientation, or religion, (ii) of those under age 18 (or age 13 if from Australia), (iii) with attributes that correlate to unique records or individuals, or (iv) for which Company does not own or have rights to, or has not otherwise obtained consent to provide to LiveRamp; and (e) Company additionally warrants that: (y) it will not direct data to any other destination other than Quantcast unless Company has a direct agreement with the entity controlling such destination, and (z) obtained and maintained all required consents under Applicable Privacy Laws for LiveRamp to collect, use and retain personally identifiable information provided to LiveRamp hereunder.</span></span></span></div><div style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:15px;font-family:' arial',sans-serif;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"> </span></span></div><div><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;"><span style="line-height: 120%; color: rgb(30, 36, 49);">w. </span><em><span style="line-height: 120%; color: rgb(30, 36, 49);">Conflicts, Responsibility, Terminology</span></em><span style="line-height: 120%; color: rgb(30, 36, 49);">: </span><span style="color: rgb(30, 36, 49);">To the extent of any conflict with the 4As Terms, these IO Terms govern. For the avoidance of doubt, Company is responsible for the actions/inactions of its Clients in connection with this IO and the Services and for ensuring compliance with these IO Terms by its Clients.</span></span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">i. Any references to “<strong>Customer</strong>” in an IO shall mean Company.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">ii.Any references to “<strong>Media Company</strong>” in the 4As Terms and/or an IO shall mean Quantcast.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-family: Verdana,Geneva,sans-serif;"><span style="font-size: 14px;">iii. If Company is an Agency (as defined in the 4As Terms), then all references to “<strong>Agency</strong>” shall mean Company and all references to “<strong>Advertiser</strong>” shall mean Company’s Clients.</span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="font-size: 14px; font-family: Verdana, Geneva, sans-serif;">iv. If Company is an Advertiser (as defined in the 4As Terms), then references to both “<strong>Agency</strong>” and “<strong>Advertiser</strong>” shall mean Company. For clarity, if there is no Agency then Advertiser takes on all obligations of Agency under the IO and these IO Terms.</span></div> </div> </div> </div> </div> </div> </div> <div id="contract-id-337876" class="contract-container group-item " data-id="337876" data-key="campaign-policy" data-groups="" style="display: none;"> <div class="contract-header"> <h2>Campaign Policy</h2> <div class="row"> <div class="six columns" id="version-effective-date-337876"> <label for="select-version-337876" class="select-version select-version-label">Version</label> <select name="versions-337876" id="select-version-337876" class="select-version select-version-select input-select"> <option selected value="contract-id-337876-version-67c9f0c5b0163c5718b34d49" class="contract-id-337876-version-67c9f0c5b0163c5718b34d49" data-version="1.2">Version 1.2  (Current)</option> <option value="contract-id-337876-version-67aa8724a9ef4c432e2619b9" class="contract-id-337876-version-67aa8724a9ef4c432e2619b9" data-version="1.1">Version 1.1</option> <option value="contract-id-337876-version-64ff7061c75ef6b1fdd38a79" class="contract-id-337876-version-64ff7061c75ef6b1fdd38a79" data-version="1.0">Version 1.0</option> </select> </div> </div> </div> <div id="contract-versions-337876"> <div id="contract-id-337876-version-67c9f0c5b0163c5718b34d49" data-vid="67c9f0c5b0163c5718b34d49" class="version-container js-version-container-337876 " style="display: block;"> <div id="version-languages-67c9f0c5b0163c5718b34d49" class="version-translation-container"> <div id="version-67c9f0c5b0163c5718b34d49-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Campaign Policy"> <div class="row"> <h5 class="effective-date" role="presentation">Effective March 6th 2025</h5> <a id="download-version-67c9f0c5b0163c5718b34d49-locale-en-us" href="https://quantcast.pactsafe.io/versions/67c9f0c5b0163c5718b34d49.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-67c9f0c5b0163c5718b34d49"> <h2><a id="_opr11zdo9dx3"></a>Campaign Policy</h2><p>Quantcast requires its Customers, Authorized Users, Clients, and Affiliates (“Clients”) using Quantcast products and/or services, including the Quantcast Platform (also, “Platform”), to comply with the standards and requirements outlined in Quantcast policies, including this Campaign Policy and, for Platform Clients, the Implementation Guide for Restricted Advertising Categories and Restricted Data, available in the Platform Help Center, to configure their campaigns and ad sets to comply with this Policy. In addition to this Campaign Policy, all users must also comply with all applicable laws, rules, ordinances, codes, and regulations, including, without limitation, applicable industry-specific ethical, professional, and/or self-regulatory requirements. In the US, Clients and advertisers must comply with the NAI Code of Conduct in effect at the time of campaign launch. By using Quantcast advertising services or technology, Client agrees to the privacy requirements posted <a href="https://legal.quantcast.com/#privacy-implementation-for-quantcast-advertiser-partners"><u>here</u></a>.</p><p>Quantcast reserves the right, in its sole discretion, to (1) review accounts, campaigns, ads, and/or usage of Quantcast products and services, including but not limited to those campaigns planned, launched, and delivered through the Platform for compliance with this Campaign Policy; and (2) suspend, require revisions to, and/or terminate accounts, campaigns, and/or creatives as a result of such review. Where possible, Quantcast will attempt to notify Clients when a violation of the policy occurs. In such cases, Clients may contact their Account Manager for assistance, but remain responsible for all actions initiated using Quantcast products and/or services, whether or not Quantcast was also involved in the selection and/or provision of campaign services and/or strategies.</p><p>Note that Quantcast classifies Clients at the Advertiser level into industry categories consistent with the Interactive Advertising Bureau (“IAB”) advertising industry categories. Accounts for advertisers operating in industries that may implicate Restricted Advertising Categories (see below) are subject to periodic review, and campaigns may be held prior to launch.</p><p>Quantcast may provide functionalities such as location and demographic targeting. Quantcast makes no representation that such functionalities are sufficient to ensure Company’s compliance with applicable laws regarding restrictions on advertising, including minimum age or other requirements. Company is solely responsible for ensuring that its ads and campaigns comply with all applicable laws.</p><h2><a id="_fkb8zlwxoq8s"></a>Prohibited Content and Practices</h2><p><em><u>A given campaign or ad set may implicate one or more Prohibited Content and Practice and/or Restricted Data types: all campaigns and ad sets must comply with all implicated restrictions</u></em>.</p><p>Campaigns that promote and/or contain the following content are prohibited:</p><ul><li>Products, services, or activities that are <em>illegal or of questionable legality</em>, such as sites that sell fake identification cards or academic cheating services;</li><li>Use of Quantcast products or services to <em>discriminate </em>against specific groups of people through affirmative targeting or exclusion; or use of discriminatory content/creatives;</li><li>Use of Quantcast products or services to <em>exploit vulnerable populations</em>;</li><li><em>Sexually explicit or pornographic content</em> (excluding campaigns for undergarments, adult products, and other products that meet certain restrictions);</li><li>Outside of North America, campaigns for <em>healthcare products and services</em> (excluding personal hygiene, cosmetic, first aid, and wellness products);</li><li><em>Hate speech</em>, which is defined as abusive or threatening speech or writing that expresses prejudice against a protected class, e.g., race, religion, or sexual orientation; <em>intolerance, discrimination, profanity, or inciting violence</em>;</li><li><em>False advertising </em>and/or content that is unfair, misleading, deceptive, abusive, or false, through claims, imagery, or suggestion;</li><li><em>Illegal drugs, recreational drugs</em>,<em> </em>and/or or products that facilitate their use, even in geographies where such substances or products may be legal; content that promotes or glamorizes the consumption of illegal drugs;</li><li><em>Tobacco, nicotine</em>, and/or products that facilitate their use, including e-cigarettes;</li><li><em>Personal weapons and ammunition</em> (excluding cooking equipment, kitchen and hunting knives, hunting equipment other than guns, airsoft guns, non-functioning antique and replica guns, decorative swords, paintball guns and accessories, gun ranges, and publications related to guns unless prohibited by law);</li><li>Content that <em>infringes on intellectual property rights</em> of others;</li><li>Content that includes or disseminates <em>malware, spyware, and/or computer viruses</em>; and/or</li><li>Content or advertising that is <em>designed to reach children</em> under 16.</li></ul><h2><a id="_wjqecfksf5xy"></a>Restricted Data Types</h2><p>In connection with the use of any Quantcast product or service, where prohibited by applicable law (or where enhanced/heightened consent is required), Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic (Restricted Characteristics) explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging. Restricted Characteristics are defined by applicable law and include but are not limited to:</p><ul><li>Race or ethnicity/ethnic origin, color, and national origin, including citizenship or immigration status</li><li>Religious and/or philosophical beliefs</li><li>Political opinions or affiliations</li><li>Health or concerning health (including mental health, genetic, and biometric data/information)</li><li>Sexual life and/or sexual orientation</li><li>Marital and/or familial status</li><li>Disability or handicap</li><li>Trade union membership</li><li>Criminal convictions or offenses</li></ul><h2><a id="_uqbowdaofl5z"></a>Restricted Advertising Categories</h2><p>Accounts and campaigns in the following categories are subject to periodic review; campaigns may be held prior to launch.</p><p>Quantcast permits the use of its products and services for the following categories, which may be updated from time to time at Quantcast’s sole discretion. For the avoidance of doubt, Clients remain responsible for compliance with all laws, regulations, and reasonable industry customs, including but not limited to campaign content and strategy.</p><p>In certain geographies, the collection of information about certain user attributes or characteristics, or the inference thereof, is not permitted by law. For all Quantcast Campaigns, Clients are prohibited from targeting audiences, tagging pages, or otherwise using Quantcast products or services in a way that would collect information from users, or would allow inferences about users to be made, relating to attributes or characteristics prohibited by law or self-regulatory codes (<em>see Restricted Data Types)</em>. Similarly, Platform clients are prohibited from inputting Interests while creating an audience that could lead to reaching users based on one or several Restricted Characteristic(s).</p><h3><a id="_mqbj5rvst6vb"></a></h3><h3><a id="_8irt732wduqa"></a>Alcohol</h3><ul><li>Advertising is supported for Alcohol campaigns, including alcohol products such as beer, wine, spirits, non-alcoholic drinks used as mixers, alcohol-related destinations such as vineyards, bars, and distilleries, and to a limited extent, alcohol delivery services, where available and permitted by law. Campaign restrictions vary by geography, and Clients remain responsible for compliance with all laws, regulations, and industry standards, including procuring and maintaining valid licensure, where required.</li><li>Creatives must contain a responsible drinking disclosure as required by laws of the geography where the ads are displayed and/or self-regulatory codes, such as: <em>“Please drink responsibly</em>”; <em>"For legal drinking age: 21+" [or other age as required]</em>.</li><li>Where required by law, landing pages must include age self-verification for visitors (age varies by geography).</li><li>Ad delivery must be tailored to a permissible age group. For example, in the United States, site delivery locations must meet a minimum visitor composition of 21+ (other variations by geography). Additionally, some geographies may have display time prohibitions, such as requiring that ad timing avoids placement during, before, or after childrens’ programming.</li><li>Campaigns must not: appeal to minors; include athletes or portray characters who appear under the age of 25; make health, therapeutic, or social status claims (e.g., by claiming to reduce stress levels or improve sex life); and/or depict irresponsible or dangerous consumption or irresponsible activities while drinking (e.g., driving, operating machinery).</li></ul><h3><a id="_g7hhqz88bqm4"></a>Cannabis and Products Related to its Use</h3><ul><li>Campaigns for Cannabis and Products related to its use are limited to audiences in Canada. Clients remain responsible for compliance with all applicable regulations.<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li><li>Clients must undertake reasonable steps to ensure that the ad cannot be viewed or accessed by young persons;</li><li>Only information or brand preference campaigns are permitted.</li></ul></li><li>Cannabis and related products ad campaigns must not: contain any direct or implied health, curative, drug, or other therapeutic claims (including claims of physical, mental health benefits or cosmetic benefits); be directed to, attract or appeal to minors (such as with cartoons, child-friendly public figures, showing CBD as toys, marketing CBD as candy, etc.); be by means of a testimonial or endorsement; associate the promotion with an alcoholic beverage, tobacco or vaping product.</li></ul><h3><a id="_m8xnb88pi4a0"></a>Cannabidiol (“CBD”)</h3><ul><li>Cannabidiol campaigns are limited to certain geographies within the United States and Canada. Clients remain responsible for compliance with all applicable regulations.<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li><li>Some geographies may have display time prohibitions, such as requiring that ad timing avoids placement during, before, or after childrens’ programming.</li></ul></li><li>For any permitted CBD product campaigns, Clients must confirm: the CBD product is derived solely from hemp and <u>not</u> from cannabis plants; and the CBD has a THC composition below the locally mandated requirement (0.3% or less* in most geographies, but lower elsewhere, e.g., in Idaho, 0%).</li><li>All campaigns related to vaping or vapable CBD are prohibited, including vapable CBD oil, cartridges, and products related to their use (including vaporizers, pens, pipes, etc.). Campaigns for Delta-8 are also prohibited.</li><li>Landing pages for permitted CBD campaigns may not include sale of prohibited products, even if the campaign is promoting a permitted product. For example, a campaign advertising CBD gummy bears with a landing page that also sells smokable CBD cartridges and e-cigarettes is not permitted.</li><li>CBD ad campaigns must not: contain any direct or implied health, curative, drug, or other therapeutic claims (including claims of physical or mental health benefits); or attract or appeal to minors (such as with cartoons, child-friendly public figures, showing CBD as toys, marketing CBD as candy, etc.).</li></ul><h3><a id="_kxib1vljef6c"></a>Casinos and Gambling</h3><ul><li>Where permitted by law, campaigns for casinos and gambling services are supported, including for sports betting, fantasy sports betting, online casinos, state lotteries, online horse race betting, and brick and mortar casinos.<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li><li>Creatives must contain a responsible gambling message, such as: <em>“If you or someone you know has a gambling problem, help is available”</em>; as well as other disclosures as required, for example, providing information about the addictive risks of the advertised games of chance, the prohibition of participation by minors, and the availability of counseling and therapy.</li><li>Landing pages must include age self-verification for visitors (age requirement varies by geography).</li><li>Ad delivery must be generally tailored to a permissible age group (which varies by geography).</li><li>Some geographies and publishers may have display time prohibitions, such as avoiding placement during, before, or after childrens’ programming and/or live sporting events, sexual, religious, and/or political media.</li></ul></li><li>Campaigns must not: appeal to minors, portray characters who appear under the age of 25; advertise casinos or gambling activities for which the Client is not licensed in each geography in which the ads shall be displayed; target individuals self-identifying as gambling addicts on “self-exclusion lists” or seeking help for gambling addictions; encourage problem gambling, promise to fix problems (social, educational, professional, or personal), or suggest gambling is an alternative to employment; and/or suggest that skill can influence games of chance.</li></ul><h3><a id="_p2wl63kw62l"></a>Charitable Organizations</h3><ul><li>Advertising campaigns for Charitable Organizations are supported at Quantcast for advocacy campaigns <em>(to create support for specific policies, like legal reform), </em>awareness campaigns <em>(which focus on education about causes to raise support)</em>,<em> </em>and fundraising campaigns.<ul><li>Campaigns may only be run on behalf of charities that have been formally registered as nonprofit organizations in the geographies within which the Clients wish to run their campaign(s).</li><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request, (such as <a href="https://www.irs.gov/charities-non-profits/tax-exempt-organization-search"><u>proof of 501(c)(3) nonprofit status with the IRS</u></a> in the United States or <a href="https://www.gov.uk/find-charity-information"><u>registration on the Charity Register</u></a> in the United Kingdom).</li></ul></li></ul><h3><a id="_xh98nlj3wvgj"></a>Cryptocurrency</h3><ul><li>Where permitted by law, cryptocurrency campaigns are supported for Clients with required licensure for cryptocurrencies, cryptocurrency exchanges, and products and services associated with cryptocurrency mining, including facilitating use of computing resources (such as hardware products designed for cryptocurrency mining, cloud-based cryptocurrency mining services, and guides for mining cryptocurrency).<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li></ul></li><li>Campaigns for initial coin offerings and new token sales are prohibited.</li></ul><h3><a id="_rinyn6c9koo"></a>Defense Industry</h3><ul><li>Advertising for the Defense Industry is permitted in certain circumstances.</li><li>Campaigns must not: depict firearms.</li></ul><h3><a id="_823mnua9mmzz"></a>Employment</h3><ul><li>Advertising is supported for Employment campaigns, including campaigns for recruiting, hiring, job sites, job fairs and events, and internships.</li><li>Campaigns must not: engage in or have the effect of discrimination of legally-protected class demographics as set forth in applicable civil rights, privacy, or other laws and self-regulatory codes. The prohibition also applies to targeting criteria that may be a proxy for protected classes, sometimes including zip codes. Protected classes vary by geography but generally include:<ul><li>Race, color, ethnicity, or national origin;</li><li>Religion and/or political or philosophical belief;</li><li>Sex, gender or gender affiliation/identity, or sexual orientation;</li><li>Marital status and/or familial status;</li><li>Age (provided the applicant has the capacity to contract);</li><li>An applicant’s receipt of income (if derived from any public assistance program);</li><li>An applicant’s exercise, in good faith, of any right under a consumer protection law.</li></ul></li></ul><h3><a id="_vss1hg1u5i6l"></a>Healthcare Products & Services (North America Only)</h3><ul><li>Advertising for certain healthcare products and services is permitted in North America.</li><li>Note that globally, campaigns for first aid, personal hygiene, beauty products, wellness, and over-the-counter products for general consumption are not considered healthcare and are supported, so long as products are not offered as a treatment for any specific condition or diagnosis.<ul><li><em>Example</em>: Band-aids are considered a first-aid product.</li><li><em>Example</em>: Toothpaste for general consumption is considered personal hygiene, i.e., not for the treatment of gingivitis or other conditions or diagnosis.</li><li><em>Example</em>: Shampoo for general consumption, i.e., not for the treatment of alopecia, dandruff, or other conditions or diagnosis.</li><li><em>Example</em>: Beauty creams and serums, i.e., not for the treatment of eczema.</li><li><em>Example</em>: Tylenol for general household use.</li></ul></li><li>Where permitted:<ul><li>Clients may not provide to Quantcast any Sensitive Personal Information of consumers or users;</li><li>Campaigns must not involve any sensitive health condition (as defined by the NAI Code of Conduct);</li><li>Campaigns must include required disclaimers; adhere to applicable content restrictions (limitations on creatives); adhere to audience targeting requirements and restrictions.</li><li>Clients must have and maintain pre-clearance; authorization and/or licensure where required by law, and make such licensure available to Quantcast upon request.</li></ul></li><li>Campaigns must not: seek to target audiences based on condition diagnosis, or other Sensitive Personal Information; make false treatment claims; and/or promote products subject to recalls or significant government actions (e.g., OxyContin).</li></ul><h3><a id="_wobnyfyhqau6"></a>Hunting Equipment</h3><ul><li>Advertising for limited hunting equipment is supported unless prohibited by applicable law. Advertising for firearms, even if solely for hunting, is <u>not</u> permitted, regardless of whether permitted by law.</li></ul><h3><a id="_44p9549hqsfa"></a>Housing</h3><ul><li>Advertising is supported for Housing campaigns, including campaigns selling residential and commercial real estate, purchasing residential and commercial real estate, residential commercial real estate services (agents, transactions, listings), residential real estate mortgage loans (APR < 36%), residential real estate home improvement loans (APR < 36%), residential real estate insurance (homeowners’, renters’), residential and commercial real estate development, retirement and disability housing opportunities, and home improvement services.</li><li>Non-discrimination: campaigns must not engage in or have the effect of discrimination of legally-protected classes. The prohibition extends to targeting criteria that may be a proxy for protected classes, sometimes including zip codes. Protected classes vary by geography but generally include:<ul><li>Race, color, ethnicity, or national origin;</li><li>Religion and/or political or philosophical belief;</li><li>Sex, gender, or gender affiliation;</li><li>Marital status and/or familial status;</li><li>Age (provided the applicant has the capacity to contract);</li><li>The applicant’s receipt of income (if derived from any public assistance program);</li><li>The applicant’s exercise, in good faith, of any right under a consumer protection law.</li></ul></li></ul><h3><a id="_ll702z90nfll"></a>Financial products and services</h3><ul><li>Advertising is supported for Financial Services campaigns, including for credit cards (with APR < 36%), personal loans (with terms of at least 90 days and APR < 36%), loans for homes, RVs, and boats (with terms of at least 90 days and APR < 36%), nonprofit debt services (where the Client is an approved nonprofit budget and credit counseling agency or a national nonprofit association representing nonprofit credit counseling agencies), banking, financial planning and annuities, insurance (including car, home, RV, boat, and life), tax planning services, and credit monitoring services (excluding credit repair services).<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li><li>Clients must include specific disclosures required by local law.</li></ul></li><li>Campaigns must not promote: short-term loans with a repayment schedule of less than 90 days; high-interest loans or credit cards (i.e., with an APR of 36% or higher); credit repair services; payday loans or for-profit debt services.</li><li>Non-discrimination: campaigns must not engage in or have the effect of improper discrimination of legally-protected class demographics as set forth in applicable civil rights, privacy, or other laws and self-regulatory codes. The prohibition also applies to targeting criteria that may be a proxy for protected classes, sometimes including zip codes. Protected classes vary by geography but generally include:<ul><li>Race, color, ethnicity, or national origin;</li><li>Religion and/or political or philosophical belief;</li><li>Sex, gender, or gender affiliation;</li><li>Marital status and/or familial status;</li><li>Age (provided the applicant has the capacity to contract);</li><li>The applicant’s receipt of income (if derived from any public assistance program)</li><li>The applicant’s exercise, in good faith, of any right under a consumer protection law.</li></ul></li></ul><h3><a id="_gib7uv9titj0"></a>Candidate and Issue Campaigns</h3><ul><li>Responsible advertising for Political Campaigns may be permitted in limited circumstances in the United States only on a case-by-case basis.<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available.</li><li>Campaign content must include disclosures and disclaimers as required by applicable law, including a “paid for” disclaimer to show the entity or the person responsible for the ad.</li></ul></li><li>Campaigns must not be funded by or otherwise involve foreign national interference; incite violence; encourage lawlessness or insurrection; include hate speech; constitute the distribution of “fake news”; or discriminate or suggest discrimination based on any protected class characteristics or otherwise.</li></ul><h3><a id="_dehsm3ocvw74"></a>Restricted Characteristics</h3><ul><li>Regardless of the industry or product category, ad sets and creatives that could reveal or reasonably allow making an inference about a Restricted Characteristic of a user who showed an interest in said creative (i.e., clicking the ad) are not permitted.</li><li>Where prohibited by law or self-regulatory code, targeting users based on a known and/or inferred Restricted Characteristic is not permitted.</li><li>Tagging or placing pixels on websites and pages featuring content that could reasonably allow making an inference about the Restricted Characteristic of a visitor is not permitted.</li></ul><p>This policy is not and should not be construed as legal advice and solely reflects Quantcast’s policy. Clients of Quantcast products and services must seek independent advice from their own counsel regarding compliance with applicable laws, regulations, codes, and industry standards. Quantcast reserves the right to update, modify, and change these policies at any time, at its sole discretion. For the avoidance of doubt, Clients always remain liable for their campaign content and strategies, and for all activities they undertake with the use of Quantcast’s products and/or services.</p> </div> </div> </div> </div> <div id="contract-id-337876-version-67aa8724a9ef4c432e2619b9" data-vid="67aa8724a9ef4c432e2619b9" class="version-container js-version-container-337876 " style="display: none;"> <div id="version-languages-67aa8724a9ef4c432e2619b9" class="version-translation-container"> <div id="version-67aa8724a9ef4c432e2619b9-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Campaign Policy"> <div class="row"> <h5 class="effective-date" role="presentation">Effective February 10th 2025  <span class="light">to</span>  March 6th 2025</h5> <a id="download-version-67aa8724a9ef4c432e2619b9-locale-en-us" href="https://quantcast.pactsafe.io/versions/67aa8724a9ef4c432e2619b9.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-67aa8724a9ef4c432e2619b9"> <h1>Campaign Policy</h1><div>Quantcast requires its Customers, Authorized Users, Clients, and Affiliates (“Clients”) using Quantcast products and/or services, including the Quantcast Platform (also, “Platform”), to comply with the standards and requirements outlined in Quantcast policies, including this Campaign Policy and, for Platform Clients, the Implementation Guide for Restricted Advertising Categories and Restricted Data, available in the Platform Help Center, to configure their campaigns and ad sets to comply with this Policy. In addition to this Campaign Policy, all users must also comply with all applicable laws, rules, ordinances, codes, and regulations, including, without limitation, applicable industry-specific ethical, professional, and/or self-regulatory requirements. In the US, Clients and advertisers must comply with the NAI Code of Conduct in effect at the time of campaign launch. By using Quantcast advertising services or technology, Client agrees to the privacy requirements posted <a href="https://legal.quantcast.com/#privacy-implementation-for-quantcast-advertiser-partners">here</a>.</div><div><br /></div><div>Quantcast reserves the right, in its sole discretion, to (1) review accounts, campaigns, ads, and/or usage of Quantcast products and services, including but not limited to those campaigns planned, launched, and delivered through the Platform for compliance with this Campaign Policy; and (2) suspend, require revisions to, and/or terminate accounts, campaigns, and/or creatives as a result of such review. Where possible, Quantcast will attempt to notify Clients when a violation of the policy occurs. In such cases, Clients may contact their Account Manager for assistance, but remain responsible for all actions initiated using Quantcast products and/or services, whether or not Quantcast was also involved in the selection and/or provision of campaign services and/or strategies.</div><div>Note that Quantcast classifies Clients at the Advertiser level into industry categories consistent with the Interactive Advertising Bureau (“IAB”) advertising industry categories. Accounts for advertisers operating in industries that may implicate Restricted Advertising Categories (see below) are subject to periodic review, and campaigns may be held prior to launch.</div><div><br /></div><h1 style="margin-top:9.85pt;margin-right:0in;margin-bottom:0in;margin-left:5.0pt;font-size:28px;font-family:' arial',sans-serif;font-weight:normal;'=" "><span style="color:#42464D;">Prohibited Content and Practices</span></h1><div><em><u>A given campaign or ad set may implicate one or more Prohibited Content and Practice and/or Restricted Data types: all campaigns</u></em><em> <u>and ad sets must comply with all implicated restrictions</u></em>.</div><div>Campaigns that promote and/or contain the following content are prohibited:</div><ul><li>Products, services, or activities that are <em>illegal or of questionable legality</em>, such as sites that sell fake identification cards or academic cheating services;</li><li>Use of Quantcast products or services to <em>discriminate </em>against specific groups of people through affirmative targeting or exclusion; or use of discriminatory content/creatives;</li><li>Use of Quantcast products or services to <em>exploit vulnerable populations</em>;</li><li><em>Sexually explicit or pornographic content </em>(excluding campaigns for undergarments, adult products, and other products that meet certain restrictions);</li><li>Outside of North America, campaigns for <em>healthcare products and services </em>(excluding personal hygiene, cosmetic, first aid, and wellness products) without prior Quantcast approval;</li><li><em>Hate speech</em>, which is defined as abusive or threatening speech or writing that expresses prejudice against a protected class, e.g., race, religion, or sexual orientation; <em>intolerance, discrimination, profanity, or inciting violence</em>;</li><li><em>False advertising </em>and/or content that is unfair, misleading, deceptive, abusive, or false, through claims, imagery, or suggestion;</li><li><em>Illegal drugs, recreational drugs</em>, and/or or products that facilitate their use, even in geographies where such substances or products may be legal; content that promotes or glamorizes the consumption of illegal drugs;</li><li><em>Tobacco, nicotine</em>, and/or products that facilitate their use, including e-cigarettes;</li><li><em>Personal weapons and ammunition </em>(excluding cooking equipment, kitchen and hunting knives, hunting equipment other than guns, airsoft guns, non-functioning antique and replica guns, decorative swords, paintball guns and accessories, gun ranges, and publications related to guns unless prohibited by law);</li><li>Content that <em>infringes on intellectual property rights </em>of others;</li><li>Content that includes or disseminates <em>malware, spyware, and/or computer viruses</em>; and/or </li><li>Content or advertising that is <em>designed to reach children </em>under 16.</li></ul><h1>Restricted Data Types</h1><div>In connection with the use of any Quantcast product or service, where prohibited by applicable law (or where enhanced/heightened consent is required), Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic (Restricted Characteristics) explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging. Restricted Characteristics are defined by applicable law and include but are not limited to:</div><ul><li>Race or ethnicity/ethnic origin, color, and national origin, including citizenship or immigration status <img width="4" src="https://vault.pactsafe.io/s/6af0e743-ba9b-4581-9874-8fc4769d0012/assets/vcNWSkJ19.png" class="fr-fic fr-dii" />Religious and/or philosophical beliefs</li><li>Political opinions or affiliations</li><li>Health or concerning health (including mental health, genetic, and biometric data/information) <img width="4" src="https://vault.pactsafe.io/s/6af0e743-ba9b-4581-9874-8fc4769d0012/assets/AqFWhaYNz.png" class="fr-fic fr-dii" />Sexual life and/or sexual orientation</li><li>Marital and/or familial status</li><li>Disability or handicap</li><li>Trade union membership</li><li>Criminal convictions or offenses</li></ul><h1>Restricted Advertising Categories</h1><div><br /></div><div>Accounts and campaigns in the following categories are subject to periodic review; campaigns may be held prior to launch.</div><div>Quantcast permits the use of its products and services for the following categories, which may be updated from time to time at Quantcast’s sole discretion. For the avoidance of doubt, Clients remain responsible for compliance with all laws, regulations, and reasonable industry customs, including but not limited to campaign content and strategy.</div><div>In certain geographies, the collection of information about certain user attributes or characteristics, or the inference thereof, is not permitted by law. For all Quantcast Campaigns, Clients are prohibited from targeting audiences, tagging pages, or otherwise using Quantcast products or services in a way that would collect information from users, or would allow inferences about users to be made, relating to attributes or characteristics prohibited by law or self-regulatory codes (<em>see Restricted Data Types)</em>. Similarly, Platform clients are prohibited from inputting Interests while creating an audience that could lead to reaching users based on one or several Restricted Characteristic(s).</div><div><br /></div><h2>Alcohol</h2><ul><li>Advertising is supported for Alcohol campaigns, including alcohol products such as beer, wine, spirits, non-alcoholic drinks used as mixers, alcohol-related destinations such as vineyards, bars, and distilleries, and to a limited extent, alcohol delivery services, where available and permitted by law. Campaign restrictions vary by geography, and Clients remain responsible for compliance with all laws, regulations, and industry standards, including procuring and maintaining valid licensure, where required.</li><li>Creatives must contain a responsible drinking disclosure as required by laws of the geography where the ads are displayed and/or self-regulatory codes, such as: <em>“Please drink responsibly</em>”; <em>"For legal drinking age: 21+" [or other age as required]</em>.</li><li>Where required by law, landing pages must include age self-verification for visitors (age varies by geography).</li><li>Ad delivery must be tailored to a permissible age group. For example, in the United States, site delivery locations must meet a minimum visitor composition of 21+ (other variations by geography). Additionally, some geographies may have display time prohibitions, such as requiring that ad timing avoids placement during, before, or after childrens’ programming.</li><li>Campaigns must not: appeal to minors; include athletes or portray characters who appear under the age of 25; make health, therapeutic, or social status claims (e.g., by claiming to reduce stress levels or improve sex life); and/or depict irresponsible or dangerous consumption or irresponsible activities while drinking (e.g., driving, operating machinery).</li></ul><h2>Cannabis and Products Related to its Use</h2><ul><li>Campaigns for Cannabis and Products related to its use are limited to audiences in Canada. Clients remain responsible for compliance with all applicable regulations.<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li><li>Clients must undertake reasonable steps to ensure that the ad cannot be viewed or accessed by young persons; </li><li>Only information or brand preference campaigns are permitted.</li></ul></li><li>Cannabis and related products ad campaigns must not: contain any direct or implied health, curative, drug, or other therapeutic claims (including claims of physical, mental health benefits or cosmetic benefits); be directed to, attract or appeal to minors (such as with cartoons, child-friendly public figures, showing CBD as toys, marketing CBD as candy, etc.); be by means of a testimonial or endorsement; associate the promotion with an alcoholic beverage, tobacco or vaping product.</li></ul><h2>Cannabidiol (“CBD”)</h2><ul><li>Cannabidiol campaigns are limited to certain geographies within the United States and Canada. Clients remain responsible for compliance with all applicable regulations.<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li><li>Some geographies may have display time prohibitions, such as requiring that ad timing avoids placement during, before, or after childrens’ programming.</li></ul></li><li>For any permitted CBD product campaigns, Clients must confirm: the CBD product is derived solely from hemp and <u>no</u>t from cannabis plants; and the CBD has a THC composition below the locally mandated requirement (0.3% or less* in most geographies, but lower elsewhere, e.g., in Idaho, 0%).</li><li>All campaigns related to vaping or vapable CBD are prohibited, including vapable CBD oil, cartridges, and products related to their use (including vaporizers, pens, pipes, etc.). Campaigns for Delta-8 are also prohibited.</li><li>Landing pages for permitted CBD campaigns may not include sale of prohibited products, even if the campaign is promoting a permitted product. For example, a campaign advertising CBD gummy bears with a landing page that also sells smokable CBD cartridges and e-cigarettes is not permitted.</li><li>CBD ad campaigns must not: contain any direct or implied health, curative, drug, or other therapeutic claims (including claims of physical or mental health benefits); or attract or appeal to minors (such as with cartoons, child-friendly public figures, showing CBD as toys, marketing CBD as candy, etc.).</li></ul><div><br /></div><h2>Casinos and Gambling</h2><div><br /></div><ul><li>Where permitted by law, campaigns for casinos and gambling services are supported, including for sports betting, fantasy sports betting, online casinos, state lotteries, online horse race betting, and brick and mortar casinos.<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li><li>Creatives must contain a responsible gambling message, such as: <em>“If you or someone you know has a gambling problem, help is available”</em>; as well as other disclosures as required, for example, providing information about the addictive risks of the advertised games of chance, the prohibition of participation by minors, and the availability of counseling and therapy.</li><li>Landing pages must include age self-verification for visitors (age requirement varies by geography). </li><li>Ad delivery must be generally tailored to a permissible age group (which varies by geography).</li><li>Some geographies and publishers may have display time prohibitions, such as avoiding placement during, before, or after childrens’ programming and/or live sporting events, sexual, religious, and/or political media.</li></ul></li><li>Campaigns must not: appeal to minors, portray characters who appear under the age of 25; advertise casinos or gambling activities for which the Client is not licensed in each geography in which the ads shall be displayed; target individuals self- identifying as gambling addicts on “self-exclusion lists” or seeking help for gambling addictions; encourage problem gambling, promise to fix problems (social, educational, professional, or personal), or suggest gambling is an alternative to employment; and/or suggest that skill can influence games of chance.</li></ul><div><br /></div><h2>Charitable Organizations</h2><ul><li>Advertising campaigns for Charitable Organizations are supported at Quantcast for advocacy campaigns <em>(to create support for specific policies, like legal reform), </em>awareness campaigns <em>(which focus on education about causes to raise support)</em>, and fundraising campaigns.<ul><li>Campaigns may only be run on behalf of charities that have been formally registered as nonprofit organizations in the geographies within which the Clients wish to run their campaign(s).</li><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon <a href="https://www.gov.uk/find-charity-information">request, (such as proof of 501(c)(3) nonprofit status with the IRS in the United States or registration on the Charity Register in the United Kingdom).</a></li></ul></li></ul><h2>Cryptocurrency</h2><ul><li>Where permitted by law, cryptocurrency campaigns are supported for Clients with required licensure for cryptocurrencies, cryptocurrency exchanges, and products and services associated with cryptocurrency mining, including facilitating use of computing resources (such as hardware products designed for cryptocurrency mining, cloud-based cryptocurrency mining services, and guides for mining cryptocurrency).<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li></ul></li><li>Campaigns for initial coin offerings and new token sales are prohibited.</li></ul><h2>Defense Industry</h2><ul><li>Advertising for the Defense Industry is permitted in certain circumstances. </li><li>Campaigns must not: depict firearms.</li></ul><div><br /></div><h2>Employment</h2><ul><li>Advertising is supported for Employment campaigns, including campaigns for recruiting, hiring, job sites, job fairs and events, and internships.</li><li>Campaigns must not: engage in or have the effect of discrimination of legally-protected class demographics as set forth in applicable civil rights, privacy, or other laws and self-regulatory codes. The prohibition also applies to targeting criteria that may be a proxy for protected classes, sometimes including zip codes. Protected classes vary by geography but generally include:<ul><li>Race, color, ethnicity, or national origin;</li><li>Religion and/or political or philosophical belief;</li><li>Sex, gender or gender affiliation/identity, or sexual orientation; </li><li>Marital status and/or familial status;</li><li>Age (provided the applicant has the capacity to contract);</li><li>An applicant’s receipt of income (if derived from any public assistance program);</li><li>An applicant’s exercise, in good faith, of any right under a consumer protection law.</li></ul></li></ul><div><br /></div><h2>Healthcare Products & Services (North America Only)</h2><ul><li>Advertising for certain healthcare products and services is permitted in North America.</li><li>Note that globally, campaigns for first aid, personal hygiene, beauty products, wellness, and over-the-counter products for general consumption are not considered healthcare and are supported, so long as products are not offered as a treatment for any specific condition or diagnosis.<ul><li><em>Example</em>: Band-aids are considered a first-aid product.</li><li><em>Example</em>: Toothpaste for general consumption is considered personal hygiene, i.e., not for the treatment of gingivitis or other conditions or diagnosis.</li><li><em>Example</em>: Shampoo for general consumption, i.e., not for the treatment of alopecia, dandruff, or other conditions or diagnosis.</li><li><em>Example</em>: Beauty creams and serums, i.e., not for the treatment of eczema.</li><li><em>Example</em>: Tylenol for general household use.</li></ul></li><li>Where permitted:<ul><li>Clients may not provide to Quantcast any Sensitive Personal Information of consumers or users;</li><li>Campaigns must not involve any sensitive health condition (as defined by the NAI Code of Conduct)</li><li>Campaigns must include required disclaimers; adhere to applicable content restrictions (limitations on creatives); adhere to audience targeting requirements and restrictions.</li><li>Clients must have and maintain pre-clearance; authorization and/or licensure where required by law, and make such licensure available to Quantcast upon request.</li></ul></li><li>Campaigns must not: seek to target audiences based on condition diagnosis, or other Sensitive Personal Information; make false treatment claims; and/or promote products subject to recalls or significant government actions (e.g., OxyContin).</li></ul><h2>Hunting Equipment</h2><ul><li>Advertising for limited hunting equipment is supported unless prohibited by applicable law. Advertising for firearms, even if solely for hunting, is <u>no</u>t permitted, regardless of whether permitted by law.</li></ul><h2><br /></h2><h2>Housing</h2><ul><li>Advertising is supported for Housing campaigns, including campaigns selling residential and commercial real estate, purchasing residential and commercial real estate, residential commercial real estate services (agents, transactions, listings), residential real estate mortgage loans (APR < 36%), residential real estate home improvement loans (APR < 36%), residential real estate insurance (homeowners’, renters’), residential and commercial real estate development, retirement and disability housing opportunities, and home improvement services.</li><li>Non-discrimination: campaigns must not engage in or have the effect of discrimination of legally-protected classes. The prohibition extends to targeting criteria that may be a proxy for protected classes, sometimes including zip codes. Protected classes vary by geography but generally include:<ul><li>Race, color, ethnicity, or national origin;</li><li>Religion and/or political or philosophical belief; </li><li>Sex, gender, or gender affiliation;</li><li>Marital status and/or familial status;</li><li>Age (provided the applicant has the capacity to contract);</li><li>The applicant’s receipt of income (if derived from any public assistance program);</li><li>The applicant’s exercise, in good faith, of any right under a consumer protection law.</li></ul></li></ul><h2>Financial products and services</h2><div><br /></div><ul><li>Advertising is supported for Financial Services campaigns, including for credit cards (with APR < 36%), personal loans (with terms of at least 90 days and APR < 36%), loans for homes, RVs, and boats (with terms of at least 90 days and APR < 36%), nonprofit debt services (where the Client is an approved nonprofit budget and credit counseling agency or a national nonprofit association representing nonprofit credit counseling agencies), banking, financial planning and annuities, insurance (including car, home, RV, boat, and life), tax planning services, and credit monitoring services (excluding credit repair services).</li><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li><li>Clients must include specific disclosures required by local law.</li><li>Campaigns must not promote: short-term loans with a repayment schedule of less than 90 days; high-interest loans or credit cards (i.e., with an APR of 36% or higher); credit repair services; payday loans or for-profit debt services.</li><li>Non-discrimination: campaigns must not engage in or have the effect of improper discrimination of legally-protected class demographics as set forth in applicable civil rights, privacy, or other laws and self-regulatory codes. The prohibition also applies to targeting criteria that may be a proxy for protected classes, sometimes including zip codes. Protected classes vary by geography but generally include:<ul><li>Race, color, ethnicity, or national origin;</li><li>Religion and/or political or philosophical belief;</li><li>Sex, gender, or gender affiliation;</li><li>Marital status and/or familial status;</li><li>Age (provided the applicant has the capacity to contract);</li><li>The applicant’s receipt of income (if derived from any public assistance program)</li><li>The applicant’s exercise, in good faith, of any right under a consumer protection law.</li></ul></li></ul><h2>Candidate and Issue Campaigns</h2><div><br /></div><ul><li>Responsible advertising for Political Campaigns may be permitted in limited circumstances in the United States only on a case- by-case basis.<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available.</li><li>Campaign content must include disclosures and disclaimers as required by applicable law, including a “paid for” disclaimer to show the entity or the person responsible for the ad.</li></ul></li><li>Campaigns must not be funded by or otherwise involve foreign national interference; incite violence; encourage lawlessness or insurrection; include hate speech; constitute the distribution of “fake news”; or discriminate or suggest discrimination based on any protected class characteristics or otherwise.</li></ul><h2>Restricted Characteristics</h2><ul><li>Regardless of the industry or product category, ad sets and creatives that could reveal or reasonably allow making an inference about a Restricted Characteristic of a user who showed an interest in said creative (i.e., clicking the ad) are not permitted.</li><li>Where prohibited by law or self-regulatory code, targeting users based on a known and/or inferred Restricted Characteristic is not permitted.</li><li>Tagging or placing pixels on websites and pages featuring content that could reasonably allow making an inference about the Restricted Characteristic of a visitor is not permitted.</li></ul><div>This policy is not and should not be construed as legal advice and solely reflects Quantcast’s policy. Clients of Quantcast products and services must seek independent advice from their own counsel regarding compliance with applicable laws, regulations, codes, and industry standards. Quantcast reserves the right to update, modify, and change these policies at any time, at its sole discretion. For the avoidance of doubt, Clients always remain liable for their campaign content and strategies, and for all activities they undertake with the use of Quantcast’s products and/or services.</div><div><br /></div><div><br /></div><div><br /></div> </div> </div> </div> </div> <div id="contract-id-337876-version-64ff7061c75ef6b1fdd38a79" data-vid="64ff7061c75ef6b1fdd38a79" class="version-container js-version-container-337876 " style="display: none;"> <div id="version-languages-64ff7061c75ef6b1fdd38a79" class="version-translation-container"> <div id="version-64ff7061c75ef6b1fdd38a79-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Campaign Policy"> <div class="row"> <h5 class="effective-date" role="presentation">Effective September 11th 2023  <span class="light">to</span>  February 10th 2025</h5> <a id="download-version-64ff7061c75ef6b1fdd38a79-locale-en-us" href="https://quantcast.pactsafe.io/versions/64ff7061c75ef6b1fdd38a79.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-64ff7061c75ef6b1fdd38a79"> <h2><a id="_opr11zdo9dx3"></a>Campaign Policy</h2><p>Quantcast requires its Customers, Authorized Users, Clients, and Affiliates (“Clients”) using Quantcast products and/or services, including the Quantcast Platform (also, “Platform”), to comply with the standards and requirements outlined in Quantcast policies, including this Campaign Policy and, for Platform Clients, the Implementation Guide for Restricted Advertising Categories and Restricted Data, available in the Platform Help Center, to configure their campaigns and ad sets to comply with this Policy. In addition to this Campaign Policy, all users must also comply with all applicable laws, rules, ordinances, codes, and regulations, including, without limitation, applicable industry-specific ethical, professional, and/or self-regulatory requirements. In the US, Clients and advertisers must comply with the NAI Code of Conduct in effect at the time of campaign launch. By using Quantcast advertising services or technology, Client agrees to the privacy requirements posted <a href="https://legal.quantcast.com/#privacy-implementation-for-quantcast-advertiser-partners"><u>here</u></a>.</p><p>Quantcast reserves the right, in its sole discretion, to (1) review accounts, campaigns, ads, and/or usage of Quantcast products and services, including but not limited to those campaigns planned, launched, and delivered through the Platform for compliance with this Campaign Policy; and (2) suspend, require revisions to, and/or terminate accounts, campaigns, and/or creatives as a result of such review. Where possible, Quantcast will attempt to notify Clients when a violation of the policy occurs. In such cases, Clients may contact their Account Manager for assistance, but remain responsible for all actions initiated using Quantcast products and/or services, whether or not Quantcast was also involved in the selection and/or provision of campaign services and/or strategies.</p><p>Note that Quantcast classifies Clients at the Advertiser level into industry categories consistent with the Interactive Advertising Bureau (“IAB”) advertising industry categories. Accounts for advertisers operating in industries that may implicate Restricted Advertising Categories (see below) are subject to periodic review, and campaigns may be held prior to launch.</p><h2><a id="_fkb8zlwxoq8s"></a>Prohibited Content and Practices</h2><p><em><u>A given campaign or ad set may implicate one or more Prohibited Content and Practice and/or Restricted Data types: all campaigns and ad sets must comply with all implicated restrictions</u></em>.</p><p>Campaigns that promote and/or contain the following content are prohibited:</p><ul><li>Products, services, or activities that are <em>illegal or of questionable legality</em>, such as sites that sell fake identification cards or academic cheating services;</li><li>Use of Quantcast products or services to <em>discriminate </em>against specific groups of people through affirmative targeting or exclusion; or use of discriminatory content/creatives;</li><li>Use of Quantcast products or services to <em>exploit vulnerable populations</em>;</li><li><em>Sexually explicit or pornographic content</em> (excluding campaigns for undergarments, adult products, and other products that meet certain restrictions);</li><li>Outside of North America, campaigns for <em>healthcare products and services</em> (excluding personal hygiene, cosmetic, first aid, and wellness products);</li><li><em>Hate speech</em>, which is defined as abusive or threatening speech or writing that expresses prejudice against a protected class, e.g., race, religion, or sexual orientation; <em>intolerance, discrimination, profanity, or inciting violence</em>;</li><li><em>False advertising </em>and/or content that is unfair, misleading, deceptive, abusive, or false, through claims, imagery, or suggestion;</li><li><em>Illegal drugs, recreational drugs</em>,<em> </em>and/or or products that facilitate their use, even in geographies where such substances or products may be legal; content that promotes or glamorizes the consumption of illegal drugs;</li><li><em>Tobacco, nicotine</em>, and/or products that facilitate their use, including e-cigarettes;</li><li><em>Personal weapons and ammunition</em> (excluding cooking equipment, kitchen and hunting knives, hunting equipment other than guns, airsoft guns, non-functioning antique and replica guns, decorative swords, paintball guns and accessories, gun ranges, and publications related to guns unless prohibited by law);</li><li>Content that <em>infringes on intellectual property rights</em> of others;</li><li>Content that includes or disseminates <em>malware, spyware, and/or computer viruses</em>; and/or</li><li>Content or advertising that is <em>designed to reach children</em> under 16.</li></ul><h2><a id="_wjqecfksf5xy"></a>Restricted Data Types</h2><p>In connection with the use of any Quantcast product or service, where prohibited by applicable law (or where enhanced/heightened consent is required), Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic (Restricted Characteristics) explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging. Restricted Characteristics are defined by applicable law and include but are not limited to:</p><ul><li>Race or ethnicity/ethnic origin, color, and national origin, including citizenship or immigration status</li><li>Religious and/or philosophical beliefs</li><li>Political opinions or affiliations</li><li>Health or concerning health (including mental health, genetic, and biometric data/information)</li><li>Sexual life and/or sexual orientation</li><li>Marital and/or familial status</li><li>Disability or handicap</li><li>Trade union membership</li><li>Criminal convictions or offenses</li></ul><h2><a id="_uqbowdaofl5z"></a>Restricted Advertising Categories</h2><p>Accounts and campaigns in the following categories are subject to periodic review; campaigns may be held prior to launch.</p><p>Quantcast permits the use of its products and services for the following categories, which may be updated from time to time at Quantcast’s sole discretion. For the avoidance of doubt, Clients remain responsible for compliance with all laws, regulations, and reasonable industry customs, including but not limited to campaign content and strategy.</p><p>In certain geographies, the collection of information about certain user attributes or characteristics, or the inference thereof, is not permitted by law. For all Quantcast Campaigns, Clients are prohibited from targeting audiences, tagging pages, or otherwise using Quantcast products or services in a way that would collect information from users, or would allow inferences about users to be made, relating to attributes or characteristics prohibited by law or self-regulatory codes (<em>see Restricted Data Types)</em>. Similarly, Platform clients are prohibited from inputting Interests while creating an audience that could lead to reaching users based on one or several Restricted Characteristic(s).</p><h3><a id="_mqbj5rvst6vb"></a></h3><h3><a id="_8irt732wduqa"></a>Alcohol</h3><ul><li>Advertising is supported for Alcohol campaigns, including alcohol products such as beer, wine, spirits, non-alcoholic drinks used as mixers, alcohol-related destinations such as vineyards, bars, and distilleries, and to a limited extent, alcohol delivery services, where available and permitted by law. Campaign restrictions vary by geography, and Clients remain responsible for compliance with all laws, regulations, and industry standards, including procuring and maintaining valid licensure, where required.</li><li>Creatives must contain a responsible drinking disclosure as required by laws of the geography where the ads are displayed and/or self-regulatory codes, such as: <em>“Please drink responsibly</em>”; <em>"For legal drinking age: 21+" [or other age as required]</em>.</li><li>Where required by law, landing pages must include age self-verification for visitors (age varies by geography).</li><li>Ad delivery must be tailored to a permissible age group. For example, in the United States, site delivery locations must meet a minimum visitor composition of 21+ (other variations by geography). Additionally, some geographies may have display time prohibitions, such as requiring that ad timing avoids placement during, before, or after childrens’ programming.</li><li>Campaigns must not: appeal to minors; include athletes or portray characters who appear under the age of 25; make health, therapeutic, or social status claims (e.g., by claiming to reduce stress levels or improve sex life); and/or depict irresponsible or dangerous consumption or irresponsible activities while drinking (e.g., driving, operating machinery).</li></ul><h3><a id="_g7hhqz88bqm4"></a>Cannabis and Products Related to its Use</h3><ul><li>Campaigns for Cannabis and Products related to its use are limited to audiences in Canada. Clients remain responsible for compliance with all applicable regulations.<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li><li>Clients must undertake reasonable steps to ensure that the ad cannot be viewed or accessed by young persons;</li><li>Only information or brand preference campaigns are permitted.</li></ul></li><li>Cannabis and related products ad campaigns must not: contain any direct or implied health, curative, drug, or other therapeutic claims (including claims of physical, mental health benefits or cosmetic benefits); be directed to, attract or appeal to minors (such as with cartoons, child-friendly public figures, showing CBD as toys, marketing CBD as candy, etc.); be by means of a testimonial or endorsement; associate the promotion with an alcoholic beverage, tobacco or vaping product.</li></ul><h3><a id="_m8xnb88pi4a0"></a>Cannabidiol (“CBD”)</h3><ul><li>Cannabidiol campaigns are limited to certain geographies within the United States and Canada. Clients remain responsible for compliance with all applicable regulations.<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li><li>Some geographies may have display time prohibitions, such as requiring that ad timing avoids placement during, before, or after childrens’ programming.</li></ul></li><li>For any permitted CBD product campaigns, Clients must confirm: the CBD product is derived solely from hemp and <u>not</u> from cannabis plants; and the CBD has a THC composition below the locally mandated requirement (0.3% or less* in most geographies, but lower elsewhere, e.g., in Idaho, 0%).</li><li>All campaigns related to vaping or vapable CBD are prohibited, including vapable CBD oil, cartridges, and products related to their use (including vaporizers, pens, pipes, etc.). Campaigns for Delta-8 are also prohibited.</li><li>Landing pages for permitted CBD campaigns may not include sale of prohibited products, even if the campaign is promoting a permitted product. For example, a campaign advertising CBD gummy bears with a landing page that also sells smokable CBD cartridges and e-cigarettes is not permitted.</li><li>CBD ad campaigns must not: contain any direct or implied health, curative, drug, or other therapeutic claims (including claims of physical or mental health benefits); or attract or appeal to minors (such as with cartoons, child-friendly public figures, showing CBD as toys, marketing CBD as candy, etc.).</li></ul><h3><a id="_kxib1vljef6c"></a>Casinos and Gambling</h3><ul><li>Where permitted by law, campaigns for casinos and gambling services are supported, including for sports betting, fantasy sports betting, online casinos, state lotteries, online horse race betting, and brick and mortar casinos.<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li><li>Creatives must contain a responsible gambling message, such as: <em>“If you or someone you know has a gambling problem, help is available”</em>; as well as other disclosures as required, for example, providing information about the addictive risks of the advertised games of chance, the prohibition of participation by minors, and the availability of counseling and therapy.</li><li>Landing pages must include age self-verification for visitors (age requirement varies by geography).</li><li>Ad delivery must be generally tailored to a permissible age group (which varies by geography).</li><li>Some geographies and publishers may have display time prohibitions, such as avoiding placement during, before, or after childrens’ programming and/or live sporting events, sexual, religious, and/or political media.</li></ul></li><li>Campaigns must not: appeal to minors, portray characters who appear under the age of 25; advertise casinos or gambling activities for which the Client is not licensed in each geography in which the ads shall be displayed; target individuals self-identifying as gambling addicts on “self-exclusion lists” or seeking help for gambling addictions; encourage problem gambling, promise to fix problems (social, educational, professional, or personal), or suggest gambling is an alternative to employment; and/or suggest that skill can influence games of chance.</li></ul><h3><a id="_p2wl63kw62l"></a>Charitable Organizations</h3><ul><li>Advertising campaigns for Charitable Organizations are supported at Quantcast for advocacy campaigns <em>(to create support for specific policies, like legal reform), </em>awareness campaigns <em>(which focus on education about causes to raise support)</em>,<em> </em>and fundraising campaigns.<ul><li>Campaigns may only be run on behalf of charities that have been formally registered as nonprofit organizations in the geographies within which the Clients wish to run their campaign(s).</li><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request, (such as <a href="https://www.irs.gov/charities-non-profits/tax-exempt-organization-search"><u>proof of 501(c)(3) nonprofit status with the IRS</u></a> in the United States or <a href="https://www.gov.uk/find-charity-information"><u>registration on the Charity Register</u></a> in the United Kingdom).</li></ul></li></ul><h3><a id="_xh98nlj3wvgj"></a>Cryptocurrency</h3><ul><li>Where permitted by law, cryptocurrency campaigns are supported for Clients with required licensure for cryptocurrencies, cryptocurrency exchanges, and products and services associated with cryptocurrency mining, including facilitating use of computing resources (such as hardware products designed for cryptocurrency mining, cloud-based cryptocurrency mining services, and guides for mining cryptocurrency).<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li></ul></li><li>Campaigns for initial coin offerings and new token sales are prohibited.</li></ul><h3><a id="_rinyn6c9koo"></a>Defense Industry</h3><ul><li>Advertising for the Defense Industry is permitted in certain circumstances.</li><li>Campaigns must not: depict firearms.</li></ul><h3><a id="_823mnua9mmzz"></a>Employment</h3><ul><li>Advertising is supported for Employment campaigns, including campaigns for recruiting, hiring, job sites, job fairs and events, and internships.</li><li>Campaigns must not: engage in or have the effect of discrimination of legally-protected class demographics as set forth in applicable civil rights, privacy, or other laws and self-regulatory codes. The prohibition also applies to targeting criteria that may be a proxy for protected classes, sometimes including zip codes. Protected classes vary by geography but generally include:<ul><li>Race, color, ethnicity, or national origin;</li><li>Religion and/or political or philosophical belief;</li><li>Sex, gender or gender affiliation/identity, or sexual orientation;</li><li>Marital status and/or familial status;</li><li>Age (provided the applicant has the capacity to contract);</li><li>An applicant’s receipt of income (if derived from any public assistance program);</li><li>An applicant’s exercise, in good faith, of any right under a consumer protection law.</li></ul></li></ul><h3><a id="_vss1hg1u5i6l"></a>Healthcare Products & Services (North America Only)</h3><ul><li>Advertising for certain healthcare products and services is permitted in North America.</li><li>Note that globally, campaigns for first aid, personal hygiene, beauty products, wellness, and over-the-counter products for general consumption are not considered healthcare and are supported, so long as products are not offered as a treatment for any specific condition or diagnosis.<ul><li><em>Example</em>: Band-aids are considered a first-aid product.</li><li><em>Example</em>: Toothpaste for general consumption is considered personal hygiene, i.e., not for the treatment of gingivitis or other conditions or diagnosis.</li><li><em>Example</em>: Shampoo for general consumption, i.e., not for the treatment of alopecia, dandruff, or other conditions or diagnosis.</li><li><em>Example</em>: Beauty creams and serums, i.e., not for the treatment of eczema.</li><li><em>Example</em>: Tylenol for general household use.</li></ul></li><li>Where permitted:<ul><li>Clients may not provide to Quantcast any Sensitive Personal Information of consumers or users;</li><li>Campaigns must not involve any sensitive health condition (as defined by the NAI Code of Conduct);</li><li>Campaigns must include required disclaimers; adhere to applicable content restrictions (limitations on creatives); adhere to audience targeting requirements and restrictions.</li><li>Clients must have and maintain pre-clearance; authorization and/or licensure where required by law, and make such licensure available to Quantcast upon request.</li></ul></li><li>Campaigns must not: seek to target audiences based on condition diagnosis, or other Sensitive Personal Information; make false treatment claims; and/or promote products subject to recalls or significant government actions (e.g., OxyContin).</li></ul><h3><a id="_wobnyfyhqau6"></a>Hunting Equipment</h3><ul><li>Advertising for limited hunting equipment is supported unless prohibited by applicable law. Advertising for firearms, even if solely for hunting, is <u>not</u> permitted, regardless of whether permitted by law.</li></ul><h3><a id="_44p9549hqsfa"></a>Housing</h3><ul><li>Advertising is supported for Housing campaigns, including campaigns selling residential and commercial real estate, purchasing residential and commercial real estate, residential commercial real estate services (agents, transactions, listings), residential real estate mortgage loans (APR < 36%), residential real estate home improvement loans (APR < 36%), residential real estate insurance (homeowners’, renters’), residential and commercial real estate development, retirement and disability housing opportunities, and home improvement services.</li><li>Non-discrimination: campaigns must not engage in or have the effect of discrimination of legally-protected classes. The prohibition extends to targeting criteria that may be a proxy for protected classes, sometimes including zip codes. Protected classes vary by geography but generally include:<ul><li>Race, color, ethnicity, or national origin;</li><li>Religion and/or political or philosophical belief;</li><li>Sex, gender, or gender affiliation;</li><li>Marital status and/or familial status;</li><li>Age (provided the applicant has the capacity to contract);</li><li>The applicant’s receipt of income (if derived from any public assistance program);</li><li>The applicant’s exercise, in good faith, of any right under a consumer protection law.</li></ul></li></ul><h3><a id="_ll702z90nfll"></a>Financial products and services</h3><ul><li>Advertising is supported for Financial Services campaigns, including for credit cards (with APR < 36%), personal loans (with terms of at least 90 days and APR < 36%), loans for homes, RVs, and boats (with terms of at least 90 days and APR < 36%), nonprofit debt services (where the Client is an approved nonprofit budget and credit counseling agency or a national nonprofit association representing nonprofit credit counseling agencies), banking, financial planning and annuities, insurance (including car, home, RV, boat, and life), tax planning services, and credit monitoring services (excluding credit repair services).<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available to Quantcast upon request.</li><li>Clients must include specific disclosures required by local law.</li></ul></li><li>Campaigns must not promote: short-term loans with a repayment schedule of less than 90 days; high-interest loans or credit cards (i.e., with an APR of 36% or higher); credit repair services; payday loans or for-profit debt services.</li><li>Non-discrimination: campaigns must not engage in or have the effect of improper discrimination of legally-protected class demographics as set forth in applicable civil rights, privacy, or other laws and self-regulatory codes. The prohibition also applies to targeting criteria that may be a proxy for protected classes, sometimes including zip codes. Protected classes vary by geography but generally include:<ul><li>Race, color, ethnicity, or national origin;</li><li>Religion and/or political or philosophical belief;</li><li>Sex, gender, or gender affiliation;</li><li>Marital status and/or familial status;</li><li>Age (provided the applicant has the capacity to contract);</li><li>The applicant’s receipt of income (if derived from any public assistance program)</li><li>The applicant’s exercise, in good faith, of any right under a consumer protection law.</li></ul></li></ul><h3><a id="_gib7uv9titj0"></a>Candidate and Issue Campaigns</h3><ul><li>Responsible advertising for Political Campaigns may be permitted in limited circumstances in the United States only on a case-by-case basis.<ul><li>Clients must have and maintain licensure where required by law, and make such licensure available.</li><li>Campaign content must include disclosures and disclaimers as required by applicable law, including a “paid for” disclaimer to show the entity or the person responsible for the ad.</li></ul></li><li>Campaigns must not be funded by or otherwise involve foreign national interference; incite violence; encourage lawlessness or insurrection; include hate speech; constitute the distribution of “fake news”; or discriminate or suggest discrimination based on any protected class characteristics or otherwise.</li></ul><h3><a id="_dehsm3ocvw74"></a>Restricted Characteristics</h3><ul><li>Regardless of the industry or product category, ad sets and creatives that could reveal or reasonably allow making an inference about a Restricted Characteristic of a user who showed an interest in said creative (i.e., clicking the ad) are not permitted.</li><li>Where prohibited by law or self-regulatory code, targeting users based on a known and/or inferred Restricted Characteristic is not permitted.</li><li>Tagging or placing pixels on websites and pages featuring content that could reasonably allow making an inference about the Restricted Characteristic of a visitor is not permitted.</li></ul><p>This policy is not and should not be construed as legal advice and solely reflects Quantcast’s policy. Clients of Quantcast products and services must seek independent advice from their own counsel regarding compliance with applicable laws, regulations, codes, and industry standards. Quantcast reserves the right to update, modify, and change these policies at any time, at its sole discretion. For the avoidance of doubt, Clients always remain liable for their campaign content and strategies, and for all activities they undertake with the use of Quantcast’s products and/or services.</p> </div> </div> </div> </div> </div> </div> <div id="contract-id-337985" class="contract-container group-item " data-id="337985" data-key="quantcast-website-and-corporate-privacy-policy" data-groups="" style="display: none;"> <div class="contract-header"> <h2>Quantcast Website and Corporate Privacy Policy</h2> <div class="row"> <div class="six columns" id="version-effective-date-337985"> <label for="select-version-337985" class="select-version select-version-label">Version</label> <select name="versions-337985" id="select-version-337985" class="select-version select-version-select input-select"> <option selected value="contract-id-337985-version-64ff85bef0c87b826581afb8" class="contract-id-337985-version-64ff85bef0c87b826581afb8" data-version="1.0">Version 1.0  (Current)</option> </select> </div> </div> </div> <div id="contract-versions-337985"> <div id="contract-id-337985-version-64ff85bef0c87b826581afb8" data-vid="64ff85bef0c87b826581afb8" class="version-container js-version-container-337985 " style="display: block;"> <div id="version-languages-64ff85bef0c87b826581afb8" class="version-translation-container"> <div id="version-64ff85bef0c87b826581afb8-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Website and Corporate Privacy Policy"> <div class="row"> <h5 class="effective-date" role="presentation">Effective September 11th 2023</h5> <a id="download-version-64ff85bef0c87b826581afb8-locale-en-us" href="https://quantcast.pactsafe.io/versions/64ff85bef0c87b826581afb8.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-64ff85bef0c87b826581afb8"> <div><br /></div><div><strong><span style="font-size: 24px;">What this policy covers</span></strong></div><div>We care about your privacy and want you to be informed about what we do. This Privacy Policy explains how we collect personal information from our owned and operated corporate website(s), such as quantcast.com, client-facing portals and other sources, including through your contact with us, and how we use and disclose that information in relation to our corporate activities, such as marketing and recruiting. This document also describes the choices available to you regarding this information.</div><div>This policy does not cover information that is collected, used or disclosed in our digital advertising-related technology products and services. For more information on privacy as it relates to the products and services, please go <a href="https://legal.quantcast.com/#products-and-services-privacy-policy"><u>here</u></a>. Additionally, this policy does not apply to the privacy practices of any third parties or other websites that are linked to from our websites. We are not responsible for the privacy practices of these other parties and websites. </div><div>Sometimes we will make disclosures at the time of collection – for example on a sign-up form for an email list or webinar. To the extent that those disclosures may be different from the terms of this policy, those disclosures will apply. </div><div>We’ll try to make this all as clear and as simple as possible, but if you have questions, you can contact us, and we’ll be happy to help. (See the “Contact Us” section below.)</div><div><br /></div><div><span style="font-size: 24px;"><strong>What we do</strong></span></div><div>Quantcast operates and provides services related to digital marketing. We have products for both advertisers and publishers, and our clients and partners are generally businesses. Our Measure products help website owners to understand the interests and demographics of the people who visit their sites. For companies that want to advertise online, our Advertise products help get their ads in front of the people that are more likely to find them interesting. For consumers, we provide ads that are more useful and relevant to their interests. And for websites, our Advertise products help drive advertising revenue, without which the free Internet we all use every day would not exist. In short, we try to make online advertising more efficient and pleasant for everyone. In order to do all this, we collect and analyze data about individual consumer interests and demographics.</div><div>We also offer <a href="https://www.quantcast.com/products/choice-consent-management-platform/"><u>Quantcast Choice</u></a>, a consent management tool for publishers and advertisers built on the <a href="https://iabeurope.eu/tcf" target="_blank"><u>IAB Europe Transparency & Consent Framework</u></a> that helps website operators provide consumers with information and choices about data. From time to time, we may offer additional products.</div><div> <a href="https://legal.quantcast.com/#products-and-services-privacy-policy" rel="noopener noreferrer" target="_blank"><u>You can read more about privacy in relation to our services here.</u></a>.</div><div>Quantcast is an active member or participant of industry associations that govern the policies around online consumer privacy in the context of internet-based advertising, including: the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA), and the European Interactive Digital Advertising Alliance (EDAA). Quantcast complies with the <a href="https://www.networkadvertising.org/sites/default/files/nai_code2020.pdf" target="_blank"><u>NAI Code of Conduct</u></a>, the <a href="http://www.aboutads.info/principles/" target="_blank"><u>DAA Self-Regulatory Principles</u></a>, and the <a href="http://www.edaa.eu/european-principles/" target="_blank"><u>EDAA Self-Regulatory Principles</u></a>. We believe that these codes and principles help protect consumer privacy.</div><div>We also use, and adhere to the policies of, the IAB EU Transparency & Consent Framework (TCF) as part of our compliance with EU data protection law. See <a href="https://iabeurope.eu/transparency-consent-framework/"><u>https://iabeurope.eu/transparency-consent-framework/</u></a> for more information.</div><div><br /></div><div><strong><span style="font-size: 24px;">Information we collect</span></strong></div><div>The information we collect includes personal information (also called personal data). What type of personal information depends on the particular circumstances.</div><ul><li>When you visit our website(s) we collect information about your visit, including IP address, cookie or other identifiers, geolocation, your browsing history and other activity on the site, and how you got to our site. </li><li>We collect your contact information when you provide it to us, including name, email address, address, phone, and any other information you provide.</li><li>If you are a client or partner we may receive your business contact information from you or your employer as part of the business relationship.</li><li>We may collect information from marketing or other informational emails that we send you, using cookies and/or pixels to measure, for example, open rates.</li><li>We collect information for recruiting and business-to-business marketing from third-party sources where it is made available for these purposes, including social media sites like LinkedIn or marketing lead lists.</li><li>When you apply for a job at Quantcast we might collect a variety of personal information about you, your qualifications and experience, and your eligibility to work for us, including information like degrees, licenses and certifications, references, and more.</li><li>We may match information across different sources in order to advance the purposes described in this policy, including that we may match information like your email to information about your activity on our website.</li><li>We may work with partners who collect information from our website(s) or other sources, for the purposes described here.</li></ul><div>When we collect or receive information from a third-party, such as from a job recruiting site, your provision of and our access to information will be governed by those parties’ own policies and applicable laws. </div><div>Quantcast does not knowingly collect or use personal information from children under 16. If a parent or guardian becomes aware that his or her child has provided us with personal information, that parent or guardian should contact us. If we become aware that a child has provided us with personal information, we will delete such information from our files.</div><div><br /></div><div><span style="font-size: 24px;"><strong>How we use your information</strong></span></div><ul><li>We use website activity to better understand and improve the usability and effectiveness of our site and for fraud or crime prevention or debugging.</li><li>We also use website activity to enhance our marketing to existing and potential customers, including by matching it with other personal information to improve our marketing.</li><li>We and partners we work with may collect information from your visits to our website or from other information we have collected from or about you for marketing and advertising purposes, and we may use automated processes to make inferences about you in order to make our marketing more relevant and effective.</li><li>We use information about you to respond to queries and requests, and if you are a customer, send you administrative emails and product updates.</li><li>We or our vendors may use information for event planning and management, recruiting, marketing and advertising.</li><li>We use information for recruiting and hiring purposes, such as to find, contact, and evaluate potential employees, or to respond to your applications for employment; however, this policy does not cover personal information in the context of current or former employment relationships.</li><li>We may use information as reasonably needed to protect our business interests or as required by law.</li><li>We may use information for other corporate administrative functions consistent with the purposes above.</li></ul><div><br /></div><div><span style="font-size: 24px;"><strong>Sharing and disclosure of personal information</strong></span></div><div>We will share or disclose personal information to the extent legally permissible for these purposes:</div><ul><li>We may use and disclose information about you to government or law enforcement officials or private parties as we believe necessary: (i) to comply with any applicable laws, regulations, and valid subpoenas, warrants, and court orders; (ii) to protect the rights, property, and safety of ourselves, third parties, or the public in general; and (iii) to prevent or stop activity we consider to be illegal, harmful, or unethical.</li><li>We may sell, transfer, or otherwise share some or all of our assets, including information we collect about you, in connection with a merger, acquisition, reorganization, or sale of assets or in the event of bankruptcy. We may also make certain information available to a potential investor or purchaser (and their advisers) in advance of any such transaction completion.</li><li>If you are a customer, we may share the information as needed to provide and operate our products and services.</li><li>We may share information among our affiliated companies.</li><li>We share information with vendors, service providers, and partners for the purposes described in this policy, including that we may share information with partners who help us advertise our products and services on other websites, apps, or other locations.</li><li>We may share information with other third parties at your request or with your permission, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or to any other third party with your prior consent to do so.</li><li>We do not sell the personal information described in this policy, as that term (sell) is defined by the California Consumer Protection Act.</li></ul><div>Our websites may include third party content like video players or social media features, such as YouTube videos or the Facebook “like” button. These features may allow the social media provider, like Facebook, to collect certain information, such as your IP address, cookies and the page you are visiting. We may also communicate information to you about our products and services using social media platforms. Your interactions with social media, these features and data collection enabled by such social media features are governed by the privacy policy of the social media provider offering them. Please note that links to social media platforms or content from our website does not mean that we endorse the linked social media platform and/or content.</div><div><br /></div><div><span style="font-size: 24px;"><strong>Cookies on our websites</strong></span></div><div>We use cookies and similar technology on our websites for the purposes described here. </div><div>“Cookies” are data files that are stored on your browser or device and are used to recognize browsers over time, as well as for other purposes. Cookies allow us to recognize your device and remember information, such as your preferred language and other general settings, and allows us to track your activity across web pages.</div><div>Cookies set in the domain of the website you are visiting, i.e. quantcast.com, are called “first party cookies”. Cookies set on other domains are called “third party cookies”. Our websites use both first party and third-party cookies.</div><div>For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit <a href="https://www.allaboutcookies.org/" target="_blank"><u>www.allaboutcookies.org</u></a> and <a href="https://www.youronlinechoices.eu./" target="_blank"><u>www.youronlinechoices.eu</u></a>.</div><div><br /></div><div><strong><span style="font-size: 24px;">Your choices and rights</span></strong></div><div>If you are a customer you may be able to access, change, or delete your personal information by logging into the customer portal.</div><div><strong>Industry opt-out pages. </strong>The online advertising industry provides websites from which you may opt out of interest-based advertising that participate in self-regulatory programs. The US-based opt out pages are <a href="http://www.aboutads.info/choices" target="_blank"><u>www.aboutads.info/choices</u></a> and <a href="http://www.networkadvertising.org/choices" target="_blank"><u>www.networkadvertising.org/choices</u></a>. The European based page is <a href="https://www.youronlinechoices.com/" target="_blank"><u>www.youronlinechoices.com</u></a>. In Canada, use <a href="http://youradchoices.ca/choices" target="_blank"><u>youradchoices.ca/choices</u></a>.</div><div><strong>For mobile apps. </strong>You can opt out of certain data collection and use on most mobile devices by using your device settings. We are not able to directly access the Mobile App Opt Out on devices that offer it. To learn how to use the mobile app opt out, consult your device instructions. To find information on Opting out on Mobile Devices please visit <a href="http://www.networkadvertising.org/mobile-choice" target="_blank"><u>http://www.networkadvertising.org/mobile-choice</u></a>.</div><div>If you would like to request that we stop using information about you, you can contact us using the information below under Contact Us.</div><div>You may submit a verifiable request through Quantcast’s Data Subject Rights page, which can be found <a href="https://www.quantcast.com/privacy/data-subject-rights/"><u>here</u></a>. California residents may also submit verifiable requests by contacting Quantcast via email privacy [at] quantcast [dot] com.</div><div>When you visit our website, you may be presented with information about cookies and data collection on our website by us and other parties, and may be given the opportunity to make choices about that collection and subsequent use. </div><div>If you are in the European Economic Area, Switzerland, or the UK, you may have rights under the European or UK General Data Protection Regulation. These rights include the right to access, deletion, rectification, portability. You may also be able to revoke your consent to, object to, or request to restrict our processing of your information. And you may have the right to be informed of international transfers of your information. If you would like to exercise any of your rights, you may contact us using the information below under Contact Us. If you have a concern or complaint, you may contact us or our Data Protection Officer or you have the right to complain to a data protection regulator. Again, see Contact Us for information.</div><div>If you reside in California, you may have rights under the California Consumer Protection Act. These rights include the right to be informed about general categories and specific information we collect about you, the right to know categories of sources of information, the right to know about information about you that is sold or shared, including the categories of third parties with whom the information is shared, the right to have information about you deleted, the right to opt out of selling or certain sharing of information. Additionally, you have the right not to be discriminated against for exercising any of these rights. You may submit a request using the information in Contact Us. Consistent with California law and to provide for the security of Personal information, Quantcast will verify requests from California residents, as well as requests received from authorized agents acting on behalf of California residents.</div><div><br /></div><div><strong><span style="font-size: 24px;">Quantcast Information Control</span></strong></div><div>The Quantcast Site and Services are made available and provided to persons residing within the United States by Quantcast Corporation, located at 795 Folsom Street, San Francisco, CA 94107. Information or data relating to persons within the United States provided to or gathered by the Quantcast Site or Services is controlled by Quantcast Corporation.</div><div>The Quantcast Site and Services are made available to persons resident outside the United States by Quantcast International Limited, located at Beaux Lane House, Lower Mercer Street, 1st Floor, Dublin 2, Ireland. Information or data relating to persons resident outside the United States provided to or gathered by the Quantcast Site or Services is controlled by Quantcast International Limited.</div><div><br /></div><div><span style="font-size: 24px;"><strong>Our Legal Basis for Processing Personal information</strong></span></div><div>In order to deliver our Services, we use the information described in this Privacy Policy as necessary for our legitimate interests, unless those interests are overridden by your interests or fundamental rights and freedoms that require protection of Personal information. Our legitimate interests include providing, improving, and customizing our websites, marketing our products and services to current and potential customers, finding and hiring employees, and preventing fraud and other nefarious or harmful activities. We may share your information (as described in this Privacy Policy) where necessary to pursue our legitimate interests. You have the right to object to our use of your Personal information to pursue our legitimate interests, which is described in the How To Object and Opt Out section below.</div><div>In addition, where you have given us consent to use your information in certain ways, we will rely on your consent to process the information. You may revoke that consent at any time. Please see the Your Choices and Rights section for information as to how you may withdraw your consent.</div><div><br /></div><div><span style="font-size: 24px;"><strong>International transfers</strong></span></div><div>Quantcast operates a global service. Your information is transferred internationally between Quantcast affiliate companies and our Partners to countries around the world including the United States, where the privacy and data protection laws may be different than those in your jurisdiction. We use standard contractual clauses approved by the European Commission, and may rely on the European Commission’s adequacy decisions about certain countries, as applicable, for data transfers from the EEA to the United States and other countries. You can contact us to request a copy of our Standard Contractual Clauses.</div><div><br /></div><div><span style="font-size: 24px;"><strong>Security and retention</strong></span></div><div>We employ administrative, physical, and technical measures designed to protect the confidentiality and integrity of Personal information that we store. These measures may include encryption and employment of information storage security technologies to restrict access to our network. Please be aware that no method of transmitting information over the Internet or storing information is completely secure. We have procedures and security features in place to help keep your data secure once we receive it. Additionally, in some instances our Partners or others may provide information to us in unencrypted form.</div><div>We retain the information described in this policy for the purposes described in this policy, and or including:</div><ul><li>As business records reasonably retained in the normal course of business;</li><li>To respond to any questions, complaints or claims that may be made by you or on your behalf; or</li><li>To keep records required by law.</li></ul><div>We will retain the information for as long as it is reasonably needed for the purposes or as is otherwise legally required.</div><div><br /></div><div><span style="font-size: 24px;"><strong>Changes to this policy</strong></span></div><div>Any information that we collect is subject to the Privacy Policy in effect at the time that information is collected. Changes to our Privacy Policy will be reflected here or on some successor or replacement page on our website. </div><div><br /></div><div><strong><span style="font-size: 24px;">Contact us</span></strong></div><div>If you have any questions about this Privacy Policy, please let us know.</div><div>If you are a customer, please contact us through your account representative.</div><div>For others:</div><div><strong>Persons in the United States, please contact:</strong></div><div>Quantcast Corp.</div><div>795 Folsom Street</div><div>San Francisco, CA 94107</div><div>Email: privacy [at] quantcast [dot] com</div><div><strong>Persons outside of the United States, please contact:</strong></div><div>Quantcast International Limited</div><div>Beaux Lane House</div><div>Lower Mercer Street, 1st Floor</div><div>Dublin 2, Ireland</div><div>Email: privacy.qil [at] quantcast [dot] com</div><div>The Data Protection Officer for Quantcast International Limited can be contacted at dpo [at] quantcast [dot] com.</div><div>If you have contacted us or our Data Protection Officer about a privacy or data use concern and feel that we have not addressed it satisfactorily, you may contact our US-based third party dispute resolution provider (free of charge) at <a href="https://feedback-form.truste.com/watchdog/request" target="_blank"><u>https://feedback-form.truste.com/watchdog/request</u></a>.<br />If you are a resident of the EEA, you also have the right to lodge a complaint against us with our lead supervisory authority, the <a href="https://www.dataprotection.ie/docs/Home/4.htm" target="_blank"><u>Irish Data Protection Commission</u></a>, or your <a href="http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm" target="_blank"><u>local supervisory authority</u></a> in the country in which you reside.</div> </div> </div> </div> </div> </div> </div> <div id="contract-id-338017" class="contract-container group-item " data-id="338017" data-key="products-and-services-privacy-policy" data-groups="" style="display: none;"> <div class="contract-header"> <h2>Quantcast Products and Services Privacy Policy</h2> <div class="row"> <div class="six columns" id="version-effective-date-338017"> <label for="select-version-338017" class="select-version select-version-label">Version</label> <select name="versions-338017" id="select-version-338017" class="select-version select-version-select input-select"> <option selected value="contract-id-338017-version-67e443ff46f4cc44ef6e8292" class="contract-id-338017-version-67e443ff46f4cc44ef6e8292" data-version="5.3">Version 5.3  (Current)</option> <option value="contract-id-338017-version-6760a77b4189a5fd3c7d6fbd" class="contract-id-338017-version-6760a77b4189a5fd3c7d6fbd" data-version="5.2">Version 5.2</option> <option value="contract-id-338017-version-66688e85c129f559afa47a41" class="contract-id-338017-version-66688e85c129f559afa47a41" data-version="5.1">Version 5.1</option> <option value="contract-id-338017-version-65cc01a2bf28361a2fee19f3" class="contract-id-338017-version-65cc01a2bf28361a2fee19f3" data-version="5.0">Version 5.0</option> <option value="contract-id-338017-version-65cbfeeaddf33d4a8a3baef1" class="contract-id-338017-version-65cbfeeaddf33d4a8a3baef1" data-version="4.0">Version 4.0</option> <option value="contract-id-338017-version-65cbedc30ec275a61018fd6a" class="contract-id-338017-version-65cbedc30ec275a61018fd6a" data-version="3.0">Version 3.0</option> <option value="contract-id-338017-version-65bc2c2d7a3c1a4c65058813" class="contract-id-338017-version-65bc2c2d7a3c1a4c65058813" data-version="2.0">Version 2.0</option> <option value="contract-id-338017-version-64ff8b4367ef06efd708371a" class="contract-id-338017-version-64ff8b4367ef06efd708371a" data-version="1.0">Version 1.0</option> </select> </div> </div> </div> <div id="contract-versions-338017"> <div id="contract-id-338017-version-67e443ff46f4cc44ef6e8292" data-vid="67e443ff46f4cc44ef6e8292" class="version-container js-version-container-338017 " style="display: block;"> <div id="version-languages-67e443ff46f4cc44ef6e8292" class="version-translation-container"> <div id="version-67e443ff46f4cc44ef6e8292-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Products and Services Privacy Policy"> <div class="row"> <h5 class="effective-date" role="presentation">Effective March 26th 2025</h5> <a id="download-version-67e443ff46f4cc44ef6e8292-locale-en-us" href="https://quantcast.pactsafe.io/versions/67e443ff46f4cc44ef6e8292.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-67e443ff46f4cc44ef6e8292"> <h1><a id="_gjdgxs"></a><strong>Products and Services Privacy Policy</strong></h1><p>This Policy takes effect on March 25 2025.</p><p><a href="#_gjdgxs"><u>Products and Services Privacy Policy</u></a></p><p><a href="#_30j0zll"><u>Who we are and what we do</u></a></p><p><a href="#_vzccaqv9qnxj"><u>Scope of this Privacy Policy</u></a></p><p><a href="#_qhdflh3wo5ir"><u>Self-regulatory standards</u></a></p><p><a href="#_2et92p0"><u>Information collection</u></a></p><p><a href="#_fx68ye2m5t7h"><u>Information use and legal basis</u></a></p><p><a href="#_ckzev9puv755"><u>Information sharing</u></a></p><p><a href="#_vyaqonja1y9c"><u>Information security</u></a></p><p><a href="#_rjfkak8jzdzk"><u>Information retention</u></a></p><p><a href="#_lnxbz9"><u>International transfers</u></a></p><p><a href="#_mrd0d9mm2otr"><u>Your choices and legal rights</u></a></p><p><a href="#_bxh0goj3tskj"><u>Additional information for EEA, UK, and Switzerland residents</u></a></p><p><a href="#_gtsgdsjwodpu"><u>Additional information for residents of certain U.S. states</u></a></p><p><a href="#_4i7ojhp"><u>Contact us</u></a></p><p><a href="#_2xcytpi"><u>Changes to this Privacy Policy</u></a></p><p>Capitalised terms used in this Products and Services Privacy Policy (the “Privacy Policy”) are defined in <a href="http://quantcast.com/privacy/key-terms"><u>Key Terms</u></a> unless otherwise defined herein.</p><p>To exercise your Data Subject Rights (described in the <a href="#_mrd0d9mm2otr"><u>Your choices and legal rights</u></a> below), please visit the <a href="https://www.quantcast.com/privacy-choices/"><u>Quantcast Privacy Choices</u></a> page.</p><h2><a id="_30j0zll"></a>Who we are and what we do</h2><p>Quantcast (“we”, “our”, or “us”) is a global digital advertising technology group of companies. Quantcast offers Solutions that help digital advertisers and publishers (collectively, “Clients”) understand and grow their client base. Through Quantcast Advertise Solutions, advertiser Clients can plan, activate, and measure the performance of their advertising campaigns seamlessly in a single audience platform, which helps them to place their ads to maximise results. Through Quantcast Measure Solutions, digital publisher Clients leverage insights to better understand the makeup of their audiences, how audiences spend their time across their digital properties, and what audiences care about, all of which help these digital businesses better connect their content and Audiences with the right advertising. We will refer to all of these services as “Solutions.”</p><p>To provide the Solutions, Quantcast collects and uses Personal Information for various purposes, such as measuring and understanding audiences, targeting and delivering ads, measuring ad performance, and similar related purposes. As described in the <a href="#_2et92p0"><u>Information Collection</u></a> section below, we may join or match Personal Information about you, which may include your Online Data from your visits across different digital properties, like websites,mobile apps, or streaming media devices (such as connected TVs (“CTVs”)), that have implemented Quantcast Pixels, Tags or SDKs (which is sometimes called “tracking” in the industry) or Offline Data . This allows us, for example, to enrich our existing data sets and provide meaningful reports for our Clients regarding the effectiveness of their ads or content. We may also combine Personal Information that we collect in order to probabilistically link media consumption to a single user, which is sometimes called Cross-Media Matching/Linking. To the extent that we combine Personal Information that we collect from and about you in connection with our performance of the Solutions, we will use such combined information only as described in this Privacy Policy.</p><p>This Privacy Policy describes in more detail how we collect, use, disclose, and protect Personal Information, otherwise obtain and Process it in connection with the delivery of the Solutions, and the controls we provide you to manage such information and exercise your choices and legal rights. As noted in the <a href="#_fx68ye2m5t7h"><u>Information use and legal basis</u></a> section below, we use the <a href="https://iabeurope.eu/transparency-consent-framework/"><u>Transparency and Consent Framework</u></a> (“TCF”) standard to facilitate compliance with applicable laws in Europe, primarily in accordance with the EU and UK General Data Protection Regulation (“GDPR”). Because the TCF is one means of explaining Processing activities, and because our Processing activities are consistent globally, the TCF Purposes are applicable to all Personal Information that we Process (regardless of the information’s country of origin).</p><p>In the United States, the Solutions are provided by Quantcast Corporation, located at 795 Folsom Street, San Francisco, CA 94107. Personal Information relating to individuals located within the United States provided to or gathered by us in connection with the delivery of the Solutions is controlled by Quantcast Corporation.</p><p>Outside of the United States, the Solutions are provided by Quantcast International Limited, located at Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland. In so far as Quantcast acts as a “controller” (as defined under applicable law), Quantcast International Limited is the controller of your Personal Information if you reside in the European Economic Area (EEA), United Kingdom (UK), Switzerland, or any other jurisdiction outside of the United States.</p><h2><a id="_sypag1xynybj"></a></h2><h2><a id="_vzccaqv9qnxj"></a>Scope of this Privacy Policy</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>This Privacy Policy covers Quantcast’s use of Personal Information for the Solutions only. This Privacy Policy does not cover:</p><ul><li>Personal Information collected from our website, www.quantcast.com, except to the extent that we use our own Solutions on our website. It also does not pertain to the collection and use of Personal Information in connection with our corporate functions, such as marketing, recruiting, people management, business-to-business communications, and so forth. For our privacy policy relating to our website and our corporate functions, please click <a href="https://legal.quantcast.com/#quantcast-website-and-corporate-privacy-policy"><u>here</u></a>.</li><li>Any third parties’ handling of Personal Information, unless explicitly stated otherwise. We encourage you to review the privacy policies of any other companies that you engage or interact with to understand their information handling and privacy practices.</li></ul><p>We use some phrases in this Privacy Policy that are unique to our business and/or the digital advertising industry. For a list of defined terms that you should familiarise yourself with to make it easier to review this Privacy Policy, please review the <a href="http://quantcast.com/privacy/key-terms"><u>Key Terms</u></a>.</p><p>For clarity, we want to note that in some circumstances, Quantcast may also process certain Personal Information described in this Privacy Policy as a processor/service provider.</p><p>California Notice at Collection: We collect the categories of Personal Information listed in the <a href="#_gtsgdsjwodpu"><u>Additional information for residents of certain U.S. states</u></a> section below. As further described in the <a href="#_fx68ye2m5t7h"><u>Information use and legal basis</u></a> section below, we collect this information in order to deliver the Solutions and conduct our business. To learn more, please see the <a href="#_gtsgdsjwodpu"><u>Additional information for residents of certain U.S. states</u></a> section.</p><h2><a id="_qhdflh3wo5ir"></a>Self-regulatory standards</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>Quantcast supports and participates in several digital advertising self-regulatory organisations, as further described below.</p><ul><li>We are members of the <a href="https://thenai.org/"><u>Network Advertising Initiative (NAI)</u></a>.</li><li>We participate in the Digital Advertising Alliance (DAA) and adhere to the <a href="https://youradchoices.com/principles"><u>DAA Self-Regulatory Principles</u></a>.</li><li>We participate in the European Interactive Digital Advertising Alliance (EDAA) and are certified under the <a href="http://www.edaa.eu/european-principles/"><u>EDAA Principles</u></a>.</li><li>We participate in, and comply with, the policies and technical specifications of the <a href="https://iabeurope.eu/transparency-consent-framework/"><u>IAB Transparency and Consent Framework (TCF)</u></a> as a vendor. Quantcast’s IAB Europe-assigned identification number is Vendor ID #11.</li></ul><p>Please see the <a href="#_mrd0d9mm2otr"><u>Your choices and legal rights</u></a> section of this Privacy Policy for more information about the opt-out tools offered by the NAI, DAA, and EDAA.</p><p>Do Not Track (“DNT”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We do not honor DNT at this time, due to the lack of a clear industry standard. Please visit the <a href="https://www.quantcast.com/privacy-choices/"><u>Quantcast Privacy Choices</u></a> page for your opt-out options.</p><h2><a id="_2et92p0"></a>Information collection</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>We collect or receive Personal Information about or relating to you in various ways, including from digital properties, like websites, mobile apps, or streaming media devices (such as connected TVs (“CTVs”), and other sources of digital content. Details about the categories of Personal Information we collect and receive, the source or manner in which we obtain each category of Personal Information, the purpose(s) for which we Process each category of Personal Information, and the retention period for each category of Personal Information we Process can be found in the table below. As described in the <a href="#_30j0zll"><u>Who we are and what we do</u></a> section, where applicable the Processing purposes identified in the table below are tied to the TCF Purposes outlined in the <a href="#_fx68ye2m5t7h"><u>Information use and legal bases</u></a> section.</p><table><thead><tr><th><p>Category and Description of Personal Information</p></th><th><p>Source of Personal Information</p></th><th><p>Purpose for Processing (including where relevant the TCF Purpose) and Retention Period</p></th></tr><tr><th><p>Pseudonymous Identifiers: unique values that distinguish your browser profile(s) or device(s).</p><p>Examples include a Cookie ID, device IP Address, hashed email addresses, 3rd party identifiers, or other Device Identifiers or Device Configuration/ Information.</p></th><th><p>Usually generated when Pixels, Tags, or SDKs are loaded by a Client on its digital property (i.e., website, mobile app, or device) and sends information to us. Different kinds of Pixels, Tags, or SDKs are used for different purposes, but the types of information generated are the same.</p><p>Such information may also be received through a server- to- server connection, such as when receiving a Bid Request.</p><p>.</p></th><th><p>Pseudonymous Identifiers will be retained for up to 13 months for the following purposes <em>(NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset)</em>:</p><p>Store and/or access information on a device (TCF Purpose 1)</p><p>Use limited data to select advertising (TCF Purpose 2)</p><p>Create profiles for personalised advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Measure content performance (TCF Purpose 8)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve services (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1 )</p><p>Deliver and present advertising and content (TCF Special Purpose 2)</p><p>Save and communicate privacy choices (Special Purpose 3)</p><p>Match and combine data from other data sources (TCF Feature 1)</p><p>Link different devices (TCF Feature 2)</p><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p><p>Recording consent choices made by users</p></th></tr><tr><th><p>Imprecise/Approximate Location Information: The time zone and approximate geolocation (e.g., postal code or city) of your device.</p></th><th><p>Inferred or derived by Quantcast from your device’s IP Address or included in Bid Requests.</p></th><th><p>Imprecise/Approximate Location Information will be retained for up to Up to 13 months for the following Purposes:</p><p>Use limited data to select advertising (TCF Purpose 2)</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Measure content performance (TCF Purpose 8)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p><p>Deliver and present advertising and content (TCF Special Purpose 2)</p><p>Save and communicate privacy choices (Special Purpose 3)</p><p>Match and combine data from other data Link different devices (TCF Feature 2)</p><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p></th></tr><tr><th><p>Event Data: Information relating to your Online Data, which may include Pseudonymous Identifiers, Imprecise/Approximate Location Information, HTTP Request Header Information, Device Information, and Browsing Data.</p></th><th><p>Generated when Pixels, Tags or SDKs, installed by a Client on its digital property, loads and sends information to us.</p><p>Different kinds of Pixels, Tags or SDKs are used for different purposes, but the types of information generated are the same.</p><p><br /></p></th><th><p>Event Data will be retained for up to 13 months for the following Purposes:</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Measure content performance (TCF Purpose 8)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p><p>Deliver and present advertising and content (TCF Special Purpose 2)</p><p>Save and communicate privacy choices (Special Purpose 3)</p><p>Link different devices (TCF Feature 2)</p><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p></th></tr><tr><th><p>Bid Request Data: A bid request is an offer from a digital inventory provider (e.g., a publisher or Exchange),, to show an ad on a digital property. Bid Request Data includes information about your visit to the digital property, which helps us understand where an ad will be displayed, Device Information, and who might see it.</p><p>Bid Request Data also commonly includes a Pseudonymous Identifier (if available), the content that the ad would serve into, the type of device the ad would be served on, the Imprecise / Approximate Location Information of the device, the size of the ad, and consent information. Because Bid Requests include information about the content you are visiting, over time, accumulated Bid Requests may show your browsing behavior.</p></th><th><p>Received from a digital inventory provider.</p></th><th><p>Bid Request Data will be retained for up to 13 months for the following Purposes:</p><p>Use limited data to select advertising (TCF Purpose 2)</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p><p>Deliver and present advertising and content (TCF Special Purpose 2)</p><p>Save and communicate privacy choices (Special Purpose 3)</p><p>Link different devices (TCF Feature 2)</p><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p></th></tr><tr><th><p>Imported Data (Client): Pseudonymised Information, which may include Online Data, and/or Offline Data that may be apportioned by Browsing Data, Attributes, Segments, Label Data and Interests.</p></th><th><p>Uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“API”) by a particular Client for use on its behalf.</p><p><br /></p></th><th><p>Imported Data (client) will be retained for up to 30 days for the following Purposes:</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud (TCF Special Purpose 1)</p><p>(For clarity, Quantcast may retain data for a different period if instructed by a Client for which Quantcast is acting as a service provider/processor.)</p></th></tr><tr><th><p>Imported Data (Third Party/Segment): Pseudonymised Information, which may include Online Data, and/or Offline Data that may be apportioned by Browsing Data, Attributes, Segments, Label Data and Interests.</p></th><th><p>Uploaded to the Quantcast platform or provided to us via an API by third-party Data Management Platforms or Data Providers.</p><p><br /></p></th><th><p>Imported Data (Third Party/Segment) will be retained for up to 30 days for the following Purposes:</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>TUnderstand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p><p>(For clarity, Quantcast may retain data for a different period if instructed by a Client for which Quantcast is acting as a service provider/processor.)</p></th></tr><tr><th><p>Inferences/Inferred Data: Information drawn from the above-listed categories of information (i.e., Event Data, Bid Request Data, Imported Data (Client), and Imported Data (Third Party/Segment)).</p><p>We may, for example, use information that we have collected to infer your interests, age, gender, marital status, or income range. These Inferences may include Interests and Attributes.</p></th><th><p>Derived by Quantcast from previously collected Event Data, Bid Request Data, Imported Data (Client), and/or Imported Data (Third Party/Segment).</p><table><thead><tr><th><br /></th></tr></thead></table><p><br /></p></th><th><p>Inferences/Inferred Data will be retained for up to 13 months for the following Purposes:</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Measure content performance (TCF Purpose 83)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p></th></tr><tr><th><p>Training Data: Pseudonymous Information used to improve Quantcast’s algorithms and measure how well they are working.</p></th><th><p>Received from third-party data providers and matched to Pseudonymous Identifiers.</p></th><th><p>Training Data will be retained for up to 30 days for the following Purposes:</p><p>TCF Purpose 3: Create profiles for advertising (TCF Purpose 3)</p><p>TCF Purpose 8: Measure content performance (TCF Purpose 8)</p><p>TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>TCF Purpose 10: Develop and improve products (TCF Purpose 10)</p><p>TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p></th></tr><tr><th><p>Information you provide: This may include your contact details, (e.g., name, email address, or phone number) and any commentary or other information you provide when you contact Quantcast.</p></th><th><p>Provided by you when you contact Quantcast.</p></th><th><p>Carrying out our legitimate business purposes.</p><p>Retention Period: up to 18 months</p></th></tr></thead></table><p>Additionally, any of the categories of Personal Information described above may be Processed and retained for the following purposes.</p><table><thead><tr><th><p>Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</p></th><th rowspan="3"><p>Retained as needed for these purposes, including as required by applicable law. Otherwise, categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr><tr><th><p>Responding to legal requests</p></th></tr><tr><th><p>Complying with relevant laws and regulations</p></th></tr><tr><th><p>Conducting research</p></th><th><p>Categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr><tr><th><p>Hosting of Personal Information for above-listed purposes</p></th><th><p>Categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr></thead></table><p>Sensitive information</p><p>We generally do not seek or permit sensitive Personal Information (e.g., information revealing an individual’s racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; genetic or biometric data that is Processed for the purpose of uniquely identifying an individual; information concerning an individual’s health, sex life, or sexual orientation; and information relating to criminal convictions and offenses) to be used in the Solutions without your consent or by otherwise ensuring that such Processing is in accordance with applicable laws and rules.</p><p>Children’s information</p><p>We do not knowingly process Personal Information about data subjects considered to be children under applicable law. If a parent or guardian becomes aware that Quantcast has received Personal Information about his or her child, the parent or guardian should contact us at privacy[at]quantcast[dot com. If we become aware that we have received Personal Information about data subjects considered to be children under applicable law, we will take all reasonable steps to delete such information from our files.</p><p>Contractual commitments from our Clients and third-party Data Providers:</p><p>We contractually require other companies that provide or make available to us Personal Information to take steps to ensure that we can lawfully Process such information, which include: (i) posting complete and accurate privacy policies that comply with applicable laws and rules and describe their Personal Information collection, use, and sharing practices; (ii) obtaining all legally-required consents and necessary permissions; and (iii) providing individuals with appropriate choices and the ability to opt out of the Processing of their Personal Information, where necessary or appropriate.</p><h2><a id="_fx68ye2m5t7h"></a>Information use and legal basis</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>As described in the <a href="#_30j0zll"><u>Who we are and what we do</u></a> section, we generally use the TCF as the mechanism for describing our Processing activities, and in Europe specifically for establishing our legal basis for Processing and managing users’ preferences for online personalised advertising and related activities. The TCF is designed to allow a digital business to present information and choices to users on its website relating to the Processing of their Personal Information.</p><p>We Process Personal Information for the purposes for which it was collected or provided to us. The table below describes the specific purposes for which we Process the Personal Information we collect or otherwise obtain about you. This table includes:</p><ul><li>the purposes for which Quantcast Processes Personal Information ,which are tied to the defined purposes for Processing, special purposes, and features set forth in the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/"><u>TCF Policies</u></a> and official technical documentation disseminated by IAB Europe where applicable(see Appendix A of the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/"><u>TCF Policies</u></a> for examples and illustrations of the purposes, special purposes and features)</li><li>a description of each Processing activity using TCF-specific terminology (to the extent applicable), and</li><li>the legal basis that we rely on to perform each of our Processing activities.</li></ul><p>Please note that in Europe, where we indicate that “Legitimate Interests” in accordance with the GDPR is the legal basis for Processing, we carry out the Processing in reliance on our legitimate interests or those of a third party (e.g., our Clients), provided that such interests are not outweighed by your interests or fundamental rights and freedoms.</p><table><thead><tr><th><p>Processing Purpose / TCF Purpose (where TCF is applicable)</p></th><th><p>Description of Processing Activity (using TCF Purpose terms)</p></th><th><p>Legal Basis for Processing for EU/UK</p></th></tr><tr><th><p>Storing and/or accessing information on a device (TCF Purpose 1)</p></th><th><p>Cookies, Device Identifiers, or other information more fully described in association with the purposes below and in the tables above can be stored or accessed on your device for the purposes presented to you.</p></th><th><p>Consent</p></th></tr><tr><th><p>Use limited data to select advertising (TCF Purpose 2)</p></th><th><p>Ads can be shown to you based on the content you’re viewing, the app you’re using, your device’s<a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information"><u> </u></a>Imprecise/Approximate Location Information, or your device type.</p><p>When selecting “Use limited data to select advertising”, Quantcast will:</p><ul><li>Use real-time information about the context in which the ad will be shown, including information about the content and your device, such as: device type and capabilities, User Agent, URL, and IP Address</li><li>Use your device’s Imprecise/Approximate Location Information</li><li>Control the frequency of ads shown to you</li><li>Sequence the order in which ads are shown to you</li><li>Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context</li></ul></th><th><p>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to help our advertiser Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads.</p></th></tr><tr><th><p>Creating profiles for personalised ads (TCF Purpose 3)</p></th><th><p>A profile can be built about you and your Interests to show you personalised ads that are relevant to you.</p><p>To create or edit a profile for use in personalised advertising, Quantcast will:</p><ul><li>Collect information about you, including your activity, visits to websites or mobile apps or streaming media, or Imprecise/Approximate Location Information</li><li>Aggregate Attributes and Interests and Panel-based demographic information,</li><li>Combine information with other information previously collected, including from across websites or mobile apps or streaming media</li></ul></th><th><p>Consent</p></th></tr><tr><th><p>Using profiles to select personalised ads (TCF Purpose 4)</p></th><th><p>When serving personalised ads, Quantcast will select personalised ads based on Personal Information collected from or about you, such as your prior activity, Interests, visits to websites or mobile apps or streaming media, Imprecise/Approximate Location Information, demographic information or Inferences.</p></th><th><p>Consent</p></th></tr><tr><th><p>Measuring advertising performance (TCF Purpose 7)</p></th><th><p>Quantcast will measure the performance and effectiveness of ads that you see or interact with.</p><p>In particular, to measure whether and how ads were delivered to you and how you interacted with them, Quantcast will:</p><ul><li>Provide reporting to Clients about ads, including their effectiveness and performance</li><li>Provide reporting to Clients about your interactions with ads using data observed during your interaction with the ad</li><li>Provide reporting to Clients about the ads displayed on their properties</li><li>Measure whether an ad is serving in a suitable editorial environment (brand-safe) context</li><li>Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity</li><li>Combine this information with other information previously collected, including from across websites or mobile apps or streaming media</li></ul><p>In the provision of the Solutions to some Clients, Quantcast may correlate information between entries within its own datasets that have the same Pseudonymous Identifier or with information obtained from Ad Serving, Ad Verification, or Data Management Platforms/Data Providers. We do this to provide aggregated reporting to Clients about the number of visitors to their digital properties.</p><p>Quantcast does not apply Panel or similarly derived Audience Insights data to ad measurement data without a separate legal basis to apply market research to generate Audience Insights.</p></th><th><p>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to help our advertiser Clients meet their objective of ascertaining, measuring, and improving the effectiveness of their ad campaigns.</p></th></tr><tr><th><p>Measuring content performance (TCF Purpose 8)</p></th><th><p>The performance and effectiveness of content that you see or interact with can be measured.</p><p>To measure content performance, Quantcast will:</p><ul><li>Measure and report to Clients on how content was delivered to and interacted with by you</li><li>Provide reporting to Clients, using directly measurable or known information about your interactions with the content</li><li>Combine this information with other information previously collected, including from across visits to websites or mobile apps or streaming media</li></ul></th><th><p>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to help our Clients meet their objective of executing their digital content strategies more effectively.</p></th></tr><tr><th><p>Understanding audiences through statistics or combinations of data from different sources i.e., applying market research to generate Audience Insights (TCF Purpose 9)</p></th><th><p>Market research can be used to learn more about the Audiences who visit websites, mobile apps, or streaming media, and view ads.</p><p>To generate Audience Insights, Quantcast will:</p><ul><li>Provide aggregate reporting to advertisers or their representatives (such as advertising agencies) about the Audiences reached by their ads, through Panel-based and similarly derived insights</li><li>Provide aggregate reporting to Clients about the Audiences that were served or interacted with content and/or ads on their properties by applying Panel-based and similarly derived insights</li><li>Associate Offline Data with you for the purposes of market research to generate Audience Insights (if we have declared that we will match and combine Offline Data sources)</li><li>Combine this information with other information previously collected, including from visits to websites or mobile apps or streaming media</li></ul></th><th><p>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to help our Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads and/or executing their digital content strategies more effectively.</p></th></tr><tr><th><p>Developing and improving services (TCF Purpose 10 )</p></th><th><p>Your information can be used to improve Quantcast’s existing systems and software and to develop new products.</p><p>To develop and improve its products, Quantcast will:</p><ul><li>Use information to improve its existing products with new features and to develop new products</li><li>Create new models and algorithms through machine learning</li></ul><p>Quantcast primarily uses Training Data to train its algorithms how to infer individuals’ Attributes and Interests in the context of the Solutions.</p></th><th><p>Consent or Legitimate Interest, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to meet our organisational objective of continuously improving the Solutions for our Clients.</p></th></tr><tr><th><p>Ensuring security, preventing and detecting fraud, and fixing errors (TCF Special Purpose 1)</p></th><th><p>Your information can be used to monitor for and prevent fraudulent activity and ensure our systems and processes work properly and securely.</p><p>To ensure security, prevent fraud, and debug, Quantcast will:</p><table><thead><tr><th><ul><li>Ensure information is securely transmitted</li><li>Detect and prevent malicious, fraudulent, invalid, or illegal activity</li><li>Ensure correct and efficient operation of systems and processes, including monitoring and enhancing the performance of systems and processes engaged in permitted purposes</li></ul></th></tr></thead></table></th><th><p>Legitimate Interests</p><p>We conduct the Processing to meet organisational objectives such as to maintain our IT systems; to ensure the electronic security of our business; and to detect and prevent against malicious, fraudulent, invalid, and illegal activity.</p></th></tr><tr><th><p>Technically deliver ads or content (TCF Special Purpose 2)</p></th><th><p>Your device can receive and send information that allows you to see and interact with ads and content.</p><p>To deliver information and respond to technical requests, Quantcast will:</p><ul><li>Use your device’s IP Address to deliver an ad or content over the internet</li><li>Respond to your interactions with an ad or content by sending you to a landing page</li><li>Use information about your device type and capabilities for delivering ads or content (e.g., to deliver the right size ad creative or video file in a format supported by your device)</li></ul><p>Quantcast may also match Pseudonymous Identifiers with third parties in order to deliver ads to Audiences.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to help our advertiser Clients meet their objective to ascertain, measure, and improve the effectiveness of their ad campaigns.</p></th></tr><tr><th><p>Save and communicate privacy choices (Special Purpose 3)</p></th><th><p>The consent choices you make on a digital property regarding the use of your information and profiles for the purposes listed above are saved and made available to Quantcast. This is necessary to allow Quantcast to respect your choices.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our requirements to respect your consent choices.</p></th></tr><tr><th><p>Matching and combining data from other sources i.e. offline data (TCF Feature 1)</p></th><th><p>Offline Data can be combined with your online activity in support of one or more purposes or special purposes outlined in this table.</p></th><th><p>The legal basis will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Linking different devices (TCF Feature 2)</p></th><th><p>Different devices can be determined as belonging to you or your household in support of one or more purposes.</p><p>Through Cross-Media Matching/Linking, Quantcast will:</p><ul><li>Deterministically determine that two or more devices belong to you or your household</li><li>Probabilistically determine that two or more devices belong to you or your household</li></ul></th><th><p>The legal basis will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Receiving and using automatically sent device characteristics for identification (TCF Feature 3)</p></th><th><p>Your device will be distinguished from other devices based on information it automatically sends, such as IP Address or browser type.</p><p>In particular, Quantcast will:</p><ul><li>Create an identifier using information collected automatically from your device for specific characteristics (e.g., IP Address or User Agent information)</li><li>Use such an identifier to attempt to re-identify your device</li></ul></th><th><p>The legal basis will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</p></th><th><p>We Process, preserve, and share Personal Information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our objective of protecting ourselves and others, including in connection with investigations, litigation, and regulatory inquiries.</p></th></tr><tr><th><p>Responding to legal requests</p></th><th><p>We preserve and share Personal Information in response to legal requests from law enforcement and other government officials, to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure of such information is necessary to comply with a judicial proceeding or court order.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our objective of protecting ourselves and others, including in connection with investigations and regulatory inquiries.</p></th></tr><tr><th><p>Complying with relevant laws and regulations</p></th><th><p>We Process Personal Information to comply with our legal obligations under applicable law.</p><p>Examples of Irish and EU laws enforceable in Ireland that could give rise to an obligation requiring us to Process Personal Information we hold about you are:</p><ul><li>Civil and commercial matters: where we are in receipt of a court order to disclose information for the purposes of court proceedings, such as under Regulation (EU) No 1215/2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters</li><li>Criminal matters: to comply with requests from Irish law enforcement to provide information in relation to an investigation, such as under Section 10 of the Criminal Justice (Miscellaneous Provisions) Act 1997 as amended by 6(1)(a) of the Criminal Justice Act 2006 or to take steps to report information to law enforcement where required</li><li>Consumer matters: to comply with our obligations under consumer law, such as the Competition and Consumer Protection Act 2014 (e.g., where the Irish Competition and Consumer Protection Commission requests information)</li><li>Corporate and taxation matters: to comply with our obligations under company legislation and tax law, such as the Companies Act 2014 or where the Irish Revenue requests information</li><li>Regulatory matters: to comply with our obligations under data protection laws, including to engage with regulators, such as the Data Protection Commission under the GDPR and the Data Protection Act 2018</li></ul><p>See<a href="https://legal.quantcast.com/#laws"><u> https://legal.quantcast.com/#laws</u></a> for the current list of laws which are enforceable in Ireland that give rise to a legal obligation for Quantcast which results in the Processing of Personal Information. As new laws may be enacted or other obligations may require us to Process your Personal Information, we will update this list from time to time.</p></th><th><p>Compliance with a legal obligation.</p></th></tr><tr><th><p>Conducting research</p></th><th><p>We use Personal Information to conduct research, surveys, product testing, and troubleshooting to help us operate and improve our products and services.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our organisational objective of delivering and continuously improving the Solutions for our Clients.</p></th></tr><tr><th><p>Hosting information</p></th><th><p>We Process Personal Information to manage our business, which includes hosting Personal Information in our on-premise data centers and/or cloud computing services.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our organisational objective of delivering the Solutions to our Clients.</p></th></tr></thead></table><h2><a id="_h913k9cl254"></a></h2><h2><a id="_ckzev9puv755"></a>Information sharing<strong> </strong></h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>In connection with one or more of the purposes outlined in the <a href="#_fx68ye2m5t7h"><u>Information use and legal basis</u></a> section above, we may share your Personal Information with the categories of third parties described below.</p><table><thead><tr><th><p>Category of Recipient</p></th><th><p>Description and Purpose of Sharing</p></th><th><p>Categories of Personal Information Shared</p></th></tr><tr><th><p>Quantcast-affiliated companies</p></th><th><p>We share your Personal Information with Quantcast-affiliated companies in order to provide the Solutions.</p></th><th><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr><tr><th><p>Our vendors (including service providers/data processors)</p><p>Visit the <a href="https://www.quantcast.com/legal/quantcast-partners/"><u>Quantcast Partner Page</u></a> for a list of some of our vendors.</p></th><th><p>We share your Personal Information with vendors who act on our behalf and are subject to binding contractual obligations and restrictions on the Processing of Personal Information we share with them. For example, these companies assist with information hosting, information Processing, database management, and administrative tasks.</p></th><th><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr><tr><th><p>Our partners, such as Data Management Platforms and Data Providers and Advertising Exchanges</p><p>Visit the <a href="https://www.quantcast.com/legal/quantcast-partners/"><u>Quantcast Partner Page</u></a> for a list of some of our partners</p></th><th><p>We share Pseudonymous Identifiers with companies that we partner with to support the operation of the Solutions. Specifically, Quantcast shares Pseudonymous Identifiers with 1) data providers via Data Management Platforms for the purpose of performing Cookie Syncing/Matches with Imported Data (Client) and Third Party/Segment Data, and 2) and Advertising Exchanges for the purpose of serving ads.</p></th><th><p>Pseudonymous Identifiers.</p></th></tr><tr><th><p>Relevant third parties as part of a corporate transaction</p></th><th><p>In the event of a reorganisation, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may share your Personal Information with (or transfer your Personal Information to) certain third parties, such as the acquiring entity and its advisors. We may also make certain information available to a potential investor or purchaser (and their advisers) in advance of any such transaction’s completion.</p></th><th><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr><tr><th><p>Competent governmental and public authorities</p></th><th><p>We may share your Personal Information with governmental and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests.</p></th><th><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr><tr><th><p>Other third parties</p></th><th><p>We will share your Personal Information with other third parties at your direction or with your consent.</p><p>Additionally, we may share your Personal Information as necessary or appropriate or where otherwise permitted by law to:</p><ul><li>Enforce our agreements</li><li>Protect our operations</li><li>Protect our rights, privacy, safety, property, and/or those of other persons</li><li>Allow us to pursue available remedies or limit damages that we may sustain</li></ul></th><th><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr></thead></table><p>We also create and share with our Clients insights or reports regarding the makeup of the Audiences that visit their digital properties or the performance of their advertising campaigns.</p><h2><a id="_vyaqonja1y9c"></a>Information security</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>We employ appropriate organisational and technical security safeguards designed to keep Personal Information secure when it is transmitted to us and once we receive it. These measures may include encryption and employment of information storage security technologies to restrict access to our network. However, please be aware that no method of transmitting information over the internet or storing information is completely secure.</p><h2><a id="_rjfkak8jzdzk"></a>Information retention</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p><a id="_26in1rg"></a>We retain your Personal Information for as long as necessary for the purposes for which it was collected, as described in the <a href="#_2et92p0"><u>Information Collection</u></a> section above and in the tables below, except where we are required to retain the information for a longer period of time. Once Personal Information has reached its retention period, as applicable, we may either de-identify it (for State Privacy Law purposes, defined below), anonymise it (for GDPR purposes), or permanently delete it.</p><table><thead><tr><th><p>Category of Personal Information</p></th><th><p>Maximum retention period for all TCF Purposes as a Controller</p></th></tr><tr><th><p>Pseudonymous Identifiers</p></th><th><p>Up to 13 months (NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset)</p></th></tr><tr><th><p>Imprecise/Approximate Location Information</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Event Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Bid Request Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Imported Data (Client)</p></th><th><p>Up to 30 days</p></th></tr><tr><th><p>Imported Data (Third Party/Segment)</p></th><th><p>Up to 30 days</p></th></tr><tr><th><p>Inferences/Inferred Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Training Data</p></th><th><p>Up to 30 days</p></th></tr><tr><th><p>Information you provide</p></th><th><p>Up to 18 months</p></th></tr></thead></table><p><a id="_4xc2ns13ttha"></a></p><p><a id="_5sbcqqia4o7i"></a></p><table><thead><tr><th><p>Processing Purpose / TCF Purpose</p></th><th><p>Categories of Personal Information used for this purpose</p></th><th><p>Maximum retention period for the TCF Purpose as a Controller</p><p><em><br />Individual categories of data may have a shorter retention period as shown above</em>.</p></th></tr><tr><th><p>Store and/or access information on a device (TCF Purpose 1)</p></th><th><p>Pseudonymous Identifiers</p></th><th><p>Cookie life span is up to 13 months each time it’s reset</p></th></tr><tr><th><p>Use limited data to select advertising (TCF Purpose 2)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p><p>Bid Request Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Create profiles for personalised advertising (TCF Purpose 3)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment) Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Use profiles to select personalised advertising (TCF Purpose 4)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment) Inferences/Inferred Data<a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data"><u> </u></a></p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Measure advertising performance (TCF Purpose 7)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Inferences/Inferred Data<a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data"><u> </u></a></p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Measure content performance (TCF Purpose 8)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment) Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Develop and improve services (TCF Purpose 10 )</p></th><th><p>Pseudonymous Identifiers</p><p>Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment)</p><p>Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment) Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Deliver and present advertising and content (TCF Special Purpose 2)</p></th><th><p>Pseudonymous Identifiers</p><p>Event Data</p><p>Bid Request Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Save and communicate privacy choices (Special Purpose 3)</p></th><th><p>Pseudonymous Identifiers</p><p>Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Match and combine data from other data sources (TCF Feature 1)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p></th><th><p>The retention period will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Link different devices (TCF Feature 2)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p><p>Bid Request Data</p></th><th><p>The retention period will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p><p>Bid Request Data</p></th><th><p>The retention period will depend on the TCF Purpose pursued.