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class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h3>We use technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality publisher network. Here’s where you learn how each role plays a part in Technorati’s advertising experience.</h3> </div> </div> </div> </div> </div><div class="wpb_row row-fluid"> <div class="vc_col-sm-4 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h2>Publishers</h2> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_center"> <div class="wpb_wrapper"> </div> </div> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <ul><li>Needs to <a href="http://web.archive.org/web/20140830034818/http://technorati.com/glossary/fill/" title="Glossary: Fill" data-tooltip="The percentage of impressions sold vs. the total number of impressions served" class="glossaryLink " target="_blank">fill</a> unsold <a href="http://web.archive.org/web/20140830034818/http://technorati.com/glossary/ad-space/" title="Glossary: Ad Space" data-tooltip="The space where advertisements appear on a website." class="glossaryLink " target="_blank">ad space</a> with <a href="http://web.archive.org/web/20140830034818/http://technorati.com/glossary/brand/" title="Glossary: Brand" data-tooltip="The name, design or other distinguishing feature a company uses to identify its products." class="glossaryLink " target="_blank">brand</a>-safe advertising</li> <li>Integrates Technorati into ad rotation</li> <li>Monetizes <a href="http://web.archive.org/web/20140830034818/http://technorati.com/glossary/inventory/" title="Glossary: Inventory" data-tooltip="Can apply to supply and demand in advertising. Demand Inventory is the amount of impressions or budget ready to be spent by advertisers. Supply Inventory is the amount of impressions (video, mobile, display, native) that is available for purchase." class="glossaryLink " target="_blank">inventory</a> through technology-enabled ad serving</li> </ul><p style="text-align: right;"><a href="/web/20140830034818/http://technorati.com/publishers/">Learn More</a></p> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h2>Marketers</h2> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_center"> <div class="wpb_wrapper"> </div> </div> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <ul><li>Seeks to market a product or service</li> <li>Partners with Technorati to <a href="http://web.archive.org/web/20140830034818/http://technorati.com/glossary/reach/" title="Glossary: Reach" data-tooltip="The number of unique consumers a particular website, property or network has -- usually measured on a monthly basis." class="glossaryLink " target="_blank">reach</a> target audience</li> <li>Achieves goals through targeted ad placements</li> </ul><p style="text-align: right;"><a href="/web/20140830034818/http://technorati.com/marketers/">Learn More</a></p> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h2>Technorati</h2> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_center"> <div class="wpb_wrapper"> </div> </div> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <ul><li>Connects brand advertising and <a href="http://web.archive.org/web/20140830034818/http://technorati.com/glossary/publisher/" title="Glossary: Publisher" data-tooltip="Producer of content -- editorial, video, photos, audio, games, etc." class="glossaryLink " target="_blank">publisher</a> inventory at scale</li> <li>Applies market insights with data learning to identify optimal <a href="http://web.archive.org/web/20140830034818/http://technorati.com/glossary/targeting/" title="Glossary: Targeting" data-tooltip="Filters that advertisers use to reach consumers based on various traits such as demographics, psychographics, behavioral signals (such as product purchase history) or other second-order activities which serve as a proxy for these traits. Source: Wikipedia" class="glossaryLink " target="_blank">targeting</a></li> <li>Provides tools for advertisers and publishers to measure success</li> </ul><p style="text-align: right;"><a href="/web/20140830034818/http://technorati.com/company/">Learn More</a></p> </div> </div> </div> </div> </div><div class="wpb_row row-fluid"> <div class="vc_col-sm-12 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_raw_code wpb_content_element wpb_raw_html"> <div class="wpb_wrapper"> <hr></div> </div> </div> </div> </div><div class="wpb_row row-fluid"> <div class="vc_col-sm-12 wpb_column column_container"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <h4>We’re always looking for great partners. 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