AdChoices in Canada - Learn about the blue icon & your choices

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src="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices in Canada" sizes="240px" class="Mobile-bar-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> </div> <div data-nc-container="top-center"></div> <div data-nc-container="top-right"></div> </div> <div class="Mobile-bar Mobile-bar--bottom" data-nc-group="bottom" data-controller="MobileOffset"> <div data-nc-container="bottom-left"> <button class="Mobile-bar-menu" data-nc-element="menu-icon" data-controller-overlay="menu" data-controller="MobileOverlayToggle" aria-label="Open navigation menu" > <svg class="Icon Icon--hamburger" viewBox="0 0 24 18"> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--hotdog" viewBox="0 0 24 14"> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--plus" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#plus-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#plus-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#squares-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#squares-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#squares-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#squares-vertical-icon--odd" class="use--odd"></use> </svg> </button> </div> <div data-nc-container="bottom-center"> </div> <div data-nc-container="bottom-right"> <div class="Mobile-bar-account" data-nc-element="account" data-controller="UserAccountLink"> <button class="user-accounts-text-link"> <span class="unauth">Sign In</span> <span class="auth">My Account</span> </button> <div class="user-accounts-icon"> <svg class="Icon Icon--user-accounts" viewBox="0 0 28 28"> <use class="use--odd" xlink:href="/assets/ui-icons.svg#accounts-icon--odd"></use> <use class="use--even" xlink:href="/assets/ui-icons.svg#accounts-icon--even"></use> </svg> </div> </div> <a href="/search" class="Mobile-bar-search" data-nc-element="search-icon" aria-label="Search"> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </a> </div> </div> <div class="Mobile-overlay"> <div class="Mobile-overlay-menu" data-controller="MobileOverlayFolders"> <div class="Mobile-overlay-menu-main"> <nav class="Mobile-overlay-nav Mobile-overlay-nav--primary" data-content-field="navigation"> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="en/about-the-program"> <span class="Mobile-overlay-nav-item--folder-label">About the Program</span> </button> <a href="/en/tools" class="Mobile-overlay-nav-item"> Tools </a> <a href="/en/participating-companies" class="Mobile-overlay-nav-item"> Participants </a> <a href="/en/accountability" class="Mobile-overlay-nav-item"> Accountability </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="en/join-the-program"> <span class="Mobile-overlay-nav-item--folder-label">Join Us</span> </button> <a href="/en/consumers" class="Mobile-overlay-nav-item"> For Consumers </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="fr/a-propos-du-programme"> <span class="Mobile-overlay-nav-item--folder-label">脌 propos du programme</span> </button> <a href="/fr/outils" class="Mobile-overlay-nav-item"> Outils </a> <a href="/fr/participants" class="Mobile-overlay-nav-item"> Participants </a> <a href="/fr/responsabilite" class="Mobile-overlay-nav-item"> Responsabilit茅 </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="fr/joindre"> <span class="Mobile-overlay-nav-item--folder-label">Rejoignez-nous</span> </button> <a href="/fr/consommateurs" class="Mobile-overlay-nav-item"> Pour Consommateurs </a> </nav> <nav class="Mobile-overlay-nav Mobile-overlay-nav--secondary" data-content-field="navigation"> </nav> </div> <div class="Mobile-overlay-folders" data-content-field="navigation"> <div class="Mobile-overlay-folder" data-controller-folder="en/about-the-program"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="en/about-the-program"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/en/principles" class="Mobile-overlay-folder-item"> DAAC Principles </a> <a href="/en/about-adchoices" class="Mobile-overlay-folder-item"> Program Framework </a> <a href="/en/accountability" class="Mobile-overlay-folder-item"> Accountability </a> <a href="/en/faq" class="Mobile-overlay-folder-item"> FAQ </a> <a href="/en/business-registration" class="Mobile-overlay-folder-item"> Join the Program </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="en/join-the-program"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="en/join-the-program"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/en/business-registration" class="Mobile-overlay-folder-item"> Use AdChoices </a> <a href="/en/news" class="Mobile-overlay-folder-item"> News </a> <a href="/en/about-daac" class="Mobile-overlay-folder-item"> About the DAAC </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="fr/a-propos-du-programme"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="fr/a-propos-du-programme"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/fr/les-principes" class="Mobile-overlay-folder-item"> Principes de la DAAC </a> <a href="/fr/responsabilite" class="Mobile-overlay-folder-item"> Responsabilit茅 </a> <a href="/fr/faq" class="Mobile-overlay-folder-item"> Foire aux questions </a> <a href="/fr/joindre" class="Mobile-overlay-folder-item"> Rejoignez le programme </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="fr/joindre"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="fr/joindre"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/fr/enregistrement-dentreprise" class="Mobile-overlay-folder-item"> Enregistrement d'entreprise </a> <a href="/fr/actualites" class="Mobile-overlay-folder-item"> Actualit茅s </a> <a href="/fr/au-sujet" class="Mobile-overlay-folder-item"> Au sujet de la DAAC </a> </div> </div> </div> <button class="Mobile-overlay-close" data-controller="MobileOverlayToggle" aria-label="Close navigation menu"> <svg class="Icon Icon--close" viewBox="0 0 16 16"> <use xlink:href="/assets/ui-icons.svg#close-icon"></use> </svg> </button> <div class="Mobile-overlay-back" data-controller="MobileOverlayToggle"></div> </div> </div> <div class="Parallax-host-outer"> <div class="Parallax-host" data-parallax-host> </div> </div> <div class="Site" data-nc-base="header" data-controller="AncillaryLayout"> <div class="sqs-announcement-bar-dropzone"></div> <header class="Header Header--top"> <div class="Header-inner Header-inner--top" data-nc-group="top"> <div data-nc-container="top-left"> <div class="Header-search" data-nc-element="search"> <form class="Header-search-form" action="/search" method="get"> <input class="Header-search-form-input" name="q" type="text" spellcheck="false" value="" autocomplete="off" placeholder="Search" /> <button class="Header-search-form-submit" type="submit" data-test="template-search"> <svg class="Icon Icon--search--small" viewBox="0 0 15 15"> <use xlink:href="/assets/ui-icons.svg#search-icon--small"></use> </svg> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </button> </form> </div> </div> <div data-nc-container="top-center"> <div class="Header-account" data-nc-element="account" data-controller="UserAccountLink"> <button class="user-accounts-text-link"> <span class="unauth">Sign In</span> <span class="auth">My Account</span> </button> <div class="user-accounts-icon"> <svg class="Icon Icon--user-accounts" viewBox="0 0 28 28"> <use class="use--odd" xlink:href="/assets/ui-icons.svg#accounts-icon--odd"></use> <use class="use--even" xlink:href="/assets/ui-icons.svg#accounts-icon--even"></use> </svg> </div> </div> <div class="Header-social" data-nc-element="social"> <nav class="SocialLinks" data-content-field="connected-accounts"> <div class="SocialLinks-inner"> <a href="http://linkedin.com/company/daacanada" target="_blank" class="SocialLinks-link linkedin-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#linkedin-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#linkedin-unauth-mask"></use> </svg> </div> </a><a href="https://www.facebook.com/daacanada/" target="_blank" class="SocialLinks-link facebook-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#facebook-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#facebook-unauth-mask"></use> </svg> </div> </a><a href="https://www.instagram.com/youradchoices/" target="_blank" class="SocialLinks-link instagram-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#instagram-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#instagram-unauth-mask"></use> </svg> </div> </a><a href="https://bsky.app/profile/daacanada.bsky.social" target="_blank" class="SocialLinks-link url" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#url-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#url-mask"></use> </svg> </div> </a> </div> </nav> </div> </div> <div data-nc-container="top-right"> </div> </div> </header> <div class="Site-inner Site-inner--index"> <header class="Header Header--bottom"> <div class="Header-inner Header-inner--bottom" data-nc-group="bottom"> <div data-nc-container="bottom-left"> <nav class="Header-nav Header-nav--primary" data-nc-element="primary-nav" data-content-field="navigation"> <div class="Header-nav-inner"> <span class="Header-nav-item Header-nav-item--folder"> <a href="/en/about-the-program" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">About the Program</a> <span class="Header-nav-folder"> <a href="/en/principles" class="Header-nav-folder-item">DAAC Principles</a> <a href="/en/about-adchoices" class="Header-nav-folder-item">Program Framework</a> <a href="/en/accountability" class="Header-nav-folder-item">Accountability</a> <a href="/en/faq" class="Header-nav-folder-item" data-test="template-nav">FAQ</a> <a href="/en/business-registration" class="Header-nav-folder-item">Join