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type="application/ld+json">{"@context":"http://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://www.smh.com.au/technology","name":"Technology"}},{"@type":"ListItem","position":2,"item":{"@id":"https://www.smh.com.au/topic/smartphone-apps-61y","name":"Apps"}}]}</script></div><p class="CpcU1"><span>This was published 11 years ago</span></p><h1 data-testid="headline" itemProp="headline">TechCrunch forced to apologise over Sydney duo's 'Titstare' app</h1></div></div></header><section class="_3OhA4"><div class="_2h56q _2bGxr"><div class="_3J1te"><h5 class="_3-xPQ"><span class="_3pGt1">By </span><span><span data-testid="byline"><a href="/by/ben-grubb-hve36" title="Articles by Ben Grubb">Ben Grubb</a></span></span></h5><div class="_3xKNx"><span class="_1IjU5">Updated</span> <span class="_2xetH"><time class="_2_zR-" data-testid="datetime" dateTime="2013-09-09T14:56:06+10:00">September 9, 2013 — 2.56pm</time></span><span class="_2tV7D" hidden="">first published at <time class="_2_zR-" data-testid="datetime" dateTime="2013-09-09T14:46:20+10:00">2.46pm</time></span></div></div></div><div class="_2CSKo noPrint"><div class="_1KqZ_"><div class="hLTvJ"><button aria-checked="false" aria-describedby="saveTooltip" aria-label="Save article to read later" class="_31ZN0" role="switch" type="button"><svg aria-hidden="true" class="QMY9O _11R7m" focusable="false" height="1em" width="1em"><use xlink:href="#icon-save"></use></svg><span class="_3-fU6">Save</span></button><div aria-hidden="true" class="_1lwFz uXbxr" id="saveTooltip" role="tooltip"><button>Log in</button>, <a data-testid="login-register" href="https://smh.myfairfax.com.au/channel/zHE9EWDHf1XPuz3Phk0YIg/members/signups/new?callback_uri=">register</a> or <a href="https://subscribe.smh.com.au/?promote_channel=HI_HL_GNL">subscribe</a> to save articles for later.</div><div><div aria-hidden="true" class="_1lwFz WUf_a _1pHo1" id="onboardingTooltip" 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size</button></div></div></div></div></section><section class="_1Rw6X" data-testid="article-body-top"><aside class="_2GZaf"><div class="_1q-_I _3sCHz"><div class="container"><div class="adWrapper _2UMq- noPrint" data-testid="ad"><small class="_3ToRr">Advertisement</small><div class="" id="adspot-160x600_300x250_300x600-pos2-desktop"></div></div></div></div></aside><div class="_1ysFk" data-testid="article-body"><div><div class="_5JLqO"><div class="_1Ld7U" id="beyondwords-player"></div><div class="_3Fhwk" data-testid="showPlayerOverlay"></div></div><div class="_1665V _2q-Vk" data-testid="body-content"><ul><li><a href="/digital-life/smartphone-apps/is-the-app-store-gold-rush-over-20130906-2t9rq.html">Is the app store gold rush over?</a></li></ul><p>The organisers of a Silicon Valley technology conference have been forced to apologise after two Australian men pitched a smartphone app called "Titstare" in front of an audience that included a nine-year-old girl.</p><p>The Sydney duo's presentation had the mainly male audience laughing, but angered Twitter users and <a href="http://www.smh.com.au/it-pro/business-it/nerd-girls-take-on-sexist-industry-20130227-2f5fg.html">reignited</a> a <a href="http://www.smh.com.au/it-pro/business-it/silicon-valley-boys-clubs-shown-as-complaint-sparks-firings-cyber-attack-20130326-2grnx.html">debate</a> about sexism in the technology sector.