Powerleague | Website & Mobile App | Omni-Channel

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Their focus has primarily been football pitches, however they also provide other facilities, pitches and courts, as well as venue hire, parties and events.</p> <p>They were ready to take their business to the next level and invest in their digital customer experience.</p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">10 Months</dd> <dt class="title">Sector:</dt> <dd class="text">Sport & Leisure</dd> <dt class="title">Target type:</dt> <dd class="text">B2B & B2C</dd> <dt class="title">Demographic:</dt> <dd class="text">Sport Players, Parents & Corporate</dd> <dt class="title">App Goal:</dt> <dd class="text">Increase Bookings & Consolidate Business</dd> <dt class="title">Deliverables</dt> <dd class="text">UX Design, UI Design, Mobile App Development, Web Design, Web Development, WordPress, Digital Marketing</dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201120'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/Highlight-frames-2.jpg" alt="" height="1120" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201614%201000'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/Web-mockup-frame-6.jpg" alt="" height="1000" width="1614" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -two_columns v-padding" style=" padding-top: 0%;"> <div class="inner"> <dl class="list" data-pnp-animate="fadeInLeft"> <dt class="title">Scope</dt> <dd class="content"><ul> <li class="li1"><span class="s2">Adobe XD Wireframe Prototypes</span></li> <li class="li1"><span class="s2">Adobe XD Design Prototypes</span></li> <li class="li1"><span class="s2">WordPress Development</span></li> <li>React Native Development</li> <li>API Consultation & Mapping</li> <li><span class="s2">Complex API Integrations</span></li> <li>Website & Booking Flow</li> <li><a href="https://instinctive.agency/mobile-app-developers-uk/">Mobile App</a></li> <li class="li1"><span class="s2">Multi-territory & Multilingual</span></li> <li class="li1"><span class="s2">SEO Strategy</span></li> </ul> </dd> </dl> <dl class="list" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> <dt class="title">Resource</dt> <dd class="content"><ul> <li class="li1"><span class="s2">1 x Creative Director</span></li> <li class="li1"><span class="s2">2 x UX / UI Designers</span></li> <li>1 x Technical Lead</li> <li class="li1"><span class="s2">2 x WordPress Developers</span></li> <li>2 x Backend Developers</li> <li>3 x React Native Developers</li> <li class="li1"><span class="s2">1 x Digital Marketing Specialist</span></li> <li class="li1"><span class="s2">2 x Quality Assurance Testers</span></li> <li class="li1"><span class="s2">1 x Technical Project Manager</span></li> </ul> </dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style="padding-top: 0%; background-color: #ffffff;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="padding-bottom: 80px !important;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201614%20800'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/Image-block-row-x3.jpg" alt="" height="800" width="1614" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style="padding-top: 0%; background-color: #ffffff;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="padding-bottom: 80px !important;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201614%201000'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/1614-x-1000px-Image-Frame-19.jpg" alt="" height="1000" width="1614" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 10%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">The challenge</h2> <p>Powerleague challenged us to consolidate their 2 websites into a single site, making them the largest pitch booking website in the UK. Our brief was to combine the sites while improving the accessibility of information and the overall user experience. The new website needed to be scalable, automated, and drive performance improvements – increasing the number of bookings and delivering a market leading design.</p> <p>Powerleague identified the opportunity to launch a new mobile app that could be used alongside the website. They wanted a fresh design and intuitive user flows that were consistent with the website to showcase their offering and increase bookings.</p> <p>The new website and app needed to integrate with Powerleague’s booking software and dynamically pull information into the interfaces. The project would move Powerleague towards an omni-channel offering that seamlessly combines multiple user touch points and interfaces while providing a consistent user experience and data.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style="padding-top: 0%; background-color: #ffffff;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="padding-bottom: 80px !important;" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://instinctive.agency/wp-content/uploads/2024/02/Mobile-collage-powerleague-1-scaled-1.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Our approach</h2> <p>We started the project with a research phase where our UX team explored complex booking flows within and outside of Powerleague’s industry. We focused on flows that had complex search and booking requirements and managed large amounts of data. Our goal was to gain insight into how other businesses managed their user flows.</p> <p>Using insights from the research phase, we created a comprehensive set of website and mobile app designs. Our team transformed the designs into clickable prototypes for the client to test and review.</p> <p>We developed the new website and mobile app, automating as much information as possible by integrating with Powerleague’s booking software. We dynamically pull information from the booking software into the website and app based on the user’s search, keeping load speeds high while streamlining the user experience. Our approach enabled us to offer dynamic search results where users only see results that are available for booking, reducing the cognitive burden and increasing conversion rates.</p> <p><a class="btn -medium-grey -external-link" href="https://www.powerleague.com/" target="_blank" rel="noopener">Visit the website</a></p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style="padding-top: 0%; background-color: #ffffff;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="padding-bottom: 80px !important;" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://instinctive.agency/wp-content/uploads/2024/02/research-1-scaled-1.