the Program</a> </span> </span><a href="/en/tools" class="Header-nav-item" data-test="template-nav">Tools</a><a href="/en/participating-companies" class="Header-nav-item">Participants</a><a href="/en/accountability" class="Header-nav-item" data-test="template-nav">Accountability</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/en/join-the-program" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Join Us</a> <span class="Header-nav-folder"> <a href="/en/business-registration" class="Header-nav-folder-item">Use AdChoices</a> <a href="/en/news" class="Header-nav-folder-item" data-test="template-nav">News</a> <a href="/en/about-daac" class="Header-nav-folder-item">About the DAAC</a> </span> </span><a href="/en/consumers" class="Header-nav-item" data-test="template-nav">For Consumers</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/a-propos-du-programme" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">脌 propos du programme</a> <span class="Header-nav-folder"> <a href="/fr/les-principes" class="Header-nav-folder-item">Principes de la DAAC</a> <a href="/fr/responsabilite" class="Header-nav-folder-item">Responsabilit茅</a> <a href="/fr/faq" class="Header-nav-folder-item" data-test="template-nav">Foire aux questions</a> <a href="/fr/joindre" class="Header-nav-folder-item">Rejoignez le programme</a> </span> </span><a href="/fr/outils" class="Header-nav-item" data-test="template-nav">Outils</a><a href="/fr/participants" class="Header-nav-item">Participants</a><a href="/fr/responsabilite" class="Header-nav-item" data-test="template-nav">Responsabilit茅</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/joindre" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Rejoignez-nous</a> <span class="Header-nav-folder"> <a href="/fr/enregistrement-dentreprise" class="Header-nav-folder-item">Enregistrement d'entreprise</a> <a href="/fr/actualites" class="Header-nav-folder-item" data-test="template-nav">Actualit茅s</a> <a href="/fr/au-sujet" class="Header-nav-folder-item">Au sujet de la DAAC</a> </span> </span><a href="/fr/consommateurs" class="Header-nav-item" data-test="template-nav">Pour Consommateurs</a> </div> </nav> </div> <div data-nc-container="bottom-center"> <a href="/" class="Header-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices in Canada" sizes="320px" class="Header-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> <div class="Header-tagline" data-nc-element="tagline">The Canadian AdChoices self-regulatory program, administered by the Digital Advertising Alliance of Canada</div> </div> <div data-nc-container="bottom-right"> <nav class="Header-nav Header-nav--secondary" data-nc-element="secondary-nav" data-content-field="navigation"> </nav> </div> </div> </header> <div class="Content-outer"> <main class="Index" data-collection-id="5c09562a0e2e72a9a489d357" data-controller="IndexFirstSectionHeight, Parallax, IndexNavigation"> <section id="en/relevant-advertising" class="Index-page" data-collection-id="5c0846532b6a28f53e64f6fb" data-parallax-id="5c0846532b6a28f53e64f6fb" data-edit-main-image="Background"> <div class="Index-page-scroll-indicator hidden" data-controller="ScrollIndicator"> <div class="Index-page-scroll-indicator-text">Scroll</div> <svg class="Index-page-scroll-indicator-arrow Icon Icon--caretLarge--down" viewBox="0 0 48 23"> <use xlink:href="/assets/ui-icons.svg#caret-down-large-icon"></use> </svg> <div class="Index-page-scroll-indicator-line"></div> </div> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1552919644420" id="page-5c0846532b6a28f53e64f6fb"><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="4.3737574552683895" data-block-type="21" id="block-yui_3_17_2_1_1549061849854_11412"><div class="sqs-block-content"> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-219ffae2869232ece663"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">What is <br>Interest-Based Advertising?</h1><h2 style="white-space:pre-wrap;">All advertising seeks to show the right products to the right audience at the right time. </h2><p style="white-space:pre-wrap;">Most online ads are not targeted to you as an individual but rather to data categories such as your probable demographics (age, gender), interests (automobiles, travel, shoes), location, websites visited and apps used.</p> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-5a28b9e03019a8fc28b3"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1200px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:97.5%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif" data-image-dimensions="1200x1170" data-image-focal-point="0.5,0.5" alt="DAAC-WALKCYCLE-BLUEslower.