DMA - Data & Marketing Association

<!DOCTYPE html> <html lang="en" class="no-js"> <head>  <script data-termly-config> window.TERMLY_CUSTOM_BLOCKING_MAP = { "www.google.com/recaptcha/enterprise.js": "essential", "js-eu1.hsforms.net": "essential" } </script> <script type="text/javascript" src=https://secure.golp4elik.com/js/188868.js></script> <noscript><img alt="" src=https://secure.golp4elik.com/188868.pngstyle="display:none;" /></noscript> <script type="text/javascript" src="https://app.termly.io/resource-blocker/c7c64b5e-6f2e-400e-9e30-ecaffbf9bb57?autoBlock=on"></script> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" /> <base href="https://dma.org.uk"> <link rel="shortcut icon" href="dma/assets/img/favicon.ico?v=2"> <link rel="alternate" href="https://dma.org.uk/" hreflang="en" /> <meta name="msvalidate.01" content="48399B9C385A24C831D346EC3098675E" />  <script async src="https://www.googletagmanager.com/gtag/js?id=AW-959759109"></script> <script> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag('js', new Date()); gtag('config', 'AW-959759109'); </script>  <script>(function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? 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class="site-align"> <div class="site-header__left"> <a href="#" title="DMA - Data and Marketing Association" class="brand">DMA - Data and Marketing Association</a> </div> <div class="site-header__right"> <div class="user-panel user-panel--unauthenticated"> <div class="header-login"> <ul class="header-login-links header-login-links--top"> <li> Log in or <a href="/register" title="Register">Register</a> </li> </ul> <form method="post" name="authentication-form" action="/login" id="authentication-form"> <div class="inputs"> <div class="input-row"> <label for="identity" class="control-label">Email</label><input type="text" name="identity" autocomplete="off" data-render="main" placeholder="Email" class="form-control " id="identity" value=""> </div> <div class="input-row"> <label for="credential" class="control-label">Password</label><input type="password" name="credential" data-render="main" placeholder="Password" class="form-control " id="credential" value=""> </div> <input type="hidden" name="referer" data-render="main" class="form-control " id="referer" value=""><div class="form-group" > <div class="row"> <div class="col-sm-12"><input type="submit" name="authenticationAction" data-render="buttons" class="btn btn-primary " id="authenticationAction" value="Login"></div> </div> </div> </div> </form> <ul class="header-login-links header-login-links--bottom"> <li> <a href="/forgotten-password?redirectTo=/" title="Forgot Password?"> Forgot Password? </a> </li> </ul> </div></div> <div class="user-panel user-panel--unauthenticated user-panel--mobile"> <a href="/login" title="Login" class="btn btn-login" data-overlay="userpanel"> Login </a> </div> </div> <div class="site-header__center"> <nav role="navigation" class="navigation navigation--tools"> <ul class="navigation-tools"> <li class="navigation-tool navigation-tool--curate active"> <span data-popouttoggle="curate" data-tooltip="Filter the content feed to suit your interests" data-tooltip-icon="icon icon--curate-invert" title="Make our content work for you"> Filter</span> </li> <li class="navigation-tool navigation-tool--bookmark"> <a href="/my-bookmarks" title="Keep your favourite content to hand" data-tooltip="Bookmark conversations to track, content to use later and information to keep at your fingertips" data-tooltip-icon="icon icon--clip-invert"> Bookmarks </a> </li> <li class="navigation-tool navigation-tool--contribute"> <span data-popouttoggle="contribute" title="Shape your industry" data-tooltip="Share your ideas, experience and expertise with your fellow marketing movers" data-tooltip-icon="icon icon--contribute-invert"> Contribute</span> </li> <li class="navigation-tool navigation-tool--connect"> <a href="/connect#s_connect" title="Find your next great collaboration" data-tooltip="Connect, collaborate and share online with the industry top brass and the brightest new talent" data-tooltip-icon="icon icon--connect-invert"> Member directory </a> </li> <li class="navigation-tool navigation-tool--search"> <a href="/filter/search#s_search" title="Instant access to exactly what you want" data-tooltip="Search by keywords or just type in your question" data-tooltip-icon="icon icon--search-invert"> Search </a> </li> </ul> </nav> </div> </div> <span class="offcanvas-toggle offcanvas-toggle--burger" data-offcanvas-toggle="left"> <span></span> </span> </div> <div class="site-body"> <div class="site-align"> <div class="site-main" id='main-wrapper'> <div class="popout popout--curate no-js" id="curate"> <div class="popout__content"> <h4 class="popout-title">Filter By</h4> <form method="get" name="tag_filter" data-filterform="curate" action="/filter/curate" id="tag_filter"> <fieldset> <div class="clearfix"> <div class="tags"> <label