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Answers to common YouTube ads questions - YouTube Advertising
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class="ytads-main__inner ytads-faqs"> <section class="ytads-section ytads-faqs__hero"> <h1> <span class="lb-font-headline-1 lb-font-weight-700 ytads-faqs__headline--long">Frequently asked questions</span> <span class="lb-font-headline-1 lb-font-weight-700 ytads-faqs__headline--short">FAQ</span> </h1> <h2 class="lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-400 ytads-faqs__subhead">Get answers to common questions about advertising on YouTube.</span> </h2> </section> <section class="ytads-section"> <div class="ytads-faqs__top-header"> <button class="lb-button lb-margin-bottom-m--bp-auto" lb-auto-init="LBButton" lb-button-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 'ytads-faqs'}}"> Toggle all </button> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-faqs'}"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-faqs', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--1" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-1" id="id-panel-header-1"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-1 lb-font-weight-400">How much do YouTube ads cost?</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-1" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"> <p>YouTube ads can work for almost any <a href="../how-it-works/set-up-a-campaign/budget/">budget</a>, and how much you spend is always up to you. You also have the option to set your account to <a href="https://support.google.com/google-ads/answer/1704418">bill automatically or manually</a>. </p> <p>Ads pricing depends on the format that you choose. Learn about pricing for <a href="../how-it-works/set-up-a-campaign/awareness/">awareness</a>, <a href="../how-it-works/set-up-a-campaign/consideration/">consideration</a> and <a href="../how-it-works/set-up-a-campaign/action/">action</a> ad formats.</p> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-faqs'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-faqs', 'index': 1}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--2" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-2" id="id-panel-header-2"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-1 lb-font-weight-400">Do I need a Google Ads account to advertise on YouTube?</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-2" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"> <p>Yes. Google Ads helps businesses run ads across the entire Google advertising platform, which includes YouTube. This means that you'll set up, run and manage your YouTube Ads campaign with a Google Ads account. If you don't have an account yet, you can <a class="ytads-js-start-now-cta" href="https://ads.google.com/nav/selectaccount?sf=video_youtube_express&sourceid=awo&hl=en-GB">sign up here</a>.</p> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-faqs'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-faqs', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--3" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-3" id="id-panel-header-3"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-1 lb-font-weight-400">Where and when will my YouTube ad show up online?</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <p>Your ad can show in different ways, depending on the format that you decide to run. For example, some ad formats run before, during or after a viewer's video has played, while others appear on the YouTube home feed. Learn about YouTube ad formats for <a href="../how-it-works/set-up-a-campaign/awareness/">awareness</a>, <a href="../how-it-works/set-up-a-campaign/consideration/">consideration</a> and <a href="../how-it-works/set-up-a-campaign/action/">action</a>.</p> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-faqs'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-faqs', 'index': 3}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--4" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-4" id="id-panel-header-4"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-1 lb-font-weight-400">How do I know if my YouTube ads campaign is working?</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-4" role="region" aria-labelledby="id-panel-header-4"> <div class="lb-expansion-panel__surface-content"> <p>When you start a campaign, you'll get access to free tools that can help you <a href="../how-it-works/measure-your-results/">measure how it's doing</a>. We also partner with third parties like Nielsen and ComScore to help advertisers compare results across different publishers and networks. All <a href="https://measurementpartners.google.com/">Google Measurement Partners</a> meet high standards for accuracy and user privacy.</p> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-faqs'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-faqs', 'index': 4}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--5" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-5" id="id-panel-header-5"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-1 lb-font-weight-400">Can I control who sees my ad?</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-5" role="region" aria-labelledby="id-panel-header-5"> <div class="lb-expansion-panel__surface-content"> <p>Absolutely. When you set up a YouTube ads campaign, you'll choose the people you want to see your ad based on age, location, interests and more. Learn how you can use video ads to reach the right <a href="../how-it-works/set-up-a-campaign/audience/">audience</a>.