</p><p>The duo — Jethro Batts, 28, and David Boulton, 24 — pitched their "tongue in cheek" idea at <a href="http://techcrunch.com/events/disrupt-sf-2013/event-info/">TechCrunch Disrupt in San Francisco</a> on Sunday after winning money and accommodation for the trip to the US in a similar competition.</p></div><div class="_1lC_G"></div><div class="_1665V _2q-Vk" data-testid="body-content"><p>The conference, run by tech blog TechCrunch, sees software developers spend 24 hours coding a new product and then pitching it before an audience of developers and investors.</p><figure class="_3ujPS _3g3zI _4vIBa _2XZQH" data-testid="image"><div aria-label="enlarge image" class="_1lwW_" role="button" tabindex="0"><picture class=""><source media="(min-width: 1024px)" srcSet="https://static.ffx.io/images/$width_740%2C$height_417/t_crop_fill/q_86%2Cf_auto/ef8d59de42ed3ff9ad386d29fad474c3edbd69f2, https://static.ffx.io/images/$width_1480%2C$height_833/t_crop_fill/q_62%2Cf_auto/ef8d59de42ed3ff9ad386d29fad474c3edbd69f2 2x" height="417" width="740"/><source media="(min-width: 768px)" srcSet="https://static.ffx.io/images/$width_768%2C$height_432/t_crop_fill/q_86%2Cf_auto/ef8d59de42ed3ff9ad386d29fad474c3edbd69f2, https://static.ffx.io/images/$width_1536%2C$height_864/t_crop_fill/q_62%2Cf_auto/ef8d59de42ed3ff9ad386d29fad474c3edbd69f2 2x" height="432" width="768"/><img alt="TItstare." loading="lazy" src="https://static.ffx.io/images/$width_620%2C$height_349/t_crop_fill/q_86%2Cf_auto/ef8d59de42ed3ff9ad386d29fad474c3edbd69f2" height="349" width="620" srcSet="https://static.ffx.io/images/$width_620%2C$height_349/t_crop_fill/q_86%2Cf_auto/ef8d59de42ed3ff9ad386d29fad474c3edbd69f2, https://static.ffx.io/images/$width_1240%2C$height_698/t_crop_fill/q_62%2Cf_auto/ef8d59de42ed3ff9ad386d29fad474c3edbd69f2 2x"/></picture></div><figcaption class="_3CZmy"><p><span class="_2Li3P">TItstare.</span></p></figcaption></figure><p>In their pitch of Titstare, Boulton said on stage in front of an audience of hundreds (and thousands online) that it would allow users to "take photos of yourself, looking at tits".</p><p>"It's science my good friend, science," Boulton remarked.</p><p>His co-founder Batts said in the same pitch: "Did you know male life expectancy decreased three per cent in the last five years?"</p></div></div></div></section><div class="_1FVfK"><div class="container"><div class="adWrapper _2UMq- noPrint" data-testid="ad"><small class="_3ToRr">Advertisement</small><div class="" id="adspot-728x90_970x250-pos3-desktop"></div></div></div></div><section class="vPaWe" data-testid="article-body-bottom"><div class="_1ysFk"><div><div class="_1665V _2q-Vk" data-testid="body-content"><p>Boulton responded by saying this was linked to women covering up their cleavage and that Titstare aimed to address this by allowing men to look at women's breasts whenever they wanted.</p><figure class="_3ujPS _1ilMH VXpYY _2XZQH" data-testid="image"><div aria-label="enlarge image" class="_1lwW_" role="button" tabindex="0"><picture class=""><source media="(min-width: 1024px)" srcSet="https://static.ffx.io/images/$width_257%2C$height_386/t_crop_fill/q_86%2Cf_auto/9d50e01e3c623b0e9a07c334c3bd160826355d95, https://static.ffx.io/images/$width_514%2C$height_771/t_crop_fill/q_62%2Cf_auto/9d50e01e3c623b0e9a07c334c3bd160826355d95 2x" height="386" width="257"/><source media="(min-width: 768px)" srcSet="https://static.ffx.io/images/$width_301%2C$height_452/t_crop_fill/q_86%2Cf_auto/9d50e01e3c623b0e9a07c334c3bd160826355d95, https://static.ffx.io/images/$width_602%2C$height_903/t_crop_fill/q_62%2Cf_auto/9d50e01e3c623b0e9a07c334c3bd160826355d95 