Navigating YouTube Search - How YouTube Works

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such as our YouTube logo, color palettes, and permissions form </span> </a> </div> </nav> </div> </div> </nav> </div> </div> </div> </header> <main class="ytr-main ytr-navigating-youtube-search" id="content"> <section class="ytr-section"> <div class="lb-padding-top-s lb-padding-bottom-s ytr-hero"> <div class="ytr-section__window"> <div class="lb-grid lb-grid--image-right"> <div class="lb-grid__cell lb-grid__cell--span-7 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__details"> <small class="ytr-eyebrow lb-margin-bottom-l ytr-hero__eyebrow"> <span class="lb-font-weight-600 lb-font-eyebrow ytr-eyebrow__text"> Product features </span> <img class="ytr-eyebrow__underline" src="/web/20211201044129im_/https://www.youtube.com/howyoutubeworks/static/images/eyebrow-underline.png" role="presentation"> </small> <h1> <span class="lb-font-weight-600 lb-font-alpha-headline"> YouTube Search </span> </h1> </div> <div class="lb-grid__cell lb-grid__cell--offset-8-span-4 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__image-wrapper"> <img class="ytr-hero__image" src="https://web.archive.org/web/20211201044129im_/https://lh3.googleusercontent.com/BL7yPy5eHuqMbq-HGjahVgDknWI7widIR8LJdsrVjUdT3R-ASSOWGr2to6RDkY5rqkvVADjM_HSmL9mrDqhHer3SvyYTaumHP7djs6U=v3-s20-fblur=1,20" srcset="https://web.archive.org/web/20211201044129im_/https://lh3.googleusercontent.com/BL7yPy5eHuqMbq-HGjahVgDknWI7widIR8LJdsrVjUdT3R-ASSOWGr2to6RDkY5rqkvVADjM_HSmL9mrDqhHer3SvyYTaumHP7djs6U=v1-s560 560w, https://web.archive.org/web/20211201044129im_/https://lh3.googleusercontent.com/BL7yPy5eHuqMbq-HGjahVgDknWI7widIR8LJdsrVjUdT3R-ASSOWGr2to6RDkY5rqkvVADjM_HSmL9mrDqhHer3SvyYTaumHP7djs6U=v1-s840 840w, https://web.archive.org/web/20211201044129im_/https://lh3.googleusercontent.com/BL7yPy5eHuqMbq-HGjahVgDknWI7widIR8LJdsrVjUdT3R-ASSOWGr2to6RDkY5rqkvVADjM_HSmL9mrDqhHer3SvyYTaumHP7djs6U=v0-s1680 1680w" alt="YouTube Search" aria-hidden="False"> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section--article" data-lb-auto-init="ArticlePage"> <div class="ytr-section__window"> <div class="lb-grid ytr-article"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <ul class="ytr-article__tabs ytr-js-tabs"> <li class="ytr-article__tabs-tab-wrapper"> <a href="#overview" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Overview </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#controls" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Controls </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#trusted-results" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Trusted results </a> </li> </ul> </div> <div class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-offset-4-span-8 ytr-article__content-wrapper"> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="overview"> <p class="md md-p">With over 500 hours of content uploaded to YouTube every minute, finding what you need would be nearly impossible without some help sorting through all of the videos. YouTube’s search ranking system does just that by sorting through loads of videos to find the most relevant and useful results to your search query, and presenting them in a way that helps you find what you’re looking for.</p> <p class="md md-p">At YouTube Search, we prioritize three main elements to provide the best search results: relevance, engagement and quality. To estimate relevance we look into many factors, such as how well the title, tags, description, and video content match your search query. Engagement signals are a valuable way to determine relevance. We incorporate aggregate engagement signals from users, i.e. we may look at the watch time of a particular video for a particular query to determine if the video is considered relevant to the query by other users. Finally, for quality, our systems are designed to identify signals that can help determine which channels demonstrate expertise, authoritativeness, and trustworthiness on a given topic.</p> <p class="md md-p">In addition to those three main factors we strive to make search results relevant for each user and we may also consider your search and watch history. That’s why your search results might differ from another user’s search results for the same query. Pictured below are side-by-side examples showing users’ similar searches can differ based on these factors.