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“Hilton. For the Stay” Debuts, Putting the Hotels Back into Hotel Marketing
<!DOCTYPE html><html lang="en"><head><meta charSet="UTF-8"/><title>“Hilton. For the Stay” Debuts, Putting the Hotels Back into Hotel Marketing</title><meta name="description" content="Hilton shakes up hotel advertising with its first global brand platform “Hilton. For the Stay" featuring Paris Hilton and Catherine O'Hara."/><link rel="canonical" href="https://stories.hilton.com/releases/forthestay"/><meta name="robots" content="index, follow"/><meta name="article-author" content="Stories From Hilton"/><meta name="article-tags" content="Videos"/><meta name="article-type" content="Press Releases"/><meta name="og:date" content="2022-07-25T05:59:00"/><meta name="viewport" content="width=device-width, initial-scale=1"/><meta name="theme-color" content="#1d428a"/><link rel="apple-touch-icon" sizes="180x180" href="/icons/apple-touch-icon.png"/><link rel="icon" type="image/png" sizes="32x32" href="/icons/favicon-32x32.png"/><link rel="icon" type="image/png" sizes="16x16" href="/icons/favicon-16x16.png"/><meta name="msapplication-TileColor" content="#1d428a"/><link rel="icon" href="/favicon.ico"/><meta property="og:locale" content="en_US"/><meta property="og:type" content="article"/><meta property="og:title" content="“Hilton. For the Stay” Debuts, Putting the Hotels Back into Hotel Marketing"/><meta property="og:description" content="Hilton shakes up hotel advertising with its first global brand platform “Hilton. For the Stay" featuring Paris Hilton and Catherine O'Hara."/><meta property="og:url" content="https://stories.hilton.com/releases/forthestay"/><meta property="og:site_name" content="Stories From Hilton"/><meta property="og:image" content="https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg"/><meta property="og:image:secure_url" content="https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg"/><meta property="og:image:width" content="1920"/><meta property="og:image:height" content="1080"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:image" content="https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg"/><meta name="google-site-verification" content="CYB4fh8HL5MZr_WVJQR2p2bBa_Yis31sArfgtBdktDo"/><link rel="preload" as="image" imagesrcset="https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=16&h=11&crop=1&q=75 16w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=32&h=23&crop=1&q=75 32w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=48&h=34&crop=1&q=75 48w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=64&h=45&crop=1&q=75 64w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=96&h=68&crop=1&q=75 96w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=128&h=90&crop=1&q=75 128w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=160&h=113&crop=1&q=75 160w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=256&h=180&crop=1&q=75 256w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=288&h=203&crop=1&q=75 288w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=320&h=225&crop=1&q=75 320w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=384&h=270&crop=1&q=75 384w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=480&h=338&crop=1&q=75 480w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=640&h=450&crop=1&q=75 640w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=750&h=528&crop=1&q=75 750w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=828&h=583&crop=1&q=75 828w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=1080&h=760&crop=1&q=75 1080w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=1224&h=861&crop=1&q=75 1224w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=1920&h=1351&crop=1&q=75 1920w" imagesizes="(min-width: 1248px) 600px, (min-width: 1024px) calc(50vw - 1.5rem), calc(100vw - 1.5rem)"/><meta name="next-head-count" content="30"/><link rel="preload" href="https://stories.hilton.com/_next/static/css/34ee11fd7b86b8e5.css" as="style"/><link rel="stylesheet" href="https://stories.hilton.com/_next/static/css/34ee11fd7b86b8e5.css" data-n-g=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="https://stories.hilton.com/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js"></script><script src="https://stories.hilton.com/_next/static/chunks/webpack-b542c059c5cef607.js" defer=""></script><script src="https://stories.hilton.com/_next/static/chunks/framework-5593b64fd2bfd12f.js" defer=""></script><script src="https://stories.hilton.com/_next/static/chunks/main-eea277318d27f0c4.js" defer=""></script><script src="https://stories.hilton.com/_next/static/chunks/pages/_app-744f0d790d5ca5fc.js" defer=""></script><script src="https://stories.hilton.com/_next/static/chunks/vendors-node_modules_anatoliygatt_use-prefers-reduced-motion_dist_esm_index_js-node_modules_w-0bcc67-d37cded5b7a33281.js" defer=""></script><script src="https://stories.hilton.com/_next/static/chunks/components_blocks_index_js-273ad4c6d963446c.js" defer=""></script><script src="https://stories.hilton.com/_next/static/chunks/pages/%5B...path%5D-e51cfac7f62c24b5.js" defer=""></script><script src="https://stories.hilton.com/_next/static/F1qbXVdlfCvtKj-yNmEKv/_buildManifest.js" defer=""></script><script src="https://stories.hilton.com/_next/static/F1qbXVdlfCvtKj-yNmEKv/_ssgManifest.js" defer=""></script></head><body class=""><script type="text/javascript">window.__state__ = "%_PREVIEW_STATE_%"; 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article-header--press-release"><div class="article-header__content container"><div class="article-header__left"><span class="separator separator--alt"></span><p class="article-header__top"><a class="article-header__category-link" href="/releases">News Releases<span class="screen-reader-text">Category</span></a><span class="article-header__separator">|</span><time class="article-header__date" dateTime="2022-07-25T05:59:00">July 25, 2022</time></p><h1 class="article-header__title h2">Hilton Introduces First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing</h1><div class="article-header__meta"><div class="article-header__meta__wrapper"><div class="social-share" role="region"><div class="social-share__wrapper"><ul class="social-share__list"><li class="social-share__item"><button role="link" aria-label="facebook" class="react-share__ShareButton social-share__link social-share__link--facebook"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" aria-hidden="true" focusable="false" class="icon social-share__icon"><path fill="currentColor" d="M14.448 2C11.8 2 9.99 3.687 9.99 6.756v2.656H7v3.592h2.99v9.234h3.565v-9.233h2.982l.45-3.593h-3.432V7.11c0-1.037.287-1.737 1.729-1.737h1.835v-3.23A23.992 23.992 0 0014.448 2z"></path></svg><span class="screen-reader-text">Share "Hilton Introduces First Global Brand Platform “Hilton. 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For the Stay” Putting the Hotels Back into Hotel Marketing" on LinkedIn</span></button></li></ul></div></div></div></div></div><div class="article-hero article-hero--single"><figure class="article-hero__image-contain"><div class="article-hero__image-wrapper"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="hilton lobby family luggage cart for the stay the go" sizes="(min-width: 1248px) 600px, (min-width: 1024px) calc(50vw - 1.5rem), calc(100vw - 1.5rem)" srcSet="https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=16&h=11&crop=1&q=75 16w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=32&h=23&crop=1&q=75 32w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=48&h=34&crop=1&q=75 48w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=64&h=45&crop=1&q=75 64w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=96&h=68&crop=1&q=75 96w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=128&h=90&crop=1&q=75 128w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=160&h=113&crop=1&q=75 160w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=256&h=180&crop=1&q=75 256w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=288&h=203&crop=1&q=75 288w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=320&h=225&crop=1&q=75 320w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=384&h=270&crop=1&q=75 384w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=480&h=338&crop=1&q=75 480w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=640&h=450&crop=1&q=75 640w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=750&h=528&crop=1&q=75 750w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=828&h=583&crop=1&q=75 828w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=1080&h=760&crop=1&q=75 1080w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=1224&h=861&crop=1&q=75 1224w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=1920&h=1351&crop=1&q=75 1920w" src="https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=1920&h=1351&crop=1&q=75" decoding="async" data-nimg="fill" class="article-hero__image" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/></span></div></figure><div id="asset-download-content" class="asset-download-content" aria-hidden="true"></div></div></div></header><div class="article-content content"><div class="article__subhead article__contained">Inspired by global consumer insights, Hilton proves the stay is the crucial element that can make or break any trip through its new advertising campaign, “It Matters Where You Stay”</div><p><strong>MCLEAN, Va. – </strong><a href="https://www.hilton.com/en/" target="_blank" rel="noreferrer noopener">Hilton</a> is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.</p><p><a href="https://www.youtube.com/playlist?list=PLLV950EiSCvNryJ0sEhCqOeUudJNO5rIy" target="_blank" rel="noreferrer noopener">”Hilton. For the Stay</a>” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel. </p><p>Hilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. The campaign also features the multi-faceted businesswoman and philanthropist Paris Hilton, who grew up living in and staying in numerous Hilton hotels across the world, which gave her a unique exposure to the hotel business early on. Her role in the campaign is inspired in part by the legacy of her family, whose belief in the power of travel and the hotel stay to connect people and cultures continues to motivate Hilton team members around the world today.</p><figure class="wp-block-image article__contained size-large is-resized"><img src="https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?w=1024" alt="" class="wp-image-11239" width="1024" height="576" loading="lazy"/></figure><p>In addition to Paris, renowned actor Catherine O’Hara lends her voice to the campaign, with TV commercials first airing in the U.S. on July 25 and audio rolling out shortly thereafter. </p><p>“Today, as we make company history with Hilton’s first brand platform, we’re reminding guests that at the heart of a great trip is a great stay and that it’s just different when that stay is with Hilton,” said Mark Weinstein, chief marketing officer, Hilton.<strong> </strong>“As we enter this next era of travel, it has never been more important to consider where you stay – and Hilton is uniquely committed to making sure your stay is everything you need it to be.”