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P2 – Das neue Arbeiten
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<meta name="description" content="Teilen, Besprechen, Überprüfen und Zusammenarbeiten im Team – in einem System und ohne Unterbrechungen." /> <link rel="icon" href="https://s1.wp.com/i/p2-favicon.ico" /> <link rel="icon" type="image/png" href="https://s1.wp.com/i/p2-favicon.png" /> <link rel="apple-touch-icon" href="https://s1.wp.com/i/p2-webclip.png" sizes="512x512" /> <link rel="stylesheet" id="custom-css-css" type="text/css" href="https://s1.wp.com/?custom-css=1&csblog=ewbA9&cscache=6&csrev=7" /> </head> <body class="page-template page-template-page-landing-marketing page-template-page-landing-marketing-php page page-id-1127 page-parent wp-embed-responsive jetpack-reblog-enabled"> <span style="display:none" id="cta-url" data-cta-url="https://wordpress.com/p2/contact/?ref=p2-lp"></span> <header class="p2-main-header " id="p2-main-header"> <nav class="p2-layout-container-narrow"> <div class="p2-main-header__inner"> <div class="p2-main-header__heading-part"> <h1 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href="https://wordpress.com/de/p2/faq/" class="p2-main-menu__item-tabbable " > FAQs </a> </li> </ul> </li> <li class="p2-main-menu__item"> <a href="https://wordpress.com/de/p2/contact/" class="p2-main-menu__item-tabbable" > Kontaktiere uns </a> </li> </ul> </div> <div class="p2-main-menu-hamburger"> <button class="hamburger hamburger--elastic" type="button" aria-label="Menü" data-mobile-menu-trigger > <span class="hamburger-box"> <span class="hamburger-inner"></span> </span> </button> </div> </div> </nav> </header> <main> <div class="wp-block-group p2-section-home-1-hero is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h2 class="wp-block-heading p2-section-home-1-hero__heading">P2 ist<br><em>der gemeinsame Arbeitsbereich </em><br>deines Teams</h2> <!-- Put the longest heading here as a placeholder to prevent layout shifts --> <h2 class="p2-section-home-1-hero__heading is-hidden-placeholder"> P2 ist<br> der gemeinsame Arbeitsplatz<br> deines Teams </h2> <ul class="wp-block-list p2-section-home-1-hero__dynamic-text-list"> <li>der gemeinsame Arbeitsbereich</li> <li>das kollektive Gehirn</li> <li>der dauerhafte Speicher</li> <li>das interne Forum</li> <li>der Meetingraum</li> <li>das Whiteboard</li> <li>das offene Verzeichnis</li> <li>die Wissensdatenbank</li> </ul> <p>Eine Plattform, auf der Teams ganz ohne Unterbrechungen teilen, diskutieren und offen zusammenarbeiten können.</p> <div class="wp-block-group p2-section-home-1-hero__responsive-images is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <figure class="wp-block-image aligncenter size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/06/mkt-asset-01-mobile.png?w=474" alt="" class="wp-image-18016640" style="width:240px;height:519px"></figure> <figure class="wp-block-image aligncenter size-large"><img src="https://wpcom.files.wordpress.com/2021/06/mkt-asset-01-1.png?w=1024" alt="" class="wp-image-18016645"></figure> </div></div> </div></div> <hr class="wp-block-separator has-css-opacity is-hidden" /> <div class="wp-block-group p2-section-home-2-blurbs is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <aside class="wp-block-group p2-section-home-2-blurbs__quotes is-layout-flow wp-block-group-is-layout-flow"> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>„Im Gegensatz zu E-Mails, die mit der Zeit verfallen und nur dem Absender Macht geben, sind P2s dauerhaft und stärken die ganze Gruppe.“</p> <cite>„<a href="https://www.fastcompany.com/3035463/how-matts-machine-works">How Matt’s Machine Works</a>“<br><strong>FastCompany</strong></cite></blockquote> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>„Eine besondere Art von Blog namens P2 löst viele Ärgernisse der E-Mail-Kommunikation und erleichtert gleichzeitig die Remote-Arbeit.