Impact visuel et marketing du logo Foncia dans le secteur immobilier

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a{line-height:40px}#mobile-menu>ul>li>a,#mobile-top-menu>ul>li>a{margin-right:40px!important}#mobile-menu>ul>li:last-child,#mobile-top-menu>ul>li:last-child{border-bottom:none}#mobile-menu>ul>li a:after,#mobile-top-menu>ul>li a:after{display:none}#mobile-menu>ul>li>a{margin:0;padding:0;border:none}#mobile-menu>ul li .sub-menu,#mobile-top-menu>ul li .sub-menu{position:static;opacity:1;display:none;box-shadow:none;-webkit-box-shadow:none}#mobile-menu .sub-menu>li,#mobile-top-menu .sub-menu>li{border:none;box-shadow:none;-webkit-box-shadow:none;padding:0;border:none}#mobile-menu .sub-menu .sub-menu,#mobile-top-menu .sub-menu .sub-menu{display:block}.js-ready #main-mobile-menu{width:300px;z-index:10000;left:-299.99px;opacity:1;-webkit-transition:-webkit-transform .5s;transition:transform .5s}.js-ready #page-inner-wrap{left:0;-webkit-transition:-webkit-transform .5s;transition:transform .5s}.js-nav #page-inner-wrap{position:relative;-webkit-transform:translate3d(300px,0,0);transform:translate3d(300px,0,0)}.js-nav #main-mobile-menu{opacity:1;-webkit-transform:translate3d(300px,0,0);transform:translate3d(300px,0,0)}.page-cover{background-color:#333;width:100%;height:100%;opacity:0;z-index:10000;position:absolute;top:0;left:0;cursor:pointer;-webkit-transition:opacity .5s;transition:opacity .5s;display:none;background-color:#000}.js-nav #main-mobile-menu{opacity:1}#main-mobile-menu .expand{display:block;width:40px;height:40px;float:right;text-align:center;cursor:pointer}#main-mobile-menu .expand i{font-size:12px;color:#fff;font-weight:300;line-height:40px}#main-mobile-menu li>ul>li>a{padding-left:30px}#main-mobile-menu li>ul>li>ul>li a{padding-left:60px}#main-mobile-menu .sub-menu{background-color:#333946}.main-nav{position:relative;z-index:9000;-webkit-box-shadow:0 2px 1px 0 rgba(0,0,0,.2);box-shadow:0 2px 1px 0 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transparent;transition:all .3s linear}.main-nav .menu>li.menu-item:hover>.bk-mega-menu{top:100%;pointer-events:auto;opacity:1}.bk-mega-menu .flexslider{background-color:transparent}.bk-mega-menu .flexslider{overflow:hidden}.bk-mega-menu .flex-direction-nav li a{opacity:.4}.bk-mega-menu .flex-direction-nav li:hover a{opacity:.6}.bk-mega-menu .flexslider:hover .flex-prev{left:20px}.bk-mega-menu .flexslider:hover .flex-next{right:20px}.bk-mega-menu ul.slides li{border:10px solid transparent;box-sizing:content-box;overflow:hidden}.bk-sub-post{position:relative}.bk-sub-post .thumb img{height:auto}.bk-mega-menu .meta{margin-top:10px;font-size:11px}.bk-mega-menu .meta>div i{font-size:13px}.bk-mega-menu .meta i{margin-right:4px}.bk-mega-menu .meta>div{display:inline;color:#888;margin-right:12px}.bk-mega-menu .meta>div:last-child{margin-right:0}.bk-sub-posts{text-align:center}.bk-sub-posts .thumb{overflow:visible}.bk-sub-posts .thumb:hover img{transform:none;-ms-transform:none;-webkit-transform:none}.bk-sub-posts .post-title{margin:0;padding:0;text-align:center;margin-top:10px;margin-bottom:5px;font-size:14px;word-wrap:break-word;color:#000}.ajax-search-wrap{position:absolute;right:0;top:0;height:80px;width:0;transition:width ease-out .1s;-webkit-transition:width .1s ease-out}.ajax-search-wrap.activated{width:100%}.ajax-search-wrap.activated .ajax-form,.ajax-search-wrap.activated .ajax-form input{width:100%}.ajax-form fieldset{border:none;margin:0;padding:0}.ajax-form input{width:0;padding:0;font-size:0;border:none;height:80px;margin:0;color:#333;transition:width ease-out .1s;-webkit-transition:width .1s ease-out}.main-nav.fixed .ajax-form input,.main-nav.fixed .ajax-search-wrap{height:48px}.ajax-form ::-webkit-input-placeholder{color:#333!important}.ajax-form :-moz-placeholder{color:#333!important}.ajax-form ::-moz-placeholder{color:#333!important}.ajax-form :-ms-input-placeholder{color:#333!important}.ajax-form{width:auto;height:54px;position:absolute;right:0;top:0}#ajax-form-search{width:54px;height:54px;text-align:center;cursor:pointer;z-index:1000;position:absolute;right:0;top:0}#ajax-form-search i{line-height:54px;font-size:22px;color:#000}.flexslider{-webkit-border-radius:0!important;-moz-border-radius:0!important;-o-border-radius:0!important;border-radius:0!important;-webkit-box-shadow:none!important;-moz-box-shadow:none!important;-o-box-shadow:none!important;box-shadow:none!important;margin:0!important;border:none;zoom:1}.flex-direction-nav li a{text-shadow:none;text-align:center!important;color:#fff}.flex-direction-nav li a.flex-next{right:-40px}.flex-direction-nav li a.flex-prev{left:-40px}.flexslider:hover .flex-next{opacity:1;right:20px}.flexslider:hover .flex-prev{opacity:1;left:20px}.flex-direction-nav li a:before{font-size:22px;line-height:40px}.flexslider .slides{zoom:1}#mobile-menu ul,#mobile-top-menu 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.post-category,.content_out.small-post .post-date{font-size:11px;text-transform:uppercase}.content_out.small-post .post-date i{margin-right:6px;font-size:13px}.content_out.small-post .post-date{color:#888}.module-grid .flexslider{float:left;width:66.666%;height:290px!important;padding:1px}.module-grid .flexslider .slides{overflow:hidden;margin:0}.module-grid .flexslider:hover .flex-prev{left:20px}.module-grid .flexslider:hover .flex-next{right:20px}.module-carousel .flexslider ul li:hover .thumb,.module-fw-slider .flexslider ul li:hover .thumb,.module-grid .flexslider ul li:hover .thumb,.widget_slider .flexslider ul li:hover .thumb{-webkit-transform:scale(1.02);-moz-transform:scale(1.02);-o-transform:scale(1.02);-ms-transform:scale(1.02);transform:scale(1.02)}.module-feature2{background:#d13030;padding:40px 0}.module-feature2 .flexslider{position:relative;min-height:462px;background:#d13030}.module-feature2 .post-category:after{display:none}.module-feature2 .meta{text-transform:uppercase;position:relative}.module-feature2 .meta div{display:inline-block;font-size:12px;position:relative;z-index:100}.module-feature2 .meta .post-category{color:#d13030}.module-feature2 .meta .post-date{color:#000}.module-feature2 .flex-direction-nav li a{display:block;width:80px;line-height:8px;height:80px;text-align:center;text-decoration:none;position:absolute;bottom:10px;top:30px;left:inherit;opacity:1;color:#000;background:0 0}.module-feature2 .flex-direction-nav li a polyline{stroke:#000}.module-feature2 .flex-direction-nav li a.flex-next{right:20px;top:50%}.module-feature2 .flex-direction-nav li a.flex-prev{left:20px;top:50%}.module-feature2 .flexslider:hover .flex-next{top:50%;right:20px;left:inherit}.module-feature2 .flexslider:hover .flex-prev{top:50%;left:20px}.module-feature2 .flex-direction-nav li a 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.slides>li:first-child{display:block;-webkit-backface-visibility:visible}.widget_recent_entries>ul{list-style:none;padding-left:35px}.widget_recent_entries>ul ul{list-style:none;margin-top:.25em;margin-bottom:.5em}.widget_recent_entries>ul li{position:relative}.widget_recent_entries>ul li:before{content:'\f068';font-family:FontAwesome;position:absolute;line-height:2em;left:-25px}.widget_recent_entries>ul li+li{margin-top:.35em}.widget_recent_entries a{color:inherit}.widget_search input[type=text]{margin:0}.textwidget{text-align:left}.widget select{width:100%;height:45px;margin-top:20px;padding:0 15px}.searchform-wrap{position:relative}.searchform-wrap>input{background:#f9f9f9;padding:12px 40px 12px 10px;outline:0;font-size:13px;color:#a6a6a6;width:100%;border:1px solid rgba(0,0,0,.1)}.searchform-wrap .search-icon{height:45px;line-height:45px;width:45px;position:absolute;top:0;right:0;text-align:center;color:#fff;background-color:#d13030}.searchform-wrap .search-icon i{font-size:18px;color:#fff;line-height:45px}.footer .searchform-wrap>input{border:none}.single-page{position:relative}#bk-parallax-feat{position:static;height:500px;text-align:center}#bk-parallax-feat .s-feat-img{position:absolute;text-align:center;top:0;left:0;height:500px;width:100%;background-position:50% 0;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-attachment:fixed}.bk-standard-layout.s_header_wraper{margin-bottom:36px}.article-content .s-feat-img{margin-bottom:32px}.s-feat-img img{height:auto}.single-page>#bk-parallax-feat{position:relative}#bk-parallax-feat>.s_header_wraper{position:absolute;left:0;bottom:0;width:100%}#bk-parallax-feat .s-post-header{text-align:left;padding:0 30px;margin:0 auto}.s_header_wraper{margin-top:50px}#bk-parallax-feat .s_header_wraper{margin-top:0}.s-post-header{max-width:100%;min-width:0;text-align:left;color:#000;padding:0}.s-post-header 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.article-content{padding-top:56px;text-align:justify;text-justify:inter-word}.single-page .sidebar{margin-top:50px}.article-content>p:last-child{margin-bottom:0}.s-post-nav{border-top:2px solid #333;margin-top:44px;padding:36px 0 0}.s-post-nav .nav-btn.nav-prev{width:50%;text-align:left;float:left;border-right:1px solid #ccc;padding-right:20px}.s-post-nav .nav-btn span{line-height:30px;color:#888;font-size:14px}.s-post-nav .nav-btn.nav-prev span:first-child{font-size:20px;margin-right:20px}.s-post-nav .nav-btn.nav-prev span{float:left}.s-post-nav .nav-btn span i{line-height:30px}.s-post-nav .nav-btn h3{margin-bottom:0;font-size:18px;clear:both;margin-top:36px;color:#111}.s-post-nav .nav-btn.nav-prev h3{text-align:left}.share-box ul li{display:inline-block;border-radius:2px;text-align:center;cursor:pointer}.share-box ul li i{font-size:16px;color:#fff;min-height:0;line-height:28px}.related-box{border-top:2px solid #000;margin-top:64px;padding-top:36px}.related-box 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itemprop="articleBody"> <div class="s_header_wraper bk-standard-layout"><div class="s-post-header container"><h1 itemprop="headline">Impact visuel et marketing du logo Foncia dans le secteur immobilier</h1><div class="meta"><div class="post-category"><a href="https://www.monde-immobilier.com/immo/">Immo</a></div><div class="post-date" itemprop="datePublished"><i class="fa fa-clock-o"></i>7 décembre 2024</div><div class="views"><i class="fa fa-eye"></i>28</div></div></div></div> <div class="s-feat-img"><img fetchpriority="high" width="750" height="375" src="https://www.monde-immobilier.com/wp-content/uploads/out-0-27-750x375.webp" class="attachment-bk750_375 size-bk750_375 wp-post-image" alt="" decoding="async" /></div><article> <p>Foncia, géant de l’immobilier, sait que la première impression est capitale. Son logo, un élément clé, combine modernité et fiabilité. La célèbre maison stylisée, associée à des couleurs vives, évoque confiance et expertise, attirant naturellement les clients.</p> <p>Chaque détail du design vise à renforcer l’image de la marque. L’impact visuel joue un rôle fondamental dans la différenciation de Foncia sur un marché saturé. Les campagnes de marketing, soutenues par ce logo distinctif, bénéficient d’une reconnaissance instantanée, consolidant la position de Foncia comme leader dans l’esprit des consommateurs.</p><p> <strong><i>A voir aussi :</i></strong> <a href="https://www.monde-immobilier.com/comment-trouver-un-bien-immobilier-neuf-a-rennes/" title="Comment trouver un bien immobilier neuf à Rennes ?">Comment trouver un bien immobilier neuf à Rennes ?