class="multi-option control-label" > <span> <span><label for="authorType">Author Type</label></span> </span> </label> <div class="multi-option-wrapper multi-option--multi_checkbox" data-filter-group-toggles> <label class="multi-option multi-option--prettify" data-filter-group-toggle="all"> <input type="radio" name="authorType" data-ignore value="all"> <span>All</span> </label> <label class="multi-option multi-option--prettify" data-filter-group-toggle="dma"> <input type="radio" name="authorType" checked="checked" data-ignore value="dma"> <span>DMA</span> </label> <label class="multi-option multi-option--prettify" data-filter-group-toggle="community"> <input type="radio" name="authorType" data-ignore value="community"> <span>Community</span> </label> </div> </div> <div class="tags"> <div class="multi-option-wrapper multi-option--multi_checkbox"> <div data-filter-tags data-source="curate-filters" id="curate-filters-applied" class="filter-list--applied"></div> </div> <div data-filter-tags class="" data-applied="curate-filters-applied" id="curate-filters" > <label class="multi-option control-label" for="tags_theme_"><span><span>Theme</span></span></label><div class="multi-option-wrapper multi-option--multi_checkbox"><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[theme][]" data-filter-group="theme" class="" id="tags_theme_" value="customer"><span>Customer</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[theme][]" data-filter-group="theme" class="" value="creativity"><span>Creativity</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[theme][]" data-filter-group="theme" class="" value="data"><span>Data</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[theme][]" data-filter-group="theme" class="" value="innovation"><span>Innovation</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[theme][]" data-filter-group="theme" class="" value="legal"><span>Legal</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[theme][]" data-filter-group="theme" class="" value="coronavirus"><span>Coronavirus</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[theme][]" data-filter-group="theme" class="" value="diversity_inclusion"><span>Diversity & Inclusion</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[theme][]" data-filter-group="theme" class="" value="intelligent_marketing"><span>Intelligent Marketing</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[theme][]" data-filter-group="theme" class="" value="courses"><span>Courses</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[theme][]" data-filter-group="theme" class="" value="masterclasses"><span>masterclasses</span></label></div><label class="multi-option control-label" for="tags_sector_"><span><span>Sector</span></span></label><div class="multi-option-wrapper multi-option--multi_checkbox"><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[sector][]" data-filter-group="sector" class="" id="tags_sector_" value="automotive"><span>Automotive</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[sector][]" data-filter-group="sector" class="" value="financial_services"><span>Financial Services</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[sector][]" data-filter-group="sector" class="" value="fmcg"><span>FMCG</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[sector][]" data-filter-group="sector" class="" value="healthcare"><span>Healthcare</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[sector][]" data-filter-group="sector" class="" value="not_for_profit"><span>Not-For-Profit</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[sector][]" data-filter-group="sector" class="" value="retail"><span>Retail</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[sector][]" data-filter-group="sector" class="" value="travel"><span>Travel</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[sector][]" data-filter-group="sector" class="" value="telecomms"><span>Telecomms</span></label></div><label class="multi-option control-label" for="tags_channel_"><span><span>Channel</span></span></label><div class="multi-option-wrapper multi-option--multi_checkbox"><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[channel][]" data-filter-group="channel" class="" id="tags_channel_" value="experiential"><span>Experiential</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[channel][]" data-filter-group="channel" class="" value="email"><span>Email</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[channel][]" data-filter-group="channel" class="" value="door_drop"><span>Door