</p></th></tr><tr><th colspan="3"><p>Additionally, any of the categories of Personal Information described above may be Processed and retained for the following purposes.</p></th></tr><tr><th><p>Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</p></th><th colspan="2" rowspan="3"><p>Retained as needed for these purposes, including as required by applicable law. Otherwise, categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr><tr><th><p>Responding to legal requests</p></th></tr><tr><th><p>Complying with relevant laws and regulations</p></th></tr><tr><th><p>Conducting research</p></th><th colspan="2"><p>Categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr><tr><th><p>Hosting information</p></th><th colspan="2"><p>Categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr></thead></table><h2><a id="_6mlmhdo84knh"></a></h2><h2><a id="_lnxbz9"></a>International transfers</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>Quantcast operates a global service, and we engage vendors located around the world to help us deliver the Solutions. Accordingly, your Personal Information may be transferred outside of the country or region in which you reside, including to the United States and other countries where either our data centers, vendors, affiliates, or other partners are located. Where we transfer your Personal Information internationally, we do so in accordance with applicable law.</p><p>If you are based in the EEA, UK, or Switzerland, please note that we may need to transfer your Personal Information to countries that have not been recognised by the<a href="https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en"><u> European Commision</u></a> and/or the <a href="https://www.gov.uk/government/publications/uk-approach-to-international-data-transfers/international-data-transfers-building-trust-delivering-growth-and-firing-up-innovation#uk-adequacy"><u>UK government </u></a>as providing an adequate level of protection for Personal Information. We generally use EU Standard Contractual Clauses (to facilitate both controller-to-controller and controller-to-processor transfers) or other government-approved contracts that provide appropriate safeguards for Personal Information that is transferred to countries that have not been recognised as providing an adequate level of protection. You can contact us at privacy[at]quantcast[dot]com to request a copy of our Standard Contractual Clauses.</p><p>In certain limited circumstances, we rely on other lawful mechanisms for international transfers of Personal Information or rely on derogations, such as the contractual necessity derogation.</p><h2><a id="_mrd0d9mm2otr"></a><strong>Your choices and legal rights</strong></h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>Under applicable law, you may have certain rights in relation to your Personal Information. Additional details about the rights that you may have and how to exercise such rights can be found below.</p><ul><li><strong>Right of access</strong>:<strong> </strong>The right to request access to your Personal Information and receive certain information, including the categories of your Personal Information we collect and disclose. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/"><u>Data Subject Request Form</u></a>.</li><li><strong>Right of rectification/correction</strong>: The right to request that we rectify (or correct) inaccurate Personal Information about you. In practice, if you seek to exercise your right of rectification/correction, due to the limited Personal Information we Process, we satisfy this right by providing you with the option to request deletion of your Personal Information. To request the deletion of your Personal Information, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/"><u>Data Subject Request Form</u></a>.</li><li><strong>Right of erasure/deletion</strong>: The right, in certain cases, to request that we delete your Personal Information, provided there are valid grounds for doing so and subject to applicable law and exceptions. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/"><u>Data Subject Request Form</u></a>.</li><li><strong>Right to data portability</strong>: The right, in certain cases, to receive a copy of your Personal Information in a structured, commonly used, and machine-readable format and transmit such information to another controller. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/"><u>Data Subject Request Form</u></a>.</li><li><strong>Right to object (marketing)</strong>: The right to object to the Processing of your Personal Information for direct marketing purposes. In practice, we satisfy this right by providing you with the option to opt out of our Processing of your Personal Information for advertising purposes. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Page</u></a>.</li><li><strong>Right to object (legitimate interests)</strong>: The right to object to the Processing of your Personal Information where we Process it on the basis of our legitimate interests, as described in the <a href="#_fx68ye2m5t7h"><u>Information Use and Legal Bases</u></a> section above. Unless we have compelling legitimate grounds or the information is needed for the establishment, exercise or defense of legal claims, we will cease Processing your Personal Information when you object. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Page</u></a>.</li><li><strong>Right to restrict Processing</strong>: The right, in certain cases, to temporarily restrict our Processing of your Personal Information, provided there are valid grounds for doing so. In practice, if you seek to exercise your right to restrict the Processing of your Personal Information, we will treat it as an exercise of the right on an ongoing, rather than temporary, basis (i.e., the request will be treated as you exercising the right to object to the Processing of your Personal Information). To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Pag</u></a><a href="https://www.quantcast.com/opt-out/"><u>e</u></a>.</li><li><strong>Right to withdraw your consent</strong>: The right to withdraw the consent you have provided at any time, where we Process your Personal Information on the basis of your consent. Please note that the lawfulness of any Processing undertaken prior to your withdrawal of consent shall not be affected by the withdrawal. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Page</u></a>.</li><li><strong>Right to lodge a complaint</strong>: The right to complain to the relevant authority regarding the Processing of your Personal Information by us or on our behalf. In the EU, the lead supervisory authority is the <a href="https://forms.dataprotection.ie/contact"><u>Irish Data Protection Commissioner.</u></a> See the section <a href="#_4i7ojhp"><u>Contact Us</u></a> below.</li></ul><p>Please note that the rights listed above may not be exercised in certain circumstances, such as when the Processing of your Personal Information is necessary to comply with a legal obligation to which we are subject or for the exercise or defense of legal claims. Additionally, in order to protect your privacy, we may require proof of your identity before we can act on your request but only where it is necessary and proportionate to request this information.</p><p>If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com"><u>dpo [at] quantcast [dot] com</u></a>.</p><p>If certain jurisdictions, including the EEA, UK, or Switzerland, you also generally have the right not to be subject to a decision when it is based on automated Processing (i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note that Quantcast does not make decisions based solely on automated Processing that produce a legal effect or similarly significantly affect individuals.</p><p>We will not discriminate against you for exercising your privacy rights.</p><h2><a id="_1z2nrswut71a"></a></h2><h2><a id="_bxh0goj3tskj"></a>Additional information for EEA, UK, and Switzerland residents</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>If you are located in the EEA, UK, or Switzerland, please note that the Solutions are provided by our European entity, Quantcast International Limited. In Processing Personal Information in the context of providing the Solutions to our Clients, Quantcast Internal Limited generally acts as a data controller. More specifically, Quantcast International Limited is a joint controller along with its Client when we jointly determine the purposes for which your Personal Information will be Processed. For example, we are joint controllers with Clients for Personal Information that is collected as Quantcast Cookies, or using Pixels, Tags and SDKs deployed by our Clients on their digital properties, and for the Processing of other Personal Information introduced into the Solutions directly by the Client. This is because both Quantcast and the Client have influence over whether and how we collect and Process the Personal Information. In limited situations, Quantcast is the sole data controller of Personal Information when we are Processing it for our own independent purposes, for instance when we use a Quantcast Pseudonymous Identifier or we derive aggregated analytics for modeling, developing our algorithms, or improving the Solutions.</p><p><strong>Your choices and legal rights</strong></p><p>Under applicable law, you may have certain rights in relation to your Personal Information. Additional details about the rights that you may have and how to exercise such rights can be found in the <a href="#_mrd0d9mm2otr"><u>Your choices and legal rights</u></a> section above.</p><p>If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com"><u>dpo [at] quantcast [dot] com</u></a>.</p><p>If you are based in the EEA, UK, or Switzerland, under applicable law, you also generally have the right not to be subject to a decision when it is based on automated Processing (i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note that Quantcast does not make decisions based solely on automated Processing that produce a legal effect or similarly significantly affect individuals.</p><h2><a id="_gikxuu7ah9us"></a></h2><h2><a id="_gtsgdsjwodpu"></a>Additional information for residents of certain U.S. states</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>Certain U.S. states* have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures (“State Privacy Laws”). If you are a resident of one of these states, this section applies to you.</p><p><em>*California, Colorado, Connecticut, Florida, Montana, Oregon, Texas, Utah, Virginia</em></p><p><strong>Additional Disclosures</strong></p><p>Above, in the <a href="#_2et92p0"><u>Information Collection</u></a>, <a href="#_fx68ye2m5t7h"><u>Information Use and Legal Basis</u></a>, <a href="#_ckzev9puv755"><u>Information Sharing</u></a>, and <a href="#_rjfkak8jzdzk"><u>Information Retention</u></a> sections, we explain how we collect, use, disclose, and retain information about you. As required by certain State Privacy Laws, below, we use a table to explain this same information, including the categories of personal information we collect, the types of entities to which we disclose it, and the ways we use each category of information. The table explains our practices today and over the preceding 12 months.</p><p><em>Collection, Use, and Disclosure of Personal Information for Business Purposes</em></p><table><thead><tr><th><p><strong>Category of Personal Information</strong></p><p><em>We collect….</em></p></th><th><p><strong>Categories of Recipients</strong></p><p><em>We may disclose personal data to….</em></p></th><th><p><strong>Use of Personal Information</strong></p><p><em>We use personal data…</em></p></th></tr><tr><th><ul><li><strong>Identifiers</strong>, such as IP Address,hashed Email Address and other similar Pseudonymous Identifiers.</li><li><strong>Internet or other electronic network activity information</strong>,<strong> </strong>including browsing history and information regarding your interactions with websites or mobile apps or streaming media.</li><li><strong>Geolocation data</strong>, such as Imprecise/Approximate Location Information derived from device IP Addresses.</li><li><strong>Inferences</strong>, which refers to inferences drawn from any of the information in these categories of Personal Information to predict the individual’s characteristics.</li></ul></th><th><ul><li><strong>Our affiliates and vendors</strong></li><li><strong>Our partners</strong></li></ul></th><th><ul><li><strong>To provide the Solutions which</strong> help our Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads and/or executing their digital content strategies more effectively, including showing ads targeted to your interests, understanding the effectiveness of the ads we show, and reporting our findings to our Clients.</li></ul></th></tr></thead></table><p><strong> Other Details About Our Information Practices</strong></p><ul><li>We do not “sell” the personal information of any individuals as those terms are defined in State Privacy Laws.</li><li>We do not knowingly collect personal information about consumers considered to be children under applicable laws.</li><li>Where we Process information that may be “sensitive” under the State Privacy Laws, we do so with your consent or by otherwise assuring that such Processing is in accordance with applicable laws and rules.</li></ul><p><strong>Your Privacy Rights</strong></p><p><em>Opting Out of Targeted Advertising and Sharing</em></p><p>Some of the activities described in the <a href="#_ckzev9puv755"><u>Information Sharing</u></a> section may be considered processing of your information for “targeted advertising” purposes or “sharing” under the State Law that applies to you. You can opt out of Quantcast identifier/cookie-based ad targeting by following the prompts at our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Page</u></a>. You may also opt out of web-based ad targeting by enabling legally-recognized opt-out preference signal, such as the Global Privacy Control (“GPC”), a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity sold, shared, or used for targeted advertising as such terms are defined under State Privacy Laws. Please visit our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Page</u></a> for more information about GPC.</p><p><em>Access, Deletion, Correction</em></p><p>Depending on your state of residence, you may have the right to request access to, or deletion or correction of, your personal information. If you are interested in exercising one or more of the rights outlined above, please click the relevant link in the <a href="#_mrd0d9mm2otr"><u>Your choices and legal rights</u></a> section above. You may also submit requests by contacting us via email at <a href="mailto:privacy@quantcast.com"><u>privacy [at] quantcast [dot] com</u></a>. We will attempt to verify your identity and respond to your request consistent with the State Privacy Laws.</p><p><em>Appeals</em></p><p>If we deny your request, you may have the right to appeal our decision by contacting us at <a href="mailto:privacy@quantcast.com"><u>privacy [at] quantcast [dot] com</u></a>. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.</p><p><em>Authorized Agents</em></p><p>Depending upon where you reside, you may work with a natural person or business entity (an “Authorized Agent”) to submit rights requests on your behalf.</p><p>If you are an authorized agent seeking to make an opt-out request on behalf of a consumer, please visit our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Page</u></a>.</p><p>If you are submitting a rights request as an Authorized Agent, you may be required to submit proof of your authorization to make the request, such as a valid power of attorney or signed permission from the individual who is the subject of the request. We may also require you to verify your identity directly with us. If you are an authorized agent seeking to make an access, correction, or deletion request on behalf of a consumer, please [contact us via email at privacy [at] quantcast [dot] com].</p><p><em>Nondiscrimination</em></p><p>We will not discriminate against you for exercising your privacy rights.</p><p><em>CCPA Annual Report</em></p><p>The California Consumer Privacy Act (CCPA) Regulations require businesses such as Quantcast to disclose metrics regarding the number of requests to know, delete, and opt-out. Information about annual data requests is available in the <a href="https://legal.quantcast.com/#ccpa-transparency-report"><u>CCPA Annual Report</u></a>.</p><h2><a id="_4i7ojhp"></a>Contact us</h2><p>If you have any questions about this Privacy Policy or our information handling practices, please feel free to contact us.</p><p>Individuals located in the United States, please contact us at:</p><p>Quantcast Corp.</p><p>795 Folsom Street</p><p>San Francisco, CA 94107</p><p>Email: privacy[at]quantcast[dot]com</p><p>Individuals located outside of the United States, please contact us at:</p><p>Quantcast International Limited</p><p>Beaux Lane House</p><p>Lower Mercer Street</p><p>Dublin 2, Ireland</p><p>Email: privacy.qil [at] quantcast [dot] com</p><p>The Data Protection Officer (DPO) for Quantcast International Limited can be contacted at:</p><p>HelloDPO Law Limited</p><p>23 Cottingham Way</p><p>Thrapston, Northamptonshire</p><p>NN14 4PL</p><p>If you are a resident of the EEA, UK, or Switzerland, you also have the right to lodge a complaint against us with our lead supervisory authority, the <a href="https://www.dataprotection.ie/docs/Home/4.htm"><u>Irish Data Protection Commission</u></a>, or the <a href="http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm"><u>supervisory authority</u></a> in your country of residence.</p><h2><a id="_2xcytpi"></a><strong>Changes to this Privacy Policy</strong></h2><p>We may revise this Privacy Policy from time to time to reflect changes in our practices with respect to the collection, use, and/or disclosure of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"><u> Personal Information</u></a> or changes in applicable law. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last updated. Any changes will become effective when we post a revised version of this Privacy Policy unless otherwise specified.</p><p>Some of our changes will be minor, but if we make significant changes to how we use or share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information"><u>Personal Information</u></a>, we will:</p><ul><li>inform you in advance by posting a notice on our website</li><li>wait for a period of time before implementing the changes</li></ul><p>We encourage you to review this Privacy Policy periodically to remain informed about our information handling and privacy practices. </p> </div> </div> </div> </div> <div id="contract-id-338017-version-6760a77b4189a5fd3c7d6fbd" data-vid="6760a77b4189a5fd3c7d6fbd" class="version-container js-version-container-338017 " style="display: none;"> <div id="version-languages-6760a77b4189a5fd3c7d6fbd" class="version-translation-container"> <div id="version-6760a77b4189a5fd3c7d6fbd-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Products and Services Privacy Policy"> <div class="row"> <h5 class="effective-date" role="presentation">Effective December 16th 2024  <span class="light">to</span>  March 26th 2025</h5> <a id="download-version-6760a77b4189a5fd3c7d6fbd-locale-en-us" href="https://quantcast.pactsafe.io/versions/6760a77b4189a5fd3c7d6fbd.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-6760a77b4189a5fd3c7d6fbd"> <h1><a id="_gjdgxs"></a><strong>Products and Services Privacy Policy</strong></h1><p>This Policy takes effect on December 15 2024.</p><p><a href="#_gjdgxs"><u>Products and Services Privacy Policy</u></a></p><p><a href="#_30j0zll"><u>Who we are and what we do</u></a></p><p><a href="#_vzccaqv9qnxj"><u>Scope of this Privacy Policy</u></a></p><p><a href="#_qhdflh3wo5ir"><u>Self-regulatory standards</u></a></p><p><a href="#_2et92p0"><u>Information collection</u></a></p><p><a href="#_fx68ye2m5t7h"><u>Information use and legal basis</u></a></p><p><a href="#_ckzev9puv755"><u>Information sharing</u></a></p><p><a href="#_vyaqonja1y9c"><u>Information security</u></a></p><p><a href="#_rjfkak8jzdzk"><u>Information retention</u></a></p><p><a href="#_lnxbz9"><u>International transfers</u></a></p><p><a href="#_mrd0d9mm2otr"><u>Your choices and legal rights</u></a></p><p><a href="#_bxh0goj3tskj"><u>Additional information for EEA, UK, and Switzerland residents</u></a></p><p><a href="#_gtsgdsjwodpu"><u>Additional information for residents of certain U.S. states</u></a></p><p><a href="#_4i7ojhp"><u>Contact us</u></a></p><p><a href="#_2xcytpi"><u>Changes to this Privacy Policy</u></a></p><p>Capitalised terms used in this Products and Services Privacy Policy (the “Privacy Policy”) are defined in <a href="http://quantcast.com/privacy/key-terms"><u>Key Terms</u></a> unless otherwise defined herein.</p><p>To exercise your Data Subject Rights (described in the <a href="#_mrd0d9mm2otr"><u>Your choices and legal rights</u></a> below), please visit the <a href="https://www.quantcast.com/privacy-choices/"><u>Quantcast Privacy Choices</u></a> page.</p><h2><a id="_30j0zll"></a>Who we are and what we do</h2><p>Quantcast (“we”, “our”, or “us”) is a global digital advertising technology group of companies. Quantcast offers Solutions that help digital advertisers and publishers (collectively, “Clients”) understand and grow their client base. Through Quantcast Advertise Solutions, advertiser Clients can plan, activate, and measure the performance of their advertising campaigns seamlessly in a single audience platform, which helps them to place their ads to maximise results. Through Quantcast Measure Solutions, digital publisher Clients leverage insights to better understand the makeup of their audiences, how audiences spend their time across their digital properties, and what audiences care about, all of which help these digital businesses better connect their content and Audiences with the right advertising. We will refer to all of these services as “Solutions.”</p><p>To provide the Solutions, Quantcast collects and uses Personal Information for various purposes, such as measuring and understanding audiences, targeting and delivering ads, measuring ad performance, and similar related purposes. As described in the <a href="#_2et92p0"><u>Information Collection</u></a> section below, we may join or match Personal Information about you, which may include your Online Data from your visits across different digital properties, like websites,mobile apps, or streaming media devices (such as connected TVs (“CTVs”)), that have implemented Quantcast Pixels, Tags or SDKs (which is sometimes called “tracking” in the industry) or Offline Data . This allows us, for example, to enrich our existing data sets and provide meaningful reports for our Clients regarding the effectiveness of their ads or content. We may also combine Personal Information that we collect in order to probabilistically link media consumption to a single user, which is sometimes called Cross-Media Matching/Linking. To the extent that we combine Personal Information that we collect from and about you in connection with our performance of the Solutions, we will use such combined information only as described in this Privacy Policy.</p><p>This Privacy Policy describes in more detail how we collect, use, disclose, and protect Personal Information, otherwise obtain and Process it in connection with the delivery of the Solutions, and the controls we provide you to manage such information and exercise your choices and legal rights. As noted in the <a href="#_fx68ye2m5t7h"><u>Information use and legal basis</u></a> section below, we use the <a href="https://iabeurope.eu/transparency-consent-framework/"><u>Transparency and Consent Framework</u></a> (“TCF”) standard to facilitate compliance with applicable laws in Europe, primarily in accordance with the EU and UK General Data Protection Regulation (“GDPR”). Because the TCF is one means of explaining Processing activities, and because our Processing activities are consistent globally, the TCF Purposes are applicable to all Personal Information that we Process (regardless of the information’s country of origin).</p><p>In the United States, the Solutions are provided by Quantcast Corporation, located at 795 Folsom Street, San Francisco, CA 94107. Personal Information relating to individuals located within the United States provided to or gathered by us in connection with the delivery of the Solutions is controlled by Quantcast Corporation.</p><p>Outside of the United States, the Solutions are provided by Quantcast International Limited, located at Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland. In so far as Quantcast acts as a “controller” (as defined under applicable law), Quantcast International Limited is the controller of your Personal Information if you reside in the European Economic Area (EEA), United Kingdom (UK), Switzerland, or any other jurisdiction outside of the United States.</p><h2><a id="_sypag1xynybj"></a></h2><h2><a id="_vzccaqv9qnxj"></a>Scope of this Privacy Policy</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>This Privacy Policy covers Quantcast’s use of Personal Information for the Solutions only. This Privacy Policy does not cover:</p><ul><li>Personal Information collected from our website, www.quantcast.com, except to the extent that we use our own Solutions on our website. It also does not pertain to the collection and use of Personal Information in connection with our corporate functions, such as marketing, recruiting, people management, business-to-business communications, and so forth. For our privacy policy relating to our website and our corporate functions, please click <a href="https://legal.quantcast.com/#quantcast-website-and-corporate-privacy-policy"><u>here</u></a>.</li><li>Any third parties’ handling of Personal Information, unless explicitly stated otherwise. We encourage you to review the privacy policies of any other companies that you engage or interact with to understand their information handling and privacy practices.</li></ul><p>We use some phrases in this Privacy Policy that are unique to our business and/or the digital advertising industry. For a list of defined terms that you should familiarise yourself with to make it easier to review this Privacy Policy, please review the <a href="http://quantcast.com/privacy/key-terms"><u>Key Terms</u></a>.</p><p>For clarity, we want to note that in some circumstances, Quantcast may also process certain Personal Information described in this Privacy Policy as a processor/service provider.</p><p>California Notice at Collection: We collect the categories of Personal Information listed in the <a href="#_gtsgdsjwodpu"><u>Additional information for residents of certain U.S. states</u></a> section below. As further described in the <a href="#_fx68ye2m5t7h"><u>Information use and legal basis</u></a> section below, we collect this information in order to deliver the Solutions and conduct our business. To learn more, please see the <a href="#_gtsgdsjwodpu"><u>Additional information for residents of certain U.S. states</u></a> section.</p><h2><a id="_qhdflh3wo5ir"></a>Self-regulatory standards</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>Quantcast supports and participates in several digital advertising self-regulatory organisations, as further described below.</p><ul><li>We are members of the <a href="https://thenai.org/"><u>Network Advertising Initiative (NAI)</u></a>.</li><li>We participate in the Digital Advertising Alliance (DAA) and adhere to the <a href="https://youradchoices.com/principles"><u>DAA Self-Regulatory Principles</u></a>.</li><li>We participate in the European Interactive Digital Advertising Alliance (EDAA) and are certified under the <a href="http://www.edaa.eu/european-principles/"><u>EDAA Principles</u></a>.</li><li>We participate in, and comply with, the policies and technical specifications of the <a href="https://iabeurope.eu/transparency-consent-framework/"><u>IAB Transparency and Consent Framework (TCF)</u></a> as a vendor. Quantcast’s IAB Europe-assigned identification number is Vendor ID #11.</li></ul><p>Please see the <a href="#_mrd0d9mm2otr"><u>Your choices and legal rights</u></a> section of this Privacy Policy for more information about the opt-out tools offered by the NAI, DAA, and EDAA.</p><p>Do Not Track (“DNT”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We do not honor DNT at this time, due to the lack of a clear industry standard. Please visit the <a href="https://www.quantcast.com/privacy-choices/"><u>Quantcast Privacy Choices</u></a> page for your opt-out options.</p><h2><a id="_2et92p0"></a>Information collection</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>We collect or receive Personal Information about or relating to you in various ways, including from digital properties, like websites, mobile apps, or streaming media devices (such as connected TVs (“CTVs”), and other sources of digital content. Details about the categories of Personal Information we collect and receive, the source or manner in which we obtain each category of Personal Information, the purpose(s) for which we Process each category of Personal Information, and the retention period for each category of Personal Information we Process can be found in the table below. As described in the <a href="#_30j0zll"><u>Who we are and what we do</u></a> section, where applicable the Processing purposes identified in the table below are tied to the TCF Purposes outlined in the <a href="#_fx68ye2m5t7h"><u>Information use and legal bases</u></a> section.</p><table><thead><tr><th><p>Category and Description of Personal Information</p></th><th><p>Source of Personal Information</p></th><th><p>Purpose for Processing (including where relevant the TCF Purpose) and Retention Period</p></th></tr><tr><th><p>Pseudonymous Identifiers: unique values that distinguish your browser profile(s) or device(s).</p><p>Examples include a Cookie ID, device IP Address, hashed email addresses, 3rd party identifiers, or other Device Identifiers or Device Configuration/ Information.</p></th><th><p>Usually generated when Pixels, Tags, or SDKs are loaded by a Client on its digital property (i.e., website, mobile app, or device) and sends information to us. Different kinds of Pixels, Tags, or SDKs are used for different purposes, but the types of information generated are the same.</p><p>Such information may also be received through a server- to- server connection, such as when receiving a Bid Request.</p><p>.</p></th><th><p>Pseudonymous Identifiers will be retained for up to 13 months for the following purposes <em>(NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset)</em>:</p><p>Store and/or access information on a device (TCF Purpose 1)</p><p>Use limited data to select advertising (TCF Purpose 2)</p><p>Create profiles for personalised advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Measure content performance (TCF Purpose 8)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve services (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1 )</p><p>Deliver and present advertising and content (TCF Special Purpose 2)</p><p>Save and communicate privacy choices (Special Purpose 3)</p><p>Match and combine data from other data sources (TCF Feature 1)</p><p>Link different devices (TCF Feature 2)</p><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p><p>Recording consent choices made by users</p></th></tr><tr><th><p>Imprecise/Approximate Location Information: The time zone and approximate geolocation (e.g., postal code or city) of your device.</p></th><th><p>Inferred or derived by Quantcast from your device’s IP Address or included in Bid Requests.</p></th><th><p>Imprecise/Approximate Location Information will be retained for up to Up to 13 months for the following Purposes:</p><p>Use limited data to select advertising (TCF Purpose 2)</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Measure content performance (TCF Purpose 8)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p><p>Deliver and present advertising and content (TCF Special Purpose 2)</p><p>Save and communicate privacy choices (Special Purpose 3)</p><p>Match and combine data from other data Link different devices (TCF Feature 2)</p><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p></th></tr><tr><th><p>Event Data: Information relating to your Online Data, which may include Pseudonymous Identifiers, Imprecise/Approximate Location Information, HTTP Request Header Information, Device Information, and Browsing Data.</p></th><th><p>Generated when Pixels, Tags or SDKs, installed by a Client on its digital property, loads and sends information to us.</p><p>Different kinds of Pixels, Tags or SDKs are used for different purposes, but the types of information generated are the same.</p><p><br /></p></th><th><p>Event Data will be retained for up to 13 months for the following Purposes:</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Measure content performance (TCF Purpose 8)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p><p>Deliver and present advertising and content (TCF Special Purpose 2)</p><p>Save and communicate privacy choices (Special Purpose 3)</p><p>Link different devices (TCF Feature 2)</p><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p></th></tr><tr><th><p>Bid Request Data: A bid request is an offer from a digital inventory provider (e.g., a publisher or Exchange),, to show an ad on a digital property. Bid Request Data includes information about your visit to the digital property, which helps us understand where an ad will be displayed, Device Information, and who might see it.</p><p>Bid Request Data also commonly includes a Pseudonymous Identifier (if available), the content that the ad would serve into, the type of device the ad would be served on, the Imprecise / Approximate Location Information of the device, the size of the ad, and consent information. Because Bid Requests include information about the content you are visiting, over time, accumulated Bid Requests may show your browsing behavior.</p></th><th><p>Received from a digital inventory provider.</p></th><th><p>Bid Request Data will be retained for up to 13 months for the following Purposes:</p><p>Use limited data to select advertising (TCF Purpose 2)</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p><p>Deliver and present advertising and content (TCF Special Purpose 2)</p><p>Save and communicate privacy choices (Special Purpose 3)</p><p>Link different devices (TCF Feature 2)</p><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p></th></tr><tr><th><p>Imported Data (Client): Pseudonymised Information, which may include Online Data, and/or Offline Data that may be apportioned by Browsing Data, Attributes, Segments, Label Data and Interests.</p></th><th><p>Uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“API”) by a particular Client for use on its behalf.</p><p><br /></p></th><th><p>Imported Data (client) will be retained for up to 30 days for the following Purposes:</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud (TCF Special Purpose 1)</p><p>(For clarity, Quantcast may retain data for a different period if instructed by a Client for which Quantcast is acting as a service provider/processor.)</p></th></tr><tr><th><p>Imported Data (Third Party/Segment): Pseudonymised Information, which may include Online Data, and/or Offline Data that may be apportioned by Browsing Data, Attributes, Segments, Label Data and Interests.</p></th><th><p>Uploaded to the Quantcast platform or provided to us via an API by third-party Data Management Platforms or Data Providers.</p><p><br /></p></th><th><p>Imported Data (Third Party/Segment) will be retained for up to 30 days for the following Purposes:</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>TUnderstand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p><p>(For clarity, Quantcast may retain data for a different period if instructed by a Client for which Quantcast is acting as a service provider/processor.)</p></th></tr><tr><th><p>Inferences/Inferred Data: Information drawn from the above-listed categories of information (i.e., Event Data, Bid Request Data, Imported Data (Client), and Imported Data (Third Party/Segment)).</p><p>We may, for example, use information that we have collected to infer your interests, age, gender, marital status, or income range. These Inferences may include Interests and Attributes.</p></th><th><p>Derived by Quantcast from previously collected Event Data, Bid Request Data, Imported Data (Client), and/or Imported Data (Third Party/Segment).</p><table><thead><tr><th><br /></th></tr></thead></table><p><br /></p></th><th><p>Inferences/Inferred Data will be retained for up to 13 months for the following Purposes:</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Measure content performance (TCF Purpose 83)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p></th></tr><tr><th><p>Training Data: Pseudonymous Information used to improve Quantcast’s algorithms and measure how well they are working.</p></th><th><p>Received from third-party data providers and matched to Pseudonymous Identifiers.</p></th><th><p>Training Data will be retained for up to 30 days for the following Purposes:</p><p>TCF Purpose 3: Create profiles for advertising (TCF Purpose 3)</p><p>TCF Purpose 8: Measure content performance (TCF Purpose 8)</p><p>TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>TCF Purpose 10: Develop and improve products (TCF Purpose 10)</p><p>TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p></th></tr><tr><th><p>Information you provide: This may include your contact details, (e.g., name, email address, or phone number) and any commentary or other information you provide when you contact Quantcast.</p></th><th><p>Provided by you when you contact Quantcast.</p></th><th><p>Carrying out our legitimate business purposes.</p><p>Retention Period: up to 18 months</p></th></tr></thead></table><p>Additionally, any of the categories of Personal Information described above may be Processed and retained for the following purposes.</p><table><thead><tr><th><p>Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</p></th><th rowspan="3"><p>Retained as needed for these purposes, including as required by applicable law. Otherwise, categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr><tr><th><p>Responding to legal requests</p></th></tr><tr><th><p>Complying with relevant laws and regulations</p></th></tr><tr><th><p>Conducting research</p></th><th><p>Categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr><tr><th><p>Hosting of Personal Information for above-listed purposes</p></th><th><p>Categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr></thead></table><p>Sensitive information</p><p>We generally do not seek or permit sensitive Personal Information (e.g., information revealing an individual’s racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; genetic or biometric data that is Processed for the purpose of uniquely identifying an individual; information concerning an individual’s health, sex life, or sexual orientation; and information relating to criminal convictions and offenses) to be used in the Solutions. Outside of the EEA, UK, and Switzerland, to the extent that applicable laws and regulations recognize and allow collection of non-sensitive health information, we may collect and Process such information. If we were to Process sensitive Personal Information, we would seek and obtain your consent and/or otherwise Process such information in accordance with applicable laws and rules.</p><p>Children’s information</p><p>We do not knowingly process Personal Information about data subjects considered to be children under applicable law. If a parent or guardian becomes aware that Quantcast has received Personal Information about his or her child, the parent or guardian should contact us at privacy[at]quantcast[dot com. If we become aware that we have received Personal Information about data subjects considered to be children under applicable law, we will take all reasonable steps to delete such information from our files.</p><p>Contractual commitments from our Clients and third-party Data Providers:</p><p>We contractually require other companies that provide or make available to us Personal Information to take steps to ensure that we can lawfully Process such information, which include: (i) posting complete and accurate privacy policies that comply with applicable laws and rules and describe their Personal Information collection, use, and sharing practices; (ii) obtaining all legally-required consents and necessary permissions; and (iii) providing individuals with appropriate choices and the ability to opt out of the Processing of their Personal Information, where necessary or appropriate.</p><h2><a id="_fx68ye2m5t7h"></a>Information use and legal basis</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>As described in the <a href="#_30j0zll"><u>Who we are and what we do</u></a> section, we generally use the TCF as the mechanism for describing our Processing activities, and in Europe specifically for establishing our legal basis for Processing and managing users’ preferences for online personalised advertising and related activities. The TCF is designed to allow a digital business to present information and choices to users on its website relating to the Processing of their Personal Information.</p><p>We Process Personal Information for the purposes for which it was collected or provided to us. The table below describes the specific purposes for which we Process the Personal Information we collect or otherwise obtain about you. This table includes:</p><ul><li>the purposes for which Quantcast Processes Personal Information ,which are tied to the defined purposes for Processing, special purposes, and features set forth in the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/"><u>TCF Policies</u></a> and official technical documentation disseminated by IAB Europe where applicable(see Appendix A of the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/"><u>TCF Policies</u></a> for examples and illustrations of the purposes, special purposes and features)</li><li>a description of each Processing activity using TCF-specific terminology (to the extent applicable), and</li><li>the legal basis that we rely on to perform each of our Processing activities.</li></ul><p>Please note that in Europe, where we indicate that “Legitimate Interests” in accordance with the GDPR is the legal basis for Processing, we carry out the Processing in reliance on our legitimate interests or those of a third party (e.g., our Clients), provided that such interests are not outweighed by your interests or fundamental rights and freedoms.</p><table><thead><tr><th><p>Processing Purpose / TCF Purpose (where TCF is applicable)</p></th><th><p>Description of Processing Activity (using TCF Purpose terms)</p></th><th><p>Legal Basis for Processing for EU/UK</p></th></tr><tr><th><p>Storing and/or accessing information on a device (TCF Purpose 1)</p></th><th><p>Cookies, Device Identifiers, or other information more fully described in association with the purposes below and in the tables above can be stored or accessed on your device for the purposes presented to you.</p></th><th><p>Consent</p></th></tr><tr><th><p>Use limited data to select advertising (TCF Purpose 2)</p></th><th><p>Ads can be shown to you based on the content you’re viewing, the app you’re using, your device’s<a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information"><u> </u></a>Imprecise/Approximate Location Information, or your device type.</p><p>When selecting “Use limited data to select advertising”, Quantcast will:</p><ul><li>Use real-time information about the context in which the ad will be shown, including information about the content and your device, such as: device type and capabilities, User Agent, URL, and IP Address</li><li>Use your device’s Imprecise/Approximate Location Information</li><li>Control the frequency of ads shown to you</li><li>Sequence the order in which ads are shown to you</li><li>Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context</li></ul></th><th><p>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to help our advertiser Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads.</p></th></tr><tr><th><p>Creating profiles for personalised ads (TCF Purpose 3)</p></th><th><p>A profile can be built about you and your Interests to show you personalised ads that are relevant to you.</p><p>To create or edit a profile for use in personalised advertising, Quantcast will:</p><ul><li>Collect information about you, including your activity, visits to websites or mobile apps or streaming media, or Imprecise/Approximate Location Information</li><li>Aggregate Attributes and Interests and Panel-based demographic information,</li><li>Combine information with other information previously collected, including from across websites or mobile apps or streaming media</li></ul></th><th><p>Consent</p></th></tr><tr><th><p>Using profiles to select personalised ads (TCF Purpose 4)</p></th><th><p>When serving personalised ads, Quantcast will select personalised ads based on Personal Information collected from or about you, such as your prior activity, Interests, visits to websites or mobile apps or streaming media, Imprecise/Approximate Location Information, demographic information or Inferences.</p></th><th><p>Consent</p></th></tr><tr><th><p>Measuring advertising performance (TCF Purpose 7)</p></th><th><p>Quantcast will measure the performance and effectiveness of ads that you see or interact with.</p><p>In particular, to measure whether and how ads were delivered to you and how you interacted with them, Quantcast will:</p><ul><li>Provide reporting to Clients about ads, including their effectiveness and performance</li><li>Provide reporting to Clients about your interactions with ads using data observed during your interaction with the ad</li><li>Provide reporting to Clients about the ads displayed on their properties</li><li>Measure whether an ad is serving in a suitable editorial environment (brand-safe) context</li><li>Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity</li><li>Combine this information with other information previously collected, including from across websites or mobile apps or streaming media</li></ul><p>In the provision of the Solutions to some Clients, Quantcast may correlate information between entries within its own datasets that have the same Pseudonymous Identifier or with information obtained from Ad Serving, Ad Verification, or Data Management Platforms/Data Providers. We do this to provide aggregated reporting to Clients about the number of visitors to their digital properties.</p><p>Quantcast does not apply Panel or similarly derived Audience Insights data to ad measurement data without a separate legal basis to apply market research to generate Audience Insights.</p></th><th><p>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to help our advertiser Clients meet their objective of ascertaining, measuring, and improving the effectiveness of their ad campaigns.</p></th></tr><tr><th><p>Measuring content performance (TCF Purpose 8)</p></th><th><p>The performance and effectiveness of content that you see or interact with can be measured.</p><p>To measure content performance, Quantcast will:</p><ul><li>Measure and report to Clients on how content was delivered to and interacted with by you</li><li>Provide reporting to Clients, using directly measurable or known information about your interactions with the content</li><li>Combine this information with other information previously collected, including from across visits to websites or mobile apps or streaming media</li></ul></th><th><p>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to help our Clients meet their objective of executing their digital content strategies more effectively.</p></th></tr><tr><th><p>Understanding audiences through statistics or combinations of data from different sources i.e., applying market research to generate Audience Insights (TCF Purpose 9)</p></th><th><p>Market research can be used to learn more about the Audiences who visit websites, mobile apps, or streaming media, and view ads.</p><p>To generate Audience Insights, Quantcast will:</p><ul><li>Provide aggregate reporting to advertisers or their representatives (such as advertising agencies) about the Audiences reached by their ads, through Panel-based and similarly derived insights</li><li>Provide aggregate reporting to Clients about the Audiences that were served or interacted with content and/or ads on their properties by applying Panel-based and similarly derived insights</li><li>Associate Offline Data with you for the purposes of market research to generate Audience Insights (if we have declared that we will match and combine Offline Data sources)</li><li>Combine this information with other information previously collected, including from visits to websites or mobile apps or streaming media</li></ul></th><th><p>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to help our Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads and/or executing their digital content strategies more effectively.</p></th></tr><tr><th><p>Developing and improving services (TCF Purpose 10 )</p></th><th><p>Your information can be used to improve Quantcast’s existing systems and software and to develop new products.</p><p>To develop and improve its products, Quantcast will:</p><ul><li>Use information to improve its existing products with new features and to develop new products</li><li>Create new models and algorithms through machine learning</li></ul><p>Quantcast primarily uses Training Data to train its algorithms how to infer individuals’ Attributes and Interests in the context of the Solutions.</p></th><th><p>Consent or Legitimate Interest, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to meet our organisational objective of continuously improving the Solutions for our Clients.</p></th></tr><tr><th><p>Ensuring security, preventing and detecting fraud, and fixing errors (TCF Special Purpose 1)</p></th><th><p>Your information can be used to monitor for and prevent fraudulent activity and ensure our systems and processes work properly and securely.</p><p>To ensure security, prevent fraud, and debug, Quantcast will:</p><table><thead><tr><th><ul><li>Ensure information is securely transmitted</li><li>Detect and prevent malicious, fraudulent, invalid, or illegal activity</li><li>Ensure correct and efficient operation of systems and processes, including monitoring and enhancing the performance of systems and processes engaged in permitted purposes</li></ul></th></tr></thead></table></th><th><p>Legitimate Interests</p><p>We conduct the Processing to meet organisational objectives such as to maintain our IT systems; to ensure the electronic security of our business; and to detect and prevent against malicious, fraudulent, invalid, and illegal activity.</p></th></tr><tr><th><p>Technically deliver ads or content (TCF Special Purpose 2)</p></th><th><p>Your device can receive and send information that allows you to see and interact with ads and content.</p><p>To deliver information and respond to technical requests, Quantcast will:</p><ul><li>Use your device’s IP Address to deliver an ad or content over the internet</li><li>Respond to your interactions with an ad or content by sending you to a landing page</li><li>Use information about your device type and capabilities for delivering ads or content (e.g., to deliver the right size ad creative or video file in a format supported by your device)</li></ul><p>Quantcast may also match Pseudonymous Identifiers with third parties in order to deliver ads to Audiences.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to help our advertiser Clients meet their objective to ascertain, measure, and improve the effectiveness of their ad campaigns.</p></th></tr><tr><th><p>Save and communicate privacy choices (Special Purpose 3)</p></th><th><p>The consent choices you make on a digital property regarding the use of your information and profiles for the purposes listed above are saved and made available to Quantcast. This is necessary to allow Quantcast to respect your choices.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our requirements to respect your consent choices.</p></th></tr><tr><th><p>Matching and combining data from other sources i.e. offline data (TCF Feature 1)</p></th><th><p>Offline Data can be combined with your online activity in support of one or more purposes or special purposes outlined in this table.</p></th><th><p>The legal basis will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Linking different devices (TCF Feature 2)</p></th><th><p>Different devices can be determined as belonging to you or your household in support of one or more purposes.</p><p>Through Cross-Media Matching/Linking, Quantcast will:</p><ul><li>Deterministically determine that two or more devices belong to you or your household</li><li>Probabilistically determine that two or more devices belong to you or your household</li></ul></th><th><p>The legal basis will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Receiving and using automatically sent device characteristics for identification (TCF Feature 3)</p></th><th><p>Your device will be distinguished from other devices based on information it automatically sends, such as IP Address or browser type.</p><p>In particular, Quantcast will:</p><ul><li>Create an identifier using information collected automatically from your device for specific characteristics (e.g., IP Address or User Agent information)</li><li>Use such an identifier to attempt to re-identify your device</li></ul></th><th><p>The legal basis will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</p></th><th><p>We Process, preserve, and share Personal Information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our objective of protecting ourselves and others, including in connection with investigations, litigation, and regulatory inquiries.</p></th></tr><tr><th><p>Responding to legal requests</p></th><th><p>We preserve and share Personal Information in response to legal requests from law enforcement and other government officials, to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure of such information is necessary to comply with a judicial proceeding or court order.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our objective of protecting ourselves and others, including in connection with investigations and regulatory inquiries.</p></th></tr><tr><th><p>Complying with relevant laws and regulations</p></th><th><p>We Process Personal Information to comply with our legal obligations under applicable law.</p><p>Examples of Irish and EU laws enforceable in Ireland that could give rise to an obligation requiring us to Process Personal Information we hold about you are:</p><ul><li>Civil and commercial matters: where we are in receipt of a court order to disclose information for the purposes of court proceedings, such as under Regulation (EU) No 1215/2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters</li><li>Criminal matters: to comply with requests from Irish law enforcement to provide information in relation to an investigation, such as under Section 10 of the Criminal Justice (Miscellaneous Provisions) Act 1997 as amended by 6(1)(a) of the Criminal Justice Act 2006 or to take steps to report information to law enforcement where required</li><li>Consumer matters: to comply with our obligations under consumer law, such as the Competition and Consumer Protection Act 2014 (e.g., where the Irish Competition and Consumer Protection Commission requests information)</li><li>Corporate and taxation matters: to comply with our obligations under company legislation and tax law, such as the Companies Act 2014 or where the Irish Revenue requests information</li><li>Regulatory matters: to comply with our obligations under data protection laws, including to engage with regulators, such as the Data Protection Commission under the GDPR and the Data Protection Act 2018</li></ul><p>See<a href="https://legal.quantcast.com/#laws"><u> https://legal.quantcast.com/#laws</u></a> for the current list of laws which are enforceable in Ireland that give rise to a legal obligation for Quantcast which results in the Processing of Personal Information. As new laws may be enacted or other obligations may require us to Process your Personal Information, we will update this list from time to time.</p></th><th><p>Compliance with a legal obligation.</p></th></tr><tr><th><p>Conducting research</p></th><th><p>We use Personal Information to conduct research, surveys, product testing, and troubleshooting to help us operate and improve our products and services.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our organisational objective of delivering and continuously improving the Solutions for our Clients.</p></th></tr><tr><th><p>Hosting information</p></th><th><p>We Process Personal Information to manage our business, which includes hosting Personal Information in our on-premise data centers and/or cloud computing services.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our organisational objective of delivering the Solutions to our Clients.</p></th></tr></thead></table><h2><a id="_h913k9cl254"></a></h2><h2><a id="_ckzev9puv755"></a>Information sharing<strong> </strong></h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>In connection with one or more of the purposes outlined in the <a href="#_fx68ye2m5t7h"><u>Information use and legal basis</u></a> section above, we may share your Personal Information with the categories of third parties described below.</p><table><thead><tr><th><p>Category of Recipient</p></th><th><p>Description and Purpose of Sharing</p></th><th><p>Categories of Personal Information Shared</p></th></tr><tr><th><p>Quantcast-affiliated companies</p></th><th><p>We share your Personal Information with Quantcast-affiliated companies in order to provide the Solutions.</p></th><th><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr><tr><th><p>Our vendors (including service providers/data processors)</p><p>Visit the <a href="https://www.quantcast.com/legal/quantcast-partners/"><u>Quantcast Partner Page</u></a> for a list of some of our vendors.</p></th><th><p>We share your Personal Information with vendors who act on our behalf and are subject to binding contractual obligations and restrictions on the Processing of Personal Information we share with them. For example, these companies assist with information hosting, information Processing, database management, and administrative tasks.</p></th><th><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr><tr><th><p>Our partners, such as Data Management Platforms and Data Providers and Advertising Exchanges</p><p>Visit the <a href="https://www.quantcast.com/legal/quantcast-partners/"><u>Quantcast Partner Page</u></a> for a list of some of our partners</p></th><th><p>We share Pseudonymous Identifiers with companies that we partner with to support the operation of the Solutions. Specifically, Quantcast shares Pseudonymous Identifiers with 1) data providers via Data Management Platforms for the purpose of performing Cookie Syncing/Matches with Imported Data (Client) and Third Party/Segment Data, and 2) and Advertising Exchanges for the purpose of serving ads.</p></th><th><p>Pseudonymous Identifiers.</p></th></tr><tr><th><p>Relevant third parties as part of a corporate transaction</p></th><th><p>In the event of a reorganisation, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may share your Personal Information with (or transfer your Personal Information to) certain third parties, such as the acquiring entity and its advisors. We may also make certain information available to a potential investor or purchaser (and their advisers) in advance of any such transaction’s completion.</p></th><th><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr><tr><th><p>Competent governmental and public authorities</p></th><th><p>We may share your Personal Information with governmental and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests.</p></th><th><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr><tr><th><p>Other third parties</p></th><th><p>We will share your Personal Information with other third parties at your direction or with your consent.</p><p>Additionally, we may share your Personal Information as necessary or appropriate or where otherwise permitted by law to:</p><ul><li>Enforce our agreements</li><li>Protect our operations</li><li>Protect our rights, privacy, safety, property, and/or those of other persons</li><li>Allow us to pursue available remedies or limit damages that we may sustain</li></ul></th><th><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr></thead></table><p>We also create and share with our Clients insights or reports regarding the makeup of the Audiences that visit their digital properties or the performance of their advertising campaigns.</p><h2><a id="_vyaqonja1y9c"></a>Information security</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>We employ appropriate organisational and technical security safeguards designed to keep Personal Information secure when it is transmitted to us and once we receive it. These measures may include encryption and employment of information storage security technologies to restrict access to our network. However, please be aware that no method of transmitting information over the internet or storing information is completely secure.</p><h2><a id="_rjfkak8jzdzk"></a>Information retention</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p><a id="_26in1rg"></a>We retain your Personal Information for as long as necessary for the purposes for which it was collected, as described in the <a href="#_2et92p0"><u>Information Collection</u></a> section above and in the tables below, except where we are required to retain the information for a longer period of time. Once Personal Information has reached its retention period, as applicable, we may either de-identify it (for State Privacy Law purposes, defined below), anonymise it (for GDPR purposes), or permanently delete it.</p><table><thead><tr><th><p>Category of Personal Information</p></th><th><p>Maximum retention period for all TCF Purposes as a Controller</p></th></tr><tr><th><p>Pseudonymous Identifiers</p></th><th><p>Up to 13 months (NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset)</p></th></tr><tr><th><p>Imprecise/Approximate Location Information</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Event Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Bid Request Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Imported Data (Client)</p></th><th><p>Up to 30 days</p></th></tr><tr><th><p>Imported Data (Third Party/Segment)</p></th><th><p>Up to 30 days</p></th></tr><tr><th><p>Inferences/Inferred Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Training Data</p></th><th><p>Up to 30 days</p></th></tr><tr><th><p>Information you provide</p></th><th><p>Up to 18 months</p></th></tr></thead></table><p><a id="_4xc2ns13ttha"></a></p><p><a id="_5sbcqqia4o7i"></a></p><table><thead><tr><th><p>Processing Purpose / TCF Purpose</p></th><th><p>Categories of Personal Information used for this purpose</p></th><th><p>Maximum retention period for the TCF Purpose as a Controller</p><p><em><br />Individual categories of data may have a shorter retention period as shown above</em>.</p></th></tr><tr><th><p>Store and/or access information on a device (TCF Purpose 1)</p></th><th><p>Pseudonymous Identifiers</p></th><th><p>Cookie life span is up to 13 months each time it’s reset</p></th></tr><tr><th><p>Use limited data to select advertising (TCF Purpose 2)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p><p>Bid Request Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Create profiles for personalised advertising (TCF Purpose 3)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment) Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Use profiles to select personalised advertising (TCF Purpose 4)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment) Inferences/Inferred Data<a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data"><u> </u></a></p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Measure advertising performance (TCF Purpose 7)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Inferences/Inferred Data<a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data"><u> </u></a></p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Measure content performance (TCF Purpose 8)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment) Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Develop and improve services (TCF Purpose 10 )</p></th><th><p>Pseudonymous Identifiers</p><p>Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment)</p><p>Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment) Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Deliver and present advertising and content (TCF Special Purpose 2)</p></th><th><p>Pseudonymous Identifiers</p><p>Event Data</p><p>Bid Request Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Save and communicate privacy choices (Special Purpose 3)</p></th><th><p>Pseudonymous Identifiers</p><p>Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Match and combine data from other data sources (TCF Feature 1)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p></th><th><p>The retention period will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Link different devices (TCF Feature 2)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p><p>Bid Request Data</p></th><th><p>The retention period will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p><p>Bid Request Data</p></th><th><p>The retention period will depend on the TCF Purpose pursued.</p></th></tr><tr><th colspan="3"><p>Additionally, any of the categories of Personal Information described above may be Processed and retained for the following purposes.</p></th></tr><tr><th><p>Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</p></th><th colspan="2" rowspan="3"><p>Retained as needed for these purposes, including as required by applicable law. Otherwise, categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr><tr><th><p>Responding to legal requests</p></th></tr><tr><th><p>Complying with relevant laws and regulations</p></th></tr><tr><th><p>Conducting research</p></th><th colspan="2"><p>Categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr><tr><th><p>Hosting information</p></th><th colspan="2"><p>Categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr></thead></table><h2><a id="_6mlmhdo84knh"></a></h2><h2><a id="_lnxbz9"></a>International transfers</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>Quantcast operates a global service, and we engage vendors located around the world to help us deliver the Solutions. Accordingly, your Personal Information may be transferred outside of the country or region in which you reside, including to the United States and other countries where either our data centers, vendors, affiliates, or other partners are located. Where we transfer your Personal Information internationally, we do so in accordance with applicable law.</p><p>If you are based in the EEA, UK, or Switzerland, please note that we may need to transfer your Personal Information to countries that have not been recognised by the<a href="https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en"><u> European Commision</u></a> and/or the <a href="https://www.gov.uk/government/publications/uk-approach-to-international-data-transfers/international-data-transfers-building-trust-delivering-growth-and-firing-up-innovation#uk-adequacy"><u>UK government </u></a>as providing an adequate level of protection for Personal Information. We generally use EU Standard Contractual Clauses (to facilitate both controller-to-controller and controller-to-processor transfers) or other government-approved contracts that provide appropriate safeguards for Personal Information that is transferred to countries that have not been recognised as providing an adequate level of protection. You can contact us at privacy[at]quantcast[dot]com to request a copy of our Standard Contractual Clauses.</p><p>In certain limited circumstances, we rely on other lawful mechanisms for international transfers of Personal Information or rely on derogations, such as the contractual necessity derogation.</p><h2><a id="_mrd0d9mm2otr"></a><strong>Your choices and legal rights</strong></h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>Under applicable law, you may have certain rights in relation to your Personal Information. Additional details about the rights that you may have and how to exercise such rights can be found below.</p><ul><li><strong>Right of access</strong>:<strong> </strong>The right to request access to your Personal Information and receive certain information, including the categories of your Personal Information we collect and disclose. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/"><u>Data Subject Request Form</u></a>.</li><li><strong>Right of rectification/correction</strong>: The right to request that we rectify (or correct) inaccurate Personal Information about you. In practice, if you seek to exercise your right of rectification/correction, due to the limited Personal Information we Process, we satisfy this right by providing you with the option to request deletion of your Personal Information. To request the deletion of your Personal Information, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/"><u>Data Subject Request Form</u></a>.</li><li><strong>Right of erasure/deletion</strong>: The right, in certain cases, to request that we delete your Personal Information, provided there are valid grounds for doing so and subject to applicable law and exceptions. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/"><u>Data Subject Request Form</u></a>.</li><li><strong>Right to data portability</strong>: The right, in certain cases, to receive a copy of your Personal Information in a structured, commonly used, and machine-readable format and transmit such information to another controller. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/"><u>Data Subject Request Form</u></a>.</li><li><strong>Right to object (marketing)</strong>: The right to object to the Processing of your Personal Information for direct marketing purposes. In practice, we satisfy this right by providing you with the option to opt out of our Processing of your Personal Information for advertising purposes. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Page</u></a>.</li><li><strong>Right to object (legitimate interests)</strong>: The right to object to the Processing of your Personal Information where we Process it on the basis of our legitimate interests, as described in the <a href="#_fx68ye2m5t7h"><u>Information Use and Legal Bases</u></a> section above. Unless we have compelling legitimate grounds or the information is needed for the establishment, exercise or defense of legal claims, we will cease Processing your Personal Information when you object. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Page</u></a>.</li><li><strong>Right to restrict Processing</strong>: The right, in certain cases, to temporarily restrict our Processing of your Personal Information, provided there are valid grounds for doing so. In practice, if you seek to exercise your right to restrict the Processing of your Personal Information, we will treat it as an exercise of the right on an ongoing, rather than temporary, basis (i.e., the request will be treated as you exercising the right to object to the Processing of your Personal Information). To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Pag</u></a><a href="https://www.quantcast.com/opt-out/"><u>e</u></a>.</li><li><strong>Right to withdraw your consent</strong>: The right to withdraw the consent you have provided at any time, where we Process your Personal Information on the basis of your consent. Please note that the lawfulness of any Processing undertaken prior to your withdrawal of consent shall not be affected by the withdrawal. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Page</u></a>.</li><li><strong>Right to lodge a complaint</strong>: The right to complain to the relevant authority regarding the Processing of your Personal Information by us or on our behalf. In the EU, the lead supervisory authority is the <a href="https://forms.dataprotection.ie/contact"><u>Irish Data Protection Commissioner.</u></a> See the section <a href="#_4i7ojhp"><u>Contact Us</u></a> below.</li></ul><p>Please note that the rights listed above may not be exercised in certain circumstances, such as when the Processing of your Personal Information is necessary to comply with a legal obligation to which we are subject or for the exercise or defense of legal claims. Additionally, in order to protect your privacy, we may require proof of your identity before we can act on your request but only where it is necessary and proportionate to request this information.</p><p>If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com"><u>dpo [at] quantcast [dot] com</u></a>.</p><p>If certain jurisdictions, including the EEA, UK, or Switzerland, you also generally have the right not to be subject to a decision when it is based on automated Processing (i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note that Quantcast does not make decisions based solely on automated Processing that produce a legal effect or similarly significantly affect individuals.</p><p>We will not discriminate against you for exercising your privacy rights.</p><h2><a id="_1z2nrswut71a"></a></h2><h2><a id="_bxh0goj3tskj"></a>Additional information for EEA, UK, and Switzerland residents</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>If you are located in the EEA, UK, or Switzerland, please note that the Solutions are provided by our European entity, Quantcast International Limited. In Processing Personal Information in the context of providing the Solutions to our Clients, Quantcast Internal Limited generally acts as a data controller. More specifically, Quantcast International Limited is a joint controller along with its Client when we jointly determine the purposes for which your Personal Information will be Processed. For example, we are joint controllers with Clients for Personal Information that is collected as Quantcast Cookies, or using Pixels, Tags and SDKs deployed by our Clients on their digital properties, and for the Processing of other Personal Information introduced into the Solutions directly by the Client. This is because both Quantcast and the Client have influence over whether and how we collect and Process the Personal Information. In limited situations, Quantcast is the sole data controller of Personal Information when we are Processing it for our own independent purposes, for instance when we use a Quantcast Pseudonymous Identifier or we derive aggregated analytics for modeling, developing our algorithms, or improving the Solutions.</p><p><strong>Your choices and legal rights</strong></p><p>Under applicable law, you may have certain rights in relation to your Personal Information. Additional details about the rights that you may have and how to exercise such rights can be found in the <a href="#_mrd0d9mm2otr"><u>Your choices and legal rights</u></a> section above.</p><p>If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com"><u>dpo [at] quantcast [dot] com</u></a>.</p><p>If you are based in the EEA, UK, or Switzerland, under applicable law, you also generally have the right not to be subject to a decision when it is based on automated Processing (i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note that Quantcast does not make decisions based solely on automated Processing that produce a legal effect or similarly significantly affect individuals.</p><h2><a id="_gikxuu7ah9us"></a></h2><h2><a id="_gtsgdsjwodpu"></a>Additional information for residents of certain U.S. states</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>Certain U.S. states* have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures (“State Privacy Laws”). If you are a resident of one of these states, this section applies to you.</p><p><em>*California, Colorado, Connecticut, Florida, Montana, Oregon, Texas, Utah, Virginia</em></p><p><strong>Additional Disclosures</strong></p><p>Above, in the <a href="#_2et92p0"><u>Information Collection</u></a>, <a href="#_fx68ye2m5t7h"><u>Information Use and Legal Basis</u></a>, <a href="#_ckzev9puv755"><u>Information Sharing</u></a>, and <a href="#_rjfkak8jzdzk"><u>Information Retention</u></a> sections, we explain how we collect, use, disclose, and retain information about you. As required by certain State Privacy Laws, below, we use a table to explain this same information, including the categories of personal information we collect, the types of entities to which we disclose it, and the ways we use each category of information. The table explains our practices today and over the preceding 12 months.</p><p><em>Collection, Use, and Disclosure of Personal Information for Business Purposes</em></p><table><thead><tr><th><p><strong>Category of Personal Information</strong></p><p><em>We collect….</em></p></th><th><p><strong>Categories of Recipients</strong></p><p><em>We may disclose personal data to….</em></p></th><th><p><strong>Use of Personal Information</strong></p><p><em>We use personal data…</em></p></th></tr><tr><th><ul><li><strong>Identifiers</strong>, such as IP Address and other similar Pseudonymous Identifiers.</li><li><strong>Internet or other electronic network activity information</strong>,<strong> </strong>including browsing history and information regarding your interactions with websites or mobile apps or streaming media.</li><li><strong>Geolocation data</strong>, such as Imprecise/Approximate Location Information derived from device IP Addresses.</li><li><strong>Inferences</strong>, which refers to inferences drawn from any of the information in these categories of Personal Information to predict the individual’s characteristics.</li></ul></th><th><ul><li><strong>Our affiliates and vendors</strong></li><li><strong>Our partners</strong></li></ul></th><th><ul><li><strong>To provide the Solutions which</strong> help our Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads and/or executing their digital content strategies more effectively, including showing ads targeted to your interests, understanding the effectiveness of the ads we show, and reporting our findings to our Clients.</li></ul></th></tr></thead></table><p><strong> Other Details About Our Information Practices</strong></p><ul><li>We do not “sell” the personal information of any individuals as those terms are defined in State Privacy Laws.</li><li>We do not knowingly collect personal information about consumers considered to be children under applicable laws.</li></ul><p><strong>Your Privacy Rights</strong></p><p><em>Opting Out of Targeted Advertising and Sharing</em></p><p>Some of the activities described in the <a href="#_ckzev9puv755"><u>Information Sharing</u></a> section may be considered processing of your information for “targeted advertising” purposes under the State Law that applies to you. You can opt out of Quantcast identifier/cookie-based ad targeting by following the prompts at our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Page</u></a>. You may also opt out of web-based ad targeting by enabling legally-recognized opt-out preference signal, such as the Global Privacy Control (“GPC”), a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity sold or used for targeted advertising as such terms are defined under State Privacy Laws. Please visit our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Page</u></a> for more information about GPC.</p><p><em>Access, Deletion, Correction</em></p><p>Depending on your state of residence, you may have the right to request access to, or deletion or correction of, your personal information. If you are interested in exercising one or more of the rights outlined above, please click the relevant link in the <a href="#_mrd0d9mm2otr"><u>Your choices and legal rights</u></a> section above. You may also submit requests by contacting us via email at <a href="mailto:privacy@quantcast.com"><u>privacy [at] quantcast [dot] com</u></a>. We will attempt to verify your identity and respond to your request consistent with the State Privacy Laws.</p><p><em>Appeals</em></p><p>If we deny your request, you may have the right to appeal our decision by contacting us at <a href="mailto:privacy@quantcast.com"><u>privacy [at] quantcast [dot] com</u></a>. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.</p><p><em>Authorized Agents</em></p><p>Depending upon where you reside, you may work with a natural person or business entity (an “Authorized Agent”) to submit rights requests on your behalf. If you are submitting a rights request as an Authorized Agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or signed permission from the individual who is the subject of the request. We may also require you to verify your identity directly with us.</p><p><em>Nondiscrimination</em></p><p>We will not discriminate against you for exercising your privacy rights.</p><p><em>CCPA Annual Report</em></p><p>The California Consumer Privacy Act (CCPA) Regulations require businesses such as Quantcast to disclose metrics regarding the number of requests to know, delete, and opt-out. Information about annual data requests is available in the <a href="https://legal.quantcast.com/#ccpa-transparency-report"><u>CCPA Annual Report</u></a>.</p><h2><a id="_4i7ojhp"></a>Contact us</h2><p>If you have any questions about this Privacy Policy or our information handling practices, please feel free to contact us.</p><p>Individuals located in the United States, please contact us at:</p><p>Quantcast Corp.</p><p>795 Folsom Street</p><p>San Francisco, CA 94107</p><p>Email: privacy[at]quantcast[dot]com</p><p>Individuals located outside of the United States, please contact us at:</p><p>Quantcast International Limited</p><p>Beaux Lane House</p><p>Lower Mercer Street</p><p>Dublin 2, Ireland</p><p>Email: privacy.qil [at] quantcast [dot] com</p><p>The Data Protection Officer (DPO) for Quantcast International Limited can be contacted at <a href="mailto:dpo@quantcast.com"><u>dpo [at] quantcast [dot] com</u></a>.</p><p>If you are a resident of the EEA, UK, or Switzerland, you also have the right to lodge a complaint against us with our lead supervisory authority, the <a href="https://www.dataprotection.ie/docs/Home/4.htm"><u>Irish Data Protection Commission</u></a>, or the <a href="http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm"><u>supervisory authority</u></a> in your country of residence.</p><h2><a id="_2xcytpi"></a><strong>Changes to this Privacy Policy</strong></h2><p>We may revise this Privacy Policy from time to time to reflect changes in our practices with respect to the collection, use, and/or disclosure of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"><u> Personal Information</u></a> or changes in applicable law. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last updated. Any changes will become effective when we post a revised version of this Privacy Policy unless otherwise specified.</p><p>Some of our changes will be minor, but if we make significant changes to how we use or share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information"><u>Personal Information</u></a>, we will:</p><ul><li>inform you in advance by posting a notice on our website</li><li>wait for a period of time before implementing the changes</li></ul><p>We encourage you to review this Privacy Policy periodically to remain informed about our information handling and privacy practices. </p> </div> </div> </div> </div> <div id="contract-id-338017-version-66688e85c129f559afa47a41" data-vid="66688e85c129f559afa47a41" class="version-container js-version-container-338017 " style="display: none;"> <div id="version-languages-66688e85c129f559afa47a41" class="version-translation-container"> <div id="version-66688e85c129f559afa47a41-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Products and Services Privacy Policy"> <div class="row"> <h5 class="effective-date" role="presentation">Effective June 11th 2024  <span class="light">to</span>  December 16th 2024</h5> <a id="download-version-66688e85c129f559afa47a41-locale-en-us" href="https://quantcast.pactsafe.io/versions/66688e85c129f559afa47a41.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-66688e85c129f559afa47a41"> <h1><a id="_gjdgxs"></a><strong>Products and Services Privacy Policy</strong></h1><p id="Products-Services-Privacy-Policy">This Policy takes effect on June 6 2024.</p><p><a href="#Products-Services-Privacy-Policy"><u>Products and Services Privacy Policy</u></a></p><p><a href="#who-we-are"><u>Who we are and what we do</u></a></p><p><a href="#Scope-of-this-Privacy-Policy"><u>Scope of this Privacy Policy</u></a></p><p><a href="#self-regulatory-standards"><u>Self-regulatory standards</u></a></p><p><a href="#information-collection"><u>Information collection</u></a></p><p><a href="#information-use-and-legal-basis"><u>Information use and legal basis</u></a></p><p><a href="#information-sharing"><u>Information sharing</u></a></p><p><a href="#information-security"><u>Information security</u></a></p><p><a href="#information-retention"><u>Information retention</u></a></p><p><a href="#international-transfers"><u>International transfers</u></a></p><p><a href="#your-choices-and-legal-rights"><u>Your choices and legal rights</u></a></p><p><a href="#additional-information-for-EEA-UK"><u>Additional information for EEA, UK, and Switzerland residents</u></a></p><p><a href="#additional-information-for-residents-of-certain-US-states"><u>Additional information for residents of certain U.S. states</u></a></p><p><a href="#Contact-us"><u>Contact us</u></a></p><p><a href="#Changes-to-this-Privacy-Policy"><u>Changes to this Privacy Policy</u></a></p><p>Capitalised terms used in this Products and Services Privacy Policy (the “Privacy Policy”) are defined in <a href="https://legal.quantcast.com/#key-terms"><u>Key Terms</u></a> unless otherwise defined herein.</p><p>To exercise your Data Subject Rights (described in the <a href="#your-choices-and-legal-rights"><u>Your choices and legal rights</u></a> below), please visit the <a href="https://www.quantcast.com/privacy-choices/" rel="noopener noreferrer" target="_blank"><u>Quantcast Privacy Choices</u></a> page.</p><h2 id="Who-we-are"><a id="_30j0zll"></a>Who we are and what we do</h2><p>Quantcast (“we”, “our”, or “us”) is a global digital advertising technology group of companies. Quantcast offers products and services that help digital advertisers and publishers (collectively, “Clients”) understand and grow their client base. Through Quantcast Advertise Solutions, advertiser Clients can plan, activate, and measure the performance of their advertising campaigns seamlessly in a single audience platform, which helps them to place their ads to maximise results. Through Quantcast Measure Solutions, digital publisher Clients leverage insights to better understand the makeup of their audiences, how audiences spend their time across their digital properties, and what audiences care about, all of which help these digital businesses better connect their content and Audiences with the right advertising. We will refer to all of these services as “Solutions.”</p><p>To provide the Solutions, Quantcast collects and uses Personal Information for various purposes, such as measuring and understanding audiences, targeting and delivering ads, measuring ad performance, and similar related purposes. As described in the <a href="#information-collection"><u>Information Collection</u></a> section below, we may join or match Personal Information about you, which may include your Online Data from your visits across different digital properties, like websites,mobile apps, or streaming media devices (such as connected TVs (“CTVs”)), that have implemented Quantcast Pixels, Tags or SDKs (which is sometimes called “tracking” in the industry) or Offline Data . This allows us, for example, to enrich our existing data sets and provide meaningful reports for our Clients regarding the effectiveness of their ads or content. We may also combine Personal Information that we collect in order to probabilistically link media consumption to a single user, which is sometimes called Cross-Media Matching/Linking. To the extent that we combine Personal Information that we collect from and about you in connection with our performance of the Solutions, we will use such combined information only as described in this Privacy Policy.</p><p>This Privacy Policy describes in more detail how we collect, use, disclose, and protect Personal Information, otherwise obtain and Process it in connection with the delivery of the Solutions, and the controls we provide you to manage such information and exercise your choices and legal rights. As noted in the <a href="#information-use-and-legal-basis"><u>Information use and legal basis</u></a> section below, we use the <a href="https://iabeurope.eu/transparency-consent-framework/"><u>Transparency and Consent Framework</u></a> (“TCF”) standard to facilitate compliance with applicable laws in Europe, primarily in accordance with the EU and UK General Data Protection Regulation (“GDPR”). Because the TCF is one means of explaining Processing activities, and because our Processing activities are consistent globally, the TCF Purposes are applicable to all Personal Information that we Process (regardless of the information’s country of origin).</p><p>In the United States, the Solutions are provided by Quantcast Corporation, located at 795 Folsom Street, San Francisco, CA 94107. Personal Information relating to individuals located within the United States provided to or gathered by us in connection with the delivery of the Solutions is controlled by Quantcast Corporation.</p><p>Outside of the United States, the Solutions are provided by Quantcast International Limited, located at Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland. In so far as Quantcast acts as a “controller” (as defined under applicable law), Quantcast International Limited is the controller of your Personal Information if you reside in the European Economic Area (EEA), United Kingdom (UK), Switzerland, or any other jurisdiction outside of the United States.</p><h2><a id="_sypag1xynybj"></a></h2><h2 id="Scope-of-this-privacy-policy"><a id="_vzccaqv9qnxj"></a>Scope of this Privacy Policy</h2><p><em>See </em><a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>This Privacy Policy covers Quantcast’s use of Personal Information for the Solutions only. This Privacy Policy does not cover:</p><ul><li>Personal Information collected from our website, www.quantcast.com, except to the extent that we use our own Solutions on our website. It also does not pertain to the collection and use of Personal Information in connection with our corporate functions, such as marketing, recruiting, people management, business-to-business communications, and so forth. For our privacy policy relating to our website and our corporate functions, please click <a href="https://legal.quantcast.com/#quantcast-website-and-corporate-privacy-policy" rel="noopener noreferrer" target="_blank"><u>here</u></a>.</li><li>Any third parties’ handling of Personal Information, unless explicitly stated otherwise. We encourage you to review the privacy policies of any other companies that you engage or interact with to understand their information handling and privacy practices.</li></ul><p>We use some phrases in this Privacy Policy that are unique to our business and/or the digital advertising industry. For a list of defined terms that you should familiarise yourself with to make it easier to review this Privacy Policy, please review the <a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><u>Key Terms</u></a>.</p><p>California Notice at Collection: We collect the categories of Personal Information listed in the <a href="#additional-information-for-residents-of-certain-US-states"><u>Additional information for residents of certain U.S. states</u></a> section below. As further described in the <a href="#information-use-and-legal-basis"><u>Information use and legal basis</u></a> section below, we collect this information in order to deliver the Solutions and conduct our business. To learn more, please see the <a href="#additional-information-for-residents-of-certain-US-states"><u>Additional information for residents of certain U.S. states</u></a> section.</p><h2 id="Self-regulatory-standards"><a id="_qhdflh3wo5ir"></a>Self-regulatory standards</h2><p><em>See </em><a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>Quantcast supports and participates in several digital advertising self-regulatory organisations, as further described below.</p><ul><li>We are members of the <a href="https://thenai.org/"><u>Network Advertising Initiative (NAI)</u></a>.</li><li>We participate in the Digital Advertising Alliance (DAA) and adhere to the <a href="https://youradchoices.com/principles"><u>DAA Self-Regulatory Principles</u></a>.</li><li>We participate in the European Interactive Digital Advertising Alliance (EDAA) and are certified under the <a href="http://www.edaa.eu/european-principles/"><u>EDAA Principles</u></a>.</li><li>We participate in, and comply with, the policies and technical specifications of the <a href="https://iabeurope.eu/transparency-consent-framework/"><u>IAB Transparency and Consent Framework (TCF)</u></a> as a vendor. Quantcast’s IAB Europe-assigned identification number is Vendor ID #11.</li></ul><p>Please see the <a href="#your-choices-and-legal-rights"><u>Your choices and legal rights</u></a> section of this Privacy Policy for more information about the opt-out tools offered by the NAI, DAA, and EDAA.</p><p>Do Not Track (“DNT”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We do not honor DNT at this time, due to the lack of a clear industry standard. Please visit the <a href="https://www.quantcast.com/privacy-choices/"><u>Quantcast Privacy Choices</u></a> page for your opt-out options.</p><h2 id="Information-collection"><a id="_2et92p0"></a>Information collection</h2><p><em>See </em><a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>We collect or receive Personal Information about or relating to you in various ways, including from digital properties, like websites, mobile apps, or streaming media devices (such as connected TVs (“CTVs”), and other sources of digital content. Details about the categories of Personal Information we collect and receive, the source or manner in which we obtain each category of Personal Information, the purpose(s) for which we Process each category of Personal Information, and the retention period for each category of Personal Information we Process can be found in the table below. As described in the <a href="#who-we-are"><u>Who we are and what we do</u></a> section, where applicable the Processing purposes identified in the table below are tied to the TCF Purposes outlined in the <a href="#information-use-and-legal-basis"><u>Information use and legal bases</u></a> section.</p><table><thead><tr><th style="width: 29.4191%;"><p><strong>Category and Description of Personal Information</strong></p></th><th style="width: 39.7058%;"><p><strong>Source of Personal Information</strong></p></th><th style="width: 30.862%;"><p><strong>Purpose for Processing (including where relevant the TCF Purpose) and Retention Period</strong></p></th></tr><tr><th style="width: 29.4191%;"><p>Pseudonymous Identifiers: unique values that distinguish your browser profile(s) or device(s).</p><p>Examples include a Cookie ID, device IP Address, hashed email addresses, 3rd party identifiers, or other Device Identifiers or Device Configuration/ Information.</p></th><th style="width: 39.7058%;"><p>Usually generated when Pixels, Tags, or SDKs are loaded by a Client on its digital property (i.e., website, mobile app, or device) and sends information to us. Different kinds of Pixels, Tags, or SDKs are used for different purposes, but the types of information generated are the same.</p><p>Such information may also be received through a server- to- server connection, such as when receiving a Bid Request.</p></th><th style="width: 30.862%;"><p>Pseudonymous Identifiers will be retained for up to 13 months for the following purposes <em>(NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset)</em>:</p><p>Store and/or access information on a device (TCF Purpose 1)</p><p>Use limited data to select advertising (TCF Purpose 2)</p><p>Create profiles for personalised advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Measure content performance (TCF Purpose 8)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve services (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose )</p><p>Deliver and present advertising and content (TCF Special Purpose 2)</p><p>Match and combine data from other data sources (TCF Feature 1)</p><p>Link different devices (TCF Feature 2)</p><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p><p>Recording consent choices made by users</p></th></tr><tr><th style="width: 29.4191%;"><p>Imprecise/Approximate Location Information: The time zone and approximate geolocation (e.g., postal code or city) of your device.</p></th><th style="width: 39.7058%;"><p>Inferred or derived by Quantcast from your device’s IP Address or included in Bid Requests.</p></th><th style="width: 30.862%;"><p>Imprecise/Approximate Location Information will be retained for up to 30 days for the following Purposes:</p><p>Use limited data to select advertising (TCF Purpose 2)</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Measure content performance (TCF Purpose 8)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p><p>Match and combine data from other data Link different devices (TCF Feature 2)</p><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p></th></tr><tr><th style="width: 29.4191%;"><p>Event Data: Information relating to your Online Data, which may include Pseudonymous Identifiers, Imprecise/Approximate Location Information, HTTP Request Header Information, Device Information, and Browsing Data.</p></th><th style="width: 39.7058%;"><p>Generated when Pixels, Tags or SDKs, installed by a Client on its digital property, loads and sends information to us.</p><p>Different kinds of Pixels, Tags or SDKs are used for different purposes, but the types of information generated are the same.</p><p><br /></p></th><th style="width: 30.862%;"><p>Event Data will be retained for up to 13 months for the following Purposes:</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Measure content performance (TCF Purpose 8)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p><p>Deliver and present advertising and content (TCF Special Purpose 2)</p><p>Link different devices (TCF Feature 2)</p><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p></th></tr><tr><th style="width: 29.4191%;"><p>Bid Request Data: A bid request is an offer from a digital publisher, like a website, mobile app, or streaming media owner, to show an ad on their property. Bid Request Data includes information about your visit to the publisher’s digital property, which helps us understand where an ad will be displayed, Device Information, and who might see it.</p><p>Bid Request Data also commonly includes a Pseudonymous Identifier (if available), the content that the ad would serve into, the type of device the ad would be served on, the Imprecise / Approximate Location Information of the device, the size of the ad, and consent information. Because Bid Requests include information about the content you are visiting, over time, accumulated Bid Requests may show your browsing behavior.</p></th><th style="width: 39.7058%;"><p>Received from a digital publisher.</p></th><th style="width: 30.862%;"><p>Bid Request Data will be retained for up to 13 months for the following Purposes:</p><p>Use limited data to select advertising (TCF Purpose 2)</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p><p>Deliver and present advertising and content (TCF Special Purpose 2)</p><p>Link different devices (TCF Feature 2)</p><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p></th></tr><tr><th style="width: 29.4191%;"><p>Imported Data (Client): Pseudonymised Information, which may include Online Data, and/or Offline Data that may be apportioned by Browsing Data, Attributes, Segments, Label Data and Interests.</p></th><th style="width: 39.7058%;"><p>Uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“API”) by a particular Client for use on its behalf.</p><p><br /></p></th><th style="width: 30.862%;"><p>Imported Data (client) will be retained for up to 30 days for the following Purposes:</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud (TCF Special Purpose 1)</p></th></tr><tr><th style="width: 29.4191%;"><p>Imported Data (Third Party/Segment): Pseudonymised Information, which may include Online Data, and/or Offline Data that may be apportioned by Browsing Data, Attributes, Segments, Label Data and Interests.</p></th><th style="width: 39.7058%;"><p>Uploaded to the Quantcast platform or provided to us via an API by third-party Data Management Platforms or Data Providers.</p><p><br /></p></th><th style="width: 30.862%;"><p>Imported Data (Third Party/Segment) will be retained for up to 30 days for the following Purposes:</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>TUnderstand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p></th></tr><tr><th style="width: 29.4191%;"><p>Inferences/Inferred Data: Information drawn from the above-listed categories of information (i.e., Event Data, Bid Request Data, Imported Data (Client), and Imported Data (Third Party/Segment)).</p><p>We may, for example, use information that we have collected to infer your interests, age, gender, marital status, or income range. These Inferences may include Interests and Attributes.</p></th><th style="width: 39.7058%;"><p>Derived by Quantcast from previously collected Event Data, Bid Request Data, Imported Data (Client), and/or Imported Data (Third Party/Segment).</p><table><thead><tr><th><br /></th></tr></thead></table><p><br /></p></th><th style="width: 30.862%;"><p>Inferences/Inferred Data will be retained for up to 13 months for the following Purposes:</p><p>Create profiles for advertising (TCF Purpose 3)</p><p>Use profiles to select personalised advertising (TCF Purpose 4)</p><p>Measure advertising performance (TCF Purpose 7)</p><p>Measure content performance (TCF Purpose 83)</p><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>Develop and improve products (TCF Purpose 10)</p><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p></th></tr><tr><th style="width: 29.4191%;"><p>Training Data: Pseudonymous Information used to improve Quantcast’s algorithms and measure how well they are working.</p></th><th style="width: 39.7058%;"><p>Received from third-party data providers and matched to Pseudonymous Identifiers.</p></th><th style="width: 30.862%;"><p>Training Data will be retained for up to 30 days for the following Purposes:</p><p>TCF Purpose 3: Create profiles for advertising (TCF Purpose 3)</p><p>TCF Purpose 8: Measure content performance (TCF Purpose 8)</p><p>TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p><p>TCF Purpose 10: Develop and improve products (TCF Purpose 10)</p><p>TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p></th></tr><tr><th style="width: 29.4191%;"><p>Information you provide: This may include your contact details, (e.g., name, email address, or phone number) and any commentary or other information you provide when you contact Quantcast.</p></th><th style="width: 39.7058%;"><p>Provided by you when you contact Quantcast.</p></th><th style="width: 30.862%;"><p>Carrying out our legitimate business purposes.</p><p>Retention Period: up to 18 months</p></th></tr></thead></table><p>Additionally, any of the categories of Personal Information described above may be Processed and retained for the following purposes.</p><table><thead><tr><th><p>Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</p></th><th rowspan="3"><p>Retained as needed for these purposes, including as required by applicable law. Otherwise, categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr><tr><th><p>Responding to legal requests</p></th></tr><tr><th><p>Complying with relevant laws and regulations</p></th></tr><tr><th><p>Conducting research</p></th><th><p>Categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr><tr><th><p>Hosting of Personal Information for above-listed purposes</p></th><th><p>Categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr></thead></table><p>Sensitive information</p><p>We generally do not seek or permit sensitive Personal Information (e.g., information revealing an individual’s racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; genetic or biometric data that is Processed for the purpose of uniquely identifying an individual; information concerning an individual’s health, sex life, or sexual orientation; and information relating to criminal convictions and offenses) to be used in the Solutions. Outside of the EEA, UK, and Switzerland, to the extent that applicable laws and regulations recognize and allow collection of non-sensitive health information, we may collect and Process such information. If we were to Process sensitive Personal Information, we would seek and obtain your consent and/or otherwise Process such information in accordance with applicable laws and rules.</p><p>Children’s information</p><p>We do not knowingly process Personal Information about data subjects considered to be children under applicable law. If a parent or guardian becomes aware that Quantcast has received Personal Information about his or her child, the parent or guardian should contact us at privacy[at]quantcast[dot com. If we become aware that we have received Personal Information about data subjects considered to be children under applicable law, we will take all reasonable steps to delete such information from our files.</p><p>Contractual commitments from our Clients and third-party Data Providers:</p><p>We contractually require other companies that provide or make available to us Personal Information to take steps to ensure that we can lawfully Process such information, which include: (i) posting complete and accurate privacy policies that comply with applicable laws and rules and describe their Personal Information collection, use, and sharing practices; (ii) obtaining all legally-required consents and necessary permissions; and (iii) providing individuals with appropriate choices and the ability to opt out of the Processing of their Personal Information, where necessary or appropriate.</p><h2 id="information-use-and-legal-basis"><a id="_fx68ye2m5t7h"></a>Information use and legal basis</h2><p><em>See </em><a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>As described in the <a href="#who-we-are"><u>Who we are and what we do</u></a> section, we generally use the TCF as the mechanism for describing our Processing activities, and in Europe specifically for establishing our legal basis for Processing and managing users’ preferences for online personalised advertising and related activities. The TCF is designed to allow a digital business to present information and choices to users on its website relating to the Processing of their Personal Information.</p><p>We Process Personal Information for the purposes for which it was collected or provided to us. The table below describes the specific purposes for which we Process the Personal Information we collect or otherwise obtain about you. This table includes:</p><ul><li>the purposes for which Quantcast Processes Personal Information ,which are tied to the defined purposes for Processing, special purposes, and features set forth in the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/"><u>TCF Policies</u></a> and official technical documentation disseminated by IAB Europe where applicable(see Appendix A of the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/"><u>TCF Policies</u></a> for examples and illustrations of the purposes, special purposes and features)</li><li>a description of each Processing activity using TCF-specific terminology (to the extent applicable), and</li><li>the legal basis that we rely on to perform each of our Processing activities.</li></ul><p>Please note that in Europe, where we indicate that “Legitimate Interests” in accordance with the GDPR is the legal basis for Processing, we carry out the Processing in reliance on our legitimate interests or those of a third party (e.g., our Clients), provided that such interests are not outweighed by your interests or fundamental rights and freedoms.</p><table><thead><tr><th><p><strong>Processing Purpose / TCF Purpose (where TCF is applicable)</strong></p></th><th><p><strong>Description of Processing Activity (using TCF Purpose terms)</strong></p></th><th><p><strong>Legal Basis for Processing for EU/UK</strong></p></th></tr><tr><th><p>Storing and/or accessing information on a device (TCF Purpose 1)</p></th><th><p>Cookies, Device Identifiers, or other information more fully described in association with the purposes below and in the tables above can be stored or accessed on your device for the purposes presented to you.</p></th><th><p>Consent</p></th></tr><tr><th><p>Use limited data to select advertising (TCF Purpose 2)</p></th><th><p>Ads can be shown to you based on the content you’re viewing, the app you’re using, your device’s<a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information"><u> </u></a>Imprecise/Approximate Location Information, or your device type.</p><p>When selecting “Use limited data to select advertising”, Quantcast will:</p><ul><li>Use real-time information about the context in which the ad will be shown, including information about the content and your device, such as: device type and capabilities, User Agent, URL, and IP Address</li><li>Use your device’s Imprecise/Approximate Location Information</li><li>Control the frequency of ads shown to you</li><li>Sequence the order in which ads are shown to you</li><li>Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context</li></ul></th><th><p>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to help our advertiser Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads.</p></th></tr><tr><th><p>Creating profiles for personalised ads (TCF Purpose 3)</p></th><th><p>A profile can be built about you and your Interests to show you personalised ads that are relevant to you.</p><p>To create or edit a profile for use in personalised advertising, Quantcast will:</p><ul><li>Collect information about you, including your activity, visits to websites or mobile apps or streaming media, or Imprecise/Approximate Location Information</li><li>Aggregate Attributes and Interests and Panel-based demographic information,</li><li>Combine information with other information previously collected, including from across websites or mobile apps or streaming media</li></ul></th><th><p>Consent</p></th></tr><tr><th><p>Using profiles to select personalised ads (TCF Purpose 4)</p></th><th><p>When serving personalised ads, Quantcast will select personalised ads based on Personal Information collected from or about you, such as your prior activity, Interests, visits to websites or mobile apps or streaming media, Imprecise/Approximate Location Information, demographic information or Inferences.</p></th><th><p>Consent</p></th></tr><tr><th><p>Measuring advertising performance (TCF Purpose 7)</p></th><th><p>Quantcast will measure the performance and effectiveness of ads that you see or interact with.</p><p>In particular, to measure whether and how ads were delivered to you and how you interacted with them, Quantcast will:</p><ul><li>Provide reporting to Clients about ads, including their effectiveness and performance</li><li>Provide reporting to Clients about your interactions with ads using data observed during your interaction with the ad</li><li>Provide reporting to Clients about the ads displayed on their properties</li><li>Measure whether an ad is serving in a suitable editorial environment (brand-safe) context</li><li>Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity</li><li>Combine this information with other information previously collected, including from across websites or mobile apps or streaming media</li></ul><p>In the provision of the Solutions to some Clients, Quantcast may correlate information between entries within its own datasets that have the same Pseudonymous Identifier or with information obtained from Ad Serving, Ad Verification, or Data Management Platforms/Data Providers. We do this to provide aggregated reporting to Clients about the number of visitors to their digital properties.</p><p>Quantcast does not apply Panel or similarly derived Audience Insights data to ad measurement data without a separate legal basis to apply market research to generate Audience Insights.</p></th><th><p>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to help our advertiser Clients meet their objective of ascertaining, measuring, and improving the effectiveness of their ad campaigns.</p></th></tr><tr><th><p>Measuring content performance (TCF Purpose 8)</p></th><th><p>The performance and effectiveness of content that you see or interact with can be measured.</p><p>To measure content performance, Quantcast will:</p><ul><li>Measure and report to Clients on how content was delivered to and interacted with by you</li><li>Provide reporting to Clients, using directly measurable or known information about your interactions with the content</li><li>Combine this information with other information previously collected, including from across visits to websites or mobile apps or streaming media</li></ul></th><th><p>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to help our Clients meet their objective of executing their digital content strategies more effectively.</p></th></tr><tr><th><p>Understanding audiences through statistics or combinations of data from different sources i.e., applying market research to generate Audience Insights (TCF Purpose 9)</p></th><th><p>Market research can be used to learn more about the Audiences who visit websites, mobile apps, or streaming media, and view ads.</p><p>To generate Audience Insights, Quantcast will:</p><ul><li>Provide aggregate reporting to advertisers or their representatives (such as advertising agencies) about the Audiences reached by their ads, through Panel-based and similarly derived insights</li><li>Provide aggregate reporting to Clients about the Audiences that were served or interacted with content and/or ads on their properties by applying Panel-based and similarly derived insights</li><li>Associate Offline Data with you for the purposes of market research to generate Audience Insights (if we have declared that we will match and combine Offline Data sources)</li><li>Combine this information with other information previously collected, including from visits to websites or mobile apps or streaming media</li></ul></th><th><p>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to help our Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads and/or executing their digital content strategies more effectively.</p></th></tr><tr><th><p>Developing and improving services (TCF Purpose 10 )</p></th><th><p>Your information can be used to improve Quantcast’s existing systems and software and to develop new products.</p><p>To develop and improve its products, Quantcast will:</p><ul><li>Use information to improve its existing products with new features and to develop new products</li><li>Create new models and algorithms through machine learning</li></ul><p>For example, Quantcast matches its datasets with Training Data, which usually includes Event Data, Bid Request Data, Imported Data (Client), and/or Imported Data (Third Party/Segment). Quantcast primarily uses Training Data to train its algorithms how to infer individuals’ Attributes and Interests in the context of the Solutions.</p></th><th><p>Consent or Legitimate Interest, depending on the choice of the Client that is using the TCF.</p><p>Where we rely on Legitimate Interests, we carry out the Processing to meet our organisational objective of continuously improving the Solutions for our Clients.</p></th></tr><tr><th><p>Ensuring security, preventing and detecting fraud, and fixing errors (TCF Special Purpose 1)</p></th><th><p>Your information can be used to monitor for and prevent fraudulent activity and ensure our systems and processes work properly and securely.</p><p>To ensure security, prevent fraud, and debug, Quantcast will:</p><table><thead><tr><th><ul><li>Ensure information is securely transmitted</li><li>Detect and prevent malicious, fraudulent, invalid, or illegal activity</li><li>Ensure correct and efficient operation of systems and processes, including monitoring and enhancing the performance of systems and processes engaged in permitted purposes</li></ul></th></tr></thead></table></th><th><p>Legitimate Interests</p><p>We conduct the Processing to meet organisational objectives such as to maintain our IT systems; to ensure the electronic security of our business; and to detect and prevent against malicious, fraudulent, invalid, and illegal activity.</p></th></tr><tr><th><p>Technically deliver ads or content (TCF Special Purpose 2)</p></th><th><p>Your device can receive and send information that allows you to see and interact with ads and content.</p><p>To deliver information and respond to technical requests, Quantcast will:</p><ul><li>Use your device’s IP Address to deliver an ad or content over the internet</li><li>Respond to your interactions with an ad or content by sending you to a landing page</li><li>Use information about your device type and capabilities for delivering ads or content (e.g., to deliver the right size ad creative or video file in a format supported by your device)</li></ul><p>Quantcast may also match Pseudonymous Identifiers with third parties in order to deliver ads to Audiences.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to help our advertiser Clients meet their objective to ascertain, measure, and improve the effectiveness of their ad campaigns.</p></th></tr><tr><th><p>Matching and combining data from other sources i.e. offline data (TCF Feature 1)</p></th><th><p>Offline Data can be combined with your online activity in support of one or more purposes or special purposes outlined in this table.</p></th><th><p>The legal basis will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Linking different devices (TCF Feature 2)</p></th><th><p>Different devices can be determined as belonging to you or your household in support of one or more purposes.</p><p>Through Cross-Media Matching/Linking, Quantcast will:</p><ul><li>Deterministically determine that two or more devices belong to you or your household</li><li>Probabilistically determine that two or more devices belong to you or your household</li></ul></th><th><p>The legal basis will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Receiving and using automatically sent device characteristics for identification (TCF Feature 3)</p></th><th><p>Your device will be distinguished from other devices based on information it automatically sends, such as IP Address or browser type.</p><p>In particular, Quantcast will:</p><ul><li>Create an identifier using information collected automatically from your device for specific characteristics (e.g., IP Address or User Agent information)</li><li>Use such an identifier to attempt to re-identify your device</li></ul></th><th><p>The legal basis will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</p></th><th><p>We Process, preserve, and share Personal Information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our objective of protecting ourselves and others, including in connection with investigations, litigation, and regulatory inquiries.</p></th></tr><tr><th><p>Responding to legal requests</p></th><th><p>We preserve and share Personal Information in response to legal requests from law enforcement and other government officials, to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure of such information is necessary to comply with a judicial proceeding or court order.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our objective of protecting ourselves and others, including in connection with investigations and regulatory inquiries.</p></th></tr><tr><th><p>Complying with relevant laws and regulations</p></th><th><p>We Process Personal Information to comply with our legal obligations under applicable law.</p><p>Examples of Irish and EU laws enforceable in Ireland that could give rise to an obligation requiring us to Process Personal Information we hold about you are:</p><ul><li>Civil and commercial matters: where we are in receipt of a court order to disclose information for the purposes of court proceedings, such as under Regulation (EU) No 1215/2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters</li><li>Criminal matters: to comply with requests from Irish law enforcement to provide information in relation to an investigation, such as under Section 10 of the Criminal Justice (Miscellaneous Provisions) Act 1997 as amended by 6(1)(a) of the Criminal Justice Act 2006 or to take steps to report information to law enforcement where required</li><li>Consumer matters: to comply with our obligations under consumer law, such as the Competition and Consumer Protection Act 2014 (e.g., where the Irish Competition and Consumer Protection Commission requests information)</li><li>Corporate and taxation matters: to comply with our obligations under company legislation and tax law, such as the Companies Act 2014 or where the Irish Revenue requests information</li><li>Regulatory matters: to comply with our obligations under data protection laws, including to engage with regulators, such as the Data Protection Commission under the GDPR and the Data Protection Act 2018</li></ul><p>See<a href="https://legal.quantcast.com/#laws"><u> https://legal.quantcast.com/#laws</u></a> for the current list of laws which are enforceable in Ireland that give rise to a legal obligation for Quantcast which results in the Processing of Personal Information. As new laws may be enacted or other obligations may require us to Process your Personal Information, we will update this list from time to time.</p></th><th><p>Compliance with a legal obligation.</p></th></tr><tr><th><p>Conducting research</p></th><th><p>We use Personal Information to conduct research, surveys, product testing, and troubleshooting to help us operate and improve our products and services.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our organisational objective of delivering and continuously improving the Solutions for our Clients.</p></th></tr><tr><th><p>Hosting information</p></th><th><p>We Process Personal Information to manage our business, which includes hosting Personal Information in our on-premise data centers and/or cloud computing services.</p></th><th><p>Legitimate Interests</p><p>We carry out the Processing to meet our organisational objective of delivering the Solutions to our Clients.</p></th></tr></thead></table><h2><a id="_h913k9cl254"></a></h2><h2><a id="_ckzev9puv755"></a>Information sharing<strong> </strong></h2><p><em>See </em><a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>In connection with one or more of the purposes outlined in the <a href="#information-use-and-legal-basis"><u>Information use and legal basis</u></a> section above, we may share your Personal Information with the categories of third parties described below.</p><table><thead><tr><th><p><strong>Category of Recipient</strong></p></th><th style="width: 64.1338%;"><p><strong>Description and Purpose of Sharing</strong></p></th><th style="width: 20.3461%;"><p><strong>Categories of Personal Information Shared</strong></p></th></tr><tr><th><p>Quantcast-affiliated companies</p></th><th style="width: 64.1338%;"><p>We share your Personal Information with Quantcast-affiliated companies in order to provide the Solutions.</p></th><th style="width: 20.3461%;"><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr><tr><th><p>Our vendors (including service providers/data processors)</p><p>Visit the <a href="https://legal.quantcast.com/#quantcast-partners" rel="noopener noreferrer" target="_blank"><u>Quantcast Partner Page</u></a> for a list of some of our vendors.</p></th><th style="width: 64.1338%;"><p>We share your Personal Information with vendors who act on our behalf and are subject to binding contractual obligations and restrictions on the Processing of Personal Information we share with them. For example, these companies assist with information hosting, information Processing, database management, and administrative tasks.</p></th><th style="width: 20.3461%;"><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr><tr><th><p>Our partners, such as Data Management Platforms and Data Providers and Advertising Exchanges</p><p>Visit the <a href="https://legal.quantcast.com/#quantcast-partners" rel="noopener noreferrer" target="_blank"><u>Quantcast Partner Page</u></a> for a list of some of our partners</p></th><th style="width: 64.1338%;"><p>We share Pseudonymous Identifiers with companies that we partner with to support the operation of the Solutions. Specifically, Quantcast shares Pseudonymous Identifiers with 1) data providers via Data Management Platforms for the purpose of performing Cookie Syncing/Matches with Imported Data (Client) and Third Party/Segment Data, and 2) and Advertising Exchanges for the purpose of serving ads.</p></th><th style="width: 20.3461%;"><p>Pseudonymous Identifiers.</p></th></tr><tr><th><p>Relevant third parties as part of a corporate transaction</p></th><th style="width: 64.1338%;"><p>In the event of a reorganisation, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may share your Personal Information with (or transfer your Personal Information to) certain third parties, such as the acquiring entity and its advisors. We may also make certain information available to a potential investor or purchaser (and their advisers) in advance of any such transaction’s completion.</p></th><th style="width: 20.3461%;"><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr><tr><th><p>Competent governmental and public authorities</p></th><th style="width: 64.1338%;"><p>We may share your Personal Information with governmental and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests.</p></th><th style="width: 20.3461%;"><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr><tr><th><p>Other third parties</p></th><th style="width: 64.1338%;"><p>We will share your Personal Information with other third parties at your direction or with your consent.</p><p>Additionally, we may share your Personal Information as necessary or appropriate or where otherwise permitted by law to:</p><ul><li>Enforce our agreements</li><li>Protect our operations</li><li>Protect our rights, privacy, safety, property, and/or those of other persons</li><li>Allow us to pursue available remedies or limit damages that we may sustain</li></ul></th><th style="width: 20.3461%;"><p>All or certain categories of Personal Information are shared only as necessary or appropriate.</p></th></tr></thead></table><p>We also create and share with our Clients insights or reports regarding the makeup of the Audiences that visit their digital properties or the performance of their advertising campaigns. These insights and reports may contain aggregated data from which individual users cannot be uniquely identified or data from which Quantcast has removed Pseudonymous Identifiers.</p><h2><a id="_wwv33m4iy2ls"></a></h2><h2 id="information-security"><a id="_vyaqonja1y9c"></a>Information security</h2><p><em>See </em><a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>We employ appropriate organisational and technical security safeguards designed to keep Personal Information secure when it is transmitted to us and once we receive it. These measures may include encryption and employment of information storage security technologies to restrict access to our network. However, please be aware that no method of transmitting information over the internet or storing information is completely secure.</p><h2 id="information-retention"><a id="_rjfkak8jzdzk"></a>Information retention</h2><p><em>See </em><a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p><a id="_26in1rg"></a>We retain your Personal Information for as long as necessary for the purposes for which it was collected, as described in the <a href="#information-collection"><u>Information Collection</u></a> section above and in the tables below, except where we are required to retain the information for a longer period of time. Once Personal Information has reached its retention period, as applicable, we may either de-identify it (for State Privacy Law purposes, defined below), anonymise it (for GDPR purposes), or permanently delete it.</p><table><thead><tr><th><p><strong>Category of Personal Information</strong></p></th><th><p><strong>Maximum retention period for all TCF Purposes</strong></p></th></tr><tr><th><p>Pseudonymous Identifiers</p></th><th><p>Up to 13 months (NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset)</p></th></tr><tr><th><p>Imprecise/Approximate Location Information</p></th><th><p>Up to 30 days</p></th></tr><tr><th><p>Event Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Bid Request Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Imported Data (Client)</p></th><th><p>Up to 30 days</p></th></tr><tr><th><p>Imported Data (Third Party/Segment)</p></th><th><p>Up to 30 days</p></th></tr><tr><th><p>Inferences/Inferred Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Training Data</p></th><th><p>Up to 30 days</p></th></tr><tr><th><p>Information you provide</p></th><th><p>Up to 18 months</p></th></tr></thead></table><p><a id="_4xc2ns13ttha"></a></p><p><a id="_5sbcqqia4o7i"></a></p><table><thead><tr><th><p><strong>Processing Purpose / TCF Purpose </strong></p></th><th><p><strong>Categories of Personal Information used for this purpose</strong></p></th><th><p><strong>Maximum retention period for the TCF Purpose </strong></p><p><strong><em><br />Individual categories of data may have a shorter retention period as shown above</em>.</strong></p></th></tr><tr><th><p>Store and/or access information on a device (TCF Purpose 1)</p></th><th><p>Pseudonymous Identifiers</p></th><th><p>Cookie life span is up to 13 months each time it’s reset</p></th></tr><tr><th><p>Use limited data to select advertising (TCF Purpose 2)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p><p>Bid Request Data</p></th><th><p>Up to 30 days</p></th></tr><tr><th><p>Create profiles for personalised advertising (TCF Purpose 3)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment) Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 30 days</p></th></tr><tr><th><p>Use profiles to select personalised advertising (TCF Purpose 4)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment) Inferences/Inferred Data<a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data"><u> </u></a></p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Measure advertising performance (TCF Purpose 7)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Inferences/Inferred Data<a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data"><u> </u></a></p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Measure content performance (TCF Purpose 8)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Understand audiences through statistics or combinations of data from different sources (TCF Purpose 9)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment) Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Develop and improve services (TCF Purpose 10 )</p></th><th><p>Pseudonymous Identifiers</p><p>Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment)</p><p>Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Ensure security, prevent and detect fraud, and fix errors (TCF Special Purpose 1)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate</p><p>Location Information</p><p>Event Data</p><p>Bid Request Data</p><p>Imported Data (Client)</p><p>Imported Data (Third Party/Segment) Inferences/Inferred Data</p><p>Training Data</p></th><th><p>Up to 13 months</p></th></tr><tr><th><p>Deliver and present advertising and content (TCF Special Purpose 2)</p></th><th><p>Pseudonymous Identifiers</p><p>Event Data</p><p>Bid Request Data</p></th><th><p>Up to 30 days</p></th></tr><tr><th><p>Match and combine data from other data sources (TCF Feature 1)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p></th><th><p>The retention period will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Link different devices (TCF Feature 2)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p><p>Bid Request Data</p></th><th><p>The retention period will depend on the TCF Purpose pursued.</p></th></tr><tr><th><p>Identify devices based on information transmitted automatically (TCF Feature 3)</p></th><th><p>Pseudonymous Identifiers Imprecise/Approximate Location Information</p><p>Bid Request Data</p></th><th><p>The retention period will depend on the TCF Purpose pursued.</p></th></tr><tr><th colspan="3"><p>Additionally, any of the categories of Personal Information described above may be Processed and retained for the following purposes.</p></th></tr><tr><th><p>Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</p></th><th colspan="2" rowspan="3"><p>Retained as needed for these purposes, including as required by applicable law. Otherwise, categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr><tr><th><p>Responding to legal requests</p></th></tr><tr><th><p>Complying with relevant laws and regulations</p></th></tr><tr><th><p>Conducting research</p></th><th colspan="2"><p>Categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr><tr><th><p>Hosting information</p></th><th colspan="2"><p>Categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</p></th></tr></thead></table><h2><a id="_6mlmhdo84knh"></a></h2><h2 id="international-transfers"><a id="_lnxbz9"></a>International transfers</h2><p><em>See </em><a href="http://quantcast.com/privacy/key-terms" rel="noopener noreferrer" target="_blank"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>Quantcast operates a global service, and we engage vendors located around the world to help us deliver the Solutions. Accordingly, your Personal Information may be transferred outside of the country or region in which you reside, including to the United States and other countries where either our data centers, vendors, affiliates, or other partners are located. Where we transfer your Personal Information internationally, we do so in accordance with applicable law.</p><p>If you are based in the EEA, UK, or Switzerland, please note that we may need to transfer your Personal Information to countries that have not been recognised by the<a href="https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en"><u> European Commision</u></a> and/or the <a href="https://www.gov.uk/government/publications/uk-approach-to-international-data-transfers/international-data-transfers-building-trust-delivering-growth-and-firing-up-innovation#uk-adequacy"><u>UK government </u></a>as providing an adequate level of protection for Personal Information. We generally use EU Standard Contractual Clauses (to facilitate both controller-to-controller and controller-to-processor transfers) or other government-approved contracts that provide appropriate safeguards for Personal Information that is transferred to countries that have not been recognised as providing an adequate level of protection. You can contact us at privacy[at]quantcast[dot]com to request a copy of our Standard Contractual Clauses.</p><p>In certain limited circumstances, we rely on other lawful mechanisms for international transfers of Personal Information or rely on derogations, such as the contractual necessity derogation.</p><h2 id="your-choices-and-legal-rights"><a id="_mrd0d9mm2otr"></a><strong>Your choices and legal rights</strong></h2><p><em>See </em><a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>Under applicable law, you may have certain rights in relation to your Personal Information. Additional details about the rights that you may have and how to exercise such rights can be found below.</p><ul><li><strong>Right of access</strong>:<strong> </strong>The right to request access to your Personal Information and receive certain information, including the categories of your Personal Information we collect and disclose. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/" rel="noopener noreferrer" target="_blank"><u>Data Subject Request Form</u></a>.</li><li><strong>Right of rectification/correction</strong>: The right to request that we rectify (or correct) inaccurate Personal Information about you. In practice, if you seek to exercise your right of rectification/correction, due to the limited Personal Information we Process, we satisfy this right by providing you with the option to request deletion of your Personal Information. To request the deletion of your Personal Information, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/" rel="noopener noreferrer" target="_blank"><u>Data Subject Request Form</u></a>.</li><li><strong>Right of erasure/deletion</strong>: The right, in certain cases, to request that we delete your Personal Information, provided there are valid grounds for doing so and subject to applicable law and exceptions. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/" rel="noopener noreferrer" target="_blank"><u>Data Subject Request Form</u></a>.</li><li><strong>Right to data portability</strong>: The right, in certain cases, to receive a copy of your Personal Information in a structured, commonly used, and machine-readable format and transmit such information to another controller. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/" rel="noopener noreferrer" target="_blank"><u>Data Subject Request Form</u></a>.</li><li><strong>Right to object (marketing)</strong>: The right to object to the Processing of your Personal Information for direct marketing purposes. In practice, we satisfy this right by providing you with the option to opt out of our Processing of your Personal Information for advertising purposes. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/" rel="noopener noreferrer" target="_blank"><u>Privacy Choices Page</u></a>.</li><li><strong>Right to object (legitimate interests)</strong>: The right to object to the Processing of your Personal Information where we Process it on the basis of our legitimate interests, as described in the <a href="#information-use-and-legal-basis"><u>Information Use and Legal Bases</u></a> section above. Unless we have compelling legitimate grounds or the information is needed for the establishment, exercise or defense of legal claims, we will cease Processing your Personal Information when you object. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/" rel="noopener noreferrer" target="_blank"><u>Privacy Choices Page</u></a>.</li><li><strong>Right to restrict Processing</strong>: The right, in certain cases, to temporarily restrict our Processing of your Personal Information, provided there are valid grounds for doing so. In practice, if you seek to exercise your right to restrict the Processing of your Personal Information, we will treat it as an exercise of the right on an ongoing, rather than temporary, basis (i.e., the request will be treated as you exercising the right to object to the Processing of your Personal Information). To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/" rel="noopener noreferrer" target="_blank"><u>Privacy Choices Pag</u></a><a href="https://www.quantcast.com/opt-out/"><u>e</u></a>.</li><li><strong>Right to withdraw your consent</strong>: The right to withdraw the consent you have provided at any time, where we Process your Personal Information on the basis of your consent. Please note that the lawfulness of any Processing undertaken prior to your withdrawal of consent shall not be affected by the withdrawal. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/" rel="noopener noreferrer" target="_blank"><u>Privacy Choices Page</u></a>.</li><li><strong>Right to lodge a complaint</strong>: The right to complain to the relevant authority regarding the Processing of your Personal Information by us or on our behalf. In the EU, the lead supervisory authority is the <a href="https://forms.dataprotection.ie/contact"><u>Irish Data Protection Commissioner.</u></a> See the section <a href="#Contact-us"><u>Contact Us</u></a> below.</li></ul><p>Please note that the rights listed above may not be exercised in certain circumstances, such as when the Processing of your Personal Information is necessary to comply with a legal obligation to which we are subject or for the exercise or defense of legal claims. Additionally, in order to protect your privacy, we may require proof of your identity before we can act on your request but only where it is necessary and proportionate to request this information.</p><p>If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com"><u>dpo [at] quantcast [dot] com</u></a>.</p><p>If certain jurisdictions, including the EEA, UK, or Switzerland, you also generally have the right not to be subject to a decision when it is based on automated Processing (i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note that Quantcast does not make decisions based solely on automated Processing that produce a legal effect or similarly significantly affect individuals.</p><p>We will not discriminate against you for exercising your privacy rights.</p><h2><a id="_1z2nrswut71a"></a></h2><h2><a id="_bxh0goj3tskj"></a>Additional information for EEA, UK, and Switzerland residents</h2><p><em>See </em><a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>If you are located in the EEA, UK, or Switzerland, please note that the Solutions are provided by our European entity, Quantcast International Limited. In Processing Personal Information in the context of providing the Solutions to our Clients, Quantcast Internal Limited generally acts as a data controller. More specifically, Quantcast International Limited is a joint controller along with its Client when we jointly determine the purposes for which your Personal Information will be Processed. For example, we are joint controllers with Advertisers and Publishers for Personal Information that is collected as Quantcast Cookies, or using Pixels, Tags and SDKs deployed by our Clients on their digital properties, and for the Processing of other Personal Information introduced into the Solutions directly by the Client. This is because both Quantcast and the Client have influence over whether and how we collect and Process the Personal Information. In limited situations, Quantcast is the sole data controller of Personal Information when we are Processing it for our own independent purposes, for instance when we use a Quantcast Pseudonymous Identifier or we derive aggregated analytics for modeling, developing our algorithms, or improving the Solutions.</p><p><strong>Your choices and legal rights</strong></p><p>Under applicable law, you may have certain rights in relation to your Personal Information. Additional details about the rights that you may have and how to exercise such rights can be found in the <a href="#your-choices-and-legal-rights"><u>Your choices and legal rights</u></a> section above.</p><p>If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com"><u>dpo [at] quantcast [dot] com</u></a>.</p><p>If you are based in the EEA, UK, or Switzerland, under applicable law, you also generally have the right not to be subject to a decision when it is based on automated Processing (i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note that Quantcast does not make decisions based solely on automated Processing that produce a legal effect or similarly significantly affect individuals.</p><h2><a id="_gikxuu7ah9us"></a></h2><h2 id="additional-information-for-residents-of-certain-US-states"><a id="_gtsgdsjwodpu"></a>Additional information for residents of certain U.S. states</h2><p><em>See </em><a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><em><u>Key Terms</u></em></a><em> for definitions of capitalized terms. </em></p><p>Certain U.S. states* have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures (“State Privacy Laws”). If you are a resident of one of these states, this section applies to you.</p><p><em>*California, Colorado, Connecticut, Florida, Montana, Oregon, Texas, Utah, Virginia</em></p><p><strong>Additional Disclosures</strong></p><p>Above, in the <a href="#information-collection"><u>Information Collection</u></a>, <a href="#information-use-and-legal-basis"><u>Information Use and Legal Basis</u></a>, <a href="#information-sharing"><u>Information Sharing</u></a>, and <a href="#information-retention"><u>Information Retention</u></a> sections, we explain how we collect, use, disclose, and retain information about you. As required by certain State Privacy Laws, below, we use a table to explain this same information, including the categories of personal information we collect, the types of entities to which we disclose it, and the ways we use each category of information. The table explains our practices today and over the preceding 12 months.</p><p><em>Collection, Use, and Disclosure of Personal Information for Business Purposes</em></p><table><thead><tr><th><p><strong>Category of Personal Information</strong></p><p><em>We collect….</em></p></th><th><p><strong>Categories of Recipients</strong></p><p><em>We may disclose personal data to….</em></p></th><th><p><strong>Use of Personal Information</strong></p><p><em>We use personal data…</em></p></th></tr><tr><th><ul><li><strong>Identifiers</strong>, such as IP Address and other similar Pseudonymous Identifiers.</li><li><strong>Internet or other electronic network activity information</strong>,<strong> </strong>including browsing history and information regarding your interactions with websites or mobile apps or streaming media.</li><li><strong>Geolocation data</strong>, such as Imprecise/Approximate Location Information derived from device IP Addresses.</li><li><strong>Inferences</strong>, which refers to inferences drawn from any of the information in these categories of Personal Information to predict the individual’s characteristics.</li></ul></th><th><ul><li><strong>Our affiliates and vendors</strong></li><li><strong>Our partners</strong></li></ul></th><th><ul><li><strong>To provide the Solutions which</strong> help our Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads and/or executing their digital content strategies more effectively, including showing ads targeted to your interests, understanding the effectiveness of the ads we show, and reporting our findings to our clients.</li></ul></th></tr></thead></table><p><strong> Other Details About Our Information Practices</strong></p><ul><li>We do not “sell” the personal information of any individuals as those terms are defined in State Privacy Laws.</li><li>We do not knowingly collect personal information about consumers considered to be children under applicable laws.</li></ul><p><strong>Your Privacy Rights</strong></p><p><em>Opting Out of Targeted Advertising and Sharing</em></p><p>Some of the activities described in the <a href="#information-sharing"><u>Information Sharing</u></a> section may be considered processing of your information for “targeted advertising” purposes under the State Law that applies to you. You can opt out of Quantcast identifier/cookie-based ad targeting by following the prompts at our <a href="https://www.quantcast.com/privacy-choices/"><u>Privacy Choices Page</u></a>. You may also opt out of web-based ad targeting by enabling legally-recognized opt-out preference signal, such as the Global Privacy Control (“GPC”), a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity sold or used for targeted advertising as such terms are defined under State Privacy Laws. Please visit our <a href="https://www.quantcast.com/privacy-choices/" rel="noopener noreferrer" target="_blank"><u>Privacy Choices Page</u></a> for more information about GPC.