2x" height="452" width="301"/><img alt="Titstare co-founder Jethro Batts, 28." loading="lazy" src="https://static.ffx.io/images/$width_283%2C$height_425/t_crop_fill/q_86%2Cf_auto/9d50e01e3c623b0e9a07c334c3bd160826355d95" height="425" width="283" srcSet="https://static.ffx.io/images/$width_283%2C$height_425/t_crop_fill/q_86%2Cf_auto/9d50e01e3c623b0e9a07c334c3bd160826355d95, https://static.ffx.io/images/$width_566%2C$height_849/t_crop_fill/q_62%2Cf_auto/9d50e01e3c623b0e9a07c334c3bd160826355d95 2x"/></picture></div><figcaption class="_3CZmy"><p><span class="_2Li3P">Titstare co-founder Jethro Batts, 28.</span></p></figcaption></figure><p>The organisers of the TechCrunch conference <a href="http://techcrunch.com/2013/09/08/an-apology-from-techcrunch/">have since apologised</a> for allowing Titstare, and another pitch for a product called Circle Shake, in which a man simulated masturbation, to be demonstrated.</p><p>Both app ideas resulted in almost universal condemnation online, with women at the conference writing on Twitter that it was not a good look, especially considering a nine-year-old girl was in the audience.</p><figure class="_3ujPS _1ilMH VXpYY _2XZQH" data-testid="image"><div aria-label="enlarge image" class="_1lwW_" role="button" tabindex="0"><picture class=""><source media="(min-width: 1024px)" srcSet="https://static.ffx.io/images/$width_257%2C$height_386/t_crop_fill/q_86%2Cf_auto/c38035755638e41e6ef7c9fafe12634f7c8ceb6b, https://static.ffx.io/images/$width_514%2C$height_771/t_crop_fill/q_62%2Cf_auto/c38035755638e41e6ef7c9fafe12634f7c8ceb6b 2x" height="386" width="257"/><source media="(min-width: 768px)" srcSet="https://static.ffx.io/images/$width_301%2C$height_452/t_crop_fill/q_86%2Cf_auto/c38035755638e41e6ef7c9fafe12634f7c8ceb6b, https://static.ffx.io/images/$width_602%2C$height_903/t_crop_fill/q_62%2Cf_auto/c38035755638e41e6ef7c9fafe12634f7c8ceb6b 2x" height="452" width="301"/><img alt="Titstare co-founder David Boulton, 24." loading="lazy" src="https://static.ffx.io/images/$width_283%2C$height_425/t_crop_fill/q_86%2Cf_auto/c38035755638e41e6ef7c9fafe12634f7c8ceb6b" height="425" width="283" srcSet="https://static.ffx.io/images/$width_283%2C$height_425/t_crop_fill/q_86%2Cf_auto/c38035755638e41e6ef7c9fafe12634f7c8ceb6b, https://static.ffx.io/images/$width_566%2C$height_849/t_crop_fill/q_62%2Cf_auto/c38035755638e41e6ef7c9fafe12634f7c8ceb6b 2x"/></picture></div><figcaption class="_3CZmy"><p><span class="_2Li3P">Titstare co-founder David Boulton, 24.</span></p></figcaption></figure></div><div class="_1lC_G"></div><div class="_1665V _2q-Vk" data-testid="body-content"><p>"Titstare guys got a very loud applause from audience. Thank god sexism isn't alive and well in the tech sector. SO PROUD TO HAVE MY KID HERE," <a href="https://twitter.com/kkjordan/status/376792617553362944">wrote Kim Jordan on Twitter sarcastically</a>, the mother of the nine-year-old programmer Alexandra Jordan, who pitched a start-up app idea at the conference called <a href="http://techcrunch.com/2013/09/08/super-fun-kid-time-9-year-old-programmer/">Super Fun Kid Time which allows for the scheduling of children's play dates</a>.</p><p>"'Just kidding' isn't a magic responsibility absolving spell," <a href="https://twitter.com/jacobian/status/376808268082839552">wrote another Twitter user, @jacobian</a>. "You did something really sexist, apologise and own the mistake."