“</p> <cite>„<a href="https://hbr.org/2013/03/how-wordpress-thrives-with-a-1">How WordPress Thrives with a 100% Remote Workforce</a>“<br><strong>Harvard Business Review</strong></cite></blockquote> </aside> </div></div> <hr class="wp-block-separator has-css-opacity is-hidden" /> <div class="wp-block-group p2-section-home-3-advantages is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h2 class="wp-block-heading">Hinaus aus der Isolation</h2> <p>Hol deine Kommunikation und wichtige Arbeiten aus E-Mails, geschlossenen Messaging-Apps und unauffindbaren Dokumenten und profitiere von einem gemeinsamen Arbeitsbereich, auf den dein ganzes Team zugreifen kann.</p> </div></div> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h2 class="wp-block-heading">Behalte den Überblick über die Arbeit deines Teams</h2> <p>Alle Diskussionen, Dokumente und geteilten Inhalte können durch einfaches Scrollen oder eine schnelle Suche von jedem Teammitglied gefunden werden.</p> </div></div> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h2 class="wp-block-heading">Weniger Meetings, mehr Arbeit</h2> <p>Strukturiert und unabhängig von Zeitzonen zusammenarbeiten, Inhalte teilen, diskutieren, Ideen sammeln und Arbeit dokumentieren – all das kannst du an einem zentralen Ort tun, der die Produktivität deines Teams erhöht.</p> </div></div> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h2 class="wp-block-heading">Auf Basis von WordPress entwickelt</h2> <p>P2 ist vollständig anpassbar, extrem sicher, mobilfreundlich und mit einem integrierten WordPress-Editor ausgestattet, der im Laufe der Zeit noch optimiert wird.</p> </div></div> </div></div> <hr class="wp-block-separator has-css-opacity is-hidden" /> <section class="wp-block-group p2-section-home-4-use-cases is-layout-flow wp-block-group-is-layout-flow"> <header class="wp-block-group p2-section-home-4-use-cases__header is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h2 class="wp-block-heading">Viele Wege führen zu P2</h2> <p>Führe ein Unternehmen, arbeite an einem Projekt oder baue eine Community auf – die Möglichkeiten sind endlos. Bei <a href="http://automattic.com">Automattic Inc.</a> verwenden wir es zur unternehmensweiten verteilten Zusammenarbeit, und es ist unser wichtigstes Werkzeug.</p> </div></div> </header> <div class="wp-block-group p2-section-home-4-use-cases__carousel is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <div class="wp-block-group p2-section-home-4-use-cases__card is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h3 class="wp-block-heading">Zusammenarbeit an Projekten</h3> <p>Veranstalte tägliche Stand-up-Meetings, verwalte und verfolge Projekte, diskutiere, sammle Ideen, plane Aufgaben und führe sie aus.</p> <p class="p2-section-home-4-use-cases__users"><img class="wp-image-18015869" style="width:150px" src="https://wpcom.files.wordpress.com/2021/05/image-3.png" alt="Avatare von Benutzern"> über 24 Mitglieder</p> </div></div> <div class="wp-block-group p2-section-home-4-use-cases__card is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h3 class="wp-block-heading">Onboarding neuer Mitarbeiter</h3> <p>Begrüße neue Mitarbeiter, beantworte Fragen und koordiniere die wichtigsten Aufgaben und Aktivitäten rund um das Onboarding.</p> </div></div> <div class="wp-block-group p2-section-home-4-use-cases__card is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h3 class="wp-block-heading">Unternehmensweite Ankündigungen</h3> <p>Halte Mitarbeiter über unternehmensweite Entwicklungen und Ankündigungen auf dem Laufenden.</p> </div></div> <div class="wp-block-group p2-section-home-4-use-cases__card is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h3 class="wp-block-heading">Abteilungsweit informiert</h3> <p>Bleibe auf dem Laufenden, was wichtige neue teamübergreifende Informationen, Ankündigungen und Projektstatus innerhalb deiner Gruppe oder Abteilung betrifft.</p> </div></div> <div class="wp-block-group p2-section-home-4-use-cases__card is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h3 class="wp-block-heading">Treffpunkt für Mitarbeiter</h3> <p>Ein Ort für ungezwungene Unterhaltungen, Überlegungen und Gespräche über private Interessen.