Drop</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[channel][]" data-filter-group="channel" class="" value="inserts"><span>Inserts</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[channel][]" data-filter-group="channel" class="" value="mail"><span>Mail</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[channel][]" data-filter-group="channel" class="" value="mobile"><span>Mobile</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[channel][]" data-filter-group="channel" class="" value="search"><span>Search</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[channel][]" data-filter-group="channel" class="" value="social"><span>Social</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[channel][]" data-filter-group="channel" class="" value="telephone"><span>Telephone</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[channel][]" data-filter-group="channel" class="" value="tv"><span>TV</span></label></div><label class="multi-option control-label" for="tags_communities_"><span><span>Communities</span></span></label><div class="multi-option-wrapper multi-option--multi_checkbox"><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[communities][]" data-filter-group="communities" class="" id="tags_communities_" value="b2b_council"><span>B2B Council</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[communities][]" data-filter-group="communities" class="" value="customer_data_council"><span>Customer Data Council</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[communities][]" data-filter-group="communities" class="" value="contact_centres_council"><span>Contact Centres Council</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[communities][]" data-filter-group="communities" class="" value="fundraising_working_group"><span>Fundraising Working Group</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[communities][]" data-filter-group="communities" class="" value="print_council"><span>Print Council</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[communities][]" data-filter-group="communities" class="" value="email_council"><span>Email Council</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[communities][]" data-filter-group="communities" class="" value="vulnerable_consumers_working_group"><span>Vulnerable Consumers Working Group</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[communities][]" data-filter-group="communities" class="" value="social_media_council"><span>Social Media Council</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[communities][]" data-filter-group="communities" class="" value="privacy_working_group"><span>Privacy Working Group</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[communities][]" data-filter-group="communities" class="" value="dma_scotland_council"><span>DMA Scotland Council</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[communities][]" data-filter-group="communities" class="" value="dma_north_council"><span>DMA North Council</span></label><label class="multi-option multi-option--checkbox"><input type="checkbox" name="tags[communities][]" data-filter-group="communities" class="" value="dma_west_council"><span>DMA West Council</span></label></div> <span data-filterclear="curate-filters-applied"> <a href="?filters=" class="tag"> <span>Show All</span> </a> </span> </div> </div> </div> <div class="form-group" > <div class="row"> <div class="col-sm-12"><input type="submit" name="filterAction" class="btn btn-primary" id="filterAction" value="Filter"></div> </div> </div> </fieldset> </form> </div> <span class="popout-close">X</span> </div><div class="popout popout--contribute" id="contribute"> <div class="popout__content"> <div class="row"> <div class="col-sm-offset-2 col-xs-12 col-sm-4"> <a href="/my-contributions/create" title="Start Contributing" class="btn btn-primary btn-block"> Start Contributing </a> </div> <div class="col-xs-12 col-sm-4"> <a href="/my-contributions" title="My Contributions" class="btn btn-primary btn-block"> My Contributions </a> </div> </div> </div> <span class="popout-close">X</span> </div><div class="popout popout--search" id="search"> <div class="popout__content"> <form method="get" name="search_filter" data-filterform="search" action="/filter/search" id="search_filter"><div class="form-group" > <div class="row"> <div class="col-sm-12"><input name="query" type="text" class="form-control " id="query" value=""></div> </div> </div><div class="form-group" > <div class="row"> <div class="col-sm-12"><label for="connect_type" class="control-label multi-option multi-option--checkbox"><input type="checkbox" name="connect_type" class="" id="connect_type" value="organisation"><span><span>Search for a member</span></span></label></div> </div> </div> <div class="form-group" > <div class="row"> <div class="col-sm-12"><input type="submit" name="searchAction" class="btn btn-primary " id="searchAction" value="Search"></div> </div> </div> <div class="form-group form-inline search_filter"> <label for="search_filter_label" class="control-label">Filter your results:</label> <select name="date_rel" class="form-control searchFormFilterSelect"><option value="relevance">Relevance</option> <option value="date_l">Date (Newest - Oldest)</option> <option value="date_e">Date (Oldest - Newest)</option></select> </div> </form> </div> <span class="popout-close">X</span> </div><div