</p><p>TechCrunch issued a full apology concerning the two pitches on its website.</p><p>"You expect more from us, and we expect more from ourselves," <a href="http://techcrunch.com/2013/09/08/an-apology-from-techcrunch/">it said</a>. "We are sorry."</p><p>It promised that it would now screen all ideas before they were pitched before its conference's audience.</p></div><div class="_1lC_G"></div><div class="_1665V _2q-Vk" data-testid="body-content"><p>Speaking with Fairfax Media in his first interview since the controversy, Batts said the reaction received online was "not what we expected".</p><p>He said he was not aware children were in the audience and that had he known, he wouldn't have gone ahead with the "tongue-in-cheek" app pitch.</p><p>"For anybody out there who was offended by it we're very, very sorry. It was based around a couple of ideas and having a bit of a laugh," Batts said.</p><p>"If we offended anybody it was unintentionally done. It wasn't what we were hoping to do."</p><p>Batts added that the presentation was well received by conference audience members and that it had been "misconstrued" on Twitter.</p></div><div class="_1lC_G"></div><div class="_1665V _2q-Vk" data-testid="body-content"><p>"You have one person who tweets to 50,000 or 100,000 people and if you have that many followers it can get misconstrued," he said, adding that he wasn't looking to make money from the idea.</p><p>Murray Hurps, who has worked at the Sydney <a href="http://fishburners.org/">Fishburners</a> start-up co-working space with the Australian duo, said they were "genuine nice guys".</p><p>They were likely trying "very, very hard" to make an impact, he said.</p><p>"If you're a hurdler like them and you never trip over and have an accident then you're not trying hard enough. They're trying very, very hard and they've clearly stumbled."</p><p>The Sydney duo's previous idea, which helped get them to the US, was for an app called <a href="http://www.hateyoucards.com/">Hate You Cards</a>. It took <a href="http://www.startupsmart.com.au/technology/three-sydney-entrepreneurs-off-to-silicon-valley-after-winning-coding-competition/201305279828.html">out top honours in May</a> at a similar 24-hour coding competition called <a href="http://ahsp13sydney.eventbrite.com/">AngelHack Sydney</a>.</p></div><div class="_1lC_G"></div><div class="_1665V _2q-Vk" data-testid="body-content"><p>Hate You Cards, which allows users to take photos of themselves and turn them into mean joke text messages and emails to send to their friends, attracted similar criticism, but not to the same level as Titstare.</p><p>After the launch of Hate You Cards, Greens Party leader Christine Milne <a href="https://twitter.com/senatormilne/statuses/339254157875761152">wrote on Twitter</a>: "It is fun to enable bullies?"</p><p>"Why not do something good for someone or something? 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":[]},\"loadingBar\":0,\"location\":null,\"login\":{\"emailAddress\":\"\",\"isLoggedIn\":false,\"isVisible\":false,\"justLoggedIn\":false,\"justLoggedInAction\":\"\",\"loginAction\":\"\",\"showModal\":\"none\",\"swgEntitlementStatus\":null},\"meterPrompt\":{\"isVisible\":false,\"limit\":0},\"myAccount\":{\"isVisible\":false},\"page\":{\"/technology/techcrunch-forced-to-apologise-over-sydney-duos-titstare-app-20130909-2tflb.html\":{\"asset\":{\"ads\":{\"suppress\":false},\"assetType\":\"article\",\"categories\":[\"Technology\"],\"categoryId\":71,\"asset\":{\"about\":\"US tech conference apologises after Sydney men pitch \\\"Titstare\\\" app in front of audience that included a minor.