</p> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-faqs'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-faqs', 'index': 5}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--6" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-6" id="id-panel-header-6"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-1 lb-font-weight-400">Do I need a YouTube channel to advertise?</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-6" role="region" aria-labelledby="id-panel-header-6"> <div class="lb-expansion-panel__surface-content"> <p>Yes. You'll need to upload your video ad to your YouTube channel before you set up a campaign. Learn how to <a href="https://support.google.com/youtube/answer/1646861">create a channel and upload a video</a>.</p> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-faqs'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-faqs', 'index': 6}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--7" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-7" id="id-panel-header-7"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-1 lb-font-weight-400">Where can I get help with my video ad?</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-7" role="region" aria-labelledby="id-panel-header-7"> <div class="lb-expansion-panel__surface-content"> <p>There are <a href="../resources/creative-resources/">free YouTube creative tools</a> that you can use to make your own video ad. If you need more help, <a href="https://enterprisemarketingportal.google/auth/find-a-partner?certificationsFilters=Creative&a=857632567">our trusted creative partners</a> can work with you to edit existing videos and images into an ad or create one from scratch.</p> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-faqs'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-faqs', 'index': 7}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--8" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-8" id="id-panel-header-8"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-1 lb-font-weight-400">How do I start a YouTube live stream?</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-8" role="region" aria-labelledby="id-panel-header-8"> <div class="lb-expansion-panel__surface-content"> <p>YouTube Live is a great way to engage with your audience in real time with a video feed, chat and more. To start live streaming from your computer</p> <ol> <li>Go to YouTube</li> <li>From the top right, click Create <img role="presentation" src="/ads/static/images/icon-camera.svg"> > <strong>Go live</strong></li> <li>If you haven't already, follow the prompts to verify your channel</li> </ol> <p>Enabling your first live stream may take up to 24 hours. Once enabled, you can live stream instantly. Note that you'll need at least 1,000 subscribers to <a href="https://support.google.com/youtube/answer/2474026?ref_topic=9257984">live stream from a phone or tablet</a>.</p> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> </section> </div> <div class="ytads-scrim"></div> </main> <aside class="lb-grid ytads-video-modal ytads-video-modal--hidden ytads-js-video-modal" lb-auto-init="VideoModal" aria-hidden="true"> <div class="lb-grid__cell lb-grid__cell--offset-2-span-8 ytads-video-modal__inner ytads-js-video-modal-content"> <div class="ytads-video-modal__header"> <button class="ytads-video-modal__close-button ytads-js-video-modal-close"> <svg viewBox="0 0 45 45" xmlns="http://www.w3.org/2000/svg"><g fill-rule="nonzero" fill="#ccc"><path d="M22.5 0C10.074 0 0 10.074 0 22.5S10.074 45 22.5 45 45 34.926 45 22.5 34.926 0 22.5 0zm0 2C33.822 2 43 11.178 43 22.5S33.822 43 22.5 43 2 33.822 2 22.5 11.178 2 22.5 2z"/><path d="M29.208 17.143l-1.35-1.351-5.358 5.357-5.357-5.357-1.351 1.35 5.357 5.358-5.357 5.357 1.35 1.351 5.358-5.357 5.357 5.357 1.351-1.35-5.357-5.358z"/></g></svg> </button> </div> <div class="ytads-video-modal__iframe-wrapper"> <div class="lb-js-video-iframe ytads-video-modal__player" lb-auto-init="LBPlayer" lb-options='{ "playerVars": { "showinfo": "0", "rel": "0" }, "name": "modal-player", "uid": "video-modal-player" }'> </div> </div> </div> </aside> <footer class="lb-footer" role="contentinfo" lb-auto-init="LBFooter"> <div class="lb-footer__inner"> <section class="lb-footer__section lb-footer__social"> <h3 class="lb-font-footnote lb-font--no-crop lb-font-weight-500 lb-footer__social-headline"> Connect </h3> <a class="lb-footer__social-link" href="https://twitter.com/YouTube" target="_blank" rel="noreferrer nofollow" aria-label="Twitter" title="Twitter"> <svg viewBox="0 0 20 18" xmlns="http://www.w3.org/2000/svg"><path d="M20 2.745a8.121 8.121 0 0 1-2.357.655 4.158 4.158 0 0 0 1.804-2.3 8.153 8.153 0 0 1-2.605 1.01A4.074 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1.51c-.5-.5-1.002-.808-1.594-1.038C14.323.25 13.67.098 12.711.054 11.75.01 11.444 0 9 0zm0 4.378a4.622 4.622 0 1 0 0 9.244 4.622 4.622 0 0 0 0-9.244zM9 12a3 3 0 1 1 0-6 3 3 0 0 1 0 6zm5.884-7.804a1.08 1.08 0 1 1-2.16 0 1.08 1.08 0 0 1 2.16 0z" fill-rule="nonzero"/></svg> </a> <a class="lb-footer__social-link" href="https://www.facebook.com/youtube/?ref=br_r" target="_blank" rel="noreferrer nofollow" aria-label="Facebook" title="Facebook"> <svg viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M13.524 19.608v-7.59h2.547l.382-2.958h-2.93V7.17c0-.856.238-1.44 1.467-1.44h1.566V3.084c-.271-.036-1.2-.117-2.282-.117-2.259 0-3.805 1.379-3.805 3.91V9.06H7.915v2.958h2.554v7.59H1.082A1.082 