</p><p>Hilton and TBWAChiatDay New York, Hilton’s agency since 2017, used TBWA’s Disruption methodology to architect the bold new vision, born from the insight the hospitality industry has become almost entirely focused on the destination, not the stay itself. Consumer research uncovered “the Stay,” and being cared for, are the crucial elements that can make or break any trip. So, Hilton is doubling down on its new brand platform to prove to its guests that truly, “it matters where you stay.” The platform will permeate nearly every consumer touchpoint, from broad-reaching consumer advertising through the travel planning process and the guests’ stay with Hilton, as well as post-stay. </p><p>“With ‘Hilton. For the Stay,’ we are more fully connecting our external customer marketing to our purpose – staking our rightful claim that Hilton owns the Stay,” said Weinstein. “The idea of the Stay was incredibly natural to Hilton, and yet no one else was talking about it. As others tout the generic virtues of travel, minimize the role of the hotel and the hotel team members, and romanticize the destination, through our platform and the campaign it inspires, we’re reminding travelers that ‘It Matters Where You Stay’ and boldly affirming ‘Hilton. For the Stay.’”</p><h2 class="wp-block-heading"><strong>“IT MATTERS WHERE YOU STAY” CAMPAIGN</strong></h2><p>The advertising creative has a fun, relatable tone in which Hilton breaks from the formulaic approach seen across the industry, highlighting the benefits Hilton offers to make guests feel cared for – from amazing service and pet-friendly travel to the choices available in the Hilton Honors app to skip the front desk and personalize your stay, to Confirmed Connecting Rooms by Hilton and more. </p><p class="wp-embed-aspect-16-9 wp-has-aspect-ratio">In one of the featured TV spots, “Haunted,” the brand pokes fun at what can go wrong when booking a vacation rental – depicting a family showing up to a hilariously creepy property that wasn’t exactly as advertised.</p><figure class="wp-block-embed wp-embed-aspect-16-9 wp-has-aspect-ratio is-type-video is-provider-youtube"></figure><p>“Confirmed Together” zeroes in on a unique Hilton feature that addresses a very real pain point of family travel, the importance of securing connected rooms at the time of booking.</p><figure class="wp-block-embed wp-embed-aspect-16-9 wp-has-aspect-ratio is-type-video is-provider-youtube"></figure><p>And in “Extra Storage,” Paris Hilton has an innovative solution for her extra luggage.</p><figure class="wp-block-embed wp-embed-aspect-16-9 wp-has-aspect-ratio is-type-video is-provider-youtube"></figure><p>The campaign includes television, audio, social media, print, and out of home, spanning 13 commercials and bespoke social executions. It will launch first in the U.S. followed closely by the U.K. and select Asia-Pacific and Middle East markets. Hilton tapped a world-class creative team to bring this global campaign to life, including A-list commercial director Matt Aselton of Arts & Sciences. </p><p>To extend the brand platform, Hilton will lean into social media, experiential and influencers. Across Facebook, Instagram, TikTok and Twitter, Hilton will engage in an already robust conversation around travel and trip disasters by helping travelers have a better stay – whether planning for a future trip or helping rescue a trip that has gone off the rails. Hilton has also partnered with familiar voices on social media to bring “Hilton. For the Stay” to life. </p><figure class="wp-block-gallery article__contained columns-2 is-cropped"><ul class="blocks-gallery-grid"><li class="blocks-gallery-item"><figure><img src="https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Go.jpg?w=768" alt="Hilton For The Stay campaign When life is go, go, go, it matters where you stay" data-id="11243" data-full-url="https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Go.jpg?w=768" class="wp-image-11243" loading="lazy"/></figure></li><li class="blocks-gallery-item"><figure><img src="https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Luggage.jpg?w=768" alt="Hilton For The Stay campaign When your luggage is in Chicago, but you're in Phoenix, it matters where you stay." data-id="11244" data-full-url="https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Luggage.jpg?w=768" class="wp-image-11244" loading="lazy"/></figure></li></ul></figure><p>“In developing the campaign, we were inspired by showing the realness of travel; the tensions, the hardships, the too-high expectations. It goes against convention in the hospitality category and it’s an exciting space for the brand to own,” said Amy Ferguson, chief creative officer, TBWAChiatDay New York.</p><p>For more than 100 years, Hilton has been a pioneer in the hospitality industry, and that has never been more evident than the past two years. “Hilton. For the Stay” encompasses the brand’s world-class hospitality; from innovations such as <a href="https://stories.hilton.com/releases/hilton-debuts-industry-leading-tech-enhancements">Digital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members </a> and through thoughtful service, proving out that it matters where you stay.</p><p>More information on “Hilton. For the Stay” and “It Matters Where You Stay” is available at <strong><a href="https://stories.hilton.com/forthestay">Stories.Hilton.com/ForTheStay</a>.</strong> To start planning for future stays and earn exclusive perks, visit <a href="https://www.hilton.com/en/" target="_blank" rel="noreferrer noopener">Hilton.com</a> and sign up for Hilton Honors – it’s free and easy to join. </p><section class="block-brand"><hr class="separator block-brand__separator separator--inverse"/><h2 class="block-brand__title h4">About Hilton</h2><div class="block-brand__copy"><div><p>Hilton (NYSE: HLT) is a leading global hospitality company with a <a href="https://www.hilton.com/en/corporate/">portfolio</a> of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million <a href="https://www.hilton.com/en/hilton-honors/">Hilton Honors</a> members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free <a href="https://www.hilton.com/en/p/hilton-honors-mobile-app/">Hilton Honors app</a>, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit <a href="https://stories.hilton.com/">stories.hilton.com</a> for more information, and connect with Hilton on <a href="https://www.facebook.com/hiltonnewsroom">Facebook</a>, <a href="https://twitter.com/hiltonnewsroom">X</a>, <a href="https://www.linkedin.com/company/hilton/">LinkedIn</a>, <a href="https://www.instagram.com/hiltonnewsroom/">Instagram</a> and <a href="https://www.youtube.com/hiltonnewsroom">YouTube</a>. </p></div></div></section></div><div class="article__bottom"><div class="container"><div class="article__bottom-wrapper"><div class="article-tags"><ul class="article-tags__list" aria-label="Tags"><li class="article-tags__element"><a class="article-tags__link" aria-label="Articles tagged in Videos" href="/archive/videos">Videos</a></li></ul></div></div></div></div></article></div></main><footer class="footer"><div class="block-subscription-form" id="block-subscription-form"><div class="block-subscription-form__inner"><div class="block-subscription-form__inner-copy" 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go","media_type":"image","mime_type":"image/jpeg","media_details":{"width":1920,"height":1080,"file":"2022/07/For-the-Stay-The-Go-Lobby.jpg","filesize":1484725,"sizes":{"thumbnail":{"file":"For-the-Stay-The-Go-Lobby.jpg?resize=150,150","width":150,"height":150,"filesize":1484725,"mime_type":"image/jpeg","source_url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=150\u0026h=150\u0026crop=1"},"medium":{"file":"For-the-Stay-The-Go-Lobby.jpg?resize=300,169","width":300,"height":169,"filesize":1484725,"mime_type":"image/jpeg","source_url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=300"},"medium_large":{"file":"For-the-Stay-The-Go-Lobby.jpg?resize=768,432","width":768,"height":432,"filesize":1484725,"mime_type":"image/jpeg","source_url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=768"},"large":{"file":"For-the-Stay-The-Go-Lobby.jpg?resize=1024,576","width":1024,"height":576,"filesize":1484725,"mime_type":"image/jpeg","source_url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=1024"},"1536x1536":{"file":"For-the-Stay-The-Go-Lobby.jpg?resize=1536,864","width":1536,"height":864,"filesize":1484725,"mime_type":"image/jpeg","source_url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=1536"},"corpnews_large":{"file":"For-the-Stay-The-Go-Lobby.jpg?resize=1250,625","width":1250,"height":625,"filesize":1484725,"mime_type":"image/jpeg","source_url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=1250\u0026h=625\u0026crop=1"},"corpnews_medium":{"file":"For-the-Stay-The-Go-Lobby.jpg?resize=800,400","width":800,"height":400,"filesize":1484725,"mime_type":"image/jpeg","source_url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=800\u0026h=400\u0026crop=1"},"corpnews_small":{"file":"For-the-Stay-The-Go-Lobby.jpg?resize=500,250","width":500,"height":250,"filesize":1484725,"mime_type":"image/jpeg","source_url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=500\u0026h=250\u0026crop=1"},"gform-image-choice-sm":{"file":"For-the-Stay-The-Go-Lobby.jpg?resize=300,300","width":300,"height":300,"filesize":1484725,"mime_type":"image/jpeg","source_url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=300\u0026h=300\u0026crop=1"},"gform-image-choice-md":{"file":"For-the-Stay-The-Go-Lobby.jpg?resize=400,400","width":400,"height":400,"filesize":1484725,"mime_type":"image/jpeg","source_url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=400\u0026h=400\u0026crop=1"},"gform-image-choice-lg":{"file":"For-the-Stay-The-Go-Lobby.jpg?resize=600,600","width":600,"height":600,"filesize":1484725,"mime_type":"image/jpeg","source_url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=600\u0026h=600\u0026crop=1"},"full":{"file":"For-the-Stay-The-Go-Lobby.jpg","width":1024,"height":576,"mime_type":"image/jpeg","source_url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":11237,"source_url":"https://stories.hilton.com/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg"}},"post":{"id":11237,"date":"2022-07-25T05:59:00","date_gmt":"2022-07-25T09:59:00","guid":{"rendered":"https://stories.hilton.com/?post_type=story\u0026#038;p=11237"},"modified":"2024-02-12T12:03:40","modified_gmt":"2024-02-12T17:03:40","slug":"forthestay","status":"publish","type":"story","link":"https://stories.hilton.com/releases/forthestay","title":{"rendered":"Hilton Introduces First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing"},"content":{"rendered":"\n\n\n\u003cp\u003e\u003cstrong\u003eMCLEAN, Va. – \u003c/strong\u003e\u003ca href=\"https://www.hilton.com/en/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton\u003c/a\u003e is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://www.youtube.com/playlist?list=PLLV950EiSCvNryJ0sEhCqOeUudJNO5rIy\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e”Hilton. For the Stay\u003c/a\u003e” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eHilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. The campaign also features the multi-faceted businesswoman and philanthropist Paris Hilton, who grew up living in and staying in numerous Hilton hotels across the world, which gave her a unique exposure to the hotel business early on. Her role in the campaign is inspired in part by the legacy of her family, whose belief in the power of travel and the hotel stay to connect people and cultures continues to motivate Hilton team members around the world today.