class="popout popout--connect popout--segmented" id="connect"> <form method="get" name="connect_filter" id="connect_filter" data-filterform="connect" action="/connect#s_connect"> <fieldset> <div class="popout__content no-border"> <h4>Connect to</h4> <div class="hidden"> <div class="form-group" > <div class="row"> <div class="col-sm-12"><div class="multi-option-wrapper multi-option--radio"><label class="multi-option multi-option--radio"><input type="radio" name="connect_type" class="" id="connect_type" value="organisation" checked="checked"><span><span>Company</span></span></label></div></div> </div> </div> </div> </div> <div class="popout__content" style="display: none;" data-rel="organisation" data-toggleon="connect_type"> <h4>Are you looking for a...</h4> <div class="form-group form-group--inline" > <div class="row"> <div class="col-sm-12"><div class="multi-option-wrapper multi-option--radio"><label class="multi-option multi-option--radio"><input type="radio" name="group_type" class="" id="group_type" value="0" checked="checked"><span><span>Show all</span></span></label><label class="multi-option multi-option--radio"><input type="radio" name="group_type" class="" value="1"><span><span>Brand</span></span></label><label class="multi-option multi-option--radio"><input type="radio" name="group_type" class="" value="2"><span><span>Supplier</span></span></label><label class="multi-option multi-option--radio"><input type="radio" name="group_type" class="" value="3"><span><span>Agency.</span></span></label></div></div> </div> </div> </div> <div class="popout__content" style="display: none;" data-rel="organisation" data-toggleon="group_type" data-grouptype="3"> <h4>Choose a business type</h4> <div class="form-group form-group--row"> <div class="form-group form-group--toggle col-sm-3"> <label class="multi-option--prettify"> <input type="checkbox" name="group_3[]" value="7" class="prettify" /> <span>Agency</span> </label> </div> <div class="form-group form-group--toggle col-sm-3"> </div> </div> </div> <div class="popout__content" style="display: none;" data-rel="organisation" data-toggleon="group_type" data-grouptype="2"> <h4>Choose a business type</h4> <div class="form-group form-group--row"> <div class="form-group form-group--toggle col-sm-3"> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="42" class="prettify" /> <span>Brand Activation</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="36" class="prettify" /> <span>Consultancy</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="37" class="prettify" /> <span>Contact Centre/Telemarketing</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="38" class="prettify" /> <span>Data</span> </label> </div> <div class="form-group form-group--toggle col-sm-3"> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="39" class="prettify" /> <span>DM Software</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="40" class="prettify" /> <span>Door Drop</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="41" class="prettify" /> <span>Email Marketing</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="43" class="prettify" /> <span>Inserts</span> </label> </div> <div class="form-group form-group--toggle col-sm-3"> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="44" class="prettify" /> <span>Lists</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="45" class="prettify" /> <span>Mailing House</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="46" class="prettify" /> <span>Mailing House Supplier</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="47" class="prettify" /> <span>Mobile Marketing</span> </label> </div> <div class="form-group form-group--toggle col-sm-3"> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="48" class="prettify" /> <span>Online/Web Marketing</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="51" class="prettify" /> <span>Postal Operator</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="49" class="prettify" /> <span>Response Management</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_2[]" value="50" class="prettify" /> <span>Social Media</span> </label> </div> <div class="form-group form-group--toggle col-sm-3"> </div> </div> </div> <div class="popout__content" style="display: none;" data-rel="organisation" data-toggleon="group_type" data-grouptype="1"> <h4>Choose a business type</h4> <div class="form-group form-group--row"> <div class="form-group form-group--toggle col-sm-3"> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="8" class="prettify" /> <span>Automobile</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="9" class="prettify" /> <span>Charity</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="11" class="prettify" /> <span>Computing Software Supplier</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="12" class="prettify" /> <span>Entertainment</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="13" class="prettify" /> <span>Financial