</p> </div></div> </div></div> </section> <hr class="wp-block-separator has-css-opacity is-hidden" /> <div class="wp-block-group p2-section-home-5-tabpanels is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h2 class="wp-block-heading">Kollektiv denken, zielorientiert zusammenarbeiten</h2> <div class="wp-block-group p2-section-home-5-tabpanels__panel is-open is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <div class="wp-block-group p2-section-home-5-tabpanels__heading is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h3 class="wp-block-heading p2-section-home-5-tabpanels__tab">🎤 Teilen</h3> <p>Präsentiere deine Arbeit mit unserem leistungsstarken und flexiblen Editor, der mit all deinen Lieblingstools verbunden ist.</p> </div></div> <figure class="wp-block-image aligncenter size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/06/mkt-asset-02.png?w=1024" alt="" class="wp-image-18016617" style="width:736px;height:460px"></figure> </div></div> <div class="wp-block-group p2-section-home-5-tabpanels__panel is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <div class="wp-block-group p2-section-home-5-tabpanels__heading is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h3 class="wp-block-heading p2-section-home-5-tabpanels__tab">💬 Diskutieren</h3> <p>Nutze Kommentar-Threads, um Ideen zu sammeln, Feedback einzuholen, zu diskutieren und Entscheidungen zu treffen.</p> </div></div> <figure class="wp-block-image aligncenter size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/06/mkt-asset-03-1.png?w=1024" alt="" class="wp-image-18016643" style="width:736px;height:460px"></figure> </div></div> <div class="wp-block-group p2-section-home-5-tabpanels__panel is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <div class="wp-block-group p2-section-home-5-tabpanels__heading is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h3 class="wp-block-heading p2-section-home-5-tabpanels__tab">🔍 Entdecken</h3> <p>Finde dank der leistungsstarken Suchfunktion und Discovery-Benutzeroberfläche all deine Inhalte mit wenigen Eingaben und Klicks.</p> </div></div> <figure class="wp-block-image aligncenter size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/06/mkt-asset-04.png?w=1024" alt="" class="wp-image-18016622" style="width:736px;height:460px"></figure> </div></div> <div class="wp-block-group p2-section-home-5-tabpanels__panel is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <div class="wp-block-group p2-section-home-5-tabpanels__heading is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h3 class="wp-block-heading p2-section-home-5-tabpanels__tab">📣 Benachrichtigen</h3> <p>Bleibe dank Benachrichtigungen und Newsfeeds in P2 und deinem Posteingang stets über die Aktivitäten deines Teams auf dem Laufenden.</p> </div></div> <figure class="wp-block-image aligncenter size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/06/mkt-asset-05-1.png?w=1024" alt="" class="wp-image-18016625" style="width:736px;height:460px"></figure> </div></div> </div></div> <hr class="wp-block-separator has-css-opacity is-hidden" /> <div class="wp-block-group p2-section-home-6-projects is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <div class="wp-block-group p2-section-home-6-projects__header is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h2 class="wp-block-heading">Halte dein Team auf Kurs, um Deadlines einzuhalten</h2> <p>Organisiere deine Projekte in Aufgaben und verfolge ganz einfach den Fortschritt. Füge Aufgaben beliebig viel Kontext hinzu, delegiere sie und lege Fälligkeitsdaten fest.</p> </div></div> <div class="wp-block-group p2-section-home-6-projects__responsive-images is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <figure class="wp-block-image aligncenter size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/06/mkt-asset-06-mobile-1.png?w=495" alt="" class="wp-image-18016694" style="width:262px"></figure> <figure class="wp-block-image aligncenter size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/06/mkt-asset-06.png?w=1024" alt="" class="wp-image-18016689" style="width:924px;height:488px"></figure> </div></div> <ul class="wp-block-list p2-section-home-6-projects__bullets"> <li>Projektfortschritt