</p><p><em>Access, Deletion, Correction</em></p><p>Depending on your state of residence, you may have the right to request access to, or deletion or correction of, your personal information. If you are interested in exercising one or more of the rights outlined above, please click the relevant link in the <a href="#your-choices-and-legal-rights"><u>Your choices and legal rights</u></a> section above. You may also submit requests by contacting us via email at <a href="mailto:privacy@quantcast.com"><u>privacy [at] quantcast [dot] com</u></a>. We will attempt to verify your identity and respond to your request consistent with the State Privacy Laws.</p><p><em>Appeals</em></p><p>If we deny your request, you may have the right to appeal our decision by contacting us at <a href="mailto:privacy@quantcast.com"><u>privacy [at] quantcast [dot] com</u></a>. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.</p><p><em>Authorized Agents</em></p><p>Depending upon where you reside, you may work with a natural person or business entity (an “Authorized Agent”) to submit rights requests on your behalf. If you are submitting a rights request as an Authorized Agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or signed permission from the individual who is the subject of the request. We may also require you to verify your identity directly with us.</p><p><em>Nondiscrimination</em></p><p>We will not discriminate against you for exercising your privacy rights.</p><p><em>CCPA Annual Report</em></p><p>The California Consumer Privacy Act (CCPA) Regulations require businesses such as Quantcast to disclose metrics regarding the number of requests to know, delete, and opt-out. Information about annual data requests is available in the <a href="https://www.quantcast.com/legal/annual-data-requests/"><u>CCPA Annual Report</u></a>.</p><h2 id="Contact-us"><a id="_4i7ojhp"></a>Contact us</h2><p>If you have any questions about this Privacy Policy or our information handling practices, please feel free to contact us.</p><p>Individuals located in the United States, please contact us at:</p><p>Quantcast Corp.</p><p>795 Folsom Street</p><p>San Francisco, CA 94107</p><p>Email: privacy[at]quantcast[dot]com</p><p>Individuals located outside of the United States, please contact us at:</p><p>Quantcast International Limited</p><p>Beaux Lane House</p><p>Lower Mercer Street</p><p>Dublin 2, Ireland</p><p>Email: privacy.qil [at] quantcast [dot] com</p><p>The Data Protection Officer (DPO) for Quantcast International Limited can be contacted at <a href="mailto:dpo@quantcast.com"><u>dpo [at] quantcast [dot] com</u></a>.</p><p>If you have contacted us or our DPO about a privacy or information use concern and feel that we have not addressed it satisfactorily, you may contact our US-based third party dispute resolution provider (free of charge) at <a href="https://feedback-form.truste.com/watchdog/request"><u>https://feedback-form.truste.com/watchdog/request</u></a>.</p><p>If you are a resident of the EEA, UK, or Switzerland, you also have the right to lodge a complaint against us with our lead supervisory authority, the <a href="https://www.dataprotection.ie/docs/Home/4.htm"><u>Irish Data Protection Commission</u></a>, or the <a href="http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm"><u>supervisory authority</u></a> in your country of residence.</p><h2 id="Changes-to-this-Privacy-Policy"><a id="_2xcytpi"></a><strong>Changes to this Privacy Policy</strong></h2><p>We may revise this Privacy Policy from time to time to reflect changes in our practices with respect to the collection, use, and/or disclosure of<a href="https://legal.quantcast.com/#Personal-Information" rel="noopener noreferrer" target="_blank"><u> Personal Information</u></a> or changes in applicable law. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last updated. Any changes will become effective when we post a revised version of this Privacy Policy unless otherwise specified.</p><p>Some of our changes will be minor, but if we make significant changes to how we use or share your <a href="https://legal.quantcast.com/#Personal-Information" rel="noopener noreferrer" target="_blank"><u>Personal Information</u></a>, we will:</p><ul><li>inform you in advance by posting a notice on our website</li><li>wait for a period of time before implementing the changes</li></ul><p>We encourage you to review this Privacy Policy periodically to remain informed about our information handling and privacy practices. </p> </div> </div> </div> </div> <div id="contract-id-338017-version-65cc01a2bf28361a2fee19f3" data-vid="65cc01a2bf28361a2fee19f3" class="version-container js-version-container-338017 " style="display: none;"> <div id="version-languages-65cc01a2bf28361a2fee19f3" class="version-translation-container"> <div id="version-65cc01a2bf28361a2fee19f3-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Products and Services Privacy Policy"> <div class="row"> <h5 class="effective-date" role="presentation">Effective February 14th 2024  <span class="light">to</span>  June 11th 2024</h5> <a id="download-version-65cc01a2bf28361a2fee19f3-locale-en-us" href="https://quantcast.pactsafe.io/versions/65cc01a2bf28361a2fee19f3.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-65cc01a2bf28361a2fee19f3"> <h1 dir="ltr">Products and Services Privacy Policy</h1><p dir="ltr">This Policy takes effect on March 1 2024. See Policy effective September 11 2023 until that date.</p><p dir="ltr"><a href="https://legal.quantcast.com/#Products-and-Services-Privacy-Policy">Products and Services Privacy Policy</a></p><p dir="ltr"><a href="#Who-we-are-and-what-we-do">Who we are and what we do</a></p><p dir="ltr"><a href="#Scope-of-this-privacy-policy">Scope of this Privacy Policy</a></p><p dir="ltr"><a href="#Self-regulatory-standards">Self-regulatory standards</a></p><p dir="ltr"><a href="#Information-collection">Information collection</a></p><p dir="ltr"><a href="#Information-Use-and-Legal-Basis">Information use and legal basis</a></p><p dir="ltr"><a href="#Information-Sharing">Information sharing</a></p><p dir="ltr"><a href="#Information-Security">Information security</a></p><p dir="ltr"><a href="#Information-retention">Information retention</a></p><p dir="ltr"><a href="#International-Transfers">International transfers</a></p><p dir="ltr"><a href="#Your-choices-and-legal-rights">Your choices and legal rights</a></p><p dir="ltr"><a href="#Additional-information-for-EEA-UK-Switzerland-residents">Additional information for EEA, UK, and Switzerland residents</a></p><p dir="ltr"><a href="#Additional-information-for-california-residents">Additional information for California residents</a></p><p dir="ltr"><a href="#Contact-Us">Contact us</a></p><p dir="ltr"><a href="#Changes-to-this-Privacy-Policy">Changes to this Privacy Policy</a></p><p dir="ltr"><br /></p><p dir="ltr">Capitalised terms used in this Products and Services Privacy Policy (the “Privacy Policy”) are defined in <a href="http://quantcast.com/privacy/key-terms">Key Terms</a> unless otherwise defined herein.</p><p dir="ltr">To exercise your Data Subject Rights (described in the <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.z337ya">Your choices and legal rights</a> below), please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page.</p><h2 dir="ltr" id="Who-we-are-and-what-we-do">Who we are and what we do</h2><p dir="ltr">Quantcast (“we”, “our”, or “us”) is a global digital advertising technology group of companies. Quantcast offers products and services that help digital advertisers and publishers (collectively, “Clients”) understand and grow their audiences (the “Solutions”). Through Quantcast Advertise Solutions, advertiser Clients can plan, activate, and measure the performance of their advertising campaigns seamlessly in a single audience platform, which helps them to place their ads to maximise results. Through Quantcast Measure Solutions, digital publisher Clients leverage insights to better understand the makeup of their audiences, how audiences spend their time across their digital properties, and what audiences care about, all of which help these digital businesses better connect their content and <a href="https://legal.quantcast.com/#key-terms">Audiences </a>with the right advertising.</p><p dir="ltr">To provide the Solutions, Quantcast collects and uses <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> for various purposes, such as measuring and understanding audiences, targeting and delivering ads, measuring ad performance, and similar related purposes. As described in the “<a href="https://legal.quantcast.com/#key-terms">Information Collection</a>” section below, we may join or match <a href="https://legal.quantcast.com/#key-terms">Personal Information </a>about you, which may include your <a href="https://legal.quantcast.com/#key-terms">Online Data </a>from your visits across different digital properties, like websites,mobile apps, or streaming media devices (such as connected TVs (“CTVs”)), that have implemented Quantcast <a href="https://legal.quantcast.com/#key-terms">Pixels, Tags or SDKs </a>(which is sometimes called “tracking” in the industry) or <a href="https://legal.quantcast.com/#key-terms">Offline Data</a> . This allows us, for example, to enrich our existing data sets and provide meaningful reports for our Clients regarding the effectiveness of their ads or content. We may also combine <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> that we collect in order to probabilistically link media consumption to a single user, which is sometimes called <a href="https://legal.quantcast.com/#key-terms">Cross-Media Matching/Linking</a>. To the extent that we combine <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> that we collect from and about you in connection with our performance of the Solutions, we will use such combined information only as described in this Privacy Policy.</p><p dir="ltr">This Privacy Policy describes in more detail how we collect, use, disclose, and protect <a href="https://legal.quantcast.com/#key-terms">Personal Information</a>, otherwise obtain and <a href="https://legal.quantcast.com/#key-terms">Process </a>it in connection with the delivery of the Solutions, and the controls we provide you to manage such information and exercise your choices and legal rights. As noted in the “<a href="https://legal.quantcast.com/#key-terms">Information use and legal basis</a>” section below, we use the <a href="https://legal.quantcast.com/#key-terms">Transparency and Consent Framework</a> (“<a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>”) standard to facilitate compliance with applicable laws in Europe, primarily in accordance with the EU General Data Protection Regulation (“GDPR”). Because the <a href="https://legal.quantcast.com/#key-terms">TCF </a>is one means of explaining <a href="https://legal.quantcast.com/#key-terms">Processing </a>activities, and because our <a href="https://legal.quantcast.com/#key-terms">Processing </a>activities are consistent globally, the <a href="https://legal.quantcast.com/#key-terms">TCF Purposes </a>are applicable to all <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> that we <a href="https://legal.quantcast.com/#key-terms">Process </a>(regardless of the information’s country of origin). </p><p dir="ltr">In the United States, the Solutions are provided by Quantcast Corporation, located at 795 Folsom Street, San Francisco, CA 94107. <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> relating to individuals located within the United States provided to or gathered by us in connection with the delivery of the Solutions is controlled by Quantcast Corporation.</p><p dir="ltr">Outside of the United States, the Solutions are provided by Quantcast International Limited, located at Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland. In so far as Quantcast acts as a “controller” (as defined under applicable law), Quantcast International Limited is the controller of your <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> if you reside in the European Economic Area (EEA), United Kingdom (UK), Switzerland, or any other jurisdiction outside of the United States.</p><h2 dir="ltr" id="Scope-of-this-privacy-policy">Scope of this Privacy Policy</h2><p dir="ltr">This Privacy Policy covers Quantcast’s use of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> for the Solutions only. This Privacy Policy does not cover:</p><ul><li dir="ltr"><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Personal Information</a> collected from our website, www.quantcast.com, except to the extent that we use our own Solutions on our website. It also does not pertain to the collection and use of<a href="https://legal.quantcast.com/#key-terms"> Personal Information</a> in connection with our corporate functions, such as marketing, recruiting, people management, business-to-business communications, and so forth. For our privacy policy relating to our website and our corporate functions, please click <a href="https://www.quantcast.com/legal/privacy-website/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Any third parties’ handling of <a href="https://legal.quantcast.com/#key-terms">Personal Information, </a>unless explicitly stated otherwise. We encourage you to review the privacy policies of any other companies that you engage or interact with to understand their information handling and privacy practices. </p></li></ul><p dir="ltr">We use some phrases in this Privacy Policy that are unique to our business and/or the digital advertising industry. For a list of defined terms that you should familiarise yourself with to make it easier to review this Privacy Policy, please review the <a href="https://legal.quantcast.com/#key-terms">Key Terms</a>.</p><p dir="ltr">California Notice at Collection: We collect the categories of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> listed in the “<a href="https://legal.quantcast.com/#key-terms">Categories of personal information collected</a>” subsection of the “<a href="#Additional-information-for-california-residents">California privacy rights</a>” section below. As further described in the <a href="#Information-use-and-legal-basis">“Information use and legal basis”</a> section below, we collect this information in order to deliver the Solutions and conduct our business. To learn more, please see the “<a href="#Additional-information-for-california-residents">California privacy rights</a>” section.</p><h2 dir="ltr" id="Self-regulatory-standards">Self-regulatory standards</h2><p dir="ltr">Quantcast supports and participates in several digital advertising self-regulatory organisations, as further described below. </p><ul><li dir="ltr"><p dir="ltr">We are members in good standing of the Network Advertising Initiative (NAI) and adhere to the <a href="https://thenai.org/accountability/code-enforcement/">NAI 2020 Code of Conduct</a>. </p></li><li dir="ltr"><p dir="ltr">We participate in the Digital Advertising Alliance (DAA) and adhere to the <a href="https://youradchoices.com/principles">DAA Self-Regulatory Principles</a>.</p></li><li dir="ltr"><p dir="ltr">We participate in the European Interactive Digital Advertising Alliance (EDAA) and are certified under the <a href="http://www.edaa.eu/european-principles/">EDAA Principles</a>.</p></li><li dir="ltr"><p dir="ltr">We participate in, and comply with, the policies and technical specifications of the <a href="https://legal.quantcast.com/#key-terms">TCF</a>, as a vendor. Quantcast’s IAB Europe-assigned identification number ia Vendor ID #11. </p></li></ul><p dir="ltr">Please see the “<a href="#Your-choices-and-legal-rights">Your choices and legal rights</a>” section of this Privacy Policy for more information about the opt-out tools offered by the NAI, DAA, and EDAA. </p><p dir="ltr">Do Not Track (“DNT”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We do not honor DNT or other similar signals at this time, due to the lack of a clear industry standard. Please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page for your opt-out options.</p><p dir="ltr">Global Privacy Control (“GPC”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We honor GPC for all data subjects in the United States. Please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page for more information about GPC.</p><h2 dir="ltr" id="Information-collection">Information collection</h2><p dir="ltr">We collect or receive <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> about or relating to you in various ways, including from digital properties, like websites, mobile apps, or streaming media devices (such as connected TVs (“CTVs”), and other sources of digital content. Details about the categories of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> we collect and receive, the source or manner in which we obtain each category of <a href="https://legal.quantcast.com/#key-terms">Personal Information,</a> the purpose(s) for which we <a href="https://legal.quantcast.com/#key-terms">Process </a>each category of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a>, and the retention period for each category of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> we <a href="https://legal.quantcast.com/#key-terms">Process </a>can be found in the table below. As described in the “<a href="#Who-We-Are-and-what-we-do">Who we are and what we do</a>” section, where applicable the <a href="https://legal.quantcast.com/#key-terms">Processing </a>purposes identified in the table below are tied to the <a href="https://legal.quantcast.com/#key-terms">TCF Purposes </a>outlined in the “<a href="#Information-use-and-legal-bases">Information use and legal bases</a>” section.</p><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr">Category and Description of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a></p></th><th scope="col"><p dir="ltr">Source of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a></p></th><th scope="col"><p dir="ltr">Purpose for <a href="https://legal.quantcast.com/#key-terms">Processing </a>(including where relevant the <a href="https://legal.quantcast.com/#key-terms">TCF Purpose</a>) and Retention Period</p></th></tr></thead><tbody><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Pseudonymous Identifiers: </a>unique values that distinguish your browser profile(s) or device(s). </p><br /><p dir="ltr">Examples include a <a href="https://legal.quantcast.com/#key-terms">Cookie ID</a>, device<a href="https://legal.quantcast.com/#key-terms"> IP Address</a>, hashed email addresses, 3rd party identifiers, or other<a href="https://legal.quantcast.com/#key-terms"> Device Identifiers</a> or<a href="https://legal.quantcast.com/#key-terms"> Device Configuration/ Information.</a></p><br /><br /><br /></td><td><p dir="ltr">Usually generated when <a href="https://legal.quantcast.com/#key-terms">Pixels, Tags, or SDKs </a>are loaded by a Client on its digital property (i.e., website, mobile app, or device) and sends information to us. Different kinds of <a href="https://legal.quantcast.com/#key-terms">Pixels, Tags, or SDKs</a> are used for different purposes, but the types of information generated are the same. </p><p dir="ltr">Such information may also be received through a server- to- server connection, such as when receiving a <a href="https://legal.quantcast.com/#key-terms">Bid Request</a>.</p><p dir="ltr">.</p></td><td><p dir="ltr">Pseudonymous Identifiers will be retained for up to 13 months for the following Purposes (NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset):</p><p dir="ltr">TCF Purpose 1: Store and/or access information on a device</p><p dir="ltr">TCF Purpose 2: Use limited data to select advertising</p><p dir="ltr">TCF Purpose 3: Create profiles for personalised advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve services</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF SpecialPurpose 2: Deliver and present advertising and content</p><p dir="ltr">TCF Feature 1: Match and combine data from other data sources</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p><p dir="ltr">Recording consent choices made by users</p></td></tr><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Imprecise/Approximate Location Information: </a>The time zone and approximate geolocation (e.g., postal code or city) of your device.</p><br /></td><td><p dir="ltr">Inferred or derived by Quantcast from your device’s<a href="https://legal.quantcast.com/#key-terms"> IP Address</a> or included in <a href="https://legal.quantcast.com/#key-terms">Bid Requests</a>. </p></td><td><p dir="ltr">Imprecise/Approximate Location Information will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 2: Use limited data to select advertising</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF Feature 1: Match and combine data from other data sources</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p><br /></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a>: Information relating to your<a href="https://legal.quantcast.com/#key-terms"> Online Data,</a> which may include <a href="https://legal.quantcast.com/#key-terms">Pseudonymous Identifiers, </a><a href="https://legal.quantcast.com/#key-terms">Imprecise/Approximate Location Information</a>, <a href="https://legal.quantcast.com/#key-terms">HTTP Request Header Information</a>, <a href="https://legal.quantcast.com/#key-terms">Device Information</a>, and <a href="https://legal.quantcast.com/#key-terms">Browsing Data.</a> </p><br /></td><td><p dir="ltr">Generated when<a href="https://legal.quantcast.com/#key-terms"> Pixels, Tags or SDKs</a>, installed by a Client on its digital property, loads and sends information to us. </p><p dir="ltr">Different kinds of <a href="https://legal.quantcast.com/#key-terms">Pixels, Tags or SDKs </a>are used for different purposes, but the types of information generated are the same. </p><p dir="ltr"> </p><br /></td><td><p dir="ltr">Event Data will be retained for up to 13 months for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF SpecialPurpose 2: Deliver and present advertising and content</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p><br /></td></tr><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Bid Request Data</a>: A bid request is an offer from a digital publisher, like a website, mobile app, or streaming media owner, to show an ad on their property. <a href="https://legal.quantcast.com/#key-terms">Bid Request Data </a>includes information about your visit to the publisher’s digital property, which helps us understand where an ad will be displayed, <a href="https://legal.quantcast.com/#key-terms">Device Information</a>, and who might see it. </p><br /><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Bid Request Data</a> also commonly includes a <a href="https://legal.quantcast.com/#key-terms">Pseudonymous Identifier</a> (if available), the content that the ad would serve into, the type of device the ad would be served on, the <a href="https://legal.quantcast.com/#key-terms">Imprecise / Approximate Location Information</a> of the device, the size of the ad, and consent information. Because <a href="https://legal.quantcast.com/#key-terms">Bid Requests</a> include information about the content you are visiting, over time, accumulated <a href="https://legal.quantcast.com/#key-terms">Bid Requests</a> may show your browsing behavior.</p><br /></td><td><p dir="ltr">Received from a digital publisher. </p></td><td><p dir="ltr">Bid RequestData will be retained for up to 13 months for the following Purposes:</p><p dir="ltr">TCF Purpose 2: Use limited data to select advertising</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF SpecialPurpose 2: Deliver and present advertising and content</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p></td></tr><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Imported Data (Client): </a><a href="https://legal.quantcast.com/#key-terms">Pseudonymised Information</a>, which may include <a href="https://legal.quantcast.com/#key-terms">Online Data</a>, and/or <a href="https://legal.quantcast.com/#key-terms">Offline Data</a> that may be apportioned by <a href="https://legal.quantcast.com/#key-terms">Browsing Data,</a> <a href="https://legal.quantcast.com/#key-terms">Attributes</a>, <a href="https://legal.quantcast.com/#key-terms">Segments</a>,<a href="https://legal.quantcast.com/#key-terms"> Label Data</a> and <a href="https://legal.quantcast.com/#key-terms">Interests</a>.</p><br /></td><td><p dir="ltr">Uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“API”) by a particular Client for use on its behalf.</p><p dir="ltr"> </p><br /></td><td><p dir="ltr">Imported Data (client) will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, </p></td></tr><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Imported Data (Third Party/Segment): </a><a href="https://legal.quantcast.com/#key-terms">Pseudonymised Information, </a>which may include<a href="https://legal.quantcast.com/#key-terms"> Online Data,</a> and/or<a href="https://legal.quantcast.com/#key-terms"> Offline Data </a>that may be apportioned by <a href="https://legal.quantcast.com/#key-terms">Browsing Data</a>, <a href="https://legal.quantcast.com/#key-terms">Attributes</a>, <a href="https://legal.quantcast.com/#key-terms">Segments</a>, <a href="https://legal.quantcast.com/#key-terms">Label Data </a>and <a href="https://legal.quantcast.com/#key-terms">Interests</a>.</p><br /></td><td><p dir="ltr">Uploaded to the Quantcast platform or provided to us via an API by third-party <a href="https://legal.quantcast.com/#key-terms">Data Management Platforms or Data Providers</a>. </p><p dir="ltr"> </p><br /></td><td><p dir="ltr">Imported Data (Third Party/Segment) will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data</a>: Information drawn from the above-listed categories of information (i.e., <a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data,</a> <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a>,<a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client"> Imported Data (Client),</a> and <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a>).</p><br /><p dir="ltr">We may, for example, use information that we have collected to infer your interests, age, gender, marital status, or income range. These <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences </a>may include <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>and <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes</a>.</p><br /></td><td><p dir="ltr">Derived by Quantcast from previously collected <a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data,</a> <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a>,<a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client"> Imported Data (Client), </a>and/or <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment).</a> </p><br /><div align="left" dir="ltr"><table><tbody><tr><td><br /></td></tr></tbody></table></div><p dir="ltr"> </p><br /></td><td><p dir="ltr">Inferences/Inferred Data will be retained for up to 13 months for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><br /></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data:</a><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information"> Pseudonymous Information</a> used to improve Quantcast’s algorithms and measure how well they are working.</p><br /><br /></td><td><p dir="ltr">Received from third-party data providers and matched to <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers.</a> </p><br /><br /></td><td><p dir="ltr">Training Data will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p></td></tr><tr><td><p dir="ltr">Information you provide: This may include your contact details, (e.g., name, email address, or phone number) and any commentary or other information you provide when you contact Quantcast. </p></td><td><p dir="ltr">Provided by you when you contact Quantcast. </p><br /><br /></td><td><p dir="ltr">Carrying out our legitimate business purposes.</p><p dir="ltr">Retention Period: up to 18 months </p><br /></td></tr></tbody></table></div><div><br /></div><p dir="ltr">Additionally, any of the categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> described above may be <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>for the following purposes.</p><div align="left" dir="ltr"><table><tbody><tr><td><p dir="ltr">Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</p></td><td rowspan="4"><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and associated retention periods are determined by the underlying purpose for which the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is Processed. </p></td></tr><tr><td><p dir="ltr">Responding to legal requests</p></td></tr><tr><td><p dir="ltr">Complying with relevant laws and regulations</p></td></tr><tr><td><p dir="ltr">Conducting research</p></td></tr><tr><td><p dir="ltr">Hosting of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for above-listed purposes</p></td><td><p dir="ltr">Technically, all <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>is <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>in the course of being hosted on a server or in cloud computing service. Retention periods for each category of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>are disclosed above. </p></td></tr></tbody></table></div><p dir="ltr">Sensitive information: We generally do not seek or permit sensitive <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> (e.g., information revealing an individual’s racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; genetic or biometric data that is <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>for the purpose of uniquely identifying an individual; information concerning an individual’s health, sex life, or sexual orientation; and information relating to criminal convictions and offenses) to be used in the Solutions. However, as allowed by applicable laws and rules, we may collect and <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>non-sensitive health-related information (outside of the EEA, UK, and Switzerland) in connection with the delivery of the Solutions. We provide a list of standard health segments and a representative sample of custom health segments that we use for targeted advertising <a href="https://www.quantcast.com/wp-content/uploads/2021/11/NAI-Health-Advertising-Disclosures.pdf">here</a>. Please note that where we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>any of your sensitive <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we seek and obtain your consent and/or otherwise <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>such information in accordance with applicable laws and rules. </p><p dir="ltr">Children’s information: We do not seek or permit<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information</a> from children under the age of 16. If a parent or guardian becomes aware that his or her child has provided us with <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, that parent or guardian should contact us at privacy [at] quantcast [dot] com. If we become aware that a child has provided us with <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will take all reasonable steps to delete such information from our files. </p><p dir="ltr">Contractual commitments from our Clients and third-party Data Providers: We contractually require other companies that provide or make available to us <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>to take steps to ensure that we can lawfully <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>such information, which include: (i) posting complete and accurate privacy policies that comply with applicable laws and rules and describe their <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>collection, use, and sharing practices; (ii) obtaining all legally-required consents and necessary permissions; and (iii) providing individuals with appropriate choices and the ability to opt out of the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of their <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, where necessary or appropriate. </p><h2 dir="ltr" id="Information-Use-and-Legal-Basis">Information use and legal basis</h2><p dir="ltr">As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.30j0zll">Who we are and what we do</a>” section, we generally use the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF </a>as the mechanism for describing our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activities, and in Europe specifically for establishing our legal basis for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>and managing users’ preferences for online personalised advertising and related activities. The <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF </a>is designed to allow a digital business to present information and choices to users on its website relating to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of their <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. </p><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for the purposes for which it was collected or provided to us. The table below describes the specific purposes for which we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we collect or otherwise obtain about you. This table includes:</p><ul><li dir="ltr"><p dir="ltr">the purposes for which Quantcast <a href="https://www.quantcast.com/privacy/key-terms/#process">Processes</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>,which are tied to the defined purposes for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>, special purposes, and features set forth in the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/">TCF Policies</a> and official technical documentation disseminated by IAB Europe where applicable(see Appendix A of the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/">TCF Policies</a> for examples and illustrations of the purposes, special purposes and features, </p></li><li dir="ltr"><p dir="ltr">a description of each <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activity using <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>-specific terminology (to the extent applicable), and </p></li><li dir="ltr"><p dir="ltr">the legal basis that we rely on to perform each of our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activities.</p></li></ul><p dir="ltr">Please note that in Europe, where we indicate that “Legitimate Interests” in accordance with the GDPR is the legal basis for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>in reliance on our legitimate interests or those of a third party (e.g., our Clients), provided that such interests are not outweighed by your interests or fundamental rights and freedoms. </p><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">Processing Purpose / TCF Purpose </a>(where <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF </a>is applicable)</p></th><th scope="col"><p dir="ltr">Description of <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>Activity (using <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> terms)</p></th><th scope="col"><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Legal Basis</a> for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a></p></th></tr></thead><tbody><tr><td><p dir="ltr">Storing and/or accessing information on a device (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#cookie">Cookies</a>, <a href="https://www.quantcast.com/privacy/key-terms/#device-id-identifier">Device Identifiers</a>, or other information more fully described in association with the purposes below can be stored or accessed on your device for the purposes presented to you. </p></td><td><p dir="ltr">Consent</p></td></tr><tr><td><p dir="ltr">Use limited data to select advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>2)</p></td><td><p dir="ltr">Ads can be shown to you based on the content you’re viewing, the app you’re using, your device’s<a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information"> Imprecise/Approximate Location Information,</a> or your device type.</p><p dir="ltr">When selecting “Use limited data to select advertising”, Quantcast will:</p><ul><li dir="ltr"><p dir="ltr">Use real-time information about the context in which the ad will be shown, including information about the content and your device, such as: device type and capabilities, <a href="https://www.quantcast.com/privacy/key-terms/#http-request-header-information">User Agent</a>, <a href="https://www.quantcast.com/privacy/key-terms/#url-uniform-resource-locator">URL</a>, and<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Address</a></p></li><li dir="ltr"><p dir="ltr">Use your device’s <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a></p></li><li dir="ltr"><p dir="ltr">Control the frequency of ads shown to you</p></li><li dir="ltr"><p dir="ltr">Sequence the order in which ads are shown to you</p></li><li dir="ltr"><p dir="ltr">Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context</p></li></ul></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our advertiser Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads. </p></td></tr><tr><td><p dir="ltr">Creating profiles for personalised ads (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>3)</p></td><td><p dir="ltr">A profile can be built about you and your <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>to show you personalised ads that are relevant to you. </p><br /><p dir="ltr">To create or edit a profile for use in personalised advertising, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Collect information about you, including your activity, visits to websites or mobile apps or streaming media, or <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information </a></p></li><li dir="ltr"><p dir="ltr">Aggregate <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes </a>and <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>and <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel</a>-based demographic information, </p></li><li dir="ltr"><p dir="ltr">Combine information with other information previously collected, including from across websites or mobile apps or streaming media</p></li></ul></td><td><p dir="ltr">Consent</p></td></tr><tr><td><p dir="ltr">Using profiles to select personalised ads (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 4)</p></td><td><p dir="ltr">When serving personalised ads, Quantcast will select personalised ads based on <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> collected from or about you, such as your prior activity, <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests</a>, visits to websites or mobile apps or streaming media, <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information,</a> demographic information or <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences</a>.</p></td><td><p dir="ltr">Consent</p></td></tr><tr><td><p dir="ltr">Measuring advertising performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 7)</p></td><td><p dir="ltr">Quantcast will measure the performance and effectiveness of ads that you see or interact with. </p><br /><p dir="ltr">In particular, to measure whether and how ads were delivered to you and how you interacted with them, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients about ads, including their effectiveness and performance</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients about your interactions with ads using data observed during your interaction with the ad</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients about the ads displayed on their properties</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Measure whether an ad is serving in a suitable editorial environment (brand-safe) context</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Combine this information with other information previously collected, including from across websites or mobile apps or streaming media</p></li></ul><p dir="ltr">In the provision of the Solutions to some Clients, Quantcast may correlate information between entries within its own datasets that have the same<a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers"> Pseudonymous Identifier </a>or with information obtained from Ad Serving, Ad Verification, or<a href="https://www.quantcast.com/privacy/key-terms/#data-management-platforms-and-data-providers"> Data Management Platforms/Data Providers.</a> We do this to provide aggregated reporting to Clients about the number of visitors to their digital properties.</p><p dir="ltr">Quantcast does not apply <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel </a>or similarly derived <a href="https://www.quantcast.com/privacy/key-terms/#audience-insights">Audience Insights</a> data to ad measurement data without a separate legal basis to apply market research to generate<a href="https://www.quantcast.com/privacy/key-terms/#audience-insights"> Audience Insights.</a></p></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our advertiser Clients meet their objective of ascertaining, measuring, and improving the effectiveness of their ad campaigns. </p></td></tr><tr><td><p dir="ltr">Measuring content performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 8)</p></td><td><p dir="ltr">The performance and effectiveness of content that you see or interact with can be measured. </p><br /><p dir="ltr">To measure content performance, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Measure and report to Clients on how content was delivered to and interacted with by you</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients, using directly measurable or known information about your interactions with the content</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Combine this information with other information previously collected, including from across visits to websites or mobile apps or streaming media</p></li></ul></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our Clients meet their objective of executing their digital content strategies more effectively. </p></td></tr><tr><td><p dir="ltr">Understanding audiences through statistics or combinations of data from different sources i.e. applying market research to generate <a href="https://www.quantcast.com/privacy/key-terms/#audience-insights">Audience Insights</a> (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>9)</p></td><td><p dir="ltr">Market research can be used to learn more about the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>who visit websites, mobile apps, or streaming media, and view ads. </p><br /><p dir="ltr">To generate<a href="https://www.quantcast.com/privacy/key-terms/#audience-insights"> Audience Insights</a>, Quantcast will:</p><ul><li dir="ltr"><p dir="ltr">Provide aggregate reporting to advertisers or their representatives (such as advertising agencies) about the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>reached by their ads, through <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel</a>-based and similarly derived insights</p></li><li dir="ltr"><p dir="ltr">Provide aggregate reporting to Clients about the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>that were served or interacted with content and/or ads on their properties by applying <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel</a>-based and similarly derived insights</p></li><li dir="ltr"><p dir="ltr">Associate <a href="https://www.quantcast.com/privacy/key-terms/#offline-data">Offline Data </a>with you for the purposes of market research to generate <a href="https://www.quantcast.com/privacy/key-terms/#audience-insights">Audience Insights</a> (if we have declared that we will match and combine<a href="https://www.quantcast.com/privacy/key-terms/#offline-data"> Offline Data</a> sources)</p></li><li dir="ltr"><p dir="ltr">Combine this information with other information previously collected, including from visits to websites or mobile apps or streaming media</p></li></ul></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads and/or executing their digital content strategies more effectively. </p></td></tr><tr><td><p dir="ltr">Developing and improving services (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>10 )</p></td><td><p dir="ltr">Your information can be used to improve Quantcast’s existing systems and software and to develop new products. </p><br /><p dir="ltr">To develop and improve its products, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Use information to improve its existing products with new features and to develop new products</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Create new models and algorithms through machine learning</p></li></ul><br /><p dir="ltr">For example, Quantcast matches its datasets with <a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a>, which usually includes <a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a>, <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a>, <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client)</a>, and/or <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a>. Quantcast primarily uses<a href="https://www.quantcast.com/privacy/key-terms/#training-data"> Training Data</a> to train its algorithms how to infer individuals’ <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes </a>and <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>in the context of the Solutions.</p></td><td><p dir="ltr">Consent or Legitimate Interest, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our organisational objective of continuously improving the Solutions for our Clients. </p></td></tr><tr><td><p dir="ltr">Ensuring security, preventing and detecting fraud, and fixing errors (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose </a>1)</p></td><td><p dir="ltr">Your information can be used to monitor for and prevent fraudulent activity and ensure our systems and processes work properly and securely. </p><p dir="ltr">To ensure security, prevent fraud, and debug, Quantcast will: </p><div align="left" dir="ltr"><table><tbody><tr><td><ul><li dir="ltr"><p dir="ltr">Ensure information is securely transmitted</p></li><li dir="ltr"><p dir="ltr">Detect and prevent malicious, fraudulent, invalid, or illegal activity</p></li><li dir="ltr"><p dir="ltr">Ensure correct and efficient operation of systems and processes, including monitoring and enhancing the performance of systems and processes engaged in permitted purposes</p></li></ul></td></tr></tbody></table></div><br /></td><td><p dir="ltr">Legitimate Interests</p><br /><p dir="ltr">We conduct the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet organisational objectives such as to maintain our IT systems; to ensure the electronic security of our business; and to detect and prevent against malicious, fraudulent, invalid, and illegal activity.</p></td></tr><tr><td><p dir="ltr">Technically deliver ads or content (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose</a> 2)</p></td><td><p dir="ltr">Your device can receive and send information that allows you to see and interact with ads and content. </p><br /><p dir="ltr">To deliver information and respond to technical requests, Quantcast will:</p><ul><li dir="ltr"><p dir="ltr">Use your device’s <a href="https://www.quantcast.com/privacy/key-terms/#ip-address">IP Address</a> to deliver an ad or content over the internet</p></li><li dir="ltr"><p dir="ltr">Respond to your interactions with an ad or content by sending you to a landing page </p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Use information about your device type and capabilities for delivering ads or content (e.g., to deliver the right size ad creative or video file in a format supported by your device)</p></li></ul><br /><p dir="ltr">Quantcast may also match <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers </a>with third parties in order to deliver ads to <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences</a>. </p></td><td><p dir="ltr">Legitimate Interests </p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our advertiser Clients meet their objective to ascertain, measure, and improve the effectiveness of their ad campaigns. </p></td></tr><tr><td><p dir="ltr">Matching and combining data from other sources i.e. offline data (TCF Feature 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#offline-data">Offline Data</a> can be combined with your online activity in support of one or more purposes or special purposes outlined in this table.</p></td><td><p dir="ltr">The legal basis will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued. </p></td></tr><tr><td><p dir="ltr">Linking different devices (TCF Feature 2)</p></td><td><p dir="ltr">Different devices can be determined as belonging to you or your household in support of one or more purposes. </p><br /><p dir="ltr">Through <a href="https://www.quantcast.com/privacy/key-terms/#cross-media-matching-linking">Cross-Media Matching/Linking, </a>Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Deterministically determine that two or more devices belong to you or your household</p></li><li dir="ltr"><p dir="ltr">Probabilistically determine that two or more devices belong to you or your household</p></li></ul></td><td><p dir="ltr">The legal basis will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued.</p></td></tr><tr><td><p dir="ltr">Receiving and using automatically sent device characteristics for identification (TCF Feature 3)</p></td><td><p dir="ltr">Your device will be distinguished from other devices based on information it automatically sends, such as <a href="https://www.quantcast.com/privacy/key-terms/#ip-address">IP Address</a> or browser type. </p><br /><p dir="ltr">In particular, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Create an identifier using information collected automatically from your device for specific characteristics (e.g., <a href="https://www.quantcast.com/privacy/key-terms/#ip-address">IP Address</a> or User Agent information) </p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Use such an identifier to attempt to re-identify your device </p></li></ul></td><td><p dir="ltr">The legal basis will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>pursued.</p></td></tr><tr><td><p dir="ltr">Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries </p></td><td><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a>, preserve, and share <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes.</p></td><td><p dir="ltr">Legitimate Interests</p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our objective of protecting ourselves and others, including in connection with investigations, litigation, and regulatory inquiries. </p></td></tr><tr><td><p dir="ltr">Responding to legal requests</p></td><td><p dir="ltr">We preserve and share <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in response to legal requests from law enforcement and other government officials, to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure of such information is necessary to comply with a judicial proceeding or court order. </p></td><td><p dir="ltr">Legitimate Interests </p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our objective of protecting ourselves and others, including in connection with investigations and regulatory inquiries. </p></td></tr><tr><td><p dir="ltr">Complying with relevant laws and regulations</p></td><td><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to comply with our legal obligations under applicable law. </p><p dir="ltr">Examples of Irish and EU laws enforceable in Ireland that could give rise to an obligation requiring us to <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we hold about you are:</p><ul><li dir="ltr"><p dir="ltr">Civil and commercial matters: where we are in receipt of a court order to disclose information for the purposes of court proceedings, such as under Regulation (EU) No 1215/2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters</p></li><li dir="ltr"><p dir="ltr">Criminal matters: to comply with requests from Irish law enforcement to provide information in relation to an investigation, such as under Section 10 of the Criminal Justice (Miscellaneous Provisions) Act 1997 as amended by 6(1)(a) of the Criminal Justice Act 2006 or to take steps to report information to law enforcement where required</p></li><li dir="ltr"><p dir="ltr">Consumer matters: to comply with our obligations under consumer law, such as the Competition and Consumer Protection Act 2014 (e.g., where the Irish Competition and Consumer Protection Commission requests information)</p></li><li dir="ltr"><p dir="ltr">Corporate and taxation matters: to comply with our obligations under company legislation and tax law, such as the Companies Act 2014 or where the Irish Revenue requests information</p></li><li dir="ltr"><p dir="ltr">Regulatory matters: to comply with our obligations under data protection laws, including to engage with regulators, such as the Data Protection Commission under the GDPR and the Data Protection Act 2018</p></li></ul><p dir="ltr">See<a href="https://faq.whatsapp.com/general/laws-that-may-require-us-to-process-your-information"> </a><a href="http://quantcast.com/privacy/laws">quantcast.com/privacy/laws</a> for the current list of laws which are enforceable in Ireland that give rise to a legal obligation for Quantcast which results in the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. As new laws may be enacted or other obligations may require us to <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will update this list from time to time.</p><br /></td><td><p dir="ltr">Compliance with a legal obligation.</p></td></tr><tr><td><p dir="ltr">Conducting research </p></td><td><p dir="ltr">We use<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>to conduct research, surveys, product testing, and troubleshooting to help us operate and improve our products and services.</p></td><td><p dir="ltr">Legitimate Interests</p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our organisational objective of delivering and continuously improving the Solutions for our Clients. </p></td></tr><tr><td><p dir="ltr">Hosting information </p></td><td><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to manage our business, which includes hosting <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in our on-premise data centers and/or cloud computing services.</p></td><td><p dir="ltr">Legitimate Interests </p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our organisational objective of delivering the Solutions to our Clients. </p></td></tr></tbody></table></div><h2 dir="ltr" id="Information-Sharing">Information sharing </h2><p dir="ltr">In connection with one or more of the purposes outlined in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Information use and legal basis</a>” section above, we may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> with the categories of third parties described below.</p><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr">Category of Recipient</p></th><th scope="col"><p dir="ltr">Description and Purpose of Sharing</p></th><th scope="col"><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> Shared</p></th></tr></thead><tbody><tr><td><p dir="ltr">Quantcast-affiliated companies </p></td><td><p dir="ltr">We share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with Quantcast-affiliated companies in order to provide the Solutions.</p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate.</p></td></tr><tr><td><p dir="ltr">Our vendors (including service providers/data processors)</p><br /><p dir="ltr">Visit the <a href="https://www.quantcast.com/legal/quantcast-partners/">Quantcast Partners</a> page for a list of our vendors.</p></td><td><p dir="ltr">We share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> with vendors who act on our behalf and are subject to binding contractual obligations and restrictions on the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>we share with them. For example, these companies assist with information hosting, information <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>, database management, and administrative tasks.</p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr><tr><td><p dir="ltr">Our partners, such as <a href="https://www.quantcast.com/privacy/key-terms/#data-management-platforms-and-data-providers">Data Management Platforms and Data Providers</a> and<a href="https://www.quantcast.com/privacy/key-terms/#ad-exchange"> Advertising Exchanges</a> </p><br /><p dir="ltr">Visit the <a href="https://www.quantcast.com/legal/quantcast-partners/">Quantcast Partners</a> page for a list of our Partners</p></td><td><p dir="ltr">We share <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers </a>with companies that we partner with to support the operation of the Solutions. Specifically, Quantcast shares <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers</a> with 1) data providers via <a href="https://www.quantcast.com/privacy/key-terms/#data-management-platforms-and-data-providers">Data Management Platforms</a> for the purpose of performing<a href="https://www.quantcast.com/privacy/key-terms/#cookie-syncing-matching"> Cookie Syncing/Matches</a> with <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a>and Third Party/Segment Data, and 2) and <a href="https://www.quantcast.com/privacy/key-terms/#ad-exchange">Advertising Exchanges</a> for the purpose of serving ads. </p><br /></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers.</a></p><br /><br /><br /></td></tr><tr><td><p dir="ltr">Relevant third parties as part of a corporate transaction</p></td><td><p dir="ltr">In the event of a reorganisation, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with (or transfer your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to) certain third parties, such as the acquiring entity and its advisors. We may also make certain information available to a potential investor or purchaser (and their advisers) in advance of any such transaction’s completion.</p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr><tr><td><p dir="ltr">Competent governmental and public authorities </p></td><td><p dir="ltr">We may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with governmental and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests. </p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr><tr><td><p dir="ltr">Other third parties</p></td><td><p dir="ltr">We will share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with other third parties at your direction or with your consent.</p><br /><p dir="ltr">Additionally, we may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> as necessary or appropriate or where otherwise permitted by law to: </p><br /><ul><li dir="ltr"><p dir="ltr">Enforce our agreements</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Protect our operations</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Protect our rights, privacy, safety, property, and/or those of other persons</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Allow us to pursue available remedies or limit damages that we may sustain </p></li></ul></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr></tbody></table></div><div><br /></div><p dir="ltr">We also create and share with our Clients insights or reports regarding the makeup of the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>that visit their digital properties or the performance of their advertising campaigns. These insights and reports may contain aggregated data from which individual users cannot be uniquely identified or data from which Quantcast has removed <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers</a>.</p><h2 dir="ltr" id="Information-Security">Information security</h2><p dir="ltr">We employ appropriate organisational and technical security safeguards designed to keep <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>secure when it is transmitted to us and once we receive it. These measures may include encryption and employment of information storage security technologies to restrict access to our network. However, please be aware that no method of transmitting information over the internet or storing information is completely secure.</p><h2 dir="ltr" id="Information-retention">Information retention</h2><p dir="ltr">We retain your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>for as long as necessary for the purposes for which it was collected, as described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.2et92p0">Information Collection</a>” section above and in the tables below, except where we are required to retain the information for a longer period of time. Once <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> has reached its retention period, as applicable, we may either de-identify it (for CCPA purposes), anonymise it (for GDPR purposes), or permanently delete it. </p><div><br /></div><div align="left" dir="ltr"><table><tbody><tr><td><p dir="ltr">Category of Personal Information</p><br /></td><td><p dir="ltr">Maximum retention period for all purposes</p><br /></td></tr><tr><td><p dir="ltr">Pseudonymous Identifiers</p></td><td><p dir="ltr">Up to 13 months (NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset)</p><br /></td></tr><tr><td><p dir="ltr">Imprecise/Approximate Location Information</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Event Data</p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Bid Request Data</p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Imported Data (Client)</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Imported Data (Third Party/Segment)</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Inferences/Inferred Data</p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Training Data</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Information you provide</p></td><td><p dir="ltr">Up to 18 months</p></td></tr></tbody></table></div><div><br /></div><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">Processing Purpose / TCF Purpose </a></p></th><th scope="col"><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>used for this purpose</p></th><th scope="col"><p dir="ltr">Maximum retention period</p></th></tr></thead><tbody><tr><td><p dir="ltr">Store and/or access information on a device (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a></p></td><td><p dir="ltr">Cookie life span is up to 13 months each time it’s reset</p></td></tr><tr><td><p dir="ltr">Use limited data to select advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>2)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Create profiles for personalised advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>3)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Use profiles to select personalised advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 4)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Measure advertising performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 7)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client"> </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Measure content performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 8)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Understand audiences through statistics or combinations of data from different sources (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>9)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Develop and improve services (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>10 )</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Ensure security, prevent and detect fraud, and fix errors (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose </a>1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Deliver and present advertising and content (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose</a> 2)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Match and combine data from other data sources (TCF Feature 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a></p></td><td><p dir="ltr">The retention period will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued. </p></td></tr><tr><td><p dir="ltr">Link different devices (TCF Feature 2)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information"> </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">The retention period will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued.</p></td></tr><tr><td><p dir="ltr">Identify devices based on information transmitted automatically (TCF Feature 3)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">The retention period will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>pursued.</p></td></tr><tr><td><p dir="ltr">Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries </p></td><td colspan="2" rowspan="4"><br /><br /><br /><br /><br /><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and associated retention periods are determined by the underlying purpose for which the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is Processed.</p></td></tr><tr><td><p dir="ltr">Responding to legal requests</p></td></tr><tr><td><p dir="ltr">Complying with relevant laws and regulations</p></td></tr><tr><td><p dir="ltr">Conducting research </p></td></tr><tr><td><p dir="ltr">Hosting information </p></td><td colspan="2"><p dir="ltr">Technically, all <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed</a> in the course of being hosted on a server or in cloud computing service. Retention periods for each category of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed</a> are disclosed above. </p></td></tr></tbody></table></div><div><br /></div><h2 dir="ltr" id="International-Transfers">International transfers</h2><p dir="ltr">Quantcast operates a global service, and we engage vendors located around the world to help us deliver the Solutions. Accordingly, your<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>may be transferred outside of the country or region in which you reside, including to the United States and other countries where either our data centers, vendors, affiliates, or Partners are located. Where we transfer your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>internationally, we do so in accordance with applicable law.</p><p dir="ltr">If you are based in the EEA, UK, or Switzerland, please note that we may need to transfer your<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>to countries that have not been recognised by the<a href="https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en"> European Commision</a> and/or the <a href="https://www.gov.uk/government/publications/uk-approach-to-international-data-transfers/international-data-transfers-building-trust-delivering-growth-and-firing-up-innovation#uk-adequacy">UK government </a>as providing an adequate level of protection for <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. We generally use EU Standard Contractual Clauses (to facilitate both controller-to-controller and controller-to-processor transfers) or other government-approved contracts that provide appropriate safeguards for <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> that is transferred to countries that have not been recognised as providing an adequate level of protection. You can contact us at privacy@quantcast.com to request a copy of our Standard Contractual Clauses. </p><p dir="ltr">In certain limited circumstances, we rely on other lawful mechanisms for international transfers of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>or rely on derogations, such as the contractual necessity derogation.</p><h2 dir="ltr" id="Your-choices-and-legal-rights">Your choices and legal rights</h2><p dir="ltr">Under applicable law, you may have certain rights in relation to your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. Additional details about the rights that you may have and how to exercise such rights can be found below.</p><ul><li dir="ltr"><p dir="ltr">Right of access: The right to request access to your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and receive certain information, including the categories of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we collect and disclose. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subjcet Request Form</a>request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>. </p></li><li dir="ltr"><p dir="ltr">Right of rectification/correction: The right to request that we rectify (or correct) inaccurate <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>about you. In practice, if you seek to exercise your right of rectification/correction, due to the limited <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a>, we satisfy this right by providing you with the option to request deletion of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. To request the deletion of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subject Request Form</a> request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right of erasure/deletion: The right, in certain cases, to request that we delete your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, provided there are valid grounds for doing so and subject to applicable law and exceptions. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subject Request Form</a> request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to data portability: The right, in certain cases, to receive a copy of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in a structured, commonly used, and machine-readable format and transmit such information to another controller. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subject Request Form</a> request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to object (marketing): The right to object to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>for direct marketing purposes. In practice, we satisfy this right by providing you with the option to opt out of our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for advertising purposes. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>. Additionally, as noted in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.qhdflh3wo5ir">Self Regulatory Standards</a>” section above, we are a member of the NAI and a DAA and EDAA participating company. Each of these self-regulatory bodies offers a tool that allows individuals to opt out of receiving targeted advertising from Quantcast and other participating companies. These links will take you to the <a href="http://www.networkadvertising.org/managing/opt_out.asp">NAI opt-out</a> page and the <a href="http://www.aboutads.info/choices/">DAA opt-out</a> page. If you are located in Europe, you may prefer to visit the <a href="http://www.youronlinechoices.eu/">EDAA opt-out</a> page. </p></li><li dir="ltr"><p dir="ltr">Right to object (legitimate interests): The right to object to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>where we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>it on the basis of our legitimate interests, as described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Information Use and Legal Bases</a>” section above. Unless we have compelling legitimate grounds or the information is needed for the establishment, exercise or defense of legal claims, we will cease <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>when you object. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>. </p></li><li dir="ltr"><p dir="ltr">Right to restrict <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>: The right, in certain cases, to temporarily restrict our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, provided there are valid grounds for doing so. In practice, if you seek to exercise your right to restrict the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will treat it as an exercise of the right on an ongoing, rather than temporary, basis (i.e., the request will be treated as you exercising the right to object to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>). To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to withdraw your consent: The right to withdraw the consent you have provided at any time, where we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> on the basis of your consent. Please note that the lawfulness of any <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>undertaken prior to your withdrawal of consent shall not be affected by the withdrawal. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to lodge a complaint: The right to complain to the relevant authority regarding the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>by us or on our behalf. In the EU, the lead supervisory authority is the <a href="https://forms.dataprotection.ie/contact">Irish Data Protection Commissioner.</a> See the section “ <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.4i7ojhp">Contact Us</a>” below.</p></li></ul><p dir="ltr">Please note that the rights listed above may not be exercised in certain circumstances, such as when the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is necessary to comply with a legal obligation to which we are subject or for the exercise or defense of legal claims. Additionally, in order to protect your privacy, we may require proof of your identity before we can act on your request but only where it is necessary and proportionate to request this information. </p><p dir="ltr">If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com">dpo@quantcast.com</a>.</p><p dir="ltr">If you are based in the EEA, UK, or Switzerland, under applicable law, you also generally have the right not to be subject to a decision when it is based on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>(i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note, however, that Quantcast does not make decisions based solely on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>that produce a legal effect or similarly significantly affect individuals.</p><h2 dir="ltr" id="Additional-information-for-EEA-UK-Switzerland-residents">Additional information for EEA, UK, and Switzerland residents </h2><p dir="ltr">If you are located in the EEA, UK, or Switzerland, please note that the Solutions are provided by our European entity, Quantcast International Limited. In <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in the context of providing the Solutions to our Clients, Quantcast Internal Limited generally acts as a data controller. More specifically, Quantcast International Limited is a joint controller along with its Client when we jointly determine the purposes for which your<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>will be <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed</a>. For example, we are joint controllers with Advertisers and Publishers for <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> that is collected as Quantcast <a href="https://www.quantcast.com/privacy/key-terms/#cookie">Cookies</a>, or using<a href="https://www.quantcast.com/privacy/key-terms/#pixels-tags-and-sdks"> Pixels, Tags and SDKs </a>deployed by our Clients on their digital properties, and for the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of other <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> introduced into the Solutions directly by the Client. This is because both Quantcast and the Client have influence over whether and how we collect and <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. In limited situations, Quantcast is the sole data controller of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> when we are <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>it for our own independent purposes, for instance when we use a Quantcast <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifier</a> or we derive aggregated analytics for modeling, developing our algorithms, or improving the Solutions. </p><p dir="ltr">Your choices and legal rights</p><p dir="ltr">Under applicable law, you may have certain rights in relation to your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. Additional details about the rights that you may have and how to exercise such rights can be found in the <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.z337ya">Your choices and legal rights</a> section above. . </p><p dir="ltr">If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com">dpo@quantcast.com</a>.</p><p dir="ltr">If you are based in the EEA, UK, or Switzerland, under applicable law, you also generally have the right not to be subject to a decision when it is based on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>(i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note, however, that Quantcast does not make decisions based solely on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>that produce a legal effect or similarly significantly affect individuals.</p><h2 dir="ltr" id="Additional-information-for-california-residents">Additional information for California residents </h2><p dir="ltr">The California Consumer Privacy Act (“CCPA”) provides California residents with certain rights. Pursuant to the CCPA, we are providing the following additional details regarding the categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> about California residents that we collect, use, and disclose. </p><p dir="ltr">Categories of personal information collected: We have collected the following categories of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information</a> from California residents within the last twelve (12) months:</p><ul><li dir="ltr"><p dir="ltr">Identifiers, such as<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Address</a> and other similar <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers.</a> </p></li><li dir="ltr"><p dir="ltr">Internet or other electronic network activity information, including browsing history and information regarding individuals’ interactions with websites or mobile apps or streaming media.</p></li><li dir="ltr"><p dir="ltr">Geolocation data, such as <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a> derived from device<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Addresses. </a></p></li><li dir="ltr"><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences</a>, which refers to inferences drawn from any of the information in these categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to predict the individual’s characteristics. </p></li></ul><p dir="ltr">Categories of sources of personal information: As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.2et92p0">Information collection</a>” section above, we collect the above-listed categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> directly from individuals; through automated means (e.g. <a href="https://www.quantcast.com/privacy/key-terms/#pixels-tags-and-sdks">Pixels, Tags and SDKs</a>, <a href="https://www.quantcast.com/privacy/key-terms/#cookie">Cookies </a>or <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Requests</a>); and from third parties (e.g., our Clients). </p><p dir="ltr">Disclosures of personal information: As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.ckzev9puv755">Information sharing</a>” section above, in the preceding twelve (12) months, we have disclosed <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>about California residents in all of the above-listed categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to our affiliates and vendors. Additionally, in the preceding twelve (12) months, we have disclosed <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Identifiers</a> to our partners.</p><p dir="ltr">Sale of personal information: Quantcast does not “sell” (as defined in the CCPA) <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and has not “sold” <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in the preceding twelve (12) months in relation to operating the Solutions. </p><p dir="ltr">Individual rights and requests: If you are a California resident, you have the right to request that we:</p><ul><li dir="ltr"><p dir="ltr">Disclose to you the following information covering the 12 months preceding your request:</p></li><li><br /><ul><li dir="ltr"><p dir="ltr">the categories of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>we have collected about you and the categories of sources from which we collected such information;</p></li><li dir="ltr"><p dir="ltr">the specific pieces of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we have collected about you;</p></li><li dir="ltr"><p dir="ltr">the business or commercial purpose for collecting <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>about you; </p></li><li dir="ltr"><p dir="ltr">the categories of third parties with whom we shared or to whom we disclosed such <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>; and </p></li><li dir="ltr"><p dir="ltr">if we sold or disclosed your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>for a business purpose, two separate lists disclosing:</p></li><li><br /><ul><li dir="ltr"><p dir="ltr">sales, identifying the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> categories that each category of recipient received; and </p></li><li dir="ltr"><p dir="ltr"> disclosures for a business purpose, identifying the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> categories that each category of recipient obtained. </p></li></ul></li></ul></li><li dir="ltr"><p dir="ltr">Delete the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>we have collected from you. </p></li></ul><p dir="ltr">If you are interested in exercising one or more of the rights outlined above, please click the relevant link in the <a href="#Your-choices-and-legal-rights">“Your choices and legal rights”</a> section above. You may also submit requests by contacting us via email at privacy [at] quantcast [dot] com. We will attempt to verify your identity and respond to your request consistent with the CCPA. </p><p dir="ltr">If you authorise a natural person or business entity to submit a request on your behalf (an “Authorised Agent”), the Authorised Agent may use the submission methods noted above. As part of our verification process, we will require proof concerning their status as an Authorised Agent, which may include proof of their registration with the California Secretary of State to conduct business in California and/or proof that they have power of attorney in accordance with California probate law. We may also require you to verify your identity directly with us or directly confirm with us that you provided the agent with permission to submit the request. </p><p dir="ltr">Information about annual data requests is available in the <a href="https://www.quantcast.com/legal/annual-data-requests/">CCPA Annual Report</a>..</p><p dir="ltr">We will not discriminate against you if you decide to exercise your rights under the CCPA. </p><p dir="ltr">Global Privacy Control (“ GPC ”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We honor GPC for all data subjects in the United States. Please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page for more information about GPC.</p><h2 dir="ltr" id="Contact-Us">Contact us</h2><p dir="ltr">If you have any questions about this Privacy Policy or our information handling practices, please feel free to contact us. </p><p dir="ltr">Individuals located in the United States, please contact us at:</p><p dir="ltr">Quantcast Corp.</p><p dir="ltr">795 Folsom Street</p><p dir="ltr">San Francisco, CA 94107</p><p dir="ltr">Email: privacy [at] quantcast [dot] com</p><p dir="ltr">Individuals located outside of the United States, please contact us at:</p><p dir="ltr">Quantcast International Limited</p><p dir="ltr">Beaux Lane House</p><p dir="ltr">Lower Mercer Street</p><p dir="ltr">Dublin 2, Ireland</p><p dir="ltr">Email: privacy.qil [at] quantcast [dot] com</p><p dir="ltr">The Data Protection Officer (DPO) for Quantcast International Limited can be contacted at <a href="mailto:dpo@quantcast.com">dpo@quantcast.com</a>.</p><p dir="ltr">If you have contacted us or our DPO about a privacy or information use concern and feel that we have not addressed it satisfactorily, you may contact our US-based third party dispute resolution provider (free of charge) at <a href="https://feedback-form.truste.com/watchdog/request">https://feedback-form.truste.com/watchdog/request</a>.</p><p dir="ltr">If you are a resident of the EEA, UK, or Switzerland, you also have the right to lodge a complaint against us with our lead supervisory authority, the <a href="https://www.dataprotection.ie/docs/Home/4.htm">Irish Data Protection Commission</a>, or the <a href="http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm">supervisory authority</a> in your country of residence. </p><h2 dir="ltr" id="Changes-to-this-Privacy-Policy">Changes to this Privacy Policy</h2><p dir="ltr">We may revise this Privacy Policy from time to time to reflect changes in our practices with respect to the collection, use, and/or disclosure of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information</a> or changes in applicable law. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last updated. Any changes will become effective when we post a revised version of this Privacy Policy unless otherwise specified.</p><p dir="ltr">Some of our changes will be minor, but if we make significant changes to how we use or share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will:</p><ul><li dir="ltr"><p dir="ltr">inform you in advance by posting a notice on our website</p></li><li dir="ltr"><p dir="ltr">wait for a period of time before implementing the changes</p></li></ul><p dir="ltr">We encourage you to review this Privacy Policy periodically to remain informed about our information handling and privacy practices. </p> </div> </div> </div> </div> <div id="contract-id-338017-version-65cbfeeaddf33d4a8a3baef1" data-vid="65cbfeeaddf33d4a8a3baef1" class="version-container js-version-container-338017 " style="display: none;"> <div id="version-languages-65cbfeeaddf33d4a8a3baef1" class="version-translation-container"> <div id="version-65cbfeeaddf33d4a8a3baef1-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Products and Services Privacy Policy"> <div class="row"> <h5 class="effective-date" role="presentation">Effective February 13th 2024  <span class="light">to</span>  February 14th 2024</h5> <a id="download-version-65cbfeeaddf33d4a8a3baef1-locale-en-us" href="https://quantcast.pactsafe.io/versions/65cbfeeaddf33d4a8a3baef1.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-65cbfeeaddf33d4a8a3baef1"> <h1 dir="ltr">Products and Services Privacy Policy</h1><p dir="ltr">This Policy takes effect on March 1 2024. See Policy effective September 11 2023 until that date.</p><p dir="ltr"><a href="https://legal.quantcast.com/#Products-and-Services-Privacy-Policy">Products and Services Privacy Policy</a></p><p dir="ltr"><a href="#Who-we-are-and-what-we-do">Who we are and what we do</a></p><p dir="ltr"><a href="#Scope-of-this-privacy-policy">Scope of this Privacy Policy</a></p><p dir="ltr"><a href="#Self-regulatory-standards">Self-regulatory standards</a></p><p dir="ltr"><a href="#Information-collection">Information collection</a></p><p dir="ltr"><a href="#Information-Use-and-Legal-Basis">Information use and legal basis</a></p><p dir="ltr"><a href="#Information-Sharing">Information sharing</a></p><p dir="ltr"><a href="#Information-Security">Information security</a></p><p dir="ltr"><a href="#Information-retention">Information retention</a></p><p dir="ltr"><a href="#International-Transfers">International transfers</a></p><p dir="ltr"><a href="#Your-choices-and-legal-rights">Your choices and legal rights</a></p><p dir="ltr"><a href="#Additional-information-for-EEA-UK-Switzerland-residents">Additional information for EEA, UK, and Switzerland residents</a></p><p dir="ltr"><a href="#Additional-information-for-california-residents">Additional information for California residents</a></p><p dir="ltr"><a href="#Contact-Us">Contact us</a></p><p dir="ltr"><a href="#Changes-to-this-Privacy-Policy">Changes to this Privacy Policy</a></p><p dir="ltr"><br /></p><p dir="ltr">Capitalised terms used in this Products and Services Privacy Policy (the “Privacy Policy”) are defined in <a href="http://quantcast.com/privacy/key-terms">Key Terms</a> unless otherwise defined herein.</p><p dir="ltr">To exercise your Data Subject Rights (described in the <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.z337ya">Your choices and legal rights</a> below), please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page.</p><h2 dir="ltr" id="Who-we-are-and-what-we-do">Who we are and what we do</h2><p dir="ltr">Quantcast (“we”, “our”, or “us”) is a global digital advertising technology group of companies. Quantcast offers products and services that help digital advertisers and publishers (collectively, “Clients”) understand and grow their audiences (the “Solutions”). Through Quantcast Advertise Solutions, advertiser Clients can plan, activate, and measure the performance of their advertising campaigns seamlessly in a single audience platform, which helps them to place their ads to maximise results. Through Quantcast Measure Solutions, digital publisher Clients leverage insights to better understand the makeup of their audiences, how audiences spend their time across their digital properties, and what audiences care about, all of which help these digital businesses better connect their content and <a href="https://legal.quantcast.com/#key-terms">Audiences </a>with the right advertising.</p><p dir="ltr">To provide the Solutions, Quantcast collects and uses <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> for various purposes, such as measuring and understanding audiences, targeting and delivering ads, measuring ad performance, and similar related purposes. As described in the “<a href="https://legal.quantcast.com/#key-terms">Information Collection</a>” section below, we may join or match <a href="https://legal.quantcast.com/#key-terms">Personal Information </a>about you, which may include your <a href="https://legal.quantcast.com/#key-terms">Online Data </a>from your visits across different digital properties, like websites,mobile apps, or streaming media devices (such as connected TVs (“CTVs”)), that have implemented Quantcast <a href="https://legal.quantcast.com/#key-terms">Pixels, Tags or SDKs </a>(which is sometimes called “tracking” in the industry) or <a href="https://legal.quantcast.com/#key-terms">Offline Data</a> . This allows us, for example, to enrich our existing data sets and provide meaningful reports for our Clients regarding the effectiveness of their ads or content. We may also combine <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> that we collect in order to probabilistically link media consumption to a single user, which is sometimes called <a href="https://legal.quantcast.com/#key-terms">Cross-Media Matching/Linking</a>. To the extent that we combine <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> that we collect from and about you in connection with our performance of the Solutions, we will use such combined information only as described in this Privacy Policy.</p><p dir="ltr">This Privacy Policy describes in more detail how we collect, use, disclose, and protect <a href="https://legal.quantcast.com/#key-terms">Personal Information</a>, otherwise obtain and <a href="https://legal.quantcast.com/#key-terms">Process </a>it in connection with the delivery of the Solutions, and the controls we provide you to manage such information and exercise your choices and legal rights. As noted in the “<a href="https://legal.quantcast.com/#key-terms">Information use and legal basis</a>” section below, we use the <a href="https://legal.quantcast.com/#key-terms">Transparency and Consent Framework</a> (“<a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>”) standard to facilitate compliance with applicable laws in Europe, primarily in accordance with the EU General Data Protection Regulation (“GDPR”). Because the <a href="https://legal.quantcast.com/#key-terms">TCF </a>is one means of explaining <a href="https://legal.quantcast.com/#key-terms">Processing </a>activities, and because our <a href="https://legal.quantcast.com/#key-terms">Processing </a>activities are consistent globally, the <a href="https://legal.quantcast.com/#key-terms">TCF Purposes </a>are applicable to all <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> that we <a href="https://legal.quantcast.com/#key-terms">Process </a>(regardless of the information’s country of origin). </p><p dir="ltr">In the United States, the Solutions are provided by Quantcast Corporation, located at 795 Folsom Street, San Francisco, CA 94107. <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> relating to individuals located within the United States provided to or gathered by us in connection with the delivery of the Solutions is controlled by Quantcast Corporation.</p><p dir="ltr">Outside of the United States, the Solutions are provided by Quantcast International Limited, located at Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland. In so far as Quantcast acts as a “controller” (as defined under applicable law), Quantcast International Limited is the controller of your <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> if you reside in the European Economic Area (EEA), United Kingdom (UK), Switzerland, or any other jurisdiction outside of the United States.</p><h2 dir="ltr" id="Scope-of-this-privacy-policy">Scope of this Privacy Policy</h2><p dir="ltr">This Privacy Policy covers Quantcast’s use of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> for the Solutions only. This Privacy Policy does not cover:</p><ul><li dir="ltr"><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Personal Information</a> collected from our website, www.quantcast.com, except to the extent that we use our own Solutions on our website. It also does not pertain to the collection and use of<a href="https://legal.quantcast.com/#key-terms"> Personal Information</a> in connection with our corporate functions, such as marketing, recruiting, people management, business-to-business communications, and so forth. For our privacy policy relating to our website and our corporate functions, please click <a href="https://www.quantcast.com/legal/privacy-website/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Any third parties’ handling of <a href="https://legal.quantcast.com/#key-terms">Personal Information, </a>unless explicitly stated otherwise. We encourage you to review the privacy policies of any other companies that you engage or interact with to understand their information handling and privacy practices. </p></li></ul><p dir="ltr">We use some phrases in this Privacy Policy that are unique to our business and/or the digital advertising industry. For a list of defined terms that you should familiarise yourself with to make it easier to review this Privacy Policy, please review the <a href="https://legal.quantcast.com/#key-terms">Key Terms</a>.</p><p dir="ltr">California Notice at Collection: We collect the categories of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> listed in the “<a href="https://legal.quantcast.com/#key-terms">Categories of personal information collected</a>” subsection of the “<a href="#Additional-information-for-california-residents">California privacy rights</a>” section below. As further described in the <a href="#Information-use-and-legal-basis">“Information use and legal basis”</a> section below, we collect this information in order to deliver the Solutions and conduct our business. To learn more, please see the “<a href="#Additional-information-for-california-residents">California privacy rights</a>” section.</p><h2 dir="ltr" id="Self-regulatory-standards">Self-regulatory standards</h2><p dir="ltr">Quantcast supports and participates in several digital advertising self-regulatory organisations, as further described below. </p><ul><li dir="ltr"><p dir="ltr">We are members in good standing of the Network Advertising Initiative (NAI) and adhere to the <a href="https://thenai.org/accountability/code-enforcement/">NAI 2020 Code of Conduct</a>. </p></li><li dir="ltr"><p dir="ltr">We participate in the Digital Advertising Alliance (DAA) and adhere to the <a href="https://youradchoices.com/principles">DAA Self-Regulatory Principles</a>.</p></li><li dir="ltr"><p dir="ltr">We participate in the European Interactive Digital Advertising Alliance (EDAA) and are certified under the <a href="http://www.edaa.eu/european-principles/">EDAA Principles</a>.</p></li><li dir="ltr"><p dir="ltr">We participate in, and comply with, the policies and technical specifications of the <a href="https://legal.quantcast.com/#key-terms">TCF</a>, as a vendor. Quantcast’s IAB Europe-assigned identification number ia Vendor ID #11. </p></li></ul><p dir="ltr">Please see the “<a href="#Your-choices-and-legal-rights">Your choices and legal rights</a>” section of this Privacy Policy for more information about the opt-out tools offered by the NAI, DAA, and EDAA. </p><p dir="ltr">Do Not Track (“DNT”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We do not honor DNT or other similar signals at this time, due to the lack of a clear industry standard. Please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page for your opt-out options.</p><p dir="ltr">Global Privacy Control (“GPC”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We honor GPC for all data subjects in the United States. Please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page for more information about GPC.</p><h2 dir="ltr" id="Information-Collection">Information collection</h2><p dir="ltr">We collect or receive <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> about or relating to you in various ways, including from digital properties, like websites, mobile apps, or streaming media devices (such as connected TVs (“CTVs”), and other sources of digital content. Details about the categories of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> we collect and receive, the source or manner in which we obtain each category of <a href="https://legal.quantcast.com/#key-terms">Personal Information,</a> the purpose(s) for which we <a href="https://legal.quantcast.com/#key-terms">Process </a>each category of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a>, and the retention period for each category of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> we <a href="https://legal.quantcast.com/#key-terms">Process </a>can be found in the table below. As described in the “<a href="#Who-We-Are-and-what-we-do">Who we are and what we do</a>” section, where applicable the <a href="https://legal.quantcast.com/#key-terms">Processing </a>purposes identified in the table below are tied to the <a href="https://legal.quantcast.com/#key-terms">TCF Purposes </a>outlined in the “<a href="#Information-use-and-legal-bases">Information use and legal bases</a>” section.</p><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr">Category and Description of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a></p></th><th scope="col"><p dir="ltr">Source of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a></p></th><th scope="col"><p dir="ltr">Purpose for <a href="https://legal.quantcast.com/#key-terms">Processing </a>(including where relevant the <a href="https://legal.quantcast.com/#key-terms">TCF Purpose</a>) and Retention Period</p></th></tr></thead><tbody><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Pseudonymous Identifiers: </a>unique values that distinguish your browser profile(s) or device(s). </p><br /><p dir="ltr">Examples include a <a href="https://legal.quantcast.com/#key-terms">Cookie ID</a>, device<a href="https://legal.quantcast.com/#key-terms"> IP Address</a>, hashed email addresses, 3rd party identifiers, or other<a href="https://legal.quantcast.com/#key-terms"> Device Identifiers</a> or<a href="https://legal.quantcast.com/#key-terms"> Device Configuration/ Information.</a></p><br /><br /><br /></td><td><p dir="ltr">Usually generated when <a href="https://legal.quantcast.com/#key-terms">Pixels, Tags, or SDKs </a>are loaded by a Client on its digital property (i.e., website, mobile app, or device) and sends information to us. Different kinds of <a href="https://legal.quantcast.com/#key-terms">Pixels, Tags, or SDKs</a> are used for different purposes, but the types of information generated are the same. </p><p dir="ltr">Such information may also be received through a server- to- server connection, such as when receiving a <a href="https://legal.quantcast.com/#key-terms">Bid Request</a>.</p><p dir="ltr">.</p></td><td><p dir="ltr">Pseudonymous Identifiers will be retained for up to 13 months for the following Purposes (NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset):</p><p dir="ltr">TCF Purpose 1: Store and/or access information on a device</p><p dir="ltr">TCF Purpose 2: Use limited data to select advertising</p><p dir="ltr">TCF Purpose 3: Create profiles for personalised advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve services</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF SpecialPurpose 2: Deliver and present advertising and content</p><p dir="ltr">TCF Feature 1: Match and combine data from other data sources</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p><p dir="ltr">Recording consent choices made by users</p></td></tr><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Imprecise/Approximate Location Information: </a>The time zone and approximate geolocation (e.g., postal code or city) of your device.</p><br /></td><td><p dir="ltr">Inferred or derived by Quantcast from your device’s<a href="https://legal.quantcast.com/#key-terms"> IP Address</a> or included in <a href="https://legal.quantcast.com/#key-terms">Bid Requests</a>. </p></td><td><p dir="ltr">Imprecise/Approximate Location Information will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 2: Use limited data to select advertising</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF Feature 1: Match and combine data from other data sources</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p><br /></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a>: Information relating to your<a href="https://legal.quantcast.com/#key-terms"> Online Data,</a> which may include <a href="https://legal.quantcast.com/#key-terms">Pseudonymous Identifiers, </a><a href="https://legal.quantcast.com/#key-terms">Imprecise/Approximate Location Information</a>, <a href="https://legal.quantcast.com/#key-terms">HTTP Request Header Information</a>, <a href="https://legal.quantcast.com/#key-terms">Device Information</a>, and <a href="https://legal.quantcast.com/#key-terms">Browsing Data.</a> </p><br /></td><td><p dir="ltr">Generated when<a href="https://legal.quantcast.com/#key-terms"> Pixels, Tags or SDKs</a>, installed by a Client on its digital property, loads and sends information to us. </p><p dir="ltr">Different kinds of <a href="https://legal.quantcast.com/#key-terms">Pixels, Tags or SDKs </a>are used for different purposes, but the types of information generated are the same. </p><p dir="ltr"> </p><br /></td><td><p dir="ltr">Event Data will be retained for up to 13 months for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF SpecialPurpose 2: Deliver and present advertising and content</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p><br /></td></tr><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Bid Request Data</a>: A bid request is an offer from a digital publisher, like a website, mobile app, or streaming media owner, to show an ad on their property. <a href="https://legal.quantcast.com/#key-terms">Bid Request Data </a>includes information about your visit to the publisher’s digital property, which helps us understand where an ad will be displayed, <a href="https://legal.quantcast.com/#key-terms">Device Information</a>, and who might see it. </p><br /><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Bid Request Data</a> also commonly includes a <a href="https://legal.quantcast.com/#key-terms">Pseudonymous Identifier</a> (if available), the content that the ad would serve into, the type of device the ad would be served on, the <a href="https://legal.quantcast.com/#key-terms">Imprecise / Approximate Location Information</a> of the device, the size of the ad, and consent information. Because <a href="https://legal.quantcast.com/#key-terms">Bid Requests</a> include information about the content you are visiting, over time, accumulated <a href="https://legal.quantcast.com/#key-terms">Bid Requests</a> may show your browsing behavior.</p><br /></td><td><p dir="ltr">Received from a digital publisher. </p></td><td><p dir="ltr">Bid RequestData will be retained for up to 13 months for the following Purposes:</p><p dir="ltr">TCF Purpose 2: Use limited data to select advertising</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF SpecialPurpose 2: Deliver and present advertising and content</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p></td></tr><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Imported Data (Client): </a><a href="https://legal.quantcast.com/#key-terms">Pseudonymised Information</a>, which may include <a href="https://legal.quantcast.com/#key-terms">Online Data</a>, and/or <a href="https://legal.quantcast.com/#key-terms">Offline Data</a> that may be apportioned by <a href="https://legal.quantcast.com/#key-terms">Browsing Data,</a> <a href="https://legal.quantcast.com/#key-terms">Attributes</a>, <a href="https://legal.quantcast.com/#key-terms">Segments</a>,<a href="https://legal.quantcast.com/#key-terms"> Label Data</a> and <a href="https://legal.quantcast.com/#key-terms">Interests</a>.</p><br /></td><td><p dir="ltr">Uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“API”) by a particular Client for use on its behalf.</p><p dir="ltr"> </p><br /></td><td><p dir="ltr">Imported Data (client) will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, </p></td></tr><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Imported Data (Third Party/Segment): </a><a href="https://legal.quantcast.com/#key-terms">Pseudonymised Information, </a>which may include<a href="https://legal.quantcast.com/#key-terms"> Online Data,</a> and/or<a href="https://legal.quantcast.com/#key-terms"> Offline Data </a>that may be apportioned by <a href="https://legal.quantcast.com/#key-terms">Browsing Data</a>, <a href="https://legal.quantcast.com/#key-terms">Attributes</a>, <a href="https://legal.quantcast.com/#key-terms">Segments</a>, <a href="https://legal.quantcast.com/#key-terms">Label Data </a>and <a href="https://legal.quantcast.com/#key-terms">Interests</a>.</p><br /></td><td><p dir="ltr">Uploaded to the Quantcast platform or provided to us via an API by third-party <a href="https://legal.quantcast.com/#key-terms">Data Management Platforms or Data Providers</a>. </p><p dir="ltr"> </p><br /></td><td><p dir="ltr">Imported Data (Third Party/Segment) will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data</a>: Information drawn from the above-listed categories of information (i.e., <a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data,</a> <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a>,<a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client"> Imported Data (Client),</a> and <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a>).</p><br /><p dir="ltr">We may, for example, use information that we have collected to infer your interests, age, gender, marital status, or income range. These <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences </a>may include <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>and <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes</a>.</p><br /></td><td><p dir="ltr">Derived by Quantcast from previously collected <a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data,</a> <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a>,<a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client"> Imported Data (Client), </a>and/or <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment).</a> </p><br /><div align="left" dir="ltr"><table><tbody><tr><td><br /></td></tr></tbody></table></div><p dir="ltr"> </p><br /></td><td><p dir="ltr">Inferences/Inferred Data will be retained for up to 13 months for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><br /></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data:</a><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information"> Pseudonymous Information</a> used to improve Quantcast’s algorithms and measure how well they are working.</p><br /><br /></td><td><p dir="ltr">Received from third-party data providers and matched to <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers.</a> </p><br /><br /></td><td><p dir="ltr">Training Data will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p></td></tr><tr><td><p dir="ltr">Information you provide: This may include your contact details, (e.g., name, email address, or phone number) and any commentary or other information you provide when you contact Quantcast. </p></td><td><p dir="ltr">Provided by you when you contact Quantcast. </p><br /><br /></td><td><p dir="ltr">Carrying out our legitimate business purposes.</p><p dir="ltr">Retention Period: up to 18 months </p><br /></td></tr></tbody></table></div><div><br /></div><p dir="ltr">Additionally, any of the categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> described above may be <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>for the following purposes.</p><div align="left" dir="ltr"><table><tbody><tr><td><p dir="ltr">Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</p></td><td rowspan="4"><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and associated retention periods are determined by the underlying purpose for which the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is Processed. </p></td></tr><tr><td><p dir="ltr">Responding to legal requests</p></td></tr><tr><td><p dir="ltr">Complying with relevant laws and regulations</p></td></tr><tr><td><p dir="ltr">Conducting research</p></td></tr><tr><td><p dir="ltr">Hosting of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for above-listed purposes</p></td><td><p dir="ltr">Technically, all <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>is <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>in the course of being hosted on a server or in cloud computing service. Retention periods for each category of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>are disclosed above. </p></td></tr></tbody></table></div><p dir="ltr">Sensitive information: We generally do not seek or permit sensitive <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> (e.g., information revealing an individual’s racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; genetic or biometric data that is <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>for the purpose of uniquely identifying an individual; information concerning an individual’s health, sex life, or sexual orientation; and information relating to criminal convictions and offenses) to be used in the Solutions. However, as allowed by applicable laws and rules, we may collect and <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>non-sensitive health-related information (outside of the EEA, UK, and Switzerland) in connection with the delivery of the Solutions. We provide a list of standard health segments and a representative sample of custom health segments that we use for targeted advertising <a href="https://www.quantcast.com/wp-content/uploads/2021/11/NAI-Health-Advertising-Disclosures.pdf">here</a>. Please note that where we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>any of your sensitive <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we seek and obtain your consent and/or otherwise <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>such information in accordance with applicable laws and rules. </p><p dir="ltr">Children’s information: We do not seek or permit<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information</a> from children under the age of 16. If a parent or guardian becomes aware that his or her child has provided us with <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, that parent or guardian should contact us at privacy [at] quantcast [dot] com. If we become aware that a child has provided us with <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will take all reasonable steps to delete such information from our files. </p><p dir="ltr">Contractual commitments from our Clients and third-party Data Providers: We contractually require other companies that provide or make available to us <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>to take steps to ensure that we can lawfully <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>such information, which include: (i) posting complete and accurate privacy policies that comply with applicable laws and rules and describe their <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>collection, use, and sharing practices; (ii) obtaining all legally-required consents and necessary permissions; and (iii) providing individuals with appropriate choices and the ability to opt out of the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of their <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, where necessary or appropriate. </p><h2 dir="ltr" id="Information-Use-and-Legal-Basis">Information use and legal basis</h2><p dir="ltr">As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.30j0zll">Who we are and what we do</a>” section, we generally use the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF </a>as the mechanism for describing our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activities, and in Europe specifically for establishing our legal basis for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>and managing users’ preferences for online personalised advertising and related activities. The <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF </a>is designed to allow a digital business to present information and choices to users on its website relating to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of their <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. </p><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for the purposes for which it was collected or provided to us. The table below describes the specific purposes for which we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we collect or otherwise obtain about you. This table includes: </p><ul><li dir="ltr"><p dir="ltr">the purposes for which Quantcast <a href="https://www.quantcast.com/privacy/key-terms/#process">Processes</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>,which are tied to the defined purposes for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>, special purposes, and features set forth in the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/">TCF Policies</a> and official technical documentation disseminated by IAB Europe where applicable(see Appendix A of the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/">TCF Policies</a> for examples and illustrations of the purposes, special purposes and features, </p></li><li dir="ltr"><p dir="ltr">a description of each <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activity using <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>-specific terminology (to the extent applicable), and </p></li><li dir="ltr"><p dir="ltr">the legal basis that we rely on to perform each of our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activities.</p></li></ul><p dir="ltr">Please note that in Europe, where we indicate that “Legitimate Interests” in accordance with the GDPR is the legal basis for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>in reliance on our legitimate interests or those of a third party (e.g., our Clients), provided that such interests are not outweighed by your interests or fundamental rights and freedoms. </p><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">Processing Purpose / TCF Purpose </a>(where <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF </a>is applicable)</p></th><th scope="col"><p dir="ltr">Description of <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>Activity (using <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> terms)</p></th><th scope="col"><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Legal Basis</a> for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a></p></th></tr></thead><tbody><tr><td><p dir="ltr">Storing and/or accessing information on a device (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#cookie">Cookies</a>, <a href="https://www.quantcast.com/privacy/key-terms/#device-id-identifier">Device Identifiers</a>, or other information more fully described in association with the purposes below can be stored or accessed on your device for the purposes presented to you. </p></td><td><p dir="ltr">Consent</p></td></tr><tr><td><p dir="ltr">Use limited data to select advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>2)</p></td><td><p dir="ltr">Ads can be shown to you based on the content you’re viewing, the app you’re using, your device’s<a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information"> Imprecise/Approximate Location Information,</a> or your device type.</p><p dir="ltr">When selecting “Use limited data to select advertising”, Quantcast will:</p><ul><li dir="ltr"><p dir="ltr">Use real-time information about the context in which the ad will be shown, including information about the content and your device, such as: device type and capabilities, <a href="https://www.quantcast.com/privacy/key-terms/#http-request-header-information">User Agent</a>, <a href="https://www.quantcast.com/privacy/key-terms/#url-uniform-resource-locator">URL</a>, and<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Address</a></p></li><li dir="ltr"><p dir="ltr">Use your device’s <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a></p></li><li dir="ltr"><p dir="ltr">Control the frequency of ads shown to you</p></li><li dir="ltr"><p dir="ltr">Sequence the order in which ads are shown to you</p></li><li dir="ltr"><p dir="ltr">Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context</p></li></ul></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our advertiser Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads. </p></td></tr><tr><td><p dir="ltr">Creating profiles for personalised ads (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>3)</p></td><td><p dir="ltr">A profile can be built about you and your <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>to show you personalised ads that are relevant to you. </p><br /><p dir="ltr">To create or edit a profile for use in personalised advertising, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Collect information about you, including your activity, visits to websites or mobile apps or streaming media, or <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information </a></p></li><li dir="ltr"><p dir="ltr">Aggregate <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes </a>and <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>and <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel</a>-based demographic information, </p></li><li dir="ltr"><p dir="ltr">Combine information with other information previously collected, including from across websites or mobile apps or streaming media</p></li></ul></td><td><p dir="ltr">Consent</p></td></tr><tr><td><p dir="ltr">Using profiles to select personalised ads (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 4)</p></td><td><p dir="ltr">When serving personalised ads, Quantcast will select personalised ads based on <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> collected from or about you, such as your prior activity, <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests</a>, visits to websites or mobile apps or streaming media, <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information,</a> demographic information or <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences</a>.</p></td><td><p dir="ltr">Consent</p></td></tr><tr><td><p dir="ltr">Measuring advertising performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 7)</p></td><td><p dir="ltr">Quantcast will measure the performance and effectiveness of ads that you see or interact with. </p><br /><p dir="ltr">In particular, to measure whether and how ads were delivered to you and how you interacted with them, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients about ads, including their effectiveness and performance</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients about your interactions with ads using data observed during your interaction with the ad</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients about the ads displayed on their properties</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Measure whether an ad is serving in a suitable editorial environment (brand-safe) context</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Combine this information with other information previously collected, including from across websites or mobile apps or streaming media</p></li></ul><p dir="ltr">In the provision of the Solutions to some Clients, Quantcast may correlate information between entries within its own datasets that have the same<a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers"> Pseudonymous Identifier </a>or with information obtained from Ad Serving, Ad Verification, or<a href="https://www.quantcast.com/privacy/key-terms/#data-management-platforms-and-data-providers"> Data Management Platforms/Data Providers.</a> We do this to provide aggregated reporting to Clients about the number of visitors to their digital properties.</p><p dir="ltr">Quantcast does not apply <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel </a>or similarly derived <a href="https://www.quantcast.com/privacy/key-terms/#audience-insights">Audience Insights</a> data to ad measurement data without a separate legal basis to apply market research to generate<a href="https://www.quantcast.com/privacy/key-terms/#audience-insights"> Audience Insights.</a></p></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our advertiser Clients meet their objective of ascertaining, measuring, and improving the effectiveness of their ad campaigns. </p></td></tr><tr><td><p dir="ltr">Measuring content performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 8)</p></td><td><p dir="ltr">The performance and effectiveness of content that you see or interact with can be measured. </p><br /><p dir="ltr">To measure content performance, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Measure and report to Clients on how content was delivered to and interacted with by you</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients, using directly measurable or known information about your interactions with the content</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Combine this information with other information previously collected, including from across visits to websites or mobile apps or streaming media</p></li></ul></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our Clients meet their objective of executing their digital content strategies more effectively. </p></td></tr><tr><td><p dir="ltr">Understanding audiences through statistics or combinations of data from different sources i.e. applying market research to generate <a href="https://www.quantcast.com/privacy/key-terms/#audience-insights">Audience Insights</a> (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>9)</p></td><td><p dir="ltr">Market research can be used to learn more about the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>who visit websites, mobile apps, or streaming media, and view ads. </p><br /><p dir="ltr">To generate<a href="https://www.quantcast.com/privacy/key-terms/#audience-insights"> Audience Insights</a>, Quantcast will:</p><ul><li dir="ltr"><p dir="ltr">Provide aggregate reporting to advertisers or their representatives (such as advertising agencies) about the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>reached by their ads, through <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel</a>-based and similarly derived insights</p></li><li dir="ltr"><p dir="ltr">Provide aggregate reporting to Clients about the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>that were served or interacted with content and/or ads on their properties by applying <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel</a>-based and similarly derived insights</p></li><li dir="ltr"><p dir="ltr">Associate <a href="https://www.quantcast.com/privacy/key-terms/#offline-data">Offline Data </a>with you for the purposes of market research to generate <a href="https://www.quantcast.com/privacy/key-terms/#audience-insights">Audience Insights</a> (if we have declared that we will match and combine<a href="https://www.quantcast.com/privacy/key-terms/#offline-data"> Offline Data</a> sources)</p></li><li dir="ltr"><p dir="ltr">Combine this information with other information previously collected, including from visits to websites or mobile apps or streaming media</p></li></ul></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads and/or executing their digital content strategies more effectively. </p></td></tr><tr><td><p dir="ltr">Developing and improving services (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>10 )</p></td><td><p dir="ltr">Your information can be used to improve Quantcast’s existing systems and software and to develop new products. </p><br /><p dir="ltr">To develop and improve its products, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Use information to improve its existing products with new features and to develop new products</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Create new models and algorithms through machine learning</p></li></ul><br /><p dir="ltr">For example, Quantcast matches its datasets with <a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a>, which usually includes <a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a>, <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a>, <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client)</a>, and/or <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a>. Quantcast primarily uses<a href="https://www.quantcast.com/privacy/key-terms/#training-data"> Training Data</a> to train its algorithms how to infer individuals’ <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes </a>and <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>in the context of the Solutions.</p></td><td><p dir="ltr">Consent or Legitimate Interest, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our organisational objective of continuously improving the Solutions for our Clients. </p></td></tr><tr><td><p dir="ltr">Ensuring security, preventing and detecting fraud, and fixing errors (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose </a>1)</p></td><td><p dir="ltr">Your information can be used to monitor for and prevent fraudulent activity and ensure our systems and processes work properly and securely. </p><p dir="ltr">To ensure security, prevent fraud, and debug, Quantcast will: </p><div align="left" dir="ltr"><table><tbody><tr><td><ul><li dir="ltr"><p dir="ltr">Ensure information is securely transmitted</p></li><li dir="ltr"><p dir="ltr">Detect and prevent malicious, fraudulent, invalid, or illegal activity</p></li><li dir="ltr"><p dir="ltr">Ensure correct and efficient operation of systems and processes, including monitoring and enhancing the performance of systems and processes engaged in permitted purposes</p></li></ul></td></tr></tbody></table></div><br /></td><td><p dir="ltr">Legitimate Interests</p><br /><p dir="ltr">We conduct the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet organisational objectives such as to maintain our IT systems; to ensure the electronic security of our business; and to detect and prevent against malicious, fraudulent, invalid, and illegal activity.</p></td></tr><tr><td><p dir="ltr">Technically deliver ads or content (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose</a> 2)</p></td><td><p dir="ltr">Your device can receive and send information that allows you to see and interact with ads and content. </p><br /><p dir="ltr">To deliver information and respond to technical requests, Quantcast will:</p><ul><li dir="ltr"><p dir="ltr">Use your device’s <a href="https://www.quantcast.com/privacy/key-terms/#ip-address">IP Address</a> to deliver an ad or content over the internet</p></li><li dir="ltr"><p dir="ltr">Respond to your interactions with an ad or content by sending you to a landing page </p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Use information about your device type and capabilities for delivering ads or content (e.g., to deliver the right size ad creative or video file in a format supported by your device)</p></li></ul><br /><p dir="ltr">Quantcast may also match <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers </a>with third parties in order to deliver ads to <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences</a>. </p></td><td><p dir="ltr">Legitimate Interests </p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our advertiser Clients meet their objective to ascertain, measure, and improve the effectiveness of their ad campaigns. </p></td></tr><tr><td><p dir="ltr">Matching and combining data from other sources i.e. offline data (TCF Feature 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#offline-data">Offline Data</a> can be combined with your online activity in support of one or more purposes or special purposes outlined in this table.</p></td><td><p dir="ltr">The legal basis will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued. </p></td></tr><tr><td><p dir="ltr">Linking different devices (TCF Feature 2)</p></td><td><p dir="ltr">Different devices can be determined as belonging to you or your household in support of one or more purposes. </p><br /><p dir="ltr">Through <a href="https://www.quantcast.com/privacy/key-terms/#cross-media-matching-linking">Cross-Media Matching/Linking, </a>Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Deterministically determine that two or more devices belong to you or your household</p></li><li dir="ltr"><p dir="ltr">Probabilistically determine that two or more devices belong to you or your household</p></li></ul></td><td><p dir="ltr">The legal basis will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued.</p></td></tr><tr><td><p dir="ltr">Receiving and using automatically sent device characteristics for identification (TCF Feature 3)</p></td><td><p dir="ltr">Your device will be distinguished from other devices based on information it automatically sends, such as <a href="https://www.quantcast.com/privacy/key-terms/#ip-address">IP Address</a> or browser type. </p><br /><p dir="ltr">In particular, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Create an identifier using information collected automatically from your device for specific characteristics (e.g., <a href="https://www.quantcast.com/privacy/key-terms/#ip-address">IP Address</a> or User Agent information) </p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Use such an identifier to attempt to re-identify your device </p></li></ul></td><td><p dir="ltr">The legal basis will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>pursued.</p></td></tr><tr><td><p dir="ltr">Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries </p></td><td><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a>, preserve, and share <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes.</p></td><td><p dir="ltr">Legitimate Interests</p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our objective of protecting ourselves and others, including in connection with investigations, litigation, and regulatory inquiries. </p></td></tr><tr><td><p dir="ltr">Responding to legal requests</p></td><td><p dir="ltr">We preserve and share <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in response to legal requests from law enforcement and other government officials, to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure of such information is necessary to comply with a judicial proceeding or court order. </p></td><td><p dir="ltr">Legitimate Interests </p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our objective of protecting ourselves and others, including in connection with investigations and regulatory inquiries. </p></td></tr><tr><td><p dir="ltr">Complying with relevant laws and regulations</p></td><td><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to comply with our legal obligations under applicable law. </p><p dir="ltr">Examples of Irish and EU laws enforceable in Ireland that could give rise to an obligation requiring us to <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we hold about you are:</p><ul><li dir="ltr"><p dir="ltr">Civil and commercial matters: where we are in receipt of a court order to disclose information for the purposes of court proceedings, such as under Regulation (EU) No 1215/2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters</p></li><li dir="ltr"><p dir="ltr">Criminal matters: to comply with requests from Irish law enforcement to provide information in relation to an investigation, such as under Section 10 of the Criminal Justice (Miscellaneous Provisions) Act 1997 as amended by 6(1)(a) of the Criminal Justice Act 2006 or to take steps to report information to law enforcement where required</p></li><li dir="ltr"><p dir="ltr">Consumer matters: to comply with our obligations under consumer law, such as the Competition and Consumer Protection Act 2014 (e.g., where the Irish Competition and Consumer Protection Commission requests information)</p></li><li dir="ltr"><p dir="ltr">Corporate and taxation matters: to comply with our obligations under company legislation and tax law, such as the Companies Act 2014 or where the Irish Revenue requests information</p></li><li dir="ltr"><p dir="ltr">Regulatory matters: to comply with our obligations under data protection laws, including to engage with regulators, such as the Data Protection Commission under the GDPR and the Data Protection Act 2018</p></li></ul><p dir="ltr">See<a href="https://faq.whatsapp.com/general/laws-that-may-require-us-to-process-your-information"> </a><a href="http://quantcast.com/privacy/laws">quantcast.com/privacy/laws</a> for the current list of laws which are enforceable in Ireland that give rise to a legal obligation for Quantcast which results in the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. As new laws may be enacted or other obligations may require us to <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will update this list from time to time.</p><br /></td><td><p dir="ltr">Compliance with a legal obligation.</p></td></tr><tr><td><p dir="ltr">Conducting research </p></td><td><p dir="ltr">We use<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>to conduct research, surveys, product testing, and troubleshooting to help us operate and improve our products and services.</p></td><td><p dir="ltr">Legitimate Interests</p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our organisational objective of delivering and continuously improving the Solutions for our Clients. </p></td></tr><tr><td><p dir="ltr">Hosting information </p></td><td><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to manage our business, which includes hosting <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in our on-premise data centers and/or cloud computing services.</p></td><td><p dir="ltr">Legitimate Interests </p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our organisational objective of delivering the Solutions to our Clients. </p></td></tr></tbody></table></div><h2 dir="ltr" id="Information-sharing">Information sharing </h2><p dir="ltr">In connection with one or more of the purposes outlined in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Information use and legal basis</a>” section above, we may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> with the categories of third parties described below.</p><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr">Category of Recipient</p></th><th scope="col"><p dir="ltr">Description and Purpose of Sharing</p></th><th scope="col"><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> Shared</p></th></tr></thead><tbody><tr><td><p dir="ltr">Quantcast-affiliated companies </p></td><td><p dir="ltr">We share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with Quantcast-affiliated companies in order to provide the Solutions.</p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate.</p></td></tr><tr><td><p dir="ltr">Our vendors (including service providers/data processors)</p><br /><p dir="ltr">Visit the <a href="https://www.quantcast.com/legal/quantcast-partners/">Quantcast Partners</a> page for a list of our vendors.</p></td><td><p dir="ltr">We share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> with vendors who act on our behalf and are subject to binding contractual obligations and restrictions on the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>we share with them. For example, these companies assist with information hosting, information <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>, database management, and administrative tasks.</p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr><tr><td><p dir="ltr">Our partners, such as <a href="https://www.quantcast.com/privacy/key-terms/#data-management-platforms-and-data-providers">Data Management Platforms and Data Providers</a> and<a href="https://www.quantcast.com/privacy/key-terms/#ad-exchange"> Advertising Exchanges</a> </p><br /><p dir="ltr">Visit the <a href="https://www.quantcast.com/legal/quantcast-partners/">Quantcast Partners</a> page for a list of our Partners</p></td><td><p dir="ltr">We share <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers </a>with companies that we partner with to support the operation of the Solutions. Specifically, Quantcast shares <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers</a> with 1) data providers via <a href="https://www.quantcast.com/privacy/key-terms/#data-management-platforms-and-data-providers">Data Management Platforms</a> for the purpose of performing<a href="https://www.quantcast.com/privacy/key-terms/#cookie-syncing-matching"> Cookie Syncing/Matches</a> with <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a>and Third Party/Segment Data, and 2) and <a href="https://www.quantcast.com/privacy/key-terms/#ad-exchange">Advertising Exchanges</a> for the purpose of serving ads. </p><br /></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers.</a></p><br /><br /><br /></td></tr><tr><td><p dir="ltr">Relevant third parties as part of a corporate transaction</p></td><td><p dir="ltr">In the event of a reorganisation, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with (or transfer your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to) certain third parties, such as the acquiring entity and its advisors. We may also make certain information available to a potential investor or purchaser (and their advisers) in advance of any such transaction’s completion.</p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr><tr><td><p dir="ltr">Competent governmental and public authorities </p></td><td><p dir="ltr">We may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with governmental and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests. </p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr><tr><td><p dir="ltr">Other third parties</p></td><td><p dir="ltr">We will share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with other third parties at your direction or with your consent.</p><br /><p dir="ltr">Additionally, we may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> as necessary or appropriate or where otherwise permitted by law to: </p><br /><ul><li dir="ltr"><p dir="ltr">Enforce our agreements</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Protect our operations</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Protect our rights, privacy, safety, property, and/or those of other persons</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Allow us to pursue available remedies or limit damages that we may sustain </p></li></ul></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr></tbody></table></div><div><br /></div><p dir="ltr">We also create and share with our Clients insights or reports regarding the makeup of the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>that visit their digital properties or the performance of their advertising campaigns. These insights and reports may contain aggregated data from which individual users cannot be uniquely identified or data from which Quantcast has removed <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers</a>.</p><h2 dir="ltr" id="Information-Security">Information security</h2><p dir="ltr">We employ appropriate organisational and technical security safeguards designed to keep <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>secure when it is transmitted to us and once we receive it. These measures may include encryption and employment of information storage security technologies to restrict access to our network. However, please be aware that no method of transmitting information over the internet or storing information is completely secure.</p><h2 dir="ltr" id="Information-Retention">Information retention</h2><p dir="ltr">We retain your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>for as long as necessary for the purposes for which it was collected, as described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.2et92p0">Information Collection</a>” section above and in the tables below, except where we are required to retain the information for a longer period of time. Once <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> has reached its retention period, as applicable, we may either de-identify it (for CCPA purposes), anonymise it (for GDPR purposes), or permanently delete it. </p><div><br /></div><div align="left" dir="ltr"><table><tbody><tr><td><p dir="ltr">Category of Personal Information</p><br /></td><td><p dir="ltr">Maximum retention period for all purposes</p><br /></td></tr><tr><td><p dir="ltr">Pseudonymous Identifiers</p></td><td><p dir="ltr">Up to 13 months (NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset)</p><br /></td></tr><tr><td><p dir="ltr">Imprecise/Approximate Location Information</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Event Data</p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Bid Request Data</p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Imported Data (Client)</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Imported Data (Third Party/Segment)</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Inferences/Inferred Data</p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Training Data</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Information you provide</p></td><td><p dir="ltr">Up to 18 months</p></td></tr></tbody></table></div><div><br /></div><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">Processing Purpose / TCF Purpose </a></p></th><th scope="col"><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>used for this purpose</p></th><th scope="col"><p dir="ltr">Maximum retention period</p></th></tr></thead><tbody><tr><td><p dir="ltr">Store and/or access information on a device (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a></p></td><td><p dir="ltr">Cookie life span is up to 13 months each time it’s reset</p></td></tr><tr><td><p dir="ltr">Use limited data to select advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>2)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Create profiles for personalised advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>3)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Use profiles to select personalised advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 4)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Measure advertising performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 7)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client"> </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Measure content performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 8)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Understand audiences through statistics or combinations of data from different sources (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>9)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Develop and improve services (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>10 )</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Ensure security, prevent and detect fraud, and fix errors (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose </a>1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Deliver and present advertising and content (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose</a> 2)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Match and combine data from other data sources (TCF Feature 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a></p></td><td><p dir="ltr">The retention period will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued. </p></td></tr><tr><td><p dir="ltr">Link different devices (TCF Feature 2)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information"> </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">The retention period will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued.</p></td></tr><tr><td><p dir="ltr">Identify devices based on information transmitted automatically (TCF Feature 3)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">The retention period will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>pursued.</p></td></tr><tr><td><p dir="ltr">Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries </p></td><td colspan="2" rowspan="4"><br /><br /><br /><br /><br /><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and associated retention periods are determined by the underlying purpose for which the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is Processed.</p></td></tr><tr><td><p dir="ltr">Responding to legal requests</p></td></tr><tr><td><p dir="ltr">Complying with relevant laws and regulations</p></td></tr><tr><td><p dir="ltr">Conducting research </p></td></tr><tr><td><p dir="ltr">Hosting information </p></td><td colspan="2"><p dir="ltr">Technically, all <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed</a> in the course of being hosted on a server or in cloud computing service. Retention periods for each category of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed</a> are disclosed above. </p></td></tr></tbody></table></div><div><br /></div><h2 dir="ltr" id="International-Transfers">International transfers</h2><p dir="ltr">Quantcast operates a global service, and we engage vendors located around the world to help us deliver the Solutions. Accordingly, your<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>may be transferred outside of the country or region in which you reside, including to the United States and other countries where either our data centers, vendors, affiliates, or Partners are located. Where we transfer your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>internationally, we do so in accordance with applicable law. </p><p dir="ltr">If you are based in the EEA, UK, or Switzerland, please note that we may need to transfer your<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>to countries that have not been recognised by the<a href="https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en"> European Commision</a> and/or the <a href="https://www.gov.uk/government/publications/uk-approach-to-international-data-transfers/international-data-transfers-building-trust-delivering-growth-and-firing-up-innovation#uk-adequacy">UK government </a>as providing an adequate level of protection for <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. We generally use EU Standard Contractual Clauses (to facilitate both controller-to-controller and controller-to-processor transfers) or other government-approved contracts that provide appropriate safeguards for <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> that is transferred to countries that have not been recognised as providing an adequate level of protection. You can contact us at privacy@quantcast.com to request a copy of our Standard Contractual Clauses. </p><p dir="ltr">In certain limited circumstances, we rely on other lawful mechanisms for international transfers of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>or rely on derogations, such as the contractual necessity derogation.