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Continued use of this website indicates that you have read and understood our <a href="https://danglobal.com/privacy/" target="_blank" class="cr-privacy">Privacy Policy</a> and agree to its terms.</p> <a href="JavaScript:void(0)" id="close">ACCEPT</a> </div> </div> <div class="container"> <div class="content-wrapper"> <div class="row"> <div class="col-md-12"> <div class="main-content"> <article class="entry-full-content"> <div class="row"> <div class="col-md-12"> <div class="col-md-2"> <div class="entry-author-data"> <div class="author-avatar"> <div class="fade-in-img"> <img src="https://danglobal.com/wp-content/uploads/2018/06/dan-logo-svg.svg" data-src="https://danglobal.com/wp-content/uploads/2018/06/dan-logo-svg.svg" alt="DAN Global"> <noscript> <img src="https://danglobal.com/wp-content/uploads/2018/06/dan-logo-svg.svg" alt="DAN Global"> </noscript> </div> </div> <p class="author-name"><span class="author vcard">DAN Global</span></p> <p class="author-biography">DAN Global provides online platforms, industry knowledge and various tools to support digital marketing agencies and global community of marketers. DAN Global supports the digital marketing industry and enhances the intelligence, expertise, reach and effectiveness of the digital agencies, companies and individual marketers through online platforms, consultancy, events and training.</p> </div> </div> <div class="col-md-10"> <div class="entry-meta"> On <span class="date"><span class="screen-reader-text">Posted on</span> <a href="https://danglobal.com/tips-for-digital-marketing-agencies-on-improving-customer-support/" rel="bookmark"><time class="entry-date published" datetime="2019-09-30T00:00:17+00:00">09/30/2019</time><time class="updated" datetime="2020-06-03T23:44:47+00:00">06/03/2020</time></a></span> by <a href="https://danglobal.com/author/danglobal/"><span class="author vcard">DAN Global</span></a> to <a href="https://danglobal.com/digital-marketing/" rel="category tag">Digital Marketing</a> </div> <h1 class="entry-title">Tips For Digital Marketing Agencies On Improving Customer Support</h1> <div class="entry-content"> <article id="post-632" class="post-632 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing"> <div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><strong>Here are some tips for digital marketing agencies: What can digital marketers do to improve their customer support and the market performance of their clients?</strong></p> <p>Present-day business challenges affect every single entity involved in modern business. No matter if your business is big or small, offline or online, the rules of the game are pretty much the same.</p> <p>For various business ventures, there’s a market out there that has some demands. Reaching success in that arena requires a set of strong personal and professional skills. Even if you possess them, you still need to master the essence of the market you’re working in – marketing skills.</p> <hr /> <h3>Analyze And Revise Clients’ Goals</h3> <p>Let’s say that your digital marketing agency has just started working with a new client. They’re an ambitious startup with some innovative ideas, but they lack marketing experience.</p> <p>The initial steps you make here might determine the fate of that startup, so be extremely cautious. For starters, analyze their business goals. It’s much easier to bring a marketing strategy when you know what business direction the client would like to take.</p> <p>Your next step should be advising them on the number and range of their marketing goals. However, don’t take the role of a business advisor here, but strictly hold to their marketing goals.</p> <p>What you can to is refer them to an informative <a href="https://hbr.org/2017/01/3-popular-goal-setting-techniques-managers-should-avoid" target="_blank" rel="nofollow noopener noreferrer">piece </a>on goal-setting techniques, published by the Harvard Business Review.</p> <p>Narrowing down the number of goals is extremely important for startups, so take just a pinch of advisory responsibility here and prevent your clients from making any hasty decisions they will later regret.</p> <hr /> <h3>Establish Clear Communication Channels</h3> <p>Your collaboration with different clients should follow the same pattern.</p> <p>On the one side, it’s important that teams take part in creating and implementing marketing strategies. On the other, such an approach can lead to diffusion of responsibility.</p> <p>Since too many cooks spoil the broth, some parts of communication with your clients should be centralized. For instance, suggest your clients to name their <a href="http://work.chron.com/duties-communication-officer-17341.html" target="_blank" rel="nofollow noopener noreferrer">communication officers</a>.