\",\"allowComments\":false,\"body\":\"<ul><li><x-placeholder id=\\\"423d08387820d8501a50247fe64cd7ff8dea2e48\\\"></x-placeholder></li></ul><p>The organisers of a Silicon Valley technology conference have been forced to apologise after two Australian men pitched a smartphone app called \\\"Titstare\\\" in front of an audience that included a nine-year-old girl.</p><p>The Sydney duo's presentation had the mainly male audience laughing, but angered Twitter users and <x-placeholder id=\\\"3b5a77a1b3487d2bc73e170565769cb887ea85d6\\\"></x-placeholder> a <x-placeholder id=\\\"728dd78e68128000af0dd7b86ce785d0eeead444\\\"></x-placeholder> about sexism in the technology sector.</p><x-placeholder id=\\\"2b5c0ff6c04f243f8729e0ac7ba0ce1168b64ea0\\\"></x-placeholder><p>The duo \\u2014 Jethro Batts, 28, and David Boulton, 24 \\u2014 pitched their \\\"tongue in cheek\\\" idea at <x-placeholder id=\\\"a30ab2962858c742092d355bddbc06a25f27b1cd\\\"></x-placeholder> on Sunday after winning money and accommodation for the trip to the US in a similar competition.</p><p>The conference, run by tech blog TechCrunch, sees software developers spend 24 hours coding a new product and then pitching it before an audience of developers and investors.</p><x-placeholder id=\\\"9dab29cf2289b8d622911a867584bd0699a31917\\\"></x-placeholder><p>In their pitch of Titstare, Boulton said on stage in front of an audience of hundreds (and thousands online) that it would allow users to \\\"take photos of yourself, looking at tits\\\".</p><p>\\\"It's science my good friend, science,\\\" Boulton remarked.</p><p>His co-founder Batts said in the same pitch: \\\"Did you know male life expectancy decreased three per cent in the last five years?\\\"</p><p>Boulton responded by saying this was linked to women covering up their cleavage and that Titstare aimed to address this by allowing men to look at women's breasts whenever they wanted.</p><x-placeholder id=\\\"10f80b98e60cc758e3d68500872d2def765bbb48\\\"></x-placeholder><p>The organisers of the TechCrunch conference <x-placeholder id=\\\"c7c921079cf38e9615723e975da31e1b53b739fd\\\"></x-placeholder> for allowing Titstare, and another pitch for a product called Circle Shake, in which a man simulated masturbation, to be demonstrated.</p><p>Both app ideas resulted in almost universal condemnation online, with women at the conference writing on Twitter that it was not a good look, especially considering a nine-year-old girl was in the audience.</p><x-placeholder id=\\\"a5a171b80b92eb9ba958ca15fb92543c6dd78559\\\"></x-placeholder><p>\\\"Titstare guys got a very loud applause from audience. Thank god sexism isn't alive and well in the tech sector. SO PROUD TO HAVE MY KID HERE,\\\" <x-placeholder id=\\\"2bebe49dafdaec78b01bdac4a3f7a63a367627a2\\\"></x-placeholder>, the mother of the nine-year-old programmer Alexandra Jordan, who pitched a start-up app idea at the conference called <x-placeholder id=\\\"82f785f58dd9e584bb2b6396cd144661003f9d09\\\"></x-placeholder>.</p><p>\\\"'Just kidding' isn't a magic responsibility absolving spell,\\\" <x-placeholder id=\\\"1ee30589426f124d30d9b321eb2c9ad5d535facb\\\"></x-placeholder>. \\\"You did something really sexist, apologise and own the mistake.\\\"</p><p>TechCrunch issued a full apology concerning the two pitches on its website.</p><p>\\\"You expect more from us, and we expect more from ourselves,\\\" <x-placeholder id=\\\"4cc70cd52a01b0cb99f091cffb50d35600fc5cbd\\\"></x-placeholder>. \\\"We are sorry.