verfolgen</li> <li>Fälligkeitsdaten festlegen</li> <li>Aufgaben zuweisen</li> </ul> </div></div> <hr class="wp-block-separator has-css-opacity is-hidden" /> <div class="wp-block-group p2-section-home-7-blocks is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <div class="wp-block-group p2-section-home-7-blocks__header is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h2 class="wp-block-heading">Bessere Diskussionen dank Long-Form-Inhalten und Rich Media</h2> <p>Anders als bei E-Mail oder anderen einfachen Messaging-Tools kannst du mit dem leistungsstarken Editor von P2 deine Arbeit ganz unkompliziert mithilfe einer Vielzahl von Inhaltstypen und Medien präsentieren.</p> </div></div> <div class="wp-block-group p2-section-home-7-blocks__images is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <figure class="wp-block-image size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/05/rectangle-344.png?w=660" alt="Ein Beitrag mit einem Videoblock" class="wp-image-18016050" style="width:448px"><figcaption class="wp-element-caption">Füge Videos, GIFs und Audioformate zu deinen Beiträgen hinzu</figcaption></figure> <figure class="wp-block-image size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/05/image-12.png?w=666" alt="Eine gekachelte Galerie aus Bildern" class="wp-image-18016044" style="width:333px"><figcaption class="wp-element-caption">Präsentiere deine Arbeit mit Bildergalerien und Diashows</figcaption></figure> <figure class="wp-block-image size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/05/rectangle-346.png?w=660" alt="Dateiblöcke mit Download-Buttons" class="wp-image-18016049" style="width:448px"><figcaption class="wp-element-caption">Bette Dokumente und Dateien ein, auf die dein Team ganz einfach zugreifen kann</figcaption></figure> <figure class="wp-block-image size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/06/poll-1-2.png?w=1024" alt="" class="wp-image-18016700" style="width:333px"><figcaption class="wp-element-caption">Befrage dein Team und hole schnell Feedback ein</figcaption></figure> <figure class="wp-block-image size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/05/rectangle-347.png?w=660" alt="Der Änderungsprotokoll-Block mit den Status „New“ (Neu), „Improved“ (Verbessert) und „Fixed“ (Behoben)" class="wp-image-18016048" style="width:448px"><figcaption class="wp-element-caption">Informiere über den Status aktueller und neuer Funktionen</figcaption></figure> <figure class="wp-block-image size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/05/rectangle-348.png?w=660" alt="" class="wp-image-18016047" style="width:333px"><figcaption class="wp-element-caption">Füge Live-Zeichnungen und Designs zu deinen Beiträgen hinzu</figcaption></figure> <p class="p2-section-home-7-blocks__more">… und vieles mehr!</p> </div></div> </div></div> <hr class="wp-block-separator has-css-opacity is-hidden" /> <div class="wp-block-group p2-section-home-8-integrations is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <div class="wp-block-group p2-section-home-8-integrations__header is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container"> <h2 class="wp-block-heading">Bündle deine Arbeit an einem Ort</h2> <p>Dank über 20 Integrationen bietet P2 deinen Teammitgliedern einen einzigen, zentralen Ort, an dem sie zusammenarbeiten und Konversationen führen können.<br><strong>Weitere Integrationen sind bald verfügbar!</strong></p> </div></div> <figure class="wp-block-image size-large is-resized"><img src="https://wpcom.files.wordpress.com/2021/05/integrations.png?w=660" alt="Logos von Crowdsignal, Figma, Twitter, GitHub, YouTube, Vimeo, Google Kalender und Loom" class="wp-image-18016060" style="width:451px;height:217px"></figure> </div></div> <hr class="wp-block-separator has-css-opacity is-hidden" /> <hr class="wp-block-separator has-css-opacity is-hidden" /> <section class="wp-block-group p2-section-footer-cta p2-layout-container-narrow is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading has-text-align-center" id="ready-for-a-better-way-of-working">P2-Registrierungen sind derzeit