</p><h2 dir="ltr" id="Your-choices-and-legal-rights">Your choices and legal rights</h2><p dir="ltr">Under applicable law, you may have certain rights in relation to your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. Additional details about the rights that you may have and how to exercise such rights can be found below. </p><ul><li dir="ltr"><p dir="ltr">Right of access: The right to request access to your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and receive certain information, including the categories of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we collect and disclose. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subjcet Request Form</a>request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>. </p></li><li dir="ltr"><p dir="ltr">Right of rectification/correction: The right to request that we rectify (or correct) inaccurate <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>about you. In practice, if you seek to exercise your right of rectification/correction, due to the limited <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a>, we satisfy this right by providing you with the option to request deletion of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. To request the deletion of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subject Request Form</a> request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right of erasure/deletion: The right, in certain cases, to request that we delete your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, provided there are valid grounds for doing so and subject to applicable law and exceptions. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subject Request Form</a> request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to data portability: The right, in certain cases, to receive a copy of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in a structured, commonly used, and machine-readable format and transmit such information to another controller. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subject Request Form</a> request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to object (marketing): The right to object to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>for direct marketing purposes. In practice, we satisfy this right by providing you with the option to opt out of our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for advertising purposes. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>. Additionally, as noted in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.qhdflh3wo5ir">Self Regulatory Standards</a>” section above, we are a member of the NAI and a DAA and EDAA participating company. Each of these self-regulatory bodies offers a tool that allows individuals to opt out of receiving targeted advertising from Quantcast and other participating companies. These links will take you to the <a href="http://www.networkadvertising.org/managing/opt_out.asp">NAI opt-out</a> page and the <a href="http://www.aboutads.info/choices/">DAA opt-out</a> page. If you are located in Europe, you may prefer to visit the <a href="http://www.youronlinechoices.eu/">EDAA opt-out</a> page. </p></li><li dir="ltr"><p dir="ltr">Right to object (legitimate interests): The right to object to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>where we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>it on the basis of our legitimate interests, as described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Information Use and Legal Bases</a>” section above. Unless we have compelling legitimate grounds or the information is needed for the establishment, exercise or defense of legal claims, we will cease <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>when you object. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>. </p></li><li dir="ltr"><p dir="ltr">Right to restrict <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>: The right, in certain cases, to temporarily restrict our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, provided there are valid grounds for doing so. In practice, if you seek to exercise your right to restrict the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will treat it as an exercise of the right on an ongoing, rather than temporary, basis (i.e., the request will be treated as you exercising the right to object to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>). To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to withdraw your consent: The right to withdraw the consent you have provided at any time, where we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> on the basis of your consent. Please note that the lawfulness of any <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>undertaken prior to your withdrawal of consent shall not be affected by the withdrawal. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to lodge a complaint: The right to complain to the relevant authority regarding the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>by us or on our behalf. In the EU, the lead supervisory authority is the <a href="https://forms.dataprotection.ie/contact">Irish Data Protection Commissioner.</a> See the section “ <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.4i7ojhp">Contact Us</a>” below.</p></li></ul><p dir="ltr">Please note that the rights listed above may not be exercised in certain circumstances, such as when the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is necessary to comply with a legal obligation to which we are subject or for the exercise or defense of legal claims. Additionally, in order to protect your privacy, we may require proof of your identity before we can act on your request but only where it is necessary and proportionate to request this information. </p><p dir="ltr">If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com">dpo@quantcast.com</a>.</p><p dir="ltr">If you are based in the EEA, UK, or Switzerland, under applicable law, you also generally have the right not to be subject to a decision when it is based on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>(i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note, however, that Quantcast does not make decisions based solely on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>that produce a legal effect or similarly significantly affect individuals.</p><h2 dir="ltr" id="Additional-information-for-EEA-UK-Switzerland-residents">Additional information for EEA, UK, and Switzerland residents </h2><p dir="ltr">If you are located in the EEA, UK, or Switzerland, please note that the Solutions are provided by our European entity, Quantcast International Limited. In <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in the context of providing the Solutions to our Clients, Quantcast Internal Limited generally acts as a data controller. More specifically, Quantcast International Limited is a joint controller along with its Client when we jointly determine the purposes for which your<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>will be <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed</a>. For example, we are joint controllers with Advertisers and Publishers for <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> that is collected as Quantcast <a href="https://www.quantcast.com/privacy/key-terms/#cookie">Cookies</a>, or using<a href="https://www.quantcast.com/privacy/key-terms/#pixels-tags-and-sdks"> Pixels, Tags and SDKs </a>deployed by our Clients on their digital properties, and for the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of other <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> introduced into the Solutions directly by the Client. This is because both Quantcast and the Client have influence over whether and how we collect and <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. In limited situations, Quantcast is the sole data controller of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> when we are <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>it for our own independent purposes, for instance when we use a Quantcast <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifier</a> or we derive aggregated analytics for modeling, developing our algorithms, or improving the Solutions. </p><p dir="ltr">Your choices and legal rights</p><p dir="ltr">Under applicable law, you may have certain rights in relation to your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. Additional details about the rights that you may have and how to exercise such rights can be found in the <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.z337ya">Your choices and legal rights</a> section above. . </p><p dir="ltr">If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com">dpo@quantcast.com</a>.</p><p dir="ltr">If you are based in the EEA, UK, or Switzerland, under applicable law, you also generally have the right not to be subject to a decision when it is based on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>(i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note, however, that Quantcast does not make decisions based solely on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>that produce a legal effect or similarly significantly affect individuals.</p><h2 dir="ltr" id="Additional-information-for-california-residents">Additional information for California residents </h2><p dir="ltr">The California Consumer Privacy Act (“CCPA”) provides California residents with certain rights. Pursuant to the CCPA, we are providing the following additional details regarding the categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> about California residents that we collect, use, and disclose. </p><p dir="ltr">Categories of personal information collected: We have collected the following categories of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information</a> from California residents within the last twelve (12) months:</p><ul><li dir="ltr"><p dir="ltr">Identifiers, such as<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Address</a> and other similar <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers.</a> </p></li><li dir="ltr"><p dir="ltr">Internet or other electronic network activity information, including browsing history and information regarding individuals’ interactions with websites or mobile apps or streaming media.</p></li><li dir="ltr"><p dir="ltr">Geolocation data, such as <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a> derived from device<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Addresses. </a></p></li><li dir="ltr"><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences</a>, which refers to inferences drawn from any of the information in these categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to predict the individual’s characteristics. </p></li></ul><p dir="ltr">Categories of sources of personal information: As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.2et92p0">Information collection</a>” section above, we collect the above-listed categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> directly from individuals; through automated means (e.g. <a href="https://www.quantcast.com/privacy/key-terms/#pixels-tags-and-sdks">Pixels, Tags and SDKs</a>, <a href="https://www.quantcast.com/privacy/key-terms/#cookie">Cookies </a>or <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Requests</a>); and from third parties (e.g., our Clients). </p><p dir="ltr">Disclosures of personal information: As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.ckzev9puv755">Information sharing</a>” section above, in the preceding twelve (12) months, we have disclosed <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>about California residents in all of the above-listed categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to our affiliates and vendors. Additionally, in the preceding twelve (12) months, we have disclosed <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Identifiers</a> to our partners.</p><p dir="ltr">Sale of personal information: Quantcast does not “sell” (as defined in the CCPA) <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and has not “sold” <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in the preceding twelve (12) months in relation to operating the Solutions. </p><p dir="ltr">Individual rights and requests: If you are a California resident, you have the right to request that we:</p><ul><li dir="ltr"><p dir="ltr">Disclose to you the following information covering the 12 months preceding your request:</p></li><li><br /><ul><li dir="ltr"><p dir="ltr">the categories of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>we have collected about you and the categories of sources from which we collected such information;</p></li><li dir="ltr"><p dir="ltr">the specific pieces of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we have collected about you;</p></li><li dir="ltr"><p dir="ltr">the business or commercial purpose for collecting <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>about you; </p></li><li dir="ltr"><p dir="ltr">the categories of third parties with whom we shared or to whom we disclosed such <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>; and </p></li><li dir="ltr"><p dir="ltr">if we sold or disclosed your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>for a business purpose, two separate lists disclosing:</p></li><li><br /><ul><li dir="ltr"><p dir="ltr">sales, identifying the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> categories that each category of recipient received; and </p></li><li dir="ltr"><p dir="ltr"> disclosures for a business purpose, identifying the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> categories that each category of recipient obtained. </p></li></ul></li></ul></li><li dir="ltr"><p dir="ltr">Delete the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>we have collected from you. </p></li></ul><p dir="ltr">If you are interested in exercising one or more of the rights outlined above, please click the relevant link in the <a href="#Your-choices-and-legal-rights">“Your choices and legal rights”</a> section above. You may also submit requests by contacting us via email at privacy [at] quantcast [dot] com. We will attempt to verify your identity and respond to your request consistent with the CCPA. </p><p dir="ltr">If you authorise a natural person or business entity to submit a request on your behalf (an “Authorised Agent”), the Authorised Agent may use the submission methods noted above. As part of our verification process, we will require proof concerning their status as an Authorised Agent, which may include proof of their registration with the California Secretary of State to conduct business in California and/or proof that they have power of attorney in accordance with California probate law. We may also require you to verify your identity directly with us or directly confirm with us that you provided the agent with permission to submit the request. </p><p dir="ltr">Information about annual data requests is available in the <a href="https://www.quantcast.com/legal/annual-data-requests/">CCPA Annual Report</a>..</p><p dir="ltr">We will not discriminate against you if you decide to exercise your rights under the CCPA. </p><p dir="ltr">Global Privacy Control (“ GPC ”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We honor GPC for all data subjects in the United States. Please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page for more information about GPC.</p><h2 dir="ltr" id="Contact-Us">Contact us</h2><p dir="ltr">If you have any questions about this Privacy Policy or our information handling practices, please feel free to contact us. </p><p dir="ltr">Individuals located in the United States, please contact us at:</p><p dir="ltr">Quantcast Corp.</p><p dir="ltr">795 Folsom Street</p><p dir="ltr">San Francisco, CA 94107</p><p dir="ltr">Email: privacy [at] quantcast [dot] com</p><p dir="ltr">Individuals located outside of the United States, please contact us at:</p><p dir="ltr">Quantcast International Limited</p><p dir="ltr">Beaux Lane House</p><p dir="ltr">Lower Mercer Street</p><p dir="ltr">Dublin 2, Ireland</p><p dir="ltr">Email: privacy.qil [at] quantcast [dot] com</p><p dir="ltr">The Data Protection Officer (DPO) for Quantcast International Limited can be contacted at <a href="mailto:dpo@quantcast.com">dpo@quantcast.com</a>.</p><p dir="ltr">If you have contacted us or our DPO about a privacy or information use concern and feel that we have not addressed it satisfactorily, you may contact our US-based third party dispute resolution provider (free of charge) at <a href="https://feedback-form.truste.com/watchdog/request">https://feedback-form.truste.com/watchdog/request</a>.</p><p dir="ltr">If you are a resident of the EEA, UK, or Switzerland, you also have the right to lodge a complaint against us with our lead supervisory authority, the <a href="https://www.dataprotection.ie/docs/Home/4.htm">Irish Data Protection Commission</a>, or the <a href="http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm">supervisory authority</a> in your country of residence. </p><h2 dir="ltr" id="Changes-to-this-Privacy-Policy">Changes to this Privacy Policy</h2><p dir="ltr">We may revise this Privacy Policy from time to time to reflect changes in our practices with respect to the collection, use, and/or disclosure of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information</a> or changes in applicable law. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last updated. Any changes will become effective when we post a revised version of this Privacy Policy unless otherwise specified.</p><p dir="ltr">Some of our changes will be minor, but if we make significant changes to how we use or share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will:</p><ul><li dir="ltr"><p dir="ltr">inform you in advance by posting a notice on our website</p></li><li dir="ltr"><p dir="ltr">wait for a period of time before implementing the changes</p></li></ul><p dir="ltr">We encourage you to review this Privacy Policy periodically to remain informed about our information handling and privacy practices. </p> </div> </div> </div> </div> <div id="contract-id-338017-version-65cbedc30ec275a61018fd6a" data-vid="65cbedc30ec275a61018fd6a" class="version-container js-version-container-338017 " style="display: none;"> <div id="version-languages-65cbedc30ec275a61018fd6a" class="version-translation-container"> <div id="version-65cbedc30ec275a61018fd6a-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Products and Services Privacy Policy"> <div class="row"> <h5 class="effective-date" role="presentation">Effective February 13th 2024  <span class="light">to</span>  February 13th 2024</h5> <a id="download-version-65cbedc30ec275a61018fd6a-locale-en-us" href="https://quantcast.pactsafe.io/versions/65cbedc30ec275a61018fd6a.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-65cbedc30ec275a61018fd6a"> <h1 dir="ltr">Products and Services Privacy Policy</h1><p dir="ltr">This Policy takes effect on March 1 2024. See Policy effective September 11 2023 until that date.</p><p dir="ltr"><a href="https://legal.quantcast.com/#Products-and-Services-Privacy-Policy">Products and Services Privacy Policy</a></p><p dir="ltr"><a href="#Who-We-Are-and-what-we-do">Who we are and what we do</a></p><p dir="ltr"><a href="#Scope-of-this-Privacy-Policy">Scope of this Privacy Policy</a></p><p dir="ltr"><a href="#Self-regulatory-standards">Self-regulatory standards</a></p><p dir="ltr"><a href="#Information-collection">Information collection</a></p><p dir="ltr"><a href="#Information-Use-and-Legal-Basis">Information use and legal basis</a></p><p dir="ltr"><a href="#Information-Sharing">Information sharing</a></p><p dir="ltr"><a href="#Information-Security">Information security</a></p><p dir="ltr"><a href="#Information-retention">Information retention</a></p><p dir="ltr"><a href="#International-Transfers">International transfers</a></p><p dir="ltr"><a href="#Your-choices-and-legal-rights">Your choices and legal rights</a></p><p dir="ltr"><a href="##Additional-information-for-EEA-UK-Switzerland-residents">Additional information for EEA, UK, and Switzerland residents</a></p><p dir="ltr"><a href="#Additional-information-for-california-residents">Additional information for California residents</a></p><p dir="ltr"><a href="#Contact-Us">Contact us</a></p><p dir="ltr"><a href="#Changes-to-this-Privacy-Policy">Changes to this Privacy Policy</a></p><p dir="ltr"><br /></p><p dir="ltr">Capitalised terms used in this Products and Services Privacy Policy (the “Privacy Policy”) are defined in <a href="http://quantcast.com/privacy/key-terms">Key Terms</a> unless otherwise defined herein.</p><p dir="ltr">To exercise your Data Subject Rights (described in the <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.z337ya">Your choices and legal rights</a> below), please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page.</p><h2 dir="ltr">Who we are and what we do</h2><p dir="ltr">Quantcast (“we”, “our”, or “us”) is a global digital advertising technology group of companies. Quantcast offers products and services that help digital advertisers and publishers (collectively, “Clients”) understand and grow their audiences (the “Solutions”). Through Quantcast Advertise Solutions, advertiser Clients can plan, activate, and measure the performance of their advertising campaigns seamlessly in a single audience platform, which helps them to place their ads to maximise results. Through Quantcast Measure Solutions, digital publisher Clients leverage insights to better understand the makeup of their audiences, how audiences spend their time across their digital properties, and what audiences care about, all of which help these digital businesses better connect their content and <a href="https://legal.quantcast.com/#key-terms">Audiences </a>with the right advertising.</p><p dir="ltr">To provide the Solutions, Quantcast collects and uses <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> for various purposes, such as measuring and understanding audiences, targeting and delivering ads, measuring ad performance, and similar related purposes. As described in the “<a href="https://legal.quantcast.com/#key-terms">Information Collection</a>” section below, we may join or match <a href="https://legal.quantcast.com/#key-terms">Personal Information </a>about you, which may include your <a href="https://legal.quantcast.com/#key-terms">Online Data </a>from your visits across different digital properties, like websites,mobile apps, or streaming media devices (such as connected TVs (“CTVs”)), that have implemented Quantcast <a href="https://legal.quantcast.com/#key-terms">Pixels, Tags or SDKs </a>(which is sometimes called “tracking” in the industry) or <a href="https://legal.quantcast.com/#key-terms">Offline Data</a> . This allows us, for example, to enrich our existing data sets and provide meaningful reports for our Clients regarding the effectiveness of their ads or content. We may also combine <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> that we collect in order to probabilistically link media consumption to a single user, which is sometimes called <a href="https://legal.quantcast.com/#key-terms">Cross-Media Matching/Linking</a>. To the extent that we combine <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> that we collect from and about you in connection with our performance of the Solutions, we will use such combined information only as described in this Privacy Policy.</p><p dir="ltr">This Privacy Policy describes in more detail how we collect, use, disclose, and protect <a href="https://legal.quantcast.com/#key-terms">Personal Information</a>, otherwise obtain and <a href="https://legal.quantcast.com/#key-terms">Process </a>it in connection with the delivery of the Solutions, and the controls we provide you to manage such information and exercise your choices and legal rights. As noted in the “<a href="https://legal.quantcast.com/#key-terms">Information use and legal basis</a>” section below, we use the <a href="https://legal.quantcast.com/#key-terms">Transparency and Consent Framework</a> (“<a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>”) standard to facilitate compliance with applicable laws in Europe, primarily in accordance with the EU General Data Protection Regulation (“GDPR”). Because the <a href="https://legal.quantcast.com/#key-terms">TCF </a>is one means of explaining <a href="https://legal.quantcast.com/#key-terms">Processing </a>activities, and because our <a href="https://legal.quantcast.com/#key-terms">Processing </a>activities are consistent globally, the <a href="https://legal.quantcast.com/#key-terms">TCF Purposes </a>are applicable to all <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> that we <a href="https://legal.quantcast.com/#key-terms">Process </a>(regardless of the information’s country of origin). </p><p dir="ltr">In the United States, the Solutions are provided by Quantcast Corporation, located at 795 Folsom Street, San Francisco, CA 94107. <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> relating to individuals located within the United States provided to or gathered by us in connection with the delivery of the Solutions is controlled by Quantcast Corporation.</p><p dir="ltr">Outside of the United States, the Solutions are provided by Quantcast International Limited, located at Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland. In so far as Quantcast acts as a “controller” (as defined under applicable law), Quantcast International Limited is the controller of your <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> if you reside in the European Economic Area (EEA), United Kingdom (UK), Switzerland, or any other jurisdiction outside of the United States.</p><h2 dir="ltr">Scope of this Privacy Policy</h2><p dir="ltr">This Privacy Policy covers Quantcast’s use of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> for the Solutions only. This Privacy Policy does not cover:</p><ul><li dir="ltr"><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Personal Information</a> collected from our website, www.quantcast.com, except to the extent that we use our own Solutions on our website. It also does not pertain to the collection and use of<a href="https://legal.quantcast.com/#key-terms"> Personal Information</a> in connection with our corporate functions, such as marketing, recruiting, people management, business-to-business communications, and so forth. For our privacy policy relating to our website and our corporate functions, please click <a href="https://www.quantcast.com/legal/privacy-website/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Any third parties’ handling of <a href="https://legal.quantcast.com/#key-terms">Personal Information, </a>unless explicitly stated otherwise. We encourage you to review the privacy policies of any other companies that you engage or interact with to understand their information handling and privacy practices. </p></li></ul><p dir="ltr">We use some phrases in this Privacy Policy that are unique to our business and/or the digital advertising industry. For a list of defined terms that you should familiarise yourself with to make it easier to review this Privacy Policy, please review the <a href="https://legal.quantcast.com/#key-terms">Key Terms</a>.</p><p dir="ltr">California Notice at Collection: We collect the categories of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> listed in the “<a href="https://legal.quantcast.com/#key-terms">Categories of personal information collected</a>” subsection of the “<a href="#Additional-information-for-california-residents">California privacy rights</a>” section below. As further described in the <a href="#Information-use-and-legal-basis">“Information use and legal basis”</a> section below, we collect this information in order to deliver the Solutions and conduct our business. To learn more, please see the “<a href="#Additional-information-for-california-residents">California privacy rights</a>” section.</p><h2 dir="ltr">Self-regulatory standards </h2><p dir="ltr">Quantcast supports and participates in several digital advertising self-regulatory organisations, as further described below. </p><ul><li dir="ltr"><p dir="ltr">We are members in good standing of the Network Advertising Initiative (NAI) and adhere to the <a href="https://thenai.org/accountability/code-enforcement/">NAI 2020 Code of Conduct</a>. </p></li><li dir="ltr"><p dir="ltr">We participate in the Digital Advertising Alliance (DAA) and adhere to the <a href="https://youradchoices.com/principles">DAA Self-Regulatory Principles</a>.</p></li><li dir="ltr"><p dir="ltr">We participate in the European Interactive Digital Advertising Alliance (EDAA) and are certified under the <a href="http://www.edaa.eu/european-principles/">EDAA Principles</a>.</p></li><li dir="ltr"><p dir="ltr">We participate in, and comply with, the policies and technical specifications of the <a href="https://legal.quantcast.com/#key-terms">TCF</a>, as a vendor. Quantcast’s IAB Europe-assigned identification number ia Vendor ID #11. </p></li></ul><p dir="ltr">Please see the “<a href="#Your-choices-and-legal-rights">Your choices and legal rights</a>” section of this Privacy Policy for more information about the opt-out tools offered by the NAI, DAA, and EDAA. </p><p dir="ltr">Do Not Track (“DNT”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We do not honor DNT or other similar signals at this time, due to the lack of a clear industry standard. Please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page for your opt-out options.</p><p dir="ltr">Global Privacy Control (“GPC”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We honor GPC for all data subjects in the United States. Please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page for more information about GPC.</p><h2 dir="ltr">Information collection</h2><p dir="ltr">We collect or receive <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> about or relating to you in various ways, including from digital properties, like websites, mobile apps, or streaming media devices (such as connected TVs (“CTVs”), and other sources of digital content. Details about the categories of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> we collect and receive, the source or manner in which we obtain each category of <a href="https://legal.quantcast.com/#key-terms">Personal Information,</a> the purpose(s) for which we <a href="https://legal.quantcast.com/#key-terms">Process </a>each category of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a>, and the retention period for each category of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a> we <a href="https://legal.quantcast.com/#key-terms">Process </a>can be found in the table below. As described in the “<a href="#Who-We-Are-and-what-we-do">Who we are and what we do</a>” section, where applicable the <a href="https://legal.quantcast.com/#key-terms">Processing </a>purposes identified in the table below are tied to the <a href="https://legal.quantcast.com/#key-terms">TCF Purposes </a>outlined in the “<a href="#Information-use-and-legal-bases">Information use and legal bases</a>” section.</p><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr">Category and Description of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a></p></th><th scope="col"><p dir="ltr">Source of <a href="https://legal.quantcast.com/#key-terms">Personal Information</a></p></th><th scope="col"><p dir="ltr">Purpose for <a href="https://legal.quantcast.com/#key-terms">Processing </a>(including where relevant the <a href="https://legal.quantcast.com/#key-terms">TCF Purpose</a>) and Retention Period</p></th></tr></thead><tbody><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Pseudonymous Identifiers: </a>unique values that distinguish your browser profile(s) or device(s). </p><br /><p dir="ltr">Examples include a <a href="https://legal.quantcast.com/#key-terms">Cookie ID</a>, device<a href="https://legal.quantcast.com/#key-terms"> IP Address</a>, hashed email addresses, 3rd party identifiers, or other<a href="https://legal.quantcast.com/#key-terms"> Device Identifiers</a> or<a href="https://legal.quantcast.com/#key-terms"> Device Configuration/ Information.</a></p><br /><br /><br /></td><td><p dir="ltr">Usually generated when <a href="https://legal.quantcast.com/#key-terms">Pixels, Tags, or SDKs </a>are loaded by a Client on its digital property (i.e., website, mobile app, or device) and sends information to us. Different kinds of <a href="https://legal.quantcast.com/#key-terms">Pixels, Tags, or SDKs</a> are used for different purposes, but the types of information generated are the same. </p><p dir="ltr">Such information may also be received through a server- to- server connection, such as when receiving a <a href="https://legal.quantcast.com/#key-terms">Bid Request</a>.</p><p dir="ltr">.</p></td><td><p dir="ltr">Pseudonymous Identifiers will be retained for up to 13 months for the following Purposes (NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset):</p><p dir="ltr">TCF Purpose 1: Store and/or access information on a device</p><p dir="ltr">TCF Purpose 2: Use limited data to select advertising</p><p dir="ltr">TCF Purpose 3: Create profiles for personalised advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve services</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF SpecialPurpose 2: Deliver and present advertising and content</p><p dir="ltr">TCF Feature 1: Match and combine data from other data sources</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p><p dir="ltr">Recording consent choices made by users</p></td></tr><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Imprecise/Approximate Location Information: </a>The time zone and approximate geolocation (e.g., postal code or city) of your device.</p><br /></td><td><p dir="ltr">Inferred or derived by Quantcast from your device’s<a href="https://legal.quantcast.com/#key-terms"> IP Address</a> or included in <a href="https://legal.quantcast.com/#key-terms">Bid Requests</a>. </p></td><td><p dir="ltr">Imprecise/Approximate Location Information will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 2: Use limited data to select advertising</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF Feature 1: Match and combine data from other data sources</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p><br /></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a>: Information relating to your<a href="https://legal.quantcast.com/#key-terms"> Online Data,</a> which may include <a href="https://legal.quantcast.com/#key-terms">Pseudonymous Identifiers, </a><a href="https://legal.quantcast.com/#key-terms">Imprecise/Approximate Location Information</a>, <a href="https://legal.quantcast.com/#key-terms">HTTP Request Header Information</a>, <a href="https://legal.quantcast.com/#key-terms">Device Information</a>, and <a href="https://legal.quantcast.com/#key-terms">Browsing Data.</a> </p><br /></td><td><p dir="ltr">Generated when<a href="https://legal.quantcast.com/#key-terms"> Pixels, Tags or SDKs</a>, installed by a Client on its digital property, loads and sends information to us. </p><p dir="ltr">Different kinds of <a href="https://legal.quantcast.com/#key-terms">Pixels, Tags or SDKs </a>are used for different purposes, but the types of information generated are the same. </p><p dir="ltr"> </p><br /></td><td><p dir="ltr">Event Data will be retained for up to 13 months for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF SpecialPurpose 2: Deliver and present advertising and content</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p><br /></td></tr><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Bid Request Data</a>: A bid request is an offer from a digital publisher, like a website, mobile app, or streaming media owner, to show an ad on their property. <a href="https://legal.quantcast.com/#key-terms">Bid Request Data </a>includes information about your visit to the publisher’s digital property, which helps us understand where an ad will be displayed, <a href="https://legal.quantcast.com/#key-terms">Device Information</a>, and who might see it. </p><br /><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Bid Request Data</a> also commonly includes a <a href="https://legal.quantcast.com/#key-terms">Pseudonymous Identifier</a> (if available), the content that the ad would serve into, the type of device the ad would be served on, the <a href="https://legal.quantcast.com/#key-terms">Imprecise / Approximate Location Information</a> of the device, the size of the ad, and consent information. Because <a href="https://legal.quantcast.com/#key-terms">Bid Requests</a> include information about the content you are visiting, over time, accumulated <a href="https://legal.quantcast.com/#key-terms">Bid Requests</a> may show your browsing behavior.</p><br /></td><td><p dir="ltr">Received from a digital publisher. </p></td><td><p dir="ltr">Bid RequestData will be retained for up to 13 months for the following Purposes:</p><p dir="ltr">TCF Purpose 2: Use limited data to select advertising</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF SpecialPurpose 2: Deliver and present advertising and content</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p></td></tr><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Imported Data (Client): </a><a href="https://legal.quantcast.com/#key-terms">Pseudonymised Information</a>, which may include <a href="https://legal.quantcast.com/#key-terms">Online Data</a>, and/or <a href="https://legal.quantcast.com/#key-terms">Offline Data</a> that may be apportioned by <a href="https://legal.quantcast.com/#key-terms">Browsing Data,</a> <a href="https://legal.quantcast.com/#key-terms">Attributes</a>, <a href="https://legal.quantcast.com/#key-terms">Segments</a>,<a href="https://legal.quantcast.com/#key-terms"> Label Data</a> and <a href="https://legal.quantcast.com/#key-terms">Interests</a>.</p><br /></td><td><p dir="ltr">Uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“API”) by a particular Client for use on its behalf.</p><p dir="ltr"> </p><br /></td><td><p dir="ltr">Imported Data (client) will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, </p></td></tr><tr><td><p dir="ltr"><a href="https://legal.quantcast.com/#key-terms">Imported Data (Third Party/Segment): </a><a href="https://legal.quantcast.com/#key-terms">Pseudonymised Information, </a>which may include<a href="https://legal.quantcast.com/#key-terms"> Online Data,</a> and/or<a href="https://legal.quantcast.com/#key-terms"> Offline Data </a>that may be apportioned by <a href="https://legal.quantcast.com/#key-terms">Browsing Data</a>, <a href="https://legal.quantcast.com/#key-terms">Attributes</a>, <a href="https://legal.quantcast.com/#key-terms">Segments</a>, <a href="https://legal.quantcast.com/#key-terms">Label Data </a>and <a href="https://legal.quantcast.com/#key-terms">Interests</a>.</p><br /></td><td><p dir="ltr">Uploaded to the Quantcast platform or provided to us via an API by third-party <a href="https://legal.quantcast.com/#key-terms">Data Management Platforms or Data Providers</a>. </p><p dir="ltr"> </p><br /></td><td><p dir="ltr">Imported Data (Third Party/Segment) will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data</a>: Information drawn from the above-listed categories of information (i.e., <a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data,</a> <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a>,<a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client"> Imported Data (Client),</a> and <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a>).</p><br /><p dir="ltr">We may, for example, use information that we have collected to infer your interests, age, gender, marital status, or income range. These <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences </a>may include <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>and <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes</a>.</p><br /></td><td><p dir="ltr">Derived by Quantcast from previously collected <a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data,</a> <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a>,<a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client"> Imported Data (Client), </a>and/or <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment).</a> </p><br /><div align="left" dir="ltr"><table><tbody><tr><td><br /></td></tr></tbody></table></div><p dir="ltr"> </p><br /></td><td><p dir="ltr">Inferences/Inferred Data will be retained for up to 13 months for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><br /></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data:</a><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information"> Pseudonymous Information</a> used to improve Quantcast’s algorithms and measure how well they are working.</p><br /><br /></td><td><p dir="ltr">Received from third-party data providers and matched to <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers.</a> </p><br /><br /></td><td><p dir="ltr">Training Data will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p></td></tr><tr><td><p dir="ltr">Information you provide: This may include your contact details, (e.g., name, email address, or phone number) and any commentary or other information you provide when you contact Quantcast. </p></td><td><p dir="ltr">Provided by you when you contact Quantcast. </p><br /><br /></td><td><p dir="ltr">Carrying out our legitimate business purposes.</p><p dir="ltr">Retention Period: up to 18 months </p><br /></td></tr></tbody></table></div><div><br /></div><p dir="ltr">Additionally, any of the categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> described above may be <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>for the following purposes.</p><div align="left" dir="ltr"><table><tbody><tr><td><p dir="ltr">Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</p></td><td rowspan="4"><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and associated retention periods are determined by the underlying purpose for which the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is Processed. </p></td></tr><tr><td><p dir="ltr">Responding to legal requests</p></td></tr><tr><td><p dir="ltr">Complying with relevant laws and regulations</p></td></tr><tr><td><p dir="ltr">Conducting research</p></td></tr><tr><td><p dir="ltr">Hosting of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for above-listed purposes</p></td><td><p dir="ltr">Technically, all <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>is <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>in the course of being hosted on a server or in cloud computing service. Retention periods for each category of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>are disclosed above. </p></td></tr></tbody></table></div><p dir="ltr">Sensitive information: We generally do not seek or permit sensitive <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> (e.g., information revealing an individual’s racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; genetic or biometric data that is <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>for the purpose of uniquely identifying an individual; information concerning an individual’s health, sex life, or sexual orientation; and information relating to criminal convictions and offenses) to be used in the Solutions. However, as allowed by applicable laws and rules, we may collect and <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>non-sensitive health-related information (outside of the EEA, UK, and Switzerland) in connection with the delivery of the Solutions. We provide a list of standard health segments and a representative sample of custom health segments that we use for targeted advertising <a href="https://www.quantcast.com/wp-content/uploads/2021/11/NAI-Health-Advertising-Disclosures.pdf">here</a>. Please note that where we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>any of your sensitive <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we seek and obtain your consent and/or otherwise <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>such information in accordance with applicable laws and rules. </p><p dir="ltr">Children’s information: We do not seek or permit<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information</a> from children under the age of 16. If a parent or guardian becomes aware that his or her child has provided us with <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, that parent or guardian should contact us at privacy [at] quantcast [dot] com. If we become aware that a child has provided us with <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will take all reasonable steps to delete such information from our files. </p><p dir="ltr">Contractual commitments from our Clients and third-party Data Providers: We contractually require other companies that provide or make available to us <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>to take steps to ensure that we can lawfully <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>such information, which include: (i) posting complete and accurate privacy policies that comply with applicable laws and rules and describe their <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>collection, use, and sharing practices; (ii) obtaining all legally-required consents and necessary permissions; and (iii) providing individuals with appropriate choices and the ability to opt out of the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of their <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, where necessary or appropriate. </p><h2 dir="ltr">Information use and legal basis</h2><p dir="ltr">As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.30j0zll">Who we are and what we do</a>” section, we generally use the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF </a>as the mechanism for describing our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activities, and in Europe specifically for establishing our legal basis for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>and managing users’ preferences for online personalised advertising and related activities. The <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF </a>is designed to allow a digital business to present information and choices to users on its website relating to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of their <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. </p><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for the purposes for which it was collected or provided to us. The table below describes the specific purposes for which we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we collect or otherwise obtain about you. This table includes: </p><ul><li dir="ltr"><p dir="ltr">the purposes for which Quantcast <a href="https://www.quantcast.com/privacy/key-terms/#process">Processes</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>,which are tied to the defined purposes for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>, special purposes, and features set forth in the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/">TCF Policies</a> and official technical documentation disseminated by IAB Europe where applicable(see Appendix A of the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/">TCF Policies</a> for examples and illustrations of the purposes, special purposes and features, </p></li><li dir="ltr"><p dir="ltr">a description of each <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activity using <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>-specific terminology (to the extent applicable), and </p></li><li dir="ltr"><p dir="ltr">the legal basis that we rely on to perform each of our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activities.</p></li></ul><p dir="ltr">Please note that in Europe, where we indicate that “Legitimate Interests” in accordance with the GDPR is the legal basis for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>in reliance on our legitimate interests or those of a third party (e.g., our Clients), provided that such interests are not outweighed by your interests or fundamental rights and freedoms. </p><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">Processing Purpose / TCF Purpose </a>(where <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF </a>is applicable)</p></th><th scope="col"><p dir="ltr">Description of <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>Activity (using <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> terms)</p></th><th scope="col"><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Legal Basis</a> for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a></p></th></tr></thead><tbody><tr><td><p dir="ltr">Storing and/or accessing information on a device (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#cookie">Cookies</a>, <a href="https://www.quantcast.com/privacy/key-terms/#device-id-identifier">Device Identifiers</a>, or other information more fully described in association with the purposes below can be stored or accessed on your device for the purposes presented to you. </p></td><td><p dir="ltr">Consent</p></td></tr><tr><td><p dir="ltr">Use limited data to select advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>2)</p></td><td><p dir="ltr">Ads can be shown to you based on the content you’re viewing, the app you’re using, your device’s<a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information"> Imprecise/Approximate Location Information,</a> or your device type.</p><p dir="ltr">When selecting “Use limited data to select advertising”, Quantcast will:</p><ul><li dir="ltr"><p dir="ltr">Use real-time information about the context in which the ad will be shown, including information about the content and your device, such as: device type and capabilities, <a href="https://www.quantcast.com/privacy/key-terms/#http-request-header-information">User Agent</a>, <a href="https://www.quantcast.com/privacy/key-terms/#url-uniform-resource-locator">URL</a>, and<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Address</a></p></li><li dir="ltr"><p dir="ltr">Use your device’s <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a></p></li><li dir="ltr"><p dir="ltr">Control the frequency of ads shown to you</p></li><li dir="ltr"><p dir="ltr">Sequence the order in which ads are shown to you</p></li><li dir="ltr"><p dir="ltr">Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context</p></li></ul></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our advertiser Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads. </p></td></tr><tr><td><p dir="ltr">Creating profiles for personalised ads (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>3)</p></td><td><p dir="ltr">A profile can be built about you and your <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>to show you personalised ads that are relevant to you. </p><br /><p dir="ltr">To create or edit a profile for use in personalised advertising, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Collect information about you, including your activity, visits to websites or mobile apps or streaming media, or <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information </a></p></li><li dir="ltr"><p dir="ltr">Aggregate <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes </a>and <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>and <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel</a>-based demographic information, </p></li><li dir="ltr"><p dir="ltr">Combine information with other information previously collected, including from across websites or mobile apps or streaming media</p></li></ul></td><td><p dir="ltr">Consent</p></td></tr><tr><td><p dir="ltr">Using profiles to select personalised ads (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 4)</p></td><td><p dir="ltr">When serving personalised ads, Quantcast will select personalised ads based on <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> collected from or about you, such as your prior activity, <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests</a>, visits to websites or mobile apps or streaming media, <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information,</a> demographic information or <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences</a>.</p></td><td><p dir="ltr">Consent</p></td></tr><tr><td><p dir="ltr">Measuring advertising performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 7)</p></td><td><p dir="ltr">Quantcast will measure the performance and effectiveness of ads that you see or interact with. </p><br /><p dir="ltr">In particular, to measure whether and how ads were delivered to you and how you interacted with them, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients about ads, including their effectiveness and performance</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients about your interactions with ads using data observed during your interaction with the ad</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients about the ads displayed on their properties</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Measure whether an ad is serving in a suitable editorial environment (brand-safe) context</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Combine this information with other information previously collected, including from across websites or mobile apps or streaming media</p></li></ul><p dir="ltr">In the provision of the Solutions to some Clients, Quantcast may correlate information between entries within its own datasets that have the same<a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers"> Pseudonymous Identifier </a>or with information obtained from Ad Serving, Ad Verification, or<a href="https://www.quantcast.com/privacy/key-terms/#data-management-platforms-and-data-providers"> Data Management Platforms/Data Providers.</a> We do this to provide aggregated reporting to Clients about the number of visitors to their digital properties.</p><p dir="ltr">Quantcast does not apply <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel </a>or similarly derived <a href="https://www.quantcast.com/privacy/key-terms/#audience-insights">Audience Insights</a> data to ad measurement data without a separate legal basis to apply market research to generate<a href="https://www.quantcast.com/privacy/key-terms/#audience-insights"> Audience Insights.</a></p></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our advertiser Clients meet their objective of ascertaining, measuring, and improving the effectiveness of their ad campaigns. </p></td></tr><tr><td><p dir="ltr">Measuring content performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 8)</p></td><td><p dir="ltr">The performance and effectiveness of content that you see or interact with can be measured. </p><br /><p dir="ltr">To measure content performance, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Measure and report to Clients on how content was delivered to and interacted with by you</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients, using directly measurable or known information about your interactions with the content</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Combine this information with other information previously collected, including from across visits to websites or mobile apps or streaming media</p></li></ul></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our Clients meet their objective of executing their digital content strategies more effectively. </p></td></tr><tr><td><p dir="ltr">Understanding audiences through statistics or combinations of data from different sources i.e. applying market research to generate <a href="https://www.quantcast.com/privacy/key-terms/#audience-insights">Audience Insights</a> (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>9)</p></td><td><p dir="ltr">Market research can be used to learn more about the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>who visit websites, mobile apps, or streaming media, and view ads. </p><br /><p dir="ltr">To generate<a href="https://www.quantcast.com/privacy/key-terms/#audience-insights"> Audience Insights</a>, Quantcast will:</p><ul><li dir="ltr"><p dir="ltr">Provide aggregate reporting to advertisers or their representatives (such as advertising agencies) about the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>reached by their ads, through <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel</a>-based and similarly derived insights</p></li><li dir="ltr"><p dir="ltr">Provide aggregate reporting to Clients about the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>that were served or interacted with content and/or ads on their properties by applying <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel</a>-based and similarly derived insights</p></li><li dir="ltr"><p dir="ltr">Associate <a href="https://www.quantcast.com/privacy/key-terms/#offline-data">Offline Data </a>with you for the purposes of market research to generate <a href="https://www.quantcast.com/privacy/key-terms/#audience-insights">Audience Insights</a> (if we have declared that we will match and combine<a href="https://www.quantcast.com/privacy/key-terms/#offline-data"> Offline Data</a> sources)</p></li><li dir="ltr"><p dir="ltr">Combine this information with other information previously collected, including from visits to websites or mobile apps or streaming media</p></li></ul></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads and/or executing their digital content strategies more effectively. </p></td></tr><tr><td><p dir="ltr">Developing and improving services (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>10 )</p></td><td><p dir="ltr">Your information can be used to improve Quantcast’s existing systems and software and to develop new products. </p><br /><p dir="ltr">To develop and improve its products, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Use information to improve its existing products with new features and to develop new products</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Create new models and algorithms through machine learning</p></li></ul><br /><p dir="ltr">For example, Quantcast matches its datasets with <a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a>, which usually includes <a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a>, <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a>, <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client)</a>, and/or <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a>. Quantcast primarily uses<a href="https://www.quantcast.com/privacy/key-terms/#training-data"> Training Data</a> to train its algorithms how to infer individuals’ <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes </a>and <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>in the context of the Solutions.</p></td><td><p dir="ltr">Consent or Legitimate Interest, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our organisational objective of continuously improving the Solutions for our Clients. </p></td></tr><tr><td><p dir="ltr">Ensuring security, preventing and detecting fraud, and fixing errors (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose </a>1)</p></td><td><p dir="ltr">Your information can be used to monitor for and prevent fraudulent activity and ensure our systems and processes work properly and securely. </p><p dir="ltr">To ensure security, prevent fraud, and debug, Quantcast will: </p><div align="left" dir="ltr"><table><tbody><tr><td><ul><li dir="ltr"><p dir="ltr">Ensure information is securely transmitted</p></li><li dir="ltr"><p dir="ltr">Detect and prevent malicious, fraudulent, invalid, or illegal activity</p></li><li dir="ltr"><p dir="ltr">Ensure correct and efficient operation of systems and processes, including monitoring and enhancing the performance of systems and processes engaged in permitted purposes</p></li></ul></td></tr></tbody></table></div><br /></td><td><p dir="ltr">Legitimate Interests</p><br /><p dir="ltr">We conduct the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet organisational objectives such as to maintain our IT systems; to ensure the electronic security of our business; and to detect and prevent against malicious, fraudulent, invalid, and illegal activity.</p></td></tr><tr><td><p dir="ltr">Technically deliver ads or content (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose</a> 2)</p></td><td><p dir="ltr">Your device can receive and send information that allows you to see and interact with ads and content. </p><br /><p dir="ltr">To deliver information and respond to technical requests, Quantcast will:</p><ul><li dir="ltr"><p dir="ltr">Use your device’s <a href="https://www.quantcast.com/privacy/key-terms/#ip-address">IP Address</a> to deliver an ad or content over the internet</p></li><li dir="ltr"><p dir="ltr">Respond to your interactions with an ad or content by sending you to a landing page </p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Use information about your device type and capabilities for delivering ads or content (e.g., to deliver the right size ad creative or video file in a format supported by your device)</p></li></ul><br /><p dir="ltr">Quantcast may also match <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers </a>with third parties in order to deliver ads to <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences</a>. </p></td><td><p dir="ltr">Legitimate Interests </p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our advertiser Clients meet their objective to ascertain, measure, and improve the effectiveness of their ad campaigns. </p></td></tr><tr><td><p dir="ltr">Matching and combining data from other sources i.e. offline data (TCF Feature 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#offline-data">Offline Data</a> can be combined with your online activity in support of one or more purposes or special purposes outlined in this table.</p></td><td><p dir="ltr">The legal basis will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued. </p></td></tr><tr><td><p dir="ltr">Linking different devices (TCF Feature 2)</p></td><td><p dir="ltr">Different devices can be determined as belonging to you or your household in support of one or more purposes. </p><br /><p dir="ltr">Through <a href="https://www.quantcast.com/privacy/key-terms/#cross-media-matching-linking">Cross-Media Matching/Linking, </a>Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Deterministically determine that two or more devices belong to you or your household</p></li><li dir="ltr"><p dir="ltr">Probabilistically determine that two or more devices belong to you or your household</p></li></ul></td><td><p dir="ltr">The legal basis will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued.</p></td></tr><tr><td><p dir="ltr">Receiving and using automatically sent device characteristics for identification (TCF Feature 3)</p></td><td><p dir="ltr">Your device will be distinguished from other devices based on information it automatically sends, such as <a href="https://www.quantcast.com/privacy/key-terms/#ip-address">IP Address</a> or browser type. </p><br /><p dir="ltr">In particular, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Create an identifier using information collected automatically from your device for specific characteristics (e.g., <a href="https://www.quantcast.com/privacy/key-terms/#ip-address">IP Address</a> or User Agent information) </p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Use such an identifier to attempt to re-identify your device </p></li></ul></td><td><p dir="ltr">The legal basis will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>pursued.</p></td></tr><tr><td><p dir="ltr">Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries </p></td><td><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a>, preserve, and share <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes.</p></td><td><p dir="ltr">Legitimate Interests</p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our objective of protecting ourselves and others, including in connection with investigations, litigation, and regulatory inquiries. </p></td></tr><tr><td><p dir="ltr">Responding to legal requests</p></td><td><p dir="ltr">We preserve and share <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in response to legal requests from law enforcement and other government officials, to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure of such information is necessary to comply with a judicial proceeding or court order. </p></td><td><p dir="ltr">Legitimate Interests </p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our objective of protecting ourselves and others, including in connection with investigations and regulatory inquiries. </p></td></tr><tr><td><p dir="ltr">Complying with relevant laws and regulations</p></td><td><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to comply with our legal obligations under applicable law. </p><p dir="ltr">Examples of Irish and EU laws enforceable in Ireland that could give rise to an obligation requiring us to <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we hold about you are:</p><ul><li dir="ltr"><p dir="ltr">Civil and commercial matters: where we are in receipt of a court order to disclose information for the purposes of court proceedings, such as under Regulation (EU) No 1215/2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters</p></li><li dir="ltr"><p dir="ltr">Criminal matters: to comply with requests from Irish law enforcement to provide information in relation to an investigation, such as under Section 10 of the Criminal Justice (Miscellaneous Provisions) Act 1997 as amended by 6(1)(a) of the Criminal Justice Act 2006 or to take steps to report information to law enforcement where required</p></li><li dir="ltr"><p dir="ltr">Consumer matters: to comply with our obligations under consumer law, such as the Competition and Consumer Protection Act 2014 (e.g., where the Irish Competition and Consumer Protection Commission requests information)</p></li><li dir="ltr"><p dir="ltr">Corporate and taxation matters: to comply with our obligations under company legislation and tax law, such as the Companies Act 2014 or where the Irish Revenue requests information</p></li><li dir="ltr"><p dir="ltr">Regulatory matters: to comply with our obligations under data protection laws, including to engage with regulators, such as the Data Protection Commission under the GDPR and the Data Protection Act 2018</p></li></ul><p dir="ltr">See<a href="https://faq.whatsapp.com/general/laws-that-may-require-us-to-process-your-information"> </a><a href="http://quantcast.com/privacy/laws">quantcast.com/privacy/laws</a> for the current list of laws which are enforceable in Ireland that give rise to a legal obligation for Quantcast which results in the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. As new laws may be enacted or other obligations may require us to <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will update this list from time to time.</p><br /></td><td><p dir="ltr">Compliance with a legal obligation.</p></td></tr><tr><td><p dir="ltr">Conducting research </p></td><td><p dir="ltr">We use<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>to conduct research, surveys, product testing, and troubleshooting to help us operate and improve our products and services.</p></td><td><p dir="ltr">Legitimate Interests</p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our organisational objective of delivering and continuously improving the Solutions for our Clients. </p></td></tr><tr><td><p dir="ltr">Hosting information </p></td><td><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to manage our business, which includes hosting <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in our on-premise data centers and/or cloud computing services.</p></td><td><p dir="ltr">Legitimate Interests </p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our organisational objective of delivering the Solutions to our Clients. </p></td></tr></tbody></table></div><h2 dir="ltr">Information sharing </h2><p dir="ltr">In connection with one or more of the purposes outlined in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Information use and legal basis</a>” section above, we may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> with the categories of third parties described below. </p><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr">Category of Recipient</p></th><th scope="col"><p dir="ltr">Description and Purpose of Sharing</p></th><th scope="col"><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> Shared</p></th></tr></thead><tbody><tr><td><p dir="ltr">Quantcast-affiliated companies </p></td><td><p dir="ltr">We share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with Quantcast-affiliated companies in order to provide the Solutions.</p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate.</p></td></tr><tr><td><p dir="ltr">Our vendors (including service providers/data processors)</p><br /><p dir="ltr">Visit the <a href="https://www.quantcast.com/legal/quantcast-partners/">Quantcast Partners</a> page for a list of our vendors.</p></td><td><p dir="ltr">We share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> with vendors who act on our behalf and are subject to binding contractual obligations and restrictions on the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>we share with them. For example, these companies assist with information hosting, information <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>, database management, and administrative tasks.</p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr><tr><td><p dir="ltr">Our partners, such as <a href="https://www.quantcast.com/privacy/key-terms/#data-management-platforms-and-data-providers">Data Management Platforms and Data Providers</a> and<a href="https://www.quantcast.com/privacy/key-terms/#ad-exchange"> Advertising Exchanges</a> </p><br /><p dir="ltr">Visit the <a href="https://www.quantcast.com/legal/quantcast-partners/">Quantcast Partners</a> page for a list of our Partners</p></td><td><p dir="ltr">We share <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers </a>with companies that we partner with to support the operation of the Solutions. Specifically, Quantcast shares <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers</a> with 1) data providers via <a href="https://www.quantcast.com/privacy/key-terms/#data-management-platforms-and-data-providers">Data Management Platforms</a> for the purpose of performing<a href="https://www.quantcast.com/privacy/key-terms/#cookie-syncing-matching"> Cookie Syncing/Matches</a> with <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a>and Third Party/Segment Data, and 2) and <a href="https://www.quantcast.com/privacy/key-terms/#ad-exchange">Advertising Exchanges</a> for the purpose of serving ads. </p><br /></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers.</a></p><br /><br /><br /></td></tr><tr><td><p dir="ltr">Relevant third parties as part of a corporate transaction</p></td><td><p dir="ltr">In the event of a reorganisation, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with (or transfer your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to) certain third parties, such as the acquiring entity and its advisors. We may also make certain information available to a potential investor or purchaser (and their advisers) in advance of any such transaction’s completion.</p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr><tr><td><p dir="ltr">Competent governmental and public authorities </p></td><td><p dir="ltr">We may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with governmental and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests. </p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr><tr><td><p dir="ltr">Other third parties</p></td><td><p dir="ltr">We will share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with other third parties at your direction or with your consent.</p><br /><p dir="ltr">Additionally, we may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> as necessary or appropriate or where otherwise permitted by law to: </p><br /><ul><li dir="ltr"><p dir="ltr">Enforce our agreements</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Protect our operations</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Protect our rights, privacy, safety, property, and/or those of other persons</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Allow us to pursue available remedies or limit damages that we may sustain </p></li></ul></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr></tbody></table></div><div><br /></div><p dir="ltr">We also create and share with our Clients insights or reports regarding the makeup of the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>that visit their digital properties or the performance of their advertising campaigns. These insights and reports may contain aggregated data from which individual users cannot be uniquely identified or data from which Quantcast has removed <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers</a>.</p><h2 dir="ltr">Information security</h2><p dir="ltr">We employ appropriate organisational and technical security safeguards designed to keep <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>secure when it is transmitted to us and once we receive it. These measures may include encryption and employment of information storage security technologies to restrict access to our network. However, please be aware that no method of transmitting information over the internet or storing information is completely secure.</p><h2 dir="ltr">Information retention</h2><p dir="ltr">We retain your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>for as long as necessary for the purposes for which it was collected, as described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.2et92p0">Information Collection</a>” section above and in the tables below, except where we are required to retain the information for a longer period of time. Once <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> has reached its retention period, as applicable, we may either de-identify it (for CCPA purposes), anonymise it (for GDPR purposes), or permanently delete it. </p><div><br /></div><div align="left" dir="ltr"><table><tbody><tr><td><p dir="ltr">Category of Personal Information</p><br /></td><td><p dir="ltr">Maximum retention period for all purposes</p><br /></td></tr><tr><td><p dir="ltr">Pseudonymous Identifiers</p></td><td><p dir="ltr">Up to 13 months (NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset)</p><br /></td></tr><tr><td><p dir="ltr">Imprecise/Approximate Location Information</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Event Data</p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Bid Request Data</p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Imported Data (Client)</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Imported Data (Third Party/Segment)</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Inferences/Inferred Data</p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Training Data</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Information you provide</p></td><td><p dir="ltr">Up to 18 months</p></td></tr></tbody></table></div><div><br /></div><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">Processing Purpose / TCF Purpose </a></p></th><th scope="col"><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>used for this purpose</p></th><th scope="col"><p dir="ltr">Maximum retention period</p></th></tr></thead><tbody><tr><td><p dir="ltr">Store and/or access information on a device (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a></p></td><td><p dir="ltr">Cookie life span is up to 13 months each time it’s reset</p></td></tr><tr><td><p dir="ltr">Use limited data to select advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>2)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Create profiles for personalised advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>3)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Use profiles to select personalised advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 4)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Measure advertising performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 7)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client"> </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Measure content performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 8)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Understand audiences through statistics or combinations of data from different sources (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>9)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Develop and improve services (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>10 )</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Ensure security, prevent and detect fraud, and fix errors (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose </a>1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Deliver and present advertising and content (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose</a> 2)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Match and combine data from other data sources (TCF Feature 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a></p></td><td><p dir="ltr">The retention period will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued. </p></td></tr><tr><td><p dir="ltr">Link different devices (TCF Feature 2)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information"> </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">The retention period will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued.</p></td></tr><tr><td><p dir="ltr">Identify devices based on information transmitted automatically (TCF Feature 3)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">The retention period will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>pursued.</p></td></tr><tr><td><p dir="ltr">Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries </p></td><td colspan="2" rowspan="4"><br /><br /><br /><br /><br /><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and associated retention periods are determined by the underlying purpose for which the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is Processed.</p></td></tr><tr><td><p dir="ltr">Responding to legal requests</p></td></tr><tr><td><p dir="ltr">Complying with relevant laws and regulations</p></td></tr><tr><td><p dir="ltr">Conducting research </p></td></tr><tr><td><p dir="ltr">Hosting information </p></td><td colspan="2"><p dir="ltr">Technically, all <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed</a> in the course of being hosted on a server or in cloud computing service. Retention periods for each category of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed</a> are disclosed above. </p></td></tr></tbody></table></div><div><br /></div><h2 dir="ltr">International transfers</h2><p dir="ltr">Quantcast operates a global service, and we engage vendors located around the world to help us deliver the Solutions. Accordingly, your<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>may be transferred outside of the country or region in which you reside, including to the United States and other countries where either our data centers, vendors, affiliates, or Partners are located. Where we transfer your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>internationally, we do so in accordance with applicable law. </p><p dir="ltr">If you are based in the EEA, UK, or Switzerland, please note that we may need to transfer your<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>to countries that have not been recognised by the<a href="https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en"> European Commision</a> and/or the <a href="https://www.gov.uk/government/publications/uk-approach-to-international-data-transfers/international-data-transfers-building-trust-delivering-growth-and-firing-up-innovation#uk-adequacy">UK government </a>as providing an adequate level of protection for <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. We generally use EU Standard Contractual Clauses (to facilitate both controller-to-controller and controller-to-processor transfers) or other government-approved contracts that provide appropriate safeguards for <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> that is transferred to countries that have not been recognised as providing an adequate level of protection. You can contact us at privacy@quantcast.com to request a copy of our Standard Contractual Clauses. </p><p dir="ltr">In certain limited circumstances, we rely on other lawful mechanisms for international transfers of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>or rely on derogations, such as the contractual necessity derogation.</p><h2 dir="ltr">Your choices and legal rights</h2><p dir="ltr">Under applicable law, you may have certain rights in relation to your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. Additional details about the rights that you may have and how to exercise such rights can be found below. </p><ul><li dir="ltr"><p dir="ltr">Right of access: The right to request access to your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and receive certain information, including the categories of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we collect and disclose. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subjcet Request Form</a>request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>. </p></li><li dir="ltr"><p dir="ltr">Right of rectification/correction: The right to request that we rectify (or correct) inaccurate <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>about you. In practice, if you seek to exercise your right of rectification/correction, due to the limited <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a>, we satisfy this right by providing you with the option to request deletion of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. To request the deletion of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subject Request Form</a> request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right of erasure/deletion: The right, in certain cases, to request that we delete your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, provided there are valid grounds for doing so and subject to applicable law and exceptions. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subject Request Form</a> request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to data portability: The right, in certain cases, to receive a copy of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in a structured, commonly used, and machine-readable format and transmit such information to another controller. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subject Request Form</a> request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to object (marketing): The right to object to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>for direct marketing purposes. In practice, we satisfy this right by providing you with the option to opt out of our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for advertising purposes. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>. Additionally, as noted in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.qhdflh3wo5ir">Self Regulatory Standards</a>” section above, we are a member of the NAI and a DAA and EDAA participating company. Each of these self-regulatory bodies offers a tool that allows individuals to opt out of receiving targeted advertising from Quantcast and other participating companies. These links will take you to the <a href="http://www.networkadvertising.org/managing/opt_out.asp">NAI opt-out</a> page and the <a href="http://www.aboutads.info/choices/">DAA opt-out</a> page. If you are located in Europe, you may prefer to visit the <a href="http://www.youronlinechoices.eu/">EDAA opt-out</a> page. </p></li><li dir="ltr"><p dir="ltr">Right to object (legitimate interests): The right to object to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>where we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>it on the basis of our legitimate interests, as described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Information Use and Legal Bases</a>” section above. Unless we have compelling legitimate grounds or the information is needed for the establishment, exercise or defense of legal claims, we will cease <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>when you object. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>. </p></li><li dir="ltr"><p dir="ltr">Right to restrict <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>: The right, in certain cases, to temporarily restrict our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, provided there are valid grounds for doing so. In practice, if you seek to exercise your right to restrict the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will treat it as an exercise of the right on an ongoing, rather than temporary, basis (i.e., the request will be treated as you exercising the right to object to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>). To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to withdraw your consent: The right to withdraw the consent you have provided at any time, where we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> on the basis of your consent. Please note that the lawfulness of any <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>undertaken prior to your withdrawal of consent shall not be affected by the withdrawal. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to lodge a complaint: The right to complain to the relevant authority regarding the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>by us or on our behalf. In the EU, the lead supervisory authority is the <a href="https://forms.dataprotection.ie/contact">Irish Data Protection Commissioner.</a> See the section “ <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.4i7ojhp">Contact Us</a>” below.</p></li></ul><p dir="ltr">Please note that the rights listed above may not be exercised in certain circumstances, such as when the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is necessary to comply with a legal obligation to which we are subject or for the exercise or defense of legal claims. Additionally, in order to protect your privacy, we may require proof of your identity before we can act on your request but only where it is necessary and proportionate to request this information. </p><p dir="ltr">If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com">dpo@quantcast.com</a>.</p><p dir="ltr">If you are based in the EEA, UK, or Switzerland, under applicable law, you also generally have the right not to be subject to a decision when it is based on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>(i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note, however, that Quantcast does not make decisions based solely on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>that produce a legal effect or similarly significantly affect individuals.</p><h2 dir="ltr">Additional information for EEA, UK, and Switzerland residents </h2><p dir="ltr">If you are located in the EEA, UK, or Switzerland, please note that the Solutions are provided by our European entity, Quantcast International Limited. In <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in the context of providing the Solutions to our Clients, Quantcast Internal Limited generally acts as a data controller. More specifically, Quantcast International Limited is a joint controller along with its Client when we jointly determine the purposes for which your<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>will be <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed</a>. For example, we are joint controllers with Advertisers and Publishers for <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> that is collected as Quantcast <a href="https://www.quantcast.com/privacy/key-terms/#cookie">Cookies</a>, or using<a href="https://www.quantcast.com/privacy/key-terms/#pixels-tags-and-sdks"> Pixels, Tags and SDKs </a>deployed by our Clients on their digital properties, and for the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of other <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> introduced into the Solutions directly by the Client. This is because both Quantcast and the Client have influence over whether and how we collect and <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. In limited situations, Quantcast is the sole data controller of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> when we are <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>it for our own independent purposes, for instance when we use a Quantcast <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifier</a> or we derive aggregated analytics for modeling, developing our algorithms, or improving the Solutions. </p><p dir="ltr">Your choices and legal rights</p><p dir="ltr">Under applicable law, you may have certain rights in relation to your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. Additional details about the rights that you may have and how to exercise such rights can be found in the <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.z337ya">Your choices and legal rights</a> section above. . </p><p dir="ltr">If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com">dpo@quantcast.com</a>.</p><p dir="ltr">If you are based in the EEA, UK, or Switzerland, under applicable law, you also generally have the right not to be subject to a decision when it is based on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>(i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note, however, that Quantcast does not make decisions based solely on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>that produce a legal effect or similarly significantly affect individuals.</p><h2 dir="ltr">Additional information for California residents </h2><p dir="ltr">The California Consumer Privacy Act (“CCPA”) provides California residents with certain rights. Pursuant to the CCPA, we are providing the following additional details regarding the categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> about California residents that we collect, use, and disclose. </p><p dir="ltr">Categories of personal information collected: We have collected the following categories of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information</a> from California residents within the last twelve (12) months:</p><ul><li dir="ltr"><p dir="ltr">Identifiers, such as<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Address</a> and other similar <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers.</a> </p></li><li dir="ltr"><p dir="ltr">Internet or other electronic network activity information, including browsing history and information regarding individuals’ interactions with websites or mobile apps or streaming media.</p></li><li dir="ltr"><p dir="ltr">Geolocation data, such as <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a> derived from device<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Addresses. </a></p></li><li dir="ltr"><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences</a>, which refers to inferences drawn from any of the information in these categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to predict the individual’s characteristics. </p></li></ul><p dir="ltr">Categories of sources of personal information: As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.2et92p0">Information collection</a>” section above, we collect the above-listed categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> directly from individuals; through automated means (e.g. <a href="https://www.quantcast.com/privacy/key-terms/#pixels-tags-and-sdks">Pixels, Tags and SDKs</a>, <a href="https://www.quantcast.com/privacy/key-terms/#cookie">Cookies </a>or <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Requests</a>); and from third parties (e.g., our Clients). </p><p dir="ltr">Disclosures of personal information: As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.ckzev9puv755">Information sharing</a>” section above, in the preceding twelve (12) months, we have disclosed <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>about California residents in all of the above-listed categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to our affiliates and vendors. Additionally, in the preceding twelve (12) months, we have disclosed <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Identifiers</a> to our partners.</p><p dir="ltr">Sale of personal information: Quantcast does not “sell” (as defined in the CCPA) <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and has not “sold” <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in the preceding twelve (12) months in relation to operating the Solutions. </p><p dir="ltr">Individual rights and requests: If you are a California resident, you have the right to request that we:</p><ul><li dir="ltr"><p dir="ltr">Disclose to you the following information covering the 12 months preceding your request:</p></li><li><br /><ul><li dir="ltr"><p dir="ltr">the categories of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>we have collected about you and the categories of sources from which we collected such information;</p></li><li dir="ltr"><p dir="ltr">the specific pieces of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we have collected about you;</p></li><li dir="ltr"><p dir="ltr">the business or commercial purpose for collecting <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>about you; </p></li><li dir="ltr"><p dir="ltr">the categories of third parties with whom we shared or to whom we disclosed such <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>; and </p></li><li dir="ltr"><p dir="ltr">if we sold or disclosed your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>for a business purpose, two separate lists disclosing:</p></li><li><br /><ul><li dir="ltr"><p dir="ltr">sales, identifying the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> categories that each category of recipient received; and </p></li><li dir="ltr"><p dir="ltr"> disclosures for a business purpose, identifying the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> categories that each category of recipient obtained. </p></li></ul></li></ul></li><li dir="ltr"><p dir="ltr">Delete the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>we have collected from you. </p></li></ul><p dir="ltr">If you are interested in exercising one or more of the rights outlined above, please click the relevant link in the <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.z337ya">“Your choices and legal rights”</a> section above. You may also submit requests by contacting us via email at privacy [at] quantcast [dot] com. We will attempt to verify your identity and respond to your request consistent with the CCPA. </p><p dir="ltr">If you authorise a natural person or business entity to submit a request on your behalf (an “Authorised Agent”), the Authorised Agent may use the submission methods noted above. As part of our verification process, we will require proof concerning their status as an Authorised Agent, which may include proof of their registration with the California Secretary of State to conduct business in California and/or proof that they have power of attorney in accordance with California probate law. We may also require you to verify your identity directly with us or directly confirm with us that you provided the agent with permission to submit the request. </p><p dir="ltr">Information about annual data requests is available in the <a href="https://www.quantcast.com/legal/annual-data-requests/">CCPA Annual Report</a>..</p><p dir="ltr">We will not discriminate against you if you decide to exercise your rights under the CCPA. </p><p dir="ltr">Global Privacy Control (“ GPC ”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We honor GPC for all data subjects in the United States. Please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page for more information about GPC.</p><h2 dir="ltr">Contact us </h2><p dir="ltr">If you have any questions about this Privacy Policy or our information handling practices, please feel free to contact us. </p><p dir="ltr">Individuals located in the United States, please contact us at:</p><p dir="ltr">Quantcast Corp.</p><p dir="ltr">795 Folsom Street</p><p dir="ltr">San Francisco, CA 94107</p><p dir="ltr">Email: privacy [at] quantcast [dot] com</p><p dir="ltr">Individuals located outside of the United States, please contact us at:</p><p dir="ltr">Quantcast International Limited</p><p dir="ltr">Beaux Lane House</p><p dir="ltr">Lower Mercer Street</p><p dir="ltr">Dublin 2, Ireland</p><p dir="ltr">Email: privacy.qil [at] quantcast [dot] com</p><p dir="ltr">The Data Protection Officer (DPO) for Quantcast International Limited can be contacted at <a href="mailto:dpo@quantcast.com">dpo@quantcast.com</a>.</p><p dir="ltr">If you have contacted us or our DPO about a privacy or information use concern and feel that we have not addressed it satisfactorily, you may contact our US-based third party dispute resolution provider (free of charge) at <a href="https://feedback-form.truste.com/watchdog/request">https://feedback-form.truste.com/watchdog/request</a>.</p><p dir="ltr">If you are a resident of the EEA, UK, or Switzerland, you also have the right to lodge a complaint against us with our lead supervisory authority, the <a href="https://www.dataprotection.ie/docs/Home/4.htm">Irish Data Protection Commission</a>, or the <a href="http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm">supervisory authority</a> in your country of residence. </p><h2 dir="ltr">Changes to this Privacy Policy</h2><p dir="ltr">We may revise this Privacy Policy from time to time to reflect changes in our practices with respect to the collection, use, and/or disclosure of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information</a> or changes in applicable law. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last updated. Any changes will become effective when we post a revised version of this Privacy Policy unless otherwise specified.</p><p dir="ltr">Some of our changes will be minor, but if we make significant changes to how we use or share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will:</p><ul><li dir="ltr"><p dir="ltr">inform you in advance by posting a notice on our website</p></li><li dir="ltr"><p dir="ltr">wait for a period of time before implementing the changes</p></li></ul><p dir="ltr">We encourage you to review this Privacy Policy periodically to remain informed about our information handling and privacy practices. </p> </div> </div> </div> </div> <div id="contract-id-338017-version-65bc2c2d7a3c1a4c65058813" data-vid="65bc2c2d7a3c1a4c65058813" class="version-container js-version-container-338017 " style="display: none;"> <div id="version-languages-65bc2c2d7a3c1a4c65058813" class="version-translation-container"> <div id="version-65bc2c2d7a3c1a4c65058813-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Products and Services Privacy Policy"> <div class="row"> <h5 class="effective-date" role="presentation">Effective February 12th 2024  <span class="light">to</span>  February 13th 2024</h5> <a id="download-version-65bc2c2d7a3c1a4c65058813-locale-en-us" href="https://quantcast.pactsafe.io/versions/65bc2c2d7a3c1a4c65058813.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-65bc2c2d7a3c1a4c65058813"> <h1 dir="ltr">Products and Services Privacy Policy</h1><p dir="ltr">This Policy takes effect on March 1 2024. See Policy effective September 11 2023 until that date.</p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.gjdgxs">Products and Services Privacy Policy</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.30j0zll">Who we are and what we do</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.vzccaqv9qnxj">Scope of this Privacy Policy</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.qhdflh3wo5ir">Self-regulatory standards</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.2et92p0">Information collection</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Information use and legal basis</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.ckzev9puv755">Information sharing</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.vyaqonja1y9c">Information security</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.rjfkak8jzdzk">Information retention</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.lnxbz9">International transfers</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.mrd0d9mm2otr">Your choices and legal rights</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.bxh0goj3tskj">Additional information for EEA, UK, and Switzerland residents</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.gtsgdsjwodpu">Additional information for California residents</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.4i7ojhp">Contact us</a></p><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.2xcytpi">Changes to this Privacy Policy</a></p><p dir="ltr"><br /></p><p dir="ltr">Capitalised terms used in this Products and Services Privacy Policy (the “Privacy Policy”) are defined in <a href="http://quantcast.com/privacy/key-terms">Key Terms</a> unless otherwise defined herein.</p><p dir="ltr">To exercise your Data Subject Rights (described in the <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.z337ya">Your choices and legal rights</a> below), please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page.</p><h2 dir="ltr">Who we are and what we do</h2><p dir="ltr">Quantcast (“we”, “our”, or “us”) is a global digital advertising technology group of companies. Quantcast offers products and services that help digital advertisers and publishers (collectively, “Clients”) understand and grow their audiences (the “Solutions”). Through Quantcast Advertise Solutions, advertiser Clients can plan, activate, and measure the performance of their advertising campaigns seamlessly in a single audience platform, which helps them to place their ads to maximise results. Through Quantcast Measure Solutions, digital publisher Clients leverage insights to better understand the makeup of their audiences, how audiences spend their time across their digital properties, and what audiences care about, all of which help these digital businesses better connect their content and <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>with the right advertising.</p><p dir="ltr">To provide the Solutions, Quantcast collects and uses <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for various purposes, such as measuring and understanding audiences, targeting and delivering ads, measuring ad performance, and similar related purposes. As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.2et92p0">Information Collection</a>” section below, we may join or match <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>about you, which may include your <a href="https://www.quantcast.com/privacy/key-terms/#online-data">Online Data </a>from your visits across different digital properties, like websites,mobile apps, or streaming media devices (such as connected TVs (“CTVs”)), that have implemented Quantcast <a href="https://www.quantcast.com/privacy/key-terms/#pixels-tags-and-sdks">Pixels, Tags or SDKs </a>(which is sometimes called “tracking” in the industry) or <a href="https://www.quantcast.com/privacy/key-terms/#offline-data">Offline Data</a> . This allows us, for example, to enrich our existing data sets and provide meaningful reports for our Clients regarding the effectiveness of their ads or content. We may also combine <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> that we collect in order to probabilistically link media consumption to a single user, which is sometimes called <a href="https://www.quantcast.com/privacy/key-terms/#cross-media-matching-linking">Cross-Media Matching/Linking</a>. To the extent that we combine <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> that we collect from and about you in connection with our performance of the Solutions, we will use such combined information only as described in this Privacy Policy.</p><p dir="ltr">This Privacy Policy describes in more detail how we collect, use, disclose, and protect <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, otherwise obtain and <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>it in connection with the delivery of the Solutions, and the controls we provide you to manage such information and exercise your choices and legal rights. As noted in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Information use and legal basis</a>” section below, we use the <a href="https://www.quantcast.com/privacy/key-terms/#iab-transparency-consent-framework-tcf">Transparency and Consent Framework</a> (“<a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>”) standard to facilitate compliance with applicable laws in Europe, primarily in accordance with the EU General Data Protection Regulation (“GDPR”). Because the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF </a>is one means of explaining <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activities, and because our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activities are consistent globally, the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purposes </a>are applicable to all <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> that we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>(regardless of the information’s country of origin). </p><p dir="ltr">In the United States, the Solutions are provided by Quantcast Corporation, located at 795 Folsom Street, San Francisco, CA 94107. <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> relating to individuals located within the United States provided to or gathered by us in connection with the delivery of the Solutions is controlled by Quantcast Corporation.</p><p dir="ltr">Outside of the United States, the Solutions are provided by Quantcast International Limited, located at Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland. In so far as Quantcast acts as a “controller” (as defined under applicable law), Quantcast International Limited is the controller of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> if you reside in the European Economic Area (EEA), United Kingdom (UK), Switzerland, or any other jurisdiction outside of the United States.</p><h2 dir="ltr">Scope of this Privacy Policy</h2><p dir="ltr">This Privacy Policy covers Quantcast’s use of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for the Solutions only. This Privacy Policy does not cover:</p><ul><li dir="ltr"><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> collected from our website, www.quantcast.com, except to the extent that we use our own Solutions on our website. It also does not pertain to the collection and use of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information</a> in connection with our corporate functions, such as marketing, recruiting, people management, business-to-business communications, and so forth. For our privacy policy relating to our website and our corporate functions, please click <a href="https://www.quantcast.com/legal/privacy-website/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Any third parties’ handling of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information, </a>unless explicitly stated otherwise. We encourage you to review the privacy policies of any other companies that you engage or interact with to understand their information handling and privacy practices. </p></li></ul><p dir="ltr">We use some phrases in this Privacy Policy that are unique to our business and/or the digital advertising industry. For a list of defined terms that you should familiarise yourself with to make it easier to review this Privacy Policy, please review the <a href="http://quantcast.com/privacy/key-terms">Key Terms</a>.</p><p dir="ltr">California Notice at Collection: We collect the categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> listed in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.gtsgdsjwodpu">Categories of personal information collected</a>” subsection of the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.gtsgdsjwodpu">California privacy rights</a>” section below. As further described in the <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">“Information use and legal basis”</a> section below, we collect this information in order to deliver the Solutions and conduct our business. To learn more, please see the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.gtsgdsjwodpu">California privacy rights</a>” section.</p><h2 dir="ltr">Self-regulatory standards </h2><p dir="ltr">Quantcast supports and participates in several digital advertising self-regulatory organisations, as further described below. </p><ul><li dir="ltr"><p dir="ltr">We are members in good standing of the Network Advertising Initiative (NAI) and adhere to the <a href="https://thenai.org/accountability/code-enforcement/">NAI 2020 Code of Conduct</a>. </p></li><li dir="ltr"><p dir="ltr">We participate in the Digital Advertising Alliance (DAA) and adhere to the <a href="https://youradchoices.com/principles">DAA Self-Regulatory Principles</a>.</p></li><li dir="ltr"><p dir="ltr">We participate in the European Interactive Digital Advertising Alliance (EDAA) and are certified under the <a href="http://www.edaa.eu/european-principles/">EDAA Principles</a>.</p></li><li dir="ltr"><p dir="ltr">We participate in, and comply with, the policies and technical specifications of the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>, as a vendor. Quantcast’s IAB Europe-assigned identification number ia Vendor ID #11. </p></li></ul><p dir="ltr">Please see the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.z337ya">Your choices and legal rights</a>” section of this Privacy Policy for more information about the opt-out tools offered by the NAI, DAA, and EDAA. </p><p dir="ltr">Do Not Track (“DNT”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We do not honor DNT or other similar signals at this time, due to the lack of a clear industry standard. Please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page for your opt-out options.</p><p dir="ltr">Global Privacy Control (“GPC”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We honor GPC for all data subjects in the United States. Please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page for more information about GPC.</p><h2 dir="ltr">Information collection</h2><p dir="ltr">We collect or receive <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> about or relating to you in various ways, including from digital properties, like websites, mobile apps, or streaming media devices (such as connected TVs (“CTVs”), and other sources of digital content. Details about the categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we collect and receive, the source or manner in which we obtain each category of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information,</a> the purpose(s) for which we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>each category of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, and the retention period for each category of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>can be found in the table below. As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.30j0zll">Who we are and what we do</a>” section, where applicable the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>purposes identified in the table below are tied to the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purposes </a>outlined in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Information use and legal bases</a>” section.</p><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr">Category and Description of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a></p></th><th scope="col"><p dir="ltr">Source of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a></p></th><th scope="col"><p dir="ltr">Purpose for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>(including where relevant the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a>) and Retention Period</p></th></tr></thead><tbody><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers: </a>unique values that distinguish your browser profile(s) or device(s). </p><br /><p dir="ltr">Examples include a <a href="https://www.quantcast.com/privacy/key-terms/#cookie-id-identifier">Cookie ID</a>, device<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Address</a>, hashed email addresses, 3rd party identifiers, or other<a href="https://www.quantcast.com/privacy/key-terms/#device-id-identifier"> Device Identifiers</a> or<a href="https://www.quantcast.com/privacy/key-terms/#device-configuration-device-information"> Device Configuration/ Information.</a></p><br /><br /><br /></td><td><p dir="ltr">Usually generated when <a href="https://www.quantcast.com/privacy/key-terms/#pixels-tags-and-sdks">Pixels, Tags, or SDKs </a>are loaded by a Client on its digital property (i.e., website, mobile app, or device) and sends information to us. Different kinds of <a href="https://www.quantcast.com/privacy/key-terms/#pixels-tags-and-sdks">Pixels, Tags, or SDKs</a> are used for different purposes, but the types of information generated are the same. </p><p dir="ltr">Such information may also be received through a server- to- server connection, such as when receiving a <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request</a>.</p><p dir="ltr">.</p></td><td><p dir="ltr">Pseudonymous Identifiers will be retained for up to 13 months for the following Purposes (NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset):</p><p dir="ltr">TCF Purpose 1: Store and/or access information on a device</p><p dir="ltr">TCF Purpose 2: Use limited data to select advertising</p><p dir="ltr">TCF Purpose 3: Create profiles for personalised advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve services</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF SpecialPurpose 2: Deliver and present advertising and content</p><p dir="ltr">TCF Feature 1: Match and combine data from other data sources</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p><p dir="ltr">Recording consent choices made by users</p></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information: </a>The time zone and approximate geolocation (e.g., postal code or city) of your device.</p><br /></td><td><p dir="ltr">Inferred or derived by Quantcast from your device’s<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Address</a> or included in <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Requests</a>. </p></td><td><p dir="ltr">Imprecise/Approximate Location Information will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 2: Use limited data to select advertising</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF Feature 1: Match and combine data from other data sources</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p><br /></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a>: Information relating to your<a href="https://www.quantcast.com/privacy/key-terms/#online-data"> Online Data,</a> which may include <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers, </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a>, <a href="https://www.quantcast.com/privacy/key-terms/#http-request-header-information">HTTP Request Header Information</a>, <a href="https://www.quantcast.com/privacy/key-terms/#device-configuration-device-information">Device Information</a>, and <a href="https://www.quantcast.com/privacy/key-terms/#browsing-data">Browsing Data.</a> </p><br /></td><td><p dir="ltr">Generated when<a href="https://www.quantcast.com/privacy/key-terms/#pixels-tags-and-sdks"> Pixels, Tags or SDKs</a>, installed by a Client on its digital property, loads and sends information to us. </p><p dir="ltr">Different kinds of <a href="https://www.quantcast.com/privacy/key-terms/#pixels-tags-and-sdks">Pixels, Tags or SDKs </a>are used for different purposes, but the types of information generated are the same. </p><p dir="ltr"> </p><br /></td><td><p dir="ltr">Event Data will be retained for up to 13 months for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF SpecialPurpose 2: Deliver and present advertising and content</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p><br /></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a>: A bid request is an offer from a digital publisher, like a website, mobile app, or streaming media owner, to show an ad on their property. <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data </a>includes information about your visit to the publisher’s digital property, which helps us understand where an ad will be displayed, <a href="https://www.quantcast.com/privacy/key-terms/#device-configuration-device-information">Device Information</a>, and who might see it. </p><br /><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> also commonly includes a <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifier</a> (if available), the content that the ad would serve into, the type of device the ad would be served on, the <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise / Approximate Location Information</a> of the device, the size of the ad, and consent information. Because <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Requests</a> include information about the content you are visiting, over time, accumulated <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Requests</a> may show your browsing behavior.</p><br /></td><td><p dir="ltr">Received from a digital publisher. </p></td><td><p dir="ltr">Bid RequestData will be retained for up to 13 months for the following Purposes:</p><p dir="ltr">TCF Purpose 2: Use limited data to select advertising</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><p dir="ltr">TCF SpecialPurpose 2: Deliver and present advertising and content</p><p dir="ltr">TCF Feature 2: Link different devices</p><p dir="ltr">TCF Feature 3: Identify devices based on information transmitted automatically</p></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client): </a><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymised Information</a>, which may include <a href="https://www.quantcast.com/privacy/key-terms/#online-data">Online Data</a>, and/or <a href="https://www.quantcast.com/privacy/key-terms/#offline-data">Offline Data</a> that may be apportioned by <a href="https://www.quantcast.com/privacy/key-terms/#browsing-data">Browsing Data,</a> <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes</a>, <a href="https://www.quantcast.com/privacy/key-terms/#segment-data">Segments</a>,<a href="https://www.quantcast.com/privacy/key-terms/#labels-label-data"> Label Data</a> and <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests</a>.</p><br /></td><td><p dir="ltr">Uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“API”) by a particular Client for use on its behalf.</p><p dir="ltr"> </p><br /></td><td><p dir="ltr">Imported Data (client) will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, </p></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment): </a><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymised Information, </a>which may include<a href="https://www.quantcast.com/privacy/key-terms/#online-data"> Online Data,</a> and/or<a href="https://www.quantcast.com/privacy/key-terms/#offline-data"> Offline Data </a>that may be apportioned by <a href="https://www.quantcast.com/privacy/key-terms/#browsing-data">Browsing Data</a>, <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes</a>, <a href="https://www.quantcast.com/privacy/key-terms/#segment-data">Segments</a>, <a href="https://www.quantcast.com/privacy/key-terms/#labels-label-data">Label Data </a>and <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests</a>.</p><br /></td><td><p dir="ltr">Uploaded to the Quantcast platform or provided to us via an API by third-party <a href="https://www.quantcast.com/privacy/key-terms/#data-management-platforms-and-data-providers">Data Management Platforms or Data Providers</a>. </p><p dir="ltr"> </p><br /></td><td><p dir="ltr">Imported Data (Third Party/Segment) will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data</a>: Information drawn from the above-listed categories of information (i.e., <a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data,</a> <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a>,<a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client"> Imported Data (Client),</a> and <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a>).</p><br /><p dir="ltr">We may, for example, use information that we have collected to infer your interests, age, gender, marital status, or income range. These <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences </a>may include <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>and <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes</a>.</p><br /></td><td><p dir="ltr">Derived by Quantcast from previously collected <a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data,</a> <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a>,<a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client"> Imported Data (Client), </a>and/or <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment).</a> </p><br /><div align="left" dir="ltr"><table><tbody><tr><td><br /></td></tr></tbody></table></div><p dir="ltr"> </p><br /></td><td><p dir="ltr">Inferences/Inferred Data will be retained for up to 13 months for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 4: Use profiles to select personalised advertising</p><p dir="ltr">TCF Purpose 7: Measure advertising performance</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p><br /></td></tr><tr><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data:</a><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information"> Pseudonymous Information</a> used to improve Quantcast’s algorithms and measure how well they are working.</p><br /><br /></td><td><p dir="ltr">Received from third-party data providers and matched to <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers.</a> </p><br /><br /></td><td><p dir="ltr">Training Data will be retained for up to 30 days for the following Purposes:</p><p dir="ltr">TCF Purpose 3: Create profiles for advertising</p><p dir="ltr">TCF Purpose 8: Measure content performance</p><p dir="ltr">TCF Purpose 9: Understand audiences through statistics or combinations of data from different sources</p><p dir="ltr">TCF Purpose 10: Develop and improve products</p><p dir="ltr">TCF Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors</p></td></tr><tr><td><p dir="ltr">Information you provide: This may include your contact details, (e.g., name, email address, or phone number) and any commentary or other information you provide when you contact Quantcast. </p></td><td><p dir="ltr">Provided by you when you contact Quantcast. </p><br /><br /></td><td><p dir="ltr">Carrying out our legitimate business purposes.</p><p dir="ltr">Retention Period: up to 18 months </p><br /></td></tr></tbody></table></div><div><br /></div><p dir="ltr">Additionally, any of the categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> described above may be <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>for the following purposes.</p><div align="left" dir="ltr"><table><tbody><tr><td><p dir="ltr">Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</p></td><td rowspan="4"><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and associated retention periods are determined by the underlying purpose for which the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is Processed. </p></td></tr><tr><td><p dir="ltr">Responding to legal requests</p></td></tr><tr><td><p dir="ltr">Complying with relevant laws and regulations</p></td></tr><tr><td><p dir="ltr">Conducting research</p></td></tr><tr><td><p dir="ltr">Hosting of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for above-listed purposes</p></td><td><p dir="ltr">Technically, all <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>is <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>in the course of being hosted on a server or in cloud computing service. Retention periods for each category of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>are disclosed above. </p></td></tr></tbody></table></div><p dir="ltr">Sensitive information: We generally do not seek or permit sensitive <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> (e.g., information revealing an individual’s racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; genetic or biometric data that is <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed </a>for the purpose of uniquely identifying an individual; information concerning an individual’s health, sex life, or sexual orientation; and information relating to criminal convictions and offenses) to be used in the Solutions. However, as allowed by applicable laws and rules, we may collect and <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>non-sensitive health-related information (outside of the EEA, UK, and Switzerland) in connection with the delivery of the Solutions. We provide a list of standard health segments and a representative sample of custom health segments that we use for targeted advertising <a href="https://www.quantcast.com/wp-content/uploads/2021/11/NAI-Health-Advertising-Disclosures.pdf">here</a>. Please note that where we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>any of your sensitive <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we seek and obtain your consent and/or otherwise <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>such information in accordance with applicable laws and rules. </p><p dir="ltr">Children’s information: We do not seek or permit<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information</a> from children under the age of 16. If a parent or guardian becomes aware that his or her child has provided us with <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, that parent or guardian should contact us at privacy [at] quantcast [dot] com. If we become aware that a child has provided us with <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will take all reasonable steps to delete such information from our files. </p><p dir="ltr">Contractual commitments from our Clients and third-party Data Providers: We contractually require other companies that provide or make available to us <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>to take steps to ensure that we can lawfully <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>such information, which include: (i) posting complete and accurate privacy policies that comply with applicable laws and rules and describe their <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>collection, use, and sharing practices; (ii) obtaining all legally-required consents and necessary permissions; and (iii) providing individuals with appropriate choices and the ability to opt out of the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of their <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, where necessary or appropriate. </p><h2 dir="ltr">Information use and legal basis</h2><p dir="ltr">As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.30j0zll">Who we are and what we do</a>” section, we generally use the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF </a>as the mechanism for describing our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activities, and in Europe specifically for establishing our legal basis for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>and managing users’ preferences for online personalised advertising and related activities. The <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF </a>is designed to allow a digital business to present information and choices to users on its website relating to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of their <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. </p><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for the purposes for which it was collected or provided to us. The table below describes the specific purposes for which we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we collect or otherwise obtain about you. This table includes: </p><ul><li dir="ltr"><p dir="ltr">the purposes for which Quantcast <a href="https://www.quantcast.com/privacy/key-terms/#process">Processes</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>,which are tied to the defined purposes for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>, special purposes, and features set forth in the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/">TCF Policies</a> and official technical documentation disseminated by IAB Europe where applicable(see Appendix A of the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/">TCF Policies</a> for examples and illustrations of the purposes, special purposes and features, </p></li><li dir="ltr"><p dir="ltr">a description of each <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activity using <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>-specific terminology (to the extent applicable), and </p></li><li dir="ltr"><p dir="ltr">the legal basis that we rely on to perform each of our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>activities.</p></li></ul><p dir="ltr">Please note that in Europe, where we indicate that “Legitimate Interests” in accordance with the GDPR is the legal basis for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>in reliance on our legitimate interests or those of a third party (e.g., our Clients), provided that such interests are not outweighed by your interests or fundamental rights and freedoms. </p><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">Processing Purpose / TCF Purpose </a>(where <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF </a>is applicable)</p></th><th scope="col"><p dir="ltr">Description of <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>Activity (using <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> terms)</p></th><th scope="col"><p dir="ltr"><a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Legal Basis</a> for <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a></p></th></tr></thead><tbody><tr><td><p dir="ltr">Storing and/or accessing information on a device (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#cookie">Cookies</a>, <a href="https://www.quantcast.com/privacy/key-terms/#device-id-identifier">Device Identifiers</a>, or other information more fully described in association with the purposes below can be stored or accessed on your device for the purposes presented to you. </p></td><td><p dir="ltr">Consent</p></td></tr><tr><td><p dir="ltr">Use limited data to select advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>2)</p></td><td><p dir="ltr">Ads can be shown to you based on the content you’re viewing, the app you’re using, your device’s<a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information"> Imprecise/Approximate Location Information,</a> or your device type.</p><p dir="ltr">When selecting “Use limited data to select advertising”, Quantcast will:</p><ul><li dir="ltr"><p dir="ltr">Use real-time information about the context in which the ad will be shown, including information about the content and your device, such as: device type and capabilities, <a href="https://www.quantcast.com/privacy/key-terms/#http-request-header-information">User Agent</a>, <a href="https://www.quantcast.com/privacy/key-terms/#url-uniform-resource-locator">URL</a>, and<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Address</a></p></li><li dir="ltr"><p dir="ltr">Use your device’s <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a></p></li><li dir="ltr"><p dir="ltr">Control the frequency of ads shown to you</p></li><li dir="ltr"><p dir="ltr">Sequence the order in which ads are shown to you</p></li><li dir="ltr"><p dir="ltr">Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context</p></li></ul></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our advertiser Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads. </p></td></tr><tr><td><p dir="ltr">Creating profiles for personalised ads (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>3)</p></td><td><p dir="ltr">A profile can be built about you and your <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>to show you personalised ads that are relevant to you. </p><br /><p dir="ltr">To create or edit a profile for use in personalised advertising, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Collect information about you, including your activity, visits to websites or mobile apps or streaming media, or <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information </a></p></li><li dir="ltr"><p dir="ltr">Aggregate <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes </a>and <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>and <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel</a>-based demographic information, </p></li><li dir="ltr"><p dir="ltr">Combine information with other information previously collected, including from across websites or mobile apps or streaming media</p></li></ul></td><td><p dir="ltr">Consent</p></td></tr><tr><td><p dir="ltr">Using profiles to select personalised ads (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 4)</p></td><td><p dir="ltr">When serving personalised ads, Quantcast will select personalised ads based on <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> collected from or about you, such as your prior activity, <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests</a>, visits to websites or mobile apps or streaming media, <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information,</a> demographic information or <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences</a>.</p></td><td><p dir="ltr">Consent</p></td></tr><tr><td><p dir="ltr">Measuring advertising performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 7)</p></td><td><p dir="ltr">Quantcast will measure the performance and effectiveness of ads that you see or interact with. </p><br /><p dir="ltr">In particular, to measure whether and how ads were delivered to you and how you interacted with them, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients about ads, including their effectiveness and performance</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients about your interactions with ads using data observed during your interaction with the ad</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients about the ads displayed on their properties</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Measure whether an ad is serving in a suitable editorial environment (brand-safe) context</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Combine this information with other information previously collected, including from across websites or mobile apps or streaming media</p></li></ul><p dir="ltr">In the provision of the Solutions to some Clients, Quantcast may correlate information between entries within its own datasets that have the same<a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers"> Pseudonymous Identifier </a>or with information obtained from Ad Serving, Ad Verification, or<a href="https://www.quantcast.com/privacy/key-terms/#data-management-platforms-and-data-providers"> Data Management Platforms/Data Providers.</a> We do this to provide aggregated reporting to Clients about the number of visitors to their digital properties.</p><p dir="ltr">Quantcast does not apply <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel </a>or similarly derived <a href="https://www.quantcast.com/privacy/key-terms/#audience-insights">Audience Insights</a> data to ad measurement data without a separate legal basis to apply market research to generate<a href="https://www.quantcast.com/privacy/key-terms/#audience-insights"> Audience Insights.</a></p></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our advertiser Clients meet their objective of ascertaining, measuring, and improving the effectiveness of their ad campaigns. </p></td></tr><tr><td><p dir="ltr">Measuring content performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 8)</p></td><td><p dir="ltr">The performance and effectiveness of content that you see or interact with can be measured. </p><br /><p dir="ltr">To measure content performance, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Measure and report to Clients on how content was delivered to and interacted with by you</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Provide reporting to Clients, using directly measurable or known information about your interactions with the content</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Combine this information with other information previously collected, including from across visits to websites or mobile apps or streaming media</p></li></ul></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our Clients meet their objective of executing their digital content strategies more effectively. </p></td></tr><tr><td><p dir="ltr">Understanding audiences through statistics or combinations of data from different sources i.e. applying market research to generate <a href="https://www.quantcast.com/privacy/key-terms/#audience-insights">Audience Insights</a> (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>9)</p></td><td><p dir="ltr">Market research can be used to learn more about the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>who visit websites, mobile apps, or streaming media, and view ads. </p><br /><p dir="ltr">To generate<a href="https://www.quantcast.com/privacy/key-terms/#audience-insights"> Audience Insights</a>, Quantcast will:</p><ul><li dir="ltr"><p dir="ltr">Provide aggregate reporting to advertisers or their representatives (such as advertising agencies) about the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>reached by their ads, through <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel</a>-based and similarly derived insights</p></li><li dir="ltr"><p dir="ltr">Provide aggregate reporting to Clients about the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>that were served or interacted with content and/or ads on their properties by applying <a href="https://www.quantcast.com/privacy/key-terms/#panel">Panel</a>-based and similarly derived insights</p></li><li dir="ltr"><p dir="ltr">Associate <a href="https://www.quantcast.com/privacy/key-terms/#offline-data">Offline Data </a>with you for the purposes of market research to generate <a href="https://www.quantcast.com/privacy/key-terms/#audience-insights">Audience Insights</a> (if we have declared that we will match and combine<a href="https://www.quantcast.com/privacy/key-terms/#offline-data"> Offline Data</a> sources)</p></li><li dir="ltr"><p dir="ltr">Combine this information with other information previously collected, including from visits to websites or mobile apps or streaming media</p></li></ul></td><td><p dir="ltr">Consent or Legitimate Interests, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads and/or executing their digital content strategies more effectively. </p></td></tr><tr><td><p dir="ltr">Developing and improving services (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>10 )</p></td><td><p dir="ltr">Your information can be used to improve Quantcast’s existing systems and software and to develop new products. </p><br /><p dir="ltr">To develop and improve its products, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Use information to improve its existing products with new features and to develop new products</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Create new models and algorithms through machine learning</p></li></ul><br /><p dir="ltr">For example, Quantcast matches its datasets with <a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a>, which usually includes <a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a>, <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a>, <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client)</a>, and/or <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a>. Quantcast primarily uses<a href="https://www.quantcast.com/privacy/key-terms/#training-data"> Training Data</a> to train its algorithms how to infer individuals’ <a href="https://www.quantcast.com/privacy/key-terms/#attributes-attribute-information">Attributes </a>and <a href="https://www.quantcast.com/privacy/key-terms/#interests">Interests </a>in the context of the Solutions.</p></td><td><p dir="ltr">Consent or Legitimate Interest, depending on the choice of the Client that is using the <a href="https://www.quantcast.com/privacy/key-terms/#tcf">TCF</a>.</p><br /><p dir="ltr">Where we rely on Legitimate Interests, we carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our organisational objective of continuously improving the Solutions for our Clients. </p></td></tr><tr><td><p dir="ltr">Ensuring security, preventing and detecting fraud, and fixing errors (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose </a>1)</p></td><td><p dir="ltr">Your information can be used to monitor for and prevent fraudulent activity and ensure our systems and processes work properly and securely. </p><p dir="ltr">To ensure security, prevent fraud, and debug, Quantcast will: </p><div align="left" dir="ltr"><table><tbody><tr><td><ul><li dir="ltr"><p dir="ltr">Ensure information is securely transmitted</p></li><li dir="ltr"><p dir="ltr">Detect and prevent malicious, fraudulent, invalid, or illegal activity</p></li><li dir="ltr"><p dir="ltr">Ensure correct and efficient operation of systems and processes, including monitoring and enhancing the performance of systems and processes engaged in permitted purposes</p></li></ul></td></tr></tbody></table></div><br /></td><td><p dir="ltr">Legitimate Interests</p><br /><p dir="ltr">We conduct the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet organisational objectives such as to maintain our IT systems; to ensure the electronic security of our business; and to detect and prevent against malicious, fraudulent, invalid, and illegal activity.</p></td></tr><tr><td><p dir="ltr">Technically deliver ads or content (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose</a> 2)</p></td><td><p dir="ltr">Your device can receive and send information that allows you to see and interact with ads and content. </p><br /><p dir="ltr">To deliver information and respond to technical requests, Quantcast will:</p><ul><li dir="ltr"><p dir="ltr">Use your device’s <a href="https://www.quantcast.com/privacy/key-terms/#ip-address">IP Address</a> to deliver an ad or content over the internet</p></li><li dir="ltr"><p dir="ltr">Respond to your interactions with an ad or content by sending you to a landing page </p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Use information about your device type and capabilities for delivering ads or content (e.g., to deliver the right size ad creative or video file in a format supported by your device)</p></li></ul><br /><p dir="ltr">Quantcast may also match <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers </a>with third parties in order to deliver ads to <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences</a>. </p></td><td><p dir="ltr">Legitimate Interests </p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to help our advertiser Clients meet their objective to ascertain, measure, and improve the effectiveness of their ad campaigns. </p></td></tr><tr><td><p dir="ltr">Matching and combining data from other sources i.e. offline data (TCF Feature 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#offline-data">Offline Data</a> can be combined with your online activity in support of one or more purposes or special purposes outlined in this table.</p></td><td><p dir="ltr">The legal basis will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued. </p></td></tr><tr><td><p dir="ltr">Linking different devices (TCF Feature 2)</p></td><td><p dir="ltr">Different devices can be determined as belonging to you or your household in support of one or more purposes. </p><br /><p dir="ltr">Through <a href="https://www.quantcast.com/privacy/key-terms/#cross-media-matching-linking">Cross-Media Matching/Linking, </a>Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Deterministically determine that two or more devices belong to you or your household</p></li><li dir="ltr"><p dir="ltr">Probabilistically determine that two or more devices belong to you or your household</p></li></ul></td><td><p dir="ltr">The legal basis will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued.</p></td></tr><tr><td><p dir="ltr">Receiving and using automatically sent device characteristics for identification (TCF Feature 3)</p></td><td><p dir="ltr">Your device will be distinguished from other devices based on information it automatically sends, such as <a href="https://www.quantcast.com/privacy/key-terms/#ip-address">IP Address</a> or browser type. </p><br /><p dir="ltr">In particular, Quantcast will:</p><br /><ul><li dir="ltr"><p dir="ltr">Create an identifier using information collected automatically from your device for specific characteristics (e.g., <a href="https://www.quantcast.com/privacy/key-terms/#ip-address">IP Address</a> or User Agent information) </p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Use such an identifier to attempt to re-identify your device </p></li></ul></td><td><p dir="ltr">The legal basis will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>pursued.</p></td></tr><tr><td><p dir="ltr">Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries </p></td><td><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a>, preserve, and share <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes.</p></td><td><p dir="ltr">Legitimate Interests</p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our objective of protecting ourselves and others, including in connection with investigations, litigation, and regulatory inquiries. </p></td></tr><tr><td><p dir="ltr">Responding to legal requests</p></td><td><p dir="ltr">We preserve and share <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in response to legal requests from law enforcement and other government officials, to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure of such information is necessary to comply with a judicial proceeding or court order. </p></td><td><p dir="ltr">Legitimate Interests </p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our objective of protecting ourselves and others, including in connection with investigations and regulatory inquiries. </p></td></tr><tr><td><p dir="ltr">Complying with relevant laws and regulations</p></td><td><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to comply with our legal obligations under applicable law. </p><p dir="ltr">Examples of Irish and EU laws enforceable in Ireland that could give rise to an obligation requiring us to <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we hold about you are:</p><ul><li dir="ltr"><p dir="ltr">Civil and commercial matters: where we are in receipt of a court order to disclose information for the purposes of court proceedings, such as under Regulation (EU) No 1215/2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters</p></li><li dir="ltr"><p dir="ltr">Criminal matters: to comply with requests from Irish law enforcement to provide information in relation to an investigation, such as under Section 10 of the Criminal Justice (Miscellaneous Provisions) Act 1997 as amended by 6(1)(a) of the Criminal Justice Act 2006 or to take steps to report information to law enforcement where required</p></li><li dir="ltr"><p dir="ltr">Consumer matters: to comply with our obligations under consumer law, such as the Competition and Consumer Protection Act 2014 (e.g., where the Irish Competition and Consumer Protection Commission requests information)</p></li><li dir="ltr"><p dir="ltr">Corporate and taxation matters: to comply with our obligations under company legislation and tax law, such as the Companies Act 2014 or where the Irish Revenue requests information</p></li><li dir="ltr"><p dir="ltr">Regulatory matters: to comply with our obligations under data protection laws, including to engage with regulators, such as the Data Protection Commission under the GDPR and the Data Protection Act 2018</p></li></ul><p dir="ltr">See<a href="https://faq.whatsapp.com/general/laws-that-may-require-us-to-process-your-information"> </a><a href="http://quantcast.com/privacy/laws">quantcast.com/privacy/laws</a> for the current list of laws which are enforceable in Ireland that give rise to a legal obligation for Quantcast which results in the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. As new laws may be enacted or other obligations may require us to <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will update this list from time to time.