Health Care - Faculty & Research - Harvard Business School

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href="/faculty/topics/Pages/healthcare.aspx" class="ink" aria-current="page">Health Care</a><span class="txt-arrow" aria-hidden="true">→</span></li> </ul> <div class="row"> <div class="span12"> <h1 class="alpha light black mobile-hidden tablet-hidden"><span data-wcm-edit-node="Title">Health Care</span></h1> <h1 class="alpha regular black desktop-hidden" style="margin: 0;">Health Care</h1> </div> </div> <div class="row tablet-row"> <div class="span11"> <div class=""> <div class="sticky-header-hidden"></div> </div> </div> </div> <div class="shim22 mobile-hidden"></div> <div class="shim14 mobile-visible"></div> </div> </div> </div> <div class="inherit-bg" style="xborder:1px solid red;"> <div class="container tablet-container mobile-container vrule9" data-wcm-edit-url="/faculty/Lists/Topics/EditForm.aspx?ID=6"> <div class="row tablet-row mobile-row"> <div class="span9 tablet-span9"> <div class="research-hero sidebar"> <div class="inherit-bg"> <div class=""> <div class="carousel-container"> <ul class="carousel-panels"> <li> <div class="row desktop-visible"> <div class="span2 sidebar-image"><img loading="lazy" src="https://www.hbs.edu/Style%20Library/api/headshot.aspx?id=6426" class="fluid stroke4 white-border" alt=""></div> <div class="span7 trim-container" data-wcm-edit-url="" data-wcm-edit-position="left" style="max-height:400px;"> <div style="padding-right: 20px;"> <ul class="linear mu-uc"> <li>February 2015</li> <li class="ash">Supplement</li> </ul> <div class="shim10"></div><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=48544" class="no-append"> <h2 class="delta">The Affordable Care Act (A): Legislative Strategy in the House of Representatives</h2></a><div class="shim15"></div> <div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6426&click=byline">Joseph L. Bower</a> and Michael Norris</div> <div class="shim12"></div> <p class="trim-ellipsis">In early 2009, the Obama administration and the Democratically-led Congress began working on what would eventually become the Affordable Care Act. The (A) case in this series discusses the legislative strategy in the House of Representatives, where three different committees each had jurisdiction over health care legislation.</p> </div> </div> </div> <div class="row-left tablet-visible mobile-visible"> <div class="span1"><img loading="lazy" src="https://www.hbs.edu/Style%20Library/api/headshot.aspx?id=6426" class="fluid stroke4 white-border" alt=""></div> <div class="span99"> <div class="readmore" style="max-height:none;"> <ul class="linear mu-uc"> <li>February 2015</li> <li class="ash">Supplement</li> </ul> <div class="shim10"></div><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=48544" class="no-append"> <h2 class="beta">The Affordable Care Act (A): Legislative Strategy in the House of Representatives</h2></a><div class="shim15"></div> <div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6426&click=byline">Joseph L. Bower</a> and Michael Norris</div> <div class="shim12"></div> <p>In early 2009, the Obama administration and the Democratically-led Congress began working on what would eventually become the Affordable Care Act. The (A) case in this series discusses the legislative strategy in the House of Representatives, where three different committees each had jurisdiction over health care legislation.</p> </div> </div> </div> </li> <li> <div class="row desktop-visible"> <div class="span2 sidebar-image"><img loading="lazy" src="https://www.hbs.edu/Style%20Library/api/headshot.aspx?id=6476" class="fluid stroke4 white-border" alt=""></div> <div class="span7 trim-container" data-wcm-edit-url="" data-wcm-edit-position="left" style="max-height:400px;"> <div style="padding-right: 20px;"> <ul class="linear mu-uc"> <li class="ash">Blog Post</li> </ul> <div class="shim10"></div><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=48486" class="no-append"> <h2 class="delta">Innovation in Health Care Education: A Call to Action</h2></a><div class="shim15"></div> <div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6476&click=byline">Regina E. Herzlinger</a>, Vasant Kumar, Kevin Schulman and Karen Staman</div> <div class="shim12"></div> <p class="trim-ellipsis">Health care administration educators are at a crossroads: the health care sector is rife with inefficiencies, erratic quality, unequal access, and sky-high costs, complex problems which call for innovative solutions, and yet, according to our content analysis of top U.S. health administration schools and a recent article in the Lancet, our educational systems focus their curricula on isolated,theoretical subjects, such as analytics and quantitative problem solving, rather than the team-oriented, practical problem-solving skills required for innovation. All too often, when graduates of these programs enter the workforce, they find themselves unequipped to meet the challenges for innovation of 21st century health care.</p> </div> </div> </div> <div class="row-left tablet-visible mobile-visible"> <div class="span1"><img loading="lazy" src="https://www.hbs.edu/Style%20Library/api/headshot.aspx?id=6476" class="fluid stroke4 white-border" alt=""></div> <div class="span99"> <div class="readmore" style="max-height:none;"> <ul class="linear mu-uc"> <li class="ash">Blog Post</li> </ul> <div class="shim10"></div><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=48486" class="no-append"> <h2 class="beta">Innovation in Health Care Education: A Call to Action</h2></a><div class="shim15"></div> <div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6476&click=byline">Regina E. Herzlinger</a>, Vasant Kumar, Kevin Schulman and Karen Staman</div> <div class="shim12"></div> <p>Health care administration educators are at a crossroads: the health care sector is rife with inefficiencies, erratic quality, unequal access, and sky-high costs, complex problems which call for innovative solutions, and yet, according to our content analysis of top U.S. health administration schools and a recent article in the Lancet, our...</p> </div> </div> </div> </li> <li> <div class="row desktop-visible"> <div class="span2 sidebar-image"><img loading="lazy" src="https://pubwww.hbs.edu/faculty/PublishingImages/magnify.svg" class="fluid stroke4 white-border inherit-bg" alt=""></div> <div class="span7 trim-container" data-wcm-edit-url="" data-wcm-edit-position="left" style="max-height:400px;"> <div style="padding-right: 20px;"> <ul class="linear mu-uc"> <li>December 2014</li> <li class="ash">Article</li> </ul> <div class="shim10"></div><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=47595" class="no-append"> <h2 class="delta">No Margin, No Mission? A Field Experiment on Incentives for Public Services Delivery</h2></a><div class="shim15"></div> <div class="nu add-underline">By: Nava Ashraf, Oriana Bandiera and B. Kelsey Jack</div> <div class="shim12"></div> <p class="trim-ellipsis">A substantial body of research investigates the effect of pay for performance in firms, yet less is known about the effect of non-financial rewards, especially in organizations that hire individuals to perform tasks with positive social spillovers. We conduct a field experiment in which agents recruited by a public health organization to sell condoms are randomly allocated to four groups. Agents in the control group are hired as volunteers, whereas agents in the three treatment groups receive, respectively, a small monetary margin on each pack sold, a large margin, and a non-financial reward. The analysis yields three main findings. First, non-financial rewards are more effective at eliciting effort than either financial rewards or the volunteer contract and are also the most cost-effective of the four schemes. Second, non-financial rewards leverage intrinsic motivation and, contrary to existing laboratory evidence, financial incentives do not appear to crowd it out. Third, the responses to both types of incentives are stronger when their relative value is higher. Indeed, financial rewards are effective at motivating the poorest agents, and non-financial rewards are more effective when the peer group is larger. Overall, the findings demonstrate the power of non-financial rewards to motivate agents in settings where there are limits to the use of financial incentives.