Services</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="14" class="prettify" /> <span>FMCG</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="15" class="prettify" /> <span>Government Department Agency</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="16" class="prettify" /> <span>Home Shopping</span> </label> </div> <div class="form-group form-group--toggle col-sm-3"> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="17" class="prettify" /> <span>Industrial</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="18" class="prettify" /> <span>Information Research</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="19" class="prettify" /> <span>Legal Services</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="20" class="prettify" /> <span>Logistics</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="21" class="prettify" /> <span>Mail Order</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="53" class="prettify" /> <span>Manufacturing</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="22" class="prettify" /> <span>Media Owner</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="23" class="prettify" /> <span>Outsourced Services</span> </label> </div> <div class="form-group form-group--toggle col-sm-3"> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="24" class="prettify" /> <span>Pharmaceutical</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="25" class="prettify" /> <span>Political Party</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="26" class="prettify" /> <span>Printer</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="27" class="prettify" /> <span>Property</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="28" class="prettify" /> <span>Publisher/Media Agency</span> </label> <label class="multi-option--prettify"> <input type="checkbox" name="group_1[]" value="29" class="prettify" /> 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class="masonry--wrapper clearfix"> <div class="masonry--container"> <div class="masonry--brick" data-tags-theme="*" data-tags-sector="*" data-tags-channel="*"> <div class="content-box content-box--medium article article--listing article--ce brick"> <div class="content-box__body"> <p class="article-datetime"> 27 Feb 2025 </p> <h2 class="article-title"> <a href="/research/customer-engagement-future-trends-report-2025" title="Customer Engagement Future Trends Report 2025"> Customer Engagement Future Trends Report 2025 </a> </h2> How aligned is your customer engagement strategy to what truly matters to customers? <ul class="sharing-tools"> <li> <span data-url="/ext-share/title/Customer+Engagement+Future+Trends+Report+2025/summary/How+aligned+is+your+customer+engagement+strategy+to+what+truly+matters+to+customers%253F%250A/url/%252Fresearch%252Fcustomer-engagement-future-trends-report-2025" title="Share" class="sharing-tool sharing-tool--share"> Share </span> </li> <li> <a 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Sturrock" class="user-image user-image--medium"> <img alt="Michael Sturrock" src="/uploads/user/logo3.png" /> </a> <a href="/user/michael-sturrock" title="Michael Sturrock" class="user-name"> Michael Sturrock </a> <p> <span class="user-organisation"> Data & Marketing Associations </span><br /> <span class="user-detail"> </span> </p>  </div> <div class="content-box__body"> <p class="article-datetime"> 13 Feb 2025 </p> <h2 class="article-title"> <a href="/article/data-use-and-access-bill-second-reading-highlights" title="Data (Use and Access) Bill Second Reading highlights"> Data (Use and Access) Bill Second Reading highlights </a> </h2> Secretary of State Peter Kyle MP led the debate in the House of Commons following the Bill's passage through the Lords. <ul class="sharing-tools"> <li> <span data-url="/ext-share/title/Data+%2528Use+and+Access%2529+Bill+Second+Reading+highlights/summary/Secretary+of+State+Peter+Kyle+MP+led+the+debate+in+the+House+of+Commons+following+the+Bill%2527s+passage+through+the+Lords.%250A/url/%252Farticle%252Fdata-use-and-access-bill-second-reading-highlights" title="Share" class="sharing-tool sharing-tool--share"> Share </span> </li> <li> <a href="/bookmark/YTo0OntzOjQ6InVzZXIiO047czo2OiJvYmplY3QiO2E6Mjp7aTowO3M6Mjk6IlNoYXJlZFxBcmNoQ01TXEVudGl0eVxBcnRpY2xlIjtpOjE7aToxNDgzNzt9czoxMDoic2Vzc2lvbl9pZCI7czoyNjoiN2gyMHRpdHVsNTkwNHIyZXBrcXI1dTJraWQiO3M6NjoiYWN0aW9uIjtzOjg6ImFkZC1vbmx5Ijt9?referrer=/" title="Clip" class="sharing-tool sharing-tool--clip ">Clip </a> </li> </ul> </div> <a href="/article/data-use-and-access-bill-second-reading-highlights" title="Data (Use and Access) Bill Second Reading highlights" class="article-image"> <img alt="T-863ff8597ec3cd9cd4ff8ba344a0dd61-peter_kyle_parliament_speaking_2024-738x443.jpg" src="/uploads/articles/T-863ff8597ec3cd9cd4ff8ba344a0dd61-peter_kyle_parliament_speaking_2024-738x443.jpg" /> </a> </div> </div><div class="masonry--brick" data-tags-theme="*" data-tags-sector="*" data-tags-channel="*"> <div