\u003c/p\u003e\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\n \u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?w=1024\" alt=\"\" class=\"wp-image-11239\" srcset=\"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg 1920w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?resize=300,169 300w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?resize=768,432 768w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?resize=1024,576 1024w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?resize=1536,864 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" /\u003e\n \u003cfigcaption\u003e\n \u003cspan class=\"image-credit\"/\u003e\n \u003c/figcaption\u003e\n\u003c/figure\u003e\n\n\n\n\u003cp\u003eIn addition to Paris, renowned actor Catherine O’Hara lends her voice to the campaign, with TV commercials first airing in the U.S. on July 25 and audio rolling out shortly thereafter.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003e“Today, as we make company history with Hilton’s first brand platform, we’re reminding guests that at the heart of a great trip is a great stay and that it’s just different when that stay is with Hilton,” said Mark Weinstein, chief marketing officer, Hilton.\u003cstrong\u003e \u003c/strong\u003e“As we enter this next era of travel, it has never been more important to consider where you stay – and Hilton is uniquely committed to making sure your stay is everything you need it to be.”\u003c/p\u003e\n\n\n\n\u003cp\u003eHilton and TBWA\\Chiat\\Day New York, Hilton’s agency since 2017, used TBWA’s Disruption methodology to architect the bold new vision, born from the insight the hospitality industry has become almost entirely focused on the destination, not the stay itself. Consumer research uncovered “the Stay,” and being cared for, are the crucial elements that can make or break any trip. So, Hilton is doubling down on its new brand platform to prove to its guests that truly, “it matters where you stay.” The platform will permeate nearly every consumer touchpoint, from broad-reaching consumer advertising through the travel planning process and the guests’ stay with Hilton, as well as post-stay.\u0026nbsp;\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003e“With ‘Hilton. For the Stay,’ we are more fully connecting our external customer marketing to our purpose – staking our rightful claim that Hilton owns the Stay,” said Weinstein. “The idea of the Stay was incredibly natural to Hilton, and yet no one else was talking about it. As others tout the generic virtues of travel, minimize the role of the hotel and the hotel team members, and romanticize the destination, through our platform and the campaign it inspires, we’re reminding travelers that ‘It Matters Where You Stay’ and boldly affirming ‘Hilton. For the Stay.’”\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003e“IT MATTERS WHERE YOU STAY” CAMPAIGN\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eThe advertising creative has a fun, relatable tone in which Hilton breaks from the formulaic approach seen across the industry, highlighting the benefits Hilton offers to make guests feel cared for – from amazing service and pet-friendly travel to the choices available in the Hilton Honors app to skip the front desk and personalize your stay, to Confirmed Connecting Rooms by Hilton and more.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003eIn one of the featured TV spots, “Haunted,” the brand pokes fun at what can go wrong when booking a vacation rental – depicting a family showing up to a hilariously creepy property that wasn’t exactly as advertised.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"Hilton. For The Stay. | Haunted | Embassy Suites\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/pZ5mzltcBGE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003e“Confirmed Together” zeroes in on a unique Hilton feature that addresses a very real pain point of family travel, the importance of securing connected rooms at the time of booking.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"Hilton. For The Stay. | Traveling With Kids | Confirmed Together\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/kACrKtpV9Kk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eAnd in “Extra Storage,” Paris Hilton has an innovative solution for her extra luggage.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"Hilton. For The Stay.\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/videoseries?list=PLLV950EiSCvNryJ0sEhCqOeUudJNO5rIy\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eThe campaign includes television, audio, social media, print, and out of home, spanning 13 commercials and bespoke social executions. It will launch first in the U.S. followed closely by the U.K. and select Asia-Pacific and Middle East markets. Hilton tapped a world-class creative team to bring this global campaign to life, including A-list commercial director Matt Aselton of Arts \u0026amp; Sciences.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eTo extend the brand platform, Hilton will lean into social media, experiential and influencers. Across Facebook, Instagram, TikTok and Twitter, Hilton will engage in an already robust conversation around travel and trip disasters by helping travelers have a better stay – whether planning for a future trip or helping rescue a trip that has gone off the rails. Hilton has also partnered with familiar voices on social media to bring “Hilton. For the Stay” to life.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1440\" data-id=\"11243\" src=\"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Go.jpg?w=768\" alt=\"Hilton For The Stay campaign When life is go, go, go, it matters where you stay\" class=\"wp-image-11243\" srcset=\"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Go.jpg 1080w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Go.jpg?resize=225,300 225w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Go.jpg?resize=768,1024 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1440\" data-id=\"11244\" src=\"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Luggage.jpg?w=768\" alt=\"Hilton For The Stay campaign When your luggage is in Chicago, but you're in Phoenix, it matters where you stay.\" class=\"wp-image-11244\" srcset=\"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Luggage.jpg 1080w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Luggage.jpg?resize=225,300 225w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Luggage.jpg?resize=768,1024 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" /\u003e\u003c/figure\u003e\n\u003c/figure\u003e\n\n\n\n\u003cp\u003e“In developing the campaign, we were inspired by showing the realness of travel; the tensions, the hardships, the too-high expectations. It goes against convention in the hospitality category and it’s an exciting space for the brand to own,” said Amy Ferguson, chief creative officer, TBWA\\Chiat\\Day New York.\u003c/p\u003e\n\n\n\n\u003cp\u003eFor more than 100 years, Hilton has been a pioneer in the hospitality industry, and that has never been more evident than the past two years. “Hilton. For the Stay” encompasses the brand’s world-class hospitality; from innovations such as \u003ca href=\"https://stories.hilton.com/releases/hilton-debuts-industry-leading-tech-enhancements\"\u003eDigital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members \u003c/a\u003e\u0026nbsp;and through thoughtful service, proving out that it matters where you stay.\u003c/p\u003e\n\n\n\n\u003cp\u003eMore information on “Hilton. For the Stay” and “It Matters Where You Stay” is available at \u003cstrong\u003e\u003ca href=\"https://stories.hilton.com/forthestay\"\u003eStories.Hilton.com/ForTheStay\u003c/a\u003e.\u003c/strong\u003e To start planning for future stays and earn exclusive perks, visit \u003ca href=\"https://www.hilton.com/en/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton.com\u003c/a\u003e and sign up for Hilton Honors – it’s free and easy to join.\u0026nbsp;\u003c/p\u003e\n\n\n","protected":false,"blocks":[{"clientId":"e80c756a-5acf-45b4-b6d9-d7fc68be9946","name":"corpnews-blocks/subhead","attributes":[],"innerBlocks":[]},{"clientId":"ad07910d-b250-4704-87f6-3416f7b27232","name":"core/paragraph","attributes":{"content":"\u003cstrong\u003eMCLEAN, Va. – \u003c/strong\u003e\u003ca href=\"https://www.hilton.com/en/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton\u003c/a\u003e is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.","dropCap":false},"innerBlocks":[]},{"clientId":"805ab7eb-06ff-4431-968d-1953bf0af481","name":"core/paragraph","attributes":{"content":"\u003ca href=\"https://www.youtube.com/playlist?list=PLLV950EiSCvNryJ0sEhCqOeUudJNO5rIy\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e”Hilton. For the Stay\u003c/a\u003e” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel.\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"712eece7-a8c4-4388-965c-06c08010399a","name":"core/paragraph","attributes":{"content":"Hilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. The campaign also features the multi-faceted businesswoman and philanthropist Paris Hilton, who grew up living in and staying in numerous Hilton hotels across the world, which gave her a unique exposure to the hotel business early on. Her role in the campaign is inspired in part by the legacy of her family, whose belief in the power of travel and the hotel stay to connect people and cultures continues to motivate Hilton team members around the world today.","dropCap":false},"innerBlocks":[]},{"clientId":"48a231cb-d14b-44c0-b59f-80433defcb1b","name":"core/image","attributes":{"id":11239,"sizeSlug":"large","linkDestination":"none","url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?w=1024","alt":"","width":1024,"height":576},"innerBlocks":[]},{"clientId":"5dd9998a-3279-4331-89c3-e23796c3675b","name":"core/paragraph","attributes":{"content":"In addition to Paris, renowned actor Catherine O’Hara lends her voice to the campaign, with TV commercials first airing in the U.S. on July 25 and audio rolling out shortly thereafter.\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"68e93d76-c74b-42de-a44b-3eb90a045053","name":"core/paragraph","attributes":{"content":"“Today, as we make company history with Hilton’s first brand platform, we’re reminding guests that at the heart of a great trip is a great stay and that it’s just different when that stay is with Hilton,” said Mark Weinstein, chief marketing officer, Hilton.\u003cstrong\u003e \u003c/strong\u003e“As we enter this next era of travel, it has never been more important to consider where you stay – and Hilton is uniquely committed to making sure your stay is everything you need it to be.”","dropCap":false},"innerBlocks":[]},{"clientId":"74eb4685-c2df-4b0b-87da-5488d24d5373","name":"core/paragraph","attributes":{"content":"Hilton and TBWAChiatDay New York, Hilton’s agency since 2017, used TBWA’s Disruption methodology to architect the bold new vision, born from the insight the hospitality industry has become almost entirely focused on the destination, not the stay itself. Consumer research uncovered “the Stay,” and being cared for, are the crucial elements that can make or break any trip. So, Hilton is doubling down on its new brand platform to prove to its guests that truly, “it matters where you stay.” The platform will permeate nearly every consumer touchpoint, from broad-reaching consumer advertising through the travel planning process and the guests’ stay with Hilton, as well as post-stay.