</p> </div> </div> </div> <div class="row-left tablet-visible mobile-visible"> <div class="span1 sidebar-image"><img loading="lazy" src="https://pubwww.hbs.edu/faculty/PublishingImages/magnify.svg" class="fluid stroke4 white-border inherit-bg" alt=""></div> <div class="span99"> <div class="readmore" style="max-height:none;"> <ul class="linear mu-uc"> <li>December 2014</li> <li class="ash">Article</li> </ul> <div class="shim10"></div><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=47595" class="no-append"> <h2 class="beta">No Margin, No Mission? A Field Experiment on Incentives for Public Services Delivery</h2></a><div class="shim15"></div> <div class="nu add-underline">By: Nava Ashraf, Oriana Bandiera and B. Kelsey Jack</div> <div class="shim12"></div> <p>A substantial body of research investigates the effect of pay for performance in firms, yet less is known about the effect of non-financial rewards, especially in organizations that hire individuals to perform tasks with positive social spillovers. We conduct a field experiment in which agents recruited by a public health organization to sell...</p> </div> </div> </div> </li> <li> <div class="row desktop-visible"> <div class="span2 sidebar-image"><img loading="lazy" src="https://pubwww.hbs.edu/faculty/PublishingImages/magnify.svg" class="fluid stroke4 white-border inherit-bg" alt=""></div> <div class="span7 trim-container" data-wcm-edit-url="" data-wcm-edit-position="left" style="max-height:400px;"> <div style="padding-right: 20px;"> <ul class="linear mu-uc"> <li>August 2001 (Revised January 2015)</li> <li class="ash">Case</li> </ul> <div class="shim10"></div><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=28366" class="no-append"> <h2 class="delta">SonoSite: A View Inside</h2></a><div class="shim15"></div> <div class="nu add-underline">By: Clayton Christensen and Jeremy Dann</div> <div class="shim12"></div> <p class="trim-ellipsis">After its spin-off from one of the world's largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite needs to decide if it should focus on new markets that will value the portability and ease of use of its products, or if it should evolve its offerings so that they appeal to radiologists and cardiologists, the largest purchasers of ultrasound systems.</p> </div> </div> </div> <div class="row-left tablet-visible mobile-visible"> <div class="span1 sidebar-image"><img loading="lazy" src="https://pubwww.hbs.edu/faculty/PublishingImages/magnify.svg" class="fluid stroke4 white-border inherit-bg" alt=""></div> <div class="span99"> <div class="readmore" style="max-height:none;"> <ul class="linear mu-uc"> <li>August 2001 (Revised January 2015)</li> <li class="ash">Case</li> </ul> <div class="shim10"></div><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=28366" class="no-append"> <h2 class="beta">SonoSite: A View Inside</h2></a><div class="shim15"></div> <div class="nu add-underline">By: Clayton Christensen and Jeremy Dann</div> <div class="shim12"></div> <p>After its spin-off from one of the world's largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite needs to decide if it should focus on new markets that will value the portability and ease of use of its products, or if it should evolve its offerings so that they appeal to radiologists and...</p> </div> </div> </div> </li> <li> <div class="row desktop-visible"> <div class="span2 sidebar-image"><img loading="lazy" src="https://www.hbs.edu/Style%20Library/api/headshot.aspx?id=6684" class="fluid stroke4 white-border" alt=""></div> <div class="span7 trim-container" data-wcm-edit-url="" data-wcm-edit-position="left" style="max-height:400px;"> <div style="padding-right: 20px;"> <ul class="linear mu-uc"> <li>March 2014 (Revised December 2014)</li> <li class="ash">Case</li> </ul> <div class="shim10"></div><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=46887" class="no-append"> <h2 class="delta">Vision 2020: Takeda and the Vaccine Business</h2></a><div class="shim15"></div> <div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6684&click=byline">John A. Quelch</a> and Margaret L. Rodriguez</div> <div class="shim12"></div> <p class="trim-ellipsis">In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003 and chief executive in 2009. By 2013, Takeda was in the midst of implementing its new Vision 2020 plan, a strategic plan for the evolving global corporation, which included developing a global vaccine business.</p> </div> </div> </div> <div class="row-left tablet-visible mobile-visible"> <div class="span1"><img loading="lazy" src="https://www.hbs.edu/Style%20Library/api/headshot.aspx?id=6684" class="fluid stroke4 white-border" alt=""></div> <div class="span99"> <div class="readmore" style="max-height:none;"> <ul class="linear mu-uc"> <li>March 2014 (Revised December 2014)</li> <li class="ash">Case</li> </ul> <div class="shim10"></div><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=46887" class="no-append"> <h2 class="beta">Vision 2020: Takeda and the Vaccine Business</h2></a><div class="shim15"></div> <div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6684&click=byline">John A. Quelch</a> and Margaret L. Rodriguez</div> <div class="shim12"></div> <p>In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003 and chief executive in 2009. By 2013, Takeda was in the midst of implementing...</p> </div> </div> </div> </li> <li> <div class="row desktop-visible"> <div class="span2 sidebar-image"><img loading="lazy" src="https://www.hbs.edu/Style%20Library/api/headshot.aspx?id=6487" class="fluid stroke4 white-border" alt=""></div> <div class="span7 trim-container" data-wcm-edit-url="" data-wcm-edit-position="left" style="max-height:400px;"> <div style="padding-right: 20px;"> <ul class="linear mu-uc"> <li>August 2015 (Revised August 2015)</li> <li class="ash">Case</li> </ul> <div class="shim10"></div><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=48380" class="no-append"> <h2 class="delta">Hoag Orthopedic Institute</h2></a><div class="shim15"></div> <div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6487&click=byline">Robert S. Kaplan</a> and Jonathan Warsh</div> <div class="shim12"></div> <p class="trim-ellipsis">Two groups of orthopedic surgeons form a joint venture with a community hospital to establish Hoag Orthopedic Institute, a for-profit hospital and two ambulatory service centers. By controlling and integrating all aspects of the patients' medical treatment, the physicians deliver superior outcomes, which they communicate with an annual public outcomes report. They also introduce bundled payment contracts with three insurers for orthopedic surgeries, and join a multi-hospital study for applying time-driven activity-based costing to identify process improvement and cost reduction opportunities. The case concludes with HOI leaders examining several options for expansion and growth.</p> </div> </div> </div> <div class="row-left tablet-visible mobile-visible"> <div class="span1"><img loading="lazy" src="https://www.hbs.edu/Style%20Library/api/headshot.aspx?id=6487" class="fluid stroke4 white-border" alt=""></div> <div class="span99"> <div class="readmore" style="max-height:none;"> <ul class="linear mu-uc"> <li>August 2015 (Revised August 2015)</li> <li class="ash">Case</li> </ul> <div class="shim10"></div><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=48380" class="no-append"> <h2 class="beta">Hoag Orthopedic Institute</h2></a><div class="shim15"></div> <div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6487&click=byline">Robert S. Kaplan</a> and Jonathan Warsh</div> <div class="shim12"></div> <p>Two groups of orthopedic surgeons form a joint venture with a community hospital to establish Hoag Orthopedic Institute, a for-profit hospital and two ambulatory service centers. By controlling and integrating all aspects of the patients' medical treatment, the physicians deliver superior outcomes, which they communicate with an annual public...