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif" width="1200" height="1170" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-0 span-0"></div></div></div> </div> </section> <section id="en/why-am-i-seeing-that-blue-icon" class="Index-page" data-collection-id="5c4637a56d2a73efe1ea43ba" data-parallax-id="5c4637a56d2a73efe1ea43ba" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1641480993140" id="page-5c4637a56d2a73efe1ea43ba"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1548195363924_11830"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-9a2c3b197dd0c9939dd5"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>Why am I seeing that blue icon? </strong></h1><h2 style="white-space:pre-wrap;">When you see the blue triangular icon in ads or on websites and apps, it is meant to alert and inform you that interest-based advertising data is being collected or used on that device.</h2><p class="" style="white-space:pre-wrap;">AdChoices represents a company鈥檚 promise that you can control your ad targeting experience with them. Click or tap on the icon to discover more.<br><br></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1550779175090_6177"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/participating-companies" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Participating Companies </a> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-yui_3_17_2_1_1588338182998_7770"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">Is your company interested in joining the program? <a href="/en/company-registration-form"><span style="text-decoration:underline">Click here</span></a>.</p> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="5.36779324055666" data-block-type="21" id="block-yui_3_17_2_1_1549075079015_10683"><div class="sqs-block-content"> </div></div><div class="sqs-block embed-block sqs-block-embed" data-block-json="{"url":"https://www.youtube-nocookie.com/embed/fMfTruod8XI?controls=0","html":"<iframe class=\"embedly-embed\" src=\"//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FfMfTruod8XI%3Ffeature%3Doembed%26controls%3D0&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DfMfTruod8XI&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FfMfTruod8XI%2Fhqdefault.jpg&key=61d05c9d54e8455ea7a9677c366be814&type=text%2Fhtml&schema=youtube-nocookie\" width=\"854\" height=\"480\" scrolling=\"no\" title=\"YouTube embed\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"true\"></iframe>","resolvedBy":"embedly","width":"854","height":"480","customThumb":"5c4769dfbba223672038f413","providerName":"YouTube","blockAnimation":"none","hSize":null,"floatDir":null}" data-block-type="22" id="block-yui_3_17_2_1_1548108518158_10079"><div class="sqs-block-content"><div class="intrinsic" style="max-width:100%"><div class="embed-block-wrapper embed-block-provider-YouTube" style="padding-bottom:56.20609%;"><div class="sqs-video-wrapper" data-html="<iframe allow="autoplay; fullscreen" scrolling="no" data-image-dimensions="854x480" allowfullscreen="true" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FfMfTruod8XI%3Ffeature%3Doembed%26controls%3D0&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DfMfTruod8XI&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FfMfTruod8XI%2Fhqdefault.jpg&key=61d05c9d54e8455ea7a9677c366be814&type=text%2Fhtml&schema=youtube-nocookie&wmode=opaque" width="854" data-embed="true" frameborder="0" title="YouTube embed" class="embedly-embed" height="480"></iframe>"><div class="sqs-video-overlay" style="opacity: 0;"><img data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548184031021-36NM8P0DB9X9E40H5GI6/DAAC+Video+Thumbnail.png" data-load="false" data-image-focal-point="0.5,0.5" /><div class="sqs-video-opaque"></div><div class="sqs-video-icon"></div></div></div></div></div></div></div><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="11.133200795228628" data-block-type="5" id="block-yui_3_17_2_1_1555338595622_6603"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:2500px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:11.133200645446777%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555339561273-XUGF4NHUVPYO6L8G0ZQW/PenLogo.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555339561273-XUGF4NHUVPYO6L8G0ZQW/PenLogo.png" data-image-dimensions="2500x362" data-image-focal-point="0.5,0.5" alt="PenLogo.png" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555339561273-XUGF4NHUVPYO6L8G0ZQW/PenLogo.png" width="2500" height="362" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555339561273-XUGF4NHUVPYO6L8G0ZQW/PenLogo.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555339561273-XUGF4NHUVPYO6L8G0ZQW/PenLogo.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555339561273-XUGF4NHUVPYO6L8G0ZQW/PenLogo.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555339561273-XUGF4NHUVPYO6L8G0ZQW/PenLogo.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555339561273-XUGF4NHUVPYO6L8G0ZQW/PenLogo.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555339561273-XUGF4NHUVPYO6L8G0ZQW/PenLogo.