\u0026nbsp;\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"8b414dda-e39f-48a5-b775-0219c2320efc","name":"core/paragraph","attributes":{"content":"“With ‘Hilton. For the Stay,’ we are more fully connecting our external customer marketing to our purpose – staking our rightful claim that Hilton owns the Stay,” said Weinstein. “The idea of the Stay was incredibly natural to Hilton, and yet no one else was talking about it. As others tout the generic virtues of travel, minimize the role of the hotel and the hotel team members, and romanticize the destination, through our platform and the campaign it inspires, we’re reminding travelers that ‘It Matters Where You Stay’ and boldly affirming ‘Hilton. For the Stay.’”","dropCap":false},"innerBlocks":[]},{"clientId":"4b28e4c6-caff-4c0e-bfbe-91e3f1d1a5ba","name":"core/heading","attributes":{"content":"\u003cstrong\u003e“IT MATTERS WHERE YOU STAY” CAMPAIGN\u003c/strong\u003e","level":2},"innerBlocks":[]},{"clientId":"b1d36edb-0bbb-41b8-b799-cfdfd8dc4972","name":"core/paragraph","attributes":{"content":"The advertising creative has a fun, relatable tone in which Hilton breaks from the formulaic approach seen across the industry, highlighting the benefits Hilton offers to make guests feel cared for – from amazing service and pet-friendly travel to the choices available in the Hilton Honors app to skip the front desk and personalize your stay, to Confirmed Connecting Rooms by Hilton and more.\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"9d7fc5e4-5b8f-47f7-a920-8ee909a63d2e","name":"core/paragraph","attributes":{"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","content":"In one of the featured TV spots, “Haunted,” the brand pokes fun at what can go wrong when booking a vacation rental – depicting a family showing up to a hilariously creepy property that wasn’t exactly as advertised.","dropCap":false},"innerBlocks":[]},{"clientId":"62ef29e1-376e-4ee5-bc33-77c92ba15d63","name":"core/embed","attributes":{"url":"https://youtu.be/pZ5mzltcBGE","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","allowResponsive":true,"previewable":true},"innerBlocks":[]},{"clientId":"188274a6-15b5-49a8-98ab-f971aa328e98","name":"core/paragraph","attributes":{"content":"“Confirmed Together” zeroes in on a unique Hilton feature that addresses a very real pain point of family travel, the importance of securing connected rooms at the time of booking.","dropCap":false},"innerBlocks":[]},{"clientId":"60923adb-0c2d-4944-837d-65ebfed202dd","name":"core/embed","attributes":{"url":"https://youtu.be/kACrKtpV9Kk","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","allowResponsive":true,"previewable":true},"innerBlocks":[]},{"clientId":"08e13148-0416-4f8a-81ce-9ca3d0e84a24","name":"core/paragraph","attributes":{"content":"And in “Extra Storage,” Paris Hilton has an innovative solution for her extra luggage.","dropCap":false},"innerBlocks":[]},{"clientId":"7743efd1-ea5b-4655-904e-d91ee26918da","name":"core/embed","attributes":{"url":"https://www.youtube.com/playlist?list=PLLV950EiSCvNryJ0sEhCqOeUudJNO5rIy","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","allowResponsive":true,"previewable":true},"innerBlocks":[]},{"clientId":"418cfebd-eee6-4e96-b912-71e15b918f4f","name":"core/paragraph","attributes":{"content":"The campaign includes television, audio, social media, print, and out of home, spanning 13 commercials and bespoke social executions. It will launch first in the U.S. followed closely by the U.K. and select Asia-Pacific and Middle East markets. Hilton tapped a world-class creative team to bring this global campaign to life, including A-list commercial director Matt Aselton of Arts \u0026amp; Sciences.\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"ccc95bf3-c10a-40f7-9359-99d598dc8353","name":"core/paragraph","attributes":{"content":"To extend the brand platform, Hilton will lean into social media, experiential and influencers. Across Facebook, Instagram, TikTok and Twitter, Hilton will engage in an already robust conversation around travel and trip disasters by helping travelers have a better stay – whether planning for a future trip or helping rescue a trip that has gone off the rails. Hilton has also partnered with familiar voices on social media to bring “Hilton. 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It goes against convention in the hospitality category and it’s an exciting space for the brand to own,” said Amy Ferguson, chief creative officer, TBWAChiatDay New York.","dropCap":false},"innerBlocks":[]},{"clientId":"d97a3e5c-bc1f-4705-a13c-0516537fcbe7","name":"core/paragraph","attributes":{"content":"For more than 100 years, Hilton has been a pioneer in the hospitality industry, and that has never been more evident than the past two years. “Hilton. For the Stay” encompasses the brand’s world-class hospitality; from innovations such as \u003ca href=\"https://stories.hilton.com/releases/hilton-debuts-industry-leading-tech-enhancements\"\u003eDigital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members \u003c/a\u003e\u0026nbsp;and through thoughtful service, proving out that it matters where you stay.","dropCap":false},"innerBlocks":[]},{"clientId":"1e15453b-7ee8-4612-844e-eeaed5c11c4c","name":"core/paragraph","attributes":{"content":"More information on “Hilton. For the Stay” and “It Matters Where You Stay” is available at \u003cstrong\u003e\u003ca href=\"https://stories.hilton.com/forthestay\"\u003eStories.Hilton.com/ForTheStay\u003c/a\u003e.\u003c/strong\u003e To start planning for future stays and earn exclusive perks, visit \u003ca href=\"https://www.hilton.com/en/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton.com\u003c/a\u003e and sign up for Hilton Honors – it’s free and easy to join.\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"b80124ac-f576-4a0a-acda-ec73c3c64a9f","name":"corpnews-blocks/downloadable-assets","attributes":{"files":[]},"innerBlocks":[{"clientId":"e57baf5f-9546-4766-9d0f-2bc74a566cfe","name":"core/image","attributes":{"id":11239,"sizeSlug":"large","linkDestination":"none","url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?w=1024","alt":"Paris Hilton with dog at hilton hotel extra storage for the 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For the Stay” Putting the Hotels Back into Hotel Marketing"},"content":{"rendered":"\n\n\n\u003cp\u003e\u003cstrong\u003eMCLEAN, Va. – \u003c/strong\u003e\u003ca href=\"https://www.hilton.com/en/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton\u003c/a\u003e is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://www.youtube.com/playlist?list=PLLV950EiSCvNryJ0sEhCqOeUudJNO5rIy\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e”Hilton. For the Stay\u003c/a\u003e” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eHilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. The campaign also features the multi-faceted businesswoman and philanthropist Paris Hilton, who grew up living in and staying in numerous Hilton hotels across the world, which gave her a unique exposure to the hotel business early on. Her role in the campaign is inspired in part by the legacy of her family, whose belief in the power of travel and the hotel stay to connect people and cultures continues to motivate Hilton team members around the world today.\u003c/p\u003e\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\n \u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?w=1024\" alt=\"\" class=\"wp-image-11239\" srcset=\"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg 1920w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?resize=300,169 300w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?resize=768,432 768w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?resize=1024,576 1024w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?resize=1536,864 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" /\u003e\n \u003cfigcaption\u003e\n \u003cspan class=\"image-credit\"/\u003e\n \u003c/figcaption\u003e\n\u003c/figure\u003e\n\n\n\n\u003cp\u003eIn addition to Paris, renowned actor Catherine O’Hara lends her voice to the campaign, with TV commercials first airing in the U.S. on July 25 and audio rolling out shortly thereafter.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003e“Today, as we make company history with Hilton’s first brand platform, we’re reminding guests that at the heart of a great trip is a great stay and that it’s just different when that stay is with Hilton,” said Mark Weinstein, chief marketing officer, Hilton.\u003cstrong\u003e \u003c/strong\u003e“As we enter this next era of travel, it has never been more important to consider where you stay – and Hilton is uniquely committed to making sure your stay is everything you need it to be.”\u003c/p\u003e\n\n\n\n\u003cp\u003eHilton and TBWA\\Chiat\\Day New York, Hilton’s agency since 2017, used TBWA’s Disruption methodology to architect the bold new vision, born from the insight the hospitality industry has become almost entirely focused on the destination, not the stay itself. Consumer research uncovered “the Stay,” and being cared for, are the crucial elements that can make or break any trip. So, Hilton is doubling down on its new brand platform to prove to its guests that truly, “it matters where you stay.” The platform will permeate nearly every consumer touchpoint, from broad-reaching consumer advertising through the travel planning process and the guests’ stay with Hilton, as well as post-stay.\u0026nbsp;\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003e“With ‘Hilton. For the Stay,’ we are more fully connecting our external customer marketing to our purpose – staking our rightful claim that Hilton owns the Stay,” said Weinstein. “The idea of the Stay was incredibly natural to Hilton, and yet no one else was talking about it. As others tout the generic virtues of travel, minimize the role of the hotel and the hotel team members, and romanticize the destination, through our platform and the campaign it inspires, we’re reminding travelers that ‘It Matters Where You Stay’ and boldly affirming ‘Hilton. For the Stay.’”\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003e“IT MATTERS WHERE YOU STAY” CAMPAIGN\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eThe advertising creative has a fun, relatable tone in which Hilton breaks from the formulaic approach seen across the industry, highlighting the benefits Hilton offers to make guests feel cared for – from amazing service and pet-friendly travel to the choices available in the Hilton Honors app to skip the front desk and personalize your stay, to Confirmed Connecting Rooms by Hilton and more.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003eIn one of the featured TV spots, “Haunted,” the brand pokes fun at what can go wrong when booking a vacation rental – depicting a family showing up to a hilariously creepy property that wasn’t exactly as advertised.