</p> </div> </div> </div> </li> </ul> <div class="inherit-bg carousel-nav carousel-nav-centered"></div> </div> <div class="shim30"></div> </div> </div> </div> </div> <div class="span3 tablet-span3 vrule-offset"> <div class="mobile-hidden"> <div class="sidebar-spacing"> <div class="white"><svg xmlns="http://www.w3.org/2000/svg" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ext="http://www.hbs.edu/" width="120" height="120" id="Layer_1" data-name="Layer 1" viewBox="0 0 100 112"> <path fill="currentColor" d="M35,0A35,35,0,0,0,4.36,51.91a44.65,44.65,0,0,0,5.73,9c5,6.21,8,13.84,9.11,22.84H50.86Q52.48,70.27,60,60.93a43.75,43.75,0,0,0,6.31-10.18A35,35,0,0,0,35,0Zm2.24,105.81H28a6.92,6.92,0,0,0,13.75,0H37.26ZM19.66,101H50.41V97H19.66v4Zm0-9.58v0.71H50.41V91.38c0-.92,0-1.82.08-2.74H19.58C19.62,89.56,19.66,90.46,19.66,91.38Z"/></svg></div> <div class="shim12"></div> <h3 class="kappa-uc">Initiatives & Projects</h3> <div class="shim14"></div> <div class="nu add-underline">The <a href="http://www.hbs.edu/healthcare/Pages/default.aspx">Health Care Initiative</a> and the <a href="http://www.hbs.edu/socialenterprise/Pages/default.aspx">Social Enterprise Initiative</a> connect students, alumni, faculty, and practitioners to ideas, resources, and opportunities for collaboration that yield innovative models for health care practice.</div> <div class="shim21"></div><a href="http://www.hbs.edu/healthcare/Pages/default.aspx" class="btn-arrow-partial btn-arrow btn-right ">Health Care<span class="right"></span></a><div class="shim8"></div><a href="http://www.hbs.edu/socialenterprise/Pages/default.aspx" class="btn-arrow-partial btn-arrow btn-right ">Social Enterprise<span class="right"></span></a><div class="shim32 xteal-bg"></div> </div> </div> </div> </div> </div> </div> <div class="container mobile-container tablet-container vrule9"> <div class="cap mobile-cap tablet-cap"></div> <div class=""> <div class="row"> <div class="span9"> <div class="row tablet-row mobile-row "> <div class="span8 "> <p>Over the past several decades, HBS has built a foundation in health care research, from <a href="/faculty/Pages/profile.aspx?facId=6437">Clayton Christensen</a>'s application of <a href="/faculty/Pages/item.aspx?num=35729">disruptive innovations</a> and <a href="/faculty/Pages/profile.aspx?facId=6476">Regina </a><span>Herzlinger</span>'s concept of <a href="/faculty/Pages/item.aspx?num=30412">consumer-driven health care</a> to <a href="/faculty/Pages/profile.aspx?facId=6532">Michael Porter</a>'s use of <a href="/faculty/Pages/item.aspx?num=21319">competitive strategy principles</a>. Today our research focuses on </p> <p> <ul> <li>how management principles and best practices from other industries can be applied; </li> <li>how the process of innovation can be improved; </li> <li>how principles of strategy and consumer choice can be utilized; </li> <li>how information technology can expand access, decrease costs, and improve quality; </li> <li>how new approaches in developing nations can impact global health. </li> </ul> </p> <div class="mobile-visible"> <div class="hr4" style="margin-bottom:33px;margin-top:30px;"></div> <h2 class="gamma-uc">Initiatives & Projects</h2> <div class="shim20"></div> <p class="add-underline">The <a href="http://www.hbs.edu/healthcare/Pages/default.aspx">Health Care Initiative</a> and the <a href="http://www.hbs.edu/socialenterprise/Pages/default.aspx">Social Enterprise Initiative</a> connect students, alumni, faculty, and practitioners to ideas, resources, and opportunities for collaboration that yield innovative models for health care practice.</p><a href="http://www.hbs.edu/healthcare/Pages/default.aspx" class="btn-arrow-partial btn-arrow btn-right ">Health Care<span class="right"></span></a><div class="shim8"></div><a href="http://www.hbs.edu/socialenterprise/Pages/default.aspx" class="btn-arrow-partial btn-arrow btn-right ">Social Enterprise<span class="right"></span></a><div class="shim30"></div> </div> </div> </div> <div class="hr4" style="margin:6px 0px 34px 0px"></div> <div class="row tablet-row mobile-row "> <div class="span8 "> <div class="legacy-section-header"> <h2 class="legacy-section-header gamma-uc">Recent Publications</h2> </div> <div class="shim20"></div> <div class="fr-research-list"> <div class="media" data-wcm-edit-url=""> <div class="row-left"> <div class="span99"><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=66512" aria-label="Allurion: Competing in the Age of GLP-1 faculty & research publication detail page"> <h2 class="eta">Allurion: Competing in the Age of GLP-1</h2></a><div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=940114&click=byline">Satish Tadikonda</a>, <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6497&click=byline">Rajiv Lal</a>, David Lane and Sarah Sasso</div> <ul class="linear mu regular ash" style="margin-top: 5px;"> <li style="margin-right: 0px;"><span class="mu-uc regular">October 2024</span> | </li> <li style="margin-right: 0px;">Case | </li> <li>Faculty Research</li> </ul> <div class="shim10"></div> <div class="add-underline">Shantanu Gaur had built Allurion into a formidable business internationally, providing obesity patients with a less invasive option long before GLP-1 drugs became the latest craze. Selling Allurion's medical device across 60+ countries, he awaited FDA approval to bring his technology to patients in the US. As time ticked by, GLP-1 drugs came like a tsunami, seemingly conquering the weight-loss market. With approval seemingly coming soon, Gaur had to decide what his strategy should be in continuing to grow Allurion, dealing with the challenges of the GLP-1 craze, and preparing for long term success.</div> <div class="shim12"></div> <div class="mu regular add-underline"><span><strong>Keywords: </strong></span><a href="/faculty/research/publications/Pages/default.aspx?q=Corporate Entrepreneurship">Corporate Entrepreneurship</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Care and Treatment">Health Care and Treatment</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Global Strategy">Global Strategy</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Competitive Strategy">Competitive Strategy</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Medical Devices and Supplies Industry">Medical Devices and Supplies Industry</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Industry">Health Industry</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=United States">United States</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=United Kingdom">United Kingdom</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=France">France</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=India">India</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Brazil">Brazil</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Middle East">Middle East</a></div> <div class="shim10"></div> <div class="publication-extras-container toggle-container add-underline"> <div class="publication-extras" style="display: flex; flex-direction: row;"> <div><a href="#frCitation1" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Citation for Allurion: Competing in the Age of GLP-1">Citation</a></div> <div><a href="http://cb.hbsp.harvard.edu/cbmp/product/525011-PDF-ENG" class="pub-extra-item black mu" aria-label="Educators for Allurion: Competing in the Age of GLP-1">Educators</a></div> <div class="relatedpopout-trigger"><a href="#frRelated1" data-item-url="https://www.hbs.edu/faculty/Pages/item.aspx?num=66512" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Related publications about Allurion: Competing in the Age of GLP-1">Related</a></div> </div> <div id="frCitation1" class="frCitation nu has-slide" style="margin-top: 10px; display:none;">Tadikonda, Satish, Rajiv Lal, David Lane, and Sarah Sasso. "Allurion: Competing in the Age of GLP-1." Harvard Business School Case 525-011, October 2024.