</p> <p>You should appoint yours, as well. Those people will be in charge of dealing with your common daily business tasks as an agency. When every single individual in your communication pipeline knows their roles and obligations, it will be much easier to pursue your goals.</p> <p>Also, using some cutting-edge <a href="http://www.business2community.com/strategy/get-organized-with-these-4-project-management-tools-01240114#Jh4RateYcSIhm27s.97" target="_blank" rel="nofollow noopener noreferrer">project management solutions</a> will improve business communication and planning between your marketing agency and your clients.</p> </div> </div> <div class="vc_empty_space" style="height: 10px" ><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><img class="aligncenter wp-image-633 size-full" src="https://danglobal.com/wp-content/uploads/2018/04/digital-agency-project-management-for-customer-support.jpg" alt="digital agency project management for customer support" width="840" height="560" /></p> <h3>Deepen Your Business Relationships</h3> <p>In 2015, 27% of brands stated they didn’t outsource their marketing services, but opted for a special in-house team [<a href="https://www.marketingweek.com/2015/05/08/digital-agencies-face-big-challenge-as-brands-increasingly-bring-work-in-house/" target="_blank" rel="nofollow noopener noreferrer">source</a>].</p> <p>This is something that should worry digital marketers. The main cause for abandoning digital marketing agencies is the change happening on the global Web market. Namely, the number of active businesses is rapidly rising, leading to a fierce battle for survival.</p> <p>What your potential clients want aren’t mere social media strategies anymore. They can use a variety of software tools to measure and improve their position there. On the contrary, they need seamless nurture and support.</p> <p>In line with that, modern marketers should be a shoulder to cry on, as well as someone who will inspire their clients to broaden their horizons.</p> <p>Let your clients become your business partners. Connect them with your contacts and expand their professional network.</p> <p>Also, show your customers how to improve their public image through appropriate PR-campaigns. When you push the envelope, and offer your clients a different approach, you’ll manage to retain your old customers and attract new ones.</p> <hr /> <h3>Improve Their Rational Thinking</h3> <p>Many small and mid-sized enterprises go bankrupt because they fail to meet their financial obligations.</p> <p>An experienced and insightful marketing agency should warn their clients when they notice they’re planning to make unnecessary marketing expenses. For instance, imagine that a startup client of yours is developing in a desired way and there’s a high demand for their products on the market.</p> <p>This will lead to an increased number of customers, which will further result in greater need for proper customer support. Here’s where things will get tricky. They will probably jump on hiring more workers and forming a new in-house team.</p> <p>What you should do is advise them to think twice and show them some other solutions.<a href="https://www.officehq.com.au/" target="_blank" rel="nofollow noopener noreferrer"> According to Office HQ</a>, outsourcing your customer support leads to increased productivity and reduced costs.</p> <p>Similarly, if your client expresses a desire to win new markets, due to such steady growth, give them all the pros and cons of such wide market thinking.</p> <p>You should study together the situations on those markets and take into consideration all the relevant factors. Best-case scenario, you’ll advise them to expand to one or two new markets, instead of scattering both your and their energy in too many directions.</p> <hr /> <p>Providing a service for another business requires a deep understanding of their position and business objectives.</p> <p>Being a digital marketer makes this task even more demanding, since your main goal is directing their marketing moves. This is why it’s essential that your clients share as much information with you as possible.</p> <p>Only open and continuous communication will give you proper input for creating marketing strategies that will make your clients stand out from the crowd.