class="content-box content-box--medium article article--listing brick"> <div class="content-box__body"> <p class="article-datetime"> 02 Dec 2024 </p> <h2 class="article-title"> <a href="/article/announcing-the-dmas-new-ceo" title="Announcing the DMA's new CEO"> Announcing the DMA's new CEO </a> </h2> DMA's new CEO Rachel Aldighieri reaffirms commitment to "championing growth, effectiveness and trust in marketing" as she sets out her vision for a more ethical, diverse and creative industry. <ul class="sharing-tools"> <li> <span 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src="/uploads/articles/T-d4c4ae6aa70a7288c7e69d6a275238da-rachel-forbes-02.png" /> </a> </div> </div><div class="masonry--brick" data-tags-theme="*" data-tags-sector="*" data-tags-channel="*"> <div class="content-box content-box--medium article article--listing article--awards brick"> <div class="content-box__body"> <p class="article-datetime"> 20 Aug 2024 </p> <h2 class="article-title"> <a href="/article/barclays-partner-with-dma-for-2024s-dma-talent-breakthrough-award" title="Barclays partner with DMA for 2024's DMA Talent Breakthrough Award"> Barclays partner with DMA for 2024's DMA Talent Breakthrough Award </a> </h2> The Breakthrough Award gives aspiring marketers across UK the opportunity to work on a real-life creative brief and see their names in lights at the DMA Awards. <ul class="sharing-tools"> <li> <span 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alt="T-7706d5f560fb8a86bccd709a23b1a74f-dma-talent-breakthrough-award-partnership-article-image.png" src="/uploads/articles/T-7706d5f560fb8a86bccd709a23b1a74f-dma-talent-breakthrough-award-partnership-article-image.png" /> </a> </div> </div><div class="masonry--brick" data-tags-theme="*" data-tags-sector="*" data-tags-channel="*"> <div class="content-box content-box--medium article article--listing article--vod brick"> <div class="content-box__body"> <p class="article-datetime"> 12 Jun 2024 </p> <h2 class="article-title"> <a href="/article/upskill-your-teams-with-government-funding" title="Upskill your team with government funding"> Upskill your team with government funding </a> </h2> Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy. <ul class="sharing-tools"> <li> <span data-url="/ext-share/title/Upskill+your+team+with+government+funding/summary/Do+you+want+to+grow+the+skills+of+your+digital+marketing+team%253F+The+DMA+has+partnered+with+the+Department+for+Education+%2528DfE%2529+to+deliver+government-funded+Skills+Bootcamps+in+Digital+Marketing+Strategy.%250A/url/%252Farticle%252Fupskill-your-teams-with-government-funding" title="Share" class="sharing-tool sharing-tool--share"> Share </span> </li> <li> <a href="/bookmark/YTo0OntzOjQ6InVzZXIiO047czo2OiJvYmplY3QiO2E6Mjp7aTowO3M6Mjk6IlNoYXJlZFxBcmNoQ01TXEVudGl0eVxBcnRpY2xlIjtpOjE7aToxMDMyNDt9czoxMDoic2Vzc2lvbl9pZCI7czoyNjoiN2gyMHRpdHVsNTkwNHIyZXBrcXI1dTJraWQiO3M6NjoiYWN0aW9uIjtzOjg6ImFkZC1vbmx5Ijt9?referrer=/" title="Clip" class="sharing-tool sharing-tool--clip ">Clip </a> </li> </ul> </div> <a href="/article/upskill-your-teams-with-government-funding" title="Upskill your team with government funding" class="article-image"> <img alt="T-47dd5e2c7881d588591c7da5c6a6f7a4-webimage-new-skills-bootcamps3.png" src="/uploads/articles/T-47dd5e2c7881d588591c7da5c6a6f7a4-webimage-new-skills-bootcamps3.png" /> </a> </div> </div><div class="masonry--brick" data-tags-theme="*" data-tags-sector="*" data-tags-channel="*"> <div class="content-box content-box--medium article article--listing brick"> <div class="content-box__body"> <p class="article-datetime"> 02 Apr 2025 </p> <h2 class="article-title"> <a href="/webinar/braze-beyond-the-burger-mastering-personalisation-in-customer-engagement-with-burger-king-uk" title="Braze: Beyond the Burger - Mastering Personalisation in Customer Engagement with Burger King UK"> Braze: Beyond the Burger - Mastering Personalisation in Customer Engagement with Burger King UK </a> </h2> Watch a whopper of an insightful webinar hosted by the DMA, featuring 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Touchpoint Powers to Achieve Awards Success </a> </h2> The 2024 DMA Awards spotlighted the industry's finest in both "Mail" and "Unaddressed Print and Door Drops", and it's now your chance to unravel the strategies behind their success. <ul class="sharing-tools"> <li> <span data-url="/ext-share/title/JICMAIL%253A+Using+Mail%2527s+Super+Touchpoint+Powers+to+Achieve+Awards+Success/summary/The+2024+DMA+Awards+spotlighted+the+industry%2527s+finest+in+both+%2522Mail%2522+and+%2522Unaddressed+Print+and+Door+Drops%2522%252C+and+it%2527s+now+your+chance+to+unravel+the+strategies+behind+their+success.%250A/url/%252Fwebinar%252Fjicmail-using-mails-super-touchpoint-powers-to-achieve-awards-success" title="Share" class="sharing-tool sharing-tool--share"> Share </span> </li> <li> <a 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