</div> <div id="frRelated1" class="frRelated nu has-slide" style="margin-top: 10px; display:none;"></div> </div> <div class="shim30"></div> </div> </div> </div> <div class="media" data-wcm-edit-url=""> <div class="row-left"> <div class="span99"><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=65766" aria-label="Greater Covid-19 Vaccine Uptake among enrollees Offered Health and Social Needs Case Management: Results from a Randomized Trial faculty & research publication detail page"> <h2 class="eta">Greater Covid-19 Vaccine Uptake among enrollees Offered Health and Social Needs Case Management: Results from a Randomized Trial</h2></a><div class="nu add-underline">By: Margae Knox, Elizabeth A. Hernandez, Daniel M. Brown, Jennifer Ahern, Mark D. Fleming, <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=1470202&click=byline">Crystal Guo</a> and Amanda L. Brewster</div> <ul class="linear mu regular ash" style="margin-top: 5px;"> <li style="margin-right: 0px;"><span class="mu-uc regular">October 2024</span> | </li> <li style="margin-right: 0px;">Article | </li> <li>Health Services Research</li> </ul> <div class="shim10"></div> <div class="add-underline">The CommunityConnect case management program for Medicaid beneficiaries is run by Contra Costa Health, a county safety net health system in California. Case management infrastructure modestly improved Covid-19 vaccine uptake in a population of Medicaid beneficiaries that over-represents social groups with barriers to early Covid-19 vaccination. Amidst mixed evidence on vaccination-specific incentives, leveraging trusted case managers and existing case management programs may be a valuable prevention strategy.</div> <div class="shim12"></div> <div class="mu regular add-underline"><span><strong>Keywords: </strong></span><a href="/faculty/research/publications/Pages/default.aspx?q=Health Care and Treatment">Health Care and Treatment</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Pandemics">Health Pandemics</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Medical Specialties">Medical Specialties</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Programs">Programs</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Human Needs">Human Needs</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Welfare">Welfare</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Industry">Health Industry</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=California">California</a></div> <div class="shim10"></div> <div class="publication-extras-container toggle-container add-underline"> <div class="publication-extras" style="display: flex; flex-direction: row;"> <div><a href="#frCitation2" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Citation for Greater Covid-19 Vaccine Uptake among enrollees Offered Health and Social Needs Case Management: Results from a Randomized Trial">Citation</a></div> <div style="min-width:110px;"><a href="https://www.hbs.edu/faculty/Pages/download.aspx?name=Health+Services+Research+-+2023+-+Knox+-+Greater+Covid%E2%80%9019+vaccine+uptake.pdf" class="pub-extra-item black mu" aria-label="Read Greater Covid-19 Vaccine Uptake among enrollees Offered Health and Social Needs Case Management: Results from a Randomized Trial Now">Read Now</a></div> <div class="relatedpopout-trigger"><a href="#frRelated2" data-item-url="https://www.hbs.edu/faculty/Pages/item.aspx?num=65766" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Related publications about Greater Covid-19 Vaccine Uptake among enrollees Offered Health and Social Needs Case Management: Results from a Randomized Trial">Related</a></div> </div> <div id="frCitation2" class="frCitation nu has-slide" style="margin-top: 10px; display:none;">Knox, Margae, Elizabeth A. Hernandez, Daniel M. Brown, Jennifer Ahern, Mark D. Fleming, Crystal Guo, and Amanda L. Brewster. <A HREF="https://www.hbs.edu/faculty/Pages/download.aspx?name=Health Services Research - 2023 - Knox - Greater Covid‐19 vaccine uptake.pdf">"Greater Covid-19 Vaccine Uptake among enrollees Offered Health and Social Needs Case Management: Results from a Randomized Trial."</A> <I>Health Services Research</I> 59, no. 5 (October 2024).</div> <div id="frRelated2" class="frRelated nu has-slide" style="margin-top: 10px; display:none;"></div> </div> <div class="shim30"></div> </div> </div> </div> <div class="media" data-wcm-edit-url=""> <div class="row-left"> <div class="span99"><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=66377" aria-label="The Health Equity Accelerator at Boston Medical Center faculty & research publication detail page"> <h2 class="eta">The Health Equity Accelerator at Boston Medical Center</h2></a><div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=774593&click=byline">Susanna Gallani</a>, Mary Witkowski and Katie Sonnefeldt</div> <ul class="linear mu regular ash" style="margin-top: 5px;"> <li style="margin-right: 0px;"><span class="mu-uc regular">September 2024</span> | </li> <li style="margin-right: 0px;">Case | </li> <li>Faculty Research</li> </ul> <div class="shim10"></div> <div class="add-underline">This case describes how Boston Medical Center, a hospital and safety net organization, changed its strategic approach to health equity after realizing that previous efforts were not sufficient to address the health disparities among their patients. In 2021, the Health Equity Accelerator was formed to coordinate this strategic approach, which adopted race-based disparities as their primary focus. Over three years the Accelerator demonstrated impressive reductions in racial and ethnic disparities in health outcomes among pregnant women and patients with diabetes. These results reinforced their drive to scale their innovative approach, and set an example for other institutions nationwide. However, scaling presented significant challenges: balancing replicable and standardized “off the shelf” solutions with distributing a “methodology” to enable other institutions to identify their own solutions to inequities in their patient population.</div> <div class="shim12"></div> <div class="mu regular add-underline"><span><strong>Keywords: </strong></span><a href="/faculty/research/publications/Pages/default.aspx?q=Health Care and Treatment">Health Care and Treatment</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Disorders">Health Disorders</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Innovation and Management">Innovation and Management</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Innovation Leadership">Innovation Leadership</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Innovation Strategy">Innovation Strategy</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Adaptation">Adaptation</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Business Strategy">Business Strategy</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Mission and Purpose">Mission and Purpose</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Decisions">Decisions</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Organizational Change and Adaptation">Organizational Change and Adaptation</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Organizational Structure">Organizational Structure</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Diversity">Diversity</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Race">Race</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Ethnicity">Ethnicity</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Urban Scope">Urban