</a> </p> <div id="toc_container" class="toc_white no_bullets"><p class="toc_title">Plan de l'article</p><ul class="toc_list"><li><a href="#Historique-et-evolution-du-logo-Foncia">Historique et évolution du logo Foncia</a><ul><li><a href="#Les-debuts-de-Foncia">Les débuts de Foncia</a></li><li><a href="#Transition-vers-Emeria">Transition vers Emeria</a></li><li><a href="#Impact-de-la-nouvelle-identite">Impact de la nouvelle identité</a></li></ul></li><li><a href="#Analyse-de-lrsquoimpact-visuel-du-logo-Foncia">Analyse de l’impact visuel du logo Foncia</a><ul><li><a href="#Collaboration-strategique">Collaboration stratégique</a></li><li><a href="#Reactions-et-critiques">Réactions et critiques</a></li><li><a href="#Impact-sur-la-perception-de-la-marque">Impact sur la perception de la marque</a></li></ul></li><li><a href="#Strategies-marketing-et-perception-du-logo-dans-le-secteur-immobilier">Stratégies marketing et perception du logo dans le secteur immobilier</a><ul><li><a href="#Campagnes-publicitaires-et-partenariats">Campagnes publicitaires et partenariats</a></li><li><a href="#Concurrence-et-collaborations">Concurrence et collaborations</a></li><li><a href="#Engagement-sportif-et-societal">Engagement sportif et sociétal</a></li><li><a href="#Tableau-des-initiatives-cles">Tableau des initiatives clés</a></li></ul></li></ul></div> <h2><span id="Historique-et-evolution-du-logo-Foncia">Historique et évolution du logo Foncia</span></h2> <h3><span id="Les-debuts-de-Foncia">Les débuts de Foncia</span></h3> <p>La création de Foncia remonte à 1972. Depuis ses débuts, le logo a subi plusieurs transformations pour mieux refléter l’évolution de la société et ses ambitions. Chaque modification a été soigneusement pensée pour s’aligner avec les valeurs et la vision du groupe. </p> <h3><span id="Transition-vers-Emeria">Transition vers Emeria</span></h3> <p>En 2021, Foncia change de nom pour devenir <strong>Emeria</strong>. Ce changement marque une nouvelle étape dans l’histoire de la société, témoignant de sa volonté d’élargir ses horizons au-delà de l’immobilier résidentiel. Ce rebranding s’accompagne d’une refonte complète de l’identité visuelle de la marque, y compris le logo. </p><p> <strong><i>A lire aussi :</i></strong> <a href="https://www.monde-immobilier.com/comment-commencer-a-investir-dans-limmobilier/" title="Comment commencer à investir dans l’immobilier ?">Comment commencer à investir dans l’immobilier ?</a> </p> <ul> <li>Le logo original présentait une maison stylisée, symbolisant la fiabilité et la sécurité.</li> <li>Avec Emeria, le design devient plus moderne, intégrant des éléments de dynamisme et d’innovation.</li> </ul> <h3><span id="Impact-de-la-nouvelle-identite">Impact de la nouvelle identité</span></h3> <p>Le rebranding vers Emeria a eu un impact significatif sur la perception du groupe. La nouvelle identité visuelle, conçue pour être plus universelle et contemporaine, aide à positionner Emeria comme un acteur majeur dans le secteur immobilier, tout en affirmant ses ambitions internationales. </p> <table> <tr> <th>Période</th> <th>Évolution du logo</th> </tr> <tr> <td>1972</td> <td>Logo initial avec maison stylisée</td> </tr> <tr> <td>2021</td> <td>Rebranding vers Emeria avec un design moderne et dynamique</td> </tr> </table> <p>La transformation visuelle de Foncia en Emeria reflète non seulement un changement de nom mais aussi une évolution stratégique dans la façon dont le groupe souhaite être perçu sur le marché. Cette nouvelle identité permet à la société de se démarquer et de renforcer sa présence dans un secteur en constante évolution.</p> <h2><span id="Analyse-de-lrsquoimpact-visuel-du-logo-Foncia">Analyse de l’impact visuel du logo Foncia</span></h2> <h3><span id="Collaboration-strategique">Collaboration stratégique</span></h3> <p>Foncia a collaboré avec <strong>Gyro</strong>, une agence faisant partie du groupe <strong>Dentsu</strong>, pour développer son identité visuelle. Cette collaboration a permis de créer une charte graphique moderne et dynamique qui reflète les ambitions internationales de la société. L’objectif principal était de renforcer la visibilité et la reconnaissance de la marque sur un marché compétitif. </p> <h3><span id="Reactions-et-critiques">Réactions et critiques</span></h3> <p>Le lancement du nouveau logo n’a pas été sans critiques. <strong>Meta</strong> a notamment soulevé des questions sur la pertinence de certaines décisions graphiques. Ces critiques ont aussi permis à Foncia d’affiner sa stratégie de communication et