geschlossen</h2> </section> </main> <footer class="p2-main-footer"> <section class="p2-main-footer__section is-p2"> <div class="p2-layout-container"> <div class="p2-main-footer__section-inner"> <div> <a href="https://wordpress.com/de/p2/" class="p2-main-footer__logo" aria-label="P2-Startseite" ></a> </div> <div class="p2-main-footer__links"> <section> <h2 class="p2-main-footer__links-heading"> Produkt </h2> <ul> <li> <a href="https://wordpress.com/de/p2/" class="p2-main-footer__link-item" > P2 </a> </li> </ul> </section> <section> <h2 class="p2-main-footer__links-heading"> Lernen </h2> <ul> <li> <a href="https://p2help.wordpress.com/what-is-p2/differences-between-p2-and-chat/" class="p2-main-footer__link-item"> P2 vs. Chat </a> </li> <li> <a href="https://p2help.wordpress.com/what-is-p2/differences-between-p2-and-email/" class="p2-main-footer__link-item"> P2 vs. E-Mail </a> </li> <li> <a href="https://p2help.wordpress.com/what-is-p2/differences-between-p2-and-a-traditional-blog/" class="p2-main-footer__link-item"> P2 vs. Blog </a> </li> </ul> </section> <section> <h2 class="p2-main-footer__links-heading"> Ressourcen </h2> <ul> <li> <a href="https://p2help.wordpress.com/" class="p2-main-footer__link-item"> Hilfe-Center </a> </li> <li> <a href="https://p2guides.wordpress.com/" class="p2-main-footer__link-item"> P2-Leitfäden </a> </li> <li> <a href="https://wordpress.com/de/p2/faq/" class="p2-main-footer__link-item" > FAQs </a> </li> <li> <a href="https://distributed.blog/" class="p2-main-footer__link-item"> Distributed Blog </a> </li> </ul> </section> <section> <h2 class="p2-main-footer__links-heading"> Andere </h2> <ul> <li> <a href="https://wordpress.com/de/p2/contact/" class="p2-main-footer__link-item" > Kontaktiere uns </a> </li> <li> <a href="https://apps.wordpress.com/" class="p2-main-footer__link-item"> WordPress Apps </a> </li> <li> <a href="https://automattic.com/privacy/" class="p2-main-footer__link-item"> Datenschutzerklärung </a> </li> <li> <a href="https://wordpress.com/tos/" class="p2-main-footer__link-item"> Geschäftsbedingungen </a> </li> <li> <a href="https://wordpress.com/advertising-program-optout/" class="p2-main-footer__link-item"> Meine persönlichen Informationen nicht verkaufen oder weitergeben </a> </li> <li> <a href="https://automattic.com/privacy/#california-consumer-privacy-ac t-ccpa" class="p2-main-footer__link-item"> Datenschutzhinweis für Benutzer in Kalifornien </a> </li> </ul> </section> </div> </div> </div> </section> <section class="p2-main-footer__section is-wpcom"> <div class="p2-layout-container"> <div class="p2-main-footer__section-inner is-compact"> <a href="https://wordpress.com" class="p2-main-footer__credit-wpcom"> <img 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LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); cb.addTracker( 'analytics', true, () => fireParsely( 'wordpress.com' ) ); // Add "advertising" trackers to queue. cb.addTracker( 'advertising', true, loadGoogleAdsGtag ); cb.addTracker( 'advertising', true, fireFacebook ); cb.addTracker( 'advertising', true, trackFacebookWebinarClicks ); cb.addTracker( 'advertising', true, fireBing ); cb.addTracker( 'advertising', true, fireRedditAdvertisingPixel); // cb.addTracker( 'advertising', true, fireHotJar ); - Disabling for now. Enable when Hotjar is required to be used. // cb.addTracker( 'advertising', true, fireMicrosoftClarity ); - Disabling for now. cb.addTracker( 'advertising', true, fireImpactAffiliate ); // Maybe fire trackers now, via cookie banner, based on bucketed consent. cb.maybeFireTrackers(); }); }; // CCPA - Do Not Sell My Data. document.addEventListener( 'a8c-analytics:loaded-is-ccpa', ( event ) => { const { detail } = event; const isCCPAEligible = JSON.parse( detail ).isCCPA; if ( ! isCCPAEligible ) { document.querySelectorAll( '[data-is-ccpa-dnsd]' ).forEach( ( element ) => { const parent = element.parentNode; const parentTagName = parent.tagName.toLowerCase(); // If the link in a part of a list, remove the entire parent item. // Otherwise, remove only the link element. 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