CINXE.COM
Marketing the AMC Model
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<div id="jmc-message"></div> <div id="component-wrap"> <table class="contentpaneopen"> <tr> <td valign="top"> <h1>Marketing the AMC Model</h1> <h2>AMCI Marketing Research</h2> <p>To advance awareness of and interest in the AMC model through valid and credible data, AMCI is committed to an ongoing research program with cyclical focus on client needs and opportunities, model strengths and benefits, the overall impact and influence of our industry, and association management trends and solutions provided by the model.</p> <p> <img title="Marketing the AMC Model" src="https://amci.memberclicks.net/assets/site/Marketing-the-AMC-Model.png" alt="Marketing the AMC Model" /></p> <h2>AMC-Management Model Continues to Outperform</h2> <p>The results are in – AMC-management model generated more consistent operating surpluses and grew reserves to a greater extent between 2006 and 2015 than did the non-AMC-model (i.e., directly employed staff and full financial responsibility for occupancy and 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A complete report of the findings, methodology and list of organizations studied are in: “AMC-Managed Organizations Generate Operating Surpluses More Consistently over 10-Year Study Period Than Organizations Not Managed by AMCs.” The data analyzed was all extracted from each organization’s 990 filings over the 10-year period. <a href="https://amci.memberclicks.net/assets/docs/10-Year-Surplus-Study-articl.pdf">Click here for the full article</a>.</p> <h2>Marketing the AMC Model to Potential Clients: Infographic</h2> <p><a href="https://amci.memberclicks.net/assets/docs/Marketing_Research/AMCI%202024%20Membership%20Insight%20Inforgraphic.pdf" target="_blank"><img src="https://amci.memberclicks.net/assets/docs/Model_Performance/AMCI%202024%20Membership%20Insight%20Inforgraphic.jpg" alt="" width="661" height="855" /></a></p> <p>Research done by AMCI over the last two years tells a strong story on the positive impact of the AMC model for associations. 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