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"Hilton. For The Stay. | Haunted | Embassy Suites\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/pZ5mzltcBGE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003e“Confirmed Together” zeroes in on a unique Hilton feature that addresses a very real pain point of family travel, the importance of securing connected rooms at the time of booking.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"Hilton. For The Stay. | Traveling With Kids | Confirmed Together\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/kACrKtpV9Kk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eAnd in “Extra Storage,” Paris Hilton has an innovative solution for her extra luggage.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"Hilton. For The Stay.\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/videoseries?list=PLLV950EiSCvNryJ0sEhCqOeUudJNO5rIy\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eThe campaign includes television, audio, social media, print, and out of home, spanning 13 commercials and bespoke social executions. It will launch first in the U.S. followed closely by the U.K. and select Asia-Pacific and Middle East markets. Hilton tapped a world-class creative team to bring this global campaign to life, including A-list commercial director Matt Aselton of Arts \u0026amp; Sciences.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eTo extend the brand platform, Hilton will lean into social media, experiential and influencers. Across Facebook, Instagram, TikTok and Twitter, Hilton will engage in an already robust conversation around travel and trip disasters by helping travelers have a better stay – whether planning for a future trip or helping rescue a trip that has gone off the rails. Hilton has also partnered with familiar voices on social media to bring “Hilton. For the Stay” to life.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1440\" data-id=\"11243\" src=\"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Go.jpg?w=768\" alt=\"Hilton For The Stay campaign When life is go, go, go, it matters where you stay\" class=\"wp-image-11243\" srcset=\"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Go.jpg 1080w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Go.jpg?resize=225,300 225w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Go.jpg?resize=768,1024 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1440\" data-id=\"11244\" src=\"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Luggage.jpg?w=768\" alt=\"Hilton For The Stay campaign When your luggage is in Chicago, but you're in Phoenix, it matters where you stay.\" class=\"wp-image-11244\" srcset=\"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Luggage.jpg 1080w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Luggage.jpg?resize=225,300 225w, https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Luggage.jpg?resize=768,1024 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" /\u003e\u003c/figure\u003e\n\u003c/figure\u003e\n\n\n\n\u003cp\u003e“In developing the campaign, we were inspired by showing the realness of travel; the tensions, the hardships, the too-high expectations. It goes against convention in the hospitality category and it’s an exciting space for the brand to own,” said Amy Ferguson, chief creative officer, TBWA\\Chiat\\Day New York.\u003c/p\u003e\n\n\n\n\u003cp\u003eFor more than 100 years, Hilton has been a pioneer in the hospitality industry, and that has never been more evident than the past two years. “Hilton. For the Stay” encompasses the brand’s world-class hospitality; from innovations such as \u003ca href=\"https://stories.hilton.com/releases/hilton-debuts-industry-leading-tech-enhancements\"\u003eDigital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members \u003c/a\u003e\u0026nbsp;and through thoughtful service, proving out that it matters where you stay.\u003c/p\u003e\n\n\n\n\u003cp\u003eMore information on “Hilton. For the Stay” and “It Matters Where You Stay” is available at \u003cstrong\u003e\u003ca href=\"https://stories.hilton.com/forthestay\"\u003eStories.Hilton.com/ForTheStay\u003c/a\u003e.\u003c/strong\u003e To start planning for future stays and earn exclusive perks, visit \u003ca href=\"https://www.hilton.com/en/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton.com\u003c/a\u003e and sign up for Hilton Honors – it’s free and easy to join.\u0026nbsp;\u003c/p\u003e\n\n\n","protected":false,"blocks":[{"clientId":"e80c756a-5acf-45b4-b6d9-d7fc68be9946","name":"corpnews-blocks/subhead","attributes":[],"innerBlocks":[]},{"clientId":"ad07910d-b250-4704-87f6-3416f7b27232","name":"core/paragraph","attributes":{"content":"\u003cstrong\u003eMCLEAN, Va. – \u003c/strong\u003e\u003ca href=\"https://www.hilton.com/en/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton\u003c/a\u003e is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.","dropCap":false},"innerBlocks":[]},{"clientId":"805ab7eb-06ff-4431-968d-1953bf0af481","name":"core/paragraph","attributes":{"content":"\u003ca href=\"https://www.youtube.com/playlist?list=PLLV950EiSCvNryJ0sEhCqOeUudJNO5rIy\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e”Hilton. For the Stay\u003c/a\u003e” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel.\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"712eece7-a8c4-4388-965c-06c08010399a","name":"core/paragraph","attributes":{"content":"Hilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. The campaign also features the multi-faceted businesswoman and philanthropist Paris Hilton, who grew up living in and staying in numerous Hilton hotels across the world, which gave her a unique exposure to the hotel business early on. Her role in the campaign is inspired in part by the legacy of her family, whose belief in the power of travel and the hotel stay to connect people and cultures continues to motivate Hilton team members around the world today.","dropCap":false},"innerBlocks":[]},{"clientId":"48a231cb-d14b-44c0-b59f-80433defcb1b","name":"core/image","attributes":{"id":11239,"sizeSlug":"large","linkDestination":"none","url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?w=1024","alt":"","width":1024,"height":576},"innerBlocks":[]},{"clientId":"5dd9998a-3279-4331-89c3-e23796c3675b","name":"core/paragraph","attributes":{"content":"In addition to Paris, renowned actor Catherine O’Hara lends her voice to the campaign, with TV commercials first airing in the U.S. on July 25 and audio rolling out shortly thereafter.\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"68e93d76-c74b-42de-a44b-3eb90a045053","name":"core/paragraph","attributes":{"content":"“Today, as we make company history with Hilton’s first brand platform, we’re reminding guests that at the heart of a great trip is a great stay and that it’s just different when that stay is with Hilton,” said Mark Weinstein, chief marketing officer, Hilton.\u003cstrong\u003e \u003c/strong\u003e“As we enter this next era of travel, it has never been more important to consider where you stay – and Hilton is uniquely committed to making sure your stay is everything you need it to be.”","dropCap":false},"innerBlocks":[]},{"clientId":"74eb4685-c2df-4b0b-87da-5488d24d5373","name":"core/paragraph","attributes":{"content":"Hilton and TBWAChiatDay New York, Hilton’s agency since 2017, used TBWA’s Disruption methodology to architect the bold new vision, born from the insight the hospitality industry has become almost entirely focused on the destination, not the stay itself. Consumer research uncovered “the Stay,” and being cared for, are the crucial elements that can make or break any trip. So, Hilton is doubling down on its new brand platform to prove to its guests that truly, “it matters where you stay.” The platform will permeate nearly every consumer touchpoint, from broad-reaching consumer advertising through the travel planning process and the guests’ stay with Hilton, as well as post-stay.\u0026nbsp;\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"8b414dda-e39f-48a5-b775-0219c2320efc","name":"core/paragraph","attributes":{"content":"“With ‘Hilton. For the Stay,’ we are more fully connecting our external customer marketing to our purpose – staking our rightful claim that Hilton owns the Stay,” said Weinstein. “The idea of the Stay was incredibly natural to Hilton, and yet no one else was talking about it. As others tout the generic virtues of travel, minimize the role of the hotel and the hotel team members, and romanticize the destination, through our platform and the campaign it inspires, we’re reminding travelers that ‘It Matters Where You Stay’ and boldly affirming ‘Hilton. For the Stay.’”","dropCap":false},"innerBlocks":[]},{"clientId":"4b28e4c6-caff-4c0e-bfbe-91e3f1d1a5ba","name":"core/heading","attributes":{"content":"\u003cstrong\u003e“IT MATTERS WHERE YOU STAY” CAMPAIGN\u003c/strong\u003e","level":2},"innerBlocks":[]},{"clientId":"b1d36edb-0bbb-41b8-b799-cfdfd8dc4972","name":"core/paragraph","attributes":{"content":"The advertising creative has a fun, relatable tone in which Hilton breaks from the formulaic approach seen across the industry, highlighting the benefits Hilton offers to make guests feel cared for – from amazing service and pet-friendly travel to the choices available in the Hilton Honors app to skip the front desk and personalize your stay, to Confirmed Connecting Rooms by Hilton and more.\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"9d7fc5e4-5b8f-47f7-a920-8ee909a63d2e","name":"core/paragraph","attributes":{"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","content":"In one of the featured TV spots, “Haunted,” the brand pokes fun at what can go wrong when booking a vacation rental – depicting a family showing up to a hilariously creepy property that wasn’t exactly as advertised.","dropCap":false},"innerBlocks":[]},{"clientId":"62ef29e1-376e-4ee5-bc33-77c92ba15d63","name":"core/embed","attributes":{"url":"https://youtu.be/pZ5mzltcBGE","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","allowResponsive":true,"previewable":true},"innerBlocks":[]},{"clientId":"188274a6-15b5-49a8-98ab-f971aa328e98","name":"core/paragraph","attributes":{"content":"“Confirmed Together” zeroes in on a unique Hilton feature that addresses a very real pain point of family travel, the importance of securing connected rooms at the time of booking.","dropCap":false},"innerBlocks":[]},{"clientId":"60923adb-0c2d-4944-837d-65ebfed202dd","name":"core/embed","attributes":{"url":"https://youtu.be/kACrKtpV9Kk","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","allowResponsive":true,"previewable":true},"innerBlocks":[]},{"clientId":"08e13148-0416-4f8a-81ce-9ca3d0e84a24","name":"core/paragraph","attributes":{"content":"And in “Extra Storage,” Paris Hilton has an innovative solution for her extra luggage.","dropCap":false},"innerBlocks":[]},{"clientId":"7743efd1-ea5b-4655-904e-d91ee26918da","name":"core/embed","attributes":{"url":"https://www.youtube.com/playlist?list=PLLV950EiSCvNryJ0sEhCqOeUudJNO5rIy","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","allowResponsive":true,"previewable":true},"innerBlocks":[]},{"clientId":"418cfebd-eee6-4e96-b912-71e15b918f4f","name":"core/paragraph","attributes":{"content":"The campaign includes television, audio, social media, print, and out of home, spanning 13 commercials and bespoke social executions. It will launch first in the U.S. followed closely by the U.K. and select Asia-Pacific and Middle East markets. Hilton tapped a world-class creative team to bring this global campaign to life, including A-list commercial director Matt Aselton of Arts \u0026amp; Sciences.