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555339561273-XUGF4NHUVPYO6L8G0ZQW/PenLogo.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="9.343936381709742" data-block-type="21" id="block-yui_3_17_2_1_1548195363924_13217"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552337827729_40894"><div class="sqs-block-content"> </div></div></div></div></div> </div> </section> <section id="en/how-your-information-is-used" class="Index-page" data-collection-id="5c0847434d7a9c76d67333ef" data-parallax-id="5c0847434d7a9c76d67333ef" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1714164263393" id="page-5c0847434d7a9c76d67333ef"><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="5.36779324055666" data-block-type="21" id="block-yui_3_17_2_1_1545280729478_26830"><div class="sqs-block-content"> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-a8170a4ad820ab9986c9"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>How Your <br>Information is Used</strong></h1><h2 style="white-space:pre-wrap;">Serving online ads based on predicted interests relies on recognizing cookies stored by web browsers, advertising IDs set on mobile devices, or token identifiers.</h2><p class="" style="white-space:pre-wrap;">Over time, this information gathered by companies informs them how to show more relevant ads. For example, people who visit automotive websites might receive more ads for a particular model of car that interests them.</p> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-60c640e2715a715e71e0"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1391px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif" data-image-dimensions="1391x1391" data-image-focal-point="0.5,0.5" alt="YourAdChoices-CYCLE-REDslower.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif" width="1391" height="1391" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <section id="en/the-icon-and-how-it-works" class="Index-page" data-collection-id="5c0848a96d2a736c80b3e8d2" data-parallax-id="5c0848a96d2a736c80b3e8d2" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1714164013635" id="page-5c0848a96d2a736c80b3e8d2"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.8571428571428571" data-block-type="21" id="block-yui_3_17_2_1_1545280729478_21213"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-2e83cb2ad4ba1f34fac9"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">The Icon and <br>How It Works</h1><h2 style="white-space:pre-wrap;">The AdChoices icon is there to inform you that data is being collected or used for interest-based advertising on your device by a company. </h2><p class="" style="white-space:pre-wrap;">AdChoices is not an advertising company itself. It is simply a notice that dozens of companies use to let you know that you can control the interest-based data flow companies use for ads by clicking or tapping on the blue icon to learn more or to opt out.</p><p class="" style="white-space:pre-wrap;">The AdChoices program is consistent with the requirements set out in Canadian privacy laws.</p><p class="" style="white-space:pre-wrap;"><br><br></p> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-2bd1e96b5ed5defa284c"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1097px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:86.873291015625%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif" data-image-dimensions="1097x953" data-image-focal-point="0.5,0.5" alt="DAAC---QA-YELLOW-Web5.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif" width="1097" height="953" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <section id="en/the-icon-is-your-beacon" class="Index-page" data-collection-id="5c0847ac758d46b9411b70ff" data-parallax-id="5c0847ac758d46b9411b70ff" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1714164074586" id="page-5c0847ac758d46b9411b70ff"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="1.4285714285714286" data-block-type="21" id="block-yui_3_17_2_1_1548175448014_16530"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-75d87ef3541b2b0c62b7"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>The Icon is <br>Your Beacon</strong></h1><h2 style="white-space:pre-wrap;">In Canada, you have privacy rights that companies need to adhere to - and that鈥檚 why you see the blue icon - it鈥檚 there to inform and empower you to take control.</h2><p class="" style="white-space:pre-wrap;">Advertising fuels the internet's economy. In order to use the services we have come to expect from the web, such as social media, free email accounts, websites we visit, apps we use and more, these services need to be funded.</p><p class="" style="white-space:pre-wrap;">Advertising, like many other forms of media, funds these platforms. When ad targeting is done right, it's relevant and timely.