Scope</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Local Range">Local Range</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Industry">Health Industry</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Boston">Boston</a></div> <div class="shim10"></div> <div class="publication-extras-container toggle-container add-underline"> <div class="publication-extras" style="display: flex; flex-direction: row;"> <div><a href="#frCitation3" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Citation for The Health Equity Accelerator at Boston Medical Center">Citation</a></div> <div><a href="http://cb.hbsp.harvard.edu/cbmp/product/125039-PDF-ENG" class="pub-extra-item black mu" aria-label="Educators for The Health Equity Accelerator at Boston Medical Center">Educators</a></div> <div><a href="http://hbr.org/search/125039" class="pub-extra-item black mu" aria-label="Purchase The Health Equity Accelerator at Boston Medical Center">Purchase</a></div> <div class="relatedpopout-trigger"><a href="#frRelated3" data-item-url="https://www.hbs.edu/faculty/Pages/item.aspx?num=66377" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Related publications about The Health Equity Accelerator at Boston Medical Center">Related</a></div> </div> <div id="frCitation3" class="frCitation nu has-slide" style="margin-top: 10px; display:none;">Gallani, Susanna, Mary Witkowski, and Katie Sonnefeldt. <A HREF="http://hbr.org/product/The-Health-Equity-Acceler/an/125039-PDF-ENG">"The Health Equity Accelerator at Boston Medical Center."</A> Harvard Business School Case 125-039, September 2024.</div> <div id="frRelated3" class="frRelated nu has-slide" style="margin-top: 10px; display:none;"></div> </div> <div class="shim30"></div> </div> </div> </div> <div class="media" data-wcm-edit-url=""> <div class="row-left"> <div class="span99"><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=66430" aria-label="Sky Therapeutics: Innovating in Digital Therapeutics faculty & research publication detail page"> <h2 class="eta">Sky Therapeutics: Innovating in Digital Therapeutics</h2></a><div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=940114&click=byline">Satish Tadikonda</a>, Olivia Reszczynski and William Marks</div> <ul class="linear mu regular ash" style="margin-top: 5px;"> <li style="margin-right: 0px;"><span class="mu-uc regular">August 2024</span> | </li> <li style="margin-right: 0px;">Case | </li> <li>Faculty Research</li> </ul> <div class="shim10"></div> <div class="add-underline">Shad Faraz and Alex Youssef were intrigued by the opportunities in the relatively new area of Digital Therapeutics. Despite initial successes, early entrants had struggled with reimbursement and revenue-predictability challenges. However, venture investors still continued to be enthusiastic about the space, prompting Faraz and Youssef to dive headfirst into the world of entrepreneurship and found Sky Therapeutics. Although their decision to pursue their startup full-time was exciting, they also needed to tackle pressing questions and unique challenges around the right clinical problem to target and with what technological and behavioral mechanism. Would the digital therapeutics space flourish or flop, and how would that affect Sky's prospects?</div> <div class="shim12"></div> <div class="mu regular add-underline"><span><strong>Keywords: </strong></span><a href="/faculty/research/publications/Pages/default.aspx?q=Business Startups">Business Startups</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Entrepreneurship">Entrepreneurship</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Mission and Purpose">Mission and Purpose</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Care and Treatment">Health Care and Treatment</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Technological Innovation">Technological Innovation</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Business Strategy">Business Strategy</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Industry">Health Industry</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Technology Industry">Technology Industry</a></div> <div class="shim10"></div> <div class="publication-extras-container toggle-container add-underline"> <div class="publication-extras" style="display: flex; flex-direction: row;"> <div><a href="#frCitation4" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Citation for Sky Therapeutics: Innovating in Digital Therapeutics">Citation</a></div> <div><a href="http://cb.hbsp.harvard.edu/cbmp/product/825071-PDF-ENG" class="pub-extra-item black mu" aria-label="Educators for Sky Therapeutics: Innovating in Digital Therapeutics">Educators</a></div> <div class="relatedpopout-trigger"><a href="#frRelated4" data-item-url="https://www.hbs.edu/faculty/Pages/item.aspx?num=66430" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Related publications about Sky Therapeutics: Innovating in Digital Therapeutics">Related</a></div> </div> <div id="frCitation4" class="frCitation nu has-slide" style="margin-top: 10px; display:none;">Tadikonda, Satish, Olivia Reszczynski, and William Marks. "Sky Therapeutics: Innovating in Digital Therapeutics." Harvard Business School Case 825-071, August 2024.</div> <div id="frRelated4" class="frRelated nu has-slide" style="margin-top: 10px; display:none;"></div> </div> <div class="shim30"></div> </div> </div> </div> <div class="media" data-wcm-edit-url=""> <div class="row-left"> <div class="span99"><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=66204" aria-label="Pioneering Pain Management: CWC Alliance Combats the Opioid Epidemic faculty & research publication detail page"> <h2 class="eta">Pioneering Pain Management: CWC Alliance Combats the Opioid Epidemic</h2></a><div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=774593&click=byline">Susanna Gallani</a>, Karen L. Sedatole and Sarah Mehta</div> <ul class="linear mu regular ash" style="margin-top: 5px;"> <li style="margin-right: 0px;"><span class="mu-uc regular">August 2024</span> | </li> <li style="margin-right: 0px;">Case | </li> <li>Faculty Research</li> </ul> <div class="shim10"></div> <div class="add-underline">Set in March 2024, this case is about CWC Alliance (CWC), a nonprofit working to prevent opioid addiction in the U.S. Founder Cammie Wolf Rice launched CWC in 2018 after her son, Christopher Wolf, died of a heroin overdose. Wolf’s dependence on opioids stemmed from a prescription he received at the age of 17 after several surgeries. Looking back, Rice wishes a healthcare worker had educated her and her son on the dangers of opioids before they were discharged. CWC created the role of the Life Care Specialist (LCS)—a care coach offering an extra layer of support to patients and hospital staff by providing education, mental wellness support, and personalized alternative pain management strategies to post-operative patients. In 2020, CWC piloted the role at Grady Memorial Hospital, a busy trauma center in Atlanta, Georgia. By 2024, three LCSs worked at Grady as full-time employees. CWC is ready to expand to other hospitals, and the case finds Rice weighing the merits of several scaling strategies.