1.082 0 0 1 0 18.526V1.082C0 .484.484 0 1.082 0h17.444c.597 0 1.082.484 1.082 1.082v17.444c0 .597-.485 1.082-1.082 1.082h-5.002z" fill-rule="evenodd"/></svg> </a> </section> <section class="lb-footer__section lb-footer__standard"> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--about-youtube" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-1" id="id-panel-header-1"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> About YouTube </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-1" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"> <a 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href="https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators/podcasts/"> YouTube Podcasts </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/ads/how-it-works/set-up-a-campaign/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://tv.youtube.com/"> YouTube TV </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-business" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-3" id="id-panel-header-3"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For business </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" 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States) </option> <option value="/intl/es_us/ads/faqs/" > español (Estados Unidos) </option> <option value="/intl/fr_ca/ads/faqs/" > français (Canada) </option> <option value="/intl/hi_in/ads/faqs/" > हिन्दी (भारत) </option> <option value="/intl/ms_my/ads/faqs/" > Melayu (Malaysia) </option> </select> </div> </div> </section> </div> </footer> <section class="lb-footer__section lb-footer__terms lb-hide"> <h4>Terms and conditions for this offer:</h4> <p><strong>In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.</strong></p> <ol> <li>Offer available to customers with a billing address in the United States only. One promotional code per advertiser.</li> <li>To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.</li> <li>To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.</li> <li>Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.</li> <li>Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.</li> <li>You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.</li> <li>Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.</li> </ol> <p><a class="lb-button" href="http://www.google.com/ads/coupons/terms.html" rel="noreferrer noopener" target="_blank"> Full terms and conditions can be found here </a></p> </section> <script type="application/ld+json" nonce="lhyZh-mzVbtNl9gdjuM-sA"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How much do YouTube ads cost?", "acceptedAnswer": { "@type": "Answer", "text": "<p>YouTube ads can work for almost any <a href=\"../how-it-works/set-up-a-campaign/budget/\">budget</a>, and how much you spend is always up to you. You also have the option to set your account to <a href=\"https://support.google.com/google-ads/answer/1704418\">bill automatically or manually</a>. </p><br><p>Ads pricing depends on the format that you choose. Learn about pricing for <a href=\"../how-it-works/set-up-a-campaign/awareness/\">awareness</a>, <a href=\"../how-it-works/set-up-a-campaign/consideration/\">consideration</a> and <a href=\"../how-it-works/set-up-a-campaign/action/\">action</a> ad formats.</p>" } }, { "@type": "Question", "name": "Do I need a Google Ads account to advertise on YouTube?", "acceptedAnswer": { "@type": "Answer", "text": "<p>Yes. Google Ads helps businesses run ads across the entire Google advertising platform, which includes YouTube. This means that you'll set up, run and manage your YouTube Ads campaign with a Google Ads account. 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When you set up a YouTube ads campaign, you'll choose the people you want to see your ad based on age, location, interests and more. Learn how you can use video ads to reach the right <a href=\"../how-it-works/set-up-a-campaign/audience/\">audience</a>.</p>" } }, { "@type": "Question", "name": "Do I need a YouTube channel to advertise?", "acceptedAnswer": { "@type": "Answer", "text": "<p>Yes. You'll need to upload your video ad to your YouTube channel before you set up a campaign. Learn how to <a href=\"https://support.google.com/youtube/answer/1646861\">create a channel and upload a video</a>.</p>" } }, { "@type": "Question", "name": "Where can I get help with my video ad?", "acceptedAnswer": { "@type": "Answer", "text": "<p>There are <a href=\"../resources/creative-resources/\">free YouTube creative tools</a> that you can use to make your own video ad. If you need more help, <a href=\"https://enterprisemarketingportal.google/auth/find-a-partner?certificationsFilters=Creative&a=857632567\">our trusted creative partners</a> can work with you to edit existing videos and images into an ad or create one from scratch.</p>" } }, { "@type": "Question", "name": "How do I start a YouTube live stream?", "acceptedAnswer": { "@type": "Answer", "text": "<p>YouTube Live is a great way to engage with your audience in real time with a video feed, chat and more. To start live streaming from your computer</p><br><ol><br><li>Go to YouTube</li><br><li>From the top right, click Create <img role=\"presentation\" src=\"/ads/static/images/icon-camera.svg\"> > <strong>Go live</strong></li><br><li>If you haven't already, follow the prompts to verify your channel</li><br></ol><br><p>Enabling your first live stream may take up to 24 hours. Once enabled, you can live stream instantly. 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