de mieux cibler ses actions de branding. </p> <h3><span id="Impact-sur-la-perception-de-la-marque">Impact sur la perception de la marque</span></h3> <p>Le nouveau logo a eu un impact significatif sur la perception de la marque par les clients et les partenaires. La transformation digitale de l’identité visuelle a contribué à moderniser l’image de Foncia et à mieux refléter ses valeurs d’innovation et de dynamisme. Les études menées par des entités telles que <strong>Kantar</strong> montrent une amélioration notable de la notoriété et de la perception positive de la marque. </p> <ul> <li>Augmentation de la notoriété de la marque</li> <li>Meilleure reconnaissance visuelle</li> <li>Renforcement des valeurs d’innovation</li> </ul> <p>Ces éléments démontrent que la refonte du logo Foncia, bien que critiquée, a eu des effets globalement positifs sur l’image et la communication de la société dans le secteur immobilier.<br /><img class='aligncenter' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%200'%3E%3C/svg%3E" width='800px' alt='logo immobilier' data-lazy-src="https://www.monde-immobilier.com/wp-content/uploads/675391e3e73db.jpg"><noscript><img class='aligncenter' src='https://www.monde-immobilier.com/wp-content/uploads/675391e3e73db.jpg' width='800px' alt='logo immobilier'></noscript></p> <h2><span id="Strategies-marketing-et-perception-du-logo-dans-le-secteur-immobilier">Stratégies marketing et perception du logo dans le secteur immobilier</span></h2> <h3><span id="Campagnes-publicitaires-et-partenariats">Campagnes publicitaires et partenariats</span></h3> <p>Foncia a lancé une campagne publicitaire de grande envergure sur <strong>TF1</strong>, visant à renforcer sa visibilité auprès du grand public. Cette initiative a été soutenue par le développement de l’application <strong>MyFoncia</strong>, conçue pour améliorer l’expérience client. Le groupe a aussi collaboré avec <strong>Havas Paris</strong> pour affiner sa stratégie de communication. </p> <h3><span id="Concurrence-et-collaborations">Concurrence et collaborations</span></h3> <p>Sur le marché immobilier, Foncia se positionne face à des concurrents de taille comme <strong>Nexity</strong> et <strong>BNP Paribas Real Estate</strong>. Foncia a su se démarquer en collaborant avec des entités telles qu’<strong>Immodvisor</strong> pour récolter des avis clients et améliorer ses services. Une étude réalisée avec <strong>Kantar</strong> a mis en lumière l’impact positif de ces initiatives sur la réputation de la marque. </p> <h3><span id="Engagement-sportif-et-societal">Engagement sportif et sociétal</span></h3> <p>Foncia a renforcé son image de marque en devenant partenaire du club de rugby <strong>Racing 92</strong> et en soutenant les <strong>Valkyries de Rouen</strong>, une équipe féminine de football américain. Ces engagements illustrent les valeurs de dynamisme et d’engagement sociétal que Foncia souhaite véhiculer. Anne-Laure Sanguinetti, directrice de la communication, joue un rôle clé dans la mise en œuvre de ces actions stratégiques. </p> <h3><span id="Tableau-des-initiatives-cles">Tableau des initiatives clés</span></h3> <table> <tr> <th>Initiative</th> <th>Description</th> </tr> <tr> <td>Campagne TF1</td> <td>Renforcement de la visibilité</td> </tr> <tr> <td>Application MyFoncia</td> <td>Amélioration de l’expérience client</td> </tr> <tr> <td>Partenariat Racing 92</td> <td>Engagement sportif</td> </tr> <tr> <td>Collaboration Immodvisor</td> <td>Collecte d’avis clients</td> </tr> </table> </p> </div></article>   <div class="bk-share-box-bottom"> </div>  <div class="s-post-nav clearfix"><div class="nav-btn nav-prev"><div class="nav-title clearfix"><span class="icon"><i class="fa fa-long-arrow-left"></i></span><span>Article précédent</span><div><a href="https://www.monde-immobilier.com/location-saisonniere-ou-location-etudiante-quelle-option-choisir/">Location saisonnière ou location étudiante 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