</p><br /></td><td><p dir="ltr">Compliance with a legal obligation.</p></td></tr><tr><td><p dir="ltr">Conducting research </p></td><td><p dir="ltr">We use<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>to conduct research, surveys, product testing, and troubleshooting to help us operate and improve our products and services.</p></td><td><p dir="ltr">Legitimate Interests</p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our organisational objective of delivering and continuously improving the Solutions for our Clients. </p></td></tr><tr><td><p dir="ltr">Hosting information </p></td><td><p dir="ltr">We <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to manage our business, which includes hosting <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in our on-premise data centers and/or cloud computing services.</p></td><td><p dir="ltr">Legitimate Interests </p><br /><p dir="ltr">We carry out the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>to meet our organisational objective of delivering the Solutions to our Clients. </p></td></tr></tbody></table></div><h2 dir="ltr">Information sharing </h2><p dir="ltr">In connection with one or more of the purposes outlined in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Information use and legal basis</a>” section above, we may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> with the categories of third parties described below. </p><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr">Category of Recipient</p></th><th scope="col"><p dir="ltr">Description and Purpose of Sharing</p></th><th scope="col"><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> Shared</p></th></tr></thead><tbody><tr><td><p dir="ltr">Quantcast-affiliated companies </p></td><td><p dir="ltr">We share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with Quantcast-affiliated companies in order to provide the Solutions.</p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate.</p></td></tr><tr><td><p dir="ltr">Our vendors (including service providers/data processors)</p><br /><p dir="ltr">Visit the <a href="https://www.quantcast.com/legal/quantcast-partners/">Quantcast Partners</a> page for a list of our vendors.</p></td><td><p dir="ltr">We share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> with vendors who act on our behalf and are subject to binding contractual obligations and restrictions on the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>we share with them. For example, these companies assist with information hosting, information <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>, database management, and administrative tasks.</p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr><tr><td><p dir="ltr">Our partners, such as <a href="https://www.quantcast.com/privacy/key-terms/#data-management-platforms-and-data-providers">Data Management Platforms and Data Providers</a> and<a href="https://www.quantcast.com/privacy/key-terms/#ad-exchange"> Advertising Exchanges</a> </p><br /><p dir="ltr">Visit the <a href="https://www.quantcast.com/legal/quantcast-partners/">Quantcast Partners</a> page for a list of our Partners</p></td><td><p dir="ltr">We share <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers </a>with companies that we partner with to support the operation of the Solutions. Specifically, Quantcast shares <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers</a> with 1) data providers via <a href="https://www.quantcast.com/privacy/key-terms/#data-management-platforms-and-data-providers">Data Management Platforms</a> for the purpose of performing<a href="https://www.quantcast.com/privacy/key-terms/#cookie-syncing-matching"> Cookie Syncing/Matches</a> with <a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a>and Third Party/Segment Data, and 2) and <a href="https://www.quantcast.com/privacy/key-terms/#ad-exchange">Advertising Exchanges</a> for the purpose of serving ads. </p><br /></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers.</a></p><br /><br /><br /></td></tr><tr><td><p dir="ltr">Relevant third parties as part of a corporate transaction</p></td><td><p dir="ltr">In the event of a reorganisation, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with (or transfer your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to) certain third parties, such as the acquiring entity and its advisors. We may also make certain information available to a potential investor or purchaser (and their advisers) in advance of any such transaction’s completion.</p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr><tr><td><p dir="ltr">Competent governmental and public authorities </p></td><td><p dir="ltr">We may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with governmental and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests. </p></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr><tr><td><p dir="ltr">Other third parties</p></td><td><p dir="ltr">We will share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>with other third parties at your direction or with your consent.</p><br /><p dir="ltr">Additionally, we may share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> as necessary or appropriate or where otherwise permitted by law to: </p><br /><ul><li dir="ltr"><p dir="ltr">Enforce our agreements</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Protect our operations</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Protect our rights, privacy, safety, property, and/or those of other persons</p></li></ul><br /><ul><li dir="ltr"><p dir="ltr">Allow us to pursue available remedies or limit damages that we may sustain </p></li></ul></td><td><p dir="ltr">All or certain categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> are shared only as necessary or appropriate. </p></td></tr></tbody></table></div><div><br /></div><p dir="ltr">We also create and share with our Clients insights or reports regarding the makeup of the <a href="https://www.quantcast.com/privacy/key-terms/#audience">Audiences </a>that visit their digital properties or the performance of their advertising campaigns. These insights and reports may contain aggregated data from which individual users cannot be uniquely identified or data from which Quantcast has removed <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers</a>.</p><h2 dir="ltr">Information security</h2><p dir="ltr">We employ appropriate organisational and technical security safeguards designed to keep <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>secure when it is transmitted to us and once we receive it. These measures may include encryption and employment of information storage security technologies to restrict access to our network. However, please be aware that no method of transmitting information over the internet or storing information is completely secure.</p><h2 dir="ltr">Information retention</h2><p dir="ltr">We retain your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>for as long as necessary for the purposes for which it was collected, as described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.2et92p0">Information Collection</a>” section above and in the tables below, except where we are required to retain the information for a longer period of time. Once <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> has reached its retention period, as applicable, we may either de-identify it (for CCPA purposes), anonymise it (for GDPR purposes), or permanently delete it. </p><div><br /></div><div align="left" dir="ltr"><table><tbody><tr><td><p dir="ltr">Category of Personal Information</p><br /></td><td><p dir="ltr">Maximum retention period for all purposes</p><br /></td></tr><tr><td><p dir="ltr">Pseudonymous Identifiers</p></td><td><p dir="ltr">Up to 13 months (NOTE: storing/accessing data on a device is the cookie lifespan - up to 13 months each time the cookie is reset)</p><br /></td></tr><tr><td><p dir="ltr">Imprecise/Approximate Location Information</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Event Data</p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Bid Request Data</p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Imported Data (Client)</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Imported Data (Third Party/Segment)</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Inferences/Inferred Data</p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Training Data</p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Information you provide</p></td><td><p dir="ltr">Up to 18 months</p></td></tr></tbody></table></div><div><br /></div><div align="left" dir="ltr"><table><thead><tr><th scope="col"><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">Processing Purpose / TCF Purpose </a></p></th><th scope="col"><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>used for this purpose</p></th><th scope="col"><p dir="ltr">Maximum retention period</p></th></tr></thead><tbody><tr><td><p dir="ltr">Store and/or access information on a device (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a></p></td><td><p dir="ltr">Cookie life span is up to 13 months each time it’s reset</p></td></tr><tr><td><p dir="ltr">Use limited data to select advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>2)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Create profiles for personalised advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>3)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Use profiles to select personalised advertising (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 4)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Measure advertising performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 7)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client"> </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Measure content performance (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> 8)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Understand audiences through statistics or combinations of data from different sources (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>9)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Develop and improve services (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>10 )</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Ensure security, prevent and detect fraud, and fix errors (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose </a>1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Location Information</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data</a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-client">Imported Data (Client) </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#imported-data-third-party-segment">Imported Data (Third Party/Segment)</a> <a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences/Inferred Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#training-data">Training Data</a> </p></td><td><p dir="ltr">Up to 13 months</p></td></tr><tr><td><p dir="ltr">Deliver and present advertising and content (<a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Special Purpose</a> 2)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#event-data">Event Data </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">Up to 30 days</p></td></tr><tr><td><p dir="ltr">Match and combine data from other data sources (TCF Feature 1)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a></p></td><td><p dir="ltr">The retention period will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued. </p></td></tr><tr><td><p dir="ltr">Link different devices (TCF Feature 2)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information"> </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">The retention period will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose</a> pursued.</p></td></tr><tr><td><p dir="ltr">Identify devices based on information transmitted automatically (TCF Feature 3)</p></td><td><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-pseudonymised-information">Pseudonymous Identifiers </a><a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information </a></p><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Request Data</a> </p></td><td><p dir="ltr">The retention period will depend on the <a href="https://www.quantcast.com/privacy/key-terms/#tcf-purpose-tcf-special-purpose">TCF Purpose </a>pursued.</p></td></tr><tr><td><p dir="ltr">Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries </p></td><td colspan="2" rowspan="4"><br /><br /><br /><br /><br /><p dir="ltr">Categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and associated retention periods are determined by the underlying purpose for which the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is Processed.</p></td></tr><tr><td><p dir="ltr">Responding to legal requests</p></td></tr><tr><td><p dir="ltr">Complying with relevant laws and regulations</p></td></tr><tr><td><p dir="ltr">Conducting research </p></td></tr><tr><td><p dir="ltr">Hosting information </p></td><td colspan="2"><p dir="ltr">Technically, all <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed</a> in the course of being hosted on a server or in cloud computing service. Retention periods for each category of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed</a> are disclosed above. </p></td></tr></tbody></table></div><div><br /></div><h2 dir="ltr">International transfers</h2><p dir="ltr">Quantcast operates a global service, and we engage vendors located around the world to help us deliver the Solutions. Accordingly, your<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>may be transferred outside of the country or region in which you reside, including to the United States and other countries where either our data centers, vendors, affiliates, or Partners are located. Where we transfer your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>internationally, we do so in accordance with applicable law. </p><p dir="ltr">If you are based in the EEA, UK, or Switzerland, please note that we may need to transfer your<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>to countries that have not been recognised by the<a href="https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en"> European Commision</a> and/or the <a href="https://www.gov.uk/government/publications/uk-approach-to-international-data-transfers/international-data-transfers-building-trust-delivering-growth-and-firing-up-innovation#uk-adequacy">UK government </a>as providing an adequate level of protection for <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. We generally use EU Standard Contractual Clauses (to facilitate both controller-to-controller and controller-to-processor transfers) or other government-approved contracts that provide appropriate safeguards for <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> that is transferred to countries that have not been recognised as providing an adequate level of protection. You can contact us at privacy@quantcast.com to request a copy of our Standard Contractual Clauses. </p><p dir="ltr">In certain limited circumstances, we rely on other lawful mechanisms for international transfers of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>or rely on derogations, such as the contractual necessity derogation.</p><h2 dir="ltr">Your choices and legal rights</h2><p dir="ltr">Under applicable law, you may have certain rights in relation to your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. Additional details about the rights that you may have and how to exercise such rights can be found below. </p><ul><li dir="ltr"><p dir="ltr">Right of access: The right to request access to your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and receive certain information, including the categories of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we collect and disclose. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subjcet Request Form</a>request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>. </p></li><li dir="ltr"><p dir="ltr">Right of rectification/correction: The right to request that we rectify (or correct) inaccurate <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>about you. In practice, if you seek to exercise your right of rectification/correction, due to the limited <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process</a>, we satisfy this right by providing you with the option to request deletion of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. To request the deletion of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subject Request Form</a> request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right of erasure/deletion: The right, in certain cases, to request that we delete your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, provided there are valid grounds for doing so and subject to applicable law and exceptions. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subject Request Form</a> request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to data portability: The right, in certain cases, to receive a copy of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in a structured, commonly used, and machine-readable format and transmit such information to another controller. To exercise this right, see our <a href="https://www.quantcast.com/privacy/data-subject-rights/">Data Subject Request Form</a> request form <a href="https://www.quantcast.com/privacy/data-subject-rights/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to object (marketing): The right to object to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>for direct marketing purposes. In practice, we satisfy this right by providing you with the option to opt out of our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> for advertising purposes. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>. Additionally, as noted in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.qhdflh3wo5ir">Self Regulatory Standards</a>” section above, we are a member of the NAI and a DAA and EDAA participating company. Each of these self-regulatory bodies offers a tool that allows individuals to opt out of receiving targeted advertising from Quantcast and other participating companies. These links will take you to the <a href="http://www.networkadvertising.org/managing/opt_out.asp">NAI opt-out</a> page and the <a href="http://www.aboutads.info/choices/">DAA opt-out</a> page. If you are located in Europe, you may prefer to visit the <a href="http://www.youronlinechoices.eu/">EDAA opt-out</a> page. </p></li><li dir="ltr"><p dir="ltr">Right to object (legitimate interests): The right to object to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>where we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>it on the basis of our legitimate interests, as described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.fx68ye2m5t7h">Information Use and Legal Bases</a>” section above. Unless we have compelling legitimate grounds or the information is needed for the establishment, exercise or defense of legal claims, we will cease <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>when you object. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>. </p></li><li dir="ltr"><p dir="ltr">Right to restrict <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a>: The right, in certain cases, to temporarily restrict our <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, provided there are valid grounds for doing so. In practice, if you seek to exercise your right to restrict the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will treat it as an exercise of the right on an ongoing, rather than temporary, basis (i.e., the request will be treated as you exercising the right to object to the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>). To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to withdraw your consent: The right to withdraw the consent you have provided at any time, where we <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> on the basis of your consent. Please note that the lawfulness of any <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>undertaken prior to your withdrawal of consent shall not be affected by the withdrawal. To exercise this right, see our <a href="https://www.quantcast.com/privacy-choices/">Privacy Choices (opt-out) Page</a> opt-out page <a href="https://www.quantcast.com/opt-out/">here</a>.</p></li><li dir="ltr"><p dir="ltr">Right to lodge a complaint: The right to complain to the relevant authority regarding the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>by us or on our behalf. In the EU, the lead supervisory authority is the <a href="https://forms.dataprotection.ie/contact">Irish Data Protection Commissioner.</a> See the section “ <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.4i7ojhp">Contact Us</a>” below.</p></li></ul><p dir="ltr">Please note that the rights listed above may not be exercised in certain circumstances, such as when the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> is necessary to comply with a legal obligation to which we are subject or for the exercise or defense of legal claims. Additionally, in order to protect your privacy, we may require proof of your identity before we can act on your request but only where it is necessary and proportionate to request this information. </p><p dir="ltr">If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com">dpo@quantcast.com</a>.</p><p dir="ltr">If you are based in the EEA, UK, or Switzerland, under applicable law, you also generally have the right not to be subject to a decision when it is based on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>(i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note, however, that Quantcast does not make decisions based solely on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>that produce a legal effect or similarly significantly affect individuals.</p><h2 dir="ltr">Additional information for EEA, UK, and Switzerland residents </h2><p dir="ltr">If you are located in the EEA, UK, or Switzerland, please note that the Solutions are provided by our European entity, Quantcast International Limited. In <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing</a> <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in the context of providing the Solutions to our Clients, Quantcast Internal Limited generally acts as a data controller. More specifically, Quantcast International Limited is a joint controller along with its Client when we jointly determine the purposes for which your<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>will be <a href="https://www.quantcast.com/privacy/key-terms/#process">Processed</a>. For example, we are joint controllers with Advertisers and Publishers for <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> that is collected as Quantcast <a href="https://www.quantcast.com/privacy/key-terms/#cookie">Cookies</a>, or using<a href="https://www.quantcast.com/privacy/key-terms/#pixels-tags-and-sdks"> Pixels, Tags and SDKs </a>deployed by our Clients on their digital properties, and for the <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>of other <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> introduced into the Solutions directly by the Client. This is because both Quantcast and the Client have influence over whether and how we collect and <a href="https://www.quantcast.com/privacy/key-terms/#process">Process </a>the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. In limited situations, Quantcast is the sole data controller of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> when we are <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>it for our own independent purposes, for instance when we use a Quantcast <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifier</a> or we derive aggregated analytics for modeling, developing our algorithms, or improving the Solutions. </p><p dir="ltr">Your choices and legal rights</p><p dir="ltr">Under applicable law, you may have certain rights in relation to your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>. Additional details about the rights that you may have and how to exercise such rights can be found in the <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.z337ya">Your choices and legal rights</a> section above. . </p><p dir="ltr">If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com">dpo@quantcast.com</a>.</p><p dir="ltr">If you are based in the EEA, UK, or Switzerland, under applicable law, you also generally have the right not to be subject to a decision when it is based on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>(i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note, however, that Quantcast does not make decisions based solely on automated <a href="https://www.quantcast.com/privacy/key-terms/#process">Processing </a>that produce a legal effect or similarly significantly affect individuals.</p><h2 dir="ltr">Additional information for California residents </h2><p dir="ltr">The California Consumer Privacy Act (“CCPA”) provides California residents with certain rights. Pursuant to the CCPA, we are providing the following additional details regarding the categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> about California residents that we collect, use, and disclose. </p><p dir="ltr">Categories of personal information collected: We have collected the following categories of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information</a> from California residents within the last twelve (12) months:</p><ul><li dir="ltr"><p dir="ltr">Identifiers, such as<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Address</a> and other similar <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Pseudonymous Identifiers.</a> </p></li><li dir="ltr"><p dir="ltr">Internet or other electronic network activity information, including browsing history and information regarding individuals’ interactions with websites or mobile apps or streaming media.</p></li><li dir="ltr"><p dir="ltr">Geolocation data, such as <a href="https://www.quantcast.com/privacy/key-terms/#imprecise-approximate-location-information">Imprecise/Approximate Location Information</a> derived from device<a href="https://www.quantcast.com/privacy/key-terms/#ip-address"> IP Addresses. </a></p></li><li dir="ltr"><p dir="ltr"><a href="https://www.quantcast.com/privacy/key-terms/#inferences-inferred-data">Inferences</a>, which refers to inferences drawn from any of the information in these categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to predict the individual’s characteristics. </p></li></ul><p dir="ltr">Categories of sources of personal information: As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.2et92p0">Information collection</a>” section above, we collect the above-listed categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> directly from individuals; through automated means (e.g. <a href="https://www.quantcast.com/privacy/key-terms/#pixels-tags-and-sdks">Pixels, Tags and SDKs</a>, <a href="https://www.quantcast.com/privacy/key-terms/#cookie">Cookies </a>or <a href="https://www.quantcast.com/privacy/key-terms/#bid-request-bid-request-data">Bid Requests</a>); and from third parties (e.g., our Clients). </p><p dir="ltr">Disclosures of personal information: As described in the “<a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.ckzev9puv755">Information sharing</a>” section above, in the preceding twelve (12) months, we have disclosed <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>about California residents in all of the above-listed categories of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> to our affiliates and vendors. Additionally, in the preceding twelve (12) months, we have disclosed <a href="https://www.quantcast.com/privacy/key-terms/#pseudonymous-identifiers">Identifiers</a> to our partners.</p><p dir="ltr">Sale of personal information: Quantcast does not “sell” (as defined in the CCPA) <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> and has not “sold” <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> in the preceding twelve (12) months in relation to operating the Solutions. </p><p dir="ltr">Individual rights and requests: If you are a California resident, you have the right to request that we:</p><ul><li dir="ltr"><p dir="ltr">Disclose to you the following information covering the 12 months preceding your request:</p></li><li><br /><ul><li dir="ltr"><p dir="ltr">the categories of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information </a>we have collected about you and the categories of sources from which we collected such information;</p></li><li dir="ltr"><p dir="ltr">the specific pieces of <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> we have collected about you;</p></li><li dir="ltr"><p dir="ltr">the business or commercial purpose for collecting <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>about you; </p></li><li dir="ltr"><p dir="ltr">the categories of third parties with whom we shared or to whom we disclosed such <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>; and </p></li><li dir="ltr"><p dir="ltr">if we sold or disclosed your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>for a business purpose, two separate lists disclosing:</p></li><li><br /><ul><li dir="ltr"><p dir="ltr">sales, identifying the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> categories that each category of recipient received; and </p></li><li dir="ltr"><p dir="ltr"> disclosures for a business purpose, identifying the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a> categories that each category of recipient obtained. </p></li></ul></li></ul></li><li dir="ltr"><p dir="ltr">Delete the <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information </a>we have collected from you. </p></li></ul><p dir="ltr">If you are interested in exercising one or more of the rights outlined above, please click the relevant link in the <a href="https://docs.google.com/document/d/1lEkN8dtde_3QIpsh1X0ZBLGYZlqZpCNS6hi-gk9owks/edit#heading=h.z337ya">“Your choices and legal rights”</a> section above. You may also submit requests by contacting us via email at privacy [at] quantcast [dot] com. We will attempt to verify your identity and respond to your request consistent with the CCPA. </p><p dir="ltr">If you authorise a natural person or business entity to submit a request on your behalf (an “Authorised Agent”), the Authorised Agent may use the submission methods noted above. As part of our verification process, we will require proof concerning their status as an Authorised Agent, which may include proof of their registration with the California Secretary of State to conduct business in California and/or proof that they have power of attorney in accordance with California probate law. We may also require you to verify your identity directly with us or directly confirm with us that you provided the agent with permission to submit the request. </p><p dir="ltr">Information about annual data requests is available in the <a href="https://www.quantcast.com/legal/annual-data-requests/">CCPA Annual Report</a>..</p><p dir="ltr">We will not discriminate against you if you decide to exercise your rights under the CCPA. </p><p dir="ltr">Global Privacy Control (“ GPC ”) is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We honor GPC for all data subjects in the United States. Please visit the <a href="https://www.quantcast.com/privacy-choices/">Quantcast Privacy Choices</a> page for more information about GPC.</p><h2 dir="ltr">Contact us </h2><p dir="ltr">If you have any questions about this Privacy Policy or our information handling practices, please feel free to contact us. </p><p dir="ltr">Individuals located in the United States, please contact us at:</p><p dir="ltr">Quantcast Corp.</p><p dir="ltr">795 Folsom Street</p><p dir="ltr">San Francisco, CA 94107</p><p dir="ltr">Email: privacy [at] quantcast [dot] com</p><p dir="ltr">Individuals located outside of the United States, please contact us at:</p><p dir="ltr">Quantcast International Limited</p><p dir="ltr">Beaux Lane House</p><p dir="ltr">Lower Mercer Street</p><p dir="ltr">Dublin 2, Ireland</p><p dir="ltr">Email: privacy.qil [at] quantcast [dot] com</p><p dir="ltr">The Data Protection Officer (DPO) for Quantcast International Limited can be contacted at <a href="mailto:dpo@quantcast.com">dpo@quantcast.com</a>.</p><p dir="ltr">If you have contacted us or our DPO about a privacy or information use concern and feel that we have not addressed it satisfactorily, you may contact our US-based third party dispute resolution provider (free of charge) at <a href="https://feedback-form.truste.com/watchdog/request">https://feedback-form.truste.com/watchdog/request</a>.</p><p dir="ltr">If you are a resident of the EEA, UK, or Switzerland, you also have the right to lodge a complaint against us with our lead supervisory authority, the <a href="https://www.dataprotection.ie/docs/Home/4.htm">Irish Data Protection Commission</a>, or the <a href="http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm">supervisory authority</a> in your country of residence. </p><h2 dir="ltr">Changes to this Privacy Policy</h2><p dir="ltr">We may revise this Privacy Policy from time to time to reflect changes in our practices with respect to the collection, use, and/or disclosure of<a href="https://www.quantcast.com/privacy/key-terms/#personal-information"> Personal Information</a> or changes in applicable law. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last updated. Any changes will become effective when we post a revised version of this Privacy Policy unless otherwise specified.</p><p dir="ltr">Some of our changes will be minor, but if we make significant changes to how we use or share your <a href="https://www.quantcast.com/privacy/key-terms/#personal-information">Personal Information</a>, we will:</p><ul><li dir="ltr"><p dir="ltr">inform you in advance by posting a notice on our website</p></li><li dir="ltr"><p dir="ltr">wait for a period of time before implementing the changes</p></li></ul><p dir="ltr">We encourage you to review this Privacy Policy periodically to remain informed about our information handling and privacy practices. </p> </div> </div> </div> </div> <div id="contract-id-338017-version-64ff8b4367ef06efd708371a" data-vid="64ff8b4367ef06efd708371a" class="version-container js-version-container-338017 " style="display: none;"> <div id="version-languages-64ff8b4367ef06efd708371a" class="version-translation-container"> <div id="version-64ff8b4367ef06efd708371a-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Products and Services Privacy Policy"> <div class="row"> <h5 class="effective-date" role="presentation">Effective September 11th 2023  <span class="light">to</span>  February 12th 2024</h5> <a id="download-version-64ff8b4367ef06efd708371a-locale-en-us" href="https://quantcast.pactsafe.io/versions/64ff8b4367ef06efd708371a.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-64ff8b4367ef06efd708371a"> <div><br /></div><h1 id="Products-and-Services-Privacy-Policy"><strong>Products and Services Privacy Policy</strong></h1><h1><br /></h1><div><a href="#Products-and-Services-Privacy-Policy"><u>Products and Services Privacy Policy</u></a></div><div><a href="#who-we-are-and"><u>Who we are and what we do</u></a></div><div><a href="#scope-of-this"><u>Scope of this Privacy Policy</u></a></div><div><a href="#self-regulatory-standards"><u>Self-regulatory standards </u></a></div><div><a href="#information-collection"><u>Information collection</u></a></div><div><a href="#information-use-and-legal-basis"><u>Information use and legal basis </u></a></div><div><a href="#information-sharing"><u>Information sharing</u></a></div><div><a href="#information-security"><u>Information </u><u>security</u></a></div><div><a href="#information-retention"><u>Information </u><u>retention</u></a></div><div><a href="#international-transfers"><u>International transfers</u></a></div><div><a href="#additional-disclosures"><u>Additional disclosures for EEA, UK, and Switzerland residents</u><u> </u></a></div><div><a href="#your-choices"><u>Your choices and legal rights</u><u> </u></a></div><div><a href="#california-privacy-rights"><u>California privacy rights</u><u> </u></a></div><div><a href="#contact-us"><u>Contact</u><u> us </u></a></div><div><a href="#changes-to-this-privacy-policy"><u>Changes to this Privacy Policy</u></a></div><div>Capitalised terms used in this Products and Services Privacy Policy (the “Privacy Policy”) are defined in <a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><u>Key Terms</u></a> unless otherwise defined herein. See German translation <a href="https://www.quantcast.com/datenschutzerklarung/"><u>here</u></a>.</div><h2 id="who-we-are-and"><strong>Who we are and what we do</strong></h2><div>Quantcast (“<strong>we</strong>”, “<strong>our</strong>”, or “<strong>us</strong>”) is a global digital advertising technology group of companies. Quantcast offers products and services that help digital advertisers and publishers (collectively, “<strong>Clients</strong>”) understand and grow their audiences (the “<strong>Solutions</strong>”). Through Quantcast Advertise Solutions, advertiser Clients can plan, activate, and measure the performance of their advertising campaigns seamlessly in a single audience platform, which helps them to place their ads to maximise results. Through Quantcast Measure Solutions, digital publisher Clients leverage insights to better understand the makeup of their audiences, how audiences spend their time across their digital properties, and what audiences care about, all of which help these digital businesses better connect their content and <a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><u>Audiences </u></a>with the right advertising.</div><div>To provide the Solutions, Quantcast collects and uses <a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><u>Personal Information</u></a> for various purposes, such as measuring and understanding audiences, targeting and delivering ads, measuring ad performance, and similar related purposes. As described in the “<a href="https://app.pactsafe.com/contracts/337835/edit#_heading=h.tyjcwt"><u>Information Collection</u></a>” section below, we may join or match Personal Information about you, which may include your <a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><u>Online Data </u></a>from your visits across different digital properties, like websites or mobile apps, that have implemented Quantcast Pixels, Tags or SDKs (which is sometimes called “tracking” in the industry) or Offline Data . This allows us, for example, to enrich our existing data sets and provide meaningful reports for our Clients regarding the effectiveness of their ads or content. We may also combine Personal Information that we collect in order to probabilistically link media consumption to a single user, which is sometimes called Cross-Media Matching/Linking. To the extent that we combine Personal Information that we collect from and about you in connection with our performance of the Solutions, we will use such combined information only as described in this Privacy Policy.</div><div>This Privacy Policy describes in more detail how we collect, use, disclose, and protect Personal Information, otherwise obtain and Process it in connection with the delivery of the Solutions, and the controls we provide you to manage such information and exercise your choices and legal rights. As noted in the “<a href="https://app.pactsafe.com/contracts/337835/edit#_heading=h.3dy6vkm"><u>Information use and legal basis</u></a>” section below, we use the Transparency and Consent Framework (“<strong>TCF</strong>”) standard to facilitate compliance with applicable laws in Europe, primarily in accordance with the EU General Data Protection Regulation (“<strong>GDPR</strong>”). Because the TCF is one means of explaining Processing activities, and because our Processing activities are consistent globally, the TCF Purposes are applicable to all Personal Information that we Process (regardless of the information’s country of origin).</div><div>In the United States, the Solutions are provided by Quantcast Corporation, located at 795 Folsom Street, San Francisco, CA 94107. Personal Information relating to individuals located within the United States provided to or gathered by us in connection with the delivery of the Solutions is controlled by Quantcast Corporation.</div><div>Outside of the United States, the Solutions are provided by Quantcast International Limited, located at Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland. In so far as Quantcast acts as a “controller” (as defined under applicable law), Quantcast International Limited is the controller of your Personal Information if you reside in the European Economic Area (EEA), United Kingdom (UK), Switzerland, or any other jurisdiction outside of the United States.</div><h2 id="scope-of-this"><strong>Scope of this Privacy Policy</strong></h2><div>This Privacy Policy covers Quantcast’s use of Personal Information for the Solutions only. This Privacy Policy does not cover:</div><ul><li>Quantcast’s privacy management products, which include our TCF consent management platform (“CMP”), Quantcast Choice. For more information about Quantcast Choice, please click here.</li><li>Personal Information collected from our website, www.quantcast.com, except to the extent that we use our own Solutions on our website. It also does not pertain to the collection and use of Personal Information in connection with our corporate functions, such as marketing, recruiting, people management, business-to-business communications, and so forth. For our privacy policy relating to our website and our corporate functions, please click <a href="https://legal.quantcast.com/#quantcast-website-and-corporate-privacy-policy" rel="noopener noreferrer" target="_blank"><u>here</u></a>.</li><li>Any third parties’ handling of Personal Information, unless explicitly stated otherwise. We encourage you to review the privacy policies of any other companies that you engage or interact with to understand their information handling and privacy practices.</li></ul><div>We use some phrases in this Privacy Policy that are unique to our business and/or the digital advertising industry. For a list of defined terms that you should familiarise yourself with to make it easier to review this Privacy Policy, please review the <a href="https://legal.quantcast.com/#key-terms"><u>Key Terms</u></a>.</div><div><strong><em>California Notice at Collection</em></strong>: We collect the categories of Personal Information listed in the “<u>Categories of personal information collected</u>” subsection of the “<a href="#california-privacy-rights"><u>California privacy rights</u></a>” section below. As further described in the <u>“</u><a href="https://information-use-and-legal-basis"><u>Information use and legal basis</u></a><u>”</u> section below, we collect this information in order to deliver the Solutions and conduct our business. To learn more, please see the “<a href="#california-privacy-rights"><u>California privacy rights</u>”</a> section.</div><h2 id="self-regulatory-standards"><strong>Self-regulatory standards </strong></h2><div>Quantcast supports and participates in several digital advertising self-regulatory organisations, as further described below.</div><ul><li>We are members in good standing of the Network Advertising Initiative (NAI) and adhere to the <a href="https://thenai.org/accountability/code-enforcement/"><u>NAI 2020 Code of Conduct</u></a>.</li><li>We participate in the Digital Advertising Alliance (DAA) and adhere to the <a href="https://youradchoices.com/principles"><u>DAA Self-Regulatory Principles</u></a>.</li><li>We participate in the European Interactive Digital Advertising Alliance (EDAA) and are certified under the <a href="http://www.edaa.eu/european-principles/"><u>EDAA Principles</u></a>.</li><li>We participate in, and comply with, the policies and technical specifications of the <a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><u>TCF</u></a>, as a vendor. Quantcast’s IAB Europe-assigned identification numbers are CMP ID #10 (Quantcast Choice) and Vendor ID #11.</li></ul><div>Please see the “<a href="#your-choices"><u>Your choices and legal rights</u></a>” section of this Privacy Policy for more information about the opt-out tools offered by the NAI, DAA, and EDAA.</div><div><em>Do Not Track (“</em><strong><em>DNT</em></strong><em>”)</em> is a preference that you can set in certain web browsers to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. We do not honor DNT or other similar signals at this time, due to the lack of a clear industry standard.</div><h2 id="information-collection"><strong>Information collection</strong></h2><div>We collect or receive Personal Information about or relating to you in various ways, including from digital properties, like websites, mobile apps, and other sources of digital content. Details about the categories of Personal Information we collect and receive, the source or manner in which we obtain each category of Personal Information, the purpose(s) for which we Process each category of Personal Information, and the retention period for each category of Personal Information we Process can be found in the table below. As described in the “<a href="#who-we-are-and"><u>Who we are and what we do</u></a>” section, where applicable the Processing purposes identified in the table below are tied to the TCF Purposes outlined in the “<a href="https://information-use-and-legal-basis"><u>Information use and legal bases</u></a>” section.</div><table><thead><tr><th style="width: 40.8323%;"><div><strong>Category and Description of Personal Information</strong></div></th><th style="width: 14.0442%;"><div><strong>Source of Personal Information</strong></div></th><th style="width: 45.1392%;"><div><strong>Purpose for Processing (including where relevant the TCF Purpose) and Retention Period</strong></div></th></tr><tr><th style="width: 40.8323%;"><div><strong><em>Pseudonymous Identifiers:</em></strong><em> </em>unique values that distinguish your browser profile(s) or device(s).</div><div>Examples include a Cookie ID, device IP Address or other Device Identifiers or Device Configuration/ Information.</div></th><th style="width: 14.0442%;"><div>Usually generated when Pixels, Tags, or SDKs are loaded by a Client on its digital property (i.e., website, mobile app, or device) and sends information to us. Different kinds of Pixels, Tags, or SDKs are used for different purposes, but the types of information generated are the same.</div><div>Such information may also be received through a server- to- server connection, such as when receiving a Bid Request.</div></th><th style="width: 45.1392%;"><div><br /></div><table style="margin-left: calc(0%); width: 100%;"><thead><tr><th><div>Store and/or access information on a device (TCF Purpose 1)</div></th><th><div>Cookie life span is up to 13 months each time it’s reset</div></th></tr><tr><th><div>Select basic ads (TCF Purpose 2)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Create personalised ads profile (TCF Purpose 3)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Select personalised ads (TCF Purpose 4)</div></th><th><div>Up to 13 months</div></th></tr><tr><th><div>Measure ad performance (TCF Purpose 7)</div></th><th><div>Up to 13 months</div></th></tr><tr><th><div>Measure content performance (TCF Purpose 8)</div></th><th><div>Up to 13 months</div></th></tr><tr><th><div>Apply market research to generate audience insights (TCF Purpose 9)</div></th><th><div>Up to 13 months</div></th></tr><tr><th><div>Develop and improve products (TCF Purpose 10)</div></th><th><div>Up to 13 months</div></th></tr><tr><th><div>Ensure security, prevent fraud, and debug (TCF Special Purpose 1)</div></th><th><div>Up to 13 months</div></th></tr><tr><th><div>Technically deliver ads or content (TCF Special Purpose 2)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Matching and combining offline data sources (TCF Feature 1)</div></th><th><div>The retention period will depend on the TCF Purpose pursued</div></th></tr><tr><th><div>Linking different devices (TCF Feature 2)</div></th><th><div>The retention period will depend on the TCF Purpose pursued</div></th></tr><tr><th><div>Receiving and using automatically sent device characteristics for identification (TCF Feature 3)</div></th><th><div>The retention period will depend on the TCF Purpose pursued</div></th></tr><tr><th><div>Recording consent choices made by users</div></th><th><div>Up to 30 days</div></th></tr></thead></table></th></tr><tr><th style="width: 40.8323%;"><div><strong><em>Imprecise/Approximate Location Information</em></strong><em>: </em>The time zone and approximate geolocation (e.g., postal code or city) of your device.</div></th><th style="width: 14.0442%;"><div>Inferred or derived by Quantcast from your device’s IP Address or included in Bid Requests.</div></th><th style="width: 45.1392%;"><table><thead><tr><th><div>Select basic ads (TCF Purpose 2)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Create personalised ads profile (TCF Purpose 3)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Select personalised ads (TCF Purpose 4)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Measure ad performance (TCF Purpose 7)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Measure content performance (TCF Purpose 8)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Apply market research to generate audience insights (TCF Purpose 9)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Develop and improve products (TCF Purpose 10)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Ensure security, prevent fraud, and debug (TCF Special Purpose 1)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Matching and combining offline data sources (TCF Feature 1)</div></th><th><div>The retention period will depend on the TCF Purpose pursued</div></th></tr><tr><th><div>Linking different devices (TCF Feature 2)</div></th><th><div>The retention period will depend on the TCF Purpose pursued</div></th></tr><tr><th><div>Receiving and using automatically sent device characteristics for identification (TCF Feature 3)</div></th><th><div>The retention period will depend on the TCF Purpose pursued</div></th></tr></thead></table></th></tr><tr><th style="width: 40.8323%;"><div><strong><em>Event Data</em></strong>: Information relating to your Online Data, which may include Pseudonymous Identifiers, Imprecise/Approximate Location Information, HTTP Request Header Information, Device Information, and Browsing Data.</div></th><th style="width: 14.0442%;"><div>Generated when Pixels, Tags or SDKs, installed by a Client on its digital property, loads and sends information to us.</div><div>Different kinds of Pixels, Tags or SDKs are used for different purposes, but the types of information generated are the same.</div><div><br /></div></th><th style="width: 45.1392%;"><div><br /></div><table><thead><tr><th style="width: 61.2168%;"><div>Create personali ads profile (TCF Purpose 3)</div></th><th style="width: 38.403%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 61.2168%;"><div>Measure ad performance (TCF Purpose 7)</div></th><th style="width: 38.403%;"><div>Up to 13 months</div></th></tr><tr><th style="width: 61.2168%;"><div>Measure content performance (TCF Purpose 8)</div></th><th style="width: 38.403%;"><div>Up to 13 months</div></th></tr><tr><th style="width: 61.2168%;"><div>Apply market research to generate audience insights (TCF Purpose 9)</div></th><th style="width: 38.403%;"><div>Up to 13 months</div></th></tr><tr><th style="width: 61.2168%;"><div>Develop and improve products (TCF Purpose 10)</div></th><th style="width: 38.403%;"><div>Up to 13 months</div></th></tr><tr><th style="width: 61.2168%;"><div>Ensure security, prevent fraud, and debug (TCF Special Purpose 1)</div></th><th style="width: 38.403%;"><div>Up to 13 months</div></th></tr><tr><th style="width: 61.2168%;"><div>Technically deliver ads or content (TCF Special Purpose 2)</div></th><th style="width: 38.403%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 61.2168%;"><div>Linking different devices (TCF Feature 2)</div></th><th style="width: 38.403%;"><div>The retention period will depend on the TCF Purpose pursued</div></th></tr><tr><th style="width: 61.2168%;"><div>Receiving and using automatically sent device characteristics for identification (TCF Feature 3)</div></th><th style="width: 38.403%;"><div>The retention period will depend on the TCF Purpose pursued</div></th></tr></thead></table></th></tr><tr><th style="width: 40.8323%;"><div><strong><em>Bid Request Data:</em></strong><em> </em>An offer from a digital publisher, like a website or mobile app owner, to show an ad on their property.</div><div>Bid Request Data includes information about your visit to the publisher’s digital property, which helps us understand where an ad will be displayed, Device Information, and who might see it.</div><div>Bid Request Data also commonly includes a Pseudonymous Identifier (if available), the content that the ad would serve into, the type of device the ad would be served on, the Imprecise / Approximate Location Information of the device, the size of the ad, and consent information. Because Bid Requests include information about the content you are visiting, over time, accumulated Bid Requests may show your browsing behavior.</div></th><th style="width: 14.0442%;"><div>Received from a digital publisher.</div></th><th style="width: 45.1392%;"><div><br /></div><table><thead><tr><th><div>Select basic ads (TCF Purpose 2)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Create personali ads profile (TCF Purpose 3)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Select personalised ads (TCF Purpose 4)</div></th><th><div>Up to 13 months</div></th></tr><tr><th><div>Measure ad performance (TCF Purpose 7)</div></th><th><div>Up to 13 months</div></th></tr><tr><th><div>Apply market research to generate audience insights (TCF Purpose 9)</div></th><th><div>Up to 45 days</div></th></tr><tr><th><div>Develop and improve products (TCF Purpose 10)</div></th><th><div>Up to 45 days</div></th></tr><tr><th><div>Ensure security, prevent fraud, and debug (TCF Special Purpose 1)</div></th><th><div>Up to 45 days</div></th></tr><tr><th><div>Technically deliver ads or content (TCF Special Purpose 2)</div></th><th><div>Up to 30 days</div></th></tr><tr><th><div>Linking different devices (TCF Feature 2)</div></th><th><div>The retention period will depend on the TCF Purpose pursued</div></th></tr><tr><th><div>Receiving and using automatically sent device characteristics for identification (TCF Feature 3)</div></th><th><div>The retention period will depend on the TCF Purpose pursued</div></th></tr></thead></table></th></tr><tr><th style="width: 40.8323%;"><div><strong><em>Imported Data (Client)</em></strong><em>: </em>Pseudonymised Information, which may include Online Data, and/or Offline Data that may be apportioned by Browsing Data, Attributes, Segments, Label Data and Interests.</div></th><th style="width: 14.0442%;"><div>Uploaded to the Quantcast platform or provided to us via an Application Programming Interface (“<strong>API</strong>”) by a particular Client for use on its behalf.</div><div><br /></div></th><th style="width: 45.1392%;"><div><br /></div><table><thead><tr><th style="width: 63.9002%;"><div>Create personalised ads profile (TCF Purpose 3)</div></th><th style="width: 35.8108%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 63.9002%;"><div>Select personalised ads (TCF Purpose 4)</div></th><th style="width: 35.8108%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 63.9002%;"><div>Apply market research to generate audience insights (TCF Purpose 9)</div></th><th style="width: 35.8108%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 63.9002%;"><div>Develop and improve products (TCF Purpose 10)</div></th><th style="width: 35.8108%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 63.9002%;"><div>Ensure security, prevent fraud, and debug (TCF Special Purpose 1)</div></th><th style="width: 35.8108%;"><div>Up to 30 days</div></th></tr></thead></table></th></tr><tr><th style="width: 40.8323%;"><div><strong><em>Imported Data (Third Party/Segment)</em></strong><em>: </em>Pseudonymised Information, which may include Online Data, and/or Offline Data that may be apportioned by Browsing Data, Attributes, Segments, Label Data and Interests.</div></th><th style="width: 14.0442%;"><div>Uploaded to the Quantcast platform or provided to us via an API by third-party Data Management Platforms or Data Providers.</div><div><br /></div></th><th style="width: 45.1392%;"><div><br /></div><table style="margin-left: calc(0%); width: 100%;"><thead><tr><th style="width: 63.355%;"><div>Create personalised ads profile (TCF Purpose 3)</div></th><th style="width: 36.356%;"><div>Up to 30 days </div></th></tr><tr><th style="width: 63.355%;"><div>Select personalised ads (TCF Purpose 4)</div></th><th style="width: 36.356%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 63.355%;"><div>Apply market research to generate audience insights (TCF Purpose 9)</div></th><th style="width: 36.356%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 63.355%;"><div>Develop and improve products (TCF Purpose 10)</div></th><th style="width: 36.356%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 63.355%;"><div>Ensure security, prevent fraud, and debug (TCF Special Purpose 1)</div></th><th style="width: 36.356%;"><div>Up to 30 days</div></th></tr></thead></table></th></tr><tr><th style="width: 40.8323%;"><div><strong><em>Inferences/Inferred Data</em></strong><em>:</em> Information drawn from the above-listed categories of information (i.e., Event Data, Bid Request Data, Imported Data (Client), and Imported Data (Third Party/Segment)).</div><div>We may, for example, use information that we have collected to infer your interests, age, gender, marital status, or income range. These Inferences may include Interests and Attributes.</div></th><th style="width: 14.0442%;"><div>Derived by Quantcast from previously collected Event Data, Bid Request Data, Imported Data (Client), and/or Imported Data (Third Party/Segment).</div><table><thead><tr><th><br /></th></tr></thead></table><div><br /></div></th><th style="width: 45.1392%;"><div><br /></div><table><thead><tr><th style="width: 63.0059%;"><div>Create personalised ads profile (TCF Purpose 3)</div></th><th style="width: 36.7051%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 63.0059%;"><div>Select personalised ads (TCF Purpose 4)</div></th><th style="width: 36.7051%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 63.0059%;"><div>Measure ad performance (TCF Purpose 7)</div></th><th style="width: 36.7051%;"><div>Up to 13 months</div></th></tr><tr><th style="width: 63.0059%;"><div>Measure content performance (TCF Purpose 8)</div></th><th style="width: 36.7051%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 63.0059%;"><div>Apply market research to generate audience insights (TCF Purpose 9)</div></th><th style="width: 36.7051%;"><div>Up to 13 months</div></th></tr><tr><th style="width: 63.0059%;"><div>Develop and improve products (TCF Purpose 10)</div></th><th style="width: 36.7051%;"><div>Up to 13 months</div></th></tr><tr><th style="width: 63.0059%;"><div>Ensure security, prevent fraud, and debug (TCF Special Purpose 1)</div></th><th style="width: 36.7051%;"><div>Up to 13 months</div></th></tr></thead></table></th></tr><tr><th style="width: 40.8323%;"><div><strong><em>Training Data</em></strong><em>: </em>Pseudonymous Information used to improve Quantcast’s algorithms and measure how well they are working.</div></th><th style="width: 14.0442%;"><div>Received from third-party data providers and matched to Pseudonymous Identifiers.</div></th><th style="width: 45.1392%;"><div><br /></div><table><thead><tr><th style="width: 69.169%;"><div>Create personalised ads profile (TCF Purpose 3)</div></th><th style="width: 30.542%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 69.169%;"><div>Measure content performance (TCF Purpose 8)</div></th><th style="width: 30.542%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 69.169%;"><div>Apply market research to generate audience insights (TCF Purpose 9)</div></th><th style="width: 30.542%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 69.169%;"><div>Develop and improve products (TCF Purpose 10)</div></th><th style="width: 30.542%;"><div>Up to 30 days</div></th></tr><tr><th style="width: 69.169%;"><div>Ensure security, prevent fraud, and debug (TCF Special Purpose 1)</div></th><th style="width: 30.542%;"><div>Up to 30 days</div></th></tr></thead></table></th></tr><tr><th style="width: 40.8323%;"><div><strong><em>Information you provide</em></strong><em>: </em>This may include your contact details, (e.g., name, email address, or phone number) and any commentary or other information you provide when you contact Quantcast.</div></th><th style="width: 14.0442%;"><div>Provided by you when you contact Quantcast.</div></th><th style="width: 45.1392%;"><div>Carrying out our legitimate business purposes.</div><div>Retention Period: 18 months</div></th></tr></thead></table><div>Additionally, any of the categories of Personal Information described above may be Processed for the following purposes.</div><table><thead><tr><th><div>Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</div></th><th rowspan="4"><div>Categories of Personal Information and associated retention periods are determined by the underlying purpose for which the Personal Information is Processed.</div></th></tr><tr><th><div>Responding to legal requests</div></th></tr><tr><th><div>Complying with relevant laws and regulations</div></th></tr><tr><th><div>Conducting research</div></th></tr><tr><th><div>Hosting of Personal Information for above-listed purposes</div></th><th><div>Technically, all Personal Information is Processed in the course of being hosted on a server or in cloud computing service. Retention periods for each category of Personal Information Processed are disclosed above.</div></th></tr></thead></table><div><em>Sensitive information</em>: We generally do not seek or permit sensitive Personal Information (e.g., information revealing an individual’s racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; genetic or biometric data that is Processed for the purpose of uniquely identifying an individual; information concerning an individual’s health, sex life, or sexual orientation; and information relating to criminal convictions and offenses) to be used in the Solutions. However, as allowed by applicable laws and rules, we may collect and Process non-sensitive health-related information (outside of the EEA, UK, and Switzerland) in connection with the delivery of the Solutions. We provide a list of standard health segments and a representative sample of custom health segments that we use for targeted advertising here. Please note that where we Process any of your sensitive Personal Information, we seek and obtain your consent and/or otherwise Process such information in accordance with applicable laws and rules.</div><div><em>Children’s information</em>: We do not seek or permit Personal Information from children under the age of 16. If a parent or guardian becomes aware that his or her child has provided us with Personal Information, that parent or guardian should contact us at privacy [at] quantcast [dot] com. If we become aware that a child has provided us with Personal Information, we will take all reasonable steps to delete such information from our files.</div><div><em>Contractual commitments from our Clients and third-party Data Providers</em>: We contractually require other companies that provide or make available to us Personal Information to take steps to ensure that we can lawfully Process such information, which include: (i) posting complete and accurate privacy policies that comply with applicable laws and rules and describe their Personal Information collection, use, and sharing practices; (ii) obtaining all legally-required consents and necessary permissions; and (iii) providing individuals with appropriate choices and the ability to opt out of the Processing of their Personal Information, where necessary or appropriate.</div><h2 id="information-use-and-legal-basis"><strong>Information use and legal basis</strong></h2><div>As described in the “<a href="#who-we-are-and"><u>Who we are and what we do</u></a>” section, we generally use the TCF as the mechanism for describing our Processing activities, and in Europe specifically for establishing our legal basis for Processing and managing users’ preferences for online personalised advertising and related activities. The TCF is designed to allow a digital business to present information and choices to users on its website relating to the Processing of their Personal Information.</div><div>We Process Personal Information for the purposes for which it was collected or provided to us. The table below describes the specific purposes for which we Process the Personal Information we collect or otherwise obtain about you. This table includes:</div><ul><li>the purposes for which Quantcast Processes Personal Information (which are tied to the defined purposes for Processing, special purposes, and features set forth in the <a href="https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/"><u>TCF Policies</u></a> and official technical documentation disseminated by IAB Europe where applicable),</li><li>a description of each Processing activity using TCF-specific terminology (to the extent applicable), and</li><li>the legal basis that we rely on to perform each of our Processing activities.</li></ul><div>Please note that in Europe, where we indicate that “<a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank">Legitimate Interests</a>” in accordance with the GDPR is the legal basis for Processing, we carry out the Processing in reliance on our legitimate interests or those of a third party (e.g., our Clients), provided that such interests are not outweighed by your interests or fundamental rights and freedoms.</div><table><thead><tr><th><div><strong>Processing Purpose / TCF Purpose (where TCF is applicable)</strong></div></th><th><div><strong>Description of Processing Activity (using TCF Purpose terms)</strong></div></th><th><div><strong><u>Legal Basis</u></strong><strong> for Processing </strong></div></th></tr><tr><th><div>Storing and/or accessing information on a device (TCF Purpose 1)</div></th><th><div>Cookies, Device Identifiers, or other information more fully described in association with the purposes below can be stored or accessed on your device for the purposes presented to you.</div></th><th><div>Consent</div></th></tr><tr><th><div>Selecting basic ads (TCF Purpose 2)</div></th><th><div>Ads can be shown to you based on the content you’re viewing, the app you’re using, your device’s Imprecise/Approximate Location Information, or your device type.</div><div>When selecting basic ads, Quantcast will:</div><ul><li>Use real-time information about the context in which the ad will be shown, including information about the content and your device, such as: device type and capabilities, User Agent, URL, and IP Address</li><li>Use your device’s Imprecise/Approximate Location Information</li><li>Control the frequency of ads shown to you</li><li>Sequence the order in which ads are shown to you</li><li>Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context</li></ul></th><th><div>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</div><div>Where we rely on Legitimate Interests, we carry out the Processing to help our advertiser Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads.</div></th></tr><tr><th><div>Creating a personalised ads profile (TCF Purpose 3)</div></th><th><div>A profile can be built about you and your Interests to show you personalised ads that are relevant to you.</div><div>To create or edit a profile for use in personalised advertising, Quantcast will:</div><ul><li>Collect information about you, including your activity, visits to websites or mobile apps or streaming media, or Imprecise/Approximate Location Information</li><li>Aggregate Attributes and Interests and Panel-based demographic information,</li><li>Combine information with other information previously collected, including from across websites or mobile apps or streaming media</li></ul></th><th><div>Consent</div></th></tr><tr><th><div>Selecting personalised ads (TCF Purpose 4)</div></th><th><div>When serving personalised ads, Quantcast will select personalised ads based on Personal Information collected from or about you, such as your prior activity, Interests, visits to websites or mobile apps or streaming media, Imprecise/Approximate Location Information, demographic information or Inferences.</div></th><th><div>Consent</div></th></tr><tr><th><div>Measuring ad performance (TCF Purpose 7)</div></th><th><div>Quantcast will measure the performance and effectiveness of ads that you see or interact with.</div><div>In particular, to measure whether and how ads were delivered to you and how you interacted with them, Quantcast will:</div><ul><li>Provide reporting to Clients about ads, including their effectiveness and performance</li><li>Provide reporting to Clients about your interactions with ads using data observed during your interaction with the ad</li><li>Provide reporting to Clients about the ads displayed on their properties</li><li>Measure whether an ad is serving in a suitable editorial environment (brand-safe) context</li><li>Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity</li><li>Combine this information with other information previously collected, including from across websites or mobile apps or streaming media</li></ul><div>In the provision of the Solutions to some Clients, Quantcast may correlate information between entries within its own datasets that have the same Pseudonymous Identifier or with information obtained from Ad Serving, Ad Verification, or Data Management Platforms/Data Providers. We do this to provide aggregated reporting to Clients about the number of visitors to their digital properties.</div><div>Quantcast does not apply Panel or similarly derived Audience Insights data to ad measurement data without a separate legal basis to apply market research to generate Audience Insights.</div></th><th><div>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</div><div>Where we rely on Legitimate Interests, we carry out the Processing to help our advertiser Clients meet their objective of ascertaining, measuring, and improving the effectiveness of their ad campaigns.</div></th></tr><tr><th><div>Measuring content performance (TCF Purpose 8)</div></th><th><div>The performance and effectiveness of content that you see or interact with can be measured.</div><div>To measure content performance, Quantcast will:</div><ul><li>Measure and report to Clients on how content was delivered to and interacted with by you</li><li>Provide reporting to Clients, using directly measurable or known information about your interactions with the content</li><li>Combine this information with other information previously collected, including from across visits to websites or mobile apps or streaming media</li></ul></th><th><div>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</div><div>Where we rely on Legitimate Interests, we carry out the Processing to help our Clients meet their objective of executing their digital content strategies more effectively.</div></th></tr><tr><th><div>Applying market research to generate Audience Insights (TCF Purpose 9)</div></th><th><div>Market research can be used to learn more about the Audiences who visit websites/mobile apps and view ads.</div><div>To generate Audience Insights, Quantcast will:</div><ul><li>Provide aggregate reporting to advertisers or their representatives (such as advertising agencies) about the Audiences reached by their ads, through Panel-based and similarly derived insights</li><li>Provide aggregate reporting to Clients about the Audiences that were served or interacted with content and/or ads on their properties by applying Panel-based and similarly derived insights</li><li>Associate Offline Data with you for the purposes of market research to generate Audience Insights (if we have declared that we will match and combine Offline Data sources)</li><li>Combine this information with other information previously collected, including from visits to websites or mobile apps or streaming media</li></ul></th><th><div>Consent or Legitimate Interests, depending on the choice of the Client that is using the TCF.</div><div>Where we rely on Legitimate Interests, we carry out the Processing to help our Clients meet their objectives of finding new customers and growing their brands through the delivery of relevant ads and/or executing their digital content strategies more effectively.</div></th></tr><tr><th><div>Developing and improving products (TCF Purpose 10 )</div></th><th><div>Your information can be used to improve Quantcast’s existing systems and software and to develop new products.</div><div>To develop and improve its products, Quantcast will:</div><ul><li>Use information to improve its existing products with new features and to develop new products</li><li>Create new models and algorithms through machine learning</li></ul><div>For example, Quantcast matches its datasets with Training Data, which usually includes Event Data, Bid Request Data, Imported Data (Client), and/or Imported Data (Third Party/Segment). Quantcast primarily uses Training Data to train its algorithms how to infer individuals’ Attributes and <u>Interests </u>in the context of the Solutions.</div></th><th><div>Consent or Legitimate Interest, depending on the choice of the Client that is using the TCF.</div><div>Where we rely on Legitimate Interests, we carry out the Processing to meet our organisational objective of continuously improving the Solutions for our Clients.</div></th></tr><tr><th><div>Ensuring security, preventing fraud, and debugging (TCF Special Purpose 1)</div></th><th><div>Your information can be used to monitor for and prevent fraudulent activity and ensure our systems and processes work properly and securely.</div><div>To ensure security, prevent fraud, and debug, Quantcast will:</div><table><thead><tr><th><ul><li>Ensure information is securely transmitted</li><li>Detect and prevent malicious, fraudulent, invalid, or illegal activity</li><li>Ensure correct and efficient operation of systems and processes, including monitoring and enhancing the performance of systems and processes engaged in permitted purposes</li></ul></th></tr></thead></table></th><th><div>Legitimate Interests</div><div>We conduct the Processing to meet organizational objectives such as to maintain our IT systems; to ensure the electronic security of our business; and to detect and prevent against malicious, fraudulent, invalid, and illegal activity.</div></th></tr><tr><th><div>Technically deliver ads or content (TCF Special Purpose 2)</div></th><th><div>Your device can receive and send information that allows you to see and interact with ads and content.</div><div>To deliver information and respond to technical requests, Quantcast will:</div><ul><li>Use your device’s IP Address to deliver an ad or content over the internet</li><li>Respond to your interactions with an ad or content by sending you to a landing page</li><li>Use information about your device type and capabilities for delivering ads or content (e.g., to deliver the right size ad creative or video file in a format supported by your device)</li></ul><div>Quantcast may also match Pseudonymous Identifiers with third parties in order to deliver ads to Audiences.</div></th><th><div>Legitimate Interests</div><div>We carry out the Processing to help our advertiser Clients meet their objective to ascertain, measure, and improve the effectiveness of their ad campaigns.</div></th></tr><tr><th><div>Matching and combining offline data sources (TCF Feature 1)</div></th><th><div>Offline Data can be combined with your online activity in support of one or more purposes or special purposes outlined in this table.</div></th><th><div>The legal basis will depend on the TCF Purpose pursued.</div></th></tr><tr><th><div>Linking different devices (TCF Feature 2)</div></th><th><div>Different devices can be determined as belonging to you or your household in support of one or more purposes.</div><div>Through Cross-Media Matching/Linking, Quantcast will:</div><ul><li>Deterministically determine that two or more devices belong to you or your household</li><li>Probabilistically determine that two or more devices belong to you or your household</li></ul></th><th><div>The legal basis will depend on the TCF Purpose pursued.</div></th></tr><tr><th><div>Receiving and using automatically sent device characteristics for identification (TCF Feature 3)</div></th><th><div>Your device will be distinguished from other devices based on information it automatically sends, such as IP Address or browser type.</div><div>In particular, Quantcast will:</div><ul><li>Create an identifier using information collected automatically from your device for specific characteristics (e.g., IP Address or User Agent information)</li><li>Use such an identifier to attempt to re-identify your device</li></ul></th><th><div>The legal basis will depend on the TCF Purpose pursued.</div></th></tr><tr><th><div>Establishing, bringing, or defending against complaints, legal claims (including threatened or anticipated legal claims), and regulatory inquiries</div></th><th><div>We Process, preserve, and share Personal Information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes.</div></th><th><div>Legitimate Interests</div><div>We carry out the Processing to meet our objective of protecting ourselves and others, including in connection with investigations, litigation, and regulatory inquiries.</div></th></tr><tr><th><div>Responding to legal requests</div></th><th><div>We preserve and share Personal Information in response to legal requests from law enforcement and other government officials, to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure of such information is necessary to comply with a judicial proceeding or court order.</div></th><th><div>Legitimate Interests</div><div>We carry out the Processing to meet our objective of protecting ourselves and others, including in connection with investigations and regulatory inquiries.</div></th></tr><tr><th><div>Complying with relevant laws and regulations</div></th><th><div>We Process Personal Information to comply with our legal obligations under applicable law.</div><div>Examples of Irish and EU laws enforceable in Ireland that could give rise to an obligation requiring us to Process Personal Information we hold about you are:</div><ul><li><strong>Civil and commercial matters</strong>: where we are in receipt of a court order to disclose information for the purposes of court proceedings, such as under Regulation (EU) No 1215/2012 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters</li><li><strong>Criminal matters</strong>: to comply with requests from Irish law enforcement to provide information in relation to an investigation, such as under Section 10 of the Criminal Justice (Miscellaneous Provisions) Act 1997 as amended by 6(1)(a) of the Criminal Justice Act 2006 or to take steps to report information to law enforcement where required</li><li><strong>Consumer matters</strong>: to comply with our obligations under consumer law, such as the Competition and Consumer Protection Act 2014 (e.g., where the Irish Competition and Consumer Protection Commission requests information)</li><li><strong>Corporate and taxation matters</strong>: to comply with our obligations under company legislation and tax law, such as the Companies Act 2014 or where the Irish Revenue requests information</li><li><strong>Regulatory matters</strong>: to comply with our obligations under data protection laws, including to engage with regulators, such as the Data Protection Commission under the GDPR and the Data Protection Act 2018</li></ul><div>See<a href="https://faq.whatsapp.com/general/laws-that-may-require-us-to-process-your-information"> </a><a href="https://legal.quantcast.com/#laws" rel="noopener noreferrer" target="_blank"><u>here</u></a> for the current list of laws which are enforceable in Ireland that give rise to a legal obligation for Quantcast which results in the Processing of Personal Information. As new laws may be enacted or other obligations may require us to Process your Personal Information, we will update this list from time to time.</div></th><th><div>Compliance with a legal obligation.</div></th></tr><tr><th><div>Conducting research</div></th><th><div>We use Personal Information to conduct research, surveys, product testing, and troubleshooting to help us operate and improve our products and services.</div></th><th><div>Legitimate Interests</div><div>We carry out the Processing to meet our organisational objective of delivering and continuously improving the Solutions for our Clients.</div></th></tr><tr><th><div>Hosting information</div></th><th><div>We Process Personal Information to manage our business, which includes hosting Personal Information in our on-premise data centers and/or cloud computing services.</div></th><th><div>Legitimate Interests</div><div>We carry out the Processing to meet our organisational objective of delivering the Solutions to our Clients.</div></th></tr></thead></table><h2 id="information-sharing"><strong>Information sharing </strong></h2><div>In connection with one or more of the purposes outlined in the “<a href="#information-use-and-legal-basis"><u>Information use and legal basis</u></a>” section above, we may share your Personal Information with the categories of third parties described below.</div><table><thead><tr><th><div><strong>Category of Recipient</strong></div></th><th><div><strong>Description and Purpose of Sharing</strong></div></th><th><div><strong>Categories of </strong><strong><u>Personal Information</u></strong><strong> Shared</strong></div></th></tr><tr><th><div>Quantcast-affiliated companies</div></th><th><div>We share your Personal Information with Quantcast-affiliated companies in order to provide the Solutions.</div></th><th><div>All or certain categories of Personal Information are shared only as necessary or appropriate.</div></th></tr><tr><th><div>Our vendors (including service providers/data processors)</div><div>Visit the <a href="https://legal.quantcast.com/#quantcast-partners" rel="noopener noreferrer" target="_blank"><u>Quantcast Partners</u></a> page for a list of our vendors.</div></th><th><div>We share your Personal Information with vendors who act on our behalf and are subject to binding contractual obligations and restrictions on the Processing of Personal Information we share with them. For example, these companies assist with information hosting, information Processing, database management, and administrative tasks.</div></th><th><div>All or certain categories of Personal Information are shared only as necessary or appropriate.</div></th></tr><tr><th><div>Our partners, such as Data Management Platforms and Data Providers and Advertising Exchanges</div><div>Visit the <a href="https://legal.quantcast.com/#quantcast-partners" rel="noopener noreferrer" target="_blank"><u>Quantcast Partners</u></a> page for a list of our Partners</div></th><th><div>We share Pseudonymous Identifiers with companies that we partner with to support the operation of the Solutions. Specifically, Quantcast shares Pseudonymous Identifiers with 1) data providers via Data Management Platforms for the purpose of performing Cookie Syncing/Matches with Imported Data (Client) and Third Party/Segment Data, and 2) and Advertising Exchanges for the purpose of serving ads.</div></th><th><div>Pseudonymous Identifiers.</div></th></tr><tr><th><div>Relevant third parties as part of a corporate transaction</div></th><th><div>In the event of a reorganisation, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may share your Personal Information with (or transfer your Personal Information to) certain third parties, such as the acquiring entity and its advisors. We may also make certain information available to a potential investor or purchaser (and their advisers) in advance of any such transaction’s completion.</div></th><th><div>All or certain categories of Personal Information are shared only as necessary or appropriate.</div></th></tr><tr><th><div>Competent governmental and public authorities</div></th><th><div>We may share your Personal Information with governmental and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests.</div></th><th><div>All or certain categories of Personal Information are shared only as necessary or appropriate.</div></th></tr><tr><th><div>Other third parties</div></th><th><div>We will share your Personal Information with other third parties at your direction or with your consent.</div><div>Additionally, we may share your Personal Information as necessary or appropriate or where otherwise permitted by law to:</div><ul><li>Enforce our agreements</li><li>Protect our operations</li><li>Protect our rights, privacy, safety, property, and/or those of other persons</li><li>Allow us to pursue available remedies or limit damages that we may sustain</li></ul></th><th><div>All or certain categories of Personal Information are shared only as necessary or appropriate.</div></th></tr></thead></table><div>We also create and share with our Clients insights or reports regarding the makeup of the Audiences that visit their digital properties or the performance of their advertising campaigns. These insights and reports may contain aggregated data from which individual users cannot be uniquely identified or data from which Quantcast has removed Pseudonymous Identifiers.</div><h2 id="information-security"><strong>Information security</strong></h2><div>We employ appropriate organisational and technical security safeguards designed to keep Personal Information secure when it is transmitted to us and once we receive it. These measures may include encryption and employment of information storage security technologies to restrict access to our network. However, please be aware that no method of transmitting information over the internet or storing information is completely secure.</div><h2 id="information-retention"><strong>Information retention</strong></h2><div>We retain your Personal Information for as long as necessary for the purposes for which it was collected, as described in the “<a href="#information-collection"><u>Information Collection</u></a>” section above, except where we are required to retain the information for a longer period of time. Once Personal Information has reached its retention period, as applicable, we may either de-identify it (for CCPA purposes), anonymise it (for GDPR purposes) or permanently delete it.</div><h2 id="international-transfers"><strong>International transfers</strong></h2><div>Quantcast operates a global service, and we engage vendors located around the world to help us deliver the Solutions. Accordingly, your Personal Information may be transferred outside of the country or region in which you reside, including to the United States and other countries where either our data centers, vendors, affiliates, or Partners are located. Where we transfer your Personal Information internationally, we do so in accordance with applicable law.</div><div>If you are based in the EEA, UK, or Switzerland, please note that we may need to transfer your Personal Information to countries that have not been recognised by the<a href="https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en"><u> European Commision</u></a> and/or the <a href="https://www.gov.uk/government/publications/uk-approach-to-international-data-transfers/international-data-transfers-building-trust-delivering-growth-and-firing-up-innovation#uk-adequacy"><u>UK government </u></a>as providing an adequate level of protection for Personal Information. We generally use EU Standard Contractual Clauses (to facilitate both controller-to-controller and controller-to-processor transfers) or other government-approved contracts that provide appropriate safeguards for Personal Information that is transferred to countries that have not been recognised as providing an adequate level of protection. You can contact us at privacy@quantcast.com to request a copy of our Standard Contractual Clauses.</div><div>In certain limited circumstances, we rely on other lawful mechanisms for international transfers of Personal Information or rely on derogations, such as the contractual necessity derogation.</div><h2 id="additional-disclosures"><strong>Additional disclosures for EEA, UK, and Switzerland residents </strong></h2><div>If you are located in the EEA, UK, or Switzerland, please note that the Solutions are provided by our European entity, Quantcast International Limited. In Processing Personal Information in the context of providing the Solutions to our Clients, Quantcast Internal Limited generally acts as a data controller. More specifically, Quantcast International Limited is a joint controller along with its Client when we jointly determine the purposes for which your Personal Information will be Processed. For example, we are joint controllers with Advertisers and Publishers for Personal Information that is collected as Quantcast Cookies, or using Pixels, Tags and SDKs deployed by our Clients on their digital properties, and for the Processing of other Personal Information introduced into the Solutions directly by the Client. This is because both Quantcast and the Client have influence over whether and how we collect and Process the Personal Information. In limited situations, Quantcast is the sole data controller of Personal Information when we are Processing it for our own independent purposes, for instance when we use a Quantcast Pseudonymous Identifier or we derive aggregated analytics for modeling, developing our algorithms, or improving the Solutions.</div><h3 id="your-choices">Your choices and legal rights</h3><div>Under applicable law, you may have certain rights in relation to your Personal Information. Additional details about the rights that you may have and how to exercise such rights can be found below.</div><ul><li><strong>Right of access</strong>:<strong> </strong>The right to request access to your Personal Information and receive certain information, including the categories of your Personal Information we collect and disclose. To exercise this right, see our request form <a href="https://www.quantcast.com/privacy/data-subject-rights/"><u>here</u></a>.</li><li><strong>Right of rectification/correction</strong>: The right to request that we rectify (or correct) inaccurate Personal Information about you. In practice, if you seek to exercise your right of rectification/correction, due to the limited Personal Information we Process, we satisfy this right by providing you with the option to request deletion of your Personal Information. To request the deletion of your Personal Information, see our request form <a href="https://www.quantcast.com/privacy/data-subject-rights/"><u>here</u></a>.</li><li><strong>Right of erasure/deletion</strong>: The right, in certain cases, to request that we delete your Personal Information, provided there are valid grounds for doing so and subject to applicable law and exceptions. To exercise this right, see our request form <a href="https://www.quantcast.com/privacy/data-subject-rights/" rel="noopener noreferrer" target="_blank"><u>here</u></a>.</li><li><strong>Right to data portability</strong>: The right, in certain cases, to receive a copy of your Personal Information in a structured, commonly used, and machine-readable format and transmit such information to another controller. To exercise this right, see our request form <a href="https://www.quantcast.com/privacy/data-subject-rights/" rel="noopener noreferrer" target="_blank"><u>here</u></a>.</li><li><strong>Right to object (marketing)</strong>: The right to object to the Processing of your Personal Information for direct marketing purposes. In practice, we satisfy this right by providing you with the option to opt out of our Processing of your Personal Information for advertising purposes. To exercise this right, see our opt-out page <a href="https://www.quantcast.com/opt-out/"><u>here</u></a>. Additionally, as noted in the “<a href="https://app.pactsafe.com/contracts/337835/edit#_heading=h.2et92p0"><u>Self Regulatory Standards</u></a>” section above, we are a member of the NAI and a DAA and EDAA participating company. Each of these self-regulatory bodies offers a tool that allows individuals to opt out of receiving targeted advertising from Quantcast and other participating companies. These links will take you to the <a href="http://www.networkadvertising.org/managing/opt_out.asp"><u>NAI opt-out</u></a> page and the <a href="http://www.aboutads.info/choices/"><u>DAA opt-out</u></a> page. If you are located in Europe, you may prefer to visit the <a href="http://www.youronlinechoices.eu/"><u>EDAA opt-out</u></a> page.</li><li><strong>Right to object (legitimate interests)</strong>: The right to object to the Processing of your Personal Information where we Process it on the basis of our legitimate interests, as described in the “<a href="#information-use-and-legal-basis"><u>Information Use and Legal Bases</u></a>” section above. Unless we have compelling legitimate grounds or the information is needed for the establishment, exercise or defense of legal claims, we will cease Processing your Personal Information when you object. To exercise this right, see our opt-out page <a href="https://www.quantcast.com/opt-out/" rel="noopener noreferrer" target="_blank"><u>here</u></a>.</li><li><strong>Right to restrict Processing</strong>: The right, in certain cases, to temporarily restrict our Processing of your Personal Information, provided there are valid grounds for doing so. In practice, if you seek to exercise your right to restrict the Processing of your Personal Information, we will treat it as an exercise of the right on an ongoing, rather than temporary, basis (i.e., the request will be treated as you exercising the right to object to the Processing of your Personal Information). To exercise this right, see our opt-out page <a href="https://www.quantcast.com/opt-out/" rel="noopener noreferrer" target="_blank"><u>here</u></a>.</li><li><strong>Right to withdraw your consent</strong>: The right to withdraw the consent you have provided at any time, where we Process your Personal Information on the basis of your consent. Please note that the lawfulness of any Processing undertaken prior to your withdrawal of consent shall not be affected by the withdrawal. To exercise this right, see our opt-out page <a href="https://www.quantcast.com/opt-out/"><u>here</u></a>.</li><li><strong>Right to lodge a complaint</strong>:<strong> </strong>The right to complain to the relevant authority regarding the Processing of your Personal Information by us or on our behalf. In the EU, the lead supervisory authority is the <a href="https://forms.dataprotection.ie/contact"><u>Irish Data Protection Commissioner.</u></a> See the section “<a href="#contact-us"><u>Contact Us</u></a>” below.</li></ul><div>Please note that the rights listed above may not be exercised in certain circumstances, such as when the Processing of your Personal Information is necessary to comply with a legal obligation to which we are subject or for the exercise or defense of legal claims. Additionally, in order to protect your privacy, we may require proof of your identity before we can act on your request but only where it is necessary and proportionate to request this information.</div><div>If you are based in the EEA, UK, or Switzerland and have issues or questions about the above-listed rights, you may contact our European Data Protection Officer via <a href="mailto:dpo@quantcast.com"><u>dpo@quantcast.com</u></a>.</div><div>If you are based in the EEA, UK, or Switzerland, under applicable law, you also generally have the right not to be subject to a decision when it is based on automated Processing (i.e., an operation that is performed without any human intervention), if it produces a legal effect (i.e., impacts your legal rights) or significantly affects you in a similar way (e.g., significantly affects your financial circumstances or ability to access essential goods or services). Please note, however, that Quantcast does not make decisions based solely on automated Processing that produce a legal effect or similarly significantly affect individuals.</div><h2 id="california-privacy-rights"><strong>California privacy rights </strong></h2><div>The California Consumer Privacy Act (“<strong>CCPA</strong>”) provides California residents with certain rights. Pursuant to the CCPA, we are providing the following additional details regarding the categories of Personal Information about California residents that we collect, use, and disclose.</div><div><em>Categories of personal information collected</em>: We have collected the following categories of Personal Information from California residents within the last twelve (12) months:</div><ul><li><em>Identifiers</em>, such as IP Address and other similar Pseudonymous Identifiers.</li><li><em>Internet or other electronic network activity information</em>, including browsing history and information regarding individuals’ interactions with websites or mobile apps or streaming media.</li><li><em>Geolocation data</em>, such as Imprecise/Approximate Location Information derived from device IP Addresses.</li><li><em>Inferences</em>, which refers to inferences drawn from any of the information in these categories of Personal Information to predict the individual’s characteristics.</li></ul><div><em>Categories of sources of personal information</em>: As described in the “<a href="#information-collection"><u>Information collection</u>”</a> section above, we collect the above-listed categories of Personal Information directly from individuals; through automated means (e.g. Pixels, Tags and SDKs, Cookies or Bid Requests); and from third parties (e.g., our Clients).</div><div><em>Disclosures of personal information</em>: As described in the “<a href="#information-sharing"><u>Information sharing</u></a>” section above, in the preceding twelve (12) months, we have disclosed Personal Information about California residents in all of the above-listed categories of Personal Information to our affiliates and vendors. Additionally, in the preceding twelve (12) months, we have disclosed Identifiers to our partners.</div><div><em>Sale of personal information</em>: Quantcast does not “sell” (as defined in the CCPA) Personal Information and has not “sold” Personal Information in the preceding twelve (12) months in relation to operating the Solutions.</div><div><em>Individual rights and requests</em>: If you are a California resident, you have the right to request that we:</div><ul><li>Disclose to you the following information covering the 12 months preceding your request:<ul><li>the categories of Personal Information we have collected about you and the categories of sources from which we collected such information;</li><li>the specific pieces of Personal Information we have collected about you;</li><li>the business or commercial purpose for collecting Personal Information about you;</li><li>the categories of third parties with whom we shared or to whom we disclosed such Personal Information; and</li><li>if we sold or disclosed your Personal Information for a business purpose, two separate lists disclosing:<ul><li>sales, identifying the Personal Information categories that each category of recipient received; and</li><li>disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.</li></ul></li></ul></li><li>Delete the <a href="https://legal.quantcast.com/#key-terms" rel="noopener noreferrer" target="_blank"><u>Per</u><u>s</u><u>onal Information</u></a><u> </u>we have collected from you.</li></ul><div>We will not discriminate against you if you decide to exercise your rights under the CCPA.</div><div>If you are interested in exercising one or more of the rights outlined above, please click the relevant link in the <a href="#your-choices"><u>“Your choices and legal rights”</u></a> section above. You may also submit requests by contacting us via email at privacy [at] quantcast [dot] com. We will attempt to verify your identity and respond to your request consistent with the CCPA.</div><div>If you authorise a natural person or business entity to submit a request on your behalf (an “<strong>Authorised Agent</strong>”), the Authorised Agent may use the submission methods noted above. As part of our verification process, we will require proof concerning their status as an Authorised Agent, which may include proof of their registration with the California Secretary of State to conduct business in California and/or proof that they have power of attorney in accordance with California probate law. We may also require you to verify your identity directly with us or directly confirm with us that you provided the agent with permission to submit the request.</div><div>Information about annual data requests is available <a href="https://www.quantcast.com/legal/annual-data-requests/" rel="noopener noreferrer" target="_blank"><u>here</u></a>.</div><h2 id="contact-us"><strong>Contact us </strong></h2><div>If you have any questions about this Privacy Policy or our information handling practices, please feel free to contact us.</div><div>Individuals located in the United States, please contact us at:</div><div>Quantcast Corp.</div><div>795 Folsom Street</div><div>San Francisco, CA 94107</div><div>Email: privacy [at] quantcast [dot] com</div><div>Individuals located outside of the United States, please contact us at:</div><div>Quantcast International Limited</div><div>Beaux Lane House</div><div>Lower Mercer Street</div><div>Dublin 2, Ireland</div><div>Email: privacy.qil [at] quantcast [dot] com</div><div>The Data Protection Officer (DPO) for Quantcast International Limited can be contacted at <a href="mailto:dpo@quantcast.com"><u>dpo@quantcast.com</u></a>.</div><div>If you have contacted us or our DPO about a privacy or information use concern and feel that we have not addressed it satisfactorily, you may contact our US-based third party dispute resolution provider (free of charge) at <a href="https://feedback-form.truste.com/watchdog/request"><u>https://feedback-form.truste.com/watchdog/request</u></a>.</div><div>If you are a resident of the EEA, UK, or Switzerland, you also have the right to lodge a complaint against us with our lead supervisory authority, the <a href="https://www.dataprotection.ie/docs/Home/4.htm"><u>Irish Data Protection Commission</u></a>, or the <a href="http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm"><u>supervisory authority</u></a> in your country of residence.</div><h2 id="changes-to-this-privacy-policy"><strong>Changes to this Privacy Policy</strong></h2><div>We may revise this Privacy Policy from time to time to reflect changes in our practices with respect to the collection, use, and/or disclosure of Personal Information or changes in applicable law. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last updated. Any changes will become effective when we post a revised version of this Privacy Policy unless otherwise specified.</div><div>Some of our changes will be minor, but if we make significant changes to how we use or share your Personal Information, we will:</div><ul><li>inform you in advance by posting a notice on our website</li><li>wait for a period of time before implementing the changes</li></ul><div>We encourage you to review this Privacy Policy periodically to remain informed about our information handling and privacy practices.</div> </div> </div> </div> </div> </div> </div> <div id="contract-id-489051" class="contract-container group-item " data-id="489051" data-key="quantcast-buyer-terms" data-groups="43191" style="display: none;"> <div class="contract-header"> <h2>Quantcast Buyer Terms</h2> <div class="row"> <div class="six columns" id="version-effective-date-489051"> <label for="select-version-489051" class="select-version select-version-label">Version</label> <select name="versions-489051" id="select-version-489051" class="select-version select-version-select input-select"> <option selected value="contract-id-489051-version-67c9f239bc6bd1b56c65698f" class="contract-id-489051-version-67c9f239bc6bd1b56c65698f" data-version="5.3">Version 5.3  (Current)</option> <option value="contract-id-489051-version-67509adbebf3bcf6cf72fd06" class="contract-id-489051-version-67509adbebf3bcf6cf72fd06" data-version="5.2">Version 5.2</option> <option value="contract-id-489051-version-664f8c47a423d6354df3f539" class="contract-id-489051-version-664f8c47a423d6354df3f539" data-version="5.1">Version 5.1</option> <option value="contract-id-489051-version-6626f54262813be91dbf9d5f" class="contract-id-489051-version-6626f54262813be91dbf9d5f" data-version="5.0">Version 5.0</option> <option value="contract-id-489051-version-6626e3d87f875918eac781bc" class="contract-id-489051-version-6626e3d87f875918eac781bc" data-version="4.0">Version 4.0</option> <option value="contract-id-489051-version-65ca76e9ceb36f0191fab8cd" class="contract-id-489051-version-65ca76e9ceb36f0191fab8cd" data-version="3.0">Version 3.0</option> <option value="contract-id-489051-version-65ca76a89f3f17d1b65b115e" class="contract-id-489051-version-65ca76a89f3f17d1b65b115e" data-version="2.0">Version 2.0</option> <option value="contract-id-489051-version-65a85868dc6b683b13fc82b9" class="contract-id-489051-version-65a85868dc6b683b13fc82b9" data-version="1.0">Version 1.0</option> </select> </div> </div> </div> <div id="contract-versions-489051"> <div id="contract-id-489051-version-67c9f239bc6bd1b56c65698f" data-vid="67c9f239bc6bd1b56c65698f" class="version-container js-version-container-489051 " style="display: block;"> <div id="version-languages-67c9f239bc6bd1b56c65698f" class="version-translation-container"> <div id="version-67c9f239bc6bd1b56c65698f-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Buyer Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective March 6th 2025</h5> <a id="download-version-67c9f239bc6bd1b56c65698f-locale-en-us" href="https://quantcast.pactsafe.io/versions/67c9f239bc6bd1b56c65698f.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-67c9f239bc6bd1b56c65698f"> <h1 style="text-align: center;"><a id="_55l93i7wqi0z"></a><strong><span style="font-size: 14px;">QUANTCAST BUYER TERMS</span></strong></h1><div><strong><span style="font-size: 14px;">Last Updated: March 6, 2025</span></strong></div><p><em>If Company has an active, duly executed contract for one or more of the Services, that existing agreement will govern Company’s use of such Services within the scope of such agreement instead of these Quantcast Buyer Terms (“</em><strong><em>Agreement</em></strong><em>”).</em></p><p>This Agreement is a legally binding contract between Quantcast and Company. “<strong>Company</strong>” means (A) when an individual accepts this Agreement on his or her own behalf, such individual, or (B) when an individual accepts this Agreement on behalf of a company or other legal entity, that company or legal entity. “<strong>Quantcast</strong>” means (X) Quantcast Corp. if Company is domiciled in the United States, (Y) Quantcast Australia Pty. Ltd. if Company is domiciled in any country or territory located in the Asia Pacific (APAC) region and (Z) Quantcast International Limited if Company is domiciled in any other country or territory.</p><p>Quantcast may modify this Agreement. Quantcast will notify Company by making the revised version available on this page or an identified successor page, and an updated revision date will indicate that changes have been made. If Company does not accept the changes, Company must stop using the Services. Company’s continued use of the Services after Quantcast publishes changes means that Company consents to the updates.</p><h1><a id="_xjt2yfc54qs8"></a><strong><span style="font-size: 18px;">1.</span></strong><span style="font-size: 18px;"> <strong>Incorporated Terms</strong></span></h1><p>This Agreement incorporates the following additional terms (“<strong>Incorporated Terms</strong>”), as updated from time to time:</p><ul><li><a href="https://legal.quantcast.com/#campaign-policy">Quantcast Campaign Policy</a> (“<strong>Campaign Policy</strong>”)</li><li><a href="https://legal.quantcast.com/#privacy-implementation-for-quantcast-advertiser-partners">Privacy Implementation for Quantcast Buyers</a> (“<strong>Privacy Implementation</strong>”)</li><li><a href="https://legal.quantcast.com/#us-data-privacy-addendum">US State Data Privacy Addendum</a>, to the extent the Services include processing Personal Information subject to U.S. State Privacy Laws (as defined in such Addendum) (“<strong>DPA</strong>”)</li><li><a href="https://legal.quantcast.com/#international-data-privacy-addendum">International Data Privacy Addendum</a>, to the extent that the Services include processing Personal Data subject to International Privacy Laws (as defined in such Addendum) (also “<strong>DPA</strong>”)</li><li>Any applicable<a href="https://legal.quantcast.com/#additional-terms-ad-buyer"> Additional Terms</a> (defined below)</li></ul><h1><a id="_eqqbdipqabur"></a><strong><span style="font-size: 18px;">2.</span></strong><span style="font-size: 18px;"> <strong>Services</strong></span></h1><p>2.1. “<strong>Services</strong>” means the Quantcast platform (“<strong>Platform</strong>”) and, to the extent provided by Quantcast under this Agreement, Campaign Tags, Platform Data, and any other services provided by Quantcast. The Services may permit Company to purchase ad placements on third-party media (e.g., webpages, apps, video, and other content/properties) (“<strong>Inventory</strong>”) that are made available by third-party providers (“<strong>Inventory Providers</strong>”) and Third-Party Services (defined below). For clarity, the “Services” do not include Inventory or Third-Party Services.</p><p>2.2. Some Services may be subject to different or additional terms (“<strong>Additional Terms</strong>”) that are described on the Additional Terms page linked above, in the Platform or otherwise made available to Company in writing. Unless the parties agree in writing for Quantcast to provide campaign management services or professional services, the Services do not include those services.</p><h1><a id="_lhtfv7mez7uq"></a><strong><span style="font-size: 18px;">3.</span></strong><span style="font-size: 18px;"> <strong>Accounts and Authorized Users</strong></span></h1><p>3.1. Company will ensure its account information is accurate and current. Company will promptly notify Quantcast of any accidental disclosure or unauthorized use of Company access credentials. Quantcast</p><p>may review and, if needed, correct, the information and setup associated with Company’s account and Authorized Users. Company must obtain Quantcast’s prior written consent before adding third-party Authorized Users (i.e., non-employees) and Quantcast may require such third-party Authorized Users to enter into separate terms with Quantcast.</p><p>3.2. “<strong>Authorized User</strong>” means an individual authorized by Company to use Company’s account on the Platform. Each Authorized User must use unique access credentials. Company is solely responsible for all Authorized Users, the level of permissioning of each Authorized User, and all activity under its account, including the confidentiality of all access credentials. Without limiting the foregoing, Company will immediately notify Quantcast of any accidental disclosure or unauthorized use of any access credentials. Company will ensure that all Authorized Users use Company’s account solely on behalf of Company, and are aware of, and comply with, this Agreement. For the avoidance of doubt, Company is liable for any breach of this Agreement by any Authorized User.</p><h1><a id="_3y6ghpn0jdp6"></a><strong><span style="font-size: 18px;">4.</span></strong><span style="font-size: 18px;"> <strong>Company Clients</strong></span></h1><p>If Company is using the Services on behalf of third-party clients (“<strong>Clients</strong>”), Company represents and warrants that it has all rights and authorizations needed to do so. Company will only use the Services for Clients with which Company has a direct written agency agreement and will obligate its Clients to comply with this Agreement, including the Incorporated Terms. Company is responsible for the actions and/or inactions of Clients and for ensuring their compliance.</p><h1><a id="_9dyr6o3l8av3"></a><strong><span style="font-size: 18px;">5.</span></strong><span style="font-size: 18px;"> <strong>Fees and Payment</strong></span></h1><p>5.1. Fees will be provided in the Platform or by other written means.</p><p>5.2. Unless Quantcast approves a different payment arrangement in writing, Company authorizes Quantcast to charge amounts owed under this Agreement to Company’s credit card, via automatic ACH, or such other similar payment method, at Quantcast’s option. Company will provide its most current credit card and/or other information required to complete payment, and keep such information updated if it changes. For the avoidance of doubt, if Company makes credit card, wire transfer or ACH payments or such other similar payment method, Company agrees to the applicable third-party terms as set forth in the Additional Terms. If Quantcast authorizes Company to pay invoices in arrears, Company will pay invoices within thirty (30) days of the invoice date. Quantcast may revise Company’s credit limit or require prepayment at any time in its sole discretion. Quantcast may charge interest at a rate of 2% per month (or the legal maximum, whichever is lower) for late payments. Company is responsible for reasonable out-of-pocket costs that Quantcast incurs to collect unpaid invoices. All payment obligations are non-cancelable and all amounts paid for Services provided are non-refundable. If Company requires a purchase order to make payments, Company will include the corresponding purchase order number in the Platform. All amounts due must be paid without setoff or deduction.</p><p>5.3. Company is solely responsible for all amounts due for any Third-Party Services that Company opts to use. Company acknowledges that any charges for Third-Party Services shown in the Platform or otherwise provided by Quantcast are based on the information Quantcast receives from the third parties and are subject to the final amounts charged by such third parties.</p><p>5.4. Quantcast is the system of record and is solely responsible for calculating all metrics related to the Services, including all amounts owed under this Agreement. Company acknowledges that all metrics, fees and other amounts shown in Platform are preliminary and final amounts will be as confirmed, invoiced or billed by Quantcast.</p><p>5.5. All charges under this Agreement are exclusive of all taxes and duties, if any. Company is responsible for and must pay all sales and use or other transactional taxes and duties including interest and penalty imposed on the amounts charged hereunder, or from the performance of this Agreement for which Quantcast issues an invoice. Company will promptly reimburse Quantcast for any such tax or duty and indemnify Quantcast and hold Quantcast harmless for any such taxes and duties that Quantcast must pay to a tax authority for which Company is responsible. If Company claims a tax exemption, Company must provide Quantcast with appropriate exemption certificates or documentation charges (including, without limitation, VAT or GST) acceptable to tax authorities.</p><h1><a id="_artxotk08b3v"></a><strong><span style="font-size: 18px;">6.</span></strong><span style="font-size: 18px;"> <strong>Services License and Requirements</strong></span></h1><p>6.1. Company may use the Services solely as set forth in this Agreement. Subject to this Agreement, Quantcast grants Company a limited, non-exclusive, non-transferable, and non-sublicensable license to</p><p>(a) access and use the Services on a self-serve basis, and (b) use the Platform Data presented via the Services solely for the purpose of using the Services.</p><p>6.2. Company will obtain all rights necessary to perform tracking and analytics, and store and serve the advertisements (“<strong>Ads</strong>”) associated with Company’s campaigns (“<strong>Campaigns</strong>”). Company will not use the Services with Ads, Company Media, other content or products or services that violate any applicable laws, regulations, third-party rights, or this Agreement including the Incorporated Terms. If Company asks Quantcast to take actions on behalf of Company or otherwise assist with Company’s use of the Services, Company consents to the actions and/or inactions that Quantcast takes on its behalf and retains sole responsibility for such assisted use of the Services.</p><p>6.3. Company will not: (a) attempt to circumvent any Services security measure, (b) share its access credentials, (c) grant direct or indirect access to the Services to any third-party (other than an Authorized User of a Client, if applicable), (d) reproduce, distribute, modify, prepare derivative works of, translate, reverse engineer, reverse compile, or disassemble the Services, including Platform Data, (e) introduce viruses or other malware into the Services or to end users, (f) share reports generated by the Services with any third-party (other than the relevant Client who is obligated to treat such reports confidentially) or (g) use information collected during the course of Campaigns (e.g., via Company’s own tag, third party tags, etc.) outside Company’s use of the Services, including to create or enrich profiles of individual end users, including regarding third-party media (e.g., webpages, apps, video and other content/properties) that the end users have visited or the content or general interest area of such media. For example, Company may not create an audience of a particular publisher’s end users based on information derived or obtained by using the Services.</p><p>6.4. For the avoidance of doubt, Quantcast may collect analytics information about its customers’ use of the Services (e.g., how Authorized Users engage with the Platform user interface, etc.) for purposes of understanding how its customers use the Services and providing, customizing, and improving the Services.</p><p>6.5. Quantcast reserves the right but not the obligation to place the AdChoices icon (or a similar icon) on Ads that do not already include such icon.</p><p>6.6. Except as expressly set forth in this Agreement, neither party grants the other party any rights, express or implied, and each party reserves all rights. If Company provides Quantcast with feedback regarding the Services, Company hereby grants Quantcast a perpetual, irrevocable, fully paid up right and license to such feedback, without accounting, attribution, or compensation to Company.</p><h1><a id="_e5c6lebikq5b"></a><strong><span style="font-size: 18px;">7.</span></strong><span style="font-size: 18px;"> <strong>Data Issues</strong></span></h1><p>7.1. Data Definitions<strong>:</strong></p><p>7.1.1. “<strong>Aggregated Data</strong>” means generalized, combined data from numerous campaigns of multiple Quantcast customers, including Company, that concerns campaign parameters, goals, or performance results of such campaigns and that does not permit identification of Company or any other Quantcast customer of the Services.</p><p>7.1.2. “<strong>Campaign Data</strong>” means the campaign-related reporting data generated in the course of the Services and provided to Company under this Agreement, such as Campaign performance reports. For the avoidance of doubt, Campaign Data does not include Tag Data.</p><p>7.1.3. “<strong>Campaign Tag</strong>” means a tag, pixel or other element provided by Quantcast to Company for Company or Clients to place on Company Media to enable the collection of Tag Data under this Agreement. For clarity, the term “Campaign Tags” does not refer to any ad serving tags or Measure tags provided by Quantcast (i.e., if Company elects to use Quantcast ad serving or Quantcast Measure).</p><p>7.1.4. “<strong>Company Data</strong>” means all information and materials that are onboarded to Company’s account in the Platform, whether directly or via a third-party (e.g., an onboarding service provider).</p><p>Without limiting the foregoing, Company Data includes all Campaign parameters (the data entered into the Platform for a Campaign such as name, budget, targeting strategy, etc.), Tag Data and any data onboarded by or on behalf of Company (e.g., first and/or third-party audiences). Company Data is a subset of Company’s Confidential Information.</p><p>7.1.5. “<strong>Company Media</strong>” means the Ads, websites, apps and other digital properties and content on which Company or Clients place Campaign Tags.</p><p>7.1.6. “<strong>Model</strong>” means the predictive profile of shared attributes and characteristics of a group of end users that Company desires to reach in a Campaign, created algorithmically by deriving observations from Company Data and Platform Data. For the avoidance of doubt, Models do not include any data at individual end user level or any end user-level identifiers that may be used to distinguish one end user from another end user (such as an end user ID or IP address).</p><p>7.1.7. “<strong>Platform Data</strong>” means the data residing in the Platform or otherwise generated or used in connection with the Services that does not constitute Company Data or Campaign Data, including Aggregated Data, Models, and third-party data (“<strong>Third-Party Data</strong>”). Some Platform Data may be presented to Company in the Platform user interface while other Platform Data may be used by the Platform on the back end (i.e., behind the scenes) to provide the Services. Platform Data is a subset of Quantcast’s Confidential Information.</p><p>7.1.8. “<strong>Tag Data</strong>” means the data collected via Campaign Tags.</p><p>7.2. <u>Company Data</u>: As between the parties, Company Data is the exclusive property of Company and/or the applicable Client. As to all Company Data (whether provided by Company, Client or a third-party on Company’s or a Client’s behalf), Company represents and warrants that it has sufficient rights to provide Company Data for use by Quantcast in compliance with this Agreement. Quantcast may use Company Data solely in compliance with the DPAs (including to create Models for Company, deliver Campaigns and create audience insights, etc.). Quantcast will not share Company</p><p>Data with any third-party except to the extent that Company requests third-party services that utilize Company Data (e.g., third-party measurement), Company Data is included as a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) or as otherwise authorized by Company. In addition, Quantcast may use non- Company-identifiable inferences made from Tag Data to produce, and as contained in, the Aggregated Data.</p><p>7.3. <u>Platform Data</u>: As between the parties, Platform Data is the exclusive property of Quantcast (or its third-party partners). Company may use Platform Data (whether directly, to the extent presented to Company in the Platform, or indirectly, to the extent used by the Platform to enable the Services) solely internally and solely for the purpose of using the Services as described in this Agreement. As to any Platform Data that Company can access and export using the self-serve features of the Platform, Company will not share such Platform Data with any third-party except, if applicable, Company’s Client(s) that such Platform Data pertains to and/or third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement<em>. </em>If Quantcast provides Company with Platform Data outside the self-serve features of the Platform (e.g., further detail about available audiences, etc.), such Platform Data is subject to any applicable Additional Terms. Company will not attempt to extract or recreate any Third-Party Data or other Platform Data that is not readily accessible via the normal functionality presented in the Platform or assemble similar data or audience segments itself (directly or indirectly through a third-party) on the basis of Third-Party Data or other Platform Data or information derived from the use of such data under this Agreement.</p><p>7.4. <u>Campaign Data</u>: Company may use Campaign Data for its internal business purposes provided that (a) it complies with its privacy policy, (b) it complies with the terms of this Agreement, and (c) it does not disclose Campaign Data to any third-party except, if applicable, Company’s Client(s) that such Campaign Data pertains to and/or third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement. Quantcast may use Campaign Data (i) to provide the Services, and (ii) within a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) or as otherwise authorized by Company.</p><p>7.5. <u>Models</u>: Models reside solely within the Platform and are not directly accessible to Company. Company’s license above includes the ability to use Models as an integrated part of the Services, solely for the purpose of selecting and gaining insights about the end users that Company wishes to reach with its Campaigns. Quantcast will not share Models generated for the purpose of Company’s Campaigns with other customers.</p><p>7.6. <u>Client Data</u>: Upon request from a Client (or an authorized third party on Client’s behalf, including Company), Quantcast is authorized to use the Client Data associated with such Client in accordance with such request (including sharing such Client Data with another entity within the Quantcast Platform). For clarity, “<strong>Client Data</strong>” means the (i) Tag Data from Client websites, apps and/or other digital properties; and (ii) Quantcast’s proprietary analysis of such data. Client Data does not include any predictive models or data segments created using the Tag Data or any Campaign Data generated from Campaigns delivered using such Client Data.</p><p>7.7. <u>No Off-Platform Use</u>: Company will not use the Services, the Campaign Data, or any information derived from the Services, Models or Campaign Data to create or enrich profiles of individual end users or to retarget any end user except via the Services.</p><h1><a id="_s0d545vdo39x"></a><strong><span style="font-size: 18px;">8.</span></strong><span style="font-size: 18px;"> <strong>Compliance and Privacy</strong></span></h1><p>8.1. Each party will comply with all applicable laws and regulations (Quantcast in its provision of the Services in the form provided by Quantcast and Company in its use of the Services), including Applicable Privacy Laws and applicable self-regulatory principles, such as the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (“<strong>DAA</strong>”) or the Network Advertising Initiative Code of Conduct (“<strong>NAI</strong>”). “<strong>Applicable Privacy Laws</strong>” means US State Privacy Laws and International Privacy Laws (defined in the linked DPAs). Company will comply with the Incorporated Terms.</p><p>8.2. Company will not use the Service or any Third Party Service with any (a) Direct Identifiers, any special or sensitive categories of personal data as defined by Applicable Privacy Laws, including by placing Campaign Tags on Ads or Company Media whose content reveals special or sensitive categories of personal data of an end user, or personal data relating to criminal offenses or criminal convictions; or</p><p>(b) any data of children, including by placing Campaign Tags on Ads or Company Media directed at children; or (c) data related to any end user that has requested deletion or opted out (collectively, “<strong>Prohibited Data</strong>”). “<strong>Direct Identifier</strong>” means any information that identifies a particular individual without additional information, including name, address, mobile number, email address, financial account number or government-issued identifier. Direct Identifiers do not include pseudonymous identifiers such as IP address, cookie ID and certain hashed identifiers (e.g., email addresses that have been encoded using a cryptographic hashing function to obfuscate the email). For purposes of this Agreement, “<strong>children</strong>” refers to anyone age 16 or under or such other age specified by Applicable Privacy Laws under which the processing of personal information is prohibited or requires opt-in or parental consent.</p><p>8.3. Company represents and warrants that it is not a covered entity under the Health Insurance Portability and Accountability Act (“HIPAA”), and does not have equivalent status under comparable local or international laws and regulations. If Company is using the Services on behalf of Clients, Company represents and warrants that Clients are not covered entities under the Health Insurance Portability and Accountability Act (“HIPAA”), and do not have equivalent status under comparable local or international laws and regulations.</p><h1><a id="_9azl4ib469sp"></a><strong><span style="font-size: 18px;">9.</span></strong><span style="font-size: 18px;"> <strong>Third-Party Services</strong></span></h1><p>9.1. If Company uses any third-party branded product or service in connection with the Services (including Third-Party Data made available for use via the Services) (“<strong>Third-Party Service</strong>”), the following additional terms apply.</p><p>9.2. Company is solely responsible for complying with any applicable third-party terms and requirements. For Third-Party Services offered via the Platform, such third-party terms and requirements may be provided in the Platform, the Additional Terms, otherwise by Quantcast or by the third-party.</p><p>9.3. Quantcast is not responsible for Third-Party Services and makes no representations as to such services, including their privacy practices. Quantcast cannot guarantee continued availability or pricing of Third-Party Services and may stop enabling access to them without liability. Company may be required to register for or log into Third-Party Services on their respective websites or to share Company Data with Third-Party Services (e.g., services requiring data integration).</p><h1><a id="_gxshbndiwv59"></a><strong><span style="font-size: 18px;">10.</span></strong><span style="font-size: 18px;"> <strong>Marketing, Publicity</strong></span></h1><p>Quantcast may include Company’s name and logo in descriptions of Quantcast’s partners on its website, in media, in promotional materials, and in the Platform. Company will not use Quantcast’s name or logo without prior written permission. All goodwill from the use of Quantcast’s name or logo inures to Quantcast. Neither party will make a press release or any other public statement about this Agreement without the other party’s prior agreement.</p><h1><a id="_nucr56napxu3"></a><strong><span style="font-size: 18px;">11.</span></strong><span style="font-size: 18px;"> <strong>Confidentiality</strong></span></h1><p>“<strong>Confidential Information</strong>” means information that the disclosing party identifies as confidential or the receiving party should reasonably understand to be confidential given the circumstances of the disclosure and the nature of the information. Confidential Information does not include information that the receiving party can demonstrate: (a) it knew without restriction before receipt from the disclosing party, (b) is publicly available through no fault of the receiving party, (c) it rightfully received from a third-party without a duty of confidentiality, or (d) is independently developed without use of or reference to Confidential Information. The receiving party may use Confidential Information only to fulfill its obligations under this Agreement and must use at least reasonable care to prevent any unauthorized use or disclosure of Confidential Information, but in any event no less stringent a standard than receiving party applies to its own Confidential Information. The receiving party may share Confidential Information with its employees, agents and contractors who need to know it, as long as they are bound to confidentiality obligations that are consistent with this Agreement, provided that the receiving party shall remain solely responsible for their compliance with this Agreement. If compelled to do so by law, the receiving party may disclose Confidential Information as long as it provides reasonable prior notice to the disclosing party (unless legally prohibited). For the avoidance of doubt, nothing in this Agreement prohibits Quantcast from using and sharing high level data that is compiled and summarized from the combination of Campaign Data with equivalent data generated by campaigns of other Quantcast customers, that does not allow identification of Company or Clients. Company will delete all Quantcast Confidential Information promptly upon termination of this Agreement.</p><h1><a id="_r2x9udafs8ng"></a><strong><span style="font-size: 18px;">12.</span></strong><span style="font-size: 18px;"> <strong>Indemnity</strong></span></h1><p>12.1. Quantcast shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents, and their respective successors, heirs and assigns (“<strong>Company Parties</strong>”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“<strong>Liabilities</strong>”) incurred by the Company Parties in connection with any third-party claim (including any regulatory or governmental action) (“<strong>Claim</strong>”) that Quantcast’s proprietary technology that provides the Services, in the form provided by Quantcast, infringes any patent or other third-party intellectual property right. Company shall indemnify, defend and hold harmless Quantcast, its affiliated entities, and its and their directors, officers, employees and agents, and its and their respective successors, heirs and assigns (“<strong>Quantcast Parties</strong>”) against any Liabilities incurred by the Quantcast Parties in connection with any Claim arising out of or relating to (a) Company’s (including any Client’s, if applicable) use of the Services or Third-Party Services in violation of this Agreement; (b) Company Data or Ads; (c) the nature of Company’s or any Client’s products, services and industry, including without limitation any claims in the nature of product liability or any claim or allegation that such services or products are not in compliance with applicable industry-specific laws, or (d) breach of Sections 6.2. 6.3, 7 or 8.</p><p>12.2. The indemnified party will promptly notify the indemnifying party of any indemnified claim (provided that failure to notify promptly will only relieve the indemnifying party of its obligations to the extent it demonstrates material prejudice from the failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend such claim. The indemnifying party will not enter into any settlement or compromise that does not fully absolve the indemnified party of liability.</p><p>12.3. Quantcast will have no obligation for any claim arising from or related to (a) compliance with Company specifications, (b) combination of the Services with products or services not supplied by Quantcast, (c) adaptation or modification of the Services or Campaign Data, (d) Company’s failure to follow instructions provided by Quantcast that would have cured the cause of action, (e) use of the Services or Campaign Data other than as described herein, or (f) Inventory or Third-Party Services selected and/or purchased by Company. In such cases, Company will indemnify, defend, and hold harmless the Quantcast Parties from and against any Liabilities arising directly or indirectly from such claims.</p><p>12.4. If Quantcast’s right to provide the Services is enjoined or in Quantcast’s opinion is likely to be enjoined, Quantcast may obtain the right to continue providing the Services, replace or modify the Services so that they become non-infringing or terminate this Agreement. Quantcast’s obligations as stated in this Section 12 are Quantcast’s sole and exclusive liability and Company’s sole remedy as to infringement.</p><h1><a id="_m7dgc2nkchib"></a><strong><span style="font-size: 18px;">13.</span></strong><span style="font-size: 18px;"> <strong>Account Closure, Termination and Suspension</strong></span></h1><p>13.1. Company may close its account at any time via the Platform. Quantcast may terminate this Agreement upon notice for any reason or no reason. Sections 5, 6.6, 7 and 11-15 will survive account closure or termination of this Agreement, in addition to any other sections that by their nature would be presumed to, will survive account closure or termination.</p><p>13.2. Without limiting any other remedies, Quantcast may immediately suspend or terminate any individual Campaign, Authorized User’s access, and/or Company or Client account, including if Quantcast in its sole discretion suspects that a Campaign, Authorized User, Client, or Company is in breach this Agreement (including, without limitation, any failure to comply with the Incorporated Terms. If Quantcast suspends or closes Company’s account, Company may not re-open an account without Quantcast’s prior written approval.</p><h1><a id="_c5tg90jl3g6l"></a><strong><span style="font-size: 18px;">14.</span></strong><span style="font-size: 18px;"> <strong>DISCLAIMER, LIMITATION OF LIABILITY</strong></span></h1><p>14.1. QUANTCAST MAKES NO REPRESENTATIONS REGARDING PERFORMANCE OR THE RESULTS AND BENEFITS FROM THE SERVICES, OR THAT THE PLATFORM OR ANY INFORMATION WILL BE ERROR-FREE, ALWAYS AVAILABLE OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION. QUANTCAST HAS NO LIABILITY FOR THIRD-PARTY SERVICES. QUANTCAST MAY MODIFY OR DISCONTINUE ANY OR ALL SERVICES AT ANY TIME, FOR ANY OR NO REASON, WITH OR WITHOUT NOTICE.</p><p>14.2. EXCEPT FOR CLAIMS RELATING TO INDEMNIFICATION (SECTION 12), NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING AS A RESULT OF DELAYS, LOSS OF DATA, LOSS OF USE OR LOSS OF PROFIT) ARISING OUT OF OR RELATED TO THIS AGREEMENT, HOWEVER CAUSED AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OF LIABILITY BROUGHT (INCLUDING CONTRACT OR NEGLIGENCE), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS SECTION 14.2 LIMITS ANY LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY WHICH CANNOT LEGALLY BE LIMITED.</p><p>14.3. EXCEPT FOR CLAIMS RELATING TO PAYMENTS DUE (SECTION 5), AND/OR INDEMNIFICATION (SECTION 12), IN NO EVENT WILL EITHER PARTY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATED TO THIS AGREEMENT EXCEED THE GREATER OF (A) ONE HUNDRED THOUSAND U.S. DOLLARS (US $100,000) OR (B) THE ACTUAL AMOUNT PAID AND/OR PAYABLE TO QUANTCAST FOR THE PROVISION OF SERVICES TO COMPANY IN THE TWELVE (12) MONTHS PRIOR TO THE DATE THE LIABILITY FIRST AROSE.</p><p>14.4. The limitations and exclusions contained in this Agreement represent the parties’ agreement based upon the perceived level of risk associated with this Agreement and the payments made hereunder.</p><h1><a id="_kgrv6biesfuw"></a><strong><span style="font-size: 18px;">15.</span></strong><span style="font-size: 18px;"> <strong>General</strong>.</span></h1><p>15.1. This Agreement is the entire agreement of the parties relating to the Services and it supersedes all other commitments and understandings with respect to the Services. For the avoidance of doubt, this Agreement does not apply to or include Quantcast Measure. To the extent that Incorporated Terms conflict with the main body of this Agreement, the Incorporated Terms will control. Any other terms included in a purchase order or similar document will be of no force and effect.</p><p>15.2. Except for Quantcast’s right to make changes as described herein, no changes to this Agreement are effective unless such changes are in writing and signed by Quantcast.</p><p>15.3. This Agreement and all matters arising out of or relating to this Agreement will be governed by (i) the laws of the State of California if Quantcast is Quantcast Corp.; (ii) the laws of New South Wales,</p><p>Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the laws of Ireland if Quantcast is Quantcast International Limited, each without regard to its conflict of law provisions.</p><p>15.4. Any legal action or proceeding relating to this Agreement will be brought exclusively in (i) the state or federal courts in the Northern District of California if Quantcast is Quantcast Corp.; (ii) the relevant courts in New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the relevant courts in Dublin, Ireland if Quantcast is Quantcast International Limited. Quantcast and Company hereby agree to submit to the jurisdiction of, and agree that venue is proper in, these courts (as applicable). Actions arising under or related to this Agreement or the Services must be brought in the initiating party’s individual capacity, not as a plaintiff or class member in any class action or similar proceeding.</p><p>15.5. The Services may be subject to export and/or import control laws and regulations. Company is solely responsible for complying with all applicable export control laws and regulations.</p><p>15.6. Unless provided otherwise in the Additional Terms, there are no third-party beneficiaries to this Agreement.</p><p>15.7. All notices will be in writing. Notices to Company may be delivered via the Platform or sent to the address associated with Company’s account. Notices to Quantcast will be sent to the applicable physical and email addresses set forth below for Quantcast. Notice will be deemed to have been given upon: (a) the date delivered in person; (b) the day after the date sent by overnight courier; or (c) the date posted in the Platform by Quantcast. Notices may be confirmed by email.</p><p><strong>Quantcast Corp</strong>.: 795 Folsom Street, San Francisco, CA 94107, United States of America <strong>Quantcast Australia Pty. Ltd</strong>.: The Executive Centre, Level 24, 300 Barangaroo Avenue, Sydney, NSW, 2000, Australia</p><p><strong>Quantcast International Limited</strong>: Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland</p><p><strong>Attn</strong>: Legal Department</p><p><strong>Email</strong>: legal@quantcast.com</p><p>15.8. Quantcast will not be liable for any failure or delay in the performance of its obligations hereunder on account of events beyond Quantcast’s reasonable control.</p><p>15.9. This Agreement and the licenses granted herein are not transferable or assignable without prior written consent of the non-transferring or non-assigning party except that a party may upon written notice assign this Agreement to an acquirer of substantially all of that party’s assets, stock or business by sale, merger or otherwise or to an Affiliate. “<strong>Affiliate</strong>” means an entity that controls, is controlled by or is under common control with a party. Any assignment or transfer in violation of this section will be null and void. This Agreement will inure to the benefit of the successors and permitted assigns of the parties.</p><p>15.10. The parties have been represented in execution of this Agreement by legal counsel or have voluntarily declined to seek such counsel. If any provision of this Agreement is unenforceable, the validity of the remaining provisions will not be affected.</p><p>15.11. Quantcast’s failure to exercise or enforce any right or provision of this Agreement will not constitute a waiver of such right or provision. Any waiver of any provision of this Agreement will be effective only if made explicitly, in writing and signed by Quantcast.</p> </div> </div> </div> </div> <div id="contract-id-489051-version-67509adbebf3bcf6cf72fd06" data-vid="67509adbebf3bcf6cf72fd06" class="version-container js-version-container-489051 " style="display: none;"> <div id="version-languages-67509adbebf3bcf6cf72fd06" class="version-translation-container"> <div id="version-67509adbebf3bcf6cf72fd06-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Buyer Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective December 4th 2024  <span class="light">to</span>  March 6th 2025</h5> <a id="download-version-67509adbebf3bcf6cf72fd06-locale-en-us" href="https://quantcast.pactsafe.io/versions/67509adbebf3bcf6cf72fd06.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-67509adbebf3bcf6cf72fd06"> <h1 style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 18px;"><strong>QUANTCAST BUYER TERMS</strong></span></h1><p><strong>Last Updated: September 19, 2024</strong></p><p><em>If Company has an active, duly executed contract for one or more of the Services, that existing agreement will govern Company’s use of such Services within the scope of such agreement instead of these Quantcast Buyer Terms (“</em><strong><em>Agreement</em></strong><em>”).</em></p><p>This Agreement is a legally binding contract between Quantcast and Company. “<strong>Company</strong>” means (A) when an individual accepts this Agreement on his or her own behalf, such individual, or (B) when an individual accepts this Agreement on behalf of a company or other legal entity, that company or legal entity. “<strong>Quantcast</strong>” means (X) Quantcast Corp. if Company is domiciled in the United States, (Y) Quantcast Australia Pty. Ltd. if Company is domiciled in any country or territory located in the Asia Pacific (APAC) region and (Z) Quantcast International Limited if Company is domiciled in any other country or territory.</p><p>Quantcast may modify this Agreement. Quantcast will notify Company by making the revised version available on this page or an identified successor page, and an updated revision date will indicate that changes have been made. If Company does not accept the changes, Company must stop using the Services. Company’s continued use of the Services after Quantcast publishes changes means that Company consents to the updates.</p><h1><a id="_xjt2yfc54qs8"></a><strong><span style="font-size: 18px;">1.</span></strong><span style="font-size: 18px;"> </span><strong><span style="font-size: 18px;">Incorporated Terms</span></strong></h1><p>This Agreement incorporates the following additional terms (“<strong>Incorporated Terms</strong>”), as updated from time to time:</p><ul><li><a href="https://legal.quantcast.com/#campaign-policy">Quantcast Campaign Policy</a> (“<strong>Campaign Policy</strong>”)</li><li><a href="https://legal.quantcast.com/#privacy-implementation-for-quantcast-advertiser-partners">Privacy Implementation for Quantcast Buyers</a> (“<strong>Privacy Implementation</strong>”)</li><li><a href="https://legal.quantcast.com/#us-data-privacy-addendum">US State Data Privacy Addendum</a>, to the extent the Services include processing Personal Information subject to U.S. State Privacy Laws (as defined in such Addendum) (“<strong>DPA</strong>”)</li><li><a href="https://legal.quantcast.com/#international-data-privacy-addendum">International Data Privacy Addendum</a>, to the extent that the Services include processing Personal Data subject to International Privacy Laws (as defined in such Addendum) (also “<strong>DPA</strong>”)</li><li>Any applicable<a href="https://legal.quantcast.com/#additional-terms-ad-buyer"> Additional Terms</a> (defined below)</li></ul><h1><a id="_eqqbdipqabur"></a><strong><span style="font-size: 18px;">2.</span></strong><span style="font-size: 18px;"> </span><strong><span style="font-size: 18px;">Services</span></strong></h1><p>2.1. “<strong>Services</strong>” means the Quantcast platform (“<strong>Platform</strong>”) and, to the extent provided by Quantcast under this Agreement, Campaign Tags, Platform Data, and any other services provided by Quantcast. The Services may permit Company to purchase ad placements on third-party media (e.g., webpages, apps, video, and other content/properties) (“<strong>Inventory</strong>”) that are made available by third-party providers (“<strong>Inventory Providers</strong>”) and Third-Party Services (defined below). For clarity, the “Services” do not include Inventory or Third-Party Services.