\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"ccc95bf3-c10a-40f7-9359-99d598dc8353","name":"core/paragraph","attributes":{"content":"To extend the brand platform, Hilton will lean into social media, experiential and influencers. Across Facebook, Instagram, TikTok and Twitter, Hilton will engage in an already robust conversation around travel and trip disasters by helping travelers have a better stay – whether planning for a future trip or helping rescue a trip that has gone off the rails. Hilton has also partnered with familiar voices on social media to bring “Hilton. For the Stay” to life.\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"8f485f7e-b3a2-4be9-86da-9828ca65d6c7","name":"core/gallery","attributes":{"linkTo":"none","images":[],"ids":[],"shortCodeTransforms":[],"imageCrop":true,"randomOrder":false,"fixedHeight":true,"sizeSlug":"large","allowResize":false},"innerBlocks":[{"clientId":"6fb54815-d982-4416-92ab-ce5a8f7ebd32","name":"core/image","attributes":{"id":11243,"sizeSlug":"large","linkDestination":"none","url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Go.jpg?w=768","alt":"Hilton For The Stay campaign When life is go, go, go, it matters where you stay","width":768,"height":1024},"innerBlocks":[]},{"clientId":"57d5f672-ce16-48eb-bcf3-a59d27c9757f","name":"core/image","attributes":{"id":11244,"sizeSlug":"large","linkDestination":"none","url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Luggage.jpg?w=768","alt":"Hilton For The Stay campaign When your luggage is in Chicago, but you're in Phoenix, it matters where you stay.","width":768,"height":1024},"innerBlocks":[]}]},{"clientId":"ce236fc6-87ad-4410-85bc-0f140a96997b","name":"core/paragraph","attributes":{"content":"“In developing the campaign, we were inspired by showing the realness of travel; the tensions, the hardships, the too-high expectations. It goes against convention in the hospitality category and it’s an exciting space for the brand to own,” said Amy Ferguson, chief creative officer, TBWAChiatDay New York.","dropCap":false},"innerBlocks":[]},{"clientId":"d97a3e5c-bc1f-4705-a13c-0516537fcbe7","name":"core/paragraph","attributes":{"content":"For more than 100 years, Hilton has been a pioneer in the hospitality industry, and that has never been more evident than the past two years. “Hilton. For the Stay” encompasses the brand’s world-class hospitality; from innovations such as \u003ca href=\"https://stories.hilton.com/releases/hilton-debuts-industry-leading-tech-enhancements\"\u003eDigital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members \u003c/a\u003e\u0026nbsp;and through thoughtful service, proving out that it matters where you stay.","dropCap":false},"innerBlocks":[]},{"clientId":"1e15453b-7ee8-4612-844e-eeaed5c11c4c","name":"core/paragraph","attributes":{"content":"More information on “Hilton. For the Stay” and “It Matters Where You Stay” is available at \u003cstrong\u003e\u003ca href=\"https://stories.hilton.com/forthestay\"\u003eStories.Hilton.com/ForTheStay\u003c/a\u003e.\u003c/strong\u003e To start planning for future stays and earn exclusive perks, visit \u003ca href=\"https://www.hilton.com/en/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton.com\u003c/a\u003e and sign up for Hilton Honors – it’s free and easy to join.\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"b80124ac-f576-4a0a-acda-ec73c3c64a9f","name":"corpnews-blocks/downloadable-assets","attributes":{"files":[]},"innerBlocks":[{"clientId":"e57baf5f-9546-4766-9d0f-2bc74a566cfe","name":"core/image","attributes":{"id":11239,"sizeSlug":"large","linkDestination":"none","url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-Extra-Storage-Paris-Hilton.jpg?w=1024","alt":"Paris Hilton with dog at hilton hotel extra storage for the stay","width":1024,"height":576},"innerBlocks":[]},{"clientId":"3ca90503-110f-4f41-88e2-761106efc894","name":"core/image","attributes":{"id":11241,"sizeSlug":"large","linkDestination":"none","url":"https://stories-editor.hilton.com/wp-content/uploads/2022/07/For-the-Stay-The-Go-Lobby.jpg?w=1024","alt":"hilton lobby family luggage cart for the stay the go","width":1024,"height":576},"innerBlocks":[]}]},{"attributes":{"brand":20,"name":"Hilton"},"clientId":20,"innerBlocks":[],"name":"hilton/brand"}]},"excerpt":{"rendered":"Inspired by global consumer insights, Hilton proves the stay is the crucial element that can make or break any trip through its new advertising campaign, “It Matters Where You Stay”","protected":false},"author":3,"featured_media":11241,"template":"","meta":{"curated_related_posts":"","disable_related_posts":"","subhead":"Inspired by global consumer insights, Hilton proves the stay is the crucial element that can make or break any trip through its new advertising 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Inviting, sophisticated design, bespoke food \u0026amp; beverage and crafted touchpoints deliver a locally inspired, high-end and welcoming stay\u003c/span\u003e\u003cspan style=\"font-weight: 400\"\u003e. \u003c/span\u003e\u003cspan style=\"font-weight: 400\"\u003eThe Canopy portfolio includes more than 40 open properties around the globe with more than 40 under development across 13 countries and territories. Experience Canopy by Hilton by booking at \u003c/span\u003e\u003ca href=\"http://www.canopybyhilton.com/\"\u003e\u003cspan style=\"font-weight: 400\"\u003ecanopybyhilton.com\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e or through the industry-leading \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHilton Honors app\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e. \u003c/span\u003e\u003ca href=\"http://hiltonhonors3.hilton.com/en/index.html\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHilton Honors\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Canopy by Hilton at \u003c/span\u003e\u003ca href=\"http://stories.hilton.com/canopybyhilton\"\u003e\u003cspan style=\"font-weight: 400\"\u003estories.hilton.com/canopybyhilton\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e, and follow the brand on \u003c/span\u003e\u003ca href=\"http://www.facebook.com/canopybyhilton\"\u003e\u003cspan style=\"font-weight: 400\"\u003eFacebook\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e, \u003c/span\u003e\u003ca href=\"https://instagram.com/canopybyhilton\"\u003e\u003cspan style=\"font-weight: 400\"\u003eInstagram\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e, \u003c/span\u003e\u003ca href=\"https://x.com/canopybyhilton\"\u003e\u003cspan style=\"font-weight: 400\"\u003eX\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e and \u003c/span\u003e\u003ca href=\"https://www.pinterest.com/CanopybyHilton/\"\u003e\u003cspan style=\"font-weight: 400\"\u003ePinterest\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e. \u003c/span\u003e\r\n\r\n\u003cspan style=\"font-weight: 400\"\u003e \u003c/span\u003e","link":"https://stories.hilton.com/brands/canopy-by-hilton","name":"Canopy by Hilton","slug":"canopy-by-hilton","taxonomy":"brand","parent":0,"meta":{"logo_id":22,"alt_logo_id":23634,"hide_on_homepage":false,"homepage_url":"","image_id":289,"brand_color":"#fe5000","featured_posts":[0],"menu_id":23,"featured_media":[0]}},{"id":3,"count":339,"description":"Spanning five continents with a benchmark of nearly 50 properties, \u003ca href=\"https://www.hilton.com/en/brands/conrad-hotels/\"\u003eConrad Hotels \u0026amp; Resorts\u003c/a\u003e creates a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in sought-after destinations. Experience Conrad Hotels \u0026amp; Resorts by booking at \u003ca href=\"https://www.hilton.com/en/conrad/\"\u003econradhotels.com\u003c/a\u003e or through the industry-leading \u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003eHilton Honors app\u003c/a\u003e. \u003ca href=\"https://www.hilton.com/en/hilton-honors/\"\u003eHilton Honors\u003c/a\u003e members who book directly through preferred Hilton channels have access to instant benefits. 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Each hotel in the Curio Collection evokes a bespoke story through distinctive architecture and design, world-class food \u0026amp; beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program \u003ca href=\"https://www.hilton.com/en/hilton-honors/\"\u003eHilton Honors\u003c/a\u003e. Experience Curio Collection by Hilton by booking at \u003ca href=\"https://www.hilton.com/en/curio/\"\u003ecuriocollection.com\u003c/a\u003e or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. 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Learn more about DoubleTree by Hilton at \u003ca href=\"http://stories.hilton.com/doubletree\"\u003estories.hilton.com/doubletree\u003c/a\u003e, and follow the brand on \u003ca href=\"http://www.facebook.com/doubletree\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"https://twitter.com/doubletree\"\u003eX\u003c/a\u003e and \u003ca href=\"http://www.instagram.com/doubletree\"\u003eInstagram\u003c/a\u003e. ","link":"https://stories.hilton.com/brands/doubletree-by-hilton","name":"DoubleTree by Hilton","slug":"doubletree-by-hilton","taxonomy":"brand","parent":0,"meta":{"logo_id":9688,"alt_logo_id":23638,"hide_on_homepage":false,"homepage_url":"","image_id":292,"brand_color":"#a3cd39","featured_posts":[0],"menu_id":31,"featured_media":[0]}},{"id":6,"count":163,"description":"\u003ca href=\"https://www.hilton.com/en/brands/embassy-suites/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eEmbassy Suites by Hilton\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e, one of Hilton’s market-leading brands, is dedicated to delivering what matters most to travelers. The full-service hotel brand offers both leisure and business travelers an approachable, upscale experience with two-room suites, free made-to-order breakfast, flexible meetings and events space, inviting open atriums, 24-hour fitness centers and a complimentary evening reception. Embassy Suites by Hilton offers nearly 270 open hotels with more than 30 properties in development. Experience a stay at Embassy Suites by Hilton by booking at \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/brands/embassy-suites/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eembassysuites.com\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e or through the industry-leading \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHilton Honors app\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e. \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/hilton-honors/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHilton Honors\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Embassy Suites by Hilton at \u003c/span\u003e\u003ca href=\"http://stories.hilton.com/embassysuites\"\u003e\u003cspan style=\"font-weight: 400\"\u003estories.hilton.com/embassysuites\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e, and follow the brand on \u003c/span\u003e\u003ca href=\"https://www.facebook.com/EmbassySuites/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eFacebook\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e, \u003c/span\u003e\u003ca href=\"https://www.linkedin.com/company/embassy-suites\"\u003e\u003cspan style=\"font-weight: 400\"\u003eLinkedIn\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e and \u003c/span\u003e\u003ca href=\"https://www.instagram.com/embassysuites/?hl=en\"\u003e\u003cspan style=\"font-weight: 400\"\u003eInstagram\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e. \u003c/span\u003e","link":"https://stories.hilton.com/brands/embassy-suites","name":"Embassy Suites by Hilton","slug":"embassy-suites","taxonomy":"brand","parent":0,"meta":{"logo_id":24227,"alt_logo_id":23630,"hide_on_homepage":false,"homepage_url":"","image_id":307,"brand_color":"#0d534d","featured_posts":[0],"menu_id":32,"featured_media":[0]}},{"id":7,"count":221,"description":"As the No. 1 ranked lodging franchise for the last 16 years by Entrepreneur®, \u003ca href=\"https://www.hilton.com/en/brands/hampton-by-hilton/\"\u003eHampton by Hilton\u003c/a\u003e — including Hampton Inn by Hilton and Hampton Inn \u0026amp; Suites by Hilton — serves quality-driven Intuitively and value-conscious travelers at more than 3,000 properties in 43 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern, spacious rooms and free hot breakfast featuring the signature Hampton Waffle. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™. Experience a positive stay at Hampton by Hilton by booking at \u003ca href=\"https://www.hilton.com/en/brands/hampton-by-hilton/\"\u003ehampton.com\u003c/a\u003e or through the or through the industry-leading \u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003eHilton Honors app\u003c/a\u003e. \u003ca href=\"http://hiltonhonors3.hilton.com/en/index.html\"\u003eHilton Honors\u003c/a\u003e members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at \u003ca href=\"https://stories.hilton.com/brands/hampton-by-hilton\"\u003estories.hilton.com/hampton\u003c/a\u003e, and follow the brand on \u003ca href=\"https://www.facebook.com/hamptonbyhilton\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"https://www.instagram.com/hamptonbyhilton/\"\u003eInstagram\u003c/a\u003e and \u003ca href=\"https://twitter.com/hamptonbyhilton\"\u003eX\u003c/a\u003e. \u003ca href=\"http://hiltonhonors3.hilton.com/en/index.html\"\u003eHilton Honors\u003c/a\u003e members who book directly through preferred Hilton channels have access to instant benefits.","link":"https://stories.hilton.com/brands/hampton-by-hilton","name":"Hampton by Hilton","slug":"hampton-by-hilton","taxonomy":"brand","parent":0,"meta":{"logo_id":24862,"alt_logo_id":24863,"hide_on_homepage":false,"homepage_url":"","image_id":308,"brand_color":"#d03242","featured_posts":[0],"menu_id":33,"featured_media":[0]}},{"id":20,"count":532,"description":"Hilton (NYSE: HLT) is a leading global hospitality company with a \u003ca href=\"https://www.hilton.com/en/corporate/\"\u003eportfolio\u003c/a\u003e of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million \u003ca href=\"https://www.hilton.com/en/hilton-honors/\"\u003eHilton Honors\u003c/a\u003e members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free \u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003eHilton Honors app\u003c/a\u003e, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit \u003ca href=\"https://stories.hilton.com/\"\u003estories.hilton.com\u003c/a\u003e for more information, and connect with Hilton on \u003ca href=\"https://www.facebook.com/hiltonnewsroom\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"https://twitter.com/hiltonnewsroom\"\u003eX\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/company/hilton/\"\u003eLinkedIn\u003c/a\u003e, \u003ca href=\"https://www.instagram.com/hiltonnewsroom/\"\u003eInstagram\u003c/a\u003e and \u003ca href=\"https://www.youtube.com/hiltonnewsroom\"\u003eYouTube\u003c/a\u003e. ","link":"https://stories.hilton.com/brands/corporate","name":"Hilton Corporate","slug":"corporate","taxonomy":"brand","parent":0,"meta":{"logo_id":98,"alt_logo_id":98,"hide_on_homepage":true,"homepage_url":"","image_id":null,"brand_color":"#009cde","featured_posts":[32558,31816,31503,32056],"menu_id":29,"featured_media":[0]}},{"id":8,"count":222,"description":"The award-winning \u003ca href=\"https://www.hilton.com/en/brands/hilton-garden-inn/\"\u003eHilton Garden Inn\u003c/a\u003e brand provides business and leisure guests upscale, affordable accommodations and modern amenities for an experience that is simply on another level. The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. With more than 1,000 hotels in 64 countries and territories around the world, the brand ensures today’s busy travelers have a bright and satisfying experience, starting with the first hello. Experience a positive stay at Hilton Garden Inn by booking at \u003ca href=\"https://www.hilton.com/en/brands/hilton-garden-inn/\"\u003eHilton.com\u003c/a\u003e or through the industry-leading \u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003eHilton Honors app\u003c/a\u003e. \u003ca href=\"http://hiltonhonors3.hilton.com/en/index.html\"\u003eHilton Honors\u003c/a\u003e members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Garden Inn at \u003ca href=\"http://stories.hilton.com/hgi\"\u003estories.hilton.com/hgi\u003c/a\u003e, and follow the brand on \u003ca href=\"https://www.facebook.com/HiltonGardenInn/\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"https://www.instagram.com/hiltongardeninn/\"\u003eInstagram\u003c/a\u003e and \u003ca href=\"https://twitter.com/hiltongardeninn\"\u003eX\u003c/a\u003e. ","link":"https://stories.hilton.com/brands/hilton-garden-inn","name":"Hilton Garden Inn","slug":"hilton-garden-inn","taxonomy":"brand","parent":0,"meta":{"logo_id":8904,"alt_logo_id":23642,"hide_on_homepage":false,"homepage_url":"","image_id":295,"brand_color":"#e63c2f","featured_posts":[0],"menu_id":34,"featured_media":[0]}},{"id":9,"count":143,"description":"\u003ca href=\"https://www.hilton.com/en/hilton-honors/\"\u003eHilton Honors\u003c/a\u003e is the award-winning guest loyalty program for Hilton’s world-class brands comprising more than 8,400 properties in 140 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading \u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003eHilton Honors app\u003c/a\u003e, where members can check in, choose and access their room using Digital Key. Hilton Honors offers more than 210 million members hundreds of ways to earn and redeem Points, including with select \u003ca href=\"https://www.hilton.com/en/hilton-honors/credit-cards/\"\u003eco-branded credit cards\u003c/a\u003e. Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to join and travelers can enroll online at \u003ca href=\"http://www.hiltonhonors.com/\"\u003ehiltonhonors.com\u003c/a\u003e. Learn more about Hilton Honors at \u003ca href=\"http://stories.hilton.com/hiltonhonors\"\u003estories.hilton.com/hiltonhonors\u003c/a\u003e, and follow Hilton Honors on \u003ca href=\"https://www.facebook.com/HiltonHonors/\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"https://x.com/HiltonHonors\"\u003eX\u003c/a\u003e and \u003ca href=\"https://www.instagram.com/hiltonhonors/?hl=en\"\u003eInstagram\u003c/a\u003e. ","link":"https://stories.hilton.com/brands/hilton-honors","name":"Hilton Honors","slug":"hilton-honors","taxonomy":"brand","parent":0,"meta":{"logo_id":123,"alt_logo_id":null,"hide_on_homepage":true,"homepage_url":"","image_id":297,"brand_color":"#009cde","featured_posts":[0],"menu_id":35,"featured_media":[0]}},{"id":10,"count":615,"description":"For over a century, \u003ca href=\"https://www.hilton.com/en/hilton/\"\u003eHilton Hotels \u0026amp; Resorts\u003c/a\u003e has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests' evolving needs. With more than 600 hotels across six continents, Hilton Hotels \u0026amp; Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Experience a positive stay at Hilton Hotels \u0026amp; Resorts by booking at \u003ca href=\"https://www.hilton.com/en/hilton/\"\u003ehiltonhotels.com\u003c/a\u003e or through the industry-leading Hilton Honors app. \u003ca href=\"http://hiltonhonors3.hilton.com/en/index.html\"\u003eHilton Honors\u003c/a\u003e members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Hotels \u0026amp; Resorts at \u003ca href=\"http://stories.hilton.com/hhr\"\u003estories.hilton.com/hhr\u003c/a\u003e, and follow the brand on \u003ca href=\"https://www.facebook.com/hilton\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"https://twitter.com/HiltonHotels/\"\u003eX\u003c/a\u003e and \u003ca href=\"https://www.instagram.com/hiltonhotels/\"\u003eInstagram\u003c/a\u003e. ","link":"https://stories.hilton.com/brands/hilton-hotels","name":"Hilton Hotels \u0026 Resorts","slug":"hilton-hotels","taxonomy":"brand","parent":0,"meta":{"logo_id":31168,"alt_logo_id":31168,"hide_on_homepage":false,"homepage_url":"","image_id":296,"brand_color":"#00a8e1","featured_posts":[0],"menu_id":36,"featured_media":[0]}},{"id":11,"count":126,"description":"\u003ca href=\"http://www.home2suites.com/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHome2 Suites by Hilton\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e, one of the fastest growing brands in Hilton’s history, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and home-like amenities for value-conscious guests and their pets. With a commitment to environmentally friendly products and hotel operations, Home2 Suites by Hilton offers complimentary hot breakfast, innovative and customizable guestroom designs, laundry and fitness areas, multiple outdoor spaces, expansive community spaces and pet-friendly environments. Home2 Suites by Hilton has more than 750 open hotels with nearly 750 in development. Experience a positive stay at Home2 Suites by Hilton by booking at \u003c/span\u003e\u003ca href=\"http://www.home2suites.com/\"\u003e\u003cspan style=\"font-weight: 400\"\u003ehome2suites.com\u003c/span\u003e\u003c/a\u003e \u003cspan style=\"font-weight: 400\"\u003eor through the industry-leading \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHilton Honors app\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e. \u003c/span\u003e\u003ca href=\"http://hiltonhonors3.hilton.com/en/index.html\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHilton Honors\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Home2 Suites by Hilton at \u003c/span\u003e\u003ca href=\"http://stories.hilton.com/home2suites\"\u003e\u003cspan style=\"font-weight: 400\"\u003estories.hilton.com/home2suites\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e, and follow the brand on \u003c/span\u003e\u003ca href=\"https://www.facebook.com/Home2Suites/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eFacebook\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e and \u003c/span\u003e\u003ca href=\"https://www.instagram.com/home2suites/?hl=en\"\u003e\u003cspan style=\"font-weight: 400\"\u003eInstagram\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e. \u003c/span\u003e","link":"https://stories.hilton.com/brands/home2-suites","name":"Home2 Suites by Hilton","slug":"home2-suites","taxonomy":"brand","parent":0,"meta":{"logo_id":131,"alt_logo_id":23646,"hide_on_homepage":false,"homepage_url":"","image_id":298,"brand_color":"#a2ad00","featured_posts":[0],"menu_id":37,"featured_media":[0]}},{"id":12,"count":132,"description":"\u003ca