</div> <div class="shim12"></div> <div class="mu regular add-underline"><span><strong>Keywords: </strong></span><a href="/faculty/research/publications/Pages/default.aspx?q=Health">Health</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Innovation and Invention">Innovation and Invention</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Jobs and Positions">Jobs and Positions</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Social Enterprise">Social Enterprise</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Strategy">Strategy</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Industry">Health Industry</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=United States">United States</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Georgia (state, US)">Georgia (state, US)</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Atlanta">Atlanta</a></div> <div class="shim10"></div> <div class="publication-extras-container toggle-container add-underline"> <div class="publication-extras" style="display: flex; flex-direction: row;"> <div><a href="#frCitation5" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Citation for Pioneering Pain Management: CWC Alliance Combats the Opioid Epidemic">Citation</a></div> <div><a href="http://cb.hbsp.harvard.edu/cbmp/product/125012-PDF-ENG" class="pub-extra-item black mu" aria-label="Educators for Pioneering Pain Management: CWC Alliance Combats the Opioid Epidemic">Educators</a></div> <div><a href="http://hbr.org/search/125012" class="pub-extra-item black mu" aria-label="Purchase Pioneering Pain Management: CWC Alliance Combats the Opioid Epidemic">Purchase</a></div> <div class="relatedpopout-trigger"><a href="#frRelated5" data-item-url="https://www.hbs.edu/faculty/Pages/item.aspx?num=66204" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Related publications about Pioneering Pain Management: CWC Alliance Combats the Opioid Epidemic">Related</a></div> </div> <div id="frCitation5" class="frCitation nu has-slide" style="margin-top: 10px; display:none;">Gallani, Susanna, Karen L. Sedatole, and Sarah Mehta. <A HREF="http://hbr.org/product/Pioneering-Pain-Managemen/an/125012-PDF-ENG">"Pioneering Pain Management: CWC Alliance Combats the Opioid Epidemic."</A> Harvard Business School Case 125-012, August 2024.</div> <div id="frRelated5" class="frRelated nu has-slide" style="margin-top: 10px; display:none;"></div> </div> <div class="shim30"></div> </div> </div> </div> <div class="media" data-wcm-edit-url=""> <div class="row-left"> <div class="span99"><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=66195" aria-label="Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior faculty & research publication detail page"> <h2 class="eta">Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior</h2></a><div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=1261075&click=byline">Olivia Zhao</a> and Anna D Sinaiko</div> <ul class="linear mu regular ash" style="margin-top: 5px;"> <li style="margin-right: 0px;"><span class="mu-uc regular">2024</span> | </li> <li style="margin-right: 0px;">Article | </li> <li>Academy of Management Best Paper Proceedings</li> </ul> <div class="shim10"></div> <div class="add-underline">High out-of-pocket (OOP) prices for prescription drugs create financial difficulties for patients, and cost-related underuse of medications can adversely patient health. Simultaneously, many physicians report a willingness to address affordability concerns with patients, but often do not have access to accurate estimates of OOP prices for a specific patient and medication. One proposed solution to help physicians prescribe in a more cost-conscious manner is a physician-targeted real-time price transparency intervention (called a real-time benefit tool, or RTBT) that displays patient-specific OOP price estimates at the time of prescribing. We study the implementation of an RTBT at a large health system to explore how physician prescribing behavior for diabetes medications changed after implementation. We find that the tool appeared to reinforce existing physician prescribing patterns, but those with more clinical experience with diabetes medication orders or more interactions with the tool did change their prescribing patterns. This and future evidence on this relatively new technology should help inform the future design and implementation of RTBTs.</div> <div class="shim12"></div> <div class="mu regular add-underline"><span><strong>Keywords: </strong></span><a href="/faculty/research/publications/Pages/default.aspx?q=Price">Price</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Care and Treatment">Health Care and Treatment</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Communication Technology">Communication Technology</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Technology Adoption">Technology Adoption</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Customer Focus and Relationships">Customer Focus and Relationships</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Industry">Health Industry</a></div> <div class="shim10"></div> <div class="publication-extras-container toggle-container add-underline"> <div class="publication-extras" style="display: flex; flex-direction: row;"> <div><a href="#frCitation6" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Citation for Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior">Citation</a></div> <div style="min-width:110px;"><a href="https://journals.aom.org/doi/epdf/10.5465/AMPROC.2024.249bp" class="pub-extra-item black mu" aria-label="Register to read Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior">Register to Read</a></div> <div class="relatedpopout-trigger"><a href="#frRelated6" data-item-url="https://www.hbs.edu/faculty/Pages/item.aspx?num=66195" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Related publications about Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior">Related</a></div> </div> <div id="frCitation6" class="frCitation nu has-slide" style="margin-top: 10px; display:none;">Zhao, Olivia, and Anna D Sinaiko. <A HREF="https://journals.aom.org/doi/epdf/10.5465/AMPROC.2024.249bp">"Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior."</A> <I>Academy of Management Best Paper Proceedings</I> 2024, no. 1 (2024).</div> <div id="frRelated6" class="frRelated nu has-slide" style="margin-top: 10px; display:none;"></div> </div> <div class="shim30"></div> </div> </div> </div> <div class="media" data-wcm-edit-url=""> <div class="row-left"> <div class="span99"><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=66188" aria-label="How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased? faculty & research publication detail page"> <h2 class="eta">How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?</h2></a><div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=220887&click=byline">Leemore S. Dafny</a>, Kate Ho and Edward Kong</div> <ul class="linear mu regular ash" style="margin-top: 5px;"> <li style="margin-right: 0px;"><span class="mu-uc regular">August 2024</span> | </li> <li style="margin-right: 0px;">Article | </li> <li>American Economic Journal: Economic Policy</li> </ul> <div class="shim10"></div> <div class="add-underline">Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name prescription drugs. Medicare bans such coupons on the grounds that they are kickbacks that induce utilization, but they are commonly used by commercially-insured enrollees. We estimate the causal effects of coupons for branded drugs without bioequivalent generics using variation in coupon introductions over time and comparing differential responses across enrollees in commercial and Medicare Advantage plans. Using data on net-of-rebate prices and quantities from a large Pharmacy Benefits Manager, we find that coupons increase quantity sold by 21-23% for the commercial segment relative to Medicare Advantage in the year after introduction, but do not differentially impact net-of-rebate prices, at least in the short-run. To quantify the equilibrium price effects of coupons, we employ individual-level data to estimate a discrete choice model of demand for multiple sclerosis drugs. We use our demand estimates to parameterize a model of drug price negotiations. For this category of drugs, we estimate that coupons raise negotiated prices by 8% and result in just under $1 billion in increased U.S. spending annually. Combined, the results suggest copayment coupons increase spending on couponed drugs without bioequivalent generics by up to 30 percent.