</p><p>2.2. Some Services may be subject to different or additional terms (“<strong>Additional Terms</strong>”) that are described on the Additional Terms page linked above, in the Platform or otherwise made available to Company in writing. Unless the parties agree in writing for Quantcast to provide campaign management services or professional services, the Services do not include those services.</p><h1><a id="_lhtfv7mez7uq"></a><strong><span style="font-size: 18px;">3.</span></strong><span style="font-size: 18px;"> </span><strong><span style="font-size: 18px;">Accounts and Authorized Users</span></strong></h1><p>3.1. Company will ensure its account information is accurate and current. Company will promptly notify Quantcast of any accidental disclosure or unauthorized use of Company access credentials. Quantcast</p><p>may review and, if needed, correct, the information and setup associated with Company’s account and Authorized Users. Company must obtain Quantcast’s prior written consent before adding third-party Authorized Users (i.e., non-employees) and Quantcast may require such third-party Authorized Users to enter into separate terms with Quantcast.</p><p>3.2. “<strong>Authorized User</strong>” means an individual authorized by Company to use Company’s account on the Platform. Each Authorized User must use unique access credentials. Company is solely responsible for all Authorized Users, the level of permissioning of each Authorized User, and all activity under its account, including the confidentiality of all access credentials. Without limiting the foregoing, Company will immediately notify Quantcast of any accidental disclosure or unauthorized use of any access credentials. Company will ensure that all Authorized Users use Company’s account solely on behalf of Company, and are aware of, and comply with, this Agreement. For the avoidance of doubt, Company is liable for any breach of this Agreement by any Authorized User.</p><h1><a id="_3y6ghpn0jdp6"></a><strong><span style="font-size: 18px;">4.</span></strong><span style="font-size: 18px;"> </span><strong><span style="font-size: 18px;">Company Clients</span></strong></h1><p>If Company is using the Services on behalf of third-party clients (“<strong>Clients</strong>”), Company represents and warrants that it has all rights and authorizations needed to do so. Company will only use the Services for Clients with which Company has a direct written agency agreement and will obligate its Clients to comply with this Agreement, including the Incorporated Terms. Company is responsible for the actions and/or inactions of Clients and for ensuring their compliance.</p><h1><a id="_9dyr6o3l8av3"></a><strong><span style="font-size: 18px;">5.</span></strong><span style="font-size: 18px;"> </span><strong><span style="font-size: 18px;">Fees and Payment</span></strong></h1><p>5.1. Fees will be provided in the Platform or by other written means.</p><p>5.2. Unless Quantcast approves a different payment arrangement in writing, Company authorizes Quantcast to charge amounts owed under this Agreement after the end of each month to Company’s credit card, via automatic ACH, or such other similar payment method, at Quantcast’s option. Company will provide its most current credit card and/or other information required to complete payment, and keep such information updated if it changes. For the avoidance of doubt, if Company makes credit card, wire transfer or ACH payments or such other similar payment method, Company agrees to the applicable third-party terms as set forth in the Additional Terms. If Quantcast authorizes Company to pay invoices in arrears, Company will pay invoices within thirty (30) days of the invoice date. Quantcast may revise Company’s credit limit or require prepayment at any time in its sole discretion. Quantcast may charge interest at a rate of 2% per month (or the legal maximum, whichever is lower) for late payments. Company is responsible for reasonable out-of-pocket costs that Quantcast incurs to collect unpaid invoices. All payment obligations are non-cancelable and all amounts paid for Services provided are non-refundable. If Company requires a purchase order to make payments, Company will include the corresponding purchase order number in the Platform. All amounts due must be paid without setoff or deduction.</p><p>5.3. Company is solely responsible for all amounts due for any Third-Party Services that Company opts to use. Company acknowledges that any charges for Third-Party Services shown in the Platform or otherwise provided by Quantcast are based on the information Quantcast receives from the third parties and are subject to the final amounts charged by such third parties.</p><p>5.4. Quantcast is the system of record and is solely responsible for calculating all metrics related to the Services, including all amounts owed under this Agreement. Company acknowledges that all metrics, fees and other amounts shown in Platform are preliminary and final amounts will be as confirmed, invoiced or billed by Quantcast.</p><p>5.5. All charges under this Agreement are exclusive of all taxes and duties, if any. Company is responsible for and must pay all sales and use or other transactional taxes and duties including interest and penalty imposed on the amounts charged hereunder, or from the performance of this Agreement for which Quantcast issues an invoice. Company will promptly reimburse Quantcast for any such tax or duty and indemnify Quantcast and hold Quantcast harmless for any such taxes and duties that Quantcast must pay to a tax authority for which Company is responsible. If Company claims a tax exemption, Company must provide Quantcast with appropriate exemption certificates or documentation charges (including, without limitation, VAT or GST) acceptable to tax authorities.</p><h1><a id="_artxotk08b3v"></a><strong><span style="font-size: 18px;">6.</span></strong><span style="font-size: 18px;"> </span><strong><span style="font-size: 18px;">Services License and Requirements</span></strong></h1><p>6.1. Company may use the Services solely as set forth in this Agreement. Subject to this Agreement, Quantcast grants Company a limited, non-exclusive, non-transferable, and non-sublicensable license to</p><p>(a) access and use the Services on a self-serve basis, and (b) use the Platform Data presented via the Services solely for the purpose of using the Services.</p><p>6.2. Company will obtain all rights necessary to perform tracking and analytics, and store and serve the advertisements (“<strong>Ads</strong>”) associated with Company’s campaigns (“<strong>Campaigns</strong>”). Company will not use the Services with Ads, Company Media, other content or products or services that violate any applicable laws, regulations, third-party rights, or this Agreement including the Incorporated Terms. If Company asks Quantcast to take actions on behalf of Company or otherwise assist with Company’s use of the Services, Company consents to the actions and/or inactions that Quantcast takes on its behalf and retains sole responsibility for such assisted use of the Services.</p><p>6.3. Company will not: (a) attempt to circumvent any Services security measure, (b) share its access credentials, (c) grant direct or indirect access to the Services to any third-party (other than an Authorized User of a Client, if applicable), (d) reproduce, distribute, modify, prepare derivative works of, translate, reverse engineer, reverse compile, or disassemble the Services, including Platform Data, (e) introduce viruses or other malware into the Services or to end users, (f) share reports generated by the Services with any third-party (other than the relevant Client who is obligated to treat such reports confidentially) or (g) use information collected during the course of Campaigns (e.g., via Company’s own tag, third party tags, etc.) outside Company’s use of the Services, including to create or enrich profiles of individual end users, including regarding third-party media (e.g., webpages, apps, video and other content/properties) that the end users have visited or the content or general interest area of such media. For example, Company may not create an audience of a particular publisher’s end users based on information derived or obtained by using the Services.</p><p>6.4. For the avoidance of doubt, Quantcast may collect analytics information about its customers’ use of the Services (e.g., how Authorized Users engage with the Platform user interface, etc.) for purposes of understanding how its customers use the Services and providing, customizing, and improving the Services.</p><p>6.5. Quantcast reserves the right but not the obligation to place the AdChoices icon (or a similar icon) on Ads that do not already include such icon.</p><p>6.6. Except as expressly set forth in this Agreement, neither party grants the other party any rights, express or implied, and each party reserves all rights. If Company provides Quantcast with feedback regarding the Services, Company hereby grants Quantcast a perpetual, irrevocable, fully paid up right and license to such feedback, without accounting, attribution, or compensation to Company.</p><h1><a id="_e5c6lebikq5b"></a><strong><span style="font-size: 18px;">7.</span></strong><span style="font-size: 18px;"> </span><strong><span style="font-size: 18px;">Data Issues</span></strong></h1><p>7.1. Data Definitions<strong>:</strong></p><p>7.1.1. “<strong>Aggregated Data</strong>” means generalized, combined data from numerous campaigns of multiple Quantcast customers, including Company, that concerns campaign parameters, goals, or performance results of such campaigns and that does not permit identification of Company or any other Quantcast customer of the Services.</p><p>7.1.2. “<strong>Campaign Data</strong>” means the campaign-related reporting data generated in the course of the Services and provided to Company under this Agreement, such as Campaign performance reports. For the avoidance of doubt, Campaign Data does not include Tag Data.</p><p>7.1.3. “<strong>Campaign Tag</strong>” means a tag, pixel or other element provided by Quantcast to Company for Company or Clients to place on Company Media to enable the collection of Tag Data under this Agreement. For clarity, the term “Campaign Tags” does not refer to any ad serving tags or Measure tags provided by Quantcast (i.e., if Company elects to use Quantcast ad serving or Quantcast Measure).</p><p>7.1.4. “<strong>Company Data</strong>” means all information and materials that are onboarded to Company’s account in the Platform, whether directly or via a third-party (e.g., an onboarding service provider).</p><p>Without limiting the foregoing, Company Data includes all Campaign parameters (the data entered into the Platform for a Campaign such as name, budget, targeting strategy, etc.), Tag Data and any data onboarded by or on behalf of Company (e.g., first and/or third-party audiences). Company Data is a subset of Company’s Confidential Information.</p><p>7.1.5. “<strong>Company Media</strong>” means the Ads, websites, apps and other digital properties and content on which Company or Clients place Campaign Tags.</p><p>7.1.6. “<strong>Model</strong>” means the predictive profile of shared attributes and characteristics of a group of end users that Company desires to reach in a Campaign, created algorithmically by deriving observations from Company Data and Platform Data. For the avoidance of doubt, Models do not include any data at individual end user level or any end user-level identifiers that may be used to distinguish one end user from another end user (such as an end user ID or IP address).</p><p>7.1.7. “<strong>Platform Data</strong>” means the data residing in the Platform or otherwise generated or used in connection with the Services that does not constitute Company Data or Campaign Data, including Aggregated Data, Models, and third-party data (“<strong>Third-Party Data</strong>”). Some Platform Data may be presented to Company in the Platform user interface while other Platform Data may be used by the Platform on the back end (i.e., behind the scenes) to provide the Services. Platform Data is a subset of Quantcast’s Confidential Information.</p><p>7.1.8. “<strong>Tag Data</strong>” means the data collected via Campaign Tags.</p><p>7.2. <u>Company Data</u>: As between the parties, Company Data is the exclusive property of Company and/or the applicable Client. As to all Company Data (whether provided by Company, Client or a third-party on Company’s or a Client’s behalf), Company represents and warrants that it has sufficient rights to provide Company Data for use by Quantcast in compliance with this Agreement. Quantcast may use Company Data solely in compliance with the DPAs (including to create Models for Company, deliver Campaigns and create audience insights, etc.). Quantcast will not share Company</p><p>Data with any third-party except to the extent that Company requests third-party services that utilize Company Data (e.g., third-party measurement), Company Data is included as a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) or as otherwise authorized by Company. In addition, Quantcast may use non- Company-identifiable inferences made from Tag Data to produce, and as contained in, the Aggregated Data.</p><p>7.3. <u>Platform Data</u>: As between the parties, Platform Data is the exclusive property of Quantcast (or its third-party partners). Company may use Platform Data (whether directly, to the extent presented to Company in the Platform, or indirectly, to the extent used by the Platform to enable the Services) solely internally and solely for the purpose of using the Services as described in this Agreement. As to any Platform Data that Company can access and export using the self-serve features of the Platform, Company will not share such Platform Data with any third-party except, if applicable, Company’s Client(s) that such Platform Data pertains to and/or third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement<em>. </em>If Quantcast provides Company with Platform Data outside the self-serve features of the Platform (e.g., further detail about available audiences, etc.), such Platform Data is subject to any applicable Additional Terms. Company will not attempt to extract or recreate any Third-Party Data or other Platform Data that is not readily accessible via the normal functionality presented in the Platform or assemble similar data or audience segments itself (directly or indirectly through a third-party) on the basis of Third-Party Data or other Platform Data or information derived from the use of such data under this Agreement.</p><p>7.4. <u>Campaign Data</u>: Company may use Campaign Data for its internal business purposes provided that (a) it complies with its privacy policy, (b) it complies with the terms of this Agreement, and (c) it does not disclose Campaign Data to any third-party except, if applicable, Company’s Client(s) that such Campaign Data pertains to and/or third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement. Quantcast may use Campaign Data (i) to provide the Services, and (ii) within a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) or as otherwise authorized by Company.</p><p>7.5. <u>Models</u>: Models reside solely within the Platform and are not directly accessible to Company. Company’s license above includes the ability to use Models as an integrated part of the Services, solely for the purpose of selecting and gaining insights about the end users that Company wishes to reach with its Campaigns. Quantcast will not share Models generated for the purpose of Company’s Campaigns with other customers.</p><p>7.6. <u>Client Data</u>: Upon request from a Client (or an authorized third party on Client’s behalf, including Company), Quantcast is authorized to use the Client Data associated with such Client in accordance with such request (including sharing such Client Data with another entity within the Quantcast Platform). For clarity, “<strong>Client Data</strong>” means the (i) Tag Data from Client websites, apps and/or other digital properties; and (ii) Quantcast’s proprietary analysis of such data. Client Data does not include any predictive models or data segments created using the Tag Data or any Campaign Data generated from Campaigns delivered using such Client Data.</p><p>7.7. <u>No Off-Platform Use</u>: Company will not use the Services, the Campaign Data, or any information derived from the Services, Models or Campaign Data to create or enrich profiles of individual end users or to retarget any end user except via the Services.</p><h1><a id="_s0d545vdo39x"></a><strong><span style="font-size: 18px;">8.</span></strong><span style="font-size: 18px;"> </span><strong><span style="font-size: 18px;">Compliance and Privacy</span></strong></h1><p>8.1. Each party will comply with all applicable laws and regulations (Quantcast in its provision of the Services in the form provided by Quantcast and Company in its use of the Services), including Applicable Privacy Laws and applicable self-regulatory principles, such as the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (“<strong>DAA</strong>”) or the Network Advertising Initiative Code of Conduct (“<strong>NAI</strong>”). “<strong>Applicable Privacy Laws</strong>” means US State Privacy Laws and International Privacy Laws (defined in the linked DPAs). Company will comply with the Incorporated Terms.</p><p>8.2. Company will not use the Service or any Third Party Service with any (a) Direct Identifiers, any special or sensitive categories of personal data as defined by Applicable Privacy Laws, including by placing Campaign Tags on Ads or Company Media whose content reveals special or sensitive categories of personal data of an end user, or personal data relating to criminal offenses or criminal convictions; or</p><p>(b) any data of children, including by placing Campaign Tags on Ads or Company Media directed at children; or (c) data related to any end user that has requested deletion or opted out (collectively, “<strong>Prohibited Data</strong>”). “<strong>Direct Identifier</strong>” means any information that identifies a particular individual without additional information, including name, address, mobile number, email address, financial account number or government-issued identifier. Direct Identifiers do not include pseudonymous identifiers such as IP address, cookie ID and certain hashed identifiers (e.g., email addresses that have been encoded using a cryptographic hashing function to obfuscate the email). For purposes of this Agreement, “<strong>children</strong>” refers to anyone age 16 or under or such other age specified by Applicable Privacy Laws under which the processing of personal information is prohibited or requires opt-in or parental consent.</p><p>8.3. Company represents and warrants that it is not a covered entity under the Health Insurance Portability and Accountability Act (“HIPAA”), and does not have equivalent status under comparable local or international laws and regulations. If Company is using the Services on behalf of Clients, Company represents and warrants that Clients are not covered entities under the Health Insurance Portability and Accountability Act (“HIPAA”), and do not have equivalent status under comparable local or international laws and regulations.</p><h1><a id="_9azl4ib469sp"></a><strong><span style="font-size: 18px;">9.</span></strong><span style="font-size: 18px;"> <strong>Third-Party Services</strong></span></h1><p>9.1. If Company uses any third-party branded product or service in connection with the Services (including Third-Party Data made available for use via the Services) (“<strong>Third-Party Service</strong>”), the following additional terms apply.</p><p>9.2. Company is solely responsible for complying with any applicable third-party terms and requirements. For Third-Party Services offered via the Platform, such third-party terms and requirements may be provided in the Platform, the Additional Terms, otherwise by Quantcast or by the third-party.</p><p>9.3. Quantcast is not responsible for Third-Party Services and makes no representations as to such services, including their privacy practices. Quantcast cannot guarantee continued availability or pricing of Third-Party Services and may stop enabling access to them without liability. Company may be required to register for or log into Third-Party Services on their respective websites or to share Company Data with Third-Party Services (e.g., services requiring data integration).</p><h1><a id="_gxshbndiwv59"></a><strong><span style="font-size: 18px;">10.</span></strong><span style="font-size: 18px;"> </span><strong><span style="font-size: 18px;">Marketing, Publicity</span></strong></h1><p>Quantcast may include Company’s name and logo in descriptions of Quantcast’s partners on its website, in media, in promotional materials, and in the Platform. Company will not use Quantcast’s name or logo without prior written permission. All goodwill from the use of Quantcast’s name or logo inures to Quantcast. Neither party will make a press release or any other public statement about this Agreement without the other party’s prior agreement.</p><h1><a id="_nucr56napxu3"></a><strong><span style="font-size: 18px;">11.</span></strong><span style="font-size: 18px;"> </span><strong><span style="font-size: 18px;">Confidentiality</span></strong></h1><p>“<strong>Confidential Information</strong>” means information that the disclosing party identifies as confidential or the receiving party should reasonably understand to be confidential given the circumstances of the disclosure and the nature of the information. Confidential Information does not include information that the receiving party can demonstrate: (a) it knew without restriction before receipt from the disclosing party, (b) is publicly available through no fault of the receiving party, (c) it rightfully received from a third-party without a duty of confidentiality, or (d) is independently developed without use of or reference to Confidential Information. The receiving party may use Confidential Information only to fulfill its obligations under this Agreement and must use at least reasonable care to prevent any unauthorized use or disclosure of Confidential Information, but in any event no less stringent a standard than receiving party applies to its own Confidential Information. The receiving party may share Confidential Information with its employees, agents and contractors who need to know it, as long as they are bound to confidentiality obligations that are consistent with this Agreement, provided that the receiving party shall remain solely responsible for their compliance with this Agreement. If compelled to do so by law, the receiving party may disclose Confidential Information as long as it provides reasonable prior notice to the disclosing party (unless legally prohibited). For the avoidance of doubt, nothing in this Agreement prohibits Quantcast from using and sharing high level data that is compiled and summarized from the combination of Campaign Data with equivalent data generated by campaigns of other Quantcast customers, that does not allow identification of Company or Clients. Company will delete all Quantcast Confidential Information promptly upon termination of this Agreement.</p><h1><a id="_r2x9udafs8ng"></a><strong><span style="font-size: 18px;">12.</span></strong><span style="font-size: 18px;"> </span><strong><span style="font-size: 18px;">Indemnity</span></strong></h1><p>12.1. Quantcast shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents, and their respective successors, heirs and assigns (“<strong>Company Parties</strong>”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“<strong>Liabilities</strong>”) incurred by the Company Parties in connection with any third-party claim (including any regulatory or governmental action) (“<strong>Claim</strong>”) that Quantcast’s proprietary technology that provides the Services, in the form provided by Quantcast, infringes any patent or other third-party intellectual property right. Company shall indemnify, defend and hold harmless Quantcast, its affiliated entities, and its and their directors, officers, employees and agents, and its and their respective successors, heirs and assigns (“<strong>Quantcast Parties</strong>”) against any Liabilities incurred by the Quantcast Parties in connection with any Claim arising out of or relating to (a) Company’s (including any Client’s, if applicable) use of the Services or Third-Party Services in violation of this Agreement; (b) Company Data or Ads; (c) the nature of Company’s or any Client’s products, services and industry, including without limitation any claims in the nature of product liability or any claim or allegation that such services or products are not in compliance with applicable industry-specific laws, or (d) breach of Sections 6.2. 6.3, 7 or 8.</p><p>12.2. The indemnified party will promptly notify the indemnifying party of any indemnified claim (provided that failure to notify promptly will only relieve the indemnifying party of its obligations to the extent it demonstrates material prejudice from the failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend such claim. The indemnifying party will not enter into any settlement or compromise that does not fully absolve the indemnified party of liability.</p><p>12.3. Quantcast will have no obligation for any claim arising from or related to (a) compliance with Company specifications, (b) combination of the Services with products or services not supplied by Quantcast, (c) adaptation or modification of the Services or Campaign Data, (d) Company’s failure to follow instructions provided by Quantcast that would have cured the cause of action, (e) use of the Services or Campaign Data other than as described herein, or (f) Inventory or Third-Party Services selected and/or purchased by Company. In such cases, Company will indemnify, defend, and hold harmless the Quantcast Parties from and against any Liabilities arising directly or indirectly from such claims.</p><p>12.4. If Quantcast’s right to provide the Services is enjoined or in Quantcast’s opinion is likely to be enjoined, Quantcast may obtain the right to continue providing the Services, replace or modify the Services so that they become non-infringing or terminate this Agreement. Quantcast’s obligations as stated in this Section 12 are Quantcast’s sole and exclusive liability and Company’s sole remedy as to infringement.</p><h1><a id="_m7dgc2nkchib"></a><strong><span style="font-size: 18px;">13.</span></strong><span style="font-size: 18px;"> <strong>Account Closure, Termination and Suspension</strong></span></h1><p>13.1. Company may close its account at any time via the Platform. Quantcast may terminate this Agreement upon notice for any reason or no reason. Sections 5, 6.6, 7 and 11-15 will survive account closure or termination of this Agreement, in addition to any other sections that by their nature would be presumed to, will survive account closure or termination.</p><p>13.2. Without limiting any other remedies, Quantcast may immediately suspend or terminate any individual Campaign, Authorized User’s access, and/or Company or Client account, including if Quantcast in its sole discretion suspects that a Campaign, Authorized User, Client, or Company is in breach this Agreement (including, without limitation, any failure to comply with the Incorporated Terms. If Quantcast suspends or closes Company’s account, Company may not re-open an account without Quantcast’s prior written approval.</p><h1><a id="_c5tg90jl3g6l"></a><strong><span style="font-size: 18px;">14.</span></strong><span style="font-size: 18px;"> <strong>DISCLAIMER, LIMITATION OF LIABILITY</strong></span></h1><p>14.1. QUANTCAST MAKES NO REPRESENTATIONS REGARDING PERFORMANCE OR THE RESULTS AND BENEFITS FROM THE SERVICES, OR THAT THE PLATFORM OR ANY INFORMATION WILL BE ERROR-FREE, ALWAYS AVAILABLE OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION. QUANTCAST HAS NO LIABILITY FOR THIRD-PARTY SERVICES. QUANTCAST MAY MODIFY OR DISCONTINUE ANY OR ALL SERVICES AT ANY TIME, FOR ANY OR NO REASON, WITH OR WITHOUT NOTICE.</p><p>14.2. EXCEPT FOR CLAIMS RELATING TO INDEMNIFICATION (SECTION 12), NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING AS A RESULT OF DELAYS, LOSS OF DATA, LOSS OF USE OR LOSS OF PROFIT) ARISING OUT OF OR RELATED TO THIS AGREEMENT, HOWEVER CAUSED AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OF LIABILITY BROUGHT (INCLUDING CONTRACT OR NEGLIGENCE), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS SECTION 14.2 LIMITS ANY LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY WHICH CANNOT LEGALLY BE LIMITED.</p><p>14.3. EXCEPT FOR CLAIMS RELATING TO PAYMENTS DUE (SECTION 5), AND/OR INDEMNIFICATION (SECTION 12), IN NO EVENT WILL EITHER PARTY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATED TO THIS AGREEMENT EXCEED THE GREATER OF (A) ONE HUNDRED THOUSAND U.S. DOLLARS (US $100,000) OR (B) THE ACTUAL AMOUNT PAID AND/OR PAYABLE TO QUANTCAST FOR THE PROVISION OF SERVICES TO COMPANY IN THE TWELVE (12) MONTHS PRIOR TO THE DATE THE LIABILITY FIRST AROSE.</p><p>14.4. The limitations and exclusions contained in this Agreement represent the parties’ agreement based upon the perceived level of risk associated with this Agreement and the payments made hereunder.</p><h1><a id="_kgrv6biesfuw"></a><strong><span style="font-size: 18px;">15.</span></strong><span style="font-size: 18px;"> <strong>General</strong>.</span></h1><p>15.1. This Agreement is the entire agreement of the parties relating to the Services and it supersedes all other commitments and understandings with respect to the Services. For the avoidance of doubt, this Agreement does not apply to or include Quantcast Measure. To the extent that Incorporated Terms conflict with the main body of this Agreement, the Incorporated Terms will control. Any other terms included in a purchase order or similar document will be of no force and effect.</p><p>15.2. Except for Quantcast’s right to make changes as described herein, no changes to this Agreement are effective unless such changes are in writing and signed by Quantcast.</p><p>15.3. This Agreement and all matters arising out of or relating to this Agreement will be governed by (i) the laws of the State of California if Quantcast is Quantcast Corp.; (ii) the laws of New South Wales,</p><p>Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the laws of Ireland if Quantcast is Quantcast International Limited, each without regard to its conflict of law provisions.</p><p>15.4. Any legal action or proceeding relating to this Agreement will be brought exclusively in (i) the state or federal courts in the Northern District of California if Quantcast is Quantcast Corp.; (ii) the relevant courts in New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the relevant courts in Dublin, Ireland if Quantcast is Quantcast International Limited. Quantcast and Company hereby agree to submit to the jurisdiction of, and agree that venue is proper in, these courts (as applicable). Actions arising under or related to this Agreement or the Services must be brought in the initiating party’s individual capacity, not as a plaintiff or class member in any class action or similar proceeding.</p><p>15.5. The Services may be subject to export and/or import control laws and regulations. Company is solely responsible for complying with all applicable export control laws and regulations.</p><p>15.6. Unless provided otherwise in the Additional Terms, there are no third-party beneficiaries to this Agreement.</p><p>15.7. All notices will be in writing. Notices to Company may be delivered via the Platform or sent to the address associated with Company’s account. Notices to Quantcast will be sent to the applicable physical and email addresses set forth below for Quantcast. Notice will be deemed to have been given upon: (a) the date delivered in person; (b) the day after the date sent by overnight courier; or (c) the date posted in the Platform by Quantcast. Notices may be confirmed by email.</p><p><strong>Quantcast Corp</strong>.: 795 Folsom Street, San Francisco, CA 94107, United States of America <strong>Quantcast Australia Pty. Ltd</strong>.: The Executive Centre, Level 24, 300 Barangaroo Avenue, Sydney, NSW, 2000, Australia</p><p><strong>Quantcast International Limited</strong>: Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland</p><p><strong>Attn</strong>: Legal Department</p><p><strong>Email</strong>: legal@quantcast.com</p><p>15.8. Quantcast will not be liable for any failure or delay in the performance of its obligations hereunder on account of events beyond Quantcast’s reasonable control.</p><p>15.9. This Agreement and the licenses granted herein are not transferable or assignable without prior written consent of the non-transferring or non-assigning party except that a party may upon written notice assign this Agreement to an acquirer of substantially all of that party’s assets, stock or business by sale, merger or otherwise or to an Affiliate. “<strong>Affiliate</strong>” means an entity that controls, is controlled by or is under common control with a party. Any assignment or transfer in violation of this section will be null and void. This Agreement will inure to the benefit of the successors and permitted assigns of the parties.</p><p>15.10. The parties have been represented in execution of this Agreement by legal counsel or have voluntarily declined to seek such counsel. If any provision of this Agreement is unenforceable, the validity of the remaining provisions will not be affected.</p><p>15.11. Quantcast’s failure to exercise or enforce any right or provision of this Agreement will not constitute a waiver of such right or provision. Any waiver of any provision of this Agreement will be effective only if made explicitly, in writing and signed by Quantcast.</p> </div> </div> </div> </div> <div id="contract-id-489051-version-664f8c47a423d6354df3f539" data-vid="664f8c47a423d6354df3f539" class="version-container js-version-container-489051 " style="display: none;"> <div id="version-languages-664f8c47a423d6354df3f539" class="version-translation-container"> <div id="version-664f8c47a423d6354df3f539-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Buyer Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective May 23rd 2024  <span class="light">to</span>  December 4th 2024</h5> <a id="download-version-664f8c47a423d6354df3f539-locale-en-us" href="https://quantcast.pactsafe.io/versions/664f8c47a423d6354df3f539.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-664f8c47a423d6354df3f539"> <div><br /></div><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;'=" "><br /></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-bottom:6.0pt;text-align:center;'=" "><strong><span style="font-size:15px;line-height:115%;font-family:' calibri',sans-serif;'=" ">QUANTCAST BUYER TERMS</span></strong></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-bottom:6.0pt;'=" "><strong><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">Last Updated: May 3, 2024</span></strong></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-bottom:6.0pt;'=" "><em><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">If Company has an active, duly executed contract for one or more of the Services, that existing agreement will govern Company’s use of such Services within the scope of such agreement instead of these Quantcast Buyer Terms (“<strong>Agreement</strong>”).</span></em></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-bottom:6.0pt;text-align:justify;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">This Agreement is a legally binding contract between Quantcast and Company. “<strong>Company</strong>” means (A) when an individual accepts this Agreement on his or her own behalf, such individual, or (B) when an individual accepts this Agreement on behalf of a company or other legal entity, that company or legal entity. “<strong>Quantcast</strong>” means (X) Quantcast Corp. if Company is domiciled in the United States, (Y) Quantcast Australia Pty. Ltd. if Company is domiciled in any country or territory located in the Asia Pacific (APAC) region and (Z) Quantcast International Limited if Company is domiciled in any other country or territory.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-bottom:6.0pt;text-align:justify;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">Quantcast may modify this Agreement. Quantcast will notify Company by making the revised version available on this page or an identified successor page, and an updated revision date will indicate that changes have been made. If Company does not accept the changes, Company must stop using the Services. Company’s continued use of the Services after Quantcast publishes changes means that Company consents to the updates.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;'=" ">1. Incorporated Terms</span></strong></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-bottom:6.0pt;text-align:justify;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">This Agreement incorporates the following additional terms (“<strong>Incorporated Terms</strong>”), as updated from time to time:</span></p><ul><li><a href="https://legal.quantcast.com/#campaign-policy"><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;color:#1155cc;'=" ">Quantcast Campaign Policy</span></a><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" "> (“<strong>Campaign Policy</strong>”)</span></li><li><a href="https://legal.quantcast.com/#privacy-implementation-for-quantcast-advertiser-partners"><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;color:#1155cc;background:white;'=" ">Privacy Implementation for Quantcast Buyers</span></a><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;background:white;'=" "> (“<strong>Privacy Implementation</strong>”)</span></li><li><a href="https://legal.quantcast.com/#us-data-privacy-addendum"><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;color:#1155cc;'=" ">US State Data Privacy Addendum</span></a><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">, to the extent <span style="background:white;">the Services include processing Personal Information </span>subject to U.S. State Privacy Laws (as defined in such Addendum) (“<strong>DPA</strong>”)</span></li><li><a href="https://legal.quantcast.com/#international-data-privacy-addendum"><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;color:#1155cc;background:white;'=" ">International Data Privacy Addendum</span></a><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;background:white;'=" ">, to the extent that the Services include processing Personal Data subject to International Privacy Laws (as defined in such Addendum)</span><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" "> (also “<strong>DPA</strong>”)</span></li><li><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">Any applicable </span><a href="https://legal.quantcast.com/#additional-terms-ad-buyer"><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;color:#1155cc;'=" ">Additional Terms</span></a><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" "> (defined below)</span></li></ul><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;'=" ">2. Services </span></strong></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;background:white;'=" ">2.1. “<strong>Services</strong>” </span><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">means<span style="background:white;"> the </span>Quantcast platform (“<strong>Platform</strong>”)<span style="background:white;"> and, to the extent provided by Quantcast under this Agreement, Campaign Tags, Platform Data, and any other services provided by Quantcast. The Services may permit Company to purchase ad placements on third-party media (e.g., webpages, apps, video, and other content/properties) (“<strong>Inventory</strong>”) that are made available by third-party providers (“<strong>Inventory Providers</strong>”) and Third-Party Services (defined below). For clarity, the “Services” do not include Inventory or Third-Party Services. </span></span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">2.2. Some Services may be subject to different or additional terms (“<strong>Additional Terms</strong>”) that are <span style="background:white;">described on the Additional Terms page linked above, in the Platform or otherwise made available to Company in writing.</span> Unless the parties agree in writing for Quantcast to provide campaign management services or professional services, the Services do not include those services.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;'=" ">3. Accounts and Authorized Users</span></strong></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">3.1. Company will ensure its account information is accurate and current. Company will promptly notify Quantcast of any accidental disclosure or unauthorized use of Company access credentials. Quantcast may review and, if needed, correct, the information and setup associated with Company’s account and Authorized Users. <span style="color:black;">Company must obtain Quantcast’s prior written consent before adding third-party Authorized Users (i.e., non-employees) and Quantcast may require such third-party Authorized Users to enter into separate terms with Quantcast.</span></span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;background:white;'=" ">3.2. “<strong>Authorized User</strong>” means an individual authorized by Company to use Company’s account on the Platform.</span><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" "> Each Authorized User must use unique access credentials<span style="background:white;">. </span>Company is solely responsible for all Authorized Users, the level of permissioning of each Authorized User, and all activity under its account, including the confidentiality of all access credentials. Without limiting the foregoing, Company will immediately notify Quantcast of any accidental disclosure or unauthorized use of any access credentials. Company will ensure that all Authorized Users use Company’s account solely on behalf of Company, and are aware of, and comply with, this Agreement. For the avoidance of doubt, Company is liable for any breach of this Agreement by any Authorized User. </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;'=" ">4. Company<span style="background:white;"> Clients </span></span></strong></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:15.0pt;text-align:justify;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">If Company is using the Services on behalf of third-party clients (“<strong>Clients</strong>”), Company represents and warrants that it has all rights and authorizations needed to do so. Company will only use the Services for Clients with which Company has a direct written agency agreement and will obligate its Clients to comply with this Agreement, including the Incorporated Terms. Company is responsible for the actions and/or inactions of Clients and for ensuring their compliance.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;background:white;'=" ">5. Fees and Payment</span></strong></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">5.1. Fees will be provided in the Platform or by other written means.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">5.2. Unless Quantcast approves a different payment arrangement in writing, Company authorizes Quantcast to charge amounts owed under this Agreement after the end of each month to Company’s credit card, via automatic ACH, or such other similar payment method, at Quantcast’s option. Company will provide its most current credit card and/or other information required to complete payment, and keep such information updated if it changes. For the avoidance of doubt, if Company makes credit card, wire transfer or ACH payments or such other similar payment method, Company agrees to the applicable third-party terms as set forth in the Additional Terms. If Quantcast authorizes Company to pay invoices in arrears, Company will pay invoices within thirty (30) days of the invoice date. Quantcast may revise Company’s credit limit or require prepayment at any time in its sole discretion. Quantcast may charge interest at a rate of 2% per month (or the legal maximum, whichever is lower) for late payments. Company is responsible for reasonable out-of-pocket costs that Quantcast incurs to collect unpaid invoices. All payment obligations are non-cancelable and all amounts paid for Services provided are non-refundable. If Company requires a purchase order to make payments, Company will include the corresponding purchase order number in the Platform. All amounts due must be paid without setoff or deduction. </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">5.3. Company is solely responsible for all amounts due for any Third-Party Services that Company opts to use. Company acknowledges that any charges for Third-Party Services shown in the Platform or otherwise provided by Quantcast are based on the information Quantcast receives from the third parties and are subject to the final amounts charged by such third parties.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">5.4. Quantcast is the system of record and is solely responsible for calculating all metrics related to the Services, including all amounts owed under this Agreement. Company acknowledges that all metrics, fees and other amounts shown in Platform are preliminary and final amounts will be as confirmed, invoiced or billed by Quantcast. </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">5.5. All charges under this Agreement are exclusive of all taxes and duties, if any. Company is responsible for and must pay all sales and use or other transactional taxes and duties including interest and penalty imposed on the amounts charged hereunder, or from the performance of this Agreement for which Quantcast issues an invoice. Company will promptly reimburse Quantcast for any such tax or duty and indemnify Quantcast and hold Quantcast harmless for any such taxes and duties that Quantcast must pay to a tax authority for which Company is responsible. If Company claims a tax exemption, Company must provide Quantcast with appropriate exemption certificates or documentation charges (including, without limitation, VAT or GST) acceptable to tax authorities.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;background:white;'=" ">6. </span></strong><strong><span style="font-family:' calibri',sans-serif;background:white;'=" ">Services</span></strong><strong><span style="font-family:' calibri',sans-serif;'=" "> License and Requirements</span></strong></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">6.1. Company may use the Services solely as set forth in this Agreement. <span style="background:white;">Subject</span> to this Agreement, Quantcast grants Company a limited, non-exclusive, non-transferable, and non-sublicensable license to (a) access and use the Services on a self-serve basis, and (b) use the Platform Data presented via the Services solely for the purpose of using the Services.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">6.2. Company will obtain all rights necessary to perform tracking and analytics, and store and serve the advertisements (“<strong>Ads</strong>”) associated with Company’s campaigns (“<strong>Campaigns</strong>”). Company will not use the Services with Ads, Company Media, other content or products or services that violate any applicable laws, regulations, third-party rights, or this Agreement including the Incorporated Terms. If Company asks Quantcast to take actions on behalf of Company or otherwise assist with Company’s use of the Services, Company consents to the actions and/or inactions that Quantcast takes on its behalf and retains sole responsibility for such assisted use of the Services.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">6.3. Company will not: (a) attempt to circumvent any Services security measure, (b) share its access credentials, (c) grant direct or indirect access to the Services to any third-party (other than an Authorized User of a Client, if applicable), (d) reproduce, <span style="background:white;">distribute</span>, modify, prepare derivative works of, translate, reverse engineer, reverse compile, or disassemble the Services, including Platform Data, (e) introduce viruses or other malware into the Services or to end users, (f) share reports generated by the Services with any third-party (other than the relevant Client who is obligated to treat such reports confidentially) or (g) use information collected during the course of Campaigns (e.g., via Company’s own tag, third party tags, etc.) outside Company’s use of the Services, including to<span style="color:red;"> </span>create or enrich profiles of individual end users, including regarding third-party media (e.g., webpages, apps, video and other content/properties) that the end users have visited or the content or general interest area of such media. For example, Company may not create an audience of a particular publisher’s end users based on information derived or obtained by using the Services. </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><span style="font-size:13px;line-height:115%;font-family:'Calibri',sans-serif;"></span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">6.4. For the avoidance of doubt, Quantcast may collect analytics information about its customers’ use of the Services (e.g., how Authorized Users engage with the Platform user interface, etc.) for purposes of understanding how its customers use the Services and providing, customizing, and improving the Services.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;background:white;'=" ">6.5. Quantcast</span><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" "> reserves the right but not the obligation to place the AdChoices icon (or a similar icon) on Ads that do not already include such icon.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;background:white;'=" ">6.6. Except</span><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" "> as expressly set forth in this Agreement, neither party grants the other party any rights, express or implied, and each party reserves all rights. If Company<strong> </strong>provides Quantcast with feedback regarding the Services, Company hereby grants Quantcast a perpetual, irrevocable, fully paid up right and license to such feedback, without accounting, attribution, or compensation to Company.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;background:white;'=" ">7. Data</span></strong><strong><span style="font-family:' calibri',sans-serif;'=" "> Issues</span></strong></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">7.1. Data <span style="background:white;">Definitions</span><strong>:</strong></span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">7.1.1. “<strong>Aggregated Data</strong>” means generalized, combined data from numerous campaigns of multiple Quantcast customers, including Company, that concerns campaign parameters, goals, or performance results of such campaigns and that does not permit identification of Company or any other Quantcast custom<span style="background:white;">er of the Services.</span></span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">7.1.2. “<strong>Campaign Data</strong>” means the campaign-related reporting data generated in the course of the Services and provided to Company under this Agreement, such as Campaign performance reports. For the avoidance of doubt, Campaign Data does not include Tag Data.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">7.1.3. “<strong>Campaign Tag</strong>” means a tag, pixel or other element provided by Quantcast to Company for Company or Clients to place on Company Media to enable the collection of Tag Data under this Agreement. For clarity, the term “Campaign Tags” does not refer to any ad serving tags or Measure tags provided by Quantcast (i.e., if Company elects to use Quantcast ad serving or Quantcast Measure). </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">7.1.4. “<strong>Company Data</strong>” means all information and materials that are onboarded to Company’s account in the Platform, whether directly or via a third-party (e.g., an onboarding service provider). Without limiting the foregoing, Company Data includes all Campaign parameters (the data entered into the Platform for a Campaign such as name, budget, targeting strategy, etc.), Tag Data and any data onboarded by or on behalf of Company (e.g., first and/or third-party audiences). Company Data is a subset of Company’s Confidential Information.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;background:white;'=" ">7.1.5. “<strong>Company Media</strong>” </span><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">means<span style="background:white;"> the Ads, websites, apps and other digital properties and content on which Company or Clients place Campaign Tags</span>.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;background:white;'=" ">7.1.6. </span><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" "> “<strong>Model</strong>” means the predictive profile of shared attributes and characteristics of a group of end users that Company desires to reach in a Campaign, created algorithmically by deriving observations from Company Data and Platform Data. For the avoidance of doubt, Models do not include any data at individual end user level or any end user-level identifiers that may be used to distinguish one end user from another end user (such as an end user ID or IP address).</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;background:white;'=" ">7.1.7. </span><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">“<strong>Platform Data</strong>” means the data residing in the Platform or otherwise generated or used in connection with the Servic<span style="background:white;">es that does not constitute Company Data or </span>Campaign<span style="background:white;"> Data, including Aggregated Data, Models, and third-party data (“<strong>Third-Party Data</strong>”). Some Platform Data may be presented to Company in the Platform user interface while other Platform Data may be used by the Platform on the back end (i.e., behind the scenes) to provide the Services. Platform Data is a subset of Quantcast’s Confidential Information. </span></span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;background:white;'=" ">7.1.8. </span><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" "> “<strong>Tag Data</strong>” means the data collected via Campaign Tags. </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">7.2. <u>Company Data</u>: As between the parties, Company Data is the exclusive property of Company and/or the applicable Client. As to all Company Data (whether provided by Company, Client or a third-party on Company’s or a Client’s behalf), Company <span style="background:white;">represents</span> and warrants that it has sufficient rights to provide Company Data for use by Quantcast in compliance with this Agreement. Quantcast may use Company Data solely in compliance with the DPAs (including to create Models for Company, deliver Campaigns and create audience insights, etc.). Quantcast will not share Company Data with any third-party except to the extent that Company requests third-party services that utilize Company Data (e.g., third-party measurement), Company Data is included as a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) or as otherwise authorized by Company. In addition, Quantcast may use <span style="background:white;">non-Company-identifiable inferences made from Tag Data</span> to produce, and as contained in, the Aggregated Data. </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">7.3. <u>Platform Data</u>: As between the parties, Platform Data is the exclusive property of Quantcast (or its third-party partners). Company may use Platform Data (whether directly, to the extent presented to Company in the Platform, or indirectly, to the extent used by the Platform to enable the Services) solely internally and solely for the purpose of using the Services as described in this Agreement. As to any Platform Data that Company can access and export using the self-serve features of the Platform, Company will not share such Platform Data with any third-party except, if applicable, Company’s Client(s) that such Platform Data pertains to and/or third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement<em>.</em> If Quantcast provides Company with Platform Data outside the self-serve features of the Platform (e.g., further detail about available audien<span style="background:white;">ces, e</span>tc.), such Platform Data is subject to any applicable Additional Terms. Company will not attempt to extract or recreate any Third-Party Data or other Platform Data that is not readily accessible via the normal functionality presented in the Platform or assemble similar data or audience segments itself (directly or indirectly through a third-party) on the basis of Third-Party Data or other Platform Data or information derived from the use of such data under this Agreement. </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">7.4. <u>Campaign Data</u>: Company may use Campaign Data for its internal business purposes provided that (a) it complies with its privacy policy, (b) it complies with the terms of this Agreement, and (c) it does not disclose Campaign Data to any third-party except, if applicable, Company’s Client(s) that such Campaign Data pertains to and/or third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement. Quantcast may use Campaign Data (i) to provide the Services, and (ii) within a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) or as otherwise authorized by Company. </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">7.5. <u>Models</u>:<strong> </strong>Models reside solely within the Platform and are not directly accessible to Company. Company’s license above <span style="background:white;">includes</span> the ability to use Models as an integrated part of the Services, solely for the purpose of selecting and gaining insights about the end users that Company wishes to reach with its Campaigns. Quantcast will not share Models generated for the purpose of Company’s Campaigns with other customers. </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">7.6. <u>Client Data</u>: Upon request from a Client (or an authorized third party on Client’s behalf, including Company), Quantcast is authorized to use the Client Data associated with such Client in <span style="background:white;">accordance</span> with such request (including sharing such Client Data with another entity within the Quantcast Platform). For clarity, “<strong>Client</strong> <strong>Data</strong>” means the (i) Tag Data from Client websites, apps and/or other digital properties; and (ii) Quantcast’s proprietary analysis of such data. Client Data does not include any predictive models or data segments created using the Tag Data or any Campaign Data generated from Campaigns delivered using such Client Data. </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:30.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;background:white;'=" ">7.7. <u>No Off-Platform Use</u>: Company will not use the Services, the Campaign Data, or any information derived from the Services, Models or Campaign Data to create or enrich profiles of individual end users or to retarget any end user except via the Services.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;'=" ">8.</span></strong><span style="font-family:' calibri',sans-serif;'=" "> <strong> Compliance and Privacy</strong></span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">8.1. Each party will comply with all applicable laws and regulations (Quantcast in its provision of the Services in the form provided by Quantcast and Company in its use of the Services), including Applicable Privacy Laws and applicable self-regulatory principles, such as the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (“<strong>DAA</strong>”) or the Network Advertising Initiative Code of Conduct (“<strong>NAI</strong>”). “<strong>Applicable Privacy Laws</strong>” means US State Privacy Laws and International Privacy Laws (defined in the linked DPAs). Company will comply with the Incorporated Terms.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">8.2. Company will not use the Service or any Third Party Service with any (a) Direct Identifiers, any special or sensitive categories of personal data as defined by Applicable Privacy Laws, including by placing Campaign Tags on Ads or Company Media whose content reveals special or sensitive categories of personal data of an end user, or personal data relating to criminal offenses or criminal convictions; or (b) any data of children, including by placing Campaign Tags on Ads or Company Media directed at children; or (c) data related to any end user that has requested deletion or opted out (collectively, “<strong>Prohibited Data</strong>”). “<strong>Direct Identifier</strong>” means any information that identifies a particular individual without additional information, including name, address, mobile number, email address, financial account number or government-issued identifier. Direct Identifiers do not include pseudonymous identifiers such as IP address, cookie ID and certain hashed identifiers (e.g., email addresses that have been encoded using a cryptographic hashing function to obfuscate the email). For purposes of this Agreement, “<strong>children</strong>” refers to anyone age 16 or under or such other age specified by Applicable Privacy Laws under which the processing of personal information is prohibited or requires opt-in or parental consent.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;background:white;'=" ">9.</span></strong><span style="font-family:' calibri',sans-serif;background:white;'=" "><strong>Third</strong></span><strong><span style="font-family:' calibri',sans-serif;'=" ">-Party Services </span></strong></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">9.1. If Company uses any third-party branded product or service in connection with the Services (including Third-Party Data made available for use via the Services) (“<strong>Third-Party Service</strong>”), the following additional terms apply.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">9.2. Company is solely responsible for complying with any applicable third-party terms and requirements. For Third-Party Services offered via the Platform, such third-party terms and requirements may be provided in the Platform, the Additional Terms, otherwise by Quantcast or by the third-party.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">9.3. Quantcast is not responsible for Third-Party Services and makes no representations as to such services, including their privacy practices. Quantcast cannot guarantee continued availability or pricing of Third-Party Services and may stop enabling access to them without liability. Company may be required to register for or log into Third-Party Services on their respective websites or to share Company Data with Third-Party Services (e.g., services requiring data integration).</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;'=" ">10.</span></strong><span style="font-family:' calibri',sans-serif;'=" "><strong>Marketing, Publicity</strong></span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:15.0pt;text-align:justify;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">Quantcast may include Company’s name and logo in descriptions of Quantcast’s partners on its website, in media, in promotional materials, and in the Platform. Company will not use Quantcast’s name or logo without prior written permission. All goodwill from the use of Quantcast’s name or logo inures to Quantcast. Neither party will make a press release or any other public statement about this Agreement without the other party’s prior agreement.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;background:white;'=" ">11.</span></strong><strong><span style="font-family:' calibri',sans-serif;background:white;'=" "> Confidentiality</span></strong></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:15.0pt;text-align:justify;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">“<strong>Confidential Information</strong>” means<strong> </strong>information that the disclosing party identifies as confidential or the receiving party should reasonably understand to be confidential given the circumstances of the disclosure and the nature of the information. Confidential Information does not include information that the receiving party can demonstrate: (a) it knew without restriction before receipt from the disclosing party, (b) is publicly available through no fault of the receiving party, (c) it rightfully received from a third-party without a duty of confidentiality, or (d) is independently developed without use of or reference to Confidential Information. The receiving party may use Confidential Information only to fulfill its obligations under this Agreement and must use at least reasonable care to prevent any unauthorized use or disclosure of Confidential Information, but in any event no less stringent a standard than receiving party applies to its own Confidential Information. The receiving party may share Confidential Information with its employees, agents and contractors who need to know it, as long as they are bound to confidentiality obligations that are consistent with this Agreement, provided that the receiving party shall remain solely responsible for their compliance with this Agreement. If compelled to do so by law, the receiving party may disclose Confidential Information as long as it provides reasonable prior notice to the disclosing party (unless legally prohibited). For the avoidance of doubt, nothing in this Agreement prohibits Quantcast from using and sharing high level data that is compiled and summarized from the combination of Campaign Data with equivalent data generated by campaigns of other Quantcast customers, that does not allow identification of Company or Clients. Company will delete all Quantcast Confidential Information promptly upon termination of this Agreement.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;'=" ">12. </span></strong><strong><span style="font-family:' calibri',sans-serif;'=" ">Indemnity</span></strong></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">12.1. Quantcast shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents, and their respective successors, heirs and assigns (“<strong>Company Parties</strong>”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“<strong>Liabilities</strong>”) incurred by the Company Parties in connection with any third-party claim (including any regulatory or governmental action) (“<strong>Claim</strong>”) that Quantcast’s proprietary technology that provides the Services, in the form provided by Quantcast, infringes any patent or other third-party intellectual property right. Company shall indemnify, defend and hold harmless Quantcast, its affiliated entities, and its and their directors, officers, employees and agents, and its and their respective successors, heirs and assigns (“<strong>Quantcast Parties</strong>”) against any Liabilities incurred by the Quantcast Parties in connection with any Claim arising out of or relating to (a) Company’s (including any Client’s, if applicable) use of the Services or Third-Party Services in violation of this Agreement; (b) Company Data or Ads; (c) the nature of Company’s or any Client’s products, services and industry, including without limitation any claims in the nature of product liability or any claim or allegation that such services or products are not in compliance with applicable industry-specific laws, or (d) breach of Sections 6.2. 6.3, 7 or 8.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">12.2. The indemnified party will promptly notify the indemnifying party of any indemnified claim (provided that failure to notify promptly will only relieve the indemnifying party of its obligations to the extent it demonstrates material prejudice from the failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend such claim. The indemnifying party will not enter into any settlement or compromise that does not fully absolve the indemnified party of liability. </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">12.3. Quantcast will have no obligation for any claim arising from or related to (a) compliance with Company specifications, (b) combination of the Services with products or services not supplied by Quantcast, (c) adaptation or modification of the Services or Campaign Data, (d) Company’s failure to follow instructions provided by Quantcast that would have cured the cause of action, (e) use of the Services or Campaign Data other than as described herein, or (f) Inventory or Third-Party Services selected and/or purchased by Company. In such cases, Company will indemnify, defend, and hold harmless the Quantcast Parties from and against any Liabilities arising directly or indirectly from such claims.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">12.4. If Quantcast’s right to provide the Services is enjoined or in Quantcast’s opinion is likely to be enjoined, Quantcast may obtain the right to continue providing the Services, replace or modify the Services so that they become non-infringing or terminate this Agreement. Quantcast’s obligations as stated in this Section 12 are Quantcast’s sole and exclusive liability and Company’s sole remedy as to infringement.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;'=" ">13.</span></strong><strong><span style="font-family:' calibri',sans-serif;'=" "> Account Closure, Termination and Suspension</span></strong></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">13.1. Company may close its account at any time via the Platform. Quantcast may terminate this Agreement upon notice for any reason or no reason. Sections 5, 6.6, 7 and 11-15 will survive account closure or termination of this Agreement, in addition to any other sections that by their nature would be presumed to, will survive account closure or termination.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">13.2. Without limiting any other remedies, Quantcast may immediately suspend or terminate any individual Campaign, Authorized User’s access, and/or Company or Client account, including if Quantcast in its sole discretion suspects that a Campaign, Authorized User, Client, or Company is in breach this Agreement (including, without limitation, any failure to comply with the Incorporated Terms. If Quantcast suspends or closes Company’s account, Company may not re-open an account without Quantcast’s prior written approval.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;'=" ">14.</span></strong><span style="font-family:' calibri',sans-serif;'=" "><strong>DISCLAIMER, LIMITATION OF LIABILITY</strong></span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">14.1. QUANTCAST MAKES NO REPRESENTATIONS REGARDING PERFORMANCE OR THE RESULTS AND BENEFITS FROM THE SERVICES, OR THAT THE PLATFORM OR ANY INFORMATION WILL BE ERROR-FREE, ALWAYS AVAILABLE OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION. QUANTCAST HAS NO LIABILITY FOR THIRD-PARTY SERVICES. QUANTCAST MAY MODIFY OR DISCONTINUE ANY OR ALL SERVICES AT ANY TIME, FOR ANY OR NO REASON, WITH OR WITHOUT NOTICE.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">14.2. EXCEPT FOR CLAIMS RELATING TO INDEMNIFICATION (SECTION 12), NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING AS A RESULT OF DELAYS, LOSS OF DATA, LOSS OF USE OR LOSS OF PROFIT) ARISING OUT OF OR RELATED TO THIS AGREEMENT, HOWEVER CAUSED AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OF LIABILITY BROUGHT (INCLUDING CONTRACT OR NEGLIGENCE), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS SECTION 14.2 LIMITS ANY LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY WHICH CANNOT LEGALLY BE LIMITED. </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">14.3. EXCEPT FOR CLAIMS RELATING TO PAYMENTS DUE (SECTION 5), AND/OR INDEMNIFICATION (SECTION 12), IN NO EVENT WILL EITHER PARTY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATED TO THIS AGREEMENT EXCEED THE GREATER OF (A) ONE HUNDRED THOUSAND U.S. DOLLARS (US $100,000) OR (B) THE ACTUAL AMOUNT PAID AND/OR PAYABLE TO QUANTCAST FOR THE PROVISION OF SERVICES TO COMPANY IN THE TWELVE (12) MONTHS PRIOR TO THE DATE THE LIABILITY FIRST AROSE. </span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">14.4. The limitations and exclusions contained in this Agreement represent the parties’ agreement based upon the perceived level of risk associated with this Agreement and the payments made hereunder.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;'=" "><strong><span style="font-family:' calibri',sans-serif;background:white;'=" ">15.</span></strong><span style="font-family:' calibri',sans-serif;background:white;'=" "> <strong> General</strong></span><span style="font-family:' calibri',sans-serif;'=" ">.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">15.1. This Agreement is the entire agreement of the parties relating to the Services and it supersedes all other commitments and understandings with respect to the Services. For the avoidance of doubt, this Agreement does not apply to or include Quantcast Measure. To the extent that Incorporated Terms conflict with the main body of this Agreement, the Incorporated Terms will control. Any other terms included in a purchase order or similar document will be of no force and effect.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">15.2. Except for Quantcast’s right to make changes as described herein, no changes to this Agreement are effective unless such changes are in writing and signed by Quantcast.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">15.3. This Agreement and all matters arising out of or relating to this Agreement will be governed by (i) the laws of the State of California if Quantcast is Quantcast Corp.; (ii) the laws of New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the laws of Ireland if Quantcast is Quantcast International Limited, each without regard to its conflict of law provisions.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">15.4. Any legal action or proceeding relating to this Agreement will be brought exclusively in (i) the state or federal courts in the Northern District of California if Quantcast is Quantcast Corp.; (ii) the relevant courts in New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the relevant courts in Dublin, Ireland if Quantcast is Quantcast International Limited. Quantcast and Company hereby agree to submit to the jurisdiction of, and agree that venue is proper in, these courts (as applicable). Actions arising under or related to this Agreement or the Services must be brought in the initiating party’s individual capacity, not as a plaintiff or class member in any class action or similar proceeding.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">15.5. The Services may be subject to export and/or import control laws and regulations. Company is solely responsible for complying with all applicable export control laws and regulations.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">15.6. Unless provided otherwise in the Additional Terms, there are no third-party beneficiaries to this Agreement.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">15.7. All notices will be in writing. Notices to Company may be delivered via the Platform or sent to the address associated with Company’s account. Notices to Quantcast will be sent to the applicable physical and email addresses set forth below for Quantcast. Notice will be deemed to have been given upon: (a) the date delivered in person; (b) the day after the date sent by overnight courier; or (c) the date posted in the Platform by Quantcast. Notices may be confirmed by email.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-left:1.0in;'=" "><strong><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">Quantcast Corp</span></strong><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">.: 795 Folsom Street, San Francisco, CA 94107, United States of America</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-left:1.0in;'=" "><strong><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">Quantcast Australia Pty. Ltd</span></strong><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">.: The Executive Centre, Level 24, 300 Barangaroo Avenue, Sydney, NSW, 2000, Australia<br /><strong>Quantcast International Limited</strong>: Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-left:1.0in;'=" "><strong><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">Attn</span></strong><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">: Legal Department</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-left:1.0in;'=" "><strong><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">Email</span></strong><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">: legal@quantcast.com</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">15.8. Quantcast will not be liable for any failure or delay in the performance of its obligations hereunder on account of events beyond Quantcast’s reasonable control.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">15.9. This Agreement and the licenses granted herein are not transferable or assignable without prior written consent of the non-transferring or non-assigning party except that a party may upon written notice assign this Agreement to an acquirer of substantially all of that party’s assets, stock or business by sale, merger or otherwise or to an Affiliate. “<strong>Affiliate</strong>” means an entity that controls, is controlled by or is under common control with a party. Any assignment or transfer in violation of this section will be null and void. This Agreement will inure to the benefit of the successors and permitted assigns of the parties.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">15.10. The parties have been represented in execution of this Agreement by legal counsel or have voluntarily declined to seek such counsel. If any provision of this Agreement is unenforceable, the validity of the remaining provisions will not be affected.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;margin-top:8.0pt;margin-right:0in;margin-bottom:8.0pt;margin-left:15.0pt;'=" "><span style="font-size:13px;line-height:115%;font-family:' calibri',sans-serif;'=" ">15.11. Quantcast’s failure to exercise or enforce any right or provision of this Agreement will not constitute a waiver of such right or provision. Any waiver of any provision of this Agreement will be effective only if made explicitly, in writing and signed by Quantcast.</span></p><p style="margin:0in;line-height:115%;font-size:15px;font-family:' arial',sans-serif;'=" "><br /></p> </div> </div> </div> </div> <div id="contract-id-489051-version-6626f54262813be91dbf9d5f" data-vid="6626f54262813be91dbf9d5f" class="version-container js-version-container-489051 " style="display: none;"> <div id="version-languages-6626f54262813be91dbf9d5f" class="version-translation-container"> <div id="version-6626f54262813be91dbf9d5f-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Buyer Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective April 22nd 2024  <span class="light">to</span>  May 23rd 2024</h5> <a id="download-version-6626f54262813be91dbf9d5f-locale-en-us" href="https://quantcast.pactsafe.io/versions/6626f54262813be91dbf9d5f.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-6626f54262813be91dbf9d5f"> <div><br /></div><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:center;"><strong><span style="font-size:15px;">QUANTCAST BUYER TERMS</span></strong></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Last Updated: April 22, 2024</strong></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;"><em>If Company has an active, duly executed contract for one or more of the Services, that existing agreement will govern Company’s use of such Services within the scope of such agreement instead of these Quantcast Buyer Terms (“<strong>Agreement</strong>”).</em></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">This Agreement is a legally binding contract between Quantcast and Company. “<strong>Company</strong>” means (A) when an individual accepts this Agreement on his or her own behalf, such individual, or (B) when an individual accepts this Agreement on behalf of a company or other legal entity, that company or legal entity. “<strong>Quantcast</strong>” means (X) Quantcast Corp. if Company is domiciled in the United States, (Y) Quantcast Australia Pty. Ltd. if Company is domiciled in any country or territory located in the Asia Pacific (APAC) region and (Z) Quantcast International Limited if Company is domiciled in any other country or territory.</p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">Quantcast may modify this Agreement. Quantcast will notify Company by making the revised version available on this page or an identified successor page, and an updated revision date will indicate that changes have been made. If Company does not accept the changes, Company must stop using the Services. Company’s continued use of the Services after Quantcast publishes changes means that Company consents to the updates.</p><div><strong>1. Incorporated Terms</strong></div><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">This Agreement incorporates the following additional terms (“<strong>Incorporated Terms</strong>”), as updated from time to time:</p><ul><li><a href="https://legal.quantcast.com/#campaign-policy" rel="noopener noreferrer" target="_blank"><span style="color:#1155CC;">Quantcast Campaign Policy</span></a><span style="color:black;"> </span>(“<strong>Campaign Policy</strong>”)</li><li><a href="https://legal.quantcast.com/#privacy-implementation-for-quantcast-advertiser-partners" rel="noopener noreferrer" target="_blank"><span style="color:#1155CC;background:white;">Privacy Implementation for Quantcast Advertiser Partners</span></a><span style="color:black;background:white;"> </span><span style="background:white;">(“<strong>Privacy Implementation</strong>”)</span></li><li><a href="https://legal.quantcast.com/#us-data-privacy-addendum" rel="noopener noreferrer" target="_blank"><span style="color:#1155CC;">US State Data Privacy Addendum</span></a>, to the extent <span style="background:white;">the Services include processing Personal Information </span>subject to U.S. State Privacy Laws (as defined in such Addendum) (“<strong>DPA</strong>”)</li><li><a href="https://legal.quantcast.com/#international-data-privacy-addendum" rel="noopener noreferrer" target="_blank"><span style="color:#1155CC;background:white;">International Data Privacy Addendum</span></a><span style="background:white;">, to the extent that the Services include processing Personal Data subject to International Privacy Laws (as defined in such Addendum)</span> (also “<strong>DPA</strong>”)</li><li>Any applicable <a href="https://legal.quantcast.com/#additional-terms-ad-buyer" rel="noopener noreferrer" target="_blank"><span style="color:#1155CC;">Additional Terms</span></a> (defined below)</li></ul><div><strong>2. Services </strong></div><div style="margin-left: 20px;"><span style="background:white;">2.2. “<strong>Services</strong>” </span>means<span style="background:white;"> the </span>Quantcast platform (“<strong>Platform</strong>”)<span style="background:white;"> and, to the extent provided by Quantcast under this Agreement, Campaign Tags, Platform Data, and any other services provided by Quantcast. The Services may permit Company to purchase ad placements on third-party media (e.g., webpages, apps, video, and other content/properties) (“<strong>Inventory</strong>”) that are made available by third-party providers (“<strong>Inventory Providers</strong>”) and Third-Party Services (defined below). For clarity, the “Services” do not include Inventory or Third-Party Services. </span></div><div style="margin-left: 20px;">2.3. Some Services may be subject to different or additional terms (“<strong>Additional Terms</strong>”) that are <span style="background:white;">described on the Additional Terms page linked above, in the Platform or otherwise made available to Company in writing.</span> Unless the parties agree in writing for Quantcast to provide campaign management services or professional services, the Services do not include those services.</div><div><br /></div><div><strong>3. Accounts and Authorized Users</strong></div><div style="margin-left: 20px;">3.1. Company will ensure its account information is accurate and current. Company will promptly notify Quantcast of any accidental disclosure or unauthorized use of Company access credentials. Quantcast may review and, if needed, correct, the information and setup associated with Company’s account and Authorized Users.</div><div style="margin-left: 20px;"><span style="background:white;">3.2. “<strong>Authorized User</strong>” means an individual authorized by Company to use Company’s account on the Platform.</span> Each Authorized User must use unique access credentials<span style="background:white;">. Company acknowledges that </span>each Authorized User may have the ability to add and terminate other Authorized Users. Company is solely responsible for all Authorized Users and all activity under its account, including the confidentiality of all access credentials. Company will immediately notify Quantcast of any accidental disclosure or unauthorized use of any access credentials. Company will ensure that all Authorized Users use Company’s account solely on behalf of Company, and are aware of, and comply with, this Agreement. For the avoidance of doubt, Company is liable for any breach of this Agreement by any Authorized User. </div><div><strong>4. Company<span style="background:white;"> Clients </span></strong></div><p style="margin: 0in 0in 6pt 20px; font-size: 13px; font-family: ' calibri',='' sans-serif;">If Company is using the Services on behalf of third-party clients (“<strong>Clients</strong>”), Company represents and warrants that it has all rights and authorizations needed to do so. Company will only use the Services for Clients with which Company has a direct written agreement and will obligate its Clients to comply with this Agreement, including the Incorporated Terms. Company is responsible for the actions and/or inactions of Clients and for ensuring their compliance.</p><div><strong><span style="background:white;">5. Fees and Payment</span></strong></div><div style="margin-left: 20px;">5.1. Fees will be provided in the Platform or by other written means.</div><div style="margin-left: 20px;">5.2. Unless Quantcast approves a different payment arrangement in writing, Company authorizes Quantcast to charge amounts owed under this Agreement after the end of each month to Company’s credit card, via automatic ACH, or such other similar payment method, at Quantcast’s option. Company will provide its most current credit card and/or other information required to complete payment, and keep such information updated if it changes. For the avoidance of doubt, if Company makes credit card, wire transfer or ACH payments or such other similar payment method, Company agrees to the applicable third-party terms as set forth in the Additional Terms. If Quantcast authorizes Company to pay invoices in arrears, Company will pay invoices within thirty (30) days of the invoice date. Quantcast may revise Company’s credit limit or require prepayment at any time in its sole discretion. Quantcast may charge interest at a rate of 2% per month (or the legal maximum, whichever is lower) for late payments. Company is responsible for reasonable out-of-pocket costs that Quantcast incurs to collect unpaid invoices. All payment obligations are non-cancelable and all amounts paid for Services provided are non-refundable. If Company requires a purchase order to make payments, Company will include the corresponding purchase order number in the Platform. All amounts due must be paid without setoff or deduction. </div><div style="margin-left: 20px;">5.3. Company is solely responsible for all amounts due for any Third-Party Services (defined below) that Company opts to use. Company acknowledges that any charges for Third-Party Services shown in the Platform or otherwise provided by Quantcast are based on the information Quantcast receives from the third parties and are subject to the final amounts charged by such third parties.</div><div style="margin-left: 20px;">5.4. Quantcast is the system of record and is solely responsible for calculating all metrics related to the Services, including all amounts owed under this Agreement. Company acknowledges that all amounts shown in Platform reporting are preliminary and final amounts will be as invoiced or billed by Quantcast. </div><div style="margin-left: 20px;">5.5. All charges under this Agreement are exclusive of all taxes and duties, if any. Company is responsible for and must pay all sales and use or other transactional taxes and duties including interest and penalty imposed on the amounts charged hereunder, or from the performance of this Agreement for which Quantcast issues an invoice. Company will promptly reimburse Quantcast for any such tax or duty and indemnify Quantcast and hold Quantcast harmless for any such taxes and duties that Quantcast must pay to a tax authority for which Company is responsible. If Company claims a tax exemption, Company must provide Quantcast with appropriate exemption certificates or documentation charges (including, without limitation, VAT or GST) acceptable to tax authorities.</div><div><br /></div><div><span style="background:white;">6.</span><span style="background:white;"></span><strong><span style="background:white;"> Services</span> License and Requirements</strong></div><div style="margin-left: 20px;">6.1. Company may use the Services solely as set forth in this Agreement. <span style="background:white;">Subject</span> to this Agreement, Quantcast grants Company a limited, non-exclusive, non-transferable, and non-sublicensable license to (a) access and use the Platform on a self-serve basis, and (b) use the Platform Data presented in the Platform user interface solely for the purpose of using the Services.</div><div style="margin-left: 20px;">6.2. If Company uses the Services to manage Campaigns and purchase Inventory, Company will obtain all rights necessary to perform tracking and analytics, and store and serve the advertisements (“<strong>Ads</strong>”) associated with Company’s campaigns (“<strong>Campaigns</strong>”), including ad creatives. Company will not use the Services with Ads that violate any applicable laws, regulations, third-party rights, or this Agreement including the Incorporated Terms. If Company asks for Quantcast’s assistance with Company’s use of the Services, Company consents to the actions and/or inactions that Quantcast takes on its behalf and retains sole responsibility for such assisted use of the Services.</div><div style="margin-left: 20px;">6.3. Company will not: (a) attempt to circumvent any Platform security measure, (b) share its access credentials, (c) grant direct or indirect access to the Platform to any third-party (other than an Authorized User of a Client, if applicable), (d) reproduce, <span style="background:white;">distribute</span>, modify, prepare derivative works of, translate, reverse engineer, reverse compile, or disassemble the Services, including Platform Data, (e) introduce viruses or other malware into the Platform or to end users via Ads, (f) share reports generated by the Services with any third-party (other than the relevant Client who is obligated to treat such reports confidentially) or (g) create or enrich profiles of individual end users on the basis of Campaign Data (defined below) or information derived from Campaign Data, including the third-party media (e.g., webpages, apps, video and other content/properties) that the end users have visited or the content or general interest area of such media. For example, Company may not create an audience of Conde Nast end users based on information derived or obtained by using the Services. </div><div><br /></div><div style="margin-left: 20px;">6.4. For the avoidance of doubt, Quantcast may collect analytics information about its customers’ use of the Services (e.g., how Authorized Users engage with the Platform user interface, etc.) for purposes of understanding how its customers use the Services and providing, customizing, and improving the Services.</div><div style="margin-left: 20px;"><span style="background:white;">6.5. Quantcast</span> reserves the right but not the obligation to place the AdChoices icon (or a similar icon) on Ads that do not already include such icon.</div><div style="margin-left: 20px;"><span style="background:white;">6.6. Except</span> as expressly set forth in this Agreement, neither party grants the other party any rights, express or implied, and each party reserves all rights. If Company<strong> </strong>provides Quantcast with feedback regarding the Services, Company hereby grants Quantcast a perpetual, irrevocable, fully paid up right and license to such feedback, without accounting, attribution, or compensation to Company.</div><div><br /></div><div><strong><span style="background:white;">7. Data</span> Issues</strong></div><div style="margin-left: 20px;">7.1. Data <span style="background:white;">Definitions</span><strong>:</strong></div><div style="margin-left: 40px;">7.1.1. “<strong>Aggregated Data</strong>” means generalized, combined data from numerous campaigns of multiple Quantcast customers, including Company, that concerns campaign parameters, goals, or performance results of such campaigns and that does not permit identification of Company or any other Quantcast custom<span style="background:white;">er of the Services.</span></div><div style="margin-left: 40px;">7.1.2. “<strong>Campaign Data</strong>” means the campaign-related reporting data generated in the course of the Services and provided to Company under this Agreement, such as Campaign performance reports. For the avoidance of doubt, Campaign Data does not include Tag Data.</div><div style="margin-left: 40px;">7.1.3. “<strong>Campaign Tag</strong>” means a tag, pixel or other element provided by Quantcast to Company for Company or Clients to place on Company Media to enable the collection of Tag Data. For clarity, the term “Campaign Tags” does not refer to any ad serving tags provided by Quantcast (i.e., if Company elects to use Quantcast ad serving). </div><div style="margin-left: 40px;">7.1.4. “<strong>Company Data</strong>” means all information and materials that are onboarded to Company’s account in the Platform, whether directly or via a third-party (e.g., an onboarding service provider). Without limiting the foregoing, Company Data includes all Campaign parameters (the data entered into the Platform for a Campaign such as name, budget, targeting strategy, etc.), Tag Data and any data onboarded by or on behalf of Company (e.g., first and/or third-party audiences). Company Data is a subset of Company’s Confidential Information.</div><div style="margin-left: 40px;"><span style="background:white;">7.1.5. “<strong>Company Media</strong>” </span>means<span style="background:white;"> the websites, apps and other digital properties or content associated with Ads, including the webpages, app screens and other digital properties on which Company or Clients place Campaign Tags</span>.</div><div style="margin-left: 40px;"><span style="color:black;"><span style="background:white;">7.1.6. </span>“<strong>Model</strong>” means the predictive profile of shared attributes and characteristics of a group of end</span> <span style="color:black;">users that Company desires to reach in a Campaign, created algorithmically by deriving observations from Company Data and Platform Data. For the avoidance of doubt, Models do not include any data at individual end </span>u<span style="color:black;">ser level or any end </span>u<span style="color:black;">ser-level identifiers that may be used to distinguish one end </span>u<span style="color:black;">ser from another end </span>u<span style="color:black;">ser (such as an end </span>u<span style="color:black;">ser ID or IP address).</span></div><div style="margin-left: 40px;"><span style="color:black;"><span style="color:black;"><span style="background:white;">7.1.7. </span></span>“<strong>Platform Data</strong>” means the data residing in the Platform or otherwise generated or used </span>in connection with<span style="color:black;"> the Servic<span style="background:white;">es that does not constitute Company Data or </span></span>Campaign<span style="color:black;background:white;"> Data, including Aggregated Data, Models, and third-party data (“<strong>Third-Party Data</strong>”). Some Platform Data may be presented to Company in the Platform user interface while other Platform Data may be used by the Platform on the back end (i.e., behind the scenes) to provide the Services. Platform Data is a subset of Quantcast’s Confidential Information. </span></div><div><br /></div><div style="margin-left: 40px;"><span style="color:black;"><span style="color:black;"><span style="color:black;"><span style="background:white;">7.1.8. </span></span></span>“<strong>Tag Data</strong>” means the data collected via Campaign Tags. </span></div><div style="margin-left: 40px;"><span style="color:black;">7.2. </span><span style="color:black;"></span><u><span style="color:black;">Company Data</span></u><span style="color:black;">: As between the parties, Company Data is the exclusive property of Company and/or the applicable Client. As to all Company Data (whether provided by Company, Client or a third</span>-<span style="color:black;">party on Company’s or a Client’s behalf), Company <span style="background:white;">represents</span> and warrants that it has sufficient rights to provide Company Data for use by Quantcast in compliance with this Agreement. Quantcast may use Company Data solely in compliance with the DPAs (including to create Models for Company, </span>deliver<span style="color:black;"> Campaigns and create audience insights, etc.). Quantcast will not share Company Data with any third</span>-<span style="color:black;">party except to the extent that Company reque</span>sts third-party services that utilize Company Data (e.g., third-party measurement), <span style="color:black;">Company Data is included as a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) </span>or as otherwise authorized by Company<span style="color:black;">. In addition, Quantcast may use <span style="background:white;">non-company-identifiable inferences made from Tag Data</span> to produce, and as contained in, the Aggregated Data. </span></div><div style="margin-left: 40px;"><span style="color:black;">7.3. </span><span style="color:black;"></span><u><span style="color:black;">Platform Data</span></u><span style="color:black;">: As between the parties, Platform Data is the exclusive property of Quantcast (or its third-party partners). Company may use Platform Data (whether directly, to the extent presented to Company in the Platform, or indirectly, to the extent used by the Platform to enable the Services) solely internally and solely for the purpose of using the Services as described in this Agreement. As to any Platform Data that Company can access and export using the self</span>-serve features of the Platform<span style="color:black;">, Company will not share such Platform Data with any third</span>-<span style="color:black;">party except, if applicable, Company’s Client(s) that such Platform Data pertains to and/or third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement<em>.</em> </span>If Quantcast provides Company with<span style="color:black;"> Platform Data outside the self-serve </span>features<span style="color:black;"> of the Platform (</span>e.g.<span style="color:black;">,</span> further detail about available audien<span style="background:white;">ces, e</span>tc.)<span style="color:black;">, such Platform </span>Data<span style="color:black;"> </span>is subject to any applicable Additional Terms. <span style="color:black;">Company will not attempt to extract or recreate any Third-Party Data or other Platform Data that is not readily accessible via the normal functionality presented in the Platform or assemble similar data or audience segments itself (directly or indirectly through a third</span>-<span style="color:black;">party) on the basis of Third-Party Data or other Platform Data or information derived from the use of such data under this Agreement. </span></div><div><br /></div><div style="margin-left: 40px;">7.4. <u>Campaign<span style="color:black;"> Data</span></u><span style="color:black;">: Company may use </span>Campaign<span style="color:black;"> Data for its internal business purposes provided that (a) it complies with its privacy policy, (b) it complies with the terms of this Agreement, and (c) it does not disclose</span> Campaign Data<span style="color:black;"> to any </span>third-<span style="color:black;">party except, if applicable, Company’s </span>Client(s) that such Campaign Data pertains to and/or <span style="color:black;">third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement. Quantcast may use </span>Campaign<span style="color:black;"> Data (i) to provide the Services, and (ii) </span><span style="color:black;">within a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) or as otherwise authorized by Company. </span></div><div style="margin-left: 40px;"><span style="color:black;">7.5. </span><span style="color:black;"></span><u><span style="color:black;">Models</span></u><span style="color:black;">:<strong> </strong>Models reside solely within the Platform and are not directly accessible to Company. Company’s license above <span style="background:white;">includes</span> the ability to use Models as an integrated part of the Services, solely for the purpose of </span>selecting<span style="color:black;"> and gaining insights about the end users that Company wishes to reach with its Campaigns. Quantcast will not share Models generated in connection with C</span>ompany’s Campaigns<span style="color:black;"> with other customers. </span></div><div style="margin-left: 40px;"><span style="color:black;">7.6. </span><span style="color:black;"></span><u><span style="color:black;">Client Data</span></u><span style="color:black;">: Upon request from a Client, Quantcast is authorized to use the Client Data associated with such Client in <span style="background:white;">accordance</span> with </span>such <span style="color:black;">request (including sharing such Client Data with another entity within the Quantcast Platform). For clarity, “<strong>Client</strong> <strong>Data</strong>” means the (i) </span>Tag Data from <span style="color:black;">Client websites, apps and/or other digital properties; and (ii) Quantcast’s proprietary analysis of such data. Client Data does not include any predictive models or data segments created using the Tag Data or any Campaign </span>Data <span style="color:black;">generated from Campaigns delivered using such Client Data. </span></div><div style="margin-left: 40px;"><span style="color:black;background:white;">7.7. </span><span style="color:black;background:white;"></span><u><span style="color:black;background:white;">No Off-Platform Use</span></u><span style="color:black;background:white;">: Company will not use the Services, the </span><span style="background:white;">Campaign<span style="color:black;"> Data, or any information derived from the Services, Models or </span>Campaign<span style="color:black;"> Data to create or enrich profiles of individual end users or to </span>retarget any end user except via the Services.</span></div><div><br /></div><div>8. <strong> Compliance and Privacy</strong></div><div style="margin-left: 20px;">8.1. Each party will comply with all applicable laws and regulations (Quantcast in its provision of the Services in the form provided by Quantcast and Company in its use of the Services), including Applicable Privacy Laws and applicable self-regulatory principles, such as the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (“<strong>DAA</strong>”) or the Network Advertising Initiative Code of Conduct (“<strong>NAI</strong>”). “<strong>Applicable Privacy Laws</strong>” means US State Privacy Laws and International Privacy Laws (defined in the linked DPAs). Company will comply with the Incorporated Terms.</div><div style="margin-left: 20px;">8.2. Company will not use the Service with any (a) Direct Identifiers, any special or sensitive categories of personal data as defined by Applicable Privacy Laws, including by placing Campaign Tags on Ads or Company Media whose content reveals special or sensitive categories of personal data of an end user, or personal data relating to criminal offenses or criminal convictions; or (b) any data of children, including by placing Campaign Tags on Ads or Company Media directed at children (collectively, “<strong>Prohibited Data</strong>”). “<strong>Direct Identifier</strong>” means any information that identifies a particular individual without additional information, including name, address, mobile number, email address, financial account number or government-issued identifier. Direct Identifiers do not include pseudonymous identifiers such as IP address, cookie ID and certain hashed identifiers (e.g., email addresses that have been encoded using a cryptographic hashing function to obfuscate the email). For purposes of this Agreement, “<strong>children</strong>” refers to anyone age 16 or under or such other age specified by Applicable Privacy Laws under which the processing of personal information is prohibited or requires opt-in or parental consent.</div><div><span style="background:white;">9. </span><span style="background:white;"></span><strong><span style="background:white;">Third</span>-Party Services </strong></div><div style="margin-left: 20px;">9.1. If Company uses any third-party branded product or service in connection with the Services (including Third-Party Data made available for use via the Services) (“<strong>Third-Party Service</strong>”), the following additional terms apply.</div><div style="margin-left: 20px;">9.2. Company is solely responsible for complying with any applicable third-party terms and requirements. For Third-Party Services offered via the Platform, such third-party terms and requirements may be provided in the Platform, the Additional Terms, otherwise by Quantcast or by the third-party.</div><div style="margin-left: 20px;">9.3. Quantcast is not responsible for Third-Party Services and makes no representations as to such services, including their privacy practices. Quantcast cannot guarantee continued availability or pricing of Third-Party Services and may stop enabling access to them without liability. Company may be required to register for or log into Third-Party Services on their respective websites or to share Company Data with Third-Party Services (e.g., services requiring data integration).</div><div>10. <strong>Marketing, Publicity</strong></div><p style="margin: 0in 0in 6pt 20px; font-size: 13px; font-family: ' calibri',='' sans-serif;">Quantcast may include Company’s name and logo in descriptions of Quantcast’s partners on its website, in media, in promotional materials, and in the Platform. Company will not use Quantcast’s name or logo without prior written permission. All goodwill from the use of Quantcast’s name or logo inures to Quantcast. Neither party will make a press release or any other public statement about this Agreement without the other party’s prior agreement (email sufficing).</p><div><span style="background:white;">11</span><span style="background:white;"></span><strong><span style="background:white;">. Confidentiality</span></strong></div><p style="margin: 0in 0in 6pt 20px; font-size: 13px; font-family: ' calibri',='' sans-serif;">“<strong>Confidential Information</strong>” means<strong> </strong>information that the disclosing party identifies as confidential or the receiving party should reasonably understand to be confidential given the circumstances of the disclosure and the nature of the information. Confidential Information does not include information that the receiving party can demonstrate: (a) it knew without restriction before receipt from the disclosing party, (b) is publicly available through no fault of the receiving party, (c) it rightfully received from a third-party without a duty of confidentiality, or (d) is independently developed without use of or reference to Confidential Information. The receiving party may use Confidential Information only to fulfill its obligations under this Agreement and must use at least reasonable care to prevent any unauthorized use or disclosure of Confidential Information, but in any event no less stringent a standard than receiving party applies to its own Confidential Information. The receiving party may share Confidential Information with its employees, agents and contractors who need to know it, as long as they are bound to confidentiality obligations that are consistent with this Agreement, provided that the receiving party shall remain solely responsible for their compliance with this Agreement. If compelled to do so by law, the receiving party may disclose Confidential Information as long as it provides reasonable prior notice to the disclosing party (unless legally prohibited). For the avoidance of doubt, nothing in this Agreement prohibits Quantcast from using and sharing high level data that is compiled and summarized from the combination of Campaign Data with equivalent data generated by campaigns of other Quantcast customers, that does not allow identification of Company or Clients. Company will delete all Quantcast Confidential Information promptly upon termination of this Agreement.</p><div><br /></div><div>12<strong>. Indemnity</strong></div><div style="margin-left: 20px;">12.1. Quantcast shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents, and their respective successors, heirs and assigns (“<strong>Company Parties</strong>”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“<strong>Liabilities</strong>”) incurred by the Company Parties in connection with any third-party claim (including any regulatory or governmental action) (“<strong>Claim</strong>”) that Quantcast’s proprietary technology that provides the Services, in the form provided by Quantcast, infringes any patent or other third-party intellectual property right. Company shall indemnify, defend and hold harmless Quantcast, its affiliated entities, and its and their directors, officers, employees and agents, and its and their respective successors, heirs and assigns (“<strong>Quantcast Parties</strong>”) against any Liabilities incurred by the Quantcast Parties in connection with any Claim arising out of or relating to (a) Company’s (including any Client’s, if applicable) use of the Services or Third-Party Services in violation of this Agreement; (b) Company Data or Ads; (c) the nature of Company’s or any Client’s products, services and industry, including without limitation any claims in the nature of product liability or any claim or allegation that such services or products are not in compliance with applicable industry-specific laws, or (d) breach of Sections 6.2. 6.3, 7 or 8.</div><div style="margin-left: 20px;">12.2. The indemnified party will promptly notify the indemnifying party of any indemnified claim (provided that failure to notify promptly will only relieve the indemnifying party of its obligations to the extent it demonstrates material prejudice from the failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend such claim. The indemnifying party will not enter into any settlement or compromise that does not fully absolve the indemnified party of liability. </div><div style="margin-left: 20px;">12.3. Quantcast will have no obligation for any claim arising from or related to (a) compliance with Company specifications, (b) combination of the Services with products or services not supplied by Quantcast, (c) adaptation or modification of the Services or Campaign Data, (d) Company’s failure to follow instructions provided by Quantcast that would have cured the cause of action, (e) use of the Services or Campaign Data other than as described herein, or (f) Inventory or Third-Party Services selected by Company. In such cases, Company will indemnify, defend, and hold harmless the Quantcast Parties from and against any Liabilities arising directly or indirectly from such claims.</div><div style="margin-left: 20px;">12.4. If Quantcast’s right to provide the Services is enjoined or in Quantcast’s opinion is likely to be enjoined, Quantcast may obtain the right to continue providing the Services, replace or modify the Services so that they become non-infringing or terminate this Agreement. Quantcast’s obligations as stated in this Section 12 are Quantcast’s sole and exclusive liability and Company’s sole remedy as to infringement.</div><div>13<strong>. Account Closure, Termination and Suspension</strong></div><div style="margin-left: 20px;">13.1. Company may close its account at any time via the Platform. Quantcast may terminate this Agreement upon notice for any reason or no reason. Sections 5, 6.6, 7 and 11-15 will survive account closure and/or termination.</div><div style="margin-left: 20px;">13.2. Without limiting any other remedies, Quantcast may immediately suspend or terminate any individual Campaign, Authorized User’s access, and/or Company or Client account, including if Quantcast in its sole discretion suspects that a Campaign, Authorized User, Client, or Company is in breach this Agreement (including failure to comply with the Incorporated Terms. If Quantcast suspends or closes Company’s account, Company may not re-open an account without Quantcast’s prior written approval.</div><div><br /></div><div>14. <strong>DISCLAIMER, LIMITATION OF LIABILITY</strong></div><div style="margin-left: 20px;">14.1. QUANTCAST MAKES NO REPRESENTATIONS REGARDING THE BENEFITS FROM THE SERVICES, OR THAT THE PLATFORM OR ANY INFORMATION WILL BE ERROR-FREE, ALWAYS AVAILABLE OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION. QUANTCAST HAS NO LIABILITY FOR THIRD-PARTY SERVICES. QUANTCAST MAY MODIFY OR DISCONTINUE ANY OR ALL SERVICES AT ANY TIME, FOR ANY OR NO REASON, WITH OR WITHOUT NOTICE.</div><div style="margin-left: 20px;">14.2. EXCEPT FOR CLAIMS RELATING TO INDEMNIFICATION (SECTION 12), NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING AS A RESULT OF DELAYS, LOSS OF DATA, LOSS OF USE OR LOSS OF PROFIT) ARISING OUT OF OR RELATED TO THIS AGREEMENT, HOWEVER CAUSED AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OF LIABILITY BROUGHT (INCLUDING CONTRACT OR NEGLIGENCE), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS SECTION 14.2 LIMITS ANY LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY WHICH CANNOT LEGALLY BE LIMITED. </div><div style="margin-left: 20px;">14.3. EXCEPT FOR CLAIMS RELATING TO PAYMENTS DUE (SECTION 5), AND/OR INDEMNIFICATION (SECTION 12), IN NO EVENT WILL EITHER PARTY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATED TO THIS AGREEMENT EXCEED THE GREATER OF (A) ONE HUNDRED THOUSAND U.S. DOLLARS (US $100,000) OR (B) THE ACTUAL AMOUNT PAID AND/OR PAYABLE TO QUANTCAST FOR THE PROVISION OF SERVICES TO COMPANY IN THE TWELVE (12) MONTHS PRIOR TO THE DATE THE LIABILITY FIRST AROSE. </div><div style="margin-left: 20px;">14.4. The limitations and exclusions contained in this Agreement represent the parties’ agreement based upon the perceived level of risk associated with this Agreement and the payments made hereunder.</div><div><br /></div><div><span style="background:white;">15. </span><span style="background:white;"></span><strong><span style="background:white;"> General</span></strong>.</div><div style="margin-left: 20px;">15.1. This Agreement is the entire agreement of the parties relating to the Services and it supersedes all other commitments and understandings with respect to the Services. For the avoidance of doubt, this Agreement does not apply to Quantcast Measure. To the extent that Incorporated Terms conflict with the main body of this Agreement, the Incorporated Terms will control.</div><div style="margin-left: 20px;">15.2. Except for Quantcast’s right to make changes as described herein, no changes to this Agreement are effective unless such changes are in writing and signed by Quantcast.</div><div style="margin-left: 20px;">15.3. This Agreement and all matters arising out of or relating to this Agreement will be governed by (i) the laws of the State of California if Quantcast is Quantcast Corp.; (ii) the laws of New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the laws of Ireland if Quantcast is Quantcast International Limited, each without regard to its conflict of law provisions.</div><div style="margin-left: 20px;">15.4. Any legal action or proceeding relating to this Agreement will be brought exclusively in (i) the state or federal courts in the Northern District of California if Quantcast is Quantcast Corp.; (ii) the relevant courts in New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the relevant courts in Dublin, Ireland if Quantcast is Quantcast International Limited. Quantcast and Company hereby agree to submit to the jurisdiction of, and agree that venue is proper in, these courts (as applicable). Actions arising under or related to this Agreement or the Services must be brought in the initiating party’s individual capacity, not as a plaintiff or class member in any class action or similar proceeding.</div><div style="margin-left: 20px;">15.5. The Services may be subject to export and/or import control laws and regulations. Company is solely responsible for complying with all applicable export control laws and regulations.</div><div style="margin-left: 20px;">15.6. Unless provided otherwise in the Additional Terms, there are no third-party beneficiaries to this Agreement.</div><div style="margin-left: 20px;">15.7. All notices will be in writing. Notices to Company may be delivered via the Platform or sent to the address associated with Company’s account. Notices to Quantcast will be sent to the applicable physical and addresses set forth below for Quantcast. Notice will be deemed to have been given upon: (a) the date actually delivered in person; (b) the day after the date sent by overnight courier; or (c) the date posted in the Platform by Quantcast. Notices may be confirmed by email.</div><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Quantcast Corp</strong>.: 795 Folsom Street, San Francisco, CA 94107</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Quantcast Australia Pty. Ltd</strong>.: 99 Elizabeth Street, Sydney 2000 NSW, Australia<br /> <strong>Quantcast International Limited</strong>: Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><br /></p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Attn</strong>: Legal Department</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Email</strong>: legal@quantcast.com</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:45.0pt;font-size:13px;font-family:' calibri',sans-serif;"><br /></p><div style="margin-left: 20px;">15.8. Quantcast will not be liable for any failure or delay in the performance of its obligations hereunder on account of events beyond Quantcast’s reasonable control.</div><div style="margin-left: 20px;">15.9. This Agreement and the licenses granted herein are not transferable or assignable without prior written consent of the non-transferring or non-assigning party except that a party may upon written notice assign this Agreement to an acquirer of substantially all of that party’s assets, stock or business by sale, merger or otherwise or to an Affiliate. “<strong>Affiliate</strong>” means an entity that controls, is controlled by or is under common control with a party. Any assignment or transfer in violation of this section will be null and void. This Agreement will inure to the benefit of the successors and permitted assigns of the parties.</div><div style="margin-left: 20px;">15.10. The parties have been represented in execution of this Agreement by legal counsel or have voluntarily declined to seek such counsel. If any provision of this Agreement is unenforceable, the validity of the remaining provisions will not be affected.</div><div style="margin-left: 20px;">15.11. Quantcast’s failure to exercise or enforce any right or provision of this Agreement will not constitute a waiver of such right or provision. Any waiver of any provision of this Agreement will be effective only if made explicitly, in writing and signed by Quantcast.</div><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;"><br /></p> </div> </div> </div> </div> <div id="contract-id-489051-version-6626e3d87f875918eac781bc" data-vid="6626e3d87f875918eac781bc" class="version-container js-version-container-489051 " style="display: none;"> <div id="version-languages-6626e3d87f875918eac781bc" class="version-translation-container"> <div id="version-6626e3d87f875918eac781bc-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Buyer Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective April 22nd 2024  <span class="light">to</span>  April 22nd 2024</h5> <a id="download-version-6626e3d87f875918eac781bc-locale-en-us" href="https://quantcast.pactsafe.io/versions/6626e3d87f875918eac781bc.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-6626e3d87f875918eac781bc"> <div><br /></div><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:center;"><strong><span style="font-size:15px;">QUANTCAST BUYER TERMS</span></strong></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Last Updated: April 22, 2024</strong></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;"><em>If Company has an active, duly executed contract for one or more of the Services, that existing agreement will govern Company’s use of such Services within the scope of such agreement instead of this Quantcast Master Services Agreement (“<strong>Agreement</strong>”).</em></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">This Agreement is a legally binding contract between Quantcast and Company. “<strong>Company</strong>” means (A) when an individual accepts this Agreement on his or her own behalf, such individual, or (B) when an individual accepts this Agreement on behalf of a company or other legal entity, that company or legal entity. “<strong>Quantcast</strong>” means (X) Quantcast Corp. if Company is domiciled in the United States, (Y) Quantcast Australia Pty. Ltd. if Company is domiciled in any country or territory located in the Asia Pacific (APAC) region and (Z) Quantcast International Limited if Company is domiciled in any other country or territory.</p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">Quantcast may modify this Agreement. Quantcast will notify Company by making the revised version available on this page or an identified successor page, and an updated revision date will indicate that changes have been made. If Company does not accept the changes, Company must stop using the Services. Company’s continued use of the Services after Quantcast publishes changes means that Company consents to the updates.</p><div><strong>1. Incorporated Terms</strong></div><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">This Agreement incorporates the following additional terms (“<strong>Incorporated Terms</strong>”), as updated from time to time:</p><ul><li><a href="https://legal.quantcast.com/#campaign-policy" rel="noopener noreferrer" target="_blank"><span style="color:#1155CC;">Quantcast Campaign Policy</span></a><span style="color:black;"> </span>(“<strong>Campaign Policy</strong>”)</li><li><a href="https://legal.quantcast.com/#privacy-implementation-for-quantcast-advertiser-partners" rel="noopener noreferrer" target="_blank"><span style="color:#1155CC;background:white;">Privacy Implementation for Quantcast Advertiser Partners</span></a><span style="color:black;background:white;"> </span><span style="background:white;">(“<strong>Privacy Implementation</strong>”)</span></li><li><a href="https://legal.quantcast.com/#us-data-privacy-addendum" rel="noopener noreferrer" target="_blank"><span style="color:#1155CC;">US State Data Privacy Addendum</span></a>, to the extent <span style="background:white;">the Services include processing Personal Information </span>subject to U.S. State Privacy Laws (as defined in such Addendum) (“<strong>DPA</strong>”)</li><li><a href="https://legal.quantcast.com/#international-data-privacy-addendum" rel="noopener noreferrer" target="_blank"><span style="color:#1155CC;background:white;">International Data Privacy Addendum</span></a><span style="background:white;">, to the extent that the Services include processing Personal Data subject to International Privacy Laws (as defined in such Addendum)</span> (also “<strong>DPA</strong>”)</li><li>Any applicable <a href="https://legal.quantcast.com/#additional-terms-ad-buyer" rel="noopener noreferrer" target="_blank"><span style="color:#1155CC;">Additional Terms</span></a> (defined below)</li></ul><div><strong>2. Services </strong></div><div style="margin-left: 20px;"><span style="background:white;">2.2 “<strong>Services</strong>” </span>means<span style="background:white;"> the </span>Quantcast platform (“<strong>Platform</strong>”)<span style="background:white;"> and, to the extent provided by Quantcast under this Agreement, Campaign Tags, Platform Data, and any other services provided by Quantcast. The Services may permit Company to purchase ad placements on third-party media (e.g., webpages, apps, video, and other content/properties) (“<strong>Inventory</strong>”) that are made available by third-party providers (“<strong>Inventory Providers</strong>”) and Third-Party Services (defined below). For clarity, the “Services” do not include Inventory or Third-Party Services. </span></div><div style="margin-left: 20px;">2.3 Some Services may be subject to different or additional terms (“<strong>Additional Terms</strong>”) that are <span style="background:white;">described on the Additional Terms page linked above, in the Platform or otherwise made available to Company in writing.</span> Unless the parties agree in writing for Quantcast to provide campaign management services or professional services, the Services do not include those services.</div><div><br /></div><div><strong>3. Accounts and Authorized Users</strong></div><div style="margin-left: 20px;">3.1 Company will ensure its account information is accurate and current. Company will promptly notify Quantcast of any accidental disclosure or unauthorized use of Company access credentials. Quantcast may review and, if needed, correct, the information and setup associated with Company’s account and Authorized Users.</div><div style="margin-left: 20px;"><span style="background:white;">3.2 “<strong>Authorized User</strong>” means an individual authorized by Company to use Company’s account on the Platform.</span> Each Authorized User must use unique access credentials<span style="background:white;">. Company acknowledges that </span>each Authorized User may have the ability to add and terminate other Authorized Users. Company is solely responsible for all Authorized Users and all activity under its account, including the confidentiality of all access credentials. Company will immediately notify Quantcast of any accidental disclosure or unauthorized use of any access credentials. Company will ensure that all Authorized Users use Company’s account solely on behalf of Company, and are aware of, and comply with, this Agreement. For the avoidance of doubt, Company is liable for any breach of this Agreement by any Authorized User. </div><div><strong>4. Company<span style="background:white;"> Clients </span></strong></div><p style="margin: 0in 0in 6pt 20px; font-size: 13px; font-family: ' calibri',='' sans-serif;">If Company is using the Services on behalf of third-party clients (“<strong>Clients</strong>”), Company represents and warrants that it has all rights and authorizations needed to do so. Company will only use the Services for Clients with which Company has a direct written agreement and will obligate its Clients to comply with this Agreement, including the Incorporated Terms. Company is responsible for the actions and/or inactions of Clients and for ensuring their compliance.</p><div><strong><span style="background:white;">5. Fees and Payment</span></strong></div><div style="margin-left: 20px;">5.1 Fees will be provided in the Platform or by other written means.</div><div style="margin-left: 20px;">5.2 Unless Quantcast approves a different payment arrangement in writing, Company authorizes Quantcast to charge amounts owed under this Agreement after the end of each month to Company’s credit card, via automatic ACH, or such other similar payment method, at Quantcast’s option. Company will provide its most current credit card and/or other information required to complete payment, and keep such information updated if it changes. For the avoidance of doubt, if Company makes credit card, wire transfer or ACH payments or such other similar payment method, Company agrees to the applicable third-party terms as set forth in the Additional Terms. If Quantcast authorizes Company to pay invoices in arrears, Company will pay invoices within thirty (30) days of the invoice date. Quantcast may revise Company’s credit limit or require prepayment at any time in its sole discretion. Quantcast may charge interest at a rate of 2% per month (or the legal maximum, whichever is lower) for late payments. Company is responsible for reasonable out-of-pocket costs that Quantcast incurs to collect unpaid invoices. All payment obligations are non-cancelable and all amounts paid for Services provided are non-refundable. If Company requires a purchase order to make payments, Company will include the corresponding purchase order number in the Platform. All amounts due must be paid without setoff or deduction. </div><div style="margin-left: 20px;">5.3. Company is solely responsible for all amounts due for any Third-Party Services (defined below) that Company opts to use. Company acknowledges that any charges for Third-Party Services shown in the Platform or otherwise provided by Quantcast are based on the information Quantcast receives from the third parties and are subject to the final amounts charged by such third parties.</div><div style="margin-left: 20px;">5.4 Quantcast is the system of record and is solely responsible for calculating all metrics related to the Services, including all amounts owed under this Agreement. Company acknowledges that all amounts shown in Platform reporting are preliminary and final amounts will be as invoiced or billed by Quantcast. </div><div style="margin-left: 20px;">5.5 All charges under this Agreement are exclusive of all taxes and duties, if any. Company is responsible for and must pay all sales and use or other transactional taxes and duties including interest and penalty imposed on the amounts charged hereunder, or from the performance of this Agreement for which Quantcast issues an invoice. Company will promptly reimburse Quantcast for any such tax or duty and indemnify Quantcast and hold Quantcast harmless for any such taxes and duties that Quantcast must pay to a tax authority for which Company is responsible. If Company claims a tax exemption, Company must provide Quantcast with appropriate exemption certificates or documentation charges (including, without limitation, VAT or GST) acceptable to tax authorities.</div><div><br /></div><div><span style="background:white;">6.</span><span style="background:white;"></span><strong><span style="background:white;"> Services</span> License and Requirements</strong></div><div style="margin-left: 20px;">6.1. Company may use the Services solely as set forth in this Agreement. <span style="background:white;">Subject</span> to this Agreement, Quantcast grants Company a limited, non-exclusive, non-transferable, and non-sublicensable license to (a) access and use the Platform on a self-serve basis, and (b) use the Platform Data presented in the Platform user interface solely for the purpose of using the Services.</div><div style="margin-left: 20px;">6.2. If Company uses the Services to manage Campaigns and purchase Inventory, Company will obtain all rights necessary to perform tracking and analytics, and store and serve the advertisements (“<strong>Ads</strong>”) associated with Company’s campaigns (“<strong>Campaigns</strong>”), including ad creatives. Company will not use the Services with Ads that violate any applicable laws, regulations, third-party rights, or this Agreement including the Incorporated Terms. If Company asks for Quantcast’s assistance with Company’s use of the Services, Company consents to the actions and/or inactions that Quantcast takes on its behalf and retains sole responsibility for such assisted use of the Services.</div><div style="margin-left: 20px;">6.3. Company will not: (a) attempt to circumvent any Platform security measure, (b) share its access credentials, (c) grant direct or indirect access to the Platform to any third-party (other than an Authorized User of a Client, if applicable), (d) reproduce, <span style="background:white;">distribute</span>, modify, prepare derivative works of, translate, reverse engineer, reverse compile, or disassemble the Services, including Platform Data, (e) introduce viruses or other malware into the Platform or to end users via Ads, (f) share reports generated by the Services with any third-party (other than the relevant Client who is obligated to treat such reports confidentially) or (g) create or enrich profiles of individual end users on the basis of Campaign Data (defined below) or information derived from Campaign Data, including the third-party media (e.g., webpages, apps, video and other content/properties) that the end users have visited or the content or general interest area of such media. For example, Company may not create an audience of Conde Nast end users based on information derived or obtained by using the Services. </div><div><br /></div><div style="margin-left: 20px;">6.4. For the avoidance of doubt, Quantcast may collect analytics information about its customers’ use of the Services (e.g., how Authorized Users engage with the Platform user interface, etc.) for purposes of understanding how its customers use the Services and providing, customizing, and improving the Services.</div><div style="margin-left: 20px;"><span style="background:white;">6.5. Quantcast</span> reserves the right but not the obligation to place the AdChoices icon (or a similar icon) on Ads that do not already include such icon.</div><div style="margin-left: 20px;"><span style="background:white;">6.6. Except</span> as expressly set forth in this Agreement, neither party grants the other party any rights, express or implied, and each party reserves all rights. If Company<strong> </strong>provides Quantcast with feedback regarding the Services, Company hereby grants Quantcast a perpetual, irrevocable, fully paid up right and license to such feedback, without accounting, attribution, or compensation to Company.</div><div><br /></div><div><strong><span style="background:white;">7. Data</span> Issues</strong></div><div style="margin-left: 20px;">7.1. Data <span style="background:white;">Definitions</span><strong>:</strong></div><div style="margin-left: 40px;">7.1.1. “<strong>Aggregated Data</strong>” means generalized, combined data from numerous campaigns of multiple Quantcast customers, including Company, that concerns campaign parameters, goals, or performance results of such campaigns and that does not permit identification of Company or any other Quantcast custom<span style="background:white;">er of the Services.</span></div><div style="margin-left: 40px;">7.1.2. “<strong>Campaign Data</strong>” means the campaign-related reporting data generated in the course of the Services and provided to Company under this Agreement, such as Campaign performance reports. For the avoidance of doubt, Campaign Data does not include Tag Data.</div><div style="margin-left: 40px;">7.1.3. “<strong>Campaign Tag</strong>” means a tag, pixel or other element provided by Quantcast to Company for Company or Clients to place on Company Media to enable the collection of Tag Data. For clarity, the term “Campaign Tags” does not refer to any ad serving tags provided by Quantcast (i.e., if Company elects to use Quantcast ad serving). </div><div style="margin-left: 40px;">7.1.4. “<strong>Company Data</strong>” means all information and materials that are onboarded to Company’s account in the Platform, whether directly or via a third-party (e.g., an onboarding service provider). Without limiting the foregoing, Company Data includes all Campaign parameters (the data entered into the Platform for a Campaign such as name, budget, targeting strategy, etc.), Tag Data and any data onboarded by or on behalf of Company (e.g., first and/or third-party audiences). Company Data is a subset of Company’s Confidential Information.</div><div style="margin-left: 40px;"><span style="background:white;">7.1.5. “<strong>Company Media</strong>” </span>means<span style="background:white;"> the websites, apps and other digital properties or content associated with Ads, including the webpages, app screens and other digital properties on which Company or Clients place Campaign Tags</span>.</div><div style="margin-left: 40px;"><span style="color:black;"><span style="background:white;">7.1.6. </span>“<strong>Model</strong>” means the predictive profile of shared attributes and characteristics of a group of end</span> <span style="color:black;">users that Company desires to reach in a Campaign, created algorithmically by deriving observations from Company Data and Platform Data. For the avoidance of doubt, Models do not include any data at individual end </span>u<span style="color:black;">ser level or any end </span>u<span style="color:black;">ser-level identifiers that may be used to distinguish one end </span>u<span style="color:black;">ser from another end </span>u<span style="color:black;">ser (such as an end </span>u<span style="color:black;">ser ID or IP address).</span></div><div style="margin-left: 40px;"><span style="color:black;"><span style="color:black;"><span style="background:white;">7.1.7. </span></span>“<strong>Platform Data</strong>” means the data residing in the Platform or otherwise generated or used </span>in connection with<span style="color:black;"> the Servic<span style="background:white;">es that does not constitute Company Data or </span></span>Campaign<span style="color:black;background:white;"> Data, including Aggregated Data, Models, and third-party data (“<strong>Third-Party Data</strong>”). Some Platform Data may be presented to Company in the Platform user interface while other Platform Data may be used by the Platform on the back end (i.e., behind the scenes) to provide the Services. Platform Data is a subset of Quantcast’s Confidential Information. </span></div><div><br /></div><div style="margin-left: 40px;"><span style="color:black;"><span style="color:black;"><span style="color:black;"><span style="background:white;">7.1.8. </span></span></span>“<strong>Tag Data</strong>” means the data collected via Campaign Tags. </span></div><div style="margin-left: 40px;"><span style="color:black;">7.2. </span><span style="color:black;"></span><u><span style="color:black;">Company Data</span></u><span style="color:black;">: As between the parties, Company Data is the exclusive property of Company and/or the applicable Client. As to all Company Data (whether provided by Company, Client or a third</span>-<span style="color:black;">party on Company’s or a Client’s behalf), Company <span style="background:white;">represents</span> and warrants that it has sufficient rights to provide Company Data for use by Quantcast in compliance with this Agreement. Quantcast may use Company Data solely in compliance with the DPAs (including to create Models for Company, </span>deliver<span style="color:black;"> Campaigns and create audience insights, etc.). Quantcast will not share Company Data with any third</span>-<span style="color:black;">party except to the extent that Company reque</span>sts third-party services that utilize Company Data (e.g., third-party measurement), <span style="color:black;">Company Data is included as a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) </span>or as otherwise authorized by Company<span style="color:black;">. In addition, Quantcast may use <span style="background:white;">non-company-identifiable inferences made from Tag Data</span> to produce, and as contained in, the Aggregated Data. </span></div><div style="margin-left: 40px;"><span style="color:black;">7.3. </span><span style="color:black;"></span><u><span style="color:black;">Platform Data</span></u><span style="color:black;">: As between the parties, Platform Data is the exclusive property of Quantcast (or its third-party partners). Company may use Platform Data (whether directly, to the extent presented to Company in the Platform, or indirectly, to the extent used by the Platform to enable the Services) solely internally and solely for the purpose of using the Services as described in this Agreement. As to any Platform Data that Company can access and export using the self</span>-serve features of the Platform<span style="color:black;">, Company will not share such Platform Data with any third</span>-<span style="color:black;">party except, if applicable, Company’s Client(s) that such Platform Data pertains to and/or third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement<em>.</em> </span>If Quantcast provides Company with<span style="color:black;"> Platform Data outside the self-serve </span>features<span style="color:black;"> of the Platform (</span>e.g.<span style="color:black;">,</span> further detail about available audien<span style="background:white;">ces, e</span>tc.)<span style="color:black;">, such Platform </span>Data<span style="color:black;"> </span>is subject to any applicable Additional Terms. <span style="color:black;">Company will not attempt to extract or recreate any Third-Party Data or other Platform Data that is not readily accessible via the normal functionality presented in the Platform or assemble similar data or audience segments itself (directly or indirectly through a third</span>-<span style="color:black;">party) on the basis of Third-Party Data or other Platform Data or information derived from the use of such data under this Agreement. </span></div><div><br /></div><div style="margin-left: 40px;">7.4. <u>Campaign<span style="color:black;"> Data</span></u><span style="color:black;">: Company may use </span>Campaign<span style="color:black;"> Data for its internal business purposes provided that (a) it complies with its privacy policy, (b) it complies with the terms of this Agreement, and (c) it does not disclose</span> Campaign Data<span style="color:black;"> to any </span>third-<span style="color:black;">party except, if applicable, Company’s </span>Client(s) that such Campaign Data pertains to and/or <span style="color:black;">third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement. Quantcast may use </span>Campaign<span style="color:black;"> Data (i) to provide the Services, and (ii) </span><span style="color:black;">within a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) or as otherwise authorized by Company. </span></div><div style="margin-left: 40px;"><span style="color:black;">7.5. </span><span style="color:black;"></span><u><span style="color:black;">Models</span></u><span style="color:black;">:<strong> </strong>Models reside solely within the Platform and are not directly accessible to Company. Company’s license above <span style="background:white;">includes</span> the ability to use Models as an integrated part of the Services, solely for the purpose of </span>selecting<span style="color:black;"> and gaining insights about the end users that Company wishes to reach with its Campaigns. Quantcast will not share Models generated in connection with C</span>ompany’s Campaigns<span style="color:black;"> with other customers. </span></div><div style="margin-left: 40px;"><span style="color:black;">7.6. </span><span style="color:black;"></span><u><span style="color:black;">Client Data</span></u><span style="color:black;">: Upon request from a Client, Quantcast is authorized to use the Client Data associated with such Client in <span style="background:white;">accordance</span> with </span>such <span style="color:black;">request (including sharing such Client Data with another entity within the Quantcast Platform). For clarity, “<strong>Client</strong> <strong>Data</strong>” means the (i) </span>Tag Data from <span style="color:black;">Client websites, apps and/or other digital properties; and (ii) Quantcast’s proprietary analysis of such data. Client Data does not include any predictive models or data segments created using the Tag Data or any Campaign </span>Data <span style="color:black;">generated from Campaigns delivered using such Client Data. </span></div><div style="margin-left: 40px;"><span style="color:black;background:white;">7.7. </span><span style="color:black;background:white;"></span><u><span style="color:black;background:white;">No Off-Platform Use</span></u><span style="color:black;background:white;">: Company will not use the Services, the </span><span style="background:white;">Campaign<span style="color:black;"> Data, or any information derived from the Services, Models or </span>Campaign<span style="color:black;"> Data to create or enrich profiles of individual end users or to </span>retarget any end user except via the Services.</span></div><div><br /></div><div>8. <strong> Compliance and Privacy</strong></div><div style="margin-left: 20px;">8.1 Each party will comply with all applicable laws and regulations (Quantcast in its provision of the Services in the form provided by Quantcast and Company in its use of the Services), including Applicable Privacy Laws and applicable self-regulatory principles, such as the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (“<strong>DAA</strong>”) or the Network Advertising Initiative Code of Conduct (“<strong>NAI</strong>”). “<strong>Applicable Privacy Laws</strong>” means US State Privacy Laws and International Privacy Laws (defined in the linked DPAs). Company will comply with the Incorporated Terms.</div><div style="margin-left: 20px;">8.2 Company will not use the Service with any (a) Direct Identifiers, any special or sensitive categories of personal data as defined by Applicable Privacy Laws, including by placing Campaign Tags on Ads or Company Media whose content reveals special or sensitive categories of personal data of an end user, or personal data relating to criminal offenses or criminal convictions; or (b) any data of children, including by placing Campaign Tags on Ads or Company Media directed at children (collectively, “<strong>Prohibited Data</strong>”). “<strong>Direct Identifier</strong>” means any information that identifies a particular individual without additional information, including name, address, mobile number, email address, financial account number or government-issued identifier. Direct Identifiers do not include pseudonymous identifiers such as IP address, cookie ID and certain hashed identifiers (e.g., email addresses that have been encoded using a cryptographic hashing function to obfuscate the email). For purposes of this Agreement, “<strong>children</strong>” refers to anyone age 16 or under or such other age specified by Applicable Privacy Laws under which the processing of personal information is prohibited or requires opt-in or parental consent.</div><div><span style="background:white;">9. </span><span style="background:white;"></span><strong><span style="background:white;">Third</span>-Party Services </strong></div><div style="margin-left: 20px;">9.1 If Company uses any third-party branded product or service in connection with the Services (including Third-Party Data made available for use via the Services) (“<strong>Third-Party Service</strong>”), the following additional terms apply.