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style="padding-top: 0%; background-color: #ffffff;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="padding-top: 80px !important;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201614%20800'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/Image-block-row-x2-2.jpg" alt="" height="800" width="1614" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">The search</h2> <p>The new search function uses IP detection to search for pitch booking venues near the user, reducing the steps required to find a pitch. It automatically pulls the 2 most similar venues alongside any selected venue, enabling users to compare within a single booking flow window.</p> <p>Powerleague has a different booking flow and available booking horizon for each type of booking and location. The website and app incorporate these tailored flows, guiding users through the requirements and availability for their booking. For example, Powerleague only accepts football pitch bookings up to 10 days ahead and this is reflected on the football booking flow and calendar view.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_long_image" style=""> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202132%201440'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/1066-x-720-px-Image-Frame-2-1.jpg" alt="" height="1440" width="2132" /> </div> <div class="content-container"> <div class="showcase-content content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Powerleague’s website needed to manage a colossal amount of data, with millions of potential combinations of venues, pitches and time slots.</p> </div> </div> </div> </div> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202132%201600'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/1066-x-800px-Image-Frame2.jpg" alt="" height="1600" width="2132" /> </div> <div class="content-container"> <div class="showcase-content content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Customers can easily compare time slots, availability and pricing.</p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style="padding-top: 0%; "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201586'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/Web-mockup-frame2-1-scaled-1.jpg" alt="" height="1586" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style="padding-top: 0%; "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="padding-bottom: 80px !important;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201586'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/Web-mockup-frame-8-1-scaled-1.jpg" alt="" height="1586" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 10%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">The booking flow</h2> <p>We display pricing in a calendar view that enables users to see the cost of different time slots and select the best deal for them. The majority of bookings are made for peak time slots so we automatically show these first.</p> <p>To encourage repeat business, users are able to block book during the checkout, increasing the value of the booking for Powerleague and simplifying the booking process for users.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style="padding-top: 0%; "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="padding-bottom: 80px !important;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201269'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/powerleague-double-image-2-scaled-1.jpg" alt="" height="1269" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="padding-bottom: 80px !important;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201614%201000'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/Powerleague-image-1.jpg" alt="" height="1000" width="1614" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row -padding-none fourty-sixty-layout"> <div class="col-xs-12 col-sm-4 "> </div> <div class="col-xs-12 col-sm-8 "> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201066%20720'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/green-1.jpg" alt="" height="720" width="1066" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large text-dark" style=" padding-top: 20%;padding-bottom: 0%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">API consultation & integration</h2> <p>To deliver the strongest user journeys, the booking software API needed to be customised. We planned the website functionality and created a brief outlining the endpoints that needed to be delivered by the booking software team.</p> <p>We collaborated with Powerleague’s software team to develop new endpoints and ensure that information was seamlessly passed in both directions between the app, website and booking system.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_wide_image" style=""> <div class="inner v-padding" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201561%201000'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/1614-x-1000px-Image-Frame-21-1-e1695215314282.jpg" alt="" height="1000" width="1561" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> The brand </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We extended the brand for digital use, creating shape form and animations that can be used across the site.</p> </div> </div> </div> </div> <div class="inner v-padding" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201614%201000'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/green-mobiles-1.jpg" alt="" height="1000" width="1614" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> API & cache </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>The website is cached to deliver fast results and the cache is updated every 2 hours to ensure data is current.</p> </div> </div> </div> </div> <div class="inner v-padding" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201614%20870'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/1614-x870px-Image-Frame.jpg" alt="" height="870" width="1614" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> The menu </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>The mega-menu was structured to combine the key content from both websites, ensuring that the user journey is smooth and content is accessible.</p> </div> </div> </div> </div> <div class="inner v-padding" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_3" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201614%201000'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/Web-mockup-frame11-1.jpg" alt="" height="1000" width="1614" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Map view </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Visitors can use the map search to find a venue near them.</p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large text-dark" style=" padding-top: 0%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Going Headless</h2> <p>We delivered Powerleague’s project using a headless approach. We utilised their backend booking system as the backend engine for the site data and WordPress as the ‘head’. WordPress gives Powerleague a very high level of customisation and content management while the backend booking system enables us to effectively manage data and bookings.