</div> <div class="shim12"></div> <div class="mu regular add-underline"><span><strong>Keywords: </strong></span><a href="/faculty/research/publications/Pages/default.aspx?q=Prescription Drugs">Prescription Drugs</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Coupons">Coupons</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Impact">Impact</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Care and Treatment">Health Care and Treatment</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Markets">Markets</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Price">Price</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Spending">Spending</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Pharmaceutical Industry">Pharmaceutical Industry</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=United States">United States</a></div> <div class="shim10"></div> <div class="publication-extras-container toggle-container add-underline"> <div class="publication-extras" style="display: flex; flex-direction: row;"> <div><a href="#frCitation7" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Citation for How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?">Citation</a></div> <div style="min-width:110px;"><a href="https://www-aeaweb-org.ezp-prod1.hul.harvard.edu/articles?id=10.1257/pol.20220355" class="pub-extra-item black mu" aria-label="Find How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased? at Harvard">Find at Harvard</a></div> <div style="min-width:110px;"><a href="https://www.aeaweb.org/articles?id=10.1257/pol.20220355&&from=f" class="pub-extra-item black mu" aria-label="Register to read How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?">Register to Read</a></div> <div class="relatedpopout-trigger"><a href="#frRelated7" data-item-url="https://www.hbs.edu/faculty/Pages/item.aspx?num=66188" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Related publications about How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?">Related</a></div> </div> <div id="frCitation7" class="frCitation nu has-slide" style="margin-top: 10px; display:none;">Dafny, Leemore S., Kate Ho, and Edward Kong. <A HREF="https://www.aeaweb.org/articles?id=10.1257/pol.20220355&&from=f">"How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?"</A> <I>American Economic Journal: Economic Policy</I> 16, no. 3 (August 2024): 314–346.</div> <div id="frRelated7" class="frRelated nu has-slide" style="margin-top: 10px; display:none;"></div> </div> <div class="shim30"></div> </div> </div> </div> <div class="media" data-wcm-edit-url=""> <div class="row-left"> <div class="span99"><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=66171" aria-label="Providing Value and Equity in Medicare's Dementia Care Is a Must faculty & research publication detail page"> <h2 class="eta">Providing Value and Equity in Medicare's Dementia Care Is a Must</h2></a><div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=774593&click=byline">Susanna Gallani</a> and Lidia Moura</div> <ul class="linear mu regular ash" style="margin-top: 5px;"> <li style="margin-right: 0px;"><span class="mu-uc regular">July 24, 2024</span> | </li> <li style="margin-right: 0px;">Article | </li> <li>Newsweek</li> </ul> <div class="mu regular add-underline"><span><strong>Keywords: </strong></span><a href="/faculty/research/publications/Pages/default.aspx?q=Health Care and Treatment">Health Care and Treatment</a></div> <div class="shim10"></div> <div class="publication-extras-container toggle-container add-underline"> <div class="publication-extras" style="display: flex; flex-direction: row;"> <div><a href="#frCitation8" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Citation for Providing Value and Equity in Medicare's Dementia Care Is a Must">Citation</a></div> <div><a href="https://www.newsweek.com/providing-value-equity-medicares-dementia-care-must-opinion-1928672" class="pub-extra-item black mu" aria-label="Read Providing Value and Equity in Medicare's Dementia Care Is a Must Now">Read Now</a></div> <div class="relatedpopout-trigger"><a href="#frRelated8" data-item-url="https://www.hbs.edu/faculty/Pages/item.aspx?num=66171" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Related publications about Providing Value and Equity in Medicare's Dementia Care Is a Must">Related</a></div> </div> <div id="frCitation8" class="frCitation nu has-slide" style="margin-top: 10px; display:none;">Gallani, Susanna, and Lidia Moura. <A HREF="https://www.newsweek.com/providing-value-equity-medicares-dementia-care-must-opinion-1928672">"Providing Value and Equity in Medicare's Dementia Care Is a Must."</A> <I>Newsweek</I> (July 24, 2024).</div> <div id="frRelated8" class="frRelated nu has-slide" style="margin-top: 10px; display:none;"></div> </div> <div class="shim30"></div> </div> </div> </div> <div class="media" data-wcm-edit-url=""> <div class="row-left"> <div class="span99"><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=65851" aria-label="Replika AI: Alleviating Loneliness (A) faculty & research publication detail page"> <h2 class="eta">Replika AI: Alleviating Loneliness (A)</h2></a><div class="nu add-underline">By: <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=122194&click=byline">Shikhar Ghosh</a> and Shweta Bagai</div> <ul class="linear mu regular ash" style="margin-top: 5px;"> <li style="margin-right: 0px;"><span class="mu-uc regular">July 2024</span> | </li> <li style="margin-right: 0px;">Case | </li> <li>Faculty Research</li> </ul> <div class="shim10"></div> <div class="add-underline">Eugenia Kuyda launched Replika AI in 2017 as an empathetic digital companion to combat loneliness and provide emotional support. The platform surged in popularity during the COVID-19 pandemic, offering non-judgmental support to isolated users. By 2023, Replika boasted 10 million users, with 40% engaging in romantic partnerships with their Replikas. Kuyda's strategy of prioritizing users' emotional well-being over engagement metrics was successful: 85% users reported improved mood post-interaction. However, as users ventured into more intimate conversations with the AI, Kuyda faced a pivotal decision: Should she restrict these exchanges or embrace them as the platform's natural evolution? This choice was complicated by the need to safeguard Replika's brand, prevent misuse, while satisfying its diverse user base. The case explores the ethical boundaries of AI-human relationships and the evolving role of AI in addressing loneliness. It is suitable for courses in technology, entrepreneurship, AI, and ethics.</div> <div class="shim12"></div> <div class="mu regular add-underline"><span><strong>Keywords: </strong></span><a href="/faculty/research/publications/Pages/default.aspx?q=Entrepreneurship">Entrepreneurship</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Ethics">Ethics</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Pandemics">Health Pandemics</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=AI and Machine Learning">AI and Machine Learning</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Well-being">Well-being</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Technology Industry">Technology Industry</a></div> <div class="shim10"></div> <div class="publication-extras-container toggle-container add-underline"> <div class="publication-extras" style="display: flex; flex-direction: row;"> <div><a href="#frCitation9" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Citation for Replika AI: Alleviating Loneliness (A)">Citation</a></div> <div><a href="http://cb.hbsp.harvard.edu/cbmp/product/824088-PDF-ENG" class="pub-extra-item black mu" aria-label="Educators for Replika AI: Alleviating Loneliness (A)">Educators</a></div> <div><a href="http://hbr.org/search/824088" class="pub-extra-item black mu" aria-label="Purchase Replika AI: Alleviating Loneliness (A)">Purchase</a></div> <div class="relatedpopout-trigger"><a href="#frRelated9" data-item-url="https://www.hbs.edu/faculty/Pages/item.aspx?num=65851" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Related publications about Replika AI: Alleviating Loneliness (A)">Related</a></div> </div> <div id="frCitation9" class="frCitation nu has-slide" style="margin-top: 10px; display:none;">Ghosh, Shikhar, and Shweta Bagai. <A HREF="http://hbr.org/product/Replika-AI--Alleviating-L/an/824088-PDF-ENG">"Replika AI: Alleviating Loneliness (A)."