</div><div style="margin-left: 20px;">9.2. Company is solely responsible for complying with any applicable third-party terms and requirements. For Third-Party Services offered via the Platform, such third-party terms and requirements may be provided in the Platform, the Additional Terms, otherwise by Quantcast or by the third-party.</div><div style="margin-left: 20px;">9.3. Quantcast is not responsible for Third-Party Services and makes no representations as to such services, including their privacy practices. Quantcast cannot guarantee continued availability or pricing of Third-Party Services and may stop enabling access to them without liability. Company may be required to register for or log into Third-Party Services on their respective websites or to share Company Data with Third-Party Services (e.g., services requiring data integration).</div><div>10. <strong>Marketing, Publicity</strong></div><p style="margin: 0in 0in 6pt 20px; font-size: 13px; font-family: ' calibri',='' sans-serif;">Quantcast may include Company’s name and logo in descriptions of Quantcast’s partners on its website, in media, in promotional materials, and in the Platform. Company will not use Quantcast’s name or logo without prior written permission. All goodwill from the use of Quantcast’s name or logo inures to Quantcast. Neither party will make a press release or any other public statement about this Agreement without the other party’s prior agreement (email sufficing).</p><div><span style="background:white;">11</span><span style="background:white;"></span><strong><span style="background:white;">. Confidentiality</span></strong></div><p style="margin: 0in 0in 6pt 20px; font-size: 13px; font-family: ' calibri',='' sans-serif;">“<strong>Confidential Information</strong>” means<strong> </strong>information that the disclosing party identifies as confidential or the receiving party should reasonably understand to be confidential given the circumstances of the disclosure and the nature of the information. Confidential Information does not include information that the receiving party can demonstrate: (a) it knew without restriction before receipt from the disclosing party, (b) is publicly available through no fault of the receiving party, (c) it rightfully received from a third-party without a duty of confidentiality, or (d) is independently developed without use of or reference to Confidential Information. The receiving party may use Confidential Information only to fulfill its obligations under this Agreement and must use at least reasonable care to prevent any unauthorized use or disclosure of Confidential Information, but in any event no less stringent a standard than receiving party applies to its own Confidential Information. The receiving party may share Confidential Information with its employees, agents and contractors who need to know it, as long as they are bound to confidentiality obligations that are consistent with this Agreement, provided that the receiving party shall remain solely responsible for their compliance with this Agreement. If compelled to do so by law, the receiving party may disclose Confidential Information as long as it provides reasonable prior notice to the disclosing party (unless legally prohibited). For the avoidance of doubt, nothing in this Agreement prohibits Quantcast from using and sharing high level data that is compiled and summarized from the combination of Campaign Data with equivalent data generated by campaigns of other Quantcast customers, that does not allow identification of Company or Clients. Company will delete all Quantcast Confidential Information promptly upon termination of this Agreement.</p><div><br /></div><div>12<strong>. Indemnity</strong></div><div style="margin-left: 20px;">12.1. Quantcast shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents, and their respective successors, heirs and assigns (“<strong>Company Parties</strong>”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“<strong>Liabilities</strong>”) incurred by the Company Parties in connection with any third-party claim (including any regulatory or governmental action) (“<strong>Claim</strong>”) that Quantcast’s proprietary technology that provides the Services, in the form provided by Quantcast, infringes any patent or other third-party intellectual property right. Company shall indemnify, defend and hold harmless Quantcast, its affiliated entities, and its and their directors, officers, employees and agents, and its and their respective successors, heirs and assigns (“<strong>Quantcast Parties</strong>”) against any Liabilities incurred by the Quantcast Parties in connection with any Claim arising out of or relating to (a) Company’s (including any Client’s, if applicable) use of the Services or Third-Party Services in violation of this Agreement; (b) Company Data or Ads; (c) the nature of Company’s or any Client’s products, services and industry, including without limitation any claims in the nature of product liability or any claim or allegation that such services or products are not in compliance with applicable industry-specific laws, or (d) breach of Sections 6.2. 6.3, 7 or 8.</div><div style="margin-left: 20px;">12.2. The indemnified party will promptly notify the indemnifying party of any indemnified claim (provided that failure to notify promptly will only relieve the indemnifying party of its obligations to the extent it demonstrates material prejudice from the failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend such claim. The indemnifying party will not enter into any settlement or compromise that does not fully absolve the indemnified party of liability. </div><div style="margin-left: 20px;">12.3. Quantcast will have no obligation for any claim arising from or related to (a) compliance with Company specifications, (b) combination of the Services with products or services not supplied by Quantcast, (c) adaptation or modification of the Services or Campaign Data, (d) Company’s failure to follow instructions provided by Quantcast that would have cured the cause of action, (e) use of the Services or Campaign Data other than as described herein, or (f) Inventory or Third-Party Services selected by Company. In such cases, Company will indemnify, defend, and hold harmless the Quantcast Parties from and against any Liabilities arising directly or indirectly from such claims.</div><div style="margin-left: 20px;">12.4. If Quantcast’s right to provide the Services is enjoined or in Quantcast’s opinion is likely to be enjoined, Quantcast may obtain the right to continue providing the Services, replace or modify the Services so that they become non-infringing or terminate this Agreement. Quantcast’s obligations as stated in this Section 12 are Quantcast’s sole and exclusive liability and Company’s sole remedy as to infringement.</div><div>13<strong>. Account Closure, Termination and Suspension</strong></div><div style="margin-left: 20px;">13.1. Company may close its account at any time via the Platform. Quantcast may terminate this Agreement upon notice for any reason or no reason. Sections 5, 6.6, 7 and 11-15 will survive account closure and/or termination.</div><div style="margin-left: 20px;">13.2. Without limiting any other remedies, Quantcast may immediately suspend or terminate any individual Campaign, Authorized User’s access, and/or Company or Client account, including if Quantcast in its sole discretion suspects that a Campaign, Authorized User, Client, or Company is in breach this Agreement (including failure to comply with the Incorporated Terms. If Quantcast suspends or closes Company’s account, Company may not re-open an account without Quantcast’s prior written approval.</div><div><br /></div><div>14. <strong>DISCLAIMER, LIMITATION OF LIABILITY</strong></div><div style="margin-left: 20px;">14.1. QUANTCAST MAKES NO REPRESENTATIONS REGARDING THE BENEFITS FROM THE SERVICES, OR THAT THE PLATFORM OR ANY INFORMATION WILL BE ERROR-FREE, ALWAYS AVAILABLE OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION. QUANTCAST HAS NO LIABILITY FOR THIRD-PARTY SERVICES. QUANTCAST MAY MODIFY OR DISCONTINUE ANY OR ALL SERVICES AT ANY TIME, FOR ANY OR NO REASON, WITH OR WITHOUT NOTICE.</div><div style="margin-left: 20px;">14.2. EXCEPT FOR CLAIMS RELATING TO INDEMNIFICATION (SECTION 12), NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING AS A RESULT OF DELAYS, LOSS OF DATA, LOSS OF USE OR LOSS OF PROFIT) ARISING OUT OF OR RELATED TO THIS AGREEMENT, HOWEVER CAUSED AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OF LIABILITY BROUGHT (INCLUDING CONTRACT OR NEGLIGENCE), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS SECTION 14.2 LIMITS ANY LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY WHICH CANNOT LEGALLY BE LIMITED. </div><div style="margin-left: 20px;">14.3. EXCEPT FOR CLAIMS RELATING TO PAYMENTS DUE (SECTION 5), AND/OR INDEMNIFICATION (SECTION 12), IN NO EVENT WILL EITHER PARTY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATED TO THIS AGREEMENT EXCEED THE GREATER OF (A) ONE HUNDRED THOUSAND U.S. DOLLARS (US $100,000) OR (B) THE ACTUAL AMOUNT PAID AND/OR PAYABLE TO QUANTCAST FOR THE PROVISION OF SERVICES TO COMPANY IN THE TWELVE (12) MONTHS PRIOR TO THE DATE THE LIABILITY FIRST AROSE. </div><div style="margin-left: 20px;">14.4. The limitations and exclusions contained in this Agreement represent the parties’ agreement based upon the perceived level of risk associated with this Agreement and the payments made hereunder.</div><div><br /></div><div><span style="background:white;">15. </span><span style="background:white;"></span><strong><span style="background:white;"> General</span></strong>.</div><div style="margin-left: 20px;">15.1. This Agreement is the entire agreement of the parties relating to the Services and it supersedes all other commitments and understandings with respect to the Services. For the avoidance of doubt, this Agreement does not apply to Quantcast Measure. To the extent that Incorporated Terms conflict with the main body of this Agreement, the Incorporated Terms will control.</div><div style="margin-left: 20px;">15.2. Except for Quantcast’s right to make changes as described herein, no changes to this Agreement are effective unless such changes are in writing and signed by Quantcast.</div><div style="margin-left: 20px;">15.3. This Agreement and all matters arising out of or relating to this Agreement will be governed by (i) the laws of the State of California if Quantcast is Quantcast Corp.; (ii) the laws of New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the laws of Ireland if Quantcast is Quantcast International Limited, each without regard to its conflict of law provisions.</div><div style="margin-left: 20px;">15.4. Any legal action or proceeding relating to this Agreement will be brought exclusively in (i) the state or federal courts in the Northern District of California if Quantcast is Quantcast Corp.; (ii) the relevant courts in New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the relevant courts in Dublin, Ireland if Quantcast is Quantcast International Limited. Quantcast and Company hereby agree to submit to the jurisdiction of, and agree that venue is proper in, these courts (as applicable). Actions arising under or related to this Agreement or the Services must be brought in the initiating party’s individual capacity, not as a plaintiff or class member in any class action or similar proceeding.</div><div style="margin-left: 20px;">15.5. The Services may be subject to export and/or import control laws and regulations. Company is solely responsible for complying with all applicable export control laws and regulations.</div><div style="margin-left: 20px;">15.6. Unless provided otherwise in the Additional Terms, there are no third-party beneficiaries to this Agreement.</div><div style="margin-left: 20px;">15.7. All notices will be in writing. Notices to Company may be delivered via the Platform or sent to the address associated with Company’s account. Notices to Quantcast will be sent to the applicable physical and addresses set forth below for Quantcast. Notice will be deemed to have been given upon: (a) the date actually delivered in person; (b) the day after the date sent by overnight courier; or (c) the date posted in the Platform by Quantcast. Notices may be confirmed by email.</div><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Quantcast Corp</strong>.: 795 Folsom Street, San Francisco, CA 94107</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Quantcast Australia Pty. Ltd</strong>.: 99 Elizabeth Street, Sydney 2000 NSW, Australia<br /> <strong>Quantcast International Limited</strong>: Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><br /></p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Attn</strong>: Legal Department</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Email</strong>: legal@quantcast.com</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:45.0pt;font-size:13px;font-family:' calibri',sans-serif;"><br /></p><div style="margin-left: 20px;">15.8. Quantcast will not be liable for any failure or delay in the performance of its obligations hereunder on account of events beyond Quantcast’s reasonable control.</div><div style="margin-left: 20px;">15.9. This Agreement and the licenses granted herein are not transferable or assignable without prior written consent of the non-transferring or non-assigning party except that a party may upon written notice assign this Agreement to an acquirer of substantially all of that party’s assets, stock or business by sale, merger or otherwise or to an Affiliate. “<strong>Affiliate</strong>” means an entity that controls, is controlled by or is under common control with a party. Any assignment or transfer in violation of this section will be null and void. This Agreement will inure to the benefit of the successors and permitted assigns of the parties.</div><div style="margin-left: 20px;">15.10. The parties have been represented in execution of this Agreement by legal counsel or have voluntarily declined to seek such counsel. If any provision of this Agreement is unenforceable, the validity of the remaining provisions will not be affected.</div><div style="margin-left: 20px;">15.11. Quantcast’s failure to exercise or enforce any right or provision of this Agreement will not constitute a waiver of such right or provision. Any waiver of any provision of this Agreement will be effective only if made explicitly, in writing and signed by Quantcast.</div><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;"><br /></p> </div> </div> </div> </div> <div id="contract-id-489051-version-65ca76e9ceb36f0191fab8cd" data-vid="65ca76e9ceb36f0191fab8cd" class="version-container js-version-container-489051 " style="display: none;"> <div id="version-languages-65ca76e9ceb36f0191fab8cd" class="version-translation-container"> <div id="version-65ca76e9ceb36f0191fab8cd-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Buyer Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective February 12th 2024  <span class="light">to</span>  April 22nd 2024</h5> <a id="download-version-65ca76e9ceb36f0191fab8cd-locale-en-us" href="https://quantcast.pactsafe.io/versions/65ca76e9ceb36f0191fab8cd.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-65ca76e9ceb36f0191fab8cd"> <div><br /></div><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:center;"><strong><span style="font-size:15px;">QUANTCAST BUYER TERMS</span></strong></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Last Updated: January 16, 2023</strong></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;"><em>If Company has an active, duly executed contract for one or more of the Services, that existing agreement will govern Company’s use of such Services within the scope of such agreement instead of this Quantcast Master Services Agreement (“<strong>Agreement</strong>”).</em></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">This Agreement is a legally binding contract between Quantcast and Company. “<strong>Company</strong>” means (A) when an individual accepts this Agreement on his or her own behalf, such individual, or (B) when an individual accepts this Agreement on behalf of a company or other legal entity, that company or legal entity. “<strong>Quantcast</strong>” means (X) Quantcast Corp. if Company is domiciled in the United States, (Y) Quantcast Australia Pty. Ltd. if Company is domiciled in any country or territory located in the Asia Pacific (APAC) region and (Z) Quantcast International Limited if Company is domiciled in any other country or territory.</p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">Quantcast may modify this Agreement. Quantcast will notify Company by making the revised version available on this page or an identified successor page, and an updated revision date will indicate that changes have been made. If Company does not accept the changes, Company must stop using the Services. Company’s continued use of the Services after Quantcast publishes changes means that Company consents to the updates.</p><ol style="margin-bottom:0in;"><li><strong>Incorporated Terms</strong></li></ol><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">This Agreement incorporates the following additional terms (“<strong>Incorporated Terms</strong>”), as updated from time to time:</p><ul><li><a href="https://www.quantcast.com/legal/campaign-policy/"><span style="color:#1155CC;">Quantcast Campaign Policy</span></a><span style="color:black;"> </span>(“<strong>Campaign Policy</strong>”)</li><li><a href="https://www.quantcast.com/legal/privacy-requirements/"><span style="color:#1155CC;background:white;">Privacy Implementation for Quantcast Advertiser Partners</span></a><span style="color:black;background:white;"> </span><span style="background:white;">(“<strong>Privacy Implementation</strong>”)</span></li><li><a href="https://www.quantcast.com/legal/us-data-privacy-addendum/"><span style="color:#1155CC;">US State Data Privacy Addendum</span></a>, to the extent <span style="background:white;">the Services include processing Personal Information </span>subject to U.S. State Privacy Laws (as defined in such Addendum) (“<strong>DPA</strong>”)</li><li><a href="https://www.quantcast.com/legal/international-data-privacy-addendum/"><span style="color:#1155CC;background:white;">International Data Privacy Addendum</span></a><span style="background:white;">, to the extent that the Services include processing Personal Data subject to International Privacy Laws (as defined in such Addendum)</span> (also “<strong>DPA</strong>”)</li><li>Any applicable <a href="https://www.quantcast.com/legal/additional-terms-ad-buyer/"><span style="color:#1155CC;">Additional Terms</span></a> (defined below)</li><li><strong>Services </strong><ol><li><span style="background:white;">“<strong>Services</strong>” </span>means<span style="background:white;"> the </span>Quantcast platform (“<strong>Platform</strong>”)<span style="background:white;"> and, to the extent provided by Quantcast under this Agreement, Campaign Tags, Platform Data, and any other services provided by Quantcast. The Services may permit Company to purchase ad placements on third-party media (e.g., webpages, apps, video, and other content/properties) (“<strong>Inventory</strong>”) that are made available by third-party providers (“<strong>Inventory Providers</strong>”) and Third-Party Services (defined below). For clarity, the “Services” do not include Inventory or Third-Party Services. </span></li><li>Some Services may be subject to different or additional terms (“<strong>Additional Terms</strong>”) that are <span style="background:white;">described on the Additional Terms page linked above, in the Platform or otherwise made available to Company in writing.</span> Unless the parties agree in writing for Quantcast to provide campaign management services or professional services, the Services do not include those services.</li></ol></li></ul><ol><li><strong>Accounts and Authorized Users</strong><ul><li>Company will ensure its account information is accurate and current. Company will promptly notify Quantcast of any accidental disclosure or unauthorized use of Company access credentials. Quantcast may review and, if needed, correct, the information and setup associated with Company’s account and Authorized Users.</li><li><span style="background:white;">“<strong>Authorized User</strong>” means an individual authorized by Company to use Company’s account on the Platform.</span> Each Authorized User must use unique access credentials<span style="background:white;">. Company acknowledges that </span>each Authorized User may have the ability to add and terminate other Authorized Users. Company is solely responsible for all Authorized Users and all activity under its account, including the confidentiality of all access credentials. Company will immediately notify Quantcast of any accidental disclosure or unauthorized use of any access credentials. Company will ensure that all Authorized Users use Company’s account solely on behalf of Company, and are aware of, and comply with, this Agreement. For the avoidance of doubt, Company is liable for any breach of this Agreement by any Authorized User. </li></ul></li></ol><ol style="margin-bottom:0in;"><li><strong>Company<span style="background:white;"> Clients </span></strong></li></ol><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">If Company is using the Services on behalf of third-party clients (“<strong>Clients</strong>”), Company represents and warrants that it has all rights and authorizations needed to do so. Company will only use the Services for Clients with which Company has a direct written agreement and will obligate its Clients to comply with this Agreement, including the Incorporated Terms. Company is responsible for the actions and/or inactions of Clients and for ensuring their compliance.</p><ol><li><strong><span style="background:white;">Fees and Payment</span></strong><ul><li>Fees will be provided in the Platform or by other written means.</li><li>Unless Quantcast approves a different payment arrangement in writing, Company authorizes Quantcast to charge amounts owed under this Agreement to Company’s credit card, or to receive payment via wire transfer, automatic ACH, or such other similar payment method, at Quantcast’s option. Company will provide its most current credit card and/or other information required to complete payment, and keep such information updated if it changes. For the avoidance of doubt, if Company makes credit card, wire transfer or ACH payments or such other similar payment method, Company agrees to the applicable third-party terms as set forth in the Additional Terms. If Quantcast provides Company with the ability to pay invoices in arrears, Company will pay invoices upon receipt. Quantcast may revise Company’s credit limit or require prepayment at any time in its sole discretion. Quantcast may charge interest at a rate of 2% per month (or the legal maximum, whichever is lower) for late payments. Company is responsible for reasonable out-of-pocket costs that Quantcast incurs to collect unpaid invoices. All payment obligations are non-cancelable and all amounts paid for Services provided are non-refundable. If Company requires a purchase order to make payments, Company will include the corresponding purchase order number in the Platform. All amounts due must be paid without setoff or deduction. </li><li>Company is solely responsible for all amounts due for any Third-Party Services (defined below) that Company opts to use. Company acknowledges that any charges for Third-Party Services shown in the Platform or otherwise provided by Quantcast are based on the information Quantcast receives from the third parties and are subject to the final amounts charged by such third parties.</li><li>Quantcast is the system of record and is solely responsible for calculating all metrics related to the Services, including all amounts owed under this Agreement. Company acknowledges that all amounts shown in Platform reporting are preliminary and final amounts will be as invoiced or billed by Quantcast. </li><li>All charges under this Agreement are exclusive of all taxes and duties, if any. Company is responsible for and must pay all sales and use or other transactional taxes and duties including interest and penalty imposed on the amounts charged hereunder, or from the performance of this Agreement for which Quantcast issues an invoice. Company will promptly reimburse Quantcast for any such tax or duty and indemnify Quantcast and hold Quantcast harmless for any such taxes and duties that Quantcast must pay to a tax authority for which Company is responsible. If Company claims a tax exemption, Company must provide Quantcast with appropriate exemption certificates or documentation charges (including, without limitation, VAT or GST) acceptable to tax authorities.</li></ul></li></ol><ul><li><strong><span style="background:white;">Services</span> License and Requirements</strong><ul><li>Company may use the Services solely as set forth in this Agreement. <span style="background:white;">Subject</span> to this Agreement, Quantcast grants Company a limited, non-exclusive, non-transferable, and non-sublicensable license to (a) access and use the Platform on a self-serve basis, and (b) use the Platform Data presented in the Platform user interface solely for the purpose of using the Services.</li><li>If Company uses the Services to manage Campaigns and purchase Inventory, Company will obtain all rights necessary to perform tracking and analytics, and store and serve the advertisements (“<strong>Ads</strong>”) associated with Company’s campaigns (“<strong>Campaigns</strong>”), including ad creatives. Company will not use the Services with Ads that violate any applicable laws, regulations, third-party rights, or this Agreement including the Incorporated Terms. If Company asks for Quantcast’s assistance with Company’s use of the Services, Company consents to the actions and/or inactions that Quantcast takes on its behalf and retains sole responsibility for such assisted use of the Services.</li><li>Company will not: (a) attempt to circumvent any Platform security measure, (b) share its access credentials, (c) grant direct or indirect access to the Platform to any third-party (other than an Authorized User of a Client, if applicable), (d) reproduce, <span style="background:white;">distribute</span>, modify, prepare derivative works of, translate, reverse engineer, reverse compile, or disassemble the Services, including Platform Data, (e) introduce viruses or other malware into the Platform or to end users via Ads, (f) share reports generated by the Services with any third-party (other than the relevant Client who is obligated to treat such reports confidentially) or (g) create or enrich profiles of individual end users on the basis of Campaign Data (defined below) or information derived from Campaign Data, including the third-party media (e.g., webpages, apps, video and other content/properties) that the end users have visited or the content or general interest area of such media. For example, Company may not create an audience of Conde Nast end users based on information derived or obtained by using the Services. </li><li>For the avoidance of doubt, Quantcast may collect analytics information about its customers’ use of the Services (e.g., how Authorized Users engage with the Platform user interface, etc.) for purposes of understanding how its customers use the Services and providing, customizing, and improving the Services.</li><li><span style="background:white;">Quantcast</span> reserves the right but not the obligation to place the AdChoices icon (or a similar icon) on Ads that do not already include such icon.</li><li><span style="background:white;">Except</span> as expressly set forth in this Agreement, neither party grants the other party any rights, express or implied, and each party reserves all rights. If Company<strong> </strong>provides Quantcast with feedback regarding the Services, Company hereby grants Quantcast a perpetual, irrevocable, fully paid up right and license to such feedback, without accounting, attribution, or compensation to Company.</li></ul></li></ul><ol><li><strong><span style="background:white;">Data</span> Issues</strong><ul><li>Data <span style="background:white;">Definitions</span><strong>:</strong><ul><li>“<strong>Aggregated Data</strong>” means generalized, combined data from numerous campaigns of multiple Quantcast customers, including Company, that concerns campaign parameters, goals, or performance results of such campaigns and that does not permit identification of Company or any other Quantcast custom<span style="background:white;">er of the Services.</span></li><li>“<strong>Campaign Data</strong>” means the campaign-related reporting data generated in the course of the Services and provided to Company under this Agreement, such as Campaign performance reports. For the avoidance of doubt, Campaign Data does not include Tag Data.</li><li>“<strong>Campaign Tag</strong>” means a tag, pixel or other element provided by Quantcast to Company for Company or Clients to place on Company Media to enable the collection of Tag Data. For clarity, the term “Campaign Tags” does not refer to any ad serving tags provided by Quantcast (i.e., if Company elects to use Quantcast ad serving). </li><li>“<strong>Company Data</strong>” means all information and materials that are onboarded to Company’s account in the Platform, whether directly or via a third-party (e.g., an onboarding service provider). Without limiting the foregoing, Company Data includes all Campaign parameters (the data entered into the Platform for a Campaign such as name, budget, targeting strategy, etc.), Tag Data and any data onboarded by or on behalf of Company (e.g., first and/or third-party audiences). Company Data is a subset of Company’s Confidential Information.</li><li><span style="background:white;">“<strong>Company Media</strong>” </span>means<span style="background:white;"> the websites, apps and other digital properties or content associated with Ads, including the webpages, app screens and other digital properties on which Company or Clients place Campaign Tags</span>.</li><li><span style="color:black;">“<strong>Model</strong>” means the predictive profile of shared attributes and characteristics of a group of end</span> <span style="color:black;">users that Company desires to reach in a Campaign, created algorithmically by deriving observations from Company Data and Platform Data. For the avoidance of doubt, Models do not include any data at individual end </span>u<span style="color:black;">ser level or any end </span>u<span style="color:black;">ser-level identifiers that may be used to distinguish one end </span>u<span style="color:black;">ser from another end </span>u<span style="color:black;">ser (such as an end </span>u<span style="color:black;">ser ID or IP address).</span></li><li><span style="color:black;">“<strong>Platform Data</strong>” means the data residing in the Platform or otherwise generated or used </span>in connection with<span style="color:black;"> the Servic<span style="background:white;">es that does not constitute Company Data or </span></span>Campaign<span style="color:black;background:white;"> Data, including Aggregated Data, Models, and third-party data (“<strong>Third-Party Data</strong>”). Some Platform Data may be presented to Company in the Platform user interface while other Platform Data may be used by the Platform on the back end (i.e., behind the scenes) to provide the Services. Platform Data is a subset of Quantcast’s Confidential Information. </span></li><li><span style="color:black;">“<strong>Tag Data</strong>” means the data collected via Campaign Tags. </span></li></ul></li></ul></li><li><u><span style="color:black;">Company Data</span></u><span style="color:black;">: As between the parties, Company Data is the exclusive property of Company and/or the applicable Client. As to all Company Data (whether provided by Company, Client or a third</span>-<span style="color:black;">party on Company’s or a Client’s behalf), Company <span style="background:white;">represents</span> and warrants that it has sufficient rights to provide Company Data for use by Quantcast in compliance with this Agreement. Quantcast may use Company Data solely in compliance with the DPAs (including to create Models for Company, </span>deliver<span style="color:black;"> Campaigns and create audience insights, etc.). Quantcast will not share Company Data with any third</span>-<span style="color:black;">party except to the extent that Company reque</span>sts third-party services that utilize Company Data (e.g., third-party measurement), <span style="color:black;">Company Data is included as a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) </span>or as otherwise authorized by Company<span style="color:black;">. In addition, Quantcast may use <span style="background:white;">non-company-identifiable inferences made from Tag Data</span> to produce, and as contained in, the Aggregated Data. </span></li><li><u><span style="color:black;">Platform Data</span></u><span style="color:black;">: As between the parties, Platform Data is the exclusive property of Quantcast (or its third-party partners). Company may use Platform Data (whether directly, to the extent presented to Company in the Platform, or indirectly, to the extent used by the Platform to enable the Services) solely internally and solely for the purpose of using the Services as described in this Agreement. As to any Platform Data that Company can access and export using the self</span>-serve features of the Platform<span style="color:black;">, Company will not share such Platform Data with any third</span>-<span style="color:black;">party except, if applicable, Company’s Client(s) that such Platform Data pertains to and/or third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement<em>.</em> </span>If Quantcast provides Company with<span style="color:black;"> Platform Data outside the self-serve </span>features<span style="color:black;"> of the Platform (</span>e.g.<span style="color:black;">,</span> further detail about available audien<span style="background:white;">ces, e</span>tc.)<span style="color:black;">, such Platform </span>Data<span style="color:black;"> </span>is subject to any applicable Additional Terms. <span style="color:black;">Company will not attempt to extract or recreate any Third-Party Data or other Platform Data that is not readily accessible via the normal functionality presented in the Platform or assemble similar data or audience segments itself (directly or indirectly through a third</span>-<span style="color:black;">party) on the basis of Third-Party Data or other Platform Data or information derived from the use of such data under this Agreement. </span></li><li><u>Campaign<span style="color:black;"> Data</span></u><span style="color:black;">: Company may use </span>Campaign<span style="color:black;"> Data for its internal business purposes provided that (a) it complies with its privacy policy, (b) it complies with the terms of this Agreement, and (c) it does not disclose</span> Campaign Data<span style="color:black;"> to any </span>third-<span style="color:black;">party except, if applicable, Company’s </span>Client(s) that such Campaign Data pertains to and/or <span style="color:black;">third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement. Quantcast may use </span>Campaign<span style="color:black;"> Data (i) to provide the Services, and (ii) </span><span style="color:black;">within a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) or as otherwise authorized by Company. </span></li><li><u><span style="color:black;">Models</span></u><span style="color:black;">:<strong> </strong>Models reside solely within the Platform and are not directly accessible to Company. Company’s license above <span style="background:white;">includes</span> the ability to use Models as an integrated part of the Services, solely for the purpose of </span>selecting<span style="color:black;"> and gaining insights about the end users that Company wishes to reach with its Campaigns. Quantcast will not share Models generated in connection with C</span>ompany’s Campaigns<span style="color:black;"> with other customers. </span></li><li><u><span style="color:black;">Client Data</span></u><span style="color:black;">: Upon request from a Client, Quantcast is authorized to use the Client Data associated with such Client in <span style="background:white;">accordance</span> with </span>such <span style="color:black;">request (including sharing such Client Data with another entity within the Quantcast Platform). For clarity, “<strong>Client</strong> <strong>Data</strong>” means the (i) </span>Tag Data from <span style="color:black;">Client websites, apps and/or other digital properties; and (ii) Quantcast’s proprietary analysis of such data. Client Data does not include any predictive models or data segments created using the Tag Data or any Campaign </span>Data <span style="color:black;">generated from Campaigns delivered using such Client Data. </span></li><li><u><span style="color:black;background:white;">No Off-Platform Use</span></u><span style="color:black;background:white;">: Company will not use the Services, the </span><span style="background:white;">Campaign<span style="color:black;"> Data, or any information derived from the Services, Models or </span>Campaign<span style="color:black;"> Data to create or enrich profiles of individual end users or to </span>retarget any end user except via the Services.</span></li><li><strong>Compliance and Privacy</strong><ul><li>Each party will comply with all applicable laws and regulations (Quantcast in its provision of the Services in the form provided by Quantcast and Company in its use of the Services), including Applicable Privacy Laws and applicable self-regulatory principles, such as the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (“<strong>DAA</strong>”) or the Network Advertising Initiative Code of Conduct (“<strong>NAI</strong>”). “<strong>Applicable Privacy Laws</strong>” means US State Privacy Laws and International Privacy Laws (defined in the linked DPAs). Company will comply with the Incorporated Terms.</li><li>Company will not use the Service with any (a) Direct Identifiers, any special or sensitive categories of personal data as defined by Applicable Privacy Laws, including by placing Campaign Tags on Ads or Company Media whose content reveals special or sensitive categories of personal data of an end user, or personal data relating to criminal offenses or criminal convictions; or (b) any data of children, including by placing Campaign Tags on Ads or Company Media directed at children (collectively, “<strong>Prohibited Data</strong>”). “<strong>Direct Identifier</strong>” means any information that identifies a particular individual without additional information, including name, address, mobile number, email address, financial account number or government-issued identifier. Direct Identifiers do not include pseudonymous identifiers such as IP address, cookie ID and certain hashed identifiers (e.g., email addresses that have been encoded using a cryptographic hashing function to obfuscate the email). For purposes of this Agreement, “<strong>children</strong>” refers to anyone age 16 or under or such other age specified by Applicable Privacy Laws under which the processing of personal information is prohibited or requires opt-in or parental consent.</li></ul></li></ol><ul><li><strong><span style="background:white;">Third</span>-Party Services </strong><ul><li>If Company uses any third-party branded product or service in connection with the Services (including Third-Party Data made available for use via the Services) (“<strong>Third-Party Service</strong>”), the following additional terms apply.</li><li>Company is solely responsible for complying with any applicable third-party terms and requirements. For Third-Party Services offered via the Platform, such third-party terms and requirements may be provided in the Platform, the Additional Terms, otherwise by Quantcast or by the third-party.</li><li>Quantcast is not responsible for Third-Party Services and makes no representations as to such services, including their privacy practices. Quantcast cannot guarantee continued availability or pricing of Third-Party Services and may stop enabling access to them without liability. Company may be required to register for or log into Third-Party Services on their respective websites or to share Company Data with Third-Party Services (e.g., services requiring data integration).</li></ul></li></ul><ol style="margin-bottom:0in;"><li><strong>Marketing, Publicity</strong></li></ol><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">Quantcast may include Company’s name and logo in descriptions of Quantcast’s partners on its website, in media, in promotional materials, and in the Platform. Company will not use Quantcast’s name or logo without prior written permission. All goodwill from the use of Quantcast’s name or logo inures to Quantcast. Neither party will make a press release or any other public statement about this Agreement without the other party’s prior agreement (email sufficing).</p><ul style="margin-bottom:0in;"><li><strong><span style="background:white;">Confidentiality</span></strong></li></ul><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">“<strong>Confidential Information</strong>” means<strong> </strong>information that the disclosing party identifies as confidential or the receiving party should reasonably understand to be confidential given the circumstances of the disclosure and the nature of the information. Confidential Information does not include information that the receiving party can demonstrate: (a) it knew without restriction before receipt from the disclosing party, (b) is publicly available through no fault of the receiving party, (c) it rightfully received from a third-party without a duty of confidentiality, or (d) is independently developed without use of or reference to Confidential Information. The receiving party may use Confidential Information only to fulfill its obligations under this Agreement and must use at least reasonable care to prevent any unauthorized use or disclosure of Confidential Information, but in any event no less stringent a standard than receiving party applies to its own Confidential Information. The receiving party may share Confidential Information with its employees, agents and contractors who need to know it, as long as they are bound to confidentiality obligations that are consistent with this Agreement, provided that the receiving party shall remain solely responsible for their compliance with this Agreement. If compelled to do so by law, the receiving party may disclose Confidential Information as long as it provides reasonable prior notice to the disclosing party (unless legally prohibited). For the avoidance of doubt, nothing in this Agreement prohibits Quantcast from using and sharing high level data that is compiled and summarized from the combination of Campaign Data with equivalent data generated by campaigns of other Quantcast customers, that does not allow identification of Company or Clients. Company will delete all Quantcast Confidential Information promptly upon termination of this Agreement.</p><ul><li><strong>Indemnity</strong><ul><li>Quantcast shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents, and their respective successors, heirs and assigns (“<strong>Company Parties</strong>”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“<strong>Liabilities</strong>”) incurred by the Company Parties in connection with any third-party claim (including any regulatory or governmental action) (“<strong>Claim</strong>”) that Quantcast’s proprietary technology that provides the Services, in the form provided by Quantcast, infringes any patent or other third-party intellectual property right. Company shall indemnify, defend and hold harmless Quantcast, its affiliated entities, and its and their directors, officers, employees and agents, and its and their respective successors, heirs and assigns (“<strong>Quantcast Parties</strong>”) against any Liabilities incurred by the Quantcast Parties in connection with any Claim arising out of or relating to (a) Company’s (including any Client’s, if applicable) use of the Services or Third-Party Services in violation of this Agreement; (b) Company Data or Ads; (c) the nature of Company’s or any Client’s products, services and industry, including without limitation any claims in the nature of product liability or any claim or allegation that such services or products are not in compliance with applicable industry-specific laws, or (d) breach of Sections 6.2. 6.3, 7 or 8.</li><li>The indemnified party will promptly notify the indemnifying party of any indemnified claim (provided that failure to notify promptly will only relieve the indemnifying party of its obligations to the extent it demonstrates material prejudice from the failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend such claim. The indemnifying party will not enter into any settlement or compromise that does not fully absolve the indemnified party of liability. </li><li>Quantcast will have no obligation for any claim arising from or related to (a) compliance with Company specifications, (b) combination of the Services with products or services not supplied by Quantcast, (c) adaptation or modification of the Services or Campaign Data, (d) Company’s failure to follow instructions provided by Quantcast that would have cured the cause of action, (e) use of the Services or Campaign Data other than as described herein, or (f) Inventory or Third-Party Services selected by Company. In such cases, Company will indemnify, defend, and hold harmless the Quantcast Parties from and against any Liabilities arising directly or indirectly from such claims.</li><li>If Quantcast’s right to provide the Services is enjoined or in Quantcast’s opinion is likely to be enjoined, Quantcast may obtain the right to continue providing the Services, replace or modify the Services so that they become non-infringing or terminate this Agreement. Quantcast’s obligations as stated in this Section 12 are Quantcast’s sole and exclusive liability and Company’s sole remedy as to infringement.</li></ul></li><li><strong>Account Closure, Termination and Suspension</strong><ul><li>Company may close its account at any time via the Platform. Quantcast may terminate this Agreement upon notice for any reason or no reason. Sections 5, 6.6, 7 and 11-15 will survive account closure and/or termination.</li><li>Without limiting any other remedies, Quantcast may immediately suspend or terminate any individual Campaign, Authorized User’s access, and/or Company or Client account, including if Quantcast in its sole discretion suspects that a Campaign, Authorized User, Client, or Company is in breach this Agreement (including failure to comply with the Incorporated Terms. If Quantcast suspends or closes Company’s account, Company may not re-open an account without Quantcast’s prior written approval.</li></ul></li></ul><ol><li><strong>DISCLAIMER, LIMITATION OF LIABILITY</strong><ol><li>QUANTCAST MAKES NO REPRESENTATIONS REGARDING THE BENEFITS FROM THE SERVICES, OR THAT THE PLATFORM OR ANY INFORMATION WILL BE ERROR-FREE, ALWAYS AVAILABLE OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION. QUANTCAST HAS NO LIABILITY FOR THIRD-PARTY SERVICES. QUANTCAST MAY MODIFY OR DISCONTINUE ANY OR ALL SERVICES AT ANY TIME, FOR ANY OR NO REASON, WITH OR WITHOUT NOTICE.</li><li>EXCEPT FOR CLAIMS RELATING TO INDEMNIFICATION (SECTION 12), NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING AS A RESULT OF DELAYS, LOSS OF DATA, LOSS OF USE OR LOSS OF PROFIT) ARISING OUT OF OR RELATED TO THIS AGREEMENT, HOWEVER CAUSED AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OF LIABILITY BROUGHT (INCLUDING CONTRACT OR NEGLIGENCE), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS SECTION 14.2 LIMITS ANY LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY WHICH CANNOT LEGALLY BE LIMITED. </li><li>EXCEPT FOR CLAIMS RELATING TO PAYMENTS DUE (SECTION 5), AND/OR INDEMNIFICATION (SECTION 12), IN NO EVENT WILL EITHER PARTY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATED TO THIS AGREEMENT EXCEED THE GREATER OF (A) ONE HUNDRED THOUSAND U.S. DOLLARS (US $100,000) OR (B) THE ACTUAL AMOUNT PAID AND/OR PAYABLE TO QUANTCAST FOR THE PROVISION OF SERVICES TO COMPANY IN THE TWELVE (12) MONTHS PRIOR TO THE DATE THE LIABILITY FIRST AROSE. </li><li>The limitations and exclusions contained in this Agreement represent the parties’ agreement based upon the perceived level of risk associated with this Agreement and the payments made hereunder.</li></ol></li></ol><ul><li><strong><span style="background:white;">General</span></strong>.<ul><li>This Agreement is the entire agreement of the parties relating to the Services and it supersedes all other commitments and understandings with respect to the Services. For the avoidance of doubt, this Agreement does not apply to Quantcast Measure. To the extent that Incorporated Terms conflict with the main body of this Agreement, the Incorporated Terms will control.</li><li>Except for Quantcast’s right to make changes as described herein, no changes to this Agreement are effective unless such changes are in writing and signed by Quantcast.</li><li>This Agreement and all matters arising out of or relating to this Agreement will be governed by (i) the laws of the State of California if Quantcast is Quantcast Corp.; (ii) the laws of New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the laws of Ireland if Quantcast is Quantcast International Limited, each without regard to its conflict of law provisions.</li><li>Any legal action or proceeding relating to this Agreement will be brought exclusively in (i) the state or federal courts in the Northern District of California if Quantcast is Quantcast Corp.; (ii) the relevant courts in New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the relevant courts in Dublin, Ireland if Quantcast is Quantcast International Limited. Quantcast and Company hereby agree to submit to the jurisdiction of, and agree that venue is proper in, these courts (as applicable). Actions arising under or related to this Agreement or the Services must be brought in the initiating party’s individual capacity, not as a plaintiff or class member in any class action or similar proceeding.</li><li>The Services may be subject to export and/or import control laws and regulations. Company is solely responsible for complying with all applicable export control laws and regulations.</li><li>Unless provided otherwise in the Additional Terms, there are no third-party beneficiaries to this Agreement.</li><li>All notices will be in writing. Notices to Company may be delivered via the Platform or sent to the address associated with Company’s account. Notices to Quantcast will be sent to the applicable physical and addresses set forth below for Quantcast. Notice will be deemed to have been given upon: (a) the date actually delivered in person; (b) the day after the date sent by overnight courier; or (c) the date posted in the Platform by Quantcast. Notices may be confirmed by email.</li></ul></li></ul><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Quantcast Corp</strong>.: 795 Folsom Street, San Francisco, CA 94107</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Quantcast Australia Pty. Ltd</strong>.: 99 Elizabeth Street, Sydney 2000 NSW, Australia<br /> <strong>Quantcast International Limited</strong>: Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><br /></p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Attn</strong>: Legal Department</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Email</strong>: legal@quantcast.com</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:45.0pt;font-size:13px;font-family:' calibri',sans-serif;"><br /></p><ul><li>Quantcast will not be liable for any failure or delay in the performance of its obligations hereunder on account of events beyond Quantcast’s reasonable control.</li><li>This Agreement and the licenses granted herein are not transferable or assignable without prior written consent of the non-transferring or non-assigning party except that a party may upon written notice assign this Agreement to an acquirer of substantially all of that party’s assets, stock or business by sale, merger or otherwise or to an Affiliate. “<strong>Affiliate</strong>” means an entity that controls, is controlled by or is under common control with a party. Any assignment or transfer in violation of this section will be null and void. This Agreement will inure to the benefit of the successors and permitted assigns of the parties.</li><li>The parties have been represented in execution of this Agreement by legal counsel or have voluntarily declined to seek such counsel. If any provision of this Agreement is unenforceable, the validity of the remaining provisions will not be affected.</li><li>Quantcast’s failure to exercise or enforce any right or provision of this Agreement will not constitute a waiver of such right or provision. Any waiver of any provision of this Agreement will be effective only if made explicitly, in writing and signed by Quantcast.</li></ul><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;"><br /></p> </div> </div> </div> </div> <div id="contract-id-489051-version-65ca76a89f3f17d1b65b115e" data-vid="65ca76a89f3f17d1b65b115e" class="version-container js-version-container-489051 " style="display: none;"> <div id="version-languages-65ca76a89f3f17d1b65b115e" class="version-translation-container"> <div id="version-65ca76a89f3f17d1b65b115e-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Master Buyer Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective February 12th 2024  <span class="light">to</span>  February 12th 2024</h5> <a id="download-version-65ca76a89f3f17d1b65b115e-locale-en-us" href="https://quantcast.pactsafe.io/versions/65ca76a89f3f17d1b65b115e.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-65ca76a89f3f17d1b65b115e"> <div><br /></div><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:center;"><strong><span style="font-size:15px;">QUANTCAST BUYER TERMS</span></strong></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Last Updated: January 16, 2023</strong></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;"><em>If Company has an active, duly executed contract for one or more of the Services, that existing agreement will govern Company’s use of such Services within the scope of such agreement instead of this Quantcast Master Services Agreement (“<strong>Agreement</strong>”).</em></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">This Agreement is a legally binding contract between Quantcast and Company. “<strong>Company</strong>” means (A) when an individual accepts this Agreement on his or her own behalf, such individual, or (B) when an individual accepts this Agreement on behalf of a company or other legal entity, that company or legal entity. “<strong>Quantcast</strong>” means (X) Quantcast Corp. if Company is domiciled in the United States, (Y) Quantcast Australia Pty. Ltd. if Company is domiciled in any country or territory located in the Asia Pacific (APAC) region and (Z) Quantcast International Limited if Company is domiciled in any other country or territory.</p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">Quantcast may modify this Agreement. Quantcast will notify Company by making the revised version available on this page or an identified successor page, and an updated revision date will indicate that changes have been made. If Company does not accept the changes, Company must stop using the Services. Company’s continued use of the Services after Quantcast publishes changes means that Company consents to the updates.</p><ol style="margin-bottom:0in;"><li><strong>Incorporated Terms</strong></li></ol><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">This Agreement incorporates the following additional terms (“<strong>Incorporated Terms</strong>”), as updated from time to time:</p><ul><li><a href="https://www.quantcast.com/legal/campaign-policy/"><span style="color:#1155CC;">Quantcast Campaign Policy</span></a><span style="color:black;"> </span>(“<strong>Campaign Policy</strong>”)</li><li><a href="https://www.quantcast.com/legal/privacy-requirements/"><span style="color:#1155CC;background:white;">Privacy Implementation for Quantcast Advertiser Partners</span></a><span style="color:black;background:white;"> </span><span style="background:white;">(“<strong>Privacy Implementation</strong>”)</span></li><li><a href="https://www.quantcast.com/legal/us-data-privacy-addendum/"><span style="color:#1155CC;">US State Data Privacy Addendum</span></a>, to the extent <span style="background:white;">the Services include processing Personal Information </span>subject to U.S. State Privacy Laws (as defined in such Addendum) (“<strong>DPA</strong>”)</li><li><a href="https://www.quantcast.com/legal/international-data-privacy-addendum/"><span style="color:#1155CC;background:white;">International Data Privacy Addendum</span></a><span style="background:white;">, to the extent that the Services include processing Personal Data subject to International Privacy Laws (as defined in such Addendum)</span> (also “<strong>DPA</strong>”)</li><li>Any applicable <a href="https://www.quantcast.com/legal/additional-terms-ad-buyer/"><span style="color:#1155CC;">Additional Terms</span></a> (defined below)</li><li><strong>Services </strong><ol><li><span style="background:white;">“<strong>Services</strong>” </span>means<span style="background:white;"> the </span>Quantcast platform (“<strong>Platform</strong>”)<span style="background:white;"> and, to the extent provided by Quantcast under this Agreement, Campaign Tags, Platform Data, and any other services provided by Quantcast. The Services may permit Company to purchase ad placements on third-party media (e.g., webpages, apps, video, and other content/properties) (“<strong>Inventory</strong>”) that are made available by third-party providers (“<strong>Inventory Providers</strong>”) and Third-Party Services (defined below). For clarity, the “Services” do not include Inventory or Third-Party Services. </span></li><li>Some Services may be subject to different or additional terms (“<strong>Additional Terms</strong>”) that are <span style="background:white;">described on the Additional Terms page linked above, in the Platform or otherwise made available to Company in writing.</span> Unless the parties agree in writing for Quantcast to provide campaign management services or professional services, the Services do not include those services.</li></ol></li></ul><ol><li><strong>Accounts and Authorized Users</strong><ul><li>Company will ensure its account information is accurate and current. Company will promptly notify Quantcast of any accidental disclosure or unauthorized use of Company access credentials. Quantcast may review and, if needed, correct, the information and setup associated with Company’s account and Authorized Users.</li><li><span style="background:white;">“<strong>Authorized User</strong>” means an individual authorized by Company to use Company’s account on the Platform.</span> Each Authorized User must use unique access credentials<span style="background:white;">. Company acknowledges that </span>each Authorized User may have the ability to add and terminate other Authorized Users. Company is solely responsible for all Authorized Users and all activity under its account, including the confidentiality of all access credentials. Company will immediately notify Quantcast of any accidental disclosure or unauthorized use of any access credentials. Company will ensure that all Authorized Users use Company’s account solely on behalf of Company, and are aware of, and comply with, this Agreement. For the avoidance of doubt, Company is liable for any breach of this Agreement by any Authorized User. </li></ul></li></ol><ol style="margin-bottom:0in;"><li><strong>Company<span style="background:white;"> Clients </span></strong></li></ol><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">If Company is using the Services on behalf of third-party clients (“<strong>Clients</strong>”), Company represents and warrants that it has all rights and authorizations needed to do so. Company will only use the Services for Clients with which Company has a direct written agreement and will obligate its Clients to comply with this Agreement, including the Incorporated Terms. Company is responsible for the actions and/or inactions of Clients and for ensuring their compliance.</p><ol><li><strong><span style="background:white;">Fees and Payment</span></strong><ul><li>Fees will be provided in the Platform or by other written means.</li><li>Unless Quantcast approves a different payment arrangement in writing, Company authorizes Quantcast to charge amounts owed under this Agreement to Company’s credit card, or to receive payment via wire transfer, automatic ACH, or such other similar payment method, at Quantcast’s option. Company will provide its most current credit card and/or other information required to complete payment, and keep such information updated if it changes. For the avoidance of doubt, if Company makes credit card, wire transfer or ACH payments or such other similar payment method, Company agrees to the applicable third-party terms as set forth in the Additional Terms. If Quantcast provides Company with the ability to pay invoices in arrears, Company will pay invoices upon receipt. Quantcast may revise Company’s credit limit or require prepayment at any time in its sole discretion. Quantcast may charge interest at a rate of 2% per month (or the legal maximum, whichever is lower) for late payments. Company is responsible for reasonable out-of-pocket costs that Quantcast incurs to collect unpaid invoices. All payment obligations are non-cancelable and all amounts paid for Services provided are non-refundable. If Company requires a purchase order to make payments, Company will include the corresponding purchase order number in the Platform. All amounts due must be paid without setoff or deduction. </li><li>Company is solely responsible for all amounts due for any Third-Party Services (defined below) that Company opts to use. Company acknowledges that any charges for Third-Party Services shown in the Platform or otherwise provided by Quantcast are based on the information Quantcast receives from the third parties and are subject to the final amounts charged by such third parties.</li><li>Quantcast is the system of record and is solely responsible for calculating all metrics related to the Services, including all amounts owed under this Agreement. Company acknowledges that all amounts shown in Platform reporting are preliminary and final amounts will be as invoiced or billed by Quantcast. </li><li>All charges under this Agreement are exclusive of all taxes and duties, if any. Company is responsible for and must pay all sales and use or other transactional taxes and duties including interest and penalty imposed on the amounts charged hereunder, or from the performance of this Agreement for which Quantcast issues an invoice. Company will promptly reimburse Quantcast for any such tax or duty and indemnify Quantcast and hold Quantcast harmless for any such taxes and duties that Quantcast must pay to a tax authority for which Company is responsible. If Company claims a tax exemption, Company must provide Quantcast with appropriate exemption certificates or documentation charges (including, without limitation, VAT or GST) acceptable to tax authorities.</li></ul></li></ol><ul><li><strong><span style="background:white;">Services</span> License and Requirements</strong><ul><li>Company may use the Services solely as set forth in this Agreement. <span style="background:white;">Subject</span> to this Agreement, Quantcast grants Company a limited, non-exclusive, non-transferable, and non-sublicensable license to (a) access and use the Platform on a self-serve basis, and (b) use the Platform Data presented in the Platform user interface solely for the purpose of using the Services.</li><li>If Company uses the Services to manage Campaigns and purchase Inventory, Company will obtain all rights necessary to perform tracking and analytics, and store and serve the advertisements (“<strong>Ads</strong>”) associated with Company’s campaigns (“<strong>Campaigns</strong>”), including ad creatives. Company will not use the Services with Ads that violate any applicable laws, regulations, third-party rights, or this Agreement including the Incorporated Terms. If Company asks for Quantcast’s assistance with Company’s use of the Services, Company consents to the actions and/or inactions that Quantcast takes on its behalf and retains sole responsibility for such assisted use of the Services.</li><li>Company will not: (a) attempt to circumvent any Platform security measure, (b) share its access credentials, (c) grant direct or indirect access to the Platform to any third-party (other than an Authorized User of a Client, if applicable), (d) reproduce, <span style="background:white;">distribute</span>, modify, prepare derivative works of, translate, reverse engineer, reverse compile, or disassemble the Services, including Platform Data, (e) introduce viruses or other malware into the Platform or to end users via Ads, (f) share reports generated by the Services with any third-party (other than the relevant Client who is obligated to treat such reports confidentially) or (g) create or enrich profiles of individual end users on the basis of Campaign Data (defined below) or information derived from Campaign Data, including the third-party media (e.g., webpages, apps, video and other content/properties) that the end users have visited or the content or general interest area of such media. For example, Company may not create an audience of Conde Nast end users based on information derived or obtained by using the Services. </li><li>For the avoidance of doubt, Quantcast may collect analytics information about its customers’ use of the Services (e.g., how Authorized Users engage with the Platform user interface, etc.) for purposes of understanding how its customers use the Services and providing, customizing, and improving the Services.</li><li><span style="background:white;">Quantcast</span> reserves the right but not the obligation to place the AdChoices icon (or a similar icon) on Ads that do not already include such icon.</li><li><span style="background:white;">Except</span> as expressly set forth in this Agreement, neither party grants the other party any rights, express or implied, and each party reserves all rights. If Company<strong> </strong>provides Quantcast with feedback regarding the Services, Company hereby grants Quantcast a perpetual, irrevocable, fully paid up right and license to such feedback, without accounting, attribution, or compensation to Company.</li></ul></li></ul><ol><li><strong><span style="background:white;">Data</span> Issues</strong><ul><li>Data <span style="background:white;">Definitions</span><strong>:</strong><ul><li>“<strong>Aggregated Data</strong>” means generalized, combined data from numerous campaigns of multiple Quantcast customers, including Company, that concerns campaign parameters, goals, or performance results of such campaigns and that does not permit identification of Company or any other Quantcast custom<span style="background:white;">er of the Services.</span></li><li>“<strong>Campaign Data</strong>” means the campaign-related reporting data generated in the course of the Services and provided to Company under this Agreement, such as Campaign performance reports. For the avoidance of doubt, Campaign Data does not include Tag Data.</li><li>“<strong>Campaign Tag</strong>” means a tag, pixel or other element provided by Quantcast to Company for Company or Clients to place on Company Media to enable the collection of Tag Data. For clarity, the term “Campaign Tags” does not refer to any ad serving tags provided by Quantcast (i.e., if Company elects to use Quantcast ad serving). </li><li>“<strong>Company Data</strong>” means all information and materials that are onboarded to Company’s account in the Platform, whether directly or via a third-party (e.g., an onboarding service provider). Without limiting the foregoing, Company Data includes all Campaign parameters (the data entered into the Platform for a Campaign such as name, budget, targeting strategy, etc.), Tag Data and any data onboarded by or on behalf of Company (e.g., first and/or third-party audiences). Company Data is a subset of Company’s Confidential Information.</li><li><span style="background:white;">“<strong>Company Media</strong>” </span>means<span style="background:white;"> the websites, apps and other digital properties or content associated with Ads, including the webpages, app screens and other digital properties on which Company or Clients place Campaign Tags</span>.</li><li><span style="color:black;">“<strong>Model</strong>” means the predictive profile of shared attributes and characteristics of a group of end</span> <span style="color:black;">users that Company desires to reach in a Campaign, created algorithmically by deriving observations from Company Data and Platform Data. For the avoidance of doubt, Models do not include any data at individual end </span>u<span style="color:black;">ser level or any end </span>u<span style="color:black;">ser-level identifiers that may be used to distinguish one end </span>u<span style="color:black;">ser from another end </span>u<span style="color:black;">ser (such as an end </span>u<span style="color:black;">ser ID or IP address).</span></li><li><span style="color:black;">“<strong>Platform Data</strong>” means the data residing in the Platform or otherwise generated or used </span>in connection with<span style="color:black;"> the Servic<span style="background:white;">es that does not constitute Company Data or </span></span>Campaign<span style="color:black;background:white;"> Data, including Aggregated Data, Models, and third-party data (“<strong>Third-Party Data</strong>”). Some Platform Data may be presented to Company in the Platform user interface while other Platform Data may be used by the Platform on the back end (i.e., behind the scenes) to provide the Services. Platform Data is a subset of Quantcast’s Confidential Information. </span></li><li><span style="color:black;">“<strong>Tag Data</strong>” means the data collected via Campaign Tags. </span></li></ul></li></ul></li><li><u><span style="color:black;">Company Data</span></u><span style="color:black;">: As between the parties, Company Data is the exclusive property of Company and/or the applicable Client. As to all Company Data (whether provided by Company, Client or a third</span>-<span style="color:black;">party on Company’s or a Client’s behalf), Company <span style="background:white;">represents</span> and warrants that it has sufficient rights to provide Company Data for use by Quantcast in compliance with this Agreement. Quantcast may use Company Data solely in compliance with the DPAs (including to create Models for Company, </span>deliver<span style="color:black;"> Campaigns and create audience insights, etc.). Quantcast will not share Company Data with any third</span>-<span style="color:black;">party except to the extent that Company reque</span>sts third-party services that utilize Company Data (e.g., third-party measurement), <span style="color:black;">Company Data is included as a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) </span>or as otherwise authorized by Company<span style="color:black;">. In addition, Quantcast may use <span style="background:white;">non-company-identifiable inferences made from Tag Data</span> to produce, and as contained in, the Aggregated Data. </span></li><li><u><span style="color:black;">Platform Data</span></u><span style="color:black;">: As between the parties, Platform Data is the exclusive property of Quantcast (or its third-party partners). Company may use Platform Data (whether directly, to the extent presented to Company in the Platform, or indirectly, to the extent used by the Platform to enable the Services) solely internally and solely for the purpose of using the Services as described in this Agreement. As to any Platform Data that Company can access and export using the self</span>-serve features of the Platform<span style="color:black;">, Company will not share such Platform Data with any third</span>-<span style="color:black;">party except, if applicable, Company’s Client(s) that such Platform Data pertains to and/or third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement<em>.</em> </span>If Quantcast provides Company with<span style="color:black;"> Platform Data outside the self-serve </span>features<span style="color:black;"> of the Platform (</span>e.g.<span style="color:black;">,</span> further detail about available audien<span style="background:white;">ces, e</span>tc.)<span style="color:black;">, such Platform </span>Data<span style="color:black;"> </span>is subject to any applicable Additional Terms. <span style="color:black;">Company will not attempt to extract or recreate any Third-Party Data or other Platform Data that is not readily accessible via the normal functionality presented in the Platform or assemble similar data or audience segments itself (directly or indirectly through a third</span>-<span style="color:black;">party) on the basis of Third-Party Data or other Platform Data or information derived from the use of such data under this Agreement. </span></li><li><u>Campaign<span style="color:black;"> Data</span></u><span style="color:black;">: Company may use </span>Campaign<span style="color:black;"> Data for its internal business purposes provided that (a) it complies with its privacy policy, (b) it complies with the terms of this Agreement, and (c) it does not disclose</span> Campaign Data<span style="color:black;"> to any </span>third-<span style="color:black;">party except, if applicable, Company’s </span>Client(s) that such Campaign Data pertains to and/or <span style="color:black;">third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement. Quantcast may use </span>Campaign<span style="color:black;"> Data (i) to provide the Services, and (ii) </span><span style="color:black;">within a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) or as otherwise authorized by Company. </span></li><li><u><span style="color:black;">Models</span></u><span style="color:black;">:<strong> </strong>Models reside solely within the Platform and are not directly accessible to Company. Company’s license above <span style="background:white;">includes</span> the ability to use Models as an integrated part of the Services, solely for the purpose of </span>selecting<span style="color:black;"> and gaining insights about the end users that Company wishes to reach with its Campaigns. Quantcast will not share Models generated in connection with C</span>ompany’s Campaigns<span style="color:black;"> with other customers. </span></li><li><u><span style="color:black;">Client Data</span></u><span style="color:black;">: Upon request from a Client, Quantcast is authorized to use the Client Data associated with such Client in <span style="background:white;">accordance</span> with </span>such <span style="color:black;">request (including sharing such Client Data with another entity within the Quantcast Platform). For clarity, “<strong>Client</strong> <strong>Data</strong>” means the (i) </span>Tag Data from <span style="color:black;">Client websites, apps and/or other digital properties; and (ii) Quantcast’s proprietary analysis of such data. Client Data does not include any predictive models or data segments created using the Tag Data or any Campaign </span>Data <span style="color:black;">generated from Campaigns delivered using such Client Data. </span></li><li><u><span style="color:black;background:white;">No Off-Platform Use</span></u><span style="color:black;background:white;">: Company will not use the Services, the </span><span style="background:white;">Campaign<span style="color:black;"> Data, or any information derived from the Services, Models or </span>Campaign<span style="color:black;"> Data to create or enrich profiles of individual end users or to </span>retarget any end user except via the Services.</span></li><li><strong>Compliance and Privacy</strong><ul><li>Each party will comply with all applicable laws and regulations (Quantcast in its provision of the Services in the form provided by Quantcast and Company in its use of the Services), including Applicable Privacy Laws and applicable self-regulatory principles, such as the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (“<strong>DAA</strong>”) or the Network Advertising Initiative Code of Conduct (“<strong>NAI</strong>”). “<strong>Applicable Privacy Laws</strong>” means US State Privacy Laws and International Privacy Laws (defined in the linked DPAs). Company will comply with the Incorporated Terms.</li><li>Company will not use the Service with any (a) Direct Identifiers, any special or sensitive categories of personal data as defined by Applicable Privacy Laws, including by placing Campaign Tags on Ads or Company Media whose content reveals special or sensitive categories of personal data of an end user, or personal data relating to criminal offenses or criminal convictions; or (b) any data of children, including by placing Campaign Tags on Ads or Company Media directed at children (collectively, “<strong>Prohibited Data</strong>”). “<strong>Direct Identifier</strong>” means any information that identifies a particular individual without additional information, including name, address, mobile number, email address, financial account number or government-issued identifier. Direct Identifiers do not include pseudonymous identifiers such as IP address, cookie ID and certain hashed identifiers (e.g., email addresses that have been encoded using a cryptographic hashing function to obfuscate the email). For purposes of this Agreement, “<strong>children</strong>” refers to anyone age 16 or under or such other age specified by Applicable Privacy Laws under which the processing of personal information is prohibited or requires opt-in or parental consent.</li></ul></li></ol><ul><li><strong><span style="background:white;">Third</span>-Party Services </strong><ul><li>If Company uses any third-party branded product or service in connection with the Services (including Third-Party Data made available for use via the Services) (“<strong>Third-Party Service</strong>”), the following additional terms apply.</li><li>Company is solely responsible for complying with any applicable third-party terms and requirements. For Third-Party Services offered via the Platform, such third-party terms and requirements may be provided in the Platform, the Additional Terms, otherwise by Quantcast or by the third-party.</li><li>Quantcast is not responsible for Third-Party Services and makes no representations as to such services, including their privacy practices. Quantcast cannot guarantee continued availability or pricing of Third-Party Services and may stop enabling access to them without liability. Company may be required to register for or log into Third-Party Services on their respective websites or to share Company Data with Third-Party Services (e.g., services requiring data integration).</li></ul></li></ul><ol style="margin-bottom:0in;"><li><strong>Marketing, Publicity</strong></li></ol><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">Quantcast may include Company’s name and logo in descriptions of Quantcast’s partners on its website, in media, in promotional materials, and in the Platform. Company will not use Quantcast’s name or logo without prior written permission. All goodwill from the use of Quantcast’s name or logo inures to Quantcast. Neither party will make a press release or any other public statement about this Agreement without the other party’s prior agreement (email sufficing).</p><ul style="margin-bottom:0in;"><li><strong><span style="background:white;">Confidentiality</span></strong></li></ul><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;">“<strong>Confidential Information</strong>” means<strong> </strong>information that the disclosing party identifies as confidential or the receiving party should reasonably understand to be confidential given the circumstances of the disclosure and the nature of the information. Confidential Information does not include information that the receiving party can demonstrate: (a) it knew without restriction before receipt from the disclosing party, (b) is publicly available through no fault of the receiving party, (c) it rightfully received from a third-party without a duty of confidentiality, or (d) is independently developed without use of or reference to Confidential Information. The receiving party may use Confidential Information only to fulfill its obligations under this Agreement and must use at least reasonable care to prevent any unauthorized use or disclosure of Confidential Information, but in any event no less stringent a standard than receiving party applies to its own Confidential Information. The receiving party may share Confidential Information with its employees, agents and contractors who need to know it, as long as they are bound to confidentiality obligations that are consistent with this Agreement, provided that the receiving party shall remain solely responsible for their compliance with this Agreement. If compelled to do so by law, the receiving party may disclose Confidential Information as long as it provides reasonable prior notice to the disclosing party (unless legally prohibited). For the avoidance of doubt, nothing in this Agreement prohibits Quantcast from using and sharing high level data that is compiled and summarized from the combination of Campaign Data with equivalent data generated by campaigns of other Quantcast customers, that does not allow identification of Company or Clients. Company will delete all Quantcast Confidential Information promptly upon termination of this Agreement.</p><ul><li><strong>Indemnity</strong><ul><li>Quantcast shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents, and their respective successors, heirs and assigns (“<strong>Company Parties</strong>”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“<strong>Liabilities</strong>”) incurred by the Company Parties in connection with any third-party claim (including any regulatory or governmental action) (“<strong>Claim</strong>”) that Quantcast’s proprietary technology that provides the Services, in the form provided by Quantcast, infringes any patent or other third-party intellectual property right. Company shall indemnify, defend and hold harmless Quantcast, its affiliated entities, and its and their directors, officers, employees and agents, and its and their respective successors, heirs and assigns (“<strong>Quantcast Parties</strong>”) against any Liabilities incurred by the Quantcast Parties in connection with any Claim arising out of or relating to (a) Company’s (including any Client’s, if applicable) use of the Services or Third-Party Services in violation of this Agreement; (b) Company Data or Ads; (c) the nature of Company’s or any Client’s products, services and industry, including without limitation any claims in the nature of product liability or any claim or allegation that such services or products are not in compliance with applicable industry-specific laws, or (d) breach of Sections 6.2. 6.3, 7 or 8.</li><li>The indemnified party will promptly notify the indemnifying party of any indemnified claim (provided that failure to notify promptly will only relieve the indemnifying party of its obligations to the extent it demonstrates material prejudice from the failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend such claim. The indemnifying party will not enter into any settlement or compromise that does not fully absolve the indemnified party of liability. </li><li>Quantcast will have no obligation for any claim arising from or related to (a) compliance with Company specifications, (b) combination of the Services with products or services not supplied by Quantcast, (c) adaptation or modification of the Services or Campaign Data, (d) Company’s failure to follow instructions provided by Quantcast that would have cured the cause of action, (e) use of the Services or Campaign Data other than as described herein, or (f) Inventory or Third-Party Services selected by Company. In such cases, Company will indemnify, defend, and hold harmless the Quantcast Parties from and against any Liabilities arising directly or indirectly from such claims.</li><li>If Quantcast’s right to provide the Services is enjoined or in Quantcast’s opinion is likely to be enjoined, Quantcast may obtain the right to continue providing the Services, replace or modify the Services so that they become non-infringing or terminate this Agreement. Quantcast’s obligations as stated in this Section 12 are Quantcast’s sole and exclusive liability and Company’s sole remedy as to infringement.</li></ul></li><li><strong>Account Closure, Termination and Suspension</strong><ul><li>Company may close its account at any time via the Platform. Quantcast may terminate this Agreement upon notice for any reason or no reason. Sections 5, 6.6, 7 and 11-15 will survive account closure and/or termination.</li><li>Without limiting any other remedies, Quantcast may immediately suspend or terminate any individual Campaign, Authorized User’s access, and/or Company or Client account, including if Quantcast in its sole discretion suspects that a Campaign, Authorized User, Client, or Company is in breach this Agreement (including failure to comply with the Incorporated Terms. If Quantcast suspends or closes Company’s account, Company may not re-open an account without Quantcast’s prior written approval.</li></ul></li></ul><ol><li><strong>DISCLAIMER, LIMITATION OF LIABILITY</strong><ol><li>QUANTCAST MAKES NO REPRESENTATIONS REGARDING THE BENEFITS FROM THE SERVICES, OR THAT THE PLATFORM OR ANY INFORMATION WILL BE ERROR-FREE, ALWAYS AVAILABLE OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION. QUANTCAST HAS NO LIABILITY FOR THIRD-PARTY SERVICES. QUANTCAST MAY MODIFY OR DISCONTINUE ANY OR ALL SERVICES AT ANY TIME, FOR ANY OR NO REASON, WITH OR WITHOUT NOTICE.</li><li>EXCEPT FOR CLAIMS RELATING TO INDEMNIFICATION (SECTION 12), NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING AS A RESULT OF DELAYS, LOSS OF DATA, LOSS OF USE OR LOSS OF PROFIT) ARISING OUT OF OR RELATED TO THIS AGREEMENT, HOWEVER CAUSED AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OF LIABILITY BROUGHT (INCLUDING CONTRACT OR NEGLIGENCE), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS SECTION 14.2 LIMITS ANY LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY WHICH CANNOT LEGALLY BE LIMITED. </li><li>EXCEPT FOR CLAIMS RELATING TO PAYMENTS DUE (SECTION 5), AND/OR INDEMNIFICATION (SECTION 12), IN NO EVENT WILL EITHER PARTY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATED TO THIS AGREEMENT EXCEED THE GREATER OF (A) ONE HUNDRED THOUSAND U.S. DOLLARS (US $100,000) OR (B) THE ACTUAL AMOUNT PAID AND/OR PAYABLE TO QUANTCAST FOR THE PROVISION OF SERVICES TO COMPANY IN THE TWELVE (12) MONTHS PRIOR TO THE DATE THE LIABILITY FIRST AROSE. </li><li>The limitations and exclusions contained in this Agreement represent the parties’ agreement based upon the perceived level of risk associated with this Agreement and the payments made hereunder.</li></ol></li></ol><ul><li><strong><span style="background:white;">General</span></strong>.<ul><li>This Agreement is the entire agreement of the parties relating to the Services and it supersedes all other commitments and understandings with respect to the Services. For the avoidance of doubt, this Agreement does not apply to Quantcast Measure. To the extent that Incorporated Terms conflict with the main body of this Agreement, the Incorporated Terms will control.</li><li>Except for Quantcast’s right to make changes as described herein, no changes to this Agreement are effective unless such changes are in writing and signed by Quantcast.</li><li>This Agreement and all matters arising out of or relating to this Agreement will be governed by (i) the laws of the State of California if Quantcast is Quantcast Corp.; (ii) the laws of New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the laws of Ireland if Quantcast is Quantcast International Limited, each without regard to its conflict of law provisions.</li><li>Any legal action or proceeding relating to this Agreement will be brought exclusively in (i) the state or federal courts in the Northern District of California if Quantcast is Quantcast Corp.; (ii) the relevant courts in New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the relevant courts in Dublin, Ireland if Quantcast is Quantcast International Limited. Quantcast and Company hereby agree to submit to the jurisdiction of, and agree that venue is proper in, these courts (as applicable). Actions arising under or related to this Agreement or the Services must be brought in the initiating party’s individual capacity, not as a plaintiff or class member in any class action or similar proceeding.</li><li>The Services may be subject to export and/or import control laws and regulations. Company is solely responsible for complying with all applicable export control laws and regulations.</li><li>Unless provided otherwise in the Additional Terms, there are no third-party beneficiaries to this Agreement.</li><li>All notices will be in writing. Notices to Company may be delivered via the Platform or sent to the address associated with Company’s account. Notices to Quantcast will be sent to the applicable physical and addresses set forth below for Quantcast. Notice will be deemed to have been given upon: (a) the date actually delivered in person; (b) the day after the date sent by overnight courier; or (c) the date posted in the Platform by Quantcast. Notices may be confirmed by email.</li></ul></li></ul><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Quantcast Corp</strong>.: 795 Folsom Street, San Francisco, CA 94107</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Quantcast Australia Pty. Ltd</strong>.: 99 Elizabeth Street, Sydney 2000 NSW, Australia<br /> <strong>Quantcast International Limited</strong>: Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><br /></p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Attn</strong>: Legal Department</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;"><strong>Email</strong>: legal@quantcast.com</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:45.0pt;font-size:13px;font-family:' calibri',sans-serif;"><br /></p><ul><li>Quantcast will not be liable for any failure or delay in the performance of its obligations hereunder on account of events beyond Quantcast’s reasonable control.</li><li>This Agreement and the licenses granted herein are not transferable or assignable without prior written consent of the non-transferring or non-assigning party except that a party may upon written notice assign this Agreement to an acquirer of substantially all of that party’s assets, stock or business by sale, merger or otherwise or to an Affiliate. “<strong>Affiliate</strong>” means an entity that controls, is controlled by or is under common control with a party. Any assignment or transfer in violation of this section will be null and void. This Agreement will inure to the benefit of the successors and permitted assigns of the parties.</li><li>The parties have been represented in execution of this Agreement by legal counsel or have voluntarily declined to seek such counsel. If any provision of this Agreement is unenforceable, the validity of the remaining provisions will not be affected.</li><li>Quantcast’s failure to exercise or enforce any right or provision of this Agreement will not constitute a waiver of such right or provision. Any waiver of any provision of this Agreement will be effective only if made explicitly, in writing and signed by Quantcast.</li></ul><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;"><br /></p> </div> </div> </div> </div> <div id="contract-id-489051-version-65a85868dc6b683b13fc82b9" data-vid="65a85868dc6b683b13fc82b9" class="version-container js-version-container-489051 " style="display: none;"> <div id="version-languages-65a85868dc6b683b13fc82b9" class="version-translation-container"> <div id="version-65a85868dc6b683b13fc82b9-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Quantcast Master Buyer Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective January 17th 2024  <span class="light">to</span>  February 12th 2024</h5> <a id="download-version-65a85868dc6b683b13fc82b9-locale-en-us" href="https://quantcast.pactsafe.io/versions/65a85868dc6b683b13fc82b9.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-65a85868dc6b683b13fc82b9"> <div><br /></div><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:center;'=" "><strong><span style="font-size:15px;">QUANTCAST MASTER BUYER TERMS</span></strong></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;'=" "><strong>Last Updated: January 16, 2023</strong></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;'=" "><em>If Company has an active, duly executed contract for one or more of the Services, that existing agreement will govern Company’s use of such Services within the scope of such agreement instead of this Quantcast Master Services Agreement (“<strong>Agreement</strong>”).</em></p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;'=" ">This Agreement is a legally binding contract between Quantcast and Company. “<strong>Company</strong>” means (A) when an individual accepts this Agreement on his or her own behalf, such individual, or (B) when an individual accepts this Agreement on behalf of a company or other legal entity, that company or legal entity. “<strong>Quantcast</strong>” means (X) Quantcast Corp. if Company is domiciled in the United States, (Y) Quantcast Australia Pty. Ltd. if Company is domiciled in any country or territory located in the Asia Pacific (APAC) region and (Z) Quantcast International Limited if Company is domiciled in any other country or territory.</p><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;'=" ">Quantcast may modify this Agreement. Quantcast will notify Company by making the revised version available on this page or an identified successor page, and an updated revision date will indicate that changes have been made. If Company does not accept the changes, Company must stop using the Services. Company’s continued use of the Services after Quantcast publishes changes means that Company consents to the updates.</p><ol style="margin-bottom:0in;"><li><strong>Incorporated Terms</strong></li></ol><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;'=" ">This Agreement incorporates the following additional terms (“<strong>Incorporated Terms</strong>”), as updated from time to time:</p><ul><li><a href="https://www.quantcast.com/legal/campaign-policy/"><span style="color:#1155CC;">Quantcast Campaign Policy</span></a><span style="color:black;"> </span>(“<strong>Campaign Policy</strong>”)</li><li><a href="https://www.quantcast.com/legal/privacy-requirements/"><span style="color:#1155CC;background:white;">Privacy Implementation for Quantcast Advertiser Partners</span></a><span style="color:black;background:white;"> </span><span style="background:white;">(“<strong>Privacy Implementation</strong>”)</span></li><li><a href="https://www.quantcast.com/legal/us-data-privacy-addendum/"><span style="color:#1155CC;">US State Data Privacy Addendum</span></a>, to the extent <span style="background:white;">the Services include processing Personal Information </span>subject to U.S. State Privacy Laws (as defined in such Addendum) (“<strong>DPA</strong>”)</li><li><a href="https://www.quantcast.com/legal/international-data-privacy-addendum/"><span style="color:#1155CC;background:white;">International Data Privacy Addendum</span></a><span style="background:white;">, to the extent that the Services include processing Personal Data subject to International Privacy Laws (as defined in such Addendum)</span> (also “<strong>DPA</strong>”)</li><li>Any applicable <a href="https://www.quantcast.com/legal/additional-terms-ad-buyer/"><span style="color:#1155CC;">Additional Terms</span></a> (defined below)</li><li><strong>Services </strong><ol><li><span style="background:white;">“<strong>Services</strong>” </span>means<span style="background:white;"> the </span>Quantcast platform (“<strong>Platform</strong>”)<span style="background:white;"> and, to the extent provided by Quantcast under this Agreement, Campaign Tags, Platform Data, and any other services provided by Quantcast. The Services may permit Company to purchase ad placements on third-party media (e.g., webpages, apps, video, and other content/properties) (“<strong>Inventory</strong>”) that are made available by third-party providers (“<strong>Inventory Providers</strong>”) and Third-Party Services (defined below). For clarity, the “Services” do not include Inventory or Third-Party Services. </span></li><li>Some Services may be subject to different or additional terms (“<strong>Additional Terms</strong>”) that are <span style="background:white;">described on the Additional Terms page linked above, in the Platform or otherwise made available to Company in writing.</span> Unless the parties agree in writing for Quantcast to provide campaign management services or professional services, the Services do not include those services.</li></ol></li></ul><ol><li><strong>Accounts and Authorized Users</strong><ul><li>Company will ensure its account information is accurate and current. Company will promptly notify Quantcast of any accidental disclosure or unauthorized use of Company access credentials. Quantcast may review and, if needed, correct, the information and setup associated with Company’s account and Authorized Users.</li><li><span style="background:white;">“<strong>Authorized User</strong>” means an individual authorized by Company to use Company’s account on the Platform.</span> Each Authorized User must use unique access credentials<span style="background:white;">. Company acknowledges that </span>each Authorized User may have the ability to add and terminate other Authorized Users. Company is solely responsible for all Authorized Users and all activity under its account, including the confidentiality of all access credentials. Company will immediately notify Quantcast of any accidental disclosure or unauthorized use of any access credentials. Company will ensure that all Authorized Users use Company’s account solely on behalf of Company, and are aware of, and comply with, this Agreement. For the avoidance of doubt, Company is liable for any breach of this Agreement by any Authorized User. </li></ul></li></ol><ol style="margin-bottom:0in;"><li><strong>Company<span style="background:white;"> Clients </span></strong></li></ol><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;'=" ">If Company is using the Services on behalf of third-party clients (“<strong>Clients</strong>”), Company represents and warrants that it has all rights and authorizations needed to do so. Company will only use the Services for Clients with which Company has a direct written agreement and will obligate its Clients to comply with this Agreement, including the Incorporated Terms. Company is responsible for the actions and/or inactions of Clients and for ensuring their compliance.</p><ol><li><strong><span style="background:white;">Fees and Payment</span></strong><ul><li>Fees will be provided in the Platform or by other written means.</li><li>Unless Quantcast approves a different payment arrangement in writing, Company authorizes Quantcast to charge amounts owed under this Agreement to Company’s credit card, or to receive payment via wire transfer, automatic ACH, or such other similar payment method, at Quantcast’s option. Company will provide its most current credit card and/or other information required to complete payment, and keep such information updated if it changes. For the avoidance of doubt, if Company makes credit card, wire transfer or ACH payments or such other similar payment method, Company agrees to the applicable third-party terms as set forth in the Additional Terms. If Quantcast provides Company with the ability to pay invoices in arrears, Company will pay invoices upon receipt. Quantcast may revise Company’s credit limit or require prepayment at any time in its sole discretion. Quantcast may charge interest at a rate of 2% per month (or the legal maximum, whichever is lower) for late payments. Company is responsible for reasonable out-of-pocket costs that Quantcast incurs to collect unpaid invoices. All payment obligations are non-cancelable and all amounts paid for Services provided are non-refundable. If Company requires a purchase order to make payments, Company will include the corresponding purchase order number in the Platform. All amounts due must be paid without setoff or deduction. </li><li>Company is solely responsible for all amounts due for any Third-Party Services (defined below) that Company opts to use. Company acknowledges that any charges for Third-Party Services shown in the Platform or otherwise provided by Quantcast are based on the information Quantcast receives from the third parties and are subject to the final amounts charged by such third parties.</li><li>Quantcast is the system of record and is solely responsible for calculating all metrics related to the Services, including all amounts owed under this Agreement. Company acknowledges that all amounts shown in Platform reporting are preliminary and final amounts will be as invoiced or billed by Quantcast. </li><li>All charges under this Agreement are exclusive of all taxes and duties, if any. Company is responsible for and must pay all sales and use or other transactional taxes and duties including interest and penalty imposed on the amounts charged hereunder, or from the performance of this Agreement for which Quantcast issues an invoice. Company will promptly reimburse Quantcast for any such tax or duty and indemnify Quantcast and hold Quantcast harmless for any such taxes and duties that Quantcast must pay to a tax authority for which Company is responsible. If Company claims a tax exemption, Company must provide Quantcast with appropriate exemption certificates or documentation charges (including, without limitation, VAT or GST) acceptable to tax authorities.</li></ul></li></ol><ul><li><strong><span style="background:white;">Services</span> License and Requirements</strong><ul><li>Company may use the Services solely as set forth in this Agreement. <span style="background:white;">Subject</span> to this Agreement, Quantcast grants Company a limited, non-exclusive, non-transferable, and non-sublicensable license to (a) access and use the Platform on a self-serve basis, and (b) use the Platform Data presented in the Platform user interface solely for the purpose of using the Services.</li><li>If Company uses the Services to manage Campaigns and purchase Inventory, Company will obtain all rights necessary to perform tracking and analytics, and store and serve the advertisements (“<strong>Ads</strong>”) associated with Company’s campaigns (“<strong>Campaigns</strong>”), including ad creatives. Company will not use the Services with Ads that violate any applicable laws, regulations, third-party rights, or this Agreement including the Incorporated Terms. If Company asks for Quantcast’s assistance with Company’s use of the Services, Company consents to the actions and/or inactions that Quantcast takes on its behalf and retains sole responsibility for such assisted use of the Services.</li><li>Company will not: (a) attempt to circumvent any Platform security measure, (b) share its access credentials, (c) grant direct or indirect access to the Platform to any third-party (other than an Authorized User of a Client, if applicable), (d) reproduce, <span style="background:white;">distribute</span>, modify, prepare derivative works of, translate, reverse engineer, reverse compile, or disassemble the Services, including Platform Data, (e) introduce viruses or other malware into the Platform or to end users via Ads, (f) share reports generated by the Services with any third-party (other than the relevant Client who is obligated to treat such reports confidentially) or (g) create or enrich profiles of individual end users on the basis of Campaign Data (defined below) or information derived from Campaign Data, including the third-party media (e.g., webpages, apps, video and other content/properties) that the end users have visited or the content or general interest area of such media. For example, Company may not create an audience of Conde Nast end users based on information derived or obtained by using the Services. </li><li>For the avoidance of doubt, Quantcast may collect analytics information about its customers’ use of the Services (e.g., how Authorized Users engage with the Platform user interface, etc.) for purposes of understanding how its customers use the Services and providing, customizing, and improving the Services.</li><li><span style="background:white;">Quantcast</span> reserves the right but not the obligation to place the AdChoices icon (or a similar icon) on Ads that do not already include such icon.</li><li><span style="background:white;">Except</span> as expressly set forth in this Agreement, neither party grants the other party any rights, express or implied, and each party reserves all rights. If Company<strong> </strong>provides Quantcast with feedback regarding the Services, Company hereby grants Quantcast a perpetual, irrevocable, fully paid up right and license to such feedback, without accounting, attribution, or compensation to Company.</li></ul></li></ul><ol><li><strong><span style="background:white;">Data</span> Issues</strong><ul><li>Data <span style="background:white;">Definitions</span><strong>:</strong><ul><li>“<strong>Aggregated Data</strong>” means generalized, combined data from numerous campaigns of multiple Quantcast customers, including Company, that concerns campaign parameters, goals, or performance results of such campaigns and that does not permit identification of Company or any other Quantcast custom<span style="background:white;">er of the Services.</span></li><li>“<strong>Campaign Data</strong>” means the campaign-related reporting data generated in the course of the Services and provided to Company under this Agreement, such as Campaign performance reports. For the avoidance of doubt, Campaign Data does not include Tag Data.</li><li>“<strong>Campaign Tag</strong>” means a tag, pixel or other element provided by Quantcast to Company for Company or Clients to place on Company Media to enable the collection of Tag Data. For clarity, the term “Campaign Tags” does not refer to any ad serving tags provided by Quantcast (i.e., if Company elects to use Quantcast ad serving). </li><li>“<strong>Company Data</strong>” means all information and materials that are onboarded to Company’s account in the Platform, whether directly or via a third-party (e.g., an onboarding service provider). Without limiting the foregoing, Company Data includes all Campaign parameters (the data entered into the Platform for a Campaign such as name, budget, targeting strategy, etc.), Tag Data and any data onboarded by or on behalf of Company (e.g., first and/or third-party audiences). Company Data is a subset of Company’s Confidential Information.</li><li><span style="background:white;">“<strong>Company Media</strong>” </span>means<span style="background:white;"> the websites, apps and other digital properties or content associated with Ads, including the webpages, app screens and other digital properties on which Company or Clients place Campaign Tags</span>.</li><li><span style="color:black;">“<strong>Model</strong>” means the predictive profile of shared attributes and characteristics of a group of end</span> <span style="color:black;">users that Company desires to reach in a Campaign, created algorithmically by deriving observations from Company Data and Platform Data. For the avoidance of doubt, Models do not include any data at individual end </span>u<span style="color:black;">ser level or any end </span>u<span style="color:black;">ser-level identifiers that may be used to distinguish one end </span>u<span style="color:black;">ser from another end </span>u<span style="color:black;">ser (such as an end </span>u<span style="color:black;">ser ID or IP address).</span></li><li><span style="color:black;">“<strong>Platform Data</strong>” means the data residing in the Platform or otherwise generated or used </span>in connection with<span style="color:black;"> the Servic<span style="background:white;">es that does not constitute Company Data or </span></span>Campaign<span style="color:black;background:white;"> Data, including Aggregated Data, Models, and third-party data (“<strong>Third-Party Data</strong>”). Some Platform Data may be presented to Company in the Platform user interface while other Platform Data may be used by the Platform on the back end (i.e., behind the scenes) to provide the Services. Platform Data is a subset of Quantcast’s Confidential Information. </span></li><li><span style="color:black;">“<strong>Tag Data</strong>” means the data collected via Campaign Tags. </span></li></ul></li></ul></li><li><u><span style="color:black;">Company Data</span></u><span style="color:black;">: As between the parties, Company Data is the exclusive property of Company and/or the applicable Client. As to all Company Data (whether provided by Company, Client or a third</span>-<span style="color:black;">party on Company’s or a Client’s behalf), Company <span style="background:white;">represents</span> and warrants that it has sufficient rights to provide Company Data for use by Quantcast in compliance with this Agreement. Quantcast may use Company Data solely in compliance with the DPAs (including to create Models for Company, </span>deliver<span style="color:black;"> Campaigns and create audience insights, etc.). Quantcast will not share Company Data with any third</span>-<span style="color:black;">party except to the extent that Company reque</span>sts third-party services that utilize Company Data (e.g., third-party measurement), <span style="color:black;">Company Data is included as a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) </span>or as otherwise authorized by Company<span style="color:black;">. In addition, Quantcast may use <span style="background:white;">non-company-identifiable inferences made from Tag Data</span> to produce, and as contained in, the Aggregated Data. </span></li><li><u><span style="color:black;">Platform Data</span></u><span style="color:black;">: As between the parties, Platform Data is the exclusive property of Quantcast (or its third-party partners). Company may use Platform Data (whether directly, to the extent presented to Company in the Platform, or indirectly, to the extent used by the Platform to enable the Services) solely internally and solely for the purpose of using the Services as described in this Agreement. As to any Platform Data that Company can access and export using the self</span>-serve features of the Platform<span style="color:black;">, Company will not share such Platform Data with any third</span>-<span style="color:black;">party except, if applicable, Company’s Client(s) that such Platform Data pertains to and/or third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement<em>.</em> </span>If Quantcast provides Company with<span style="color:black;"> Platform Data outside the self-serve </span>features<span style="color:black;"> of the Platform (</span>e.g.<span style="color:black;">,</span> further detail about available audien<span style="background:white;">ces, e</span>tc.)<span style="color:black;">, such Platform </span>Data<span style="color:black;"> </span>is subject to any applicable Additional Terms. <span style="color:black;">Company will not attempt to extract or recreate any Third-Party Data or other Platform Data that is not readily accessible via the normal functionality presented in the Platform or assemble similar data or audience segments itself (directly or indirectly through a third</span>-<span style="color:black;">party) on the basis of Third-Party Data or other Platform Data or information derived from the use of such data under this Agreement. </span></li><li><u>Campaign<span style="color:black;"> Data</span></u><span style="color:black;">: Company may use </span>Campaign<span style="color:black;"> Data for its internal business purposes provided that (a) it complies with its privacy policy, (b) it complies with the terms of this Agreement, and (c) it does not disclose</span> Campaign Data<span style="color:black;"> to any </span>third-<span style="color:black;">party except, if applicable, Company’s </span>Client(s) that such Campaign Data pertains to and/or <span style="color:black;">third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement. Quantcast may use </span>Campaign<span style="color:black;"> Data (i) to provide the Services, and (ii) </span><span style="color:black;">within a customary field in the data accessible to Inventory Providers and other technical service providers (e.g., bidstream and reporting data) or as otherwise authorized by Company. </span></li><li><u><span style="color:black;">Models</span></u><span style="color:black;">:<strong> </strong>Models reside solely within the Platform and are not directly accessible to Company. Company’s license above <span style="background:white;">includes</span> the ability to use Models as an integrated part of the Services, solely for the purpose of </span>selecting<span style="color:black;"> and gaining insights about the end users that Company wishes to reach with its Campaigns. Quantcast will not share Models generated in connection with C</span>ompany’s Campaigns<span style="color:black;"> with other customers. </span></li><li><u><span style="color:black;">Client Data</span></u><span style="color:black;">: Upon request from a Client, Quantcast is authorized to use the Client Data associated with such Client in <span style="background:white;">accordance</span> with </span>such <span style="color:black;">request (including sharing such Client Data with another entity within the Quantcast Platform). For clarity, “<strong>Client</strong> <strong>Data</strong>” means the (i) </span>Tag Data from <span style="color:black;">Client websites, apps and/or other digital properties; and (ii) Quantcast’s proprietary analysis of such data. Client Data does not include any predictive models or data segments created using the Tag Data or any Campaign </span>Data <span style="color:black;">generated from Campaigns delivered using such Client Data. </span></li><li><u><span style="color:black;background:white;">No Off-Platform Use</span></u><span style="color:black;background:white;">: Company will not use the Services, the </span><span style="background:white;">Campaign<span style="color:black;"> Data, or any information derived from the Services, Models or </span>Campaign<span style="color:black;"> Data to create or enrich profiles of individual end users or to </span>retarget any end user except via the Services.</span></li><li><strong>Compliance and Privacy</strong><ul><li>Each party will comply with all applicable laws and regulations (Quantcast in its provision of the Services in the form provided by Quantcast and Company in its use of the Services), including Applicable Privacy Laws and applicable self-regulatory principles, such as the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (“<strong>DAA</strong>”) or the Network Advertising Initiative Code of Conduct (“<strong>NAI</strong>”). “<strong>Applicable Privacy Laws</strong>” means US State Privacy Laws and International Privacy Laws (defined in the linked DPAs). Company will comply with the Incorporated Terms.</li><li>Company will not use the Service with any (a) Direct Identifiers, any special or sensitive categories of personal data as defined by Applicable Privacy Laws, including by placing Campaign Tags on Ads or Company Media whose content reveals special or sensitive categories of personal data of an end user, or personal data relating to criminal offenses or criminal convictions; or (b) any data of children, including by placing Campaign Tags on Ads or Company Media directed at children (collectively, “<strong>Prohibited Data</strong>”). “<strong>Direct Identifier</strong>” means any information that identifies a particular individual without additional information, including name, address, mobile number, email address, financial account number or government-issued identifier. Direct Identifiers do not include pseudonymous identifiers such as IP address, cookie ID and certain hashed identifiers (e.g., email addresses that have been encoded using a cryptographic hashing function to obfuscate the email). For purposes of this Agreement, “<strong>children</strong>” refers to anyone age 16 or under or such other age specified by Applicable Privacy Laws under which the processing of personal information is prohibited or requires opt-in or parental consent.</li></ul></li></ol><ul><li><strong><span style="background:white;">Third</span>-Party Services </strong><ul><li>If Company uses any third-party branded product or service in connection with the Services (including Third-Party Data made available for use via the Services) (“<strong>Third-Party Service</strong>”), the following additional terms apply.</li><li>Company is solely responsible for complying with any applicable third-party terms and requirements. For Third-Party Services offered via the Platform, such third-party terms and requirements may be provided in the Platform, the Additional Terms, otherwise by Quantcast or by the third-party.</li><li>Quantcast is not responsible for Third-Party Services and makes no representations as to such services, including their privacy practices. Quantcast cannot guarantee continued availability or pricing of Third-Party Services and may stop enabling access to them without liability. Company may be required to register for or log into Third-Party Services on their respective websites or to share Company Data with Third-Party Services (e.g., services requiring data integration).</li></ul></li></ul><ol style="margin-bottom:0in;"><li><strong>Marketing, Publicity</strong></li></ol><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;'=" ">Quantcast may include Company’s name and logo in descriptions of Quantcast’s partners on its website, in media, in promotional materials, and in the Platform. Company will not use Quantcast’s name or logo without prior written permission. All goodwill from the use of Quantcast’s name or logo inures to Quantcast. Neither party will make a press release or any other public statement about this Agreement without the other party’s prior agreement (email sufficing).</p><ul style="margin-bottom:0in;"><li><strong><span style="background:white;">Confidentiality</span></strong></li></ul><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;'=" ">“<strong>Confidential Information</strong>” means<strong> </strong>information that the disclosing party identifies as confidential or the receiving party should reasonably understand to be confidential given the circumstances of the disclosure and the nature of the information. Confidential Information does not include information that the receiving party can demonstrate: (a) it knew without restriction before receipt from the disclosing party, (b) is publicly available through no fault of the receiving party, (c) it rightfully received from a third-party without a duty of confidentiality, or (d) is independently developed without use of or reference to Confidential Information. The receiving party may use Confidential Information only to fulfill its obligations under this Agreement and must use at least reasonable care to prevent any unauthorized use or disclosure of Confidential Information, but in any event no less stringent a standard than receiving party applies to its own Confidential Information. The receiving party may share Confidential Information with its employees, agents and contractors who need to know it, as long as they are bound to confidentiality obligations that are consistent with this Agreement, provided that the receiving party shall remain solely responsible for their compliance with this Agreement. If compelled to do so by law, the receiving party may disclose Confidential Information as long as it provides reasonable prior notice to the disclosing party (unless legally prohibited). For the avoidance of doubt, nothing in this Agreement prohibits Quantcast from using and sharing high level data that is compiled and summarized from the combination of Campaign Data with equivalent data generated by campaigns of other Quantcast customers, that does not allow identification of Company or Clients. Company will delete all Quantcast Confidential Information promptly upon termination of this Agreement.</p><ul><li><strong>Indemnity</strong><ul><li>Quantcast shall indemnify, defend and hold harmless Company and its directors, officers, employees and agents, and their respective successors, heirs and assigns (“<strong>Company Parties</strong>”) against any claim, liability, damage, loss or expense (including reasonable attorneys’ fees and costs) (“<strong>Liabilities</strong>”) incurred by the Company Parties in connection with any third-party claim (including any regulatory or governmental action) (“<strong>Claim</strong>”) that Quantcast’s proprietary technology that provides the Services, in the form provided by Quantcast, infringes any patent or other third-party intellectual property right. Company shall indemnify, defend and hold harmless Quantcast, its affiliated entities, and its and their directors, officers, employees and agents, and its and their respective successors, heirs and assigns (“<strong>Quantcast Parties</strong>”) against any Liabilities incurred by the Quantcast Parties in connection with any Claim arising out of or relating to (a) Company’s (including any Client’s, if applicable) use of the Services or Third-Party Services in violation of this Agreement; (b) Company Data or Ads; (c) the nature of Company’s or any Client’s products, services and industry, including without limitation any claims in the nature of product liability or any claim or allegation that such services or products are not in compliance with applicable industry-specific laws, or (d) breach of Sections 6.2. 6.3, 7 or 8.</li><li>The indemnified party will promptly notify the indemnifying party of any indemnified claim (provided that failure to notify promptly will only relieve the indemnifying party of its obligations to the extent it demonstrates material prejudice from the failure) and at the indemnifying party’s expense, provide assistance reasonably necessary to defend such claim. The indemnifying party will not enter into any settlement or compromise that does not fully absolve the indemnified party of liability. </li><li>Quantcast will have no obligation for any claim arising from or related to (a) compliance with Company specifications, (b) combination of the Services with products or services not supplied by Quantcast, (c) adaptation or modification of the Services or Campaign Data, (d) Company’s failure to follow instructions provided by Quantcast that would have cured the cause of action, (e) use of the Services or Campaign Data other than as described herein, or (f) Inventory or Third-Party Services selected by Company. In such cases, Company will indemnify, defend, and hold harmless the Quantcast Parties from and against any Liabilities arising directly or indirectly from such claims.</li><li>If Quantcast’s right to provide the Services is enjoined or in Quantcast’s opinion is likely to be enjoined, Quantcast may obtain the right to continue providing the Services, replace or modify the Services so that they become non-infringing or terminate this Agreement. Quantcast’s obligations as stated in this Section 12 are Quantcast’s sole and exclusive liability and Company’s sole remedy as to infringement.</li></ul></li><li><strong>Account Closure, Termination and Suspension</strong><ul><li>Company may close its account at any time via the Platform. Quantcast may terminate this Agreement upon notice for any reason or no reason. Sections 5, 6.6, 7 and 11-15 will survive account closure and/or termination.</li><li>Without limiting any other remedies, Quantcast may immediately suspend or terminate any individual Campaign, Authorized User’s access, and/or Company or Client account, including if Quantcast in its sole discretion suspects that a Campaign, Authorized User, Client, or Company is in breach this Agreement (including failure to comply with the Incorporated Terms. If Quantcast suspends or closes Company’s account, Company may not re-open an account without Quantcast’s prior written approval.</li></ul></li></ul><ol><li><strong>DISCLAIMER, LIMITATION OF LIABILITY</strong><ol><li>QUANTCAST MAKES NO REPRESENTATIONS REGARDING THE BENEFITS FROM THE SERVICES, OR THAT THE PLATFORM OR ANY INFORMATION WILL BE ERROR-FREE, ALWAYS AVAILABLE OR OPERATE WITHOUT LOSS OR CORRUPTION OF DATA OR TECHNICAL MALFUNCTION. QUANTCAST HAS NO LIABILITY FOR THIRD-PARTY SERVICES. QUANTCAST MAY MODIFY OR DISCONTINUE ANY OR ALL SERVICES AT ANY TIME, FOR ANY OR NO REASON, WITH OR WITHOUT NOTICE.</li><li>EXCEPT FOR CLAIMS RELATING TO INDEMNIFICATION (SECTION 12), NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING AS A RESULT OF DELAYS, LOSS OF DATA, LOSS OF USE OR LOSS OF PROFIT) ARISING OUT OF OR RELATED TO THIS AGREEMENT, HOWEVER CAUSED AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OF LIABILITY BROUGHT (INCLUDING CONTRACT OR NEGLIGENCE), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS SECTION 14.2 LIMITS ANY LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY WHICH CANNOT LEGALLY BE LIMITED. </li><li>EXCEPT FOR CLAIMS RELATING TO PAYMENTS DUE (SECTION 5), AND/OR INDEMNIFICATION (SECTION 12), IN NO EVENT WILL EITHER PARTY’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING UNDER OR RELATED TO THIS AGREEMENT EXCEED THE GREATER OF (A) ONE HUNDRED THOUSAND U.S. DOLLARS (US $100,000) OR (B) THE ACTUAL AMOUNT PAID AND/OR PAYABLE TO QUANTCAST FOR THE PROVISION OF SERVICES TO COMPANY IN THE TWELVE (12) MONTHS PRIOR TO THE DATE THE LIABILITY FIRST AROSE. </li><li>The limitations and exclusions contained in this Agreement represent the parties’ agreement based upon the perceived level of risk associated with this Agreement and the payments made hereunder.</li></ol></li></ol><ul><li><strong><span style="background:white;">General</span></strong>.<ul><li>This Agreement is the entire agreement of the parties relating to the Services and it supersedes all other commitments and understandings with respect to the Services. For the avoidance of doubt, this Agreement does not apply to Quantcast Measure. To the extent that Incorporated Terms conflict with the main body of this Agreement, the Incorporated Terms will control.</li><li>Except for Quantcast’s right to make changes as described herein, no changes to this Agreement are effective unless such changes are in writing and signed by Quantcast.</li><li>This Agreement and all matters arising out of or relating to this Agreement will be governed by (i) the laws of the State of California if Quantcast is Quantcast Corp.; (ii) the laws of New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the laws of Ireland if Quantcast is Quantcast International Limited, each without regard to its conflict of law provisions.</li><li>Any legal action or proceeding relating to this Agreement will be brought exclusively in (i) the state or federal courts in the Northern District of California if Quantcast is Quantcast Corp.; (ii) the relevant courts in New South Wales, Australia if Quantcast is Quantcast Australia Pty. Ltd.; or (iii) the relevant courts in Dublin, Ireland if Quantcast is Quantcast International Limited. Quantcast and Company hereby agree to submit to the jurisdiction of, and agree that venue is proper in, these courts (as applicable). Actions arising under or related to this Agreement or the Services must be brought in the initiating party’s individual capacity, not as a plaintiff or class member in any class action or similar proceeding.</li><li>The Services may be subject to export and/or import control laws and regulations. Company is solely responsible for complying with all applicable export control laws and regulations.</li><li>Unless provided otherwise in the Additional Terms, there are no third-party beneficiaries to this Agreement.</li><li>All notices will be in writing. Notices to Company may be delivered via the Platform or sent to the address associated with Company’s account. Notices to Quantcast will be sent to the applicable physical and addresses set forth below for Quantcast. Notice will be deemed to have been given upon: (a) the date actually delivered in person; (b) the day after the date sent by overnight courier; or (c) the date posted in the Platform by Quantcast. Notices may be confirmed by email.</li></ul></li></ul><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;'=" "><strong>Quantcast Corp</strong>.: 795 Folsom Street, San Francisco, CA 94107</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;'=" "><strong>Quantcast Australia Pty. Ltd</strong>.: 99 Elizabeth Street, Sydney 2000 NSW, Australia<br /> <strong>Quantcast International Limited</strong>: Beaux Lane House, Lower Mercer Street, Dublin 2, Ireland</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;'=" "><br /></p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;'=" "><strong>Attn</strong>: Legal Department</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;font-size:13px;font-family:' calibri',sans-serif;'=" "><strong>Email</strong>: legal@quantcast.com</p><p style="margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:45.0pt;font-size:13px;font-family:' calibri',sans-serif;'=" "><br /></p><ul><li>Quantcast will not be liable for any failure or delay in the performance of its obligations hereunder on account of events beyond Quantcast’s reasonable control.</li><li>This Agreement and the licenses granted herein are not transferable or assignable without prior written consent of the non-transferring or non-assigning party except that a party may upon written notice assign this Agreement to an acquirer of substantially all of that party’s assets, stock or business by sale, merger or otherwise or to an Affiliate. “<strong>Affiliate</strong>” means an entity that controls, is controlled by or is under common control with a party. Any assignment or transfer in violation of this section will be null and void. This Agreement will inure to the benefit of the successors and permitted assigns of the parties.</li><li>The parties have been represented in execution of this Agreement by legal counsel or have voluntarily declined to seek such counsel. If any provision of this Agreement is unenforceable, the validity of the remaining provisions will not be affected.</li><li>Quantcast’s failure to exercise or enforce any right or provision of this Agreement will not constitute a waiver of such right or provision. Any waiver of any provision of this Agreement will be effective only if made explicitly, in writing and signed by Quantcast.</li></ul><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;font-size:13px;font-family:' calibri',sans-serif;text-align:justify;'=" "><br /></p> </div> </div> </div> </div> </div> </div> <div id="contract-id-491282" class="contract-container group-item " data-id="491282" data-key="international-data-privacy-addendum" data-groups="" style="display: none;"> <div class="contract-header"> <h2>International Data Privacy Addendum</h2> <div class="row"> <div class="six columns" id="version-effective-date-491282"> <label for="select-version-491282" class="select-version select-version-label">Version</label> <select name="versions-491282" id="select-version-491282" class="select-version select-version-select input-select"> <option selected value="contract-id-491282-version-66282bc9fc533b69b4e3eac4" class="contract-id-491282-version-66282bc9fc533b69b4e3eac4" data-version="2.0">Version 2.0  (Current)</option> <option value="contract-id-491282-version-65b0438aee8194c67bce5276" class="contract-id-491282-version-65b0438aee8194c67bce5276" data-version="1.0">Version 1.0</option> </select> </div> </div> </div> <div id="contract-versions-491282"> <div id="contract-id-491282-version-66282bc9fc533b69b4e3eac4" data-vid="66282bc9fc533b69b4e3eac4" class="version-container js-version-container-491282 " style="display: block;"> <div id="version-languages-66282bc9fc533b69b4e3eac4" class="version-translation-container"> <div id="version-66282bc9fc533b69b4e3eac4-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="International Data Privacy Addendum"> <div class="row"> <h5 class="effective-date" role="presentation">Effective April 23rd 2024</h5> <a id="download-version-66282bc9fc533b69b4e3eac4-locale-en-us" href="https://quantcast.pactsafe.io/versions/66282bc9fc533b69b4e3eac4.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-66282bc9fc533b69b4e3eac4"> <div style="margin-left: 20px;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div><p style="margin: 0in 0in 6pt; line-height: normal; font-size: 13px; font-family: Arial, sans-serif; background: white; text-align: center;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="font-size:16px;color:#1F2532;">International Data Privacy Addendum</span></strong></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="font-size:16px;color:#1F2532;">Effective Date: September 28, 2023</span></strong></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">This International Data Privacy Addendum (“<strong>Addendum</strong>”) is incorporated into the services agreement(s) (all such agreements, the “<strong>Agreement</strong>”) between Quantcast International Limited on behalf of itself and any other Quantcast entity identified in the Agreement (“<strong>Quantcast</strong>”) and the counterparty(ies) identified in the Agreement (“<strong>Company</strong>”). </span></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">This Addendum applies to the extent that International Privacy Laws apply, as described below. This Addendum replaces any terms previously applicable to the processing of Personal Data to which International Privacy Laws apply.</span></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">Capitalized terms not defined in this Addendum are as defined in the Agreement. In the event of any inconsistency between the terms of the Agreement and this Addendum, the terms of this Addendum shall prevail.</span></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">Quantcast reserves the right to modify this Addendum. Quantcast will notify Company by making the revised version available on this page, and an updated revision date will indicate that changes have been made. If Company does not accept the changes, Company must stop using the Quantcast services and products that are subject to this Addendum. Company's continued use of the Quantcast services and products after Quantcast publishes changes means that Company agrees to the updates. </span></span></p><ol style="margin-bottom:0in;"><li><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="font-size:16px;color:#1F2532;">Definitions</span></strong><span style="font-size:16px;color:#1F2532;">.</span></span></li></ol><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">“<strong>Authorized</strong> <strong>Purposes</strong>” means all purposes for which the Agreement requires or permits Quantcast to use Company Information and Personal Data in the Agreement, including as applicable, personalized advertising and audience measurement. </span></span></p><p style="margin-right:0in;margin-left:0in;font-size:16px;font-family:' times='' new='' roman',serif;margin-top:0in;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(31, 37, 50);">“<strong>Canadian Privacy Laws</strong>” means the Personal Information Protection and Electronic Documents Act, SC 2000 c 5; the Personal Information Protection Act, SA 2003, c P-6.5; the Personal Information Protection Act, SBC 2003, c 63; and the Act respecting the protection of personal information in the private sector, CQLR c P-39.1, as amended by Law 25.</span></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">"<strong>Company Information</strong>” means any Personal Data that is provided to Quantcast by or on behalf of Company or onboarded to Company’s account with Quantcast, whether directly or via a third party (e.g., an onboarding service provider), including data collected via a Tag.</span><span style="font-size: 16px; color: black;"> </span></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">“<strong>European Privacy Laws</strong>” means the EU General Data Protection Regulation (Regulation (EU) 2016/679) and any EU Member State laws implementing the GDPR, and the UK GDPR and the UK Data Protection Act 2018, the e-Privacy Directive (Directive 2002/58/EC) and the UK Privacy and Electronic Communications Regulations 2003, and the Swiss Act on Federal Data Protection.</span></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">“<strong>International Privacy Laws</strong>” means the Canadian Privacy Laws, European Privacy Laws and any other non-US privacy laws referenced in this Addendum. </span></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">“<strong>Online Properties</strong>” means Company Media or Client Data (if defined in the Agreement) or other webpages, advertisements and other digital properties on which the Tag is implemented. </span></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">“<strong>Personal Data</strong>” means any information relating to an individual that is subject to protection under the International Privacy Laws and includes information that is referred to as “personal information” and similar terms as may be defined in the International Privacy Laws. </span></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">“<strong>Tags</strong>” means Quantcast-provided cookies, tags, pixels or other tracking technologies, including campaign tags, ad serving tags and measurement tags (including Campaign Tags, if defined in the Agreement).</span></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">“<strong>Transparency Framework</strong>” means any applicable transparency and consent framework, including the IAB Europe Transparency and Consent Framework and the IAB Transparency and Consent Framework Canada (TCF Canada), or other technical standard agreed to by the parties. </span></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;"></span></span></p><div><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div><div><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">2. </span><strong><span style="font-size:16px;color:#1F2532;"> Lawful Collection and Processing</span></strong><span style="font-size:16px;color:#1F2532;">. </span></span></div><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">To the extent that International Privacy Laws apply, including where Online Properties are accessed by individuals in any country or region subject to International Privacy Laws and where Company Information that includes Personal Data subject to International Privacy Laws is provided, Company agrees to:</span></span><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></p><div style="margin-left: 40px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 16px; color: rgb(31, 37, 50);">2.1. Provide users with information about (i) Quantcast’s use of Company </span><span style="font-size:16px;color:#1F2532;">Information (where applicable) and Quantcast’s use of Tags and/or other storing and/or accessing of information stored on users’ devices, including means of activating such functions where required by International Privacy Laws (e.g., under Quebec law); and (ii) Quantcast’s processing of users’ Personal Data for the Authorized Purposes, including by posting a link to Quantcast’s Products and Services Privacy Policy (</span><span style="color:black;"><a href="http://www.quantcast.com/privacy"><span style="font-size:16px;">www.quantcast.com/privacy</span></a></span><span style="font-size:16px;color:#1F2532;">).</span></span></div><div style="margin-left: 40px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">2.2. Obtain any required consents for (i) Quantcast’s use of Company Information and of Tags and/or other storing and/or accessing of information stored on users’ devices and (ii) Quantcast’s collection, use, disclosure or other processing of users’ Personal Data for the Authorized Purposes.</span><br /></span></div><div style="margin-left: 40px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 16px; color: rgb(31, 37, 50);">2.3. As to Tags, inform Quantcast in accordance with the Transparency Framework that the conditions of 2.1 and 2.2 are met, or prevent Tags from executing unless the conditions of 2.1 and 2.2 are met. To the extent that Company has implemented a consent management platform configured to provide transparency about and obtain consent for Quantcast in accordance with the Transparency Framework, the conditions of 2.1, 2.2 and 2.3 shall be deemed to be met. </span></span></div><div style="margin-left: 40px;"><span style="font-family: Arial,Helvetica,sans-serif;"></span><br /></div><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;"></span><span style="font-size: 16px; color: rgb(31, 37, 50);">3.</span><span style="font-size:16px;color:#1F2532;"></span><strong><span style="font-size:16px;color:#1F2532;"> European Privacy Laws. </span></strong></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">This section applies to the extent that European Privacy Laws apply, including where Online Properties are accessed by individuals in the European Economic Area, Switzerland, or the United Kingdom and where Company Information that includes Personal Data subject to European Privacy Laws is provided (whether provided directly by Company or via third parties on Company’s behalf).</span></span><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></p><div style="margin-left: 20px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">3.1. As to all Quantcast services for marketers (such as Quantcast Advertise and managed campaign services) and as to Quantcast’s provision of audience measurement services to Company, Company and Quantcast acknowledge joint determination of the means and purposes of processing of Personal Data. Such joint controllership covers the collection of Personal Data through the Tags and any other transmission of such Personal Data to Quantcast in connection with the foregoing services. </span></span></div><div style="margin-left: 20px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">3.2. As to Agreements in which the Authorized Purposes includes Quantcast’s use of Company Information beyond the services provided directly to Company (i.e., Quantcast Measure), Company and Quantcast acknowledge that as to such uses, there is no joint determination of the purposes and means, and Quantcast and Company are separate and independent controllers. </span><br /></span></div><div style="margin-left: 20px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">3.3. The parties’ respective responsibilities for compliance with the obligations under European Privacy Laws in connection with the processing of Personal Data of users in the European Economic Area, Switzerland, or the United Kingdom that is collected by Quantcast from Online Properties on which Company places Tags is as follows: </span></span></div><div style="margin-left: 40px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">3.3.1. Without prejudice to any obligations set forth in Agreement, Quantcast will ensure that it has a legal basis for the collection and processing of Personal Data. Quantcast will make available information about its data processing, as well as a means for users to exercise their data subject rights and other information required by European Privacy Laws, in its Products and Services Privacy Policy at</span><span style="color:black;"><a href="http://www.quantcast.com/privacy"><span style="font-size:16px;color:#216DC5;"> www.quantcast.com/privacy</span></a></span><span style="font-size:16px;color:#1F2532;">. Quantcast will implement appropriate technical and organizational measures to enhance the security of its processing of Personal Data. </span></span></div><div style="margin-left: 40px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">3.3.2. In addition to any obligations set forth in Agreement, Company will ensure that it has a legal basis for the collection and processing of Personal Data. Company will make available information about its data processing and other information required by European Privacy Laws in its privacy policy.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">3.3.3. If any user exercises its rights under European Privacy Laws with respect to the parties' processing of Personal Data collected by Quantcast from Online Properties on which Company placed Tags, or if Company is contacted by a supervisory authority with regard to such processing, Company will, promptly and no later than seven (7) days following receipt of the request, forward all relevant information regarding such requests to Quantcast at </span><span style="color:black;"><a href="mailto:privacy.qil@quantcast.com"><span style="font-size:16px;color:#216DC5;">privacy.qil@quantcast.com</span></a></span><span style="font-size: 16px; color: rgb(31, 37, 50);">. Quantcast agrees to respond to such requests as required by European Privacy Laws. For the avoidance of doubt, Company is not authorized to answer on Quantcast’s behalf.</span></span></div><div style="margin-left: 40px;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:.55in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;"></span></span></p><div><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 16px; color: black;">4. </span><strong><span style="font-size:16px;color:black;">Canadian</span></strong><strong><span style="font-size: 16px; color: rgb(31, 37, 50);"> Privacy Laws.</span></strong><span style="font-size:16px;color:black;"> </span></span></div><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 16px; color: rgb(31, 37, 50);">This section applies to the extent that Canadian Privacy Laws apply, including where Online Properties are accessed by individuals in Canada and where Company Information that includes Personal Data subject to Canadian Privacy Laws is provided (whether provided directly by Company or via third parties on Company’s behalf).</span><span style="font-size:16px;color:#1F2532;"></span></span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></p><p style="margin: 0in 0in 6pt 20px; line-height: normal; font-size: 13px; font-family: ' arial',='' sans-serif;=" " background: white;'><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">4.1. Quantcast agrees that any Company Information received from the Company or exposed to it in connection with the Agreement in Canada is done so solely for the Authorized Purposes, and Quantcast acquires no right or interest in or to the Company Information except as set out in the Agreement. </span></span></p><p style="margin: 0in 0in 6pt 20px; line-height: normal; font-size: 13px; font-family: ' arial',='' sans-serif;=" " background: white;'><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></p><p style="margin: 0in 0in 6pt 20px; line-height: normal; font-size: 13px; font-family: ' arial',='' sans-serif;=" " background: white;'><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">4.2. Quantcast will not use any Company Information provided or disclosed by the Company for any purpose other than that for which it was provided or disclosed to it, and as authorized in the Agreement. Except to the extent that the Authorized Purposes include Quantcast’s use of Company Information beyond the services provided directly to Company (i.e., Quantcast Measure), as necessary to fulfill its obligations under the Agreement, or as required by law, Quantcast shall not disclose any Company Information to any third party except Quantcast’s third party service providers who process the Company Information solely on Quantcast’s behalf. </span></span></p><p style="margin: 0in 0in 6pt 20px; line-height: normal; font-size: 13px; font-family: ' arial',='' sans-serif;=" " background: white;'><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;"> </span></span></p><div style="margin-left: 20px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">4.3. Quantcast will implement safeguards to protect against the loss, disclosure, alteration or misuse of Company Information that is in its care or custody, and will protect Company Information with the same degree of care and diligence that Quantcast uses to protect and safeguard its own like information, but not less than the degree of care that would be exercised by a reasonable person given the sensitivity of such Company Information.