</p> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="4.3737574552683895" data-block-type="21" id="block-yui_3_17_2_1_1585839164693_18648"><div class="sqs-block-content"> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-1607896d110b069b0ab8"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1200px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif" data-image-dimensions="1200x1200" data-image-focal-point="0.5,0.5" alt="DAAC---Flashlight-white-dark-Web2.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif" width="1200" height="1200" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <section id="en/managing-sharing" class="Index-page" data-collection-id="5c084924562fa77436fdeebc" data-parallax-id="5c084924562fa77436fdeebc" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1714164140478" id="page-5c084924562fa77436fdeebc"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="1.4285714285714286" data-block-type="21" id="block-yui_3_17_2_1_1545280729478_42568"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-6f21fe886c39646d8e02"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">Managing <br>What You Share</h1><h2 style="white-space:pre-wrap;">Through the AdChoices self-regulatory program, you can opt out of interest-based advertising and report any issues with it.</h2><p class="" style="white-space:pre-wrap;">Companies engaging in any type of interest-based advertising practices online should be respecting your data privacy rights in Canada by providing you with notice about the collection of data for advertising purposes and the use of interest-based advertising when it鈥檚 happening. Companies must also give you the ability to opt out.<br><br></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544047472837_7664"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/en/tools" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Visit our Choice Tools </a> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-232324f99926dccb4b13"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1668px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif" data-image-dimensions="1668x1668" data-image-focal-point="0.5,0.5" alt="DAAC-Blinds-BLUE.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif" width="1668" height="1668" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1545280729478_43521"><div class="sqs-block-content"> </div></div></div></div></div> </div> </section> <section id="en/report-a-complaint" class="Index-page" data-collection-id="5c12950b40ec9a60a8e6d8d9" data-parallax-id="5c12950b40ec9a60a8e6d8d9" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1552338118436" id="page-5c12950b40ec9a60a8e6d8d9"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552337827729_66906"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-5c12950b40ec9a60a8e6d8da"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>Report a Complaint</strong></h1><h2 style="white-space:pre-wrap;">Companies registered in the AdChoices self-regulatory program are held accountable. </h2><p style="white-space:pre-wrap;">In Canada, complaints are accepted and addressed through the independent enforcement body, Ad Standards.<br><br></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544721686868_7578"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/accountability" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Learn More </a> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1548431317139_30702"><div class="sqs-block-content"> </div></div><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="33.33333333333333" data-block-type="5" id="block-yui_3_17_2_1_1548431317139_7884"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:301px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:33.33333206176758%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548431594326-E0T17WF2JI9R4W47QYRS/Ad+Standards+EN+Logo-TRANSP-300px.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548431594326-E0T17WF2JI9R4W47QYRS/Ad+Standards+EN+Logo-TRANSP-300px.png" data-image-dimensions="301x101" data-image-focal-point="0.5,0.5" alt="Ad Standards EN Logo-TRANSP-300px.png" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548431594326-E0T17WF2JI9R4W47QYRS/Ad+Standards+EN+Logo-TRANSP-300px.png" width="301" height="101" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548431594326-E0T17WF2JI9R4W47QYRS/Ad+Standards+EN+Logo-TRANSP-300px.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548431594326-E0T17WF2JI9R4W47QYRS/Ad+Standards+EN+Logo-TRANSP-300px.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548431594326-E0T17WF2JI9R4W47QYRS/Ad+Standards+EN+Logo-TRANSP-300px.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548431594326-E0T17WF2JI9R4W47QYRS/Ad+Standards+EN+Logo-TRANSP-300px.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548431594326-E0T17WF2JI9R4W47QYRS/Ad+Standards+EN+Logo-TRANSP-300px.