</p> <p>This approach moves Powerleague towards an omni-channel offering, where the mobile app and website have distinct user journeys, functionality and user interfaces but pull data from a consistent data source. This enables users to have a consistent experience across devices while benefiting from different interfaces.</p> <p>The headless solution enables us to maintain rapid load speeds and a high level of security, despite the large amount of data being handled.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="padding-bottom: 5.75%;" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://instinctive.agency/wp-content/uploads/2024/02/1614-x870px-Image-Frame-3.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large text-dark" style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Multi-territory</h2> <p>The new website includes content for 2 territories, the UK and the Netherlands, and the website is available in English and Dutch.</p> <p>Our developers coded IP detection to direct users to the appropriate content based on their location, and our technical SEO team have optimised the website to ensure that the correct website content ranks in regional search engines.</p> <p>Powerleague have ambitious expansion plans and the new website sets them up for future growth and launches in new territories.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="padding-bottom: 5.75%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201586'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/1614-x-1000px-Image-Frame-22-1-scaled-1.jpg" alt="" height="1586" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large text-dark" style=" padding-top: 0%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">The mobile app</h2> <p>A ginormous amount of data needed to be available to customers via the <a href="https://instinctive.agency/mobile-app-developers-uk/">mobile app</a>, including venue details, availability, variable pricing and event information. Handling this information on a small mobile screen was a challenge. We needed to ensure that the user experience was simple and intuitive, while also delivering the full range of functionality.</p> <p>In the research phase, we explored complex mobile booking experiences across a range of industries including travel, hospitality and entertainment. We focused our research around search functionality, search results, filters, and content hierarchy, which enabled our design team to combine innovative mobile design with industry best practice to deliver a tremendous amount of data and functionality in an intuitive way for Powerleague’s customers.</p> <p>Our team developed the app in React Native and integrated with Powerleague’s booking software to present users with the data they needed as part of their booking experience.</p> <p> </p> <h2 class="heading8">New mobile functionality</h2> <p>Powerleague’s new mobile app hosts additional features that are exclusive to the app.</p> <p>Football Leagues were introduced alongside a Player Marketplace where football players can apply to join teams, and teams can place ads for players then manage applications and rate their performance.</p> <p><a href="https://apps.apple.com/gb/app/powerleague-home-of-5-a-side/id1164049491" target="_blank" rel="noopener"><img decoding="async" class="alignnone wp-image-11971" src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/ActionDownload-PlatformApp-Store-ColourBlack-1.png" alt="" width="210" height="71" /></a> <a href="https://play.google.com/store/apps/details?id=uk.co.powerleague&hl=en&gl=US&pli=1" target="_blank" rel="noopener"><img decoding="async" class="alignnone wp-image-11972" src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/10/StyleBlack-1.png" alt="" width="230" height="69" /></a></p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="padding-bottom: 5.75%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201586'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/1614-x-1000px-Image-Frame-23-scaled-1.jpg" alt="" height="1586" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201860%201080'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/Content-grid-1-1.png" alt="" height="1080" width="1860" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large text-dark" style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Marketing</h2> <p>Powerleague were keen to move towards a campaign based marketing strategy and needed a website that would provide the dexterity to create new content in line with campaigns. They needed full content control and the ability to move quickly.</p> <p>We delivered the website on WordPress which enables their team to manage and create new content independently.</p> <h2 class="heading8">SEO</h2> <p>Our team delivered an SEO strategy that was used to create and optimise the new website, setting Powerleague up for keyword growth in search engines.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-dark-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -testimonial2 " style=""> <div class="inner"> <div class="image-container"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20800'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/John-Gillesepe.jpeg" alt="" height="800" width="800" /> </div> </div> <blockquote class="quote-container"> <div class="heading2 content" data-pnp-animate="fadeIn"> <p><span style="color: #ffffff;">“1st big leap forward in terms of digital transformation at Powerleague with many more steps to come. Exciting times and of course all about making our customers lives easier and giving them quick and easy bookings with a host of leading edge enhancements to follow. ⚽️⚽️⚽️”</span></p> </div> <div class="author content"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20800'%3E%3C/svg%3E" data-src="https://instinctive.agency/wp-content/uploads/2024/02/John-Gillesepe.jpeg" alt="" height="800" width="800" /> </div> <div class="author-name" data-pnp-animate="fadeIn"> <p><span style="color: #ffffff;"><a class="linkedin" style="color: #ffffff;" href="https://www.linkedin.com/feed/update/urn:li:activity:7110625732283781122/" target="_blank" rel="nofollow noopener">John Gillespie, Chief Operating Officer, Powerleague</a></span></p> </div> </div> </blockquote> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 9%;padding-bottom: 4%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading1">Related work</h2> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6">  <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div class="col-xs-12"> <a href="https://instinctive.agency/mobile-app-developers-uk/emoquo/" class="inner" data-scrollax-parent="true"> <div class="image-container"> <div data-scrollax="properties: { 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