</p> </div> </div> </div></div></div></div> </article> </div> <div class="nav-links post-navigation"> <div class="row"> <div class="col-md-5"> <div class="nav-previous"> <a href="https://danglobal.com/when-should-your-digital-agency-say-no-to-new-business/" rel="prev"><span class="meta-nav">Previous</span><span class="screen-reader-text">Previous post:</span><span class="post-title">When Should Your Digital Agency Say No to New Business</span></a> </div> </div> <div class="col-md-5 col-md-offset-2"> <div class="nav-next"> </div> </div> </div> </div> </div> </div> </div> </article> </div> </div> </div> </div> </div> <div class="vc_row-full-width vc_clearfix"></div> <div data-vc-full-width="true" data-vc-full-width-init="true" data-vc-stretch-content="true" class="next-post-container vc_row wpb_row vc_row-fluid vc_custom_1525174409820asd vc_row-has-fill" style="background-color: #f4f4f5; margin-bottom:-3px; margin-left:0 !important; margin-right:0 !important;"> <div class="wpb_column vc_column_container vc_col-sm-2"> <div class="vc_column-inner "> <div class="wpb_wrapper"></div> </div> </div> <div class="wpb_column vc_column_container vc_col-sm-8"> <div class="vc_column-inner "> <div class="wpb_wrapper" style="padding-left:10px !important; padding-right:10px !important;"> <div class="vc_empty_space" style="height: 50px"></div> <div class="gusta-post-meta gusta-align-left "><p class="text-16004627005ae84ead6dc2d for-next-post ss-element gusta-text show-show ss-element gusta-text show-show ani-fade">Next Post<span class="gusta-label"><i class="vc-material vc-material-trending_flat label-icon" aria-hidden="true"></i></span></p></div> <a href="https://danglobal.com/when-should-your-digital-agency-say-no-to-new-business/" rel="prev"><h2 class="title-4110429845ae65731afb30cc4 ss-element gusta-post-title show-show ani-fade linked">When Should Your Digital Agency Say No to New Business</h2></a> <div class="vc_empty_space" style="height: 60px"></div> </div> </div> </div> <div class="wpb_column vc_column_container vc_col-sm-2"> <div class="vc_column-inner "> <div class="wpb_wrapper"> </div> </div> </div> </div> <footer id="footer"> <div class="footer-bottom"> <div class="container"> <div class="footer-left-block"> <p class="copyright"> <span> Copyright © 2019 DAN Global. 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class="ss-element-item"><a href="https://danglobal.com/digital-marketing/">Digital Marketing</a></span></p></div><div class="gusta-clear gusta-mobile-clear"></div><div class="vc_empty_space" style="height: 5px" ><span class="vc_empty_space_inner"></span></div> <div class="gusta-align-left "><h2 class="title-4110429845ae65731afb30cc4 ss-element gusta-post-title show-show ani-fade ">Tips For Digital Marketing Agencies On Improving Customer Support</h2></div><div class="gusta-clear gusta-mobile-clear"></div><div class="vc_empty_space" style="height: 45px" ><span class="vc_empty_space_inner"></span></div> <div class="gusta-post-meta gusta-align-left gusta-inline "><p class="date-19972995245ae657514a563xx8 ss-element gusta-post-date show-show ani-fade">Sep 30, 2019</p></div><div class="gusta-post-meta gusta-align-left gusta-inline "><p class="text-16804579165ae65762b21b4aa8 ss-element gusta-text show-show ss-element gusta-text show-show ani-fade">| </p></div><div class="gusta-post-meta gusta-align-left gusta-inline "><p class="text-14774195025af625a8bbcef ss-element gusta-text show-show ss-element gusta-text show-show ani-fade">By</p></div><div class="gusta-post-meta gusta-align-left gusta-inline "><p class="author-12602490235ae6577c9f7f1qq8 ss-element gusta-post-author show-show ani-fade"><a href="https://danglobal.com/author/danglobal/">DAN Global</a></p></div><div class="vc_empty_space" style="height: 45px" ><span class="vc_empty_space_inner"></span></div> <div class="content-3536670355ae67bfda9de8 ss-element gusta-post-content "><p><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><strong>Here are some tips for digital marketing agencies: What can digital marketers do to improve their customer support and the market performance of their clients?</strong></p> <p>Present-day business challenges affect every single entity involved in modern business. No matter if your business is big or small, offline or online, the rules of the game are pretty much the same.</p> <p>For various business ventures, there’s a market out there that has some demands. Reaching success in that arena requires a set of strong personal and professional skills. Even if you possess them, you still need to master the essence of the market you’re working in – marketing skills.</p> <hr /> <h3>Analyze And Revise Clients’ Goals</h3> <p>Let’s say that your digital marketing agency has just started working with a new client. They’re an ambitious startup with some innovative ideas, but they lack marketing experience.</p> <p>The initial steps you make here might determine the fate of that startup, so be extremely cautious. For starters, analyze their business goals. It’s much easier to bring a marketing strategy when you know what business direction the client would like to take.</p> <p>Your next step should be advising them on the number and range of their marketing goals. However, don’t take the role of a business advisor here, but strictly hold to their marketing goals.</p> <p>What you can to is refer them to an informative <a href="https://hbr.org/2017/01/3-popular-goal-setting-techniques-managers-should-avoid" target="_blank" rel="nofollow noopener noreferrer">piece </a>on goal-setting techniques, published by the Harvard Business Review.