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548431594326-E0T17WF2JI9R4W47QYRS/Ad+Standards+EN+Logo-TRANSP-300px.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548431594326-E0T17WF2JI9R4W47QYRS/Ad+Standards+EN+Logo-TRANSP-300px.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552337827729_73076"><div class="sqs-block-content"> </div></div></div></div></div> </div> </section> <nav class="Index-nav"> <div class="Index-nav-inner"> <a href="#en/relevant-advertising" class="Index-nav-item active"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>What is Interest-Based Advertising?</span></div> </a> <a href="#en/why-am-i-seeing-that-blue-icon" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Why Am I Seeing that Blue Icon?</span></div> </a> <a href="#en/how-your-information-is-used" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>How Your Information is Used</span></div> </a> <a href="#en/the-icon-and-how-it-works" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>The Icon and How it works.</span></div> </a> <a href="#en/the-icon-is-your-beacon" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>The Icon is Your Beacon</span></div> </a> <a href="#en/managing-sharing" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Managing What You Share.</span></div> </a> <a href="#en/report-a-complaint" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Report a Complaint</span></div> </a> </div> </nav> </main> </div> </div> <footer class="Footer" role="contentinfo" data-controller="FooterBreakpoints"> <div class="Footer-inner clear"> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--top sqs-alternate-block-style-container" data-layout-label="Footer Top Blocks" data-type="block-field" data-updated-on="1720192465489" id="footerBlocksTop"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1553289304330_43509"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-1 span-1"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1549292270993_222405"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:80px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" 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https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div><div class="col sqs-col-11 span-11"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_30034"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Digital Advertising Alliance of Canada</h2><p class="" style="white-space:pre-wrap;">2238 Dundas St. West, PO Box 59045, Toronto, Ontario, M6R 3B5</p> </div> </div></div><div class="sqs-block socialaccountlinks-v2-block sqs-block-socialaccountlinks-v2" data-block-type="54" id="block-yui_3_17_2_1_1635881524925_48236"><div class="sqs-block-content"> <div class="sqs-svg-icon--outer social-icon-alignment-left social-icons-color-white social-icons-size-large social-icons-shape-circle social-icons-style-solid" > <style> #block-yui_3_17_2_1_1635881524925_48236 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; } </style> <nav class="sqs-svg-icon--list"> <a href="http://linkedin.com/company/daacanada" target="_blank" class="sqs-svg-icon--wrapper linkedin-unauth" aria-label="LinkedIn"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#linkedin-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#linkedin-unauth-mask"></use> </svg> </div> </a><a href="https://www.facebook.com/daacanada/" target="_blank" class="sqs-svg-icon--wrapper facebook-unauth" aria-label="Facebook"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#facebook-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#facebook-unauth-mask"></use> </svg> </div> </a><a href="https://www.instagram.com/youradchoices/" target="_blank" class="sqs-svg-icon--wrapper instagram-unauth" aria-label="Instagram"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#instagram-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#instagram-unauth-mask"></use> </svg> </div> </a><a href="https://bsky.app/profile/daacanada.bsky.social" target="_blank" class="sqs-svg-icon--wrapper url" aria-label="URL"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#url-icon"></use> <use class="sqs-use--mask" xlink:href="#url-mask"></use> </svg> </div> </a> </nav> </div> </div></div></div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1545330314272_13744"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_13176"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Associations of DAAC</h2><p class="" style="white-space:pre-wrap;"><a href="https://acaweb.ca/en" target="_blank">Association of Canadian Advertisers</a><br><a href="https://a2c.quebec/en/" target="_blank">Association of Creative Communications Agencies</a><br><a href="https://thecma.ca" target="_blank">Canadian Marketing Association</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca/" target="_blank">Institute of Canadian Agencies</a><br><a href="https://www.iabcanada.com/" target="_blank">Interactive Advertising Bureau of Canada</a><br><br><br><strong>AdChoices</strong> is the self-regulatory program for online interest-based advertising helping to provide notice, transparency, and accountability from the advertising sector online to consumers.