href=\"https://www.hilton.com/en/homewood/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHomewood Suites by Hilton\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e, Hilton’s upscale, award-winning, all-suite extended-stay hotel brand, has more than 540 pet-friendly locations across the U.S., Mexico, Canada and the Caribbean, with more than 150 properties in the pipeline. When traveling for extended or quick overnight stays, Homewood Suites offers inviting, spacious suites featuring separate living and sleeping areas, and fully equipped kitchens with full-size refrigerators for guests seeking home-like accommodations and value-driven amenities, including free hot breakfast and weekly Welcome Home Wednesday evening reception. Homewood Suites by Hilton is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. Experience a positive stay at Homewood Suites by Hilton by booking at \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/homewood/\"\u003e\u003cspan style=\"font-weight: 400\"\u003ehomewoodsuites.com\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e or through the industry-leading \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHilton Honors app\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e. \u003c/span\u003e\u003ca href=\"http://hiltonhonors3.hilton.com/en/index.html\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHilton Honors\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Homewood Suites by Hilton at \u003c/span\u003e\u003ca href=\"http://stories.hilton.com/homewoodsuites\"\u003e\u003cspan style=\"font-weight: 400\"\u003estories.hilton.com/homewoodsuites\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e, and follow the brand on \u003c/span\u003e\u003ca href=\"https://www.facebook.com/HomewoodSuites/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eFacebook\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e and \u003c/span\u003e\u003ca href=\"https://www.instagram.com/homewoodsuites/?hl=en\"\u003e\u003cspan style=\"font-weight: 400\"\u003eInstagram\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e.\u003c/span\u003e\u003cspan style=\"font-weight: 400\"\u003e \u003c/span\u003e","link":"https://stories.hilton.com/brands/homewood-suites","name":"Homewood Suites by Hilton","slug":"homewood-suites","taxonomy":"brand","parent":0,"meta":{"logo_id":135,"alt_logo_id":23645,"hide_on_homepage":false,"homepage_url":"","image_id":299,"brand_color":"#8aa6b7","featured_posts":[0],"menu_id":38,"featured_media":[0]}},{"id":13,"count":133,"description":"LXR Hotels \u0026amp; Resorts is a growing collection of 15 award-winning luxury properties that celebrate the timeless pursuit of personal adventure. Found in the world's most alluring destinations, each hand-selected property boasts its own storied past and is infused with the essence of its distinctive locale, providing a luxurious hub for the discerning adventurer. LXR Hotels \u0026amp; Resorts is part of Hilton, a leading global hospitality company. Each property benefits from the strength of the Hilton enterprise and its award-winning \u003ca href=\"https://www.hilton.com/en/hilton-honors/\"\u003eHilton Honors\u003c/a\u003e program. Experience an inspiring stay at LXR Hotels \u0026amp; Resorts by booking at lxrhotels.com or through the industry-leading \u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003eHilton Honors app\u003c/a\u003e. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about LXR Hotels \u0026amp; Resorts at \u003ca href=\"https://stories.hilton.com/brands/lxr-hotels\"\u003estories.hilton.com/lxr\u003c/a\u003e, and follow the brand on \u003ca href=\"https://www.instagram.com/lxrhotels/\"\u003eInstagram\u003c/a\u003e and \u003ca href=\"https://www.facebook.com/lxrhotels/\"\u003eFacebook\u003c/a\u003e. ","link":"https://stories.hilton.com/brands/lxr-hotels","name":"LXR Hotels \u0026 Resorts","slug":"lxr-hotels","taxonomy":"brand","parent":0,"meta":{"logo_id":139,"alt_logo_id":23647,"hide_on_homepage":false,"homepage_url":"","image_id":309,"brand_color":"#334e3a","featured_posts":[18589],"menu_id":39,"featured_media":[0]}},{"id":14,"count":94,"description":"\u003ca href=\"https://www.hilton.com/en/motto/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eMotto by Hilton\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e is a dynamic, stylish micro-hotel experience designed to connect guests to the center of it all – the best block, the buzziest spaces, the pulse of the community. Through its incredible locations, efficient guest rooms, active lobby, and locally inspired food and beverage options, Motto by Hilton is a launchpad to destinations around the globe. Motto by Hilton delivers a flexible and innovative hospitality experience through elements like first-of-its-kind connecting guestrooms for up to 9 rooms, lively communal spaces and a coffee house and bar for work and social use by guests and locals alike. Check out Motto by Hilton in Washington D.C., Philadelphia, New York City, Tulum Rotterdam, Cusco and Bentonville \u003c/span\u003e\u003cspan style=\"font-weight: 400\"\u003eby booking at \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/motto/\"\u003e\u003cspan style=\"font-weight: 400\"\u003emottobyhilton.com\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e or through the industry-leading \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHilton Honors app\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e. \u003c/span\u003e\u003cspan style=\"font-weight: 400\"\u003eHilton Honors\u003c/span\u003e\u003cspan style=\"font-weight: 400\"\u003e members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Motto by Hilton and its more than 20 additional properties under development at \u003c/span\u003e\u003ca href=\"https://stories.hilton.com/motto\"\u003e\u003cspan style=\"font-weight: 400\"\u003estories.hilton.com/motto\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e, and follow the brand on \u003c/span\u003e\u003ca href=\"https://www.facebook.com/mottobyhilton/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eFacebook\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e and \u003c/span\u003e\u003ca href=\"https://www.instagram.com/mottobyhilton/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eInstagram\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e. \u003c/span\u003e","link":"https://stories.hilton.com/brands/motto-by-hilton","name":"Motto by Hilton","slug":"motto-by-hilton","taxonomy":"brand","parent":0,"meta":{"logo_id":143,"alt_logo_id":23641,"hide_on_homepage":false,"homepage_url":"","image_id":300,"brand_color":"#294742","featured_posts":[0],"menu_id":40,"featured_media":[0]}},{"id":15,"count":86,"description":"\u003ca href=\"https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.hilton.com%2Fen%2Fsignia-hilton%2F\u0026amp;data=05%7C02%7CKallum.Searle%40Hilton.com%7C2bba2f2e95bc4addf4e508dc63d2f8d3%7C660292d2cfd54a3db7a7e8f7ee458a0a%7C0%7C0%7C638495004993519304%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C\u0026amp;sdata=Z%2BunZ%2BGUWbFn0l5MnBFE26zT82MKOgtqma2lrDhgj9M%3D\u0026amp;reserved=0\"\u003eSignia by Hilton\u003c/a\u003e is a portfolio of world-class hotels that infuses sophisticated travel and luxurious experiences into every aspect of the guest stay. 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While each property has a unique story to share that comes to life through uplifting design and unique food \u0026amp; beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning \u003ca href=\"https://www.hilton.com/en/hilton-honors/\"\u003eHilton Honors\u003c/a\u003e program. Experience Tapestry Collection by Hilton by booking at \u003ca href=\"https://www.hilton.com/en/brands/tapestry-collection/\"\u003etapestrycollectionbyhilton.com\u003c/a\u003e or through the industry-leading \u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003eHilton Honors app\u003c/a\u003e. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at \u003ca href=\"https://stories.hilton.com/brands/tapestry-collection\"\u003estories.hilton.com/tapestry\u003c/a\u003e, and follow the brand on \u003ca href=\"https://www.facebook.com/tapestrycollection\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"https://www.instagram.com/tapestrycollection/\"\u003eInstagram\u003c/a\u003e and \u003ca href=\"https://twitter.com/tapestryhilton\"\u003eX\u003c/a\u003e. 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With the recent debuts of Tempo by Hilton in Times Square, Nashville and Louisville, with more than 50 additional properties under development, Tempo by Hilton offers re-imagined guest rooms designed with well-being in mind, dynamic communal spaces for collaboration or focused work, healthy café-style dining developed in partnership with Bluestone Lane, a leading-edge beverage program featuring spirited and free-spirited cocktails, and next-level fitness facilities both in the hotel and with Tempo Wellness Rooms designed to match an at-home experience. Experience Tempo by Hilton by booking at \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/brands/tempo-by-hilton/\"\u003e\u003cspan style=\"font-weight: 400\"\u003etempobyhilton.com\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e or through the industry-leading \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHilton Honors app\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. 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Spirited, simplified and grounded in value, Tru by Hilton is designed for cross-generational appeal. Intuitively designed modern guestrooms feature rolling desks, oversized windows for natural light and bright, spacious bathrooms. Guests can enjoy complimentary hot breakfast at the Top It breakfast bar, featuring a signature automatic pancake maker. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. \u0026amp; Sip. market. Experience a positive stay at Tru by Hilton by booking at \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/brands/tru-by-hilton/\"\u003e\u003cspan style=\"font-weight: 400\"\u003etrubyhilton.com\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e or through the industry-leading \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHilton Honors app\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e. \u003c/span\u003e\u003ca href=\"http://hiltonhonors3.hilton.com/en/index.html\"\u003e\u003cspan style=\"font-weight: 400\"\u003eHilton Honors\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e members who book directly through preferred Hilton channels have access to instant benefits. 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Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. 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Visit \u003ca href=\"https://stories.hilton.com/\"\u003estories.hilton.com\u003c/a\u003e for more information, and connect with Hilton on \u003ca href=\"https://www.facebook.com/hiltonnewsroom\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"https://twitter.com/hiltonnewsroom\"\u003eX\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/company/hilton/\"\u003eLinkedIn\u003c/a\u003e, \u003ca href=\"https://www.instagram.com/hiltonnewsroom/\"\u003eInstagram\u003c/a\u003e and \u003ca href=\"https://www.youtube.com/hiltonnewsroom\"\u003eYouTube\u003c/a\u003e. 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