</p> <p>Narrowing down the number of goals is extremely important for startups, so take just a pinch of advisory responsibility here and prevent your clients from making any hasty decisions they will later regret.</p> <hr /> <h3>Establish Clear Communication Channels</h3> <p>Your collaboration with different clients should follow the same pattern.</p> <p>On the one side, it’s important that teams take part in creating and implementing marketing strategies. On the other, such an approach can lead to diffusion of responsibility.</p> <p>Since too many cooks spoil the broth, some parts of communication with your clients should be centralized. For instance, suggest your clients to name their <a href="http://work.chron.com/duties-communication-officer-17341.html" target="_blank" rel="nofollow noopener noreferrer">communication officers</a>.</p> <p>You should appoint yours, as well. Those people will be in charge of dealing with your common daily business tasks as an agency. When every single individual in your communication pipeline knows their roles and obligations, it will be much easier to pursue your goals.</p> <p>Also, using some cutting-edge <a href="http://www.business2community.com/strategy/get-organized-with-these-4-project-management-tools-01240114#Jh4RateYcSIhm27s.97" target="_blank" rel="nofollow noopener noreferrer">project management solutions</a> will improve business communication and planning between your marketing agency and your clients.</p> </div> </div> <div class="vc_empty_space" style="height: 10px" ><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><img class="aligncenter wp-image-633 size-full" src="https://danglobal.com/wp-content/uploads/2018/04/digital-agency-project-management-for-customer-support.jpg" alt="digital agency project management for customer support" width="840" height="560" /></p> <h3>Deepen Your Business Relationships</h3> <p>In 2015, 27% of brands stated they didn’t outsource their marketing services, but opted for a special in-house team [<a href="https://www.marketingweek.com/2015/05/08/digital-agencies-face-big-challenge-as-brands-increasingly-bring-work-in-house/" target="_blank" rel="nofollow noopener noreferrer">source</a>].</p> <p>This is something that should worry digital marketers. The main cause for abandoning digital marketing agencies is the change happening on the global Web market. Namely, the number of active businesses is rapidly rising, leading to a fierce battle for survival.</p> <p>What your potential clients want aren’t mere social media strategies anymore. They can use a variety of software tools to measure and improve their position there. On the contrary, they need seamless nurture and support.</p> <p>In line with that, modern marketers should be a shoulder to cry on, as well as someone who will inspire their clients to broaden their horizons.</p> <p>Let your clients become your business partners. Connect them with your contacts and expand their professional network.</p> <p>Also, show your customers how to improve their public image through appropriate PR-campaigns. When you push the envelope, and offer your clients a different approach, you’ll manage to retain your old customers and attract new ones.</p> <hr /> <h3>Improve Their Rational Thinking</h3> <p>Many small and mid-sized enterprises go bankrupt because they fail to meet their financial obligations.</p> <p>An experienced and insightful marketing agency should warn their clients when they notice they’re planning to make unnecessary marketing expenses. For instance, imagine that a startup client of yours is developing in a desired way and there’s a high demand for their products on the market.</p> <p>This will lead to an increased number of customers, which will further result in greater need for proper customer support. Here’s where things will get tricky. They will probably jump on hiring more workers and forming a new in-house team.</p> <p>What you should do is advise them to think twice and show them some other solutions.<a href="https://www.officehq.com.au/" target="_blank" rel="nofollow noopener noreferrer"> According to Office HQ</a>, outsourcing your customer support leads to increased productivity and reduced costs.</p> <p>Similarly, if your client expresses a desire to win new markets, due to such steady growth, give them all the pros and cons of such wide market thinking.</p> <p>You should study together the situations on those markets and take into consideration all the relevant factors. Best-case scenario, you’ll advise them to expand to one or two new markets, instead of scattering both your and their energy in too many directions.</p> <hr /> <p>Providing a service for another business requires a deep understanding of their position and business objectives.</p> <p>Being a digital marketer makes this task even more demanding, since your main goal is directing their marketing moves. 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