</p><p class="" style="white-space:pre-wrap;"><strong>The Digital Advertising Alliance of Canada (DAAC)</strong> is the not-for-profit consortium of trade associations that is responsible for administering the AdChoices self-regulatory program in Canada.</p><p class="" style="white-space:pre-wrap;"><br></p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="28.085106382978726" data-block-type="5" id="block-yui_3_17_2_1_1718290406784_11459"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <a class=" sqs-block-image-link " href="https://piccasoawards.ca/winners" target="_blank" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:28.085105895996094%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="The PICCASO Awards Canada logo" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </a> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada</p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718290406784_17315"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_25225"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/how-to-join" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Join Us </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_8995"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/about-daac" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > About DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_21391"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/news" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > News </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1553536265944_11447"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/legal" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Legal </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_19880"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/privacy-policy" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Privacy Policy </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1562767042032_11557"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="https://politicalads.ca/" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" target="_blank" > Political Ads Program </a> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_23012"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Associations de DAAC</h2><p class="" style="white-space:pre-wrap;"><a href="https://acaweb.ca/fr/" target="_blank">Association canadienne des annonceurs</a><br><a href="https://a2c.quebec/" target="_blank">Association des agences de communication cr茅ative</a><br><a href="https://thecma.ca" target="_blank">Association canadienne du marketing </a> <a href="https://www.iabcanada.com/fr/" target="_blank">Bureau de la publicit茅 interactive du Canada</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca" target="_blank">Institut des agences canadiennes</a><br><br><br><strong>Choix de pub</strong> est un programme d鈥檃utor茅glementation de la publicit茅 cibl茅e par centres d鈥檌nt茅r锚t en ligne visant 脿 fournir aux consommateurs des avis, une transparence et une responsabilit茅 de la part  du secteur de la publicit茅 en ligne.</p><p class="" style="white-space:pre-wrap;"><strong>L鈥橝lliance de la publicit茅 num茅rique du Canada (DAAC</strong>) est un regroupement sans but lucratif d鈥檃ssociations professionnelles, charg茅 d鈥檃dministrer le programme d鈥檃utor茅glementation canadien Choix de pub.<br> </p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1718312667951_11563"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:32.15999984741211%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">La DAAC est la fi猫re r茅cipiendaire d鈥檜n prix  PICCASO Canada 2024 dans la cat茅gorie 芦 Leadership 脿 but non lucratif 禄 </p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718312667951_27464"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_34701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/enregistrement-dentreprise" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Rejoignez-nous </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1547497934081_7701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/au-sujet" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Au sujet de la DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1549292270993_166409"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/actualites" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Actualit茅s </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1553536265944_12413"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" 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