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--sm-span-8 ytr-media-grid__cell--span-7"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/BZftfWRV8hR6JvhhKmk7KpeZQedVmWVFyvr-dOzqZ0N8Myf8OEXKLWOy7UFaZilHNy1Ck5a2_35tmnDUEcgiM5Ih2647PPnqXm7UEx5w-ABHT0Cwo1s=v3-s614 603w", "_1x": "https://lh3.googleusercontent.com/BZftfWRV8hR6JvhhKmk7KpeZQedVmWVFyvr-dOzqZ0N8Myf8OEXKLWOy7UFaZilHNy1Ck5a2_35tmnDUEcgiM5Ih2647PPnqXm7UEx5w-ABHT0Cwo1s=v2-s818 804w", "_2x": "https://lh3.googleusercontent.com/BZftfWRV8hR6JvhhKmk7KpeZQedVmWVFyvr-dOzqZ0N8Myf8OEXKLWOy7UFaZilHNy1Ck5a2_35tmnDUEcgiM5Ih2647PPnqXm7UEx5w-ABHT0Cwo1s=v1-s1228 1206w", "_3x": "https://lh3.googleusercontent.com/BZftfWRV8hR6JvhhKmk7KpeZQedVmWVFyvr-dOzqZ0N8Myf8OEXKLWOy7UFaZilHNy1Ck5a2_35tmnDUEcgiM5Ih2647PPnqXm7UEx5w-ABHT0Cwo1s=v0-s2456 2412w" }" class=" lbd-image-loader__no-wrapper ytr-media__image ytr-media__image--large " src="https://web.archive.org/web/20211201044129im_/https://lh3.googleusercontent.com/BZftfWRV8hR6JvhhKmk7KpeZQedVmWVFyvr-dOzqZ0N8Myf8OEXKLWOy7UFaZilHNy1Ck5a2_35tmnDUEcgiM5Ih2647PPnqXm7UEx5w-ABHT0Cwo1s=v3-s20-fblur=1,20" alt="" aria-hidden="False"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/-DXRz3bCGrX4M_-e2GvzHIlqd2EQn7iaG8SenT1szcQ2TWSL7JPUPxMl-zxCaXULRc4edblsGYGpE6Zudn2GafdnoQAl-xDitXkdM5cHKTAnlAoOmAQ=v3-s1215 299w", "_1x": "https://lh3.googleusercontent.com/-DXRz3bCGrX4M_-e2GvzHIlqd2EQn7iaG8SenT1szcQ2TWSL7JPUPxMl-zxCaXULRc4edblsGYGpE6Zudn2GafdnoQAl-xDitXkdM5cHKTAnlAoOmAQ=v2-s1620 398w", "_2x": "https://lh3.googleusercontent.com/-DXRz3bCGrX4M_-e2GvzHIlqd2EQn7iaG8SenT1szcQ2TWSL7JPUPxMl-zxCaXULRc4edblsGYGpE6Zudn2GafdnoQAl-xDitXkdM5cHKTAnlAoOmAQ=v1-s2430 598w", "_3x": "https://lh3.googleusercontent.com/-DXRz3bCGrX4M_-e2GvzHIlqd2EQn7iaG8SenT1szcQ2TWSL7JPUPxMl-zxCaXULRc4edblsGYGpE6Zudn2GafdnoQAl-xDitXkdM5cHKTAnlAoOmAQ=v0-s4860 1196w" }" class=" lbd-image-loader__no-wrapper ytr-media__image ytr-media__image--small " src="https://web.archive.org/web/20211201044129im_/https://lh3.googleusercontent.com/-DXRz3bCGrX4M_-e2GvzHIlqd2EQn7iaG8SenT1szcQ2TWSL7JPUPxMl-zxCaXULRc4edblsGYGpE6Zudn2GafdnoQAl-xDitXkdM5cHKTAnlAoOmAQ=v3-s20-fblur=1,20" alt="" aria-hidden="False"> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-5 ytr-media__caption"> <p class="md md-p"><strong class="md md-strong">Search results</strong> may differ for each user. For example, if a user watches a lot of sports videos and searches for "cricket," we might recommend videos featuring the sport cricket rather than nature videos with crickets in them.</p> </figcaption> </div> </figure></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="controls"> <h2 class="md md-h2">Controls to make search results more relevant to you</h2> <p class="md md-p">We give you tools to help you influence the factors we take into account to provide the best search results for you. If you choose to pause and clear your search and watch histories, YouTube’s search results will not take these signals into account.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211201044129/https://support.google.com/youtube/answer/6342839?hl=en" target="_blank" rel="noreferrer nofollow"> Manage your search results <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211201044129/https://myactivity.google.com/myactivity?hl=en" target="_blank" rel="noreferrer nofollow"> Review your YouTube watch and search history <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211201044129/https://support.google.com/youtube/answer/9962575?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about your content on YouTube <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="trusted-results"> <h2 class="md md-h2">Raising authoritative sources</h2> <p class="md md-p">In areas such as music or entertainment, we often use relevance, freshness, or popularity to help our systems connect you to quality content you will enjoy. In other areas where veracity and credibility are key, including news, politics, and medical or scientific information, we work hard to ensure that our search systems prioritize surfacing authoritative content from trusted sources.</p> <p class="md md-p"><a class="md md-a" href="https://web.archive.org/web/20211201044129/https://support.google.com/youtube/answer/9210330" rel="noopener" target="_blank">Official Cards</a> also make it easier for users to discover content by highlighting official material in YouTube Search. These cards include official videos and posts from top channels, like those of top YouTube creators, celebrities and music artists. Videos and posts are also included from content related to sports teams, movies and TV, music and special events. These cards are automatically generated and do not allow for customisation.</p> </div> </div> </div> </div> </section> <section class="ytr-related-content ytr-section "> <div class="ytr-section__window lb-padding-top-xl lb-padding-bottom-xl"> <h2 class="lb-margin-bottom-l"> <span class="lb-font-weight-600 lb-font-gamma-headline"> Related articles </span> </h2> <ul class="lb-grid ytr-related-content__article-list"> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> Recommended videos </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20211201044129/https://www.youtube.com/howyoutubeworks/product-features/recommendations/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span 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