</A> Harvard Business School Case 824-088, July 2024.</div> <div id="frRelated9" class="frRelated nu has-slide" style="margin-top: 10px; display:none;"></div> </div> <div class="shim30"></div> </div> </div> </div> <div class="media" data-wcm-edit-url=""> <div class="row-left"> <div class="span99"><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=65990" aria-label="Aidoc: Building a Hospital-Centric AI Platform faculty & research publication detail page"> <h2 class="eta">Aidoc: Building a Hospital-Centric AI Platform</h2></a><div class="nu add-underline">By: Ariel D. Stern and Susan Pinckney</div> <ul class="linear mu regular ash" style="margin-top: 5px;"> <li style="margin-right: 0px;"><span class="mu-uc regular">June 2024</span> | </li> <li style="margin-right: 0px;">Case | </li> <li>Faculty Research</li> </ul> <div class="shim10"></div> <div class="add-underline">In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of critical results for priority patients. Aidoc’s products detected over 75% of common acute pathologies visible on CT scans. The company had 20 algorithms used by over 900 global hospitals and had 17 FDA clearances—the highest number of any clinical AI company at the time. The company, which had initially produced point solutions, had evolved to manage a multisided network platform that hosted its own as well as its partners’ algorithms. Aidoc had a rich history of producing highly accurate AI products, but partnership allowed it to bring more innovative products to market. The company needed to determine how to continue to grow. Should it focus more on developing highly technical AI health care solutions or on developing and managing a platform to bring other company’s products to its growing customer base?</div> <div class="shim12"></div> <div class="mu regular add-underline"><span><strong>Keywords: </strong></span><a href="/faculty/research/publications/Pages/default.aspx?q=Business Growth and Maturation">Business Growth and Maturation</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Business Model">Business Model</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Business Organization">Business Organization</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Business Startups">Business Startups</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Disruption">Disruption</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Cost vs Benefits">Cost vs Benefits</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Decision Choices and Conditions">Decision Choices and Conditions</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Decisions">Decisions</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Private Sector">Private Sector</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Entrepreneurial Finance">Entrepreneurial Finance</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Global Range">Global Range</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Global Strategy">Global Strategy</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Globalized Markets and Industries">Globalized Markets and Industries</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Governance Compliance">Governance Compliance</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Governance Controls">Governance Controls</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Governing and Advisory Boards">Governing and Advisory Boards</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Policy">Policy</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Medical Specialties">Medical Specialties</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=AI and Machine Learning">AI and Machine Learning</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Digital Platforms">Digital Platforms</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Digital Transformation">Digital Transformation</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Technology Adoption">Technology Adoption</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Disruptive Innovation">Disruptive Innovation</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Innovation and Management">Innovation and Management</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Innovation Strategy">Innovation Strategy</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Laws and Statutes">Laws and Statutes</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Growth and Development Strategy">Growth and Development Strategy</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Growth Management">Growth Management</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Distribution">Distribution</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Product Development">Product Development</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Success">Success</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Performance Efficiency">Performance Efficiency</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Strategic Planning">Strategic Planning</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Research and Development">Research and Development</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Risk and Uncertainty">Risk and Uncertainty</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Business Strategy">Business Strategy</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Competitive Advantage">Competitive Advantage</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Value Creation">Value Creation</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Health Industry">Health Industry</a>; <a href="/faculty/research/publications/Pages/default.aspx?q=Israel">Israel</a></div> <div class="shim10"></div> <div class="publication-extras-container toggle-container add-underline"> <div class="publication-extras" style="display: flex; flex-direction: row;"> <div><a href="#frCitation10" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Citation for Aidoc: Building a Hospital-Centric AI Platform">Citation</a></div> <div><a href="http://cb.hbsp.harvard.edu/cbmp/product/624046-PDF-ENG" class="pub-extra-item black mu" aria-label="Educators for Aidoc: Building a Hospital-Centric AI Platform">Educators</a></div> <div><a href="http://hbr.org/search/624046" class="pub-extra-item black mu" aria-label="Purchase Aidoc: Building a Hospital-Centric AI Platform">Purchase</a></div> <div class="relatedpopout-trigger"><a href="#frRelated10" data-item-url="https://www.hbs.edu/faculty/Pages/item.aspx?num=65990" class="pub-extra-item toggle-plus toggle-button black mu" role="button" aria-label="Related publications about Aidoc: Building a Hospital-Centric AI Platform">Related</a></div> </div> <div id="frCitation10" class="frCitation nu has-slide" style="margin-top: 10px; display:none;">Stern, Ariel D., and Susan Pinckney. <A HREF="http://hbr.org/product/Aidoc--Building-a-Hospita/an/624046-PDF-ENG">"Aidoc: Building a Hospital-Centric AI Platform."</A> Harvard Business School Case 624-046, June 2024.</div> <div id="frRelated10" class="frRelated nu has-slide" style="margin-top: 10px; display:none;"></div> </div> </div> </div> </div> <div class="shim40"></div><a href="/faculty/research/publications/Pages/default.aspx?q=Health" class="btn-arrow-partial btn-arrow btn-right btn-large ">More Publications<span class="right"></span></a></div> </div> </div> <div class="tablet-rail4 mobile-rail4"></div> </div> <div class="span3 vrule-offset"> <div class="sidebar-list" data-wcm-edit-url=""> <h3 class="kappa-uc" style="margin-bottom:13px;">Faculty</h3> <div class="" data-wcm-edit-url=""><a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6532">Michael E. 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