\\\"</p><p>It promised that it would now screen all ideas before they were pitched before its conference's audience.</p><p>Speaking with Fairfax Media in his first interview since the controversy, Batts said the reaction received online was \\\"not what we expected\\\".</p><p>He said he was not aware children were in the audience and that had he known, he wouldn't have gone ahead with the \\\"tongue-in-cheek\\\" app pitch.</p><p>\\\"For anybody out there who was offended by it we're very, very sorry. It was based around a couple of ideas and having a bit of a laugh,\\\" Batts said.</p><p>\\\"If we offended anybody it was unintentionally done. It wasn't what we were hoping to do.\\\"</p><p>Batts added that the presentation was well received by conference audience members and that it had been \\\"misconstrued\\\" on Twitter.</p><p>\\\"You have one person who tweets to 50,000 or 100,000 people and if you have that many followers it can get misconstrued,\\\" he said, adding that he wasn't looking to make money from the idea.</p><p>Murray Hurps, who has worked at the Sydney <x-placeholder id=\\\"4a7264a0035cb34a041d549a50e13688fcdb3424\\\"></x-placeholder> start-up co-working space with the Australian duo, said they were \\\"genuine nice guys\\\".</p><p>They were likely trying \\\"very, very hard\\\" to make an impact, he said.</p><p>\\\"If you're a hurdler like them and you never trip over and have an accident then you're not trying hard enough. They're trying very, very hard and they've clearly stumbled.\\\"</p><p>The Sydney duo's previous idea, which helped get them to the US, was for an app called <x-placeholder id=\\\"47c65420b4c926718421a51b42a948b7cdd02b9e\\\"></x-placeholder>. It took <x-placeholder id=\\\"548ab1ed2c4b613442b34fa6b0bc7f97e1fbd602\\\"></x-placeholder> at a similar 24-hour coding competition called <x-placeholder id=\\\"31772a0bde2d33dce3d6b112f63bc2e73370cfed\\\"></x-placeholder>.</p><p>Hate You Cards, which allows users to take photos of themselves and turn them into mean joke text messages and emails to send to their friends, attracted similar criticism, but not to the same level as Titstare.</p><p>After the launch of Hate You Cards, Greens Party leader Christine Milne <x-placeholder id=\\\"93646a3c5c50fd10ed977ddf239f7027146cc2e2\\\"></x-placeholder>: \\\"It is fun to enable bullies?\\\"</p><p>\\\"Why not do something good for someone or something? There are already too many people spreading hate,\\\" <x-placeholder id=\\\"ff8a0e76b36747ce514f7f1510106aaca6ead89b\\\"></x-placeholder>.</p><x-placeholder id=\\\"bd04795017f314b4ffaf1871395cc75d1c5852b4\\\"></x-placeholder>\",\"bodyPlaceholders\":{\"10f80b98e60cc758e3d68500872d2def765bbb48\":{\"data\":{\"altText\":\"\",\"aspect\":0.666667,\"autoCrop\":false,\"caption\":\"Titstare co-founder Jethro Batts, 28.\",\"credit\":\"\",\"fdcid\":\"\",\"id\":\"9d50e01e3c623b0e9a07c334c3bd160826355d95\",\"source\":\"not-for-syndication\"},\"type\":\"image\"},\"1ee30589426f124d30d9b321eb2c9ad5d535facb\":{\"data\":{\"text\":\"wrote another Twitter user, @jacobian\",\"url\":\"https://twitter.com/jacobian/status/376808268082839552\"},\"type\":\"linkExternal\"},\"2b5c0ff6c04f243f8729e0ac7ba0ce1168b64ea0\":{\"data\":{\"refId\":\"2tfcz\"},\"type\":\"video\"},\"2bebe49dafdaec78b01bdac4a3f7a63a367627a2\":{\"data\":{\"text\":\"wrote Kim Jordan on Twitter 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