</span><br /></span></div><div style="margin-left: 20px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">4.4. Quantcast will cooperate as may be necessary to assist in any access or other individual requests, questions, complaints, audits and any investigations related to Company Information. In the event that Quantcast is contacted by any individual whose Personal Data is the subject of the Agreement or this Addendum, or by any person (including a regulator) respecting the Agreement, Quantcast will refer them to the Company and will promptly give the Company’s Privacy Officer notice of such contact. Quantcast will not communicate with any individual whose Personal Data is subject to this Addendum unless authorized to do so by the Company, except (a) as needed to acknowledge the request and direct the individual to Quantcast’s opt out functionality, and (b) as required by applicable law, including Canadian Privacy Laws.</span></span><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div><div style="margin-left: 20px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">4.5. Quantcast will only retain Company Information for as long as is reasonably necessary for the Authorized Purposes. </span></span></div><div style="margin-left: 20px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">4.6. In the event that Quantcast becomes legally required to disclose any Company Information, Quantcast shall provide Company with prompt notice (unless Quantcast is prohibited from doing so) in order for Company to seek a protective order or other appropriate remedy and/or waive compliance with the provisions of this Addendum. In the event that such protective order or other remedy is not obtained, Quantcast shall furnish only that portion of the Company Information which is legally required to be furnished in the opinion of Quantcast’s counsel.</span></span></div><div style="margin-left: 20px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">4.7. In addition to the requirements in Section 2 above, Company will provide users with information about transfers of Company Information outside of Canada and/or Quebec.</span></span></div><div style="margin-left: 20px;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:.55in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;background:white;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;"></span></span></p><div><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size:16px;color:#1F2532;">5. </span><strong><span style="font-size:16px;color:#1F2532;">Application</span></strong></span><span style="font-size: 16px; color: rgb(31, 37, 50); font-family: Arial, Helvetica, sans-serif;">. For the avoidance of doubt, this Addendum applies to all Quantcast-branded services used by Company, such as Quantcast ad serving and audience measurement.</span></div> </div> </div> </div> </div> <div id="contract-id-491282-version-65b0438aee8194c67bce5276" data-vid="65b0438aee8194c67bce5276" class="version-container js-version-container-491282 " style="display: none;"> <div id="version-languages-65b0438aee8194c67bce5276" class="version-translation-container"> <div id="version-65b0438aee8194c67bce5276-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="International Data Privacy Addendum"> <div class="row"> <h5 class="effective-date" role="presentation">Effective January 23rd 2024  <span class="light">to</span>  April 23rd 2024</h5> <a id="download-version-65b0438aee8194c67bce5276-locale-en-us" href="https://quantcast.pactsafe.io/versions/65b0438aee8194c67bce5276.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-65b0438aee8194c67bce5276"> <div><br /></div><p style="margin: 0in 0in 6pt; line-height: normal; font-size: 13px; font-family: Arial, sans-serif; background: white; text-align: center;"><strong><span style="font-size:16px;color:#1F2532;">International Data Privacy Addendum</span></strong></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><strong><span style="font-size:16px;color:#1F2532;">Effective Date: September 28, 2023</span></strong></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">This International Data Privacy Addendum (“<strong>Addendum</strong>”) is incorporated into the services agreement(s) (all such agreements, the “<strong>Agreement</strong>”) between Quantcast International Limited on behalf of itself and any other Quantcast entity identified in the Agreement (“<strong>Quantcast</strong>”) and the counterparty(ies) identified in the Agreement (“<strong>Company</strong>”). </span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">This Addendum applies to the extent that International Privacy Laws apply, as described below. This Addendum replaces any terms previously applicable to the processing of Personal Data to which International Privacy Laws apply.</span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">Capitalized terms not defined in this Addendum are as defined in the Agreement. In the event of any inconsistency between the terms of the Agreement and this Addendum, the terms of this Addendum shall prevail.</span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;background:white;'=" "><span style="font-size:16px;color:#1F2532;">Quantcast reserves the right to modify this Addendum. Quantcast will notify Company by making the revised version available on this page, and an updated revision date will indicate that changes have been made. If Company does not accept the changes, Company must stop using the Quantcast services and products that are subject to this Addendum. Company's continued use of the Quantcast services and products after Quantcast publishes changes means that Company agrees to the updates. </span></p><ol style="margin-bottom:0in;"><li><strong><span style="font-size:16px;color:#1F2532;">Definitions</span></strong><span style="font-size:16px;color:#1F2532;">.</span></li></ol><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">“<strong>Authorized</strong> <strong>Purposes</strong>” means all purposes for which the Agreement requires or permits Quantcast to use Company Information and Personal Data in the Agreement, including as applicable, personalized advertising and audience measurement. </span></p><p style="margin-right:0in;margin-left:0in;font-size:16px;font-family:' times='' new='' roman',serif;margin-top:0in;margin-bottom:6.0pt;background:white;'=" "><span style="font-family:' arial',sans-serif;color:#1f2532;'=" ">“<strong>Canadian Privacy Laws</strong>” means the Personal Information Protection and Electronic Documents Act, SC 2000 c 5; the Personal Information Protection Act, SA 2003, c P-6.5; the Personal Information Protection Act, SBC 2003, c 63; and the Act respecting the protection of personal information in the private sector, CQLR c P-39.1, as amended by Law 25.</span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">"<strong>Company Information</strong>” means any Personal Data that is provided to Quantcast by or on behalf of Company or onboarded to Company’s account with Quantcast, whether directly or via a third party (e.g., an onboarding service provider), including data collected via a Tag.</span><span style="font-size:16px;font-family:' calibri',sans-serif;color:black;'=" "> </span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">“<strong>European Privacy Laws</strong>” means the EU General Data Protection Regulation (Regulation (EU) 2016/679) and any EU Member State laws implementing the GDPR, and the UK GDPR and the UK Data Protection Act 2018, the e-Privacy Directive (Directive 2002/58/EC) and the UK Privacy and Electronic Communications Regulations 2003, and the Swiss Act on Federal Data Protection.</span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">“<strong>International Privacy Laws</strong>” means the Canadian Privacy Laws, European Privacy Laws and any other non-US privacy laws referenced in this Addendum. </span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">“<strong>Online Properties</strong>” means Company Media or Client Data (if defined in the Agreement) or other webpages, advertisements and other digital properties on which the Tag is implemented. </span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">“<strong>Personal Data</strong>” means any information relating to an individual that is subject to protection under the International Privacy Laws and includes information that is referred to as “personal information” and similar terms as may be defined in the International Privacy Laws. </span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">“<strong>Tags</strong>” means Quantcast-provided cookies, tags, pixels or other tracking technologies, including campaign tags, ad serving tags and measurement tags (including Campaign Tags, if defined in the Agreement).</span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">“<strong>Transparency Framework</strong>” means any applicable transparency and consent framework, including the IAB Europe Transparency and Consent Framework and the </span><span style="font-size:16px;color:#1F2532;">IAB Transparency and Consent Framework Canada (TCF Canada), </span><span style="font-size:16px;color:#1F2532;">or other technical standard agreed to by the parties. </span></p><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;"></span></p><ol style="margin-bottom:0in;"><li><strong><span style="font-size:16px;color:#1F2532;">Lawful Collection and Processing</span></strong><span style="font-size:16px;color:#1F2532;">. </span></li></ol><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">To the extent that International Privacy Laws apply, including where Online Properties are accessed by individuals in any country or region subject to International Privacy Laws and where Company Information that includes Personal Data subject to International Privacy Laws is provided, Company agrees to:</span></p><ol><li><span style="font-size:16px;color:#1F2532;">Provide users with information about (i) Quantcast’s use of Company </span><span style="font-size:16px;color:#1F2532;">Information (where applicable)</span><span style="font-size:16px;color:#1F2532;"> and Quantcast’s use of </span><span style="font-size:16px;color:#1F2532;">Tags</span><span style="font-size:16px;color:#1F2532;"> and/or other storing and/or accessing of information stored on users’ devices</span><span style="font-size:16px;color:#1F2532;">, including means of activating such functions where required by International Privacy Laws (e.g., under Quebec law)</span><span style="font-size:16px;color:#1F2532;">; and </span><span style="font-size:16px;color:#1F2532;">(ii) Quantcast’s processing of users’ </span><span style="font-size:16px;color:#1F2532;">Personal Data</span><span style="font-size:16px;color:#1F2532;"> for </span><span style="font-size:16px;color:#1F2532;">the Authorized Purposes</span><span style="font-size:16px;color:#1F2532;">, including by posting a link to Quantcast’s Products and Services Privacy Policy (</span><span style="color:black;"><a href="http://www.quantcast.com/privacy"><span style="font-size:16px;">www.quantcast.com/privacy</span></a></span><span style="font-size:16px;color:#1F2532;">)</span><span style="font-size:16px;color:#1F2532;">.</span></li><li><span style="font-size:16px;color:#1F2532;">Obtain any required consents for (i) Quantcast’s use of Company Information and of Tags and/or other storing and/or accessing of information stored on users’ devices and (ii) Quantcast’s </span><span style="font-size:16px;color:#1F2532;">collection, use, disclosure or other </span><span style="font-size:16px;color:#1F2532;">processing of users’ Personal Data for the Authorized Purposes.</span></li><li><span style="font-size:16px;color:#1F2532;">As to Tags, inform Quantcast in accordance with the Transparency Framework that the conditions of 2.1 and 2.2 are met, or prevent Tags from executing unless the conditions of 2.1 and 2.2 are met. To the extent that Company has implemented a consent management platform configured to provide transparency about and obtain consent for Quantcast in accordance with the Transparency Framework, the conditions of 2.1, 2.2 and 2.3 shall be deemed to be met. </span></li></ol><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;"></span></p><ol style="margin-bottom:0in;"><li><strong><span style="font-size:16px;color:#1F2532;">European Privacy Laws. </span></strong></li></ol><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">This section applies to the extent that European Privacy Laws apply, including where Online Properties are accessed by individuals in the European Economic Area, Switzerland, or the United Kingdom and where Company Information that includes Personal Data subject to European Privacy Laws is provided (whether provided directly by Company or via third parties on Company’s behalf).</span></p><ol><li><span style="font-size:16px;color:#1F2532;">As to all Quantcast services for marketers (such as Quantcast Advertise and managed campaign services) and as to Quantcast’s provision of audience measurement services to Company, Company and Quantcast acknowledge joint determination of the means and purposes of processing of Personal Data. Such joint controllership covers the collection of Personal Data through the Tags and any other transmission of such Personal Data to Quantcast in connection with the foregoing services. </span></li><li><span style="font-size:16px;color:#1F2532;">As to Agreements in which the Authorized Purposes includes Quantcast’s use of Company Information beyond the services provided directly to Company (i.e., Quantcast Measure), Company and Quantcast acknowledge that as to such uses, there is no joint determination of the purposes and means, and Quantcast and Company are separate and independent controllers. </span></li><li><span style="font-size:16px;color:#1F2532;">The parties’ respective responsibilities for compliance with the obligations under European Privacy Laws in connection with the processing of Personal Data of users in the European Economic Area, Switzerland, or the United Kingdom that is collected by Quantcast from Online Properties on which Company places Tags is as follows: </span><ol><li><span style="font-size:16px;color:#1F2532;">Without prejudice to any obligations set forth in Agreement, Quantcast will ensure that it has a legal basis for the collection and processing of Personal Data. Quantcast will make available information about its data processing, as well as a means for users to exercise their data subject rights and other information required by European Privacy Laws, in its Products and Services Privacy Policy at</span><span style="color:black;"><a href="http://www.quantcast.com/privacy"><span style="font-size:16px;color:#216DC5;"> www.quantcast.com/privacy</span></a></span><span style="font-size:16px;color:#1F2532;">. Quantcast will implement appropriate technical and organizational measures to enhance the security of its processing of Personal Data. </span></li><li><span style="font-size:16px;color:#1F2532;">In addition to any obligations set forth in Agreement, Company will ensure that it has a legal basis for the collection and processing of Personal Data. Company will make available information about its data processing and other information required by European Privacy Laws in its privacy policy.</span></li><li><span style="font-size:16px;color:#1F2532;">If any user exercises its rights under European Privacy Laws with respect to the parties' processing of Personal Data collected by Quantcast from Online Properties on which Company placed Tags, or if Company is contacted by a supervisory authority with regard to such processing, Company will, promptly and no later than seven (7) days following receipt of the request, forward all relevant information regarding such requests to Quantcast at </span><span style="color:black;"><a href="mailto:privacy.qil@quantcast.com"><span style="font-size:16px;color:#216DC5;">privacy.qil@quantcast.com</span></a></span><span style="font-size:16px;color:#1F2532;">. Quantcast agrees to respond to such requests as required by European Privacy Laws. For the avoidance of doubt, Company is not authorized to answer on Quantcast’s behalf.</span></li></ol></li></ol><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:.55in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;background:white;'=" "><span style="font-size:16px;color:#1F2532;"></span></p><ol style="margin-bottom:0in;"><li><strong><span style="font-size:16px;color:black;">Canadian</span></strong><strong><span style="font-size:16px;font-family:' arial',sans-serif;color:#1f2532;'=" "> Privacy Laws.</span></strong><span style="font-size:16px;color:black;"> </span></li></ol><p style="margin:0in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;margin-bottom:6.0pt;background:white;'=" "><span style="font-size:16px;color:#1F2532;">This section applies to the extent that Canadian Privacy Laws apply, including where Online Properties are accessed by individuals in Canada and where Company Information that includes Personal Data subject to Canadian Privacy Laws is provided (whether provided directly by Company or via third parties on Company’s behalf).</span></p><ol><li><span style="font-size:16px;color:#1F2532;">Quantcast agrees that any Company Information received from the Company or exposed to it in connection with the Agreement in Canada is done so solely for the </span><span style="font-size:16px;color:#1F2532;">Authorized </span><span style="font-size:16px;color:#1F2532;">Purposes, and Quantcast acquires no right or interest in or to the Company Information except as set out in the Agreement. </span></li><li><span style="font-size:16px;color:#1F2532;">Quantcast will not use any Company Information provided or disclosed by the Company for any purpose other than that for which it was provided or disclosed to it, and as authorized in the Agreement. Except </span><span style="font-size:16px;color:#1F2532;">to the extent that the Authorized Purposes include Quantcast’s use of Company Information beyond the services provided directly to Company (i.e., Quantcast Measure), </span><span style="font-size:16px;color:#1F2532;">as necessary to fulfill its obligations under the Agreement, or as required by law, Quantcast shall not disclose any Company Information to any third party except Quantcast’s third party service providers who process the Company Information solely on Quantcast’s behalf. </span></li><li><span style="font-size:16px;color:#1F2532;">Quantcast will implement safeguards to protect against the loss, disclosure, alteration or misuse of Company Information that is in its care or custody, and will protect Company Information with the same degree of care and diligence that Quantcast uses to protect and safeguard its own like information, but not less than the degree of care that would be exercised by a reasonable person given the sensitivity of such Company Information.</span></li><li><span style="font-size:16px;color:#1F2532;">Quantcast will cooperate as may be necessary to assist in any access or other individual requests, questions, complaints, audits and any investigations related to Company Information. In the event that Quantcast is contacted by any individual whose Personal Data is the subject of the Agreement or this Addendum, or by any person (including a regulator) respecting the Agreement, Quantcast will refer them to the Company and will promptly give the Company’s Privacy Officer notice of such contact. Quantcast will not communicate with any individual whose Personal Data is subject to this Addendum unless authorized to do so by the Company, except (a) as needed to acknowledge the request and direct the individual to Quantcast’s opt out functionality, and (b) as required by applicable law, including Canadian Privacy Laws.</span></li><li><span style="font-size:16px;color:#1F2532;">Quantcast will only retain Company Information for as long as is reasonably necessary for the </span><span style="font-size:16px;color:#1F2532;">Authorized </span><span style="font-size:16px;color:#1F2532;">Purposes. </span></li><li><span style="font-size:16px;color:#1F2532;">In the event that Quantcast becomes legally required to disclose any Company Information, Quantcast shall provide Company with prompt notice (unless Quantcast is prohibited from doing so) in order for Company to seek a protective order or other appropriate remedy and/or waive compliance with the provisions of this Addendum. In the event that such protective order or other remedy is not obtained, Quantcast shall furnish only that portion of the Company Information which is legally required to be furnished in the opinion of Quantcast’s counsel.</span></li><li><span style="font-size:16px;color:#1F2532;">In addition to the requirements in Section 2 above, Company will provide users with information about transfers of Company Information outside of Canada and/or Quebec.</span></li></ol><p style="margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:.55in;line-height:normal;font-size:13px;font-family:' arial',sans-serif;background:white;'=" "><span style="font-size:16px;color:#1F2532;"></span></p><ol style="margin-bottom:0in;"><li><strong><span style="font-size:16px;color:#1F2532;">Application</span></strong><span style="font-size:16px;color:#1F2532;">. For the avoidance of doubt, this Addendum applies to all Quantcast-branded services used by Company, such as Quantcast ad serving and audience measurement.</span></li></ol> </div> </div> </div> </div> </div> </div> <div id="contract-id-541109" class="contract-container group-item " data-id="541109" data-key="additional-terms-ad-buyer" data-groups="" style="display: none;"> <div class="contract-header"> <h2>Additional Terms</h2> <div class="row"> <div class="six columns" id="version-effective-date-541109"> <label for="select-version-541109" class="select-version select-version-label">Version</label> <select name="versions-541109" id="select-version-541109" class="select-version select-version-select input-select"> <option selected value="contract-id-541109-version-67ca0bfb4b3a50f4307af7ea" class="contract-id-541109-version-67ca0bfb4b3a50f4307af7ea" data-version="1.3">Version 1.3  (Current)</option> <option value="contract-id-541109-version-67c9eae7d7f5017e6a5f0504" class="contract-id-541109-version-67c9eae7d7f5017e6a5f0504" data-version="1.2">Version 1.2</option> <option value="contract-id-541109-version-6760b4426a461a18b2c084c5" class="contract-id-541109-version-6760b4426a461a18b2c084c5" data-version="1.1">Version 1.1</option> <option value="contract-id-541109-version-664fb419d0e420502c6f8597" class="contract-id-541109-version-664fb419d0e420502c6f8597" data-version="1.0">Version 1.0</option> </select> </div> </div> </div> <div id="contract-versions-541109"> <div id="contract-id-541109-version-67ca0bfb4b3a50f4307af7ea" data-vid="67ca0bfb4b3a50f4307af7ea" class="version-container js-version-container-541109 " style="display: block;"> <div id="version-languages-67ca0bfb4b3a50f4307af7ea" class="version-translation-container"> <div id="version-67ca0bfb4b3a50f4307af7ea-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Additional Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective March 6th 2025</h5> <a id="download-version-67ca0bfb4b3a50f4307af7ea-locale-en-us" href="https://quantcast.pactsafe.io/versions/67ca0bfb4b3a50f4307af7ea.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-67ca0bfb4b3a50f4307af7ea"> <p><strong>ADDITIONAL TERMS</strong></p><p><strong>Last Updated: March 6, 2025</strong></p><p>These Additional Terms supplement the terms of the agreement (e.g., the <a href="https://legal.quantcast.com/#quantcast-buyer-terms" rel="noopener noreferrer" target="_blank">Quantcast Buyer Terms</a>, a Master Services Agreement, insertion order or other agreement (“<strong>Agreement</strong>”)) between the party using Quantcast’s services (“<strong>Company</strong>”) and Quantcast (as defined in the Agreement).</p><p>Quantcast may modify these Additional Terms. Quantcast will notify Company by making the revised version available on this page or an identified successor page, and an updated revision date will indicate that changes have been made. If Company does not agree to the changes, Company must stop using the relevant Services. Company’s continued use of such Services after Quantcast publishes changes means that Company agrees to the updates. Any capitalized terms not defined in the Additional Terms shall have the meaning given to such terms (or such similar defined terms) in the Agreement. If a capitalized term is not defined in the Agreement, it has the meaning given in the <a href="https://legal.quantcast.com/#quantcast-buyer-terms" rel="noopener noreferrer" target="_blank">Quantcast Buyer Terms</a>.</p><p><strong>GENERAL</strong></p><p><strong>1. Trial Services</strong></p><p>This section will apply if Company selects the Trial option when signing up for Quantcast Services. Quantcast may make available to new Quantcast customers a trial period for limited use of the Services (“<strong>Trial</strong>”). Unless the Trial description provides for a different period, the Trial will last for a period of 14 days only and may only be used once (unless an exception is made by Quantcast). After the Trial, Company will be required to submit payment to Quantcast in order to continue accessing the Services. If Company does not wish to continue using the Services after the Trial, Company may close its account via the Platform. Failure to act will result in Company’s access to the Services being automatically disabled. Company will not attempt to circumvent the limit on Trials, including by registering multiple accounts. Quantcast reserves the right to change the features of the Trial and/or remove or cancel the Trial at any time with no liability. For purposes of the Trial, the Services are provided on an ‘as is’ basis, without any representations, warranties, or covenants by Quantcast.</p><p><strong>2. Test Releases</strong></p><p>From time to time, Quantcast may offer Company the right to use certain experimental features and functionality ("<strong>Test Releases</strong>"), including those identified as “alpha” or “beta”. All Test Releases shall be provided on an ‘as is’ basis, without any representations, warranties, or covenants by Quantcast, and may be terminated by Quantcast in its sole discretion. Notwithstanding any other provision in the Agreement, Quantcast shall have no liability for Test Releases. Use of Test Releases may be subject to additional terms and conditions, which Quantcast will provide in each applicable instance.</p><p><strong>YOUR DATA</strong></p><p><strong>3. Data Subject Requests</strong></p><p>At least once every thirty (30) days, Company will provide any opt outs and deletion requests via the technical means set forth in Quantcast’s documentation (e.g., see <a href="https://help.quantcast.com/docs/customer-audiences">Customer (CRM) Audiences</a> or other instructions provided by Quantcast).</p><p><strong>4. Sensitive Data</strong></p><p>Without limiting the restrictions set forth in the Agreement, Company will not provide Quantcast with any data considered sensitive location data under applicable laws, including guidance and orders from the U.S. Federal Trade Commission where applicable.</p><p><strong>5. Company Tags</strong></p><p>Company is solely responsible for any pixels, tags, macros or other data collection mechanisms that send data to Company and/or third parties (“<strong>Company</strong><strong> Tags</strong>”) included in Company’s ads, websites, apps and other materials, regardless of whether Company Tags are implemented by Company or Quantcast on Company’s behalf. In connection with Company Tags, Company represents and warrants that Company and the third parties comply with all applicable laws, provide notice and choice to users and obtain any consents required by applicable laws and industry standards. To the extent that Company Tags provide any data to Quantcast, such data constitutes Company Data. Company’s indemnity obligations under the Agreement include all claims arising from or related to such Company Tags.</p><p><strong>6. Data Sharing</strong></p><p>The following applies if Quantcast shares data with a third party (“<strong>Company Service Provider</strong>”) to enable the Company Service Provider to provide campaign analytics or measurement services to Company. Quantcast shares such data at Company’s instruction in Quantcast’s role as service provider or processor to Company. Company is solely responsible for Company Service Providers and their services, including use of data received from Quantcast. Such third party services do not constitute Third Party Services under the Agreement.</p><p>Company will not export shared data from any Company Service Provider or use such data for any purpose other than receiving campaign analytics or measurement services from the Company Service Provider. Without limiting the foregoing, Company will not attempt to use shared data to create or supplement audiences or for targeting.</p><p><strong>INVENTORY RELATED TERMS</strong></p><p><strong>7. Quantcast Curation Services</strong></p><p>The Services may provide Company the option to purchase packages of Inventory, curated by Quantcast and/or by or on behalf of Company (“<strong>Curated Inventory</strong>”). For the avoidance of doubt, Curated Inventory constitutes “inventory” or “Inventory” (or similar terms such as “supply”) under the Agreement. Company may only use Curated Inventory curated by Quantcast via the Services. Any inventory sourced by Company must meet the requirements of the Quantcast Supply Policy.</p><p><strong>8. Additional Inventory Provider Restrictions</strong></p><p>By accessing and using the Inventory Providers, Company agrees to comply, and shall be liable for its non-compliance with the applicable Inventory Provider Restrictions as linked below:</p><ul><li>Telaria and Rubicon: <a href="https://www.magnite.com/legal/ad-quality-guidelines/"><u>https://www.magnite.com/legal/ad-quality-guidelines/</u></a></li><li>Pubmatic: <a href="https://pubmatic.com/legal/aq-policy/"><u>https://pubmatic.com/legal/aq-policy/</u></a></li></ul><p><strong>THIRD-PARTY SERVICES</strong></p><p><strong>9. LiveRamp Services</strong></p><p>The following terms apply to the extent Company uses any product or service of LiveRamp, Inc. or its subsidiaries (collectively, “<strong>LiveRamp</strong>”) in connection with the Platform or Services, outside of a direct agreement between LiveRamp and Company. For clarity, “Third-Party Services” as used in the Agreement shall include use of any LiveRamp product or service with the Platform. Company will only provide data to LiveRamp for permitted territories.</p><p><u>LiveRamp Usage Terms</u>. Company agrees that LiveRamp is an intended third-party beneficiary to this Agreement with respect to this Section and has the right to enforce this Section directly against Company, and Company agrees: (a) to authorize LiveRamp to provide its Data Onboarding Services to Company, including to access and download Company's CRM data for placement of data cookies and delivery of such cookies to Quantcast; (b) to upload all data to LiveRamp's SFTP site, and not provide such data directly to Quantcast. Company is prohibited from sending Quantcast any Direct Identifiers, or recombining any data it receives from Quantcast with Direct Identifiers; (c) Company will not (i) resell or provide access to LiveRamp's Data Onboarding Services to anyone except Authorized Users, (ii) re-identify, derive any data from, or otherwise reverse engineer data Company may receive through LiveRamp’s Data Onboarding Services, (iii) use such service to sell or advertise any products that are considered or related to adult entertainment, tobacco, illegal gambling, firearms, or any other illegal product; (d) Company will not provide LiveRamp with any data (i) related to any restricted or sensitive categories of data, including individual's health or medical condition, sexual orientation, or religion, (ii) of those under age 18 (or age 13 if from Australia), or (iii) which Company does not own or have rights to, or has not otherwise obtained consent for; and (e) to additionally warrant that: (i) it will not direct data to any destination other than Quantcast unless Company has a direct agreement with the entity controlling such third-party destination and the handling of such data by such third-party destination is subject to the terms and conditions of that direct agreement, (ii) it has obtained and maintains all required consents under Applicable Privacy Laws for LiveRamp to collect, use and retain personally identifiable information provided to LiveRamp hereunder for purposes of LiveRamp providing its Data Onboarding Services.</p><p><u>LiveRamp Fees</u>. During each month of the Term that Company utilizes Quantcast’s upload facility (e.g., a Quantcast S3 bucket) to provide data to LiveRamp or otherwise utilizes LiveRamp with the Platform outside of a direct agreement between LiveRamp and Company, Company shall additionally pay Quantcast “LiveRamp Fees” at the rates communicated by Quantcast to Company. For clarity, “<em>Third Party Costs</em>” as used in the Agreement shall include the LiveRamp Fees.</p><p>For avoidance of doubt, Quantcast is not liable for any fees to LiveRamp for Company’s use of its own upload facility with LiveRamp or otherwise under Company’s direct agreement with LiveRamp.</p><p><strong>10. Stripe Payment Services</strong></p><p>Quantcast uses Stripe to execute online payment transactions (e.g., credit card, wire transfer, automatic ACH, etc.). If Company uses this feature, it agrees to be bound by the Stripe Connected Account Agreement, available at <a href="https://stripe.com/connect/account-terms"><u>https://stripe.com/connect/account-terms</u></a>, to comply with the Stripe Payment Method Terms, available at <a href="https://stripe.com/gb/legal/payment-terms"><u>https://stripe.com/gb/legal/payment-terms</u></a> and to be subject to the Stripe Privacy Policy, available at <a href="https://stripe.com/privacy"><u>https://stripe.com/privacy</u></a>. Company also understands and agrees to the business restrictions imposed by Stripe at <a href="https://stripe.com/gb/legal/restricted-businesses"><u>https://stripe.com/gb/legal/restricted-businesses</u></a>. Each of these terms may be updated from time to time. For avoidance of doubt, if any payment Company initiates using Stripe does not successfully complete, Company is obligated to immediately pay Quantcast by another means acceptable to Quantcast and Company is liable for any costs, penalties or charges imposed by Stripe. Company authorizes Quantcast to make repeating automatic payments using the credit card or other payment means provided to Stripe. For clarity, “Third-Party Services” as used in the Agreement shall include use of any Stripe product or service with the Platform.</p><p><strong>PAYMENT CARDS</strong></p><p>11. By providing payment card information (including via Stripe), Company represents that it has authority to authorize Quantcast to charge the payment card for amounts owed to Quantcast by Company and acknowledges that such information may be used by any Authorized User with access to Company’s account.</p><p><strong>CREATIVE SERVICES</strong></p><p>12. The following terms apply unless Company and Quantcast have signed separate written terms governing creative services. If Quantcast provides creative services, Company is solely responsible for all creatives resulting from such services and all materials provided by Company to Quantcast for such creatives. Any use of such creatives constitutes Company’s express approval of the creatives. For the avoidance of doubt, Company shall retain all intellectual property rights in its creatives.</p> </div> </div> </div> </div> <div id="contract-id-541109-version-67c9eae7d7f5017e6a5f0504" data-vid="67c9eae7d7f5017e6a5f0504" class="version-container js-version-container-541109 " style="display: none;"> <div id="version-languages-67c9eae7d7f5017e6a5f0504" class="version-translation-container"> <div id="version-67c9eae7d7f5017e6a5f0504-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Additional Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective March 6th 2025  <span class="light">to</span>  March 6th 2025</h5> <a id="download-version-67c9eae7d7f5017e6a5f0504-locale-en-us" href="https://quantcast.pactsafe.io/versions/67c9eae7d7f5017e6a5f0504.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-67c9eae7d7f5017e6a5f0504"> <p><strong>ADDITIONAL TERMS</strong></p><p><strong>Last Updated: March 4, 2025</strong></p><p>These Additional Terms supplement the terms of the agreement (e.g., the <a href="https://legal.quantcast.com/#quantcast-buyer-terms" rel="noopener noreferrer" target="_blank">Quantcast Buyer Terms</a>, a Master Services Agreement, insertion order or other agreement (“<strong>Agreement</strong>”)) between the party using Quantcast’s services (“<strong>Company</strong>”) and Quantcast (as defined in the Agreement).</p><p>Quantcast may modify these Additional Terms. Quantcast will notify Company by making the revised version available on this page or an identified successor page, and an updated revision date will indicate that changes have been made. If Company does not agree to the changes, Company must stop using the relevant Services. Company’s continued use of such Services after Quantcast publishes changes means that Company agrees to the updates. Any capitalized terms not defined in the Additional Terms shall have the meaning given to such terms (or such similar defined terms) in the Agreement. If a capitalized term is not defined in the Agreement, it has the meaning given in the <a href="https://legal.quantcast.com/#quantcast-buyer-terms" rel="noopener noreferrer" target="_blank">Quantcast Buyer Terms</a>.</p><p><strong>GENERAL</strong></p><p><strong>1. Trial Services</strong></p><p>This section will apply if Company selects the Trial option when signing up for Quantcast Services. Quantcast may make available to new Quantcast customers a trial period for limited use of the Services (“<strong>Trial</strong>”). Unless the Trial description provides for a different period, the Trial will last for a period of 14 days only and may only be used once (unless an exception is made by Quantcast). After the Trial, Company will be required to submit payment to Quantcast in order to continue accessing the Services. If Company does not wish to continue using the Services after the Trial, Company may close its account via the Platform. Failure to act will result in Company’s access to the Services being automatically disabled. Company will not attempt to circumvent the limit on Trials, including by registering multiple accounts. Quantcast reserves the right to change the features of the Trial and/or remove or cancel the Trial at any time with no liability. For purposes of the Trial, the Services are provided on an ‘as is’ basis, without any representations, warranties, or covenants by Quantcast.</p><p><strong>2. Test Releases</strong></p><p>From time to time, Quantcast may offer Company the right to use certain experimental features and functionality ("<strong>Test Releases</strong>"), including those identified as “alpha” or “beta”. All Test Releases shall be provided on an ‘as is’ basis, without any representations, warranties, or covenants by Quantcast, and may be terminated by Quantcast in its sole discretion. Notwithstanding any other provision in the Agreement, Quantcast shall have no liability for Test Releases. Use of Test Releases may be subject to additional terms and conditions, which Quantcast will provide in each applicable instance.</p><p><strong>YOUR DATA</strong></p><p><strong>3. Data Subject Requests</strong></p><p>At least once every thirty (30) days, Company will provide any opt outs and deletion requests via the technical means set forth in Quantcast’s documentation (e.g., see <a href="https://help.quantcast.com/docs/customer-audiences" rel="noopener noreferrer" target="_blank">Customer (CRM) Audiences</a> or other instructions provided by Quantcast).</p><p><strong>4. Sensitive Data</strong></p><p>Without limiting the restrictions set forth in the Agreement, Company will not provide Quantcast with any data considered sensitive location data under applicable laws, including guidance and orders from the U.S. Federal Trade Commission where applicable.</p><p><strong>5. Company Tags</strong></p><p>Company is solely responsible for any pixels, tags, macros or other data collection mechanisms that send data to Company and/or third parties (“<strong>Third Party Tags</strong>”) included in Company’s ads, websites, apps and other materials, regardless of whether Company Tags are implemented by Company or Quantcast on Company’s behalf. In connection with Company Tags, Company represents and warrants that Company and the third parties comply with all applicable laws, provide notice and choice to users and obtain any consents required by applicable laws and industry standards. To the extent that Company Tags provide any data to Quantcast, such data constitutes Company Data. Company’s indemnity obligations under the Agreement include all claims arising from or related to such Company Tags.</p><p><strong>6. Data Sharing</strong></p><p>The following applies if Quantcast shares data with a third party (“<strong>Company Service Provider</strong>”) to enable the Company Service Provider to provide campaign analytics or measurement services to Company. Quantcast shares such data at Company’s instruction in Quantcast’s role as service provider or processor to Company. Company is solely responsible for Company Service Providers and their services, including use of data received from Quantcast. Such third party services do not constitute Third Party Services under the Agreement.</p><p>Company will not export shared data from any Company Service Provider or use such data for any purpose other than receiving campaign analytics or measurement services from the Company Service Provider. Without limiting the foregoing, Company will not attempt to use shared data to create or supplement audiences or for targeting.</p><p><strong>INVENTORY RELATED TERMS</strong></p><p><strong>7. Quantcast Curation Services</strong></p><p>The Services may provide Company the option to purchase packages of Inventory, curated by Quantcast and/or by or on behalf of Company (“<strong>Curated Inventory</strong>”). For the avoidance of doubt, Curated Inventory constitutes “inventory” or “Inventory” (or similar terms such as “supply”) under the Agreement. Company may only use Curated Inventory curated by Quantcast via the Services. Any inventory sourced by Company must meet the requirements of the Quantcast Supply Policy.</p><p><strong>8. Additional Inventory Provider Restrictions</strong></p><p>By accessing and using the Inventory Providers, Company agrees to comply, and shall be liable for its non-compliance with the applicable Inventory Provider Restrictions as linked below:</p><ul><li>Telaria and Rubicon: <a href="https://www.magnite.com/legal/ad-quality-guidelines/"><u>https://www.magnite.com/legal/ad-quality-guidelines/</u></a></li><li>Pubmatic: <a href="https://pubmatic.com/legal/aq-policy/"><u>https://pubmatic.com/legal/aq-policy/</u></a></li></ul><p><strong>THIRD-PARTY SERVICES</strong></p><p><strong>9. LiveRamp Services</strong></p><p>The following terms apply to the extent Company uses any product or service of LiveRamp, Inc. or its subsidiaries (collectively, “<strong>LiveRamp</strong>”) in connection with the Platform or Services, outside of a direct agreement between LiveRamp and Company. For clarity, “Third-Party Services” as used in the Agreement shall include use of any LiveRamp product or service with the Platform. Company will only provide data to LiveRamp for permitted territories.</p><p><u>LiveRamp Usage Terms</u>. Company agrees that LiveRamp is an intended third-party beneficiary to this Agreement with respect to this Section and has the right to enforce this Section directly against Company, and Company agrees: (a) to authorize LiveRamp to provide its Data Onboarding Services to Company, including to access and download Company's CRM data for placement of data cookies and delivery of such cookies to Quantcast; (b) to upload all data to LiveRamp's SFTP site, and not provide such data directly to Quantcast. Company is prohibited from sending Quantcast any Direct Identifiers, or recombining any data it receives from Quantcast with Direct Identifiers; (c) Company will not (i) resell or provide access to LiveRamp's Data Onboarding Services to anyone except Authorized Users, (ii) re-identify, derive any data from, or otherwise reverse engineer data Company may receive through LiveRamp’s Data Onboarding Services, (iii) use such service to sell or advertise any products that are considered or related to adult entertainment, tobacco, illegal gambling, firearms, or any other illegal product; (d) Company will not provide LiveRamp with any data (i) related to any restricted or sensitive categories of data, including individual's health or medical condition, sexual orientation, or religion, (ii) of those under age 18 (or age 13 if from Australia), or (iii) which Company does not own or have rights to, or has not otherwise obtained consent for; and (e) to additionally warrant that: (i) it will not direct data to any destination other than Quantcast unless Company has a direct agreement with the entity controlling such third-party destination and the handling of such data by such third-party destination is subject to the terms and conditions of that direct agreement, (ii) it has obtained and maintains all required consents under Applicable Privacy Laws for LiveRamp to collect, use and retain personally identifiable information provided to LiveRamp hereunder for purposes of LiveRamp providing its Data Onboarding Services.</p><p><u>LiveRamp Fees</u>. During each month of the Term that Company utilizes Quantcast’s upload facility (e.g., a Quantcast S3 bucket) to provide data to LiveRamp or otherwise utilizes LiveRamp with the Platform outside of a direct agreement between LiveRamp and Company, Company shall additionally pay Quantcast “LiveRamp Fees” at the rates communicated by Quantcast to Company. For clarity, “<em>Third Party Costs</em>” as used in the Agreement shall include the LiveRamp Fees.</p><p>For avoidance of doubt, Quantcast is not liable for any fees to LiveRamp for Company’s use of its own upload facility with LiveRamp or otherwise under Company’s direct agreement with LiveRamp.</p><p><strong>10. Stripe Payment Services</strong></p><p>Quantcast uses Stripe to execute online payment transactions (e.g., credit card, wire transfer, automatic ACH, etc.). If Company uses this feature, it agrees to be bound by the Stripe Connected Account Agreement, available at <a href="https://stripe.com/connect/account-terms"><u>https://stripe.com/connect/account-terms</u></a>, to comply with the Stripe Payment Method Terms, available at <a href="https://stripe.com/gb/legal/payment-terms"><u>https://stripe.com/gb/legal/payment-terms</u></a> and to be subject to the Stripe Privacy Policy, available at <a href="https://stripe.com/privacy"><u>https://stripe.com/privacy</u></a>. Company also understands and agrees to the business restrictions imposed by Stripe at <a href="https://stripe.com/gb/legal/restricted-businesses"><u>https://stripe.com/gb/legal/restricted-businesses</u></a>. Each of these terms may be updated from time to time. For avoidance of doubt, if any payment Company initiates using Stripe does not successfully complete, Company is obligated to immediately pay Quantcast by another means acceptable to Quantcast and Company is liable for any costs, penalties or charges imposed by Stripe. Company authorizes Quantcast to make repeating automatic payments using the credit card or other payment means provided to Stripe. For clarity, “Third-Party Services” as used in the Agreement shall include use of any Stripe product or service with the Platform.</p><p><strong>PAYMENT CARDS</strong></p><p>11. By providing payment card information (including via Stripe), Company represents that it has authority to authorize Quantcast to charge the payment card for amounts owed to Quantcast by Company and acknowledges that such information may be used by any Authorized User with access to Company’s account.</p><p><strong>CREATIVE SERVICES</strong></p><p>12. The following terms apply unless Company and Quantcast have signed separate written terms governing creative services. If Quantcast provides creative services, Company is solely responsible for all creatives resulting from such services and all materials provided by Company to Quantcast for such creatives. Any use of such creatives constitutes Company’s express approval of the creatives. For the avoidance of doubt, Company shall retain all intellectual property rights in its creatives.</p> </div> </div> </div> </div> <div id="contract-id-541109-version-6760b4426a461a18b2c084c5" data-vid="6760b4426a461a18b2c084c5" class="version-container js-version-container-541109 " style="display: none;"> <div id="version-languages-6760b4426a461a18b2c084c5" class="version-translation-container"> <div id="version-6760b4426a461a18b2c084c5-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Additional Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective December 16th 2024  <span class="light">to</span>  March 6th 2025</h5> <a id="download-version-6760b4426a461a18b2c084c5-locale-en-us" href="https://quantcast.pactsafe.io/versions/6760b4426a461a18b2c084c5.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-6760b4426a461a18b2c084c5"> <p><strong>ADDITIONAL TERMS</strong></p><p><strong>Last Updated: December 16, 2024</strong></p><div><br /></div><p>These Additional Terms supplement the Master Services Agreement or other agreement (“<strong>Agreement</strong>”) between the party using Quantcast’s services (“<strong>Company</strong>”) and Quantcast (as defined in the Agreement).</p><p>Quantcast may modify these Additional Terms. Quantcast will notify Company by making the revised version available on this page or an identified successor page, and an updated revision date will indicate that changes have been made. If Company does not accept the changes, Company must stop using the relevant Services. Company’s continued use of such Services after Quantcast publishes changes means that Company consents to the updates. Any capitalized terms not defined in the Additional Terms shall have the meaning given to such terms (or such similar defined terms) in the Agreement.</p><p><br /></p><p><strong>GENERAL</strong></p><p><strong>1. Trial Services</strong></p><p>This section will apply if Company selects the Trial option when signing up for Quantcast Services. Quantcast may make available to new Quantcast customers a trial period for limited use of the Services (“<strong>Trial</strong>”). Unless the Trial description provides for a different period, the Trial will last for a period of 14 days only and may only be used once (unless an exception is made by Quantcast). After the Trial, Company will be required to submit payment to Quantcast in order to continue accessing the Services. If Company does not wish to continue using the Services after the Trial, Company may close its account via the Platform. Failure to act will result in Company’s access to the Services being automatically disabled. Company will not attempt to circumvent the limit on Trials, including by registering multiple accounts. Quantcast reserves the right to change the features of the Trial and/or remove or cancel the Trial at any time with no liability. For purposes of the Trial, the Services are provided on an ‘as is’ basis, without any representations, warranties, or covenants by Quantcast.</p><p><strong>2. Test Releases</strong></p><p>From time to time, Quantcast may offer Company the right to use certain experimental features and functionality ("<strong>Test Releases</strong>"), including those identified as “alpha” or “beta”. All Test Releases shall be provided on an ‘as is’ basis, without any representations, warranties, or covenants by Quantcast, and may be terminated by Quantcast in its sole discretion. Notwithstanding any other provision in the Agreement, Quantcast shall have no liability for Test Releases. Use of Test Releases may be subject to additional terms and conditions, which Quantcast will provide in each applicable instance.</p><p><br /></p><p><strong>INVENTORY RELATED TERMS</strong></p><p><strong>3. Quantcast Curation Services</strong></p><p>The Services may provide Company the option to purchase packages of Inventory, curated by Quantcast and/or by or on behalf of Company (“<strong>Curated Inventory</strong>”). For the avoidance of doubt, Curated Inventory constitutes “inventory” or “Inventory” (or similar terms such as “supply”) under the Agreement. Company may only use Curated Inventory curated by Quantcast via the Services. Any inventory sourced by Company must meet the requirements of the Quantcast Supply Policy.</p><p><strong>4. Additional Inventory Provider Restrictions</strong></p><p>By accessing and using the Inventory Providers, Company agrees to comply, and shall be liable for its non-compliance with the applicable Inventory Provider Restrictions as linked below:</p><ul><li>Telaria and Rubicon: <a href="https://www.magnite.com/legal/ad-quality-guidelines/" target="_blank">https://www.magnite.com/legal/ad-quality-guidelines/</a></li><li>Pubmatic: <a href="https://pubmatic.com/legal/aq-policy/" target="_blank">https://pubmatic.com/legal/aq-policy/</a></li></ul><p><br /></p><p><strong>THIRD-PARTY SERVICES</strong></p><p><strong>5. LiveRamp Services.</strong></p><p>The following terms apply to the extent Company uses any product or service of LiveRamp, Inc. or its subsidiaries (collectively, “<strong>LiveRamp</strong>”) in connection with the Platform or Services, outside of a direct agreement between LiveRamp and Company. For clarity, “Third-Party Services” as used in the Agreement shall include use of any LiveRamp product or service with the Platform.</p><p><br /><u>LiveRamp Usage Terms</u>. Company agrees that LiveRamp is an intended third-party beneficiary to this Agreement with respect to this Section and has the right to enforce this Section directly against Company, and Company agrees: (a) to authorize LiveRamp to provide its Data Onboarding Services to Company, including to access and download Company's CRM data for placement of data cookies and delivery of such cookies to Quantcast; (b) to upload all data to LiveRamp's SFTP site, and not provide such data directly to Quantcast. Company is prohibited from sending Quantcast any Direct Identifiers, or recombining any data it receives from Quantcast with Direct Identifiers; (c) Company will not (i) resell or provide access to LiveRamp's Data Onboarding Services to anyone except Authorized Users, (ii) re-identify, derive any data from, or otherwise reverse engineer data Company may receive through LiveRamp’s Data Onboarding Services, (iii) use such service to sell or advertise any products that are considered or related to adult entertainment, tobacco, illegal gambling, firearms, or any other illegal product; (d) Company will not provide LiveRamp with any data (i) related to any restricted or sensitive categories of data, including individual's health or medical condition, sexual orientation, or religion, (ii) of those under age 18 (or age 13 if from Australia), or (iii) which Company does not own or have rights to, or has not otherwise obtained consent for; and (e) to additionally warrant that: (i) it will not direct data to any destination other than Quantcast unless Company has a direct agreement with the entity controlling such third-party destination and the handling of such data by such third-party destination is subject to the terms and conditions of that direct agreement, (ii) it has obtained and maintains all required consents under Applicable Privacy Laws for LiveRamp to collect, use and retain personally identifiable information provided to LiveRamp hereunder for purposes of LiveRamp providing its Data Onboarding Services.</p><p><u>LiveRamp Fees</u>: During each month of the Term that Company utilizes Quantcast’s upload facility (e.g., a Quantcast S3 bucket) to provide data to LiveRamp or otherwise utilizes LiveRamp with the Platform outside of a direct agreement between LiveRamp and Company, Company shall additionally pay Quantcast “LiveRamp Fees” at the rates communicated by Quantcast to Company. For clarity, “<em>Third Party Costs</em>” as used in the Agreement shall include the LiveRamp Fees.</p><p>For avoidance of doubt, Quantcast is not liable for any fees to LiveRamp for Company’s use of its own upload facility with LiveRamp or otherwise under Company’s direct agreement with LiveRamp.</p><p><u>Data Subject Requests</u>: At least one every thirty days, Company will provide any opt outs and deletion requests to a specific SMTP folder or other means enabled by Quantcast. </p><p><br /><strong>6. Stripe Payment Services</strong></p><p>Quantcast uses Stripe to execute online payment transactions (e.g., credit card, wire transfer, automatic ACH, etc.). If Company uses this feature, it agrees to be bound by the Stripe Connected Account Agreement, available at <a href="https://stripe.com/connect/account-terms" target="_blank"><u>https://stripe.com/connect/account-terms</u></a>, to comply with the Stripe Payment Method Terms, available at <a href="https://stripe.com/gb/legal/payment-terms" target="_blank"><u>https://stripe.com/gb/legal/payment-terms</u></a> and to be subject to the Stripe Privacy Policy, available at <a href="https://stripe.com/privacy" target="_blank"><u>https://stripe.com/privacy</u></a>. Company also understands and agrees to the business restrictions imposed by Stripe at <a href="https://stripe.com/gb/legal/restricted-businesses" target="_blank"><u>https://stripe.com/gb/legal/restricted-businesses</u></a>. Each of these terms may be updated from time to time. For avoidance of doubt, if any payment Company initiates using Stripe does not successfully complete, Company is obligated to immediately pay Quantcast by another means acceptable to Quantcast and Company is liable for any costs, penalties or charges imposed by Stripe. Company authorizes Quantcast to make repeating automatic payments using the credit card or other payment means provided to Stripe. For clarity, “Third-Party Services” as used in the Agreement shall include use of any Stripe product or service with the Platform.</p> </div> </div> </div> </div> <div id="contract-id-541109-version-664fb419d0e420502c6f8597" data-vid="664fb419d0e420502c6f8597" class="version-container js-version-container-541109 " style="display: none;"> <div id="version-languages-664fb419d0e420502c6f8597" class="version-translation-container"> <div id="version-664fb419d0e420502c6f8597-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Additional Terms"> <div class="row"> <h5 class="effective-date" role="presentation">Effective May 23rd 2024  <span class="light">to</span>  December 16th 2024</h5> <a id="download-version-664fb419d0e420502c6f8597-locale-en-us" href="https://quantcast.pactsafe.io/versions/664fb419d0e420502c6f8597.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-664fb419d0e420502c6f8597"> <p style="margin: 0in; line-height: 1; font-size: 15px; text-align: center;"><strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px; color: rgb(0, 0, 0);">ADDITIONAL TERMS</span></strong></p><div style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></span></div><p style="margin: 0in 0in 6pt; line-height: 1; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="line-height: 115%;">Last Updated: May 22, 2024</span></strong></span></span></span></p><p style="margin: 0in; line-height: 1; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">These Additional Terms supplement the Master Services Agreement or other agreement (“<strong>Agreement</strong>”) between the party using Quantcast’s services (“<strong>Company</strong>”) and Quantcast (as defined in the Agreement). </span></span></span></span></p><p style="margin: 0in; line-height: 1; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></span></p><p style="margin: 0in; line-height: 1; font-size: 15px; font-family: ' arial',='' sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;"></span></span></span></span></p><p style="margin: 0in 0in 6pt; line-height: 1; font-size: 15px; font-family: Arial, sans-serif; text-align: justify;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Quantcast may modify these Additional Terms. Quantcast will notify Company by making the revised version available on this page or an identified successor page, and an updated revision date will indicate that changes have been made. If Company does not accept the changes, Company must stop using the relevant Services. Company’s continued use of such Services after Quantcast publishes changes means that Company consents to the updates. Any capitalized terms not defined in the Additional Terms shall have the meaning given to such terms (or such similar defined terms) in the Agreement.</span></span></span></p><div style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></span></div><div style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong>GENERAL</strong></span></span><br /></span></div><div style="line-height: 1; margin-left: 20px;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><u><span style="line-height: 115%;"></span></u></strong><strong><span style="line-height: 115%;">1. Trial Services</span></strong><span style="line-height: 115%;"></span></span></span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">This section will apply if Company selects the Trial option when signing up for Quantcast Services. Quantcast may make available to new Quantcast customers a trial period for limited use of the Services (“<strong>Trial</strong>”). Unless the Trial description provides for a different period, the Trial will last for a period of 14 days only and may only be used once (unless an exception is made by Quantcast). After the Trial, Company will be required to submit payment to Quantcast in order to continue accessing the Services. If Company does not wish to continue using the Services after the Trial, Company may close its account via the Platform. Failure to act will result in Company’s access to the Services being automatically disabled. Company will not attempt to circumvent the limit on Trials, including by registering multiple accounts. Quantcast reserves the right to change the features of the Trial and/or remove or cancel the Trial at any time with no liability. For purposes of the Trial, the Services are provided on an ‘as is’ basis, without any representations, warranties, or covenants by Quantcast.</span><strong><span style="line-height: 115%;"> </span></strong></span></span></span></div><div style="margin-left: 20px; line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="line-height: 115%;">2. Test Releases</span></strong><span style="line-height: 115%;"></span></span></span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">From time to time, Quantcast may offer Company the right to use certain experimental features and functionality ("<strong>Test Releases</strong>"), including those identified as “alpha” or “beta”. All Test Releases shall be provided on an ‘as is’ basis, without any representations, warranties, or covenants by Quantcast, and may be terminated by Quantcast in its sole discretion. Notwithstanding any other provision in the Agreement, Quantcast shall have no liability for Test Releases. Use of Test Releases may be subject to additional terms and conditions, which Quantcast will provide in each applicable instance. </span></span></span></span></div><p style="margin: 0in 0in 0in 68px; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></span></p><p style="margin: 0in 0in 0in 68px; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></span></p><p style="margin: 0in 0in 0in 0.5in; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;"></span></span></span></span></p><p style="margin: 0in; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="line-height: 115%;">INVENTORY RELATED TERMS</span></strong><strong><span style="line-height: 115%;"></span></strong></span></span><br /></span></p><p style="margin: 0in; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></span></p><p style="margin: 0in; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="line-height: 115%;"></span></strong></span></span></span></p><p style="margin: 0in 0in 0in 20px; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="line-height: 115%;">3. Quantcast Curation Services</span></strong><strong><span style="line-height: 115%;"></span></strong><strong><span style="line-height: 115%;"></span></strong><br /></span></span></span></p><p style="margin: 0in 0in 0in 20px; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;"></span></span></span></span></p><p style="margin: 0in 0in 0in 40px; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">The Services may provide Company the option to purchase packages of Inventory, curated by Quantcast and/or by or on behalf of Company (“<strong>Curated Inventory</strong>”). For the avoidance of doubt, Curated Inventory constitutes “inventory” or “Inventory” (or similar terms such as “supply”) under the Agreement. Company may only use Curated Inventory curated by Quantcast via the Services. Any inventory sourced by Company must meet the requirements of the Quantcast Supply Policy.</span></span></span></span></p><p style="margin: 0in 0in 0in 40px; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></span></p><p style="margin: 0in 0in 0in 20px; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="line-height: 115%;">4. Additional Inventory Provider Restrictions</span></strong><strong><span style="line-height: 115%;"></span></strong><strong><span style="line-height: 115%;"></span></strong><br /></span></span></span></p><p style="margin: 0in 0in 0in 40px; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">By accessing and using the Inventory Providers, Company agrees to comply, and shall be liable for its non-compliance with the applicable Inventory Provider Restrictions as linked below:</span></span></span></span></p><ul style="margin-left: 40px;"><li style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">Telaria and Rubicon: </span><a class="fr-strong" href="https://www.magnite.com/legal/ad-quality-guidelines/" rel="noopener noreferrer" target="_blank"><span style="line-height: 115%;">https://www.magnite.com/legal/ad-quality-guidelines/</span></a><span style="line-height: 115%;"></span></span></span></span></li><li style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">Pubmatic: </span><a class="fr-strong" href="https://pubmatic.com/legal/aq-policy/" rel="noopener noreferrer" target="_blank"><span style="line-height: 115%;">https://pubmatic.com/legal/aq-policy/</span></a><br /></span></span></span></li></ul><div style="margin-left: 40px; line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span></span></div><div style="margin-left: 40px; line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span></span></div><p style="margin: 0in; line-height: 1; font-size: 15px; font-family: Arial, sans-serif; text-align: justify;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="line-height: 115%;"></span></strong></span></span></span></p><p style="margin: 0in; line-height: 1; font-size: 15px; font-family: Arial, sans-serif; text-align: justify;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="line-height: 115%;">THIRD-PARTY SERVICES</span></strong></span></span></span></p><p style="margin: 0in; line-height: 1; font-size: 15px; font-family: Arial, sans-serif; text-align: justify;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="line-height: 115%;"></span></strong></span></span></span></p><div style="line-height: 1; margin-left: 40px;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="line-height: 115%;">5. LiveRamp Services.</span></strong><span style="line-height: 115%;"></span></span></span></span></div><div style="line-height: 1; margin-left: 60px;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">The following terms apply to the extent Company uses any product or service of LiveRamp, Inc. or its subsidiaries (collectively, “<strong>LiveRamp</strong>”) in connection with the Platform or Services, outside of a direct agreement between LiveRamp and Company. For clarity, “Third-Party Services” as used in the Agreement shall include use of any LiveRamp product or service with the Platform.</span></span></span></span></div><div style="line-height: 1; margin-left: 60px;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;"><br /> <u>LiveRamp Usage Terms</u>. Company agrees that LiveRamp is an intended third-party beneficiary to this Agreement with respect to this Section and has the right to enforce this Section directly against Company, and Company agrees: (a) to authorize LiveRamp to provide its Data Onboarding Services to Company, including to access and download Company's CRM data for placement of data cookies and delivery of such cookies to Quantcast; (b) to upload all data to LiveRamp's SFTP site, and not provide such data directly to Quantcast. Company is prohibited from sending Quantcast any Direct Identifiers, or recombining any data it receives from Quantcast with Direct Identifiers; (c) Company will not (i) resell or provide access to LiveRamp's Data Onboarding Services to anyone except Authorized Users, (ii) re-identify, derive any data from, or otherwise reverse engineer data Company may receive through LiveRamp’s Data Onboarding Services, (iii) use such service to sell or advertise any products that are considered or related to adult entertainment, tobacco, illegal gambling, firearms, or any other illegal product; (d) Company will not provide LiveRamp with any data (i) related to any restricted or sensitive categories of data, including individual's health or medical condition, sexual orientation, or religion, (ii) of those under age 18 (or age 13 if from Australia), or (iii) which Company does not own or have rights to, or has not otherwise obtained consent for; and (e) to additionally warrant that: (i) it will not direct data to any destination other than Quantcast unless Company has a direct agreement with the entity controlling such third-party destination and the handling of such data by such third-party destination is subject to the terms and conditions of that direct agreement, (ii) it has obtained and maintains all required consents under Applicable Privacy Laws for LiveRamp to collect, use and retain personally identifiable information provided to LiveRamp hereunder for purposes of LiveRamp providing its Data Onboarding Services.</span></span></span></span></div><div style="margin-left: 60px; line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><u><span style="line-height: 115%;">LiveRamp Fees</span></u><span style="line-height: 115%;">: During each month of the Term that Company utilizes Quantcast’s upload facility (e.g., a Quantcast S3 bucket) to provide data to LiveRamp or otherwise utilizes LiveRamp with the Platform outside of a direct agreement between LiveRamp and Company, Company shall additionally pay Quantcast “LiveRamp Fees” at the rates communicated by Quantcast to Company. For clarity, “<em>Third Party Costs</em>” as used in the Agreement shall include the LiveRamp Fees. </span></span></span></span></div><div style="margin-left: 60px; line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">For avoidance of doubt, Quantcast is not liable for any fees to LiveRamp for Company’s use of its own upload facility with LiveRamp or otherwise under Company’s direct agreement with LiveRamp.</span></span></span></span></div><div style="margin-left: 60px; line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><u><span style="line-height: 115%;">Data Subject Requests</span></u><span style="line-height: 115%;">: At least one every thirty days, Company will provide updated data that omits any data subject to an opt out or deletion request. </span></span></span></span></div><div style="margin-left: 60px; line-height: 1;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br /></span></div><p style="margin: 0in 0in 0in 40px; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><span style="line-height: 115%;">6. Stripe Payment Services</span></strong><strong><span style="line-height: 115%;"></span></strong></span></span></span></p><p style="margin: 0in 0in 0in 40px; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;"></span></span></span></span></p><p style="margin: 0in 0in 0in 40px; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><br /></span></p><p style="margin: 0in 0in 0in 40px; line-height: 1; font-size: 15px; font-family: Arial, sans-serif;"><span style="color: rgb(0, 0, 0);"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">Quantcast uses Stripe to execute online payment transactions (e.g., credit card, wire transfer, automatic ACH, etc.). If Company uses this feature, it agrees to be bound by the Stripe Connected Account Agreement, available at </span><a class="fr-strong" href="https://stripe.com/connect/account-terms" rel="noopener noreferrer" target="_blank"><span style="line-height: 115%;">https://stripe.com/connect/account-terms</span></a><span style="line-height: 115%;">, to comply with the Stripe Payment Method Terms, available at </span><a class="fr-strong" href="https://stripe.com/gb/legal/payment-terms" rel="noopener noreferrer" target="_blank"><span style="line-height: 115%;">https://stripe.com/gb/legal/payment-terms</span></a><span style="line-height: 115%;"> and to be subject to the Stripe Privacy Policy, available at </span><a class="fr-strong" href="https://stripe.com/privacy" rel="noopener noreferrer" target="_blank"><span style="line-height: 115%;">https://stripe.com/privacy</span></a><span style="line-height: 115%;">. Company also understands and agrees to the business restrictions imposed by Stripe at </span><a class="fr-strong" href="https://stripe.com/gb/legal/restricted-businesses" rel="noopener noreferrer" target="_blank"><span style="line-height: 115%;">https://stripe.com/gb/legal/restricted-businesses</span></a></span></span></span><span style="font-size: 14px; line-height: 115%; font-family: Arial, Helvetica, sans-serif; color: rgb(0, 0, 0);">. Each of these terms may be updated from time to time. For avoidance of doubt, if any payment Company initiates using Stripe does not successfully complete, Company is obligated to immediately pay Quantcast by another means acceptable to Quantcast and Company is liable for any costs, penalties or charges imposed by Stripe. Company authorizes Quantcast to make repeating automatic payments using the credit card or other payment means provided to Stripe. For clarity, “Third-Party Services” as used in the Agreement shall include use of any Stripe product or service with the Platform.</span></p> </div> </div> </div> </div> </div> </div> <div id="contract-id-555614" class="contract-container group-item " data-location="s/6af0e743-ba9b-4581-9874-8fc4769d0012/contracts/555614.pdf" data-id="555614" data-key="ccpa-transparency-report" data-groups="" style="display: none;"> <div class="contract-header"> <h2>CCPA Transparency Report</h2> <div class="row"> <div class="six columns" id="version-effective-date-555614"> <label for="select-version-555614" class="select-version select-version-label">Version</label> <select name="versions-555614" id="select-version-555614" class="select-version select-version-select input-select"> <option selected value="contract-id-555614-version-6682f5900fdf7a749c14a23e" class="contract-id-555614-version-6682f5900fdf7a749c14a23e" data-version="1.0">Version 1.0  (Current)</option> </select> </div> </div> </div> <div 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class="version-download-link inline-link">Download</a> </div> </div> </div> </div> </div> </div> </div> <div id="contract-id-602326" class="contract-container group-item " data-id="602326" data-key="applicant-privacy-notice" data-groups="" style="display: none;"> <div class="contract-header"> <h2>Applicant Privacy Notice</h2> <div class="row"> <div class="six columns" id="version-effective-date-602326"> <label for="select-version-602326" class="select-version select-version-label">Version</label> <select name="versions-602326" id="select-version-602326" class="select-version select-version-select input-select"> <option selected value="contract-id-602326-version-67d9b54e6f534c46fef038d0" class="contract-id-602326-version-67d9b54e6f534c46fef038d0" data-version="1.0">Version 1.0  (Current)</option> </select> </div> </div> </div> <div id="contract-versions-602326"> <div id="contract-id-602326-version-67d9b54e6f534c46fef038d0" data-vid="67d9b54e6f534c46fef038d0" class="version-container js-version-container-602326 " style="display: block;"> <div id="version-languages-67d9b54e6f534c46fef038d0" class="version-translation-container"> <div id="version-67d9b54e6f534c46fef038d0-locale-en-us" class="version-translation version-locale-en-us" data-locale="en-us" data-locale-gen="en" data-title-translation="Applicant Privacy Notice"> <div class="row"> <h5 class="effective-date" role="presentation">Effective March 18th 2025</h5> <a id="download-version-67d9b54e6f534c46fef038d0-locale-en-us" href="https://quantcast.pactsafe.io/versions/67d9b54e6f534c46fef038d0.pdf" target="_blank" rel="noopener" class="version-download-link inline-link">Download</a> </div> <div class="table-of-contents"> <hr class="divider table-of-contents-divider" /> <h3>Table of Contents</h3> <ol class="table-of-contents-links"></ol> </div> <hr class="divider body-divider" /> <div class="body js-body-67d9b54e6f534c46fef038d0"> <p><strong>Applicant Privacy Notice</strong></p><p>Voir ci-dessous pour le Français</p><p>Ver abajo para Español</p><p>updated February 2025</p><p>Quantcast (the “<strong>Company</strong>”, "<strong>we</strong>", "<strong>us</strong>" or <strong>“our”</strong>) is committed to protecting and respecting your privacy. This Privacy Notice describes how we, as a Data Controller, collect, use, and disclose your personal data, in connection with your application for employment with us, in accordance with the applicable Data Protection Laws. It also describes your data protection rights, as described in the ‘<strong>Your Rights’</strong> section below. .</p><ol><li><strong>Scope</strong></li></ol><p>This Privacy Notice applies to all individuals who engage in the process of applying for employment with us.</p><p>If you have any queries in relation to our processing of your personal data, this Privacy Notice, or any related matters, please contact us (see ‘<strong>Contact Us’</strong> below).</p><ol><li><strong>Information we collect about you</strong></li></ol><p>We collect “Personal data” means any information about an individual from which that person can be identified either directly or indirectly. We may collect “special categories” of personal data which are more sensitive in nature and therefore require a higher level of protection, including health data including disability status, genetic data, biometric data obtained for identification purposes, information about sex life or sexual orientation, race or ethnic origin, political opinions or associations, religious or philosophical beliefs, criminal records, or trade union membership.</p><p>When we refer to “processing”, this means any operation which we perform on your personal data, such as collecting, using, storing, transferring, disclosing, altering or erasing your personal data.</p><p>We collect personal data about individuals through the application and recruitment process, either directly from candidates or sometimes from an employment agency. We may collect additional information from third parties including former employers, credit reference agencies or other background check agencies, and through publicly accessible sources, such as LinkedIn.</p><p><strong>How we use personal data we collect </strong></p><p>We have detailed in the table below, the personal data which we collect, the purpose(s) for which we process this personal data, as well as the legal bases for such processing:</p><table><thead><tr><th><p>Personal Data</p></th><th><p>Purpose for Processing</p></th><th><p>Legal Basis for Processing</p></th></tr><tr><th><p>Basic information about you such as name, position, email, home address, and telephone number, and optionally, where applicable, gender.</p></th><th><p>For personnel administration purposes, including business management and planning, and accounting and auditing purposes.</p><p>To communicate with you about your application, to respond to your inquiries and schedule interviews.</p><p>To verify information about you.</p><p>To improve our recruitement processes.</p></th><th><p>To pursue our legitimate interests of (a) making informed decisions on your recruitment, assess your suitability fo the role, (b) communicate with you during the interview process, (c) verify information about you, and (d) improve our recruitment processes.</p></th></tr><tr><th><p>Basic information about you such as name, email, home address, and telephone number..</p></th><th><p>To contact you about future career opportunities at Quantcast.</p></th><th><p>Consent.</p></th></tr><tr><th><p>Wage or payment information.</p></th><th><p>For wage, expenses, and other payment purposes, decisions about salary reviews and compensation.</p></th><th><p>To pursue our legitimate interests making informed decisions about salary and compensation. .</p></th></tr><tr><th><p>Your CV/resume, cover letter, previous work history information, details of prior experience, your qualifications and skills, your start and end dates with previous employers, and other information provided to us in support of an application and/or the recruitment process.</p></th><th><p>For making decisions about your recruitment or appointment and determining the terms on which you work for us. For assessing qualifications for a particular job or task, decisions about promotions, and performance reviews</p></th><th><p>To pursue our legitimate interests of hiring the most qualified and appropriate personnel and effectively managing our workforce.</p></th></tr><tr><th><p>Interview history including questions, notes and technical assessment results<s>.</s></p></th><th><p>To maintain records and collect and retain information relating to your application and/or recruitment process.</p></th><th><p>To pursue our legitimate interests of hiring the most qualified and appropriate personnel and effectively managing our workforce.</p></th></tr><tr><th><p>Education, qualifications, previous experience and previous employment, performance.</p></th><th><p>For verifying and assessing qualifications for a particular job or task.</p></th><th><p>To pursue our legitimate interests of hiring the most qualified and appropriate personnel and effectively managing our workforce</p></th></tr><tr><th><p>Where appropriate, and only to the extent allowed under appropriate laws and regulations, health data such as information about disability status.</p></th><th><p>To determine if we need to make any reasonable adjustments.</p></th><th><p>To carry out our legal obligations in the field of employment or social protection laws.</p></th></tr><tr><th><p>Where appropriate, and only to the extent allowed under appropriate laws and regulations, information about your ethnic origin, sexual orientation, and religion or belief.</p></th><th><p>To determine if we need to make any reasonable adjustments.</p></th><th><p>To carry out our legal obligations in the field of employment or social protection laws.</p></th></tr><tr><th><p>Where appropriate, and only to the extent allowed under appropriate laws and regulations, information about your citizenship, your work permit or residence details, and passport and visa documentation.</p></th><th><p>For determining that you are legally entitled to work in the country of employment.</p></th><th><p>To (a) comply with our legal obligations in the field of employment law or (b) pursue our legitimate interests to ensure that you are eligible to work with us</p></th></tr><tr><th><p>Where appropriate, and only to the extent allowed under appropriate laws and regulations, union membership, unemployment insurance fund, position as union representative and safety representative</p></th><th><p>To fulfil the legal requirements to negotiate with your union, issue employer certificates and fulfil obligations under employment legislation</p></th><th><p>To carry out our legal obligations in the field of employment or social protection laws.</p></th></tr><tr><th><p>If appropriate, on-premise security and access information, including closed-circuit television (“CCTV”)), subject to the requirements of local law and internal policy. CCTV.</p></th><th><p>To ensure the security and physical integrity of our premises and offices.</p></th><th><p>To pursue our legitimate interests in maintaining the security of our premises and information systems.</p></th></tr></thead></table><p><strong><u>Note:</u> <em>You have the right to object to the use of your personal data for our legitimate business interests. If you do object, we will have an opportunity to demonstrate that there are compelling legitimate grounds which override your rights and freedoms or that processing is necessary for the establishment, exercise or defence of legal claims.</em> </strong></p><ol><li><strong>Third party information</strong></li></ol><p>Where you provide us with personal data relating to other people, such as your spouse, children or other related persons, you will ensure that before doing so, the individuals in question are made aware of the fact that we will hold information relating to them and that we may use it for any of the purposes set out in this Employee Privacy Notice. Employees should provide a copy of this Privacy Notice to any third parties whose personal data they provide to us.</p><ol><li><strong>Keeping your information up-to-date</strong></li></ol><p>If you fail to provide certain information when requested, we may not be able to complete the application process or we may be prevented from complying with our legal obligations .</p><p>We encourage you to make sure that the personal data we hold about you is as accurate and up to date as possible. Please contact us if you would like to make any changes (see ‘<strong>Contact Us</strong>’ below).</p><ol><li><strong> Recipients of your personal information</strong></li></ol><p>Quantcast will share information with its employees who need to know such information for purposes of performing their jobs, including to respond to requests or questions that you may have. Quantcast may also transfer your personal data to other group companies as permitted in this Notice and under applicable data privacy law for the legitimate interests of Quantcast and to ensure the effective operation of Quantcast’s business. You can contact us for further information in relation to these group companies (see ‘<strong>Contact Us</strong>’ below).</p><p>We may also transfer or submit your personal information to a buyer / investor or potential buyer / investor in connection with a sale or other transfer of all or part of our shares, assets or business. Upon such transfer, we will take such reasonable measures to ensure that any receiving parties process your information in a manner that complies with this Privacy Notice. The purpose of such processing is to allow for the sale or transfer of our shares, assets or business and the legal basis for doing so is our legitimate interest in being able to manage our business by conducting such a sale or transfer. You can contact us to request further information in relation to the recipients of your personal data (see ‘<strong>Contact Us</strong>’ below).</p><p>It will be necessary from time to time for us to disclose your personal data to third parties, including the following:</p><ul><li><br /><ol><li><strong>Service providers</strong>: Quantcast contracts with third party service providers, such as companies working with payroll administration, external reference agencies, IT and cloud services, and insurance and pension companies. This is done in order to fulfil our obligations in the employment relationship with you and in our legitimate interest in effectively conducting, streamlining, managing, operating and further improving our business. When such third party data processors process personal data on our behalf, we enter into agreements with them to ensure that they process your personal data in accordance with applicable law.</li><li><strong>Third parties</strong>: Quantcast may transfer your personal data to third parties, such as lawyers, accountants, auditors etc. Such transfers are made in order to comply with our legal obligations and for the legitimate interests pursued by Quantcast to ensure the effective operation of our business. In addition, where necessary to: comply with our legal obligations in the field of employment law or to assess your working capacity, we may disclose special categories of personal data, such as information concerning your health (including medical certificates provided by you) to third parties such as medical practitioners, for the purposes of an independent medical assessment.</li><li><strong>Government or law enforcement bodies:</strong> Quantcast may transfer your personal data to governmental agencies, regulators, and law enforcement bodies in order to comply with our legal obligations and for the legal protection of our legitimate interests. Personal data shall be shared with government authorities and/or law enforcement officials if required for the purposes above, if mandated by law or if required for the legal protection of our legitimate interests in compliance with applicable laws.</li></ol></li></ul><ol><li><strong>Verification and background checks</strong></li></ol><p>Where appropriate, and only to the extent allowed under applicable laws and regulations, we will conduct verification or background checks.</p><p>For certain positions, it will be necessary for us to verify the details you have supplied (for example, in relation to your identity, employment history, academic qualification and professional credentials) or to conduct pre-employment background checks (for example, in relation to previous criminal convictions or financial standing). The level of checks will depend on your role, in particular whether you will occupy a regulated role, and will be conducted at as late a stage as is practicable in the recruitment process and often only after you have been selected for the position. If your application is successful, we will provide further information about the checks involved and will obtain any necessary consent prior to completing such checks.</p><p>Where appropriate, and only to the extent allowed under applicable laws and regulations:</p><p>We will conduct verification or background checks only with your consent.</p><p>The results of the verification and background checks may be used to make decisions about hiring, promoting, or firing you.</p><p>If your application is not successful because of information in your background report, will give you the following verbally, in writing, or electronically:</p><ul><li>The name, address, and phone number of the background reporting company</li><li>That the background reporting company didn’t make the decision about not hiring or promoting you and can’t give specific reasons for it</li><li>That you have the right to dispute information on your report that is inaccurate or incomplete with the background reporting company. You'll be able to do this by contacting the background reporting company and following Quantcast’s instructions for disputing information.</li><li>That you have the right to get an additional free report from the background reporting company. You must ask for it within 60 days of the employer’s decision.</li></ul><ol><li><strong>International transfers</strong></li></ol><p>Quantcast operates a global service, and we engage vendors located around the world to help us deliver the Solutions. Accordingly, your Personal Information may be transferred outside of the country or region in which you reside, including to other countries where either our data centers, vendors, affiliates, or Partners are located. Where we transfer your Personal Information internationally, we do so in accordance with applicable law.</p><p>If you are based in the EEA, UK, or Switzerland, please note that we may need to transfer your Personal Information to countries that have not been recognised by the European Commission and/or the UK government as providing an adequate level of protection for Personal Information. Please note that where we transfer your personal data internationally, we do so in accordance with applicable laws. We have put in place appropriate safeguards to protect the privacy and integrity of any personal data transferred outside the EEA, UK, and Switzerland,, including EU Standard Contractual Clauses or other government-approved contracts that provide appropriate safeguards for such international transfers. You can contact us at privacy@quantcast.com to request a copy of our Standard Contractual Clauses.</p><ol><li><strong>Data security</strong></li></ol><p>We have put in place appropriate physical, organisations and technical security measures to protect your personal data from accidental loss, unauthorised access, use, alteration or disclosure. We have implemented strict internal guidelines to ensure that your privacy is safeguarded at every level of our organisation. We limit access to your personal data to only those employees, agents and contractors who have a legitimate business need to access such data. We will continue to revise policies and implement additional security features as new technologies become available.</p><ol><li><strong>How long we retain your personal data </strong></li></ol><p>(a)If you are successful: We will retain your personal data only for as long as we need it for Quantcast's legitimate interest in accordance with applicable law for the purposes of the recruitment process; and, once this process is finished, for an appropriate period so as to be able to deal with any legal claims linked to the application process. Recruitment records for successful applicants are generally kept for 1 years. After this period, we will take steps to delete your personal data or hold it in a form that no longer identifies you. As a Quantcast employee, relevant personal information you provide will become a part of your employee file and may be used later for the management of the employment relationship, in accordance with the Quantcast Employee Privacy Notice.</p><p>(b)If you are not successful: If you provide consent, we will retain your personal data with your permission for 1 year so we can keep you in mind for future recruitment processes; otherwise, it will be deleted after 6 months.</p><ol><li><strong>Your rights </strong></li></ol><p><a id="_1fob9te"></a>You have certain rights under applicable data protection legislation as summarised below:</p><ul><li><br /><ol><li><strong>Right of access:</strong> You have the right to request access to a copy of your personal data, as well as certain information about how we are processing your data.</li><li><strong>Right to rectification:</strong> You have the right to request rectification of any inaccurate or incomplete personal data we hold about you.</li><li><strong>Right to erasure/deletion (right to be forgotten):</strong> You have the right in certain circumstances to ask us to delete your personal data, for example when it is no longer necessary for us to process your personal data in relation to the purpose for which it was collected.</li><li><strong>Right to restriction of processing:</strong> You have to ask us to halt the processing of your personal data in certain circumstances,.</li><li><strong>Right to data portability:</strong> You have the right to request us to transmit personal data that you have provided to us, to a third party without hindrance, or to give you a copy of it, so that you can transmit it to a third party, where technically feasible.</li><li><strong>Right to object:</strong> You have the right to object to us processing your personal data in certain circumstances, for example where the processing is based on our legitimate interests. If so, in order to continue processing, we must be able to show compelling legitimate grounds that override your interests, rights and freedoms.</li><li><strong>Right to withdraw consent:</strong> In the event that we seek your consent to process your personal data for any particular purpose, you have the right to withdraw your consent at any time (without affecting the lawfulness of processing based on consent before its withdrawal).</li></ol></li></ul><p>Your rights will in each case be subject to the restrictions set out in applicable data protection laws. If you want to review, verify, correct or request erasure of your personal data, object to the processing of your personal information, or request that we transfer a copy of your personal information to another party, please contact us (see ‘<strong>Contact Us</strong>’ below).</p><ol><li><strong>Changes to this Privacy Notice</strong></li></ol><p>We reserve the right to make updates and amendments to this Privacy Notice from time to time. If we make any changes, we will update the “Last Updated” date at the top of this Privacy Notice. Please review this Privacy Notice periodically for updates. We may also notify you in other ways from time to time about the processing of your personal data.</p><ol><li><strong>Contact us</strong></li></ol><p>In order to make a query, raise a concern, avail of your data protection rights or for any other reason related to this Privacy Notice, please contact us using the below contact details:</p><p>Email: <a href="mailto:quantcastHR@quantcast.com"><u>QuantcastHR@quantcast.com</u></a></p><p>If you are based in the EEA, UK, or Switzerland and have issues, questions, or grievances about the above-listed rights or about of our handling or processing of your personal information in any way, you may contact our European Data Protection Officer at the email address below. You may also lodge a complaint to the Irish Data Protection Commission, whose contact details are below.</p><p><strong>DPO</strong></p><p>E-mail:dpo@quantcast.com</p><p><strong>Irish Data Protection Commission</strong></p><p>Telephone: 1890 252 231</p><p>E-mail: info@dataprotection.ie</p><p>Address: 21 Fitzwilliam Square South, Dublin 2, D02 RD28, Ireland</p><p><strong>Avis de confidentialité à l’intention des candidats</strong></p><p>mis à jour en février 2025</p><p>Quantcast (la «<strong> Société</strong> », «<strong> nous</strong> », «<strong> notre</strong> » ou «<strong> nos »</strong>) s’engage à protéger et à respecter votre vie privée. Le présent Avis de confidentialité décrit comment nous, en tant que contrôleur de données, recueillons, utilisons et divulguons vos données personnelles dans le cadre de votre candidature à un emploi chez nous, conformément aux lois en vigueur sur la protection des données. Il décrit également vos droits en matière de protection des données, comme indiqué dans la section « <strong>Vos droits </strong>» ci-dessous. .</p><ol><li><strong>Portée</strong></li></ol><p>Le présent Avis de confidentialité s’applique à toutes les personnes qui entament un processus de candidature à un emploi chez nous.</p><p>Si vous avez des questions concernant la manière dont nous traitons vos données personnelles, le présent Avis de confidentialité ou toute autre question connexe, veuillez nous contacter (voir la section « <strong>Nous contacter</strong> » ci-dessous).</p><ol><li><strong>Informations que nous recueillons à votre sujet</strong></li></ol><p>Nous recueillons des « Données personnelles », c’est-à-dire toute information relative à un individu à partir de laquelle ledit individu peut être identifié directement ou indirectement. Nous pouvons être amenés à recueillir des « catégories particulières » de données personnelles qui sont de nature plus sensible et nécessitent donc un niveau de protection plus élevé, notamment les données de santé, y compris le statut d’invalidité, les données génétiques, les données biométriques obtenues à des fins d’identification, les informations sur la vie sexuelle ou l’orientation sexuelle, la race ou l’origine ethnique, les opinions ou associations politiques, les convictions religieuses ou philosophiques, les casiers judiciaires ou l’appartenance syndicale.</p><p>Lorsque nous parlons de « traitement », cela signifie toute opération que nous effectuons sur vos données personnelles, telle que la collecte, l’utilisation, le stockage, le transfert, la divulgation, la modification ou l’effacement.</p><p>Nous recueillons des données personnelles sur les individus par le biais du processus de candidature et de recrutement, soit directement auprès des candidats, soit parfois auprès d’une agence de recrutement. Nous pouvons recueillir des informations supplémentaires auprès de tiers, y compris d’anciens employeurs, d’agences de référence de crédit ou d’autres agences de vérification des antécédents, et via des sources accessibles au public, telles que LinkedIn.</p><p><strong>Manière dont nous utilisons les données personnelles que nous recueillons </strong></p><p>Nous avons détaillé dans le tableau ci-dessous, les données personnelles que nous recueillons, la ou les finalités pour lesquelles nous traitons ces données personnelles, ainsi que les bases légales d'un tel traitement :</p><table><thead><tr><th><p>Données personnelles</p></th><th><p>Finalité du traitement</p></th><th><p>Base juridique du traitement</p></th></tr><tr><th><p>Informations de base vous concernant telles que nom, poste, adresse e-mail, adresse personnelle, numéro de téléphone et éventuellement, le cas échéant, sexe.</p></th><th><p>À des fins d’administration du personnel, y compris la gestion et la planification des affaires, la comptabilité et l’audit.</p><p>Pour communiquer avec vous à propos de votre candidature, pour répondre à vos demandes de renseignements et planifier des entretiens.</p><p>Pour vérifier les informations vous concernant.</p><p>Pour améliorer nos processus de recrutement.</p></th><th><p>Pour poursuivre nos intérêts légitimes en matière de (a) prise de décisions éclairées à propos de votre recrutement, d’évaluation de votre adéquation avec le poste, (b) de communication avec vous pendant le processus d’entretien, (c) de vérification des informations vous concernant et (d) d’amélioration de nos processus de recrutement.</p></th></tr><tr><th><p>Informations de base vous concernant telles que nom, adresse e-mail, adresse personnelle et numéro de téléphone.</p></th><th><p>Pour vous contacter à propos de futures opportunités de carrière chez Quantcast.</p></th><th><p>Consentement.</p></th></tr><tr><th><p>Informations de salaire ou de paiement.</p></th><th><p>Pour les salaires, les dépenses et autres fins de paiement, les décisions concernant les révisions salariales et la rémunération.</p></th><th><p>Pour poursuivre nos intérêts légitimes en matière de prise de décisions éclairées en ce qui concerne les salaires et la rémunération. .</p></th></tr><tr><th><p>Votre CV, votre lettre de motivation, vos antécédents professionnels, les détails relatifs à votre expérience antérieure, vos qualifications et compétences, vos dates de début et de fin d’emploi chez vos précédents employeurs, et d’autres informations qui nous sont fournies aux fins d’étayer une candidature et/ou le processus de recrutement.</p></th><th><p>Pour prendre des décisions concernant votre recrutement ou votre nomination et déterminer les conditions dans lesquelles vous travaillez pour nous. Pour évaluer les qualifications pour un travail ou une tâche particulière, les décisions concernant les promotions et les évaluations de performance</p></th><th><p>Pour poursuivre nos intérêts légitimes en matière d’embauche du personnel le plus qualifié et approprié et de gestion efficace de nos effectifs.</p></th></tr><tr><th><p>Historique des entretiens, y compris les questions, les notes et les résultats obtenus aux évaluations techniques<s>.</s></p></th><th><p>Pour tenir des registres, recueillir et conserver des informations relatives à votre candidature et/ou à votre processus de recrutement.</p></th><th><p>Pour poursuivre nos intérêts légitimes en matière d’embauche du personnel le plus qualifié et approprié et de gestion efficace de nos effectifs.</p></th></tr><tr><th><p>Formation, qualifications, expérience antérieure et emplois précédents, performances.</p></th><th><p>Pour vérifier et évaluer les qualifications pour un emploi ou une tâche particulière.</p></th><th><p>Pour poursuivre nos intérêts légitimes en matière d’embauche du personnel le plus qualifié et approprié et de gestion efficace de nos effectifs</p></th></tr><tr><th><p>Le cas échéant, et uniquement dans la mesure permise par les lois et réglementations appropriées, desdonnées relatives à votre santé, telles que des informations concernant le statut d’invalidité.</p></th><th><p>Pour déterminer si nous devons prévoir des aménagements raisonnables.</p></th><th><p>Pour remplir nos obligations légales en matière de droit du travail ou de protection sociale.</p></th></tr><tr><th><p>Le cas échéant, et uniquement dans la mesure permise par les lois et réglementations appropriées, des informations relatives à votre origine ethnique, votre orientation sexuelle et votre religion ou vos convictions religieuses.</p></th><th><p>Pour déterminer si nous devons prévoir des aménagements raisonnables.</p></th><th><p>Pour remplir nos obligations légales en matière de droit du travail ou de protection sociale.</p></th></tr><tr><th><p>Le cas échéant, et uniquement dans la mesure permise par les lois et réglementations appropriées, desinformations relatives à votre citoyenneté, votre permis de travail ou les détails de votre résidence, de votre passeport et de vos justificatifs de visa.</p></th><th><p>Pour déterminer que vous êtes légalement autorisé à travailler dans lepays.</p></th><th><p>Pour (a) respecter nos obligations légales en matière de droit du travail ou (b) poursuivre nos intérêts légitimes afin de garantir que vous êtes éligible pour travailler avec nous.</p></th></tr><tr><th><p>Le cas échéant, et uniquement dans la mesure permise par les lois et réglementations appropriées, des informations relatives à votre appartenance syndicale, caisse d’assurance chômage, fonction de délégué syndical et de préposé à la sécurité</p></th><th><p>Pour remplir les exigences légales pour négocier avec votre syndicat, délivrer des attestations d’employeur et remplir les obligations en vertu de la législation du travail</p></th><th><p>Pour remplir nos obligations légales en matière de droit du travail ou de protection sociale.</p></th></tr><tr><th><p>Le cas échéant, des informations relatives à la sécurité et à votre accès au site, y compris la vidéosurveillance (« Vidéosurveillance »), sous réserve des exigences de la législation locale et de la politique interne. Vidéosurveillance.</p></th><th><p>Pour assurer la sécurité et l’intégrité physique de nos locaux et bureaux.</p></th><th><p>Afin de poursuivre nos intérêts légitimes en matière de maintien de la sécurité de nos locaux et de nos systèmes d’information.</p></th></tr></thead></table><p><strong><u>Remarque</u> : <em>vous avez le droit de vous opposer à l’utilisation de vos données personnelles pour nos intérêts commerciaux légitimes. Si vous vous y opposez, nous aurons la possibilité de démontrer qu'il existe des motifs légitimes impérieux qui prévalent sur vos droits et libertés ou que le traitement est nécessaire à la constatation, à l'exercice ou à la défense d'un droit en justice.</em> </strong></p><ol><li><strong>Données tierces</strong></li></ol><p>Lorsque vous nous fournissez des données personnelles relatives à d’autres personnes, telles que votre conjoint, vos enfants ou d’autres personnes apparentées, vous vous assurerez qu’avant de le faire, les personnes concernées sont informées du fait que nous détiendrons des informations les concernant et que nous pouvons les utiliser à l’une des fins énoncées dans le présent Avis de confidentialité à l’intention des employés. Les employés doivent fournir une copie du présent Avis de confidentialité à tout tiers dont ils nous communiquent les données personnelles.</p><ol><li><strong>Mise à jour de vos données</strong></li></ol><p>Si vous omettez de nous fournir certaines informations lorsqu’elles vous sont demandées, nous risquons de ne pas pouvoir mener à son terme le processus de candidature, ou d’être empêchés de respecter nos obligations légales.</p><p>Nous vous encourageons à vous assurer que les données personnelles que nous détenons à votre sujet sont aussi exactes et à jour que possible. Veuillez nous contacter si vous souhaitez apporter des modifications (voir « <strong>Nous contacter</strong> » ci-dessous).</p><ol><li><strong> Destinataires de vos données personnelles</strong></li></ol><p>Quantcast partagera des informations avec ses employés qui ont besoin de connaître ces informations dans le cadre de l’exécution de leur travail, y compris pour répondre aux demandes ou questions que vous pourriez avoir. Quantcast peut également transférer vos données personnelles à d’autres sociétés du groupe comme l’y autorise le présent Avis et en vertu de la loi applicable sur la confidentialité des données pour les intérêts légitimes de Quantcast et pour assurer le bon fonctionnement de Quantcast. Vous pouvez nous contacter pour plus d’informations sur ces sociétés du groupe (voir « <strong>Nous contacter</strong> » ci-dessous).</p><p>Nous pouvons également transférer ou soumettre vos données personnelles à un acheteur / investisseur ou acheteur / investisseur potentiel dans le cadre d’une vente ou d’un autre transfert de tout ou partie de nos actions, actifs ou activités. Lors d'un tel transfert, nous prendrons des mesures raisonnables pour nous assurer que toutes les parties destinataires traitent vos informations d'une manière conforme au présent avis de confidentialité. L’objectif de ce traitement est de permettre la vente ou le transfert de nos actions, de nos actifs ou de nos activités et la base juridique de ce traitement est notre intérêt légitime à pouvoir gérer nos activités en procédant à une telle vente ou à un tel transfert. Vous pouvez nous contacter pour demander de plus amples informations concernant les destinataires de vos données personnelles (voir « <strong>Nous contacter</strong> » ci-dessous).</p><p>Il nous sera nécessaire de temps à autre de divulguer vos données personnelles à des tiers, notamment :</p><ul><li><br /><ol><li><strong>Prestataires de services </strong>: Quantcast passe des contrats avec des prestataires de services tiers, tels que des sociétés chargées de l’administration de la paie, des agences de référence externes, des services d’informatique et de cloud, des compagnies d’assurance et de retraite. Ces contrats sont conclus afin de remplir nos obligations dans le cadre de la relation de travail que nous entretenons avec vous et dans notre intérêt légitime à mener, rationaliser, gérer, exploiter et améliorer davantage nos activités de manière efficace. Lorsque ces sous-traitants tiers traitent des données personnelles en notre nom, nous concluons des accords avec eux pour nous assurer qu’ils traitent vos données personnelles conformément à la législation applicable.</li><li><strong>Tiers </strong>: Quantcast peut transférer vos données personnelles à des tiers, comme des avocats, comptables, auditeurs, etc. Ces transferts sont effectués afin de respecter nos obligations légales et pour les intérêts légitimes poursuivis par Quantcast pour assurer le bon fonctionnement de notre entreprise. En outre, lorsque cela est nécessaire pour respecter nos obligations légales en matière de droit du travail ou pour évaluer votre capacité de travail, nous pouvons divulguer des catégories spéciales de données personnelles, telles que des informations concernant votre santé (y compris les certificats médicaux que vous avez fournis) à des tiers, tels que des médecins, aux fins d’une évaluation médicale indépendante.</li><li><strong>Organismes gouvernementaux ou chargés de l’application de la loi :</strong> Quantcast peut transférer vos données personnelles à des organismes gouvernementaux, à des régulateurs et à des organismes chargés de l’application de la loi afin de respecter nos obligations légales et pour la protection juridique de nos intérêts légitimes. Les données personnelles seront partagées avec les autorités gouvernementales et/ou les responsables de l’application des lois si cela est nécessaire aux fins ci-dessus, si la loi l’exige ou si cela est requis pour la protection juridique de nos intérêts légitimes conformément aux lois applicables.</li></ol></li></ul><ol><li><strong>Vérifications et contrôles des antécédents</strong></li></ol><p>Le cas échéant, et uniquement dans la mesure permise par les lois et réglementations applicables, nous procéderons à des vérifications ou à des contrôles de vos antécédents.</p><p>Pour certains postes, il nous sera nécessaire de vérifier les informations que vous avez fournies (par exemple, concernant votre identité, vos antécédents professionnels, vos diplômes universitaires et vos titres professionnels) ou de procéder à des contrôles de vos antécédents préalablement à votre embauche (par exemple, concernant vos condamnations pénales antérieures ou votre situation financière). L’exhaustivité de ces vérifications dépendra de vos fonctions, en particulier si vous allez occuper un poste réglementé, et les vérifications seront menées le plus tard possible dans le processus de recrutement et généralement, seulement après que vous ayez été sélectionné(e) pour le poste. Si votre candidature est retenue, nous vous fournirons des informations complémentaires à propos de ces vérifications et nous obtiendrons, le cas échéant, le consentement nécessaire avant de procéder auxdites vérifications.</p><p>Le cas échéant, et uniquement dans la mesure permise par les lois et réglementations applicables :</p><p>Nous réaliserons les vérifications ou contrôles des antécédents uniquement avec votre consentement.</p><p>Les résultats des vérifications et contrôles des antécédents pourront être utilisés pour prendre des décisions d’embauche, de promotion ou de licenciement.</p><p>Si votre candidature n’est pas retenue en raison d’informations révélées par le rapport de vérification de vos antécédents, nous vous fournirons les informations suivantes à l’oral, à l’écrit ou par voie électronique :</p><ul><li>Le nom, l’adresse et le numéro de téléphone de la société ayant procédé à la vérification de vos antécédents</li><li>La stipulation que la société de vérification des antécédents n’a pas pris la décision de ne pas vous embaucher ou de ne pas vous accorder une promotion et ne peut pas vous fournir de motifs spécifiques à ce titre</li><li>La stipulation que vous avez le droit de contester les informations inexactes ou incomplètes figurant dans le rapport en vous adressant à la société de vérification des antécédents. Vous pourrez à cette fin contacter la société de vérification des antécédents et suivre les instructions de Quantcast pour contester les informations fournies.</li><li>La stipulation que vous avez le droit d’obtenir un rapport complémentaire gratuit de la part de la société de vérification des antécédents. Vous devez en faire la demande dans un délai de 60 jours suivant la décision de l’employeur.</li></ul><ol><li><strong>Transferts internationaux</strong></li></ol><p>Quantcast gère un service mondial et nous engageons des fournisseurs situés dans le monde entier pour nous aider à fournir les Solutions. En conséquence, vos Informations personnelles peuvent être transférées en dehors de votre pays ou région de résidence, y compris vers d’autres pays où se trouvent nos centres de données, nos fournisseurs, nos sociétés affiliées ou nos Partenaires. Lorsque nous transférons vos Informations personnelles à l’échelle internationale, nous le faisons conformément aux lois applicables.</p><p>Si vous résidez dans l’EEE, au Royaume-Uni ou en Suisse, veuillez noter que nous devrons peut-être transférer vos Informations personnelles vers des pays qui n’ont pas été reconnus par la Commission européenne et/ou le Gouvernement britannique comme offrant un niveau adéquat de protection des Informations personnelles. Veuillez noter que lorsque nous transférons vos données personnelles à l’international, nous le faisons conformément aux lois applicables. Nous avons mis en place des garanties appropriées pour protéger la confidentialité et l’intégrité de toutes les données personnelles transférées en dehors de l’EEE, du Royaume-Uni et de la Suisse, y compris les clauses contractuelles types de l’UE ou d’autres contrats approuvés par le gouvernement qui fournissent des garanties appropriées pour de tels transferts internationaux. Vous pouvez nous contacter à l’adresse privacy@quantcast.com pour demander une copie de nos Clauses contractuelles types.</p><ol><li><strong>Sécurité des données</strong></li></ol><p>Nous avons mis en place des mesures de sécurité physiques, organisationnelles et techniques appropriées pour protéger vos données personnelles contre la perte accidentelle, l’accès non autorisé, l’utilisation, l’altération ou la divulgation. Nous avons mis en place des directives internes strictes pour garantir la protection de votre vie privée à tous les niveaux de notre organisation. Nous limitons l’accès à vos données personnelles aux seuls employés, agents et sous-traitants qui ont un besoin commercial légitime d’accéder à ces données. Nous continuerons à réviser les politiques et à mettre en &oelig;uvre des fonctionnalités de sécurité supplémentaires à mesure que de nouvelles technologies seront disponibles.</p><ol><li><strong>Durée de conservation de vos données personnelles </strong></li></ol><p>(a)Si vous avez été retenu(e) : nous conserverons vos données personnelles uniquement aussi longtemps que nous en aurons besoin pour l’intérêt légitime de Quantcast conformément à la loi applicable aux fins du processus de recrutement ; et, à l’issue du processus, pendant une durée appropriée afin de pouvoir traiter toute réclamation légale associée au processus de candidature. Les dossiers de recrutement des candidats retenus sont généralement conservés pendant 1 an. Après ce délai, nous prendrons les mesures nécessaires pour supprimer vos données personnelles ou les conserver sous une forme qui ne vous identifie plus. En tant qu’employé de Quantcast, les informations personnelles pertinentes que vous fournissez seront intégrées à votre dossier d’employé et pourront être utilisées ultérieurement dans le cadre de la gestion de la relation de travail, conformément à l’Avis de confidentialité à l’intention des employés de Quantcast.</p><p>(b)Si vous n’êtes pas retenu(e) : si vous donnez votre consentement, nous conserverons vos données personnelles avec votre autorisation pendant 1 an afin de pouvoir vous considérer dans le cadre de futurs processus de recrutement ; à défaut, elles seront supprimées après 6 mois.</p><ol><li><strong>Vos droits </strong></li></ol><p><a id="_gjdgxs"></a>Vous disposez de certains droits en vertu des lois en vigueur sur la protection des données, résumés ci-dessous :</p><ul><li><br /><ol><li><strong>Droit d’accès :</strong> vous avez le droit de demander l’accès à une copie de vos données personnelles, ainsi qu’à certaines informations sur la manière dont nous traitons vos données.</li><li><strong>Droit de rectification :</strong> vous avez le droit de demander la rectification de toute donnée personnelle inexacte ou incomplète que nous détenons à votre sujet.</li><li><strong>Droit à l’effacement (droit à l’oubli) :</strong> vous avez le droit, dans certaines circonstances, de nous demander d’effacer vos données personnelles, par exemple lorsqu’il ne nous est plus nécessaire de traiter vos données personnelles par rapport à la finalité pour laquelle elles ont été recueillies.</li><li><strong>Droit à la limitation du traitement :</strong> vous devez nous demander d’arrêter le traitement de vos données personnelles dans certaines circonstances.</li><li><strong>Droit à la portabilité des données :</strong> vous avez le droit de nous demander de transmettre les données personnelles que vous nous avez fournies, à un tiers sans entrave, ou de vous en remettre une copie, afin que vous puissiez les transmettre à un tiers, lorsque cela est techniquement faisable.</li><li><strong>Droit d’opposition :</strong> vous avez le droit de vous opposer à ce que nous traitions vos données personnelles dans certaines circonstances, par exemple lorsque le traitement est basé sur nos intérêts légitimes. Le cas échéant, nous devons être en mesure de démontrer des motifs légitimes impérieux qui prévalent sur vos intérêts, droits et libertés afin de poursuivre le traitement.</li><li><strong>Droit à retirer son consentement :</strong> si nous vous demandons votre consentement pour traiter vos données personnelles à des fins particulières, vous avez le droit de retirer votre consentement à tout moment (sans affecter la licéité du traitement fondé sur le consentement avant son retrait).</li></ol></li></ul><p>Dans chaque cas, vos droits seront soumis aux restrictions prévues par les lois en vigueur sur la protection des données. Si vous souhaitez examiner, vérifier, corriger ou demander l’effacement de vos données personnelles, vous opposer au traitement de vos données personnelles ou demander que nous transférions une copie de vos données personnelles à une autre partie, n’hésitez pas à nous contacter (voir « <strong>Nous contacter</strong> » ci-dessous).</p><ol><li><strong>Modifications du présent Avis de confidentialité</strong></li></ol><p>Nous nous réservons le droit d’apporter des mises à jour et des modifications au présent Avis de confidentialité de temps à autre. Si nous apportons des modifications, nous mettrons à jour la date de « dernière mise à jour » en hautdu présent Avis de confidentialité. Veuillez consulter régulièrement le présent Avis de confidentialité pour prendre connaissance des mises à jour. Nous pouvons également vous informer par d’autres moyens sur le traitement de vos données personnelles de temps à autre.</p><ol><li><strong>Nous contacter</strong></li></ol><p>Pour poser une question, soulever une préoccupation, faire valoir vos droits en matière de protection des données ou pour toute autre raison liée au présent Avis de confidentialité, veuillez nous contacter en utilisant les coordonnées ci-dessous :</p><p>E-mail : <a href="mailto:quantcastHR@quantcast.com">QuantcastHR@quantcast.com</a></p><p>Si vous résidez dans l’EEE, au Royaume-Uni ou en Suisse et que vous avez des problèmes, des questions ou des réclamations concernant les droits précitées ou concernant notre gestion ou notre traitement de vos informations personnelles de quelque manière que ce soit, vous pouvez contacter notre Délégué européen à la protection des données à l’adresse e-mail indiquée ci-dessous. Vous pouvez également déposer une plainte auprès de la Commission irlandaise de protection des données, dont les coordonnées sont indiquées ci-dessous.</p><p><strong>Délégué à la protection des données</strong></p><p>E-mail :dpo@quantcast.com</p><p><strong>Commission irlandaise de protection des données</strong></p><p>Téléphone : 1890 252 231</p><p>E-mail : info@dataprotection.ie</p><p>Adresse : 21 Fitzwilliam Square South, Dublin 2, D02 RD28, Irlande</p><p><strong>Aviso de privacidad del solicitante</strong></p><p>Actualizado en febrero de 2025</p><p>Quantcast (la «<strong>Compañía»</strong>, «<strong>nosotros»</strong>, «<strong>nos»</strong> o «<strong>nuestro»</strong>) se compromete a proteger y respetar su privacidad. Este Aviso de Privacidad describe cómo nosotros, como Controlador de Datos, recopilamos, usamos y divulgamos sus datos personales, en relación con su solicitud de empleo con nosotros, de conformidad con las Leyes de Protección de Datos aplicables. También describe sus derechos de protección de datos, como se describe en la sección «<strong>Sus derechos»</strong> a continuación. .</p><ol><li><strong>Alcance</strong></li></ol><p>Este Aviso de Privacidad se aplica a todas las personas que participan en el proceso de solicitud de empleo con nosotros.</p><p>Si tiene alguna consulta en relación con nuestro procesamiento de sus datos personales, este Aviso de privacidad o cualquier asunto relacionado, comuníquese con nosotros (consulte «<strong>Contáctenos»</strong> a continuación).</p><ol><li><strong>Información que recopilamos sobre usted</strong></li></ol><p>Los «Datos personales» que recolectamos se refieren a cualquier información sobre un individuo, a partir de la cual esa persona puede identificarse directa o indirectamente. Podemos recolectar «categorías especiales» de datos personales que son de naturaleza más sensible y, por lo tanto, requieren un mayor nivel de protección, incluidos datos sanitarios, estado de discapacidad, datos genéticos, datos biométricos obtenidos con fines de identificación, información sobre la vida sexual u orientación sexual, raza u origen étnico, opiniones o asociaciones políticas, creencias religiosas o filosóficas, antecedentes penales o afiliación sindical.</p><p>Cuando nos referimos a «procesamiento», significa cualquier operación que realizamos con sus datos personales, como recopilar, usar, almacenar, transferir, divulgar, alterar o borrar sus datos personales.</p><p>Recopilamos datos personales sobre los individuos a través del proceso de solicitud y contratación, ya sea directamente de los candidatos o, en ocasiones, de una agencia de empleo.Podemos recopilar información adicional de terceros, incluidos antiguos empleadores, agencias de referencia crediticia u otras agencias de verificación de antecedentes, y a través de fuentes de acceso público, como LinkedIn.</p><p><strong>Cómo usamos los datos personales que recopilamos </strong></p><p>Hemos detallado en la siguiente tabla los datos personales que recopilamos, los fines para los que procesamos estos datos personales, así como las bases legales para dicho procesamiento:</p><table><thead><tr><th><p>Información personal</p></th><th><p>Propósito del procesamiento</p></th><th><p>Base legal para el procesamiento</p></th></tr><tr><th><p>Información básica sobre usted, como nombre, cargo, correo electrónico, dirección particular y número de teléfono, y opcionalmente, cuando corresponda, su género.</p></th><th><p>Para los fines de la administración del personal, incluida la gestión y planificación empresarial, la contabilidad y la auditoría.</p><p>Para comunicarnos con usted sobre su solicitud, responder a sus consultas y programar entrevistas.</p><p>Para verificar información sobre usted.</p><p>Para mejorar nuestros procesos de reclutamiento.</p></th><th><p>Ejercer nuestros intereses legítimos de: (a) tomar decisiones informadas sobre su contratación y evaluar su idoneidad para el puesto; (b) comunicarnos con usted durante el proceso de entrevista; (c) verificar información sobre usted, y (d) mejorar nuestros procesos de reclutamiento.</p></th></tr><tr><th><p>Información básica sobre usted, como su nombre, correo electrónico, dirección particular y número de teléfono.</p></th><th><p>Para comunicarnos con usted sobre futuras oportunidades profesionales en Quantcast.</p></th><th><p>Consentimiento.</p></th></tr><tr><th><p>Información de salario o de pago.</p></th><th><p>Para salarios, gastos y otros fines de pago, decisiones sobre revisiones salariales e indemnizaciones.</p></th><th><p>Ejercer nuestros intereses legítimos en la toma de decisiones informadas sobre salarios y compensaciones. .</p></th></tr><tr><th><p>Su CV o currículum, carta de presentación, información sobre su historial laboral anterior, detalles de su experiencia previa, sus calificaciones y habilidades, sus fechas de inicio y finalización con empleadores anteriores, y otra información recibida por nosotros en relación a una solicitud o al proceso de reclutamiento.</p></th><th><p>Para tomar decisiones sobre su contratación o nombramiento y determinar las condiciones en las que trabajará para nosotros.Para evaluar las cualificaciones para un trabajo o tarea en particular, decisiones sobre ascensos y revisiones de desempeño.</p></th><th><p>Ejercer nuestros intereses legítimos de contratar al personal más cualificado y adecuado, y administrar de manera efectiva nuestra fuerza laboral.</p></th></tr><tr><th><p>Historial de entrevistas, incluidas las preguntas, notas y resultados de evaluación técnica<s>.</s></p></th><th><p>Para mantener registros, recopilar y conservar información relacionada con su solicitud o con el proceso de reclutamiento.</p></th><th><p>Ejercer nuestros intereses legítimos de contratar al personal más cualificado y adecuado, y administrar de manera efectiva nuestra fuerza laboral.</p></th></tr><tr><th><p>Educación, calificaciones, experiencia previa, empleos anteriores, desempeño.</p></th><th><p>Para verificar y evaluar las calificaciones para un trabajo o tarea en particular.</p></th><th><p>Ejercer nuestros intereses legítimos de contratar al personal más cualificado y adecuado, y administrar de manera efectiva nuestra fuerza laboral.</p></th></tr><tr><th><p>Cuando sea apropiado, y sólo en la medida permitida por las leyes y reglamentaciones pertinentes, datos de salud tales como información sobre el estado de discapacidad.</p></th><th><p>Para determinar si necesitamos realizar algún ajuste razonable.</p></th><th><p>Llevar a cabo nuestras obligaciones legales en materia de legislación laboral o de protección social.</p></th></tr><tr><th><p>Cuando sea apropiado, y solo en la medida permitida por las leyes y regulaciones correspondientes, información sobre su origen étnico, orientación sexual, religión o creencias.</p></th><th><p>Para determinar si necesitamos realizar algún ajuste razonable.</p></th><th><p>Llevar a cabo nuestras obligaciones legales en materia de legislación laboral o de protección social.</p></th></tr><tr><th><p>Cuando sea apropiado, y sólo en la medida permitida por las leyes y reglamentaciones pertinentes, información sobre su ciudadanía, su permiso de trabajo o detalles de residencia, así como sobre su documentación de pasaporte y visa.</p></th><th><p>Para determinar que usted tiene derecho legal a trabajar en el país del empleo.</p></th><th><p>(a) Cumplir con nuestras obligaciones legales en el campo de la legislación laboral o (b) ejercer nuestros intereses legítimos para garantizar que usted es elegible para trabajar con nosotros.</p></th></tr><tr><th><p>Cuando sea apropiado, y sólo en la medida permitida por las leyes y reglamentaciones pertinentes, su afiliación sindical, fondo de seguro de desempleo, cargo de representante sindical y delegado de seguridad.</p></th><th><p>Para cumplir los requisitos legales para negociar con su sindicato, emitir certificados de empleador y cumplir con las obligaciones previstas en la legislación laboral.</p></th><th><p>Llevar a cabo nuestras obligaciones legales en materia de legislación laboral o de protección social.</p></th></tr><tr><th><p>Si corresponde, información de seguridad y acceso en las instalaciones, incluida la televisión de circuito cerrado («CCTV»), sujeta a los requisitos de la legislación local y la política interna. Circuito cerrado de televisión.</p></th><th><p>Para garantizar la seguridad e integridad física de nuestras instalaciones y oficinas.</p></th><th><p>Ejercer nuestros intereses legítimos de mantener la seguridad de nuestras instalaciones y sistemas de información.</p></th></tr></thead></table><p><strong><u>Nota:</u> <em>Tiene derecho a oponerse al uso de sus datos personales para nuestros intereses comerciales legítimos. Si se opone, tendremos la oportunidad de demostrar que existen motivos legítimos convincentes que anulan sus derechos y libertades o que el procesamiento es necesario para el establecimiento, el ejercicio o la defensa frente a reclamaciones legales.</em> </strong></p><ol><li><strong>Información de terceros</strong></li></ol><p>Cuando nos proporcione datos personales relacionados con otras personas, por ejemplo, su cónyuge, hijos u otros familiares, se asegurará de que antes de hacerlo, las personas en cuestión sean conscientes del hecho de que mantendremos información relacionada con ellos y que podemos utilizarla para cualquiera de los fines establecidos en este Aviso de privacidad del empleado.Los empleados deben proporcionar una copia de este Aviso de privacidad a cualquier tercero que nos proporcione sus datos personales.</p><ol><li><strong>Mantener su información actualizada</strong></li></ol><p>Si no proporciona cierta información cuando se le solicita, es posible que no podamos completar el proceso de solicitud, o nos podemos ver impedidos de cumplir con nuestras obligaciones legales.</p><p>Le recomendamos que se asegure de que los datos personales que tenemos sobre usted sean lo más precisos y actualizados posible.Comuníquese con nosotros si desea hacer algún cambio (consulte «<strong>Contáctenos»</strong> a continuación).</p><ol><li><strong> Destinatarios de su información personal</strong></li></ol><p>Quantcast compartirá información con los empleados que necesiten conocer dicha información para hacer su trabajo, incluida la respuesta a las solicitudes o preguntas que usted pueda tener. Quantcast también puede transferir sus datos personales a otras compañías del grupo, según lo permitido en este Aviso y según la ley de privacidad de datos aplicable para los intereses legítimos de Quantcast, y para garantizar la operación efectiva del negocio de Quantcast. Puede ponerse en contacto con nosotros para obtener más información en relación con estas empresas del grupo (consulte «<strong>Contáctenos»</strong> a continuación).</p><p>También podemos transferir o enviar su información personal a un comprador o inversor (potencial o real), en relación con una venta u otra transferencia de la totalidad o parte de nuestras acciones, activos o negocios. Tras dicha transferencia, tomaremos las medidas razonables para garantizar que las partes receptoras procesen su información de manera que cumpla con este Aviso de privacidad. El propósito de dicho procesamiento es permitir la venta o transferencia de nuestras acciones, activos o negocios, y la base legal para hacerlo es nuestro interés legítimo en poder administrar nuestro negocio mediante la ejecución de dicha venta o transferencia. Puede ponerse en contacto con nosotros para solicitar más información en relación con los destinatarios de sus datos personales (consulte «<strong>Contáctenos»</strong> a continuación).</p><p>Ocasionalmente, será necesario que divulguemos sus datos personales a terceros, incluidos los siguientes:</p><ul><li><br /><ol><li><strong>Proveedores de servicios</strong>: Quantcast contrata a terceros proveedores de servicios, por ejemplo, empresas que trabajan con administración de nóminas, agencias de referencia externas, servicios de TI y en la nube, y compañías de seguros y pensiones.Esto se hace con el fin de cumplir con nuestras obligaciones en la relación laboral con usted y en nuestro interés legítimo en realizar, simplificar, administrar, operar y mejorar aún más nuestro negocio de manera efectiva.Cuando dichos procesadores de datos de terceros procesan datos personales en nuestro nombre, celebramos acuerdos con ellos para garantizar que procesen sus datos personales de acuerdo con la ley aplicable.</li><li><strong>Terceros</strong>: Quantcast podrá transferir sus datos personales a terceros, como abogados, contables, auditores, etc. Dichas transferencias se realizan para cumplir con nuestras obligaciones legales y de acuerdo a los intereses legítimos de Quantcast de garantizar el funcionamiento eficaz de nuestro negocio. Además, cuando sea necesario para: cumplir con nuestras obligaciones legales en el campo de la legislación laboral o para evaluar su capacidad laboral, podemos divulgar categorías especiales de datos personales, como información sobre su salud (incluidos los certificados médicos proporcionados por usted) a terceros (p. ej., médicos), a los efectos de una evaluación médica independiente.</li><li><strong>Organismos gubernamentales o fuerzas del orden público:</strong> Quantcast puede transferir sus datos personales a agencias gubernamentales, reguladores y agentes del orden público, para el cumplimiento de nuestras obligaciones legales y la protección legal de nuestros intereses legítimos. Los datos personales se compartirán con las autoridades gubernamentales o los funcionarios encargados de hacer cumplir la ley, si es necesario para los fines anteriores, si lo exige la ley o si es necesario para la protección legal de nuestros intereses legítimos, de conformidad con las leyes aplicables.</li></ol></li></ul><ol><li><strong>Verificación y comprobación de antecedentes</strong></li></ol><p>Cuando sea apropiado, y solo en la medida permitida por las leyes y regulaciones aplicables, realizaremos verificaciones o comprobaciones de antecedentes.</p><p>Para ciertos puestos, será necesario que verifiquemos los detalles que usted ha proporcionado (por ejemplo, en relación con su identidad, historial laboral, calificación académica y credenciales profesionales), o que realicemos verificaciones de antecedentes previas al empleo (por ejemplo, en relación con condenas penales previas o situación financiera). El nivel de las verificaciones dependerá de su función, especialmente si ocupará un puesto regulado, y se realizarán en la etapa más avanzada posible del proceso de selección, frecuentemente solo después de que haya sido seleccionado para el puesto. Si su solicitud tiene éxito, le brindaremos más información sobre las verificaciones involucradas y obtendremos cualquier consentimiento necesario antes de completar dichas verificaciones.</p><p>Cuando sea apropiado y solo en la medida permitida por las leyes y reglamentaciones aplicables:</p><p>Realizaremos verificaciones o comprobaciones de antecedentes, solo con su consentimiento.</p><p>Los resultados de la verificación y de los antecedentes pueden utilizarse para tomar decisiones sobre su contratación, promoción o despido.</p><p>Si su solicitud no es aceptada debido a la información contenida en su reporte de antecedentes, le proporcionaremos lo siguiente, verbalmente, por escrito o electrónicamente:</p><ul><li>El nombre, la dirección y el número de teléfono de la empresa de informes de antecedentes.</li><li>Que la empresa de informes de antecedentes no tomó la decisión de no contratarlo o promoverlo, y no puede dar razones específicas para ello.</li><li>Que usted tiene derecho a disputar con la compañía de informes de antecedentes la información de su reporte que sea inexacta o incompleta. Podrá hacerlo mediante el contacto con la empresa de informes de antecedentes, y de acuerdo a las instrucciones de Quantcast para disputar la información.</li><li>Que usted tiene derecho a obtener un reporte adicional gratuito de la compañía de informes de antecedentes. Debe solicitarlo dentro de los 60 días siguientes a la decisión del empleador.</li></ul><ol><li><strong>Transferencias internacionales</strong></li></ol><p>En Quantcast operamos un servicio global, y contratamos proveedores ubicados en todo el mundo para que nos ayuden a brindar las soluciones. En consecuencia, su información personal puede transferirse fuera del país o la región en la que reside, incluso a otros países donde se encuentran nuestros centros de datos, proveedores, afiliados o socios. Cuando transferimos su información personal internacionalmente, lo hacemos de acuerdo con la ley aplicable.</p><p>Si reside en el EEE, el Reino Unido o Suiza, tenga en cuenta que posiblemente necesitemos transferir su información personal a países que la Comisión Europea o el gobierno del Reino Unido no reconocen como poseedores de un nivel adecuado de protección de la información personal. Tenga en cuenta que, cuando transferimos sus datos personales internacionalmente, lo hacemos de acuerdo con las leyes aplicables. Hemos implementado medidas de seguridad adecuadas para proteger la privacidad y la integridad de los datos personales transferidos fuera del EEE, reino Unido y Suiza, incluidas las cláusulas contractuales estándar de la UE u otros contratos aprobados por el gobierno que brindan las medidas de seguridad adecuadas para dichas transferencias internacionales. Puede contactarnos a privacy@quantcast.com para solicitar una copia de nuestras Cláusulas contractuales estándar.</p><ol><li><strong>Seguridad de datos</strong></li></ol><p>Hemos implementado medidas de seguridad físicas, organizativas y técnicas apropiadas para proteger sus datos personales de pérdidas accidentales, acceso no autorizado, uso, alteración o divulgación.Hemos implementado pautas internas estrictas para garantizar que su privacidad esté protegida en todos los niveles de nuestra organización.Limitamos el acceso a sus datos personales solo a aquellos empleados, agentes y contratistas que tienen una necesidad comercial legítima para acceder a dichos datos.Continuaremos revisando las políticas e implementando funciones de seguridad adicionales, a medida que haya nuevas tecnologías disponibles.</p><ol><li><strong>Durante cuánto tiempo conservamos sus datos personales </strong></li></ol><p>(a)Si ha sido seleccionado: conservaremos sus datos personales solo durante el tiempo necesario para el interés legítimo de Quantcast, de conformidad con la legislación aplicable para el proceso de reclutamiento; y, una vez finalizado este proceso, durante un período apropiado para poder hacer frente a cualquier reclamación legal vinculada al proceso de solicitud. Los registros de reclutamiento de los solicitantes seleccionados generalmente se conservan durante 1 año. Después de este período, tomaremos medidas para eliminar sus datos personales o para conservarlos en un formato que ya no lo identifique. Como empleado de Quantcast, la información personal relevante que usted proporcione pasará a formar parte de su expediente de empleado y podrá utilizarse posteriormente para la gestión de la relación laboral, de acuerdo con el Aviso de privacidad para los empleados de Quantcast.</p><p>(b)Si no ha sido seleccionado: si nos da su consentimiento conservaremos sus datos personales con su permiso durante un año, para que podamos tenerlo en cuenta para futuros procesos de reclutamiento; de lo contrario, se eliminarán después de 6 meses.</p><ol><li><strong>Sus derechos </strong></li></ol><p><a id="_gjdgxs"></a>Usted tiene ciertos derechos, contemplados en las leyes de protección de datos aplicables, que se resumen a continuación:</p><ul><li><br /><ol><li><strong>Derecho de acceso:</strong> tiene derecho a solicitar acceso a una copia de sus datos personales, así como a cierta información sobre cómo estamos procesando sus datos.</li><li><strong>Derecho de rectificación:</strong> tiene derecho a solicitar la rectificación de cualquier dato personal inexacto o incompleto que tengamos sobre usted.</li><li><strong>Derecho de supresión o eliminación (derecho al olvido):</strong> tiene derecho, en determinadas circunstancias, a solicitarnos que eliminemos sus datos personales, por ejemplo, cuando ya no sea necesario para nosotros que procesemos sus datos personales en relación con el propósito para el que fueron recogidos.</li><li><strong>Derecho a la limitación del procesamiento:</strong> tiene derecho a pedirnos que detengamos el procesamiento de sus datos personales en determinadas circunstancias.</li><li><strong>Derecho a la portabilidad de los datos:</strong> tiene derecho a solicitarnos que transmitamos a un tercero los datos personales que nos haya facilitado, sin impedimentos, o que le entreguemos una copia de los mismos, para que pueda transmitirlos a un tercero, donde sea técnicamente factible.</li><li><strong>Derecho a oponerse:</strong> tiene derecho a oponerse a que procesemos sus datos personales en determinadas circunstancias, por ejemplo, cuando este procesamiento se base en nuestros intereses legítimos.Si es así, para continuar con el procesamiento, debemos poder demostrar motivos legítimos imperiosos que prevalezcan sobre sus intereses, derechos y libertades.</li><li><strong>Derecho a retirar el consentimiento: </strong>En el caso en que solicitemos su consentimiento para procesar sus datos personales para cualquier propósito en particular, tiene derecho a retirar su consentimiento en cualquier momento (sin afectar la legalidad del procesamiento basado en el consentimiento antes de su retiro).</li></ol></li></ul><p>Sus derechos estarán sujetos, en cada caso, a las restricciones establecidas en las leyes de protección de datos aplicables.Si desea revisar, verificar, corregir o solicitar la eliminación de sus datos personales, objetar el procesamiento de su información personal o solicitar que transfiramos una copia de su información personal a otra parte, comuníquese con nosotros (consulte «<strong>Contáctenos»</strong> abajo).</p><ol><li><strong>Cambios a este Aviso de privacidad</strong></li></ol><p>Nos reservamos el derecho de introducir actualizaciones y enmiendas a este Aviso de privacidad de vez en cuando.Si hacemos algún cambio, actualizaremos la fecha de la «Última actualización» en la parte superior de este Aviso de privacidad. Revise este Aviso de privacidad periódicamente para conocer las actualizaciones. También podemos notificarle de otras maneras de vez en cuando sobre el procesamiento de sus datos personales.</p><ol><li><strong>Contáctenos</strong></li></ol><p>Para realizar una consulta, plantear una inquietud, hacer uso de sus derechos de protección de datos o por cualquier otro motivo relacionado con este Aviso de Privacidad, comuníquese con nosotros a través de los siguientes datos de contacto:</p><p>Correo electrónico: <a href="mailto:quantcastHR@quantcast.com"><u>QuantcastHR@quantcast.com</u></a></p><p>Si reside en el EEE, el Reino Unido o Suiza y tiene problemas, preguntas o quejas sobre los derechos enumerados anteriormente o sobre nuestro manejo o procesamiento de su información personal en cualquier aspecto, puede comunicarse con nuestro Responsable Europeo de Protección de Datos, a la dirección de correo electrónico que aparece a continuación. También puede presentar una reclamación ante la Comisión Irlandesa de Protección de Datos, cuyos datos de contacto figuran a continuación.</p><p><strong>Responsable de Protección de Datos</strong></p><p>Correo electrónico:dpo@quantcast.com</p><p><strong>Comisión de Protección de Datos de Irlanda</strong></p><p>Teléfono: 1890 252 231</p><p>Correo electrónico: info@dataprotection.ie</p><p>Dirección: 21 Fitzwilliam Square South, Dublín 2, D02 RD28, Irlanda.</p> </div> </div> </div> </div> </div> </div> </div> </div> </main>  <hr class="divider footer-divider" /> <footer id="footer" class="container"> <p class="powered-by"><a href="https://ironcladapp.com/product/clickwrap/?utm_medium=product&utm_source=legal-center&utm_campaign=lc-footer&utm_content=Quantcast" target="_blank" rel="noopener noreferrer" class="inline-link">Legal Center powered by Ironclad Clickwrap</a></p> <p class="footer-copyright">Copyright © 2025, <a href="https://www.quantcast.com" target="_blank" rel="noopener noreferrer" class="inline-link">Quantcast</a></p> </footer>  </body> </html>